Abstract

Component content management (CCM) is profoundly changing technical communication (TC) work, yet TC scholars have been largely absent from the CCM discourse that is shaping that work. This article explores the notion of reciprocity as a way for scholars to gain agency in the CCM discourse. The author argues that innovation diffusion studies can provide rich opportunities for enacting reciprocity. She offers her own CCM diffusion study to demonstrate the potential value of this model.

Journal
Technical Communication Quarterly
Published
2011-10-01
DOI
10.1080/10572252.2011.590178
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Citation Context

Cited by in this index (12)

  1. Technical Communication Quarterly
  2. Communication Design Quarterly
  3. Journal of Business and Technical Communication
  4. Technical Communication Quarterly
  5. IEEE Transactions on Professional Communication
Show all 12 →
  1. Journal of Technical Writing and Communication
  2. IEEE Transactions on Professional Communication
  3. IEEE Transactions on Professional Communication
  4. IEEE Transactions on Professional Communication
  5. IEEE Transactions on Professional Communication
  6. IEEE Transactions on Professional Communication
  7. Journal of Business and Technical Communication

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