Visual sign systems have become an essential means of communication in places where large numbers of people of different nationalities gather, such as at international airports and the Olympic Games. That they can effectively increase accessibility among users not necessarily sharing a common language speaks to their potential usefulness in other situations. A homeless shelter in a western North Carolina community received funding to build a new facility. With the clientele's widely diverse communication abilities, including those who are illiterate or have limited reading skills, those who are non-native speakers knowing little to no English, and those who are coming from different cultural contexts, a visual sign system was designed to facilitate navigation for all visitors. Using Peirce's theory of signs, Neurath's ISOTYPE, and the least action principle borrowed from physics as a framework, this case study shows how the signs were designed and usability tested to ensure increased accessibility.

Professional identity is oft explored in the field, but such identities usually reside institutionally and may exclude women who engage in professional communication from the workplace of the home. One instantiation of this extra-institutional professionalism is mom blogs, the authors of which create content, find sponsors, and address issues important to mothers. Yet the women lack legitimacy as professionals because of the title “mommy blogger” and because of the notion that blogging is a hobby. My qualitative study explores how mom bloggers claim a professional space in communication. I interviewed 22 mom bloggers, using Faber's (2002, [18]) theory of professionalism and Durack's (1997, [17]) ideas of redefining terms, such as “workplace,” to include women. My findings show that mom bloggers engage in the characteristics of professional communicators, model egalitarian professionalism, employ an ethic of care that combats elitism, and challenge the field to include their work, from the home and through new media, as professional.

This article develops a framework for rhetorical inquiry that builds on the concept of wicked problems as conceptualized through social policy and design studies research. Responding to technical communication scholarship that calls for increased engagement with public issues and controversies, the author specifically discusses a writing course that used the 2010 Gulf of Mexico oil spill as a basis for teaching problem-based rhetorical invention, document production, interdisciplinary collaboration, and professional development. The framework described in this article ultimately offers a heuristic for students to research and write about ill-defined problems that must be addressed in time but that demand sustained engagement over time—activities that begin in the classroom but ideally continue to develop throughout their personal and professional lives.

Yellow Emperor's Classic of Internal Medicine, China's first comprehensive medical book, served as the key link between Yi Jing, which initiated China's high-context culture, and the high-context style of modern Chinese technical communication. In the form of dialogues between Yellow Emperor and his minister, its 24 fascicles cover four major topics of the organs, diagnosis, diseases, and treatments. While examining the body and discussing various diseases and treatments, the book expands on Yi Jing's philosophy through integrating three interrelated concepts: Tao, Yin and Yang, and Five Elements (word, fire, soil, metal, and water). In this way, the book, for the first time in Chinese history, explicitly treated humans and their behaviors as individual events conditioned by the natural context, emphasizing context as the conditioning force. This emphasis on context is manifest in modern Chinese technical communication as two textual devices of establishing personal relationships and creating ideal physical environments.

Corporate social media policies construct what Herndl and Licona term “constrained agency,” an ambiguous, contradictory agent function. Drawing on an analysis of 31 corporate social media policies, this article argues that these policies create constrained agency in two ways: they establish contradictory expectations for a writer's voice by requesting both individual and corporate-friendly voices, and they create a seemingly paradoxical situation where employees both do and do not represent the company. These policies shed light on the complex constructions of agency within corporations and encapsulate the workplace tensions that accompany the affordances of social media tools.

Stalin's government received information about the political and economic situation in the countryside through the reports prepared by the security service VChK-OGPU-NKVD. This article reveals that these reports ( svodkas in Russian) strain to rhetorically construct a social classification of the peasantry by dividing it into the kulaks (wealthy peasants hostile to Soviet power), the bednyaks (poor peasants supporting Soviet power), and the serednyaks (peasants of average means with uncertain attitudes to the regime). The svodkas persuaded their audience—the secret police and the governments—of the reality of this tripartite classification. This persuasion derived from their massiveness, secretiveness, and mixture of ideological and technical language. Since these conditions inhere in modern governmental, technical, and scientific discourse, the writers for these fields should be aware that when they engage in constructing order through classification, they face temptations of what Kenneth Burke calls rhetoric of hierarchy with its scapegoat principle.

Scholars in business and technical communication have continuously made efforts to look for effective teaching approaches for cross-cultural business and technical communication; however, little research has been conducted to study the process by which students develop intercultural competence; fewer studies have been conducted to assess learners' needs for gaining intercultural competence in the globalization age. To assess students' level of intercultural competence and understand whether they are likely to change in response to teaching, I first introduce a two-part framework for teaching and learning intercultural business and technical communication: the DMIS model—Developmental Model of Intercultural Sensitivity, and the related instrument to assess intercultural sensitivity—the Intercultural Development Inventory (IDI). Then I report the results of using the framework to assess and develop students' intercultural competence, and conclude the study by emphasizing the significance of the current empirical research and discuss the framework's limitations.

Within a Technical Communication classroom, policywork has been used to teach students the vital discursive and conceptual skills valued by technical fields. However, given the move of technical communicators into the public sphere, these skills can and should be expanded to include diverse practices and modes of thought. As such, this article suggests that storytelling can be used as a pedagogical tool to help students think more critically about the (sometimes hidden) relationships that policywork inheres. This article articulates relational work as a target skills set for students and suggests specific activities and handouts for developing these skills.

Many books, designers, and design educators talk about visual design principles such as balance, contrast, and alignment, but with little consistency. This study uses empirical methods to explore the lore surrounding design principles. The study took the form of two stages: a quantitative literature review to determine what design principles are mentioned most often in discourse on design, and a card sorting exercise to explore the relationships designers, design educators, and design students saw among the most common design principles. Along with the card sorting exercise, I used pre- and post-exercise surveys to gauge how participants felt and thought about design principles and their use in design practice.

The author uses game theoretical models to identify technical communication breakdowns encountered during the notoriously confusing Texas Two-Step voting and caucusing process. Specifically, the author uses narrative theory and game theory to highlight areas where caucus participants needed instructions to better understand the rules of the game and user analysis to better anticipate participants' motives and strategies. As a central tool of analysis, the author uses Nobel Laureate John C. Harsanyi's work on “incomplete game” or Bayesian games. The article demonstrates opportunities for technical communication scholars and teachers to use interdisciplinary approaches to discover layers of technical communication in small group negotiations and to evaluate the layers of instructions and technologies needed to facilitate effective and ethical decision making in political caucusing.

This article makes the argument that material evidence for many of the most valuable contributions that contemporary technical communicators make to their organizations is often found not in the traditional documentation that they produce but, rather, in the more fragmentary and provisional documents they create as daily participants in their work teams. To make this argument, the article presents data from a case study of a technical communicator at a software firm, showing how a reminder note he carried to a meeting helped him achieve an important design change. The article unpacks the concept of immutable mobiles from actor network theory to derive a framework that helps us interpret the multiple functions of this note in helping the technical communicator warrant and win a design argument with software developers.

Several government agencies are seeking quality improvement in environmental policy documents by asking for the implementation of Plain Language (PL) guidelines. Our mixed-methods research examines whether the application of certain PL guidelines affects the comprehension and perceptions of readers of environmental policy documents. Results show that the presence of pronouns affects inferential comprehension of environmental impact statement summaries (EIS summaries), but that the effect varies with the reader's education level. Further, headings in question phrasing affect a reader's perception of familiarity and reliability of EIS summaries. A reader's perceptions of EIS summaries and attitudes toward the organizations creating the documents are also affected by overall design features. PL guidelines on the use of pronouns and question headings are not fully supported by our research and need further validation with regard to comprehension. This article ends with a call for further research.

Although scholars have acknowledged technical texts written during the Middle-Ages, there is no mention of “technical writer” as a profession except for Geoffrey Chaucer, and historically absent is the accreditation of medieval female writers who pioneered the field of medical-technical communication. In an era dominated by identifiable medieval male technical writers, this article analyzes the medical texts of Hildegard von Bingen, which should be recognized as significant scientific and medical contributions to the field of medical-technical writing. Because the term “technical writing” or “technical writer” did not exist during the Middle Ages, accrediting female medieval scientific and medical writers as technical writers requires the application of modern thought and definition. Primarily known as a mystic and writer of poetry and music, Hildegard's technological and medical texts have slowly gained interest within the medical community. Her texts Physica and Causae Curae, written in the style of modern-day patient history and physicals, outline patient symptoms, causes and effects, preceded by a treatment plan. This article examines Hildegard von Bingen's medical works, identifying her as a scientific or medical technical writer within the same context from which scholars assign Chaucer the same title, and from which all medical and scientific writers of medical texts can be professionally accredited as technical communicator or writer.

This article argues for the establishment of a usability process that incorporates the study of “words” and “word phrases.” It demonstrates how semantically mapping a navigational taxonomy can help the developers of digital environments establish a more focused sense of functional meaning for the users of their digital designs.

The present article describes and evaluates collaborative interdisciplinary group projects initiated by content lecturers and an English-as-a-Foreign-Language (EFL) instructor for the purpose of teaching technical writing skills in an aeronautical engineering degree program. The proposed technical writing model is assessed against the results of a learner survey and refined accordingly. The survey showed that learners appreciated the cross-disciplinary collaboration in projects, and it delivered important insights into learning effects and student progress in both language and content matters. The article concludes with a list of recommendations for the implementation of project-based collaborative technical writing instruction, which may support or complement academic writing courses in similar contexts. The proposed model considers the circumstances of students in workload-intensive tertiary settings and synthesizes approaches such as problem-based learning, content-based instruction, task-based language teaching, a guided product approach to collaborative writing, and learner autonomy.

Service-learning projects and traditional internships both prepare the student of technical communication for the workforce in many ways. What is lacking in the scholarship is a discussion of how to successfully link these two ideas. To help teachers implement courses that bridge the gap between service-learning projects and internships, I discuss how to design a course in technical communication that actively prepares students for subsequent internships with nonprofit agencies. In specific, I outline social development and social learning theories, service-learning pedagogies, and lesson plans and assignments that integrate these theories into practice. This project serves as a model that insists that the teacher first instructs students regarding not only rhetorical aspects of document design, including audience awareness and style, but also in placing the students in internships and designing assignments to be fulfilled in internship roles. The combination of classroom practices with an internship supports the idea that students learn the value of the process of writing, including the social embeddedness that can often influence their writing.

To build upon user-centered design methods, we used a collaborative and multi-modal approach to involve users early in the design process for a website. This article presents our methods and results and addresses the benefits and limitations of the Collaborative Prototype Design Process (CPDP), including ways in which this new method can be implemented. The CPDP is an innovative approach to user-centered website design that emphasizes collaboration, iterative testing, and data-driven design. The CPDP balances the power and needs of users with those of designers and, thus, enables design teams to test more tasks and involve more users. We divided our initial team into three independent design teams to separately profile users, test usability of low-fidelity paper prototypes, and then create and test usability of resulting wireframes. After completing the user-centered design and usability testing, the three teams merged to analyze their diverse findings and create a final prototype.

The International Science and Engineering Visualization Challenge, recently established by the National Science Foundation (NSF), is an alleged attempt at public outreach. The NSF encourages scientists to submit visualizations that would appeal to non-expert audiences by displaying their work in an annual “special feature” in Science magazine, and each year they present the winning image on the cover of Science as the ultimate reward. Although the NSF advertizes the competition as an attempt to educate non-scientists, the visualizations lack sufficient textual explanation in the Science special feature articles and do not demonstrate clear significance for current issues in science. This article assesses the actual motivations behind the NSF's “Visualization Challenge,” given the lack of accompanying textual information, and it explores the consequences of allowing “scientific” visualizations to float into the public sphere unexplained. It will be shown that the spirit of this competition exemplifies the current shift from “public understanding of science” to “public appreciation of science” in the growing field of Science Communication, particularly through the technique of “framing” devices. This shift in objective, accentuated in the realm of visual communication, reinforces the public's view of science as a mythic authority.

This study examines the visual rhetoric used in Chinese and American promotional business communication. Comparing banking and financial product brochures published in the two countries, the study finds similar as well as different visual strategies. Most importantly, the Chinese samples frequently use visual metaphors, whereas the American samples hardly do. Prompted by this finding, I review relevant literature on visual metaphors and examine their structures and rhetorical functions. In addition, the study suggests that buyer images and cartoon images are used differently in the two countries, whereas product-related images are used similarly. I explore the contextual and cultural roots of these findings and offer suggestions on how to visually communicate with the Chinese audience and other international audiences.

The software for a military command and control (C2) system presents an information space in which the C2 operator must manipulate a complex set of information in order to maintain the common tactical picture. A usability test of C2PC, a C2 system currently used by the U.S. Marine Corps, was performed with 13 Marines as participants. They were given problems designed to require actions similar to what they would encounter during real-world Combat Operations Center (COC) operation. The observations revealed an interesting disconnect between the underlying design assumptions and how beginner C2 operators interacted with the system. They were able to perform simple tasks, but could not combine those simple tasks into realistic tasks. These differences highlight the need for using complex scenarios when testing complex systems.

What is currently known about the history of the paragraph has relied on the work of the first English and American compositionists, humanists, and philologists of the late nineteenth century. Alexander Bain and his followers defined the requirements for the English paragraph and believed it had not existed prior to the eighteenth century. Their sole focus, on humanist and historical writing, yielded a distorted, if not an incorrect history of the paragraph. This article begins to correct that view, prevalent since 1866, by examining paragraphs of practical works, such as printed how-to books of the early English Renaissance until 1700. The variety and quantity of how-to documents increased with the growth of knowledge, advent of printing, and emergence and expansion of middle-class English readers eager for books written in an accessible, non-Latinate style. When we examine paragraphs from technical books printed as early as 1490, we find paragraphs that exemplify the qualities stipulated by Bain nearly 400 years later. The existence of well defined and formulated paragraphs throughout the English Renaissance and the seventeenth century in a wide variety of technical book—works ignored by literary scholars pursuing the history of English—suggests that the paragraph is clearly indigenous to the English composition, much more so than modern composition theory has acknowledged. This article explores example paragraphs of these first English printed technical works and begins to expand the history of the English paragraph. Further studies of later Middle English paragraphs in incunabula of practical, liturgical, and historical works will likely show the indigenous nature of the paragraph to English composition and allow scholars to see how the formation of the paragraph helped English writers over 500–700 years ago create complete texts.

Driving research questions from the prevailing issues and interests and developing from them new theories, formulas, algorithms, methods, and designs, and linking them to the interests of the larger audience is a vital component of scientific research papers. The present article discusses outlining purposes or stating the nature of the present research, and listing research questions or hypotheses in the introduction of academic papers. This corpus-based genre study focuses particularly on Move 3 of the model “occupying the niche.” The results indicating disciplinary variation show that the writers of Computer Science (CS) research articles, over the years have developed an increased use of outlining purpose/stating the nature of the present research, having the characteristics of purposive, descriptive, extension of the previous work, contrast to the existing work, brevity, complexity, and a description of methodology. It also shows that listing research questions or hypothesis may have distinctively different functions in developing genres as compared to the established ones such as physics.

Although books in the For Dummies series and other similar series have found commercial success, the approach to information design they use has not received much attention in technical communication journals. This article reports on readers' responses to information presented in the magazine Nursing Made Incredibly Easy! and two other nursing journals. Three groups of readers (two groups of nursing students and one group of nursing faculty members) responded to three articles they read by completing questionnaires and participating in focus groups. Nursing Made Incredibly Easy! was regarded as easy to read and as a good starting point for less-experienced readers, but its tone and style elicited some strong objections as well. The article provides observations and recommendations about using an informal approach to information design.

Technical communicators are expected to work extensively with visual texts in workplaces. Fortunately, most academic curricula include courses in which the skills necessary for such tasks are introduced and sometimes developed in depth. We identify a tension between a focus on technological skill vs. a focus on principles and theory, arguing that we subvert the potential benefits of an education if we succumb to the allure of software. We recommend several classroom practices that help educate students toward greater visual literacy, based not only on recommendations from the research but also from our experience as teachers of visual communication.

This article argues that in spite of some attempts to expand the diversity of approaches in Technical Communication, the field remains rooted in an expedient, managerial, techno-rational discourse, where discourse is understood as the values that guide research, practice, and teaching. The article draws on approaches from Communication Studies, specifically discursive analysis and metaphor analysis, to ground this claim and to demonstrate what possible alternative discourses might be possible. The article then argues that moving toward an “interpretive” discourse will expand the values of Technical Communication, but in a way that both retains existing assumptions but also includes a new focus on the “complete person.” Interpretive discourse is theorized using Habermas' communicative rationality and User Experience Design and the article concludes with some implications about moving Technical Communication toward discursive diversity. Ultimately, the goal of the article is to encourage researchers, teachers, and professionals to embrace this discursive diversity that complicates our historical means-ends rationality.

The authors examine language from the perspective of models of empirical sciences, which discipline studies the relationship between reality, models, and formalisms. Such a perspective allows one to notice that linguistics approached within the classical framework share a number of problems with other experimental sciences studied initially exclusively within that framework because of making the same sort of assumptions. By examining solutions to some of these problems found in contemporary science, the authors point out alternative approaches, which could be relevant for linguistics research, and some of which have already been tested in language studies. In particular, Corpus Linguistics is presented as an especially promising approach, positioned to avoid many of the pitfalls of the classical framework. Consequently, it seems that the future of linguistics, from theoretical to applied, such as Technical Writing, must be embraced by Corpus Linguistics research.

This article analyzes the impact of the design of the Medicare handbook and website on individuals' ability to make effective decisions about prescription drug coverage. The article summarizes Medicare Part D, discusses the characteristics of potential enrollees, and provides an overview of document-based decision making. It uses a rhetorical framework to evaluate the Medicare documents as decision-making tools, arguing that design flaws hinder users'understanding, discourage them from taking appropriate action, and negatively shape perceptions of ethos. The article concludes by discussing implications for functional documents more generally, underscoring the importance of a design cycle that is both user-centered and performance-centered.

Recently, human and user-centered design methods have challenged older system-centered practices, enriching resources and providing better technological artifacts for end-users. This article argues that though design has become more user-centered, something is still lacking: more opportunities exist for articulating feedback already present in technology-culture networks. To encourage the recovery of this feedback, this article examines discourses surrounding transportation technology and the Chōra, the variety of stakeholders who shape the progression of technology through use, negation, or re-appropriation. While this article is far from a programmatic or procedural document, it suggests opening design processes to a variety of cultural inputs beyond those marked as “users.” It attempts to open a space for technical communicators in these multifaceted feedback loops, where Chōral influences are articulated and rearticulated for more effective transportation design.

On Technological Subjects, written and completed by Song Yingxing in 1628, is China's first comprehensive technical writing book intended for a general audience. Its 18 chapters cover nearly all the major technological subjects of its time, such as growing grains, weaving clothes, making sugar and salt, and building ships. The book accommodates various audiences' information needs by combining equipment and material descriptions, process explanations, and task instructions. To help audiences understand his descriptions and to follow his instructions more effectively, the author integrates 100 full-page detailed drawings. Another mechanism that the author uses to help his audiences complete the described tasks is using names (nouns) instead of action-oriented phrases for most of the chapter titles. Song's book embodies several important features in modern technical communication, especially in China's modern technical communication. The book should help international technical communicators understand China's modern technical communication from the perspectives of audience's awareness, organization of information, and use of visuals.

Networked electronic text—fragmentary, mutable, connected, and instantly accessible from any computer or handheld device—challenges traditional notions of textual coherence and composition, offering affordances far beyond those possible in traditional, print-based texts, including those made available electronically. Such texts become tools, passively awaiting a user who activates, assimilates, and adapts their contents to his or her particular situation. This article explores the creators' role in such texts, roles that remain underappreciated, unstudied, and misunderstood as a new, and necessary, form of composition activity. Their work is not considered authorship in most traditional senses of composition; although it involves a number of traditional authorial tasks: the decision to connect certain fragments to others, to add affordances beyond those allowed by print, creates the potential for structural coherence and viability of a networked text, potential then realized by users, who themselves become authors of this continually changing text.

The tools and techniques utilized in the technical communications profession are constantly improving and changing. Information Technology (IT) organizations devote the necessary resources to equip and train engineering, marketing, and sales teams, but often fail to do so for technical documentation teams. Many IT organizations tend to view documentation as an afterthought; however, consumers of IT products frequently base their purchasing decisions on the end user documentation's content, layout, and presentation. Documentation teams play a unique role in IT organizations as they help to build and create a public identity through end user manuals and the corporate website, as well as maintain intellectual knowledge through knowledge sharing and management. The technical communicator “ makes sense” of complex engineering specifications by creating user-friendly manuals for the layman. The practitioner who compiles and records this complex information is a valuable resource to any IT organization. Therefore, on-going training for technical documentation teams is essential to stay competitive in the fast-paced technical market. Technical communicators in IT organizations who only write end user manuals are becoming a rarity. Research indicates a marked trend toward technical writers in multiple roles and varied responsibilities that include web design and development, and business systems analysis functions. Although these added roles and responsibilities require training on some of the newer software tools and more complex programming tools, technical communicators are experiencing difficulty keeping pace with these tools. This article discusses technical documentation teams in IT organizations and provides an on-going training assessment to help technical documentation managers identify their team's strengths and weaknesses. In addition, measures and results from a study conducted at eight IT organizations, are provided to show the effect of how the integration of on-going training for documentation teams enhances individual competency and improves team performance.

This article addresses previous arguments that call for increased emphasis on research in technical communication programs. Focusing on the value of scholarly-based research at the undergraduate level, we present New Mexico Tech's thesis model as an example of helping students develop familiarity with research skills and methods. This two-semester sequence serves as a capstone experience for students' writing, designing, editing, and presentation skills. It also involves members of our corporate advisory board and provides an opportunity to teach students to understand and apply research methods to unique projects, skills we argue will benefit students no matter what environments they enter upon graduation.

This case study focuses on images in three Science articles on the ivory-billed woodpecker, whose rediscovery was recently heralded. Because the primary piece of evidence is a frustratingly fuzzy four-second video, two groups of authors ultimately disagree on its interpretation and the same still video images that are used to argue for the sighting are used to argue against it. Given that the authors are making taxonomic arguments, images that closely resemble reality are employed. These images, like all images, are coded, and this analysis seeks to unlock these visual codes to reveal how meaning is made at the site of production, the site of the image, and the site of the audience. It also exposes how meaning making at the site of the image fueled the controversy.

This article presents a study investigating how people deal with procedural documents when using a new domestic appliance. An observational study was carried out in a quasi-experimental setting in order to outline the behavior of users encountering and using an appliance for the first time. The purpose of this observation was to identify two kinds of factors: on the one hand, factors inciting the use of procedural documents accompanying appliances, and on the other hand, design features facilitating the use of these documents when looking for specific information. User behavior and strategies were categorized using two kinds of indicators: 1) the number of times the documents were examined prior to contact with the appliance and/or while carrying out the prescribed tasks; and 2) the total time required to locate information in three different kinds of documents: Text only, Picture only, Text + Picture. Results show that 16 participants out of 30 spontaneously used the procedural documents before starting to use the appliance. However, during the session, 27 participants consulted the documents at least once. This consultation was determined by the task to carry out and the complexity level of the task. Otherwise, results show that time taken to locate information was shortest when instructions were displayed in text-and-picture format.

Those who submit manuscripts to academic journals may benefit from a better understanding of how editors weigh ethics in their interactions with authors. In an attempt to ascertain and to understand editors' ethics, we interviewed 3 current academic journal editors of technical and/or business communication journals. We asked them about the ethical dilemmas they encountered while working with authors, whether the editors formally or informally followed a “code of ethics,” and if they felt obligated to maintain any ethical codes in particular. In this article, we discuss the ethical dimensions of editorial practices using specific ethical scenarios provided by these three editors. We then analyze these scenarios using traditional ethical models in our field but also in terms of a less-known but powerful model of ethical analysis originally proposed by the philosopher C. S. Peirce. We argue that Peirce's “community of inquiry” ethics model best describes these journal editors' ethics when working with authors.

Point-of-purchase advertising (POP) is responsible for half of the purchase decisions made in the store. Because of: 1) the influence of POP on the sale of technical consumer products and the economy; 2) our need to understand trends that shape technical and business communication; 3) the intermedial nature of POP (where spoken and written words work with place, visual image, physical structures, and multimedia integrated marketing campaigns); and 4) its theatrical and local nature, we need both a situated and theoretical exploration of POP. Drawing upon three months' participant observation in advertising, I describe a POP composing process in an integrated marketing campaign. Cognitive responses to layout and the interrelation of rhetorical canons are considered for preparing communication for a marketplace that is three-dimensional variegated, noisy, and peripatetic.

With the rise of Web pages providing interactive support for problem-solving or providing large amounts of information on which a person is expected to act, designers and writers need to consider how a person interacts with increasingly complex information-rich environments and how they intend to use the information. This article examines some of the theory underlying why people make errors early in the problem-solving process when they form an intention. Since these errors are cognitively-based and occur before any physical action, it is harder to analyze their cause or incorporate changes to reduce them in a design. It examines factors which contribute to user errors and which designers and writers must consider to produce documents which reduce user errors in forming intentions.

Phishing e-mails deceive individuals into giving out personal information which may then be utilized for identity theft. One particular type, the Personal Solicitation E-mail (PSE) mimics personal letters—modern perversions of ars dictaminis (the classical art of letter writing). In this article, I determine and discuss 19 appeals common to the PSE. These appeals were established first by conducting generative rhetorical analysis, then by volunteer coding, on 170 e-mails collected over a 12-month period. After defining these categories, I show how these letters are excellent twenty-first century teaching tools for pathos-based argumentation, logical appeals, the creation of ethos, and kairos in the development of perceived exigency.

Work activities that are mediated by information rely on the production of discourse-based objects of work. Designs, evaluations, and conditions are all objects that originate and materialize in discourse. They are created and maintained through the coordinated efforts of human and non-human agents. Genres help foster such coordination from the top down, by providing guidance to create and recreate discourse objects of recurring social value. From where, however, does coordination emerge in more ad hoc discursive activities, where the work objects are novel, unknown, or unstable? In these situations, coordination emerges from simple discursive operations, reliably mediated by information and communication technologies (ICTs) that appear to act as discursive agents. This article theorizes the discursive agency of ICTs, explores the discursive operations they mediate, and the coordination that emerges. The article also offers and models a study methodology for the empirical observation of such interactions.

Technical communication instructors want to help students, as well as professionals, design effective PowerPoint presentations. Toward this end, I compare the advice of academic and industry experts about effective PowerPoint presentation design to survey responses from university students about slide text, visual elements, animations, and other issues related to PowerPoint presentation design and delivery. Based on this comparison, I suggest some topics, such as PowerPoint's Slide Sorter view, that technical communication instructors and other presentation instructors might address when they cover presentations in their classes or seminars.

This article explores the basis of the public debate between Darwinian evolution and creationism. Using dramatic analysis, we show that the source for the debate is due to what we call “Darwin's Dilemma,” which is found in Darwin's Origin of Species. In the Origin, Darwin extends the mechanistic metaphor featured in Enlightenment science by devising the concept of “natural selection.” In the process, however, he also ascribes a motive to nature, which moves his theory outside the boundaries of Enlightenment science. We show that he is aware of this dilemma in his theory, and that he tries to pass it off as a metaphorical maneuver for the sake of brevity. Darwin's inability to resolve this dilemma, however, opens the door for purveyors of creationism and intelligent design. Indeed, much of the debate today over Darwinian evolution still pivots on our inability to come to terms with Darwin's dilemma.

Describing the emergence of the first shipbuilding texts, particularly those in English provides another chapter in the story of the emergence of English technical writing. Shipwrightery texts did not appear in English until the middle decades of the seventeenth century because shipwrightery was a closed discourse community which shared knowledge via oral transmission. The shift from orality to textuality in shipwrightery did not occur until advancing navigation principles enabled ships to sail in open waters. Shipping rapidly became a commercial business, and shipwrightery was forced to move from closely-guarded simple design principles to mathematically-based designs too complex to be retained only in memory of shipwrights and shared via oral transmission. Textual transmission began to supplant oral instruction. The evolution of English shipwrightery provides rich research opportunities for historians tracking the development of technical writing.

Arguments manifest in scientific visuals through graphic representation, content placement, and overall document structure. These arguments, designed to influence public perception, change over time in relation to sociopolitical climate. Analysis of a series of documents constructed deliberately to influence perception can help to determine patterns of argumentation and perceived exigencies. In this article, four self-guided tour brochures produced for distribution to visitors to the Glen Canyon Dam in 1977, 1984, 1990, and 1993 are analyzed in order to identify rhetorical strategies designed to influence public perceptions of the dam site, and examine how public perception of the dam, and related argumentation, is structured by sociopolitical climate.

Medical personnel in hospital intensive care units routinely rely on protocols to deliver some types of patient care. These protocol documents are developed by hospital physicians and staff to ensure that standards of care are followed. Thus, the protocol document becomes a de facto standing order, standing in for the physician's judgment in routine situations. This article reports findings from Phase I of an ongoing study exploring how insulin protocols are designed and used in intensive care units to transfer medical research findings into patient care “best practices.” We developed a taxonomy of document design elements and analyzed 29 insulin protocols to determine their use of these elements. We found that 93% of the protocols used tables to communicate procedures for measuring glucose levels and administering insulin. We further found that the protocols did not adhere well to principles for designing instructions and hypothesized that this finding reflected different purposes for instructions (training) and protocols (standardizing practice).

The Multimodal approach offers technical communicators and science writers an analytical tool to synthesize the meaning made in the connections across communicative modes. This multimodal synthesis can help technical communicators better exploit the meaning-making potential of multimodal combinations and understand the needs of future generations shaped by their increasingly developed multimodal literacy.

This pilot study obtained baseline information on verbal and visual rhetorics to teach microscopy techniques to college biology majors. We presented cell images to students in cell biology and biology writing classes and then asked them to identify textual, verbal, and visual cues that support microscopy learning. Survey responses suggest that these students recognized some of the rhetorical strategies used and conflated others, revealing intriguing questions for further research in undergraduate microscopy education.

A comparative evaluation of two user guides—the document traditionally used by a company and a model document designed on the basis of research results and recommendations—was carried out using a number of complementary approaches focusing on the user. The quality and suitability of these documents for the target audience were assessed in terms of content, structure, presence of certain organizational devices (such as headings) and pictures included. The results revealed that the model document was more attractive, more efficient, and better adapted to users' needs, thanks to its modular organization (being structured according to “functions”), a large number of pictures, the presence of headings, and rationalization of the vocabulary used.

This article presents a qualitative text analysis of persuasive documents written by a major U.S. airline in a 2004 counter-campaign against the Teamsters union. The methodology for this study is based on Stephen Toulmin's argument model, including his “double triad” and his interpretation of artistic proofs, which parallel the three classical rhetorical appeals. Actual corporate documents are featured in this article, supported by content from management conference calls that were attended by the researchers. The article concludes with implications for teaching and research in the field of technical and professional communication.