Philosophy & Rhetoric

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October 2025

  1. The Intellectual and Cultural Origins of Chaïm Perelman and Lucie Olbrechts-Tyteca’s New Rhetoric Project: Commentaries on and Translations of Seven Foundational Articles, 1933–1958
    Abstract

    It is a mere fifty-five years since the bulk of the New Rhetoric Project (NRP) was presented to English-speaking (and -reading) audiences in the John Wilkinson and Purcell Weaver 1969 translation. Not long in the grand scheme of things, but long enough for certain orthodoxies to become established in the literature. We know, for example, that this was a return to Aristotle to recover ideas that had long been lost and that would undergird the logic of value.1 And we know that the “Universal Audience” is a problematic and confused idea. But such received ideas are what this collection of essays challenges.If there has been a rhetorical turn in argumentation theory (Bolduc 2020, 9), then that turn has safely been traced to the 1958 publication of Le Traité de l’argumentation: La nouvelle rhétorique (henceforth, the Traité), and the coincidental appearance of Stephen Toulmin’s Uses of Argument in the same year. Subsequent to the Traité’s publication, its authors, Chaïm Perelman and Lucie Olbrechts-Tyteca, expended considerable efforts in publicizing its main themes and ideas through a series of short papers in different languages, and Perelman’s single-authored précis of the larger tome, L’empire (1977), found an immediate readership among audiences—often students, for whom the larger work was deemed too unwieldy.That dissemination aside, the need for such a collection as the one now under review arises in part because of the “errors” that have found their way into the literature, but also because the Wilkinson and Weaver English translation lacks the scholarly apparatus that would provide commentary on ideas and explain the cultural background to the concerns that arise. For example, the Traité makes continuous reference to European writers of the day with which later, non-European, audiences will be unfamiliar. And beyond this, there is a growing interest in the history of the NRP: the ideas and influences that led Perelman and Olbrechts-Tyteca to develop one of the most important projects in the history of rhetorical theory. Their rhetorical turn in argumentation, identifying the centrality of audience adherence to theses through the development of a range of argumentation schemes and rhetorical strategies, has fascinating antecedents in Perelman’s early philosophical thinking. To this end, Michelle Bolduc and David Frank’s expressed goal is to translate the most significant texts that remain in French and to correct current mistranslations. This collection contributes to that goal.The book comprises seven essays, along with introductions and commentaries from Bolduc and Frank. Five of the essays are by Perelman alone, and the other two were written in collaboration with Olbrechts-Tyteca, including the centerpiece, “Logique et rhétorique” (1950).One of the fascinating aspects of this volume is the insights it provides into Perelman’s own development as a thinker, especially a rhetorical thinker, independent of his work with Olbrechts-Tyteca. The five essays with his sole authorship range over twenty years, from the early thirties to the early fifties, and include one of his first publications, “De l’arbitraire dans la connaissance” (On the Arbitrary in Knowledge, 1933), published when he was only twenty-one years old. Here we have a young philosopher establishing his ideas against the dominance of logical positivism, insisting that values do not lie outside of reason. Value judgments, he argues, belong to the realm of the arbitrary, or nonnecessary, and are opposed to necessary truth judgments. This inaugurates an important, positive pluralism, as it is to the underlying realm of the arbitrary that we need to turn for human knowledge.In this essay, Perelman addresses the difficulty of imagining the other. It is not enough to put ourselves in the place of another person; “we must imagine ourselves living in another time, in another context, educated differently, with a different background. This is much more difficult” (44). We might detect here an emerging appreciation of the importance of audience as well as the roots of his conception of the Universal Audience. This is also the paper, as Bolduc and Frank point out, in which we see the first discussion of the technique of dissociation that will play so central a role in the argumentative strategies of the NRP that reconfigure the way reality appears to us (31). It is through this technique, we might recall, that concepts are modified and revalued after an incompatibility in their use develops in society.Two essays on the Jewish question, “Réflexions sur l’assimilation” (1935) and “La Question juive” (1946), occupy the focus of chapter 2. Beyond providing a sense of the cultural background against which Perelman’s ideas were developing, it tells us something about his political and cultural affiliations. Perelman was a “political Zionist” who lived through the Holocaust and the establishment of the state of Israel, and his allegiance to Belgium kept him rooted in Europe, although throughout his life he worked in a number of capacities on behalf of Belgium Jews. The essay also shows that he saw his theoretical ideas having importance for the world that was developing around him. And in the remarks on antisemitism, we begin to see Perelman’s recognition of the significance of groups and how they operate in opposition to each other.A fourth essay, “Philosophies premières et philosophie régressive” (1949), receives an updated commentary and translation from the version Bolduc and Frank published in 2003 in Philosophy & Rhetoric and is here given its place in the emerging NRP story. The importance of this essay in Perelman’s development has been noted before. It introduces his conception of regressive philosophy in its opposition to a tradition of first philosophies, including Aristotle’s. In this essay, we also see more clearly the move to rhetoric as the importance of a rhetorical logic (the logic of regressive philosophy) is stressed. Unlike the dogmatism of first philosophy, with its goals of absolute and necessary knowledge, regressive philosophy champions what earlier was seen in the domain of the arbitrary. It returns thought to its human roots in human contexts. Thus, rhetorical logic, in the words of the commentary, “requires commitment and responsibility because it provides the guide for human action” (97).The last of Perelman’s essays, “Raison éternelle, raison historique” (1952), provides further details of his expanded sense of reason. He sees in Aristotle the license to develop a model of nonformal reason, but one that has Perelman’s own distinct features. His rhetorical definition of reason is rooted in human experience (time), action, and judgment. This is a conception of reason that will start to appear familiar to readers of The New Rhetoric.This is also one of the essays that clarifies details surrounding what has become one of the more difficult concepts associated with the NRP, that of the Universal Audience. As readers may appreciate, the literature is filled with readings (and perhaps misreadings) of this central idea as scholars struggle to understand it. The problem was such that Perelman himself was still trying to clarify matters late in his career (Perelman 1984). Bolduc and Frank put the confusions partly down to the Wilkinson and Weaver translation (12). Whatever the cause, there is material here to set readers down the right path. Reacting to the rather feckless audiences imagined by Aristotle in his Rhetoric, Perelman promotes audiences that are “no longer constituted by a crowd of ignorant people, but by the subject himself when it is a matter of inner deliberation or, during a discussion, by an individual interlocutor, or by what we could call the Universal Audience, formed by all reasonable humans, during the presentation of a thesis whose validity should be universally recognized” (170). Accepting that we understand “validity” here in the nonformal sense in which it is employed in the NRP, then we have a clear statement of the three audiences that will become important for Perelman and Olbrechts-Tyteca.The Universal Audience is not a “blank slate,” but accepts facts, values, and argumentative techniques. This audience represents “incarnate reason,” but is not provided by experience alone because it always begins with an extrapolation from “the actual adherence of certain individuals.” Thus, Perelman concludes, “We posit that the theses attributed to this audience can vary in time, that they are not impersonal but rather dependent on the person who declares them, and on the milieu and the culture which shaped him” (170–71). Thus, we see changes in the understanding of what is reasonable influencing the way people argue at different times and in different places about, say, the value to be accorded to the physically disadvantaged or about those to whom the category of “person” should be extended. This is indeed the Universal Audience that can be extracted from The New Rhetoric, but its nature is expressed far clearer in Bolduc and Frank’s new translation.The remaining two essays are authored by Perelman and Olbrechts-Tyteca together. “De la temporalité comme caractère de l’argumentation,” from 1958, develops some of the insights in Perelman’s earlier essay on historical reason. Because time plays no role in demonstration, its importance is pronounced when we turn to argumentation. The nature and logic of argument cannot escape its history, the demands of the present, and future consequences. Here is another way in which reason informs the human condition, grounding thought in the experience of self and others and our relation to the world.It is, however, the other coauthored paper (identified as their first collaboration), “Logique et rhétorique,” from 1950, that is the most valuable essay in the collection, in terms of its anticipation of the NRP and illumination of ideas found there. It constitutes chapter 4 of the book, aptly titled “The Debut of the New Rhetoric Project.”We gain a better sense here, for example, of how Perelman and Olbrechts-Tyteca consider the relationship between persuasion and conviction, which can be another point of confusion in The New Rhetoric. For many scholars, and for figures such as Kant, conviction is the stronger mental state. But the authors of the NRP allow that the relationship can be reversed, a position rarely seen since Richard Whately (1963, 175). They write,True to the focus on values and action, persuasion is the conversion of conviction into action; a position or claim that is judged as correct, to which there is adherence, is personalized as it informs the behavior of the audience.Also, in accordance with its title, this article announces the importance of rhetoric for the authors and clarifies their understanding of this concept in relation to their predecessors’ views. Rhetoric differs from logic in its concern with adherence. Hence the important, but revised sense, of persuasion. As Bolduc and Frank observe, both Perelman and Olbrechts-Tyteca were surprised by their discovery of rhetoric (131n18), and they explain the central importance of epideictic rhetoric (often marginalized at the expense of the deliberative and judicial types) in a way not made clear in the Traité or any work prior to L’empire: “The battle that the epideictic orator wages is a battle against future objections; it is an effort to maintain the ranking of certain value judgments in the hierarchy or, potentially, to confer on them a superior status” (134). It is the association between the epideictic and value judgments that elevates epideictic in their eyes. As Perelman will later write, “In my view the epideictic genre is central to discourse because its role is to intensify adherence to values, adherence without which discourses that aim at proving action cannot find the lever to move or to inspire their listeners” (1982, 19).Further ideas, like the Universal Audience, are again rehearsed in “Logique et rhétorique.” But this is also a paper that best clarifies the distance between Perelman and Olbrechts-Tyteca, and Aristotle, and this is something that deserves some discussion.One of the assumptions generally made about the NRP is that it is Aristotelian in nature and its authors neo-Aristotelians. There are, of course, grounds to support this assumption. Perelman himself speaks of the new rhetoric as a project that “amplifies as well as extends Aristotle’s work” (1982, 4). Michel Meyer, Perelman’s student, seems to confirm as much when he writes, “Perelman’s view of rhetoric has often been qualified as neo-Aristotelian because it is reasonable, if not rational, to provide arguments which are convincing due to the type of logos used” (2017, 54). And even one of the current authors in question has described Perelman and Olbrechts-Tyteca’s project as “their contemporary revision of Aristotelian rhetoric” (Frank 2023, 251). So, clearly, there are careful distinctions to be made here.Throughout the papers, the debt to Aristotle is evident and frequently acknowledged. The Aristotelian syllogism plays an important role in several discussions, and the young Perelman saw value in Aristotle’s tandem of potentiality and actuality, terms that play an important role in the Metaphysics (and, one might suggest, in the Rhetoric).2 And as we have seen, Perelman and Olbrechts-Tyteca acknowledge Aristotle as paving the way to seeing a model of nonformal reasoning and a viable conception of rhetoric.At the same time, the logic of Aristotle’s rhetoric is not one that Perelman and Olbrechts-Tyteca endorse. It fits smoothly into the tradition of first philosophies that the whole NRP opposes. And the vision of reason is ultimately very different, as Perelman insisted in a response to Stanley Rosen (Perelman 1959). This is made clear in “Logique et rhétorique.” Aristotle’s relevant logic, the one developed in his Rhetoric, is a logic of the plausible. Perelman and Olbrechts-Tyteca’s logic, as dictated by their conception of rhetoric with its emphasis on values, is a logic of the preferable (137). Nothing could set the two systems more firmly apart. And on this distinction, if for no other, we can see why ultimately Perelman and Olbrechts-Tyteca would not consider themselves neo-Aristotelians.Michelle Bolduc and David Frank have provided an enormous service to present and future readers of The New Rhetoric. Elsewhere, Bolduc (2020, 288) warns against limiting the corpus of the NRP to the Traité of 1958. This volume supports that warning, bringing to light a sampling of what might be missed by such a restrictive vision. The authors have also done readers throughout the world an immeasurable service in negotiating an open-access contract with Brill. This removes all financial impediments to studying an important set of essays, and I suspect it reflects Bolduc and Frank’s belief in the value of the ideas they are presenting here, and which in further volumes they will continue to present. These are two collaborators who have thought seriously about the nature of scholarly collaboration (Frank and Bolduc 2010), deriving insights that inform their approach to their subjects here. One suspects it is a collaboration as rewarding for those involved as it is for those who benefit from its results.

    doi:10.5325/philrhet.58.2.0258

April 2025

  1. The Preconditions for Judgment: Constitutions and Institutions in the Work of Hannah Arendt
    Abstract

    ABSTRACT In the Lectures on Kant’s Political Philosophy, Arendt mistakenly depends on judgment for the creation of a common world. (Linda Zerilli’s work is the best account of this strain in Arendt’s thought.) Instead, this article argues that Arendt’s accounts of promises in The Human Condition and of constitutions in On Revolution point to the preconditions for all acts of judgment. In other words, the world must be constituted prior to judgment. And that world-creation relies on collective speech acts. Only with that framework in place does the process of judgment, understood as the intersubjective exchanges that involve wooing the consent of the other, become possible.

    doi:10.5325/philrhet.58.1.0040
  2. Introduction: On the Desirability of Speaking to Others
    Abstract

    It is common for those who live in democratic societies to talk about the importance of speaking to others. But what about the desirability of speaking to others? At first glance, the question appears false, since the answer seems obvious: Of course speaking to others is desirable! Engaging with others who disagree with us is part and parcel of the democratic way of life. And yet, we need not look too far to find the public sphere mired in intense polarization, divisiveness, and a general breakdown of civil discourse. In practice, we appear to set aside what we say we believe and proceed as though we know that dialogue is pointless.What should we make of this gap between, on the one hand, our accedence to the idea that speaking across difference is good and, on the other, our demonstrable lack of attunement to that good in practice?We differentiate two ways of conceiving the gap. One might understand the gap as between a belief in the importance of open dialogue and the willingness to engage in it. Here, the discrepancy between our commitment to the principle and acting on it is easily cleared up by pointing to things that make dialogue ineffective today. We could say that, while we do firmly believe in the principle of dialogue, reality makes it impossible. In this case, the retreat from dialogue is inevitable. We propose an alternative understanding of the gap as one between believing that dialogue is desirable and desiring dialogue. We make the case that while the first framework can excuse the evident tendency to avoid disagreement as a realistic, prudent, or practical choice, it also makes embracing pluralism indefensible. The second approach, we argue, has the potential not only to remind us that the desirability of dialogue is coextensive with the desirability of capacious thought and judgment, but to reattune us to pluralism as an ideal for realizing those desires.Increasingly, citizens, scholars, and civic institutions lament that it has become impossible to disagree with each other. This notion—that democratic dialogue has become an impossibility—comes in different forms. For some, the impossibility is due to contextual developments. We live in a new world in which the conditions that once made speaking to others potentially productive are gone. So, even if we make the effort to speak across difference, our deliberations in the current digital and transnational public sphere cannot consolidate public opinion as they used to. Such explanations, which attribute the impossibility to contextual developments, might be called externalist to distinguish them from ones that attribute the putative impossibility of open dialogue to inherent causes.From an internalist view, developments like the rise of social media, globalization, and the growing role of “big money” in politics have not exactly made the democratic process impossible; they have merely magnified the fact that it was always too flawed to be viable. If it once seemed that democracy—as a pluralist way of life, based on free and shared self-governance—was possible, now we can see more clearly that speaking to others is ineffective in consolidating, or ensuring the legitimacy of, public opinion. Similarly, if it once seemed that the challenge was how to make life in pluralism better, it has become clear that human beings, insofar as we are essentially tribalistic, may prefer not to have to negotiate between different values and worldviews.Whatever form it takes, the idea that democratic dialogue might have been good if it were not impossible—as an explanation of the gap between what we remain committed to in principle, on the one hand, and our readiness to act on it, on the other—has circumscribed our response to the crisis of democratic dialogue by making the importance of democratic dialogue effectively moot.Reflection about the democratic crisis has devolved into a deterministic problematization of free speech itself. In politics, free speech has become a partisan issue, and in academic scholarship, the validity of committing to the protection of free speech has become a matter to interrogate. For example, which views are acceptable to “platform” on college campuses? Does Justice Brandeis’s slogan that the “truth will out” or Mill’s idea of the “marketplace of ideas” have any actual empirical validity? Does free speech in the age of the internet make its abuse too rampant to justify its protection? And so on. However, this concern with the defensibility and parameters of free speech is confused about the stakes of the protection of free speech. It neglects the fact that the commitment to protect freedom of expression is based not on the principle that speech ought to be free, but rather on a commitment to pluralism that, in turn, demands that speech be protected. That is to say, the actual stakes of any argument in support of or against free speech go to the ideal of living with others with whom we are likely to disagree. Concern with the defensibility of free speech fails to recognize, in short, that it is the pluralism itself that needs to be defended.Accordingly, our aim is to shift the conversation about the dysfunction in public dialogue by framing the desirability of speaking to others as an aporia that can be ignored only on pain of rendering pluralism indefensible.To present the desirability of dialogue as a problematic seems odd, especially because the commonplace idea that talking across difference is important seems to already entail its desirability. And yet, if pressed to explain why anyone would want to talk to others, we find ourselves describing instrumental goods. Which is to say, we find ourselves listing things that talking to others is good for: be this cultivating civility and respect, refining our individual beliefs, or arriving at better solutions to collective problems. Indeed, it is easy to recognize the potential benefits, be they civic, social, epistemic, or moral. At that point, the distinction between believing that something is desirable and desiring it for itself becomes clear. In the first case, being in dialogue need not be a desirable prospect so long as the outcome of the process is desirable. In the second case, it is the prospect of dialogue itself that is desirable, notwithstanding its challenges. This distinction is important because the instrumental benefits of dialogue for stability, civility, and cooperation are recognizable in any kind of society or political system. Democratic societies, however, uphold pluralism as an ideal: Disagreement is not merely an instrument to resolve differences; living in difference is an opportunity to disagree. As the timing of this special section suggests, we live in a moment that calls on us to contend with the implication of this distinction for pluralism.The desirability of talking to others is a problematic that emerges specifically from a mismatch between a theory and its practice. Consider the monist-pluralist debate in Anglo-European literary theory from the 1960s up to the 1990s. The debate, which was framed as a contest between critical pluralists (represented by Wayne Booth) and monists (represented by E. D. Hirsch), opened up a discussion about the parameters within which interpretation would realize its aims and optimize its results, about how the aims are to be defined and what the ideal result might be. For Booth, the project of pluralism is one invested in “the public testing of values” through conversation, whereas for Hirsch validity in interpretation required imposing order on “the chaotic democracy of readings” (1979, 4–5). Of course, the debate was not limited to a quarrel between pluralists and monists; it expanded to include critics from numerous emerging “fields” that have since become institutional mainstays (like feminist studies, postcolonial studies, African American studies, queer studies, and comparative literature) who criticized it for various alleged ideological blind spots.What is noteworthy is that, in the exchanges between critics representing presumably irreconcilable views of how best to conduct the critical enterprise, everyone could count on others to be invested in contesting other views. When a monist like Hirsch insisted that critical inclusivity stands to compromise interpretive validity, Booth could, despite warning of monist exclusiveness as a form of “critical killing,” point to how the monist position gains clarity and force when it stands within a plurality of critical views (1979, 259). And Ellen Rooney, who criticized Booth for modeling his vision of interpretive pluralism on liberal paradigms of public reason as persuasion, wrote an entire book to persuade readers otherwise—a critique that was possible and necessary in a historical moment when a rationalist-liberal pluralism could be plausibly posited as hegemonic, whereas a public sphere paralyzed by irrationality and post-factualism calls for a foundationalist, or at least positive, theoretical intervention.Put differently, today a pluralist rhetorical theory like Booth’s would not be in a position to model itself after the openness of public discourse without first explaining why one would want to model critical discourse on a paradigm in dysfunction. Likewise, Rooney could not argue that the same ideological baggage attached to the “colloquial meaning of the term ‘pluralist’ shadows all our theories of interpretation” (1989, 17), not at a time when pluralism is no longer part of our political vernacular. She would have to find positive grounds on which to present an alternative vision of critical discourse. And Hirsch might not want to call for untethering the principles of persuasion in public discourse from the grounds of validity in scholarly criticism, not when translating the value of what literary critics do has become a paramount concern for literary studies as a discipline. In short, at the time of the monist-pluralist debate, the most exclusivist monist could afford to be so because it was possible to take fellow critics’ practical commitment to argue and disagree for granted. Booth, the avatar of critical pluralism, dedicated himself, in Critical Understanding: The Powers and Limits of Pluralism, to differentiating all the different varieties of monism and pluralism, delineating the advantages and liabilities of each of these critical “attitudes,” and to arguing the faultlessness of critical disagreements, as he did when he proposed Andrew Paul Ushenko’s thought experiment, which imagined “a fixed cone placed among observers who are not allowed to change their angle of vision” (1979, 31), as an apt analogy for “the challenge of pluralism,” all without having to consider what motivates critics to share their opinions. Meanwhile the past two decades have seen literary criticism and theory not just defending the value of interpretive knowledge (literary studies’ perennial institutional challenge) but calling into question the very point of producing interpretations (Lehman 2017).It takes a particular historical moment to push a question like the desirability of speaking to others to the forefront. Hannah Arendt raised the question in the middle of the twentieth century when she believed that the defense of pluralism was at risk, and her search led her to Immanuel Kant’s critical philosophy.When we invited our contributors to help us articulate the desirability of speaking to others as a problematic, we presented them the foregoing conceptual framework and offered, as orienting figures, Immanuel Kant, who articulates one of modernity’s most influential philosophical accounts of why disagreeing is good for people irrespective of the result, and Hannah Arendt, who critically revived Kant’s philosophical framework after the rise of fascism.In his Critique of the Power of Judgment (1790), Kant puts forward the maxim to “think in the position of everybody else” (1790/2000, 5:294). Appearing in the context of his aesthetic theory, the normative requirement to “reflect on [one’s] own judgment from a universal standpoint” is taken to be constitutive of the judgment of taste (5:295). In other words, to declare something to be beautiful presupposes “putting [one]self into the standpoint of others” (5:295). Moreover, our declaring something to be beautiful is to demand that you think so too (5:237). And yet the force of the aesthetic “ought” does not consist in the fact that you will come to agree with us. Rather, the demand makes clear that taste is an inherently social affair, and our judgments on such matters necessarily consider what our interlocutors would say when confronted with the objects that we might designate as beautiful.It is this capacity for perspective taking, exemplified in the aesthetic sphere, that Arendt famously gravitates toward as forming a basis for the political. “[T]he capacity to judge is a specifically political ability in exactly the sense denoted by Kant” precisely because it is the faculty of the mind by which we take into account the perspectives of others (Arendt 1968/2006, 221). In her well-known Kant Lectures (delivered in the Fall of 1970 at the New School for Social Research), Arendt draws out the implications of Kant’s claim that to “restrain our understanding by the understanding of others” is, in fact, a “subjectively necessary touchstone of the correctness of our judgments generally” (Kant 1798/2006, 7:219).Building on this idea, Arendt puts forward the related notions of “representative thinking” and “enlarged mentality,” which involve the ideas not only that it is good to think from the standpoint of others and take their thoughts into account, but that “thinking . . . depends on others to be possible at all” (1982, 40). Whatever her differences with Kant, Arendt is to be credited for highlighting the radical force of Kant’s “belie[f] that the very faculty of thinking depends on its public use,” because it was “not made ‘to isolate itself but to get into community with others’” (40). Kant further warns in his Anthropology (1798) about the dangers of “isolating ourselves with our own understanding and judging publicly with our private representations” (1798/2006, 7:219).Here, the value of dialogue, disagreement, or modes of engagement that involve “thinking from the standpoint of others” does not lie in making our lives with others who are not like-minded manageable, nor even in the prospect of improving our thoughts and opinions by sharpening them against others, but rather because our ability to think and make judgments is most capacious when we are in conversation with others, especially those who might differ. The essays collected in this special section reflect on today’s democratic crisis by returning to the work of Kant and Arendt or proposing alternative sources and frameworks of conceptualization. They approach the problematic we set out from different fields in the humanities and social sciences, including philosophy, political science, cultural studies, history, literature, and education, offering a range of historical and theoretical accounts of dialogue and disagreement enriched by interdisciplinarity. Together, they point about the of is, about what or how speech ought to be the question of the desirability of talking with others in the first That this question is is by no taken for granted. As would likely speaking with others may be but it is might to but something that only after have made up mind about after have an opinion about how things in the or about how the world should to others can if is to be by the other. Does it make in that case, to just to In of Democratic takes as her point of the of especially in the context of However, that the of speaking with others is not to but to For Arendt, speaking to others is not only important but for political is the of having a shared public world at In view, we have a world in common only to the that we it from different that for persuasion to our sense of a shared or common it also be world just to you but to In other words, it how the world appears to sense of what is by how it. from the prospect of persuasion the that might see things account, from persuasion as a rhetorical at to it as a kind of and to see the of judgment as a common world that people who have very different opinions to the with others is if we cannot agree on what objects or we are talking In his for in the of Hannah that a better, if not for democratic in a society could be in on and institutions in as opinion a set of that us in conversation with each other in the first of thinking has been used to a form of political in which we reflect on of common concern by the of as others as and alternative frameworks that how we of the of interlocutors within such In with to account of and understanding of and others as that are by a particular of speaking with each other. In with a long to which we understand each other best by with each from our own us the to see how that understanding people a of that is and or between us of this way of speaking with each other because of the free yet of the human which makes an model of this and the the of how we of the other from perspective we are to For example, do we take up the standpoint of an other, the should we to engage with particular others? For what matters is that we others in their rather their This across the more distinction between and In other words, what is is not the other or but we them in all of their that the of perspective depends on how we the our willingness to them in their and the of interlocutors to In the in draws on the work of Arendt, as as her with to argue that thinking has a particular in In such it may not be possible for people to take views into account in how they judge political as Arendt because to the of who people take to be. But what thinking can do in such is others into as of This through understanding why are for and, in so that others from a different from the that political can be by the or of the other Such can support the to include those others in democratic the to those with whom we Hannah Arendt on and draws to claim that free speech is only when others to what have to this is that speech is not just a but a that makes engagement with others desirable and However, free speech it to a the conditions which speech may become in the first on of the term at once to as as conditions which a lack of what Arendt calls the of the social of a the of in politics, and a social from and the idea that our speech be not as exchanges but as within social and institutional conditions that dialogue. As their the with judgment conditions our normative with the and of democratic and differentiate between and to speak to others. be we should not want to to persuade on a that two of can come into when we engage with others who different views. the one hand, for us to present them with of our own the other hand, for practical us to our so as not to demand too of their and In how we speak with others, we them as interlocutors who our practical as as our for their It to to to the of the debate on the retreat from dialogue in Anglo-European arguing that the solutions they to the dysfunction of public discourse are The is in of an to the of disagreement, or a to the to change their dialogue possible once potential interlocutors to get through conversation or them to good to engage if persuasion is taken out of solutions she because the is not one of but one of to to others with whom we disagree. will not be to talk to others since they can or because they do not being want to talk across differences they be to the of for returning to the literary of the public sphere, about and to political and cultural first made the of Together, and us to think about what motivates and the to speak across it might be reason that us to out dialogue, our willingness to remain in it may on our ability to and aesthetic is that democracy is not so a reality as an ideal to to. This special section is presented with the idea that this may societies that are committed to pluralism as a way of life to the conversation about the to across

    doi:10.5325/philrhet.58.1.0002

December 2024

  1. The Force of Truth: Critique, Genealogy, and Truth-Telling in Michel Foucault
    Abstract

    The Force of Truth is the author’s own significantly revised and expanded translation of La Force du vrai, which was published in French in 2017. The French text bears the subtitle, De Foucault à Austin (from Foucault to Austin), reflecting the book’s engagement with performative speech act theory. The American subtitle—Critique, Genealogy, and Truth-Telling in Michel Foucault—gestures instead to new material, including most substantively a final summative chapter, “Critique and Possibilizing Genealogy” (chap. 5), as well as a brief conclusion, “Rethinking Critique.” It is worth emphasizing that six years had elapsed from the publication of La Force du vrai to The Force of Truth. I would note as well that the French text appeared in the early days of Donald Trump’s first presidency in the United States. Since this time, we have witnessed a staggering relativization of truth, including post-truth, “alternative” facts regarding pandemic policy, insurrection and repeated claims of electoral fraud, judicial manipulation in the Supreme Court, and Truth Social. Globally, we have also witnessed the rise to power of right-wing populists in other nominally liberal democracies. Lorenzini’s English translation has been framed with these urgent social and political exigencies in mind. And, with these stakes as its subtext, the book advances “a new reading of Foucault’s project of a history of truth”—most saliently as a genealogy of our own “contemporary regimes of truth,” from which Lorenzini seeks to derive “an ethics and politics of truth-telling” (9).Lorenzini is a meticulous reader of Foucault, and the ease with which he navigates and marshals Foucault’s enormous corpus is humbling. He resists the widespread reductionist—or indeed, reactionary—“(mis)reading” of Foucault on the history of “truth.” This (mis)reading tends, in broad strokes, to paint Foucault as a postmodern relativist who is hostile to objective facts and whose ideas have come to inform the contemporary phenomenon of post-truth. In the opening pages, Lorenzini offers a short list of prominent political theorists and philosophers who have, variously, criticized Foucault in this vein: Nancy Fraser, Jürgen Habermas, Charles Taylor, Hilary Putnam, Daniel Dennett, and Jacques Bouveresse. These critics base their interpretations on early works in Foucault’s oeuvre, falsely claiming that Foucault more or less believed that truth is an illusion. Foucault never made such a claim, as Lorenzini makes clear: “What is an illusion, in Foucault’s view, is rather ‘the Truth’ understood in a Platonic fashion as a timeless and suprahistorical Idea” (3). As a historical—and, as I suggest below, guardedly rhetorical—corrective, The Force of Truth focuses on Foucault’s “later lectures and writings,” which “significantly developed, clarified, and in part transformed his way of conceiving of a history of truth” (3). And Lorenzini is one of the few scholars to appreciate Foucault’s “dialogue with early analytic philosophy of language, and in particular with ordinary language philosophers” (8), including Ludwig Wittgenstein and J. L. Austin (see also 46–49, 63–64; Foucault 2023). He convincingly demonstrates, moreover, that Foucault’s “turn” to ethics in the 1980s is a coherent development true to his earlier interest in politics and power/knowledge, and that these are joined across his oeuvre in his abiding critical methodological commitment to archaeology and genealogy.There is plenty here to engage rhetorical scholars, even if rhetoricians are not quite guilty of the reductionist (mis)readings of Foucault that Lorenzini criticizes in these pages. Following Foucault’s The Order of Things (1970), many of us will understand “the Truth” as a rhetorical accomplishment at the intersecting axes of labor, life, and language. Moreover, rhetoricians are sensitive to the discursive conditions under which something might appear to be true and can take on a truth-function in a particular historical and rhetorical situation (or “game of truth,” as Foucault would say). After all, a history of truth and truth-telling implies far more than logical or epistemological conceptions of truth, although we might argue what this looks like or how it might be mobilized in a “defense” of Foucault’s ethico-political relevance today. But this is not to say that Lorenzini’s opening gambit should be lost on rhetorical scholars. Indeed, we should be mindful of the philosophical and political traditions that are invested in a misreading of Foucault, and why. These include some philosophers in the Anglo-American (or “analytic”) camp, as well as political theorists (or “scientists”) committed to an unreconstructed notion of liberal-humanist subjectivity, which is of course critiqued by Foucault and other poststructuralist thinkers. Rhetoricians might also be familiar with the homophobic ad hominems directed at Foucault and his work (a perennial pastime, it would seem), and more recently the (to my mind) outlandish accusations that Foucault was a closet neoliberal, or somehow even responsible for neoliberalism itself (you can easily Google this; I refuse to add citations to these authors’ indexes). Most of all, perhaps, rhetoricians will be concerned with the history of our present, and the fate of truth and truth-telling in recent years, given the troubling rise of political populism, white nationalism, violent rhetorics, neofascism, and demagoguery. The book also has clear rhetorical implications for what Foucault called “ontologies of veridiction” (2010, 309–10), even as Lorenzini remains somewhat skeptical of rhetoric and studiously avoids the term “ontology” (see Lorenzini and Tazzioli 2020)—but more on this below.In his early work, Foucault had concerned himself with the subject’s relation to particular “games of truth”: “truth games that take the form of a science or refer to a scientific model,” on the one hand, and truth games that one finds “in institutions or practices of control” (1996, 432), on the other. Across the nineteenth century, for example, medicalization, psychiatrization, and criminalization represent sociodiscursive practices that were effectively coercive and “disciplinary” in their truth-functions. In Foucault’s later work, however, we note a decisive shift away from coercion and toward the practice of a subject’s self-formation, “an exercise of the self on the self, by which one attempts to develop and transform oneself, and to attain a certain mode of being” (433). Self-formation is an ascetic practice (askesis) in which the emphasis is no longer on what one does, one’s behaviors, but on who one is, which today is fashioned (most problematically) as the “truth” of one’s identity. This later work of Foucault’s has proven remarkably prescient, anticipating today’s identity politics and cancel culture, our obsession with the inner truth—presumably irrefutable—of personal feelings and experiences, the basis of what Lauren Berlant once called “feeling politics” (1999). The apparent “truth” of who one is belongs, as Foucault might say, to the “confessional sciences,” a secular form of “salvation.” And so, it might be said that ours is a moment of free speech on steroids, yet stripped to its barest form, where I am free to “speak my truth,” and you yours, passionately foreclosing in advance any serious critique of what this might mean for a politics or ethics of truth, let alone an ontology of veridiction.Lorenzini identifies in Foucault three principal regimes of truth: the scientific, the confessional, and the critical. The first two are among “the most pervasive contemporary regimes of truth” (103), whereas the latter has been neglected, Lorenzini contends, and emerges from Foucault’s analysis of ancient parrhesia. As Foucault writes, “In analyzing . . . parrhēsia, I would like also to outline the genealogy of what we could call the critical attitude in our society” (2019, 63). This “critical attitude,” intimate with parrhesiastic practice, is what Lorenzini characterizes as the “possibilizing” dimension of Foucauldian genealogy, namely, the productive, world-making capacities of critique to disrupt reigning regimes of truth. In Lorenzini’s words, to write a history of truth entails “tracing a genealogy of these regimes of truth in order to open up the conceptual and political space that allows us to ask after their effects and value” (6). And, of course, the value of any truth, its effective force, is not “unconditional”; it is historically contingent, and “can never be explained solely on the basis of its reference to or correspondence with reality” (6). Rhetorically, truth is always tied to truth-telling, to veridiction (even when this is nonverbal). It matters who “can and actually does” speak or act, “in what circumstances, and at what cost” (7). For Lorenzini, then, the critical thrust of genealogy will be the counter-conduct it “possibilizes” in and as veridical speech/acts: “Even though genealogy does not legislate the specific content of these counter-conducts, it does define their form, since each aims to criticize and destabilize a given power/knowledge apparatus, a given regime of truth” (105; his emphases). Rhetoricians will be quick to pick up on Lorenzini’s italicized distinction between “content” and “form,” and may understand by “form” something akin to what we might call rhetoricity. For Christian Lundberg, rhetoricity is defined as “the functions of discourse that operate without, and in advance of, any given context”—in other words, “a kind of negative constraint, hindering the presumption that any definition of rhetoric can capture the functions of discourse without remainder” (2013, 250). Critique is possible because regimes of truth are not closed systems of power/knowledge. It is possible to prise them open productively and put them to work politically and ethically.The political and ethical dimensions of truth-telling become clear, Lorenzini argues, when Foucault’s exploration of ancient parrhesia is theorized through Austin’s understanding of speech acts, and in particular, the perlocution. Herein lies one of the book’s significant original contributions to Foucault scholarship, rhetoric, and philosophy. The book asks, “Under what conditions is ‘telling the truth’ an effective critical activity?” (9). The short answer is: none at all, if by “truth” we mean “facts,” such as statistics. Indeed, facts may be veridical, and they may be truths that correspond with reality, but they do not necessarily carry what Lorenzini calls the “force of truth.” In rhetorical parlance, and borrowing from Austin, we might say that the truth-telling of facts is a constative utterance, rather than performative speech—a descriptive claim, rather than a normative one. And as we know only too well, saying something all too often does nothing; an “is” is a far cry from an “ought.” Taking the ongoing European migrant crisis as a brief example (see also Lorenzini and Tazzioli 2020), Lorenzini points out that we can and must repeat the facts—e.g., the reported number of dead and missing migrants in the Mediterranean Sea—but he notes that this alone has done little to stem the tide of xenophobia and racism or to “disrupt” European Union policy. “Unfortunately, truth and facts alone are not enough to sustain an effective critical practice—and they are not enough because they have no force in and of themselves” (10; his emphases). A critical and generative practice requires the force of truth, Lorenzini argues, and truth’s force—the force of Foucauldian parrhesia—carries truth as one of its perlocutionary effects. It is that force by which we not only “accept certain truth claims, but . . . submit to them and give them the power to govern our conduct” (120; his emphases).While Foucault rarely engaged directly with Austin’s work (the few published instances are carefully cited, e.g., Foucault 2023), for Lorenzini the perlocution is a useful tool to understand the rhetorical force of parrhesia.1 Most readers will be familiar with Austin through performative illocutions, which are summed up by the formula “in saying x I do y.” One of Austin’s simple examples is “I bet you sixpence”: in the act of saying this phrase I’ve done (performed) what I’ve said and said what I’ve done, namely, with my illocution I’ve engaged you in a wager. But, according to Austin, perlocutions are performative in a different manner. Perlocutionary speech, true to its prefix per-, is summed up as “by saying x I do y.” Austin writes, “Saying something will often, or even normally, produce certain consequential effects upon the feelings, thoughts, or actions of the or of the or of other and it may be done with the or of the perlocution we are in the of possible and effects. And the rhetorical on the power of by may produce effects that are not necessarily or The force of the perlocution from and it is a It is the to say something that or the and that speech and its effects. the examples of and as two of perlocutionary Austin’s with of Austin, Lorenzini that the perlocution the power to transform the disrupt power and the ethical and he characterizes the parrhesiastic as a critical perlocutionary speech act that and to be clear, we should not to a rhetorical Lorenzini, Austin and some of Foucault’s to rhetoric as the to And if we the of liberal perlocutionary effects and will refer us to the rather than to the rhetorical For rhetorical scholars, of course, speech or or necessarily in But even for a we a reading of Foucault in which is to the to to understand parrhesia we must be defined as an the of (2010, Indeed, Foucault that is no form of rhetoric specific to In parrhesia is necessarily a of These are carefully that parrhesiastic are closed they are not or or to be to particular in the rhetorical For many of this to a philosophical It a rhetoric without a discourse without Moreover, it would the of language like the can be in its would that rhetorical is concerned with the and dimensions of It is not always with truth, as is or on the and it is to and in that often and or the And I take is the kind of rhetorical and that Lorenzini seeks in the critical of counter-conduct that he A rhetorical would to advance his indeed, I would add that for Foucault philosophy is not the to is also a “game of and rhetoric, Foucault are or two of . . . two of of discourse which to the truth and which to the truth in the form of in the of (2010, Indeed, Foucault that “a discourse which claims to the truth should not be by it a history of which would us to or not it the truth” is for a genealogy of philosophical or rhetorical is an or of the discourse of truth” offers a of Foucault’s understanding of rhetoric and philosophy in relation to parrhesia. He notes that Foucault all of the perlocutionary to Foucault’s of where Foucault that does not any between the and what is rather rhetoric is as a relation of power and And by a and between the and what he that the at for it that their their And, if I have understood Lorenzini this may also a between and through the It is a relation of and of but not the may be by the not only by what is but also by of the where the is in with what is where speech and are of some form is for the of the that is to the principal Lorenzini advances in and the power relation between may be in a through the “force of truth” that their and and and As Lorenzini argues, “the between the and is not only a of parrhesiastic utterance, more a of is, a perlocutionary and an ethics of the relation to is we might say, and the is joined in a when that and that are is not always but parrhesia Lorenzini’s final chapter, “Critique and Possibilizing when he that Foucauldian genealogy normative it does not us what we should genealogy a for ethico-political us to certain of the and regimes of truth it us to of This is the most and yet the most It is where Lorenzini the three broad of his and the of a parrhesia and this are as genealogy is so, for it “possibilizes” the “critical that an ethico-political the who and and regimes in the Foucault’s genealogy, Lorenzini argues, in his a of ethico-political commitment toward the or the of the commitment to on their in the present, in a different This is the must be it is also as a of or and It is, moreover, “the of a of and that and contemporary with of different historical and to practices of but this is because Lorenzini Foucault would quite their Lorenzini normative force from its to a for (a genealogy itself to answer the by a of ethico-political commitment in its his here with the and the in Lorenzini’s does critical for a in the of the whose to words, to or at to the of As Lorenzini writes, between the and is not only a of parrhesiastic utterance, more a of . . . and to the in a speak of any however, I we must also take the of which the and the perlocutionary effects may produce in Lorenzini that this does not a rhetorical “the of parrhesia is not or but the violent of the truth” But parrhesia all of And rhetoric, at Lorenzini to Foucault’s often understanding of rhetoric as an of that on the and institutions of speech acts, rather than perlocutionary that may well and Indeed, some rhetoricians will that an rhetoric is possible e.g., if the is not to may perlocutionary of speech can always be to or to and As Lorenzini does to the and of but to do by a of power between speech and the to it is emphasis of such or Lorenzini here to the that the or moreover, by of a power that is always in a of power which is a in the first is always a between Indeed, it to that it is this power that is mobilized in and by the truth, and yet is not quite to is not quite free to do And it is the power that is in the of truth. The act of is itself a critique in this no the content of that it the of that would As Foucault in “What critique is “the of that of must not that the is also a a of In order for to be a we must be to the we must the critical we must the will to truth and in some way to it and to and speak in such a is itself an of the in and by which the This that parrhesia is, at in a of rhetoric and an the am I who to this to this of at this in time, at this of which is to the power of truth in and truths in In Foucault that parrhesia is “a way of which akin to a phrase he had in when he the critical is something in critique that is akin to Critique is “the of not quite emphasis I am of Foucault’s lectures from the 1980s the of the self as the relation to which is a relation of and or the I of of my of my words, my and my or even of my In The of the Foucault that in order to have to the truth, to it and to one must first transform through ascetic This with the practice of from to (from true discourse to what will be the of of course with The self is never or with critique is always a certain of And, if we for the of a the must true for the who to and the is, as who and who and the between the and The have to of Foucault “by the truth” In other words, the will and will a certain if he is to the and its force of be by to and to it as we are always free to the “force of truth,” and because our regime of truth is of the will to and one for the of Lorenzini’s but no less is not should I but should I Lorenzini’s book is as we from the to a mindful of our contemporary regime of truth, which its own I am also speak truth” as to be in and by this but no more and and by feelings that a that claims them and claims the of true facts no “force of truth,” we must not that the the repeat they carry the force of truth. who Lorenzini’s us to on in the many of this In as in language, a force is and only by its effects. The force, for was and in as in language, in order for to be a force we something like a with all its and with all its In other words, in order for to be force to be and for it to have and in must have As Foucault only in relation to something other than But the of any critical is for Lorenzini, “a or is it “in to a For Lorenzini, if I have understood at for although we out an on a force and are not in an the force of and of and Lorenzini his on a force that the of if only to our as something other than it

    doi:10.5325/philrhet.57.4.0462

September 2024

  1. Rhetoric Is Dead? The Fear of Stasis Behind Post-Truth Rhetoric
    Abstract

    ABSTRACT Why does post-truth discourse feel true? This article argues that post-truth fears the death of rhetoric, rather than truth, and traces that fear to the voluminous, rapid, and intense production of stasis on social media. Social media enable and weaponize the production of stasis, and that production generates affects more aligned with death than life (stagnation, hopelessness) that explain why post-truth feels true. These fears and their concomitant hopes constitute an affective economy also present in philosophy’s predominant images of rhetoric. Some images picture rhetoric as movement, whereas others emphasize rhetoric’s capacity to secure the status quo. Social media beckon a supplementary image—a vortex—in which rhetorical movement functions to produce standstill. This image suggests the need to consider affects generated by rhetorical processes as much as from texts. Post-truth’s affective economy also drives stasis production generally, and scholars should attend to the affective economies driving various rhetorical modes.

    doi:10.5325/philrhet.57.2.0166
  2. Vector Rhetoric: GPT’s Rhetorical Agency
    Abstract

    ABSTRACT The growing capabilities of large language models (LLMs) pose important questions for rhetorical theory and pedagogy. This article offers an overview of how LLMs like GPT work and a consideration of whether they should be considered rhetorical agents. To answer this question, the article considers structural and argumentative similarities in classical theorizations of rhetoric and the philosophy of Wilfrid Sellars. GPT’s particular method of encoding statistical patterns in language gives it some rudimentary semantics and reliably generates acceptable natural language output, so it should be considered to have a degree of rhetorical agency. But it is also badly limited by its restriction to written text, and an analysis of its interface shows that much of its rhetorical savvy is caused by the highly restricted rhetorical situation created by the ChatGPT interface.

    doi:10.5325/philrhet.57.2.0194
  3. Where’s the Rhetoric? Imagining a Unified Field
    Abstract

    The proliferation of materialist perspectives in rhetorical studies has generated feelings of disciplinary crisis and fragmentation. Early materialist formulations of rhetoric, such as those put forward by Michael Calvin McGee and Raymie McKerrow, conceptualized materiality discursively and, thus, maintained continuity with more traditional accounts of rhetoric as a practice of “symbolic action.” However, beginning with texts such as Ronald Walter Greene’s “Another Materialist Rhetoric” and Jack Selzer and Sharon Crowley’s edited collection Rhetorical Bodies, scholars began emphasizing the ontological and embodied rhetoricity of physical contexts and environments over discursive and ideological conceptions of materiality. This turn toward the ontological and embodied has rapidly expanded over the past twenty years, with numerous scholars now offering new materialist, postcritical, ecological, computational, and digital perspectives on rhetoric that privilege concepts such as affect, circulation, and assemblage over more traditional rhetorical terminology.It is in response to this tension between standard rhetorical perspectives and materialist rhetorical approaches that we can appreciate the interventions of S. Scott Graham’s recent book, Where’s the Rhetoric? Imagining a Unified Field. Rejecting the view that the materialist turns in rhetorical studies (particularly rhetorical new materialisms [hereafter referred to as RNM] and computational rhetoric) have left the discipline more fragmented and less capable of defending a unified perspective on rhetoric, Graham believes it is possible to generate a new unified theory that can affirm the lines of scholarly influence that have given rise to RNM (what Graham calls modern rhetoric’s “right branch”) as well as the more traditional lines of scholarly influence that have led to a formulation of rhetoric as “symbolic action” (what Graham calls modern rhetoric’s “left branch”). To accomplish this task, Graham argues that we should avoid the tendency to view RNM as “other” to traditional narratives about rhetoric and, instead, consider how these latter perspectives are compatible with the former. Much like unified field theories in physics that seek to bridge older perspectives on general relativity with newer perspectives on quantum mechanics (e.g., string theory and quantum loop gravity), Graham believes it is possible to achieve similar results in rhetorical studies by approaching standard rhetorical perspectives from the ontological viewpoints enabled by RNM.What makes Graham’s angle on this claim particularly unique is his premise that a proto-new materialist perspective has underpinned some of the most influential left branch approaches to rhetoric all along. While most rhetoricians start from the present when introducing concepts associated with RNM, Graham, following historically informed thinkers such as Scot Barnett, Debra Hawhee, and Thomas Rickert, demonstrates that there is a line of thinking about “symbolic action” as “situated action” that goes back to the relational approach to metaphysics put forward by philosopher Henri Bergson in the late nineteenth and early twentieth centuries. Thus, as Graham argues, if we begin with Bergson’s relational ontology, rather than the postmodernist and social constructivist philosophies that (explicitly and implicitly) shaped interpretations of rhetoric’s left branch during the second half of the twentieth century, we do not “need to re-engineer rhetoric” to fit the latest trends of RNM (41). From Graham’s perspective, many standard rhetorical perspectives have been hospitable toward new materialism from the outset. To appreciate this fact, we simply need to recuperate the Bergsonian legacy that informs this tradition.To make a case for this Bergsonian approach to rhetoric, the first main chapter of Graham’s book (chapter 2) engages in detail with the work of Kenneth Burke. As a crucial founder of the symbolic action paradigm, Graham believes that if he can show the influence of Bergson on Burke’s thought, he can, in turn, demonstrate how scholarship informed by Burke is also influenced by Bergson. To trace the influence of Bergson on Burke’s thinking, Graham focuses on Burke’s early work, especially Permanence and Change. In contrast to Burke’s later writings (e.g., A Grammar of Motives, A Rhetoric of Motives, and Language as Symbolic Action), which have been crucial to interpreting him as a theorist of symbolic action, Graham argues that Permanence and Change is directly indebted to a Bergsonian process philosophy that emphasizes the rhetoricity of situations. For the Burke of Permanence and Change (which Graham calls Original Bergsonian Burke [OBB]), there is no ontological or epistemological gap between symbolic action and material situations. Instead, symbolic practices and the situations that underpin such practices (e.g., environmental ecologies, social ecologies, digital ecologies, etc.) can all be conceived immanently, as nested complex dynamic systems that reveal motives toward reality. Hence, according to Graham, available in the writings of OBB is a Bergsonian ontology that emphasizes relational processes all the way down and rejects any Cartesian dualism (or Kantian correlationism) between nature and culture and things and words. For OBB, which is also the Burke Debra Hawhee focuses on most extensively in her book Moving Bodies, symbolic action is the effect rather than the cause of material processes of becoming, and rhetoric is the act of responding to these material processes in a satisfying way that is always itself creative and inventive.After offering a novel way to think about Burke and his materialist contributions to rhetoric, chapter 3 of Graham’s text turns to Carolyn Miller’s highly influential essay “Genre as Social Action” (originally published in the Quarterly Journal of Speech in 1984). As her piece is deeply influenced by Permanence and Change, as well as the writings of Austrian philosopher Alfred Schutz, Graham believes that rhetoricians can also read Miller’s formulation of genre as presupposing a Bergsonian ontology. While Miller does not mention Bergson in her essay, Graham argues that by appreciating the influence of Bergson on Burke and Schutz, it is possible to see that Bergson has indirectly influenced Miller’s account of genre. Graham argues that rhetoricians can also appreciate the link to Bergson in terms of how Miller’s project explicitly rejects “modernist materialism and the postmodern fetishization of discourse” (90). For Miller, the situations that produce genres—as repeated patterns of discourse—are not mechanistic and mechanical but active and dynamic processes that sediment through time (what Bergson calls duration). For Graham, then, the resources for interpreting Miller as “in some ways, the [discipline’s] original rhetorical new materialist” are already at play within her text (90). If we simply expand Miller’s understanding of situation so that, like OBB, it accounts for patterning and structuration not only at the social level but also at the flattened ontological level of movement and becoming, then Miller’s Genre as Social Action (GASA) framework can be reconceptualized in terms of a new materialist method that Graham calls Genre as Process (GAP). Whereas GASA conceives of genres as abstract nouns that emerge out of stable social patterns, GAP emphasizes genre-ing, “[t]he processes of structuring activity that occurs in situational hierarchies and guides situated action” (73). A GAP approach also helps realize Miller’s recent call for deeper engagement with new media technologies. As dynamic structures that are always entangled with their larger contexts and environments, new media technologies, such as Twitter, are best approached through a GAP framework that can appreciate the way these technologies repattern the norms of genre (e.g., letter to the editor genre on Twitter vs. traditional letter to the editor genre). Approaching GASA as GAP, then, allows rhetoricians to conceptualize genre in terms of dynamic patterns of circulation that are continually predisposed toward change and entropy. While effective genre deployment, like Burke’s rhetoric, requires kairotic responsiveness (or what Graham, borrowing from Whitehead, calls satisfaction), this situated responsiveness (especially in digital contexts) is itself inventive and, thus, continuous with the patterns of circulation that makes genre itself possible.Chapter 4 of Graham’s book concludes the conceptual portion of his project. In this chapter, Graham argues that a GAP framework can enrich not only traditional rhetorical (left branch) perspectives but also RNM. While Graham identifies as a new materialist rhetorician who favors the ontological turn in rhetorical studies, he believes that part of what makes the GAP framework valuable is its tendency to move RNM back toward a study of “the recurring experiences of practicing rhetors” (122). Too often, Graham argues, advocates of RNM adopt a “zoom-out” (distributed agency) perspective that makes it challenging to locate rhetorical agents’ strategic, situated practices. A GAP approach, by contrast, returns to the situated rhetor without rendering their agency discrete, atomistic, or self-contained. By conceptualizing rhetorical agency as the accomplishment of “structuring structures” that produce performatively enacted boundaries between the human and the nonhuman, GAP enables both a “zoom-out” and “zoom-in” approach that can account for the rhetorical strategies that satisfy particular human situations and exigencies. Graham’s framework, thus, not only improves traditional rhetorical perspectives by making them more process-oriented but also enriches RNM approaches by making them more suited to analyze rhetorical practices and discourses.The remainder of Graham’s book is a sampling of case studies that apply the GAP framework to cultural artifacts. In chapter 5, Graham discusses the qualitative research he produced studying the work of Brandon, a graphic designer who consults with various companies to create novel digital products. Graham argues that the novel digital products that Brandon produces for these companies can be understood through a GAP framework. Across his consulting work, Brandon must demonstrate an ongoing sensitivity to the genre constraints of various situations (that are ecological, social, and digital) to effectively satisfy his clients and consumers—a practice Graham calls “fit foraging.” Graham argues that a clear example of this approach to “fit foraging” is the holiday e-card video game that Brandon produced for the Ryzex Corporation (a UPC scanner manufacturer). After being asked by Ryzex to create a novel holiday e-card that could satisfy the company’s various clients, “Brandon designed a shooting-gallery Flash game that used Ryzex UPC scanners as ranged weapons and barcode-marked boxes as appropriate targets” (126). According to Graham, this shooting gallery game was an excellent example of fit foraging because it combined the genres of the holiday e-card, shooting gallery games, and Ryzex’s unique brand identity to produce a novel outcome.In chapter 6, Graham turns his attention to scholarship on computational rhetoric. Focusing largely on his own work deploying content-analytic methods, Graham argues that these approaches work through an ongoing dialectic between intuition, which he defines as “an experiential approach to metaphysical inquiry” (139), and abstraction. This Bergsonian framing is valuable, Graham argues, because it locates practices of quantification in a GAP framework that understands data as “aggregations of intuitions rendered symbolically so that the patterns, abstracted for the local sites of situated action, become more clearly visible” (149). Hence, for Graham, computational rhetoric should be approached not as “other” to more traditional rhetorical perspectives but as a distinct genre of rhetorical inquiry that is compatible with his larger GAP framework. Graham’s insights in this chapter also have important implications for scholarship centered on the rhetoric of science. Like content analytic methods, scientific inquiry can be understood generally as a process of abstracting the intuitive and forging a fit with material reality through embodied experimentation. Graham’s Bergsonian approach to the rhetoric of science is, thus, compatible with scholars, such as Bruno Latour and Andrew Pickering, without needing to draw extensively on their distinct science and technology studies vocabulary. If we simply start with a Bergsonian relational ontology, Graham argues, all rhetorical practices emerge out of the nexus between intuition, the patterns of stabilization (or duration) that result from intuition, and the processes of symbolic abstraction that attempt to provisionally capture intuition and duration in a satisfying way.In chapter 7, Graham returns to a more specific case study that deals with the rhetoric of Donald Trump. Arguing that the Trump moment poses a crisis to traditional studies of presidential genre, Graham claims that a GASA framework can help make sense of Trump’s success as a rhetor. Graham’s method for analyzing Trump’s rhetoric works at two registers. First, Graham shares the results of a quantitative study he conducted to test the widely held conviction that “the 2016 presidential primary [featuring Donald Trump was] . . . more negative . . . [than] prior campaign cycles” (165). Contrary to popular perception, Graham shows that his study reveals that a similar level of negativity characterized previous primary debates and that there is no stark difference. Graham then zooms in on the specific rhetorical strategies enacted by Trump during the primary debates, focusing in particular on his infamous exchange with Marco Rubio about hand (penis) size. Graham’s main argument here is that Trump’s communication during this exchange (and others) can be appreciated in terms of a Laconic rhetoric genre that “leverages the powerful organizing structures of reality TV and Twitter flame wars to supplant the traditional genre-ing processes of political oratory” (176). Graham argues, furthermore, that this same Laconic genre did not work when Rubio deployed it because his situated responsiveness did not align with “the media apparatuses that supported . . . [Trump’s] rhetoric” (176). Graham’s case study in this chapter, thus, shows how a GAP approach to presidential genre, especially when paired with computational rhetoric, can reveal illuminating insights about rhetors. While a historical perspective on negativity in presidential primary debates cannot capture, on its own, the qualities that made the Trump presidency unique, Graham’s GAP framework is able to locate the specific “structuring structures” that made Trump such a powerful contemporary rhetor.Chapter 8 concludes Graham’s text by recapping key theses and offering a glossary that defines key terms. My summary sense of the key takeaway is that Graham offers scholars a new materialist perspective on genre (GAP) that can account for the diverse material structures that pattern symbolic meaning in historically specific contexts. Effective responsiveness to this new materialist conception of genre works in terms of Whiteheadian satisfaction, or fit foraging, which I would describe as an ontologically situated enactment of kairos (similar to the account offered by Debra Hawhee in Bodily Arts). In addition to providing a recap of his project and clearly defining key terms in the book, the concluding chapter of Graham’s text notes some of the book’s limitations. Some of the critical limitations raised here include a need for more careful engagement with cultural rhetorics (i.e., rhetorics that study the performance of identity and embodied subjectivity), applying GAP to old media in addition to new media, and considering GAP more directly in relation to sound studies.While Graham does a good job acknowledging the limits of his project, I’d like to conclude this review by discussing what I perceive as a few more limitations. First, in addition to engaging more directly with cultural rhetorics, Graham’s text could benefit from a more robust theorization of power and its effect on the patterning of genre. For example, while I agree that new materialism should explore the processes that produce the situated boundary of the human, I believe, following the interventions of scholars such as Sylvia Wynter, Zakiyyah Iman Jackson, and Armond Towns, that what constitutes a “fitting” response within this domain is overdetermined by structures of racialization (as well as patriarchy, heteronormativity, ableism, etc.). Graham’s work does not discuss the boundary of the human in this way, and his case studies seem to overlook the problem of positionality in relation to genre. It would be interesting, as part of Graham’s ontological account of genre formation, if he considered how genres emerge out of historically specific patterns of exclusion and bordering.Second, while I find Graham’s advocacy of “zoom-in” approaches to RNM compelling, I feel that his book could engage more with the nonhuman. Most of Graham’s case studies foreground the materiality of new media, but they say little about concrete extrahuman processes of mattering. I’d like to hear more from Graham about the role of physical ecosystems and nonhuman entities (like plants, animals, and even inorganic matter) in the dynamic materialization of genres. It seems that from an RNM perspective, something as banal as the energy used to power new media technologies would play a constitutive role in genre formation.Finally, there is the question of whether turning to Bergson can resolve rhetoric’s crisis of disciplinary identity. Bergson, after all, is first and foremost a philosopher, and Graham’s project could have benefitted from more argumentative scaffolding to support the case that Bergson was doing philosophy from a rhetorical vantage. Perhaps if Graham returned to some of the earlier disciplinary debates over rhetoric and philosophy that occurred between the late 1960s and early 1980s, he could locate more commonplaces for exploring these tensions and justifying why Bergson’s relational metaphysics should be conceived as an ontological approach to rhetoric.Limitations notwithstanding, Graham should be praised for this important contribution to the discipline. Graham demonstrates a masterful understanding of RNM, computational rhetoric, and thinkers associated with the left branch of rhetoric. And his ability to synthesize all this work into a unified theory is very impressive.I look forward to reading new scholarship in genre studies that builds on this text, and I look forward to following the theoretical debates it prompts with respect to the compatibility between RNM and traditional rhetorical perspectives. I also look forward to future scholarship that situates Graham’s process-oriented account of rhetoric in relation to a larger historical context and disciplinary genealogy. As scholars such as Debra Hawhee, Thomas Rickert, Scot Barnet, and Mari Lee Mifsud have all shown (at least indirectly), perspectives that resonate with the process philosophy of Bergson can be found in Greek antiquity as well as the Homeric period that predates Greek antiquity. More work should be done to connect these historical threads so that rhetoric’s ontological relationship to process, change, movement, and indeterminacy can be fully appreciated.

    doi:10.5325/philrhet.57.2.0218

June 2024

  1. Logos in the Flux of Life
    Abstract

    ABSTRACT Since at least the work of Plato, the Western philosophical tradition has observed an ambition to detect fixed truths in the swirling movements of discourse. Related to this is the tension at the heart of our understandings of “argument,” a tension between a set of fixed propositions abstracted from the dynamic of human exchanges, and those exchanges themselves, alive with the uncertainties of experience. This article explores this tension with a view to recovering a sense of “argument” that stays true to the ways in which it is lived in everyday situations.

    doi:10.5325/philrhet.57.1.0103
  2. Editor’s Introduction: The State of Movement—or, Unassuming Theory
    Abstract

    The state of movement is a question—of movement, in theory.What is movement, a movement, perhaps not least as the condition of arrival, an “original” beginning? Where does it come from? How does it work, in better and worse ways? To what does it lead—and why? If these standing questions remain open, there is also a chance that they are not questions at all, that they remain in some basic way beyond inquiry, precisely as they beg the question, as Giorgio Agamben has contended, of how “movement” remains “our unthought,” of the way in which “movement” presents us with the puzzle of an unconceived concept, the tension of a word whose work demands forgetting the “defeats and failures” of its use in the name and at the edges of democracy, and getting around the aporia of its necessary power without end (2005, 1). Perhaps we can only boggle—and perhaps we should. To inquire into the “state of movement” may be less a struggle for answers than the condition of question-ability itself, a movement of movement that appears in theory.Inspiring gesture. Endless stasis. Myriad advances. Countless retreats. Emerging hopes. Multiplying panics. Forced dislocation. Involuntary relocation. Indefinite incarceration. Sovereign and disciplinary borders crossed, closed, and blurred. Speech acts—in action. Moving words—gone sideways. Gathering judgments. Calling out and compounding injustice. Cancelling the show. Incursions, attacks, invasions. History’s (always) incoming storm. Recalling, extending, and setting aside law’s precedent. Blown away, in a gust and a measure of time. Rising sea levels, receding forests, spiraling temperatures. Rustling aspen trees at altitude. Getting back on the bike. Staying put for the planet. Finding, instilling, and following desire. Unbounded discovery. Undue appropriation. Undoing what’s been done. Bodies at work, play, and ecstasy—and in decay, duress, and internment. Swept off the streets—and the quad. Vectors of transmission and expression. Breaking quarantine—and cliché. Soft landings and winding supply chains. Streaming words. Tropes turning into (intelligent) algorithms—and back again. Bullets flying . . . in homes, hospitals, classrooms. Struck by the light of a nebula and a sky full of kinetic kill vehicles. Populist uprising—progressive overreach. Equal and opposite reactions. Runway culture. Throwaway sociality. Publicity’s collapse. Privatization’s disclosure. Hopes for stillness and repose. Travel bans . . . for life. Packing the U-Haul for a better life. Generations letting go—and digging in. Rounds of chants. Days of marches. Cycles of emergency. Revolutionary aspirations in the avenues. Circling the leader, demanding commands. Running resistance. Caught out. Making way—and away.Asking after the state of movement may be less about the pause of cataloguing than the open that appears with being still, making a way of moving without movement, for a moment—to reflect on our understanding of the modes, manners, grammars, and vocabularies of movement and to speculate on the experience and so, in some basic sense, the assumption of movement, the line between those movements that remain in the background, out of view and taken for granted, often in the name of being able to simply get on with things, and those that provoke, invite, and disturb inquiry. If, for instance, the sort of movement named a “journey” is a long-standing and basic feature of the human condition (one can think variously, of better and much worse instantiations, from the Odyssey to the bloody quests for “salvation” that might have but mostly didn’t hinge on the air speed velocity of an unladen swallow to the Trail of Tears and Middle Passage to the moon shots), what’s happening in an American culture currently besotted with the idea of “being on a journey”—of discovery, fitness, creativity, acceptance, recovery, parenthood, leadership, home ownership, and so on and so forth. One wonders—or boggles—if such journeys, if they are journeys, whether as events, metaphors, or, speech acts, amount to prefigured objects or open-ended activities (Folit-Weinberg 2022). If not nostalgic, many seem self-indulgent if not self-confounding, at least those that have no apparent way of beginning or ending and so amount to passing time. Some smack of a home-baked lockdown hangover cure, while others present as a way to resist political stasis, though it’s not always easy to differentiate this latter impulse from the desire to run away, whether from oneself or from everyone else. More than a few are looking to find a more or less lost plot, one that’s been perhaps derailed by too much scrolling. It’s difficult to say, as the trope (topos, more likely) rarely distances itself from its own cliché. And so, this too shall pass—and quickly. Madison Avenue (itself now displaced into the influencer ether) will soon enough turn its eye to another notion. The journey will come to a close, whether successfully or as a function of getting lost or just running out of steam. One movement will enable, cover, and confound another. And so on. Entropy and revolution will touch, a coincidence that bears wholly on the fate of the romanticized “social movement,” the pure light of a heralded beginning giving way to the shadowy work of institutionalization and the latter’s paralyzing “corruption.”As Aristotle had it: “Now if a thing is moved, it can be otherwise than it is,” except for that unnamed and unnamable “something—X—which moves while being itself unmoved, existing actually” (XII, vii, 1072b). Timely, at least for its hint that inquiry into the state of movement confronts and expresses an exception, an aporia, and a paradox. First, the exception, as the state of movement is . . . movement. It’s all (in) motion, all the time, in the background, round and round. At quantum, atomic, cellular, and bodily levels, there is no pause—in gravity, form, life, or death. And for the most part, as we go about the movements of the day, all of this remains in the background, the ground of the lifeworld. The sun rises. One breath follows another. The coffee drips into the cup. Ideas appear, not least with the words that arrive, and the words that are expressed, more or less where they are supposed to go. Paths are forged, though mostly followed. Places along the way are ignored, encountered, and forgotten. Mis-steps happen. Mis-takes are made. All in all, bedrock is a vast and mostly unseen and unappreciated complex of movement, which means that there is nowhere to actually stand, no place that affords certain standing. The irony of the human lifeworld (in antiquity: the ground of tragedy) in which zoē gives way to bios, in which life exceeds the necessities of simply staying alive, is that living being cannot be what it is—in constant motion, in infinite flux, in complete contingency. If all movement all the time is stasis, everyday life, at least, begins in exception to its movement, a way of being inside and outside what it is, moving inside and outside its movement, in the name of a beginning, a power to pause and move anew.Second, the aporia, the statement that expresses the state of movement only by altering its speed and blocking its trajectory, often forcing it to turn—around, one way or another, if not on itself. As an impulse to inquire into the existence, nature, or qualities of movement, the statement aims toward and proffers what movement is, an account that puts movement in its place, even as movement qua movement has long been a condition of the epistemic interest that underwrites the work of definition—the movement of reason (Kotef 2013, 5). If understanding the world entails leaving the cave and getting out into the world, such movement may be thwarted by the words that are addressed to moving, the words that move themselves but which can’t keep up with (their own) experience, that arrive to movement only by displacing, slowing, rerouting, and perhaps stopping it in its tracks. In kinēsis (and semiotics): movement-disturbing-movement is not simply tautology. And in so many words, in language, an account of movement amounts to its reification, its interruption, an aporia that turns more complicated precisely as the word that is always behind, always dragging movement toward a halt is itself moving, the moving words of the speech act, trope, rhetorical-argument, poetic, and translation, the words that move within and beyond what they state, that hold a power to move that vibrates, resonates, and shimmers with potential, a power that remains in-between, that may or may not come to be.1Third, the paradox, the movement that puts us in a state, a condition fundamental and anathema to politics, that recalls Oedipus’s recollection of the dangers held in kinēsis, the movement that disturbs the given design and profanes the sanctified order, the constitutive mysteries that inaugurate the movements that they then strive to control (1527). Hence the difficulty of locating let alone critically accounting for movement, a concept that appears in the midst, at the very center of the political-ethical life that cannot fully bear its disorder, insecurity, and ambiguity. As Agamben observes, “Movement is the impossibility, indefiniteness, and imperfection of every politics” (2005, 3). It is, in Hagar Kotef’s useful account, the “manifestation (and precondition) of a free social order” at the same time that such “freedom is only politically valuable if it relies on some mechanisms that would regulate the movement that manifests it” (2013, 8). The capacity for movement, whether intellectual, physical, economic, sociocultural, or political, sets the promise of the democratic and autonomous (liberal) subject, a promise that is then selectively narrowed and policed in the name of constituting a state that establishes and extends the right of movement to citizens, the subjects deemed capable of moving reasonably, that is, with the movement of rationality that marks “civilization” and which is then taken to warrant imperial-colonial movement, the confinement, relocation, domestication, and redistribution of those, the “savages” and the “dissidents,” held to roam without purpose, meaning, or propriety and who turn to resist these movements with another (6, 8). Taking leave of “normal” politics and so resisting definition, this movement, for Agamben, is nevertheless decisive: “Movement becomes the decisive political concept when the democratic concept of the people as a political body, is in demise” (2005, 2). Movement is paradoxical precisely as it is always in transition, for a transition that defies full account.The remarkable essays that follow shed significant light on the exceptional beginnings, aporetic potentials, and paradoxical transitions that arrive with and follow inquiry into the state of movement. And they do quite a bit more. In a variety of idioms, approaches, and speeds, the essays ask after a number of intersecting, diverging, and sometimes parallel ways of moving and do so through a variety of movements. Recalling another and often overlooked sense of kineō, the collection asks after and indeed disturbs the assumptions on which the concept of movement tends to rest. Momentum is altered—and sometimes broken. What can we yet say about the given modes, manners, and forms of movement? On what does movement depend, and what does it yield, as energy, force, or power—in time, across space, and through words? On what conditions does it disperse, dissipate, and still? How is it experienced, understood, and perhaps assessed as so much the better or worse? And with these inquiries, one finds a dedicated concern for the movement of inquiry itself, the arrival, appearance, and disturbance of a question, with its turns, arcs, circulations, and deviations, including the disorderly and disordering economies of interdisciplinary wonder. In short, these essays move. And, not least as essays, they are on the move. To their credit, individually and together, they are not quite here, not necessarily, where they are supposed to be, as they take their leave, often very subtly, to ask after the state of movement, holding out and expressing the possibility of being elsewhere and otherwise, at least for a moment, with and without the promise of return.In and along their way, finding and making way, these essays move with movement. They do so in a way that recalls and recollects an old and perhaps still important idea, one that is not always easy to see and for which there is not always a place. Here, there is a disclosure of theory, of theoria—as movement, in its movement, the paths beyond the walls that are found, followed, and sometimes forged by the theoros, those who undertook a passage if not a pilgrimage in the name of setting eyes on a spectacle before returning home (nostos) and setting forth their vision in so many (pre)measured words (epideictic).Theory moves—or, at least it used to. In theoria, it may have begun with a call to take leave, a decision if not a demand to set out and see the sights, take it all in, and report back. In the sixth and fifth centuries (BCE), as Andrea Wilson Nightingale reads the record, theoria was “generally defined as a journey or pilgrimage to a destination away from one’s own city for the purposes of seeing as an eye-witness certain events or spectacles” (2001, 29).2 In a civic capacity, the theoros was “an official envoy” charged to consult an oracle, undertake various rituals, and return with an account of what they had done and witnessed. Such work, if it was work, could also involve travel to religious festivals, events that blurred the line between secular and sacred space, precisely as it afforded the chance for the theoros to “assert the voice of one’s own polis” and gather those words that arrive from beyond (Rutherford 1995, 276). In all of this, including the excursions of private citizens interested to see the world and experience other cultures, Nightingale contends that “the practice of theoria encompassed the entire journey including the detachment from home, the spectating, and the final reentry” even as she stresses that “at its center was the act of seeing, generally focused on a sacred object or spectacle” (2004, 3–4). In theoria, the theoros “entered into a ‘ritualized visuality’ in which secular modes of viewing were screened out by religious rites and practice” (4). Thus, prefiguring the familiar concept of theory as first and foremost rooted in the ocular (theoria from thea, rather than theo or theos), the stress here is on each “end” of the movement undertaken by the theoros, the spectacle taken in upon arrival and the epideictic words offered upon return (Cassin 2004, 1037).What then of theory’s passage, the grounds, appearance, experience, and value of the movement on which a basic sense of theoria is held to rest, in which it unfolds, and through which it promises insight? Inquiry into the state of movement offers one way (there are a variety of others) to dislodge and (re)open this question, perhaps all the more so in light of the city-state’s charge to the theoros and its contested rules (evident, for instance, in Plato’s Laws XII, 953) regarding who can pass through the gates, hear the oracle, speak for the polis, and judge what is best said upon return. It’s a question that may unravel itself, as it involves un-assuming theory and setting it (back) into motion, perhaps by wandering off method’s oft-trod telic path (hodos) and displacing the theoros turned itinerary-laden tourist unable or unwilling to wonder after the “excluded” middle of the trip.3 As they stand, as neither of these typical excursions show much interest to actually leave the city, there is then little chance of their being without the banister of recognition, of being unrecognized, if only for a moment, without the laws of analysis, interpretation, and communication. So too, on this trip without movement, there is never a doubt that the homologeō rides for free, with no charge for its baggage. Never then at a loss for words. No need even for a moment of silence. No need to hear let alone listen. In short, no experience of language as such, as a question not to be asked in so many words but as questionability itself. Benjamin’s aside is crucial: “(A questioner is someone who never in his entire life has given a thought to language, but now wants to do right by it. A questioner is affable towards gods.)”; that is, the appearance of potentiality in which the beautiful soul turns on its addiction to (its own) “becoming” and confronts the bad infinity of (its own) promise turned into endless waiting.4 In the name of politics, at least, the movement of transition abides in a difficult middle, in the collision of the power of beginning and the aporia set down by the causality of fate.The state of movement is a question—of theoria, as movement.

    doi:10.5325/philrhet.57.1.0054

December 2023

  1. A Rhetoric of Everyday Violence: Embodied Slow Violence
    Abstract

    ABSTRACT This article builds on the scholarship on violence at the nexus of rhetoric, philosophy, decoloniality, and human rights discourse to theorize what it calls a rhetoric of everyday violence. Moving beyond the focus on the politics of representation in slow violence, it brings a transnational feminist rhetorical analytic and a focus on the politics of recognition to illegible temporal violence, arguing that a rhetoric of everyday violence can help recalibrate human rights discourse to recognize temporal and gendered violence as human rights violations.

    doi:10.5325/philrhet.56.3-4.0373
  2. Figures of Entanglement: Diffractive Readings of Barad, New Materialism, and Rhetorical Theory and Criticism
    Abstract

    Rhetorical scholars have turned to various new materialist frameworks to shift the discipline’s historically anthropocentric focus and fully engage matter’s rhetoricity. While all such frameworks attempt to challenge “the anthropocentric assumption that nonhuman matter is intrinsically passive or non-agential and thus external to or separable from (human) meaning,” Figures of Entanglement enters this burgeoning conversation by centering the unique contributions of Karen Barad (xi, x). Readers may recognize this collection from a 2016 special issue of Review of Communication. Yet, with a new foreword by editors Christopher N. Gamble and Joshua S. Hanan and an afterword by Laurie Gries, this collection makes Barad’s distinct approach to matter’s rhetoricity even more apparent, underscoring its fruitful potential for new materialist rhetorics invested in ethical, political transformation.In the book’s foreword Gamble and Hanan differentiate Barad’s performative new materialism from “vital” as well as what they refer to as “negative” new materialisms to show the generative potential of Barad’s framework and the notion of entanglement (x). Other new materialisms tend to be “inclusionary”—add matter and stir—and fail to complicate “the human” itself and its differences (xiv, xi). First, vital and negative new materialisms maintain a distinction between being and knowing, allowing humans to emerge with a unique capacity to “objectively observe and know the existence of something essential, determinate, and unchanging about reality that precedes and remains unaffected by both its own activities and our observations of it” (xi). On the contrary, Barad’s performative approach suggests that “no aspect of reality—including human thought, meaning, and observation—is in any sense external to matter or ever remains entirely unchanged by matter’s ongoing performances” (x). Here, humans are not “outside” of observation, but all observation “human or otherwise” co-constitutes what is observed (xi). Second, failing to interrogate “the human” in an attempt to observe matter’s vitality is an ethical flaw that makes other approaches less capable of grappling with difference: they have been charged with “erasing associations between race, gender, and matter” and (re)producing a homogenizing, “Western-colonialist notion of humanness” (xiv). In contrast, Barad’s is a “thoroughly relational,” performative new materialism (1).Barad’s concept of “entanglement” draws attention to the indeterminacy of matter and meaning, but it is accompanied by an ethical imperative to examine how difference, human or otherwise, is produced and the implications of power imbalances that arise through these enactments. For Barad, the notion of entanglement does not dissolve difference; difference is what matters. Indeed, they give us a way of thinking about how performative intra-actions produce difference through material-discursive practices, or apparatuses—differences that may be expected but are not inevitable. Rhetorical scholars are therefore invited to interrogate the production of boundaries that cause harm and reconfigure them, rather than assume the discreteness of boundaries from the start. Gamble and Hanan thus make a convincing case for how Barad’s work may contribute to important scholarship in decolonial and critical rhetorics for which vital and negative new materialisms are less equipped.Gamble and Hanan utilize the introduction to show how Barad’s performative new materialism both “supports and affirms” rhetorical materialism, or rhetoric’s materiality, and enriches it (5). Ushered in by Michael Calvin McGee, “standard” rhetorical materialism worked to challenge the centuries-old debate about rhetoric’s secondary, supplementary status vis-à-vis philosophy by recognizing rhetoric as part of a “shifting and dynamic material history” (6). Building upon this view, Ronald Walter Greene utilizes Foucault’s notion of the apparatus to demonstrate how even the “material history” McGee called our attention to is itself “produced by apparatuses”—history is not “outside” of meaning (6). Instead, rhetoric’s materiality is a “publicity effect” produced through technologies of rhetoric and intersecting power relations. Gamble and Hanan suggest that Barad’s framework expands this view by demonstrating how “matter itself is, in fact, the fully tangible condition of possibility for human and more-than-human experience and rhetorical meaning.” This extends Greene’s notion of apparatuses and publicity effects to recognize that such effects produced are “not reducible to an exclusively human domain of apparatuses and technologies” (7). Gamble and Hanan demonstrate how this insight undergirds the entangled reality of humans and nonhumans and the imperative that scholars grapple with this entanglement seriously if we wish to address the power imbalances that persist from normative, taken-for-granted hierarchies. Barad’s unique approach, they argue, has the capacity to shore up power imbalances across all matter and challenge the Western tradition of human exceptionalism—a necessary stance given “the economic and ecological crises currently unfolding” (11). With Barad, then, rhetoric’s engagement with the politics of materiality is enriched.In their own ways, each contribution in this collection analyzes what the editors coin “figures of entanglement,” such as disciplinary “turns,” capitalism, breast cancer, or rhetoric itself, to challenge binary ways of being and knowing. “Figures of entanglement” offers a way to account for issues that matter for critical rhetorical scholars, such as political transformation and power differentials among humans, while also accounting for matter’s rhetoricity (x). Though there are many insights one may glean from this collection, I note three for this review: entangled genealogies that rethink rhetoric’s diversity and origin story, diffraction as a concept-metaphor driving rhetorical reading strategies, and political theorizations of matter’s rhetoricity.Thomas Rickert and Nathan Stormer offer ways to rethink rhetoric’s origin story and rhetoric’s diversity through methodological approaches that emphasize entanglement and relationality. In “Rhetorical Prehistory and the Paleolithic,” Rickert defines rhetoric as “an incremental, bottom-up achievement” that “coalesces out of multiple cultural, material, and semiotic strands that are mutually entangled and coevolving” (89). To explain rhetoric’s emergence as dependent upon both sociocultural and material conditions, Rickert takes readers to the Paleolithic caves with an approach he calls a materialist historiographic method. This method allows us to “look for strikingly different explanations of modern humanity’s emergence, and in turn, rhetoric’s development” by considering “rhetoricity in other forms of evidence, especially material traces” (94, 89). As his analysis shows, cave art does not so much “represent something” as perform it; shamans could draw upon spiritual experiences, the caves’ darkness and sounds, along with environmental materials, to perform “a theater of the sacred” (103). In effect, Rickert provides a method for rhetoricians to attune themselves to rhetoric in a way that challenges its emphasis on oral and written disciplinary history and considers its “emergent capacity,” which has always already been ambient (103).In “Rhetoric’s Diverse Materiality: Polythetic Ontology and Genealogy,” Stormer enters the conversation of rhetoric’s development from a different route by invoking polythesis as heuristic. Beginning with the point that “what qualifies as rhetoric according to scholar A may be unrecognizable as such to scholar B,” Stormer seeks to offer a way of understanding “rhetoric’s verdurous materiality” as diverse—“ontologically one and many” (35, 38, 36). This complicates the “Big rhetoric” debate by showing how rhetoric is polythetic: entangled and emergent, in a processual state of “becoming-together” (40). As such, Stormer shows that what matters is not what is rhetorical so much as “how a specific potential for discursivity, realizable in many forms, inheres in dynamics afforded by a nexus” (48). This suggests that entities are entangled (a nexus) and, through their relationships, an entity may emerge as rhetorical (rhetoricity, or rhetorical capacity). For him, rhetoricity does not have an essence, nor does rhetoric have but one genealogy; genealogies themselves are already “coconstitutive acts” (43). Engaging Barad’s notion of “entangled genealogies” and Foucault’s work to offer “genealogies of rhetorics,” Stormer illuminates the sense in which rhetoric as a figure of entanglement has always been “otherwise” (41, 48). “What genealogies of rhetoric’s capacities produce,” he concludes, “is working knowledge of different strains of rhetoric as they have emerged and, perhaps, conditions for their transformation” (50). A Baradian approach to poststructuralist genealogy thus allows him to answer his central question of how we might talk of rhetoric and its genealogies as diverse (35). That is, rhetoric’s genealogies, plural, show not a linear unfolding but a series of historical appearances, never erased, never superseded.As Gamble and Hanan explain, “diffraction” is a useful term for a methodology that can read such figures of entanglement to consider how difference is produced through intra-actions. As I understand it, diffraction is a concept-metaphor that recognizes the intra-action of an apparatus—what Barad calls a measuring agency—and what it seeks to observe as a boundary-making practice that produces difference effects. Such intra-actions can be made visible by a rhetorical critic through a diffractive reading strategy when a critic puts in conversation two or more concepts to produce new insights. By constellating two concepts, for instance, one can show how both are entangled—inseparable, though made different through intra-actions with various apparatuses. A central function, then, of a diffractive reading strategy for rhetorical critics is to observe how apparatuses, as Gamble and Hanan explain, co-constitute whatever is being observed (xi).In “Entangled Exchange: Verkehr and Rhetorical Capitalism,” Matthew Bost diffracts Marx and Engels’s concept of verkehr (“intercourse”) in The German Ideology through Barad’s “notion of intra-active entanglement” to produce new insights about the relationship between historical and “new” materialisms (72). Reading verkehr diffractively through Barad’s concept of entanglement, Bost argues, “allows a refinement” of Marx/Engels’s discussion of production and intercourse insofar as both become understood as inextricably linked, though “cut apart” as they intra-act with larger apparatuses (78). Specifically, Bost suggests that it is “humanist discourses” that help sustain “power relations under contemporary capitalism” (82) insofar as such discourses inevitably and necessarily create boundaries around the very concept “human.” Therefore, he argues, “Verkehr, in conversation with Barad’s work, reframes class and class struggle as figures of ethical entanglement that work against the insulation of certain bodies from precarity at the expense of others” (83). A diffractive reading thus illuminates verkehr’s contemporary relevance and “common ground” with a posthumanist view of capitalism as entangled relations, “providing rhetorical scholars with additional tools for theorizing capitalist power outside a civic humanist frame,” which is to say, to understand how the boundaries which determine how value is produced and extracted is invariably the product of agential cuts among a confluence of materialities—cuts that are historical and for which we are ethically accountable (71, 76). Ultimately, Bost’s work challenges the dichotomy of new materialism and historical materialism: over and against, say, a comparative approach (“is new materialism better or worse than historical materialism?”) or analogical reasoning (“is it similar or different from historical materialism?”), Bost asks, instead, how a diffractive reading of Marx and Engels through Barad enables Marx and Engels to “productively speak to those aspects of contemporary global capitalism that Barad and other scholars of the nonhuman have critiqued” (73).In Diane Marie Keeling’s chapter, “Of Turning and Tropes,” she engages in a diffractive reading of disciplinary “turns” in the centennial issue of Quarterly Journal of Speech, examining how tropes of classical physics and dialectical negation collude with neoliberalism in the modern academy to produce disciplinary “turns” as different. As Keeling makes clear, a concept “cannot persist without a set of material–discursive practices—an apparatus—continually reproducing its existence” (54). She argues that neoliberalism, which “values capitalist techniques of accumulation and growth,” acts as an apparatus of academic publishing through classical physics tropes wherein “time is linear; the field is an empirical path; turns are discrete, sequentially patterned, and enable reflection” (54, 56). For instance, her analysis of one contribution shows how its emphasis on “quantification and accumulation . . . attunes us to neoliberalism” (59): This passage exemplifies many of the entangled tropes of the neoliberal constitution of the turn: a “provenance,” which is a place or source of origin; a subject “Raymie McKerrow” who is the creator of an “initial formulation”; a separate object “critical rhetoric” that set a trajectory for “others who were following”; a citation count “178” quantifying value; and credit for “an entire journal” where more research like his can be published. (58)As a corrective to this linear progression of discrete entities, she posits that “tropes of quantum physics can assist in reconditioning a performative orientation to discourse and history” so that we might consider how “turns move recursively through intra-activity, rather than sequentially through interaction” (55). Keeling thus reconfigures turns as “entangled diffractions, indistinct, unpredictable, and always reconfigurable through changes to their apparatus” (55). Reading disciplinary “turns” diffractively—“cultivating a rhetorical physics”—is what allows Keeling to challenge neoliberal progress narratives that would otherwise push us to push for the “new” without considering “turns’” relationality (63). Together, Keeling and Bost demonstrate how Barad’s concept of diffraction can offer a methodological approach to rhetorical analysis that produces insightful ways of engaging figures of entanglements to challenge neoliberalism in the academy or capitalism itself.Annie Hill’s chapter, “Breast Cancer’s Rhetoricity: Bodily Border Crisis and Bridge to Corporeal Solidarity,” offers an astute read of Barad’s agential realism to think through how the materialization of a tumor is never not inextricably linked with multiple apparatuses, particularly the discourses of racialization. This chapter is a go-to for critical scholars interested in how one might do rhetorical criticism in a posthumanist, new materialist vein while also clearing space for a radical politics of solidarity no longer constrained by rigid identity categories. As agential realism challenges the language/matter binary, among many other binaries like human/nonhuman, Hill suggests that “We can better grasp the meaning and matter of disease by tracking how it destabilizes the language/matter divide, rather than erecting this binary before analysis gets off the ground” (18–19). Not only does Hill use breast cancer as a figure of entanglement to illustrate this destabilization, but she also furthers the political implications of what she names transmaterial intra-actionality: “Incorporating the Baradian intra” to build upon feminist theories of intersectionality, writes Hill, “means forcefully underscoring the indissociability and coemergence of identity, power, and oppression while announcing that this analytic includes and exceeds the human” (25). This move underscores how “binary codes of being” are violent, our bodies are not impermeable or “closed,” and “objects” like breast cancer that we have bounded as discrete entities by language do, in fact, emerge from the conditions of rhetoricity (19). We need a new theoretical orientation that allows us to challenge these seemingly sedimented boundaries, and Hill makes a compelling case for how agential realism is one that can offer a very different starting point for transmaterial, transformative politics. Hill’s contribution centers the political implications of what she names “corporeal solidarity” so that we can better account for and “understand how we live and die with disease . . . who and what receives life support, and why” (31).Finally, Laurie E. Gries offers the collection’s afterword, which underscores the productive potential of Baradian new materialism and offers potential lines of inquiry for future scholarship. For her, Figures of Entanglement offers insight into how Barad can help rhetoricians build theory, reimagine disciplinary histories, and invent new approaches to research inquiries. Yet, there is still plenty on the horizon for continual engagement with Barad’s work. First, Gries prompts readers to consider how, “weaved together with new materialisms,” Indigenous philosophies could generate a “powerful analytic” for our field (115). Indeed, as many scholars have already noted, there are striking parallels with Barad’s onto-ethico-epistemology of agential realism and Indigenous thought, and entangling both could provide important insight and contribute to decolonial work in rhetorical studies (115). Second, scholars could build upon the research methods advanced in this collection and offer additional ones that might “productively intervene in the phenomena we aim to study” (116). For example, Gries urges scholars to take Barad’s notion of entangled intra-actions to forge more “collective engagement,” whether scholarly, pedagogically, or through local activism (116). How, she asks, can new materialist-informed research “help us work collectively to address some of our pressing cultural and rhetorical issues today?” (11)—issues that demand the kind of intellectual creativity that new materialist rhetorical work presents us with.Figures of Entanglement is ripe with potential for future rhetorical work, providing scholars with a rich array of theoretical insights and methodologies that all, in different ways, show the promise of Barad’s performative new materialism. This is a particularly compelling read for scholars who are interested in the entangled relationship between “new” and “old” materialisms and the capacity for more robust political engagement. Warranted critiques of new materialisms, broadly, ask about the consequence of fully engaging matter’s rhetoricity in a way that might obscure its social and political implications. Yet, this collection demonstrates the political potential of Barad’s framework for scholars who are committed to examining our entanglement with/in the world and how we might, as Gries writes, “productively intervene” (116). Though I have organized this review by the contributions I found most compelling, readers will no doubt find even more avenues to consider. Whatever readers may find, the that the editors about their to Barad’s work through it

    doi:10.5325/philrhet.56.3-4.0395
  3. Guest Editor’s Introduction: A Moment for Kairos
    Abstract

    How does one describe a crucial moment, a moment that calls for action? What kinds of time are opened, disclosed, or foreclosed in such moments? This section explores a concept that has a long history in rhetoric and philosophy, but which is urgently called for now, in a time that many think of as critical, catastrophic, or even apocalyptic. Changes in the economy, climate, and the state of our democracies demand urgent attention, and while people disagree on the course to be taken, there is a sense that—this is it!—now is the time. The concept of kairos (from ancient Greek καιρός) comprises both a critical time and a perfect opportunity; it is the right moment to act, even though the word could also be interpreted in a more general sense as referring to the issue of right timing. Considered as “one of the most untranslatable of Greek words,” kairos is perhaps related to the verb kurō, “to meet” or “meet accidentally,” as when an arrow meets a target, suggesting that there is a spatial component in the temporal kairos.1 The spatial dimension shines through in the earliest uses of the term discussed in both SeungJung Kim’s article on ancient Greek visual arts and Robert Sullivan’s article on Isocrates (436–338 BCE). According to Sullivan’s survey, Isocrates most often employs the word to refer to a specific situation, occasion, state of affairs, or set of circumstances.How do you recognize, let alone seize, this kind of moment, though? The best-known depiction of this difficulty is a portrait of Kairos personified that dates back to Lysippos in the fourth century BCE, reconstructed visually in three dimensions in Kim’s essay. In Greek mythology Kairos is the god of golden opportunities, which (as we all know!) tend to pass by too quickly. The portrait shows a winged figure with a flowing forelock that ideally gives you something to hold on to. I like to imagine that if you manage to arrest this passing instant, time itself comes to an abrupt halt, which throws Kairos’s hair out in front of his face.Of course, people do not necessarily see it as positive when someone appears to have captured the moment. At the kairos symposium hosted by art historian Barbara Baert in Brussels in October 2018, W. J. T. Mitchell held up a picture of President Donald Trump’s sculpted forelock to illustrate that it all depends on the perspective. Turning the familiar Greek portrait into an image of the opportunist, Mitchell reminded all of us that had gathered to celebrate the legacy of kairos in iconographic, philosophical, theological, semantic, historical, and anthropological studies, of the ethical issues arising in such moments. The question of moral accountability is bound to come up, whether one takes kairos to refer to the act of seizing the moment, involving some form of decision, or to the moment itself, the kairos, which some might claim just seized upon them and carried them away.As Debra Hawhee and Erik Charles White before her have argued, kairos does not seem to be confined by the subjective reason operating in a “rhetorical situation,” but it depends on “the forces pushing on the encounter,” in addition to instinct and intuition, and possibly on habitual impulses springing from experience (Hawhee 2002, 24–25; White 1987; reconsidered by Brod 2021). Audiences may also have a significant role to play, as Kermit Campbell underscores in his discussion of the symbiosis of call and response in African American churches and his reflection on how Martin Luther King’s speech at the 1963 March on Washington replied to a call: “Tell them about the dream, Martin.”The moment of kairos may appear spontaneous and deliberate, both at the same time. The classical rhetoricians in fact insisted on the value of preparing for the unexpected, as we try to do in our current crisis management plans. In his essay, Sullivan documents the incredibly nuanced instructions Isocrates gave on how to exploit a prospective opening in all sorts of civic settings. From a rhetorical viewpoint, kairos can appear both as a strategic point of intervention and as an empowering outlook and toolbox.This is very far from how the word came to be used in the Greek versions of the Bible, where, as Phillip Sipiora has pointed out, kairos occurs hundreds of times describing the divine disruption and absolute command of worldly time (Sipiora 2002a, 3). According to the ecclesiastical saying discussed in Felix Ó Murchadha’s essay, there is “a season, and a time [kairos]” for everything here on this earth (cf. Smith 2002). And then, when Christ opens his mouth to speak as the anointed messiah, his first words are “The time [kairos] is fulfilled, and the kingdom of God is at hand” (Mark 1:15; Sipiora 2002b, 114).It is worth observing that when the classical-rhetorical concept was rediscovered in the Christian Renaissance, the pagan god of opportunity was restored to prominence (Baumlin 2002). In a widespread emblem by Andrea Alciato titled In occasionem, a powerful female goddess named Occasio is holding up a spear-like razor, saying, “I am the moment of seized opportunity that governs all” (Alciato 1531).Skills at recognizing such cutting instants were effective instruments of power for those who had received a classical education and who mastered the rules of decorum and every aspect of society and its institutions. Right timing and attunement to the occasion were important not only in politics, the theatre, and book publication, but even in matters of religious persuasion (Paul 2014; Lewis 2020; Johanson 2023; Skouen 2018, 2023). The moment of conversion coincides with the kairos, an obvious—but strangely unrecognized—case in point being the ecstasy of Saint Teresa, which even features an arrow; a classical image of kairos.2Since the beginning of the twentieth century, the concept has enjoyed a second renaissance. In the 1920s, classicists and philosophers in different European countries started probing the pre-Socratic and theological origins of kairos. The two Italian articles (cited in Kim’s article) by Augusto Rostagni and, respectively, Doro Levi are considered the most important philological studies. In the wake of World War I, several German thinkers were interrogating the idea of the critical moment, not least the theologian Paul Tillich and his circle of religious socialists styling themselves as the “Kairos-Kreis” (Weidner 2020). This crucial development, also involving Walter Benjamin and Martin Heidegger, is the topic of Ó Murchadha’s article. In the classical tradition kairos is contrasted with chronos, representing the common conception of historical and chronological time, although in times of crisis the urgent experience of both these senses of time “intensify each other” (Hawhee 2023, 58). According to Ó Murchadha, Benjamin, Heidegger, and Tillich engaged with kairos in different ways to critique—not just chronos, but historicism, presenting their own respective ideas of a messianic, destinial, and prophetic temporality.With regard to the Christian understandings of kairos, Heidegger appears to have taken an interest in this as early as 1917 when, as a student, he was reading Friedrich Schleiermacher’s writings on religion (Kisiel 1993, 492). According to Theodore Kisiel, Heidegger’s “Introduction to the Phenomenology of Religion” (1920–21) marks his “discovery of the kairological character of lived time,” connecting the parousia and the kairos, which Heidegger translates both here and elsewhere as der Augenblick (152, 185–86; McNeill 1999, 44–45, 124–25).Ó Murchadha shows how Heidegger, Benjamin, and Tillich worked to broaden the conceptual scope of kairos, responding to their own time of crisis and finding kairos to represent something other than krisis. In the process, kairos took on new existential and ontological meanings. As Daniel Weidner has argued, the way in which Tillich and others reconceptualized kairos in light of their modern, historical context also bespeaks the great flexibility of the concept itself. On the one hand, kairos requires one to adapt to shifting circumstances. On the other, the concept itself has readjusted to different contexts of understanding, at times connoting idealism, at other times realism, involving subjective and objective dimensions, and fulfilling spiritual and material needs (Weidner 2020, 86). As Kim points out in her article, the ancient Greek term was already very complex, involving both spatial and temporal dimensions, and having different implications in different domains, such as visual art and aesthetics, ethics, athletics, rhetoric, or medicine.Further proof of this extraordinary adaptability can be found in Antonio Negri’s essential chapter on kairos first published in Italian in 2000 and appearing in English in Time for Revolution (2003). Starting with “the classical image of the act of releasing the arrow,” Negri introduces kairos, “here in postmodernity,” as “an extremely singular force of production of temporality, the reverse of the very sad and naked Heideggerian figures of powerlessness” (2003, 142). To Negri, kairos is not just “the quality of the time of the instant, the moment of rupture and opening of temporality,” but it is also “a fundamental ontology of time” (142, 152). Indeed, it is our very power to experience, grasp, and express temporality, and through it, time is “broken and rendered creative” (152, 159). Expanding earlier notions of kairos, Negri describes how “being opens itself, attracted by the void at the limit of time” and deciding, as it were, “to fill that void” (152). For the Marxist philosopher, it is crucial to ask how “a revolutionary subjectivity” could potentially “form itself within a multitude of producers,” and the concept of kairos inspires hope that many singular kairoi might open up to each other in common acts of naming the void (144, 155).This understanding of kairos emphasizing its ontological aspects contrasts sharply with the current everyday uses of the word. Online, there are many competing companies and services by that name, such as business advisors and career coaches wanting to teach people how to become more proactive. Life in digitized societies offers an unprecedented stream of opportunities and kairos does seem the right word at the right time, even though Isocrates characterized the concept in much the same way about 2,500 years before the digital era began. Yet, the familiar legends of “opportunity” warrant criticism as they emerge from and are associated with a white, Western hegemony. In his essay, Campbell stakes out new directions in kairos theory by comparing earlier notions of kairic time to modes of Black discourse and soul power, and by claiming that Kairos might be the ideal mythical figure representing African American rhetoric.What kind of response does the right moment require? The cluster of essays presented here fills an obvious gap—or what rhetoricians of science such as Carolyn R. Miller (1992) would call “the kairos” demanding new research, for even though there has been an increasing amount of work done in the last decades, no comparable interdisciplinary set of essays yet exists. This special section seeks to reclaim the Greek word from its current limited, instrumental, everyday senses, providing new sources of reference on what kind of moment the kairos really is. The four essays also employ kairos as a conceptual tool for thinking about urgent points in time, which is the kind of time we live in now.

    doi:10.5325/philrhet.56.3-4.0267
  4. Limit Formations: Violence, Philosophy, Rhetoric
    Abstract

    For Megha Sharma SehdevNow days are dragon-ridden, the nightmareRides upon sleep: a drunken soldieryCan leave the mother, murdered at her door,To crawl in her own blood, and go scot-free;The night can sweat with terror as beforeWe pieced our thoughts into philosophy,And planned to bring the world under a rule,Who are but weasels fighting in a hole. —W. B. Yeats, “Nineteen Hundred and Nineteen”Violence is a limit formation. It is neither reducible to a brute fact nor is it ineffably ethereal. To write about violence, then, is to confront—if only as disavowed remainder—critical limits, no less of the writer than of the writing itself. Fewer subjects have proven as confounding for philosophy and rhetoric, this journal’s primary charge. In both its general particulars and its specific manifolds, violence nonpluses philosophical commonplaces, upends rhetorical tropologies.Philosophy imagines itself mediator to reality’s arche, the bedrock of being. Ancient Greek philosophy sought to distinguish necessity from contingency, essence from accident, dialectic from rhetoric, logic from fallacy. Those who took up this intellectual tradition came to conceptualize violence as first and foremost a question of “nature”—more specifically, those marked out by nature to rule (propertied male citizens) and those marked out by nature for subjection (the enslaved, women, nonhuman animals). In the early modern context of European philosophy, still, despite its pretensions, deeply indebted to this Mediterranean legacy, the canonical lexicon of sensemaking centered on legitimacy and its conceptual appurtenances of sovereignty, will, and rights.Strikingly, it is in the opposed registers of analytic and continental philosophy that violence’s cataphilosophic figuration appears most salient. Consider, for example, one such famous symposium convened in the analytic journal Philosophy and Public Affairs, as narrated by political philosopher Michael Walzer: In an earlier issue of Philosophy & Public Affairs there appeared a symposium on the rules of war which was actually (or at least more importantly) a symposium on another topic. The actual topic was whether or not a man can ever face, or ever has to face, a moral dilemma, a situation where he must choose between two courses of action both of which it would be wrong for him to undertake. Thomas Nagel worriedly suggested that this could happen and that it did happen whenever someone was forced to choose between upholding an important moral principle and avoiding some looming disaster. R. B. Brandt argued that it could not possibly happen, for there were guidelines we might follow and calculations we might go through which would necessarily yield the conclusion that one or the other course of action was the right one to undertake in the circumstances (or that it did not matter which we undertook). R. M. Hare explained how it was that someone might wrongly suppose that he was faced with a moral dilemma: sometimes, he suggested, the precepts and principles of an ordinary man, the products of his moral education, come into conflict with injunctions developed at a higher level of moral discourse. But this conflict is, or ought to be, resolved at the higher level; there is no real dilemma. (1973, 160–61)Analytic political philosophy’s resolute disavowals could not be here better splayed. Morality is construed as all-encompassing. The political is not so much effaced as it is rendered derivative to a foundational drama of will, obligation, choice. Analytic philosophy’s oft-preened claim to clear, transparent, terse style proves constitutive of its desire to contain, if it cannot altogether moralize away violence.Where analytic philosophy conceives of violence as an object, its limits defined by morality’s handmaiden, the “well-ordered society” (Rawls 2001, 8), continental philosophy conjures a sublime violence that shatters and transfigures normative violence. Walter Benjamin posits a binary opposition between mythical and divine violence: “If mythical violence is lawmaking, divine violence is law-destroying; if the former sets boundaries, the latter boundlessly destroys them; if mythical violence brings at once guilt and retribution, divine power only expiates, if the former threatens, the latter strikes, if the former is bloody, the latter is lethal without spilling blood” (1978, 297). The mysterium tremendum of Benjaminian divine violence looms transcendent, fathomless, sublime when posed against analytic philosophy’s persnickety morality. But a violence imagined as expiatory, redemptive, and cleansing is still a morality aestheticized. Benjamin’s prose can be surrealistic, by turns slashing and propulsive, slanted and opaque. In its heady movement from repulsion to fascination and back again to repulsion, he is exemplar as few before or after him of the very limits of sustained thought on violence.Rhetorical criticism, for its part, has perfected elaborate apotropaic and piacular rites to govern its discourse on violence. The Aristotelian account of the rhetorical domain as that which is concerned with persuasion, contingency, and audience, “the discourse of the many”—as distinct from dialectic, necessity, and philosophy, “the discourse of the few”—gained axiomatic assent in modern institutional rhetoric. In his influential, field-defining article, “The Rhetorical Situation,” Lloyd F. Bitzer holds that rhetoric is mainly concerned with persuasive utterances. For Bitzer, the realm of necessity is nonrhetorical: “An exigence which cannot be modified is not rhetorical; thus, whatever comes about of necessity and cannot be changed—death, winter, and some natural disasters, for instance—are exigences to be sure, but they are not rhetorical” (1968, 6).One discerns the shape of rhetorical studies’ recoil from any serious reckoning with violence in Bitzer’s staking of the field to suasory discourse. In such an account, violence is nonrhetorical, nay, antirhetorical. Other rhetoricians have departed from Bitzer’s conclusions, though still beholden to many of his premises. In a recent special issue of the journal Rhetoric and Public Affairs, Jay Childers argues that inasmuch as “rhetoric is human inducement,” (2022, 4) then it follows that rhetorical violence is that which functions as a form of human inducement.Childers anticipates the objection that his definition fails to account for rhetorical inducements from nonhuman phenomena. Acknowledging that these exist, he nevertheless insists that “human inducement is worthy of its own area of study” (2022, 5). His response, however, begs the question in a manner characteristic of disciplinary justifications for research. For what is under contestation cannot be whether human inducement is worth study, but rather if a critic’s presuppositions foreclose insightful etiological routes of understanding; if their definitions naturalize the historical formations from which concepts are emergent; if their rhetorical style deadens imaginative and utopian leaps. Institutional rhetorical inquiry brings violence within its purview by defining violence as acts intended to transmit a message. But in doing so, it mystifies and naturalizes infrafigurations of violence entirely irreducible to communication—epochal ecological devastation; suppurating lesions wrought by imperial, colonial, and insurgent infrastructure; and, for that matter, gratuitous, irruptive, evental coups de force.Roiling beneath rhetorical studies’ monochrome prose—fewer disciplines are as given to the fetish of “effectiveness”—is a desire for a violence that is tractable. Necessity, however, cannot be wished away through compulsive recitations of contingency. This has always been true, perhaps, but it particularly cuts deeply in the epoch of the racial capitalocene. Here, it is foolhardy to be in denial. Racial capitalism necessarily leads to planetary destruction—its circuits of accumulation necessarily drive extinction; its circuits of reproduction necessarily engineer irreversible metabolic rifts; its circuits of exchange necessarily manufacture ruses of adaptation; its circuits of consumption necessarily stimulate toxic cascades. The upshot is just as ineluctable: any serious account of violence must, of necessity, imagine an insurgent abolition against racial capitalism.Analytic philosophy’s banal moralism, continental philosophy’s ecstatic messianism, rhetorical studies’ strategic instrumentalism—these are the nodal points from which a philosophy and rhetoric of violence bump up against its limits. “Violence is never the answer,” so goes the old liberal saw. “But it is a question” has been the inevitable response to liberal sanctimony. This forum suggests it may be neither. Rather, violence contours the very limits of enunciation.The articles gathered in this forum, each in its inimitable dialogic idiom, seek to trouble the limits of violence, such troubling understood in at least three senses. The first concerns the limits that violence exerts on faculties of human sensemaking and worldmaking, how, for example, the concepts and institutions for rendering violence intelligible are revealed to be inadequate or even violent in themselves. The second sense refers to forms of violence that stretch the outer limits of extremity, owing to their cruelty, intensity, and gratuitousness. The third concerns the limits of violence when taken up as a mechanism of world making and unmaking, for instance, practices and concepts that seek forms of living that are non- or anti-violent.Catherine Besteman examines the carceral sublime, the United States’s vast and elaborate punishment system. The kinds of violence that proliferate in the prison industrial complex are as quotidian as they are spectacular. Besteman focuses attention on a particularly insidious kind—the capricious cutting off of the imprisoned from anybody with whom they have made some relational connection. When I initially invited Besteman to write an essay for this forum, she planned to coauthor her essay with Leo Hylton, a long-time intellectual collaborator incarcerated in the Maine Department of Corrections Facilities. That plan in the end did not materialize due to a characteristically cruel and arbitrary decision by the prison authorities to break off all forms of communication between the two writers. Besteman’s essay, then, draws our attention to carceral violence as a structural atrocity not only vile in its scope, intensity, and mercuriality, but also for the manner in which it recursively curls back and strikes at those who would seek to understand its reach and texture.José G. Izaguirre III examines the vexatious solidus rhetoric/violence through the lens of coloniality. Such a lens shatters an oft-assumed narrowing of violence to individual acts. An ineliminably sociopolitical view of rhetoric/violence reveals that the term “nonviolence” is a misnomer. It misleads by characterizing antiviolence as an absence. As against this view, the refusal of violence, robustly understood as antiviolence, demonstrates it as a subversive, indeed revolutionary, form of worldmaking.Alison Yeh Cheung delves into how Asian American vocal performance—and thus, Asian American identity—is rendered impossible. Cheung seeks a nuanced engagement with Asian American subjectivities that can simultaneously register their subsumption in atmospheres of anti-Blackness while ruthlessly critiquing ruses of self-reflexivity that function to foreclose invention and reinvention. Ultimately, Cheung’s call is for a mode of attention that radically destabilizes a representational politics given to the racialization of sound.Kelly Happe and Allegro Wang seek to think with the French polymath Catherine Malabou. Malabou’s concept of plasticity has been extraordinarily generative across the humanities owing in part to its bringing into relief the imbrication of the biological and the symbolic, the neuronal and the mental, the brain and the self. Happe and Wang, however, take issue with Malabou’s eupeptic conceptualization of resilience. In basing it on the deflagration emergent from disaster, such a view occludes the weather and weathering of anti-Black violence. For this reason, Happe and Wang turn to the work of the thinker and writer Christina Sharpe. Her analytic of wake work proffers searing symbolic practices that disrupt and rupture the relentless ongoingness of slavery.Belinda Walzer pushes beyond a representational critique of violence in excavating the illegibility of everyday violence in discourses of human rights. Walzer starts with a critique of Rob Nixon’s influential notion of “slow violence.” Nixon calls for innovative representational techniques for drawing attention to the delayed effects of climate injustices. However, such a stance is unresponsive to the objection that the very mechanisms of recognition exceptionalize, anachronize, and efface everyday violence. Walzer argues that transnational feminism can speak to the multiscalar and multitemporal formations of violence in a way that does better justice to gendered and racialized violence.In our final essay, Michael Bernard-Donals turns to the topic of academic freedom. The last few years have witnessed relentless attacks on universities by right-wing movements. Bernard-Donals calls attention to these forms of institutional violence even as he advances the counterintuitive idea that academic freedom is in and of itself violent. His argument rests on the notion that the very faculty that academic freedom aims to secure—the capacity for critical deliberation—works precisely by unraveling the commonplaces around which the university coheres. His essay, then, invites us to tarry in the aporia of deliberation, which at once reveals our vulnerability and our relationality.You see the great indifference of the godsto these things that have happened,who begat us and are called our fathers,and look on such sufferings.What is to come no one can see,but what is here now is pitiable for usand shameful for them,but of all men hardest for himon whom this disaster has fallen.Maiden, do not stay in this house:you have seen death and many agonies,fresh and strangeand there is nothing here that is not Zeus. —Sophocles, Trachiniae 1266–781I initially met Megha Sharma Sehdev on the social media platform X, formerly known as Twitter. Our intellectual interests overlapped across an astonishing range of themes, including philosophical anthropology, the rhetoric of philosophy, postcolonial intellectual histories, Global South feminisms, law, and aesthetics.Megha wrote with devastating clarity on the texture of quotidian violence in India. When I proposed this forum on violence, she was the first person I immediately thought to invite. As we neared the deadline for the submission of essays, she wrote to tell me the essay she’d been writing for the forum had plunged her back to a traumatic past. Her memories, she added, had “thrown off” her relationship to academic analysis. I asked her if she wanted to Zoom. She said she wanted to finish the essay first. She’d call after she was done. Two weeks later, I received the news that Megha had passed away by suicide on August 17, 2023.In the theoretical dominant, violence carves an arc toward either redemption or abjection. Against this imaginary, Megha invites us to tarry in violence’s irresolutions, deferrals, interregnums. In her brilliant ethnography of women’s encounters with the judicial system in New Delhi, Megha writes that women who filed cases against their abusive partners found themselves suspended in an indeterminate temporality of endlessly deferred hearings. The law is not so much “a technology for decision-making,” as it is “coterminous with its ‘other,’ or everyday life” (Sehdev 2017, 8). But for Megha, the interminable duration of Indian law is not simply an absence, an inert zone in which nothing happens as complainants await justice. Rather, it is productive of various forms of intimacy—both familial and public—and generative of a bewildering array of artifacts, documents, and, wondrously, a stunningly beautiful unfoldment of material culture and artistry (Sehdev 2020).Megha had a luminous mind, a resplendent imagination, a heart for the crushed of the earth. “You have seen death and many agonies/fresh and strange/and there is nothing here that is not Zeus,” resounds a threnody in Sophocles’s Trachiniae, a keening as haunting for its uncontainable grief as for its uncanny sublimity. If the abiding hubris of imperial power is the desire for violence made pure instrumentality, that of the crushed of the earth make known an infraconstitutive invention. Here there is no theodicy, no stoicism, not even the ennoblements of tragedy. If this is a violence, it is invention split open, a wail for irreplaceable particularity, a remainder of endless solidarity.2

    doi:10.5325/philrhet.56.3-4.0330
  5. Postconstructivisms and the Promise of Peircean Rhetoric
    Abstract

    ABSTRACT This article makes a case for the contemporary relevance of Charles Sanders Peirce’s conception of rhetoric and its further fulfillment through biosemiotics and pragmatist-inflected physiological feminisms. It situates itself in an era when rhetoric is undergoing conceptual change, with the social constructivism that guided much thinking since the 1970s supplanted in part by a family of postconstructivisms. In conversation with new materialist, affective, and biological strands of rhetorical theory, the article maps questions and risks involved in developing newer conceptions of rhetoric not limited to discourse, symbolic action, and exclusively human capacities. It argues that Peircean thinking provides resources for nonreductive understandings of how rhetoric emerges from life itself and is pluralistically mediated through the forming conditions and multimodal consequences that materially give it meaning. Contemporary biosemiotics and physiologically oriented feminisms like Teresa de Lauretis’s then move the promise of Peircean rhetoric closer to reality.

    doi:10.5325/philrhet.56.3-4.0215

July 2023

  1. Violent Inheritance: Sexuality, Land, and Energy in Making the North American West
    Abstract

    E. Cram’s Violent Inheritance is an exceptional work that presents a distinctive synthesis of queer, decolonial, and mixed-method scholarship. The goal of the book, Cram states, is to both “reimagine the place of racialized sexualities in contemporary conversations about environment, energy, and systems of violence” and “anchor these questions in contested memories of the North American West” (5). The book does just that, drawing from many contemporary streams of thought in rhetoric as well as the environmental and energy humanities to fashion a new and subtle analytic of infrastructures of feeling, which is supported by a range of conceptual innovations. For readers of this journal, Cram’s choice to ground theory quite literally in the land will be, I suspect, highly rewarding for those with interests crossing a wide range of topics: queer studies, violence, affect, Indigenous thought, sexuality and modernity, memory studies, rhetoric and materialism, ecological thought, ambience, regionalism. The breadth of scholarly dialogues that Cram harmonizes is simply impressive, reflecting the many years and the care they have devoted to this project.The book is composed of five chapters including a conceptual first chapter followed by four separate yet reinforcing studies. These are framed by a tidy introduction that prepares the reader admirably for the synergistic work to follow and a conclusion that stresses the bonds between the chapters without compromising the particularity of each study. In that regard, Violent Inheritance is both a single work guided by several cross-cutting ideas and questions and an anthology of sorts that prompts a series of discrete, rich conversations. The careful writing is evident in every paragraph, often presenting the reader with elegant, thought-provoking formulations of deep onto-epistemological problems that never feel weighted down by the complexity of dwelling on “onto-epistemic” matters.The introduction sets out the question of the book in engaging fashion. Cram asks, in the first sentence, “What does it mean to route ‘sexuality’ through modernity’s relationship to energy?” They use nineteenth-century eugenic physician John Harvey Kellogg’s Rocky Mountain climatic therapeutics to exemplify how “climate and the environment” became crucial to “the production of theories of sexuality” (3). Cram proposes energy to be “perhaps the dominant relationship between humans and the environment” and points to the ways that “racial and sexual value” have been assigned to a broad range of practices of “revitalization and exhaustion,” such that “racial and sexual vitality converge in extractivism” (3, 5, 4). In this way, the “bodily vitality” of the “normative sexual subject” demands privileged access to land and the energy that can be taken from it, be it affective or petrochemical. The emergence of sexual modernity, Cram thus contends, is inextricably tied to the regime of energy extraction. Through selected cases, Cram follows “nonlinear traces of this regime’s enduring materiality and sedimentation: the ecological, energetic, and affective inheritance that I call ‘land lines’” (6). The term “land lines” refers to how “political and economic actions tether, or forge connections, between domains of sexuality and land use,” and “names the aggregation of layers of cultural sediment or the violent inheritance of any given place. . . . As method, to trace land lines asks in earnest how places of memory and memorialization mediate these relationships” (6,7, emphasis original). The choice of the North American West follows from Cram having grown up there and the particular land lines that bind them to its violent inheritance, as well as the West’s stature as a colonial reservoir of myth and abundant energy.The separate chapters are saturated with meticulous detail, studied reflection, and constant insight that reward slow reading, making a synoptic view misleading. Nevertheless, chapter 1 travels through the 1893 journal of author Owen Wister (who helped create the myth of the West) to map a rhetoric of reinvigorated, masculinized settler sexuality by way of access to the West and the healing energy of nature. Following the route Wister presents in his journal, Cram details the social ecologies of sexual modernity as they emerge in Chicago as the racialized White City, the 1893 Columbian Exposition, the train ride to Wyoming, and Theodore Roosevelt’s much touted rehabilitation from enervated neurasthenia through the “West cure.” The violent inheritance, the land lines, traced in this chapter link together the racial-sexual dynamics of heredity, rail’s connectivity, the logic of climatic therapeutics, the relations of electricity to sexuality, and the articulation of energetic friction between urbanity and nature. In these lines, Cram finds a capacitive network that cultivated settler sexuality as energy regulation for the purposes of reinvention.Chapter 2 queers settler sexuality and its relation to the land by considering the life of Grace Raymond Hebard, “a historian, suffrage activist, and progressive” who was crucial to developing pioneer mythology, particularly the White mythos surrounding Sacajawea, and who also shared a home and a life with historian Agnes Wergeland (62). Cram studies how archival practices at the American Heritage Center at the University of Wyoming establish “relationships between memory and imagination” that mediate Hebard’s life and love and, in turn, shape the violent inheritance of sexual modernity. Cram queers the affective possibilities of archival mediation by reading how Hebard’s and Wergeland’s lives are connected through Hebard’s sentimental “love for land and woman” within archived materials and against a “narrow vision of settler feminism” that inscribed “extractive world making into her labor” (65). Cram’s intention is to undercut recuperation (here of the New Western feminist woman) and instead foster what they term regeneration. First, they examine Hebard’s racial biopolitics of pioneering, including her sentimental incorporation of Sacajawea into a settler imagination of racial vitalization through extractive, colonial relations to Western land and climate. Then Cram performs queer detective work to disrupt the landline of pioneer womanhood by inspecting Hebard’s efforts to preserve Wergeland’s papers, Hebard and Wergeland’s side-by-side burial plots, Wergeland’s love poetry, a handwritten endearment on the back of a photograph, and embossed lettering on Hebard’s briefcase that suggests Hebard had Wergeland’s name placed opposite hers after Wergeland’s death. Cram’s sensitivity to working against the materials’ normative mediation of Hebard’s memory is admirable for modeling an attunement to traces of queer life in an archive that proceeds as if their love for each other were unthinkable or irrelevant.Chapter 3 shifts again, taking the reader to the Canadian Museum of Human Rights (CMHR) in Winnipeg, where Cram stresses “the importance of engaging in situ encounters with settler aesthetics of violence as an entry point to witnessing violent inheritance” (92). The organizing interest for the chapter is controversy over the CMHR’s muted account of Canada’s residential school system, which was “explicitly designed to rupture the kinship ties and languages of Indigenous children stolen from their families” (91). Attending to administrative discourse, they contextualize the systemic educational violence of the residential school system within colonial biopolitics, namely the forcible sexualization of Indigeneity through the figure of childhood. Doing so, Cram situates children as resources within the extractive logic of sexual modernity, noting the abusive, paternal absorption of childlike “Natives” to revitalize the settler nation. Then they elaborate the controversy surrounding the CMHR’s handling of residential schools, centering on the museum’s justification that it was protecting (settler) children from “difficult memories” regarding the schools (92). They read two of the museum’s exhibits, the permanent Childhood Denied exhibit and a temporary one, Witness Blanket, to demonstrate the infrastructural violence of incorporating Indigenous sovereignty through Witness Blanket while also erasing it as a special instance within a persistent aesthetic, narrative architecture of settler inheritance. Cram offers a subtle, delicately written, experiential analysis of the two exhibits to contrast a settler vision of reconciliation in the permanent exhibit with that of the temporary exhibit, designed by Carey Newman (Kwagiulth and Coast Salish), which “reconfigures the metaphysics of witness” (126). This counter-installation offers a remapping of Indigeneity through “regenerative aesthetics . . . that do not presume the integrity of nor Indigenous incorporation into the settler state” (127, emphasis original). Cram closes by noting that as of 2019 the CMHR entered a nonpossessive, collaborative stewardship arrangement for Witness Blanket, thus opening future regenerative possibilities. The entire chapter is richly detailed and, against the brutality of the schools, draws transformative inspiration from the power of alternative aesthetic practices.Chapter 4 reflects again on the contested memory of the land, this time through the Minidoka National Historical Site in northern Wyoming, which memorializes the Japanese internment camp that was sited there. It is perhaps the most complex and unexpected chapter in a complex and often unexpected book. Using detailed participation of a pilgrimage to the site, interviews, and historical methods, Cram resituates the politics of internment without disrupting the memory work of its survivors and descendants; in fact, they provide nuance that leaves one humbled. Specifically, they analyze the state’s 2012 allowance of Big Sky Farms to place an eight-thousand-animal concentrated animal feeding operation (CAFO) just over a mile from Minidoka. Cram uses the legal logic of affected persons, determined by property and residence status (which thus denied survivors and descendants standing to object), to “narrate the overlapping and conflicted relationships it encompasses” (132). Affected persons trace the land lines of this chapter, allowing one to follow the “inherited consequence [cumulative impacts] of earlier appropriations of land from its earlier uses prior to contact, land grabs, and later appropriations” (133). Cram maps how the War Relocation Authority articulated Japanese detention within “histories and spatialities of Indianness” (134) by situating detention sites in federal lands of dispossessed Indigenous people and within imaginaries of future land development, in particular how Japanese forced labor was used to cultivate seized land to be “later transferred to private homesteaders” (134). The chapter outlines a complicated memoryscape by detailing the experience of the pilgrimage (filtered through voices of pilgrims), the history of locating Minidoka on public (dispossessed) land, the camp’s physical layout, pilgrims’ witnessing practices, the intimate environmental dimensions of the memorial, and the smell and pollution of the CAFO. Cram traces these through the way sexuality weaves through capital’s racialized, extractive biopolitics, where land seizure, cultivation by forced labor, and large private bovine agriculture operations make affected persons a window onto the violent inheritance of Western land’s relation to national, whitened vitality.Chapter 5 shifts from sites to mobilities, specifically to Interstate 80 as “a landmark of national and bicoastal queer mobility, a mid-twentieth century route for small-town queer dreams of moving to the Big Gay Bay or Big Apple” (164). To “speak of queer automobilities means thinking through processes of dwelling and constraints on movement” and also taking “seriously the vast energy infrastructures that make such social space possible” (164, 165). Cram makes a strong case for queer scholarship to attend to petroculture because “petroleum and carbon byproducts literally scatter throughout queer migration stories” (166). The chapter follows the connection between urban and rural spaces along I-80, notably through interviews conducted in Laramie and Boulder, to demonstrate the “regional affect” of queer and trans life inhabiting “settler colonial structures” of “‘living oil’” (169, 166). Because the chapter is based in interviews, the regional affect Cram is trying to show us is encountered through “intimate atmospheres” of “queer regional stories” (169). In Laramie, which is defined by petroculture, Cram listens to the suffocating, slow, ambient violence that “petromasculinity” prosecutes and how it creates isolation, vulnerability, and a deep sense of misattunement for queer and trans people. In Boulder, suffocating misattunement becomes a kind of misfitting amid pervasive emphasis on fitness and outdoor life that is ableist, white, and heteronormative. The overpowering desire to just get out created by such toxic, intimate atmospheres pushes people toward the affordances of automobility—“the promise of white selfhood connected to unfettered movement”—in which such mobility depends on consumptive, violent inheritances (183).Cram closes chapter 5, almost like a coda, by taking us to Queer Nature in Colorado in search of an alternative, regenerative form of atmospheric intimacy. As a kind of sanctuary, Cram situates Queer Nature within the longer history of intentional communities of the “lesbian land” movement of the 1970s and 1980s (187). Queer Nature’s mission “overlaps and departs from these models” with the goal of “tending to nature connection as responsive to the violence of settler colonialism” (188). The philosophy of Queer Nature focuses on ecological awareness and grief, which Cram argues is a form of “transing of the erotic,” drawing from Audre Lorde’s conception of the erotic as “energy for change” (196, 194).To say this book is an accomplishment is understatement. Methodologically it is brilliant, demonstrating the significant potential of painstaking regional, case-based scholarship. Conceptually it is discerning, unbound by rigid expectations to hew to schools of thought and consistently profound as a result. As a “read,” it is engrossing. And, most important, as a perspective, exploring violent land relations as an inheritance of energy extraction, settler coloniality, racialized biopolitics, and queer life and insight, it is inspiring. Cram models a kind of environmentally minded scholarship that defies simple categorization but adds to every conversation they enter.Further, because the book is built around case studies brocaded with detail, Cram also generates further lines of inquiry that can build on their work. For example, while the case studies focus on extractive and violent relations, Cram continuously remarks on the ironies of responding to such violence from within its inheritances. How to transform violence into a differently regenerative ethics in opposition to the consumptive regeneration that marks a Whitened settler world is a critical question—one of the broad questions today. Across a range of critical literatures, scholars have considered how to foment new possibilities amid deep structures of violence, and such possibilities come not from establishing a pristine, alternative space or by seeking refuge from vulnerabilities that are necessary to life, but by understanding how one is integrally bound up in, as Cram describes, the inheritances that layer even the simplest actions, like driving to escape your intolerant, hate-filled hometown. Cram helps readers understand that such desires are a form of queer decoloniality, or “dwelling in a decolonial ancestral imagination that abides in the political imagination of eroticism” in the transed sense of Lorde’s erotic (199). The book does not provide answers but rather, from a different vantage point, returns to an important, long-standing question about the necessity and limits of resistance. What is regeneration if it is tied to the land and tangled in lines connecting violence, energy extraction, and modern sexuality? What does regeneration look like if (against individual, whitened bodily vitalization) it is pursued environmentally and attuned to violent infrastructures of feeling?As is evident, I greatly admire Cram and their book. Violent Inheritance does not forge a scalpel to do specific analytical work. As a model for others, Cram writes into the contexts presented, being more evocative than precisely conceptual, sometimes to the point of being elliptical, but gradually you come to feel what they mean in a very concrete way. In that, the book enacts what Cram has previously called queer orientational scholarship in order to advocate for “queer collaborative stewardship.” Such stewardship “models a different kind of queer politics routed not through liberal imagination but though an ecological imagination” that “resists a scarcity framework of settler modernity in favor of abundance” (204, 206). To make this stewardship imaginable, Cram produces concepts that are not instruments so much as they are doorways for readers to enter a different, regenerative inhabitation of their world, by which I mean their bodies, their thoughts, and their feelings in relation to all that makes up “place.” You must sit with this book to understand it; you cannot extract from it easily. And that, I suspect, is part of what Cram means by queer orientational scholarship—to study and connect in affirmative ways that resist the extractive sexualities of modernity, including the modes of scholarship to which all of us are inured.

    doi:10.5325/philrhet.56.2.0199

December 2022

  1. Becoming Human: Matter and Meaning in an Antiblack World
    Abstract

    The cover art for Zakiyyah Iman Jackson’s Becoming Human: Matter and Meaning in an Antiblack World is startling and alluring.1 A Black female human-animal defiantly meets one’s gaze. With bull-like horns and ears jutting out of both sides of the head, thick, matted hair (fur?) migrating from the crown of the head to the brow, this portrait of a hybrid species challenges the senses and the imaginary. Leaning into the spectator’s eyeline with shoulders angled and breasts partly obscured by the enveloping shadows out of which she emerges and seems to crouch into, this Black female human-animal provokes questions: What sort of being is this? What kind of being is the Black woman? Becoming Human is a complex, and at times dense, meditation on these and related queries into anti-Blackness, new materialism, and the roles that Black women’s bodies have played historically and contemporaneously in philosophical and biological discourses on the human. Recent studies interrogating the “genre” of “Man” range across literary studies, aesthetics, geography, Black studies, and animal studies. Jackson’s work thinks alongside and rebuts claims developed in these fields by centering “gender, sexuality, and maternity in the animalization of blackness” (4).Becoming Human is expansive and involves eclectic case studies: Toni Morrison’s Beloved, Nalo Hopkinson’s Brown Girl in the Ring, Octavia Butler’s “Bloodchild,” the mercurial artistry of Wangechi Mutu, and Audre Lorde’s The Cancer Journals. What links these diverse aesthetic “objects” and artistic practices are their interventions into how we come to see, feel, and know the (non)being of Blackness and the ongoing reproduction of Blackened bodies. There is much to commend in Becoming Human—its explorations and critiques of the supposed binarism involved in positing human/culture divides, its explications of some foundational philosophies assembling the tenets of anti-Blackness, and its recognition of the significance of signification; that is, its mobilization of a mode of rhetorical thinking. Moreover, Jackson delivers some truly engaging and unique discussions of discursive forms, paying particular attention to “blackness’s abject generativity” (69), a phenomenon she also calls Blackness’s “natal function” (70). This ambitious project unfolds along three interdependent, yet distinct registers: (1) a philosophical questioning of the underpinnings of anti-Blackness, (2) a robust critique of aesthetic formations and their potentiality for altering the terms of (non)humanity, (3) an encounter with materiality’s discursivity—or, discourse’s materiality. This review delineates each register, keeping in mind that each register is deeply imbricated in the others.It has become relatively normative in thinking about anti-Blackness and racism to assert or proffer the notion that Blackness is barred from the ontological status of human (Hartman 1997; Wynter 2003; Weheliye 2014). That is, to premise one’s intervention into racialization of diverse kinds on how technologies of slavery and colonialism (and their afterlives) deny Blackness ontological ground as a human being, indeed, to repudiate (Black) being as such. There is, of course, strong evidence of such an absolute exile operating as the condition of possibility for what counts as human life and the fungibility of Blackened bodies. But since Jackson seeks to trouble binarism itself, she asserts the “concept of plasticity, which maintains that black(ened) people are not so much as dehumanized as nonhumans or cast as liminal humans nor are black(ened) people framed as animal-like or machine-like but are cast as sub, supra, and human simultaneously . . . being everything and nothing for an order . . . constructs black(ened) humanity as privation and exorbitance of form” (35). In this formulation, the essential question is no longer whether or not Blackness is animalistic, it’s what specific labors are accomplished through discursive practices of animalization? Jackson posits that there is a “selective recognition” of Black humanity alongside violent exclusion. And so, what logics govern the selection? In short, these logics go by the name anti-Blackness and generate historically contingent abjection, debility, and disposability. Jackson interrogates foundational Western philosophers like Hegel and Heidegger to show how treatises like the latter’s Introduction to Metaphysics worked to separate what counts as philosophy from “Hottentots” and primitivism writ large. Jackson asserts that Hegel’s perceptions of Africa and Africans as possessing no history or development, representing the antithesis of the fullness of Dasein as human essence, haunts Heidegger’s thinking. Thus, the philosophical capacity for human being to build worlds (utilizing the natural resources of earth) gets counterposed in Heidegger to those Black bodies that lack this human capacity—those bodies and populations that are locked permanently within the animal-earth relation, the Black (98–99). Becoming Human, then, seeks to disturb these foundations by reiterating “that blackness, and the abject fleshy figures that bear the weight of the world, is a being (something rather than nothing, perhaps even everything), and I aim to reveal and unsettle the machinations that suggest blackness is nothingness” (83).The more difficult challenge facing readers of this work is embedded within the relations among the various figurations of the Black female body as a sexuating, reproducing organism. Here the conceptualization relies on how the Black female body is treated in discourses of biology as capable of bringing new (male and female) bodies into the world and not capable of being truly feminine, a caesura that begets and preserves white femininity. Jackson relies on queer science fiction to illuminate and cast doubt upon these anti-Black operations. Chapter 2 features an analysis of the “postcolonial science fiction” (88) of Hopkinson’s Brown Girl in the Ring, and chapter 3 forwards the “insect poetics” (121) of Butler’s “Bloodchild.” Although each work offers very different versions of Black woman futurity, they allow for Jackson to think about Blackened female bodies and the biopolitical imperatives of reproduction. How might, Jackson asks, Blackened female bodies resist or transform the ongoing commands issued by biopolitics to make more bodies even as this reproduction diminishes the self? In the case of “Bloodchild,” Jackson contemplates how discourses of species are racialized to provide warrants for the domination of not only animals—like Blackened female bodies—but also “insects and microorganisms, such as parasites, viruses, protoctists, fungi, and bacteria” (132). Jackson is, in short, attempting to illustrate how anti-Blackness invents multiple forms of organisms as the “‘enemy of man’” (136), thus proposing that (inter)planetary alliances among Blackened bodies (even microscopic ones) are possible and necessary for liberation.To offer plasticity as the mode of anti-Blackness is to conceive of racism as an exceptionally potent assemblage of aesthetic practices organized by and housed within biopolitical aesthetic regimes like the slave plantation. From this perspective, Becoming Human contemplates the shaping, constituting, and mutating forces acting on individual and social bodies and things. Importantly, among these “things” are Black female bodies and the artistic practices of those very bodies. Hence, Jackson understands anti-Blackness as a biopolitical and economic generative force through which one can witness how “the coordinates of the human body are forcefully altered into a different shape or form—bizarre and fantastic: human personality is made ‘wild’ under the weight of blackness’s production as seemingly pure potentiality” (70–71). In the case of chattel slavery, the slave body was made to become whatever it must become to serve the fickle and gratuitous interests of the slaver’s fears and desires—to bear the lash, to bear children, to bear unimaginable grief. The Black female human-animal is an object of an aesthetics that cannot be dissociated (in reality or in phantasy) from the conceits of the aesthetic values attributed to whiteness. Becoming Human, therefore, engages a variety of aesthetic forms as it maps the terrain of anti-Blackness. For the purposes of this review, there are two notable examples in addition to the Black female human-animal worth elaborating upon: the slave narrative and the novel’s unique status as a literary form.Prior to taking up Morrison’s Beloved as a neo–slave narrative, Jackson comments on the genre of slave narration and Frederick Douglass’s rhetorical performances. A genre is not simply an arrangement of elements that constrain artistic practices—although it is that—it constitutes and mobilizes affective logics governing systems of social relations. As such, the slave narrative depends on “sentimentality,” a “privileged rhetorical mode” that establishes “empathic identification” among speakers and audiences (56). Although this rhetorical mode may build “bonds of kindness” important to abolitionism, it also reifies racial hierarchies and social laws pertinent to anti-Blackness’s continuation and revision. Douglass’s “‘formal mastery’ of genres of masculine, republican elocution” (56) cannot disable the racist aesthetics of animalization. Nor can it transfer his conditional humanity onto other Black bodies. In this respect, the genre of the slave narrative has less to do with Black freedom; it solicits Black artistic practices as a “pretext for racial hierarchy in the form of a pedagogy in white ideality and the pathologization and criminalization of blackness” (58).Jackson’s critique of the racializing affects of Western aesthetics continues with a consideration of the historical context of the emergence of the novel as honored literary form. The prestige of the novel as a literary form is involved in the elevation of rational man and its forms of speech. Taken to be a reflection of immanent subjectivity and the transcendence of nature, the novel operates as a metaphor; it signifies the attainment of high culture and the vulgar existence of Black flesh that lacks the powers of self-reflection. The novel is also popularized through market economies constitutive of global colonialism and chattel slavery. Importantly, the novel participates in and furthers a “certain nationalist myth of language” engendering a reverence for its literary form as white-nation speech. This is the historical-aesthetical formulation into which Beloved and Brown Girl intervene—as counterstatements to this racist aesthetics and as ways to imagine worldly relations differently (90–99) (see also Bakhtin 1986).By centering the concept of plasticity in its analysis, Becoming Human produces an aperture through which one can appreciate the rhetorical character of anti-Blackness and the aesthetics of racism. Throughout the work Jackson reveals a sensitivity to discursivity. When discussing the genre of the slave narrative, she refers to the “rhetorical inheritance” passed down from the “literary cultural industry” regulating the form slave narratives can take (52). Genre, therefore, offers up and excludes from consideration specific topoi for rhetorical invention. But as Jackson works her way through this register involving the entanglement of genre, trope, and the Black female body, the “natal function” of Blackness ushers into view the idea that “the slave is the discursive-material site that must contend with the demand for seemingly infinite malleability, a demand whose limits are set merely by the tyrannies of will and imagination” (72). Plasticity is an effect of this discursive-material relation as it violently seizes and molds bodies, in part, by continuously enlisting various forms of biopolitical administration. The implications and limitations of this relation get teased out in the work’s final chapter, “Organs of War: Measurement and Ecologies of Dematerialization in the Works of Wangechi Mutu and Audre Lorde” (159–98). Rather than explore Jackson’s examination of Mutu and Lorde, the final stage of this review tries to clarify the stakes for rhetorical theory expressed by Jackson’s staging of her critique.Beginning with the traditional biocentric view that human beings are determined by biological processes, and that culture is subsidiary, Jackson utilizes the work of Sylvia Wynter to engage “sociogeny” as a refutation of biocentricity that has gained traction over the past two decades. Instead of privileging biology (forgetting that biology is itself discursive like metaphysics), Becoming Human questions the “and” posited in “discursivity and materiality” (160). Indeed, “antiblackness itself is sexuating, whereby so-called biological sex is modulated by ‘culture’ . . . at the registers of both sign and matter, antiblackness produces differential biocultural effects of gender and sex” (159). In this sense, patterns and forms of discourse are biotropological—they are assemblages of biotropes (Daut 2015; Watts 2021). Such discourses habituate bodily (and subjective) responses, neurochemical processes that have values and feelings inscribed through them; they have the capacity to trigger ideas, preferences, ways of knowing, modes of visuality operating “as if it was instinctual.” This “as if” is paramount, for it elides the fact that the human subject is “semiotically defined” (162). Matter itself can be understood as an effect, at least in part, of the mechanics of discourse. Becoming Human understands this “as if” as a racist rhetorical strategy: it sponsors “mutations” in human-animal, calls them nature’s “monsters,” and “reasons” that they need to be studied, dissected, policed, and incarcerated or killed. To be sure, Jackson does not label the work as an investment in rhetorical theory one might suspect because her assessments and critiques of philosophy and metaphysics tend to treat rhetoric as a set of devices that “biological discourses” mobilize. From this reviewer’s point of view, this tendency is another effect of “as if”—as if biological discourses, especially when manufacturing the Black female human-animal, are not rhetorical through and through. Despite this quibble, Becoming Human offers provocative analyses of anti-Blackness and the multifaceted worlds it repetitively and distressingly (rhetorically) invents.

    doi:10.5325/philrhet.55.4.0411
  2. The Democratic Sublime: On Aesthetics and Popular Assembly
    Abstract

    Who knew that the twenty-first century might turn on a battle over the legitimacy of democracy? As norms of deliberation and legislative compromise erode, and as a global struggle between democratic and autocratic rule is waged both between and within nations, a strange form of political theater emerges: all sides claim to represent the will of the people, which is expressed in images of populist demonstrations that are seen by their opponents as dangerous embodiments of irrationality. It should be no surprise that violence is waiting in the wings.Despite the historical specificity of the present conflict, it is not new. Although focused on the French Revolution, Jason Frank’s carefully argued study of the aesthetics of popular assembly resonates with contemporary concerns regarding political spectacles, populist movements, and whether or how democracy might prevail. Frank’s objective is not to restore anything but to challenge left and right critiques of “the people” in order to recover a “lost radicalism of democracy” (xii). By reexamining one of modern democracy’s origin stories, Frank zeros in on popular assembly as “a distinctive—and distinctively powerful—mode of democratic representation” (xiv). One result can be more clarity about why populism—and its mix of democratic self-assertion and delegitimation—has such a hold on democratic regimes today. Another, and Frank’s hope, is that paying more attention to the aesthetic contours of “the people” can lead to a rebooting of the political imagination—a rebooting, I would add, that is desperately needed if democracy is to become more inclusive, equitable, and sustainable.Frank begins with the assumption that democracy depends on more than “enlightenment and education”: beyond rational-critical speech, it also requires distinctive illusions of collective belonging (see also, e.g., Allen 2004, chap. 2). “At the heart of modern democracy’s fantasy space,” he argues, “lies its enigmatic constituent subject: the people” (3). But where are the people? What do they look like? Democracy’s constituent subject has an image problem: the people can’t be seen as a whole. Thus, the problem of envisioning the people “haunts the history and theory of modern democracy” (5).Frank becomes something of a ghost hunter, working carefully through theory and history to see what has been lurking around the corners and in the attic, more felt than observed. Through careful parsing of Judith Butler, Claude Lefort, Jacques Rancière, Carl Schmitt, and others, he constructs a theoretical framework for identifying a process of democratic belonging that is persistent, contested, and aesthetic. This dynamic field of political representation then is explored through his historical example.The French Revolution is taken up through its exponents, interpreters, and one of its visual figures. Rousseau is up first, as he comprehends both the historical transformation and its constitutive problem. Rousseau sees popular demonstrations as ritual performances essential to the transition to democracy and to the expression of democratic legitimacy. Instead of being props for the king or mobs of rebellion, the crowd becomes the people as the people become a self-aware actor in history. But there is a crucial deficiency that other actors don’t have: as a sovereign subject, the people are silent. The general will, beyond representation, is a spontaneous, authentic, and unmediated self-assertion that can be expressed only in part and must be enjoyed as sensate experience. This “mute eloquence” (64) of the assembly and a corresponding “collective self-absorption” (61) has obvious benefits for those who would usurp power, but it also opens a space for a more productive concept: the aesthetic resources that Frank labels the “democratic sublime.”The next chapter captures this aesthetic in the “living image of the people” as it involved “a dramatic transformation in the iconography of political power and rule” (69). The people came to be understood not as an incarnation of the general will but as “a surplus of democratic immanence, the physical manifestation of a fissure within prevailing forms of political representation” (71). Because democratic self-assertion was both embodied and beyond representation, it entered the aesthetic category of the sublime, which is sensed even as it exceeds a limit and can be evoked in multiple media and genres. A succession of images demonstrates how this transformation played out in visual culture, and most notably how “revolutionary iconoclasm was always entangled in, if not entirely superseded by, revolutionary iconophilia” (87). Thus, Jacques-Louis David redefined the mythical Hercules from a symbol of royal sovereignty to one of revolutionary power, and contempt for allegorical displays of kingship gave way to “spectacles of democratic self-witnessing” (91). Drawing on Benedict Anderson, Frank also widens a theoretical opening for reading political styles as modes of collective experience: “A particular style of imagining peoplehood is an unavoidable part of democratic theory, but one democratic theorists rarely explicitly engage. Confronting these questions helps us understand not only how the people is historically represented . . . but also how individuals come to experience and feel themselves as a part of this mobilized and empowered collectivity in the first place” (94–95).Like the revolution, however, the sublime also is a figure of terror. Frank takes up the challenge by turning to Edmund Burke, at once the foremost theorist of political aesthetics and the most passionate critic of the revolution. Frank’s careful tracing of Burke, his critics, and changes in political culture leads to a split decision. On the one hand, democracy’s aesthetic needs were for neither transcendence nor terror, but instead for more immanent sensations of collective belonging that could reside within ordinary social practices. Burke saw clearly that the people is not a “pre-political collective entity” (110) waiting to be mobilized, but rather something that has to be created as “first and foremost a community of sense” (112). On the other hand, democracy’s advocates resisted this awareness while its critics emphasized the dangers of transgression. Instead of bringing together the “molecular” relations of everyday life into a “unifying image” of collective authority (111, 112), political aesthetics was misrecognized in terms of either instrumental reason or conservative anxieties of disorder. Democratic engagement and the agency of the people would remain problems exceeding the available repertoires of political thought.Frank then explores two quite different paths to thicken understanding of the democratic sublime. The one of most interest to rhetorical scholars will be the “poetics of the barricade,” which documents “the most widespread and condensed symbol of popular collective action” (123) during the nineteenth century. As its tactical efficacy declined, its symbolic power as a “resonant historical manifestation of the democratic sublime” (126) increased, and for good reason, as Frank argues that it provided provisional solutions to deep problems of popular representation. The barricade emerges not out of a prior, unitary will, but through the act of resistance itself, an act synonymous with the people’s excessiveness: its surplus of bodies, desires, energies, and skills, and not least its ability to crowd and disrupt the space of political representation and create images of itself.For another approach to developing the sublime, Frank completes his integration of history and theory with a rereading of Alexis de Tocqueville. As with Burke, Frank explores an ambiguous relationship between a stinging critique of democracy (with Tocqueville, because of the danger it poses to freedom) and an appreciation of political aesthetics that challenges both liberal and illiberal critics of democracy. Tocqueville is read as a brilliant while transitional figure, and that might be the best way to think of Frank’s argument that Tocqueville’s call for “grandeur” in politics was not a look backward to civic republican “glory” or forward to fascist demagoguery, but something like a placeholder for a more aspirational and expansive conception of the democratic imagination.Although the book avoids analogies with the present, its relevance is both obvious and nuanced. A concluding afterword on “democratic appearance” takes up one line of application by discussing key elements of Rancière’s work on politics and aesthetics, along with artworks by Glenn Ligon that articulate Black radical critique through depictions of the 1995 Million Man March. The basic movement of the chapter is not so much from past to present examples of democratic assembly but rather to highlight democracy’s radical promise. That promise exceeds the categories of contemporary progressive politics, and it depends on visual culture for both immanent critique and imaginative extension. Frank emphasizes how political aesthetics might work beneath or even against the grandest expressions of the democratic sublime to more effectively articulate “political capacities for collective refiguration” that “emerge from within the simple fabric of our everyday lives” (204).This observation should appeal to scholars in rhetoric, many of whom already are more interested in popular demonstrations, social movements, and political subjectivity than the inside baseball of governmental institutions. The more extensive relevance is that full realization of Frank’s argument would require bringing rhetorical perspectives and methods into political theory. (“Aesthetics” often is a convenient way for scholars in other disciplines to take up rhetoric without having to admit to it.) These corrections to what Frank calls a “blind spot” in political theory could include focusing more on actual political discourse (texts, images, performances); analyzing how collective attitudes, beliefs, emotions, and values are crafted; attending to the granularity of political interactions and the contingent relationships of ideology, political style, and locale in political subjectivity; and identifying moments of emergence or potential for distinctively or radically democratic schemes of representation and communicative action.At the same time, The Democratic Sublime demonstrates how political theory can be used to improve rhetorical scholarship. Frank’s thoughtful engagements, which never recur to the idea of prudential balancing, suggest how much is needed to understand the complexity of democratic politics and any unrealized potential for change. The level of reciprocal engagement and sophisticated argument among political theorists is exceptionally high, and Frank is an exemplary scholar in that regard. He adds to this a combination of theoretical and historical study that can correct for conventional limitations on either side of that typical division of labor. The attention to constitutive problems and enduring tensions in democracy is important and might both restrain a tendency in public sphere scholarship to overvalue normative conceptions of liberal democracy and question assumptions in more radical critique regarding the functions of mediation and the process of historical change. In any case, more theoretical and critical attention could be given to a broader array of images of the people—visual and verbal, documentary and fictional—as they can articulate a just and beloved democratic community.I have only two criticisms of this fine book. One is that more could have been done with aesthetics, both as a framing device and in practical criticism. Popular assembly involves more than the sublime, and additional discernment can come, for example, from more extensive use of artistic terms and emotional responses, or by taking up additional arts and artistic modes of advocacy, or by shifting from representation to performance. This emphasis can work in tandem with a more explicitly rhetorical orientation, and Frank’s chapter on the barricades provides an excellent point of departure.Finally, I wish that Frank had taken a bolder approach to concluding the book. He certainly has earned the right to do so, and more risk taking is likely to be needed: first, to challenge the illiberal populisms that currently are serious threats to democracy in the United States and elsewhere; and second, to take up the daunting task of creating the political imagination needed to meet the challenges of the twenty-first century. That said, by staying in his lane Frank provides a sound integration of history and theory for extension by others. Whatever else it is, scholarship, like democratic politics, should be collaborative.

    doi:10.5325/philrhet.55.4.0418

October 2022

  1. Benjamin’s Rhetoric: Kairos, Time, and History
    Abstract

    ABSTRACT The welcome expansion of kairos beyond its traditional locus in public debate to a broad range of discourse forms and persuasive actions has not been matched by a reevaluation of the temporal logic of kairos, which is still seen as located in teleologic time. This article suggests that Walter Benjamin’s understanding of time could refigure kairos as a nonteleological relationship among past, present, and future. Benjamin provides a theoretical rationale for kairotic action that is distributed in time and space and accounts for kairos of objects, places, technologies, and works of art. These temporal affordances, usually developed separately in contemporary theory, are deeply connected in Benjamin’s writing; his understanding of time therefore integrates currently unconnected lines of research and supports a fluid but coherent understanding of kairotic agency.

    doi:10.5325/philrhet.55.3.0252

June 2022

  1. The Chattering Mind: A Conceptual History of Everyday Talk
    Abstract

    Modern thinkers long have been troubled by everyday talk. For example, one nineteenth-century Tory critic observes, “General small-talk” is any exchange “in mixed society, where men and women, young and old, wise and foolish, are all mingled together.” However available the occasion or obvious the topics, chatting is easy for the talented but awkward for the ungifted. On the other hand, “special, or professional small talk” is an exchange of words between persons of “the same mode of life, as between two apothecaries, two dissenters, two lawyers, two beggars, two reviewers, two butlers, two statements, two thieves, &c.&c.&c.; in short all conversations which are tinctured with the art, craft, mystery, occupation, or habits of the interlocutors” (Campbell et al. 1823). For those who can mingle, chat blossoms. For others, social occasions are always awkward, even dreaded. The traditional, elevated, polite arts of conversation were passing in the entrepreneurial, vernacular, and expert exchanges of urban living in the industrial, nationalizing nineteenth century. Newspapers headlined events, published speeches, and churned the talk of the town. Samuel McCormick’s excellent work beckons us to consider such things anew and attend: “The range of modernity’s chattering mind” (298).The Chattering Mind visits distinctions made between wasteful chatter and three sophisticated excurses. With care, he recounts “Kierkegaard’s existentialist critique of chatter, Heidegger’s phenomenological account of idle talk, and Lacan’s psychoanalytic treatment of empty speech” (297–98). These careful interpretations percolate the book’s informed call to reconsider the standing of subjectivities in an “algorithmic era, where small talk now doubles as a resource for bit data, and big data as the lynchpin of our digital selves” (295). Thus, McCormick constructs “a study of how the modern world became anxious” because “many of the cultural anxieties that piqued their interest continue to inform individual and collective life in the digital age” (299). Chatter, idle talk, and empty speech are concepts embedded, respectively, in Kierkegaard’s subjective objecting, Heidegger’s ontological rhetoric, and Freud and Lacan’s psychoanalytic discourses of analysis.“Every day talk” is set within the history leading from nineteenth-century modernity to twentieth-century mass society. The “everyday” initially appears “in person and in print, among ordinary citizens and educated elites, with varying degrees of deliberateness and unawareness” (2–3). The industrial revolution paralleled development of the “ordinary, habitual, and frequently recursive kind of communicating that occurs in private and public setting alike” (4). Unsettled by varieties of uninformed talk of their day, McCormick’s philosophers, Kierkegaard, Heidegger, and Lacan, are nervous about the circulations of the masses and so distressed about the “gossip, babble, mumbling, and nonsense” that appear “especially pervasive” (4). These writers, McCormick observes, found a “motivational ingredient that has since become endemic to life in the digital age” (5). Yet, in the end “chatter, idle talk, and empty speech were neither means-turned-ends like phatic communion nor means-to-ends like political talk but, instead means without end like nothing they had seen before” (5). Ongoing, talk for talk’s sake manifested the worthy value of keeping flows of subjectivity streaming.The Chattering Mind builds a position in three parts with the conclusion following on. Each reads a philosopher in the contexts of the production of his discourse. Philosophical arguments are attuned to the reader’s understanding of “a conceptual history” that works with philological inquiry, the exposition of analytical positions, and the questioning of alternative views of public and crowd. McCormick unspools the dramas expressed by each philosopher who was irritated yet inspired by the contretemps-with a barber, rivals, officials, and town folk.Part I on Kierkegaard presents a grating event in which the Either/Or thinker observed, critiqued, and rebutted snak (“chatter”). Kierkegaard’s subjective-turn was initially occasioned by a dispute in the Copenhagen Post, where the naming of his own article as “amusement” unsettled him enough to differentiate his considered claims from “noise, wind, babbling” and the like. McCormick moves adroitly to analyze a source mentioned in Kierkegaard’s repost: The Talkative Barber. The chatterbox yaks and clips; so, repetition, intimacy, and banality fuse. The comedy discloses absent subjectivity through its and-another-thing, partner-less conversing. Ludvig Holberg’s one-act comedy was written in the early 1720s about excessive, thoughtless running talk that turns against the speaker himself. Like the Barber’s wagging tongue and moving jaw, chatting goes on without (a means to an) end.Part II unites Heidegger’s early lectures on rhetoric to his later publications and position in Being and Time. Aletheia and pseudos are illustrated in a model where deception, dissimulation, and distraction are equated with Sophists (Gorgias) and social figures of the Braggart, Stooge, and Babbler. Truth or aletheia reaches into pure perception, disclosive knowledge, the thinking through of the Theorist, Philosopher, and Dialectician. Speech and counterspeech is the domain of the orator, a higher form of bios politikos.Part III initiates an intricate, detailed response to Lacan’s reading of “the dream of Irma’s injection,” an initial episode that constituted a launch platform for Freud’s groundbreaking The Interpretation of Dreams. McCormick carefully explicates Lacan’s criticism of Freud and the latter’s reinterpretation of psychoanalysis. McCormick points to facts and associations unpursued by Lacan and advances the observation that “the resistive, egocentric practice of empty speech is, in fact, an opportunity structure for its opposite, a transformative mode of discourse he fittingly calls ‘full speech’ (parole pleine)” (8).The collapse of distinctions between (elite reading) publics and (peopled) crowds comprises a central decentering argument. Chattering complicates. Lacan works through Freud’s interpretations of Irma’s dream together with his own search for colleague confirmations of his analysis of her lingering illness. Otto’s dirty syringe appears, too. Lacan shows these episodes to be a split-collapse of Freud’s unified (narcissist) ego. Likewise, McCormick takes us to Belshazzar’s feast (Daniel 5:1–30) where a moving hand burns writing onto the wall. With no decipherable meaning to the king or guests, the writing becomes interpreted by Daniel the prophet, who is mocked and ridiculed; yet, the message comes to completion overnight, with finality. Divine irony appears at hand. Thus, the composing ego is decomposed either at a health episode or at a banquet. In each case existence is at once “numbered, weighed and divided” (231). The costs of the ever-coding, perplexing self are expensive. “Freud’s acephalic, unconscious self interrupts the rambling dialogue of his peers to deliver a cryptic text addressed to us” (237). Yet in his turn to colleague confirmation, he joins the crowd (two colleagues combined with “nemo” as polycephalic being). Thus begins the pivot toward individual as crowd and public. Lacan’s master interpretative formulation of “being towards death” is not received as unalloyed wisdom by McCormick. “Like Daniel—conveyor of godly visions, interpreter of kingly dreams, master of all conjurers, diviners, astrologers and wise men—Lacan presents himself as the exclusive interpreter of this cryptic text” (237). Indeed, Lacan’s paraphrastic play wakes us from the sleeping to daylight’s assortments of te deums.Together sections 1 through 3 provide a powerful conceptualization of thinking and talking that recalls how the grounds are set for the contemporary “individual” of self and other. Everyday talk is turned from a marginal concept to a central puzzle. “As [Kierkegaard, Heidegger, and Lacan] saw it, ordinary language use was the proving ground, not the killing field, of genuine subjectivity” (8). Everyday talk “poses the challenge of attunement itself” (9).The “First and Final Words” (section 3) moves the discussion of chatter beyond Lacan and into challenges of communication to actors in what has been named network society. Le Bon, Tarde, and LaTour are assembled, and McCormick objects to twentieth-century thinkers’ distinctions between the crowd and the public, for each fuses (through talk) with the other, and it is in conversation (however apparently unproductive) that the important work of communication and subjectivity reprise. Thus, he observes that “the network revolution of late-modernity, which has increasingly transformed small talk into big data” is “uniquely poised to embrace, advance, and even radicalize” techniques of communicative practices, understood as “techniques of self-cultivation” (11, 293). Networked individuals do revolutionize, even though waves of message-generating techniques promote, if not induce and trigger, messages that troll, swat, sh*tpost, frape, out, grief, and catfish classmates, friends, and strangers (Leader in Me 2019). Well-intentioned internet off-ramps are available to those who have mastered caveat emptor. McCormick’s recollection of modern thinkers, their contexts, concerns, and analytical argument show how reflective appreciation and criticism of everyday talk uncovers “individuating potential” for network society. He invests hope in youth resistance, even as young people show disturbing rates of anxiety and loneliness. Particularly with COVID-19, renewing virtual ties has become necessary to, rather than a supplement for, the accomplishment of the everyday.The Chattering Mind animates a “conceptual history” of human science that brings forth a “usable” and contingent present. In the conclusion, McCormick’s “mind” artfully nudges communication onto more complex, circumspect, and ambivalent nests of inquiry. To communicate is to share, he shows, but it is also to contaminate (285). “We see a transhistorical assemblage of communicative practices and cross-hatched identities that are at once individual and collective, rational and irrational, normative and pathological—and thus just as likely to thrive in reading publics comprised of educated elites as they are to flourish in revolutionary crowds made up of lay citizens. Such is the range of modernity’s chattering mind,” he writes (298).To be sure, the Anglo-American communication field is no stranger to the everyday. But, across the twentieth century, it preferred pragmatic theories, robust engineering, and means-ends accounting. Group discussion and vernacular address, interpersonal and organizational success furnish objects of inquiry for democratized, industrial, electronics society. The goal of increasing skills for success furnishes a mission for communication studies. Critical rhetorical theories, too, contribute by exposing inefficient prejudices and hardened traditions. Communication in this vein is a resource to be mined incessantly by centers confederating social sciences and humanities methods. Alternatively, the modern human sciences emphasize interdisciplinary work among many fields such as cognition, philosophy, history, and anthropology as well as biology, biochemistry, and folklore. Mass communication and mass society furnished objects of concern for European researchers brokering individual, national, and mass relations. McCormick’s idea of a “a new form of networked individualism” (294) asks that the field reimagine communication in forms wider than expressions with phatic meaning or strategic vectors of political power.In beautifully written and deeply thoughtful reconstructions, McCormick orchestrates the philosophy of communication into resonances with the conceptual play of the human sciences. He speaks to hearing with attention and “seeing the world around us—a way of seeing well-attuned to what Kierkegaard, Heidegger, and Lacan all understood as the challenge of attunement itself” (9). And the resonance is important. As these thinkers “were all careful to insist, everyday talk is also the condition of possibility for alternate, more resolved ways of speaking, thinking, and being with others” (8). The modes of resistance and acts of transformation that McCormick discovers are powerful. But, coded “snake oil” and the spread of soothing “technobabble” conceal genuinely disturbing algorithmic carving, rendering and distribution of “fully traceable” communications. The networked “individual” seeks to “have” (a profile) rather than to “be” (a self), McCormick suggests (296). Whistleblower Frances Haugen’s recent releases of Meta (a.k.a Facebook) internal memos shows that communication scientists who work for a Black Box platform are entangled by “Flat-Earth” modeling that energizes a metrics-driven, message-commodity information society (Allyn 2021). Trace and transparency fail to link. Haugen points out that dissimilar entities are linked by profit-maximizing processes at the micro (anorexia promotion), meso (antidemocracy controls removed), and macro (genocide in Myanmar and Ethiopia) levels. The twenty-first-century “chattering mind” has its work cut out, AI notwithstanding. Sam McCormick’s inquiry on communication and its resonance with the human sciences offers an auspicious launch for inquiries into the entanglements of communication, subjectivity, and the Möbius geometries of data-fueled chat forms. We need to keep in mind that “everyday talk was the proving ground, not the killing field, of genuine subjectivity” (292–293).

    doi:10.5325/philrhet.55.2.0202

April 2022

  1. Mind the Gap: Kairos in the Spaces of Silence
    Abstract

    ABSTRACT Discourses conceal as much as they reveal, but in their concealment they may invite an audience into the silences of the gaps and pauses they contain in order to reflect and find insight. The moments of opportunity provided by these gaps suggest two sides to the concept of kairos, capturing both the ability of the author/speaker to create the opportune moment in the discourse, and the ability of the reader/listener to see that moment and the experience it invites.

    doi:10.5325/philrhet.55.1.0066
  2. What Cannot Be Said? “Equity Achieved”
    Abstract

    ABSTRACT In contemporary U.S. public discourse, calls for achieving equity abound. Many metrics now measure equity being achieved. I inquire into whether equity can be said to be achieved and still be equity. Inquiring as such leads me to excavating the menacing and actual cultural violence of developing such achievement. Simultaneously, this excavation shows the rhetoric of equity qua equity as a means of abolishing the conditions for that violence to take hold. I put forward that equity cannot be said to be achieved without the conditions of possibility equity offers being colonized. If a commitment to antiviolence speaks, it cannot say, “Equity achieved.”

    doi:10.5325/philrhet.55.1.0071
  3. Forum of Conscience: Entry and Exit Prohibited
    Abstract

    ABSTRACT How can one sum up an argument in 150 words? If one can, then the argument is in no need to be explicated over an essay. This is the conundrum at the heart of procedures that govern “what cannot be said.” This conundrum has two roots: one is the neoliberal assent to managerial procedures whereby a procedure inserted in a debate closes it up; the other is a perverse recourse to “conversation,” which is tantamount to impose an idiom as an ideal of virtue. Both are summary and summarizing speech acts that cast opposition as blasphemy. This essay explores the assertoric, apodictic, and euphemistic modes by which “what cannot be said” materializes into “what must not be thought.”

    doi:10.5325/philrhet.55.1.0040
  4. What cannot be said?
    Abstract

    What cannot be said? The question presses, as there are no words, or no fitting words, or no words that make sense let alone do justice, all perhaps in the face of demands (not) to speak. And, as voice collapses in the midst of the violence that confounds reference, degrades language, imposes silence, and enforces repression—what cannot be said may turn on privation, the grounds, incentives, and intentions of expression that are banished, disappeared, and colonized, often in the name of deterring and containing the “dangerous” word, the word assumed to be violent, perhaps intrinsically and perhaps as it’s held to contravene the homologeō with so much “barbarism.” In this way, what cannot be said may also be a function of what’s given or taken for granted, whether as capacity, presumption, affirmation, commonplace, law, or spirit, just as it may stem from surplus, the economies of nonstop expression that cannot bear quiet reflection on their own presumptions, not least the possibility that there is such a thing as too much all at once.What cannot be said? Speaking is fraught, in the midst of a breath-taking pandemic and the suffocating smoke—so much smoke—of the next war and an earth on fire. It is an altogether tense time, place, and manner to speak, at a moment when the idea, doctrine, and “marketplace” of “free expression” divides generations and fuels contemporary kulturkampf, a proto-stasis in which fewer and fewer want or care to hear from those who are not already in the “proper” (progressive, reactionary, tolerant, conservative, fundamentalist, etc., etc.) crowd, singing the proper tune in the right chords, the truths about all the big lies. The infinitely recallable words afloat in social media’s gloomy cloud set the fear of being called out—ever later—into the calling to speak. The demand to burn books echoes from school board meeting to meeting, as trending tirades about the difference between cancelation and censorship flame, smolder, and flame back. More fire—throwing light on the fact that the problem at hand is a very old one. The hemlock has taken many forms, with varying levels of toxicity. The promise underwriting audi alteram partem has long provoked (better and worse) opposition and more than a few bans for violating standing “terms of service.”What cannot be said? It’s fashionable to deem language incapable of revealing what “matters” and so best indicted as mere “linguisticism.” If the charge risks a certain hypocrisy, it is never self-evident what grounds good speech or embodies its power, whether to cross the line turned smudge between speaking and writing, and how best to conceive the work of interpretation, representation, and critique that continues to attend and confound expression. Though so many words yet strive to figure a rational-deliberative-public persona that may have long left the building, this aspiration with dwindling audience may be no less chilling than a fragmenting articulation of belief that demands recognition of an “I” that appears naïve to the speech-action on which its emergence hinges. One wonders then if much has changed, if we remain in a moment, as Foucault put it, that “never attached much importance to the fact that, after all, speech exists”—a denial that has well-served those who take the word as their own in the name of refusing any advice about the merits of learning more about how to talk about talk.What cannot be said? The question abides, multiplies, and compounds, not least within and between rhetoric and philosophy. What goes and what can perhaps only go without saying, for better and worse—that is, for the lifeworld? What is said in what’s left unsaid, perhaps as the unsayable is the ground and demand to speak? What’s not being said in the name of being and at the cost of becoming otherwise? What remains unsaid and unsayable, in silence and in the midst of the damage done, not least the damage done to language itself? What cannot be said in time and what saying has no place? What cannot be said for history? How does what cannot be said appear—as inability, choice, prohibition, transgression, virtue, imperative? What potential abides in the unsaid and unsayable, for truth, freedom, authority, judgment?What cannot be said? Quick and tidy replies will not do, except perhaps as evasion. This is partly to say that it is likely important not to introduce this special issue of Philosophy & Rhetoric, an extended and challenging consideration of the question—What cannot be said? It is not so much that the essays here speak for themselves, although in many ways they do, at the same time that they ask after and frequently trouble such certainty. It is not that they demand silence, even as they provoke quiet reflection. And it is not that they require an interpretive map, as they are best approached from multiple angles and taken up in various orders—the essays here sit in some tension, and also abide with and work for one another, in ways that invite discovery. Indeed, anything resembling a “proper” introduction may be less a distraction than evidence of a deep misunderstanding, a failure to grasp that the question of what cannot be said—as a question—may resist obligatory first words, the definitions, topoi, speech acts, and language games that are deemed prior and held so very tight, perhaps at the cost of language itself. The essays here, not least as they manifest the possibility that Adorno discerned in the essay’s form, resist this conformity. In their own way, each “says what is at issue and stops where it feels itself complete—not where nothing is left to say” (1984, 152). Neither first nor last word, but a compound opening, an idea whose very form may amount to heresy.

    doi:10.5325/philrhet.55.1.0001

December 2021

  1. Farewell to Fallacies (and Welcome Back!)
    Abstract

    ABSTRACT Fallacies are traditionally defined as potentially deceptive failures of rationality or reasonableness. Fallacy theories seek to model this failure by formulating standards of rationality or reasonableness that arguers must observe when engaging in argumentative interaction. Yet it remains relatively easy to reject or avoid fallacy judgments even in the most clear-cut cases. In this article, I argue for a pluralist approach to criticism in which the fallacy accusation is only the starting point for a more complex form of criticism. In a pluralist approach, the identification of fallacies works as a first step precisely because it can be so easily set aside. In doing so, the evaluator seeks other evaluative angles that depart from the original one. As a case in point, I exemplify the approach on a piece of argumentative discourse in the scientific context. I conclude by spelling out some of the methodological consequences of the present approach.

    doi:10.5325/philrhet.54.4.0397

October 2021

  1. The End of Progress: Decolonizing the Normative Foundations of Critical Theory
    Abstract

    Amy Allen's The End of Progress: Decolonizing the Normative Foundations of Critical Theory is a careful intervention in the ongoing attempts to establish a critical theory of society associated with the Frankfurt School. Its central concern is the way Critical Theory (capitalized here to indicate the specific tradition of the Frankfurt School), particularly in its latter-day incarnations, has been structured by a stadial philosophy of history that presents European modernity as the apex of progress and as a universal standard from which the rest of the world can be judged. Provoked by decolonial and postcolonial critiques of teleological philosophies of history, Allen seeks to decolonize Critical Theory by showing how current normative theorizing remains ensnared in this essentially nineteenth-century Eurocentric framework. Through a series of close readings of the work of, first, Jürgen Habermas and, later, his successors, Axel Honneth and Rainer Forst, Allen examines the ways critical theorists have grappled with the question of “European modernity”—as a historical moment, geographic location, or epistemic framework—and its relevance for Critical Theory's stated emancipatory aims (Horkheimer 2002). Although these thinkers are certainly aware of the problems of Eurocentrism, Allen is particularly adept at detailing how progressive conceptions of Universal History continue to animate normative justifications in this tradition.Allen's account begins not with the origins of the Frankfurt School in the 1920s and 1930s but with Habermas and his attempt to reconstruct the normative foundations of Critical Theory. Although Habermas has written extensively on globalization, Allen notes his lack of sustained attention to questions of imperialism, postcolonialism, and decolonization. Allen reads the lack as symptomatic of a deeper problem in which a particular account of historical progress continues to play an important role in Habermas's work. This occurs in spite of Habermas's interest in breaking with the Hegelian metaphysics of historical progress in which history marches ineluctably toward reason. Yet Allen shows how a progressive notion of history lurks within Habermas's concepts of social evolution and sociocultural learning. In this context, social evolution refers to the way societies rationally reflect on problems in the process of solving them, a notion articulated in his account of communicative reason. Although Habermas argues that the formal pragmatics of his theory “proceed reconstructively, that is, unhistorically,” the key tension for Allen is that this theory still depends on the “structures of action and structures of mutual understanding that are found in the intuitive knowledge of competent members of modern societies” (Allen 2016, 51, quoting Habermas 1987). Allen's point is that what counts as competency in modern society is not a universal property of humanity, but a specific set of practices and dispositions from a particular historical and geographic social formation connected with European modernity. Habermas, Allen claims, effaces that particularity, presenting European modernism as simply the outcome of a developmental process of learning.Responding to such critiques, Habermas has attempted to distinguish the underlying structures of modern society, which he views as universal, from the various social and cultural responses to modernity, advancing a thesis of “multiple modernities.” On this read, modernity's characteristic elements, including the techno-scientific domination of nature, bureaucratic rule, and capitalist social relations, are presented as a global infrastructure that different societies—or, in his terms, “civilizations” (68)—encounter, respond to, and shape in culturally specific ways. Yet Allen, drawing on the work of Gurminder Bhambra, argues that this approach does little to resolve the problems of Eurocentrism as it continues to present reflexivity, which Habermas connects with Enlightenment reason, as the apex of social evolution.The middle chapters of the book explain Honneth and Forst's differing responses to this basic problematic. Honneth takes a modified Hegelian position in which progress is neither linear nor inevitable but is nonetheless realized by ethical communities as they continually struggle over the conditions limiting freedom. For Honneth, institutions such as the family, the market, and the state gain a sort of legitimacy as individuals opt for certain configurations out of the range of those available. Normative foundations are given in the historical development of institutional forms, as societies pursue the expansion of diverse conceptions of freedom. Allen's critique of Honneth thus comes to center on the way a certain forward-looking notion of progress, what she calls “progress as imperative,” becomes conflated with an assertion that society has itself progressed over time, or what she terms “progress as fact” (12). For Allen, however, “progress as fact” fails to grasp the complexity of unequal societies or the extensive forms of violence coincident with European modernism.Forst, on the other hand, pursues a Kantian response to Habermas, arguing that normativity is grounded not in the historical development of societies but in the formal properties of practical reason. Here too struggles for justice are important, but not because they reveal the normative commitments of an historically specific society. Instead, Forst grounds normativity in a fundamental right to justification, which Allen glosses as requiring “that no one shall be subjected to rules or institutions that cannot be justified to him or her as a free and equal member of society” (127). As to the metaethical question concerning the validity of justifications, Forst treats justifications as valid after they withstand procedures of evaluation characterized by both reciprocity and generality (129). Justifications must be reciprocal—in that similar claims should be treated similarly, and one cannot universalize their own position—and general—in that the interests of all affected parties must also be considered. Yet Allen argues that if we push the metaethical questions back to the normative grounding of the justification procedure itself we return to a conception of the human as a “justifying being” (130), equating humanness with a particular form of practical reason. Here too, Allen finds a problematic Eurocentrism that connects Forst's account to other Kantian and neo-Kantian projects, in which a “Kantian notion of practical reason has been closely bound up with pernicious notions of progress” and has “provided the benchmark with respect to which black, female, queer, colonized and subaltern subjects have been judged” (138).As these brief summaries suggest, Allen's engagement with Habermas, Honneth, and Forst is detailed and extensive. It is clear that hers is a direct intervention in an ongoing debate over the future trajectory of the Frankfurt School (for an earlier skirmish, see Forst 2014). The chapters thus presuppose extensive understanding of the current work of its leading practitioners. For readers coming to the text more interested in a dialogue between Critical Theory and the broader project of anticolonial critical thought, the results might be more mixed. Afterall, Allen owns up to the difficulty in trying to bridge a “gulf” between Critical Theory and postcolonial critique. As she notes in the preface, the project has a quixotic element insofar as she is “criticized vehemently” for “flirting with relativism” by her Frankfurt School colleagues while also looked at askance by her colleagues working in postcolonial traditions for her interest in a “normative foundationalist project at all” (xv).Nonetheless, if the book really does dwell in the gulf between these two traditions, it remains oriented primarily toward the Frankfurt School. This orientation even structures the alternative approach to temporality she maps out in the final chapters, advocating for the forward-looking notion of “progress as imperative” while jettisoning what she sees as the Eurocentric conceptions of “progress as fact.” Where one might have expected a robust engagement with post- or decolonial theory, Allen remains within the Frankfurt School tradition, drawing on the work of Theodor Adorno and Michel Foucault—even going so far as to reposition Foucault within the family as “Adorno's other ‘other son’” (163).Allen finds Adorno and Foucault useful as thinkers who challenge the notion of history as the progressive development of reason, while also maintaining a notion of philosophy as a critique of the present. In a series of inventive readings, she treats them as taking up the basic Hegelian claim concerning the relationship between knowledge and history but destroying the Hegelian story of reason's dialectical self-realization toward the Absolute (177). Her reading of Adorno focuses on his dialectical approach to history, which views the Enlightenment as, at best, a highly ambivalent achievement and full of self-destructive tendencies. Yet rather than reading Adorno as simply a negative thinker bent on showing the irrationality of Enlightenment, she identifies a more limited understanding of progress in his thought. For Allen, the strength of Adorno's work is the way it continues to offer a notion of reason, but one stripped of the teleology of historical development and thus reflects back on its own role in fomenting the disasters associated with European modernity. For this reason, Allen frequently references Adorno's claim that “progress occurs where it ends” (163).Allen finds a similar use in Foucault, particularly his account of the history of reason from the position of unreason. In her account of History of Madness, Allen wrenches Foucault from readings that position him as celebrating unreason or even madness as a space of freedom that is set apart from modernist rationality. Instead, she carefully parses Foucault's uses of unreason as a category within modernity that problematizes or fractures the seemingly smooth surface of reason's self-development. Unlike madness, which might simply be the Other of reason and fully outside of its logic, unreason is useful as a category that exists within but is not fully intelligible by reason's own self-understanding. As she puts it, “the function of the figure of unreason, then, is to create some distance between ourselves and our system of thought” (184).It is this problematization of “our system of thought” that she urges Critical Theory to take up. Allen presents a powerful case for an approach that is more self-critical and modest, suggesting that decolonizing Critical Theory means quieting it down and allowing it to hear and be challenged by the voice of others. As an immanent critique of the role of stadial history in current normative theorizing, the book succeeds in demonstrating the persistent problems posed by the figure of historical progress. Readers of this journal, for instance, should find her reading of progressive history in Habermas's theory of communicative reason and concepts of sociocultural learning insightful, as it poses important questions about the way formal pragmatics, communication, and language are shaped by Eurocentric assumptions of linear development. But the book also raises issues concerning the meaning, content, or practice of decolonization, not only for the narrower category of normative theorizing in Critical Theory that constitutes Allen's focus but also for the broader category of critical thought more generally.For Allen, notions of progress are really the core of what needs decolonizing in Critical Theory. She notes at the outset that the critique of stadial history is “perhaps the major lesson of postcolonial scholarship over the last thirty-five years” and argues, echoing James Tully, that “the language of progress and development is the language of oppression and domination for two-thirds of the world's people” (3). Clearly Allen is right that progressive narratives have been central to the thought and practice of colonization and conquest. And a diverse range of scholars, from postcolonial theorists to critical social scientists, have demonstrated the continuities of progressive readings of history in postcolonial projects of development and modernization (see, for instance, Wainwright 2008). Those literatures also make clear, however, that Eurocentric conceptions of history as progressive development are always part of a larger apparatus of colonial thought and practice. In other words, it is the different ways that progress is mobilized in the thought and practices of, say, private property, secularism and religion, land and resource use, economic regulation, state violence, or the gendered division of labor that constitute just a few of the many techniques by which societies continue to be structured by colonial and postcolonial relations of domination.If that claim is true, it would set a higher bar for what it might mean to “decolonize,” which could also carry some methodological implications for the practice of critique. Specifically, it might suggest an approach to theory that is attentive to the way theory is conditioned by and moves in the world. What is so interesting is that this is one of the things Allen presents as the great strength of the Critical Theory tradition, that it is “rooted in and constituted by an existing social reality that is structured by power relations that it therefore also aims to critique” (xiii). Yet the diversity and complexity of power relations constituting colonization, imperialism, racism, and heteropatriarchy are largely subsumed under the singular category of “progress” in the text. This is useful for Allen's argument, providing a lever to offer critical readings of the texts at hand, but might also attenuate the multiple ways colonial power continues to work and thus the difficulty of decolonization as a practice. Recognizing as much does nothing to limit the enlightening and rigorous critiques of Habermas, Honneth, and Forst or the useful and insightful readings of Adorno and Foucault, situating them as anti-Hegelian Hegelians. But it might also suggest that there is still much to be done in the work of decolonization.

    doi:10.5325/philrhet.54.3.0320
  2. Editorial Bodies: Perfection and Rejection in Ancient Rhetoric and Poetics
    Abstract

    Michele Kennerly's ambitious book sends a gust of fresh air through the field of ancient rhetoric. But that figure doesn't really suit her metaphorics—such a central aspect of the project. To hone in on these (a better figure, as we'll see), we need to come down to earth—to the material substance of wax tablets and papyrus book rolls, and the bodies of text produced on them. Editorial Bodies is a study of the ways ancient Greek and Roman poets and orators engaged in working on and over texts in a process of “recursive composing” (3) with consequences exceeding any narrow considerations of grammatical niceties. As Kennerly explains at the outset through a careful etymological introduction, our English word “editing,” understood as a late-stage form of “textual tidying” (1), often done by someone other than the author, cannot capture the kinds of work with texts performed and extensively discussed by these ancient wordsmiths. Honing, smithing, polishing, filing—these are a few of the gritty figures for textual work Kennerly excavates, and their object of attention, the text, is very often presented as a body. And here we arrive at the idea of “corpus care” (15), Kennerly's richly polyvalent figure for the processes and vocabularies referring to work on a text, itself a material body, for the bodies of the writers, and for those who received their work: a complex and multidimensional concept.Kennerly tracks the analogy of the body with the written text through an impressive number of authors in the Greek and Roman traditions. She argues for a consistency of reference across many sources, demonstrating that writing about writing in terms of the body pervades these ancients' extensive and careful attention to the crafting of rhetorical texts. An adjunct to this claim is the observation that insufficient attention has been paid to the relation between writing and oratory in the ancient periods. Editorial tendencies and terminologies, writes Kennerly, become absorbed into habits of writing, which, for orators, could “come to be absorbed into habits of extemporaneous speaking” (3). But Kennerly admits that delivery—the body of the orator on display—is not her concern here (172–73). Actual bodies appear from time to time. Aristotle warns that the bodily evidence of labor on a text should be hidden (9). Cicero in his dialogue Brutus relates his early experience of strain on voice and body, but after working with Molo in Rhodes, “both his body and speech [are] better defined for the unrelenting demands of public speaking” (90–91). We learn that Horace had a habit of debating with himself through shut lips (112) and that Ovid's body wasted away in exile (138–51). But Kennerly is far more interested in what bodies mean in Greek and Roman rhetorical culture, and in the textual analogy. Those signifying systems coalesce in the domain of gender, performing the normative work of “policing appropriate style and delivery” to secure “masculinity's approved cultural boundaries” (98).After an introduction setting up her terminology and claims, Kennerly begins with Athenian rhetoric in the classical period (fifth and fourth centuries BCE), surveying a daunting array of figures: Herodotus, Agathon, Alcidamas, dramatists Cratinus and Aristophanes, Plato, Isocrates, Aristotle, Demosthenes, Aeschines, Aristotle, and Anaximenes. Accumulating evidence of the “somatic-graphic analogy” (23), Kennerly performs some quite targeted readings here. Plato scholars will look in vain for the philosophical investments of the Phaedrus and his layering of voices in the Menexenus. These are set aside in favor of a reading of “rhetorical management,” attributed to Socrates rather than Plato (38–39). But this book is cast clearly as a material, rather than intellectual, history, and the method becomes more successful when we move to comedians and their “play and polemic” about rhetorical training. The Alcidamas text, On Those Who Write, offers much pertinent commentary on editing, but it is with Isocrates that Kennerly finds the richest exponent so far of “corpus care.” In his late and highly self-reflective Panathenaicus, Isocrates offers a “harrowing composition narrative” including “a view of how extensive and collaborative an editorial process can be” (45). The “insult-dense” oratory of Demosthenes and Aeschines provides Kennerly with colorful evidence of commentary on modes of composition, and of moving from written to oral performance, invested by these archenemies with “considerable invective energy” (46).The next chapter, on the Hellenistic period, is a welcome addition, given that there is less attention to these centuries than to others in the existing scholarship in rhetoric. Kennerly offers a counterpoint to the familiar narrative of rhetoric's decline, making the case here that polis life continued to rely on democratic practices and the rhetorics that they demand even after the triumphs of Philip of Macedon and Alexander at the end of the fourth century. I appreciate the way she works at the seam between Greece and Rome in this chapter, pairing two Greek writers, Demetrius of Phalerum and Callimachus, with two early Roman ones, orator Cato and poet Lucilius, who lived during the same period (roughly). Because we have no surviving work by Demetrius, Kennerly interprets his style through Cicero's extensive reception of his work in Brutus, a survey of Roman orators, and Orator, on style. Trained in the Peripatetic school of Theophrastus, Demetrius led Athens for ten years under the thumb of the Macedonians and in this role made deliberative speeches (59–65). According to Cicero, his philosophical learning “softened” his speech (64) without feminizing it. Her treatment of Cato gives us a more nuanced view of a rhetor in process than the familiar shorthand version of a gruff and taciturn moralist. Close etymological work with the treatment of figurae—understood broadly as forms or styles—in the anonymous Rhetorica ad Herennium provides Kennerly with abundant material for body-based rhetorical advice. The picture of Hellenistic rhetoric emerging from this chapter supports the assertion that the period is more accretive than derivative (76) and offers historians of rhetoric ways of rethinking the Roman relation to Greek rhetoric as more collaborative and less strictly oppositional. Where Kennerly does address the notion of a Roman inferiority complex—an anxiety of influence where letters were concerned—she attaches it to the imperial project: “editorial polish [is seen] as a solution to the general failure of Roman writing to spread and stick” (7).In chapter 3, Kennerly takes up one of her favorite figures, Cicero, highlighting his participation in a mid-first-century BCE large-scale cultural contest over style in its broadest sense (79). The struggle had to do with Atticism versus Asianism—inherited from the Greeks—and in keeping with the theme of the book, Kennerly shows how the struggle is carried out through (gendered) corporeal language. She makes the case indisputably for Cicero's interest in the use of writing before and after the delivery of the speech. There is in his process, Kennerly shows, a mix of “memory and monument,” the latter being Cicero's term for the finished text. After his exile in the mid-fifties BCE, Cicero stepped back from the vigor and intensity of his public oratory and applied his brilliance to philosophical and stylistic works on eloquence itself. In line with the purposes of her project, Kennerly does not delve into Cicero's philosophical contributions but notes that, for this consummate stylist, philosophy provides “silva (raw material; literally a forest)” (104). Later, she notes that Cicero, in his philosophical treatise De Officiis, praised the collaborative editorial practices of poets as a model for virtuous action: one should submit plans “to the scrutiny of trusted friends so that all mistakes can be caught and corrected” (151). We are treated to a more thorough analysis of Brutus and Orator, along with the less completely realized De Optimo Genere Oratorum (On the Very Best Kind of Orator). Far from simple formulae or a rejection of the new Atticism, Cicero advises a more expansive and flexible sense of style, Kennerly observes, matching each of three genres or duties of an orator—to move, to convince, and to delight—with three styles: “the weighty moves, the thin proves, and the moderate delights” (95). As with the Greeks, for Cicero the stakes are high where stylistic expertise is concerned. When an orator fails, it is not only his art or himself that he fails: it is “a client, friend, or the Commonwealth” (100). Kennerly addresses this entanglement of text, culture, and community persuasively.The chapter on Horace is refreshing, given that we have few rhetorical treatments of this poet. Kennerly highlights his compromised position in relationship to the first emperor, Octavian/Augustus, and reviews the implications for his poetic stance. Some of the most charming language in this chapter comes from Horace's Ars Poetica, where he pays a good deal of attention to style. He proposes a “compositional ethics of the slow,” advising restraint, scraping and scrubbing with the metaphorical file (127). His care in editing, Kennerly notes, is compatible with his “philosophic bent”: writing correctly arises from wisdom (130). In chapter 5 on Ovid's writings in exile, we read of his many pleas for attention, for collaboration, for editing in its most comprehensive sense. Ovid, Kennerly writes, shows an “acute rhetorical sensitivity to a situation”: his sad legal status as exile and harsh location influence his talk about writing (141). The penultimate body chapter on Quintilian is a significant one, and in it Kennerly brings to light the diligence with which Quintilian treats care of the text. She writes that he “made the managerial magisterial” (161), encouraging time, labor, and care in mastering the rhetorical art. Another important aspect of this analysis is Kennerly's attention to the gendered critical language running throughout Quintilian. A good style is always a masculine style marked by “an attractive fertility.” Tacitus and Pliny receive unusual and welcome attention at the end as well. Pliny's letters offer an accessible and revealing view of the sociality involved in composing, editing, and performing written and spoken texts in first-century CE Rome. The final chapter brings to light Cicero's famous and beloved amanuensis, Tiro: one known provider of the often unrecognized and coerced labor that went into ancient eloquence produced by elites. Kennerly ends with a reminder of the “ancient belief in the cross-indexical quality of the way one writes and the way one lives” (205).This is a beautifully prepared book; it's original and useful. The chronological movement—tracing the consistency of corporeal language across several centuries—enables the reader to follow the complex interrelations among writers and orators across the two cultures over six centuries. The attention to the original languages across the volume is meticulous. Kennerly's bibliography is very current, spanning the fields of classics, rhetoric, and poetics. She is evenhanded in her work with sources. As with all of her publications, Kennerly is a master stylist, showing how she has “love-labored” (a term from Isocrates) over this work. Her wordplay often delights. An example comes in her discussion of Isocrates, whom she characterizes as “figure-loving”: “political discourse without polish is all bluster whereas polished discourse without political import is all luster” (39). For some readers, the relentless word play may become distracting, and at times the clever tips over into the merely flip. But overall the style leavens a project entered into a field that may feel dusty and distant to students and nonspecialists. Scholars in composition / writing studies will be especially interested in the focus on writing process. At many points, we can see possibilities for contemporary comparisons and applications.Significantly, Kennerly is not pursuing stylistic manners for their own sake. She attends to contestation over what sorts of words best sustain communal life. Where I find the text really gaining purchase are the places where Kennerly points out the stakes of editorial work, and often they concern the status of the state. For example, she points out that Horace's enthusiasm for the editorial file (lima) was not only a poetic stance but also a civic one (19). We are urged to understand that editing, in the specialized sense elaborated here, is about not only the quality of the work and the status of the author but also political health and personal ethics.I will end where Kennerly ends, with comments on the canon. She claims to have shifted the canon by placing traditional names in untraditional scenes (211), and I agree that this is a contribution of the book. She also helpfully quotes and endorses Robert Gaines's proposal for an expansive reconsideration of “canon” so as to include “‘all known texts, artifacts, and discourse venues’” in a wide range of genres in “‘the ancient European discourse community’” (Gaines 2005, 65, qtd. on 210). This is an appealing invitation, one that led me to imagine how Kennerly's interest in the materials of writing and discourses of textual body care might be applied to an even wider swath of rhetorical activity in antiquity. For papyrus book rolls and wax tablets, as Kennerly knows well, were not invented in fifth-century Athens. She specifies at the outset that she will leave aside earliest examples—those with “a small chain of reception”—and concentrate on works “that have been heard and read by many” (1). This a reasonable criterion of selection. I did wish, though, that Sappho (and with her all the archaic lyric poets?) had not been dismissed so summarily (23), given the importance of the (woman's) body in her work and a substantial literature of reception. But a book can be about only so many things, and this book is about quite a few.Looking further afield, both temporally and geographically, we find many writers and speakers grappling with the materials of textual production—clay tablets in Sumeria, bone and tortoise shell in China, string knots in the Americas. And, in fact, some texts from those preclassical sites have been saved from the papyrus garbage heap. Just to take one example from the very rich repertoire of writing (on papyrus) in ancient Egypt, consider the anonymous tale “The Eloquent Peasant,” composed around 1850 BCE (Lichtheim 1973). This didactic tale features embedded speeches in the forensic mode that a peasant was required to deliver to a king/judge and then convert to writing (with the aid of a scribe) in order to get justice for a wrong. Embodied negotiations by multiple actors in the production of written and spoken texts, the quality of bodies—fine textual and debased working bodies: these are elements Kennerly has drawn on in her study of “corpus care.” The point of applying her method to such a text would be not only to expand the canon or corpus of rhetoric but also to grant the possibility of meta-consciousness about textual production not only to well-known elites of Greece and Rome but also to figures from distant times and places for whom we have only incomplete records. I'm grateful to Kennerly for her fine study and for the potential it opens up for further work in this vein.

    doi:10.5325/philrhet.54.3.0313

March 2021

  1. Reality Bites: Rhetoric and the Circulation of Truth Claims in U.S. Political Culture
    Abstract

    In one of his many defenses of rhetoric, Aristotle states that “even if we were to have the most exact knowledge, it would not be very easy for us in speaking to use it to persuade [some audiences] … it is necessary for pisteis and speeches [as a whole] to be formed on the basis of common [beliefs]” (2007, 35). Dana Cloud's Reality Bites advances a similar position, suggesting that the political left needs to reclaim rhetorical appeals as a form of argumentation if it is to defeat the conservative forces that have taken control of the public sphere. Focusing on what she calls the “big five” (narrative, myth, affect, embodiment, spectacle), Cloud argues that the American left is losing political ground to the right due to its inability to craft effective stories convincing the general public that commonly held beliefs support a left political doctrine. Because people are embodied and emotional beings, fact-checking and appeals to pure rationality and logic are ineffective at convincing large swaths of people to change their actions and beliefs. And yet, the left continues to cling to the bare, factual truth, hoping to awaken the masses to their oppression at the hands of a proto-fascist Trumpian regime. As an alternative, Cloud proposes that we embrace what she calls rhetorical realism, a communication strategy built on the notion that “communicators can bring knowledge from particular perspectives and experiences into the domain of common sense, and that we can evaluate truth claims in public culture on the basis of whether they exhibit fidelity to the experience and interests of the people they claim to describe and represent” (15). Rhetorical realism walks the line between relativism and realism, suggesting that “there is a reality—but none of us can know it except through frames of mediation” (2). Truths may objectively exist, but they can be accessed only through rhetorical interventions that structure meaning making.Rhetorical realism has three interrelated tenets. First, rather than appeals to objective or universal truths, rhetorical realism relies upon experiential knowledge and rhetorical appeals. Two of Cloud's case studies—Neil deGrasse Tyson's 2014 reboot of Cosmos and #BlackLivesMatter—reflect this approach. Second, rhetorical realism traffics in doxastic, or common knowledge, rather than epistemic, or formal truths. Because knowledge is accessible only through mediation, rhetorical realism suggests that doxastic questions represent the most worthwhile explorations. Third, grounded in standpoint epistemology, rhetorical realism believes truth claims should be cognizant of power relations and align with the interests of the oppressed and exploited, as those at the lower rungs of society have a clearer, more holistic understanding of how society operates.These three tenets point toward what is arguably rhetorical realism's most radical implication: scholars ought to stop entirely asking formal questions of ontology and epistemology. Drawing from the lessons of rhetoric of science scholarship, Cloud's position is not that “there are no facts outside of rhetoric's intervention,” but rather that “the implementation of their use varies in ways that are strategic and invested with power” (25). Questions about the fundamental nature of our being or what truth is ought to be sidestepped in favor of “adopting the strategy of crafting frames of moral commitment and belief that can carry our truths out of the glades and into glorious, plain view” (4). Cloud does not negate the existence of an ahistorical metaphysics, but instead argues that the search for it is simply not worth pursuing. As she says, “Even if there were ever an original ‘state of nature’ in which humans encountered the world afresh, from that day forward, human symbolic framing and interpretation would have been ever present” (6). Humans instead engage in “dialectically evolving systems of ideas” that reflect localized, perspectival realities and the lived experiences of individuals and groups of people (7). Cloud says that only a realist perspective can explain both how the masses are convinced to embrace problematic ideologies and how to convince them to think otherwise: “The most powerful political discourses emerge when epistemic knowledge is mediated by explanatory and justificatory political frames” (7). By rejecting the formal, philosophical search for truth and knowledge, rhetorical realism is grounded in a social and political reality aligning with the lived experiences of various groups.A question arises from rhetorical realism's rejection of epistemological and ontological investigations: how does it not devolve into moral relativism, a position that Cloud very clearly lays out as ethically irresponsible (15–16)? Cloud addresses this concern by arguing that scholars should embrace a doxastic version of ethics grounded in the lived realities of the oppressed, defending “a perspective from which to perform criticism in the service of demystifying power and enabling the formation of public consciousness faithful to the insurgent knowledges of the oppressed and exploited” (5). Rhetorical realism thus develops ethics by locating doxastic truths from the position of the most subjugated. From this subjugated ethics, normative statements about the world can be made. For example, “Why critique rape culture unless we can say surely that women are oppressed, that consent should be a precondition for sexual engagement, or that violence against women is wrong?” (5). This normative statement about sexism and rape culture arises from the doxastic truth that women are subjugated in modern society. Rather than devolve into moral relativism, rhetorical realism's adherence to standpoint epistemology provides a valuable tool for ethically interacting with the world.Cloud develops rhetorical realism throughout six chapters, an introduction, and a conclusion. The introduction to Reality Bites lays out the purpose of the text: to “chart a middle way” between the rationalist and relativist practices through a defense of rhetorical realism (2). Chapter 1 introduces rhetorical realism, arguing that it is irresponsible to “concede ground to post-truth forces” via a “hunker[ing] down in the trenches of massive numbers of facts” or “giv[ing] up entirely and embrac[ing] relativism” (14). In this chapter, Cloud turns toward Marxism as a foundational tool for her theory. In particular, she utilizes Gramscian hegemony to explain how people consent to interests that negatively affect their lives yet can overcome their own oppression through learning and collective struggle, and Marxist feminist Nancy Hartsock for an understanding of standpoint epistemology. If, as Cloud suggests, it is true that class and labor mediate the realities of workers in a capitalist economy, then the critic's role is to “engage subjective experience” as a way of both raising class consciousness and regaining control of dominant societal narratives (31). Rhetorical realism, then, aligns with this Marxist tradition and call to critique.Chapter 2 unpacks the “big five”—narrative, myth, affect, embodiment, and spectacle. Once again, Cloud rejects “objective” positions taken by various leftist theorists, arguing that control over the cultural imaginary is integral to the success of these positions. Each of the “big five” can be useful tools for the left's reclamation of the cultural imaginary. Spectacles, for instance, are “powerful and interested,” motivating individuals to believe, act, and change in productive ways (47). Thus, “we need affect, embodiment, myth, narrative, and … spectacular struggle” (51).Chapter 3 introduces the concept of frame-checking, a substitute for fact-checking. Cloud describes frame-checking as an “alternative method of capturing how contending truth claims may be taken on at various staseis from conjecture through policy, with especial emphasis on quality or value” (73). Facts alone, Cloud argues, have failed us, as they ignore how “economic hardship and anxiety generate popular desire for narratives explaining social crisis at the levels of values and action, refusing to generate compelling narratives in response” (55). In an era of “post-truth,” fact-checking is ineffective at telling people what is real; rather, as Cloud tells us, a particular focus on the fidelity of stories as well as power relations is important for conveying information to the general population. Scholars should attend to the ways that “discourses selectively direct attention, involve audiences intimately with the matter at hand, and construct coherent and noncontradictory schemes of making sense of the world” (62). We should not be aiming to check facts and inquire about truths. Instead, we should attend to the frames that mediate reality.To prove the value of her theory, Cloud details several case studies. In the same chapter in which she introduces frame-checking, Cloud analyzes the controversy surrounding the 2015 Human Capital video series released by the Center for Medical Progress that purported to prove Planned Parenthood harvested aborted fetal tissue for profit. Even though these videos were ultimately discredited as false by fact-checkers, “the footage is compelling in a way that exceeds the capacity of fact-checking to disarm it” (53). Rather than simply fact-checking the video, then, Cloud suggests that it would have been more productive to address the frames by which the videos persuaded audiences that Planned Parenthood is evil. “Imagine pro-choice organizations responding immediately with another video, set in a provocative scandal frame that exposes Daleiden and his outfit, but also … counters the antiabortion videos … by interviewing women who have undergone the procedure and their reasons for doing so” (71). Rather than just denying the videos as false, Cloud suggests that a more apt response would have developed pathetic appeals in order to equal the proverbial playing field.Chapter 4 discusses the frames surrounding Edward Snowden and Chelsea Manning's government leaks. Cloud indicates that discourse surrounding these two figures framed Snowden as an all-American hero, drawing upon “the mythic narrative of the masculine agent” (76). In contrast, discourse about Manning revolved around her queerness and transgender identity, which were consistently used to discredit her as mentally unstable and untrustworthy. From this comparison, Cloud concludes that queerness “reveals the limits of mediation in a homophobic and transphobic society” (103) because the media could not deal with the complexity of Manning's character. By all “objective” fact-checking standards, Snowden and Manning—as whistleblowers merely leaking documents—should have been treated equally by the media. However, Manning's queerness meant that she was discredited as a villain rather than lauded as a hero. Cloud does not draw conclusions about the purpose, meaning, or value of queerness from this example, but rather suggests that it further reveals the limitations of supposedly objective truth-based discourses in the public sphere.Chapter 5 provides an example of leftist discourse that draws from the “big five” to inform the public. Cosmos, the 1980 television show incarnated by Carl Sagan and revived in 2014 by Neil deGrasse Tyson, draws from all five of the major strategies Cloud thinks the left ought to adopt. Simultaneously however, Cloud suggests that the show functionally winks at its audience, reminding them that it is a rhetorical construction. For example, the show reminds viewers that we have yet to unlock the secrets of the universe, yet positions Tyson as an almost Godlike figure who reveals those secrets to an audience hungry for truth. Thus, Cosmos can tell its viewers that no one knows what happens in a black hole, while Tyson simultaneously flies into one in his spaceship. Cloud embraces this contradiction, arguing that it is exactly how the left can ethically engage in rhetorical realism—by reminding the public that we too are constructing stories for them to believe. By reminding members of the public that we—and ultimately, everybody—are framing the facts that they are told, people can begin to better recognize the rhetorically mediated nature of all discourse, including scientific discourse.Finally, chapter 6 compares Thomas Paine's Common Sense to the Black Lives Matter social movement, suggesting that both represent “timed, crafted, strategic set[s] of actions” (155). Cloud reads Common Sense in a unique light, arguing that Paine's pamphlet both “established what it means to critique dominant ideology” by denouncing England and demonstrates standpoint epistemology in its demand for the oppressed to resist those in power (141). Cloud also draws from Paine to argue that “the push for truly radical change happens from below” (162) where public intellectuals coalesce with revolutionary activists to fight for freedom and justice. Black Lives Matter also employs the big five by relying upon “public intellectuals who have created and sustained new publics through the use of emerging media and who understand and communicate about injustice in new, compelling, and condensed language” (149). Cloud thus thinks that theorists and activists alike can and should learn from these two very different, yet similar, American moments.Further research could more thoroughly investigate two positions that Cloud advances. First, Cloud alludes to the importance of kairos in a few different places but does not greatly detail its applicability for rhetorical realism. This is particularly stark in terms of the chapter on Black Lives Matter and Thomas Paine, where the author indicates that attending to kairos “will do far better service to social change” than relying upon preconceived beliefs about an audience (148). Kairos is clearly important for Cloud; however, its relationship to rhetorical realism deserves more attention. Given that summer 2020 marks massive, global demonstrations against police brutality in the name of Black Lives Matter, further consideration of the kairotic nature of this and other protest groups could be an incredibly fruitful area for future research.Second, in the conclusion, Cloud suggests that each of her case studies points toward the overarching power of calls for the natural within public discourse. In other words, appeals toward what is “natural” is consistently persuasive for public audiences because the natural is doxastically understood as true. This idea is interesting and could tie into a deeper understanding of Cloud's repeated suggestion that rhetorical realism is necessary for persuading “ordinary” people. Do we need to rely on what is “natural” to persuade “ordinary” people? Can rhetorical realism help scholars redefine what is “natural” or “ordinary”? I hope that future scholarship takes up these questions and provides more insight and direction.Overall, Cloud delivers a well-written, well-defended, and easy-to-read call to remember the “big five,” adopt a rhetorical realist perspective, and engage in frame-checking rather than fact-checking. Any theorist or activist interested in public argumentation and social movements would be helped by reading this book. Additionally, the provocative suggestion that scholars give up epistemological and ontological investigations and instead take up the question of ethics within a rhetorical realist perspective is an important discussion that people should take seriously, particularly as philosophers and rhetoricians debate these questions in the future.

    doi:10.5325/philrhet.54.1.0094

November 2020

  1. Rhetoric and Demagoguery
    Abstract

    Discussions of demagoguery are, unfortunately, back in vogue in popular political discourse. Within the contemporary political landscape, the question of whether various world leaders should be considered demagogues abounds. In the American context, many perceive strong demagogic tendencies in President Donald Trump, and others see it in candidates like Bernie Sanders. This assessment, while perhaps not always stated in such specific terms, is prevalent throughout much of the rhetoric in public debate and deliberation, with Democrats and Republicans demonizing each other with more frequency. While this discussion seems particularly relevant to the contemporary political climate, demagoguery as a term dates all the way back to some of the earliest political philosophers of the Western tradition. The term's origin was decidedly neutral, as can be seen in the likes of Aristophanes and Thucydides. Donald Trump is, in the most neutral sense of the term, a demagogue. That is to say that Trump is a leader of a group of people, a fact that his 2016 election victory affirms. Trump may also be a demagogue in the more charged sense of the word. This more charged definition finds its roots in Plato and Aristotle, who began to complicate the term before Plutarch defined the term with a negative valence that has stuck. A critical aspect of defining demagoguery in the contemporary lexicon is a focus on how an individual's rhetorical moves, with unique personal motivations, drive a public toward us versus them binaries. Much of the scholarship on the Nazis and Adolf Hitler is an exemplar of this obsession with individualistic demagoguery, as it often elucidates personal motives for Hitler's demagogic rhetoric toward the Jews. Since Hitler is considered by many to be the demagogue par excellence and some of this understanding can be traced to Kenneth Burke, this conception of demagoguery as something enacted by a particular speaker has remained dominant in rhetorical study and political philosophy.Against such a backdrop, Patricia Roberts-Miller's Rhetoric and Demagoguery provides a timely intervention into how we define and think about demagoguery. In order to accomplish such a task, Roberts-Miller traces the way demagoguery is currently envisioned, explains the deficits of that conceptualization, provides a new working definition grounded in argumentation theory, and then uses a series of examples to support her argument. Roberts-Miller takes issue with defining demagoguery as the intentional use of scapegoating by a liberal autonomous subject. For many scholars, it is easier to explain rampant discrimination, fascism, and violence as something spurred by an individual speaker rather than addressing what allowed that message to take root.Roberts-Miller therefore criticizes this approach and provides a redefinition of demagoguery as “a polarizing discourse that promises stability, certainty, and escape from the responsibilities of rhetoric through framing public policy in terms of the degree to which and means by which (not whether) the out-group should be punished and scapegoated for the current problems of the in-group” (16). Further, she contends that public policy debate in a demagogic society tends to focus on only three things: group identity, need, and severity of punishment against the out-group. To elucidate the features that flow from this definition, Roberts-Miller draws on Chaïm Perelman and Lucie Olbrechts-Tyteca's concept of philosophical paired terms. This terminology, which she rephrases as binary paired terms, shows how societal demagoguery relies on binaries, which usually circle back to in-group versus out-group driven decision making. This allows rhetors to skip deliberation and sound argumentation and simply assert their position. Roberts-Miller further theorizes how these dynamics mean that political debate focuses on nonfalsifiable motivism rather than specific policy proposals. Roberts-Miller accomplishes much of this method and theory building in the introductory and concluding chapters, advancing specific case studies in the body chapters that help elucidate and nuance her redefinition.The first example Roberts-Miller turns to is the invasion of Iraq, explored in depth in chapter 1. Roberts-Miller explains that what made her write this book was the almost entirely absent policy debate prior to the invasion of Iraq. Roberts-Miller argues that policy debate must address both need and a plan. To be clear, there was plenty of ideological pseudo-debate about need in the lead-up to the invasion, but Roberts-Miller points out there was hardly any concrete policy discussion about what plans might be considered. Beginning with the necessary background information on the lead-up to this war, Roberts-Miller then pivots to an explanation of how identity was substituted for policy. President George W. Bush and his administration did all they could to avoid discussion of a particular plan for Iraq. Such deliberation, in their view, would have delayed and bogged down support for the war effort. Rather, they simply called out anyone who did not support going to war as unpatriotic, showing how identity trumped deliberation and the patriotic/unpatriotic binary flourished. The Bush administration also enacted a binary between the “Christian West” and “Muslim Middle East” as a way to further stake the war on identities rather than sound, policy debate. With these binaries, Roberts-Miller shows how the conditions for the disastrous Iraq War were achieved through demagogic rhetoric. Many in Congress and the public positioned debate itself as being anti-American, instead opting for naïve, patriotic support of the war. Without a strong policy debate, the American war strategy relied purely on best-case scenarios that did not happen. According to Roberts-Miller, relying on public debate, rather than demagoguery, may have prevented the invasion of Iraq or “at worst, have led to a better-planned war” with contingencies being considered (47).Chapter 2 builds on the binary paired terms of punishment and reward, using a number of case studies to exemplify how these terms are used in demagogic rhetoric. The first explored is Cleon from Ancient Athens. Cleon sets up the binary of everyone being either a friend or enemy and every act being either reward or punishment. Roberts-Miller works this pairing into a unique ratio of punish/enemy and reward/friend, which characterize demagoguery writ large. Cleon's “rational” assessment here shows the risks of defining demagoguery as primarily invested in leveraging emotional appeals. As Roberts-Miller pointedly observes, definitions of demagoguery as speech driven by mere strong affects is misguided since a speaker could provide good argumentation grounded in emotion, and, conversely, a speaker might be able to perform “emotionless” rationality without solid evidence. Instead, as Roberts-Miller explains through examples ranging from segregationists in the south to the Supreme Court decision in Hirabayashi v. United States, to illustrate how those claiming calm rationality, often through an invented middle ground, can actually perpetrate demagogic binaries and policies. In Hirabayashi, this worked its way back into a punishment/reward binary where Japanese Americans were falsely blamed (scapegoated) for sabotage during the attack on Pearl Harbor and were in need of punishment (internment).In chapter 3, Roberts-Miller elaborates further upon the features of her definition of demagoguery: scapegoating and rationality. Looking deeper into Japanese internment in the aftermath of Pearl Harbor, Roberts-Miller expands beyond the Hirabayashi ruling to examine the Roberts Commission and California attorney general Earl Warren's supposedly emotionless arguments for imprisonment. A critical component of this appeal was Warren's surface-level reasonability and a supposed willingness to let the facts guide the debate surrounding internment. However, once one digs beneath the surface, it becomes clear that this rationality is merely a façade. Roberts-Miller points to a lack of evidence that there was any Japanese American involvement in Pearl Harbor and the difference in treatment between Japanese Americans and German and Italian Americans as proof of prejudice rather than deliberation guiding decision making. This is used to prove that rationality markers are often deployed to conflate the difference between a logical argument and an argument that is made by appealing to logic. Ultimately, the Japanese were interned not because of logic in and of itself but because demagoguery cast them as an entity Americans should fear through misleading appeals to a nonexistent logic.Chapter 4 moves from a discussion of demagoguery that appeals to logic that, while flawed, is easy to understand to demagoguery that relies on argumentation that claims rationality but intentionally obfuscates logic. The case study here is Madison Grant's racist book Passing of the Great Race, which is considered a historically significant white supremacist text because of its prevalence in America and its appreciation by Hitler himself. Roberts-Miller deftly dissects Grant's demagogic argument for the superiority of the white/Nordic race through the inconsistencies in logic. Some specific problems include Grant's lack of definition for his central term “race,” an evolutionary narrative that undercuts his claims to Nordic purity, and his practically nonexistent use of citations or appeals to authority. Roberts-Miller highlights how even those contemporary reviewers who assessed the book positively cited its poor quality of argument as a negative element. Thus, with his claims not clearly grounded in proper citations, Grant's authority comes from himself. Roberts-Miller's takedown of Grant works well to boost her claim that demagoguery can guise itself with pseudo-logic, while actually being logic's antithesis.Roberts-Miller's next move is to show how demagogic rhetoric can appeal to expert opinion and be seemingly intellectual, when it is actually anti-intellectual. Chapter 5 focuses on three case studies of nonscientists—E. S. Cox, Theodore Bilbo, and William Tam—who claimed appeals to authority and that science supported their positions (with Cox and Bilbo espousing white supremacy and Tam arguing homophobic viewpoints against gay marriage). Cox relies heavily on authorities whom he believes are right because they are good people (i.e., white). Bilbo's arguments often contradict his sources, and his sources often contradict each other. Further, the Bilbo case study works to show how demagoguery is not always a calculated maneuver, as Bilbo's political career would have been better served with a less overtly racist message. Finally, Tam shows how poor, demagogic citation practices can flourish in the digital age. Tam deflected numerous questions about his sources and the facticity of his homophobic claims as being found on the Internet, which he implicitly claimed must make them true. Here, Roberts-Miller advances more theoretical insights on the anti-intellectualism of demagoguery, bolstered most compellingly by her selection of cases that all relied on so-called expert appeals to science and, with Tam, the Internet as a whole.Roberts-Miller's conclusion again reiterates her redefinition of demagoguery and why this book has provided an important move to understanding the culture of demagoguery. Roberts-Miller then lists some topics that she could not explore in depth due to length restrictions, including gender, religion, charismatic leadership, reification, demagoguery's universality, and if demagoguery harms only in cases of an essentialized out-group identity. Indeed, I was surprised that Roberts-Miller's book largely declined to give issues of gender and other power differentials greater attention in order to present a more capacious account of demagoguery. One area in particular this book could have improved on is either providing significant cases of demagoguery on the left or explaining why this omission is necessary given her theoretical redefinition. Every major example in the body chapters of this book comes from right-leaning politicians and sympathizers. While these provide stark and compelling case examples, Roberts-Miller opens by saying, “Any project that is entirely about how badly they argue is going to be a self-congratulating exercise in saying the out-group is the out-group. Trying to identify the characteristics that help people climb up the latter [sic -ladder] of extermination shouldn't be in service of purifying our communities of demagogues—we are demagogues—but in service of reflecting on what is persuading us. That's the goal of this book” (8). As such, a case study of leftist demagoguery would have done well to illustrate her point across ideological and party lines. Or if leftist demagoguery does not exist, an explanation of why that is the case would be very insightful for future research. Nevertheless, Roberts-Miller's Rhetoric and Demagoguery provides a timely and essential intervention into our conception of demagoguery in the present day. Readers of Philosophy & Rhetoric as well as those interested in political philosophy will find much practical and scholarly utility in this book.

    doi:10.5325/philrhet.53.4.0471
  2. Groundwork for the Practice of the Good Life: Politics and Ethics at the Intersection of North Atlantic and African Philosophy
    Abstract

    There is arguably no region of the world that has been the object of more intellectual contempt, intellectual derision, and intellectual disregard than Africa. Scholars have long documented the dark, dreary, pernicious, and primitive “Africanism” some argue has been a (if not the) defining pillar of philosophizing, literature, criticism, and historiography in the North Atlantic for a long time. Emerging along with intentionally misconstrued yet ubiquitous constructions of blackness as other than human—negative ideas about the continent of Africa and its supposed intellectual vacuity are part of a widely circulating discourse that Kurtis Keim dubbed “mistaking Africa.” In the United States, what Toni Morrison called “American Africanism” is so routine and mundane, it is hardly notable that very few courses on African philosophy and rhetoric are offered in American colleges and universities. To witness how the epistemic disregard of African rhetorics and philosophies plays out in these familiar confines, just peruse the volumes of Philosophy & Rhetoric since its inception in 1968. Such epistemic disregard is part of the “colonizer's model of the world,” to borrow a phrase from J. M. Blaut, a model that posits Western Europe and North America as the putative center of intellectual, historic, and cultural development of humankind. The upshot of this misperception has been that for too long Africa and Africa's relation to the global emergence and circulation of ideas has been severely undertheorized, particularly in the humanities and humanistic social sciences, including in philosophy and rhetoric.At the same time, what it means to live (or try to live) the good life also remains a perennially vexing problem in a number of disciplines, including philosophy, political theory, and religious studies. Groundwork for the Practice of the Good Life attends to Africa's role in the intellectual world by rhetoricizing theories about the good life. Groundwork faults philosophical abstractionism for producing theories of both the good life and intellectual life in Africa that are too brittle, too idealistic, and too far removed from practical reality. The book's unstated goal, it seems, is to recommend rhetoric's penchant for particular contexts, contingency, and historicity to social theorists. In order to do that, Ochieng recovers the contingency and historicity specific to both the good life and sociopolitics in African societies. He convincingly demonstrates that the meanings of both are negotiated on an ongoing basis, and that both are shot through with contingency and interanimation. To wit, this is not a book about the good life alone nor about Africanism per se, but one whose central arguments about intellectual practice turn on the rhetorical nature both of ideas about Africa and of some of the best regarded theories of the good life. The argument in Groundwork for the Practice of the Good Life is that in order to extricate both the good life and Africa from misbegotten understandings, we must rethink intellectual work away from the orthodoxy of metaphysical thought and toward the recursivity and contingency of orthopraxy. In pressing his challenge, Ochieng is undaunted: many luminaries of both African (Souleymane Bachir Diagne, Ajume Wingo, Achille Mbembe, Jean-François Bayart) and Western (Aristotle, Plato, Foucault, Žižek, Hegel, Kant, Nietzsche, Nussbaum) thought are subject to his reproach. But the goal is not just a vain naming and shaming of these individuals. Ochieng seeks instead to refigure any polarities between African and North Atlantic thought as indications of the incompleteness and irreducible entanglement of both thought systems in the catalog of human thought and practice. For him, the telos of the good life is figured rhetorically; it emerges from conditions in particular contexts.Towards this end, Ochieng offers a program for doing philosophy that is grounded in the contingencies of everyday life. Groundwork develops this program in four chapters. Chapter 1 argues that an empirical social ontology is the best framework for investigating “the good society,” which is the ideal location for the experience of the good life. The good society, Ochieng argues, is an “emergent normativity” (57), an intransitive that develops in and at the confluence of performative particulars that comprise the ontological makeup of the social: subjectivity, power, agency, and normativity (12–58). Specifically, the good society emerges through an analysis of the “interanimation of historiography”; the activation and expansion of political imagination via the (re)articulation of the political; political practice that foregrounds lived experiences over the deus ex machina of transcendentalist and metaphysically imbued political theory; and the enactment of restructurative justice through the constant remaking of the political, social, and cultural. Of these, restructurative justice best demonstrates the turn away from the abstract and universal and toward the concrete and particular. Restructurative justice obligates members of the good society to observe “egalitarianism; democratic practices; and relationships of solidarity” (90). Anchored in the recognition that structural and historical violence have affected people differently, restructurative justice is, in the first position, concerned with unsettling the structural and historical “entrenchment of privilege and power” (91). Calls to explore financial and other compensation for American descendants of enslaved persons advocated in House Bill 40 of the U.S. Congress and by the likes of Ta-Nehisi Coates illustrate this first commitment of restructurative justice. Additionally, restructurative justice upholds commitments to both democratic practices and solidarity, which Ochieng defines as a concern with enabling members of one's society who are otherwise unable to exert their political will to do so. This is how the terrain of the good life is cultivated.In chapter 2, Ochieng details his theory of the political in African societies, which borrows from and expands upon Bakhtin's concept of chronotopes. For Bakhtin, chronotope denotes the inextricable interwovenness of time and space. To apprehend the dynamic contingency of sociopolitics in Africa (and the good life), Ochieng infuses Bakhtin's chronotope with a “third dimension in the intersection of space and time: that of agency” (13). Adding agency to chronotope allows Ochieng to show “how structures are emergent from within history (time) as this is imbricated and bounded by horizons (space) of the possible (agency)” (13). Ochieng illustrates this argument in chapter 2, which works through an admittedly incomplete catalog of ten chronotopes in African politics. Through each theme, Ochieng returns to one point: politics in Africa is emergent from a diverse series of practices that are configured and constrained in history—they cannot be fully understood apart from ground contexts. He illustrates the chronotopics in African politics with examples from across the continent (Mali in the west, Kenya in the east, the Democratic Republic of the Congo in the center, and South Africa and Zimbabwe in the south). This chronotopic account of politics in Africa highlights “the diversity of political formations” and foregrounds “the irreducibly plural and multi-dimensional task of the political imagination” (181) attendant to the good life.Chapters 3 and 4 pivot away from politics to ethics. In chapter 3, Ochieng argues that only a meta-ethics that grows out of the social ontology and chronotopics as developed in the preceding chapters is appropriate for the contemplation of the good life. His meta-ethics “is less that of an immovable and irresistible arché and more of a web of thick relationships; an emergent patchwork of interpretive practices and a cluster of gripping values that have come to be appreciated in light of history” (193). Chapter 4 returns at last to the motivating problem of how to theorize the good life from the standpoint of interanimation, social ontology, and articulation. On this point, Ochieng argues forcefully that the good life, if it is to square with the lived realities of humans everywhere, cannot be imbued in transcendence. He contends instead, and convincingly, that the best revered models of the good life that have echoed loudest across the centuries—the hero, the saint, and the citizen—are hollow and brittle because the authority each commands issues not from the mundaneness of everyday life but out of the abstractions of theistic, mythic, and political thinking. Thus, the good life appears in much of philosophical and religious discourse as an “ideal normativity” premised on hypostatic principles that inflect away from the practicality of social ontology. Whether it is framed as a quest for a metaphysical telos (hero) or defined by universalizing abstractionism (citizen), or as emanating from origins (saint) as nebulous as they are mythical and mystical, the good life—as it is figured in the saint, the hero, and the citizen—offers “no articulation of the social ontology from which ethical action is intelligible and is effectuated” (229). Rather than draw our ethical projects from these facile personae, Ochieng urges an ethics conditioned on ground projects, which themselves “are emergent from particular forms of social relationships” and in which “justice is instantiated in and through” (229).While its central argument—that the quest for the good life is best explained as emergent and that philosophers and rhetoricians should so orient their projects—is compelling, this case, as it is advanced in Groundwork, will strike some as familiar. Readers familiar with Karen Barad's Meeting the Universe Halfway, Comaroff and Comaroff's Theory from the South, Nathan Stormer's work on articulation and taxis, or Stuart Hall's work on articulation and race in The Fateful Triangle, for example, will hear familiar refrains in Groundwork. In addition, as strong a case as Groundwork makes for ground-based philosophy, it leaves a few questions unanswered. Take Ochieng's broadside against Western philosophy's proclivity for the transcendental and universal, for example. As he rightly observes, this “transcendalist delusion,” as Linda Martín Alcoff has labeled it, fails on two counts: for one, it often projects philosophers' perspectives as a “view from nowhere” (3), a neutral episteme, one that, by some ineluctable stroke of genius, is unsullied by the caprices of subjective and context-bound doxa. Second, perhaps as a consequence of the preference for transcendentalism in philosophy, it results in a willful inattention to the particularities of conditions on the ground, manifested in philosophy's preference for the abstract over the concrete (save for the cherry-picked anecdote proffered here and there). Thus, Ochieng intones in his introduction that “the very idea of rooting philosophical discourse in particular subjectivity and social context” constitutes “a betrayal of the transcendence and universality of philosophical questions” the field considers to be its purview. Yet following this line of reasoning leads to the twin challenges of delineating contexts (what to include and what to exclude in identifying a particular context), and of distinguishing different localities from each other (how to distinguish between interrelation and idiosyncrasy of contexts). In addition, recent contributions by African political theorists have moved beyond the weaknesses in Jean-François Bayart's “politics of the belly” documented in Groundwork and toward dynamic models constructed from multiple local contexts (e.g., the concepts of “pluri-politics and the politics of “ID-ology”), and in African historiography (here, one thinks of the challenges “patriotic” history in southern Africa raised by historians influenced by Terence Ranger). But these points need not dampen the appeal of the arguments laid out in Groundwork. They suggest instead a possible way of building on this project by exploring social philosophy through specific cases. This book invites us to vistas of possibility of philosophy and rhetoric's entanglements as we start our thinking by working from the ground up.

    doi:10.5325/philrhet.53.4.0466
  3. Developments in Dissociation: Past Contexts, Present Applications, Future Implications
    Abstract

    ABSTRACT Dissociation is considered by many to be Perelman and Olbrechts-Tyteca's most innovative and significant contribution to rhetorical theory. Currently on display in American debates over racial justice and public health, dissociation is a nuanced process of conceptual reconfiguration. After exploring how dissociation figures in these debates, the introduction summarizes how scholars over the years have extended and complicated the concept. The introduction then identifies key gaps in scholarship that are addressed by the articles included in this special section, including dissociation's philosophical genesis, its linguistic manifestations, its structural possibilities, and its role in comedic discourse.

    doi:10.5325/philrhet.53.4.0377
  4. Philosophy, Rhetoric, and Thomas Hobbes
    Abstract

    In Reason and Rhetoric in the Philosophy of Hobbes (1996), Quentin Skinner argued, first, that Thomas Hobbes's philosophy is best understood when placed within the context of the study of rhetoric in Early Modern England and, second, that Hobbes's attitude toward rhetoric changed in the course of his career: that he passed from a period in which he embraced civic humanism, with its emphasis on rhetoric (in the 1620s and early 1630s) to one of adamantly rejecting rhetoric in the late 1630s and 1640s, only to reembrace rhetoric in his Leviathan (1651). In his Philosophy, Rhetoric, and Thomas Hobbes, Timothy Raylor challenges Skinner's influential thesis, arguing for more continuity in Hobbes's attitude toward rhetoric throughout his corpus.Raylor's biographical first chapter provides evidence of the kind of scrupulous scholarship characteristic of the book as a whole. Raylor leaves no question unanswered without the most thorough effort to address it, no assumption unexamined. When Hobbes undertook the tutelage of William Cavendish, Second Earl of Devonshire, in 1608, what curriculum did he design for his charge? To find out, Raylor surveys the books purchased by the Cavendish household in the years immediately following Hobbes's hiring, records that remain at Chatsworth House, the Cavendish family estate. As a result of his painstaking review of family accounts, Raylor finds nothing terribly surprising—mostly standard collections and dictionaries were purchased—but nonetheless, now we know what works Hobbes thought essential to education: the curriculum that Hobbes, as tutor, was creating for his young charge, while not neglecting the humanities, emphasized mathematics, logic, and the modern languages (Raylor 37–38).The heart of the book is Raylor's engagement with Skinner, whose work provides the skeletal architecture for Philosophy, Rhetoric, and Thomas Hobbes. In chapters 2 and 3 on Hobbes's early work, Raylor argues, contra Skinner, that Hobbes never embraced civic humanism or the place of rhetoric in it. He finds other motives than the humanistic ones assigned by Skinner for Hobbes's translation of Thucydides's History of the Peloponnesian War (1629) and for his poem De mirabilibus. That translation of a Greek or Latin work was a stage in the studia humanitatis was the basis for Skinner's claim that Hobbes was attempting to establish humanist bona fides in undertaking his translation of Thucydides (Skinner 238). Moreover, Cicero had praised history as “magistra vitae” (life's teacher) as a warrant for his translation that Hobbes sites in his prefatory “To the Reader.” Finally, Hobbes's defense of Thucydides against his critics in his introductory “Life and History of Thucydides” conforms in its organizational pattern to the prescriptions for the genus iudiciale in the Ad Herennium, with Hobbes taking the role of the defense against Thucydides's critics (Skinner 246–47). Taking issue with Skinner, Raylor emphasizes that Hobbes was likely attracted to Thucydides because his theory of history emphasized identifying the causal laws that explain events, a more scientific view of history that Bacon modeled in his History of Henry VII (Raylor 68–69). True, Hobbes may have praised history as teacher of moralisms, but that was in the preface where authors praise a subject to attract readers to its importance (Raylor 71). Hobbes's translation cannot stand as particularly humanist. In chapter 3, Raylor similarly finds in Hobbes's poem De Mirabilibus Pecci (On Marvelous Peaks) an emphasis on natural history and the influence, again, of Bacon, not an exercise in epideictic that checks off an achievement within the studia humanitatis (Raylor 105–9).Chapter 4's focus is on Hobbes's famous Briefe of Aristotle's Rhetoric (based on Theodore Goulston's Latin translation of 1619), which Hobbes published in 1637. By Skinner's reckoning the Briefe falls within Hobbes's second period, following what Leo Strauss called Hobbes's “Euclidian conversion” in a Genevan library in 1630, which resulted in his turning away from humanism and rhetoric and toward scientism (Raylor 127). Raylor notes that Hobbes scholars (J. T. Harwood and Pantelis Bassakos, as well as Skinner) “have scoured the [Briefe's] many omissions and its less frequent additions for signs of hostility to the enterprise of rhetoric, reading Hobbes's subsequent ‘rejection’ of eloquence back into it” (150). Skinner, laboring this antirhetoric thesis, maintained, for instance, that there “is nothing in Aristotle corresponding to Hobbes's contention in chapter 1 [of the Rhetoric] that judges are incapable of following scientific proofs, and that advocates are consequently obliged to take ‘the Rhetoricall, shorter way’” (Skinner 257). But Hobbes's rendering seems fair to what Aristotle writes at I.i.12.1355a: that rhetoric is useful because, while (in Freese's Loeb translation) “scientific discourse is concerned with instruction,” for the typical audience for rhetorical discourse such instruction “is impossible,” thus necessitating a rhetorical approach. Similarly, those who see in Hobbes's Briefe an antirhetoric bias point to Hobbes's translation of the first sentence in book II, chapter 1, that “‘rhetoric is that faculty, by which we understand what will serve our turn concerning any subject to win belief in the hearer.’” Skinner reads this as Hobbes's “sneering conclusion” that rhetoricians “are only interested in victory and not in truth” (257). In defense of Hobbes's neutrality, Raylor points out that in Aristotle's account of rhetoric, rhetorical discourse depends on doxa, not apodictic premises, and has persuasion, not the discovery of truth, as its end; furthermore, the claim that rhetoricians are interested only in victory is Skinner's interpolation, found in neither Aristotle nor Hobbes (Raylor 170). Raylor constantly refers to two facts about the Briefe to explain its character: it is a digest, and it was originally created as an aid for his tutoring of William Cavendish. “Streamlining” and “pedagogical value” can best explain Hobbes's rendering of Aristotle (155). If at particular points in the text Hobbes's version seems to make rhetoric more amoral than the original, it may be because Hobbes, in pursuit of economy, has combined attitudes Aristotle expressed elsewhere in summary fashion in the Rhetoric, a notoriously conflicted text.Chapter 5 is concerned with the view of rhetoric in Hobbes's Elements of Law, Natural and Positive, and in De Cive (On the Citizen), considered by Skinner as part of his middle period. Raylor maintains that Hobbes's works, early and late, reflect a basically Aristotelian view of rhetoric—rhetoric is a means to winning belief, is based on doxa (not the apodictic conclusions of demonstration), and, to be effective, must appeal to the passions of its nonexpert audience. He lines up descriptions of rhetoric and eloquence from Hobbes's Briefe of the Rhetoric, from Elements of Law, and from De Cive. On the face of it, the description in De Cive, later than the other two, seems decidedly more sophistic and lends support to Skinner's thesis that Hobbes lost respect for rhetoric in his middle period. In De Cive, the goal of rhetoric is said to be “‘to make the good and the bad … appear greater or less than they really are and to make the unjust appear just,’” that rhetoric does not begin “‘from true principles but from doxa … which are for the most part usually false’” (quoted in Raylor 178). Hobbes's description does not reflect the neutrality of Aristotle's approach. Raylor maintains that the description from De Cive is part of an argument against democratic assemblies and therefore should be taken not as a definitive for rhetoric generally but as a description of its typical deployment in this context (179). In support, he points out that later in De Cive, Hobbes identifies a second kind of eloquence that emphasizes perspicuity and elegance (182–83).Chapters 6 and 7 focus on Leviathan, addressing the question of whether here, in Hobbes's exemplary work of civil science, he makes room for rhetoric, either in theory or by his practice. Raylor points out that Skinner argued that with Leviathan Hobbes had “changed his mind about rhetoric since apparently rejecting it in the Elements of Law and De Cive, readmitting it as part of a reconstituted civil science” (246). Raylor disagrees: this conclusion depends “upon too strong a construction of what are, in context, rather more limited concessions, hedged about by restrictions” (246). On Raylor's analysis, before and in Leviathan, Hobbes is consistent: rhetoric and rhetorical thinking had no place in scientific discovery or mathematical demonstration, including a civil science that could be based on demonstration. Rhetorical invention fosters an uncritical acceptance of familiar conjectural patterns and associations and does not encourage original investigation (Raylor 220–23, 245), a criticism Bacon levied as well. Hobbes never wavered in his suspicion of rhetorical thinking. Raylor does grant that Hobbes allows a belated role for some aspects of elocutio in the presentational aspects of the genuine sciences, including civil science. While metaphor is verboten, simile, for example, is allowed not as a means of discovery or proof, but as a means for illustration (250; 262). This role for rhetoric, Raylor does concede, is more pronounced in Leviathan, but it was not, he insists, altogether absent earlier. Raylor grants too what Skinner and others also claim: a more pronounced polemical texture and tone in Leviathan, a greater presence of rhetorical figures, especially figures of abuse or ridicule, in the last two books (263–65). In these books, Hobbes acts not as the scientist but as the polemicist, denouncing what he regards as obfuscating abuses, especially of religionists.In my judgment, Raylor shows that Hobbes's take on rhetoric in the Leviathan is not, as Skinner claimed, “antithetical” (Skinner 12) to what Hobbes advanced in Elements of Law and De Cive. Hobbes's changed view is better characterized as Raylor has it—a restricted accommodation to allow rhetorical methods a limited role in the discourse of civil science. But in making political philosophers aware of the way the rhetorical culture of the early modern period shaped debates even into the seventeenth century, Skinner's was a genuine, original contribution. Perhaps we can allow innovators a degree of overstatement.The writer who noted that life in the absence of government would be “solitary, poor, nasty, brutish, and short” (Leviathan I.13) understood the way economy, climax (the figure auxesis), and wryness can make prose memorable. Hobbes clearly benefitted from a humanist education but had scarce respect for it. He had no regard for Ciceronian probabilism and would agree with Descartes that if two people hold opposing views, one or both of them is wrong. He preferred to pragmatic reasoning abstract ratiocination, a deductive method that generally “discovered” that “objective” reality was coterminous with his own thinking. Within the history of rhetoric, Hobbes is best seen as a transitional figure: the belated role he found for rhetoric anticipated what became in the Enlightenment the Campbell two-step: first convince, then persuade. For him, this formulation grudgingly allowed a role for rhetoric when dealing with imbeciles, but it hardly makes Hobbes a legitimate heir of the magnificent rhetorical culture of the early modern period.

    doi:10.5325/philrhet.53.4.0477

June 2020

  1. The Suicidal State: In Advance of an American Requiem
    Abstract

    ABSTRACT Written in late March 2020 in the early days of the U.S. coronavirus outbreak, this essay represents a contingent reflection on the American pandemic response, mourning in anticipation of what would soon surely unfold. I argue that the State's long-standing sacrificial economies have in this moment culminated in a suicidal State. The term is Foucault's, appearing in a controversial lecture on biopolitics, Nazism, and “biological racism.” Despite Foucault's problematic treatment of racism, I suggest that some aspects of this discourse might nevertheless be apropos in our context. The U.S. pandemic response is racism's suicidal State legacy writ large: an extension and retooling of historically racist infrastructures deployed (once again, again) in racialized domains (as more recent reports evidence), but in this moment also across biosocial inequities and vulnerabilities marked by differential fungibilities other than race.

    doi:10.5325/philrhet.53.3.0299
  2. Novel Violence
    Abstract

    ABSTRACT The novel coronavirus pandemic is throwing into relief traditional notions and rhetorics of witness, visibility, recognition, and violence in human rights discourse. This essay articulates the ways in which the current pandemic is being framed rhetorically as a spectacular war, using rhetoric that obfuscates the structural violations that leads to the virus disproportionately impacting the precarious. It argues for a reframing of traditional paradigms of representation, recognition, and resistance toward a notion of everyday violence that accounts for the accumulation of structural and material conditions of precarity as a human rights violation.

    doi:10.5325/philrhet.53.3.0344
  3. On Violence and Vulnerability in a Pandemic
    Abstract

    ABSTRACT Pandemics and plagues function rhetorically, by doing violence to the structures of discourse, sociality, hospitality, and mutual engagement that characterize ethical human interaction. They infect us, as rhetorical subjects, and reorient our capacity for engagement. The coronavirus's “novelty” renders it uncertain as to how long it will last or who will be infected next; the near-uniform response to it has been a forced distance of ourselves from others and a displacement from our itineraries and our locations. Through COVID-19 we are learning that pandemic does violence to our sense of place, to how we think of respite, and has highlighted our sense of vulnerability in the midst of others.

    doi:10.5325/philrhet.53.3.0225
  4. Editor's Note: In the midst of …?
    Abstract

    As you well know, the milieu is a notion that only appears in biology with Lamarck. However, it is a notion that already existed in physics…. What is the milieu? It is what is needed to account for action at a distance of one body on another. It is therefore the medium of an action and element in which it circulates.—Michel Foucault, Security, Territory, Population, 11 January 1978It's really hard to feel like you're saving the world when you are watching Netflix from your couch. But if we do this right nothing happens. Yeah. A successful shelter in place means you're going to feel like it was all for nothing. And you'd be right, because nothing means nothing happened to your family.—Emily Landon, MD, University of Chicago, 20 March 2020The choice of the new word indicates that everybody knows that something new and decisive has happened, whereas its ensuing use, the identification of the new and specific phenomena with something familiar and rather general, indicated unwillingness to admit that anything out of the ordinary has happened at all.—Hannah Arendt, “Understanding and Politics” In the midst of … what?In the midst of that which does not (yet) have a singular let alone accepted name (coronavirus, SARS-CoV-2, COVID-19, pathology, pandemic, crisis, lockdown, depression, emergency), and so in the midst of something that recalls a poignant 1918 letter from Madrid, published in JAMA, “telling our friends how we had the … the…. What should we call what we had been having?” What to call, how to refer, what to grasp—all open questions, in a milieu in which so very much is happening inside and outside what is and is not happening.In the midst of what is wholly and no longer new, whether in the change of name from 2019 novel coronavirus to COVID-19, long weeks of sheltering in place, anxious and ambiguous lockdown, or harrowing work on the floor of the ward, warehouse, and grocery. And yet what is not new is hardly familiar. There is not yet a shared vocabulary, let alone stable topoi or a reliable grammar. What's between us are pieces of discourse and discourses in pieces. What circulates are fragments, along with so many clichés peddled by PR firms (how many times can one hear, “In these [insert adjective here] times …”?), even as the truth of the cliché is a felt need to “reach for ways of thinking and speaking that are easily recognizable” (Düttmann 2020), not least in the name of thin solidarities that sound Orwellian notes (e.g., #AloneTogether) and fail to consider what the moment defies. There is no adequate account, meaningful response, or right word, all the more so as what must be said cannot be said in one breath, in that very expression that has become so uncertain, so explicit.In the midst of the contingent, as the commons are empty and fraught, as there are basic questions, perhaps the most basic questions, as to how to discern and decide, how to assess, blame, and respond, how to understand and judge, the line between necessity and possibility appears, blurs, reappears, blurs again. But contingency does not reign, at least for long. Finitude is being allocated—decisively and not infrequently by default. Consider the influential guidelines published by the Italian Society of Anesthesia, Analgesia, Resuscitation and Intensive Care on 16 March: “As an extension of the principle of proportionality of care, allocation in a context of serious shortage of healthcare resources, we must aim at guaranteeing intensive treatments to patients with greater chances of therapeutic success. Therefore it is a matter of favoring the ‘greatest life expectancy.’ … This means, not necessarily having to follow a criterion for access to intensive care like ‘first come, first serve’” (Vergano et al. 2020, 3). Of course, as a matter of course, this is but one of the rations, so many of which are covered by the façade of “the virus does not discriminate,” a podium-spoken truism that cannot hide the fact that the dice were already loaded. In the midst of disproportionate death, undue sacrifice, and the lived reality (e.g., three-mile-long food lines) of alphabet soup economic recovery (will the other curve be a U, V, W, or L?), who is to say who draws the lines, makes the cuts, and parcels relief (as one searches through Rawls looking for a meaningful word about words)? And as these actions take shape in words, when and how are they said? Under what conditions can they (not) be heard?In the midst of an exceptional onslaught, an emergency that leads some to speak of battle and others to speak of care, all in the swirl of political leaders demonstrating better and worse understandings of executive power (compare, for instance, Mr. Trump's bleach-drinking “sarcasm” with President Ramaphosa's thoughtful though certainly not uncontroversial concern), while packs of journalists pretend to be epidemiologists from their Zoom-readied “studies,” and pundits proclaim certainty in the name of folding every question back into their account of the culture war. If the “normality” of emergency has become perhaps too familiar, not least in the pages of “theory,” it may now admit to new scrutiny, as big tech enters into surveillance agreements with government, as lockdown is granted presumption, and as nations close borders (African Union 2020), all in the face of an invisible dispersion, a movement of contagion from cases to clusters to communities to states, a movement whose existence is denied (implausibly) at cost.This special issue of Philosophy & Rhetoric took shape in the midst of what may well prove to be some of the COVID-19 pandemic's earlier and yet perhaps decisive days. Each of the issue's remarkable contributions grapples with this uneven, frantic, and wholly uncertain turn. Each essay poses fundamental questions and takes up multiple and often competing concerns. These are not then works that strive for the last word. In some distinction to the “plague tracts” of old, these essays compose and constitute a proper beginning, a set of provisional and experimental disclosures that forgo certain conclusions in favor of imaginative and critical insight. Indeed, the pages that follow are both chronicle and guiding light, an inquiry into key rhetorical-philosophical questions provoked by COVID-19 and close reflection on theoretical, conceptual, and practical problems that must be figured into—and which indeed work to figure—responses to the pandemic and its aftermath. Unfolding within a number of idioms and a variety of gestures, this work holds a number of crucial debates, not least whether the pandemic amounts to a common experience and how it troubles the commonplace and the exception(al), perhaps in ways that upset the very taking place of language. One can hear sadness across these pages, as well as anger. And one can hear a certain quietude, a notable reserve about the meaning of the pandemic for the future of higher education—this question is close by and pressing, in a way that may deserve separate and dedicated attention, perhaps sooner rather than later.To be sure, this issue of the journal was not planned, or at least it was not planned in any traditional way. From within and looking a bit beyond P&R's specific interdisciplinary concern, it began with the wager that this is not a moment for humanities-based inquiry to take its (given) time or demand (social, or social-scientific) distance. Such inquiry must appear and work in the midst, perhaps not as so much (often functionalist) “activism,” but as a dedicated and tireless concern for grasping and grappling with what is now (not) happening, its conditions, meanings, and values. Part of this task may be that we need to hear one of Hippocrates's aphorisms anew: “Life is short, the Art long, opportunity fleeting, experience treacherous, judgment difficult.” If so, this will be shared work, a portion of which begins here. And indeed, this issue of the journal is the product of a remarkable collaboration, a collective effort to write in the midst of distraction, difficulty, and pain and a commitment to break the schedule in the name of publishing at speed (we hope that you will excuse whatever typos slipped through in the push). I am sincerely grateful to all of the contributing authors, and to the staff at Penn State University Press, especially Diana Pesek, Jessica Karp, and Joseph Dahm. It is an honor to work with each of you.

    doi:10.5325/philrhet.53.3.00vi

February 2020

  1. Theory and Philosophy: Antonyms in Our Semantic Field?
    Abstract

    ABSTRACT Building on the argument of a 1996 piece called “For Theory,” which situated “theory” in a force field of its putative opposite terms, this essay explores the way “philosophy” has come to be considered an antonym of “theory” in much contemporary discourse. It argues that despite their often contrasting meanings and connotations, the two terms would benefit from a dialogue in which the strengths of each were acknowledged without their being either hierarchically positioned or turned into bland synonyms.

    doi:10.5325/philrhet.53.1.0006
  2. The Short History of Rhetorical Theory
    Abstract

    ABSTRACTThis essay throws genealogical light upon contemporary theoretical practice by charting the relatively short history of rhetorical theory as a consequential sign in Anglophone discourse. It advances a historical sociology of knowledge inflected by feminist and postcolonial studies to trace the invention, institutionalization, and changing meanings of rhetorical theory from the late nineteenth century to the present. In the process, it illuminates three structuring patterns: (1) the valorization of European civilization that accompanied U.S. settler colonialism and its manifestation in universities where rhetorical theory materially grounded itself; (2) the gendered production of knowledge within academic institutions, particularly through the masculinization of the postwar university and its shaping of communities of inquiry invested in rhetorical theory; and (3) the power of relevance as a metonym for intellectual, political, and educational initiatives that, beginning in the late 1960s, enlarged rhetorical theory's community of inquiry and range of meanings.

    doi:10.5325/philrhet.53.1.0075
  3. Beginnings and Ends of Rhetorical Theory: Ann Arbor 1900
    Abstract

    ABSTRACTGoogle Ngram metadata reveal that the English phrase “rhetorical theory” is not that old, appearing on the scene in the latter half of the nineteenth century, and then picking up dramatically with critical and literary theory in the 1960s. How do we square this with familiar arguments that rhetorical theory is much, much older? In this forum contribution I argue that the long view applies to our contemporary rhetorical theory only if we equivocate. Much of what currently falls under the heading “rhetorical theory” has little or nothing to do with the systematic conceptualization of persuasive discourse (i.e., the long view)—general, posthuman, eco-, and materialist rhetorics are the most prominent counterexamples. Instead, around 1900, Gertrude Buck develops what I call the short and sharp view that prevails to this day: rhetorical theory offers reality figured by way of its alternatives.

    doi:10.5325/philrhet.53.1.0034

November 2019

  1. Zarathustra on Post-Truth: Wisdom and the Brass Bell
    Abstract

    ABSTRACT Notwithstanding recent controversies involving echo chambers and social media, “post-truth” has always been central to philosophical investigations of what is knowable and good. The internal tension of the term offers a choice: to gasp in feigned astonishment at the hell-in-a-handbasket state of public discourse, or to reflect critically on what is beyond, after, or other than the truth. In this essay, we approach post-truth via elements of narrative, biography, and myth, portraying Friedrich Nietzsche's polytropic figure, Zarathustra, as he might have spoken to the contemporary moment. We demonstrate how Zarathustra affords access to the idea that truth (in all its deceptiveness) and life (or possibly, aliveness) are inextricable in the human condition. To temper this tension, we depict a character whose disposition toward post-truth spans from certainty and doubt to exuberance and despair. Our hope is to indicate how, for the humans of Motley Cow, post-truth is ubiquitous, institutional, and infrastructural.

    doi:10.5325/philrhet.52.4.0384
  2. Angry Public Rhetorics: Global Relations and Emotion in the Wake of 9/11
    Abstract

    Celeste Michelle Condit's Angry Public Rhetorics: Global Relations and Emotion in the Wake of 9/11 is a complex and challenging contribution to the understudied area of public emotion that charts the course for an arduous but rewarding journey toward a greater synthesis between the study of human biological and material existence and the study of our symbolic world. Condit maintains that “shared public anger co-orients peoples and tends to direct their actions and resources along particular paths … shaped by numerous forces—including cultural traditions, ideologies, histories, and sedimented patterns of resource distributions—they are also substantively shaped by the distinctive set of characteristics that are constitutive of ‘being angry together’ as a pervasive social phenomenon” and that the “sharing of that anger” is a communicative process requiring that one “attend closely to the dynamics of the public discourses that constitute and circulate such shared emotion” (1–2). Condit develops a “script” for public anger: “(1) they (an absolutely antagonistic agent, identified as a long-standing enemy), (2) acted to cause serious harm (serious in terms of the normative claim being made), (3) to us (the model protagonist), (4) in violation of crucial social norms (or morals), (5) so we must attack!” (5–6). Her analysis of the discourses of bin Laden, Bush, and Sontag reveals that “the most resonant versions of this script … promote essentialism, binarism, rote thinking, excessive optimism, stereotyping, and attack orientations” (6).While it is often the case that one of the important tests of rhetorical theory is its ability to elucidate texts, what is perhaps most compelling about Condit's book is not its critical engagement with the texts, but rather its ambitious epistemological framework. Indeed what makes the book compelling (and occasionally results in somewhat infelicitous moments) is its unabashed ambition to adopt an epistemological framework that incorporates dispositions and findings from all three of the major research methodologies—natural science, social science, and humanities.Such a pan-methodological approach is necessary insofar as Condit's goal is not modest, as it is to “build a theory of emotion that integrates symbolic and physiological elements on firm academic ground” (150), requiring “reworking the onto-epistemological foundations from which most … operate” (15). Along these lines Condit relies upon an “onto-epistemological stance” (developed with Bruce Railback) termed “‘transilience’ (rather than E. O. Wilson's ‘consilience’) for recognizing the leaps that both signify gaps and simultaneously connect the movement across those gaps, among physical, biological, and symbolic modes of being” (17). Transilience takes seriously the biological and symbolic dimensions of human experience and hence requires that scholars show a willingness to move across the gaps separating academic disciplines and research methodologies.Condit's understanding of the “symbolic” elements is informed by her humanistic training in rhetorical studies, while her attempt to grasp “physiological” elements is informed by her more recent explorations and work in the natural sciences. Insofar as “biological beings seem to have a tendency to develop communication capacities” (26), she aims at a theory of emotions that is materially grounded in both biology and symbol systems. This biosymbolic approach aims to reconcile biological sciences and the humanities, but Condit is also interested in what has always been a central concern of social scientists in communication: the empirical effects of communicative messages: “The ultimate goal is to understand how the biological and the symbolic can produce a kind of human affect-range called public emotion that is susceptible to theoretically guided empirical observation and influence, albeit under different parameters of investigation than the model developed by classical physics” (20). Alongside the book's transilient fusion of humanistic and natural science into a biosymbolic perspective, it also employs social scientific methodologies in the form of frequent reviews of empirical research in order to assess the effects of the angry rhetorics of Bush, bin Laden, and Sontag. In the end her “view of humans as biosymbolic beings … has been undergirded by describing a transilient onto-epistemology that posits what we call the physical, the biological, and the symbolic as different but linked modes of being that result from the relatively distinctive forms in which matter has come to be arranged” (41).While Condit is centrally concerned with “public anger,” that is, how emotion circulates among collectivities in communities, the foundation of her approach is the millennia of philosophical reflections regarding the character of emotions as experienced by individuals: “Stretching back to Aristotle, many theorists have identified four components of emotion … (1) appraisal cues, (2) neurophysiology (sometimes divided into neural versus other physiological elements such as hormones or muscular activations to make a total of five), (3) subjective experience, and (4) action tendencies. Appraisal cues and action tendencies are most readily identifiable in collective emotion, and they should form the central pillars of analyses of the pathos of public rhetorics, but the other two components are involved … as well” (49). Beginning from this well-established philosophical typology, Condit overlays a wide range of insights drawn from the biological study of emotions, enabling resolution of many of the tensions between biological and neurological approaches to emotions that see them as universal species traits, and cultural and symbolic approaches that view emotions as emerging from particular cultural milieus.But since “collective emotion is not simply the aggregation of the emotion of individuals” (70), putting the “public” in public anger requires that the author explore territory that is much less well studied and understood. Public anger is complex, and “occurs when many people share the multidimensional complex featuring the action tendencies of cognitive narrowing, optimistic bias, an antagonistic approach, and four appraisals: (1) negative events have occurred that (2) result from the blameworthy actions of others, and (3) one has a reasonably high likelihood of controlling the others behavior, and (4) a relatively high certainty about events and their causes” (72). Public anger involves not only collective perceptions and understandings, but collective action. Based on the study of the angry rhetorics of Bush, bin Laden, and Sontag, Condit concludes that “to be angry together is to be predisposed to collective activity, specifically to attack, which may include intense, even violent, action. Circulation of these three sets of angry rhetorics activated their publics toward attack, but not in precisely the same ways” (216). While this particular set of cases seems to line up with “most humanistic engagements of social emotions” that “have described them as undesirable” (224), Condit also observes that public anger can have positive functions: “Studies by historians have pointed to a similar or overlapping range of functions for anger in larger human collectivities … the historians' accounts noted the way in which scripts for anger have served to regulate the contributions and accumulations of members of leadership hierarchies, both charging them to risk life and resources to protect their peoples and lands from other nobles and also limiting their own depredations upon their people” (73).The author is focused on biology and neurology, but communication and rhetoric remain at the center of shared public emotions: “With regard to specific elements of this method of analysis of public emotion, the focal evidence is the specific symbols circulated (in this case, almost exclusively words, though pictures, vocal sounds, and other nonverbal elements could be included)” (94). Indeed, it is through symbol systems that emotions are shared and made public: “It is empirically the case that symbol systems provide the imaginative and cooperative resources to create novel kinds of objects and life patterns, even as those objects and life patterns become instantiated in individual bodies by both the experience of those life patterns and by the symbols that are physiologically and fantastically part and parcel of those experiences” (32). Accordingly, the channels of discourse function as a sort of circulatory system within which public emotions move: “Public discourse that circulates emotion in order to co-orient individuals toward collective action tends to remake those individuals as members of that collectivity in ways that are shaped and constrained by the circulatory systems through which the individual bodies commune” (70). Not only are symbols of primary focus for analysis, her framework assumes that “the sharing of public emotions constitutes a key nexus of collective action,” and she uses “the example of anger to illustrate how particular qualities of an emotion shape public discourses surrounding a global event, additional to the ideological preferences or positionality of a public leader and his or her supporters” (209).In the end Condit calls for the programmatic study of other public emotions: “The treatment of anger in this analysis should also provide a model for further academic analyses of emotion and political relations. One can easily imagine analyses of the role of hope, compassion or sorrow employing the method here pursued. The detailed assessment of the proclivities of such emotions at the discursive and biological levels would produce a template to describe the tendencies encouraged by specific complexes. An examination of diverse and key public rhetorics that shared the specific emotion would then allow an understanding of the range and possibilities of the operation of that emotion in particular contexts and for particular purposes” (236). Condit reiterates “that good theory requires familiarity with both rapidly expanding understandings of human biological proclivities and the foundational structures of language” (236).What is particularly new and challenging in this book is that Condit is aiming to genuinely bring together the sciences and the humanities. For decades humanities scholars in several disciplines have earnestly sought to bridge the gap between sciences and humanities, but usually on their own humanistic grounds. Philosophers of science have long bridged the gap by examining the philosophical assumptions animating science and the scientific method, usually within philosophical frames centered on epistemology. So too historians of science have brought science and history together by making science an object of historical study. Finally, scholarship on the Rhetoric of Inquiry, in which humanities scholars explore the central role of rhetoric and communication in the discovery and development of scientific knowledge, undoubtedly effects a sort of union of science and rhetoric, but does so solidly under the sign of rhetoric.What makes Condit's work unique is that it is not merely appropriating science as an object of study under the sign of the humanities. Condit's scholarship, informed by her graduate level experiences in genetics courses and lab work, aspires to something that could be described as a genuinely synthetic view of the biological sciences, humanities, and social sciences. This work aims at a perspective that is pan- or meta-methodological. Critics might express concern that it is extremely difficult or perhaps impossible for a scholar to move beyond and transcend a methodological and disciplinary paradigm that has been instilled through decades of study, credentialing, and training within a particular kind of academic community. Indeed Condit recognizes these very barriers, and in other works on transilience has advocated the need for greater collaboration among scholars from different disciplines despite the institutional disciplinary and methodological barriers that divide them.It can be hoped that this book itself can be a place that scholars from many disciplines not only can find theories and concepts that can contribute to their own work, but also can begin to imagine themselves as potential participants in larger and profoundly more enlightening networks of knowledge discovery and creation. But such potential adventurers are to be warned that this journey is not without its infelicitous moments. This reviewer's experiences and stocks of disciplinary knowledge (informed by an undergraduate degree in biology and a PhD in communication and rhetorical studies) were an effective preparation for a positive and engaged response to the overall bio-symbolic approach. However, having only recently completely overcome my epistemological insecurity that a humanist scholar's particular interpretation of a text or message's meaning is meaningless unless empirically verified by a scientific experiment, my inward embattled humanist rhetorical scholar cringed at Condit's repeated concern to back up what would seem to be perfectly reasonable interpretive claims with empirical verification (see for instance 100, 135, 174–78). Such moments of discomfort, born of disciplinary and methodological biases, may be inevitable to most readers at different points in this book. These moments of discomfort or skepticism, one should recognize, are inevitable when one is reading a book that quite deliberately takes the readers out of their academically proscribed comfort zones. Moments of discomfort, however, are a small price to pay for a project of epistemological and disciplinary integration. Such an integration is undoubtedly necessary for the study of emotion—a phenomenon that has long been recognized to have neurological and cultural components. In terms of the much more recent explorations of “shared” and “public” emotion, the complexity of interactions between the emotions of particular organisms, the discourses by which they circulate, and the various political, cultural, and economic contexts within which these discourses circulate will undoubtedly require the insights of many disciplines and all the major research methodologies.One area that remains underdeveloped in Angry Public Rhetorics is a more systematic model of the “public” in public emotion. Thinking about the emotions as a phenomenon of public collectivities as opposed to just individuals requires more effective ways to theorize about how emotions are shared in publics and other communities. One natural way to think about this transition is to imagine communities as being like individual organisms. For instance, it is well established that one of the biological and evolutionary functions of fear is to allow individual organisms to better detect and respond to danger. So too it has been suggested that fear can serve a similar function for societies and polities—alerting us to threats that should engage our collective attention and deliberative political efforts. Condit seems to take this view, at least in the organic metaphors frequently used to describe publics and communities, speaking as she does of “the circulatory systems through which the individual bodies commune” (70). Such organismic imagery is promising in many respects, for it suggests that the assemblages of human beings comprising polities, communities, and societies are akin to the complexes of cells, organs, and symbiots that work together within the body of an organism. If we take the organic metaphor seriously, discourse, communication, and rhetoric will remain central concepts that help us to understand how the “body” of a community is constituted and maintained in the face of the forces of entropy that threaten both bodies and human communities. However, such organic imagery might also distract from alternative conceptions of society, community, and polity that more completely capture the complexity and uniqueness of human communal life.Notwithstanding epistemological complexities or occasionally ambiguous organismic imagery, Condit's “biosymbolic” approach is undoubtedly a valuable contribution to rhetorical studies and the humanities generally because it is another reminder of the continued relevance of biological materiality. Humanistic scholars that treat categories like “the body” and “embodiment” as completely open signifiers that can be construed in any way by the power of culture and convention will be disappointed to bump up against a central material fact of human existence—we have bodies (real bodies, not just cultural representations thereof). Scholars that are already sensitive to the importance of materialist philosophies like Marxism will undoubtedly welcome another reminder that our cultural world is connected in fundamental ways to our material existence within human bodies and societies. In the end the study of language, rhetoric, and culture will be enriched, not eclipsed, by works like Condit's that take the realities of our biological existence seriously.

    doi:10.5325/philrhet.52.4.0424

June 2019

  1. Ethics and the Orator: The Ciceronian Tradition of Political Morality
    Abstract

    The Roman thinker and politician Cicero may seem worlds away from us and our twenty-first-century problems. As long as he lived, Cicero's practical aims were to strengthen the power of the senatorial class and his own personal influence over others. He did not view the republic as a means toward collective betterment, and never questioned his rich and aristocratic peers' militaristic values and commitment to an empire secured by violence and economic exploitation. Despite these and other issues, renewed scholarly interest in Cicero arose in the last years of the twentieth century and has continued to grow. It has been fueled by the reemergence of interest in republicanism and the Roman tradition, in particular in Cambridge School intellectual history and political theory that began with the publication of important work in the 1970s and 1980s by (among others) J. G. A. Pocock and Quentin Skinner.Having myself repeatedly made the argument that Cicero is a useful thinker for us today, particularly in his complex, ambitious treatment of rhetoric as the core art of politics—and precisely because he is both a pragmatist accustomed to balancing competing interests and a politician sensitive to the role of fantasy and desire in politics—I should say at the outset that I approach Gary Remer's book with sympathetic interest. Remer ably guides us through key elements in and arising from Cicero's conviction that the act of speaking is the field not only of legitimate politics but of moral decision making and moral action.What Remer calls Cicero's “political morality” is intimately bound up with Cicero's views on the instrumental and aesthetic elements of speech. Remer's most significant advance in this now fairly well-articulated field of study is his overview of the rich legacy of Cicero's thought, from the first-century CE rhetorician Quintilian to Lipsius, Edmund Burke, the Federalists, and John Stuart Mill. If some readers find that Remer defines this “Ciceronian” tradition too broadly, they will find his consideration of these thinkers from a Ciceronian perspective worth reading nonetheless.It is a truth universally acknowledged that politicians have tough decisions to make. Where Machiavelli advises princes to do what is practically useful rather than what is honorable, Cicero declares that it is possible to pursue both the utile and the honestum at the same time. The orator is the person best placed to do this, and (not incidentally) to live the life of deliberated action that Cicero praises in his On the Republic as the life most worth living. On what grounds? In Cicero's view, morality is inherent in the orator's professional activity: the nature of persuasive speech, the act of one human being speaking to others with a view to moving or changing them, tends to constrain the speaker from behaving viciously. By contrast with Aristotle, who treats ethics as the external constraint on oratorical practice, Cicero suggests that the rules of persuasive communication internal to the relation between speaker and audience provide built-in constraints to thought and action.Here is the scene Cicero has in mind, simplified for the sake of brevity, which he dissects in greatest detail in his three-book dialogue On the Orator. The orator seeks to move, teach, or please others: movere, docere, delectare. In the first act of speaking (which might be a gesture or an expression), a multivalent exchange is instantly constructed, and through the whole course of it the speaker must obey various important constraints. To be understood, the orator must obey rules of comprehensibility. To be believed, the orator must obey rules of plausibility and common sensibility (echoes of Habermas are relevant and appropriate here). To move the listeners, to ensure that they learn, to create pleasure—to effect change, in short, an altogether more complex and nuanced process—the orator must obey rules of decorum. As Adam Smith (professor of rhetoric and belles lettres at Edinburgh before he took a chair in moral philosophy at Glasgow) comments in the Theory of Moral Sentiments, “When the original passions of the person principally concerned are in perfect concord with the sympathetic emotions of the spectator, they necessarily appear to this last just and proper, and suitable to their objects; and, on the contrary, when, upon bringing the case home to himself, he find that they do not coincide with what he feels, they necessarily appear to him unjust and improper” (1.3). The orator faces a steep uphill climb when he seeks to persuade those whose aesthetic and moral sensibilities he offends.In chapter 1's comparison between Aristotle and Cicero, Remer rightly identifies the other-directedness of Cicero's speaker as a distinctive element in his moral thinking. Keenly attuned to the perspective, range of experience, and interests of his listeners, Cicero's orator keeps within their ambit and moderates his speech accordingly. The decorum he embodies and performs amplifies his audience's sense of what is suitable as it articulates the orator's prudential view of how and what the audience should believe and do. Further, in the argument Remer develops in chapters 2 through 4, which places Cicero in dialogue with Machiavelli and Lipsius, the orator qua politician is well placed to assess which types of moral obligations he will obey. These obligations are role-specific and flexible, according to need and circumstance. For example, when Brutus committed murder in the course of founding the Roman republic, he obeyed the “role morality” of a person devoted to the good of the collective rather than to other individual human beings, including his son (70). Since the politician obtains his status through the iterative legitimating acknowledgments of the political community, the legitimacy of his role-specific actions is always under review according to communal values and standards. This engine keeps the orator in check. It effectively encompasses moral law as well as the ever-changing circumstances that guide moral decision making.To Cicero, speech is the civic glue of the republic. His ideal orator, that is, the ideal republican citizen, is one who cultivates a heterogeneous, passionate style of speech and manner that reflects the variety of his experiences in real life and in his imagination. “It is necessary for the orator to have seen and heard many things, and to have gone over many subjects in reflection and reading,” Cicero says in On the Orator. “He must not take possession of these things as his own property, but rather take sips of them as things belonging to others…. He must explore the very veins of every type, age, and class; he must taste of the minds and senses of those before whom he speaks” (1.218, 223). As Remer accurately notes, the orator must not simply act out these feelings like an actor; he must perform the emotional labor and feel the feelings he expresses to his audience.These assertions place Cicero and his ideal orator into what Remer arrestingly calls in another context “an uneasy state of equipoise.” Remer is right to say that Cicero's orator cannot look to perfect universal law as his everyday guide; he must cope with the plural community. Plurality means that we cannot reliably know what each of us believes or why, what we will think or do next. We should keep in mind that the Roman republic, like our own, is an unchosen assembly—unlike the democracy of the Athenians, who carefully reviewed each applicant to their citizen body and in the course of the fifth century, decided to winnow out men without two Athenian parents. A republic is not a kin group, so we do not resemble one another. In our plurality of perspectives, goals, hopes, and dreams, we probably do not like one another very much. (The realities of pluralism have always made me skeptical about Aristotelian accounts of citizenship that model themselves on friendship.) As Cicero says rather plaintively in On Moral Duties book 1, it's not always easy to care about other human beings. A genuinely plural politics cannot emerge from agreements with preselected partners who already know how to play the game. We must instead expose ourselves to people and views that we don't have a say over, even as we seek to influence others; we must feel what they feel. Visible emotion is the raw edge of exposure; it builds the connection.Particularly now, in the age of Trump, master of the passionate in-group appeal, this may give us pause. What, we may ask, controls or constrains this passionate orator? As we have seen, Remer replies that the Ciceronian orator must cultivate propriety or decorum—the capacity of self-government guided by the orator's sense of communal mores. We can go slightly further to define decorum as the awareness of the watchful gaze of the community, whose approval the orator needs to work his persuasive powers and exert his fullest authority. To speak persuasively is to forcefully articulate one's views and try to impose them on others. But to speak with decorum is to own a self-critical sensibility, a flexible command of vocabulary and cultural values, a capacity to conform with social rules and moral norms, and to risk vulnerability in the face of uncertainty. After all, we never know exactly what someone will say in reply to us, and Cicero discourses at some length in On the Orator about the stage fright that rightly afflicts good orators, who are keenly attuned to the audience's unpredictable nature.Central to Remer's reclamation of Cicero for modern political morality is the Roman rhetorician's pragmatic treatment of the necessity of emotion in political speech. Remer is correct to underscore this important aspect of Cicero's thought, but he remains somewhat squeamish about its implications, and in my view this leads him to overemphasize the value Cicero placed on self-restraint and reason. I do not agree with Remer that the vision of rational argument that Cicero articulates in his dialogue On the Laws is a “better” form of speech than the emotion-laden oratory he describes in On the Orator and other rhetorical treatises—and which he famously practiced himself. Cicero has far too much to say about the importance of emotion in creating bonds among citizens of the republic for this to be a plausible view. When his friend Atticus asks Cicero whether his proposed law to keep oratory moderate and free from passion is feasible, Cicero replies that it refers not to men of today, but to “men of the future who may wish to obey these laws.” While this statement suits the spirit of On the Laws, an experiment in Platonic philosophizing, it strikes me as at best a tepid endorsement of moderate oratory. Against this experiment I place Cicero's warning in his history of Roman oratory, the Brutus, to his friend (and the future assassin of Caesar), that restrained, dry, “Attic” oratory will always fall short. This strong opinion captures Cicero's deep conviction that emotion is not only necessary for political speech; it is a key driver of building republican political community. The orator's capacity to channel and convey emotion is at the heart of the intersubjective relation between the orator and his audience that Remer describes so compellingly in chapters 1 and 2.Remer leaps too quickly from this intersubjective relationship between orator and audience partly sustained by shared emotion—and the craving of the audience for emotional oratory that carries them away, that bathes them in delight (52)—to the “better” decorum Cicero describes in On the Laws. Having established the necessity of the performance of emotion for the purposes of sustaining intersubjective community, rather than jump with him to the normative ideal, I would have liked him to delve further into the controls Cicero places on the expression of emotion, and the larger implication for Cicero's view of the republic.Cicero had one excellent reason to advocate for decorum in day-to-day political speech: fear. As he knows from years of factional strife and civil war, fear kills politics and kills freedom. Decorum means restraining the overreaching behaviors elites are prone to that create fear and increase public mistrust. Only after learning to moderate behaviors that arouse fear among his fellow citizens can the orator explore the “very veins of every type, age, and class” that allow him to speak to and for the whole community. The elite class to which Cicero belonged cultivated moderation as a virtue: this was part of their stranglehold on power, but it also restrained them.But Cicero also sees a fundamental tension between decorum and the capacity to struggle against injustice or outright threats to the republic. His insight into this tension is why, in the Verrine orations—passionate speeches against corruption, extortion, and elite overreach in the province of Sicily—Cicero warns against elite institutions like lawcourt juries sitting too comfortably in their univocal exercise of power. This is why his history of the Roman republic in On the Republic book 2 is a history of cyclical conflict and violence, and why in On the Laws he reminds his interlocutor that tribunes, who voice the people's concerns, are necessary for the good of the republic. Cicero repeatedly clears space for dissensus, for conflict, because he sees, and worries, that the comfortable stability of the homogeneous elite always threatens to tilt into arrogance and violence against the people.So his ideal orator is one who feels, who is necessarily and constantly alive to the beliefs and feelings and fears of others, with the proven capacity to imagine and identify with the experience of others. Emotion is not instrumental in value; its expression is intrinsic to acknowledging and navigating the tense antagonisms that constitute the republic.But this does not answer my question about what prevents the orator from emoting his way into tyranny or the incitement of murder, as Cicero did when he advocated the extralegal executions of Catiline's fellow conspirators. My thinking here is informed by David Velleman's and Herlinde Pauer-Studer's work on the distortion of moral norms in their analysis of diaries and letters written by those who personally carried out acts of murder during the Holocaust. The reason why Nazi perpetrators were not deterred by morality, in their view, is that their moral principles “were filtered through socially conditioned interpretations and perceptions that gave events a distorted normative significance.” Recall Remer's treatment of the exchange between orator and audience. As he rightly describes the scene, orator and audience cultivate norms together. When the orator voices emotional arguments against injustice, does he take time, as Cicero sometimes though not always does, to acknowledge other points of view? Or does he use emotion to set one group against another? If the latter, does the community endorse that use? We can learn from the fact that Cicero expresses his greatest rage and contempt when he speaks out against elite rivals. He does not deploy it in a sustained way against entire groups in the republic, particularly disempowered ones, such as the poor, immigrants, or slaves. A norm emerges here, one informed by Cicero's warnings about elite overreach and the people's vulnerability and fear.Classical scholarship emerged in the twelfth and thirteenth centuries in response to an urgent necessity: the need for a secular discourse of collective politics, a discourse that offered alternatives to the rule of king or church. As a classicist, I want my field to reclaim its historical role in giving people language with which we can articulate our roles in collective life—which means diving deep into the tempests of public discourse in the classroom or in our research. I am glad to join Gary Remer in arguing that Ciceronian rhetoric can, as it did in the early modern period, help us think a new style of political thought and action. I hope his book leads to further work along these lines.Black Lives Matter, the descendants of Occupy and related political movements, rightly insist that we must together invent a politics that gives a part to those who have no part, as Jacques Rancière memorably put it. To do this, those in conditions of power and comfort must not simply speak for the silent many who live in conditions of precarity. The challenge is how to create a dialogic style of talk and action that allows for the politically destitute to enter the space of politics in conditions of nondomination. If we seek fresh thinking toward a new politics, we do well to focus on oratory, the art that (as Cicero says) brings together word and action, mind and body, reason and passion.

    doi:10.5325/philrhet.52.2.0189

April 2019

  1. Rhetorical Style and Bourgeois Virtue: Capitalism and Civil Society in the British Enlightenment
    Abstract

    For those of us who went to graduate school during the 1970s and 1980s, our understanding of early-modern rhetoric was shaped in large part by a preoccupation with clarifying the relationship between rhetoric and philosophy. The curriculum at that time usually included a heavy dose of secondary literature by scholars in the tradition of Wilbur Samuel Howell, Karl Wallace, Douglas Ehninger, Vincent Bevilacqua, and Lloyd Bitzer. A common theme in those readings was an investment in mapping the primary texts of modern rhetorical theory against the background of metaphysics and epistemology. Occasionally, we read an essay like Walter Ong's “Ramist Method and the Commercial Mind,” which suggested a different approach to the subject. However, our interest in documenting the influence of Francis Bacon's scientific method on Joseph Priestley's theory of rhetorical invention or of explaining how George Campbell responded to David Hume's skepticism left us with little time to explore the influence of commercial culture on modern rhetorical theory—even in cases that probably should have been obvious like Adam Smith's Lectures on Rhetoric and Belles Lettres or Richard Whately's Elements of Rhetoric.Today, many of us who were originally trained as historians of rhetoric find ourselves surrounded by colleagues who dismiss the history of rhetoric courses as hopelessly passé. In fact, if we're honest, even for those of us who embrace the history of rhetoric as an essential component of liberal arts education, our files of lectures about the intricacies of Enlightenment rhetorical theory can seem increasingly remote and tired. As Christopher Hill once explained, every generation is faced with the task of rewriting history in its own way: “although the past does not change, the present does; each generation asks new questions of the past and finds new areas of sympathy as it re-lives different aspects of the experiences of its predecessors” (1972, 15). The challenge facing historians of rhetoric, in other words, is this: how do we reframe Enlightenment rhetoric to reveal its relevance in our lives today?In Rhetorical Style and Bourgeois Virtue, Mark Garrett Longaker suggests a “way in” to modern rhetorical theory that is likely to resonate with many twenty-first-century readers. Instead of approaching Enlightenment rhetoric as a reaction to modern theories of metaphysics and epistemology, Longaker reconfigures the subject around compelling problems of economics and ethics. For example, in an age of free-market capitalism and consumer culture, what is the moral grounding for our obligation to transparency and honesty in our rhetorical transactions? When attempting to flourish in an economic system that gives its highest rewards to self-interested instrumentalism and greed, is it still possible to cultivate a sense of altruism, honor, or loyalty toward others? And, furthermore, as we find ourselves inhabiting an increasingly privatized, competitive, and commercialized “marketplace of ideas,” how do we reconcile the values of free speech with the values of rhetorical decorum and politeness? For anyone who worries about the practical fallout of these sorts of questions, Longaker provides a compelling reminder that “our age is not exceptional. From its seventeenth-century financial beginning through its nineteenth-century industrial episode to its twenty-first century digital projection, capitalism has been thoroughly rhetorical” (11). In expanding upon this claim, Longaker proceeds recursively in relation to four case studies: John Locke on clarity, Adam Smith on probity, Hugh Blair on moderation, and Herbert Spencer on economy.Chapter 1 examines John Locke's obsession with discursive clarity and its role in commercial contracts. Traditional readings of book 3 of the Essay Concerning Human Understanding (the treatment of the “abuses of words” and the remedies for those abuses) tend to place a heavy emphasis on Locke's relationship to British empirical sciences as inspired by his involvement with the Royal Society of London for the Pursuit of Natural Knowledge. While this focus on epistemology and scientific inquiry did obviously play an important role in Locke's analysis of the subject, Longaker advises historians of rhetoric that there is more to the story. His close reading of the Essay makes clear that Locke's attacks on sophistry and rhetoric are unusually vitriolic and inconsistent with other statements Locke made about the significance of verbal imprecision in the sciences. If we pay attention to the evolution of early drafts of Locke's Essay and if we read the Essay against the background of Locke's other writings on issues having to do with economics and business finance, we begin to realize that his frequent allusions to the relationship between argument and commerce and his analogies between sophistry and financial dishonesty are not just stylistic embellishments. Longaker explains that Locke's rule about linguistic propriety “is not just a stylistic guideline, nor is it principally a political suggestion. Locke believed that propriety in currency and language preserves commercial stability, since propriety depends on consent, and consent to a common medium permits financial and conversational exchange” (22). Longaker examines Locke's conception of an ethical obligation to propriety in commercial interactions. He then explains how Locke's requirement for clarity and his rule against disputation were implicated not only in his theory of natural law and social contract theory, but also in his analysis of misrepresentation in financial contracts. Longaker concludes the chapter with a survey of Locke's writings on education. He demonstrates how Locke's writings emphasized a “rhetorical pedagogy of clarity” (37) as an essential component in the education of the new merchant classes.In chapter 2, Longaker turns to Adam Smith's analysis of sincerity and probity. He begins by reviewing the common assumption that Smith's version of free-market capitalism transforms all goods and services into commodities, such that the value of bourgeois virtue is defined as a transactional calculation of prudence. As Smith said in The Wealth of Nations (1776), “It is not from the benevolence of the butcher, the baker, or the brewer that we expect [their probity]… but from their regard to their own interest” (Smith quoted by Longaker 44). That is to say, any claims about moral obligation within a capitalist system appear to be grounded in a claim to expedience—protecting one's reputation in the marketplace (in the short term, and also in the long term). However, as Longaker explains, this common interpretation of Smith is faulty. The interpretation persists because key passages have been read out of context. A more robust reading of Smith would strive to examine these passages against the background of The Theory of Moral Sentiments (1759), the Lectures on Rhetoric and Belles Lettres (1762), and Smith's lectures on jurisprudence (c. 1754–1764). Longaker succinctly summarizes his survey of this literature by asserting that Smith did not, in fact, define probity as merely a “ruthless calculation of interest”: “Honesty may be prudent, and the prudent man may be honest, but he is not honest because he is prudent. Probity comes from a felt sense of right, which leads to an honest rhetorical style” (44). Longaker devotes most of chapter 2 to unpacking these claims—and, more generally, to explaining the recurring problem in Enlightenment ethics regarding the relationships between instrumental reason, moral feeling, habit, and ethical character. Longaker explains how Smith posited the psychological mechanism of fellow feeling or sympathy as the basis for capitalism's “two legal pillars,” property and contract (56–57). The capacity for sympathy can only be cultivated through the exercise of imagination—not through reason. With Smith, we see the beginnings of a decline in classical invention and the rise of aesthetics and belletristic criticism as dominating forces in rhetorical pedagogy. Longaker concludes the chapter with an examination of Smith's efforts “at promoting rhetorical criticism of imaginative literature to illustrate how he wanted students to study, discern, and produce honest discourse in the free arenas of civil society: the literary salon, the commodities exchange, and the rhetoric classroom” (44).Longaker presents Locke and Smith as having been generally optimistic about capitalism as a force for social improvement. Capitalism promotes rhetorical virtue in the sense that clarity is a necessary condition for meeting the obligations of financial contracts. Further, a felt sense of sympathy and of sincerity is an essential condition for becoming an effective participant in the marketplace. Later writers, however, became increasingly cynical about the relationship between virtue and commerce. Virtue and commerce “seemed sometimes complementary and sometimes contradictory forces.” This ambivalence prompted the question, “Did capitalism make people good, or did good people make commerce possible?” (74). In chapter 3, Longaker takes this question as the starting point for his analysis of Hugh Blair. Conceding that Blair was not a systematic or consistent thinker, Longaker brings a sense of order to his analysis by focusing on Blair's participation in a debate among eighteenth-century intellectuals regarding the vice of licentiousness and the corrupting influence of material luxuries. Reviewing statements by writers such as Lord Kames, Adam Ferguson, David Hume, and Daniel Defoe, Longaker asserts that Blair's most important contribution to the “luxury debates” was the “bourgeois virtue of moderation” which would provide “a ballast to right a commercial ship listing toward overconsumption” (79). Specifically, “Christian morals and republican virtue teach good habits of moderate consumption and personal savings, habits that support commerce by ensuring reinvestment and by preventing overconsumption” (74). In his Lectures on Rhetoric and Belles Lettres, Blair gave his students a guide to rhetorical moderation by crafting a synthesis between Locke's demand for verbal clarity and Smith's celebration of sentimental figures (88).In chapter 4, Longaker turns to Herbert Spencer as “the proper inheritor of the British Enlightenment's integration of ethics, economics, and style” but who, in the end, tracked the “decline and fall of rhetorical style and bourgeois virtue” (101). Spencer's essay “The Philosophy of Style” (1852) is usually remembered for its treatment of language as a source of “friction” which hinders the “machinery” of the human intellect: “the more time and attention it takes to receive and understand each sentence, the less time and attention can be given to the contained idea; and the less vividly will that idea be conceived” (Spencer quoted by Longaker 102). This famous description of the “economics of style” grew out of Spencer's work in industrial engineering and his analysis of the need for efficient communication within large corporations. But Longaker claims that this is actually the least interesting feature of Spencer's analysis of style: “More interesting and more important is Spencer's adherence to the British Enlightenment faith that rhetorical style can facilitate sympathy; will ameliorate humanity, and must advance commerce” (103). This optimism that permeated Spencer's rhetorical economics was a product of his belief in the Enlightenment's theory of historical progress. He believed in the power of capitalism—not so much as an artificial creation of human beings but as a divinely ordained necessity in human evolution. Over time, however, Spencer learned to distinguish biological evolution from social evolution. In the process, according to Longaker, he became increasingly skeptical about the role and significance of individual agency. Ultimately, Spencer's fascination with the mechanisms of a deterministic evolution led him to turn away from rhetorical education and from the imaginative arts all together. As Longaker explains, Spencer “lost faith in the individual's ability to purposefully cultivate bourgeois virtue” (123).The narrative arc of Longaker's survey is clear and perspicacious. Although he examines a limited number of canonical texts in Enlightenment rhetorical theory, by shifting the frame of analysis from epistemology to economics, he succeeds in uncovering in those familiar texts many original and compelling insights. If there is any criticism one might offer, it is that, at times, the narrative is too neat and too economical. Longaker focuses so scrupulously on a progression of ideas that he sometimes neglects complicating issues that—on closer examination—may also turn out to be relevant. For example, he devotes little attention to the influence of the classical traditions of invention and argument on Enlightenment rhetoric. However, one can't help but be curious about how classical notions of scientific discovery and rhetorical advocacy were reconciled with Adam Smith's theory of economic growth in commercial society—which depends on the division of labor and specialization in the labor force (including both physical and intellectual labor). Although it may have distracted from Longaker's central interest by drawing us back to the more familiar grounds of rhetoric and epistemology, the tendency toward intellectual fragmentation—which undermines modern usage of the classical topoi—does seem to be important to any discussion of rhetorical pedagogy and bourgeois ethics. So, for instance, by ending his narrative with Spencer, Longaker overlooks other writers (John Stuart Mill, Henry Sidgwick, Alexander Bain, and John Ruskin, for example) who were preoccupied with responding to Smith's division of labor because of its dangerously dehumanizing implications. The project of reframing public discourse—and specifically, of reframing public argument—in a way that would secure social justice as a constraining value to commercial culture became pervasive to nineteenth-century ethics and economics.Longaker's “rebranding” of Hugh Blair as a “moderate man” who “taught bourgeois virtue to offset the vice of luxury and to prevent the corruption of commerce” (98) is an intriguing claim. But for those of us who are accustomed to reading Blair's lectures against the backdrop of neo-classical rhetoric and eighteenth-century classical education, the argument is not entirely convincing. For example, dating at least to Charles Rollin's The Ancient History (1729), Greek history had been a stage for attacking the commercial decadence of Athenian “popular culture” and for defending an elite “high culture.” Blair's disdain for disputation and for popular oratory and his endorsement of polite belles lettres reenacted a standard trope in eighteenth-century debates about class and economic stratification. Longaker's interpretation of Blair might be more convincing had he acknowledged this historical context—or at least provided greater attention to the way Blair's notion of belles lettres would be mobilized as a class marker.Finally, it is surprising that Longaker grants Richard Whately only a brief reference in his text. Whately was, after all, a major force in nineteenth-century British interpretation of rhetoric and of political economy. A prolific writer, he offered commentary on diverse subjects that seem directly relevant to the question of bourgeois virtue: tolerance and partisanship, charity and covetousness, luxury, argumentative clarity and consistency, humility and moral judgment, and the relationship between reason and passion in persuasive discourse. Granted, any careful examination of Whately on rhetoric, economics, and ethics, would easily fill a book by itself. Still, one suspects that by adding someone like Whately to this discussion the project might have gained an extra level of depth and nuance.Despite these minor disappointments, the bottom line is that Longaker's work stands as essential reading for anyone who is interested in the relationship between rhetoric and economics. In fact, for all of us who face the prospect of spending the remainder of our careers responding to the consequences of a collective investment in Trumpean economics—and at a time in which the Supreme Court has declared that “money is speech”—Longaker's analysis gives us ample motivation to rethink our assumptions about the relevance of Enlightenment rhetorical theory to our twenty-first-century predicament. John Locke, Adam Smith, Hugh Blair, and Herbert Spencer each grappled with moral problems that are surprisingly similar to problems we face today. Rhetorical Style and Bourgeois Virtue may not provide a comprehensive study of the subject, but it is an impressive point of entry that is likely to inspire compelling research for the future.

    doi:10.5325/philrhet.52.1.0102

January 2019

  1. “This New World is not for the Faint Hearted”: Confronting the Many Dimensions of Philippe-Joseph Salazar's Words Are Weapons: Inside ISIS's Rhetoric of Terror
    Abstract

    In Words Are Weapons, Philippe-Joseph Salazar confronts ISIS's discourse and its persuasive effects, arguing the group reset the world order such that “youth run to them,” “cultures are annihilated,” and “energetic propaganda … has taken over our mental horizon and parasitized our language and our discourse.” This essay confronts Salazar's work, prompting consideration of his treatment, and mistreatment, of historical, colonial, and geopolitical dynamics of the terror wars. It draws specific attention to his work on the term “caliphate,” his discussion of terrorism and language, and his inattention to colonial histories affecting people throughout the Middle East and North Africa. It concludes by advocating for understanding Salazar's work in context of omittances of analysis around ongoing coalition building, movements, and protest within majority-Muslim communities around the world. Specifically, it points to ways those movements are building sustainable progress toward the aims Salazar identifies, including peace and antiauthoritarian leadership, while also working toward anticolonial frameworks.

    doi:10.5325/philrhet.52.3.0301

December 2018

  1. Post-truth as Symptom: The Emergence of a Masculine Hysteria
    Abstract

    ABSTRACT This article investigates the formal dimensions of “post-truth” as a discourse. Specifically, I read post-truth as symptom, not as an “era” or “world.” The emergence of this symptom, the post-truth signifier, directs our attention to an anxiety regarding the desire for truth, rather than its presence or absence in public discourse. Based on Jacques Lacan's theory of discourse in Seminar XVII: The Other Side of Psychoanalysis, I argue that the emergence of the term “post-truth” in the popular vernacular epitomizes a masculinized discourse of hysteria. To outline the formal features of post-truth discourse, I draw upon an early use of the term “post-truth” in a 1992 article of the Nation written by screenwriter and playwright Steve Tesich. The article concludes by consulting the critical psychoanalytic writings of Hélène Cixous and Luce Irigaray to better specify the uniquely masculine form of post-truth hysteria and its implications for public discourse.

    doi:10.5325/philrhet.51.4.0392
  2. Guest Editor's Introduction: Toward an Archaeogenealogy of Post-truth
    Abstract

    The theme of this special issue is Post-truth. No doubt it was my exasperation with the terminological state of our collective situation that incited me in the spring of 2017 to settle upon it. What, exactly, does the hyphenated couplet mean or to what does it refer? What is its significance or sense? How is it being used, by whom, for what purpose, and with what consequences—for whom? And if, as was being asserted on nearly every side, we currently find ourselves in post-truth, how might we ever get out, presuming we may one day want as much? The original contributions by Sarah Burgess, James Crosswhite, Jason David Myres, Bradford Vivian, and Eric King Watts published herein go a long way toward answering these questions. In the pages that follow, readers will encounter five different takes on what post-truth is: a dangerously normative scene of address, a contemporary communicative environment and a series of historical philosophical movements, the discourse of the masculine hysteric, an insidious mode of governance, racism's latest word. Readers also will happen upon five different estimations of post-truth's (ab)uses and effects: the depoliticization of #MeToo, babble and echo chamber, the impotence of truth, the rationalization of authoritarian impulses and the death of democracy, and zombie relations and tribal war. As for an exodus, over the course of these pages readers will be gifted words that trace an open: kairos, apophasis, desire, pluralistic deliberation, and ideological critique.For all their significant differences—both substantive and stylistic—there is, however, at least one point on which all of the issue's contributions converge: today we do not suffer a shortfall of truth. Quite to the contrary, we are witness to its excess(es), enabled by a circuitous slippage between facts or alt-facts, knowledge, opinion, belief, and truth. Indeed, few to none today openly profess a brazen and callous disregard of truth; instead, truth tellers all! In view of that fact, I will use the remaining pages of this introduction to briefly develop a thesis and deliver a wager. Thesis: post-truth is a distinct regime of truth singularly suited to late neoliberal governance. Wager: Derrida's deconstruction of the philosopheme truth offers invaluable instruction in the possible undoing of the post-truth regime.“Each society,” Michel Foucault famously noticed, “has its regime of truth, its ‘general politics’ of truth” (1994, 131). I submit that post-truth is the name for a distinct mutation in the “‘political economy’ of truth” in the United States that has been in the making at least since the 1980s, a crucial decade during which neoliberalism began to function as a normative order of reason in public, private, and personal life. Now with other modern regimes of truth, it seems to me, post-truth shares four of five “important traits” to which Foucault attributes their truth effects: “Truth” is subject to constant economic and political incitement (the demand for [it], as much for economic production as for political power); it is the object, under diverse forms, of immense diffusion and consumption (circulating through apparatuses of education and information whose extent is relatively broad in the social body, notwithstanding certain strict limitations); it is produced and transmitted under the control, dominant if not exclusive, of a few great political and economic apparatuses (university, army, writing, media); finally, it is the issue of a whole political debate and social confrontation (“ideological” struggles). (1984, 131) To wit, post-truth as cash cow for print and electronic media and fodder for year-around political campaigning and fund-raising; English Dictionary 2016 Word of the Year; interminable open- and closed-door House and Senate hearings on Russian interference in U.S. elections; the internet, Ken Ham's Creation Museum and Ark Encounter, Breitbart, and the presidential bully pulpit; the birther movement, deep state conspiracy theory, global warming and New Creationism debates, and free speech controversies on university campuses across the country.But there is, according to Foucault, a fifth feature of all modern truth regimes that is conspicuously missing from post-truth. Whereas in all the others “‘[t]ruth’ is centered on the form of scientific discourse and the institutions that produce it” (1984, 130), in the post-truth regime, the form of scientific discourse is displaced by a discourse very different in form and in kind. Of course, what sets scientific discourse or truth claims formally apart from other modes of address is, above all else, the disappearance of the enunciative subject as well as the universalization of its audience. In other words, there is a clear correlation between the value of any scientific claim to truth and the erasure of any and all traces of the “I,” on both ends of the exchange. Not incidentally, that is not the case in the post-truth regime wherein truth value pivots on the degree to which any claim or utterance comports or resonates with individuals' affectively imbued investments, attachments, and identifications. Per the Cambridge English Dictionary, post-truth is “an adjective relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” According to the Economist, post-truths are “assertions that ‘feel true’ but have no basis in fact” (2016). The point is amplified by C. G. Prado in the introduction to his edited collection of essays titled America's Post-truth Phenomenon: When Feelings and Opinions Trump Facts and Evidence: Post-truth is the final step in the misguided move away from objective truth to relativization of truth. If truth is objective, assertions or propositions are true depending on how things are. If truth is relative, assertions or propositions are true depending on how people take things to be. Post-truth is an extreme form of relative truth because in being subjective, it makes assertions or propositions true depending only on how individuals take things to be. (2018, 2) For the time being I wish to defer the complicated issue of the “relativization of truth” in the declared interest of not being distracted from two others. That truth has been individualized or that individuals have become, to borrow a turn of phrase from Foucault, the primary and principal points of the production, application, and adjudication of truth is one important point. That emotion and personal belief are able now to outflank even objective facts and scientific knowledge is another (the claim that literature, for example, has truths to tell has long fallen on deaf ears). Their articulation is decisive: with the regime's inflection, even inflation, of the indefinitely pluralized and individualized enunciative I who, by virtue of strong feeling, is able at any moment not only to recognize or know but, also, to tell or speak the truth, truth is privatized and immanitized, its universal and transcendental dimensions nullified altogether. Hence, what is true for any one person need not be true for everyone or anyone else; what is true for anyone now need not necessarily be true later.This thinking about post-truth as a distinct and consequential mutation in the political economy of truth in the United States prepares one to appreciate an occurrence that easily could be dismissed as insignificant, not worthy of studied reflection. In June 2017 the Fox News network dropped its wildly successful marketing tagline “Fair and Balanced.” Now how is this anything more than a trivial change in—or, for consumers who never bought it, a long overdue giving up on—appearances? “A functional change in a sign-system is,” Gayatri Spivak explained some years ago, “a violent event. Even when it is perceived as ‘gradual,’ or ‘failed,’ or yet ‘reversing itself,’ the change itself can only be operated by the force of a crisis” (1987, 197). It is from this angle that the Fox News network's erasure of “Fair and Balanced” is grasped as indicative of a crisis that may be summarily described as the epistemic drift to post-truth. Telling, too, is the network's new motto, “Most Watched. Most Trusted.” The sequence of the two syntagms is curious in the least, as conventional wisdom would have them reversed for reason of causality: because Fox delivers trustworthy news, it is the most watched network. But that is not the case here: instead the motto reads, because Fox delivers the most watched news, it is (to be) trusted. Even more, conventional wisdom would suggest that when it comes to reporting the news, “most trusted [by its viewers]” (a verb) would be rephrased as “most trust-worthy [for any viewer]” (an adjective modifying the noun or the news content delivered). The movement from one marketing tagline, “Fair and Balanced” (even if only for the purpose of keeping up the appearance of disinterestedness), to the next, “Most Watched. Most Trusted,” intimates the usefulness of the post-truth regime to late neoliberal governance. It is to this relation that I now turn.Elsewhere and on more than one occasion I have written at relative length about late neoliberalism, aspiring to lend specificity to this overused and, all too often, undefined term that typically is asked to carry the considerable weight of an overdetermined context functioning as source, origin, or ground for some phenomenon in question. In the brief compass that is the special issue editor's introduction, a short and schematic summary of it will have to do.One, I follow Foucault's lead by using the term “neoliberalism” as the name for a distinct rationality and corresponding mode of governance that emerged during the second half of the twentieth century. At its most basic, I understand any rationality to be something like a mind-set or habit of thought in accordance to which persons of every sort make sense out of and conduct their daily lives, and I understand governance as the “conduct of [that] conduct,” “at a distance” and carried out by more than juridical means (Gordon 1991, 2). Despite its actually being a complex construction, neoliberalism feels natural or given by nature to those groomed in it. Like other modes of governance, neoliberalism's (soft) power to shape human activity is secured by a whole host of institutions, apparatuses, and knowledges.Now as Foucault explains in his 1979 lectures published under the title The Birth of Biopolitics, twentieth-century American neoliberalism as a rationality materializes as the effort “to use the market economy and the typical analyses of the market economy to decipher non-market relationships and phenomena which are not strictly and specifically economic but what we call social phenomena” (2008, 240). Even more specifically, then, neoliberalism is to be understood as a rationality inaugurated by a migration of economic sense making (for example, the calculus of profit and loss and the principle of laissez-faire) from the private or corporate sphere to the public sphere, from consumer relations in the strict sense to social relations in the general sense. Foucault delivers an illustrative example: In their analysis of human capital … the neo-liberals tried to explain, for example, how the mother-child relationship, concretely characterized by the time spent by the mother with the child, the quality of the care she gives, the affection she shows, the vigilance with which she follows its development, its education, and not only its scholastic but also its physical progress, the way in which she not only gives it food but also imparts a particular style to eating patterns, and the relationship she has with its eating, all constitute for the neo-liberals an investment which can be measured in time. And what will this investment constitute? It will constitute a human capital, the child's human capital, which will produce an income. What will this income be? It will be the child's salary when he or she becomes an adult. And what will the income be for the mother who made the investment? Well, the neo-liberals say, it will be a psychical income. (2008, 243–44) Summarily put, neoliberalism is a rationality that lends market sense even to so-called interpersonal relations and the micro-practices of everyday life.It is crucial to notice, however, that with neoliberalism also comes a determined and determining critique of the state. That is to say, whereas in nineteenth-century classical liberalism laissez-faire functioned as “a principle of government's self-limitation,” in post–World War II America “it is a principle turned against it” (2008, 247). Foucault elaborates: Faced with excessive governmental action, and in opposition to it, the nineteenth century sought to establish a sort of administrative jurisdiction that would enable the action of public authorities to be assessed in terms of right, whereas here we have a sort of economic that claims to action in strictly economic and market (2008, The of market analysis to is the the and, to this demand that the social be and and the of to the of from the to the and or altogether. It also is the rationality by which the of the and primary care is able to make sense. In the of the neoliberal of the state at out the with which it the and, of course, of human and individuals and private as the United she education for public education, personal and interminable for social for public of all for public and knowledge, for use for public is neoliberal of a certain of subject that is my second point. I follow Foucault in to be neoliberal primary the of the during the century and the I also take a is to say, as the primary point of of neoliberal governance. The name Foucault gives to that point of of power is of and the (2008, with to neoliberal governance, Foucault The subject is only as which does not mean that the whole subject is as In other words, the subject as does not an of any with economic It means that economic is the of one will on the of a new It also means that the becomes that power a on to the and only to the that he is That is to say, the of between the and the power on and the principle of the of power over the will be only this of of is the of and the But this does not mean that every every subject is an economic (2008, As Foucault explains in the series of is a subject of interest for the state only to the extent that its conduct is in market and Foucault points out that conduct takes in what he terms “an of on the one in the form of to a series of and, on the in the form of production, to the of or which his to the production of the of (2008, on the one to over which neoliberal have no and on the other “to the of will in their activity a an That is to say, in the market of and to upon laissez-faire makes itself as the by which individuals their and, in the Indeed, what Foucault as of the relationships of the social to the that is, the of neoliberalism is the historical of for also to function to in the care for The of course, is that as is by a in a situation Foucault with to the which happen to and with to the he for (2008, it is not to the neoliberal as but to the that virtue one of the of the neoliberal of the I use the term to a relatively but in I certain that in other and for example, in of in I will be to call late neoliberal and have their to here I to late twentieth-century neoliberalism's to and of in and the this of neoliberal governance, has the his of me that of has a general in how human and conduct in the century. As he it, very of who we of the we are and the of we have this I mean that the of the a of the of our point is to that but human has to as a the sense of the in the political but human now as a new of of in the political what is and in with this but human has been a in neoliberal political the and its terms of analysis have been to the of the has emerged the of the that is grasped at the but … in terms of its are understood less in terms of their of carried on a more in terms of a global economy of and the is a and with yet from a to the body, to be and this gives a in what of the for has the of the is and the is less about of the than it is about Hence, by I mean to point to a rationality that the or or by which or are made to and to others and those and, no by the of any social order or historical the social is for this point I the post-truth regime's with and usefulness to late neoliberal and governance is to the regime of truth whose is on the and of the enunciative I and whose is the and of truth a mode of governance whose primary is but whose primary point of of (soft) power is Indeed, at this point I might it this post-truth is the of has been asserted by more than one and on that it is to the of Foucault and or the and that we find ourselves in this we call post-truth. I one example, have the form of truth most today have no time for or and are to claims about relative other than to its form of truth is of and is in the of Michel Foucault and their from of truth, like Foucault and objective truth and truth to of truth was the in the in historical from modern to I it could be from the In fact, I will my introduction to this special issue to a with a that as a deconstruction will have something important to about how to post-truth well in of its Indeed, the been there from the in the thinking on the trace and the of the the universal of truth is also these the is to on is the It is the of the which is to say, the the not as a an and an as as the of would have it” but, instead, as by the trace of another which never as then, that is not to be grasped in the sense as on a but in the general sense as a of and made the case for in the general sense in and I the of to the the one the the the that is would not as the or opposition which gives them is the most significance of the to as the of the and functioning of an not by any would be the a in the of a trace the other as other in the no would do its and no would as the force of Derrida's is not against and for as Prado and others would have a of the of that classical will not the effort is to at the of both and be it with to or truth. and there is no of or truth the of or truth, even if all of the of or of truth are will also have been the point of Derrida's with a on the of to has this to about the of the and the the transcendental and the is not only the and to a truth whose would with all The or of being in a is no and in with it is the of As long as is or can not be in the … is not The and in this not the of possible in as that is the also is subject to even As The whole point of Derrida's analysis is the being determined and universal in an sense and are and not because are not but because the very of the universal sphere can only be in through like of this the to itself the possible to turn its the and the of the universal to relation that between truth and its also to the relation of and the and the given state of our In this particular historical the at is to against the to to the occasion of the of the in the of (the then, are five very different on the state of our post-truth as a the call to that any in our post-truth our thinking about it both and I want to all of the for their contributions to this issue and my deep to for his and of the

    doi:10.5325/philrhet.51.4.0329
  3. “Zombies Are Real”: Fantasies, Conspiracies, and the Post-truth Wars
    Abstract

    ABSTRACTThis article asserts that post-truth is the name we have assigned to a powerful repetitive mode of discourse that legitimizes conspiracies and anxieties regarding how blackened biothreat bodies will be unleashed upon society. Post-truth signifies a kind of excess and excessiveness wherein grammars of common sense making are overrun. Post-truth indexes a desire for gratuitous violence against norms of civil society—indeed, against civil society itself. Post-truth is not a set of lies. It is a precondition for tribal war. The article sets forth post-truth as a disorienting and frightening “dissemblage” that is driven by fantasies of sovereignty, rituals of militarization, and the colonization of expertise. I outline the formal features of post-truth by examining a docudrama produced by the Discovery Channel called Zombie Preppers. In the end I speculate about how post-truth metastasizes in the social body as “brain damage.”

    doi:10.5325/philrhet.51.4.0441

August 2018

  1. Kant's Philosophy of Communication
    Abstract

    The Enlightenment can be described as an attempt to make reason more worldly in order to make the world more reasonable, and the Enlightenment project is characterized by an unflagging confidence in reason's ability to ensure humanity's progress toward a more peaceful, civilized, and moral social and political order. However, the luminaries of the Enlightenment did not succumb to the naive belief that disembodied reason was capable of exercising an immediate influence on human history. To the contrary, these thinkers recognized that humanity always already mediates between reason and history and that reason only ever becomes efficacious in the world by being at work in and on human beings. Accordingly, they recognized that their attempt to promote human progress could succeed only in and through a program of universal education. The great thinkers of the Enlightenment not only thought deeply about the nature and purpose of education; they also saw their own intellectual efforts as contributions to the education of the human race. Indeed, the great Enlightenment thinkers were driven to serious reflection on their own practice of writing as the vehicle for their overarching attempt to engage, teach, and shape their readers. Though it is now common to describe the Enlightenment as a transition away from humanism's concern with speech, rhetoric, and community toward a one-sided emphasis on mathematics, method, and subjectivity, this characterization is a drastic oversimplification that fails to attend to the necessary and abiding connection between Enlightenment, education, and communication.Immanuel Kant is exemplary, in this context. For though he did not write an independent treatise on rhetoric, he emphasizes the vital role that rational discourse and effective communication play in promoting freedom and morality. Thus, Kant characterizes the Enlightenment itself as an attempt to educate the human race by cultivating in each individual the capacity and courage to employ their own understanding to make rational judgments without relying on the guidance of authoritative opinion or received custom, and he argues that this pedagogical project requires, as its necessary condition, the public use of reason, in which individuals communicate their own considered views to their community. Kant thereby indicates that the Enlightenment is inseparable from the modes of communication that make Enlightenment possible and a fortiori from an account of what modes of communication are conducive to the Enlightenment project.G. L. Ercolini's Kant's Philosophy of Communication takes Kant's account of the connection between Enlightenment and the public use of reason as its starting point. Noting that the public use of reason is nothing if not a way of speaking to and with others, Ercolini's principal thesis is that Kant not only offers “a complex philosophy of communication, but, as it turns out, rhetoric, debate, and exchange emerge as central to his enlightenment philosophy” (2). Ercolini begins by noting that historians of rhetoric have tended to overlook Kant completely or to emphasize his noteworthy criticisms of rhetoric (9). However, Ercolini avers that “a little digging” allows us “to get past Kant's curt dismissals” of rhetoric and reveals that there is, in fact, “much in his work that relies on an important role for speech, rhetoric, communication, and public discourse” (6). Accordingly, Ercolini undertakes the daunting but important task of drawing out the theory of communication underlying Kant's various “discussions of rhetoric, ethics, aesthetics, and style” (2).Ercolini begins her analysis of Kant's philosophy of communication by reviewing Kant's several explicit discussions of rhetoric (chapter 1). She rightly observes that Kant is often quite critical of the art of rhetoric, and she notes that “Kant's objection to rhetoric … is twofold: first, to its deceptive purpose and, second, to its violation of the audience's goodwill and autonomy” (33). That said, Ercolini emphasizes that Kant's criticisms of rhetoric do not prevent him from acknowledging the need to speak well, with practiced eloquence and measured style (40). Indeed, Kant appends an important footnote to his most famous and trenchant critique of rhetoric in which he praises the figure of the Ciceronian orator, who speaks “without art and full of vigor” (40). In the final analysis, then, Kant's explicit discussions of rhetoric are ambivalent. Kant is critical of rhetoric, to be sure, but he also points beyond rhetoric to a mode of speaking that is both praiseworthy and salutary. Thus, Ercolini concludes, “Kant's treatment of rhetoric, albeit confounding and requiring much patience, ends up opening possibilities for distinguishing good from bad rhetoric” (41). The remainder of Ercolini's book is devoted to exploring these possibilities in an attempt to develop “a Kantian account of what could be considered as a positive role for rhetoric” (34).Schematically, Ercolini's analysis of Kant's philosophy of communication seems to fall into three parts: one that deals with the practical significance of Kantian rhetoric (chapters 2–3), one that deals with the aesthetic characteristics of Kantian rhetoric (chapters 4–5), and one that begins to develop an account of what Ercolini calls “rhetorical judgment” (conclusion). In the realm of the practical, Ercolini first examines Kant's interest in and analysis of popularity (chapter 2) and then turns to a more direct examination of the moral significance of rhetoric (chapter 3). Ercolini's treatment of Kant's account of popularity is one of the strongest and most important sections of the book. Noting Kant's well-known criticism of popularity in the Groundwork for the Metaphysics of Morals (77–79), Ercolini illuminates this criticism's place within Kant's broader critique of Popularphilosophie, on one hand (81–87), and his own attempt to clarify, popularize, and promote the Critique of Pure Reason by publishing the Prolegomena to Any Future Metaphysics, on the other (60–77). Ercolini's central claim is that Kant is critical of the pursuit of popularity for its own sake but that he also recognizes the need to popularize his own thought. Of course, Kant is well aware that it is difficult to navigate between the demand for rigor and well-groundedness and the demand for clarity and accessibility, but Ercolini concludes that he sees the attempt to meet both demands as one of the central tasks of philosophical communication.Chapter 3 turns from an examination of popularity to an investigation of the normative principles that ought to govern the quest for popularity. In taking up the relationship between Kant's moral philosophy and his philosophy of communication, however, Ercolini turns away from what she describes as the “strict and morally rigorous Kant,” who “is interested in determining the a priori principle of moral action divested of any particularities, experience, or other intervening factors”, to what she describes as “another ethics in Kant”—“an other-ethics,” “an ethics of the empirical,” “an improper ethics” (92, 106, 104). Ercolini's claim is that Kant's anthropological writings reveal an approach to ethics that is “anchored in the realm of the contingent, the situational, and the momentary” (93). On Ercolini's reading, this “improper ethics” corrects for “the radical interiority of the categorical imperative” by offering an account of the human as necessarily directed toward and obligated by the community in which he or she abides (110). And precisely because it orients one toward community, the “other side” of Kant's ethics both demands and describes forms of communication fitting for moral community, as Ercolini demonstrates through a fascinating analysis of Kant's concrete discussions of communal dining (115–20).After completing her examination of the “practical” side of Kant's philosophy of communication, Ercolini turns to the “aesthetic” side in order to consider the role of Kant's aesthetic theory (chapter 4) and his account of style and tone (chapter 5). Chapter 4's overarching goal is to explain why Kant ranks poetry above rhetoric in the hierarchy of the fine arts. Ercolini argues that a careful analysis of Kant's argument reveals that both poetry and rhetoric can provoke a lawless and disordered relation between the cognitive capacities but that both can also provoke a lawful and harmonious free play of the faculties (154–64). Accordingly, Ercolini once again concludes that Kant's aesthetic theory points toward a positive account of rhetoric, his explicit criticisms of rhetoric notwithstanding.Chapter 5 offers an important analysis of Kant's account of style and tone. Regarding style, Ercolini stresses Kant's recognition of the need to balance logical and aesthetic perfection in order to achieve a “perspicaciousness” that is conducive to true popularity (167–75), while avoiding a fashionable, enthusiastic, and affected style that undermines rational autonomy (175–81). Whereas style can and should engage the understanding, Ercolini argues that Kant thinks that tone necessarily engages the affects (186). Thus, Kant's account of tone is primarily negative in orientation—he emphasizes the need to avoid a “superior” tone that smacks of “elitism, where the philosopher is one of the few who uncovers the secret of philosophy and, as such, holds a superior position over the many who have no such direct access” (193). And yet this negative posture points beyond itself to Kant's commitment to a way of speaking that “facilitates understanding and encourages engagement and exchange” (197).In her conclusion, Ercolini seeks to draw the insights from the preceding chapters together in order to offer an account of Kant's Enlightenment legacy. She pays particular attention to Kant's popular essays. Drawing out their historical context, she characterizes these essays as “argumentative moments in dynamic and lively debates” that describe, theorize, and establish “the communicative space of a vision of politics focusing on public modes of engagement” (202, 200). Ercolini concludes that Kant's popular essays reveal an implicit theory of what she calls “rhetorical judgment,” that is, the “practices of submitting one's thought to the public realm, achieving balance between rigorous examination … and aesthetic perfection” in order to attain true popularity (215).Having offered an overview of Ercolini's argument, I conclude this review by developing three critical suggestions in hopes of inspiring further reflection on the nature, meaning, and significance of Kant's philosophy of communication. The first critical suggestion concerns Ercolini's treatment of Kant's ethical theory. As noted above, Ercolini's treatment of Kant's moral philosophy turns on her distinction between Kant's account of a pure and abstract ethical theory grounded in the categorical imperative and the “impure” and therefore “improper” ethics that Kant presents in his anthropological writings. Though Ercolini is right to claim that scholars have tended to emphasize the former at the expense of the latter, she goes too far in her own attempt to correct for the scholarship's one-sidedness. For Ercolini goes so far as to claim that it is possible to read Kant as grounding morality in anthropology (106). However, the mature Kant consistently maintains that the categorical imperative is and must be the foundational principle of human morality. This observation is not intended to discredit Ercolini's claim that Kant's anthropological writings shed important light on his understanding of communication—they surely do—but it does call Ercolini's way of drawing a sharp distinction between two different “sides” of Kant's ethics into question. It would be productive to further develop Ercolini's careful examination of Kant's anthropological writings by exploring the important and vital connection between Kant's philosophy of communication and his account of the nature and significance of the fundamental principle of morality, that is, the categorical imperative.A second critical suggestion has to do with Ercolini's way of abstracting from Kant's account of reason as spontaneous, free, teleological, and moral. For Kant, the categorical imperative is grounded in reason. The moral law is always reason's moral law, and reason always already demands that morality be efficacious in the world of lived experience. This demand is root and fruit of Kant's account of the highest good, and it ultimately takes the form of an obligation to establish what Kant describes, variously, as a moral world, a kingdom of ends, and an ethical community. Attending to Kant's account of reason suggests that the categorical imperative, as reason's moral law, is always already bound up with concerns with and interests in the well-being of the community. Indeed, Kant emphasizes the importance of speech, communication, and the public use of reason at least in part because these activities are conducive to the realization of the highest good in the world. Accordingly, we do not need to turn away from Kant's “proper” ethics in order to explore the connection between morality, community, and communication. Ercolini's account of the role of communication in humanity's social and political life might benefit from further reflection on the central role that the highest good plays in Kant's moral theory.A final critical suggestion concerns Ercolini's treatment of the Critique of Judgment. For, though Ercolini offers a general summary of Kant's project in this work and a careful analysis of Kant's account of the relationship between poetry and rhetoric, she overlooks several other important and explicit discussions of communication that Kant offers in the third Critique. In particular, an account of Kant's philosophy of communication would benefit from a discussion of Kant's claim that judgments of taste are characterized by their universal communicability, of Kant's account of genius as an artist who is characterized by a special talent for a unique mode of communication, and especially of Kant's suggestion in CPJ §60 that beautiful art is capable of contributing to social and cultural progress by facilitating communication and sympathy between different social classes. Ercolini's discussion of the third Critique is helpful so far as it goes, but this work contains more resources for developing a complete account of Kant's philosophy of communication than Ercolini suggests.In the final analysis, Ercolini's treatment of Kant's philosophy of communication is clear, original, and provocative, and it pursues a number of important questions that are typically overlooked in the Kant scholarship. Kant's Philosophy of Communication makes an original and timely contribution to the scholarship. It will be of interest to scholars working on Kant's social and political theory, and it will be required reading for anyone interested in Kant's understanding of speech, rhetoric, and communication.

    doi:10.5325/philrhet.51.3.0315

February 2018

  1. The Persuasive Force of Demanding
    Abstract

    ABSTRACTDemanding is a fundamental rhetorical strategy for marginalized groups, but recent rhetorical theories of demanding have not explained how speakers can design demands that influence addressees to accede. Although psychoanalytic and decolonial theories have identified constitutive functions, they have not explained how speakers can design demands that pressure addressees to accede, and while speech act theories have explained specific kinds of demands, they have not synthesized insights into a model of demanding generally. We draw on normative pragmatic theory to argue that speakers design demands that generate persuasive force by openly making visible their intent to influence addressees to accede and bringing to bear a reciprocal obligation for themselves and addressees to live up to the norm of “right makes might.”

    doi:10.5325/philrhet.51.1.0050
  2. Rhetoric and the Gift: Ancient Rhetorical Theory and Contemporary Communication
    Abstract

    As we so often trip about and lose our breath over speaking precisely to “what is rhetoric(al)?,” it should come to no surprise that being asked what we want of rhetoric, of language, of an other (in language) moves us to fidget, even brings us to blush. But if we pause with these questions, lips parted without yet the words to answer, we may notice a peculiar craving that churns before the naming. We want of rhetoric—but what? We are compelled toward rhetoric—whereto? We seek in rhetoric—for? If this desire, what Hannah Arendt calls an appetite for love for its own sake, refers to the will to “have and to hold,” our love in/for/through rhetoric always seems to slip from capture. So much so that after a whirl of scholarship that attempts to wed or to divorce rhetoric from a definitive purpose, from its technē, we must now let the lids of our eyes fold into a softer gaze. What do we want of rhetoric? At last, it spills over: “I want you to be.”1We are invited into this vulnerability, to voice such a confession, in Mari Lee Mifsud's Rhetoric of the Gift: Ancient Rhetorical Theory and Contemporary Communication. This book—itself a living form of rhetorical gift/giving—in some way revisits very traditional themes of the ethics and sociality of communication and does so within the canonically sanctioned context of classical antiquity. That said, it possesses a far more adventurous spirit than do missionary readings of Aristotle's Rhetoric. For Mifsud, the possibilities of gift/giving in communication spread beyond exchange and art; she explores rhetoric's gift/giving as “prior to and in excess of art, not as some rudimentary system of relating that awaits systematic and philosophical development, but as some thing, some event, some movement, other than art, other than technē, incommensurable even, meaning outside the system of exchange altogether, beyond exchangist figures, meaning other than signification, other than symbols, yet always already within and functioning” (3–4). In these first pages, Mifsud gently loosens rhetoric from the grip of its application. Should we not want it for our own desired ends, should we let it move, rhetoric in/as/through gift/giving gives back to us new ways of thinking about communication as in and outside of word exchange, both stirring inside and brimming over technē.Among the multiple gifts/givens that “rhetoric of and as gift” offers is that it frees us to openly explore the relationship between language and love, two creatures who have long been twisted together in the corner. Love in/for/through rhetoric is spoken just above a whisper by Mifsud (such secrecy may be well matched to the ethereal relationship she draws between rhetoric and the gift). “What Aristotle himself called happiness, Cixous, jouissance, Schrag, love, Spivak, care, and Johnstone, freedom” is draped by her more explicit elaboration of “giving rhetoric” as poiesis, creative and generative practice (11). In this vein, Mifsud gathers her chapters around three interlaced topics: 1) creative rather than technical critical orientation; 2) the gift's sacrifice for/by communication; and 3) gift/giving rhetoric as relationality that makes way for the polis. She takes up these topics through an examination of Homeric gift/givens in Aristotle's Rhetoric that have up to this point been a hushed dimension of the field's work. In so doing, Mifsud both explains (in excess) and performs (poetic) rhetoric of and as gift, giving way to a “creative consciousness, capable of what Cixous calls “Other-love” (148). In short, Mifsud's articulations of the “and” that dwells between “rhetoric and the gift” allows us as critics and citizens to imagine and practice love in language by letting whatever is other be.An aside dedicated to (the technē of) exorida, the (art of) beginning, and a moment for reaching shared understanding: it would both betray and misrepresent Mifsud's insights to here tidily align each chapter with creative historiography, sacrifice, and givens in the polis. As she is committed to letting the poetic emerge and exhibit, Mifsud's footing in her project is not steady, and the reader swerves behind her shifts. Therefore, this review wanders more thematically than chronologically. It slides amid subjects, and it invites further wandering. Yes, the task of “review” remains at hand, however the occasion calls, too, for embracing logos as “a gathering,” an “invitation to you to see what you might see, to be free, … to imagine all the more to be imagined” (55). Echoing what is familiar but doing so in a way that allows what is being said to nonetheless be experienced as new is, after all, the function of Homeric poiesis.2Mifsud continuously pronounces distinctions between creative and technical orientations, between Homeric and technical rhetoric, and so tempts her readers to believe that there must be some contest between rhetoric that is contained and rhetoric that is allowed to be in excess; however, she is very clear throughout her book that poiesis is not anti-technē. That is, poetic gifts/givens pulsate in carefully composed expressions and, at the same time, exceed them. Her traversing of these planes, as she all the while welcomes any surprise that comes from their movements, indicates a creative rather than technical orientation toward thought, language, and other, fully appreciating the gift rather than reflexively tucking it behind organization and argumentation. This is not to say that operating from a technical orientation erases the poetic; it simply emphasizes a means-to-an-end approach at the expense of letting the poetic come into view. As Mifsud puts it, technical thinking/writing/acting entails “an exacting efficiency to achieve the end of reason” without yielding to its excess (19).Mifsud articulates this difference in the first chapter through a focused comparison of how Homer and Aristotle have been historicized as rhetorical figures. Here she takes issue with technical historiographical interpretations of Homer, which depict him as “being a poet with a run-on style” and lacking rationality. Technical language reveals “a complex mind capable of abstract and critical thinking,” and thus Homer is seen as “primitive” (20). The technical historiographic interpretations of Homer are not just considered “technical” because of their emphasis on technē (for Homer's so-called failure to contribute a technē of rhetoric may be attributed to the mistake of counting him among rhetoricians to begin with) but because they measure Homer against Aristotle's view of rhetoric, certain defined preconditions for the rhetorical, and the particular demands of the polis. That is, evaluations of Homer on these grounds affirm the authority of Rhetoric and position Homer as the negative, the other whose form can only be traced recognized when aligned with what forms of rhetoric are presumed proper (21–22). Mifsud asks what an affirmative attitude toward Homer would offer to rhetoric: reconsidering Homeric gifts/giving and their relationship to language and being blends and blurs the borders of rhetoric solidified by technē, fixations on the logical, the figurative, and the representative (25–26). She spends the remaining chapters of the book performing a “creative historiographic” approach for the purposes of exploring how Homer contributes otherwise to our understanding of rhetoric. Put differently (here she borrows from Deleuze), Mifsud seeks to “deterritorialize” what we know of rhetoric, all the while appreciating that ultimately rhetoric will be “reterritorialized” by way of technē (28). “Such a creative orientation toward history and theory writing allows for rhetoric, in acknowledgment and performance of the gift, to offer a return to itself to and in excess of exchange” (30).Commitment to a creative orientation to the rhetorical calls for giving (in)to the excess of language and yielding to the multiple experiences a poetic rhetorical act makes possible; such an orientation immediately transforms the relationship the rhetor has with words, who is no longer bound up by purpose or utilization but allowed to roam. It also transforms the rhetor's relationship with the addressee for whom the words were uttered. Poiesis puts to bed any expectations that a message or meaning is transmitted or even merely “understood;” instead, language (and the other sharing in it) enjoys the loving liberty that comes from being let to be. Mifsud describes this “hospitable” rhetor in Deleuzian terms as no longer an author but a production studio undergoing wholly creative labor without method or rules (146). And, for hospitality's sake, the giving rhetor/rhetoric as gift must demand some sacrifice. Sacrifice “informs the gift and is an effect of the gift. To give requires sacrifice of some sort, for to give is to give away, to let go” (95). A creative relationship to rhetoric requires a radical openness to/with language, as it requires letting the other pull from our words whatever he or she sees in the expression without the rhetor burdening him or her with what it really means, and thus Homer is the personification of this giving.Specifically, Homer plays host to Aristotle. Homer is referred to and relied on throughout the Rhetoric, but he is not exactly paid homage (95, 100). Sacrifice explicitly requires the giving away of goods hard to come by and a giving away of self—Aristotle sacrifices Homer by “circulat[ing] only the thinnest slivers of Homeric doxa,” compressing vivid scenes from his epics into “sound bites” that fit the defined purpose of rhetorical technē (96), and by sacrificing the “poet” himself to “the new signification of rhetor, more in line with the norms and needs of classical technē” (100). Mifsud is very clear that Aristotle's sacrifice of Homer, Homeric givens, and poiesis “should not be considered an abuse of Homer. Homeric hospitality is unconcerned with exploitation by the one in receipt of its gift, and by virtue of poiesis, even though the poetic is reduced by Aristotle to prose more fitting for the technical, “we have no ‘true’ Homer' … to recover” (96). Homer, agnostic toward himself and his creation, makes his offerings without acknowledgment as such or obligation to reciprocate or to receive in any so-called appropriate manner (the sort of offering Aristotle names kharis in his Rhetoric). Aristotle's appropriation of Homer marks the taking place of giving rhetoric, and just as Homer's epics inhabit Aristotle's Rhetoric (however subtly), just as poiesis sighs between technē's articulations, the gift/giving gives rise to and nurtures the rhetorical.Nonetheless Mifsud remarks that our memory of rhetoric's foundations in the gift/giving has faded. Its appearance has been stamped over repeatedly by “procedural operation” and “technical knowledge,” even in the polis, the place where men supposedly show themselves for who they truly are (103). At this point, after insisting for over one hundred pages that poiesis has never really abandoned rhetoric, even if it just faintly glows in the face of technē, Mifsud mourns poiesis as if it has been lost, given away to the “service of technē.” Its dissolution in our interactions with others is tragic: “Things and people in a polis culture are related through distant, abstract mechanisms of power rather than personal relations, through technical proceduralism and utility more so than through hospitality and honor.” The forfeiting of the poetic to the technical not only restrains creativity capacity and limits our access to worlds yet known through language but also transforms communication from a medium through which we come to know and love the other into a barrier wedged between the self and other (103).With the erosion of rhetoric as gift/giving by “end-driven goals,” the other does not appear at all except as a commodity, one whom the rhetor seeks to win over, to persuade, to possess as a means to securing the rhetor's own ambitions and aims. In sum, rhetoric drained of the poetic, rhetoric made into merely “a technical apparatus to secure judgment,” is rhetoric drained of its ethical and genuinely political dimension (104). This dramatic warning against forgetting Homer raises some crucial questions about the polis in the midst of the field's ongoing romanticization of civic discourse, democracy, and justice. Mifsud grants that these matters are indeed worthy of attention but maintains that they neither can nor should dictate rhetoric's expanse (104). It would be fair to say that Mifsud does not ask that we abandon our idealistic vision of the polis but to embrace it more tightly, and forging such intimacy, she suggests, is possible only by recognizing the limits of technē and reaching into its excess, where the poetic lies in waiting.In the latter portion of her book, Mifsud is most lucid about the stakes of her appeals to recover rhetorical gift/giving. When the rhetorical is curbed by a sought-after result, when the other is not to be seen or acknowledged through rhetoric but possessed by it for the purpose of policy, allegiance, lawfulness, equality, and so forth, the ethical and political relations made possible in and through language are compromised. It is beside the point that these purposes may be valuable or good; “possession” is the operative phrase: renouncing Homeric poiesis directs our visions and capacities only toward a “particular order of things” at the expense of recognition of the other qua other and at the expense of recognizing language as such.3 It feels as though Mifsud is calling for rhetoricians to reclaim the poetic in order to remember rhetoric's origins in the gift, thereby radically rethinking what sort of inquiry rhetoric should take up and how we engage in our questions together through the written and spoken word. Do we revitalize the subject of style? Are we now obliged to open our understanding of publics in a way that intimates rhetoric gift/giving? Maybe. Whatever instruction Mifsud leaves to her reader is confused by her compulsory bow to Derrida's critique of gift giving (127, 139–43, 161). “The archaic Homeric gift economy is not our savior,” she assures (143).But if the rhetorical is concerned with the question of language and (love of) the other, why not heed Homer's example as host? Mifsud's most compelling contribution is a critique of the ways we indefinitely affix argument, persuasion, policy, and democracy to rhetoric's art; or, put differently, the ways in which we have only asked after how language can serve our self-determined appearances or preconceived designs and purposes. The gift/giving rhetoric requests at last (as it always has) to let the question of language—language as a question—surface, to let it shimmer in the expression of the other, to let it ring in the other's voice. True, this is a matter of love. Never mind that gifts may implicate language or the other in a reciprocal exchange. Should we be wary to let language in turn give voice? Through this thesis we approach a Levinasian dream, whereby the other finds himself in (the other's) expression, and the other is recognized in an intimate state, already giving of herself. This is not obligation so much as a joining, a touching and being touched. Mifsud is thus too humble in her final appeals: the spectacular transformation of our relationship to language that Rhetoric and the Gift performs—throwing back into question what we know/that we have ever actually known/whether we can ever know rhetoric's potential—is the necessary beginning of loving an other and of loving the world.

    doi:10.5325/philrhet.51.1.0091

November 2017

  1. Money, Relativism, and the Post-Truth Political Imaginary
    Abstract

    ABSTRACT Walter Benjamin's warning against unphilosophical “astonishment that the things we are experiencing are ‘still’ possible” has new urgency in the face of real estate developer and reality-show host Donald Trump's surprise victory in the presidential election of 2016. Philosopher, sociologist, and cultural theorist Georg Simmel's 1900 magnum opus, the Philosophy of Money, provides valuable orientation at a moment when the expectation that public discourse must be oriented by norms of truth and accuracy is under siege—not least by those who ascended to power openly denigrating the value of expertise and the specialized knowledge long regarded as essential to modern government. Trump has an instinctive grasp of Simmel's decisive insight that “money is the strongest and most immediate symbol” of the cynical truism that “the only absolute is the relativity of things.” Situating philosophy at the limits of disciplinary ways of knowing, the Philosophy of Money develops a modernist, performative strategy of thought that turns relativity into a philosophical resource. It can help us to counter the dissolution of the ideal of veracity in an era of absolutized marketing by disentangling thought from narratives of rational progress that obscure its opposite and interrogating the limitations of the professionalized ordering of knowledge practices in which expertise continues to be produced and maintained. Simmel's strategy for embracing the fragmentation, multiplicity, and uncertainty of human experience may thereby help us address the complexity and ambiguity of a historical situation growing increasingly surreal as techno-scientific progress goes hand in hand with post-truth politics.

    doi:10.5325/philrhet.50.4.0483