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November 2012

  1. “This Ain’t the Ghetto”: Diaspora, Discourse, and Dealing with “Iowa Nice”
    doi:10.13008/2151-2957.1140
  2. Power and Discourse: Silence as Rhetorical Choice in Maxine Hong Kingston's The Woman Warrior
    Abstract

    Relying heavily on Michel Foucault's discussions of meaning-making artifacts and Cheryl Glenn's 2004 book-length work on silence, this essay places Kingston in the context of post-structuralism while also emphasizing that her “silent” form reflects the culture and power structure within which her characters live and from which Kingston comes. Kingston's The Woman Warrior expresses silence in three distinct ways: suppression by self-restraint, suppression by force, and suppression in translation. Using these three avenues of exploration, I argue that rhetorical theorists must address the silence(d) parts of language exchange in order to create fuller understandings of the meaning-making attributes of signified language use and as a means of reducing the privilege of the spoken/written. A re-exploration of a previously discussed text such as Kingston's is relevant to provide insight into this newly rejuvenated conversation about silence in rhetorical play.

    doi:10.1525/rh.2012.30.4.375
  3. Alcune riflessioni sull' ἐνάργεıα dall' Ars rhetorica di Pseudo-Dionigi di Alicarnasso
    Abstract

    Many modern scholars have studied in detail the phenomenon of vividness (gr. ἐνάργεıα; lat. evidentia) in ancient rhetorical texts; however, they have neglected to examine two important testimonies included in an Ars rhetorica ascribed to Dionysius of Halicarnassus, but in fact to be ascribed to an anonymous rhetorician who probably lived in the third century AD. In these two passages the anonymous rhetorician faces some issues concerning the stylistic evidence that have not been previously studied. He analyzes the relationship between the vividness of the text and the use of everyday language, aimed to enhance realistic effects of discourse. This paper aims to present a detailed analysis of the comments offered by the anonymous rhetorician, that will help to define some peculiar aspects of stylistic vividness of the language in discourse.

    doi:10.1525/rh.2012.30.4.339
  4. Review: Classical Greek Rhetorical Theory and the Disciplining of Discourse, by David M. Timmerman and Edward Schiappa
    Abstract

    Book Review| November 01 2012 Review: Classical Greek Rhetorical Theory and the Disciplining of Discourse, by David M. Timmerman and Edward Schiappa David M. Timmerman and Edward Schiappa. Classical Greek Rhetorical Theory and the Disciplining of Discourse. Cambridge: Cambridge University Press, 2010. 192 pp. ISBN 9780521195188 Rhetorica (2012) 30 (4): 457–460. https://doi.org/10.1525/rh.2012.30.4.457 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Twitter LinkedIn Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Review: Classical Greek Rhetorical Theory and the Disciplining of Discourse, by David M. Timmerman and Edward Schiappa. Rhetorica 1 November 2012; 30 (4): 457–460. doi: https://doi.org/10.1525/rh.2012.30.4.457 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. © 2012 by The International Society for the History of Rhetoric. All rights reserved.2012 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.1525/rh.2012.30.4.457
  5. Toward Explaining the Transformative Power of Talk about, around, and for Writing
    Abstract

    This article provides an initial approach for capturing moments of talk about, around, and for writing to explain why writing groups and writing conferences are so often considered “transformative” for the people involved. After describing the widespread and yet disparate transformations so often attributed to collaborative writing talk, I introduce applied conversation analysis (CA) as a method for getting at what is often difficult to identify, document, and explain: the intricacies of moments that underlie, if not directly account for, transformations. At the core of this article, I present a case study of a writer, Susan, and tutor, Kim, and analyze their talk and embodied interactions around writing. In particular, two sequences of their talk—the first an example of “troubles telling,” or attending to a reported trouble (Jefferson, 1981, 1984, 1988) and the second an enactment of humor that names asymmetrical power relations (Holmes, 2000)—illustrate the ways in which building affiliative relationships might allow for naming and poking fun at, if not restructuring, power relations. Further, self-reports from interview data indicate how the occasions of talk between Susan and Kim mark shifts in thinking about themselves, their writing, and their commitments—shifts that can be attributed to their relational, affiliative interactions and that provide supporting evidence for the transformative power of collaborative writing talk.

    doi:10.58680/rte201221826
  6. The Multimodalities of Globalization: Teaching a YouTube Video in an EAP Classroom
    Abstract

    This article examines the ways in which a multimodal text—a YouTube video on globalization and business—was mediated in two English for Academic Purposes (EAP) classrooms, and how these mediations shaped the instructor’s and her students’ meaning-making in specific ways. I first explore the complex multimodal discourses involved with this particular video and present my own reading of it. In addressing the instructor’s and students’ engagements with this video, I adopt a mediated discourse analysis approach to examine their classroom discourses that interact with the social circulation of a globalization discourse featured in this multimodal text. A conversation with the participating instructor, who articulates several issues including concerns about the possible politicization of her classroom if certain approaches to texts are used, is also presented and used to examine her subsequent approach with her students in the second class. I discuss the ways in which social actors take up discourses differently, and conclude by exploring the possible classroom practices that can address an increasingly multimodal curriculum.

    doi:10.58680/rte201221825

October 2012

  1. The Concept of Choice as Phallusy: A Few Reasons Why We Could Not Agree More
    Abstract

    “We argue that abortion discourse on all sides has been too rational and, more importantly, that this rationality has been defined in a male-oriented way.”

  2. Book Review: Emmons’ Black Dogs and Blue Words
    Abstract

    “Emmons’ discourse-centered approach examines the interrelationships of personhood/gender/mental health and illness and demonstrates how language shapes and reflects gendered depictions of the depressed self.”

  3. 14: Computers & Writing 2012, ArchiTEXTure
    Abstract

    Introduction Computers & Writing 2012, ArchiTEXTure Meagan Kittle Autry , North Carolina State University Ashley R. Kelly , North Carolina State University Articles To Preserve, Digitize, and Project: On the Process of Composing Other People’s Lives Jody Shipka , University of Maryland, Baltimore County Attaining the Ninth Square: Cybertextuality, Gamification, and Institutional Memory on 4chan Vyshali Manivannan , Rutgers University Expanding the Available Means of Composing: Three Sites of Inquiry Matthew Davis , University of Massachussetts Boston Kevin Brock , North Carolina State University Stephen McElroy , Florida State University The Role of Computational Literacy in Computers and Writing Alexandria Lockett , Pennsylvania State University Elizabeth Losh , University of California, San Diego David M Rieder , North Carolina State University Mark Sample , George Mason University Karl Stolley , Illinois Institute of Technology Annette Vee , University of Pittsburgh Composing in the Dark: The Texture of Light Painting Jennifer Ware , University of North Carolina, Chapel Hill Designing Digital Texts in/for the Classroom Sarah C. Spring , Winthrop University Keynotes Composing Objects: Prospects for a Digital Rhetoric Alex Reid , SUNY Buffalo Knowledge Cartels versus Knowledge Rights David Parry , University of Texas at Dallas Performance Silent Beacon Thomas Stanley, George Mason University and Erica Benay Fallin, George Mason University Reviews The Insect Technics of Rhetoric: Review of Jussi Parikka’s Insect Media Jeremy Cushman , Purdue University Remaking the Future of Multimodal Composing by Examining its Past Jenna Pack , University of Arizona Losing the Heart: Sherry Turkle’s Alone Together Bradford Hincher , Georgia State University (A Much Needed) Spotlight on Delivery: A Review of Ben McCorkle's Rhetorical Delivery as Technological Discourse Mariana Grohowski , Bowling Green State University

  4. Rhetoric, Rationality, and Judicial Activism: The Case of Hillary Goodridge v. Department of Public Health
    Abstract

    ABSTRACT This article considers the relationship between rhetoric and judicial activism. A term first coined by Arthur Schlesinger Jr. in 1947, the charge of judicial activism has become ubiquitous in modern political and legal discourse, frequently leveled at judicial opinions with which one disagrees. Despite focused attention from legal scholars in recent years, the term continues to defy easy definition. After surveying the relevant legal scholarship on judicial activism, this article considers a widely decried example of activism in action. Taking the 2003 case of Hillary Goodridge v. Department of Public Health as a case study, the authors examine the five judicial opinions, paying particular attention to how each justice justifies his or her decision with recourse to one of three rhetorical forms (legal analysis, the discourse of science, and public consensus). We conclude that the legitimacy of judicial activism is a function of particular rhetorical forms (and not others).

    doi:10.1080/15362426.2012.697681
  5. Shakespeare and the Cultural Capital Tension: Advancing Literacy in Rural Arkansas
    Abstract

    A multi-faceted Shakespeare festival in a small town in rural east central Arkansas, part of a larger Community Literacy Advocacy Project, represents a concerted effort to alter the discourse of decline in this economically troubled region, but it also raises some challenging issues about how such projects distribute social and cultural capital among their participants.

    doi:10.25148/clj.7.1.009381
  6. Gambian-American College Writers Flip the Script on Aid-to-Africa Discourse
    Abstract

    This article analyzes a group of Gambian-American college writers creating an alternative public to challenge the patronizing norms operating in prevailing “aid-to-Africa” rhetorics. These young rhetors evoked performative genres and hybrid discourses so that members of their local public (the African nationals, African American professionals, white educators, fellow students, Muslim elders, conservative Christian community leaders) might themselves embody more productive self-other relations as they considered together the issue that drew them together publicly: the often hidden and insidious ways that cultural gender norms limit young African women’s ability to thrive, whether in the U.S. or in the Gambia.

    doi:10.25148/clj.7.1.009380
  7. Keywords: Community Publishing
    Abstract

    Community publishing" sounds like a relatively quaint thing. In fact, the quaintness is built into the term "community. " As Raymond Williams noted in his Keywords, "community" has always been a "warmly persuasive word" that "seems never to be used unfavorably" (76). Joseph Harris, who builds on and applies William's definition to composition classrooms, gives two warnings about the use of this "vague and suggestive" term (99-101). First, community can be any group, any discourse community, and thus floats as a relatively empty signifier. The second use of "community" distinguishes one group as insiders who have shared purpose, language, and experiences in contrast to others. While more descriptive, Harris notes how this concept of community often glosses over the internal tensions and differences we know to exist in all communities. In Tactics of Hope, Paula Mathieu looks for a term to describe her work outside the university, also expressing dissatisfaction with "community. " She settles for "street" because "its problems seem generative"(xiii). Most scholars and most of our students live in what they call communities, not in the streets; the street denotes a place outside the university that isn't always warm and favorable.

    doi:10.25148/clj.7.1.009386
  8. Community Literacy and the Rhetoric of Public Engagement by Linda Flower
    Abstract

    Community Literacy and the Rhetoric of Public Engagement spotlights her experiences with Pittsburgh's Community Literacy Center (CLC), an innovative project in community literacy initiated in 1990. The 2008 book details a rhetorical model of engaging the privileged and marginalized voices of community leaders, academics and urban teens into meaningful dialogue that values all perspectives and embraces differences as valuable resources. According to Flower, the discourse of academic cultural critique has taught "us how to speak up [and] speak against" (2 original emphasis). However, what we lack and what this text provides is a model that teaches us "to speak with others [and] to speak for our commitments [] for a revisable image of transformation" (2 original emphasis).

    doi:10.25148/clj.7.1.009388
  9. Gaming/Writing and Evolving Forms of Rhetorical Awareness
    Abstract

    This article on digital writing identifies a range of genres that are employed by gamers, many of which evince dialogic rhetoric. Such discourse offers potential to decenter group power relations and thus suggests an opportunity to promote a democratic classroom.

    doi:10.1215/15314200-1625262
  10. Rhetorical Delivery as Technological Discourse: A Cross-Historical Study, Ben McCorkle: Carbondale: Southern Illinois University Press, 2012. 215 pages. $35.00 paperback.
    doi:10.1080/07350198.2012.711204
  11. Colin Powell's Speech to the UN: A Discourse Analytic Study of ReconstitutedEthos
    Abstract

    Using Colin Powell's 2003 pre-war speech to the UN as a case study, this essay illustrates ways in which discourse analytic methods can serve investigations of constitutive rhetoric. Prior to the speech, Powell's reluctance to go to war and his skepticism of the need for military action in Iraq was well known. His conversion to the administration's position was key to the persuasiveness of the speech. Thus, within the speech he needed to reconstitute his ethos from doubter to advocate. The analysis focuses on how specific linguistic qualities such as modality, positioning, narrative, and evaluation assist Powell in doing so. These discourse analytic tools reveal ways in which discrete linguistic moves contribute to the constitutive work of ethos formation and re-formation.

    doi:10.1080/02773945.2012.704121
  12. Rhetorical Delivery as Technological Discourse: A Cross-Historical Study, by Ben McCorkle: Carbondale: Southern Illinois University Press, 2012. xiii + 207 pp. $35.00 (cloth)
    Abstract

    I was recently given a Kindle. But because it is bound inside a hardback black leather carrying case with an elastic strap around it, when I received the gift I thought I held in my hands a Moleski...

    doi:10.1080/02773945.2012.707965

September 2012

  1. Reverse Outlining: A Method for Effective Revision of Document Structure
    Abstract

    Problem: One of the biggest problems with student and novice writing is that it often lacks clear organization and a coherent structure. However, it is difficult for newer writers to conceptualize a clear structure prior to writing a first draft. Thus, there is a need for an effective process to help writers revise early drafts with a particular focus on organizational clarity. Key concepts: Two concepts underlie this issue. The first is revision, which is the process of changing text to better achieve the writer's goals and serve the reader's needs. Two general categories of revision exist: a comprehensive edit (a thorough review of content, organization, visual design, style, illustrations, accessibility, and reuse to best serve readers) and a copyedit (a review of proper adherence to accepted language standards, which includes attention to grammar, spelling, punctuation, and sentence structure). The second is organizational structure (the arrangement and relationship of ideas), which is critical to help readers understand and use the information in the document. Key lessons: A reverse outline-a process that helps improve document structure and organization from an early draft-was developed to help writers make the organizational structure of an existing document to assess and improve the structure in a subsequent revision explicit. Reverse outlining has four steps: (1) identifying and listing discourse topics from a written draft, (2) arranging the discourse topics into an outline, (3) assessing the structure for appropriateness to audience and purpose, and (4) creating the new structure, modifying content where necessary, and adding headings, bullets, overview statements, and other advanced organizers. The reverse outlining process has been used extensively in the classroom and in the workplace.

    doi:10.1109/tpc.2012.2207838
  2. The Corporate Social Responsibility Report: The Hybridization of a “Confused” Genre (2007–2011)
    Abstract

    Research problem: This study investigates the characteristics of corporate social responsibility (CSR), which are discursive attempts at creating positive impact and indicate to readers the process of business management in society. Research questions: (1) What is the intended purpose and function of the CSR reports taken from some of the most dominant corporations in the oil, banking, and aviation industries in the US and China, and how and to what extent do these reports meet the expectations of the international discourse community? (2) Are there any differences in the discursive construction of the CSR reports taken from the different industries? If so, what are these differences, and why might they exist? Literature review: Contrasting CSR practices in China and the US are appropriate because of their economic power, and rigorous CSR reporting practices. According to previous research, CSR practices in China are mandatory for state-owned enterprises, but voluntary in the US. Interdiscursivity, the appropriation of established generic resources across genres and practices to create new forms, provides a framework for exploring differences in reports between the countries. Critical discourse analysis (analyzing discourse as social practice) and genre analysis (analyzing discourse as genre), provide methods for exploring these differences. Methodology: Using discourse analysis, this study analyzed six samples of CSRs, three from Chinese corporations, three from American corporations. Samples were selected through rigorous online search for top companies in oil, aviation, and banking. The study involved a general content analysis of the overall CSR reports using genre and critical discourse analysis, and then more focused analysis of sections on the environment. Results and discussion: The main function of the CSR reports analyzed seems to be the promotion of the company image. Although all analyzed reports drew on the discourse of goodwill and promoted company engagement with society, CSR reports from the oil industry employed discourse of self-justification more, attributing company actions to external constraints. CSR, as a generic construct in its hybrid form, seems a “typification” of three interdiscourses-discourses of promotion, goodwill, and self-justification-sociopragmatically co-constructed within an interdiscursive space. The purity of this genre lies in its hybridization, primarily in the integration of promotional cues in reporting genre, illustrating how interdiscursivity can explore the interrelationship between discursive and professional practices. The limitation of the study was the limited choice of countries and sample size. Future research could compare reporting practices of companies with newly instituted CSR practices with companies in countries with a longer history of CSR reporting.

    doi:10.1109/tpc.2012.2205732
  3. Achieving Experiential Cross-cultural Training Through a Virtual Teams Project
    Abstract

    Research questions: How can our current knowledge of experiential learning be applied to cross-cultural web-based training? How do postproject interviews with the participants advance our knowledge about experiential learning? What practical recommendations for teachers and trainers can be offered based on this and similar case studies? Situating the case: Literature on virtual teams stipulates the importance of teaching leadership development within teams, including methods of conflict resolution, and flexibility in methods and tools of communication. Literature on experiential learning places a high value on learner experience, and on indirect and combined methods of assessing experiential learning projects. Methodology: The case was studied through the analysis of data obtained from unstructured class interviews with three of the US-based participants of the teaching project. Interview participants were chosen to ensure a variety of responses about their experiences while taking part in the project. About the case: The project was a part of an introductory graduate-level seminar in technical and scientific communication. Graduate students in technical communication from the US and graduate students in marketing from Ukraine participated in the project. The participants worked in virtual teams to create collaborative analyses of localized versions of websites of transnational corporations. The findings of this research are as follows. (1) Virtual teams work more effectively when given time to build trust and connections among participants. (2) Virtual teams work more effectively when time is devoted to the development of leaders and the articulation of leadership responsibilities within teams. (3) Experiential learning team participants use a variety of communication tools depending on the nature of the communicative task at hand. (4) As part of the learning process, virtual team members recognized and attempted to adjust to cultural and professional discourse differences between countries and professional fields.

    doi:10.1109/tpc.2012.2206191
  4. Classical Greek Rhetorical Theory and the Disciplining of Discourse by David M. Timmerman and Edward Schiappa
    Abstract

    Reviews 457 Disagreements are often treated as differing appearances or perspectives on a singular reality (after Perelman and Obrechts-Tyteka, for example) or as prompts for the invention of an agreement or unity to come. However, building on Canpanton's example, Dolgopolski's work develops a sustained and insightful construction of what might be termed Talmudic rationalism where the ontological entailments of expressions are drawn from the careful and charitable articulation of disagreements. As such, What is Talmud? is an important new contribution to the study of rhetoric. In addition, What is Talmud? is a necessary reorientation and elaboration on current studies of Rabbinic discourse and textuality, which has been dominated by praise for Rabbinic tolerance and appreciation of polysemy. What is Talmud? puts on the table the possibility that in accepting the Talmud as the historical anchor (if not the core symbol) for an appreciation of polysemy and multiple truths, we have done so at the expense of Talmudic understandings of disagreement. David Metzger Old Dominion University (Norfolk, Virginia) David M. Timmerman and Edward Schiappa. Classical Greek Rhetor­ ical Theory and the Disciplining of Discourse. Cambridge: Cambridge University Press, 2010. 192 pp. ISBN 9780521195188 Traditional accounts of rhetoric's emergence in fifth-century Greece have encountered many recent challenges and revisions. Among these challenges, Edward Schiappa's prolific scholarship on classical rhetoric has always been exceptional. In this vein, Schiappa has long argued for the importance of a later origin of rhetoric as a distinct discipline than has been presumed. It arose as a discipline, that is - something that could be studied - he says, in the fourth-century in the wake of Plato's invention of the term rhetorike. This latest volume, coauthored with David Timmerman, continues to provoke the reader to question accepted rhetorical histories and is located well within the scholarly trajectory of Schiappa's earlier work, in particular, the Beginnings of Rhetorical Theory in Classical Greece (New Haven: Yale University Press, 1999). However, by emphasizing the role of "terms of art," Classical Greek Rhetorical Theory and the Disciplining of Discourse adds a refined focus on discourse in the formation of rhetoric as a discipline. Timmerman and Schiappa explain "terms of art as bits and pieces of disciplinary jargon that have "specialized denotative functions" (p.l) for those within a distinct knowledge community. Their introductory chapter provides a nuanced theoretical and historical explanation of such terms in the context of the history of rhetoric. The authors contend that the emergence of this kind of technical vocabulary is evidence of the expansion of the available "semantic field" and of corresponding "conceptual possibilities" (p. 6) available to rhetorical practitioners. Terms of art, in this way, are a 458 RHETORICA fundamental marker of discrete knowledge communities (i.e. disciplines). Consequently, they shape "the pedagogical, political and intellectual goals of rhetorical theory" (p. 2). Rather than simply revealing the historical importance of terms of art, however, Timmerman and Schiappa endeavor also to make a "methodological intervention" in the field of history of rhetoric (p. 171). They contend that the use of terms of art as an analytic framework has the advantage of shifting "our focus to the relevant pedagogical and theoretical texts to examine how the relevant terms ... are employed in those texts" (p. 172). The origin of rhetorike as a term in the fourth century (rather than fifth) has even further implication, for the authors, when understood in this light. In this context, Rhetorike is not merely Platonic shorthand, but an essential component in the technical development of the entire rhetorical knowledge community. The book takes up a variety of case studies that are united by their focus on terms of art. The first of these studies concerns dialegesthai (dialogue or dialectic) and its assorted meanings. In considering these variations, Timmerman and Schiappa demonstrate the ways in which words can be contested in technical contexts as terms of art. By synthesizing and analyzing the philological evidence, the authors contend a sophistic conception of dialegesthai was an established term of art for the Athenian intelligentsia. Thus, Plato's refinement of the term into what we understand as dialectic challenges this earlier technical usage. Parsing the similarities and differences that emerge in...

    doi:10.1353/rht.2012.0012
  5. Power and Discourse: Silence as Rhetorical Choice in Maxine Hong Kingston’s The Woman Warrior
    Abstract

    Relying heavily on Michel Foucault's discussions of meaning-making artifacts and Cheryl Glenn's 2004 book-length work on silence, this essay places Kingston in the context of post-structuralism while also emphasizing that her "silent" form reflects the culture and power structure within which her characters live and from which Kingston comes. Kingston's The Woman Warrior expresses silence in three distinct ways: suppression by self-restraint, suppression by force, and suppression in translation. Using these three avenues of exploration, I argue that rhetorical theorists must address the silence(d) parts of language exchange in order to create fuller understandings of the meaning-making attributes of signified language use and as a means of reducing the privilege of the spoken/written. A re-exploration of a previously discussed text such as Kingston's is relevant to provide insight into this newly rejuvenated conversation about silence in rhetorical play.

    doi:10.1353/rht.2012.0002
  6. Abusive Mouths in Classical Athens by Nancy Worman
    Abstract

    Reviews 451 Nancy Worman, Abusive Mouths in Classical Athens. Cambridge: Cam­ bridge University Press, 2008. 385 + xii pp. ISBN 9780521857871. Insult and character assassination have a long and entertaining history in the annals of rhetoric. Not only do they generate theoretical meditation but they can provide scholars and amateurs alike with the guilty (and for Aristotle, vulgar) pleasures of nicely turned invective. Nancy Worman's fascinating study allows classicists and those with more general interests in ancient rhetorical forms to follow patterns of defamation from Homer and the beginnings of preserved Greek literature to Aristotle and Theophrastus at the end of the fourth century B.C.E. Of the two possibilities adumbrated above, her work facilitates the austere rewards of the theoretical rather than enjoy­ able indulgence in multiple examples of splenetic venting. For the latter one might settle down with Thomas Conley's Toward a Rhetoric ofInsult (Chicago 2010), which, in addition to quotation of virtuosic and delectable passages of invective (starting with Cicero and proceeding through the Flugschriften of the Reformation to end with Monty Python and modern political cartoons), does a useful job in sketching multiple patterns of defamatory language and specifying the factors that constrain their operation. Conley surveys how slurs connected with social status, gender, ethnicity, sexual habits, and the practices of eating and drinking (among others) recur in multiple cultures. He is interested in how invective can be used to create group identity through assertion of communal values, but also in the use of insult to interrogate per­ ceived hierarchies. This generalist orientation makes the book a valuable introduction to the invective mode, and thus, coincidentally, an interest­ ing counterpart to Worman's specialist study. W. carefully maps out how a discourse of abuse developed around public and professional speakers in Classical Greece. This discourse was rooted in practices of commensality associated with banquet and symposium, and was further extended in drama, until it became part of the rhetorical arsenal in the public oratory of Demosthenes and Aeschines. W.'s narrative of a gradual elaboration of a critique of public speaking and the move of this critique into ancient oratory make this an important book. The body of the book is divided into six chapters, charting the devel­ opment of an iambic discourse ranging over a variety of genres. W. uses the ideas of Bourdieu, Bakhtin, and Barthes to trace the operations of social performance and figuration in invective, relying in particular on a central notion of metonymy, so that the mouth acts as an emblem (Barthes' "blazon") of behavioral excess. After a scene-setting introduction, Chapter 1 looks at iambic literature in Archaic Greek epic, lyric, and Classical tragedy, where the language of invective is deployed to regulate excess and is regularly as­ sociated with ravenous mouths and dangerous types of consumption. Thus we encounter rapacious and aggressive kings (Agamemnon in Homer is a people-eating king," 29), harsh talk connected with (potentially cannibal­ istic) battlefield savagery, and clever speaking conceived as a trade-off for food. Greed leads both to uncontrolled aggressive speech and sly rhetorical 452 RHETORICA manipulation. These two possibilities will crystallize throughout the course of the book into two broad and recurring types: on the one hand the braggart and voracious politician characterized by crude consumption, and on the other the decadent and manipulative sophist. Chapter 2 explicitly juxtaposes these two types: voracious demagogues are set against glib, effete, and decadent sophists in the comedies of Aristo­ phanes, where "male protagonists engage the culinary as the primary metaphorical register in relation to the regulation of the appetites" (81). No accident, then, that the figure of the comic butcher or cook (mageiros) also becomes prominent. Whether effete or a braggart, an excessive speaker can be imagined as one who cooks up feasts of (deceptive) speech. Yet Worman also complicates (fruitfully) her model by considering how her types are measured against female appetites. In Greek comedy, women are cautionary models for men in their desires for sex, food, and wine; thus the prattling and decadent speaker is also feminized. Sexual appetite becomes an impor­ tant factor in the figuration of public speaking, not only in terms of female desire, but also...

    doi:10.1353/rht.2012.0010
  7. Institutio Oratorio. Bacon, Descartes, Hobbes, Spinoza by Jan Rothkamm
    Abstract

    436 RHETORICA with are the values advocated by partisans in the public discourse of the writers' polities. The work of literature is to re-present the speech of that discourse at some distance from the exigencies of decision that it responds to and attempts to create, in the cooler, more contemplative medium of writing that "wards off the decisiveness of the tongue ... and asks us to try out its words on our tongues, so that we might develop our sense of what is at stake in the process of our decision making" (p. 265). Shifting our position in literary eloquence from that of the judge listening to the calls of deliberative or forensic arguments to decide now, we would step back to the epideictic position of the theoros, critical observer, witnessing the representation of conflicting claims without an immediate call to choose, reflecting on those representations, and taking them to heart in a way that might shape our future decisions. Bevis not only rhetoricizes the principles of New Criticism; he also exemplifies a practice of close reading that brings to the fore his authors' ambivalent responses to the public oratory of their times and links their formal devices to their rhetorical criticism. New Critical preferences for ambiguity and indirection and indecision in literature return but with a crucial difference. Sometimes the only way to voice a sufficiently complex attitude is to say two things at once; sometimes an alternative meaning can only shadow the words that declare something else; sometimes the only way to suspend unreflective calls to decision to resort to aporia—that shibboleth of the deconstructive variant of New Criticism. Professors of rhetoric and of literature have much to learn from Bevis's rhetorical criticism and from the rhetorical criticism in the literary texts he explicates. They are well worth working with and, to cite a phrase Bevis cites from Empson, well worth "working out." Don Bialostosky University of Pittsburgh Jan Rothkamm, Institutio Oratorio. Bacon, Descartes, Hobbes, Spinoza, Leiden: Brill 2009, 539 pp. ISBN: 9789004173286 The idea that rhetoric since the time of Plato has been foreign to philoso­ phy is antiquated today. Philosophy isn't aiming at empirical knowledge but providing certain conceptual distinctions by means of elucidations, which are introduced with the help of tropes and figures. An important question is how early modern philosophers reflected on the rhetorical use of language Reviews 437 to express their ideas. The book answers this question with respect to Bacon, Hobbes, Descartes and Spinoza, who appear successively on the philosophi­ cal scene in the short period from 1561 to 1679, as is shown in the instructive svnchronopsis". It was only natural that Bacon used the study of style to demonstrate his high level of education. Not originality, but familiarity with established values was a commonly accepted measure of skill. In order to adhere to good style, Descartes relied on the counsel of a rhetorician like Aemilius. At the same time Latin wasn't completely unchallenged as the one and only language of the educated anymore. Especially French proved to be an exceedingly serious competitor to the ancient languages. Spinoza's in part deliberately idiosyncratic use of Latin wasn't necessarily seen as a defect of his texts. Like many modern scientists, he committed himself to the ideal of the autonomous thinker and not of the educated reader (p. 364). Thus method is one of the most important fields of hidden effects of rhetoric in early modern philosophy. The most important result of this book is that all these effects of rhetoric are to be understood against the background of education. Bacon was well educated in oratory (p. 85). The influence of Roman rhetoric especially shows where Bacon insists on a balance between indicium and elocutio, logos and pathos, and relies on the efficiency of schemes and precepts. This fits with Bacon's strong inclination against the preference of words above matter in the "schools". The answer to "Aristotelism" had to be a new a conception of rhetoric which was at the same time dwelling on passions and actions. Rhetoric should persuade the hearer to undertake actions. The aim of rhetoric consequently is to "apply Reason to Imagination", enabling "a...

    doi:10.1353/rht.2012.0005
  8. Hyperboles: The Rhetoric of Excess in Baroque Literature and Thought. Cambridge: Harvard Studies in Comparative Literature by Christopher D. Johnson
    Abstract

    Reviews 439 century (p. 517). Can we also conclude that classical early modern philos­ ophy did contain a (hidden) philosophy or philosophies of rhetoric in the sense of attempts to justify rhetoric? This question is important, especially with respect to Descartes and Spinoza. The answer must be negative. The results clearly show that rhetoric does not contribute to the meaning of signs in the work of these authors. Only Bacon, who grew up under nearly ideal circumstances with respect to humanist education and rhetoric, arrives at something like a philosophical theory of rhetoric. To a much lesser extend, this can still be said with respect to Hobbes, who is much more than Bacon a critic of rhetoric, but still in search of an new rhetoric. In Descartes and Spinoza we still find rhetorical education and many reflections on rhetoric (it is one of the great merits of this book to have shown this). At the same time they were convinced that rhetoric constrains the expressive power of language. The conclusion must be that the way the early modern thinkers distinguish between res and verbiuu prevents them from providing a pow­ erful theory of meaning which is the cornerstone of a philosophy of rhetoric. Not a prejudice against rhetoric, but the idea that language only provides a deficient expression of thought proves to be inconsistent with the very idea of a philosophy of rhetoric. In Descartes and Spinoza these effects are enforced by the rationalist assumption that thought is a sphere of reality to which the mind has access independently of linguistic expressions. This book thus proves to be a strong contribution to the literature. Rothkamm enables us to see the real limitations of early modern rationalism with respect to rhetoric much clearer than before. Temilo van Zantwijk Friedrich-Schiller-Universitat Jena Christopher D. Johnson, Hyperboles: The Rhetoric of Excess in Baroque Literature and Thought. Cambridge: Harvard Studies in Comparative Lit­ erature, 2010. 695 pp. ISBN: 9780674053335 According to Christopher Johnson the hyperbole is the "most infamous of tropes, whose name most literary criticism does not praise, and whose existence the history of philosophy largely ignores" (1). As a result of this neglect "no full-scale defense has been made of the Baroque's most Baroque figure. This book aims to remedy that lack" (16). And what a remedy it is. To say that this is a study on a grand scale is certainly not hyperbolic. In nearly 700 pages Johnson "moves from the history of rhetoric to the extravagances of lyric and then through the impossibilities of drama and the aporias of philosophy" (521). The grand scope of Hyperboles is made necessary by the protean role of hyperbole in discourse: "as a discursive figure integral to the success of classical and Renaissance epic, Shakespearian tragedy, Pascalian apology, as 440 RHETORICA well as the viability of the Cartesian method, it can be narrative, dialogic, or structural" (8). Thus hyperbole is no mere figure of speech but rather, says Johnson, following the lead of Kenneth Burke, it is "a 'master trope,' one that vies with metaphor, metonymy, synecdoche, and irony for our attention (3). Indeed, Burke's approach to the four "master tropes" in A Grammar of Motives might serve as a preview of Johnson's method in Hyperboles. Say Burke: "my primary concern with them here will not be with their purely figurative usage, but with their role in the discovery and description of 'the truth.' It is an evanescent moment that we shall deal with—for not only does the dividing line between tne figurative and the literal usages shift, but also the four trope shift into one another" (Grammar ofMotives, 503). The hyperbole, now rechristened a "master trope" supersedes the merely figurative. It is more than a stylistic device, so much more that at times it is difficult to say what a hyperbole is—or what it is not. It is a figurative element, to be sure, but hyperbole is also an argumentative tech­ nique, an inventional device, a philosophical critique, and ultimately a world view. In establishing the hyperbole a "master trope" Johnson begins with an examination of the place of hyperbole in the rhetorical theory of Aristotle...

    doi:10.1353/rht.2012.0006
  9. What is Talmud? The Art of Disagreement by Sergey Dolgopolski
    Abstract

    454 RHETORICA speakers moved (along with a comic lexicon of abuse) from drama to oratory, surfacing also in the Platonic dialogue (although ignored for the most part by Aristotle) and proliferating in Theophrastus. Although for the sake of clarity I have focused in this review on the central opposition between the aggressive versus and the weak and decadent speaker, W. is clear that these two types exist at opposite ends of a continuum and that characteristics of one type can slide into another. Particularly welcome is her insistence that the iambic mode transcends genre. This enables her to make wideranging and successful connections between comedy, satyr play, tragedy, philosophy, and forensic rhetoric. One of the pleasures of the book is to trace the various instantiations of the paradoxical figure of Socrates from Aristophanes to Plato and Theophrastus. Socrates does not occur explicitly in the last of these, but the cumulative force of W.'s analysis compels the reader to give serious consideration to her suggestion that he is a shadowy presence in several of Theophrastus7 caricatures, the product of "a tradition of characterization that wittily assimilates to intemperate types a teacher who used his famous recalcitrance to disparage and tease haughty, boastful elites" (317). Individual readers will, of course, find places where they could desire reformulation or areas where further questions arise. I, for example, am not entirely comfortable with the contention (22) that Plato adopted the language of insult from dramatic genres—this seems to me to be perhaps an overly reductive way of formulating a process that was surely more complex. This leads in turn to problems about how informal practices of insult bleed into and from the rhetoricized versions we find in our literary texts (a reading of the treatment of invective found in Plato's Laws 934-936 would be useful here). Yet it is no insult to suggest that the book presents opportunities for future reflection; some discomfort is a small price to pay for such thoughtful and productive work. Kathryn A. Morgan University of California at Los Angeles Sergey Dolgopolski. What is Talmud? The Art of Disagreement. New York: Fordham University Press, 2009. xii + 333 pp. ISBN: 9780823229345 This book joins an increasing body of work devoted to the study of Jewish discourse. The study of Jewish rhetoric has found a place in the work of rhetoric and composition scholars who are turning their attention to the subject of non-Western or alternative rhetorics (Carol Lipson and Roberta Binkley's Ancient Non-Greek Rhetorics), as well as scholars who imagine that the conceptual integrity of the notion "Jewish perspectives" can be coherently expressed as a book (Andrea Greenbaum and Deborah Holstein's Jewish Perspectives in Rhetoric and Composition). What is Talmud? Reviews 455 also shares a concern with work in Jewish studies devoted to pedagogy (Simcha Assaf), rabbinic literary activity (Daniel Boyarin, Jeffrey Rubenstein, David Stern), historiography (Ismar Schorsch), systematic Hebrew rhetorics (Isaac Rabinowitz, Arthur Lesley) and the hermeneutical activity of textbased communities (Moshe Halbertal). While there are resources enough from which to construct a course on "Jewish discourse," the idea of teaching and studying "Jewish rhetorics" is still problematic inasmuch as there is a sense that organizing the considerable scholarly activity devoted to "Jewish discourse" under the phrase "Jewish rhetorics" is at best an anachronistic projection and, at worst, an act of violent appropriation. One way to avoid the charges of appropriation or anachronism would be to treat "rhetoric" as a set of methodologies that could be productively applied to any "text." The problem with this approach is that often the methodologies that fall under the heading of rhetoric were produced in support of philosophical or historical investigations. For this reason, others have chosen to treat rhetoric as a set of concerns, or even a predisposition to ask certain kinds of questions. The idea of "Jewish rhetorics" might, in that instance as well, avoid the violence of appropriation, but "rhetoric," then runs the risk of simply being another name for something that is being productively and more accurately examined as "discourse" or "literary activity." The concept of "Jewish rhetorics" may encounter some resistance because, in avoiding the charges of anachronism or violence, "Jewish...

    doi:10.1353/rht.2012.0011
  10. Rhetoric's Other:
    Abstract

    Abstract It does not seem terribly unfair to say that studies of both rhetoric and dialogue have tended, by and large, to pass over listening in favor of speaking. In scholarly as well as quotidian parlance, it would appear that both rhetoric and dialogue are principally concerned with speech, banishing listening to the silent subservience of rhetoric's other. Whichever way it is glossed—as rhetoric, dialogue, language, or argumentation—the Western conception of logos emphasizes speaking at the expense of listening (Fiumara 1990). And the problem with conceiving of logos in terms of speech and speaking is not only that it ignores the importance of listening but also that it obscures how listening makes the ethical response possible. Drawing on the philosophy of Emmanuel Levinas, this article examines the ethical exigency of the face and its relation to primordial discourse in order to disclose the otherwise hidden ethical significance of listening and its vocation as a form of co-constitutive communicative action that can “listen persons to speech.”

    doi:10.5325/philrhet.45.3.0227
  11. Tracking the Mind’s Eye: A New Technology for Researching Twenty-First-Century Writing and Reading Processes
    Abstract

    This article describes the nature of eye-tracking technology and its use in the study of discourse processes, particularly reading. It then suggests several areas of research incomposition studies, especially at the intersection of writing, reading, and digital media, that can benefit from the use of this technology.

    doi:10.58680/ccc201220864
  12. CCC Poster Page 11: Discourse Community
    doi:10.58680/ccc201220868
  13. Critical Discourse Analysis and Rhetoric and Composition
    Abstract

    Over the past two decades, critical discourse analysis has emerged as a major new multidisciplinary approach to the study of texts and contexts in the public sphere.Developed in Europe, CDA has lately become increasingly popular in North America, where it is proving especially congenial to new directions in rhetoric and composition.This essay surveys much of this recent literature, noting how rhet/comp has incorporated CDA methodology in a variety of studies of inequality, ethics, higher education,critical pedagogy, news media, and institutional practices. CDA uses rigorous, empirical methods that are sensitive to both context and theory, making it ideal for the demandsof a range of projects being developed in our field.

    doi:10.58680/ccc201220861
  14. Institutional Ethnography as Materialist Framework for Writing Program Research and the Faculty-Staff Work Standpoints Project
    Abstract

    Institutional ethnography seeks to uncover how things happen—how institutional discourse compels and shapes practice(s) and how norms of practice speak to, for, and overindividuals. The Faculty and Staff Standpoints project is shaped by this methodology, as it explores writing center staff and faculty relationships to their work.

    doi:10.58680/ccc201220863

August 2012

  1. Voice Construction, Assessment, and Extra-Textual Identity
    Abstract

    The concept of voice has long attracted the attention of teachers, but more recently has also been the focus of a growing body of research aiming to understand voice as self-representation in writing. Adopting a socio-cultural orientation to voice, studies have revealed much about how textual choices are used by readers to build images of text-authors; however, such research has been limited to contexts in which the author’s actual identity is unknown by the reader. Research has offered limited insight into how an author’s embodied self figures into readers’ voice construction, or how voice construction is connected to readers’ assessments of text—with or without knowledge of the author’s identity apart from the text. This article takes up these issues by exploring how readers’ exposure to videos of two second language (L2) student-authors influenced voice construction and evaluation of the students’ papers. Through primarily qualitative and intertextual analysis, the study concludes that voice construction, extra-textual identity, and assessment are related and interacting constructs, though these relationships are neither straightforward nor predictable. Methodological, pedagogical, and theoretical implications of this conclusion are discussed

    doi:10.58680/rte201220672

July 2012

  1. Delving into Third Space
    Abstract

    As the number of pupils who are multilingual and multicultural continues to increase in the United States, finding ways to best support these learners’ writing has become a priority. This project explores the creation and use of third spaces that support writing in three diverse urban classroom contexts. Ethnographic case studies reveal the ways in which teachers created third spaces for multicultural and multilingual students’ voices to be heard (Bakhtin, 1986; Dyson, 2003). Findings suggest that co-constructing third spaces can contribute to a writing pedagogy that includes multilingual and multicultural student discourse(s) while expanding the social and practical purposes for writing. These findings have implications for teacher educators, researchers, and classroom teachers with regard to the power of co-constructed spaces where students’ lives and languages are used as the foundation for merging school and local networks.

    doi:10.1558/wap.v4i1.69
  2. Taxonomies, Folksonomies, and Semantics: Establishing Functional Meaning in Navigational Structures
    Abstract

    This article argues for the establishment of a usability process that incorporates the study of “words” and “word phrases.” It demonstrates how semantically mapping a navigational taxonomy can help the developers of digital environments establish a more focused sense of functional meaning for the users of their digital designs.

    doi:10.2190/tw.42.3.d
  3. Beyond Compliance: Participatory Translation of Safety Communication for Latino Construction Workers
    Abstract

    Developing effective workplace safety and risk communication materials for Latino construction workers poses a challenge for technical communicators. These workers are at a disadvantage because of culture and language differences on many job sites. Furthermore, low levels of literacy in any language and lack of proper training compound their job site communication problems. This article builds on cultural studies-based recommendations to develop discourse in workplace safety and risk that these workers can fully understand. The authors in this study used direct creative input from Latino construction workers in order to create safety and risk communication products that were evaluated as effective and culturally relevant for these workers and their peers.

    doi:10.1177/1050651912439697
  4. Rhetoric of the Thirstland: An Historical Investigation of Discourse in Botswana
    Abstract

    The continent of Africa is rich with rhetorical traditions that remain largely unexamined. One such African context is Botswana, which means literally “land of the Tswana people.” A look into two sites of Tswana rhetoric—the traditional village meeting place known at the kgotla and traditional Tswana praise poetry—reveals much about the discursive practices of the Tswana and what such practices convey about Tswana life.

    doi:10.1080/07350198.2012.683999
  5. Charles Abrams vs. Robert Moses: Contested Rhetorics of Urban Housing
    Abstract

    Charles Abrams and Robert Moses engaged in a decades-long rhetorical skirmish regarding urban housing and planning in New York City. Despite Abrams's stylistic efforts to alter the physical permanent plans of Moses, his efforts for the most part failed to overcome institutionalized power and its ability to cement the public terms of debate, especially slum. Yet Abrams's sensitivity to multiple factors of urban use illustrates his valuation of collective discourse for perceived social problems and provides a reminder of the importance of approaching complex issues with an orthos logos perspective.

    doi:10.1080/07350198.2012.684000
  6. Apology asMetanoicPerformance: Punitive Rhetoric and Public Speech
    Abstract

    Scholars across the disciplines find much dysfunction in public apologies because they assume that these statements pursue the reconciliatory end of forgiveness. In contrast, this essay argues that public apologies do not enable forgiveness, but rather operate as ritualistic public punishment and humiliation in order to enforce certain ethical standards for public speech. These punishments are achieved by coercing offenders to offer apologies that embody metanoia, a rhetorical and religious concept that denotes a sudden change of heart or personal conversion. Through a rhetorical analysis of the performance of metanoia in public apologies from Don Imus, Michael Richards, and Mel Gibson, this essay demonstrates the punitive function of apologetic discourse and examines its ethical implications.

    doi:10.1080/02773945.2012.704118
  7. “The Stereoscopic View of Truth”: The Feminist Theological Rhetoric of Frances Willard'sWoman in the Pulpit
    Abstract

    Scholarship across the fields of rhetoric, history, and religion credits Frances Willard for her activist work, most notably her contribution to the nineteenth-century temperance movement. Although this scholarship references Willard's religious motivations, it is silent about one of the causes that Willard was committed to, women's preaching, and rarely cites her book, Woman in the Pulpit. By offering a close reading of the rhetorical and theological features of Woman in the Pulpit, this essay (1) suggests that Willard introduces a feminist theological resolution to the separate spheres ideological debate of the nineteenth century—the prevailing discourse that men should lead in political/public space, and women should occupy domestic/private space; and (2) recasts Woman in the Pulpit as a central text in Willard's repertoire—a magnum opus of sorts that represents her feminist brand of Christian Socialist thought.

    doi:10.1080/02773945.2012.704119

June 2012

  1. A Study of Engineering Students' Intercultural Competence and Its Implications for Teaching
    Abstract

    Research problem: The purpose of this study is to examine US engineering students' intercultural competence and its pedagogical implications. Three research questions are addressed: (1) What are engineering students' levels of awareness and sensitivity toward intercultural communication? (2) What are their perceived needs in learning intercultural communication? (3) Given these findings, what are some useful approaches and methods to teach intercultural communication in the engineering communication service class? Literature review: The literature review examines current studies on US engineering students' intercultural competence and establishes the scope of the study: intercultural awareness and sensitivity. The researcher consulted literature in intercultural studies, international education, and engineering education. Methodology: The researcher conducted a mixed method study, using surveys, textual analysis, and interviews. Two-hundred seventy-two engineering undergraduates at a Midwestern public university participated in the study. Participants were recruited from an engineering communication class. Data were collected through survey instruments, written responses to cross-cultural dialogs and critical incidents, and interviews. Both qualitative and quantitative analyses were performed. Results and discussion: Participants exhibited vague and passive awareness of intercultural communication, average to high intercultural sensitivity (subject to self-assessment and social desirability bias), and partial acceptance of intercultural communication education. Based on these findings, the researcher suggests a cultural-general approach to teaching intercultural competence in engineering communication service classes. The study is limited to research participants at one institution and two aspects of intercultural competence. Future studies can involve diverse research participants, address more aspects of intercultural competence, and examine the use of cultural-general teaching methods in the classroom.

    doi:10.1109/tpc.2012.2186657
  2. Reason’s Dark Champions: Constructive Strategies of Sophistic Argument by C. W. Tindale
    Abstract

    Reviews 323 C. W. Tindale, Reason's Dark Champions: Constructive Strategies of So­ phistic Argument (Studies in Rhetoric/Communication), The Univer­ sity of South Carolina Press: Columbia, 2010. 184pp. Renewed interest in the Sophists may have achieved an unbiased, if not fully acknowledged, rehabilitation of their philosophical ideas, yet what is likely their most extensive contribution to Classical civilisation, mastery in rhetorical argumentation, has so far lacked any comprehensive summary, let alone a comparison with modern theories of reasoning. Tindale analyses the standard textual evidence on the sophists' practice of reasoning to describe those strategies which may specifically be cate­ gorised as part of their rhetorical techne. However, the inherent difficulty of separating sophists and their occupation from their contemporaries and supposed opponents (as, for example, the relevant works of Isocrates and Alcidamas indicate) makes any such endeavour, however valuable it may be, necessarily tentative. The title, Reason's Dark Champions, may seem surprising, perhaps even paradoxical, considering that the essence of sophistic argumentation required public engagement and an open display of rational discourse. In the book T. follows a dual division with the first part being devoted (one would say - almost compulsorily) to the justification of sophistic practice in the face of its often distortive Platonic and Aristotelian representation, whilst the second part brings forward an appreciative account of several individual strategies. Although this may be a practical approach, it still reflects a somewhat defensive scholarly position in studying the Sophists, which may not be justified and so necessary anymore. The introductorv chapter contrasts the opinions of key classical authors and modern scholars with a view to clear the term "sophistic" of the semantic thicket that overgrew it in the past couple of centuries, as exemplified by Xenophon's De Venatione 13. He presses ahead with his point early on that all too often eristic argumentation a la Plato's Euthydemus has become the standard label for sophistic reasoning. However, refusing to understand the positive philosophical assumptions behind strategies such as the contrasting arguments will result in overlooking the relatively solid and extensive counterevidence from Gorgias to Euripides on the legitimate use of logos to reflect the contingent nature of the world and human actions. In the second chapter T. counters the regular (albeit rather vague) charge against the Sophists that they made a weaker argument the stronger. In a lu­ cid analysis of how mistranslating "make" with "make appear could mask Aristotelian or Platonic epistemological preconceptions, T. demonstrates on a particularly vivid example the general tendency of denying the Sophists of a legitimate sceptical standpoint in judging the truth of opposing claims. In fact, the arguments in Antiphon's model speeches and Protagoras's On Truth make it clear that the sophists applied pragmatic strategies, such as probabilistic arguments, to deal with matters without an appeal to abstract principles. 324 RHETORICA The next two chapters focus on the representation of sophistic tech­ niques in selected works of Plato and Aristotle. First, T. shows how the Protagorean measure-maxim and the resulting oratorical or dialectical practice focused on persuasion was incompatible with the absolutistic epistemology of Plato, which relied on dialogue and strategies such as the elenchus to clear the way for eternal Truth. The much-reviled fallacies in the Sophistical Refutations and the Euthydemus not only demonstrate the difference be­ tween the practices of real and apparent refutations, but (more importantly) bring out the conflicting approaches to reality by the sophists and Plato. In the end T. offers a highly interesting comparison of the two kinds of refuta­ tions, showing that despite fundamental differences arising from contrasting epistemological positions both strategies show striking formal similarities. In the second major part of the book T. aims at offering a list of in­ dividual techniques that could set apart the Sophists as unique innovators of argument. Confronting the problem of distinguishing sophistic practice from later rhetorical studies T. accepts rather uncritically Schiappa's distinc­ tion between the two theories of rhetoric and logos to draw a line between the Aristotelian and Protagorean idea of persuasion. That concept, although seemingly attractive, nevertheless raises more questions about the system­ atic description of evidence on Greek sophists/rhetoricians/philosophers than it solves. The...

    doi:10.1353/rht.2012.0020
  3. Outward, Visible Propriety: Stoic Philosophy and Eighteenth-Century British Rhetorics by Lois Peters Agnew
    Abstract

    312 RHETORICA relato del libanés. Lafabula docet podrá obtenerla mi lector sin necesidad de mucho batallar mental. José Calvo González Malaga Lois Peters Agnew, Outward, Visible Propriety: Stoic Philosophy and Eighteenth-Century British Rhetorics (Columbia, SC, University of South Carolina Press, 2008. 211 pp. The thesis of Lois Peters Agnew's Outward, Visible Propriety: Stoic Philos­ ophy and Eighteenth-Century British Rhetorics is a bold one: "This book argues that the history of British rhetoric cannot be understood without attending to Stoic strains in influential language theories of the eighteenth and early nineteenth centuries" (p. 1). Since Stoicism hardly appears in scholarly works on eighteenth-century British rhetoric, we must conclude that these histories are wanting. The narrative that Agnew in part contests has two parts and is as follows: First, the empirical epistemologies of Locke, Hume, Hartley, and Reid offered a new account of cognition and emotional response that had implications for rhetorical theory. Campbell and Priestly, recognizing the importance of these ideas, incorporated them into their theories. In their new epistemologicalpsychological accounts, rhetoric moved away from in its civic function as the means for reaching decisions in social, political settings and toward an inter­ est in the way an individual formed ideas, became emotionally engaged, and then acted. Rhetorical theory became concerned with providing a description of the way an individual processes sense impressions at the expense of the Classical concern with public deliberation. Second, the rhetorics of Smith, Karnes and Blair replaced an emphasis on helping students create speeches with developing students' receptive capacities—with developing students' taste—and establishing standards of judgment for all the types of discourse that constitute belles lettres. Taking these changes together, some scholars have depicted eighteenth-century rhetoric as abandoning rhetoric's tradi­ tional political mission and transforming rhetoric into a technical, psycho­ logical, and instrumental science in the service of bourgeois individualism and self-improvement. Agnew does not contest specifically that the overtly political is no longer thematized in eighteenth century rhetoric; nor does she deny that eighteenth century rhetoric is different. She does deny, however, that a social mission vanishes in the theories she analyzes. She insists that eighteenth-century rhetorical theorists were themselves anxious about movements tow ard indi­ vidualism, secularism, and scientism and developed their theories of rhetoric not to accommodate these movements but to ameliorate their effects. Her ar­ gument is that the concepts central to eighteenth-centurv rhetoric-—common Reviews 313 sense, taste, and propriety—constitute a technical vocabulary that, if cor­ rectly read in the context of Stoic concepts familiar to the eighteenth-century theorists, are the basis for a social theory of rhetoric. Agnew's "Introduction" and first chapter, "Stoic Ethics and Rhetoric," offer a short summary of Stoicism that attempts to complicate some of the stereotypes that readers may hold of it. While Agnew acknowledges that Stoicism has a long, complex history, she is not much concerned with nu­ ance or the ensuing historical complications. Rather, she mines the tradition for Stoic themes that serve her purposes—a somewhat circular way of pro­ ceeding but forgivable since the eighteenth-century rhetorical theorists who are her concern would themselves be interested in Stoicism as appropriators . She is interested in dispelling or complicating stereotypes of the Stoic wise man who stands above the social norms, proudly beyond influence by others, and practices at best a disciplined sympathy, cultivating an austere self-command that hardly seems social. And of course the Stoics had notori­ ously little use for rhetoric. But as Agnew points out, the wise man has a civic obligation, and she highlights themes of civic duty and responsibility, in Roman Stoicism especially. With regard to rhetoric, Cicero, who faulted the Stoic attitude toward rhetoric while advocating Stoicism, judged the impoverished Stoic theory of language and rhetoric a remediable deficiency. In Chapter 2, Agnew traces the concept of commonsense in Shaftesbury, Hutchenson, and Reid to Stoic antecedents. The three eighteenth-century theorists had, among themselves, distinctly different understandings of the meaning of commonsense, which Agnew acknowledges while maintaining that their different articulations are similarly motivated to find in human innate cognitive and moral capacities an argument against skepticism and the basis for...

    doi:10.1353/rht.2012.0017
  4. From official educational policy to the composition classroom: Reproduction through metaphor and metonymy
    Abstract

    This paper uses critical discourse analysis to examine the language used in the teaching and learning of writing in a composition program in a public university in the United States. The objective was to identify metaphors and metonymies employed to construct an official standpoint of writing and the teaching of writing within the program, to identify the ideological position of the views conveyed in the documents and to analyze how this perspective is passed down hierarchically from the official documents to those actually developed and used by the instructors in the classrooms. The metaphors and metonymies used in the documents construct writing as an important commodity and college writing as more valuable than writing in other places. Metaphors and metonymies stood out as important semiotic devices for instructors to stay within a given pedagogical and educational perspective in ways that may normally be largely unnoticed by them.

    doi:10.17239/jowr-2012.04.01.2
  5. Moving Day in the House Divided: Contextual Substantiation and Constitutional Unionism in Vice President John C. Breckinridge’s Address on the Removal of the Senate to its New Chambers, January 4, 1859
    Abstract

    Abstract This essay examines the speech delivered by Vice President John C. Breckinridge on the occasion of the removal of the United States Senate to its new chambers on January 4, 1859. Drawing upon Kenneth Burkes concept of contextual substance, I argue that Breckinridge constructs the Senate’s transition to its new quarters as a defense of constitutional unionism, a conservative political ideology holding that the survival and prosperity of the Union depended upon its continued adherence to the compromises enshrined in the Republics founding document. In an age dominated by increasingly strident rhetorical extremes, constitutional unionism represented a beleaguered vision of Union that was soon eclipsed by the Civil War and today is all but forgotten. Analysis of the Removal Address thus illumines the rhetoric of an important yet neglected political ideology while disclosing the rhetorical "alchemy" by which geometric, familial, and directional substance reconcile continuity and change in leave-taking discourse.

    doi:10.2307/41940573
  6. Polyvocality and the Personae of Blackness in Early Nineteenth-Century Slavery Discourse: The Counter Memorial against African Colonization, 1816
    Abstract

    Abstract The American Colonization Society emerged at a time when some Americans believed that a "moderate" solution to the problem of slavery could be achieved by removing free blacks to Africa. Upon announcing its formation in 1816, the society received a public rejoinder: the Counter Memorial against African Colonization. This essay explores multiple interpretations of the Counter Memorial to demonstrate the instability of colonizationists moderate rhetorical position. More specifically, this essay argues that the Counter Memorial suspends colonization within the uneasy and unresolved tensions manifested by competing depictions of blackness, or black personae, in American public discourse at the time.

    doi:10.2307/41940572
  7. Genetic Subjectivity in Situ: A Rhetorical Reading of Genetic Determinism and Genetic Opportunity in the Biosocial Community of FORCE
    Abstract

    Abstract In The Politics of Life Itself, Nikolas Rose argues that contemporary genetic medicine has given rise to the "genetically at-risk subject," which is distinguished from other forms of genetic selfhood by the shift from a paradigm of genetic determinism to one of genetic opportunity. This article analyzes the discourse of the genetically at-risk subject in one particular biosocial community (the "previvors" of FORCE) to demonstrate that despite—and in many cases because of—the shift to a paradigm of genetic opportunity, discourses of genetic determinism have not disappeared but instead have mutated in response to new exigences for new audiences. Based on both this analysis and other rhetorical readings of genetic discourse, this article argues that to distinguish among the many types of subjectivity at work within the contemporary era of genetic medicine, we have to understand not only how scientific and biopolitical changes have made those subjectivities possible, but also how the ethical practices associated with specific diseases work rhetorically in communities of those at genetic risk.

    doi:10.2307/41940575
  8. Introduction
    Abstract

    Rhetorical lore holds that epideictic address resolves itself into acts of either praise or blame. The passing of Michael C. Leff—friend to so many, colleague of a fortunate few—grants us every good reason to indulge the former, avoid the latter, and thus satisfy our need to bear witness to an extraordinary life. But we know, too, that the imperative to witness is scarcely limited to these options. This special issue of Philosophy and Rhetoric is conceived as a testament to the work of Leff generally but especially to a mind possessed of relentless curiosity, at once fiercely independent and disciplined, steadfast in its principles but open always to question, debate, and revision. Leff was, in a word, an explorer, and in this spirit we have asked our contributors neither to bury nor to praise him but to press on as fellow travelers into the world of ideas he so manifestly relished.That Philosophy and Rhetoric should host such an expedition seems altogether appropriate. Since the publication of its first issue in 1968, the journal has committed itself to reinventing the relationship between two ancient, enduring, and often warring traditions of thought. The genius of its founders—Henry Johnstone Jr., Carroll Arnold, Robert Oliver—lay in replacing the long-standing “versus” with an “and.” To grasp the importance of that “and” is to understand the mission of the journal, its editors, and the authors who hold its legacy in trust. It is well to be reminded of how bold that move was at the time, how uncertain its prospects. All was new, but readers quickly learned that here was a journal in full, evidence of which can be found in the roster of essays making up its first volume, among them Lloyd Bitzer's “The Rhetorical Situation, Chaïm Perelman's “Rhetoric and Philosophy,” Gerard Hauser's “The Example in Aristotle's Rhetoric,” Douglass Ehninger's “The Systems of Rhetoric,” Carroll Arnold's “Oral Rhetoric, Rhetoric, and Literature,” George Yoos's “Being Literally False.” The journal, in short, proved instrumental in opening up new ways of thinking about the subject, and it does nothing to detract from Leff's many accomplishments to recognize paths charted before him.Much of what we may say of the journal may indeed be said of the man as well. Both remained convinced of the possibilities of inquiry once emancipated from habit, complacency, and unquestioned tradition. Leff, like Johnstone et al., strained against millennia of thinking of philosophy and rhetoric as being bound in an interminable cold war; they sought, finally, not so much a detente among the powers as a full and genuine partnership. The point was not to collapse the two modes of inquiry, nor to ignore the differences that themselves might be productive of insight. It was rather to put philosophy and rhetoric into conversation with each other.The results were not altogether even—as Henry once confided to me, there were times when he thought philosophers were trying to sound like rhetoricians and rhetoricians like philosophers. But the parties remained loyal to the pact and now, more than forty years on, the enterprise continues to expand the horizons of what we know and can know about that “and.” It has produced much, though with varying degrees of emphasis and interest: ontologies of discourse, classical exegesis, informal logic; hermeneutics, poststructuralism, feminism, public sphere analysis, and, recently, Bakhtin. The range will keep widening, but the journal will retain its signature commitment to depth, rigor, and innovation.I offer these reflections on the journal as a way of suggesting that Leff and it share certain abiding investments. It remains to the authors herein to enrich the contributions of both, and so I will limit my comments on the man to only a few broad observations. As I have noted, his thinking was marked by a steadfast commitment to the humanistic bases of the disciplines, but he did not allow himself to be artificially bound by either. This stubbornness—and he could be stubborn—as often as not placed him in the role of instigator: if he did not approve of the way things were going, he set out to create the conditions for change and renewal. It is notable in this respect how many developments in scholarship he either initiated, signed onto early, or aligned himself with to certain effect. Early in his career he was instrumental, with James J. Murphy, in reinvigorating the study of classical rhetoric at the University of California at Davis, whence was born the journal Rhetorica, for which he served as second editor. At Indiana University and the University of Wisconsin-Madison, he further established his reputation as a student of public address and rhetorical criticism; he led and gave forceful expression to the practice of close textual analysis, with attendant interests in linguistics and discourse pragmatics, assisted in the international study of argumentation, cofounded the Public Address Conference, and rejuvenated rhetorical studies at the University of Memphis.The list is incomplete but the point perhaps made: Leff carried with him the courage of his convictions, and he acted on them by creating the enabling conditions for new avenues of inquiry. In this regard he bore out the potential of interdisciplinarity in ways all too rare in academic work today. The term itself has become justly vulnerable: skeptics have good reason to wince at its easy optimism, the frequency with which it is bruited as an inherent good and the paucity of its actual results. Interdisciplinarity can and has given warrant to ecumenical excess, and in some guises it has promoted the view of rhetoric as being by definition a pariah discipline. In my view, at least, Leff avoided these pitfalls by remaining fixed to certain constants, chief among them a conception of rhetoric as a form of habitation, that is, a mode of being and acting in which the art and the artist collaborate in a world shaped by contingency, the unexpected, and the partially glimpsed. If one word may be said to capture this sense, it is “performance.” Leff himself did not use the term overmuch, perhaps because of the freight it carried during latter decades of the twentieth century; but as a way of explaining the ways of rhetoric it runs as a leitmotif throughout nearly fifty years of thinking and writing about the subject.The third decade of Leff's career found him at the University of Wisconsin-Madison, where I was fortunate enough to work with him when I was completing my graduate studies. The 1980s proved a tumultuous period across the humanities, no less so in rhetoric. I had occasion, then, to observe up close how a first-rate thinker negotiated the manifold challenges posed by emerging forms of postmodernism. For many, his response revealed a certain conservative strain; this much is true, but not for the reasons usually ascribed. Leff was clearly concerned to extend and revitalize neoclassical forms of analysis, and he could be rather too quick to dismiss what seemed then like novel ways of reformulating the disciplinary grounds of rhetoric. His chief concerns, however, cut much deeper than such temperamental matters. Leff's problem was not with the beau ideals of the age—Foucault, de Man, et al.—but more generally with how they were being taken up and to what effect. In the main he found such acolytes afflicted with what he called the tendency to “think in slogans” and bristled at glib dismissals of the rhetorical tradition by those unversed in that tradition. Above all, however, he was troubled by the dangers of writing agency out of the script, as if rhetoric could be reconceived independent of its habitation in the lived realities of human symbolic action. At stake, again, was the role of performance, with its related commitments to historical context, locality, and the artistic rendering of human will. Leff's work was accordingly devoted to reclaiming the realm of concrete expression from airy abstractions, to capture again the rough ground of the discipline and develop a critical vocabulary responsible to the particulars of the speech act even as it sought cautiously for certain levels of generalization.All this may at first glance seem to speak more directly of Leff the rhetorical critic than of theorist familiar to readers of this journal. I would like to submit, however, that in fact his work gives little evidence that he viewed himself operating on one or the other register. I do not mean to suggest that Leff conflated the theoretical with the critical or refused to acknowledge their different emphases and predilections. As a theorist, he was deeply conversant in the historical and conceptual grounds of philosophy and rhetoric, and at various points he proved expert in diagnosing the state of scholarship in both. Still, it must be said that Leff's interest in the “and” leaned to the right, to the ways in which rhetoric, conceived as a form of embodied symbolic performance, could be seen as at once informed by theory and straining always to outstep its explanatory reach.Such a perspective on the art meant that Leff consistently sought to place theory and practice in a tensive, often ambiguous and ironic, but always productive relationship to each other. This much is clearly evident in virtually all of his writings on Cicero, for example, and it is with reference to the Roman orator that I conclude my comments on Leff. Tully was, of course, a preoccupation of Leff's from beginning to end. The reasons for this are many, but for the most direct explanation I refer readers to the essay reprinted in this issue. It is, in my view, the most efficient representation of Leff's abiding interests, including those just noted: the rhetorical lore, its canonical figures, the stress on performativity, the embrace of ambiguity and tension, the play of theory and practice. Short of rehearsing the argument, it may be illustrative to take his description of Ciceronian humanism as a mirror of his own: “a suspicious attitude toward abstract theory not only in respect to rhetoric but also to ethics and politics; a conviction that discourse, especially discourse that allows for argument on both sides of an issue, has a constitutive role to play in civic life; a valorization and idealization of eloquence that entails a strong connection between eloquence and virtue; and a conception of virtue that is decisively linked to political activity.” With this passage in mind, let us hint briefly at the essays to follow.The emergence of rhetorical studies in modern American higher education is in several ways a curious story. All disciplines, of course, struggle early to situate themselves within the complex and contested terrain of academic inquiry, but rhetoric, more than most, struggled to locate itself between the competing demands of research and theory on the one hand, and its applied and vocational missions on the other. It is no small part of Leff's legacy that he steadfastly refused to resolve this tension into a simple disjunction between the library and the classroom. A quick glance at his bibliography gives evidence that in fact he remained for much of his career deeply interested in the interplay of rhetorical pedagogy and theory. And the ground for this interest, as we might expect, was a long-standing investment in traditions of Latin learning generally and rhetorical education in particular.The distinguished classicist Martin Camargo takes us deep into this terrain in his exploration of Anglo-Latin rhetoric in late fourteenth-century England. As if to remind us that the status of rhetoric seems never to have been altogether settled, Camargo painstakingly assembles his case to demonstrate that the subject was not, as is frequently thought, the province of the classroom alone. His extensive recovery of archival materials, rather, leads him to conclude that, if anything, “the theory and practice of rhetoric were anything but banal, trite, and jejune; they were new, hot, even controversial—not milk for infants but solid food for adults.”Leff began his career as a classicist, and he ended it as a classicist. His attunement to the tradition, however, gradually shifted over time from largely exegetical concerns to questions over the relevance and fecundity of such thought for contemporary theorizing about the art. This interest he represented on several fronts: by reclaiming neoclassical criticism for the work of textual analysis, for instance, and by revisiting the concept of decorum as it related to contemporary theory. Among Leff's most important contributions in this vein was to have reanimated debates over the centrality of invention, argument, and hermeneutics. Here again he found himself both defending and promoting certain classical traditions of thought as unjustly stigmatized by postmodern critiques, and, more positively, as a robust resource for explaining rhetorical performance. In this enterprise he enjoyed the amicable but challenging company of Steven Mailloux, with whom he carried on a lively exchange of ideas over many years. Although Leff was rather more concerned to articulate the productive disciplinary differences that might be said to obtain between them, both held constant the role that controversy plays in funding rhetorical argument.Over and against strains of antihumanist thought—ranging from Plato to Heidegger to postmodernism—Mailloux locates an understanding of humanism that rightly embraces human agency and the inventive force of tradition. At the heart of this relationship is Leff's particular brand of “hermeneutical rhetoric,” the process through which individual actors render strategic interpretations of the past to shape collective perceptions in the present. Mailloux reminds us that in no sense does this form of humanism presuppose an absolutely free agent, nor does it ever concede a sense of tradition as inherently prescriptive or determinate. On the contrary, rhetorical humanism—and the hermeneutics it enables—celebrates the deeply human capacity for making judgments in precisely those contexts marked by contingency, plurality, and the shifting demands of human community in time.The study of argumentation is in some ways anomalous. Although it cannot be said to reside at the core of either philosophy or rhetoric as a disciplinary domain, it nevertheless abides as a persistent interest for both. Indeed, it was no small part of Henry Johnstones's mission—successful, in the event—to firmly locate the subject at the interstices of interdisciplinary inquiry and thus to ensure its career and strengthen its claim on several communities of scholars at once. Leff came argumentation through two routes: in his younger years as a collegiate debater and afterward as an academic. The former, I might suggest, is not altogether without relevance to the latter. From it he retained a sense of argument as the embodied exchange of convictions about matters of public concern. This commitment was to surface again when, in the 1980s and thereafter, Leff enthusiastically joined in the renaissance of argument studies that continues to this day.At least two themes join together much of Leff's thinking about argument, and they may be observed at work in his scholarship generally. One is an entrenched resistance to what he regarded as rigid and excessively abstract approaches to the subject, and the other, not surprisingly, perhaps, is the relevance of classical lore, especially Aristotle. Both are evidenced in J. Anthony Blair's case for revisioning conventional treatments of argument and its relationships to dialectic and logic. A prominent figure in the resurgence of argumentation studies, Blair proposes an alternative understanding of how these modes of description and action comport with each other. Rhetoric, he argues, is best understood as a theory of argument as it relates to speeches, dialectic as a theory of argument as it relates to conversations, and logic as a theory of reasoning as it relates to both.I have suggested that the principle of performativity underwrites virtually the whole of Leff's interpretive corpus. Nowhere is this preoccupation more evident than in his practice as a rhetorical critic. On a number of occasions he sought to sharpen, defend, and promote this practice, most explicitly with reference to the work of textual analysis. In the process, Leff helped to established its key theoretical underpinnings, to identify, that is, those premises which might shift such criticism away from mere impressionism toward a more stable and rigorous foundation. The task was not an easy one: a number of leading critics in their own right suspected in this project a certain New Critical fondness for contextless formalism. Again, I think this charge unfounded. We need only consider his insights regarding enactment to see why: texts, he argued, are not merely the record of symbolic action but are themselves forms of action, momentarily bounded by their textness, shaped by contextual forces, and expressions of artistic judgment. “Text,” that is, is as much a verb as a noun. And certain texts, he demonstrated, are notable for the ways in which they perform their own theory; Cicero's De oratore, for example, he took to be a “cookbook that bakes its own cake.”This conception of enactment we see at work in David Zarefsky's treatment of Lincoln's First Inaugural Address. Zarefsky, preeminent among rhetorical studies in the study of the sixteenth president, shares with Leff an abiding interest in how Lincoln was able to give to his thoughts their optimal mode of expression. In the First Inaugural, Zarefsky teaches us, Lincoln exercises the generic possibilities opened to him by presenting what may be called his philosophy of republican government in its distinctly American form. He does so, however, not in the shape of a treatise but through argumentative enactment, a key example of which is found in how he seeks to slow down the deliberative judgment of the audience by slowing down the internal movement of the speech itself. Thus Zarefsky: “By coming back to the argument about secession again and again, [Lincoln] arrested the progression of the speech, halting its movement toward the final choice of peace or war. By developing separate, complete arguments, he invited consideration of the dangers of secession from multiple points of view, so that listeners would take time, not ‘hurry in hot haste’ but think ‘calmly and well’ on the subject. Lincoln's speech is an act as well as a set of propositions. The act carried out the slowing of time for which the propositions call.”Ours is not a particularly hospital time for the study of genre. A casualty of the antiformalism fashionable in much interpretive work of the 1980s and 1990s, the subject remains nevertheless a potent, if underrealized, resource for the analysis of public discourse. Leff, of course, gave to the matter considerable attention, notably in his work on Lincoln and, again, Cicero. His treatments of genre worked in large part because he understood that, contrary to the popular allegation, there was nothing inherently static or predetermined implied in its usage. Rather, he conceived of genres as a formal resource through which traditions of expression—and therefore thought—were given effect in arenas of civic action.Such a conception seems to inform Bradford Vivian's analysis of Booker T. Washington's (in)famous address at the 1895 Cotton States Exposition. For Vivian, the text of that speech offers up a case study in the act of witnessing, where the dialectics of remembering and forgetting give shape and direction to the orator's vision of social rebirth. Among the key insights he offers is that this play of opposites is managed decisively by the epideictic form itself. Far from fixing that vision within the conventional options of praise or blame, Vivian illustrates how Washington subverts the genre through tactical appeals to forget one version of the past and to champion another and so to chart a course of putatively enhanced racial relations. Whatever we may conclude about the speaker's ultimate aims and effect—Vivian leaves us no doubt as to his own views—the text itself amounts, in his words, “to a meditation on time and memory as elements of public judgment.”Time now to let our authors speak for themselves.

    doi:10.5325/philrhet.45.2.0099

May 2012

  1. Bermejo-Luque, Lilian. Giving Reasons. A Linguistic-Pragmatic Approach to Argumentation Theory
    Abstract

    Giving Reasons has the ambition of developing a new theoretical approach to argumentation that integrates logical, dialectical and rhetorical aspects. The author uses speech act theory to realize her ideal of 'a linguistic-pragmatic approach' to argumentation. After a severe criticism of the major existing approaches to the study of argumentation, the author develops what she claims to be ''a systematic and comprehensive theory of the interpretation, analysis and evaluation of arguments.''

    doi:10.1007/s10503-011-9258-z

April 2012

  1. Ad Watch 3.0: Developing Audiovisual and Narrative Techniques for Engaging the Audiovisual Content of Political Advertising
    Abstract

    Analysis of the evolution and practice of ad watch journalism during the 2000, 2004, 2008, and 2012 presidential campaigns suggests a robust level of ad watch activity, fostered in part by advances in communications technology and the proliferation of actors with means and motive. The efforts of ad watch practitioners to police egregious distortions and deceptions continue to provide an important baseline in the broader discourse surrounding the veracity of campaign claims. Efforts to place the transgressions of campaign spots in a proper context, however, have been met with at best, mixed success. Among the principal challenges to building a better ad watch for the 21st century are engaging the way audiovisual elements of ads advance their case by evoking readily accessible narrative frames grounded in popular culture; developing the multiple metrics by which candidates’ fidelity to the truth over time can be effectively evaluated; and addressing arguments about the character of candidates, arguments often ostensibly framed in overtly policy terms.

    doi:10.13008/2151-2957.1089