The author reads the essays in this issue from the perspective of work in rhetorical genre theory on the concept of “uptake” in order to examine some of the challenges and possibilities teachers as well as students face as they engage in the work of identifying and deploying multiple languages and discourses. He suggests that the essays allow us to see uptake both as a site for the operations of power and a site for intervening in those operations, as well as allowing us to see a number of such interventions underway.

This article explores the value of rhetorical genre theory for health care and professional communication researchers. The authors outline the conceptual resources emerging from genre theory, specifically ways to conceptualize social context, professional identity formation, and genres as functioning but hierarchical networks, and discuss the way they have used these resources in two separate but complementary health-care studies: a project that documents the ways regulated and regularized resources of the genre of case presentations shape the professional identity formation of medical students and a project that extends this theoretical work to observe that genres, especially policy genres, function to regularize or control other genres and shape the identity formation of midwives in Ontario, Canada. The authors also observe that the implications of rhetorical genre theory have impelled both of these studies to develop an interdisciplinary trajectory that includes members of health-care communities as participating researchers.

Instructors in multi-major professional communication courses are asked to teach students a variety of workplace genres. However, teaching genres apart from their contexts may not result in transfer of knowledge from school to workplace settings. We propose teaching students to research genre use via activity theory as a way of encouraging transfer. We outline theory and research relevant to teaching genre and provide results from a study using activity theory to teach genre in two different professional communication courses.

This article traces the historical and conceptual development of what is known as activity theory, from Vygotsky and Luria, to A. N. Leont’ev, to Engeström, in order to illustrate what I see as two problems with the activity theoretic approach, especially as manifest in the work of Leont’ev and Engeström: what I call the boundary and/or focus problem and the unit-of-analysis problem. In the second half of the article, I explore the social semiotic of an everyday artifact, the “speed bump,” and introduce a discovery heuristic for examining how this artifact functions mediationally in human activity. In so doing, I have tried to discover activity through principled analysis, rather than assuming activity or activity system a priori.

Drawing on rhetorical genre studies and recent work in activity system theory, this study focuses on the collaborative development of a new written form, a municipal plan for protecting and managing natural areas. The author advances a twofold claim: (a) that the written plan is developed in the absence of a stable textual model and (b) that the text, as part of the context, functions, in turn, as a mediational tool for solving the rhetorical problem of audience resistance. Findings show that as participants reconfigure the project into successive cycles of activity, they create corresponding zones of proximal development. This study contributes to our understanding of the dynamics of the text-context relationship and to recent elaborations of genre as an activity system that help explain the relationship between genre and learning.

A set of discourse-based methods—genre theory, genre analysis, and discourse analysis—can provide a descriptive basis for a critical analysis of the multiple connections between discourse practices and their underlying concepts and categories within professions. To illustrate this theoretical and methodological project, this article analyzes prognosis in the discourse of medicine. Using Goffman’s (1959) distinction between front-stage and back-stage discourse, the author suggests that a back-stage discourse of prognosis points to problems with prognosis in the front-stage discourse of medical encounters between oncologists and patients who have been diagnosed with cancer. The analysis shows that the oral genre of treatment discussion in oncology encounters is organized to allow practitioners to do, appear to do, or avoid doing difficult work like presenting a prognosis. The article suggests that discourse-based methods have the potential to become the basis for productive critical engagement between practitioners and researchers in professional communication.

This article is concerned with characterizing literacy activity as it is practiced in professional workplaces. Its starting point is activity theory, which grew out of the work of Vygotsky and has been subsequently elaborated in Russia and elsewhere. First, the authors propose that existing versions of activity theory are unable to account adequately for practical human activity in contemporary workplaces, and present a revised perspective that opens the way for new theoretical developments. Second, they elaborate two new constructs, task and work ensemble, and apply them to a short collaborative writing sequence collected in the field. Both constructs are seen to account in a substantive way for the structure of the composing activity carried out by the collaborators. They close with a discussion of the complementarity and theoretical advantages of the two constructs.

This article studies a set of scientific/technical articles published in Internet homepages. Focusing upon current trends on genre theory and the functional approach deployed by Halliday and Martin [1], linguistic features and schematic structure are analyzed in relation to more standard genres. The structural analysis suggests that these kind of texts imaginatively realize and assume the standpoint and main tenets of a lay audience that just consumes specific genres, most being analogous to the persuasive, manipulative, amusement-oriented genres of TV news stories, tabloids, and commercials. It is pondered that much of the “technological utopianism” (term used by Kling [2] surrounding the ever increasingly standardized Internet discourse turns the Internet into a productive vehicle to sustain technoscience as modern myth by spreading and forging that utopian imagery into the audience's consciousness, and that scientists are taking fruitful advantage of the utopian, futurist, and often sensationalist accounts of the Internet as a formidable frame to advertise themselves and the deeds achieved in their laboratories.

In courses within technical disciplines, students are often asked to give oral presentations that simulate a professional context. Yet learning to speak like a professional in this academic context is a process often laden with complications. Using activity theory and situated learning as theoretical frameworks, this article explores the teaching and learning of one of the most common oral genres in technical fields—the design presentation. A study of the teaching and learning of this oral genre in three sequential engineering design courses reveals critical academic and workplace contradictions regarding audience, identity, and structure. Results of this study show that in the teaching and learning of design presentations, audience and identity contradictions were managed by a primary deference to the academic context whereas structural contradictions were addressed by invoking both workplace and academic activity systems.

Research Article| October 01 2002 Reading, Writing, and Teaching Creative Hypertext: A Genre-Based Pedagogy Kevin Brooks Kevin Brooks Search for other works by this author on: This Site Google Pedagogy (2002) 2 (3): 337–356. https://doi.org/10.1215/15314200-2-3-337 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Kevin Brooks; Reading, Writing, and Teaching Creative Hypertext: A Genre-Based Pedagogy. Pedagogy 1 October 2002; 2 (3): 337–356. doi: https://doi.org/10.1215/15314200-2-3-337 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search Books & JournalsAll JournalsPedagogy Search Advanced Search The text of this article is only available as a PDF. © 2002 Duke University Press2002 Article PDF first page preview Close Modal You do not currently have access to this content.

In this article, I describe four interrelated analytical concepts useful for studying the discursive practices of professional writers: intertextuality, interdiscursivity, genre systems, and recontextualization. Drawing on structuration theory and neo-Vygotskyan activity theory to provide a framework for the above concepts, I present three theoretical assumptions: (a) genre systems play an intermediate role between institutional structural properties and individual communicative action, (b) a central means for identifying texts in a genre system is their intertextual activity, and (c) the concept of “genre systems” enables the analyst to foreground the discursively salient components of human activity systems. An elaboration of each of these assumptions is followed by an illustration of genre systems at work in one psychotherapist's session notes and the process I call rhetorical recontextualization.

Using activity theory as a supplement to genre studies, this article explores a case of the disintegration of a traditional engineering firm. It focuses on the causes of such disintegration and the role of different types of communication in serving as sites where contradictions can be brought to visibility and resolution. The authors’ goal is both to show the power of activity theory in illuminating issues of tension, contradiction, and dissonance that lead to the breakup of the original organization into two separate firms and point to fundamental differences in the cultures of traditional engineering firms and software design enterprises.

Traditional models of usability assume that usability is a quality that can be designed into a particular artifact. Yet constructivist theory implies that usability cannot be located in a single artifact; rather, it must be conceived as a quality of the entire activity in which the artifact is used. This article describes a distributed approach to usability, based on activity theory and genre theory. It then illustrates the approach with a four-decade examination of a traffic accident location and analysis system (ALAS). Using the theoretical framework of genre ecologies, the article demonstrates how usability is distributed across the many official and unofficial (ad hoc) genres employed by ALAS users.

Discourse theories frequently emphasize the importance of understanding audience but seldom delve into how writers form conceptions of their audiences, especially in organizations. This study examines computer documentation writers’ tactics for conceiving of their audiences. Based on two ethnographic case studies and insights from activity theory, the author describes and evaluates technical communicators’ tactics for understanding audiences, constrained and supported by their organizations. She discusses the advantages and limitations of each tactic, looking at how each tactic might answer questions about audience. This research should be useful to technical communication educators as they expand students’ options for audience research in nonacademic settings. In addition, the findings of this study can enhance theories about the ways writers create images of their audiences.

Although studies of actual communication practices in the workplace are now commonplace, few historical studies in this area have been completed. Such historical studies are necessary to help researchers understand the often complicated origins of genre conventions in professional discourse. Historical research that draws on contemporary genre theory helps address this void. A genre perspective is particularly valuable for helping researchers trace a given type of document's emergence and evolution. This perspective also provides a way of accounting for the connections between communicative practices and the other activities that occupy the attention of workplace organizations. To illustrate what this perspective brings to historical research in professional communication, I examine the development of communicative practices at a national production company that relied on texts to mediate its organizational activities across geographically dispersed locations.

Rhetoric continues to struggle to theorize the simultaneous existence of pattern and contingency. Responses to this issue have been couched in elaborations of genre theory and, more recently, of Vygotskian activity theory. Activity theory offers two advantages in theorizing how change and continuity can coexist: It expands our ability to see how text and context influence one another and it encourages us to see that lack of unity is normal in any activity system. This study exemplifies these advantages by looking at four entry-level engineers who produced a genre they called documentation in their first 4 years at work. They defined documentation as writing that describes events to establish a common understanding of completed or promised actions. Documentation was one of the tools the participants used to create and maintain the activity system of their workplace and to reshape it as well.

Commentary: When “Thucydides and the Plague in Athens: The Roots of Scientific Writing” was written in 1988, genre analysis was an emerging area for scholarship. Thucydides' Historiae, which includes numerous political speeches in context, provides a rich resource for exploring the ancient roots of rhetorical genres. Thucydides' text also sheds light on the origin of a specific scientific genre - the medical case history. In describing a devastating plague in Athens, Thucydides uses the Hippocratic approach, following an ancient genre or form that is remarkably similar to the modern medical case history. Thucydides' case history of the Athenian plague enabled 20th-century epidemiologists to establish a diagnosis of the illness (influenza plus toxic shock syndrome), predict its return, and validate their diagnosis during a 1987 flu epidemic. Although “Thucydides and the Plague in Athens” only hints at Thucydides' genre knowledge, his case history of the plague and his presentation of speeches display considerable insight into the social construction and function of these recurring forms. In explaining the speeches in his text, for example, Thucydides says, “[M]y habit has been to make the speakers say what was in my opinion demanded of them by the various occasions” (1.22). He prefaces his account of the plague with a statement of purpose: to help future scholars recognize future outbreaks of the same illness. These remarks, viewed in the context of genre theory today, suggest that Thucydides not only knew how to use genres but also understood their social origin and purposes.

The relation between writing in formal schooling and writing in other social practices is a central problem in writing research (e.g., critical pedagogy, writing in nonacademic settings, cognition in variable social contexts). How do macro-level social and political structures (forces) affect micro-level literate actions in classrooms and vice versa? To address these questions, the author synthesizes Yrjö Engeström's systems version of Vygotskian cultural-historical activity theory with Charles Bazerman's theory of genre systems. The author suggests that this synthesis extends Bakhtinian dialogic theory by providing a broader unit of analysis than text-as-discourse, wider levels of analysis than the dyad, and an expanded theory of dialectic. By tracing the intertextual relations among disciplinary and educational genre systems, through the boundary of classroom genre systems, one can construct a model of ways classroom writing is linked to writing in wider social practices and rethink such issues as agency, task representation, and assessment.

There has been considerable interest in using a genre-based approach to the teaching of language. Genre has been described as a property of texts which allows them to be described as a sequence of segments, or “moves,” with each move accomplishing some part of the overall communicative purpose of the text, while register can be thought of as the language and linguistic patterns of one particular genre. The purpose of this study was to find out whether the registers of different moves of one genre can be very different from each other. A corpus of 44 typical examples of the genre, “Brief Tourist Information,” was created. A computerized concordancing program was used to analyze the three moves, “Location,” “Facilities/ Activities,” and “Description” in terms of discourse functions, length, reader address, modality, idioms, lexical phrases, and common lexical items. A comparison of the structures and lexical items of the three moves showed clearly that while they shared a few functions, for the most part they differed substantially. The results suggest that language educators should consider 1) basing instructional materials on corpora of texts in use, 2) teaching the move structure of genres and the concomitant move registers rather than the general register of the genre as a whole, 3) integrating the teaching of reading and writing, and 4) adopting a “purpose approach” to the teaching of writing.

Abstract Pseodotransactionality—writing that Is patently designed by a student to meet teacher expectations rather than to perform the "real" function the teacher has suggested—is a problem that has frequently troubled writing teachers, especially professional writing teachers. This article attempts to analyze the problem from a sociohistorical perspective by using two Russian theoretical exports: (1) M. M. Bakhtin's concept of genre and (2) Vygotsklan activity theory. The article concludes by suggesting how a sociohistorical perspective mlght help to counteract pseudotransactionality In the professional writing classroom.

This article presents descriptions of and examples from qualitative case studies of 3 high school classrooms in Norway and the United States. The focus is on how classroom discourse and writing interact with each other and provide an important and unique instructional resource. The teachers in 2 of the classrooms consistently elicited, overtly valued, and helped develop student opinions and ideas. In this process, authentic questions and uptake were common, and a great diversity of voices was heard. Bakhtin's and Rommetveit's dialogical framework is used as the basis of analysis, as is Lotman's theory about the functional dualism of texts. The main argument is that the interaction of oral and written discourse increased dialogicality and multivoicedness and therefore provided more chances for students to learn than did talking or writing alone. In this way, the texts, both oral and written, were used to generate thoughts and opinions.

This select bibliography highlights research on technical communication published by, for or about Canadians. It classifies Canadian research by form (books and articles) and by subject (translation studies; technology studies; graphics studies; historical studies; studies of the profession; specialty studies; genre studies; and linguistics/stylistic analyses).

Using the theoretical perspective offered by recent genre studies, this study compares student and professional discourse within the same field through a set of case studies written for a third-year course in financial analysis—writing that was conceived and designed by the instructor to simulate workplace discourse. Observational and textual analyses revealed the radically distinct social action undertaken in this student writing as compared to related workplace discourse, despite the simulation. Social motives, exigent rhetorical contexts, social roles, and reading practices were all distinct in ways that profoundly affected both discourse processes and products. At the same time, certain commonalities were apparent in the student and workplace writing. These shared features point to ways in which student writing enables and enacts entry into sociocultural communities.

This article argues for an activity-based theory of genre knowledge. Drawing on empirical findings from case study research emphasizing “insider knowledge” and on structuration theory, activity theory, and rhetorical studies, the authors propose five general principles for genre theory: (a) Genres are dynamic forms that mediate between the unique features of individual contexts and the features that recur across contexts; (b) genre knowledge is embedded in communicative activities of daily and professional life and is thus a form of “situated cognition”; (c) genre knowledge embraces both form and content, including a sense of rhetorical appropriateness; (d) the use of genres simultaneously constitutes and reproduces social structures; and (e) genre conventions signal a discourse community's norms, epistemology, ideology, and social ontology.

This article examines the kinds of instruction that foster student engagement with literature and the effects of such instruction on achievement. First, two general kinds of student engagement are distinguished: “procedural,” which concerns classroom rules and regulations, and “substantive,” which involves sustained commitment to the content and issues of academic study. The article then describes the manifestations of these two forms of engagement, explains how they relate differently to student outcomes, and offers some empirical propositions using data on literature instruction from 58 eighth-grade English classes. The results provide support for three hypotheses: (a) Disengagement adversely affects achievement; (b) Procedural engagement has an attenuated relationship to achievement because its observable indicators conflate procedural and substantive engagement; and (c) Substantive engagement has a strong, positive effect on achievement. Features of substantively engaging instruction include authentic questions, or questions which have no prespecified answers; uptake, or the incorporation of previous answers into subsequent questions; and high-level teacher evaluation, or teacher certification and incorporation of student responses into subsequent discussion. Each of these is noteworthy because they all involve reciprocal interaction and negotiation between students and teachers, which is said to be the hallmark of substantive engagement.

The environmental impact statement (EIS) was created by the National Environmental Policy Act in 1969 as a means of ensuring careful study of possible effects on the environment of projects involving public lands and as an aid to effective decisions regarding such projects. This article presents a case study involving the reading of several EISs produced by one government agency, the Bureau of Land Management. An analysis of these documents reveals that, to answer the leading question of rhetoricians in the field of technical writing—Is the document effective?—we must consider the social and cultural context of the EIS as well as the characteristics of the text, its organization and style. Simple notions of purpose and audience are ruled out. We must account for pragmatics as well as syntactics and semantics. The very category of “effectiveness” is conditioned by the historical and political forces that shape the EIS. An approach through genre theory is recommended.