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December 2020

  1. Teams That Innovate: The Language of Difference-Driven Inquiry at the Workplace
    Abstract

    Leveraging a team’s diverse perspectives can be a powerful way to foster team innovation. A common approach to leverage team differences involves tool-based approaches, including brainstorming, mind-mapping, and whiteboarding. However, the effective use of ideational tools as a means to innovation often assumes high levels of team cohesion and productivity—dynamics that may not be safe to assume, especially in teams with high levels of diversity. This study investigates how workplace teams at a Biotech company use discourse to innovate, and in doing so, instantiate a larger rhetorical practice known as difference-driven inquiry.

    doi:10.1177/2329490620949864
  2. Review of "Rhetoric technology and the virtues by Jared S. Colton and Steve Holmes," Colton, J. S., & Holmes, S. (2018). Rhetoric, technology, and the virtues. Utah State University Press
    Abstract

    Discussions about communication and education have become focused on social justice in recent years, and with good reason. Social justice is at the forefront of many aspects of our daily lives in news, education, and even entertainment. As digital rhetoricians and educators, we have found ourselves looking for ways to work at the intersections of our field and social justice to improve both learning experiences and networked communication in non-academic contexts. This work is both timely and needed, as the hierarchies and inequities experienced in "real life" often translate to, and are amplified by, networked and digital forms of engagement. Fortunately, Rhetoric, Technology, and the Virtues offers an insightful and practical discussion about ethical frameworks that contribute to our understanding of digital social justice. Colton and Holmes persuasively argue for the value of Aristotle's virtue ethics, especially the idea of hexis , as a model for empowering students, educators, and others to enact digital social justice. As they explain, Aristotle identified virtues "such as patience, courage, temperance, and liberality" that contribute to ethical behavior and "are developed not solely through reason or by learning rules but through practice of the emotional and social skills that enable us within a community to work toward...human flourishing and general well-being" (p. 32). An essential part of Aristotle's framework is hexis , a person's disposition that has been crafted through habit and repeated practice (p. 11). Colton and Holmes effectively demonstrate how a virtue ethics framework can empower individuals to take ownership of the ethical implications of digital practices. Throughout the book, Colton and Holmes address familiar topics in digital rhetoric ranging from captioning (pp. 3--5, 49--73), remixing (pp. 74--94), and issues inherent in online activism (pp. 95--126).

    doi:10.1145/3431932.3431935
  3. Review: Changing the Subject: A Theory of Rhetorical Empathy
    Abstract

    Preview this article: Review: Changing the Subject: A Theory of Rhetorical Empathy, Page 1 of 1 < Previous page | Next page > /docserver/preview/fulltext/tetyc/48/2/teachingenglishinthetwo-yearcollege31053-1.gif

    doi:10.58680/tetyc202031053
  4. Homeless Advocacy and the Rhetorical Construction of the Civic Home
    doi:10.14321/rhetpublaffa.23.4.0767
  5. Social Controversy and Public Address in the 1960s and Early 1970s: A Rhetorical History of the United States
    doi:10.14321/rhetpublaffa.23.4.0761
  6. Citizen Science in the Digital Age: Rhetoric, Science, and Public Engagement
    doi:10.14321/rhetpublaffa.23.4.0764
  7. Tracing Rhetoric and Material Life: Ecological Approaches
    doi:10.14321/rhetpublaffa.23.4.0778
  8. Identities Developed, Identities Denied: Examining the Disciplinary Activities and Disciplinary Positioning of Retirees in Rhetoric, Composition, and Writing Studies
    Abstract

    This essay argues for a redefinition of disciplinary activity and examines disciplinary identity development beyond traditional academic/nonacademic binaries. Through analysis of interviews with twenty-seven retired members of rhetoric, composition, and writing studies, this essay provides a closer look at retirement as an active but overlooked phase of the disciplinary lifecycle.

    doi:10.58680/ccc202031037
  9. A Queer Praxis for Peer Review
    Abstract

    If, as I argue, student-to-student peer review is animated by “improvement imperatives” that make peer review a form of what Lauren Berlant calls “cruel optimism,” then rhetoric and composition will need to imagine theories and structures for peer review that do not repeat cruel attachments. I offer slow peer review as a strategy for queer rhetorical listening that maintains our commitments to peer review without the limitations created through the improvement imperative.

    doi:10.58680/ccc202031039
  10. With Heart in Hand: Whiteness, Homonormativity, and the Question of the Erasure of Gloria Anzaldúa’s Chicana Identity from the CCCC Gloria Anzaldúa Rhetorician Award
    Abstract

    The Queer Caucus created the Gloria Anzaldúa Rhetorician Award to honor Anzaldúa’s impact on “studies of both rhetoric and queer theory” through forging “connections across difference and oppression in order to dismantle systems of privilege, whether that be heterosexism, heteronormativity, racism, sexism or ableism (as a non-exhaustive list).” However, the text of the Award, along with its impetus, belies these intentions. The Award erases Anzaldúa’s Chicanidad from her work and her person through the emphasis on culture-less sexual and gender minority experiences, the redefinition of Anzaldúa’s work as focused on generalized difference and oppression, and the omission of any substantive acknowledgment of her Chicanidad. This essay examines the erasure of Anzaldúa’s Chicanidad and the appropriation of Anzaldúa as a race-less and culture-less liberatory figure through the operation of homonormativity and whiteness. I analyze the text and impetus of the Award through an analytical framework rooted in the rhetorical concepts of Kenneth Burke and Gloria Anzaldúa’s own concerns about erasure and appropriation through homonormativity and whiteness. I argue that the meaningful change to the text and its authorship, as well as to meaningful inclusion of queers of color, is necessary for the Award to continue.

    doi:10.58680/ccc202031038

November 2020

  1. The New Rhetoric Project Laughs: Lucie Olbrechts-Tyteca, Dissociation, and the Comic
    Abstract

    ABSTRACT Lucie Olbrechts-Tyteca's 1974 chapter on dissociation in the comic furthers our understanding of the rhetorical possibilities of dissociation, revealing how the concept can dismantle old worldviews and create new ones through laughter. Thanks to issues with translation and the chapter's obscure examples, however, this text has been largely overlooked by scholars. This article grounds the chapter's theories in examples with more contemporary resonance as a necessary first step toward understanding the full scope of Olbrechts-Tyteca's contributions to the concept of dissociation. Considering Olbrechts-Tyteca's chapter in light of other texts from the New Rhetoric Project also calls attention to the ways that translation practices have shaped scholars' reception and use of the Project's concepts.

    doi:10.5325/philrhet.53.4.0450
  2. Verbal Signatures of Dissociation: Epitomizing and Limiting Cases
    Abstract

    ABSTRACTThe sections devoted to dissociation in The New Rhetoric identify many verbal forms that can express this reconceptualizing line of argument. This article reviews the linguistic options offered in English for epitomizing dissociations, including tautologies and constructions that prompt diverging meanings, orthographical devices like capitalization or subscripts that produce variants of a single word, word schemes like agnominatio and polyptoton that alter core forms, and affixes or modifiers that are either available as antonyms or require forcing apart by subsequent antitheses. Paying attention to the verbal expression of dissociations highlights cases that may or may not qualify as the rich reconceptualizations Perelman and Olbrechts-Tyteca had in mind. Arguments that involve three distinguished terms may, for example, reach a limit where dissociations merge into arguments from division, a long recognized device in traditional rhetoric/dialectic.

    doi:10.5325/philrhet.53.4.0417
  3. Rhetoric and Demagoguery
    Abstract

    Discussions of demagoguery are, unfortunately, back in vogue in popular political discourse. Within the contemporary political landscape, the question of whether various world leaders should be considered demagogues abounds. In the American context, many perceive strong demagogic tendencies in President Donald Trump, and others see it in candidates like Bernie Sanders. This assessment, while perhaps not always stated in such specific terms, is prevalent throughout much of the rhetoric in public debate and deliberation, with Democrats and Republicans demonizing each other with more frequency. While this discussion seems particularly relevant to the contemporary political climate, demagoguery as a term dates all the way back to some of the earliest political philosophers of the Western tradition. The term's origin was decidedly neutral, as can be seen in the likes of Aristophanes and Thucydides. Donald Trump is, in the most neutral sense of the term, a demagogue. That is to say that Trump is a leader of a group of people, a fact that his 2016 election victory affirms. Trump may also be a demagogue in the more charged sense of the word. This more charged definition finds its roots in Plato and Aristotle, who began to complicate the term before Plutarch defined the term with a negative valence that has stuck. A critical aspect of defining demagoguery in the contemporary lexicon is a focus on how an individual's rhetorical moves, with unique personal motivations, drive a public toward us versus them binaries. Much of the scholarship on the Nazis and Adolf Hitler is an exemplar of this obsession with individualistic demagoguery, as it often elucidates personal motives for Hitler's demagogic rhetoric toward the Jews. Since Hitler is considered by many to be the demagogue par excellence and some of this understanding can be traced to Kenneth Burke, this conception of demagoguery as something enacted by a particular speaker has remained dominant in rhetorical study and political philosophy.Against such a backdrop, Patricia Roberts-Miller's Rhetoric and Demagoguery provides a timely intervention into how we define and think about demagoguery. In order to accomplish such a task, Roberts-Miller traces the way demagoguery is currently envisioned, explains the deficits of that conceptualization, provides a new working definition grounded in argumentation theory, and then uses a series of examples to support her argument. Roberts-Miller takes issue with defining demagoguery as the intentional use of scapegoating by a liberal autonomous subject. For many scholars, it is easier to explain rampant discrimination, fascism, and violence as something spurred by an individual speaker rather than addressing what allowed that message to take root.Roberts-Miller therefore criticizes this approach and provides a redefinition of demagoguery as “a polarizing discourse that promises stability, certainty, and escape from the responsibilities of rhetoric through framing public policy in terms of the degree to which and means by which (not whether) the out-group should be punished and scapegoated for the current problems of the in-group” (16). Further, she contends that public policy debate in a demagogic society tends to focus on only three things: group identity, need, and severity of punishment against the out-group. To elucidate the features that flow from this definition, Roberts-Miller draws on Chaïm Perelman and Lucie Olbrechts-Tyteca's concept of philosophical paired terms. This terminology, which she rephrases as binary paired terms, shows how societal demagoguery relies on binaries, which usually circle back to in-group versus out-group driven decision making. This allows rhetors to skip deliberation and sound argumentation and simply assert their position. Roberts-Miller further theorizes how these dynamics mean that political debate focuses on nonfalsifiable motivism rather than specific policy proposals. Roberts-Miller accomplishes much of this method and theory building in the introductory and concluding chapters, advancing specific case studies in the body chapters that help elucidate and nuance her redefinition.The first example Roberts-Miller turns to is the invasion of Iraq, explored in depth in chapter 1. Roberts-Miller explains that what made her write this book was the almost entirely absent policy debate prior to the invasion of Iraq. Roberts-Miller argues that policy debate must address both need and a plan. To be clear, there was plenty of ideological pseudo-debate about need in the lead-up to the invasion, but Roberts-Miller points out there was hardly any concrete policy discussion about what plans might be considered. Beginning with the necessary background information on the lead-up to this war, Roberts-Miller then pivots to an explanation of how identity was substituted for policy. President George W. Bush and his administration did all they could to avoid discussion of a particular plan for Iraq. Such deliberation, in their view, would have delayed and bogged down support for the war effort. Rather, they simply called out anyone who did not support going to war as unpatriotic, showing how identity trumped deliberation and the patriotic/unpatriotic binary flourished. The Bush administration also enacted a binary between the “Christian West” and “Muslim Middle East” as a way to further stake the war on identities rather than sound, policy debate. With these binaries, Roberts-Miller shows how the conditions for the disastrous Iraq War were achieved through demagogic rhetoric. Many in Congress and the public positioned debate itself as being anti-American, instead opting for naïve, patriotic support of the war. Without a strong policy debate, the American war strategy relied purely on best-case scenarios that did not happen. According to Roberts-Miller, relying on public debate, rather than demagoguery, may have prevented the invasion of Iraq or “at worst, have led to a better-planned war” with contingencies being considered (47).Chapter 2 builds on the binary paired terms of punishment and reward, using a number of case studies to exemplify how these terms are used in demagogic rhetoric. The first explored is Cleon from Ancient Athens. Cleon sets up the binary of everyone being either a friend or enemy and every act being either reward or punishment. Roberts-Miller works this pairing into a unique ratio of punish/enemy and reward/friend, which characterize demagoguery writ large. Cleon's “rational” assessment here shows the risks of defining demagoguery as primarily invested in leveraging emotional appeals. As Roberts-Miller pointedly observes, definitions of demagoguery as speech driven by mere strong affects is misguided since a speaker could provide good argumentation grounded in emotion, and, conversely, a speaker might be able to perform “emotionless” rationality without solid evidence. Instead, as Roberts-Miller explains through examples ranging from segregationists in the south to the Supreme Court decision in Hirabayashi v. United States, to illustrate how those claiming calm rationality, often through an invented middle ground, can actually perpetrate demagogic binaries and policies. In Hirabayashi, this worked its way back into a punishment/reward binary where Japanese Americans were falsely blamed (scapegoated) for sabotage during the attack on Pearl Harbor and were in need of punishment (internment).In chapter 3, Roberts-Miller elaborates further upon the features of her definition of demagoguery: scapegoating and rationality. Looking deeper into Japanese internment in the aftermath of Pearl Harbor, Roberts-Miller expands beyond the Hirabayashi ruling to examine the Roberts Commission and California attorney general Earl Warren's supposedly emotionless arguments for imprisonment. A critical component of this appeal was Warren's surface-level reasonability and a supposed willingness to let the facts guide the debate surrounding internment. However, once one digs beneath the surface, it becomes clear that this rationality is merely a façade. Roberts-Miller points to a lack of evidence that there was any Japanese American involvement in Pearl Harbor and the difference in treatment between Japanese Americans and German and Italian Americans as proof of prejudice rather than deliberation guiding decision making. This is used to prove that rationality markers are often deployed to conflate the difference between a logical argument and an argument that is made by appealing to logic. Ultimately, the Japanese were interned not because of logic in and of itself but because demagoguery cast them as an entity Americans should fear through misleading appeals to a nonexistent logic.Chapter 4 moves from a discussion of demagoguery that appeals to logic that, while flawed, is easy to understand to demagoguery that relies on argumentation that claims rationality but intentionally obfuscates logic. The case study here is Madison Grant's racist book Passing of the Great Race, which is considered a historically significant white supremacist text because of its prevalence in America and its appreciation by Hitler himself. Roberts-Miller deftly dissects Grant's demagogic argument for the superiority of the white/Nordic race through the inconsistencies in logic. Some specific problems include Grant's lack of definition for his central term “race,” an evolutionary narrative that undercuts his claims to Nordic purity, and his practically nonexistent use of citations or appeals to authority. Roberts-Miller highlights how even those contemporary reviewers who assessed the book positively cited its poor quality of argument as a negative element. Thus, with his claims not clearly grounded in proper citations, Grant's authority comes from himself. Roberts-Miller's takedown of Grant works well to boost her claim that demagoguery can guise itself with pseudo-logic, while actually being logic's antithesis.Roberts-Miller's next move is to show how demagogic rhetoric can appeal to expert opinion and be seemingly intellectual, when it is actually anti-intellectual. Chapter 5 focuses on three case studies of nonscientists—E. S. Cox, Theodore Bilbo, and William Tam—who claimed appeals to authority and that science supported their positions (with Cox and Bilbo espousing white supremacy and Tam arguing homophobic viewpoints against gay marriage). Cox relies heavily on authorities whom he believes are right because they are good people (i.e., white). Bilbo's arguments often contradict his sources, and his sources often contradict each other. Further, the Bilbo case study works to show how demagoguery is not always a calculated maneuver, as Bilbo's political career would have been better served with a less overtly racist message. Finally, Tam shows how poor, demagogic citation practices can flourish in the digital age. Tam deflected numerous questions about his sources and the facticity of his homophobic claims as being found on the Internet, which he implicitly claimed must make them true. Here, Roberts-Miller advances more theoretical insights on the anti-intellectualism of demagoguery, bolstered most compellingly by her selection of cases that all relied on so-called expert appeals to science and, with Tam, the Internet as a whole.Roberts-Miller's conclusion again reiterates her redefinition of demagoguery and why this book has provided an important move to understanding the culture of demagoguery. Roberts-Miller then lists some topics that she could not explore in depth due to length restrictions, including gender, religion, charismatic leadership, reification, demagoguery's universality, and if demagoguery harms only in cases of an essentialized out-group identity. Indeed, I was surprised that Roberts-Miller's book largely declined to give issues of gender and other power differentials greater attention in order to present a more capacious account of demagoguery. One area in particular this book could have improved on is either providing significant cases of demagoguery on the left or explaining why this omission is necessary given her theoretical redefinition. Every major example in the body chapters of this book comes from right-leaning politicians and sympathizers. While these provide stark and compelling case examples, Roberts-Miller opens by saying, “Any project that is entirely about how badly they argue is going to be a self-congratulating exercise in saying the out-group is the out-group. Trying to identify the characteristics that help people climb up the latter [sic -ladder] of extermination shouldn't be in service of purifying our communities of demagogues—we are demagogues—but in service of reflecting on what is persuading us. That's the goal of this book” (8). As such, a case study of leftist demagoguery would have done well to illustrate her point across ideological and party lines. Or if leftist demagoguery does not exist, an explanation of why that is the case would be very insightful for future research. Nevertheless, Roberts-Miller's Rhetoric and Demagoguery provides a timely and essential intervention into our conception of demagoguery in the present day. Readers of Philosophy & Rhetoric as well as those interested in political philosophy will find much practical and scholarly utility in this book.

    doi:10.5325/philrhet.53.4.0471
  4. From Association to Dissociation: The NRP's<i>translatio</i>of Gourmont
    Abstract

    ABSTRACTThis study explores the influence of the French Symbolist poet, novelist, and literary critic Remy de Gourmont on Chaïm Perelman and Lucie Olbrechts-Tyteca's conception of dissociation. It proposes translatio—the medieval trope describing a transfer of ideas—as a lens through which to read the significance of Gourmont's thought on the New Rhetoric Project (NRP). Thus forgoing more traditional comparative approaches such as intertextuality, this study argues that translatio serves here as a particularly valuable conceptual tool: it unveils the evolution of Perelman's thought over time, and Olbrechts-Tyteca's significant contribution to it; it also provides a clearer understanding of the relationship between association (in the guise of analogy) and dissociation in the NRP than what is generally understood by scholars of the Traité. More importantly, translatio unveils the features that make their conception of dissociation one of the truly innovative aspects of the NRP.

    doi:10.5325/philrhet.53.4.0400
  5. Groundwork for the Practice of the Good Life: Politics and Ethics at the Intersection of North Atlantic and African Philosophy
    Abstract

    There is arguably no region of the world that has been the object of more intellectual contempt, intellectual derision, and intellectual disregard than Africa. Scholars have long documented the dark, dreary, pernicious, and primitive “Africanism” some argue has been a (if not the) defining pillar of philosophizing, literature, criticism, and historiography in the North Atlantic for a long time. Emerging along with intentionally misconstrued yet ubiquitous constructions of blackness as other than human—negative ideas about the continent of Africa and its supposed intellectual vacuity are part of a widely circulating discourse that Kurtis Keim dubbed “mistaking Africa.” In the United States, what Toni Morrison called “American Africanism” is so routine and mundane, it is hardly notable that very few courses on African philosophy and rhetoric are offered in American colleges and universities. To witness how the epistemic disregard of African rhetorics and philosophies plays out in these familiar confines, just peruse the volumes of Philosophy & Rhetoric since its inception in 1968. Such epistemic disregard is part of the “colonizer's model of the world,” to borrow a phrase from J. M. Blaut, a model that posits Western Europe and North America as the putative center of intellectual, historic, and cultural development of humankind. The upshot of this misperception has been that for too long Africa and Africa's relation to the global emergence and circulation of ideas has been severely undertheorized, particularly in the humanities and humanistic social sciences, including in philosophy and rhetoric.At the same time, what it means to live (or try to live) the good life also remains a perennially vexing problem in a number of disciplines, including philosophy, political theory, and religious studies. Groundwork for the Practice of the Good Life attends to Africa's role in the intellectual world by rhetoricizing theories about the good life. Groundwork faults philosophical abstractionism for producing theories of both the good life and intellectual life in Africa that are too brittle, too idealistic, and too far removed from practical reality. The book's unstated goal, it seems, is to recommend rhetoric's penchant for particular contexts, contingency, and historicity to social theorists. In order to do that, Ochieng recovers the contingency and historicity specific to both the good life and sociopolitics in African societies. He convincingly demonstrates that the meanings of both are negotiated on an ongoing basis, and that both are shot through with contingency and interanimation. To wit, this is not a book about the good life alone nor about Africanism per se, but one whose central arguments about intellectual practice turn on the rhetorical nature both of ideas about Africa and of some of the best regarded theories of the good life. The argument in Groundwork for the Practice of the Good Life is that in order to extricate both the good life and Africa from misbegotten understandings, we must rethink intellectual work away from the orthodoxy of metaphysical thought and toward the recursivity and contingency of orthopraxy. In pressing his challenge, Ochieng is undaunted: many luminaries of both African (Souleymane Bachir Diagne, Ajume Wingo, Achille Mbembe, Jean-François Bayart) and Western (Aristotle, Plato, Foucault, Žižek, Hegel, Kant, Nietzsche, Nussbaum) thought are subject to his reproach. But the goal is not just a vain naming and shaming of these individuals. Ochieng seeks instead to refigure any polarities between African and North Atlantic thought as indications of the incompleteness and irreducible entanglement of both thought systems in the catalog of human thought and practice. For him, the telos of the good life is figured rhetorically; it emerges from conditions in particular contexts.Towards this end, Ochieng offers a program for doing philosophy that is grounded in the contingencies of everyday life. Groundwork develops this program in four chapters. Chapter 1 argues that an empirical social ontology is the best framework for investigating “the good society,” which is the ideal location for the experience of the good life. The good society, Ochieng argues, is an “emergent normativity” (57), an intransitive that develops in and at the confluence of performative particulars that comprise the ontological makeup of the social: subjectivity, power, agency, and normativity (12–58). Specifically, the good society emerges through an analysis of the “interanimation of historiography”; the activation and expansion of political imagination via the (re)articulation of the political; political practice that foregrounds lived experiences over the deus ex machina of transcendentalist and metaphysically imbued political theory; and the enactment of restructurative justice through the constant remaking of the political, social, and cultural. Of these, restructurative justice best demonstrates the turn away from the abstract and universal and toward the concrete and particular. Restructurative justice obligates members of the good society to observe “egalitarianism; democratic practices; and relationships of solidarity” (90). Anchored in the recognition that structural and historical violence have affected people differently, restructurative justice is, in the first position, concerned with unsettling the structural and historical “entrenchment of privilege and power” (91). Calls to explore financial and other compensation for American descendants of enslaved persons advocated in House Bill 40 of the U.S. Congress and by the likes of Ta-Nehisi Coates illustrate this first commitment of restructurative justice. Additionally, restructurative justice upholds commitments to both democratic practices and solidarity, which Ochieng defines as a concern with enabling members of one's society who are otherwise unable to exert their political will to do so. This is how the terrain of the good life is cultivated.In chapter 2, Ochieng details his theory of the political in African societies, which borrows from and expands upon Bakhtin's concept of chronotopes. For Bakhtin, chronotope denotes the inextricable interwovenness of time and space. To apprehend the dynamic contingency of sociopolitics in Africa (and the good life), Ochieng infuses Bakhtin's chronotope with a “third dimension in the intersection of space and time: that of agency” (13). Adding agency to chronotope allows Ochieng to show “how structures are emergent from within history (time) as this is imbricated and bounded by horizons (space) of the possible (agency)” (13). Ochieng illustrates this argument in chapter 2, which works through an admittedly incomplete catalog of ten chronotopes in African politics. Through each theme, Ochieng returns to one point: politics in Africa is emergent from a diverse series of practices that are configured and constrained in history—they cannot be fully understood apart from ground contexts. He illustrates the chronotopics in African politics with examples from across the continent (Mali in the west, Kenya in the east, the Democratic Republic of the Congo in the center, and South Africa and Zimbabwe in the south). This chronotopic account of politics in Africa highlights “the diversity of political formations” and foregrounds “the irreducibly plural and multi-dimensional task of the political imagination” (181) attendant to the good life.Chapters 3 and 4 pivot away from politics to ethics. In chapter 3, Ochieng argues that only a meta-ethics that grows out of the social ontology and chronotopics as developed in the preceding chapters is appropriate for the contemplation of the good life. His meta-ethics “is less that of an immovable and irresistible arché and more of a web of thick relationships; an emergent patchwork of interpretive practices and a cluster of gripping values that have come to be appreciated in light of history” (193). Chapter 4 returns at last to the motivating problem of how to theorize the good life from the standpoint of interanimation, social ontology, and articulation. On this point, Ochieng argues forcefully that the good life, if it is to square with the lived realities of humans everywhere, cannot be imbued in transcendence. He contends instead, and convincingly, that the best revered models of the good life that have echoed loudest across the centuries—the hero, the saint, and the citizen—are hollow and brittle because the authority each commands issues not from the mundaneness of everyday life but out of the abstractions of theistic, mythic, and political thinking. Thus, the good life appears in much of philosophical and religious discourse as an “ideal normativity” premised on hypostatic principles that inflect away from the practicality of social ontology. Whether it is framed as a quest for a metaphysical telos (hero) or defined by universalizing abstractionism (citizen), or as emanating from origins (saint) as nebulous as they are mythical and mystical, the good life—as it is figured in the saint, the hero, and the citizen—offers “no articulation of the social ontology from which ethical action is intelligible and is effectuated” (229). Rather than draw our ethical projects from these facile personae, Ochieng urges an ethics conditioned on ground projects, which themselves “are emergent from particular forms of social relationships” and in which “justice is instantiated in and through” (229).While its central argument—that the quest for the good life is best explained as emergent and that philosophers and rhetoricians should so orient their projects—is compelling, this case, as it is advanced in Groundwork, will strike some as familiar. Readers familiar with Karen Barad's Meeting the Universe Halfway, Comaroff and Comaroff's Theory from the South, Nathan Stormer's work on articulation and taxis, or Stuart Hall's work on articulation and race in The Fateful Triangle, for example, will hear familiar refrains in Groundwork. In addition, as strong a case as Groundwork makes for ground-based philosophy, it leaves a few questions unanswered. Take Ochieng's broadside against Western philosophy's proclivity for the transcendental and universal, for example. As he rightly observes, this “transcendalist delusion,” as Linda Martín Alcoff has labeled it, fails on two counts: for one, it often projects philosophers' perspectives as a “view from nowhere” (3), a neutral episteme, one that, by some ineluctable stroke of genius, is unsullied by the caprices of subjective and context-bound doxa. Second, perhaps as a consequence of the preference for transcendentalism in philosophy, it results in a willful inattention to the particularities of conditions on the ground, manifested in philosophy's preference for the abstract over the concrete (save for the cherry-picked anecdote proffered here and there). Thus, Ochieng intones in his introduction that “the very idea of rooting philosophical discourse in particular subjectivity and social context” constitutes “a betrayal of the transcendence and universality of philosophical questions” the field considers to be its purview. Yet following this line of reasoning leads to the twin challenges of delineating contexts (what to include and what to exclude in identifying a particular context), and of distinguishing different localities from each other (how to distinguish between interrelation and idiosyncrasy of contexts). In addition, recent contributions by African political theorists have moved beyond the weaknesses in Jean-François Bayart's “politics of the belly” documented in Groundwork and toward dynamic models constructed from multiple local contexts (e.g., the concepts of “pluri-politics and the politics of “ID-ology”), and in African historiography (here, one thinks of the challenges “patriotic” history in southern Africa raised by historians influenced by Terence Ranger). But these points need not dampen the appeal of the arguments laid out in Groundwork. They suggest instead a possible way of building on this project by exploring social philosophy through specific cases. This book invites us to vistas of possibility of philosophy and rhetoric's entanglements as we start our thinking by working from the ground up.

    doi:10.5325/philrhet.53.4.0466
  6. The Origins of and Possible Futures for Chaïm Perelman and Lucie Olbrechts-Tyteca's Dissociation of Concepts
    Abstract

    ABSTRACTThis essay tells the story of Perelman and Olbrechts-Tyteca's “dissociation of concepts,” which they introduced in 1958 and is in use as a tool of criticism by many rhetorical critics. The story begins in England with John Locke's development of associative reasoning in 1770 and then moves to France, with Remy de Gourmont extending associative reasoning with the concept of dissociation in 1899. Gourmont's dissociation crosses the Atlantic and is then developed by Kenneth Burke in 1931. In turn, Perelman and Olbrechts-Tyteca absorbed and expanded Locke, Gourmont, and Burke's theories of association and dissociation in 1958. They crafted a tool, the dissociation of concepts, that equips rhetorical reasoning with the capacity to navigate between the promise and perils of fission and fusion. Since 1958, many scholars have made productive use of Perelman and Olbrechts-Tyteca's innovation. The essay concludes with some possible futures for their dissociation of concepts.

    doi:10.5325/philrhet.53.4.0385
  7. Rhetoric by Accident
    Abstract

    ABSTRACTThis essay presents a concept of rhetoric by accident, which understands accidents in regard to the materiality of affection (i.e., the condition of being affected) and in regard to the unconditioned rhetoricity of affectability. The concept of accidental rhetoric put forth depends on the ontological condition of openness, so first affect is stipulated in relation to the porousness of material life to explain the inevitability of affection and provide the basis for understanding rhetoric by accident. Then the accident is defined in alignment with material openness. Rather than consider accidents in terms of human control over contingencies, accidents are defined by the contingency of purposiveness to affection. That affect occurs without purpose means that beings experience rhetoric without a plan (i.e., by accident). The essay then considers how rhetoric by accident is part of any particular rhetoric's existence, namely as a horizon of evolution and diversification for rhetoric.

    doi:10.5325/philrhet.53.4.0353
  8. Developments in Dissociation: Past Contexts, Present Applications, Future Implications
    Abstract

    ABSTRACT Dissociation is considered by many to be Perelman and Olbrechts-Tyteca's most innovative and significant contribution to rhetorical theory. Currently on display in American debates over racial justice and public health, dissociation is a nuanced process of conceptual reconfiguration. After exploring how dissociation figures in these debates, the introduction summarizes how scholars over the years have extended and complicated the concept. The introduction then identifies key gaps in scholarship that are addressed by the articles included in this special section, including dissociation's philosophical genesis, its linguistic manifestations, its structural possibilities, and its role in comedic discourse.

    doi:10.5325/philrhet.53.4.0377
  9. Philosophy, Rhetoric, and Thomas Hobbes
    Abstract

    In Reason and Rhetoric in the Philosophy of Hobbes (1996), Quentin Skinner argued, first, that Thomas Hobbes's philosophy is best understood when placed within the context of the study of rhetoric in Early Modern England and, second, that Hobbes's attitude toward rhetoric changed in the course of his career: that he passed from a period in which he embraced civic humanism, with its emphasis on rhetoric (in the 1620s and early 1630s) to one of adamantly rejecting rhetoric in the late 1630s and 1640s, only to reembrace rhetoric in his Leviathan (1651). In his Philosophy, Rhetoric, and Thomas Hobbes, Timothy Raylor challenges Skinner's influential thesis, arguing for more continuity in Hobbes's attitude toward rhetoric throughout his corpus.Raylor's biographical first chapter provides evidence of the kind of scrupulous scholarship characteristic of the book as a whole. Raylor leaves no question unanswered without the most thorough effort to address it, no assumption unexamined. When Hobbes undertook the tutelage of William Cavendish, Second Earl of Devonshire, in 1608, what curriculum did he design for his charge? To find out, Raylor surveys the books purchased by the Cavendish household in the years immediately following Hobbes's hiring, records that remain at Chatsworth House, the Cavendish family estate. As a result of his painstaking review of family accounts, Raylor finds nothing terribly surprising—mostly standard collections and dictionaries were purchased—but nonetheless, now we know what works Hobbes thought essential to education: the curriculum that Hobbes, as tutor, was creating for his young charge, while not neglecting the humanities, emphasized mathematics, logic, and the modern languages (Raylor 37–38).The heart of the book is Raylor's engagement with Skinner, whose work provides the skeletal architecture for Philosophy, Rhetoric, and Thomas Hobbes. In chapters 2 and 3 on Hobbes's early work, Raylor argues, contra Skinner, that Hobbes never embraced civic humanism or the place of rhetoric in it. He finds other motives than the humanistic ones assigned by Skinner for Hobbes's translation of Thucydides's History of the Peloponnesian War (1629) and for his poem De mirabilibus. That translation of a Greek or Latin work was a stage in the studia humanitatis was the basis for Skinner's claim that Hobbes was attempting to establish humanist bona fides in undertaking his translation of Thucydides (Skinner 238). Moreover, Cicero had praised history as “magistra vitae” (life's teacher) as a warrant for his translation that Hobbes sites in his prefatory “To the Reader.” Finally, Hobbes's defense of Thucydides against his critics in his introductory “Life and History of Thucydides” conforms in its organizational pattern to the prescriptions for the genus iudiciale in the Ad Herennium, with Hobbes taking the role of the defense against Thucydides's critics (Skinner 246–47). Taking issue with Skinner, Raylor emphasizes that Hobbes was likely attracted to Thucydides because his theory of history emphasized identifying the causal laws that explain events, a more scientific view of history that Bacon modeled in his History of Henry VII (Raylor 68–69). True, Hobbes may have praised history as teacher of moralisms, but that was in the preface where authors praise a subject to attract readers to its importance (Raylor 71). Hobbes's translation cannot stand as particularly humanist. In chapter 3, Raylor similarly finds in Hobbes's poem De Mirabilibus Pecci (On Marvelous Peaks) an emphasis on natural history and the influence, again, of Bacon, not an exercise in epideictic that checks off an achievement within the studia humanitatis (Raylor 105–9).Chapter 4's focus is on Hobbes's famous Briefe of Aristotle's Rhetoric (based on Theodore Goulston's Latin translation of 1619), which Hobbes published in 1637. By Skinner's reckoning the Briefe falls within Hobbes's second period, following what Leo Strauss called Hobbes's “Euclidian conversion” in a Genevan library in 1630, which resulted in his turning away from humanism and rhetoric and toward scientism (Raylor 127). Raylor notes that Hobbes scholars (J. T. Harwood and Pantelis Bassakos, as well as Skinner) “have scoured the [Briefe's] many omissions and its less frequent additions for signs of hostility to the enterprise of rhetoric, reading Hobbes's subsequent ‘rejection’ of eloquence back into it” (150). Skinner, laboring this antirhetoric thesis, maintained, for instance, that there “is nothing in Aristotle corresponding to Hobbes's contention in chapter 1 [of the Rhetoric] that judges are incapable of following scientific proofs, and that advocates are consequently obliged to take ‘the Rhetoricall, shorter way’” (Skinner 257). But Hobbes's rendering seems fair to what Aristotle writes at I.i.12.1355a: that rhetoric is useful because, while (in Freese's Loeb translation) “scientific discourse is concerned with instruction,” for the typical audience for rhetorical discourse such instruction “is impossible,” thus necessitating a rhetorical approach. Similarly, those who see in Hobbes's Briefe an antirhetoric bias point to Hobbes's translation of the first sentence in book II, chapter 1, that “‘rhetoric is that faculty, by which we understand what will serve our turn concerning any subject to win belief in the hearer.’” Skinner reads this as Hobbes's “sneering conclusion” that rhetoricians “are only interested in victory and not in truth” (257). In defense of Hobbes's neutrality, Raylor points out that in Aristotle's account of rhetoric, rhetorical discourse depends on doxa, not apodictic premises, and has persuasion, not the discovery of truth, as its end; furthermore, the claim that rhetoricians are interested only in victory is Skinner's interpolation, found in neither Aristotle nor Hobbes (Raylor 170). Raylor constantly refers to two facts about the Briefe to explain its character: it is a digest, and it was originally created as an aid for his tutoring of William Cavendish. “Streamlining” and “pedagogical value” can best explain Hobbes's rendering of Aristotle (155). If at particular points in the text Hobbes's version seems to make rhetoric more amoral than the original, it may be because Hobbes, in pursuit of economy, has combined attitudes Aristotle expressed elsewhere in summary fashion in the Rhetoric, a notoriously conflicted text.Chapter 5 is concerned with the view of rhetoric in Hobbes's Elements of Law, Natural and Positive, and in De Cive (On the Citizen), considered by Skinner as part of his middle period. Raylor maintains that Hobbes's works, early and late, reflect a basically Aristotelian view of rhetoric—rhetoric is a means to winning belief, is based on doxa (not the apodictic conclusions of demonstration), and, to be effective, must appeal to the passions of its nonexpert audience. He lines up descriptions of rhetoric and eloquence from Hobbes's Briefe of the Rhetoric, from Elements of Law, and from De Cive. On the face of it, the description in De Cive, later than the other two, seems decidedly more sophistic and lends support to Skinner's thesis that Hobbes lost respect for rhetoric in his middle period. In De Cive, the goal of rhetoric is said to be “‘to make the good and the bad … appear greater or less than they really are and to make the unjust appear just,’” that rhetoric does not begin “‘from true principles but from doxa … which are for the most part usually false’” (quoted in Raylor 178). Hobbes's description does not reflect the neutrality of Aristotle's approach. Raylor maintains that the description from De Cive is part of an argument against democratic assemblies and therefore should be taken not as a definitive for rhetoric generally but as a description of its typical deployment in this context (179). In support, he points out that later in De Cive, Hobbes identifies a second kind of eloquence that emphasizes perspicuity and elegance (182–83).Chapters 6 and 7 focus on Leviathan, addressing the question of whether here, in Hobbes's exemplary work of civil science, he makes room for rhetoric, either in theory or by his practice. Raylor points out that Skinner argued that with Leviathan Hobbes had “changed his mind about rhetoric since apparently rejecting it in the Elements of Law and De Cive, readmitting it as part of a reconstituted civil science” (246). Raylor disagrees: this conclusion depends “upon too strong a construction of what are, in context, rather more limited concessions, hedged about by restrictions” (246). On Raylor's analysis, before and in Leviathan, Hobbes is consistent: rhetoric and rhetorical thinking had no place in scientific discovery or mathematical demonstration, including a civil science that could be based on demonstration. Rhetorical invention fosters an uncritical acceptance of familiar conjectural patterns and associations and does not encourage original investigation (Raylor 220–23, 245), a criticism Bacon levied as well. Hobbes never wavered in his suspicion of rhetorical thinking. Raylor does grant that Hobbes allows a belated role for some aspects of elocutio in the presentational aspects of the genuine sciences, including civil science. While metaphor is verboten, simile, for example, is allowed not as a means of discovery or proof, but as a means for illustration (250; 262). This role for rhetoric, Raylor does concede, is more pronounced in Leviathan, but it was not, he insists, altogether absent earlier. Raylor grants too what Skinner and others also claim: a more pronounced polemical texture and tone in Leviathan, a greater presence of rhetorical figures, especially figures of abuse or ridicule, in the last two books (263–65). In these books, Hobbes acts not as the scientist but as the polemicist, denouncing what he regards as obfuscating abuses, especially of religionists.In my judgment, Raylor shows that Hobbes's take on rhetoric in the Leviathan is not, as Skinner claimed, “antithetical” (Skinner 12) to what Hobbes advanced in Elements of Law and De Cive. Hobbes's changed view is better characterized as Raylor has it—a restricted accommodation to allow rhetorical methods a limited role in the discourse of civil science. But in making political philosophers aware of the way the rhetorical culture of the early modern period shaped debates even into the seventeenth century, Skinner's was a genuine, original contribution. Perhaps we can allow innovators a degree of overstatement.The writer who noted that life in the absence of government would be “solitary, poor, nasty, brutish, and short” (Leviathan I.13) understood the way economy, climax (the figure auxesis), and wryness can make prose memorable. Hobbes clearly benefitted from a humanist education but had scarce respect for it. He had no regard for Ciceronian probabilism and would agree with Descartes that if two people hold opposing views, one or both of them is wrong. He preferred to pragmatic reasoning abstract ratiocination, a deductive method that generally “discovered” that “objective” reality was coterminous with his own thinking. Within the history of rhetoric, Hobbes is best seen as a transitional figure: the belated role he found for rhetoric anticipated what became in the Enlightenment the Campbell two-step: first convince, then persuade. For him, this formulation grudgingly allowed a role for rhetoric when dealing with imbeciles, but it hardly makes Hobbes a legitimate heir of the magnificent rhetorical culture of the early modern period.

    doi:10.5325/philrhet.53.4.0477
  10. A Theory of Fan-Type Dissociation
    Abstract

    ABSTRACTOne of the most important developments in twentieth-century rhetorical theory is Perelman and Olbrechts-Tyteca's insight that concepts, when under strain, can be split or dissociated into two separate terms. Not a simple binary, these terms remain interconnected in a value hierarchy with one term serving as the normative frame for the other. Perelman and Olbrechts-Tyteca theorize that either term can be dissociated further, producing a fan-type dissociation. Unlike ordinary dissociations, fan-types place three or more terms in hierarchical relationship, resulting in unique rhetorical features. Fanning a dissociation can serve three basic rhetorical functions: purging undesirable elements, preserving less undesirable elements from total devaluation, and purifying desirable elements. Building on these basic functions, rhetors can perform complex rhetorical actions, from intensifying a dissociation's values to completely undoing a dissociation. Long ignored by theorists and critics, fan-types complicate our understanding of dissociation, argumentation, and value-based reasoning, and therefore deserve more scholarly attention.

    doi:10.5325/philrhet.53.4.0433
  11. Implementing a transactional design model to ensure the mindful development of public-facing science communication projects
    Abstract

    This paper introduces the concept of transactional design---integrating Druschke's "transactional" model of rhetoric and science and Kinsella's model of "public expertise"---to demonstrate how technical communication and user experience (UX) designers and researchers can play an essential role in helping scientists cultivate meaningful relationships with members of the public toward the goal of making scientific content more accessible and actionable. This paper reports on the challenges that arose when a water modeling system built for experts was adapted for a public museum audience. It discusses specific issues the UX team had in contending with outdated "deficit" and "conduit" models of communication when working with scientists to adapt the system; it provides a checklist for steps that technical communication and UX designers and researchers---as those who best understand audiences and work directly with users---can champion the idea of transactional design to setup knowledge-making partnerships toward the co-construction of public-facing scientific communication projects.

    doi:10.1145/3410430.3436988
  12. Talking Climate Faith: Katharine Hayhoe and Christian Rhetoric(s) of Climate Change
  13. Managing Environmental Risks in the Age of Climate Change: Rhetorical Agency and Ecological Literacies of Transnational Women During the April 2015 Nepal Earthquake
  14. Review: The Theatre of Justice: Aspects of Performance in Greco-Roman Oratory and Rhetoric, edited by Sophia Papaioannou, Andreas Serafim, and Beatrice da Vela
    Abstract

    Book Review| November 01 2020 Review: The Theatre of Justice: Aspects of Performance in Greco-Roman Oratory and Rhetoric, edited by Sophia Papaioannou, Andreas Serafim, and Beatrice da Vela Sophia Papaioannou, Andreas Serafim, and Beatrice da Vela, eds., The Theatre of Justice: Aspects of Performance in Greco-Roman Oratory and Rhetoric, (Mnemosyne Supplements 403), Leiden: Brill, 2017. 355 pp. ISBN: 9789004334649 Hilary J. C. Lehmann Hilary J. C. Lehmann Knox College Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2020) 38 (4): 437–439. https://doi.org/10.1525/rh.2020.38.4.437 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Twitter LinkedIn Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Hilary J. C. Lehmann; Review: The Theatre of Justice: Aspects of Performance in Greco-Roman Oratory and Rhetoric, edited by Sophia Papaioannou, Andreas Serafim, and Beatrice da Vela. Rhetorica 1 November 2020; 38 (4): 437–439. doi: https://doi.org/10.1525/rh.2020.38.4.437 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search nav search search input Search input auto suggest search filter All ContentRhetorica Search This content is only available via PDF. © 2020 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints.2020The International Society for the History of Rhetoric Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.1525/rh.2020.38.4.437
  15. Arabic Jinās is not Pun, Wortspiel, Calembour, or Paronomasia: A Post-Eurocentric Approach to the Conceptual Untranslatability of Literary Terms in Arabic and Ancient Egyptian Cultures
    Abstract

    This article amplifies the call for a paradigm shift across a range of comparative disciplines relevant to non-European cultures, that decentralizes rhetorical concepts from European traditions in comprehending non-European literary and philosophical practices. Such a post-Eurocentric perspective is necessary to both generate a fair comparative module that centralizes the emic (culture-specific) features of a language and to avoid Eurocentric misrepresentation of the non-European culture under consideration. This paper challenges the common academic position that Eurocentric traditions are foundational to understanding ancient Egyptian and Arabic literary systems. The article also considers the graphic nature of the core hieroglyphic script in comparison with Arabic to refute the modern obsession that concentrates on the verbal layers of the scripts and neglects their visual literariness.

    doi:10.1525/rh.2020.38.4.335
  16. Review: Practicing Citizenship: Women's Rhetoric at the 1893 Chicago World's Fair, by Kristy Maddux
    Abstract

    Book Review| November 01 2020 Review: Practicing Citizenship: Women's Rhetoric at the 1893 Chicago World's Fair, by Kristy Maddux Kristy Maddux, Practicing Citizenship: Women's Rhetoric at the 1893 Chicago World's Fair, University Park: The Pennsylvania State University Press, 2019. 256 pp. ISBN: 9780271083506 Anna Dudney Deeb Anna Dudney Deeb Brenau University Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2020) 38 (4): 435–437. https://doi.org/10.1525/rh.2020.38.4.435 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Twitter LinkedIn Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Anna Dudney Deeb; Review: Practicing Citizenship: Women's Rhetoric at the 1893 Chicago World's Fair, by Kristy Maddux. Rhetorica 1 November 2020; 38 (4): 435–437. doi: https://doi.org/10.1525/rh.2020.38.4.435 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search nav search search input Search input auto suggest search filter All ContentRhetorica Search This content is only available via PDF. © 2020 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints.2020The International Society for the History of Rhetoric Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.1525/rh.2020.38.4.435
  17. Review: Rhetorical Strategies in Late Antique Literature. Images, Metatexts and Interpretation, edited by A. Quiroga Puertas
    Abstract

    Book Review| November 01 2020 Review: Rhetorical Strategies in Late Antique Literature. Images, Metatexts and Interpretation, edited by A. Quiroga Puertas A. Quiroga Puertas ed., Rhetorical Strategies in Late Antique Literature. Images, Metatexts and Interpretation, (Mnemosyne Supplements 406), Leiden/Boston: Brill, 2017. 227 pp. ISBN 9789004340091 Francesco Berardi Francesco Berardi University of Chieti Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2020) 38 (4): 432–435. https://doi.org/10.1525/rh.2020.38.4.432 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Twitter LinkedIn Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Francesco Berardi; Review: Rhetorical Strategies in Late Antique Literature. Images, Metatexts and Interpretation, edited by A. Quiroga Puertas. Rhetorica 1 November 2020; 38 (4): 432–435. doi: https://doi.org/10.1525/rh.2020.38.4.432 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search nav search search input Search input auto suggest search filter All ContentRhetorica Search This content is only available via PDF. © 2020 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints.2020The International Society for the History of Rhetoric Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.1525/rh.2020.38.4.432
  18. Review: Dalla tribuna al pulpito. Retorica del verosimile, by Fabio Roscalla
    Abstract

    Book Review| November 01 2020 Review: Dalla tribuna al pulpito. Retorica del verosimile, by Fabio Roscalla Fabio Roscalla, Dalla tribuna al pulpito. Retorica del verosimile. Pavia: Pavia University Press, 2017, 130 pp. ISBN: 9788869520457 Mauro Serra Mauro Serra Università degli Studi di Salerno Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2020) 38 (4): 439–442. https://doi.org/10.1525/rh.2020.38.4.439 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Twitter LinkedIn Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Mauro Serra; Review: Dalla tribuna al pulpito. Retorica del verosimile, by Fabio Roscalla. Rhetorica 1 November 2020; 38 (4): 439–442. doi: https://doi.org/10.1525/rh.2020.38.4.439 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search nav search search input Search input auto suggest search filter All ContentRhetorica Search This content is only available via PDF. © 2020 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints.2020The International Society for the History of Rhetoric Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.1525/rh.2020.38.4.439
  19. « Si res ad synodum traheretur » (I, 416) Les procès imaginaires dans le livre I de l'Ysengrimus.
    Abstract

    The first book of medieval Latin beast epic, Ysengrimus, relates imaginary trials. In the episodes of the stolen ham and the fishing, the characters, Ysengrin and Renart, imagine that they would convene an ecclesiastic assembly, a synod, and that they would plead their case. Their plead reverses right and wrong (translatio criminis), invents speeches to denigrate each other (sermocinatio), and seems to take the form of large digressions. These speeches, which have been considered as “interminable” and “wordy” by J. Mann and É. Charbonnier, can be reassessed through classical rhetoric. This paper aims to demonstrate that, in spite of the extent of these speeches' apparent rambling, we can extricate some rhetorical structures (constitutiones) from the judicial oratory. This is the first point of a speech that also uses prolixity as an “art of being right.”

    doi:10.1525/rh.2020.38.4.411

October 2020

  1. Multiple Voices, Messy Truths
    Abstract

    The following commentary follows on and flows out of an initial response to reading “Multiple Voices on Authorship and Authority in Biomedical Publications” by DeTora and colleagues (2020), which appeared in volume 3 issue 4 of Rhetoric of Health and Medicine. This response, by rhetorician of science, health, and medicine Celeste Condit, begins by situating questions about authorship and authority in biomedicine against a classical rhetorical source, Plato’s Gorgias. In so doing, Condit identifies a messy truth—that rhetoric potentially can pose dangers when applied to health and medicine. The authors then construct a Platonic dialogue that situates authorship, ethos, and authority in the context of biomedicine. Ultimately, the two authors illustrate the messiness that results when attempting to mount a discussion of these terms across intellectual registers.

    doi:10.5744/rhm.2021.1005
  2. Social media influencer rhetoric and the domestication of Health at Every Size on Instagram
    Abstract

    Weight-inclusive approaches such as Health at Every SizeÒ (HAESÒ) that once were used primarily by scientists or other health experts are more frequently being taken up by lay audiences. Most notably, popular members of online communities known as social media influencers rely on principles of HAESÒ to spread weight-neutral rhetoric across platforms like Instagram. Analyzing how influencers domesticate, or make their own, the specific science-based principles of HAESÒ warrants exploration. In this study, I draw from an analysis of 20 Instagram accounts run by influencers to explicate how domestication occurs within the body positive and weight-inclusive community. The findings suggest three primary patterns through which domestication occurs: anecdotal narratives and personalization, science and education, and social justice. I argue these influential users domesticate HAESÒ by drawing on their own education, life experience, and personal identity while upholding the core norms of the influencer industry: authenticity and credibility.

    doi:10.5744/rhm.2022.5003
  3. Creating Space for Black Women’s Citizenship: African American Suffrage Arguments in the<i>Crisis</i>
    Abstract

    While scholars have examined racial dynamics within the US suffrage movement, we have fewer rhetorical treatments of how Black citizens argued for suffrage, particularly for a Black public. This essay examines a 1915 symposium published in the Crisis, featuring 26 African American rhetors. It finds that even as these rhetors deploy available commonplaces of contemporary suffrage arguments, they also draw from racial experience to claim space for Black women’s citizenship within a body politic that figures the ideal citizen as male and white. These arguments, moreover, cleave along gender lines: the men predominantly argue from the topos of justice and ground their claims in abstract democratic principles; the women predominantly argue from expediency and ground their claims in embodied racial and gendered experience. In doing so, they challenge and reshape dominant expediency claims based on white supremacy and reassert the links between women’s suffrage and universal suffrage.

    doi:10.1080/02773945.2020.1813322
  4. The Moving Boundaries of Bears Ears: Ecological Rhetorics and the Shrinking of a Monument
    Abstract

    In this essay, I argue that neoliberalism should be thought of ecologically. Working from the ecological turn in rhetorical studies, I hold that ecology is often used as a framework to describe how rhetorics interact, transform, and alter one another. Understood in terms of interaction, transformation, and alteration, neoliberalism fundamentally transforms (and is transformed by) the rhetorics and discourses with which it comes into contact. I demonstrate this process of transformation through the case of Bears Ears National Monument’s shrinking boundaries as they came into contact with the different neoliberal commitments of two presidents, Barack Obama and Donald Trump. Following the presidents’ different neoliberalisms, I show that both neoliberalism and the boundaries changed through interactions with factors in the monument’s dynamic ecology.

    doi:10.1080/02773945.2020.1813323
  5. “Sharing a World with Others”: Rhetoric’s Ecological Turn and the Transformation of the Networked Public Sphere
    Abstract

    This essay investigates the extent to which an “ecological turn” in rhetorical studies—a turn toward systemic understandings of circulation and material interrelation—enables us to understand the ways that rhetors transform the networked public sphere. The essay argues that while ecological models have helped attune us to the complex, ever-shifting interrelations that constitute networked environments, they have demonstrated limitations. Specifically, ecological models have deemphasized (1) the historical specificity of rhetorical ecologies, (2) the role that social imaginaries play in structuring rhetorical ecologies, and (3) the ways that rhetors collectively invest in transforming rhetorical ecologies. Drawing on a qualitative study of activism on Twitter, this essay advocates the development of an infrastructural politics, an approach that emphasizes the ecological qualities of public rhetoric—dispersion, complexity, and emergence—while also attuning us to the collective and ethical dimensions of practicing rhetoric in today’s networked public sphere.

    doi:10.1080/02773945.2020.1813321
  6. Walleye Wars and Pedagogical Management: Cooperative Rhetorics of Responsibility in Response to Settler Colonialism
    Abstract

    This essay details a history of environmental violence in Wisconsin, showing the ways that the Great Lakes Indian Fish & Wildlife Commission (GLIFWC) responded during the walleye wars of the 1980s and early 1990s. I show that resentment-laden settler colonialism was engaged by an Ojibwe rhetoric of collaboration, a response that pedagogically emphasizes mutual respect and responsibility. In ongoing relationships with Wisconsin publics, they practice a rhetoric that works counter to the logics of settler colonialism. This essay ultimately shows how GLIFWC’s public outreach during the walleye wars unsettles a settler colonial violence grounded in ignorance and resentment. Such an approach to collaborative relationships enacts a pedagogy grounded in treaty rights between the US and Ojibwe tribes, all the while asserting sovereignty.

    doi:10.1080/02773945.2020.1813324
  7. Precarious Data: Affect, Infrastructure, and Public Education
    Abstract

    This essay contributes to scholarship on precarity and rhetoric by exploring how participatory epideictic rhetorics, data, and infrastructure contribute to precarity. We concentrate on how shared data practices (i.e., systems for archiving, storing, distributing, and communicating information) produce and sustain human/material vulnerabilities for users, developers, and systems with observational research of VirtualLearners, a business that created, aggregated, and sold data (i.e., videos, texts, and games) to educators. We argue that VirtualLearners’s glitching online ratings system and its associated data nurtured user precarity by encouraging barriers to education, the basis of economic and social mobility. In this essay, we expose VirtualLearners’s backstage computational techniques and tactics that transformed the rhetorical capacities made available to students and teachers. As part of this study, we introduce the concept of affective data technologies to explain how publics are encouraged to become invested in data practices that can make them complicit in their own precarity.

    doi:10.1080/02773945.2020.1814397
  8. Surrender: Feminist Rhetoric and Ethics in Love and Illness
    Abstract

    Although many sentences capture Jessica Restaino’s purpose in Surrender: Feminist Rhetoric and Ethics in Love and Illness, perhaps this early declaration does so most succinctly: “In essence, I cal...

    doi:10.1080/02773945.2020.1817687
  9. Rhet-Ops: Rhetoric and Information Warfare
    Abstract

    The famous Chinese military theorist Sunzi wrote in his treatise The Art of War that “[a]ll warfare is based on deception” (3). Sunzi’s assertion still resonates over two millennia later. At minimu...

    doi:10.1080/02773945.2020.1817688
  10. Queering Romantic Engagement in the Postal Age: A Rhetorical Education
    Abstract

    Queering Romantic Engagement in the Postal Age: A Rhetorical Education offers the first queer rhetorical history of nineteenth-century romantic epistolary practices in the United States. Pamela Van...

    doi:10.1080/02773945.2020.1817689
  11. Retoryka współczesnego teatru improwizowanego. Krytyka gatunkowa formatu Harold
    Abstract

    Celem niniejszego artykułu jest analiza retoryczna współczesnego teatru improwizowanego. Oś, wokół której osadzone są rozważania, to elementy charakterystyczne dla tradycyjnej budowy mowy oratorskiej oraz dla strategii jej wygłaszania. Badanie opiera się na opracowanej przez Agnieszkę Budzyńską-Dacę metodzie, na którą składa się opis czterech wymiarów gatunku. Podstawowe założenie współczesnych retorycznych studiów genologicznych (ang. Rhetorical Genre Studies, RGS), czyli uznanie gatunku za działanie społeczne, umożliwia spojrzenie na improwizację jako na dwupodmiotowe zdarzenie, wewnątrz którego tworzony jest kod o określonych celach. Krytyka oparta jest więc na kluczowych aspektach: celu, audytorium i działania. W tej perspektywie analiza gatunkowa skupia się na sytuacji retorycznej oraz jej kontekście. Materiał badawczy stanowią dwa przedstawienia w formacie reprezentatywnym dla impro – Haroldzie.

    doi:10.29107/rr2020.3.11
  12. RHM, Interdisciplinarity, and an International Public Health Conference
    Abstract

    Building connections with professionals in subject matter disciplines—practitioners and/or academics—is a growing area of interest for many scholars working in the rhetoric of health and medicine (RHM). However, strategies for creating and building meaningful, productive interdisciplinary relationships has not been a central theme in RHM-focused scholarship. This entry endeavors to address this gap by using RHM’s emerging version of the “dialogue” genre to describe the author’s experience co-chairing the communications track for an international public health conference. The author weaves in commentary from contributors who participated in the conference and discusses and reflects upon two key challenges that emerged: 1) differences in language choice/terminology, and 2) epistemic conflict. Through this reflective discussion, this dialogue proposes several strategies that RHM scholars might draw from in building their own interdisciplinary relationships moving forward: 1) negotiate shared meanings and goals, 2) find commonalities, and 3) normalize rhetorical inquiry. &#x0D; Featured Contributors: Nicholas Bustamante, MFA; Alina Deshpande, PhD; Amy Ising, MS; Jamie Newman, PhD; Kirk St.Amant, PhD

    doi:10.5744/rhm.2021.1004
  13. Borders Crossed
    Abstract

    The article reports on a nationwide survey- and interview-based study of creative writing instructors designed to identify the extent to which the field of rhetorics and composition and key aspects of rhetorical theory have influenced the teaching of creative writing.

    doi:10.1215/15314200-8544487
  14. Rereading the Reading Problem in English Studies
    Abstract

    Book Review| October 01 2020 Rereading the Reading Problem in English Studies Deep Reading: Teaching Reading in the Writing Classroom. Edited by Sullivan, Patrick; Tinberg, Howard B.; Blau, Sheridan D.National Council of Teachers of English, 2017, 386 pages. Nick Sanders Nick Sanders Nick Sanders is a doctoral student in the Department of Writing, Rhetoric, and American Cultures at Michigan State University in Lansing. His research explores antiracist interventions in writing program administration and teacher training. Search for other works by this author on: This Site Google Pedagogy (2020) 20 (3): 563–568. https://doi.org/10.1215/15314200-8544671 Cite Icon Cite Share Icon Share Twitter Permissions Search Site Citation Nick Sanders; Rereading the Reading Problem in English Studies. Pedagogy 1 October 2020; 20 (3): 563–568. doi: https://doi.org/10.1215/15314200-8544671 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu nav search search input Search input auto suggest search filter Books & JournalsAll JournalsPedagogy Search Advanced Search The text of this article is only available as a PDF. © 2020 by Duke University Press2020 Article PDF first page preview Close Modal Issue Section: Review You do not currently have access to this content.

    doi:10.1215/15314200-8544671
  15. Zombie Ent(r)ailments in Risk Communication: A Rhetorical Analysis of the CDC’s Zombie Apocalypse Preparedness Campaign
    Abstract

    Apocalypticism is a powerful brew of eschatological belief and political imagination that is extremely persuasive. This article addresses the intersections between apocalyptic rhetoric and the technical communication of risk, disease outbreak, and disaster preparedness by analyzing the Centers for Disease Control and Prevention’s zombie apocalypse preparedness campaign. Specifically, I argue that the framing of the Centers for Disease Control and Prevention’s campaign relies on and extends problematic iterations of apocalypticism and undermines the educational objectives of disaster preparedness and response. I conclude with suggestions for how technical communicators designing public awareness and outreach campaigns can use existential risk rhetoric for engagement without succumbing to the pernicious side effects of apocalypticism.

    doi:10.1177/0047281619892630
  16. Embracing a Metic Lens for Community-based Participatory Research in Technical Communication
    Abstract

    This article responds to recent calls for social justice-oriented work in Technical and professional communication, detailing moments from a participatory photovoice project with community organizers working toward a more just regional economy. By juxtaposing participatory action research methods and the rhetorical concept of metis, or embodied, rhetorical cunning, this article highlights how reversals of power might transform research projects for all parties involved; and how disenfranchised groups might challenge extractive practices draining their communities.

    doi:10.1080/10572252.2020.1789745
  17. Rhetorical work in emergency medical services: communicating in the unpredictable workplace
    Abstract

    In an in-depth study of communication in the Emergency Medical Services (EMS) field, Angeli broadens the scope of health and medical professional communication through an analysis of the high stake...

    doi:10.1080/10572252.2019.1689090
  18. Coming to Faith, Coming to Science: Lula Pace, Ethos Strategies, and Demarcation in a Pre-Scopes Evolution Controversy
    Abstract

    Lula Pace (1868–1925), a Texas Baptist science professor, ultimately weathered an antievolution campaign that roiled her denomination. Responding to this controversy, Pace engaged in demarcation (that is, discursive boundary-work) regarding the relationship of science and religion. Pace employed ethos strategies that blended the scientist’s supposedly gender-neutral expertise, the engaged educator’s concern for students, and the sincere Christian’s exercise of those individual freedoms privileged in Baptist tradition. This blended ethos highlights how scientific expertise and religious identity may serve as resources for developing a personal rhetoric to negotiate diverse community values and how ethos strategies depend upon demarcation.

    doi:10.1080/07350198.2020.1805556
  19. Digital Ethics: Rhetoric and Responsibility in Online Aggression
    Abstract

    Digital research is not only methodologically complex, but it also exposes researchers to numerous risks, demands emotional labor, and presents complicated and unpredictable ethical quandaries, all...

    doi:10.1080/07350198.2020.1823786
  20. Revisiting Research as Care: A Call to Decolonize Narratives of Trauma
    Abstract

    As scholars who are interested in the ways in which trauma and rhetoric interconnect, we believe that our field’s narrative research methods, even those rooted in ethical responsivity, too often re-traumatize participants. In this article, we respond to concerns about the re-traumatization of research participants by asserting that a decolonial understanding of trauma helps us better understand both why rhetoricians do this work and begin to address how we can better conduct research with trauma populations. We examine how trauma narratives have been taken up in rhetoric studies, and suggest a need for the field to be cautious with such narratives. Given our concern for how narrative methods re-traumatize participants, we call for rhetoric studies to purposefully adopt a decolonial orientation to trauma work to better enact an approach centered in care. Finally, we offer examples of practices that can help us, as a field, decolonize our scholarship on trauma.

    doi:10.1080/07350198.2020.1805558
  21. Symposium: Rhetorical Witnessing in Global Contexts
    doi:10.1080/07350198.2020.1816412