Beyond Internationalization

Journal of Business and Technical Communication Oct 1999

Laurie Grobman Pennsylvania State University

Abstract

To bridge the gap between composition and professional communication studies, we should add multiculturalism to the widely accepted international perspective in professional communication instruction, thus transforming the classroom into a contact zone (Pratt). The practical necessity of intercultural communication in a global marketplace necessitates internationalization. The international perspective, accounting for the heterogeneity of the technical communication audience, focuses on audience analysis and leads us to encourage students to learn about the multiple, cultural layers of audience. A multicultural perspective, however, can teach students of professional communication about the complex relationship between language and ideology and the underlying forces that shape and reflect the ways we use language. Multiculturalism's critical component provides insights into the structures and ideologies of domination/subordination and provides students with the linguistic, intellectual, and moral tools for resisting fear and prejudices. Likewise, the international perspective in professional communication can inform issues of audience analysis in composition.

Journal: Journal of Business and Technical Communication
Published: 1999-10-01
DOI: 10.1177/105065199901300403
Open Access: Closed
Topics: writing across the curriculum technical communication professional writing multilingual writers

Citation Context

Cited by in this index (14)

Haas (2012)

Race, Rhetoric, and Technology

Journal of Business and Technical Communication
Sidler et al. (2008)

Genetics Interfaces: Representing Science and Enacting Public Discourse in Onli…

Technical Communication Quarterly
Goby (2007)

Business Communication Needs

Journal of Business and Technical Communication
Spigelman et al. (2006)

Why We Chose Rhetoric

Journal of Business and Technical Communication
Knievel (2006)

Technology Artifacts, Instrumentalism, and the Humanist Manifestos

Journal of Business and Technical Communication

Show all 14 →

Starke-Meyerring (2005)

Meeting the Challenges of Globalization

Journal of Business and Technical Communication
Ding (2004)

Context-Driven: How is Traditional Chinese Medicine Labeling Developed?

Journal of Technical Writing and Communication
Ding (2003)

The Emergence of Technical Communication in China—Yi Jing (I Ching)

Journal of Business and Technical Communication
Swales et al. (2001)

Academic Communications and the Graduate Student

Pedagogy
Lim (2001)

English-Language Creative Writing in Hong Kong: Colonial Stereotype and Process

Pedagogy
Fleckenstein (2001)

When No Answer Might Be the Best Answer

Pedagogy
Blackburn-Brockman (2001)

Editor's Introduction

Pedagogy
Adair et al. (2001)

Cutting Class in the Multicultural Literature Classroom

Pedagogy
Rentz (2001)

A Flare from the Margins: The Place of Professional Writing in English Departments

Pedagogy

Cites in this index (12)

Ackerman (1997)

A Comment on "Teaching and Writing 'Up against the Mall'"

College English
KUBOTA (1997)

A Reevaluation of the Uniqueness of Japanese Written Discourse

Written Communication
SILVA et al. (1997)

Broadening the Perspective of Mainstream Composition Studies

Written Communication
Smith (1997)

Students' Goals, Gatekeeping, and Some Questions of Ethics

College English
Severino et al. (1997)

Teaching and Writing "Up against the Mall"

College English

Show all 12 →

Harris et al. (1996)

The internet-based composition classroom: A study in pedagogy

Computers and Composition
Thralls et al. (1993)

The social perspective and pedagogy in technical communication

Technical Communication Quarterly
Thrush (1993)

Bridging the gaps: Technical communication in an international and multicultura…

Technical Communication Quarterly
Bosley (1993)

Cross‐cultural collaboration: Whose culture is it, anyway?

Technical Communication Quarterly
Bosley (1992)

Broadening the base of a technical communication program: An industrial/academi…

Technical Communication Quarterly
Rutter (1991)

History, Rhetoric, and Humanism: Toward a More Comprehensive Definition of Tech…

Journal of Technical Writing and Communication
Cooper et al. (1990)

Computer Conferences and Learning: Authority, Resistance, and Internally Persua…

College English

Also cites 6 works outside this index ↓

10.2307/358988

↗
10.2307/358759

↗
10.2307/375964

↗
10.2307/378334

↗
10.5749/j.ctttss1w

↗
10.2307/378546

↗

CrossRef global citation count: 16 View in citation network →