Distributed work is an increasingly common phenomenon in a number of technical and professional settings, and the complexity of this work requires high degrees of knowledge sharing and integration that move beyond assembly-line approaches to collaboration. Since participants in distributed-work settings rely almost exclusively on written and spoken language to mediate their collaborative relationships, professional communication faculty need educational approaches that empower students with language practices designed specifically to support effective teaming in these complex environments. To address this need, we employ discourse analysis and Speech Act Theory to identify these language practices in a case study of two cohorts of distributed, interdisciplinary, and cross-cultural student teams. The findings show correlations between language practices and successful collaboration. These correlations have significant implications for teaching and practice.

Web logs, or ldquoblogs,rdquo are fast developing in diverse social and business contexts as influential sources of discourse, knowledge, and community development. In this paper, we investigate an aspect of blogging highly relevant to professional communication: the fast-developing world of ldquotech blogging.rdquo Tech blogs are blogs that focus on information technology innovation and the high-tech industry. We examine nine months of blog entries gathered by an internet aggregator site dedicated to technology news and commentary. Our analysis provides insights on the discourse of tech bloggers and an elite subgroup (ldquoA-list bloggersrdquo), on the discursive practices of this virtual community, and on issues of identity and legitimacy. Our findings hold implications for tech bloggers as well as for managers who need to navigate the expanding blogosphere and for technical communicators who can benefit from using the information that tech bloggers produce.

This book consists of essays related to the issues of regulation of communication. The chapters present different facets of the question of how officials control, "regulation," and informal social and cultural constraint of communication, "regularization," impact the processes of communication on the professional and workplace setting. Some of the topics covered include: the regularized communications forms used in the healthcare profession; the impact of the PowerPoint software application as a regulator or "regularizer" of professional presentations; the regulatory practices of academic writing; the use of discourse to challenge the status quo and to work for change; the nature of power in the workplace; and the discourse form used in public hearings and inquiries. The text achieves the editors' objective in providing the reader with a sound picture of the state of current study and with a framework of ideas and perspectives to prompt future research.

The visual rhetoric of data displays (e.g., charts, graphs, maps) has changed profoundly over the past 50 years as a result of research in display techniques, the application of traditional and emerging rhetorical approaches, and the democratizing effects of data design technology. Perhaps in no other visual realm than data design is the notion of clarity more critical or more contested. Indeed the ascendancy of rhetorical approaches was initiated by the perceptual/cognitive science of data design, which in seeking to identify optimal display techniques, fostered a concern for ethics and evoked the universality and minimalism of modernist aesthetics. The rhetoric of adaptation, which emphasizes the variability of audiences, purposes, and situational contexts, rendered clarity contingent and mutable-a moving target that requires constant attention. Social rhetoric considered data design as a collective construct, tethering clarity to visual discourse communities, convention-building, cultural values, and power. The concept of clarity has been further reoriented by the rhetoric of participation, which is fostered by interactive digital design that enables users to adapt displays according to their needs and interests.

The visual rhetoric of data displays (e.g., charts, graphs, maps) has changed profoundly over the past 50 years as a result of research in display techniques, the application of traditional and emerging rhetorical approaches, and the democratizing effects of data design technology. Perhaps in no other visual realm than data design is the notion of clarity more critical or more contested. Indeed the ascendancy of rhetorical approaches was initiated by the perceptual/cognitive science of data design, which in seeking to identify optimal display techniques, fostered a concern for ethics and evoked the universality and minimalism of modernist aesthetics. The rhetoric of adaptation, which emphasizes the variability of audiences, purposes, and situational contexts, rendered clarity contingent and mutable-a moving target that requires constant attention. Social rhetoric considered data design as a collective construct, tethering clarity to visual discourse communities, convention-building, cultural values, and power. The concept of clarity has been further reoriented by the rhetoric of participation, which is fostered by interactive digital design that enables users to adapt displays according to their needs and interests.

This tutorial on how to teach report writing is based on the premise that decision-making is a complex process that derives from both rational and quasi-rational ways of knowing the world. The author defines quasi-rational to include consideration of hunches, intuition, and tacit knowledge often embodied in stories that have meaning to the decision-maker. Thus, report writing can be approached as a systematic evaluation of options available given goals and constraints, but also as an uncovering of the narratives that decision-makers see surrounding their own lives. The tutorial explains a course curriculum structured in three sections with the following goals and strategies: (1) helping students face personal or family decisions through a traditional decision-matrix process that also incorporates elements of rhetorical stasis theory, (2) using big case studies to reveal the interplay between rational and quasi-rational thought in decision-making, and (3) finding case studies in the students' local geographic regions in order to further explore this interplay. The paper concludes with a brief assessment of how the author's students responded to such a course

Based on feedback from graduate students, from science and engineering faculty who teach graduate students, and from surveys about the skills graduate students need, the authors have designed and taught a graduate-level course in academic publishing. This article describes the need for the course and the theory behind its design, outlines the course content, and presents assessment data from the first three course iterations. The findings indicate that this course has increased students' awareness of the role of rhetorical and discourse knowledge as well as their level of confidence in their ability to write and publish professional work. Further, findings from interviews with faculty advisors yield insight into the benefits of the course for students, advisors, disciplinary programs, and cross-curricular initiatives

Economics discourse is now seen as characterized by intersubjectivity and interactivity, since economists take a stance by using lexico-grammatical elements and rhetorical features to build a convincing argument from a personal perspective, to attain solidarity with readers, and to claim social participation in the economics community. Evaluation and particularly evaluative adjectives are thus a crucial feature of economics discourse. Taking a qualitative and quantitative approach, this study explores, in a small specialized corpus, the functions of evaluative adjectives, their variation across genres and registers, and whether they are constrained by the specific domain of economics. Findings show that evaluative adjectives can adopt more than one function simultaneously, they vary across genres and registers, and that they are strongly constrained by domain. Moreover, given the need to use specialized language internationally, this study wants to build, especially in NNS economists, an awareness of the features which typify economics discourse and a better understanding of the crucial role evaluative adjectives hold when economists have to communicate critical perspectives while building their professional persona.

This genre-based study comprises a comparative content analysis of textual and pictorial themes in a corpus of Dutch-English and British managerial forewords. It indicates that there are significant thematic differences between the Dutch-English CEO's statements, the British CEO's statements, and the British Chairman's statements and that these may be attributable to communicative and historical conventions as well as to current affairs in a particular business community. The present analysis, therefore, suggests that these managerial forewords cannot be considered as identical texts, although all are part of the same comprehensive document (i.e., the annual report). As such, this study suggests that text analysts, instructors, and practitioners in intercultural communication should be sensitive to both textual and contextual features for a full understanding of professional texts in intercultural discourse situations

Relying on examples taken from the business section of the Corpus of Nineteenth-Century Scottish Correspondence (in preparation), this paper intends to discuss the linguistic means employed to express authority and convey stance in relation to different recipients (peers, superiors, or subordinates) and different subject matters (e.g., legal controversy as opposed to ordinary, routine transactions). In particular, the aim is to present a survey of the positive and negative politeness strategies adopted by encoders of varying status (e.g., bank officials, publishers, but also working-class contractors). After a general outline of the corpus currently being compiled, different cases are discussed, in which hierarchical discourse is observed. Our concluding remarks focus on the implications this type of study may have for sociohistorical linguists on the one hand, and the study of the earliest stages of professional discourse on the other; indeed, the latter aspect may be of considerable interest also for present-day practitioners who may gain insights concerning the pragmatic strategies that have proved to be most successful over time. Similar ways of encoding stance and distance, for example, are still found in present-day formal exchanges, though the focus is probably more on corporate identity, rather than on individual participants.

Geospatio-temporal conceptual models provide a mechanism to explicitly represent geospatial and temporal aspects of applications. Such models, which focus on both "what" and "when/where," need to be more expressive than conventional conceptual models (e.g., the ER model), which primarily focus on "what" is important for a given application. In this study, we view conceptual schema comprehension of geospatio-temporal data semantics in terms of matching the external problem representation (that is, the conceptual schema) to the problem-solving task (that is, syntactic and semantic comprehension tasks), an argument based on the theory of cognitive fit. Our theory suggests that an external problem representation that matches the problem solver's internal task representation will enhance performance, for example, in comprehending such schemas. To assess performance on geospatio-temporal schema comprehension tasks, we conducted a laboratory experiment using two semantically identical conceptual schemas, one of which mapped closely to the internal task representation while the other did not. As expected, we found that the geospatio-temporal conceptual schema that corresponded to the internal representation of the task enhanced the accuracy of schema comprehension; comprehension time was equivalent for both. Cognitive fit between the internal representation of the task and conceptual schemas with geospatio-temporal annotations was, therefore, manifested in accuracy of schema comprehension and not in time for problem solution. Our findings suggest that the annotated schemas facilitate understanding of data semantics represented on the schema.

Writing tutors are encouraged to use compliments in their interactions with technical writing students. However, the form of compliments strongly influences how they function. Specifically, formulaic compliments like "It's good" function differently from nonformulaic compliments like "The size is excellent in terms of visually aiding the reader." A total of 107 compliments were analyzed from 13 interactions between 12 writing tutors and 12 engineering students. About 61% of tutors' compliments followed one of six formulae, and about 39% were nonformulaic. Formulaic compliments were general and mainly performed a phatic function, filling pauses and avoiding silence, particularly in interaction closings. Nonformulaic compliments were more specific and individualized, and they may, therefore, be more instructive than formulaic compliments. Nonformulaic compliments also performed an exploratory function, allowing participants to renegotiate discourse status. This study points to other avenues of research, particularly research that systemically examines writers' perceptions of formulaic and nonformulaic feedback, such as compliments.

An increasing body of research relies on genre to analyze academic and professional communication and to describe how members of a community use language. The purpose of this paper is to provide a review of genre-based research in technical communication and to describe the different approaches to genre and to genre teaching. While some research focuses on the textual analysis of genres, other studies focus on the analysis of the social context and the ideology and structure of the discourse community that owns the genre, and on the role of genres as social rhetorical actions of the community. These two perspectives are also reflected in the teaching of genre in technical communication.

The author emphasizes the role of data-driven corpus-based methodology that promotes the study of natural language on examples of real life language use in teaching English for Specific Purposes (ESP), such as Engineering English. This approach can improve the way Engineering English is taught and add more creativity in ESP classes. In particular, the author demonstrates how vocabulary teaching in the ESP context can benefit from a corpus-based approach. She addresses the issue of technical and sub-/nontechnical vocabulary with characteristic examples from teaching situations in Southeast Asia. It is argued that sub-/nontechnical vocabulary should be given more attention in the ESP classrooms than technical vocabulary. Surprisingly, sub-/nontechnical words seem to cause more problems for ESP students specializing in technical fields than technical terms. It is also claimed that the availability of specialist language corpora and computerized text analysis (i.e., concordancing) programs can help learners acquire what D. Bolinger (1976) called "the prefabs of language," or formulaic multiword units (collocations), for technical and nontechnical uses.

The article examines the processses involved in essay-writing by comparing it with the the process by which organic chemistry synthesis schemes are solved. In the process of writing an essay, the author uses knowledge of vocabulary, syntax, and discourse to creatively organize and then produce a paper. In the process of generating a synthesis, the chemist uses knowledge of structure, functional group reactivity, and reaction mechanisms to creatively organize and then produce a synthesis. Both the writing of an essay and the design of an organic synthesis are goal-oriented, nonlinear, recursive activities that lead to a product that is greater than the sum of the individual elements involved in its creation.

The online work environment brings with it factors that can create problems in crosscultural interactions. Technical communicators, therefore, need to understand how cultural communication expectations can affect discourse in IVOs. This article overviews one area-contact-in which cultural differences could cause online communication problems. The article also uses the theory of symbolic interactionism to examine these problems and to posit strategies for avoiding them.

This paper describes a five-year research project aimed at developing a corpus-based language support tool able to respond to the English writing needs of Japanese software engineers who do not speak English natively. Our research was based on recent developments in corpus and text linguistics. Since foreign readers often complain that English text produced by Japanese authors is difficult to understand because it is poorly organized and incoherent, we focused on the possibility of designing a writing tool that would provide discourse-level as well as sentence-level assistance. We collected a total of 539 sample English abstracts from four well-known technical journals and tagged them with linguistic and rhetorical information. Using this tagged corpus, an initial prototype was developed on a Unix-based workstation and a second one on the Web. The Web-based prototype was then evaluated in terms of its usability by engineers in Ricoh's Software Research and Development Group. They evaluated the final product positively. However, they expressed uncertainty about its ability to address their weaknesses in using transition words effectively as cohesive devices. In spite of unexpected difficulties, product improvement continues.

When faced with the tasks of reading and writing a complex technical paper, many nonnative scientists and engineers who have a solid background in English grammar and vocabulary lack an adequate knowledge of commonly used structural patterns at the discourse level. In this paper, we propose a novel computer software tool that can assist these people in the understanding and construction of technical papers, by automatically identifying the structure of writing in different fields and disciplines. The system is tested using research article abstracts and is shown to be a fast, accurate, and useful aid in the reading and writing process.

Reviewers of technical documents must often work with nonnative speakers (NNSs) of English. Drawing on research in cross-cultural pragmatics and institutional discourse, we discuss linguistic patterns that document reviewers are likely to use when commenting on NNS writing. We anticipate miscommunications that may arise from some of these linguistic patterns, especially when a reviewer attempts to be both clear (so that the writer understands the comments) and polite (so that the reviewer maintains positive working relations with the writer). We recommend specific linguistic strategies that allow reviewers to balance clarity and politeness most effectively when communicating with NNSs.

The article provides a framework for organizing and structuring the research of historical researchers who analyze technical and scientific publications. Because historical research spans both decades and centuries, an effective research methodology is essential. The framework consists of a multifaceted 10-step method for studying the written discourse of scientific and technical communication, specifically for interpreting historical data obtained from articles published in technical and scientific journals. The method is a reliable means for making sense of the enormous body of data that awaits historical researchers in the volumes of scientific and technical discourse already published.

With the globalization of the world economy, it is imperative that managers, both present and future, be sensitive to differences in intercultural business communication. In particular, the context of global electronic commerce leads to an increasing use of email in negotiating deals, which to this point has been carried out almost exclusively via face-to-face (FTF) or other high-feedback media (e.g., telephone) but not of non-FTF media. This study, involving 20 participants, uses speech act theory and psycholinguistic analysis to explore the effects of culture on non-FTF communication.

Uses a qualitative methodology to examine how discourse norms and socialization processes affect the development of technical requirements. Our exploratory investigation of how government personnel develop and review technical requirements indicates that discourse norms and academic technical writing socialization processes affect the technical writing process. Technical writers perceived that requirements in work statements became less precise as more requirements were coordinated in team-based designs. In essence, we found that, in team-based designs, interpretation conflict and technical diffusion were important dimensions when writing and coordinating technical requirements. Our findings suggest that collaborative technical writing is a complex and difficult process in team-based designs where integration and persuasion skills dominate.

Traditionally, many American technical communicators have tended to view translation as a "one-way" system in which they create English-language source text that is converted into another language. This singular perspective of translation can be seen in professional communication literature that tends to focus on how to better "write for translation" rather than exploring other ways in which technical communicators might be able to make use of translators or the translation process. While English is a key language used in international technical and scientific discourse, it is not the only language being used. Speakers of languages other than English are increasingly contributing to various scientific and technical fields. As a result of this factor, technical communicators should begin rethinking ways in which they view and use translation if they wish to remain effective communicators in the new global marketplace.

Beginning Electrical and Computer Engineering (ECE) students often have difficulty learning the genre of lab report writing. This difficulty can be alleviated through genre theory strategies and research, which writing center consultants, for example, can use to focus on the specific form and content of engineering writing, which then can be taught to students in a writing center environment. Genre theory provides a means (1) for humanities writing center consultants to learn specific characteristics about engineering writing, (2) for interdisciplinary collaboration between writing professionals and engineers to take place, and (3) for students to have increased opportunities to learn the discourse of their field. All of these benefits are enhanced by discipline-specific writing programs that support and facilitate them. In addition, the collaboration provides a stimulating, fluid, creative environment in which to discuss engineering writing, an environment which reflects the changing needs of engineering education as a result of technological advancements. As technology continues to influence engineering education, prompting evolutions in both technical and communication skills and knowledge, genre theory and interdisciplinary collaboration will continue to gain importance as strategies for initiating students into the communication demands of their field. The discussion focuses on the integration of genre theory with writing instruction in the ECE Department at the University of South Carolina. This integration stimulated interaction among ECE faculty, composition and rhetoric faculty and students, and ECE students.

When newcomers join an organization, one of the most challenging tasks that they face is learning to write the way that particular organization recognizes as appropriate. Supervisors who review the writing produced by those newcomers are often expected to ensure that the documents meet organizational standards. This article, based on an ethnographic study of newcomers in two organizations, describes what newcomers need to learn in order to write appropriately and suggests resources and strategies that can help guide employees through the maze of organizational discourse conventions. Part II of this article will describe how newcomers learn and will provide further suggestions for facilitating learning about writing in the workplace.

One of the most difficult tasks for any professional communicator is identifying and negotiating the political shoals in an organization. In his essay "What is universal pragmatics?" Habermas (1979) describes a broad, universal concept of pragmatics (the study of language use in a specific situation), one that is useful for analyzing how power affects organizational communication. By exploiting the sociological aspect of Habermas' universal pragmatics, communicators can use his theory to understand how power affects communication in the workplace. I briefly describe Habermas' theory, modify his theory to relate more specifically to communication in an organization, and provide a brief example illustrating the theory's usefulness.

Campbell argues that the perception of unity in written discourse is part of a more general perceptual phenomenon and is, in fact, analogous to the perception of visual unity. Specifically, she argues that Grice's Maxim of Relation operates analogously to the Gestalt principle of Continuity in visual perception. However, she also concludes that Grice's other three maxims have no analogs in Gestalt theory. We believe Grice's other maxims actually do have analogs in principles of visual perception, but the relationship between the two is opaque because they are stated in domain-specific terms. We suggest meta-principles that connect the two domains.

For part I see ibid., June 1998. Part I focused on what newcomers need to learn in order to write appropriately on the job and suggested resources and strategies to help supervisors guide their new employees through the maze of organizational discourse conventions. This article, based on the same ethnographic study of newcomers in two organizations which provided the basis for Part I, will describe theories that explain how newcomers learn, show evidence of those theories in action, and provide further suggestions for facilitating learning about writing in the workplace.

The paper argues that virtual communication spaces such as the World Wide Web (WWW) offer unique opportunities for collaboration within technical writing classrooms. Three common types of project scenarios are identified, along with the discourse communities and collaborative relationships that are supported and emphasized by each project scenario. A technical writing assignment is described that emphasizes the benefits of students collaborating within the WWW, an emerging, real world discourse community. In describing this assignment, we redefine collaboration to include activities used by WWW site developers and designers.

Practitioners of research in a particular field have extensive knowledge of how to operate successfully in that field and communicate effectively with others, within the boundaries of their own language and culture. However, when it comes to inducting novice researchers into these skills, difficulties are often encountered, and more so when the novice comes from a different language and cultural background. At the same time, specialists in English teaching or cross-cultural communication aiming to prepare novices to enter such a research environment often lack access to the details of how things are really done there. At The University of Adelaide, South Australia, this situation is being addressed through a new program for international postgraduate students in their first semester of enrolment. This Integrated Bridging Program (IBP) relies on collaboration between the discipline specialist researcher and language and learning specialists and is informed by the perspectives of systemic functional linguistics (SFL). This paper presents an overview of the IBP, followed by details of its operation in the Faculty of Engineering. Information is included on outcomes of the collaboration in specific instances, and how SFL theory has been applied to develop a flexible and effective induction which is highly valued by both staff and student participants.

There is a tendency to view education on the Internet as simply a more efficient way to access information and to communicate, but the Internet is much more than just another tool. The Internet has the potential to create communities where students participate in robust discourse and rituals of communication, establish their identities, and traverse community boundaries. We believe we need to design on-line courses with sound pedagogical frameworks and with a sense of promoting community values of diversity, connectedness, and civic responsibility. Therefore, the purpose of this paper is to describe a framework that we use to design virtual learning communities. We explain community activities to consider, describe how we used our framework for designing three classes, and pose issues that arose when using this framework. We hope our thoughts will direct discussion toward the creation of innovative learning communities.

That readers read within roles has long been argued by literary theorists and more recently by technical communication theorists. Yet few scholars have attempted to put their theories to a test. The study reported in this paper attempts to do by using a conversation analysis tool called ethnomethodology. In an experimental setting, subjects were videotaped reading and responding to a set of instructions. Their responses indicate that: readers will often choose to play a role different from the one embedded in a text, especially if the text role offends them in some way; readers with similar education and interest may display different reader roles, making these roles difficult to predict; and within a single reading, a reader may change roles frequently. The paper concludes by discussing the implications of the findings and the appropriateness of ethnomethodology for reader-role research.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>

Approaches to using visual language in a cultural context can be placed on a continuum, with global (universal) on one end and culture-focused on the other. Each approach reveals contrasting assumptions about three central design issues: perception, aesthetics and pragmatics. The global approach is characterized by attempts to invent an objective, universal visual language or to define such a language through perceptual principles and empirical research. The culture-focused perspective is founded on the principle that visual communication is intimately bound to experience and hence can function only within a given cultural context, to which designers must be sensitive. While the modernist, universal approach has been losing ground to the postmodern, culture-focused approach, the two complement each other in a variety of ways and, depending on the rhetorical situation, offer pragmatic benefits and drawbacks.

People who write in English as a second or foreign language often find it difficult to write clear, coherent, idiomatic English. Contrastive rhetoric studies the structure of language beyond the sentence (discourse), as well as the influence of culture on writing. Findings from contrastive research should be incorporated into writing instruction and teacher training to give nonnative speakers of English more help in writing for the world of work.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>

Kenneth Burke's New Rhetoric (1951) was meant to describe language as the basis of the interaction of individuals, objects, and courses of events in the human communication process. However, his theory can also be a useful rhetorical model to explain hypertext as a language event that relies on nested dialogues of visible text and invisible scripting. Moreover, Burke's belief that the purpose of discourse is to share knowledge with others provides a striking parallel to Vannevar Bush's original theory about hypertext. Even Burke's metaphor of a drama fits the purpose and process of hypertext.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>

Existing research on lecture comprehension and note-taking, and a course designed to teach nonnative English-speaking college students lecture comprehension strategies and note-taking techniques, are discussed. Nine listening strategies and eight note-taking techniques, focusing on both macro- and micromarkers in lecture discourse, are introduced. The strategies and techniques are taught progressively and are accompanied by specially designed listening tasks. Improved student performance is shown by a t-test comparing the pre-test and the post-test scores. Suggestions are made to native English speaking lecturers on how they may adapt their lecturing styles and methods of presentation to help non-native audiences cope with lectures successfully.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>

Do university writing experiences prepare students for future job-related writing tasks? If not, how can we create a smoother transition from the academy to the workplace? The author analyzes the differing discourse communities of academic writing and technical communication which may limit the transfer of skills from one arena to the next. The discussion considers the ways process, collaborative learning, writing across the curriculum, and language theories can form the foundation for constructive communication among disciplines. As the focus of academic writing moves from an emphasis on the individual to social context and wider audiences, it bridges the gap between disciplines and can ease the movement from the classroom to real-world settings.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>

The inclusion of a course in gender issues in a technical communication curriculum affords students the opportunity to confront objectivist and rationalist paradigms still found in the discourse of technical communication. The theoretical and practical foundations of a course that examines feminist inquiry into the production and dissemination of knowledge, as well as the language practices associated with professional writing and communication, are discussed. Issues of gender roles within organizational collaborative work groups, as well as issues related to gendered assumptions in science and technology, are also integral parts of the course design. A description of objectives, assignments, and tests for the course, as well as a full syllabus, are included.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>

To discover the similarities and differences between primary and secondary computer manuals, and to account for the popularity of the secondary texts, two best-selling books for word processing and spreadsheet programs are compared to documentation supplied by the manufacturer. A heuristic for analyzing software documentation based on cognitive and rhetorical principles is developed and applied to the corporate documentation for (WordPerfect 5.0) in contrast to Stewart's Using WordPerfect 5 from Que, and the corporate documentation from 'Lotus 1-2-3' in contrast to Gilbert and Williams's 'The ABC's of 1-2-3 from Sybex.' It is shown that the trade texts from Que and Sybex contain more conceptual background information than the corporate documentation and differ in their rhetorical stance: the writers provide a richer context by giving more examples for applying the software; the writers provide global and structural frameworks; the writers use persuasive marketing techniques to ease the reader's anxieties and remind them of the software's benefits; and the writers identify themselves.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>

It is noted that communication scholars and teachers agree that the first step in joining a community is to learn the conventions of discourse of the target discipline. But argument in public policy arenas often involves multiple disciplines and must address ethical as well as technical issues. The authors term such discourse forums 'noncongruent sites' and explore the problem of how to determine when the field-specific discourse convections of specialists appropriately give way to ethical argument. It is argued that engineers must be educated to take a more than purely technical perspective on public issues. The curriculum at one institution is examined, and examples of courses and projects which tend to promote a broader perspective are given.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>

The author reviews the research on the effectiveness of graphics in instruction and then proposes a framework for developing a theory that accounts for the syntax, semantics, and pragmatics of graphics. His goal is to lay the groundwork for developing prescriptive guidelines for the design of effective graphics in training documents. He stresses that further research needs to be done in order that a theory of learning from graphics can be developed in sufficient detail for design prescriptions to be provided and that prescriptive theory for graphic design is necessary.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>

Technical writing in English by Japanese authors is examined. It is pointed out that Japanese rhetorical structure addresses an underlying communication goal that is very different from the goal of Aristotle's persuasive discourse; Japanese technical writers also consider elements such as beauty, surprise, and easy flow as desirable measures of good writing. This fundamental difference in approaching the problem of writing often produces confusing results.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>

Some instructions for a coffee mill fail to take the reader's common sense seriously and so violate some basic rules for communication, called speech act rule. When the instructions violate the rules, the reader either gets confused or feels justified to stop reading. By writing the instructions this way, the company tried to protect itself from lawsuits. It is shown that these instructions do nothing about liability. The better, less expensive, and only way to write instructions is to respect the reader's common sense.