About the case: This case study examines how students, instructors, and industry partners in university and industry collaborative translation projects perceive and respond to their experiences with these projects. It reports on collaborative translation projects at Xi'an International Studies University, involving the active participation of three stakeholders. Situating the case: Translation and technical and professional communication (TPC) education both prioritize cultivating students’ practical skills of producing audience-centered content. They both value collaborative approaches as effective methods for bridging the gap between academia and industry. Although TPC education aims to foster students’ technical and professional writing competence and prepare them for industry demands, translation education focuses on developing students’ translation competence through context-dependent learning. Various models have been proposed to define translation competence, with the multicomponent model being the most prominent. This model emphasizes multiple skills and attributes that translators need, reflecting the influence of market demands and technological advancements. Collaborative approaches like project-based learning (PjBL) have been advocated to bridge the gap between academia and industry. However, research at the program level and from stakeholders’ perspectives remains limited. Methods: We adopted a mixed-method strategy and employed surveys and one-on-one interviews to examine the responses from the stakeholders about their experiences and the impacts of the collaborative translation projects. Results: Statistical analysis of the surveys and thematic analysis of interviews and open-ended questions indicate that all stakeholders concur with the projects’ benefits in enhancing students’ translation competence and shortening the gap between classroom translation education and market demands. Despite these benefits, all stakeholders face various challenges that should be addressed by expanding the scalability and sustainability of collaborative projects, fostering closer and direct collaboration between instructors and industry partners, and enhancing the ethics of professional code and strategic competence of students. Conclusion: Based on the research results, we suggest further research directed at the sustainability of these projects and the scalability of their benefits toward a bigger population of students.

Introduction: Graduates with master's degrees in Translation and Interpreting (MTI) are an important workforce in technical communication. To meet this need, we examined the pedagogy of trans-writing to better integrate technical communication (TC) into translation programs. This teaching case from two Chinese universities discusses the curriculum design, its implementation, and teaching effectiveness. Situating the case: While an increasing number of universities in China are interested in embedding TC courses into their translation programs, no research-backed effective solution has been identified. About the case: To boost the employability of MTI students, we designed the courses as “user-centered trans-writing with global content,” which features trans-writing as a strategy for global content creation, user research as the core learning task, and team projects as the primary form of engagement. Methods: We used a mixed method of interviews and surveys to investigate the course effectiveness, each targeting different groups of stakeholders. Results: We synthesized a competence framework for trans-writers based on interviews, which showed that graduates (who work as trans-writers) and their employers prioritized language/culture, user-centered mindset, and cooperation as core competencies. A survey focusing on other graduates who took our courses but did not become trans-writers also revealed positive learning outcomes, including expanded professional visions and enhanced skills in user awareness, project management, collaboration, and communication. Conclusion: The trans-writing approach is effective in equipping MTI students with the necessary competencies for global technical communication.

Introduction: Many technical and professional communication (TPC) students, practitioners, and instructors are not trained translators or localizers. However, translation and localization competencies are important in today's interconnected world and should be part of international TPC instruction. To meet this need, TPC instruction may incorporate exposure to translation issues into coursework and explore the growing use of technologies in the translation process. About the case: Recognizing the need to incorporate translation and localization (T&L) into a graduate seminar on “Global Technical Communication” (GTC), the course's instructor and students co-constructed a unique translation assignment that embraced the limitations created by most instructors’ and students’ lack of exposure to or experience with the translation process. Situating the case: TPC education has been criticized for focusing increasingly on TPC and writing classrooms as the object of study rather than sites where students eventually work and apply their knowledge. While study abroad programs or globally connected learning communities are ideal for teaching “real-world” T&L skills, substantial material limitations can impede their widespread adoption. Methods/approach: This experience report was co-authored by the instructor and TPC students from the 2020 and 2022 iterations of the GTC graduate seminar. We describe the translation assignment, its development, and the groups’ final submissions and reflections. Results/discussion: Students’ group and instructor reflections suggest the assignment's potential to facilitate closer engagement with real-world global TPC processes, deeper consideration of language and culture's relationship in TPC, and developing appropriate levels of confidence in working on similar projects as TPC researchers or practitioners. Conclusions: Our experience report provides proof of concept for how we might begin introducing T&L practices to TPC students in low-stakes but meaningful assignments.

Background: With increased reliance on technology-mediated communication (TMC) minus the social cues, uncertainty management has become critical. This study investigates how usage of emojis/emoticons in professional communication contexts helps people navigate this uncertainty. Literature review: Prior works have focused on the benefits of emoji usage in TMC, particularly in enhancing message substance, emotive expressiveness, and perception. Research questions: 1. What is the attitude towards emoji usage among the upcoming generation of professionals, specifically Generation Z, as they prepare to enter the workforce? 2. What, if any, is the impact of emoji usage on how one perceives others and is perceived in formal work settings, especially for Generation Z? 3. How does emoji/emoticon use affect Generation Z's interpersonal communication at work? Methods: Three focus group discussions were conducted with a total of 29 graduate-level, business studies students with work experience ranging from zero to four years. Reflexive Thematic Analysis using Braun and Clarke's six-step process was conducted to analyze the data and generate themes. Results: Three salient themes emerged from the analysis: 1. Communicative Competence, 2. Identity Construction, 3. Socialized Patterns of Usage. Conclusion: Although emojis are helpful in specific linguistic functions, clarifying intent, and reducing uncertainty, they retain a great deal of fuzziness owing to the ambiguity in usage and interpretation. It is therefore prudent to design ways of incorporating them in instructional interventions to sensitize students around the nuances of emoji usage, to capitalize on the benefits they offer.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background:</b></i> This project investigates the persuasive strategies used when articulating the problem statement section of entrepreneurial business pitches. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></i> Although there are many studies of the pitch genre, surprisingly few studies investigate the structural elements of the pitch. Our research fills this gap by structuring the pitch using data from Start Up Chile (SUP), a globally recognized business accelerator. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></i> 1. Is there a relationship between certain industries and SUP's evaluation of exigence/opportunity? 2. In written problem statements, what rhetorical strategies appear most effective for articulating entrepreneurial exigencies to investors within SUP's business accelerator? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methodology:</b></i> We analyze 44 written problem statements that scored highly on a metric of problem identification via an initial statistical analysis and a genre-based rhetorical move analysis. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results and discussion:</b></i> We first establish that a relationship between SUP's ratings and the entrepreneurs’ industries cannot be assumed, then detail rhetorical moves are used by entrepreneurs. Our findings indicate that when entrepreneurs effectively construct problems/opportunities, they employ a cause-and-effect argumentative structure. Their “cause” is described as the result of a societal change or a shortcoming in current solutions to the problem, and the “effects” of this problem are pain points, which frequently manifest as a loss of time, money, or other resources. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Implications:</b></i> By identifying rhetorical moves from real-world instantiations of the problem-statement genre, we offer entrepreneurs and other business communicators persuasive strategies for navigating the rhetorical situation of the pitch.

Introduction: Recently, the exponential rise of mobile health applications (mHealth apps) has drawn the attention of healthcare practitioners worldwide. This case study investigates Nepalese healthcare practitioners’ perceptions and use of mHealth tools designed in the Global North (GN). The study also explores strategies for fostering inclusivity and accessibility of these tools within Global South (GS) healthcare settings. About the case: Healthcare practitioners in Nepal widely use GN mHealth apps, such as Medscape, for diverse purposes, including aiding health-related decisions and accessing pharmaceutical and disease information. Apps like Medscape offer valuable information on diseases, conditions, and medical procedures, proving highly beneficial for treating patients in critical care situations in GS countries like Nepal. Situating the case: mHealth apps have significantly transformed healthcare delivery in resource-limited, low-income GS countries such as Nepal, enhancing accessibility and efficiency in medical services. However, research in the technical and professional communication (TPC) field regarding how GS healthcare practitioners perceive and interact with emerging digital health technologies within resource-constrained healthcare contexts is scarce. Methods: To gather data, 12 Nepalese healthcare practitioners were interviewed about their perception and use of GN mHealth apps, with a particular focus on Medscape. Results: In addition to the potential benefits of using the case app, participants indicated the need for designing culturally sensitive and context-appropriate mHealth technology. Moreover, results suggest that GN mHealth tools should be tailored to the diverse needs of underserved and underrepresented GS users to promote inclusivity and self-efficacy. Conclusion: Adopting justice-oriented localized user-experience design approaches that value diversity, equity, and social justice can help build a more inclusive form of health communication.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Background:</i></b> Technologies are increasingly being deployed in facilitating participatory healthcare. Global governments developed a variety of digital platforms, such as mobile contact tracing apps, to help the public navigate risks and uncertainties during the COVID-19 pandemic. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Literature review:</i></b> Contrary to normative approaches to information design (IxD), the global spread of COVID-19 revealed the need for an alternative design framework (i.e., concept-driven design) to help develop mobile health (mHealth) apps that can support a broader portrayal of information value in IxD. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Research questions:</i></b> 1. In response to COVID-19, what affordances are prioritized by the designers of these global mHealth apps? What do these priorities tell us about design intents and information value? 2. What interpretive framework can we use to understand mHealth designers’ intent across different geopolitical contexts? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Research methodology:</i></b> We captured screenshots of the three apps in the US, India, and China, as well as a website in Ghana. Using touchpoints as the unit of analysis, we conducted an inventory and affinity mapping to visualize the architecture of each app and categorize touchpoints based on their affordances. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Results:</i></b> The comparison of apps across countries displays shared and divergent priorities in their touchpoints, affordances, and information depth. We developed an interpretive framework for understanding mHealth design intent across numerous contexts—Common Interpretive Framework for Design Analysis (CIFDA)—incorporating both linear analysis and recursive analysis of touchpoints, affordances, and depth. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Conclusions:</i></b> Touchpoints in mHealth applications can be designed, but they can also be measured and analyzed, and they can in return help us understand the designer's intent and expected user experience.

Introduction: We introduce our initiative to integrate professional preparedness electronic portfolios (ePortfolios) within an undergraduate mechanical engineering program. EPortfolios provide students with a visual way to illustrate examples of their skills and can help set them apart in employment applications and interviews. About the case: To better prepare our students to communicate their preparedness to potential employers, we integrated ePortfolios within existing undergraduate design courses. We also designed a new portfolio studio course. Situating the case: This teaching case is situated through previous literature on professional preparedness ePortfolios. We limit our scope to studies within engineering and technical communication disciplines. Methods/approach: We integrated ePortfolio instruction and an accompanying ePortfolio artifact assignment requirement within three design classes in our undergraduate Mechanical Engineering curriculum. We assessed assignments and surveyed participants to understand students’ takeaways and approaches on the ePortfolio classroom instruction and assignment. Results/discussion: Results from 147 assignment submissions across three classes indicated that although most assignment submissions demonstrated effective communication of engineering skills, a considerable number of submissions lacked in clarity, professionalism, or relevance. Extended instructional time on ePortfolios could benefit students. More focused instruction could be integrated into existing courses or in a stand-alone portfolio studio course. Our design of this future course was informed by our assessment of student artifacts as well as what we learned about students’ perceptions of ePortfolios from the 130 survey responses. Conclusions: We share lessons learned for teachers from multiple disciplines interested in integrating professional preparedness ePortfolios within their curricula.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background:</b></i> Virtual reality (VR) has been studied as a potential tool for preparing technical and professional communication (TPC) practitioners to contribute to emerging technologies. However, no present research in TPC has focused on the methodological value of VR as a sociotechnical research site. Therefore, this study aimed to reveal the methodological value of VR by documenting the processes and methods employed by a student researcher in understanding the ways VR affect community building. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></i> Humanists have explored and theorized virtuality from various perspectives. Social researchers have explored the use of VR in multiple sectors. Yet, TPC has not established a steady agenda for studying VR as a research site. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></i> 1. What can we learn from a student researcher's experience of conducting social research in VR? 2. What were the methodological challenges in VR interviews? 3. How can TPC scholars use VR for research? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research methodology:</b></i> Using ethnographic approaches including interviewing, affinity mapping, and reviewing of VR environments, this study collected insights about performing research with VR and its implications for TPC researchers. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results:</b></i> The study's participant shared their experience with using VR to conduct research. Five categorial themes were identified from the interview: interactivity, reach, usability, positionality, and tactics. Four VR applications were reviewed. Additional methodological strategies were discussed to prepare TPC practitioners for using VR as a research technology. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion:</b></i> TPC researchers should consider VR as a viable research technology to expand the methodological means of TPC studies.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> In this article, I examined 10 technical and professional communication books (TPCBs) to get a glimpse into whether and how the authors discuss bias in language (BIL), which I argue is a diversity, equity, and inclusion (DEI) and social justice issue that warrants responsiveness in the technical and professional communication (TPC) field. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> I situate this analysis in relation to research about BIL, the pejorative impact of BIL on people and groups, and the DEI and social justice conversation, research, and action within the TPC field. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. Do TPCB authors discuss BIL to illuminate the interplay of language use and equity and inclusion? 2. If so, what types of biases are discussed? 3. What do their BIL discussions include? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> Using content analysis, I examined 10 TPCBs to determine whether and how the authors address BIL. When found, I documented the presence, frequency, and composition of all BIL discussions for all 10 TPCBs analyzed. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results/discussion:</b> I found that nine out of the 10 TPCBs examined include discussion of BIL, and of the BIL types found, sexist/gendered language was mentioned the most—appearing in nine of the 10 TPCBs. I provide tables to show the composition of the authors’ BIL discussions. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> I conclude with three recommendations to TPCB authors (as well as to practitioners, researchers, and educators surveying TPCBs for practice, research, and teaching), discuss implications and the limitations of my analysis, and give my final thoughts.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> The General Data Protection Regulation (GDPR) has been applicable since May 2018 and aims to further harmonize data protection law in the European Union. Processing personal data based on individuals’ consent is lawful under the GDPR only if such consent meets certain requirements and is “informed,” in particular. However, complex privacy notice design and individual cognitive limitations challenge data subjects’ ability to make elaborate consent decisions. Risk-based communication may address these issues. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Most research focuses on isolated aspects of risk in processing personal data, such as the actors involved, specific events leading to risk formation, or distinctive (context-dependent) consequences. We propose a model combining these approaches as the basis for context-independent risk communication. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are relevant information categories for risk communication in the processing of personal data online? 2. Which potentially adverse consequences can arise from specific events in the processing of personal data online? 3. How can consequences in the processing of personal data be avoided or mitigated? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> The GDPR was examined through a systematic qualitative content analysis. The results inform the analysis of 32 interviews with privacy, data protection, and information security experts from academia, Non-Governmental Organizations, the public, and the private sector. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> Risk-relevant information categories, specific consequences, and relations between them are identified, along with strategies for risk mitigation. The study concludes with a specified framework for perceived risk in processing personal data. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> The results provide controllers, regulatory bodies, data subjects, and experts in the field of professional communication with information on risk formation in personal data processing. Based on our analysis, we propose information categories for risk communication, which expand the current regulatory information requirements.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Corporate social responsibility (CSR) reports are strategic tools for winning stakeholder support and trust through building and maintaining favorable identities and positive images. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> The metaphorical construction of corporate identity in CSR reports has received little scholarly attention. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are the main genre-specific conceptual metaphors used in Chinese and American CEO letters within CSR corporate reports? 2. How do the metaphors build companies’ corporate identities? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Data and method:</b> We collected 630 Chinese and American CEO letters in CSR reports, identified linguistic metaphors by using the Metaphor Identification Procedure Vrije Universiteit (MIPVU), inferred genre-specific conceptual metaphors, and conducted comparative analysis of metaphor-based stance and identity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> Although Chinese and American companies share several genre-specific conceptual metaphors, there exists variation in the metaphor scenarios used to produce the stances and evaluations that contribute to favorable corporate identity construction. In the economic dimension, companies from both countries portray themselves as “capable builders,” “competent players,” and “hard-working gardeners,” but only Chinese companies identify themselves as “active architects and travelers following national policy.” In the environmental dimension, Chinese companies delineate themselves as “determined environmental protectors” and “faithful friends” of nature, while American companies describe themselves as “environment-conscious travelers”and “responsible stewards” of nature. Both identify themselves as “good corporate citizens” in the social dimension.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> This teaching case provides readers with a fully articulated teaching case that prepares students in engineering to communicate with and about standards. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> We use the ASTM standards database to train students to read and engage with research in regulatory documents. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> By situating this standards research within an emergent case study, students are introduced to additional constraints for writing as an engineer, including budgetary constraints, slide decks, and summary documents. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods:</b> We assess the case study through student self-report data and provide readers with recommendations for applying this case study in their own programs and classrooms. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results/discussion:</b> Students who engaged in the standards project reported that they were able to connect their assigned work to their futures as engineers. They also reported an increase in their understanding of how to read and research using standards. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> Standards and other forms of regulatory writing are an important part of daily literacy practices for working engineers; introducing them as a part of required engineering communication courses can augment our current practices in STEM communication.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Website adaptation is widely regarded as a strategic priority for successful cross-cultural business communication. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Drawing upon Hofstede's and Schwartz's cultural theories and the standardization/localization paradigm, this study conducts a quantitative analysis on the adaptative strategy performed by Chinese multinational corporations (MNCs) on their US websites and its influencing factors. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. To what extent have Chinese MNCs adapted their US websites to the US culture? 2. Are product, organizational and managerial factors associated with the degree of website adaptation? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> This study first used content analysis to examine the cultural manifestation on Chinese MNCs’ US websites and then quantitatively measured their degree of website adaptation. The association between the adaptation degree and its influencing factors was tested through a regression analysis. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusion:</b> The results indicated that Chinese MNCs have adapted their US websites to the US culture to a large extent. Product type, degree of internationalization, and firm size were significantly correlated with the adaptation degree, yet the association between products’ technological intensity, top management's international experiences, and the adaptation degree was not confirmed. This study extends the website adaptation literature by making an initial attempt to calibrate the degree of cultural adaptation reflected on corporate websites. It also provides fresh insights into how website adaptation can be impacted by a series of company-level factors. In addition, this study contributes to the field of technical and professional communication by suggesting effective ways for firms to make proper strategic decisions on cross-cultural web communication.

This book explores how to cultivate an open, intercultural mindset and employ constructive communication strategies, verbal and nonverbal, to build meaningful intercultural relationships and engage in constructive intercultural dialogue. This is the third edition of the book; the first edition was published in 2013. This latest edition provides an accessible, lively introduction for students new to the study of intercultural communication (IC). Different from other introductory IC texts, which include only a single chapter on language and pay scant attention to the dynamics of power between groups or individuals in intercultural situations, every chapter of this text recognizes the major role it plays in IC and the co-construction of intercultural relationships. In addition, the power dimension and contextual elements—linguistic, social, political, and environmental—are emphasized throughout. This book’s 11 chapters center on language and IC, covering the main topics in this field: identity and belonging, global citizenship and intercultural competence, and verbal and nonverbal communication. Although the book includes some non-Western scholars, Western scholars and perspectives dominate. Established scholars from the West, such as Bennett, Hofstede, and Deardorff, are the most cited authors. In addition, compared with the first two editions, theoretical constructs in this new edition are updated but are still outdated. Finally, the author attempts to provide a more comprehensive discussion of language and IC for readers new to this field, but her discussion only scratches the surface of the concept without presenting her own insights. The book is an encyclopedia of the IC field, which will be a practical guide for students in any discipline who are new to this area of study. It also enriches instructors’ and researchers’ conceptual and empirical insights necessary for addressing IC issues and problems intertwined with globalization processes. Therefore, I highly recommend this book to students, instructors, practitioners, and researchers from diverse cultural backgrounds as a foundational sourcebook on IC study, teaching, application, and research.

The book’s title, Engineering Words, is an apt triple play on words. It is about the wordsmithing or engineering of words for more effective communication. The book is also about how to communicate about topics in the field of engineering. Finally, the book is about how engineers use words to communicate.The topics covered in the book are very practical. Early-career engineers will find the chapter on resumes and cover letters useful. We may all know the basics of communicating our experience when creating a resume; to craft one that increases the chances of being noticed or even being promoted takes a higher level of communication skill. Engineers wanting to excel at their first presentation will find useful information in the chapters on designing and delivering presentations. The differences between presenting and effectively communicating an idea can mean the difference between agreement with the ideas and acceptance of the presenter. Engineers transitioning into management will find helpful information about writing for multiple business contexts. Engineers on a product team will find useful ways about how to write good test cases. This book is one that can be kept as a reference as the need arises to write a new type of document, particularly where it is critical that the message lands on the first read. The multiple factors that go into writing various types of content are provided so that the structure as well as the wordsmithing allow for better cognition and ultimately better performance of the information. The book is not designed to offer in-depth guidance because it is not meant to be a how-to book on the mechanics of how-to write. Instead, the focus is on how to ensure that the intended message is written with the interests of the intended audience in mind and on using the principles of communication and cognition to make an argument or state a case in a way that solidly lands in a way that the audience will understand.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> This case study examines the efficacy of Sushil Oswal's model of Accessible User Experience (AUX) as a diagnostic and planning tool for Technical and Professional Communicators (TPCers) to interrogate approaches to accessibility and disability inclusion in their practices by analyzing Microsoft's Inclusive Design Toolkit (“toolkit”) through the principles of AUX. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> As a technology giant recognized for its disability inclusion work, Microsoft provides an intriguing test case via its toolkit to consider the practical application of AUX principles to interrogate workplace practices. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> In the past five years, three technical and professional communication (TPC) journals published special issues focused on accessibility, noting a lack of sustained attention to accessibility and how to practically apply it in the workplace. Multiple calls have been made for a paradigm shift in the way TPCers consider accessibility in their work. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods/approach:</b> I conduct a case study using thematic coding to analyze foundational texts in the toolkit to demonstrate how TPCers can use Oswal's model of AUX to diagnose current practices by examining them through an AUX lens and identify opportunities to achieve greater accessibility. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results/discussion:</b> Applying an AUX framework as an analytical tool illuminated strengths within the toolkit's methodology and practices, and identified opportunities to expand its practices for greater accessibility. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> AUX holds promise as a tool for TPCers to analyze current approaches to accessibility and plan for even more inclusive practices.

The concept of peer review of manuscripts goes back to the founding of the first technical journal, the <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Philosophical Transactions of the Royal Society</i>, in London in 1665. That journal published papers shared at meetings and served as a permanent record of those contributions to knowledge. Peer review in those days was essentially the acceptance of a person's credentials for election to the Society. Since that time, and especially during the past 80 years, peer review has evolved into the process of double-anonymous vetting of manuscripts by expert reviewers that we take for granted today for most technical and professional journals.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research problem:</b> Leaders’ messages in corporate social responsibility (CSR) reports provide information about corporate citizenship and play an integral role in realizing communicative goals and influencing stakeholders’ perceptions. However, the linguistic features of such messages are largely underexplored. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. Do Chinese and American CSR reports vary in terms of their linguistic features to the degree that necessitates further exploration? 2. What are the key differing features, and what can we learn about business communication and business culture from those differences? 3. What implications do these differences have for business communication at the multinational level? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Although some linguists have analyzed CSR reports as a genre, few prior studies have paid attention to various grammatical features of CSR reports at the lexical level, and the special context of emerging economies has also been understudied. In particular, the academic attention to leaders’ messages in such reports is scant. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> In our study, a comparative analytical framework focusing on lexico-grammatical features, namely, Biber's multidimensional analysis, has been adopted to compare the language used in leaders’ messages in the CSR reports issued by Chinese and American businesses on the 2022 Fortune Global 500 list. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> In comparison to the leaders’ messages created by American companies, those created by Chinese companies are significantly more informationally dense, more narrative, less situationally dependent, less explicit, and display significantly fewer features of strict time-constrained informational elaboration. First-person pronouns, the present tense versus the past tense, nominalizations, adverbs, infinitives, modal verbs, and demonstratives are found to be the major language elements that characterize these register discrepancies. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> This study adds to the body of knowledge on business communication by utilizing multidimensional analysis to offer a systematic understanding of leaders’ messages through a quantitative lens. It also presents practical implications for various readers after discussing some elements that potentially reflect unconscious culture-specific business communication choices.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Zhihu live talks, as a major online knowledge commodity, enable speakers to provide professional information and interact with the audiences. The use of hedges and boosters has been associated with the realization of such a goal. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Previous research has indicated the relevance of disciplines or genres in the use of hedges and boosters in academic discourse; however, little is known about the use of these metadiscourse markers in Zhihu live talks as a new register for popularizing professional knowledge. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are the disciplinary variations in the use of hedges and boosters in medical science and health (Med) and education (Edu) live talks? 2. To what extent do speakers’ characteristics (i.e., expertise and community status) have an impact on the use of hedges and boosters in Med and Edu live talks? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methods:</b> We collected the transcripts of 123 Med and 126 Edu live talks, as well as the demographic information of each speaker. Following a framework adapted from Hu and Cao, we conducted an analysis of the frequencies and functions of hedges and boosters, and how they associate with speaker characteristics in each category of live talks. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> The two corpora exhibited significant differences in the frequencies and functions of hedges/boosters, and the differences can be attributed to the conventions of knowledge making in medicine and education disciplines. In addition, speaker characteristics have some impact on the use of hedges and boosters, such as speakers’ levels of conformity to disciplinary conventions or their strategic efforts in relational management. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> The findings can guide different speakers to configure metadiscourse to inform, argue, and direct while popularizing professional knowledge of different disciplines.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> The intertwined fields of technical and professional communication (TPC) and user experience (UX) have positioned graduates of TPC programs as strong candidates for careers in UX. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Although there is some scholarship addressing competencies required for UX positions as well as some investigation into UX course content within TPC programs, there is still a need for a comparative analysis of outcomes in UX courses in TPC and industry expectations for UX positions. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What qualifications are essential to current UX industry positions? What qualifications are stated in current UX industry advertisements? 2. How do these qualifications compare to a sample of existing UX outcomes within TPC programs? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> A qualitative content analysis of two datasets—a collection of UX job advertisements and a collection of UX course outcomes—was conducted through a systematic coding of texts. Qualifications and outcomes were categorized by UX competencies needed prior to employment. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results/discussion:</b> Results show job ads prioritize on project management including Agile and Scrum, and other skills such as writing, designing prototypes, software and coding languages, and portfolios. Course outcomes reflect strengths in writing and design, but do not include significant reference to specific concepts or tools. Suggestions for improving TPC/UX courses include diversifying existing skills and addressing deficient skills in project management and digital literacies. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> Challenges for re-envisioning UX courses in TPC programs are considered and addressed.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> We present a case study of a user-experience (UX) graduate certificate. This program is part of a stackable group of credentials offered by a larger technical and professional communication (TPC) program. Our goal was to gather feedback from graduates, supervisors of graduates, current students, and instructors to identify best practices, challenges, and other lessons that can help TPC programs contribute to UX education. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> The UX graduate certificate program is a 16-credit, fully online program that learners can complete in nine months. The program draws learners of diverse backgrounds and has enabled them to become UX professionals. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> UX education programs have sprung up across the academy and industry. Little scholarship, however, has examined the effectiveness of these programs. As TPC competes with other organizations in UX education, it is critical to investigate TPC-originated UX programs. It is particularly helpful to juxtapose the perspectives of the classroom and industry. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods:</b> We conducted 13 semistructured interviews. These interviews examine, among other topics, what draws learners into the certificate program and how the certificate program has helped them in their subsequent career advancement. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> We found that a short-term, asynchronous certificate program is effective for novice learners to get into the UX field and advance their career. The most prominent strengths of this program include its conceptual depth, its quality of teaching, and its flexible learning. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> TPC programs have a distinctive role in shaping UX education. The power of their rhetorical foundation enables them to cultivate UX leaders and advocates. In turn, UX education helps TPC programs adapt to the changing landscape of higher education.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research problem:</b> A considerable amount of scholarship has amassed over the last 20 years regarding the teaching of user experience (UX) design, but there has been no systematic attempt to review this literature. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1.What is the definition of UX pedagogy according to technical communication and adjacent fields? 2. What is the state of specific UX pedagogical approaches in technical communication and adjacent fields? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Our corpus contained 76 sources directly pertaining to the teaching of UX. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> The theoretical framework of this study marries rhetorical theory and critical thinking. The former provides technical communication literature reviews with keen discourse analysis and the latter offers objectivity to the evaluation. To use this framework, we sought sources using journals related to technical communication and large databases from adjacent fields, including the ACM digital library and IEEE Xplore. We completed our search using Google Scholar to ensure broad coverage. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> Our review of sources revealed a variety of trends and a remarkably diverse conversation on UX, including various definitions of UX pedagogy, and a large variety of theoretical orientations, educational models, instructional approaches, industry influences, methods, and ethical concerns. From this diverse corpus, we hazard a unifying definition centered on teaching the UX process through hands-on approaches such as engaged learning. We close our article with recommendations for continuing to refine UX pedagogy in the future.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> While usability/user experience (UX) has a long and intertwined history with technical and professional communication (TPC), it is unknown how usability/UX is reflected within TPC research and how that reflection has shifted over time. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Prior studies on the role of usability/UX in TPC have found that usability/UX appears infrequently in TPC research and curriculum requirements. However, usability/UX remains a routinely referenced core identity of TPC. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. To what degree is usability/UX studied in TPC scholarly journals? 2. When TPC researchers study usability/UX, what are they studying? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> A database of TPC-based usability/UX articles was collected through a defined search method. Articles were coded for primary or secondary emphasis on usability/UX, contribution to TPC, object of analysis, method of data collection, and major takeaway. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> Less than 8% of the total publications in the field are tied to usability/UX, though the percentage has increased in the most recent timeframe (2020–2022). Publications are shifting from research that expands usability/UX knowledge to research that uses usability/UX to explain TPC phenomena. In addition, the object of analysis has shifted to process-centric analysis, design thinking has become an increasing component of TPC usability/UX research, and over a quarter of the research on usability/UX provided did not provide enough methodological description to enable replicability. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> Although usability/UX has been consistently published in the TPC research journals, the amount of research suggests that usability/UX is not core to TPC's field identity.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> Preparing students to pursue user-experience (UX)-related writing careers requires infusing UX instruction into several technical communication courses throughout a degree program. But university writing programs that seek to add UX courses into their curricula often work inside a slow-paced system where amending course objectives to align with job market demands is a slow process. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> For this collaboration, we forged a symbiotic relationship between a lower- and upper-class course to introduce students to UX early in their program of study and apply additional or nuanced UX methods in several writing courses as they progress through the program. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> Faculty in a writing program that does not currently have stand-alone UX classes can collaboratively improve the student UX in a timely fashion while maintaining the flexibility to adapt best practices and contemporary UX processes across classrooms. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods/approach:</b> A close reading of test plans (n = 14), usability reports, and reflection essays from 200-level students provided key insights into the understanding of UX strategies. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results/discussion:</b> Introductory students struggled to make explicit connections between UX strategies and their work, but they demonstrated gained UX skills by the end of the project. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> Students realized many benefits from learning about and conducting UX research that helped them become more empathetic professional writers. However, instructors should consider additional symbiotic relationships between courses in a professional writing program at several points in the writing process.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Introduction:</b></i> As a field, we have tended to look at user-experience design (UXD) as a data-driven design process, anchored by usability studies, and anchored in fulfilling user needs and expectations. How then might technical and professional communication (TPC) curricula respond to evolving trends in user-experience (UX) scholarship and pedagogy? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>About the case:</b></i> Addressing this question, we share our programmatic journey, a teaching case that represents more than a decade of reflection and evolution, culminating in the launch of a redesigned major and a UXD minor in a stand-alone department at a regional, primarily undergraduate teaching-focused university. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Situating the case:</b></i> Our programmatic identity began to shift toward a designer mindset that embraced three core frames for professional action–information design, problem solving, and civic engagement—and three complementary design tenets—empathy, advocacy, and bricolage. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methods/approach:</b></i> To better understand this shift, we recognized the need for a multimethod approach of data gathering. Beginning with an annual assessment of our introductory and capstone courses, we collected data through examination of key course artifacts, through department self-studies, which includes surveys, interviews, and focus groups with relevant stakeholders, and through an external review. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results/discussion:</b></i> Our self-study data indicated that our students would benefit from stronger audience awareness and design competencies. From these data, we discuss curricular revisions, which include creating a UXD minor. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusions:</b></i> We conclude this article by considering the following three questions: 1. What strategies might other programs consider if they want to design empathy-driven UX pedagogy that is responsive to prevailing scholarly and pedagogical trends? 2. Why might programs cultivate student-researchers as UX bricoleurs? 3. What might other programs expect from student-researcher UX bricoleurs?

As the technical and professional communication (TPC) field has evolved in response to broader changes in the world economy, numerous professions have arisen within its ranks that coexist with the traditional roles of technical writer and technical editor. These include instructional design, content strategy, and user-experience (UX) design [1], [2]. A unique challenge for TPC is to include training in numerous professions within a single college major or program. Some programs have chosen to focus on specific professions, even going so far as to rename their program around that profession. Others have continued to focus broadly on the overall field while updating their curricula as needed to serve students seeking training in a particular career path.

Since 1976, when Raymond Williams published Keywords: A Vocabulary of Culture and Society, “keywords” books have become a staple resource for knowledge workers in the humanities, offering short essays on frequently used terms within a given field. At least two such texts exist in composition (Keywords in Writing Studies and Keywords in Composition Studies), and in the past year, we have seen the publication of two books aimed at technical and professional communication (TPC): Keywords in Design Thinking and Keywords in Technical and Professional Communication. The latter book is the subject of this review. Edited by Han Yu and Jonathan Buehl, Keywords in Technical and Professional Communication should be of interest to TPC specialists in both industry and academia, as well as to any engineer interested in learning about how communication mediates their field. The purpose of the book is not just to define terms. Rather, it aims to trace the disciplinary contexts and sketch possible futures for terms that have informed and continue to shape the field of TPC. In Keywords, Yu and Buehl gather some of the field’s most prominent and thoughtprovoking researchers, each of them offering insightful commentaries about an array of topics and focus areas.

In Technical Communication for Environmental Action, editor Sean D. Williams provides a compilation of scholarly chapters that discuss the urgent necessity for creating efficient communication strategies to address environmental challenges, particularly climate change. In this book, technical communication can be seen as a relevant framework condition for the successful fight against climate change, providing information that can be understood by the majority of society and then implemented by business, industry, and governments.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> The relationships between US government emergency management agencies and the public they serve are fraught with distrust and tension. This distrust can be attributed to past disaster responses and a lack of transparency with emergency information. Emergency managers work as technical communicators to share information through multiple platforms and digital spaces. Public trust can be increased by improving communication strategies within emergency management organizations. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Research to improve communication between emergency management agencies and the public calls for more trust and transparency within government organizations. However, little research has been conducted about the ways an organization's structure and workflow influence communication practices/strategies. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. How do emergency management organizations share information about natural disasters with the public? 2. How can communication strategies and workflow in emergency management organizations be improved? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> Clay Spinuzzi's topsight is used as a framework to conduct an organizational analysis of North Carolina Emergency Management (NCEM) response to Hurricane Florence in 2018. Interviews were conducted and artifacts were collected to investigate Spinuzzi's three levels of activity and create corresponding workflow diagrams. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> Results indicate a need for standardized emergency management training and additional resources to support emergency managers. Interventions from technical and professional communicators can assist in developing communication strategies and problem-solving techniques. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> Developing informed communication strategies within an emergency management agency is a complex problem because of the numerous factors that play into the organizational structure and existing protocols. Technical communication scholars can help improve communication practices through local community outreach and additional organizational analyses.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> During the COVID-19 pandemic, the popularity of teleworking has risen. Telework seems poised to remain popular even after the pandemic fades away. As a result, it is important to understand the humanistic effects of telework such as distress, coping responses, and related effects. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Uncertainties related to telework can lead to distress. When this occurs, teleworkers may employ a variety of coping responses, which vary across several important dimensions. These coping responses vary in the extent to which they affect telework outcomes. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What strategies do teleworkers use for dealing with telework distress? 2. How are various coping strategies related to humanistic telework outcomes? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> Data from a survey of 504 American teleworkers were used to test a theoretical model. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> Results suggest that teleworkers cope with telework distress through assistance seeking, technology experimentation, venting, and negative and positive emotions. Coping responses had differential effects on telework exhaustion and satisfaction, with negative and positive emotions and venting affecting exhaustion, and assistance seeking, task experimentation, emotions, and venting affecting satisfaction. Distress had a direct effect on exhaustion, but not on satisfaction. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> The effects of emotion-focused coping on telework satisfaction and exhaustion are notably stronger than those of problem-focused coping responses. Emotion-focused coping responses that are adaptive have beneficial effects, while those that are maladaptive have detrimental effects. Adaptive problem-focused responses have similar effects. The extent of communication focus does not seem to affect the impact of coping responses on outcomes.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Following previous professional communication research into entrepreneurship, we examine key genres of a specific business accelerator, Start-Up Chile (SUP). Through a triangulated study of interviews, texts, and videos, we examine how the Playbook serves as a regulatory metagenre that represents the SUP experience to the participating firms. We find that aspects of the Playbook's representation are at odds with the other data, divergences that we argue emerge from a broader tension among SUP's stakeholders and goals. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> We review the professional communication literature on entrepreneurship, literature on startups and accelerators, and on writing, activity, and genre research (WAGR). Specifically, we examine WAGR research on metagenres and professional identity formation. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research question:</b> How does this successful international accelerator regularize the learning experience of its exceedingly diverse startups? Specifically, how does SUP regulate the startups' different experiences, reframing the experience of entrepreneurship and teaching these startups to form their professional identity as entrepreneurs? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> We structured this research as a qualitative case study of SUP. Data included documents, videos, interviews, and social media. We triangulated these data sources to identify points of convergence (in which different data sources supported the same assertions) and divergence (in which data sources contradicted each other). <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> SUP provides the Playbook and Newsletter as metagenres that regulate complex interactions among other genres and events, guiding firms into having roughly equivalent experiences as well as maintaining relationships among volunteers such as mentors. But the Playbook also reframes the experience of entrepreneurship so that it can fit into SUP's program: it reframes the cyclical entrepreneurship process as linear, and it reframes promises of future action as tracking of past actions. In undergoing these experiences, the startups form their professional identity as entrepreneurs. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> We conclude by discussing implications for accelerators as well as for how professional communication genres and metagenres regulate neophytes’ experiences in training programs more broadly.