Salient examples may bias human judgments about the probability or frequency of events, an effect known as the “availability heuristic”; or the “salience bias.”; Scientific work has not been immune to this bias; in particular, the existence of certain large‐scale trends in evolution, such as those in size, complexity, and fitness, is widely accepted among professionals within evolutionary biology and paleontology, as well as among people outside these fields, even though these trends are poorly documented. Often, what documentation exists consists mainly of long lists of cases exemplifying the trend, or detailed descriptions of a small number of salient cases. Here, it is argued that although these lists and salient cases are not good evidence that a trend is pervasive, they may convince both the trend researcher and his or her audience. The possibility is raised that the bias may be pervasive in science and everyday thought, and a strategy for avoiding it, namely the use of random samples, is offered.

Critics may fail to appreciate the rhetorical significance of scientific texts that do not fit within the dominant genre of truth‐forming argument. Only by identifying Schrödinger's text as inspirational community‐forming discourse do we come to recognize the rhetorical artistry of his negotiation between two audiences, a negotiation that includes a subtle building of common ground, the application of productive ambiguity at a key point of collision, and a skillful _ reversal of language expectations to relocate audience loyalties.

Although assessment has been the focus of many recent discussions about our technical communication programs, little work has been done to outline the kinds of issues we should address in a valid assessment. In this essay, the author notes the kinds of assumptions and ensuing questions that will surround a thorough assessment of our programs, classes, teachers, and students.

Recent advances in computer technology make networking an essential skill for the technical communicator. Particularly, the development of local, national, and international computer networks has created a collaborative writing environment. At the heart of the Internet network is the UNIX operating system. The open architecture of UNIX makes it a superior tool for collaborative writing, in the classroom, across the campus, or internationally. Central to the open system is UNIX's mode of allowing users to set file access permissions, restricting some files while allowing others to be open to the public.

Gestalt psychology principles of figure‐ground segregation, symmetry, closure, proximity, good continuation, and similarity provide a simple yet powerful analytic vocabulary for discussing page layout and graphics. The six principles apply readily to typography, white space, data tables and maps, the relation between graphics and text, and other facets of textual design. The principles explain many difficulties that readers have in processing texts and graphics, and they explain why well‐designed pages and graphics are effective.

A Rhetoric of Doing: Essays on Written Discourse in Honor of James L. Kinneavy. Ed. Stephen P. Witte, Neil Nakadate, and Roger D. Cherry. Carbondale: Southern Illinois UP, 1992. 376 pp. Professional Communication: The Social Perspective. Ed. Nancy Roundy Blyler and Charlotte Thralls. Newbury Park: Sage, 1993. 292 pp. Business & Managerial Communication: New Perspectives. Linda Driskill, with June Ferrill and Marda Steffey. Fort Worth: Dryden, 1992. 810 pp. Business and Administrative Communication. 2nd ed. Kitty O. Locker. Homewood: Irwin, 1992. 775 pp. Contemporary Business Communication: From Thought to Expression. Joan Vesper and Vincent Ryan Ruggiero. New York: HarperCollins, 1993. 565 pp. Impact: A Guide to Business Communication. Ann Fischer and Margot Northey. Englewood Cliffs: Prentice‐Hall, 1993. 247 pp. Teaching Technical Writing: A Pragmatic Approach. Rev. ed. John S. Harris, St. Paul: ATTW Anthology Series, 1992. 191 pp.

New Visions of Collaborative Writing. Ed. Janis Forman. Portsmouth: Boynton/Cook, 1992. 197 pp. (Inter)views: Cross‐Disciplinary Perspectives on Rhetoric and Literacy. Ed. Gary A. Olson and Irene Gale. Carbondale: Southern Illinois UP, 1991. 269 pp. Constructing Rhetorical Education. Ed. Marie Secor and Davida Charney. Carbondale: Southern Illinois UP, 1992. 452 pp. Nineteenth‐Century Rhetoric in North America. Nan Johnson. Carbondale: Southern Illinois UP, 1991. 313 pp. The Interpretive Turn. Ed. David R. Hiley, James F. Bohman, and Richard Shusterman. Ithaca: Cornell UP, 1991. 322 pp. Technical Writing: Student Samples and Teacher Responses. Ed. by Sam Dragga. St. Paul: University of Minnesota, Department of Rhetoric/Association of Teachers of Technical Writing, 1992. 326 pp.

The workplace is becoming increasingly diverse in ways that are changing our understanding of who our readers are and how we can make effective communication choices to bridge the gaps between us. Communication problems arise because of differences in world experience, in the amount of common knowledge shared within cultures, in the structure of societies and the workplace, in culturally specific rhetorical strategies, and even in differences in processing graphics. Most textbooks provide little information on these topics, so the technical writing teacher needs to find ways to incorporate issues of international and multicultural communication into the classroom.

Through language and presentation of information, technical writers have the power to influence the perceptions and values of others. However, our students may not know how to wield this power with full awareness of its ethical implications. They may not understand that they have considerable control over how a reader perceives the writer, the message, or the context of the message. Learning how to use language and information ethically should be the focus of discussions of language choices and presentation of information in technical communication classrooms. By studying the power of communication to affect values and judgements, our students will realize the fundamental ethical responsibilities they bear as writers. This essay discusses current research on ethics and technical communication, examines specific methods that writers may use to manipulate language and to present information unethically, and suggests questions designed to teach students how to analyze situations that may involve such manipulation and misrepresentation. The essay closes with two case studies to illustrate such situations.

As teachers integrate social theory into the technical communication classroom, it is clear that they interpret the connection between writing and culture in different ways. The result is a range of socially based pedagogies rather than a single paradigm for writing instruction. This essay describes four of these social pedagogies—the social constructionist, the ideologic, the social cognitive, and the paralogic hermeneutic—distinguishing them by their pedagogic aims and classroom practices. The essay closes by discussing the implications of the differences among socially based pedagogies for both _ teachers and programs in technical communication.

With the formation of the European Economic Area in 1992, the demand for good technical communicators has grown rapidly. To satisfy that demand under specifically European conditions, courses in technical communication must have high status, be flexible, use distance‐learning techniques, and meet the needs of in‐service communicators. Such courses should concentrate on four skill areas: composition, text‐handling, elicitation (including foreign languages), and specialized technical areas. Courses must also make use of experienced practitioners and be validated by the appropriate professional institutions.

Technical communication curricula vary because faculty use a variety of approaches to develop them. This essay suggests guidelines for curriculum and program development in technical communication based on a review of the relevant survey literature on the professional roles played by technical communicators, a review of academic literature on technical communication programs, and a review of the relevant demographic data on technical communicators. It then discusses the implications of the above for designing technical communication curricula and programs.

Environmental Impact Statements (EISs) provide college students with hands‐on experience working with genuine technical documents from the working world, an overview of the writing process, and the strategies and tasks encountered in technical writing. Using EISs can help students understand decision‐making processes, heighten their environmental awareness, and generate class camaraderie. This essay details one method of introducing students to EISs and reports the benefits and problems encountered in doing so.

A survey of 182 employees participating in writing workshops reveals some differences in writing practices, based on the educational level of the employee, and suggests that employees with advanced degrees (e.g., master's or doctoral) vary most noticeably from the other groups. In particular, it seems that a large percentage of workers with graduate training write long reports, write to other experts in their field, and spend time revising. Additional research needs to be done on the impact of educational level on writing practices.

Rhetoric, Innovation, Technology: Case Studies of Technical Communication in Technology Transfers. Stephen Doheny‐Farina. Cambridge: MIT, 1992. 279 pp. Ecospeak: Rhetoric and Environmental Politics in America. M. Jimmie Killingsworth and Jacqueline S. Palmer. Carbondale and Edwardsville: Southern Illinois UP, 1992. 312 pp. Connections: New Ways of Working in the Networked Organization. Lee Sproull and Sara Kiesler. Cambridge: MIT P, 1991. 212 pp. Objectivity, Relativism, and Truth. Richard Rorty. Cambridge UP, 1991. 226 pp. Color for the Electronic Age: What Every Desktop Publisher Needs To Know About Using Color Effectively in Charts, Graphs, Typography and Pictures. Jan V. White. New York: Watson‐Guptill Publications, 1990. 208 pp. Eye on the News. Mario R. Garcia and Pegie Stark. St. Petersburg: The Poynter Institute for Media Studies, 1991. 86 pp. Looking Good in Print: A Guide to Basic Design for Desktop Publishing. Roger C. Parker. 2nd ed. Chapel Hill: Ventana, 1990. 371 pp. The Makeover Book. Roger C. Parker. Chapel Hill: Ventana, 1989. 278 pp. Graphic Design for the Electronic Age: The Manual for Traditional and Desktop Publishing. Jan V. White. New York: Watson Guptill, 1988. 212 pp. Technical Editing. Joseph C. Mancuso. Englewood Cliffs: Prentice Hall, 1992. 191pp.

Frank Aydelotte's English and Engineering (1917) is one of the first anthologies in technical communication. Developed at MIT, this book attempted to broaden the education of undergraduate engineering students by using the tenets of the thought movement. This movement, which Aydelotte first articulated while directing Indiana University's first‐year English program, modified for universities in the United States the education that he had received at Oxford University as a Rhodes Scholar. Rather than emphasizing matters of form and correctness, the thought approach required engineering students to think and write about issues important to their education and future careers.

The four‐phase project described here is based both on current social theories of writing and on contemporary studies of writing on the job and in the classroom. Phase one suggests methods for team organization, phase two the proposal submission, phase three the individual discussion chapter component, and phase four group components and team editing. Both teacher and student provide input for report evaluation. The author's survey of 29 formal report groups found positive attitudes toward both the formal report and collaborative writing.

More than ever before, workplace professionals are facing the challenge of collaborating regularly and effectively with those situated in social contexts quite different from their own. Yet, knowledge of the rhetorical processes and social dimensions characterizing this type of collaboration remains scant and inadequate. This essay takes the stance that if rhetoricians hope to make significant strides forward in understanding writing that takes place both within and external to a single workplace culture, they will need to develop a much more expansive, complex, and sophisticated vision of collaboration across multiple organizational cultures. It suggests how, to accomplish this goal, rhetoricians might build on the strengths and overcome the limitations of past scholarship in organizational and related studies and in rhetoric, and it introduces new directions these scholars might take and new questions they might explore in future investigations in this area of inquiry.

J. B. S. Haldane, in attempting to show connections between Marxist political theory and Darwinian evolutionary theory, blurs the generic characteristics of political and scientific discourse. Read from the perspective of Bakhtin, this blurring of genres is also a blurring of ideologies. Haldane's essays thus contribute to our understanding of the cultural dimensions of scientific activities and accordingly help re‐define concepts of genre in scientific writing.

Although “community”; is an important concept for writing, writers have been unclear about how a sense of community relates to the writing process or to the documents produced. This study reports a comparison of several technical reports showing the influences of a writer's identification with a community on features of the resulting document. Features most affected were personal and community references within the document, writer's stance toward the reader, and definition of the rhetorical problem.

Rhetorical studies of audience have portrayed readers as fictionalized constructs and as concrete realities. In contrast to such static portrayals, the actions and concerns of three physicists presenting their work to biologists, chemists, and physicists suggest a conception of audience that is social and dynamic. By entering into frequent collaborations with their readers, the physicists acquired knowledge that helped them to construct a persuasive account of their work.

The essay begins with an intellectual framework for describing a visual‐verbal interface. Applying the implications of the framework to collaborative work, the authors illustrate ways in which they used this framework to observe and teach collaborative teams of graphic designers.

Over the past decade researchers, instructors, and people in industry and academia have begun to understand the value of teaching people how to collaborate. This selected annotated bibliography compiles some of the theories and research on collaboration from disciplines such as small group management, composition, scientific and technical communication, computer science, speech communication, and rhetoric. It also includes relevant sources from the popular press.

By examining the cultural assumptions about what makes an effective team member, this essay argues that we typically design collaborative projects and evaluate student participants by using a Western model of how people should behave in groups. In order to enhance cross‐cultural understanding in collaboration, instructors can help students focus on cultural differences in group emphasis, achievement, decision‐making, and communication styles.

Although collaboration in technical communication is not a recent phenomenon, the attention it is receiving is new. This recent attention has generated an increasing number of well‐designed and provocative studies that are concerned with collaboration in technical communication contexts as well as with the processes of collaboratively conceptualizing, creating, and producing technical texts. Much of this research, which is forcing a reexamination of theories that affect the pedagogy and practice of collaboration, draws on a broad interdisciplinary foundation and utilizes an array of multi‐methodological approaches, both quantitative and qualitative.

This essay sheds light on the relationship between the characteristics of second‐year MBA student writing groups and the quality of their group‐written reports. The study included an evaluation of the reports using an assessment instrument designed for the study and an evaluation of group characteristics using a questionnaire administered orally and in writing to groups. The most significant correlation between the groups and their writing was the group's history, namely, whether individuals chose to form a team on the basis of having worked together previously on a writing project and whether the team worked together previously on a long report.

This essay reports on the relationship between persuasion techniques used by collaborators and possible gender influences. To examine this relationship, the authors observed four proposal developers (two males and two females) as they collaborated with several groups at Southwestern Bell Telephone company. The authors examined preconceptions about three factors: effective and ineffective collaboration, gender's effect on collaboration, and gender's effect on persuasion. They also examined persuasion techniques used by the proposal developers.

Although different writing courses exist because of the different forms and purposes of writing they teach, some continuity between composition and business/technical communication would allow students to move more readily from one course to the next, while clarifying for them that writing is primarily a system of options based on analyses of situations, readers, obstacles, and goals. In this article, I call for that kind of continuity not only in pedagogy but also in research. Explaining the value of connections in pedagogy and research between composition and professional communication studies, I conclude with various questions and avenues for further research.

Writing in the Academic Disciplines, 1870–1990: A Curricular History. David R. Russell. Carbondale and Edwardsville: Southern Illinois UP, 1991. 383 pp. The Politics of Writing Instruction: Postsecondary. Ed. Richard Bullock and John Trimbur. Gen. Ed. Charles Schuster. Portsmouth: Boynton/Cook, 1991. 311 pp. Rereading the Sophists: Classical Rhetoric Refigured. Susan Jarratt. Carbondale: Southern Illinois UP, 1991. 154 pp. Gender in the Classroom: Power and Pedagogy. Ed. Susan L. Gabriel and Isaiah Smithson. Urbana: U of Illinois P, 1990. 196 pp. Technology Transfer: A Communication Perspective. Ed. Frederick Williams and David V. Gibson. New York: Sage, 1990. 302 pp. Writing Strategies: Reaching Diverse Audiences. Laurel Richardson. Beverly Hills: Sage, 1990. 65 pp. Computers and Writing. Ed. Deborah H. Holdstein and Cynthia L. Selfe. New York: MLA, 1990. 150 pp. Perspectives on Software Documentation: Inquiries and Innovation. Ed. Thomas T. Barker. Amityville: Baywood, 1991. 279 pp. Writing Space: The Computer, Hypertext, and the History of Writing. Jay David Bolter. Hillsdale: Lawrence Erlbaum, 1991. 258 pp. Design of Business Communications: The Process and the Product. Elizabeth Tebeaux. New York: Macmillan, 1990. 516 pp.

Technical writing programs housed in geographically isolated universities face great challenges in regard to getting students career‐related work experience. A course in desktop publishing can provide students at rural schools with experience equivalent to internships. In the desktop publishing course I taught at Murray State University, in addition to learning principles of layout and design, students faced many challenges like those that will confront them in the workplace. They worked on projects that entailed real financial constraints and deadlines; they were required to modify their work after receiving reviews from several different individuals. In addition to providing students with experience, the course provided benefits to the university in terms of services and public relations.

In a departure from the view that characterizes hypertext as a new writing paradigm based on old associationist ideas, Edward Barrett has proposed a model for hypertext that rejects cognitive and associationist language as both unnecessary and inaccurate. In this view, knowledge, reality, and even facts are community generated, “linguistic entities,” and hypertext supports the “social interface” rather than the “deep structure” of thought. This essay considers some of the premises of Barrett's proposal. A central issue is the rejection of the “authorial imperative” of structured information in favor of a view of writing as an open‐ended ever‐changing conversation in which readers and writers collaborate to discover—or generate—reality.

Business and technical writing grows out of a need to “build bridges” between ourselves and others. With today's diversifying readerships and increasingly global marketplace, business and industry face a new challenge that is reshaping our conception of business/technical writing and the metaphors of the genre. The metaphors of “selling” and “reader‐centeredness” demand especially to be recast and subordinated to a new metaphor of interculturalism/ internationalism—"ourselves among others.” Grounded in a social theory of language and communication, this new metaphor signifies that “bridge‐building” across differences will be the key in contexts becoming at once more heterogeneous and global.

Editing includes teaching authors how to write, but the traditional editor's task, like the teacher's, is complicated by the additional requirement of being a gatekeeper of an author's work. When teachers (like editors) see their primary task as judges or gatekeepers, they can become engaged in adversarial relationships that contradict their role as enablers/teachers. The author's editor, on the other hand, is an emerging model of the editor‐author relationship that focuses on helping authors meet the expectations of gatekeeping journal and book editors. Teachers can use the author's‐editor model in the professional writing classroom to minimize the current‐traditional emphasis on the product and emphasize the collaborative nature of the writing process.

Although narration has been recognized as a complex mode of discourse, its role in professional communication has not been widely studied. This article examines narration in one form of professional communication—direct solicitations— and links narration to an important research issue: the social construction of knowledge, or the social justification of belief, through language. The direct solicitations are described, and the role of narration in justifying belief socially, for direct solicitations, is then discussed by examining narration and analysis as two means for organizing and expressing experience. The interweaving of these two means in direct solicitations is illustrated, but finally the importance of the narrational over the analytic in giving shape and significance to experience is asserted. Thus, the central role narratives play in justifying belief socially, for direct solicitations is described. Three sample narratives from three direct _ solicitations illustrate this discussion.

The Development of Scientific Thinking Skills. Deanna Kuhn, Eric Amsel, and Michael O'Loughlin, Academic Press, 1988. 249 pp. Understanding the Representational Mind, Josef Perner, MIT Press, 1991. 348 pp. Literacy as Involvement: The Acts of Writers and Readers, and Texts. Deborah Brandt. Carbondaie: Southern Illinois, 1990. 159 pp. Dialogue, Dialectic, and Conversation: A Social Perspective on the Function of Writing. Gregory Clark. Carbondale: Southern Illinois, 1990. 93 pp. Hypermedia and Literary Studies. Ed. Paul Delany and George P. Landow. Cambridge: MIT P, 1991. 352 pp. Writing Space: The Computer, Hypertext, and the History of Writing. Jay David Bolter. Hillsdale: Lawrence Erlbaum, 1991. 258 pp. Also from Erlbaum, Writing Space: A Hypertext for Macintosh. Writing and Speaking in Business. Gretchen N. Vik, Clyde W. Wilkinson, and Dorothy C. Wilkinson. 10th ed. Homewood: Irwin, 1990. 636 pp. Communication for Management and Business. Norman B. Sigband and Arthur H. Bell. 5th ed. Glenview: Scott, 1989. 783 pp. Business Communication Today. Courtland L. Bovee and John V. Thill. 2nd ed. New York: Random, 1989. 680 pp. Guidelines for Preparing Proposals: A Manual on How to Organize Winning Proposals. Roy Meador. Chelsea: Lewis, 1985. 116 pp.