Amidst the panic, fear, and uncertainty during the COVID-19 pandemic, Dr. Wenhong Zhang emerges as a go-to source for the Chinese public to seek information to protect themselves and find hope and order in their distress. Focusing on Dr. Zhang's 39 WeChat posts from January 2020 to March 2022, this case study reveals that he employs a constructed ethos and leverages WeChat as a powerful social media to craft the kairotic responses to the pandemic.

ABSTRACTAs immersive technology grows in popularity, universities are developing academic innovation labs (AIL) that often introduce students to virtual reality (VR) and other emerging cross reality applications. Although these labs help educate students on emerging technology, a more critical eye is needed to examine user experience (UX). This article reports on a qualitative, multimethod study that employed a talk-aloud UX protocol to gather data on VR users' experience at the University of Connecticut's OPIM Research Lab. To fully define and contrast this data, we juxtapose these individual narratives with rhetorical analysis of marketing discourse, as presented by VR platform HTC Vive, Google's VR application Tilt Brush, and the Research Lab's promotional material. Based on our findings, we assert that sociotechnical imaginaries as constructed by promotional material often reduce the complexities of immersion in user experience. Such marketing rhetoric creates "top-down" imaginaries that contrast with "bottom-up" imaginaries generated in user experience, reinforcing the complex and fluid definitions of immersion. The resulting study has practical implications for stakeholders across higher education, especially in the context of innovation labs, as well as for technical and professional communication educators and practitioners.KEYWORDS: Immersive technologyinnovation labsvirtual realityimmersionuser experienceemerging technologyfuture imaginariessociotechnical imaginaries Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsBrent LuciaBrent Lucia is an Assistant Professor In-Residence at the University of Connecticut School of Business. He has a PhD in Composition and Applied Linguistics from Indiana University of Pennsylvania. His current research explores the rhetorics of technology and its relationship to the production of space. His recent scholarship can be found in Rhetoric Review, Business and Professional Communication Quarterly, and Enculturation.Matthew A. VetterMatthew A. Vetter is an Associate Professor of English and affiliate faculty in the Composition and Applied Linguistics PhD program at Indiana University of Pennsylvania. His research, which asks questions related to technology, rhetoric, and writing, has been published widely in venues such as Social Media and Society, Rhetoric Review, Studies in Higher Education, and Computers and Composition. His co-authored book, Wikipedia and the Representation of Reality, was published by Routledge in 2021.David A. SolbergDavid A. Solberg is a teaching assistant at the Holy Family Institute in Pittsburgh, Pennsylvania. He received his MA degree in TESOL (Teaching English to Speakers of Other Languages) from Indiana University of Pennsylvania. His master's thesis was entitled The Use of Parallelism in Poetry Writing for the Acquisition of English Grammar (available from ProQuest).

Government leaders have called for messaging and prevention programs that target cannabis, which, in recent years, has been viewed more favorably in the public eye. In these efforts, technical communication scholars can make meaningful contributions, and as a start, this article presents a scoping review of three key areas in cannabis risk communication: physician/patient interactions, social media, and cannabis-related businesses.

In this article, I argue that local disasters are a global concern and that various transnational assemblages emerge during a disaster that support the suffering communities and help in addressing the issues of social justice in post-disaster situations. The transnational assemblages that emerge on social media create innovative practices (via non-western and decolonial ways) of creating communities across the world via crisis communication and distributed work to address social injustices during the disaster.

Using a multi-methodological approach, we analyze member comments in Watts Up With That (WUWT), a climate skeptical Facebook group. Quantitative topic modeling revealed that members claim hyperrationality to undermine climate science. Science-based terms were often connected to other topics, such as immigration and LGBTQ+ rights, creating rhetorical constellations that shifted rhetoric from technical spaces into political and ideological ones. These findings have implications for dealing with the challenge of misinformation’s circulation on social media.

This article argues that through embodied presentations and the multimodal, international and intercultural affordances of YouTube, the rhetoric of Black hair care YouTubers is tactical TPC toward social justices. We note the interactive comments section as a place for technical communicators to identify and redress issues in normative instructional discourse. This scholarship extends TPC beyond “how to do it” and “how I do it” toward “how we must view it in order to do it.’

Technical and professional communication (TPC) scholars have called for increased attention to creative thinking in the field’s writing practices. This article examines posts about creativity on two social networking websites and generates challenges, skills, and practices relevant to posters’ creative work.

This article introduces the term “queer usability” to technical communicators. Queer usability is the anticipation of marginalized communities and the application of this anticipation to user-centered design to create a digital space in which marginalized populations are centered. In short, queer usability anticipates and centers marginalized users and their anticipated needs. To ethically create social media worlds, we must embrace and implement queer usability.

This article proposes resistance as a form of participation in user experience settings. It details a study to include people living with HIV in codesigning a health education technology, and it found that participants resisted online education initiatives, citing HIV stigma on social media and privacy concerns. Taken with queer theory, these findings underscore the offline inequities mediating interaction on social media for those living with HIV and open alternative design arrangements reflecting participants’ embodied experiences.

By utilizing rhetorical analysis with a focus on agency and feminist rhetoric, this article focuses on China’s most popular pregnancy and mothering app – Babytree – to examine how users assume the mantle of technical writers, writing their pregnant and mothering experiences into online narratives and selling them to generate income. This article shows how Chinese women take advantage of the technical affordances of Babytree to share their embodied experiences and, in so doing, respond to and push back against the traditional norms of motherhood and healthcare provision. The women whose experiences are examined here participate in social media as a way to reenter job markets by using their embodied experiences, thus asserting their rhetorical agency politically and economically while implicitly critiquing the traditional situation of contemporary pregnant women and the state of motherhood in China.

Technical and professional communication (TPC) is largely marked by attentiveness to audience. Blakeslee (2009) underscores this facet of the field’s character, urging scholars to explore how the g...

Recently, educators have created crowdsourced syllabi using social media. Activist syllabi are digitally circulated public collections of knowledge and knowledge-making about events and social movements. As technical communicators, we can function as curators of public intellectualism by providing accessibility and usability guidance for these activist syllabi in collaboration with activist syllabi creators. In turn, technical communicators can work with syllabi creators as a coalitional social justice strategy to enhance the circulation of these activist syllabi.

This case study is based on a research through design project (RTD) that focuses on a technical communication video of the live-action format. It investigates the usability and design-implications of a live-action how-to video, by means of analyzing user-centered data such as YouTube analytics data, usability, and comprehension assessments. In the study, four key live-action video affordances are identified: verifiability, comparability, recordability, and visibility. The identification of these affordances when related to the users’ assessments resulted in several design implementations that would warrant sought-for communication efficacies. Findings show that some assumed efficacies appear to be mitigated by the complexity and the density of the video information. One implication of this is that the implementation of conventional video editing techniques and the addition of on-screen text that serve to make content briefer and more concise into instructional live-action videos requires the technical communicator’s careful consideration.

The introductory technical communication class serves many purposes, but perhaps an understudied purpose is the class’s role in university retention and persistence. In this study, students used Twitter to complete biweekly assignments as a way to develop a sense of belonging, which is an important component to retention and persistence. Authors explore how this Twitter intervention affected students’ sense of belonging, their creation of an online community, and their continued pursuit of a technical communication education.

This study investigates YouTube’s beauty community, an online group of women who make videos about makeup products and techniques. The videos contain makeup application instructions and challenge ideas about what is “usable” procedural discourse. They sometimes defy conventions for high production quality. Moreover, storytelling and instruction are integral to the rhetorical work of these tutorials. For the diverse groups in this community, procedural discourse also serves as a means of establishing credibility not otherwise afforded to them, as well as opportunities for identity- and relationship building.

The author reports on social media research in technical and professional communication (TPC) training through a national survey of 30 professional and technical communication programs asking about their use of social media in technical communication. This research forms the basis of recommendations for training online TPC faculty to teach with social media. The author offer recommendations throughout for those who train online TPC faculty as well as for the teachers themselves.

A decade ago, I was struck by the realization that almost all of the scholarship in our field focuses on the technical communication that happens within organizations, or that is produced by organizations to engage with their members, constituents, or customers (Kimball, 2006).In our scholarship, pedagogy, and practice, we regularly assume that the basic unit for consideration, the scope, is some sort of formal organization: a corporation, a government agency, or an institution.This organizational assumption has come under increasing scrutiny by others, as well.For example, Clay Spinuzzi's influential work has gradually expanded the frame beyond the organization to more flexible and temporary alliances.In Tracing Genres through Organizations: A Sociocultural Approach to Information Design (Spinuzzi, 2003) and its more applied follow-on volume, Topsight: A Guide to Studying, Diagnosing, and Fixing Information Flow in Organizations (Spinuzzi, 2013), Spinuzzi focused primarily on communication networks and conventions within organizations.But, more recently, in All Edge: Inside the New Workplace Networks (Spinuzzi, 2015), Spinuzzi broadens his focus beyond the organization, ironically by looking at something smaller: the projectbased team.In other words, Spinuzzi's work seems to have begun with assuming the organization as the proper unit of study but has shifted to consider more contingent and nimble arrangements that cross-organizational boundaries.Of course, the organization is still an important unit of scope.Yet the organizational assumption obscures a larger view of the technical communication performed by millions of people each day on their own, working outside of, between, and even counter to organizations.This kind of technical communication existed long before the organizational assumption, but it has grown tremendously with the opportunities afforded by the Internet for people to share technical information for their own purposes, rather than on behalf of institutions.In effect, everyone who enjoys access to the Internet is now a potential technical communicator, sharing what they know about technology with the entire world.With services like YouTube, Instructables, and web forums, anyone with only a small investment in money or technology can share with users across the world the kind of information that has traditionally been the product of professional technical writers employed by corporations or government agencies.(For a more detailed discussion of this trend, please see Kimball, 2016.)These new technical communicators find a ready audience in the many people interested in knowing "how to do" something, but not "how to become" something.Examples abound, but here's a personal one.The bearings of our washing machine burned out.As it loudly tried to shake itself apart, my wife and I cast about for what to do.In previous decades, our options would have been slim.We could take the machine apart and try to diagnose and repair the problem ourselves.Naturally, our ignorance made us reluctant to take that route.We could hire a repairperson, but likely at great expense.We could simply buy a new washer, at even greater expense.Finally, we could seek formal training and become appliance repairpersons.However, such training is difficult to come by, even more costly, and slow.We would likely run out of clean clothes before we learned enough to fix the machine.And, ironically, we would likely have to learn a lot of information about fixing other kinds of machines, as well as the professional values and standards that would allow us to participate

The controversy surrounding the ending of Mass Effect 3 serves as a case study of a company’s rejection of cocreation with customers. The game designers and players battled for control of the aesthetic space of the game. The company failed to resolve their conflict effectively, allowing players to use social media to transform tactical action into strategic action. This case study has implications for technical communicators who increasingly are collaborating with users in cocreative relationships.

In the context of forming and maintaining connections, the use of social media has become pervasive in today's society. Some use it to actively cultivate business relationships and follow or set in...

Technical communicators and social media designers and researchers who seek to identify methods to investigate ambitious research objectives and discourse in social media will find Liza Potts' Soci...

Cultural shifts in technology and organizational structure are affecting the embodied practice of symbolic-analytic work, creating the need for more fine-grained tracings of everyday activity. Drawing on interviews and observations, this article explores how one freelance professional communicator's social media use is intertwined with inventive social coordination. Networked writing environments help symbolic analysts gain access to communities of practice, maintain a presence within them, and leverage social norms to circulate texts through them.

Abstract The authors argue that technical communication instructors are in a particularly apt position to teach social media as key to students’ lives as technical communicators and future professionals. Drawing on the concepts of reach and crowd sourcing as heuristics to rearticulate dominant cultural narratives of social media as deleterious to students’ careers, the authors offer a case study of an introductory professional and technical communication pedagogy that helped to disrupt uncritical deployments of social media. Keywords: crowd sourcingpedagogyreachsocial media ACKNOWLEDGMENTS The authors give many thanks to Dr. David J. Reamer and the students enrolled in his technical writing course at the University of Tampa for their feedback and comments on the student documentation published on Instructables. The authors also appreciate thoughtful and engaged reviewer comments that helped us to develop this article. Notes Students are not misguided in their concerns about social media use and its connection to employment, and perhaps even university admissions practices. As of May 13, Citation2013, the National Conferences of State Legislatures reports that social-media privacy protection laws are being introduced or are pending in 36 states. These states are seeking to stop the practice of employers and universities from requesting logins and passwords of employees or students to their social media sites. According to the conference, four states already have such protections, including Arkansas, Colorado, New Mexico, and Utah (para 1). These same laws are under debate as both industry and regulatory finances groups argue for the veracity of having access to social media outlets in order to monitor employee discussions of sensitive financial information (Eaglesham & Rothfeld, Citation2013, para 1). In the particular semester discussed, students all used Instructables to ensure they were working with the same interface and design features and to allow for more robust user-testing. We understand that some students in professional and technical writing courses might be eager to learn about and use social media for their professional development, but we see this position as equally capable of reinforcing the binary of good/bad that is worthy of complication. Neither position affords human agency because technology is the determinant factor in either a student's success or failure. Additional informationNotes on contributorsElise Verzosa Hurley Elise Verzosa Hurley is Assistant Professor of Rhetoric, Composition, and Technical Communication at Illinois State University. Her research interests include technical and professional communication pedagogy, visual rhetoric, and multimodal composition. Her work has appeared in Kairos. Amy C. Kimme Hea Amy C. Kimme Hea is Writing Program Director and Associate Professor of Rhetoric, Composition, and the Teaching of English at the University of Arizona, and author of Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Researchers.

This special issue addresses social media and their effects on the field of technical communication. Through various methodologies and distinct sites of inquiry—from research into ways knowledge workers use specific social media sites, to collaborations by scholars across the globe using social media and other technologies, to classroom practices that investigate social media—contributors consider the imbricated nature of social media in public life and its significance to our work as researchers and teachers.

This article examines changing social media practices, arguing that technical communicators and teachers understand their roles as mediators of information and communication technologies. Drawing on a case study growing out of a colloquium on technology diffusion and communication between the Global North and South, the author proposes that technical communicators be attentive to the participatory nature of social media while not assuming that social media replace the dynamics of face-to-face human interaction.

Abstract This article explores the boundaries of technical communication as knowledge work in the emerging era of social media. Analyzing the results of an annual survey offered each year from 2008 until 2011, the study reports on how knowledge workers use publicly available online services to support their work. The study proposes a distinction between sites and services when studying social media in knowledge work and concludes with an exploration of implications for technical communication pedagogy. Keywords: genreknowledge workonline servicessocial media Notes Note. Data from Divine, Ferro, and Zachry (Citation2011). Note. Empty cells represent questions not asked in the indicated year. Note. Bold values represent the highest percentage of participants reporting a single site in a given year. Note. Bold represents sites that were reported by 15% or more of all participants in 2011. Note. Data from Ferro and Zachry (p. 949). Additional informationNotes on contributorsToni Ferro Toni Ferro is a PhD candidate in the Department of Human Centered Design & Engineering at the University of Washington. She received her MS in human-centered design engineering at the University of Washington and her BS in general engineering at the University of Redlands. Mark Zachry Mark Zachry is a professor in the Department of Human Centered Design & Engineering at the University of Washington. His research areas include the communicative practices of organizations and the design of systems to support collaboration.

The expanding use of social media such as Twitter has raised the stakes for teaching our students about individual and organizational ethoi. This article considers the role of organizations' Twitter feeds during emergency situations, particularly Hurricane Irene in 2011, to argue for a pedagogical model for helping students collaboratively code tweets to assess their rhetorical effects and to improve their own awareness and use of microblogging as a communication tool.

User-generated tutorial videos are quickly emerging as a new form of technical communication, one that relies on text, images, video, and sound alike to convey a message. In this article, we present an approach—a rubric—for assessing the instructional content of tutorial videos that considers the specific roles of modal and multimodal content in effective delivery. The rubric is based on descriptive data derived from a constant comparative study of user-rated YouTube videos.