Technical Communication Quarterly

17 articles
Year: Topic: Clear
Export:
social media ×

November 2025

  1. “That’s What You’re Supposed to Do on Twitter”: Emotion, Affect, and Positivity in Online Climate Science Communication
    doi:10.1080/10572252.2025.2593828

October 2025

  1. Social Mediations: Writing for Digital Public Spheres
    doi:10.1080/10572252.2025.2539964

July 2022

  1. A Technical Hair Piece: Metis, Social Justice and Technical Communication in Black Hair Care on YouTube
    Abstract

    This article argues that through embodied presentations and the multimodal, international and intercultural affordances of YouTube, the rhetoric of Black hair care YouTubers is tactical TPC toward social justices. We note the interactive comments section as a place for technical communicators to identify and redress issues in normative instructional discourse. This scholarship extends TPC beyond “how to do it” and “how I do it” toward “how we must view it in order to do it.’

    doi:10.1080/10572252.2022.2077454

July 2021

  1. Chinese Women’s Reproductive Justice and Social Media
    Abstract

    By utilizing rhetorical analysis with a focus on agency and feminist rhetoric, this article focuses on China’s most popular pregnancy and mothering app – Babytree – to examine how users assume the mantle of technical writers, writing their pregnant and mothering experiences into online narratives and selling them to generate income. This article shows how Chinese women take advantage of the technical affordances of Babytree to share their embodied experiences and, in so doing, respond to and push back against the traditional norms of motherhood and healthcare provision. The women whose experiences are examined here participate in social media as a way to reenter job markets by using their embodied experiences, thus asserting their rhetorical agency politically and economically while implicitly critiquing the traditional situation of contemporary pregnant women and the state of motherhood in China.

    doi:10.1080/10572252.2021.1930178

April 2021

  1. Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites
    Abstract

    Technical and professional communication (TPC) is largely marked by attentiveness to audience. Blakeslee (2009) underscores this facet of the field’s character, urging scholars to explore how the g...

    doi:10.1080/10572252.2021.1888527

October 2018

  1. Cultivating a Sense of Belonging: Using Twitter to Establish a Community in an Introductory Technical Communication Classroom
    Abstract

    The introductory technical communication class serves many purposes, but perhaps an understudied purpose is the class’s role in university retention and persistence. In this study, students used Twitter to complete biweekly assignments as a way to develop a sense of belonging, which is an important component to retention and persistence. Authors explore how this Twitter intervention affected students’ sense of belonging, their creation of an online community, and their continued pursuit of a technical communication education.

    doi:10.1080/10572252.2018.1520435
  2. The Rhetorical Work of YouTube’s Beauty Community: Relationship- and Identity-Building in User-Created Procedural Discourse
    Abstract

    This study investigates YouTube’s beauty community, an online group of women who make videos about makeup products and techniques. The videos contain makeup application instructions and challenge ideas about what is “usable” procedural discourse. They sometimes defy conventions for high production quality. Moreover, storytelling and instruction are integral to the rhetorical work of these tutorials. For the diverse groups in this community, procedural discourse also serves as a means of establishing credibility not otherwise afforded to them, as well as opportunities for identity- and relationship building.

    doi:10.1080/10572252.2018.1518950

July 2017

  1. Training Online Technical Communication Educators to Teach with Social Media: Best Practices and Professional Recommendations
    Abstract

    The author reports on social media research in technical and professional communication (TPC) training through a national survey of 30 professional and technical communication programs asking about their use of social media in technical communication. This research forms the basis of recommendations for training online TPC faculty to teach with social media. The author offer recommendations throughout for those who train online TPC faculty as well as for the teachers themselves.

    doi:10.1080/10572252.2017.1339487

April 2015

  1. The Culture of Connectivity: A Critical History of Social Media by José Van Dijck
    Abstract

    In the context of forming and maintaining connections, the use of social media has become pervasive in today's society. Some use it to actively cultivate business relationships and follow or set in...

    doi:10.1080/10572252.2014.1001640

January 2015

  1. Social Media in Disaster Response
    Abstract

    Technical communicators and social media designers and researchers who seek to identify methods to investigate ambitious research objectives and discourse in social media will find Liza Potts' Soci...

    doi:10.1080/10572252.2015.975968

April 2014

  1. Coordinating Constant Invention: Social Media's Role in Distributed Work
    Abstract

    Cultural shifts in technology and organizational structure are affecting the embodied practice of symbolic-analytic work, creating the need for more fine-grained tracings of everyday activity. Drawing on interviews and observations, this article explores how one freelance professional communicator's social media use is intertwined with inventive social coordination. Networked writing environments help symbolic analysts gain access to communities of practice, maintain a presence within them, and leverage social norms to circulate texts through them.

    doi:10.1080/10572252.2013.796545

January 2014

  1. The Rhetoric of Reach: Preparing Students for Technical Communication in the Age of Social Media
    Abstract

    Abstract The authors argue that technical communication instructors are in a particularly apt position to teach social media as key to students’ lives as technical communicators and future professionals. Drawing on the concepts of reach and crowd sourcing as heuristics to rearticulate dominant cultural narratives of social media as deleterious to students’ careers, the authors offer a case study of an introductory professional and technical communication pedagogy that helped to disrupt uncritical deployments of social media. Keywords: crowd sourcingpedagogyreachsocial media ACKNOWLEDGMENTS The authors give many thanks to Dr. David J. Reamer and the students enrolled in his technical writing course at the University of Tampa for their feedback and comments on the student documentation published on Instructables. The authors also appreciate thoughtful and engaged reviewer comments that helped us to develop this article. Notes Students are not misguided in their concerns about social media use and its connection to employment, and perhaps even university admissions practices. As of May 13, Citation2013, the National Conferences of State Legislatures reports that social-media privacy protection laws are being introduced or are pending in 36 states. These states are seeking to stop the practice of employers and universities from requesting logins and passwords of employees or students to their social media sites. According to the conference, four states already have such protections, including Arkansas, Colorado, New Mexico, and Utah (para 1). These same laws are under debate as both industry and regulatory finances groups argue for the veracity of having access to social media outlets in order to monitor employee discussions of sensitive financial information (Eaglesham & Rothfeld, Citation2013, para 1). In the particular semester discussed, students all used Instructables to ensure they were working with the same interface and design features and to allow for more robust user-testing. We understand that some students in professional and technical writing courses might be eager to learn about and use social media for their professional development, but we see this position as equally capable of reinforcing the binary of good/bad that is worthy of complication. Neither position affords human agency because technology is the determinant factor in either a student's success or failure. Additional informationNotes on contributorsElise Verzosa Hurley Elise Verzosa Hurley is Assistant Professor of Rhetoric, Composition, and Technical Communication at Illinois State University. Her research interests include technical and professional communication pedagogy, visual rhetoric, and multimodal composition. Her work has appeared in Kairos. Amy C. Kimme Hea Amy C. Kimme Hea is Writing Program Director and Associate Professor of Rhetoric, Composition, and the Teaching of English at the University of Arizona, and author of Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Researchers.

    doi:10.1080/10572252.2014.850854
  2. Social Media in Technical Communication
    Abstract

    This special issue addresses social media and their effects on the field of technical communication. Through various methodologies and distinct sites of inquiry—from research into ways knowledge workers use specific social media sites, to collaborations by scholars across the globe using social media and other technologies, to classroom practices that investigate social media—contributors consider the imbricated nature of social media in public life and its significance to our work as researchers and teachers.

    doi:10.1080/10572252.2014.850841
  3. Using Social Media for Collective Knowledge-Making: Technical Communication Between the Global North and South
    Abstract

    This article examines changing social media practices, arguing that technical communicators and teachers understand their roles as mediators of information and communication technologies. Drawing on a case study growing out of a colloquium on technology diffusion and communication between the Global North and South, the author proposes that technical communicators be attentive to the participatory nature of social media while not assuming that social media replace the dynamics of face-to-face human interaction.

    doi:10.1080/10572252.2014.850846
  4. Technical Communication Unbound: Knowledge Work, Social Media, and Emergent Communicative Practices
    Abstract

    Abstract This article explores the boundaries of technical communication as knowledge work in the emerging era of social media. Analyzing the results of an annual survey offered each year from 2008 until 2011, the study reports on how knowledge workers use publicly available online services to support their work. The study proposes a distinction between sites and services when studying social media in knowledge work and concludes with an exploration of implications for technical communication pedagogy. Keywords: genreknowledge workonline servicessocial media Notes Note. Data from Divine, Ferro, and Zachry (Citation2011). Note. Empty cells represent questions not asked in the indicated year. Note. Bold values represent the highest percentage of participants reporting a single site in a given year. Note. Bold represents sites that were reported by 15% or more of all participants in 2011. Note. Data from Ferro and Zachry (p. 949). Additional informationNotes on contributorsToni Ferro Toni Ferro is a PhD candidate in the Department of Human Centered Design & Engineering at the University of Washington. She received her MS in human-centered design engineering at the University of Washington and her BS in general engineering at the University of Redlands. Mark Zachry Mark Zachry is a professor in the Department of Human Centered Design & Engineering at the University of Washington. His research areas include the communicative practices of organizations and the design of systems to support collaboration.

    doi:10.1080/10572252.2014.850843
  5. Tweeting an Ethos: Emergency Messaging, Social Media, and Teaching Technical Communication
    Abstract

    The expanding use of social media such as Twitter has raised the stakes for teaching our students about individual and organizational ethoi. This article considers the role of organizations' Twitter feeds during emergency situations, particularly Hurricane Irene in 2011, to argue for a pedagogical model for helping students collaboratively code tweets to assess their rhetorical effects and to improve their own awareness and use of microblogging as a communication tool.

    doi:10.1080/10572252.2014.850853

April 2013

  1. Transcultural Risk Communication and Viral Discourses: Grassroots Movements to Manage Global Risks of H1N1 Flu Pandemic
    Abstract

    This article proposes a theoretical framework of transcultural risk communication to examine how global connectivities influence communication about H1N1 flu. A case study was conducted to investigate risk management policies at global, regional, and translocal levels to cope with health threats posed by the emerging H1N1 flu epidemic. We explored how risk management approaches by Chinese Internet users facilitated the employment of a unique risk measure of exit and entry screening for returnees to China.

    doi:10.1080/10572252.2013.746628