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January 2024

  1. Reconsidering <i>Kairos</i> through the Gendered History of Weaving
    Abstract

    Scholars have often noted that the Greek rhetorical term, kairos, relates etymologically to weaving. However, many accounts of this connection overlook the weaving technology used in ancient Greece, the warp-weighted loom. Examining this technology alongside archeological experiments, ancient depictions on vases, and references in ancient lexicons, we propose adopting a definition of kairos (in its weaving sense) as a “chained spacing cord” used to ensure balance and evenness. By focusing on kairos’ relationship to weaving, we shift its etymological resonances away from the idea of an opening to be penetrated, reemphasizing a concept of kairos grounded in embodiment, materiality, balance, and due measure. More broadly, attending to the materiality of praxis highlights rhetoric’s connection to other technai and offers an additional way to understand gendered histories of rhetoric.

    doi:10.1080/02773945.2023.2293957
  2. The World Has Ended, Long Live Worlds: Rhetoric at the Limit of Humanness
    Abstract

    The "end of the world" trope can be rote in popular culture, but its critical deployment is not so and exposes something about rhetoric's relationship to humanness and to humanism, which is that the capacity for rhetoric acts as a limit of humanness. Such tropes are often used to recast "world" as "worlds" to envision humanness anew. Multiplication of the worlds of humans presents a convoluted problem because of rhetoric's investment in humanism, but more so because of the way that rhetoric sits at the limit of variation for humans and their worlds. The essay addresses humanism as an organizing concern whose belief set is disputed and changeable and discusses how rhetoricity brackets the diversification of the human as multiple. The essay argues that a capacity for rhetoric, undefinable even as speech, permeates the (dis)continuum of humanness, such that the conserving and splintering of humanness becomes rhetoric's troubled place.

    doi:10.1080/02773945.2023.2268849
  3. A Rhetorical Content Analysis of Moroccan Regional Agronomic Abstracts: Textual Practices of Plurilingual Science Communication
    Abstract

    In order to contribute to a more nuanced understanding of the varied ways multiple language competencies are invoked in scientific communication and publication, this study features a content analysis of a collection of English, French, and Arabic abstracts from 14 articles of Al-Awamia, a Moroccan agronomic journal. Mapping rhetorically significant differences across abstracts in different languages suggests that EN/FR abstracts are tailored to an international specialist audience and Arabic abstracts favor a domestic policymaker audience in several key ways. The textual moves made to address these different audiences are typical of those studied by scholars of science communication, and accordingly this study indicates that plurilingual textual practices in scientific writing are associated with differences in audience and stakeholders. These findings carry implications for trans/pluri/multilingually oriented scholars of scientific communication, as well as for those who prepare future researchers for the demands of publication, suggesting that the flexible use of diverse linguistic resources is important to scientific practice in a globalized world.

    doi:10.1177/07410883231205619
  4. A Taxonomy of Life Writing: Exploring the Functions of Meaningful Self-Sponsored Writing in Everyday Life
    Abstract

    This essay takes as its focus the everyday writing that people compose: the self-sponsored, nonobligatory texts that people write mainly outside of work and school. Through analysis of 713 survey responses and 27 interviews with accompanying writing samples, this study provides a panoramic view of the functions of self-sponsored writing and rhetorical activity for U.S. adults, ages 18 to 65+ years, from a range of geographic, cultural, and professional backgrounds. The Taxonomy of Life Writing presented in this essay demonstrates the range of ways that writing functions in people’s daily lives. It includes 19 key functions of life writing, organized into six metafunctions: Creativity and Expression, Identity and Relationships, Organization and Coordination, Preservation and Memory, Reflection and Emotion, and Teaching and Learning. Based on our findings, we affirm the important and diverse functions that life writing serves and propose expanding the threshold concepts of writing to include greater focus on nonobligatory, self-sponsored writing activity.

    doi:10.1177/07410883231207106

2024

  1. Defining and Learning About 'Multi-Verse Linguistic Labor' in the Southern Writing Center Context: An Autoethnographic Tutor Perspective
    Abstract

    Utilizing three tutoring episodes as qualitative data, this article attempts to define and articulate multilingual labor in the context of the Southern US writing center while working with multilingual writers. Incorporating Betweener​ Autoethnography as a methodological lens and Descriptive/Self-affirmative framework, the author, a South Asian Rhetoric and Composition doctoral student from India and a multilingual speaker/writer, urges WC directors and peer tutors in the US how to consider fostering multilingual tutees’ writing development by intentionally critical creating moments where the languages of writers are received as assets, which often go unnoticed.

  2. Cooking Up Rhetoric: Exploring Rhetoric, Culture, and Identity through Food-Based Texts
  3. Distant Readings of Disciplinarity: Knowing and Doing in Composition/Rhetoric Dissertations , by Benjamin Miller
  4. Capturing Presence and Contemplation through Applied Improvisational Theater
    Abstract

    This course design integrates the use of contemplative practices, specifically applied improvisational theater, into writing pedagogies to foster mindfulness and critical engagement. It explores the theoretical, neuroscientific, and practical rationale for incorporating contemplative pedagogies in writing classrooms, arguing that applied improv offers a unique framework for examining sociocultural and political contexts in writing instruction. Drawing on research in neuroscience, it demonstrates how applied improv promotes affective well-being, interpersonal skills, and rhetorical listening. By embracing uncertainty and cultivating resilience, students engage in contemplative practices and presence, challenging dominant discourses and power dynamics. The course design emphasizes the potential of applied improv to disrupt conventional teaching paradigms and empower students in their literacy learning. Through reflective analysis and student feedback, it evaluates the effectiveness and limitations of this approach in facilitating mindful engagement with writing and dismantling inequitable structures in education.

  5. Contemplation in the Writing Center: Pedagogies of Kindness, Respect, and Community for Mindful Activist Work
    Abstract

    This essay explores contemplative pedagogies in the writing center, a space the authors believe allows for practices of mindfulness, awareness, and reflection in organic ways, as writing center pedagogy focuses on the importance of the relational, flattening hierarchies, and a focus on the conversation between writer and tutor (or between writers). With a focus on the whole person, the writing center advocates for the type of contemplative pedagogy Mathieu and others have called for: “To see any problem as an opportunity to make ourselves more aware of the way we perpetuate pain and suffering in the world” (Minnix). Grounding this essay in bell hooks’ framework of community, we will explore two important pedagogies to our center: intentional kindness (Boquet) and rhetoric of respect (Rousculp), and ways in which they have fostered contemplative pedagogy in the writing center during difficult and tenuous times in the current political climate.

  6. Writing as a Spiritual Exercise
    Abstract

    The United States is undergoing unprecedented religious change, including an increasing diversity of religious tradition, rapid disaffiliation from conventional religious institutions, and a rise in syncretic and sometimes corporatized spiritualties. Given the speed and scope of these changes, all of which affect our students, rhetoric and writing studies (RWS) must undertake the study of spirituality. Insofar as RWS seeks to prepare students for democratic citizenship, it should engage in public discussion and study of the practices that appear to be replacing traditional religious observance. RWS has a special claim on spirituality studies, which have often undertaken scholarly work on writing, reading, and speaking practices. In fact, RWS has already begun to pursue this kind of scholarship, even if it does not always go by the name “spirituality.” This essay will therefore discern the ways in which RWS is engaged in this work, and it will offer reasons why we must engage it further.

  7. Tutors’ Perspectives on Their Work with Multilingual Writers: Changes over Time and in Response to Revisions in Training
    Abstract

    A large body of literature on writing center pedagogy suggests that serving multilingual student writers requires approaches different from those developed for native English-speaking students, a difference that may pose unique challenges to tutors. To identify and address these challenges, we elicited tutors’ perspectives on their work with multilingual writers as well as examined how these perspectives change as tutors gain experience and in response to revisions in a training curriculum. Specifically, we analyzed survey responses provided by two consecutive tutor cohorts at three points in their first semester working at the writing center. The overriding theme to emerge from participants’ responses was that working with multilingual writers often meant working at the sentence level to help them expand their linguistic and rhetorical choices, but this tutoring was sometimes challenging. The first tutor cohort even described sentence-level tutoring as transgressive, as they struggled to distinguish it from fixing or editing writers’ prose. In contrast, the second cohort, who went through a revised curriculum, treated sentence-level tutoring as acceptable practice, theorized it in richer ways, and expressed themselves as better prepared to support multilingual writers. In addition to describing revisions to the curriculum, this study also provides pedagogical implications for tutor educators.

    doi:10.7771/2832-9414.1933
  8. Using Content Analysis and Text Mining to Examine the Effects of Asynchronous Online Tutoring on Revision
    Abstract

    What do writers do with the feedback they receive? While the answer will vary depending on the writer’s experience and the rhetorical situation, understanding what writers do can provide important information for course redesign and professional development of tutors and instructors. In this first of two manuscripts, the authors examine how first-semester, first-year writing students use responses provided via asynchronous online tutoring (AOT) in revising their assignments. Our primary research question was: What was happening in—and after—those tutorials? We addressed this question by a process of narrowing and refining of data analysis toward increasingly precise inferences as we progressed from automated to coded analysis, which culminated in examining the drafts submitted for tutoring, tutor feedback, and the subsequent assignments submitted for evaluation in the students’ FYW courses. In parallel, we describe the writing analytics–informed methods used to do so in hopes that others will be compelled to replicate or extend this work in their own contexts. We found that students made corresponding revisions at both macro and microstructural levels when provided with directive or declarative feedback, and they made few revisions when tutors provided open-ended questions.

    doi:10.7771/2832-9414.1943

December 2023

  1. The practice and pragmatics of Scandinavian research in rhetoric. Audience studies in Scandinavian rhetorical scholarship
    Abstract

    This paper demonstrates the connections between certain cultural traits of Scandinavia, a scholarly interest in rhetorical practice and the workings of rhetoric, and a recent interest in audience-oriented research methods. Scandinavia is characterised by a tradition of practical rhetoric, egalitarianism, high trust, and low scores on power distance and masculinity in Hofstede’s culture comparison tool. This, I suggest, is reflected in an interest in the everyday pragmatic functions and workings of rhetoric, paving the way for the use of audience research.

    doi:10.29107/rr2023.4.1
  2. Review/Recenzja: Erik Bengtson and Oskar Mossberg, The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric, Palgrave Macmillan Cham 2023
    Abstract

    Much rhetorical research in the Nordic region has a strong foundation in the rhetorical tradition dating back to Aristotle (sometimes even predating him), even when researching phenomena unfolding contemporarily with crises and opportunities that the wise men of Athens and Rome could never have imagined.Researchers who write from this traditionalist standpoint explicitly or implicitly argue that classical rhetoric holds timeless potential for understanding and improving society.The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric by Swedish scholars Erik Bengtson and Oskar Mossberg aligns with this trend.The book (published open access) proposes that we not only see the limitations in green marketing (that is, a company's public branding efforts in sustainability and climate contexts) but also the possibilities for a more virtuous business rhetoric for the common good.Through ten chapters, one devoted to three cases, the authors argue that a green marketing rhetoric informed by the ideals of Quintilian, Cicero, and Isocrates about the good speaker can push modern consumer society in the right direction in current and future climate and environmental crises.Bengtson is a rhetorical scholar at Uppsala University as well as lecturer at Södertörn University.His research activities have an impressive range, including climate rhetoric, AI-based language models, and more theoretical discussions of the concept of doxa.Oskar Mossberg, also employed at Uppsala University, conducts research in law, including environmental and climate marketing, and the connection between law and rhetoric.The book thus draws on both authors' fields of expertise, and it also incorporates various research fields such as economic and sociological theory and marketing studies in an interdisciplinary approach.1.

    doi:10.29107/rr2023.4.9
  3. The Sweden Democrats and the Twitterstorm of the decade – from social media to riot through a rhetorical vision
    Abstract

    Amidst the European migrant crisis, a provocative advertisement campaign by the far-right party the Sweden Democrats was destroyed by a mob. No other campaign in Sweden had attracted a similar amount of attention and resentment. This qualitative case study analyses the activism rhetoric that caused the ‘Twitterstorm’ of the decade. Through a fantasy theme analysis, it determines how the protesters defended their anti-racist rhetorical vision. Action themes connected to fantasy types and symbolic cues provoked the Twittersphere, leading activists to destroy the campaign, transcending the virtual for the physical. This event is a paradigm case for rhetorical-political social media activism and gives insight into how the SD’s provocative rhetoric functions.

    doi:10.29107/rr2023.4.2
  4. Review/recenzja: Christian Kock and Marcus Lantz (eds.). Rhetorical Argumentation: The Copenhagen School. Windsor, Ontario: Windsor Studies in Argumentation 2023
    Abstract

    The field of argumentation theory is a rich field, with rather deep divisions.In addition to the perhaps most important distinction between formal logic and practical argumentation, that is, between the study of logical-mathematical inferences and how people actually argue within different domains, there are several "schools" that study practical argumentation.One could say (as argumentation theorists like) that the various schools are based on three different perspectives on argumentation in Western thinking, inherited from classical times: logic, dialectic, and rhetoric.The title of this fine anthology, edited by Christian Kock and Marcus Lantz, reveals that it is concerned with a rhetorical look at argumentation.More specifically, the book presents insights into the work on argumentation theory from the Copenhagen milieu in rhetoric.This builds on the seminal work of Merete Jrgensen, Charlotte Onsberg, Christian Kock, and Lone Rrbech, consisting of both a textbook (Jrgensen & Onsberg 1987) and an empirical research project -"Rhetoric that moves votes".These have been the cornerstone of the Copenhagen research into and teaching of argumentation, and the background for their particular rhetorical perspective.How does a rhetorical perspective on argumentation differ from the others, such as informal logic (based in Windsor, Canada) or pragma-dialectics (based in Amsterdam)?The distinctive character, and advantages, of the Copenhagen school are clearly highlighted in the book's introduction: A rhetorical perspective on argumentation takes the functions argumentation has in a democratic society as its starting point -always from a normative angle.What does it take for argumentation to serve (deliberative) democracy?In this sense, the Copenhagen 1.

    doi:10.29107/rr2023.4.8
  5. Violence, Plasticity, and Rhetoric
    Abstract

    ABSTRACT Catherine Malabou builds on neuroscience to offer a theory of the plasticity of the brain, arguing that trauma holds transformative potential. This article argues, however, that her theory prioritizes resilience in the face of episodic moments of violence and trauma, which undertheorizes the trauma of chronic conditions experienced by racialized, particularly Black, subjects. Instead, this article turns to Christina Sharpe’s theory of wake work and, more specifically, Black annotation and Black redaction, to demonstrate how, in the wake of transatlantic slavery, there is space for the collective disruption of symbolic structures to generate openings for imagining and circulating alternative possibilities to the hegemonic institutions of the past and present. Contrasting Malabou’s focus on the transformation of the brain during episodic violence and trauma, this article contends that Sharpe may demonstrate the possibility of plasticity in form and the symbolic in quotidian experiences and practices.

    doi:10.5325/philrhet.56.3-4.0366
  6. A Rhetoric of Everyday Violence: Embodied Slow Violence
    Abstract

    ABSTRACT This article builds on the scholarship on violence at the nexus of rhetoric, philosophy, decoloniality, and human rights discourse to theorize what it calls a rhetoric of everyday violence. Moving beyond the focus on the politics of representation in slow violence, it brings a transnational feminist rhetorical analytic and a focus on the politics of recognition to illegible temporal violence, arguing that a rhetoric of everyday violence can help recalibrate human rights discourse to recognize temporal and gendered violence as human rights violations.

    doi:10.5325/philrhet.56.3-4.0373
  7. Editor’s Note
    Abstract

    This issue of Philosophy & Rhetoric, a somewhat rare double-issue, features significant and inspiring work that moves in a variety of directions and proceeds in a number of idioms, while also responding directly and indirectly to a complex exigence, though perhaps in a less familiar sense of the term, as what Giorgio Agamben calls a “messianic modality” that “coincides with the possibility of philosophy itself”—exigency as the expression of what remains unforgettable in the midst of all that is no longer remembered for the sake of history’s progress. Appearing between contingency and necessity, exigency is not then a problem to be re-solved but the opening of a question; or more precisely, the epideictic expression of question-ability, the beginning of inquiry into what calls forth and perhaps even demands its possibility, for now.On what grounds do old questions stand? Through what power and by what happenstance are new questions found and formed? And when—in what kinds of moments do questions appear? With what force do they arrive? At what cost? What questions inflict violence? What violence thwarts a question? What do we (not) ask? How does the (un)questionable give way? Can multiple disciplines ever pose let alone inquire into the same question? What are the (de)constitutive elements of a good question? What does a good question do? Has pious genealogy corrupted the question? Does the discovery of a question remain one of the last “secrets,” the unhinged authentic insight about which little can or should be said?A century ago, announcing the launch of Angelus Novus, Benjamin reflected on the moment and contended that the “vocation of a journal is to proclaim the spirit of its age.” Such a task, in his view, demanded a strict “relevance to the present” even over “unity or clarity” and required exposing the “talented fakes” and resisting “the sterile pageant of new and fashionable events” that obscure how “impossible it is in our age to give a voice to any communality [Gemeinsamkeit].” It is a tall and certainly debatable order, one that Benjamin himself was unable to realize—Angelus never got off the ground. But perhaps the underlying insight remains, the basic importance of holding space for work that discerns and expresses the potential of question-ability.This potential may well be the spirit-breath of an age. And, for now, here and now, it may well be a pressing question—on the shore of Ontario’s Crawford Lake, waiting for official word that the Holocene has ended; in a largely unacknowledged transition, seemingly out of the pandemic’s worst, ramping back up to speed, and yet deeply uncertain about the next normal; in the midst of the two “wars” (a term to which all participating parties will not agree) that make the front page (or the top of the feed) and the many that do not, the grotesque surfeit of increasingly automatic-droning violence unfolding on the grounds of sanctified rage that makes it difficult to ask let alone grasp what violence is; at the gates of the university, where so much inquiry is supplanted with so many strategic plans, and academic freedom is slowly juridified to the advantage of legislatures eager to rewrite the mission; and, in the midst of the noisy quietude that thwarts so many of the small inquiries into well-being that weave the fabric of public life.It’s been a pleasure to work with all of those who have contributed to this issue of Philosophy & Rhetoric. Indeed, the pages that follow radiate with curiosity and insight. Together, they are an expression of inquiry in which question-ability remains unforgettable and there remains a moment to ask—after the question.

    doi:10.5325/philrhet.56.3-4.0213
  8. <i>Kairos</i> in Isocrates
    Abstract

    ABSTRACT This article describes the conceptualizations of the term kairos, generally taken to mean “the opportune moment,” by Isocrates. Though Isocrates was instrumental in developing kairos as a “quasi-technical” concept within the rhetorical art, his use of the word was highly nuanced and could be applied in one of three poles of meaning: (1) “circumstances”; (2) notions of the “appropriate”; and (3) “opportunity,” an orientation of elements within a particular moment that either supplies or shuts off a path toward a strategic outcome. Furthermore, over half of Isocrates’s eighty-five uses of the term and its variants have little to do with rhetorical theory per se but are simply incidental modifiers of matters under discussion. Accordingly, though kairos is an important term of art for Isocrates, only nuanced reading of the context can reveal his meaning for any given use of the word.

    doi:10.5325/philrhet.56.3-4.0303
  9. Figures of Entanglement: Diffractive Readings of Barad, New Materialism, and Rhetorical Theory and Criticism
    Abstract

    Rhetorical scholars have turned to various new materialist frameworks to shift the discipline’s historically anthropocentric focus and fully engage matter’s rhetoricity. While all such frameworks attempt to challenge “the anthropocentric assumption that nonhuman matter is intrinsically passive or non-agential and thus external to or separable from (human) meaning,” Figures of Entanglement enters this burgeoning conversation by centering the unique contributions of Karen Barad (xi, x). Readers may recognize this collection from a 2016 special issue of Review of Communication. Yet, with a new foreword by editors Christopher N. Gamble and Joshua S. Hanan and an afterword by Laurie Gries, this collection makes Barad’s distinct approach to matter’s rhetoricity even more apparent, underscoring its fruitful potential for new materialist rhetorics invested in ethical, political transformation.In the book’s foreword Gamble and Hanan differentiate Barad’s performative new materialism from “vital” as well as what they refer to as “negative” new materialisms to show the generative potential of Barad’s framework and the notion of entanglement (x). Other new materialisms tend to be “inclusionary”—add matter and stir—and fail to complicate “the human” itself and its differences (xiv, xi). First, vital and negative new materialisms maintain a distinction between being and knowing, allowing humans to emerge with a unique capacity to “objectively observe and know the existence of something essential, determinate, and unchanging about reality that precedes and remains unaffected by both its own activities and our observations of it” (xi). On the contrary, Barad’s performative approach suggests that “no aspect of reality—including human thought, meaning, and observation—is in any sense external to matter or ever remains entirely unchanged by matter’s ongoing performances” (x). Here, humans are not “outside” of observation, but all observation “human or otherwise” co-constitutes what is observed (xi). Second, failing to interrogate “the human” in an attempt to observe matter’s vitality is an ethical flaw that makes other approaches less capable of grappling with difference: they have been charged with “erasing associations between race, gender, and matter” and (re)producing a homogenizing, “Western-colonialist notion of humanness” (xiv). In contrast, Barad’s is a “thoroughly relational,” performative new materialism (1).Barad’s concept of “entanglement” draws attention to the indeterminacy of matter and meaning, but it is accompanied by an ethical imperative to examine how difference, human or otherwise, is produced and the implications of power imbalances that arise through these enactments. For Barad, the notion of entanglement does not dissolve difference; difference is what matters. Indeed, they give us a way of thinking about how performative intra-actions produce difference through material-discursive practices, or apparatuses—differences that may be expected but are not inevitable. Rhetorical scholars are therefore invited to interrogate the production of boundaries that cause harm and reconfigure them, rather than assume the discreteness of boundaries from the start. Gamble and Hanan thus make a convincing case for how Barad’s work may contribute to important scholarship in decolonial and critical rhetorics for which vital and negative new materialisms are less equipped.Gamble and Hanan utilize the introduction to show how Barad’s performative new materialism both “supports and affirms” rhetorical materialism, or rhetoric’s materiality, and enriches it (5). Ushered in by Michael Calvin McGee, “standard” rhetorical materialism worked to challenge the centuries-old debate about rhetoric’s secondary, supplementary status vis-à-vis philosophy by recognizing rhetoric as part of a “shifting and dynamic material history” (6). Building upon this view, Ronald Walter Greene utilizes Foucault’s notion of the apparatus to demonstrate how even the “material history” McGee called our attention to is itself “produced by apparatuses”—history is not “outside” of meaning (6). Instead, rhetoric’s materiality is a “publicity effect” produced through technologies of rhetoric and intersecting power relations. Gamble and Hanan suggest that Barad’s framework expands this view by demonstrating how “matter itself is, in fact, the fully tangible condition of possibility for human and more-than-human experience and rhetorical meaning.” This extends Greene’s notion of apparatuses and publicity effects to recognize that such effects produced are “not reducible to an exclusively human domain of apparatuses and technologies” (7). Gamble and Hanan demonstrate how this insight undergirds the entangled reality of humans and nonhumans and the imperative that scholars grapple with this entanglement seriously if we wish to address the power imbalances that persist from normative, taken-for-granted hierarchies. Barad’s unique approach, they argue, has the capacity to shore up power imbalances across all matter and challenge the Western tradition of human exceptionalism—a necessary stance given “the economic and ecological crises currently unfolding” (11). With Barad, then, rhetoric’s engagement with the politics of materiality is enriched.In their own ways, each contribution in this collection analyzes what the editors coin “figures of entanglement,” such as disciplinary “turns,” capitalism, breast cancer, or rhetoric itself, to challenge binary ways of being and knowing. “Figures of entanglement” offers a way to account for issues that matter for critical rhetorical scholars, such as political transformation and power differentials among humans, while also accounting for matter’s rhetoricity (x). Though there are many insights one may glean from this collection, I note three for this review: entangled genealogies that rethink rhetoric’s diversity and origin story, diffraction as a concept-metaphor driving rhetorical reading strategies, and political theorizations of matter’s rhetoricity.Thomas Rickert and Nathan Stormer offer ways to rethink rhetoric’s origin story and rhetoric’s diversity through methodological approaches that emphasize entanglement and relationality. In “Rhetorical Prehistory and the Paleolithic,” Rickert defines rhetoric as “an incremental, bottom-up achievement” that “coalesces out of multiple cultural, material, and semiotic strands that are mutually entangled and coevolving” (89). To explain rhetoric’s emergence as dependent upon both sociocultural and material conditions, Rickert takes readers to the Paleolithic caves with an approach he calls a materialist historiographic method. This method allows us to “look for strikingly different explanations of modern humanity’s emergence, and in turn, rhetoric’s development” by considering “rhetoricity in other forms of evidence, especially material traces” (94, 89). As his analysis shows, cave art does not so much “represent something” as perform it; shamans could draw upon spiritual experiences, the caves’ darkness and sounds, along with environmental materials, to perform “a theater of the sacred” (103). In effect, Rickert provides a method for rhetoricians to attune themselves to rhetoric in a way that challenges its emphasis on oral and written disciplinary history and considers its “emergent capacity,” which has always already been ambient (103).In “Rhetoric’s Diverse Materiality: Polythetic Ontology and Genealogy,” Stormer enters the conversation of rhetoric’s development from a different route by invoking polythesis as heuristic. Beginning with the point that “what qualifies as rhetoric according to scholar A may be unrecognizable as such to scholar B,” Stormer seeks to offer a way of understanding “rhetoric’s verdurous materiality” as diverse—“ontologically one and many” (35, 38, 36). This complicates the “Big rhetoric” debate by showing how rhetoric is polythetic: entangled and emergent, in a processual state of “becoming-together” (40). As such, Stormer shows that what matters is not what is rhetorical so much as “how a specific potential for discursivity, realizable in many forms, inheres in dynamics afforded by a nexus” (48). This suggests that entities are entangled (a nexus) and, through their relationships, an entity may emerge as rhetorical (rhetoricity, or rhetorical capacity). For him, rhetoricity does not have an essence, nor does rhetoric have but one genealogy; genealogies themselves are already “coconstitutive acts” (43). Engaging Barad’s notion of “entangled genealogies” and Foucault’s work to offer “genealogies of rhetorics,” Stormer illuminates the sense in which rhetoric as a figure of entanglement has always been “otherwise” (41, 48). “What genealogies of rhetoric’s capacities produce,” he concludes, “is working knowledge of different strains of rhetoric as they have emerged and, perhaps, conditions for their transformation” (50). A Baradian approach to poststructuralist genealogy thus allows him to answer his central question of how we might talk of rhetoric and its genealogies as diverse (35). That is, rhetoric’s genealogies, plural, show not a linear unfolding but a series of historical appearances, never erased, never superseded.As Gamble and Hanan explain, “diffraction” is a useful term for a methodology that can read such figures of entanglement to consider how difference is produced through intra-actions. As I understand it, diffraction is a concept-metaphor that recognizes the intra-action of an apparatus—what Barad calls a measuring agency—and what it seeks to observe as a boundary-making practice that produces difference effects. Such intra-actions can be made visible by a rhetorical critic through a diffractive reading strategy when a critic puts in conversation two or more concepts to produce new insights. By constellating two concepts, for instance, one can show how both are entangled—inseparable, though made different through intra-actions with various apparatuses. A central function, then, of a diffractive reading strategy for rhetorical critics is to observe how apparatuses, as Gamble and Hanan explain, co-constitute whatever is being observed (xi).In “Entangled Exchange: Verkehr and Rhetorical Capitalism,” Matthew Bost diffracts Marx and Engels’s concept of verkehr (“intercourse”) in The German Ideology through Barad’s “notion of intra-active entanglement” to produce new insights about the relationship between historical and “new” materialisms (72). Reading verkehr diffractively through Barad’s concept of entanglement, Bost argues, “allows a refinement” of Marx/Engels’s discussion of production and intercourse insofar as both become understood as inextricably linked, though “cut apart” as they intra-act with larger apparatuses (78). Specifically, Bost suggests that it is “humanist discourses” that help sustain “power relations under contemporary capitalism” (82) insofar as such discourses inevitably and necessarily create boundaries around the very concept “human.” Therefore, he argues, “Verkehr, in conversation with Barad’s work, reframes class and class struggle as figures of ethical entanglement that work against the insulation of certain bodies from precarity at the expense of others” (83). A diffractive reading thus illuminates verkehr’s contemporary relevance and “common ground” with a posthumanist view of capitalism as entangled relations, “providing rhetorical scholars with additional tools for theorizing capitalist power outside a civic humanist frame,” which is to say, to understand how the boundaries which determine how value is produced and extracted is invariably the product of agential cuts among a confluence of materialities—cuts that are historical and for which we are ethically accountable (71, 76). Ultimately, Bost’s work challenges the dichotomy of new materialism and historical materialism: over and against, say, a comparative approach (“is new materialism better or worse than historical materialism?”) or analogical reasoning (“is it similar or different from historical materialism?”), Bost asks, instead, how a diffractive reading of Marx and Engels through Barad enables Marx and Engels to “productively speak to those aspects of contemporary global capitalism that Barad and other scholars of the nonhuman have critiqued” (73).In Diane Marie Keeling’s chapter, “Of Turning and Tropes,” she engages in a diffractive reading of disciplinary “turns” in the centennial issue of Quarterly Journal of Speech, examining how tropes of classical physics and dialectical negation collude with neoliberalism in the modern academy to produce disciplinary “turns” as different. As Keeling makes clear, a concept “cannot persist without a set of material–discursive practices—an apparatus—continually reproducing its existence” (54). She argues that neoliberalism, which “values capitalist techniques of accumulation and growth,” acts as an apparatus of academic publishing through classical physics tropes wherein “time is linear; the field is an empirical path; turns are discrete, sequentially patterned, and enable reflection” (54, 56). For instance, her analysis of one contribution shows how its emphasis on “quantification and accumulation . . . attunes us to neoliberalism” (59): This passage exemplifies many of the entangled tropes of the neoliberal constitution of the turn: a “provenance,” which is a place or source of origin; a subject “Raymie McKerrow” who is the creator of an “initial formulation”; a separate object “critical rhetoric” that set a trajectory for “others who were following”; a citation count “178” quantifying value; and credit for “an entire journal” where more research like his can be published. (58)As a corrective to this linear progression of discrete entities, she posits that “tropes of quantum physics can assist in reconditioning a performative orientation to discourse and history” so that we might consider how “turns move recursively through intra-activity, rather than sequentially through interaction” (55). Keeling thus reconfigures turns as “entangled diffractions, indistinct, unpredictable, and always reconfigurable through changes to their apparatus” (55). Reading disciplinary “turns” diffractively—“cultivating a rhetorical physics”—is what allows Keeling to challenge neoliberal progress narratives that would otherwise push us to push for the “new” without considering “turns’” relationality (63). Together, Keeling and Bost demonstrate how Barad’s concept of diffraction can offer a methodological approach to rhetorical analysis that produces insightful ways of engaging figures of entanglements to challenge neoliberalism in the academy or capitalism itself.Annie Hill’s chapter, “Breast Cancer’s Rhetoricity: Bodily Border Crisis and Bridge to Corporeal Solidarity,” offers an astute read of Barad’s agential realism to think through how the materialization of a tumor is never not inextricably linked with multiple apparatuses, particularly the discourses of racialization. This chapter is a go-to for critical scholars interested in how one might do rhetorical criticism in a posthumanist, new materialist vein while also clearing space for a radical politics of solidarity no longer constrained by rigid identity categories. As agential realism challenges the language/matter binary, among many other binaries like human/nonhuman, Hill suggests that “We can better grasp the meaning and matter of disease by tracking how it destabilizes the language/matter divide, rather than erecting this binary before analysis gets off the ground” (18–19). Not only does Hill use breast cancer as a figure of entanglement to illustrate this destabilization, but she also furthers the political implications of what she names transmaterial intra-actionality: “Incorporating the Baradian intra” to build upon feminist theories of intersectionality, writes Hill, “means forcefully underscoring the indissociability and coemergence of identity, power, and oppression while announcing that this analytic includes and exceeds the human” (25). This move underscores how “binary codes of being” are violent, our bodies are not impermeable or “closed,” and “objects” like breast cancer that we have bounded as discrete entities by language do, in fact, emerge from the conditions of rhetoricity (19). We need a new theoretical orientation that allows us to challenge these seemingly sedimented boundaries, and Hill makes a compelling case for how agential realism is one that can offer a very different starting point for transmaterial, transformative politics. Hill’s contribution centers the political implications of what she names “corporeal solidarity” so that we can better account for and “understand how we live and die with disease . . . who and what receives life support, and why” (31).Finally, Laurie E. Gries offers the collection’s afterword, which underscores the productive potential of Baradian new materialism and offers potential lines of inquiry for future scholarship. For her, Figures of Entanglement offers insight into how Barad can help rhetoricians build theory, reimagine disciplinary histories, and invent new approaches to research inquiries. Yet, there is still plenty on the horizon for continual engagement with Barad’s work. First, Gries prompts readers to consider how, “weaved together with new materialisms,” Indigenous philosophies could generate a “powerful analytic” for our field (115). Indeed, as many scholars have already noted, there are striking parallels with Barad’s onto-ethico-epistemology of agential realism and Indigenous thought, and entangling both could provide important insight and contribute to decolonial work in rhetorical studies (115). Second, scholars could build upon the research methods advanced in this collection and offer additional ones that might “productively intervene in the phenomena we aim to study” (116). For example, Gries urges scholars to take Barad’s notion of entangled intra-actions to forge more “collective engagement,” whether scholarly, pedagogically, or through local activism (116). How, she asks, can new materialist-informed research “help us work collectively to address some of our pressing cultural and rhetorical issues today?” (11)—issues that demand the kind of intellectual creativity that new materialist rhetorical work presents us with.Figures of Entanglement is ripe with potential for future rhetorical work, providing scholars with a rich array of theoretical insights and methodologies that all, in different ways, show the promise of Barad’s performative new materialism. This is a particularly compelling read for scholars who are interested in the entangled relationship between “new” and “old” materialisms and the capacity for more robust political engagement. Warranted critiques of new materialisms, broadly, ask about the consequence of fully engaging matter’s rhetoricity in a way that might obscure its social and political implications. Yet, this collection demonstrates the political potential of Barad’s framework for scholars who are committed to examining our entanglement with/in the world and how we might, as Gries writes, “productively intervene” (116). Though I have organized this review by the contributions I found most compelling, readers will no doubt find even more avenues to consider. Whatever readers may find, the that the editors about their to Barad’s work through it

    doi:10.5325/philrhet.56.3-4.0395
  10. Scale Theory: A Nondisciplinary Inquiry
    Abstract

    Scale Theory embodies its title in every possible way. It offers both a deep dive into and a 10,000-foot view of scale, scalar thinking, and the role of scale in scientific inquiry. The subtitle, A Nondisciplinary Inquiry, is no less apt. Author Joshua DiCaglio blends insights from rhetoric, philosophy, literary studies, and mysticism to create a novel account of scalar thinking. In so doing, he weaves together detailed thought experiments, the work of Gregory Bateson, and Philip K. Dick’s account of an extraterrestrial communication he received while under the influence of anesthesia. Provocatively, Scale Theory treats these diverse intellectual resources as coequal contributors to an emerging theory of scale and scalar thinking. Within this nondisciplinary framework, the book is devoted to advancing two primary theses: (1) Notions of scale are undertheorized in science studies and related strands of new materialisms; and (2) Proper attention to questions of scale within these theoretical traditions should prompt a more thoughtful reconsideration of the merits of mystic holism. Ultimately, Scale Theory makes a compelling case for the first thesis and advances inquiry usefully in this area. With respect to the second thesis, DiCaglio refers to a certain academic “allergy” to holism (99), and I must confess I share this allergy. That said, I assume readers already predisposed favorably toward mystic holism are likely to find Scale Theory’s attention to the second thesis thoughtful and engaging.Scale Theory is organized into three distinct parts. Part 1, “Algorithms for a Theory of Scale,” presents three interrelated thought experiments that call upon readers to imagine themselves at various distances and vantage points with respect to several objects of interest. Part 1 is stylistically Wittgensteinian. Like the Tractatus-Logico Philosophicus (Wittgenstein 2013) or Latour’s “Irreductions,” (1993), the thought experiments unfold as a series of numbered and nested propositions, each postulating or interrogating an emerging concept in DiCaglio’s theory of scale. Part 2, “Configurations for a Theory of Scale,” returns the reader to more familiar styles of prose, providing a sort of review of the relevant literature and its relationship to the insights of the thought experiments. Finally, part 3, “Rhetorical Technologies for a Theory of Scale,” reflects on the twin marginalizations of rhetoric and mysticism in mainstream Western academia and argues for a new embrace of disembodied inquiry.The aforementioned thought experiments of part 1 outline DiCaglio’s theories of scale, scalar thinking, and scalar analysis. The discussion makes extensive use of visual and cinematic metaphors to aid the reader’s consideration of scalar questions. Ultimately, DiCaglio posits that scale is a function of the relationship between the “‘being’ of phenomena” and “the one who is measuring” (8). He argues, therefore, that “scale functions at a level above ontology and epistemology: scale is a means of orienting yourself both to experience and the being of things” (8). In making this argument, Scale Theory reflects on a range of scientific practices that require gradients of scale. Microscopy, telescopy, and simulations all provide scientists with tools to escape the mundane scales of embodied human experience. DiCaglio argues that “science must always find itself grouping things together, speaking of species, types, systems, and so on which exist on a different logical type than the individual encounters that make up these groups” (41). The taxonomic activities of scientific practice require shifts in scale to account for kingdoms, phyla, orders, genera, species, and all manner of nonbiological analogs.Within this framework, scale functions as a sort of meta-ontology that allows objects to be provisionally identified and delineated. Echoing Bateson, DiCaglio argues that In order for any thing to be said to exist whatsoever, a differential must exist out of which a difference can be discerned. Every differential occurs on some scale at which a fluctuation or movement is able to make a difference. If one goes to a smaller scale, any given differential is no longer able to be used to register a difference. (51)Thus, any given object only exists at certain scales where differences can be said to make a difference, and any given object also ceases to be an object at higher or lower orders where the differences no longer make differences. DiCaglio leverages the notion of “stability” or “stabilization” to refer to an object’s coming into being at any given scale. The metaphor of photographic or cinematographic “resolution” underwrites DiCaglio’s thinking in this area. Objects stabilize when they resolve relative to an observer’s perspective. While I find this account of stability thoughtful and compelling, it is somewhat unfortunate that it is so beholden to visual metaphors. Humans engage the world through many different senses, and not all humans engage the world with all senses.With his foundational ontology of scale established, DiCaglio proceeds to introduce “scalar analysis,” an approach to reckoning with objects, stability, and systems. The exploration of scalar analysis centers on a series of nested thought experiences and most prominently on a root cause analysis of a disease. Through oscillating our perspective between the whole human body and DNA mutations, DiCaglio shows how the dialectic of “zoom level” and “resolution” can further the analysis of complex systems. This analysis is engaging in many ways but suffers somewhat when addressing temporality. Scale analysis wants to “freeze time” (75) as an initial step, but then finds time “unwittingly introduced” (79) a few pages later. Ultimately, an analysis of causality in complex systems will probably require intentionally attending to the temporal dimensions. In fairness, at one point DiCaglio intentionally maps time to space (68) in an effort to maintain the visual metaphors of zoom and resolution. Indexing time to space is a common move, of course, and will likely only alienate a few passing Bergsonians.While the thought experiments in part 1 offer a number of interesting insights about scalar thinking, it is a bit troublesome that they exist almost exclusively in a vacuum. Aside from the occasional supportive reference to Bateson, part 1 is largely citation free. However, the insights provided seem linked in many important ways to prior efforts to understand complex systems and questions of scale. This includes both the work cited in part 2 and striking (albeit unexplored) parallels between scalar stability and accounts of stabilizing processes in the work of Alfred North Whitehead. The Whitehead parallel is, perhaps, not surprising given Bateson’s engagement with Whitehead and subsequent influence on Scale Theory. Nevertheless, this seems like an important connection and a missed opportunity. I would have very much enjoyed reading a discussion of this connection and/or an exploration of the potential synergies and disagreements between Scale Theory and Marilyn Cooper’s (2019) adaptation of Whitehead and Bateson for rhetorical new materialisms.That said, part 2 engages substantively with much of the related literature on new materialisms, actor-network theory, and cybernetics to explore previous attempts to grapple with many of the same issues of scale and complex systems. In so doing, Scale Theory argues that prior efforts to address these issues are hindered by undue focus on embodiment and embodied epistemology (in the case of feminist new materialisms), an inappropriate ontological flattening of scale (in actor-network theory), and lack of attention to holism (in cybernetics). With respect to feminist new materialisms, Scale Theory is particularly critical of Karen Barad and Donna Haraway. While I agree with DiCaglio that too much reliance on epistemology is a problem for some areas of new materialism, I am not sure epistemology is as prevalent in Meeting the Universe Halfway (Barad 2007) as DiCaglio suggests. Furthermore, I ultimately agree with Annmarie Mol who compellingly argues that the primarily problems of (post)modern epistemology come from the ways it is rooted in perspectivalism (2003). Thus, given the inherent perspectivism of scale theory, the approach may well replicate some of the issues new materialists most wish to avoid when avoiding epistemology in the first place.DiCaglio’s critique of embodied situated knowledges is ultimately anchored in his penchant for holism. He argues that bodies are properties of individuals, and that they situate perspective in that individual, atomistic perspective. In so doing, he critiques Haraway’s notion of situated knowledge for its overreliance on bodies that only exist at certain scales. As he writes, In scalar views there is something like a transcendent view that moves away from the body itself (2.10–12)1, zeros out the perspective as “mine” (2.9), and dislocates any single perspectival configuration. Thus, when Haraway declares that “feminists don’t need a doctrine of objectivity that promises transcendence” (579), we ought to hesitate. (134)Thus, to understand the universe, as DiCaglio hopes you will, is to shed your corporeal form and embrace some transcendental perspective. Again, my response to this is something like “yes and no.” I am on record agreeing that it is possible for a theory to be too embodied, although I don’t think this applies to Haraway. I have previously criticized some strains of affect theory for their excessive embrace of embodied experience (Graham 2016). Specifically, I argue that affect theory duplicates the problems of epistemology by positing a more authentic infralevel of embodied engagement that replicates the problematic perspectivalism on which (post)modern epistemology is built. The subject-object binary is replaced by a more privileged body-world binary. If this critique is correct (and I think it is), Scale Theory makes a similar error. Specifically, it inverts affect theory’s normative orientation, privileging instead a putatively “higher” level of unembodied binary engagement, a mind-universe binary, if you will.Scale Theory’s rejections of actor-network theory and cybernetics are similar in both tone and content to its rejections of situated knowledges. ANT and related strands of sociology and geography do not account for scale in quite the same way as Scale Theory’s opening thought experiments. Thus “this inability to handle scale confuses the terms at the outset” (162). Similarly, while cybernetics and systems theory have much to offer scale theory, they are ultimately treated as lacking since they don’t provide appropriate tools for appreciating the aggregation to unity. Channeling Lynn Margulis and James Lovelock, DiCaglio argues that while systems theory is useful for understanding bodies as ecologies, additional scalar (and perhaps mystical) elements are needed to pivot from bodies as ecologies to an apparently necessary identification of our equal oneness with bacteria and Gaia (173). Ultimately, part 2’s criticisms of prior efforts to address questions of scale proceed as though part 1 has successfully persuaded the reader on the merits of mystic holism. Part 2 takes the insights of the opening thought experiments as true, and recounts how feminist new materialisms, actor-network theory, and cybernetics fail to live up to the putative promises of scalar thinking. This is a risky rhetorical move, because for readers who are not entirely persuaded by the work of part 1, part 2 will come across as an exercise in somewhat uncharitable reading practices.Stepping away from the mysticism and my admitted allergies, Scale Theory also provides some thoughtful considerations on implications for rhetoric of science and science studies more broadly. As DiCaglio notes, “Because scale occurs outside of human experience, it must be re-presented at [human] scale. Inevitably, its representations will be partial and distorted” (183). Recognizing this fact points toward real challenges for scientific inquiry and scientific rhetoric which strives to account for notions of scale that cannot be contained at the scale of human representation. DiCaglio interrogates these challenges through an analysis of different modes of “specification” (193). When discussing specification, scholars of science studies most often consider what he dubs “ontological specifications”—that is, descriptions of objects, processes, and observed reality. We also (somewhat less regularly) attend to “epistemological specifications”—descriptions of knowing practices, sometimes methodology. But, since within scalar thinking, objects only exist at certain specific scales, neither ontological nor epistemological specification are sufficient to describe scientific activity. “Scalar specification” then becomes an essential additional rhetoric for both science and science studies. But scalar specifications are not without challenges.Here, DiCaglio draws our attention to “scale tricks” (228). Since scale must be re-presented, scalar thinking and scalar specifications may mislead readers through rendering scale invisible, presuming it infinite, or blending scales without acknowledging that they have been blended. For DiCaglio, transcending scale tricks is a question of accountability (231). Authors of re-presentations of experience have a duty to be consistent and precise in their scalar specifications. Precise specifications disrupt the potential confusions of scale tricks by making the scale intelligible, reminding readers or auditors that there is a scale, and preventing distortion through blending of scales. In some ways, DiCaglio’s theory of scalar specifications is a more encompassing version of the ethics of information design. Properly labeled x and y axes are critical to effective and ethical communication of charted data. Scale Theory reminds us that data need not be displayed graphically to be subject to scale and to require scalar specifications for interpretation.Part 3 of Scale Theory is devoted to the cosmos seeing itself. That is, it ruminates on possibilities for transcending corporality so as to achieve a perspective that all but transcends scale itself. DiCaglio does not precisely recommend specific techniques to achieve this transcendence, but he does point toward accounts of others that prominently feature hallucinogens, meditative practices, and methodical introspection. I will admit I find myself somewhat mystified by the mysticism that closes Scale Theory. Ultimately, I am pragmatic about theory. For me the utility of a theory lies in what work it does for inquiry, and that work needs to be indexed to a particular task at hand. Scale Theory might, perhaps, be considered pragmatic in this way, but the overriding task at hand is to understand the oneness of the universe. My scholarly aims are rather more modest. I put theory to work in an effort to address much more local tasks. As such, what I can take from Scale Theory for my own work may be more limited than what other readers can take. If you lack my allergy to holism and see the intersection of rhetoric, philosophy, and drug-assisted disembodied consciousness as a potential pathway to universal understanding, then this may well be the book for you. Even so, if your aims are somewhat more modest (like mine), then there is still much of interest in the pages of Scale Theory. DiCaglio adds important new dimensions of analysis to new materialisms and related science studies. Readers might take these dimensions as intended, but I would argue that they are also flexible enough to be read more synergistically alongside Cooper and Whitehead or Barad, Mol, and Haraway. And even if you reject new materialisms entirely, Scale Theory compellingly argues that rhetoricians of science would do well to attend, in more detail, to scalar specifications and the problem of scale tricks.

    doi:10.5325/philrhet.56.3-4.0388
  11. Guest Editor’s Introduction: A Moment for <i>Kairos</i>
    Abstract

    How does one describe a crucial moment, a moment that calls for action? What kinds of time are opened, disclosed, or foreclosed in such moments? This section explores a concept that has a long history in rhetoric and philosophy, but which is urgently called for now, in a time that many think of as critical, catastrophic, or even apocalyptic. Changes in the economy, climate, and the state of our democracies demand urgent attention, and while people disagree on the course to be taken, there is a sense that—this is it!—now is the time. The concept of kairos (from ancient Greek καιρός) comprises both a critical time and a perfect opportunity; it is the right moment to act, even though the word could also be interpreted in a more general sense as referring to the issue of right timing. Considered as “one of the most untranslatable of Greek words,” kairos is perhaps related to the verb kurō, “to meet” or “meet accidentally,” as when an arrow meets a target, suggesting that there is a spatial component in the temporal kairos.1 The spatial dimension shines through in the earliest uses of the term discussed in both SeungJung Kim’s article on ancient Greek visual arts and Robert Sullivan’s article on Isocrates (436–338 BCE). According to Sullivan’s survey, Isocrates most often employs the word to refer to a specific situation, occasion, state of affairs, or set of circumstances.How do you recognize, let alone seize, this kind of moment, though? The best-known depiction of this difficulty is a portrait of Kairos personified that dates back to Lysippos in the fourth century BCE, reconstructed visually in three dimensions in Kim’s essay. In Greek mythology Kairos is the god of golden opportunities, which (as we all know!) tend to pass by too quickly. The portrait shows a winged figure with a flowing forelock that ideally gives you something to hold on to. I like to imagine that if you manage to arrest this passing instant, time itself comes to an abrupt halt, which throws Kairos’s hair out in front of his face.Of course, people do not necessarily see it as positive when someone appears to have captured the moment. At the kairos symposium hosted by art historian Barbara Baert in Brussels in October 2018, W. J. T. Mitchell held up a picture of President Donald Trump’s sculpted forelock to illustrate that it all depends on the perspective. Turning the familiar Greek portrait into an image of the opportunist, Mitchell reminded all of us that had gathered to celebrate the legacy of kairos in iconographic, philosophical, theological, semantic, historical, and anthropological studies, of the ethical issues arising in such moments. The question of moral accountability is bound to come up, whether one takes kairos to refer to the act of seizing the moment, involving some form of decision, or to the moment itself, the kairos, which some might claim just seized upon them and carried them away.As Debra Hawhee and Erik Charles White before her have argued, kairos does not seem to be confined by the subjective reason operating in a “rhetorical situation,” but it depends on “the forces pushing on the encounter,” in addition to instinct and intuition, and possibly on habitual impulses springing from experience (Hawhee 2002, 24–25; White 1987; reconsidered by Brod 2021). Audiences may also have a significant role to play, as Kermit Campbell underscores in his discussion of the symbiosis of call and response in African American churches and his reflection on how Martin Luther King’s speech at the 1963 March on Washington replied to a call: “Tell them about the dream, Martin.”The moment of kairos may appear spontaneous and deliberate, both at the same time. The classical rhetoricians in fact insisted on the value of preparing for the unexpected, as we try to do in our current crisis management plans. In his essay, Sullivan documents the incredibly nuanced instructions Isocrates gave on how to exploit a prospective opening in all sorts of civic settings. From a rhetorical viewpoint, kairos can appear both as a strategic point of intervention and as an empowering outlook and toolbox.This is very far from how the word came to be used in the Greek versions of the Bible, where, as Phillip Sipiora has pointed out, kairos occurs hundreds of times describing the divine disruption and absolute command of worldly time (Sipiora 2002a, 3). According to the ecclesiastical saying discussed in Felix Ó Murchadha’s essay, there is “a season, and a time [kairos]” for everything here on this earth (cf. Smith 2002). And then, when Christ opens his mouth to speak as the anointed messiah, his first words are “The time [kairos] is fulfilled, and the kingdom of God is at hand” (Mark 1:15; Sipiora 2002b, 114).It is worth observing that when the classical-rhetorical concept was rediscovered in the Christian Renaissance, the pagan god of opportunity was restored to prominence (Baumlin 2002). In a widespread emblem by Andrea Alciato titled In occasionem, a powerful female goddess named Occasio is holding up a spear-like razor, saying, “I am the moment of seized opportunity that governs all” (Alciato 1531).Skills at recognizing such cutting instants were effective instruments of power for those who had received a classical education and who mastered the rules of decorum and every aspect of society and its institutions. Right timing and attunement to the occasion were important not only in politics, the theatre, and book publication, but even in matters of religious persuasion (Paul 2014; Lewis 2020; Johanson 2023; Skouen 2018, 2023). The moment of conversion coincides with the kairos, an obvious—but strangely unrecognized—case in point being the ecstasy of Saint Teresa, which even features an arrow; a classical image of kairos.2Since the beginning of the twentieth century, the concept has enjoyed a second renaissance. In the 1920s, classicists and philosophers in different European countries started probing the pre-Socratic and theological origins of kairos. The two Italian articles (cited in Kim’s article) by Augusto Rostagni and, respectively, Doro Levi are considered the most important philological studies. In the wake of World War I, several German thinkers were interrogating the idea of the critical moment, not least the theologian Paul Tillich and his circle of religious socialists styling themselves as the “Kairos-Kreis” (Weidner 2020). This crucial development, also involving Walter Benjamin and Martin Heidegger, is the topic of Ó Murchadha’s article. In the classical tradition kairos is contrasted with chronos, representing the common conception of historical and chronological time, although in times of crisis the urgent experience of both these senses of time “intensify each other” (Hawhee 2023, 58). According to Ó Murchadha, Benjamin, Heidegger, and Tillich engaged with kairos in different ways to critique—not just chronos, but historicism, presenting their own respective ideas of a messianic, destinial, and prophetic temporality.With regard to the Christian understandings of kairos, Heidegger appears to have taken an interest in this as early as 1917 when, as a student, he was reading Friedrich Schleiermacher’s writings on religion (Kisiel 1993, 492). According to Theodore Kisiel, Heidegger’s “Introduction to the Phenomenology of Religion” (1920–21) marks his “discovery of the kairological character of lived time,” connecting the parousia and the kairos, which Heidegger translates both here and elsewhere as der Augenblick (152, 185–86; McNeill 1999, 44–45, 124–25).Ó Murchadha shows how Heidegger, Benjamin, and Tillich worked to broaden the conceptual scope of kairos, responding to their own time of crisis and finding kairos to represent something other than krisis. In the process, kairos took on new existential and ontological meanings. As Daniel Weidner has argued, the way in which Tillich and others reconceptualized kairos in light of their modern, historical context also bespeaks the great flexibility of the concept itself. On the one hand, kairos requires one to adapt to shifting circumstances. On the other, the concept itself has readjusted to different contexts of understanding, at times connoting idealism, at other times realism, involving subjective and objective dimensions, and fulfilling spiritual and material needs (Weidner 2020, 86). As Kim points out in her article, the ancient Greek term was already very complex, involving both spatial and temporal dimensions, and having different implications in different domains, such as visual art and aesthetics, ethics, athletics, rhetoric, or medicine.Further proof of this extraordinary adaptability can be found in Antonio Negri’s essential chapter on kairos first published in Italian in 2000 and appearing in English in Time for Revolution (2003). Starting with “the classical image of the act of releasing the arrow,” Negri introduces kairos, “here in postmodernity,” as “an extremely singular force of production of temporality, the reverse of the very sad and naked Heideggerian figures of powerlessness” (2003, 142). To Negri, kairos is not just “the quality of the time of the instant, the moment of rupture and opening of temporality,” but it is also “a fundamental ontology of time” (142, 152). Indeed, it is our very power to experience, grasp, and express temporality, and through it, time is “broken and rendered creative” (152, 159). Expanding earlier notions of kairos, Negri describes how “being opens itself, attracted by the void at the limit of time” and deciding, as it were, “to fill that void” (152). For the Marxist philosopher, it is crucial to ask how “a revolutionary subjectivity” could potentially “form itself within a multitude of producers,” and the concept of kairos inspires hope that many singular kairoi might open up to each other in common acts of naming the void (144, 155).This understanding of kairos emphasizing its ontological aspects contrasts sharply with the current everyday uses of the word. Online, there are many competing companies and services by that name, such as business advisors and career coaches wanting to teach people how to become more proactive. Life in digitized societies offers an unprecedented stream of opportunities and kairos does seem the right word at the right time, even though Isocrates characterized the concept in much the same way about 2,500 years before the digital era began. Yet, the familiar legends of “opportunity” warrant criticism as they emerge from and are associated with a white, Western hegemony. In his essay, Campbell stakes out new directions in kairos theory by comparing earlier notions of kairic time to modes of Black discourse and soul power, and by claiming that Kairos might be the ideal mythical figure representing African American rhetoric.What kind of response does the right moment require? The cluster of essays presented here fills an obvious gap—or what rhetoricians of science such as Carolyn R. Miller (1992) would call “the kairos” demanding new research, for even though there has been an increasing amount of work done in the last decades, no comparable interdisciplinary set of essays yet exists. This special section seeks to reclaim the Greek word from its current limited, instrumental, everyday senses, providing new sources of reference on what kind of moment the kairos really is. The four essays also employ kairos as a conceptual tool for thinking about urgent points in time, which is the kind of time we live in now.

    doi:10.5325/philrhet.56.3-4.0267
  12. <i>Kairos</i> , The Sire of Beauty
    Abstract

    ABSTRACT Despite the common understanding of kairos as a temporal concept, it also harbors a spatial notion that holds particular significance in relation to Greek visual arts. The inquiry into its primary role in the formation of aesthetic beauty requires a phenomenological reading of the Lysippan personification of the concept, as it resonates with its counterparts in the fields of philosophy, rhetoric, and medicine. Using Andrew Stewart’s suggestion as a starting point—that the Lysippan Kairos may serve as the artist’s manifesto, consciously constructed in response to the earlier Polykleitan Canon—the evidence for kairos as the sire of beauty is shown to reside not only in its principal role in characterizing the perfect proportion and harmony, but also in its relationship to somatic intuition and sensory understanding, implicating the viewer as a key participant in the process.

    doi:10.5325/philrhet.56.3-4.0274
  13. Books of Interest
    Abstract

    Other| December 31 2023 Books of Interest Michael Kennedy Michael Kennedy Department of English Language and Literature, University of South Carolina Search for other works by this author on: This Site Google Philosophy & Rhetoric (2023) 56 (3-4): 403–409. https://doi.org/10.5325/philrhet.56.3-4.0403 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn Email Tools Icon Tools Permissions Cite Icon Cite Search Site Citation Michael Kennedy; Books of Interest. Philosophy & Rhetoric 31 December 2023; 56 (3-4): 403–409. doi: https://doi.org/10.5325/philrhet.56.3-4.0403 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectivePenn State University PressPhilosophy & Rhetoric Search Advanced Search The text of this article is only available as a PDF. Copyright © 2024 by The Pennsylvania State University. All rights reserved.2024The Pennsylvania State University Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.5325/philrhet.56.3-4.0403
  14. On Anti-Violence
    Abstract

    ABSTRACT This article explores the relationship between rhetoric and violence by running this pairing through a corresponding couplet: rhetoric and race. Arguing for a common substrate between these two pairs of terms—coloniality—this article proposes that rhetorics of “nonviolence” are better understood as rhetorics of anti-violence.

    doi:10.5325/philrhet.56.3-4.0350
  15. Limit Formations: Violence, Philosophy, Rhetoric
    Abstract

    For Megha Sharma SehdevNow days are dragon-ridden, the nightmareRides upon sleep: a drunken soldieryCan leave the mother, murdered at her door,To crawl in her own blood, and go scot-free;The night can sweat with terror as beforeWe pieced our thoughts into philosophy,And planned to bring the world under a rule,Who are but weasels fighting in a hole. —W. B. Yeats, “Nineteen Hundred and Nineteen”Violence is a limit formation. It is neither reducible to a brute fact nor is it ineffably ethereal. To write about violence, then, is to confront—if only as disavowed remainder—critical limits, no less of the writer than of the writing itself. Fewer subjects have proven as confounding for philosophy and rhetoric, this journal’s primary charge. In both its general particulars and its specific manifolds, violence nonpluses philosophical commonplaces, upends rhetorical tropologies.Philosophy imagines itself mediator to reality’s arche, the bedrock of being. Ancient Greek philosophy sought to distinguish necessity from contingency, essence from accident, dialectic from rhetoric, logic from fallacy. Those who took up this intellectual tradition came to conceptualize violence as first and foremost a question of “nature”—more specifically, those marked out by nature to rule (propertied male citizens) and those marked out by nature for subjection (the enslaved, women, nonhuman animals). In the early modern context of European philosophy, still, despite its pretensions, deeply indebted to this Mediterranean legacy, the canonical lexicon of sensemaking centered on legitimacy and its conceptual appurtenances of sovereignty, will, and rights.Strikingly, it is in the opposed registers of analytic and continental philosophy that violence’s cataphilosophic figuration appears most salient. Consider, for example, one such famous symposium convened in the analytic journal Philosophy and Public Affairs, as narrated by political philosopher Michael Walzer: In an earlier issue of Philosophy & Public Affairs there appeared a symposium on the rules of war which was actually (or at least more importantly) a symposium on another topic. The actual topic was whether or not a man can ever face, or ever has to face, a moral dilemma, a situation where he must choose between two courses of action both of which it would be wrong for him to undertake. Thomas Nagel worriedly suggested that this could happen and that it did happen whenever someone was forced to choose between upholding an important moral principle and avoiding some looming disaster. R. B. Brandt argued that it could not possibly happen, for there were guidelines we might follow and calculations we might go through which would necessarily yield the conclusion that one or the other course of action was the right one to undertake in the circumstances (or that it did not matter which we undertook). R. M. Hare explained how it was that someone might wrongly suppose that he was faced with a moral dilemma: sometimes, he suggested, the precepts and principles of an ordinary man, the products of his moral education, come into conflict with injunctions developed at a higher level of moral discourse. But this conflict is, or ought to be, resolved at the higher level; there is no real dilemma. (1973, 160–61)Analytic political philosophy’s resolute disavowals could not be here better splayed. Morality is construed as all-encompassing. The political is not so much effaced as it is rendered derivative to a foundational drama of will, obligation, choice. Analytic philosophy’s oft-preened claim to clear, transparent, terse style proves constitutive of its desire to contain, if it cannot altogether moralize away violence.Where analytic philosophy conceives of violence as an object, its limits defined by morality’s handmaiden, the “well-ordered society” (Rawls 2001, 8), continental philosophy conjures a sublime violence that shatters and transfigures normative violence. Walter Benjamin posits a binary opposition between mythical and divine violence: “If mythical violence is lawmaking, divine violence is law-destroying; if the former sets boundaries, the latter boundlessly destroys them; if mythical violence brings at once guilt and retribution, divine power only expiates, if the former threatens, the latter strikes, if the former is bloody, the latter is lethal without spilling blood” (1978, 297). The mysterium tremendum of Benjaminian divine violence looms transcendent, fathomless, sublime when posed against analytic philosophy’s persnickety morality. But a violence imagined as expiatory, redemptive, and cleansing is still a morality aestheticized. Benjamin’s prose can be surrealistic, by turns slashing and propulsive, slanted and opaque. In its heady movement from repulsion to fascination and back again to repulsion, he is exemplar as few before or after him of the very limits of sustained thought on violence.Rhetorical criticism, for its part, has perfected elaborate apotropaic and piacular rites to govern its discourse on violence. The Aristotelian account of the rhetorical domain as that which is concerned with persuasion, contingency, and audience, “the discourse of the many”—as distinct from dialectic, necessity, and philosophy, “the discourse of the few”—gained axiomatic assent in modern institutional rhetoric. In his influential, field-defining article, “The Rhetorical Situation,” Lloyd F. Bitzer holds that rhetoric is mainly concerned with persuasive utterances. For Bitzer, the realm of necessity is nonrhetorical: “An exigence which cannot be modified is not rhetorical; thus, whatever comes about of necessity and cannot be changed—death, winter, and some natural disasters, for instance—are exigences to be sure, but they are not rhetorical” (1968, 6).One discerns the shape of rhetorical studies’ recoil from any serious reckoning with violence in Bitzer’s staking of the field to suasory discourse. In such an account, violence is nonrhetorical, nay, antirhetorical. Other rhetoricians have departed from Bitzer’s conclusions, though still beholden to many of his premises. In a recent special issue of the journal Rhetoric and Public Affairs, Jay Childers argues that inasmuch as “rhetoric is human inducement,” (2022, 4) then it follows that rhetorical violence is that which functions as a form of human inducement.Childers anticipates the objection that his definition fails to account for rhetorical inducements from nonhuman phenomena. Acknowledging that these exist, he nevertheless insists that “human inducement is worthy of its own area of study” (2022, 5). His response, however, begs the question in a manner characteristic of disciplinary justifications for research. For what is under contestation cannot be whether human inducement is worth study, but rather if a critic’s presuppositions foreclose insightful etiological routes of understanding; if their definitions naturalize the historical formations from which concepts are emergent; if their rhetorical style deadens imaginative and utopian leaps. Institutional rhetorical inquiry brings violence within its purview by defining violence as acts intended to transmit a message. But in doing so, it mystifies and naturalizes infrafigurations of violence entirely irreducible to communication—epochal ecological devastation; suppurating lesions wrought by imperial, colonial, and insurgent infrastructure; and, for that matter, gratuitous, irruptive, evental coups de force.Roiling beneath rhetorical studies’ monochrome prose—fewer disciplines are as given to the fetish of “effectiveness”—is a desire for a violence that is tractable. Necessity, however, cannot be wished away through compulsive recitations of contingency. This has always been true, perhaps, but it particularly cuts deeply in the epoch of the racial capitalocene. Here, it is foolhardy to be in denial. Racial capitalism necessarily leads to planetary destruction—its circuits of accumulation necessarily drive extinction; its circuits of reproduction necessarily engineer irreversible metabolic rifts; its circuits of exchange necessarily manufacture ruses of adaptation; its circuits of consumption necessarily stimulate toxic cascades. The upshot is just as ineluctable: any serious account of violence must, of necessity, imagine an insurgent abolition against racial capitalism.Analytic philosophy’s banal moralism, continental philosophy’s ecstatic messianism, rhetorical studies’ strategic instrumentalism—these are the nodal points from which a philosophy and rhetoric of violence bump up against its limits. “Violence is never the answer,” so goes the old liberal saw. “But it is a question” has been the inevitable response to liberal sanctimony. This forum suggests it may be neither. Rather, violence contours the very limits of enunciation.The articles gathered in this forum, each in its inimitable dialogic idiom, seek to trouble the limits of violence, such troubling understood in at least three senses. The first concerns the limits that violence exerts on faculties of human sensemaking and worldmaking, how, for example, the concepts and institutions for rendering violence intelligible are revealed to be inadequate or even violent in themselves. The second sense refers to forms of violence that stretch the outer limits of extremity, owing to their cruelty, intensity, and gratuitousness. The third concerns the limits of violence when taken up as a mechanism of world making and unmaking, for instance, practices and concepts that seek forms of living that are non- or anti-violent.Catherine Besteman examines the carceral sublime, the United States’s vast and elaborate punishment system. The kinds of violence that proliferate in the prison industrial complex are as quotidian as they are spectacular. Besteman focuses attention on a particularly insidious kind—the capricious cutting off of the imprisoned from anybody with whom they have made some relational connection. When I initially invited Besteman to write an essay for this forum, she planned to coauthor her essay with Leo Hylton, a long-time intellectual collaborator incarcerated in the Maine Department of Corrections Facilities. That plan in the end did not materialize due to a characteristically cruel and arbitrary decision by the prison authorities to break off all forms of communication between the two writers. Besteman’s essay, then, draws our attention to carceral violence as a structural atrocity not only vile in its scope, intensity, and mercuriality, but also for the manner in which it recursively curls back and strikes at those who would seek to understand its reach and texture.José G. Izaguirre III examines the vexatious solidus rhetoric/violence through the lens of coloniality. Such a lens shatters an oft-assumed narrowing of violence to individual acts. An ineliminably sociopolitical view of rhetoric/violence reveals that the term “nonviolence” is a misnomer. It misleads by characterizing antiviolence as an absence. As against this view, the refusal of violence, robustly understood as antiviolence, demonstrates it as a subversive, indeed revolutionary, form of worldmaking.Alison Yeh Cheung delves into how Asian American vocal performance—and thus, Asian American identity—is rendered impossible. Cheung seeks a nuanced engagement with Asian American subjectivities that can simultaneously register their subsumption in atmospheres of anti-Blackness while ruthlessly critiquing ruses of self-reflexivity that function to foreclose invention and reinvention. Ultimately, Cheung’s call is for a mode of attention that radically destabilizes a representational politics given to the racialization of sound.Kelly Happe and Allegro Wang seek to think with the French polymath Catherine Malabou. Malabou’s concept of plasticity has been extraordinarily generative across the humanities owing in part to its bringing into relief the imbrication of the biological and the symbolic, the neuronal and the mental, the brain and the self. Happe and Wang, however, take issue with Malabou’s eupeptic conceptualization of resilience. In basing it on the deflagration emergent from disaster, such a view occludes the weather and weathering of anti-Black violence. For this reason, Happe and Wang turn to the work of the thinker and writer Christina Sharpe. Her analytic of wake work proffers searing symbolic practices that disrupt and rupture the relentless ongoingness of slavery.Belinda Walzer pushes beyond a representational critique of violence in excavating the illegibility of everyday violence in discourses of human rights. Walzer starts with a critique of Rob Nixon’s influential notion of “slow violence.” Nixon calls for innovative representational techniques for drawing attention to the delayed effects of climate injustices. However, such a stance is unresponsive to the objection that the very mechanisms of recognition exceptionalize, anachronize, and efface everyday violence. Walzer argues that transnational feminism can speak to the multiscalar and multitemporal formations of violence in a way that does better justice to gendered and racialized violence.In our final essay, Michael Bernard-Donals turns to the topic of academic freedom. The last few years have witnessed relentless attacks on universities by right-wing movements. Bernard-Donals calls attention to these forms of institutional violence even as he advances the counterintuitive idea that academic freedom is in and of itself violent. His argument rests on the notion that the very faculty that academic freedom aims to secure—the capacity for critical deliberation—works precisely by unraveling the commonplaces around which the university coheres. His essay, then, invites us to tarry in the aporia of deliberation, which at once reveals our vulnerability and our relationality.You see the great indifference of the godsto these things that have happened,who begat us and are called our fathers,and look on such sufferings.What is to come no one can see,but what is here now is pitiable for usand shameful for them,but of all men hardest for himon whom this disaster has fallen.Maiden, do not stay in this house:you have seen death and many agonies,fresh and strangeand there is nothing here that is not Zeus. —Sophocles, Trachiniae 1266–781I initially met Megha Sharma Sehdev on the social media platform X, formerly known as Twitter. Our intellectual interests overlapped across an astonishing range of themes, including philosophical anthropology, the rhetoric of philosophy, postcolonial intellectual histories, Global South feminisms, law, and aesthetics.Megha wrote with devastating clarity on the texture of quotidian violence in India. When I proposed this forum on violence, she was the first person I immediately thought to invite. As we neared the deadline for the submission of essays, she wrote to tell me the essay she’d been writing for the forum had plunged her back to a traumatic past. Her memories, she added, had “thrown off” her relationship to academic analysis. I asked her if she wanted to Zoom. She said she wanted to finish the essay first. She’d call after she was done. Two weeks later, I received the news that Megha had passed away by suicide on August 17, 2023.In the theoretical dominant, violence carves an arc toward either redemption or abjection. Against this imaginary, Megha invites us to tarry in violence’s irresolutions, deferrals, interregnums. In her brilliant ethnography of women’s encounters with the judicial system in New Delhi, Megha writes that women who filed cases against their abusive partners found themselves suspended in an indeterminate temporality of endlessly deferred hearings. The law is not so much “a technology for decision-making,” as it is “coterminous with its ‘other,’ or everyday life” (Sehdev 2017, 8). But for Megha, the interminable duration of Indian law is not simply an absence, an inert zone in which nothing happens as complainants await justice. Rather, it is productive of various forms of intimacy—both familial and public—and generative of a bewildering array of artifacts, documents, and, wondrously, a stunningly beautiful unfoldment of material culture and artistry (Sehdev 2020).Megha had a luminous mind, a resplendent imagination, a heart for the crushed of the earth. “You have seen death and many agonies/fresh and strange/and there is nothing here that is not Zeus,” resounds a threnody in Sophocles’s Trachiniae, a keening as haunting for its uncontainable grief as for its uncanny sublimity. If the abiding hubris of imperial power is the desire for violence made pure instrumentality, that of the crushed of the earth make known an infraconstitutive invention. Here there is no theodicy, no stoicism, not even the ennoblements of tragedy. If this is a violence, it is invention split open, a wail for irreplaceable particularity, a remainder of endless solidarity.2

    doi:10.5325/philrhet.56.3-4.0330
  16. Enlightenment Rhetoric Reconsidered: Hume’s Discursive Transcendence in “Of Eloquence”
    Abstract

    ABSTRACT The phrase “Enlightenment rhetoric” typically denotes discourses bent on rejecting classical oratorical styles in favor of purportedly scientific ones. Likewise, scholars often associate Enlightenment rhetorical styles with the scientific epistemologies that emerged in the seventeenth and eighteenth centuries. This article reconsiders Enlightenment rhetoric by analyzing David Hume’s 1742 essay “Of Eloquence.” More specifically, the article argues that the Scottish Enlightenment context necessitated a rhetoric that compensated for the discursive limitations of new scientific worldviews. In so doing, the article argues that Hume verbalizes the transcendent dimension of classical eloquence in ways commensurate with the emphasis on perspicuity emerging in English culture, a rhetorical maneuver that the author calls discursive transcendence. Hume’s “Of Eloquence” thus serves as a case study demonstrating how an Enlightenment writer advanced a rhetoric that both rejects and pulls from prior rhetorical traditions, constituting a new understanding of Enlightenment rhetoric.

    doi:10.5325/philrhet.56.3-4.0242
  17. Postconstructivisms and the Promise of Peircean Rhetoric
    Abstract

    ABSTRACT This article makes a case for the contemporary relevance of Charles Sanders Peirce’s conception of rhetoric and its further fulfillment through biosemiotics and pragmatist-inflected physiological feminisms. It situates itself in an era when rhetoric is undergoing conceptual change, with the social constructivism that guided much thinking since the 1970s supplanted in part by a family of postconstructivisms. In conversation with new materialist, affective, and biological strands of rhetorical theory, the article maps questions and risks involved in developing newer conceptions of rhetoric not limited to discourse, symbolic action, and exclusively human capacities. It argues that Peircean thinking provides resources for nonreductive understandings of how rhetoric emerges from life itself and is pluralistically mediated through the forming conditions and multimodal consequences that materially give it meaning. Contemporary biosemiotics and physiologically oriented feminisms like Teresa de Lauretis’s then move the promise of Peircean rhetoric closer to reality.

    doi:10.5325/philrhet.56.3-4.0215
  18. Engineering a Dialogue with Klara, or Ethical Invention with Generative AI in the Writing Classroom
    Abstract

    In this teaching practice article, we discuss the possibilities of integrating AI into the writing classroom utilizing prompt engineering techniques. We propose a strategy for prompt engineering in which we see AI as an audience and interlocutor during the invention process. We consider using the method in preparation for argument composition and with that we propose an ethical model for teaching writing based on a view of rhetoric as both technê and praxis. To draw attention to the ethical question in relation to human—non-human interactions, we use as metaphor for AI tools the image of Klara, an android who serves as a children’s companion in Ishiguro’s novel Klara and the Sun (2021).

    doi:10.18552/joaw.v13i2.989
  19. Review of Debra Hawhee’s A Sense of Urgency: How the Climate Crisis is Changing Rhetoric
  20. A Rhetoric of Accent Fear and the Experiences of Multilingual Teachers of Writing
    Abstract

    Abstract This article focuses on the lived experiences of multilingual writing teachers and presents what we, the authors, call “A Rhetoric of Accent Fear,” which introduces accent fear as a form of linguistic racism. Through this framework, we reflect on our stories of accent fear as multilingual writing teachers; we practice forming relational&hellip; Continue reading A Rhetoric of Accent Fear and the Experiences of Multilingual Teachers of Writing

  21. What Can Technical and Professional Communication Do for UX Education: A Case Study of a User-Experience Graduate Certificate
    Abstract

    <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> We present a case study of a user-experience (UX) graduate certificate. This program is part of a stackable group of credentials offered by a larger technical and professional communication (TPC) program. Our goal was to gather feedback from graduates, supervisors of graduates, current students, and instructors to identify best practices, challenges, and other lessons that can help TPC programs contribute to UX education. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> The UX graduate certificate program is a 16-credit, fully online program that learners can complete in nine months. The program draws learners of diverse backgrounds and has enabled them to become UX professionals. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> UX education programs have sprung up across the academy and industry. Little scholarship, however, has examined the effectiveness of these programs. As TPC competes with other organizations in UX education, it is critical to investigate TPC-originated UX programs. It is particularly helpful to juxtapose the perspectives of the classroom and industry. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods:</b> We conducted 13 semistructured interviews. These interviews examine, among other topics, what draws learners into the certificate program and how the certificate program has helped them in their subsequent career advancement. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> We found that a short-term, asynchronous certificate program is effective for novice learners to get into the UX field and advance their career. The most prominent strengths of this program include its conceptual depth, its quality of teaching, and its flexible learning. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> TPC programs have a distinctive role in shaping UX education. The power of their rhetorical foundation enables them to cultivate UX leaders and advocates. In turn, UX education helps TPC programs adapt to the changing landscape of higher education.

    doi:10.1109/tpc.2023.3319884
  22. The State of UX Pedagogy
    Abstract

    <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research problem:</b> A considerable amount of scholarship has amassed over the last 20 years regarding the teaching of user experience (UX) design, but there has been no systematic attempt to review this literature. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1.What is the definition of UX pedagogy according to technical communication and adjacent fields? 2. What is the state of specific UX pedagogical approaches in technical communication and adjacent fields? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Our corpus contained 76 sources directly pertaining to the teaching of UX. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> The theoretical framework of this study marries rhetorical theory and critical thinking. The former provides technical communication literature reviews with keen discourse analysis and the latter offers objectivity to the evaluation. To use this framework, we sought sources using journals related to technical communication and large databases from adjacent fields, including the ACM digital library and IEEE Xplore. We completed our search using Google Scholar to ensure broad coverage. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> Our review of sources revealed a variety of trends and a remarkably diverse conversation on UX, including various definitions of UX pedagogy, and a large variety of theoretical orientations, educational models, instructional approaches, industry influences, methods, and ethical concerns. From this diverse corpus, we hazard a unifying definition centered on teaching the UX process through hands-on approaches such as engaged learning. We close our article with recommendations for continuing to refine UX pedagogy in the future.

    doi:10.1109/tpc.2023.3314313
  23. Transnational Technical Communication: English as a Business Lingua Franca in Engineering Workplaces
    Abstract

    Recent scholarship argues for increased attention to students’ linguistic diversity and intercultural communication competence. Our study examined the experiences of 10 working engineers who had graduated from an English-medium international branch campus in the Arabian Gulf. An analysis of their interviews reveals the complex role of English as a business lingua franca (BELF) in workplace communication. Interviewees’ reflections about their university experience indicate that they had not previously understood the full rhetorical and communicative nature of BELF. We provide implications for instructors who wish to provide methods that center intercultural professional communication and decenter English as a standardized, static language.

    doi:10.1177/23294906231154860
  24. Caucasity's Affective Inertia: Gender and Property in Scenarios of Emboldened Whiteness
    Abstract

    Abstract This article forwards the concept of affective inertia to understand how caucasity, or emboldened whiteness, motivates rhetorical (in)action. Specifically looking at the viral case of “BBQ Becky,” I argue the historic momentum of both settler colonialism and anti-Blackness propel contemporary performances of emboldened white femininity. The videoed interactions between Jennifer Schulte (Becky) and Michelle Dione Snider (videographer) illustrate how scenarios of property afford white cisgender women particular roles of constrained privilege when in public spaces. Turning to the dynamics of white feminine caucasity, I position Snider's performance of “race traitor” as one equal and opposite to Schulte's “damsel in distress,” thus interrupting Schulte's inertia. Of importance is how the women perform to divergent ends while being capacitated by the same affective inertia.

    doi:10.14321/rhetpublaffa.26.4.0063
  25. Decolonial Conversations in Posthuman and New Material Rhetorics
    Abstract

    This is an excellent, well-constructed set of essays focused on the intersection of decoloniality, the posthuman, and new materialist rhetoric. While each essay focuses on different topics, the central themes are consistently covered throughout, making this a more unified set of contributions than one might otherwise find in an edited volume. The text includes a Foreword, an introductory essay by the co-editors, and eight individual essays. The authors are primarily from English rhetoric and writing programs; several have backgrounds as Indigenous scholars and/or a focus on including Indigenous voices in their work. The importance of this text—especially for those of us fully ensconced within interconnected colonial worlds from our campus to the community and on to the nation and beyond—cannot be underestimated. The continued dismissal of Indigenous voices remains a critical issue and one this text addresses in a provocative and compelling manner. The co-editors recognize that two limitations of the volume are a focus on North America as the primary geography from which issues are taken and that Black scholars are not represented.The Foreword, by Joyce Rain Anderson, a founding member of the CCCC American Indian Caucus, sets the stage for an argument that resonates throughout the text: the need to move from a dominant “settler colonialism” mind-set that ignores Indigenous voices, to an embracement of “Indigenous ways of knowing” (xi) that allows for a de-colonizing perspective to take hold.1 A key move is to “delink” from colonial practices and engage with a perspective that promotes universal relationality between the human and the non-human. The co-editors’ introductory essay further elaborates this argument. A Eurocentric view devalues or dismisses any role for the non-human and posits a view in which animals, plants, and nature in general have no role in the construction of knowledge. To re-engage a more diverse set of voices, including what the non-human might tell us if we were to listen, is a challenge that requires a willingness to move out of our comfort zone and recognize that white, heteronormative voices represent only one vision of reality and our place within it.The first essay, “The Politics of Recognition in Building Pluriversal Possibilities,” by Robert Lestón, begins by denoting what ‘decoloniality’ represents—neither a research area nor a discipline. It is the “struggle” those who have lived under colonization endure (22). Lestón presents two primary issues—that as educators we have the possibility of bringing excluded knowledges to the surface so their influence can be felt, and that the content of our own classes be transformed by the inclusion of “ancestral, border and non-Western cultural knowledges” (23). He presents a trenchant critique of “posthumanism”: it “still works within a tradition that is founded on a humanism that is part and parcel of modernity, and a humanity that is anything but humane” (29–30). He notes it yet may have a positive role, but it needs to question its own grounding in a worldview that excludes significant others. His first extended example is the Zapatista movement—it succeeded in establishing a different reality for people long oppressed by the State by reversing the leader/people position: “it is the people who lead and the leaders who obey” (35). The second extended example considers revisions to the Ecuadorian constitution by a coalition of Indigenous people who re-establish a sense of “living well” that incorporates a commitment to basic social rights [Buen Vivir] such as housing, education, etcetera, as well as a recognition that nature has rights that must be appreciated and maintained (38–39).The second essay, “Performing Complex Recognitions,” by Kelly Medina López and Kellie Sharp-Hoskins, brings “Western theories of complexity . . . into conversation with . . . Indigenous epistemologies and decolonial projects” (57). The authors focus attention on “recognition” and “misrecognition” in mentoring relationships—who gets mentoring in order to further their ability to be recognized via a demonstration of their “fitness” to be a recognized part of an academic setting (59). From an Indigenous perspective, what is missing in colonial recognition is a sense of relationality, not just between humans, but with respect to the non-human as well. Their story revolving around “misrecognition” concerns an “Indigenous Maya Guatemalan” student who was taking Chicanx courses but did not see herself in those classes, yet was recognized as Chicanx. Her “research interests were (mis)recognized” as she was seen in “institutional terms,” where Chicanx was a “catchall for relations among the Americas” (49).Essay number three, “Listening Otherwise,” by Ehren Helmut Pflugfelder & Shannon Kelly, proposes that we expand our listening practices beyond normal communication expectations and engage in an “arboreal rhetoric,” listening for what trees might tell us. Their review of current research that argues against the dismissal of “plant rhetorics” is well done. Accepting non-human rhetorical influences is a move that may be difficult for some to embrace as it challenges conventional thinking on human communication. The argument in this essay, to “listen otherwise,” is one well worth the time.Christina Cedillo's essay (#4), “Smoke and Mirrors,” argues convincingly that reminding “whitestream activists that the dominant culture ignores Indigenous ecological wisdom to its own detriment” (92) is a critically important task. The essay focuses on a mythic story (Tezcatlipoca) that frames the discussion of a petrochemical explosion in Houston, Texas, and the resulting failure to meet the needs of both human and non-human in response to the crisis. A. I. Ramirez's essay (#5), “Perpetual (In)Securities,” examines the “global border industrial complex” (GBIC) (115) as it is exemplified in the border murals on the U.S./Mexico border. She applies conceptual framing drawn from Gloria Anzaldúa's “theory of la facultad” plus a pluri-versal theory of ‘facultades serpentinas’ in discussing the impact of the murals. Her application of a ‘serpentine’ method of analysis works well as does her ‘sensing the skin’ of the wall. As she notes, “Embodied knowledge, learning through the skin, through the body, is an ancient or traditional knowledge that has long been ignored” (125). Seeing the murals “as sensual and sensational rhetorics” (127) challenges the dominant approach taken by the “GBIC.”“Corn, Oil, and Cultivating Dissent through ‘Seeds of Resistance’” (#6) by Matthew Whitaker focuses attention on social movement rhetoric and protest assemblage in resistance to the projected XI pipeline. The only reservation a reader might have about this essay is that the pipeline project was abandoned in early June 2021. That, however, does not diminish the reasons for objecting to its potential existence. To begin, the essay focuses on the Cowboy Indian Alliance and its members’ act of resistance in planting corn where the pipeline was projected to be built. Since 2014, the Alliance has convened in a “Seeds of Resistance” ceremony that “is a deeply rhetorical event that brings together plants, people, soil and sky” (148) to remind people of what the pipeline could represent.In “Top Down, Bottom Up” (#7), Judy Holiday & Elizabeth Lowry focus attention on the possibility of granting legal “personhood” to non-human objects. The Deep Green Resistance environmental group filed a suit that sought to “confer personhood on the Colorado River ecosystem” (181). While the suit was dismissed, it raised awareness of the issue. As the authors note, New Zealand conferred personhood on the Whanganui River. They examine the human/nonhuman interaction and present, from a feminist perspective, the possibilities for embracing an Indigenous understanding of the co-relationship between living and ‘non-living’ entities.The final chapter is, in my view, one of the best in the text. Andrea Riley Mukavetz and Malea Powell's “Becoming Relations” uses a narrative approach in “Building an Indigenous Manifesto.” The authors utilize the role of ‘braiding sweetgrass’ as integral to their story of how Indigenous knowledge is created as “constellated, relational, and nonhierarchical” (195). The authors move away from Western/Eurocentric perspective of knowledge that is to be found someplace else toward a sense of knowledge as built on relations between human and non-human, including the role of plants. A key phrase encompasses a consistent theme throughout the text: “all our relations.”While much more could be said about each contribution, Decolonial Conversations reminds us that we are, all of us, interconnected via our relations, and that means giving respect and space to both Indigenous and Western/Eurocentric voices at one and the same time. As such, the edited collection is vitally important in bringing awareness to the presence and significance of Indigenous voices. It would be an excellent addition to any course that serves to review material rhetorics.

    doi:10.14321/rhetpublaffa.26.4.0142
  26. We are Not One People: Secession and Separatism in American Politics since 1776
    Abstract

    Rhetorical critics have often explored the dualism present in identification. Namely, that identification is intimately linked to division. Coming together involves some undoing of the previous identity; the creation of new material and symbolic connections. While identification has been theorized in the past by Burke, Black, and Ratcliffe, today's scholars of national identity and identification include Khan, Engels, Mercieca, and Stuckey (plus, so many more!). Lee and Atchison enter this conversation on the side of separation and division. We are Not One People: Succession and Separatism in American Politics since 1776 by Michael J. Lee and R. Jarrod Atchison provides a necessary challenge to theories of identification by underscoring the rhetorical work of division within U.S. politics. We are Not One People is a fascinating interrogation of secession as such practices have appeared diachronically across historical contexts from the nation's founding to the present. This book offers readers an astute understanding of the rhetorical tactics that anticipate, desire, and/or negotiate separatism.The structure of We are Not One People is far-reaching in scope and discussion. This is a comparative volume, a long durée historical analysis that offers global insights both within and across rhetorical discourses and practices of secession. In a prologue along with seven chapters, Lee and Atchison walk us through practices of secession and union across U.S. history. The volume begins its analysis chapters with libertarians who “opted out,” or created a separate community, followed by a chapter on Confederate secessionists. Later chapters include discussions of Marcus Garvey's UNIA, lesbian separatist communities of the late 1970s and 1980s, as well as Mormon exodus during the early-to-mid 1800s. Insights gleaned from this volume demonstrate the paradoxical relationships between secession and union; separation and division. We are Not One People is a wonderful contribution to how political communication scholars understand political division and identification in and through the lens of rhetoric.One of the most prominent features of this volume is that Lee and Atchison offer rich histories of separatist rhetorics within each content chapter. For instance, the chapter on lesbian separatism incorporates work on engineered communities of the period, as well as broad-ranging historical discourses that may have inspired or guided actors in the 1970s and 1980s. The range of discourses supplied in this volume offers readers an accessible chart of how efforts to build communities are predicated on removal of existing communities. For instance, chapter two, on libertarian opt out, is a sweeping history of libertarian thought as such philosophy applies to community building. Yet, Lee and Atchison do not allow libertarian thought to be presented without a necessary corrective: that when libertarian idealism is challenged on principle, attempts to “opt out” reveal an unstated desire to oppress and/or enslave minoritized populations. Lee and Atchison both explain the rhetorical tactics that libertarians use to demonstrate their resistance to authority, while also elaborating on an exceptionalism founded on brutality. Lee and Atchison continue that line of reasoning to demonstrate how contemporary island homes engineered by Silicon Valley libertarian ideologues are efforts to ignore federal law and power, to escape the destruction wrought by climate change. The work of resisting authority within the confines of the state is fully actualized as an extra-juridical, rhetorical maneuver, an ongoing set of escapes rather than a singular action.Rich histories of secession are connected tightly to the political and rhetorical maneuvers of division and identification. We have long been a nation of separatism, imagined as a necessary condition for distinctions between groups and the basis of personhood and citizenship. Even the Declaration of Independence was understood as a paradoxical document—with beliefs that espouse both a rejection of taxation and state authority, as well as an embrace of the nation to come. The dualism, even dialectic, relationship between separation and union, is at the heart of this volume. Lee and Atchison weave the nature of this dualistic relationship throughout the text, highlighting how the desire for separation co-emerges alongside the desire to connect with others. Carefully engaging each of the case studies, this volume neither praises nor blames separatists but rather analyzes the rhetorical maneuvers of separatist discourses within the political motivations of the times. In this way, Lee and Atchison study both the contextual reasons that motivated secession and the larger political contexts that suggest how exit plans were predicated on exceptional exit. The exceptional exit is to create a selective utopia after decimating shared resources and habitats. This book offers a powerful way of engaging with rhetorical tactics of separation and exceptionalism.This volume presents useful critical approaches for scholars to follow. For instance, one way to extend the arguments presented in this book is to consider how the relationships between union and secession may also be constitutive of certain historical erasures. That is, there are moments in this book, where—if Lee and Atchison had an infinite number of pages (unlikely)—they might have had time to extend their argument that rhetorical devotion to utopia is based in dystopia. In chapter six, on the numerous exoduses of the Church of Latter-Day Saints (CLDS), Lee and Atchison analyze records from the Council of Fifty from the 1840s. In these documents, the Mormon church debated where the community might find safe harbor after genocide in Missouri, murder in Illinois, and wars in Utah. In We are Not One People these debates are focused on theocracy, with Mormon leaders, or Saints, arguing that the Kingdom of God needed separation from the United States of America as an enemy nation. Undoubtedly, the Mormon leaders of the Council of Fifty desired the Kingdom of God on earth as—Lee and Atchison demonstrate—the CLDS, like many other religious communities in the nineteenth century, believed that Jesus would eminently return. The Saints needed to be ready, spiritually but also tactically if they were to live. Lee and Atchison provide exceptional history and rhetorical analysis of these documents.Yet, the Council of Fifty documents are also a vision of utopia that does not simply imagine a future but also manufactures a CLDS history that erases and devalues broader church histories. Lee and Atchison write that Council of Fifty documents show a church built on Joseph Smith and his legacy. Smith, often worshipped as a utopian visionary, eventually became corrupt and demanded the community capitulate to his whims. Lee and Atchison highlight that Smith would, in his final decades, encourage church members to submit their wives and children to him. Smith wielded sweeping power over the church. Smith's unwavering authority derives from a discovery he made on September 22, 1827. On that day, Joseph Smith was said to have arrived on Hill Cumorah where he received a set of golden plates, telling him of Jesus's arrival in the Americas and the inspiration for a new church. In all of church lore, that discovery is announced as Joseph's alone. Such a singular position was fully realized by 1844, when the Council was convened. Yet, Smith was not alone in his discovery. His future bride, Emma Hale, was often with him. She relished in his discovery and helped Smith translate the Book of Mormon. Emma was also an early Saint. Yet, Emma's place in church history is a hotly contested topic. The official history created by the Council of Fifty elides a much more foundational violence. In this history, the Saints claim all the glory, and their children and wives are written out of this narrative. It is this erasure of others that allows Smith, Young, and others to create a utopian vision for CLDS.The utopian/dystopian dualism demonstrates the wealth of ways We are Not One People can inform rhetorical methods. Using the theocratic principles enunciated by the Council of Fifty allows Lee and Atchison to explicate a double movement: First, there is the erasure of much of the content of upon which Mormon belief is based, namely that Joseph Smith had been guided by the angel Maroni, who was described as Indigenous, and told him about the golden plates. Maroni is the one who tells Smith that Jesus had appeared in the Americas. In response to these revelations, Smith expended huge efforts to unsuccessfully minister to First Nations, who immediately recognized that Smith wanted to “save them” as they were “red sons of Israel.” By 1857, Mormon poisonings and murders of native peoples demonstrated the nastiness of the Saints exceptionalism—that if Indigenous peoples did not capitulate to the one true faith, violence was justified.Second, as a function of the Council's theocratic principles, women were erased from their part in church history and made explicitly subservient within the structures of the church. Emma Smith was present at many of Joseph's significant revelations—or later shared in those discoveries—but the power of women to receive the eucharist, to be a Saint, is fully denied in church structure. Saints are men, and women are allowed access to the Priesthood of belief only through their fathers, their husbands, or their Elders. It is the submission of women—to marry whomever she is told, to bare as many children as possible, and to do whatever her Priesthood holder commands—that allows the church to grow throughout the nineteenth and twentieth centuries. Mormon adoption of women's lack of access to God—to a literal divorce of women from their heavenly father—is how Saints create their theocratic future. For the Saints to march into Zion, they demand full authority over those seen as lesser members of the community and against the peoples who do not adopt Maroni's vision of the new Israel.This brief example is meant to show the dexterity of We are Not One People. Its method's portability enables this volume to be exceptionally useful. We are Not One People is accessible for seniors, graduate students, faculty, and readers of popular press political communication scholarship. Readers will discover that the concepts in this book and the careful nuances supplied by the authors allow for extension and commentary. Indeed, some of the topics are so rich that, on their own, they merit full elaboration and present significant opportunities for further research. We are Not One People should be assigned reading for scholars invested in political communication, polarization, identity politics, U.S. politics, and national identity. Lee and Atchison are in conversation with the work of Paul Elliott Johnson, Mary Stuckey, Kevin Musgrave, E. Cram, Joshua Trey Barnett, Jeffrey O. G. Ogbar, Christian Lundberg, and so many others. Lee and Atchison generate deep and wide understandings of national identity as already imbricated in division and secession. As founders dream of the utopian future, Lee and Atchison take care to show how idealistic visions and initiatives are necessarily based on divisive, often violent, actions. Here is where the method of rhetorical history illuminates the intricacies of secessionist motivations. Whereas Confederate secessionists were motivated by greed and avarice, Marcus Garvey's motivations were based on survival and the need for Black futures. Lee and Atchison draw attention to these distinctions and their rhetorical and political functions. Being able to read secession as a dualistic rhetorical action is what enables such flexibility. Identification and division remain a central paradox that actors must nevertheless negotiate.

    doi:10.14321/rhetpublaffa.26.4.0132
  27. Proleptic Apologia and William R. Johnson's Ordination Rhetoric
    Abstract

    Abstract Attuning to a significant, yet understudied, thread of early 1970s gay rights advocacy, this essay analyzes William R. Johnson's ordination rhetoric. Johnson became the first openly gay individual to become ordained in a mainline denomination in the United States, and his rhetoric represents a landmark example of queer Christian advocacy. During his ordination process, Johnson used proleptic apologia to minimize his sexuality as he developed an argumentative framework that enabled his ordination committee to affirm his sexuality and ordain him as a minister. Johnson's proleptic apologia invokes salient religious and social justice themes in explicit contexts that carve a space within his denomination for queer individuals. The essay shows how rhetors can respond to already-articulated criticisms while maintaining proactive arguments in favor of change.

    doi:10.14321/rhetpublaffa.26.4.0001
  28. Temporal Tampering and “The Case for Reparations”
    Abstract

    Abstract This essay examines Ta-Nehisi Coates's article “The Case for Reparations” to illuminate how he uses inventive temporal strategies to transform the grounds of the reparations debate. I argue, Coates engages in a process of temporal tampering that involves meddling with dominant temporal structures (conceptions of time that serve white supremacy) to accommodate the excessiveness of anti-Black violence. Through tactics of timeline jumping and a rhetoric of repair, Coates draws on articulations of time as a resource to sabotage anti-reparations temporalities. Instead of approaching the reparations debate through stale discursive entry points, such as financial logistics, I reveal how Coates draws upon conceptions of time to reposition reparations as a mode of worldbuilding and social transformation.

    doi:10.14321/rhetpublaffa.26.4.0031
  29. Psychoanalysis and the New Rhetoric
    Abstract

    Rhetoric and psychoanalysis have a long history of entanglement. As Patrick Mahoney wrote, it would be “hard to exaggerate the historical and intrinsic significance of rhetoric for psychoanalysis”; Aristotle's Rhetoric could even be said to constitute “the first major psychological treatise in the West.”1 Diego Enrique Londoño, drawing on Juan Rigoli, has documented the influence of rhetoric on eighteenth and nineteenth century alienism,2 while Michael Billig, Risto Fried, and others have sought these links in Freud and later theorists.3 Although Jacques Lacan gets most of the credit, two pioneering women beat him to the punch in systematically introducing rhetorical concepts (especially metaphor): Gertrude Buck and Ella Freeman Sharpe.4 Rhetoricians, in turn, have enriched their craft through psychoanalytic thinking—first with Sigmund Freud (most notably in Kenneth Burke), then Carl Jung,5 with a great deal of later work inspired by Lacan,6 although authors like Heinz Kohut and D. W. Winnicott also make occasional appearances.7Psychoanalysis and the New Rhetoric is the latest effort to find resonances between rhetoric and psychoanalysis to the mutual benefit of both disciplines. The book is quite short and by necessity focuses on a few key thinkers—Burke represents rhetoric, while Freud and Lacan epitomize the psychoanalytic tradition. Although Adleman and Vanderwees find some connections that are sure to be of interest to psychoanalytically inclined rhetoricians, they unfortunately do so while almost entirely omitting decades of significant work forging these links. Todd McGowan's blurb declaring the book “a miracle” for describing connections between rhetoric and psychoanalysis that “now seem clear and self-evident, but only because [Adleman and Vanderwees] have written this pathbreaking work” is sustainable only if one discounts the work cited above, plus many dozens of articles and books published by graduate students and junior rhetorical scholars. Lundberg's Lacan in Public, which undertakes a much more comprehensive study of the connections between rhetoric and psychoanalysis, is cited only to support a minor claim about Quintilian; if one were to ask a rhetorician working with psychoanalysis today to recommend a single volume on the topic, Lacan in Public might very well be the choice, whatever the rhetorician's opinion of the book. While it is always easy to lodge criticisms based on the omission of one's idiosyncratic favorites, the absences in Psychoanalysis and the New Rhetoric may set limits on the execution of its ambition. Rather than a continuation of scholarship on its overall topic, this book is a commentary on Lacan, Burke, and Freud narrowly, which does not diminish its contributions to that end but does make plain a missed opportunity to accomplish a larger goal.8Adleman and Vanderwees begin with a brief account of the “missed encounters” of psychoanalysis and rhetoric. Their central premise is that the two disciplines, “when closely scrutinized, often appear, uncannily, as each other's doppelgangers” due to their inquiries into human motives and their “perennial struggles with legitimacy” (1). This “peripheral status” as “third-class” denizens of “the republic of knowledge” is a major theme in the book (27). The authors claim that rhetoric disproportionately focuses attention on “pragmatic compositional concerns” while “almost none is allocated to bringing rhetorical theory to bear on . . . persuasion, influence, identifications, and propaganda” (9). This misconception is perhaps a product of the authors’ thin engagement with contemporary journals in the field (including this one), many of which do precisely this and few of which are cited. The phrase “new rhetoric” in the book's title might suggest some engagement with Lucie Olbrechts-Tyteca and Chaïm Perelman, but their work is not discussed—a particularly surprising choice because Lacan's own essay “Metaphor of the Subject” (which is cited) was written in direct response to Perelman. This is in line with a greater emphasis on the influence of psychoanalysis on rhetoric, rather than the converse or cross-pollination. Psychoanalysis and the New Rhetoric therefore repeats the “missed encounters” it identifies rather than benefiting from this “unending conversation.”Despite the decision not to deeply commit to the literature about the intersection of its two primary fields of interest, Psychoanalysis and the New Rhetoric makes a number of contributions to rhetorical scholarship. The first four chapters of the book engage with Burke fairly extensively. Chapter 1 explores the resonances between Burke and Freud, while Chapter 2 focuses closely on the concepts of symbolic action and attitude. The equation of attitude with Lacan's objet petit a, the “hallucinatory motor of desire” (45), is particularly interesting as an approach to the perennial problem of the relation between rhetoric and desire. Chapter 3 deals with identification as a concept in Freud and Burke with special reference to Burke's “Rhetoric of Hitler's ‘Battle,’” perhaps a particularly timely work which can be appreciated differently through a more thorough exposition of Freud's conceptual influence on Burke. Chapter 4 applies Burke's thought to conspiracy theories, an area where others have already leveraged psychoanalysis to good effect.9The last three chapters are somewhat more theoretical and, while the thread of Burke's thought persists, they lean toward Freud and Lacan. Chapter 5, about the origins of Freud's free association, is primarily of historical interest (and could perhaps benefit from engaging work on the pre-Freudian influence of rhetoric in psychology). Chapter 6 engages listening from rhetorical and psychoanalytic perspectives. Chapter 7 is less a Lacanian theory of rhetoric than an engagement with Lacan's own rhetoric and its implications for theory. It ends with a fine aphorism, borrowed from Simone Weil, about how the wall dividing rhetoric and psychoanalysis might also be the medium of communication between them.Taken as a whole, Psychoanalysis and the New Rhetoric is a worthwhile exposition of its specific foci, even though many other potential symbioses are left unexplored in this short text. For scholars of rhetoric whose familiarity with psychoanalysis is limited, but for whom Kenneth Burke or the topics of each chapter are of interest, this book can serve as a valuable place to begin thinking about psychoanalysis's confluence with rhetoric. Those knowledgeable about psychoanalysis outside the rhetorical tradition will likely find it helpful as well, especially because its treatment of rhetoric is accessible to non-specialists and forgoes the opportunity to grind intradisciplinary theoretical axes. Rhetoricians more extensively versed in psychoanalysis, however, will find particular points of interest, but may be somewhat frustrated by the book's failure to intervene in any of the important conversations happening at an intersection that Psychoanalysis and the New Rhetoric may seem to inaugurate, but in fact is simply compelled to repeat.

    doi:10.14321/rhetpublaffa.26.4.0137
  30. Trump and Us: What He Says and Why People Listen
    Abstract

    Based on the premise alone, Trump and Us: What He Says and Why People Listen by political communication and mass media scholar Roderick P. Hart confronts an inconvenient truth that many U.S. academics are reluctant to acknowledge—Americans, a whole lot of them, like Donald Trump. As Hart explains, Trump and Us was written to help the left-leaning, academic crowd make sense of the 2016 presidential election, and since its publication in 2020, the book has only increased in relevance. Hart offers important takeaways for anyone interested in preserving American democracy, asking, “How could 62 million Americans—half the nation (or at least half of those who voted)—vote for Donald Trump?” (4). As Hart notes, this is essentially the same question at the center of Hillary Clinton's 2017 memoir What Happened, but Clinton's book offers a more personal, behind-the-scenes account of the leadup and aftermath of the 2016 presidential election. By comparison, Hart zooms out to gain understanding of the cultural environment from which a Trump presidency emerged. Rather than an investigation into what Trump's words led people to think about him, Hart focuses on how Trump made people—especially those who voted for him—feel and what those feelings mean for American politics.For those familiar with Hart's work, it is no surprise that he turns to computer-aided analysis of a large corpus of political texts to dissect and compare Trump's words to those of other political figures. With the help of the programs DICTION 7.0, WordSmith, and AntConc, Hart situates Trump's rhetoric in reference to a database of 70,000 U.S. texts including “speeches, debates, ads, print coverage, broadcast transcripts letters to the editor, polling interviews, and social media exchanges” (27). The book presents his findings organized around six public “feelings”: conflicted, ignored, trapped, besieged, tired, and resolute. For example, in the section “Feeling Conflicted,” Hart describes the 2016 campaign as being fairly normal, if not better than average, in terms of democratic engagement. At first glance, Trump may appear to be “the least mysterious political candidate in human history” (11). However, Hart explains that to dismiss Trump as a political anomaly is to miss something critical to the American electorate and by extension its democracy—something that politicians like Hillary Clinton do not seem to understand. But Trump? He gets it. Americans, particularly those attracted to Trump's rhetoric, appreciate candor. And for the same reason that many find Trump farcical—his lack of decorum, his unfiltered communications, and his incoherent strategy—nearly just as many find him refreshing. Hart calls him an “emotional revolutionary” in his willingness to put his own feelings on display and take seriously the feelings of his supporters. Trump puts words to emotions, or, to put it in current meme-speak, Trump “says the quiet part out loud.” For many Americans in 2016, this out-loud emoting was at least entertaining and, ultimately, persuasive.Hart's second section on “Feeling Ignored” expands on the theme of Trump's ability to engage an audience through simple language and a performative populism. By comparing word size, word variety, words-per-speech, and self-references, Hart finds Trump to be verbose, using more words-per-speech than other candidates. Yet the words he uses are short, simple, and all about himself. The result is a unique rhetorical style that generates feelings of energy, simplicity, and dominance; these were compelling for many voters who previously felt unheard and unnoticed. The same rhetorical characteristics that cause many academics to cringe—his rejection of facts and accountability in favor of anecdotes and hearsay—made many voters identify with Trump, feeling like he was one of them. Through his simple and unfiltered communication style, Trump connected with voters who were put off by the more nuanced, academic, and comparatively elitist rhetoric of the political left. By focusing on “Trump-the-empath” rather than “Trump-the-man,” Hart demonstrates how Trump-the-showman turned feelings into votes. In the latter chapters, Hart details and analyzes how Trump used stories, novelty, and spontaneity to arouse voters’ passions and manipulate the media.While this reviewer found it convincing, some traditional rhetoricians might take issue with Hart's methods. Social scientists of political communication, on the other hand, are likely to embrace his quantitative approach. Either way, one should not overlook his contributions to rhetorical and political theory as well as to the less formal discourse that occurs within the halls of academia. What Hart's work tells us is that Trump is using a presidential style that, whether we find it appealing or abhorrent, resonates with many because it makes them feel important, included, and excited about politics. If the 2022 midterm elections are any indication, it does seem as though former supporters are beginning to distance themselves from Trump (the man), but Trumpism as a rhetorical strategy may have staying power. Trump's peculiar brand of rhetorical inclusion has proven to be an effective tool for building a community of loyal followers and will no doubt be used by future rhetors to do the same. It is critical that we, both as academics and citizens, understand these strategies and employ them to better ends.In the first pages of the book, Hart presents his most important claim: Trump is iconically American. While he may be grandiose, insecure, devoid of aesthetic taste, historically illiterate, and ethically dodgy, to label and dismiss him as anti-American is to misunderstand something about ourselves. Trump may not be the best of us, but he represents the part of our collective identity that we must grapple with if we want to progress as a democracy. Trump and Us is a self-analysis of sorts, raising important questions about who we are as a country and what will be necessary for the survival of American democracy. Unfortunately, Hart offers few recommendations for a path forward. Although he calls for journalists to hold themselves to higher standards and for voters to learn to listen better, Hart admits this book is only meant to be a first step. So, perhaps this is where other scholars and strategists must pick up the baton. Political strategists might ask how candidates can begin to use some of the positive aspects of Trump's rhetoric to be more inclusive, for instance. Critical cultural scholars and political philosophers might weigh in on how to do so ethically and with an eye toward social justice. Scholars of psychology and religious studies may see overlap in terms of groupthink or cult formation; and educators can find ways to increase our capacity for listening.Hart has rekindled a critical conversation to which all academics interested in politics, communication, public address, and indeed the future of American democracy have a duty to contribute. What Trump and Us reveals is our collective American identity reflected in Trump's words. Whether we choose to see beyond the cracks in our self-image or focus only on the good is up to each of us. Either choice will have collective consequences regardless of future White House occupants.

    doi:10.14321/rhetpublaffa.26.4.0129
  31. Toward a Black Rhetoric of Voicing
    Abstract

    This article argues for repositioning voice within BIPOC histories and contributions to the fields of English/rhetoric/composition studies. By reinvestigating the affordances and constraints of Expressivist-driven definitions of “voice” and the contemporary applications of imitation writing assignments, this article demonstrates alternative approaches to teaching and thinking through voice in writingbased courses.

    doi:10.58680/ccc2023752333
  32. The Institute, the Archive, and the Smoke-Filled Room
    Abstract

    Archived tobacco industry documents reveal a relationship in the 1970s and 1980s between the author of a first-year writing textbook and the Tobacco Institute, a tobacco industry trade group. I present details of this relationship to argue for an expanded account of institutional influence on rhetoric and writing studies.

    doi:10.58680/ccc2023752280
  33. Toward Disruptive Agency
    Abstract

    We take up disruption in this article to consider what sustained attention to disruption and its relationship to agency can bring to scholars and educators. We do so by revealing the ideological commitments, relationships, and labor that make disruption possible and valuable. We also look to Indigenous studies and new materialism to explore matter and ethical responsibilities at the interstices of rhetorical practice and work. From this, we propose a theory of disruptive agency that seeks to understand how disruptions emerge and how they can be rhetorically engaged for progressive change.

    doi:10.58680/ccc2023752389

November 2023

  1. Kenneth Burke’s Theory of Attention: Homo Symbolicus’ Experiential Poetics
    Abstract

    David Landes, Duke University 11 November 2023 Abstract In light of cross-disciplinary interest in rethinking the conceptions of attention and attention economy, this paper conducts an archeology of Kenneth Burke’s concepts in order to construct a theory of attention implicit in his work. First, I overview key parts of rhetorical studies calling for rethinking the idea of attention. Then, I read Burke’s concepts for their implicit attentional aspects and implications. These findings are collected, listed into a glossary, and extrapolated into an account of Burkean attention, which I call “symbol-formed attention” to complement the reigning empirical theories of attention problematically borrowed from the sciences. I conclude by suggesting how Burke provides a rhetorical idea of “attention” as a terministic screen adaptively reconfigurable to situation and strategy. What would it mean to conceive “attention” rhetorically? Terms considered “psychological” have been reinterpreted to recover their elided rhetorical processes: Oakley’s rhetorical conception of cognition (Oakley) , Goffman’s rhetorically performed self (Goffman) , Gross’s rhetorical publicness of emotion (Gross) , Billig’s rhetorical argumentation that constitutes psychology (Billig) , and rhetorical studies’ formulation of public memory (Phillips et al.; Dickinson et al.) . Such projects “rhetoricize” the psychological by explicating implicit rhetoricalities and by reframing concepts of mechanistic motion into socialized action. In their rhetorical interpretation, these terms—cognition, self, emotion, social psychology, and memory—are terministic screens attuned to discursive purposes. Rhetoricizing scientized terms is one of dramatism’s imperatives. Dramatism provisions our vigilance to round out reductive terms, animate action in motion, and de-mechanize accounts of human motive in the face of homo symbolicus’ catastrophic inclinations. The salience of “attention” as a crisis term and as an inherency…

  2. Beyond Biomedicine
    Abstract

    Fourteen women of color vividly illustrate their experiences of culinary spaces circa 2015 in the zine Women of Color #11: Food and Family History (hereafter WOC11). WOC11 reveals how rituals surrounding food function as vital moments for healing someone’s psyche, soul, and body. Yet, the biomedical framework for health frequently reduces eating to physiological topics like weighing the right amount. By taking us beyond biomedicine, this article examines how food practices promote wellness linked with feelings and the body. I argue that WOC11 illustrates vernacular forms of care by naming violent processes of alienation in Western foodways and commemorating food practices that encourage wellness for the zinesters’ selves, families, and communities. Scholars in rhetoric of health and medicine (RHM), the argument concludes, need to expand where and what is studied by thinking about health as physical, emotional, and spiritual wellness; such topics orient the field toward the lived realities of violence and care.

    doi:10.5744/rhm.2023.3003
  3. A Dialogue on Un/Precendented Pandemic Rhetorics
    Abstract

    Inspired by conversations at the 2021 Rhetoric Society of America Institute workshop on Pandemic Rhetoric(s), this dialogue assembles graduate student, early-, mid-career, and established rhetoric of health and medicine (RHM) and critical health communication scholars to discuss a keyword that has structured political, social, and biomedical thinking about COVID-19: un/precedented. In identifying un/precedented as an organizing temporal rhetoric for the pandemic, we interrogate how recurrent appeals to the pandemic’s novelty both allow for and limit our capacities to meet the pandemic’s tremendous exigencies head-on. Leveraging our unique scholarly and community commitments, we theorize how un/precedentedness 1) becomes complicit in government inaction, 2) (re)asserts conceptual and literal borders, 3) justifies state and national public health mandates, and 4) obscures other historical and contemporary pandemics. We conclude by offering possibilities for interdisciplinary and longitudinal research into the far-reaching effects of contagious disease.

    doi:10.5744/rhm.2023.3005
  4. Regulatory Rhetoric and Mediated Health Narratives
    Abstract

    During the summer of 1962, news media brought the issue of drug regulation to the public’s attention in a pivotal way when broadcasting journalists reported on Sherri Chessen Finkbine’s decision to terminate her pregnancy after taking sleeping pills containing thalidomide in her first trimester. In this analysis, I draw from New York Times and Arizona Republic coverage of Finkbine’s legal case to demonstrate how the media coverage surrounding Finkbine’s story supported through discursive justification the extensive regulation of women’s bodies in subsequent legislative initiatives. I argue that three argumentative warrants dominated the mediated narratives put forward by this coverage to situate women as: (1) inconsistent and hysterical; (2) overtly dependent on others for guidance and support; and (3) incapable of providing concrete cautionary counsel. Ultimately, I argue that these specific, mediated warrants functioned to define and contextualize regulation and regulatory discourse in the context of women’s health in the years to follow, including the U.S. Supreme Court’s ruling overturning Roe v. Wade in the twenty-first century.

    doi:10.5744/rhm.2023.3004
  5. Lingering Reverberations and/as Challenges in the Rhetoric of Health and Medicine
    Abstract

    Editors' Introduction to vol. 6 issue 3

    doi:10.5744/rhm.2023.3001