This article provides a short history of the continuing issues that modern technical communication and technical communication faculty face. It discusses the first texts and many of the early pedag...

As technology continues to become more ubiquitous and touches almost every aspect of the composing process, students and teachers are faced with new means to make writing a multimodal experience. This article embraces the emerging sector of wearable technology, presenting wearable writing strategies that would reimagine composition pedagogy. Specifically, the article introduces Google Glass and explores its affordances in reframing student peer-review activities. To do so, the author presents a brief overview of wearables and writing technology, a case study of how the author deployed Google Glass in a first-year writing course, and a set of tips for using wearable technology in general and technical writing courses.

Image-based research conducted on and by research participants holds promise to extend participatory studies in technical communication by delivering research techniques that have been used for Policy Research in Public Health and other areas of participatory research (e.g., community-based participatory research). Even though they can expand policy (or even user design work), the use of participants’ images is not without challenges. The article discusses those challenges and suggests practices that stabilize the research logistically, relationally, and thematically; it also presents the approach as attractive for use in arenas that reward scrutiny even though they have traditionally been difficult to study.

This article reexamines Henry’s 2006 proposal for training technical communicators as “discourse workers,” as a solution within a certain postmodern problematic, in which changing economic conditions in the late 1990s and early 2000s made workers vulnerable to exploitation, outsourcing, and layoffs. Henry used postmodern and critical theory to describe discourse as a medium of leverage for enabling workers to define new workplace agencies. Even though Henry’s discourse worker is an appealing concept buttressed by solid theory, it did not become a widely implemented model for pedagogy or workplace practice. To reexamine Henry’s concept, the authors exchange late 20th-century postmodern theory for the more recent articulation of “post-postmodern” theory proposed by Nealon and explore the implications of swapping out the postmodern puzzle piece for a post-postmodern puzzle piece in Henry’s formulation of the discourse worker.

Alibaba’s Graphic Media (GM) is the first and only Internet content source that uses infographics to educate Chinese e-commerce merchants. This study investigates target audiences’ attitudes toward GM infographics. Two focus groups perceived GM as a practical information source that aided them in decision making and daily business operations. They preferred viewing graphics to texts and particularly favored statistical graphics. They also identified issues with viewing GM infographics on mobile devices. Based on the study’s findings, the author proposes three areas that communicators can address when designing infographics in similar contexts: content, usability, and overall visual appeal.

Research problem: Although labor statistics document a steady rise in contract, contingent, and entrepreneurial labor, knowledge about the professional communication practices that build and sustain independent careers in the field of technical communication (TC) largely emerges from broad survey analysis, cultural/social critiques, or individual anecdotes. From these statistics and stories, we already know that independent technical communicators face challenges ranging from legal issues to establishing marketing visibility when they start and maintain businesses. Drawing on thick qualitative description from semistructured interviews, this article responds to the need for more systematic research tracing the networking practices, technologies, and relationships that enable entrepreneurial work. Research question: How do established individual entrepreneurs in TC describe the social relationships, networking practices, and networking technologies that shape their careers over time? Literature review: This project extends prior research at the intersections of entrepreneurship, technical communication, and social networks. Entrepreneurial studies research indicates that strong social ties and embeddedness influence venture performance; however, systematic scholarship on the networks or networking practices of independent or entrepreneurial technical communication practice has been limited. Methodology: The project used semistructured interviews to analyze the professional communication practices of eight technical communicators with considerable experience working independently as consultants or small-business owners. We used an online search to identify experienced entrepreneurs in the interdisciplinary field of technical communication. After recruiting participants via email, we conducted semistructured interviews to gather employment narratives, while prompting participants to share information about career-relevant ties, networking practices, and networking technologies. We then analyzed data through two iterative qualitative coding passes. Results and conclusions: Our participants, made up of experienced TC entrepreneurs, have used networking over at least two decades to advance personal business outcomes and evolve technical communication as a field and profession. Findings detail how networking is central to professional social knowledge construction, as TC entrepreneurs establish transactional contact with others, practice learning, and enact exponential reputation-building that addresses the isolation of working outside traditional organizations. Since this is a qualitative study based on self-report, the results are not generalizable but provide a foundation for future larger-scale research building from these qualitative themes.

This book aims to develop a new conception of creative industries, a term largely associated with the aggregated economic activity of artists. Hartley, Wen, and Li expand the scope of creative industries by defining creativity as newness of any variety and arguing that newness emerges from groups communicating with each other. This wide definition of creative industries invites scholars of entrepreneurship communication and technical communication to join the multidisciplinary conversation on the creative industries. The authors’ very distributed understanding of creativity raises interesting questions, allows for the study of large-scale phenomena, and leaves open questions of precarity and devalued expertise.

Background: Entrepreneurship has undergone significant transformations in the past decade due to crowd-based models of innovation and the increasing popularity of crowdfunding. Crowdfunding provides an alternative to the way entrepreneurs traditionally raise start-up and operational funds for a venture. Moreover, with crowdfunding platforms, citizens and communities are increasingly able to engage in entrepreneurial work not only for profit but also to address social and civic problems. Problem: Given the expanding boundaries of entrepreneurship, it is increasingly important for professional and technical communication teachers to prepare students to be ethical entrepreneurs and embody a widening array of rhetorical skills. Our teaching case addresses the question of how we might incorporate new and emerging forms of entrepreneurship, such as crowdfunding, into the professional and technical communication classroom in ways that foreground the social, civic, and ethical dimensions of that work. Situating the case: To address this question, we first situate our teaching case in relevant literature from professional and technical communication and social entrepreneurship, and then compare it with similar cases of crowdfunding being used for educational purposes. How the case was studied: We describe what we observed before, during, and after teaching a project structured thematically around civic crowdfunding. We had two sources of data: (1) a collection of teaching materials, including syllabi, day-to-day lesson plans, project prompts, in-class activities, correspondence between instructors, and informal teaching logs used to record impromptu reflections throughout the course of the semester; and (2) the civic crowdfunding project materials produced by students. About the case: Two distinct but related problems have motivated the development of this teaching case: (1) the context of 21st-century entrepreneurship has rapidly changed as a result of new approaches, including crowdfunding; (2) this shift has also led to an increased emphasis on civic and social matters of concern, which have increasingly become more important in contemporary business models. Ultimately, we seek to understand how entrepreneurial writing projects can meld commercial and financial motivations with civic exigencies, direct participation, and stakeholder engagement. As such, this civic crowdfunding sequence takes place over two phases: (1) students conducted primary and secondary research on a local problem or exigency and used this as evidence for a white paper and a project proposal; (2) students developed a feasible solution to this problem which then formed the basis for crowdfunding campaign materials, including a Kickstarter page, campaign video, and branding materials. Results: Our results focus on two projects that clearly foreground a social and civic mission; we point to these two projects not as perfect examples, but rather as illustrative cases of how students engaged crowdfunding as a form of civic entrepreneurship. Conclusions: Our teaching case has demonstrated the need to prepare students not only to pitch venture ideas for a small audience of investors, but also to consider how to identify and frame problems, construct stories about these problems as pressing matters of concern and, ultimately, develop ethical relationships with stakeholders and increasingly diverse investors.

An instructional note on foregrounding rhetoric across the curriculum to convey the rigor of professional and technical writing and assist instructors in claiming pedagogical ethos in a course that spans many disciplines.

Borrowing from rhetorically based theories of usability, this article offers an invention tactic designed to help students understand how mundane features of everyday dwelling places have significant impacts on their educational experiences. Additionally, the offered tactic helps students understand how to craft rhetorical critiques in contexts inside and outside academia.

In this special journal issue, we explore the turn toward human-centered design (HCD) in research and higher education. We begin with a discussion of how HCD emerged in scholarly work at the edges of our field in places such as design, psychology, art, and engineering. Following this, we consider how an HCD perspective is manifesting itself in academic programs in different institutional contexts. We then discuss how this trend is further illustrated by the transformation of our department at the University of Washington, which shifted from being the Department of Technical Communication to becoming the Department of Human Centered Design and Engineering. Finally, we discuss the work of a group of researchers who contributed articles to this special issue. Each of these articles offers a perspective from someone within our field about how an HCD perspective has influenced their thinking and research.

Human-centered design expands the context and reach of the work of technical communicators and provides an opportunity to investigate and advocate for the needs of vulnerable populations. This article summarizes and contributes to the conversation about social justice occurring in both technical communication and design. Using a variety of qualitative methods as a type of design ethnography, this article shares findings from a study that investigated the experiences of homeless bus riders. The study findings provide an opportunity to examine the design of information and communication technologies and changes to policies that impact vulnerable populations. The article discusses the implications of an advocacy perspective for technical communicators practicing human-centered design and their role and opportunity to bring about socially responsible design.

Major trends, such as outsourcing and offshoring, and field-specific factors, such as the advent of content management systems, have fundamentally changed technical communication in recent years. These changes have been widely discussed in the literature of the field, and this article traces their impact on technical communicators in Finland, a high-cost country where downturns in the export industry and the downsizing of major employers are currently coinciding. Through the framework of activity theory, the article looks at the historical changes in the industry as sources of tension and contradictions that need to be understood in order to support professionals in the industry. With the help of interview data, the authors explore the tensions experienced by technical communication professionals in the face of such changes. This analysis leads to the formulation of a hypothesis of historical contradictions currently at play in the field of technical communication. Developmental potentials stemming from these contradictions are outlined as potential ways forward for technical communicators who notice similar tensions in their own environments.

This article presents an antenarrative of the field of technical and professional communication. Part methodology and part practice, an antenarrative allows the work of the field to be reseen, forges new paths forward, and emboldens the field’s objectives to unabashedly embrace social justice and inclusivity as part of its core narrative. The authors present a heuristic that can usefully extend the pursuit of inclusivity in technical and professional communication.

This article presents an experimental pedagogical framework for providing technical professionals with practice on writing skills focusing on the development of their metacognitive rhetorical awareness. The article outlines the theoretical foundation that led to the development of the framework, followed by a report of a pilot study involving information technology professionals in a global setting using an online learning environment that was designed based on the framework.

In the fields of rhetoric, composition, technical communication, communication studies, writing studies, and iterations of similar related fields, disciplinary boundary-marking has provided ongoing...

This qualitative study compares how technical communicators (TCs) and subject matter experts (SMEs) characterize the role and value of the TC. Seven TCs and eight SMEs participated in an investigation of the similarities and differences between the perceptions of these two groups. Key findings are that SMEs perceive of TCs as investigators, educators, and relationship builders; TCs talk about themselves in terms of investigators, interpreters, and audience advocates; and TCs are often uncomfortable discussing their value.

Correspondence analysis is a statistical method that allows researchers to explore relationships among complex categorical variables. This paper will provide researchers with the theoretical and practical foundations for understanding and applying correspondence analysis to their own research agendas. Problem: Technical communicators use a variety of research methods and collect a variety of types of data. Of particular interest to technical communicators is categorical data, or data that are not traditionally quantitative. For instance, technical communicators often collect and analyze language data from a variety of texts. Analyzing this type of data can be difficult using traditional statistical methods. Key concepts: Variable types, a priori versus exploratory research designs, contingency tables, and data visualization are central to understanding the foundations of correspondence analysis. Key lessons: To conduct correspondence analysis, a researcher must walk through a series of steps including: (1) determining whether correspondence analysis is appropriate, (2) choosing a statistical software package, (3) running the correspondence analysis, and (4) interpreting and applying the results. Implications for practice: While correspondence analysis provides many useful insights into categorical data, a researcher must consider several things when deciding to use correspondence analysis. These include the potential to misinterpret and misapply the results of a correspondence analysis.

Background: This case study examines how users of varied experience levels interact with an open-access content-management system (CMS) that lacks managed leadership. In particular, this case study compared how experienced and new users performed at a variety of tasks in a nonprofit community wiki to evaluate skill acquisition and possible skill loss. Research questions: (1) Do experienced users make more use of CMS features (templates, tags, hyperlinks) than new users, even without instruction? (2) Where do experienced and new users differ in successful task completion in the wiki? Situating the case: A number of content-management evaluations have utilized usability as a key method for evaluating user experience. In addition, Wikipedia has been a frequent target of investigation. This study looks to expand the crowd-sourced wikis evaluated in this manner. Methodology: This case study started with a series of interviews to determine how users expected to use the community wiki. After the interviews, 10 users (5 new and 5 experienced) were evaluated for this study, each performing 6 tasks. About the case: This study looked at the initial installation of a local community wiki system. The system is a CMS designed for use by municipal territories to create crowd-sourced wikis capable of preserving knowledge that would not traditionally fit in Wikipedia entries. Conclusions: Users who maintained sufficient interest in the wiki to become experienced wiki users developed a number of core skills even without organizational support, though new users demonstrated a steep skill deficit. However, new users actually demonstrated a greater capacity to highlight incompleteness of information within the wiki than experienced users in one key task.

Background: Environmental impact studies often enlist professional communicators to develop and implement public engagement plans and processes. However, few detailed reports of these public engagement plans exist in either scholarly venues or government reports. This case reviews one public engagement project in transportation planning as implemented by one professional communications firm. Research questions: 1) What communication and engagement strategies do the consultants employ in their public engagement process? 2) How do professional communicators design engagement for diverse citizen groups? Situating the case: A number of cases have revealed the ways professional and technical communicators integrate participatory or user-centered design strategies in public engagement projects. These cases suggest that professional and technical communicators are uniquely positioned to develop ethical and effective public engagement plans for environmental impact studies. Professional and technical communicators are further prepared for this work because of their knowledge about theories of intercultural communication and rhetorical theories of delivery. Methodology: This case was studied over the course of 1.5 years using qualitative research methods, including observations, interviews, and textual analysis. About the case: This case reviews the work of one particular public engagement firm, VTC Communications, as they planned and implemented public engagement in one environmental impact study. This environmental impact study team was tasked with determining the best way to accommodate the increase in rail traffic the city anticipated with the development of the high-speed rail. The public's input was needed to fulfill environmental impact statement (EIS) requirements and to fully understand the community concerns regarding the increased traffic, noise, vibrations, and family/business displacements. VTC Communications was hired to conduct this portion of the environmental impact study, and their work included the development of a range of deliverables and events. Conclusions: This case provides an overview of the process of developing public engagement plans, the deliverables designed, as well as the key goals that guided the development of public engagement. My case suggests that effective public engagement can address intercultural concerns by developing projects that are adaptable, multimodal, and dialogic.

Recently, research into the intersection of computer games and technical writing has been increasing, with more conference presentations and publications interrogating communication within the comp...

This article examines the framing of the designer’s role in game development in textbooks published and circulated over the past decade. The authors investigate the discursive ways coding is downplayed within game design texts as a means of promoting design as a form of creative expression. This speaks to ongoing tension in the games industry of coding and technology versus art. The authors argue that, in their presentation of game design, leading textbooks attempt to frame the field as one of artistry and technical practice, presenting game design as a type of technical communication. The authors ultimately consider the potential and pitfalls of considering game design as a technical communication field and suggest that this framing presents lens for considering the recently professionalized field.

Using a move-strategy genre analysis of 180 video game user reviews posted to six websites, this article describes typical characteristics of the genre as well as significant variations in genre construction. By creating new audiences and purposes for the genre, emerging genre variants have opened critical debates within the user community about genre change. Ultimately, the author argues that tracing genre variations could have implications for how technical communication scholars and practitioners support the needs and goals of user-generated genres.

This study examines the discourse style of managers, developers, engineers, and artists working for an independent game development studio. Fourteen employees were interviewed, and then the results were coded and analyzed using an exploratory, single-case case study methodology. The authors argue that the texts, tactics, and technologies used by these professionals reveal insights into the practical, outcome-oriented dimensions of technical communication within the games industry as well as deeper cultural characteristics of this community.

In this article, I argue that remote technical communicators increasingly encounter problems with making their work visible to others. This article offers a methodology to help remote workers and technical communication researchers locate how problems of visibility emerge from complex and local relations among people, places, and things.

This article argues for the need for a social justice approach to technical communication research and pedagogy. Given previous calls by scholars in technical and professional communication (TPC) for an attention to diversity, inclusion, and equality, the author examines the place and purpose of social justice in TPC and provides useful approaches for promoting a more genuine and critical interrogation of how work in TPC impacts the human experience.

This article considers how issues of power and legitimacy in technical communication are connected to clearly defining what a technical communicator does. An articulation of what technical communicators do can grant the field power in presenting a united front to employers with respect to the value technical communicators bring to the workplace. So as to leverage the power and legitimacy associated with articulating what technical communicators do, this article reviews and revises the Bureau of Labor Statistics Occupational Outlook Handbook (OOH)’s definition of technical communicator. To effectively revise the OOH’s definition, this article reviews academic and practitioner scholarship in technical communication and the administration of technical and professional writing programs. It demonstrates that concerns about practical skills, conceptual skills, and flexibility are related to legitimacy and power. These concerns can be used as criteria to evaluate and revise the OOH’s definition of technical communicator. In closing, the article discusses the benefits associated with the revised definition and how these benefits are related to issues of power and legitimacy in the field.

Advances in digital media have made an impact on traditional rhetorical culture, thus shifting expectations and norms associated with orality and public presentation. Technology, entertainment, and design (TED) talks represent a new genre of presentation characteristic of Jamieson’s notion of electronic eloquence in that presenters weave together an engaging narrative complete with a strong visual presence. This study applies Bandura’s social cognitive learning theory to explore how students make sense of TED talks. Students responded to two questionnaires in two different classes: a basic public speaking course and a technical communication course. The results suggest that students learn vicariously through viewing mediated presentations, thus shaping their view of public speaking as a coproduced, networked, and engaging narrative. The authors offer recommendations for communication practitioners related to electronic eloquence and the rhetorical tradition.

This article examines the oral communication training that took place in Eloqi, a virtual language-learning community. Eloqi (a pseudonym) was a for-profit start-up that built and operated a proprietary Web-based, voice-enabled platform connecting English-language learners in China with trainers in the United States. While it existed, Eloqi’s unique platform was used to deliver short, one-on-one lessons designed to improve students’ oral English communication skills. Using the ethnography of communication and speech codes theory, a theoretical–methodological approach, the author presents an analysis of the speech code, or code of communicative conduct, employed at Eloqi. This code of English logic, which Eloqi’s community members associated with native English speech, comprised six locally defined rules for oral English speech; namely, speech had to be organized, succinct, spontaneously composed rather than rehearsed, original and honest, proactively improved, and positive. This article discusses the significance of this code, particularly as it pertains to cultural communication, and concludes with some implications for researchers and practitioners in business and technical communication.

Teaching problem: Immersive pedagogies-including real-world or client-based projects, case studies, and simulations-have long been used to encourage student problem-solving, analytical thinking, and teamwork in professional communication. Building a connection to the real world has real challenges, however, for both instructors and students. How can we better prepare students for their future careers in our technical communication courses? Situating the case: This paper draws on three areas in the literature to situate the Arisoph case study: First, we discuss the work that has been done with client-based projects and the problems and challenges researchers have found with incorporating these projects into the classroom. Second, we discuss a newer model of workplace simulations, particularly focusing on the work done by Fisher and Russell. Third, we discuss the psychological theories of attribution and reattribution, which provided a foundation for our development of the Arisoph case study. How this case was studied: This paper describes the development of the Arisoph case study, an online client-based simulation course designed for engineering students to learn and practice technical communication. Course development and collection of instructor and student responses took place from 2010 to 2014. About the case: This paper details the development and implementation of the Arisoph case study, which brought the workplace realities of a variety of engineering professions into a classroom filled with engineering majors. The Arisoph simulation was designed to manage student attribution and reattribution, particularly to help engineering students connect the principles and skills learned in technical communication courses with their future careers. The Arisoph case study is a full-semester simulation, where students apply for work in a fictional company and fulfill different roles on professional teams. Each assignment during the semester is situated in the context of the simulation. The major projects for the simulation, however, come from a real client in the engineering field. This unique combination of simulation and client-based projects provides students with greater opportunities for successful reattribution. Conclusions: Initial student reactions to the course show an increased understanding of workplace communication and a greater motivation to produce the best possible product for the client. We hope that long-term studies will show significant carryover of those attitudes into students' careers.

Research problem: Increasingly, professional and technical communicators analyze, synthesize, and respond to user-generated content, including online consumer reviews of products, as the influence of user-generated content on consumers' purchasing decisions grows. But product reviews vary in the degree to which people perceive them to be credible. Research questions: (1) To what extent does a product review's environment-a retailer or brand site-affect review users' ratings of that review's credibility? (2) To what extent does review valence (positive versus negative) affect review users' ratings of review credibility? (3) What is the strength of the relationship among credibility and its two main components, trustworthiness and expertise? Literature review: Recent research has made clear the spread and the influence of user-generated comments and, thus, the need for sophistication in handling it. Review credibility has two main components: trustworthiness (which equates to honesty or sincerity) and expertise (which equates to accuracy). Prior research also shows the effects of valence (positivity or negativity) in reviews, noting that negative reviews have more influence than positive reviews on readers' perceptions of review credibility and purchasing decisions. Methodology: We tested the effect of a consumer review's environment (brand or retailer site) and the effect of review valence (positive or negative) on the perceived credibility of that review, as well the degree of correlation among credibility, trustworthiness, and expertise. Through an online survey, we exposed respondents to the same review text with different star ratings (4-star and 2-star) in two types of sites: brand and retailer. We asked participants to evaluate the review's credibility, trustworthiness, and expertise. In half of the exposures, participants evaluated a review in the site of a high-credibility company (Apple or Amazon), and in the other half of exposures, participants evaluated a review in the site of a midlevel-credibility company (Dell or Walmart). Results and conclusions: Credibility strongly correlated with both trustworthiness and expertise. Participants rated 4-star reviews as more credible than 2-star reviews on high-credibility sites, but star ratings had no impact on midlevel credibility sites. We found no difference between ratings of reviews displayed on brand and retailer sites for midlevel-credibility companies but a small difference between reviews displayed on brand and retailer sites for high-credibility companies. Professional communicators should attend to reviews posted both to retailer and brand sites. Conclusions: Professional communicators charged with managing user-generated content need not spend resources on channeling it into retailer and other independent review site environments as opposed to brand site environments. Our findings indicate that professional communicators looking to identify credible reviews should attend to review valence, or the positivity or negativity of a review. When managing user-generated product reviews, they should try to make credible content more noticeable to review users.

Research problem: In Ireland, technical communication has developed as an academic and occupational field since the late 20th century. Research on the field in Ireland is limited. Research questions: (1) To what extent do technical communicators in Ireland operate as a community of practice? (2) What steps are Irish technical communicators taking toward professionalization? Literature review: This study uses a theoretical framework that combines symbolic interactionism and communities of practice theories. While traditional professionalization theory uses a structural functionalist approach to the study of occupations, characterizing disciplines as professions depending on whether they meet certain traits (including autonomy, market closure, license to practice, and service orientation), symbolic interactionism prioritizes interactions among individuals. In this sense, it overlaps with the concerns of communities of practice. A community of practice involves a group of people working together, and creating meaning through their interactions. Studying an occupation through this lens foregrounds individual and community identity, and how that is formed and informed by work. Methodology: Mixed methods-a survey, focus groups, and interviews-were used to explore Irish technical communicators' perceptions of aspects of their field: practice, education, value and status, and professional and community structures. Results: The findings indicate that Irish technical communicators exhibit traits of communities of practice (such as joint enterprise and shared repertoires). They also identify with their job title and practice. A key finding is that some Irish technical communicators have a keen appetite for community involvement. This enthusiasm notwithstanding, barriers to professionalization include low visibility of the role in Ireland, limited evidence of professionalizing activity, and the potential for career stagnation.

This article explores textual curation as a conceptualization of authorship and composition within large information structures that is heavily based on the canon of arrangement. This work is often undertaken through distributed collaboration, thus complicating traditional conceptions of authorial attribution and agency. Central curatorial processes include critical recomposition of prior texts along with the development of small and often invisible textual elements such as architecture, metadata, and strategic links. I offer a grounded definition of textual curation that draws from traditional curatorial fields such as Museum Studies and Library Science as well as Writing Studies’ own subfield of Technical Communication, which focuses heavily on recomposed, collaboratively produced texts. Selected Wikipedia articles serve as case studies for examining live curatorial work in open, collaborative environments.

Technical communication scholars have tended to treat uncertainty as a lack of certainty rather than as a diverse range of strategies for talking about risk. This review employs Goodnight’s argument spheres to comprehend treatments of uncertainty in technical communication and closely related fields. The advantages of such an approach are demonstrated via a reanalysis of a recent risk communication study. The review finishes by identifying hybrid forums as productive sites for future research.

This article examines how 18th-century technical communicators used spectacular science displays to critique audiences’ existing knowledge and advocate for alternative perspectives and technical practices. In addition to using disruptive rhetorical strategies such as amplification and contrary opposition, historical technical communicators heightened the wonder of their displays by disrupting audience expectations for the extended material and social scenes, including the objects, spaces, bodies, and cultural performances like gender that surrounded the demonstrations.

This article examines illustrations in two medical texts written in China’s Northern Song dynasty. Compared with medical books produced in previous dynasties, these two texts incorporated more illustrations with enhanced beauty and usability. These visual features, I argue, carried rhetorical attributes that helped these texts negotiate their way into printing, circulation, and becoming canonical in their own genres. At the same time, they also facilitated efficient and accurate reading through reduced visual clutter and enhanced accuracy, and thus appealed to both the elite and the public readership. The article reviews these visual strategies and their implication for technical communication today.

Drawing from the author’s experience teaching online technical communication courses with an embedded service-learning component, this essay opens the discussion to the potential problems involved in designing online service-learning courses and provides practical approaches to integrating service learning into online coursework. The essay addresses specifically those classrooms where students may be required to develop or find their own service opportunities, whether those opportunities are within their community, on the college or university campus, or in another community. The essay argues by implementing service learning into online classrooms and requiring students to locate their own agencies, students not only build a greater sense of civic engagement because they are working with agencies whose missions they support, but also they develop a greater sense of responsibility for their own education and the coursework they undertake.

This article describes how a special kind of academe–industry collaboration—based on a joint appointment agreement between a university and an industry site—was set up, promoted, and experienced by a professor of technical communication and his student interns. To illustrate the nature and value of this kind of collaboration, the article discusses several of the professor’s research projects, and the teaching scenario connected with this collaboration, as well as the experience of the student interns. The keys to success for such an exchange are to (a) create a clearly structured agreement that is easy for both parties to implement within their respective institutions, (b) promote the agreement to administrators and employees at both institutions, and (c) launch into the exchange with enthusiasm for learning, networking, and finding research projects.

Background: This teaching case describes the evolution of a course on content strategy aimed at advanced undergraduates and graduate students in the digital and professional writing programs at Michigan State University. The course has gone through three major shifts to reflect corresponding shifts in focus among professional and technical communicators: from developing content for the World Wide Web (original focus) to single sourcing; from single-sourcing to Enterprise Content Management Systems (ECMS), and from ECMS to content strategy. The case primarily focuses on the most recent shift. Research questions: How can a course on content strategy be useful to both advanced undergraduates preparing to enter the job market in industry and graduate students interested in learning theories in technical communication? In turn, how can a course on content strategy reflect current practices in industry while maintaining grounding for the course in academic research? Situating the case: Three emerging themes relevant to teaching content strategy emerge in the literature. The first is the role of the content strategist as an Editor-in-Chief, who creates a repeatable system for designing and managing all aspects of a website [1, 2, 3]. The second is the need to develop strategies for addressing stakeholders, especially clients and users, whose goals are to learn more about why they should invest in an organization and its broader vision. The third is adapting content for reuse, which involves designing content that can be easily accessed through various platforms and formats. How the case was studied: This is an experience report by the four faculty members who, together, have taught every section of the course in the last 15 years. Two of the instructors also participated in the course as students. About the case: The most recent version of the course is a one-term course that teaches theory and best practices for managing dynamic and distributed web content, while also incorporating assignments that help students practice content strategies with real clients. It addressed these issues with the previous version that focused on content management by collaborating with industry practitioners to help students understand the real-world implications of developing strategies for and creating web content with clients and organizations. It specifically addresses three themes identified from the literature-emphasizing the role of the content strategist as an Editor-in-Chief, differentiating the needs of clients and users, and designing for reuse. Course assignments include a landscape analysis of content-management systems and strategies used by various companies, designing content templates for specific clients, and developing a content strategy for a client selected by student groups. Key issues to address when developing the most recent version of the course included creating a course that was useful to graduate and undergraduate students aiming to enter content strategy professions, developing a balance between theory and practice in course readings and assignments, and revising a course to reflect current industry demands for skills in content strategy. Results: Anecdotal evidence from students is that the course was successful and acts as a defacto capstone for the program. Through their course evaluations and unsolicited follow-up emails, students exiting the most recent version of this course became valuable assets who help organizations develop big-picture strategies for adaptable content to be shared through various platforms. Conclusion: A course on content strategy that incorporates current industry perspectives helps graduate and undergraduate professional writing students become more adequately prepared for their future professions working with organizations.

The papers in this special section focus on effective content strategies. As a unifying vision and action plan, content strategy brings together various specialized writing communities, including professional and technical communication, marketing communication, and web development, ideally breaking disciplinary silos and biases and promoting convergence of these four key dimensions of practice Component content management—an interdisciplinary area of practice that focuses on creating and managing information as small components rather than documents has brought significant changes to professional and technical communication work since 2008. One major change is the move toward integrating organizational and user-generated content as well as disciplines and departments, expertise and roles, and business processes and tools. As stakeholders with various backgrounds across organizational units increasingly work together to create and publish content components, they need a unifying approach that fulfills business goals, organization requirements, and user needs. Content strategy has been proposed as that unifying approach.

Research problem: This study investigates the phenomenon of user-generated content strategy in an open-source, wiki-based content-management system (CMS) for the repair of technological devices (http://ifixit.com). By “user-generated content strategy,” we mean processes for developing systems for producing, moderating, and encouraging user-generated content. Research questions: (1) What strategies, or holistic means of organizing content, are used to manage repair manual content via an open-source, wiki-based content-management system that relies on content generated by a wide variety of users? (2) What content rules, or logical premises for how and where content is developed, emerge from a qualitative case study of such a CMS? Literature review: Though a wealth of empirical research has been conducted into user-generated content, few studies have focused on the explicit strategies employed by organizations to develop and encourage such content. At the same time, several recent calls by researchers in both academia and industry have indicated a need for such content models. Some of the challenges these thinkers have noted with creating user-generated content strategies include the difficulty of maintaining a consistent strategy across content generated by users who don't necessarily understand what strategies are in place, as well as maintaining a modicum of quality assurance without squelching user participation. Methodology: We conducted a content audit of iFixit's main educational initiative, the Technical Writing Project (http://edu.ifixit.com) to identify strategies iFixit uses to organize content in this initiative. iFixit is an open-source wiki to help users repair their own devices. We supplemented the audit with interviews with student participants in the project and iFixit technical writing staff to find out what technologies and other affordances affected users of the iFixit Technical Writing Project. Results and conclusions: The main user-generated content strategies used by iFixit include allowing users a wide range of means to participate (such as posting comments or developing their own repair guides), using a content moderation queue (or simple interface for seeing all updates to the wiki), ensuring quality assurance of all repair guide content through redundancy (such as making sure experienced users vetted every published guide), and staging (or arranging information in a linear sequence) information in a multimodal fashion (using multiple modes of communication to reinforce the same information). Such strategies represent a commitment by iFixit to opening up practices that are central to creating content, such as repair documentation, to any interested internet user. Lessons for organizations who wish to encourage user-generated content include developing strategies that protect users from the worst consequences of their actions, that encourage participation, and that allow for experienced users to vet new content.

Research problem: Content strategy, whether narrowly focused on the production of web-based materials for customers or managing the data, information, and documentation of an entire enterprise, has become the latest in a series of movements and methods that have sought to improve the integration of professional and technical communication with the marketing, training, and business processes of organizations. Research questions: How is content strategy defined and described in professional and scholarly literature? What do these definitions and descriptions suggest about the direction of the field of professional and technical communication? Literature review: The theoretical foundation of this study is Classical Rhetorical theory which, for thousands of years, has provided critical methods and vocabularies for the analysis of discourse; my purpose in using it here is to rely on a consistent lens that has served professional and technical communicators well. Classical rhetorical principles can give us useful insight into content strategy, the latest in a series of movements that have captured the attention of professional and technical communicators because they have promised to expand the scope of the work and move the work from the fringes of organizational activity to the center. Previous movements include knowledge management, single sourcing, and content management. Methodology: Because content strategy is an emerging area, I conducted an integrative literature review to characterize this emerging field. This involved a systematic search of peer-reviewed and professional literature on content strategy that met specific qualifications, reading and collecting information from each source about its answers to the research question and its authorship, and analyzing those data to find patterns in them. Results and conclusions: Because only two peer-reviewed sources existed on content strategy, the majority of the literature reviewed emerged from the trade press. I survey the definitions of content and content strategy provided by this literature, and found that almost every definition uses content as part of the definition, leading to some lack of clarity in all of those definitions. But three areas of consensus exist among the definitions: that content strategy is: (a) more inclusive of the lifecycle of content (addressing the processes of creating, revising, approving, publishing, and revising material), (b) integrated with technical and business requirements, and (c) largely focused on material used by customers and, therefore, focused on marketing and support documents. It primarily focuses on traditional genres of content and overlooks emerging genres. The literature suggests that content strategy provides a pathway to make the work of technical communicators more central to organizations. But the literature offers only broad advice for doing so, with few examples (other than some specific templates, which primarily benefit those who already have experience with content strategy). The advice primarily comes from authors working in consulting firms and, as a result, might not reflect the challenges that professional and technical communicators who work internally experience.

This article examines the 2014 Sino-American University Student Digital Micro Film Competition, a collaboration developed and administered between the University of Central Florida in the United States and Shanghai University in the People's Republic of China (PRC). By using qualitative text analysis and visual content analysis to review key materials and events from this case, the researchers studied information design and cross-cultural communication practices of various aspects of the partnership. The resulting analysis reveals unique information design challenges associated with cultural differences in communication practices, visual design, and administrative style. The summary of the case and the results of the related research presented here also provide readers with information design strategies that can facilitate design practices---and the associated coordination of event planning---across different cultural groups.

Intercultural professional communication (IPC) requires a nuanced understanding of international users' interactions with technology and information. This requirement poses a distinct challenge to international communication and information designers who must overcome geographic, linguistic, and cultural barriers to understanding users as complex agents. The United Nations Development Program (UNDP) annually publishes aHuman Development Report (HDR)that contains high-quality international statistics on the regional, national, and transnational contexts in which individuals use technology and information. Thus, the HDR can serve as a resource for communication designers working in international contexts. This article presents strategies for how communication designers might use the HDR when designing materials for users in other cultures as well as use when teaching international aspects of professional writing/communication."

research-article Share on Review of "Rhetorical memory: A study of technical communication and information management by S. Whittemore", University of Chicago Press 2015 Author: Benjamin Lauren Michigan State University Michigan State UniversityView Profile Authors Info & Claims Communication Design QuarterlyVolume 4Issue 1November 2015 pp 77–80https://doi.org/10.1145/2875501.2875509Published:08 January 2016Publication History 0citation11DownloadsMetricsTotal Citations0Total Downloads11Last 12 Months2Last 6 weeks1 Get Citation AlertsNew Citation Alert added!This alert has been successfully added and will be sent to:You will be notified whenever a record that you have chosen has been cited.To manage your alert preferences, click on the button below.Manage my AlertsNew Citation Alert!Please log in to your account Save to BinderSave to BinderCreate a New BinderNameCancelCreateExport CitationPublisher SiteGet Access

Reviewed by Michael MadsonMedical University of South CarolinaSince the 1990s, technical writing has oriented itself in various ways toward globalization studies and transcultural rhetorics. A grow...

Although many technical communication teachers and programs integrate some form of service-learning pedagogy, there is a dearth of technical communication research on the silent partners of these projects: the community partners. Drawing upon research data from 14 former community partners of professional writing service-learning courses, the authors suggest that understanding community partners' own self-defined stakes in service-learning projects can challenge hyperpragmatist representations of community partners and aid us in the continued creation, management, and critical evaluation of service-learning pedagogies and curricula.