Chinese people have actively engaged in transnational and cross-cultural business activities in recent decades. Some Chinese people have moved their business activities to overseas countries, in particular, to developed countries. Some of them have migrated and settled down in a host space. About the case: This study aims to examine the identity work-in particular, the construction of a hybrid identity-and the business communication of a Chinese-Australian migrant, Jack, from the perspective of Chinese researchers. Situating the case: The communication characteristics of Chinese people are reviewed, and some factors related to identity work are examined. These interrelated strands provide a foundation for analyzing Jack's business communication and identity work in a host context. Research questions: (1) As an immigrant, how has Jack managed his identities in his business communication with self and Others during his life experience of more than 20 years in Australia? (2) Has Jack achieved a hybrid identity that enables him to switch his identities as he confronts the communication challenges of business situations? (3) What forces affect Jack's everyday business communication and identity work as a Chinese-Australian migrant in Australia? Methodology: Theories are applied to analyze anecdotes relating to the business communication and identity work of the migrant chosen for this case study. The first author is positioned as a cultural insider and ethnographer, observing, experiencing, and reflecting on some episodes in Jack's everyday business communication and identity work. The second author's informed input as an outsider to the case study provides interpretation of data and adds balance and a measure of objectivity. Results: Jack's communication with self and cultural Others is presented and analyzed to examine his complicated identity work in a host business arena. His shifting hybrid identity helps him to cross the border of his host culture and obtain privileges in business competition. These stories reveal that Jack's identity is continually changed and reconstructed as he builds social and cultural capital in his new business arena. Conclusions: This study captures characteristics of the transnational and cross-cultural business communication practices of Chinese migrants from the inside looking out, and it suggests that identity work is an ongoing and complex project, and that stereotypes should be avoided in transnational and cross-cultural business communication practices.

Research problem: Business-to-business contracts are complex communication artifacts, often considered “legal stuff” and the exclusive domain of lawyers. However, many other stakeholders without a legal background are involved in the negotiation, drafting, approval, and implementation of contracts, and their contributions are essential for successful business relationships. How can we ensure that all stakeholders in the global business context-whatever their native language or professional background-easily and accurately understand contract documents? This study suggests that integrating diagrams in contracts can result in faster and more accurate comprehension, for both native and non-native speakers of English. Literature review: We focused on the following research topics: (1) ways to integrate text and visuals to create more effective instructions, since we conceptualize contracts as a type of business instructions; (2) cognitive load theory, as it may help explain why contracts are so hard to understand and why text-visuals integration may ameliorate their understandability; (3) cognitive styles, as individual differences may affect how individuals process verbal and visual information, thus allowing us to explore the limitations of our suggested approach; (4) the English lingua franca spoken by business professionals in international settings, their needs and challenges, and the fact that pragmatic approaches are needed to ensure successful communication. Methodology: We conducted an experiment with 122 contract experts from 24 countries. The research participants were asked to complete a series of comprehension tasks regarding a contract, which was provided in either a traditional, text-only version or in a version that included diagrams as complements to the text. In addition to measuring answering speed and accuracy, we asked the participants to provide information about their educational background, mother tongue, and perceived mental effort in task completion, and to complete an object-spatial imagery and verbal questionnaire to assess their cognitive style. Conclusions: We found that integrating diagrams into contracts supports faster and more accurate comprehension; unexpectedly, legal background and different cognitive styles do not interact with this main effect. We also discovered that both native and non-native speakers of English benefit from the presence of diagrams in terms of accuracy, but that this effect is particularly strong for non-native speakers. The implication of this study is that adding diagrams to contracts can help global communicators to understand such documents more quickly and accurately. The need for well-designed contracts may open new opportunities for professional writers and information designers. Future research may also go beyond experimental evaluations: by observing this new genre of contracts in vivo, it would be possible to shed light on how contract visualizations would be perceived and interpreted in a global communication environment.

This article, the first of a two-part series, presents 13 teaching innovations debuted at the 2016 Association for Business Communication’s annual conference. The second edition of My Favorite Assignment will be published in the fall 2017 Business and Professional Communication Quarterly. Assignments include international collaborative projects, students’ professional development, fast skill-building exercises, data interpretation, event planning, and more. Additional assignment support materials—instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions, and sample student projects—are posted on these websites: http://www.businesscommunication.org/page/assignments and http://salesleadershipcenter.com/research .

Free online survey tools provide a practical learning-by-induction platform for business communication instructors interested in trying out an advanced multidisciplinary survey activity coupled with an innovative teaching design. More than just building skills in marketing, survey projects marshal a wider set of thinking and doing activities that build student competency in the interrelated disciplines of communication, consumer analysis, and research. The design and sequence of a survey-learning module are outlined as well as expected learning outcomes, assessment considerations, and suggestions for exploring the interdisciplinary opportunities that surveys afford.

Phatic refers to the rhetorical function of creating effective communication channels, keeping them open, and establishing ongoing and fruitful relationships, all of which are vital in the age of digital rhetoric, social media, and global intercultural exchange. In this realm, the professional communicator functions less as an originator of new information and more as a space designer, a facilitator of others’ online interactions, a curator of user-generated content, and a communication leader. The phatic function—especially relevant to online interactions such as virtual teamwork, intercultural communication, and user help forums—deserves significant attention as a primary purpose for professional communication.

Interest in gamification in higher education has been growing steadily in the past decade. Using games and game elements has been shown to increase student engagement, motivation, and autonomy. This article draws parallels between game elements, instructional design, and the teaching of business and professional communication. It suggests ways that teachers can incorporate game elements into their courses (or perhaps identifies ways in which readers are already doing so without realizing it). The article concludes with an example of how game elements are used in the design of an introductory business communication course.

Our aim was to explore the influence of mobile learning on students’ acquisition of conceptual knowledge of business communication, as well as on the development of their communication skills. We compared the performance of three groups of students according to the pedagogical approach that we used with them: a mobile learning group, a conventional group, and a control group. Our findings suggest that a mobile learning intervention leads to an improvement in student performance in a formal assessment and that it will also have a positive impact on learning outcomes.

This article offers both a theoretical underpinning and a case study of practice as exhibits of a more democratic community engagement praxis for rhetoric and composition educators. The case study featured in the article suggests re-positioning the importance of collaborative and democratic engagement as the cornerstone of successful community engagement work. While the case is situated in technical and professional communication, it affords an interdisciplinary representation of community engagement.

Gaining access to interdisciplinary research sites poses unique research challenges to technical and professional communication scholars and practitioners. Drawing on applied experiences in externally funded interdisciplinary research projects and scholarship about interdisciplinary research, this article describes a training protocol for preparing graduate students to understand the dynamic nature of access in interdisciplinary work as well as to develop a capacity for making a case about the value of their expertise in interdisciplinary research contexts. The authors situate the training protocol in the context of three distinct phases of case-making (individual, relational, and speculative) and note how the conditions for negotiating access vary within and across these phases. The authors conclude by describing implications to graduate students and faculty for theorizing access in this way and developing training to support graduate students’ negotiation of access in interdisciplinary work.

In an effort to expand the range of ways graduate programs prepare students to be scholars and practitioners in technical and professional communication, this article argues for a fresh direct reengagement with stories, storytelling, and narrative as valuable ways of studying and effectively producing the varied texts of the workplace. The previous call for acknowledging the value of narrative traces back almost 30 years, and story is still being used in a variety of compelling ways, even as an overt regard for narrative has not been sustained. What may be lacking is a systematic way to transform assumptions about stories as informal anecdotes into stories as data for rigorous analysis. David Boje’s antenarrative theory and method offers technical and professional communication graduate students, scholars, and practitioners just such a compelling and timely position from which to consider workplace processes and products.

Yik Yak is an anonymous, location-based social networking application that is extremely popular on college campuses across the United States. Because it is known mainly for the controversies it breeds, both scholars and professionals have largely overlooked Yik Yak's complexities and have instead focused on its more negative traits. This article discusses Yik Yak as a site for critical research, especially in the field of technical and professional communication. Yik Yak fuses physical and virtual space, places an emphasis on interactivity, and subverts traditional user hierarchies. By examining these characteristics and the posts that users generate, this article explores how Yik Yak serves as an impetus for the formation of knowledge communities---communities in which individuals work together to create and maintain collective knowledge. This article also advocates further critical study of Yik Yak communities and posits Yik Yak communication patterns have important implications for communication designers.

The identity of ‘the English writing teacher’ is increasingly important in Asia. Influenced by disciplinary and professional discourses, English teachers in this region tend to develop a monolingual orientation that leads their students towards native speaker norms. However, globalization requires a fluid, less-bounded perspective on nation, culture, and language, that is, a more multilingual orientation to English teaching. This essay argues that an historical perspective on teaching second language (L2) writing in Asia has the potential to reinvent writing teacher identity by challenging teachers’ monolingual assumptions. I will first review historical accounts of teaching L2 writing in Asia, showing that this history is multilingual and transnational. Next, drawing on historical examples related to the teaching of English writing in China, I demonstrate that Chinese students and teachers have struggled with a monolingual ideology endorsed by the state ever since English became a school subject. Recent scholarship in applied linguistics and literacy studies has suggested ways to embrace multilingualism in teaching and research. Coupled with such scholarship, historical knowledge may encourage writing teachers to construct a multilingual, transnational identity by designing teaching materials, writing tasks, and pedagogical techniques in a multilingual framework.

Technical communicators, engineers, and designers in the automotive industry, as well as researchers with expertise and interest in this book. It provides provides a framework for better understanding and explaining the ecological, economic, and political stakes invested in contemporary culture’s use and valuation of automobiles. The book constructs an ANT-inspired framework for rethinking automobility. In the manner of similar projects, such as Thinking with Bruno Latour in Rhetoric and Composition that establish ANT as a primary mode of analysis, the book achieves its purpose of recovering terms from ancient rhetoric—techne, kinesis, energeia, hyle, logistikos, metis, tyche, and kairos—for the purpose of demonstrating how they always, already accommodated analysis of human and nonhuman agents involved in activities, such as transportation use and design. For this reason, the book could serve as useful reading in courses on professional communication as it pertains to transportation or ANT, and as food for thought for automobile industry professionals.

Research problem: Advisory boards provide an opportunity for technical communication programs to connect consistently with industry practitioners and on-campus stakeholders, and yet few recent studies examine best practices for advisory boards in technical communication programs. Research questions: (1) What is the typical makeup of a technical communication program advisory board? (2) What function do these advisory boards serve? (3) What are the typical successes and challenges of starting and maintaining a technical communication advisory board? (4) What are best practices for starting and maintaining a successful advisory board? (5) What are the similarities and differences in how program administrators and board members perceive the benefits and functions of the board? Literature review: Literature on advisory boards in technical and business communication-and in related fields such as communication, journalism, and marketing-reports that advisory boards are beneficial and effective, though many include caveats or recommendations about ways to improve board function. Methodology: To provide perspectives from both sides of the academy-industry relationship, we conducted 18 semistructured phone, Skype, and in-person interviews with program administrators (n = 10) from a host of nationwide programs and with board members (n = 8) from a single advisory board. Results and discussion: The study finds that the typical advisory board involves a mix of industry, faculty, and student members, with an emphasis on industry members. They advise the program about its curricular concerns, often foster students' academic and professional maturation, and support the program in conflicts with university administration. The typical successes of advisory boards included positive curricular amendment and the recruitment of students for jobs and internships, while characteristic challenges included meeting logistics and board members' concerns regarding the program's response to their advice. Program administrators and board members both perceive a board as useful, but some members expressed concern about the uncertainty of their role and influence. The results suggest that all technical communication programs should seriously consider forming an advisory board based on disciplinary best practices, that existing advisory boards should ensure that they have clarified the board's role for their program, and that stakeholders are aware of and attend to their board members' concerns.

Distinctions between traditional service learning and critical service learning with a social justice focus are important when structuring professional writing courses and defining course outcomes. This article presents a hybrid pedagogical approach for designing a critical service-learning course that integrates a social justice curriculum while focusing specifically on reflection, context, and positionality. Detailing the course design and sharing reflections from students and the instructor, the author argues that the modified immersive situated service-learning approach provides professional communication students the opportunity to become agents of change.

The purpose of this research is to examine specific examples of how business communication courses are delivered in large, face-to-face university classes to discover implications of these large courses. This case study reviewed four classes from two different midsized universities whose classes range from 48 to 300 students. Findings suggest that, when faced with the possibility of teaching more students, it is important to understand that pedagogical strategies may need to be adjusted to maintain student learning. These strategies include modifying the course to the lecture/lab structure, limiting the amount of writing, or allowing the instructor to teach fewer courses.

This article reports on the current status of client projects (CPs) in business communication courses, provides a scaffolded model for implementing CP, and assesses student learning in CPs. Using a longitudinal mixed method research design, survey data and qualitative materials from six semesters are presented. The instructor survey indicated need for a model for CPs, assistance identifying community partners, and advice on tailoring CPs to course objectives, all of which are provided here. Results from assessing the model’s application indicate that students expressed higher levels of confidence as communicators and felt better prepared to engage in workplace communication.

Two business communication faculty share the story of teaching a 780-person business writing class. The article discusses the challenges of teaching such a large writing class. Challenges ranged from adopting a hybrid course model to hiring adjunct faculty for help with the task of grading. The article offers lessons learned, and recommends that one proceed with caution when considering a superlarge format for writing instruction. Both theory and experience are used to support this position.

This TETYC Instructional Note describes how one instructor used real manuscripts to teach editing to university students in a professional writing program.

This qualitative study reports on teachers’ (formative) feedback practices in writing instruction. Observations and interviews were used to collect data from 10 upper-secondary school teachers of English as a Foreign Language (EFL) writing classes in Norway. The findings indicate that while the teachers attempt to comply with the requirements of the national curriculum regarding formative assessment, and acknowledge the pivotal role of feedback in that pedagogy, the dominant tendency is still to deliver feedback to a finished text. As such, there is limited use of feedback for that text and no resubmission of the text for new assessment, while feedforward is reduced to the correction of language mistakes, which does not foster writing development except for language accuracy. The limited use of formative feedback suggests the need for more systematic professional development of the teachers.

Background: This study focuses on construct representation and inter-reader agreement and reliability in ePortfolio assessment of 1,315 writing portfolios. These portfolios were submitted by undergraduates enrolled in required writing seminars at the University of Pennsylvania (Penn) in the fall of 2014.  Penn is an Ivy League university with a diverse student population, half of whom identify as students of color. Over half of Penn’s students are women, 12% are international, and 12% are first-generation college students. The students’ portfolios are scored by the instructor and an outside reader drawn from a writing-in-the-disciplines faculty who represent 24 disciplines. The portfolios are the product of a shared curriculum that uses formative assessment and a program-wide multiple-trait rubric. The study contributes to scholarship on the inter-reader reliability and validity of multiple-trait portfolio assessments as well as to recent discussions about reconceptualizing evidence in ePortfolio assessment.  Research Questions: Four questions guided our study: What levels of interrater agreement and reliability can be achieved when assessing complex writing performances that a) contain several different documents to be assessed; b) use a construct-based, multi-trait rubric; c) are designed for formative assessment rather than testing; and d) are rated by a multidisciplinary writing faculty?   What can be learned from assessing agreement and reliability of individual traits? How might these measurements contribute to curriculum design, teacher development, and student learning? How might these findings contribute to research on fairness, reliability, and validity; rubrics; and multidisciplinary writing assessment? Literature Review: There is a long history of empirical work exploring the reliability of scoring highly controlled timed writings, particularly by test measurement specialists. However, until quite recently, there have been few instances of applying empirical assessment techniques to writing portfolios.  Developed by writing theorists, writing portfolios contain multiple documents and genres and are produced and assessed under conditions significantly different from those of timed essay measurement. Interrater reliability can be affected by the different approaches to reading texts depending on the background, training, and goals of the rater. While a few writing theorists question the use of rubrics, most quantitatively based scholarship points to their effectiveness for portfolio assessment and calls into question the meaningfulness of single score holistic grading, whether impressionistic or rubric-based. Increasing attention is being paid to multi-trait rubrics, including, in the field of writing portfolio assessment, the use of robust writing constructs based on psychometrics alongside the more conventional cognitive traits assessed in writing studies, and rubrics that can identify areas of opportunity as well as unfairness in relation to the background of the student or the assessor. Scholars in the emergent field of empirical portfolio assessment in writing advocate the use of reliability as a means to identify fairness and validity and to create great opportunities for portfolios to advance student learning and professional development of faculty.  They also note that while the writing assessment community has paid attention to the work of test measurement practitioners, the reverse has not been the case, and that conversations and collaborations between the two communities are long overdue. Methodology: We used two methods of calculating interrater agreement: absolute and adjacent percentages, and Cohen’s Unweighted Kappa, which calculates the extent to which interrater agreement is an effect of chance or expected outcome. For interrater reliability, we used the Pearson product-moment correlation coefficient. We used SPSS to produce all of the calculations in this study.  Results: Interrater agreement and reliability rates of portfolio scores landed in the medium range of statistical significance.  Combined absolute and adjacent percentages of interrater reliability were above the 90% range recommended; however, absolute agreement was below the 70% ideal.  Furthermore, Cohen’s Unweighted Kappa rates were statistically significant but very low, which may be due to “kappa paradox.” Discussion: The study suggests that a formative, rubric-based approach to ePortfolio assessment that uses disciplinarily diverse raters can achieve medium-level rates of interrater agreement and reliability. It raises the question of the extent to which absolute agreement is a desirable or even relevant goal for authentic feedback processes of a complex set of documents, and in which the aim is to advance student learning. At the same time, our findings point to how agreement and reliability measures can significantly contribute to our assessment process, teacher training, and curriculum. Finally, the study highlights potential concerns about construct validity and rater training.  Conclusion: This study contributes to the emergent field of empirical writing portfolio assessment that calls into question the prevailing standard of reliability built upon timed essay measurement rather than the measurement, conditions, and objectives of complex writing performances.  It also contributes to recent research on multi-trait and discipline-based portfolio assessment.  We point to several directions for further research:  conducting “talk aloud” and recorded sessions with raters to obtain qualitative data on areas of disagreement; expanding the number of constructs assessed; increasing the range and granularity of the numeric scoring scale; and investigating traits that are receiving low interrater reliability scores. We also ask whether absolute agreement might be more useful for writing portfolio assessment than reliability and point to the potential “kappa paradox,” borrowed from the field of medicine, which examines interrater reliability in assessment of rare cases. Kappa paradox might be useful in assessing types of portfolios that are less frequently encountered by faculty readers. These, combined with the identification of jagged profiles and student demographics, hold considerable potential for rethinking how to work with and assess students from a range of backgrounds, preparation, and abilities.  Finally, our findings contribute to a growing effort to understand the role of rater background, particularly disciplinarity, in shaping writing assessment. The goals of our assessment process are to ensure that we are measuring what we intend to measure, specifically those things that students have an equal chance at achieving and that advance student learning.  Our findings suggest that interrater agreement and reliability measures, if thoughtfully approached, will contribute significantly to each of these goals.

Tinkering is a longstanding material practice that has gained popularity in recent years as a learning strategy at numerous schools, camps, and makerspaces. This article seeks to establish in composition pedagogy tinkering’s playful, exploratory ethos by introducing a practice called critical-creative tinkering . In critical-creative tinkering, a writer dwells inside a source text by reading and rewriting it, generating an alternative text. Building on the itinerant status of traditional tinkers, this article promotes critical-creative tinkering as a pedagogy that moves or travels across the curriculum. Toward that end, it presents tinkering assignments and student responses to them from two different writing-intensive courses: an introductory literature course and a professional writing course.

To illustrate how genre pedagogy and public writing pedagogy can inform one another, this program profile describes the second-semester composition course at University of North Dakota, ENGL 130: College Composition II: Writing for Public Audiences. In this course, genre works as a rhetorical bridge across an interlinked sequence of research, professional, and public writing assignments focused on a contemporary topic of public interest. The course maintains a public orientation throughout: as a simulated genre system, the course constitutes a protopublic, or a rhetorical space in which students can learn about public debates, rehearse public discourses, and prepare for future performances of public genres with rhetorical awareness in their repertoire.

The policy brief assignment in my capstone course in professional writing was designed as a community-engaged project in partnership with a nonprofit organization whose mission is to grow Reading, Pennsylvania's economy. The assignment was intended to do real work in the world: the nonprofit's director, a city council member, and an outreach manager for the city of Reading plan to use the policy briefs to convince Reading's City Council to adopt the recommended policies to enhance citizen participation and representation in local governance and to address deficiencies identified through the STAR Community Rating System(r) (STAR), the nation's leading sustainability framework and certification program (STAR 2016). I welcomed the collaboration and designed the assignment with the goal that students would experience what writing faculty always tell them: fundamental concepts in composition and rhetoric/writing studies are operational in the workplace, and understanding writing and communication rhetorically opens up possibilities for them to enter diverse and unfamiliar writing contexts. Students successfully researched, synthesized, organized, and clearly communicated information in a content area and genre new to them. They presented their policy briefs in written and electronic form to the community partners and explained their work in oral presentations. It was an exciting, nerve-wracking, and challenging endeavor, and, as I will describe, the periods of dissonance led to the best learning experiences--for students and for me.

Research problem: Although labor statistics document a steady rise in contract, contingent, and entrepreneurial labor, knowledge about the professional communication practices that build and sustain independent careers in the field of technical communication (TC) largely emerges from broad survey analysis, cultural/social critiques, or individual anecdotes. From these statistics and stories, we already know that independent technical communicators face challenges ranging from legal issues to establishing marketing visibility when they start and maintain businesses. Drawing on thick qualitative description from semistructured interviews, this article responds to the need for more systematic research tracing the networking practices, technologies, and relationships that enable entrepreneurial work. Research question: How do established individual entrepreneurs in TC describe the social relationships, networking practices, and networking technologies that shape their careers over time? Literature review: This project extends prior research at the intersections of entrepreneurship, technical communication, and social networks. Entrepreneurial studies research indicates that strong social ties and embeddedness influence venture performance; however, systematic scholarship on the networks or networking practices of independent or entrepreneurial technical communication practice has been limited. Methodology: The project used semistructured interviews to analyze the professional communication practices of eight technical communicators with considerable experience working independently as consultants or small-business owners. We used an online search to identify experienced entrepreneurs in the interdisciplinary field of technical communication. After recruiting participants via email, we conducted semistructured interviews to gather employment narratives, while prompting participants to share information about career-relevant ties, networking practices, and networking technologies. We then analyzed data through two iterative qualitative coding passes. Results and conclusions: Our participants, made up of experienced TC entrepreneurs, have used networking over at least two decades to advance personal business outcomes and evolve technical communication as a field and profession. Findings detail how networking is central to professional social knowledge construction, as TC entrepreneurs establish transactional contact with others, practice learning, and enact exponential reputation-building that addresses the isolation of working outside traditional organizations. Since this is a qualitative study based on self-report, the results are not generalizable but provide a foundation for future larger-scale research building from these qualitative themes.

Research problem: Studies how one entrepreneur acquired, applied, and fit frames to her startup venture and stakeholders over one year. Research questions: How do pitchers acquire frames for pitches? How do pitchers apply frames to existing pitches? How do pitchers gauge the fit between the innovation, frames, and stakeholders? Literature review: The literature examined-framing professional communication, developing pitches, and framing pitches-stresses the relationship between framing, agency, and deliberation. However, few studies approach data from the perspective of the pitcher and few frames outside of the problem-solution frame are considered. Methodology: This autoethnography analyzes data from more than 500 pages of field notes, 60 minutes of video-recorded pitch sessions, 25 interviews with pitch stakeholders, and various textual artifacts that pertained to Author 1's nonprofit startup organization, Hacker Gals. Themes in the data were identified and analyzed through the composition of analytic memos. Frames were identified and analyzed through close reading and holistic interpretation. Results and conclusions: The entrepreneur acquired the most influential frames through stakeholder discussion, applied these frames in a way that stacked and made salient multiple frames beyond the problem-solution frame, and judged frame fit by considering the degree to which catchers took up the frames. The study's results suggest that the practice of frame stacking might increase pitch effectiveness by mitigating troubled identifications.

Background: Our teaching case reports on a fieldwork assignment designed to have master of arts students experience first-hand how entrepreneurs write for the globalized marketplace by examining public displays of language, such as billboards, shop windows, and posters. Research questions: How do entrepreneurs use English to “style” themselves? What is the status of English in public displays? Which relationship with customers is cultivated by using English (among other languages)? How does English, or lookalike versions thereof, create a more innovative business? Situating the case: We use linguistic landscaping (LL) as a pedagogical resource, drawing on similar cases in a local English as a foreign language (EFL) community in Oaxaca, Mexico; EFL programs in Chiba-shi, Japan; francophone and immersion French programs in Montreal, QC, Canada and Vancouver, BC, Canada; and a study of the entrepreneurial landscape in Observatory's business corridor of Lower Main Road in Cape Town, South Africa. How this case was studied: We interviewed 36 students about their learning process in one-to-one post hoc interviews. Recurrent themes were increased self-monitoring, improved professional communication literacy, and expanded real-world understanding. About the case: The teaching case follows a three-pronged approach. First, we have students decide on a survey area, determine their empirical focus, establish analytical units, decide how to collect data, collect (sociodemographic) information about their survey area, and determine the degree of researcher engagement. Next, students conduct fieldwork, documenting the linguistic landscape in small teams of three to four students. In the third phase, students have returned from the field and discuss their initial findings, ideas, and observations during a data session with the instructors. Students decide whether they still stand by the decisions they made before they entered the field and are then asked to qualify how language is used in public space. Results: The main takeaway of the assignment is that students were more aware of the degree of linguistic innovation, rhetorical creativity, and ethnocultural stereotyping of entrepreneurial communication in their cities. Conclusion: As a pedagogical tool, LL offers possibilities for exploring entrepreneurial communication in all of its breadth and variety, providing access to perhaps the most visible and creative materialities of entrepreneurs and service providers: shop windows and signs.

Research problem: This study investigates entrepreneurship as a rhetorical practice and seeks to illustrate how narratives of individuals from different cultures create a discourse of entrepreneurship. We offer theoretical and methodological considerations for comparative international analyses in entrepreneurship research. Research questions: (1) How do the stories that are told by entrepreneurs from different cultures reveal their values? (2) What can those stories tell us about entrepreneurship in different cultures? Literature review: An emerging stream of authors proposes to study entrepreneurship from individual narratives, but studies on entrepreneurship rhetorics are scarce, seldom use an international approach, and rarely cover the cultural aspects. Methodology: We collected entrepreneurial narratives in the US, Spain, and China, and deployed a novel two-fold method to retain cultural nuances and validate translation accuracy. Narrative data were studied based upon the coding, constant comparison, and memo writing used in grounded theory. Results and conclusions: We identify three core metaphorical devices used by participants to structure their entrepreneurial journeys (action and learning, autonomy and money, and exceptionalism and networks), and we suggest that the use of these metaphorical pairs varies both within and across cultures. These findings offer preliminary evidence, for the first time in the literature, that building a rhetorical understanding of entrepreneurship requires that we consider two axes: the individual and the cultural.

In the redesign of a professional communication course for real estate students, a workplace simulation was implemented, spanning the entire 12-week duration of the course. The simulation was achieved through the creation of an online company presence, the infusion of communication typically encountered in the workplace, and an intensive and integrated approach to task design. An analysis of students’ and tutors’ perceptions of the changes shows higher student engagement, with the redesigned course resulting in learning that is both relevant and meaningful to workplace communication, which has implications for the teaching and learning of professional communication skills in higher education.

Drawing upon a two-year study of student-veterans in college writing classrooms, this article analyzes three types of courses developed in an effort to respond to increased military-affiliated student enrollments: veterans-only, veteran-focused, and veteran-friendly. The article concludes with recommendations for an asset-based approach to professional development for writing faculty

Dear Colleagues,I have served our organization in elected positions for almost eight straight years, and I am happy to be able to write you one last time about the state of our organization before stepping down and taking on the much lighter duties of the Immediate Past Chair. I'm looking forward to sitting under my own vine and fig tree, a moment alone in the shade to reflect on the organization we have made this past year.This period has been characterized by substantial change. After the death of Kent Williamson, long-time NCTE Executive Director, and the interim directorship of Barbara Cambridge, NCTE hired Emily Kirkpatrick as its new Executive Director about a year ago. With virtually no honeymoon period, Emily worked to identify cost savings, improve organizational communications and policies, and modernize the NCTE brand. I look around at how lucky we are to be a conference of NCTE right now, as the CCCC has participated heavily in these strategic decisions. NCTE and CCCC have realized immediate benefits in our shared expenses throughout the organization, and CCCC saw an instant improvement to the bottom line of our convention, as Emily and her team were able to identify tens of thousands of dollars we were wasting in unnecessary convention expenditures. CCCC is also participating in the NCTE content-management, branding, and publishing initiatives. Emily's a mind at work, and I feel confident of CCCC's stability within NCTE's leaner and more responsive structure.A second structural wrinkle we experienced was my predecessor's resignation before his term was up, forcing us to call former Chair Howard Tinberg back into that position for several months last year. Rather than see this period as the world turned upside down, the officers and Executive Committee approached it as a time filled with opportunity-to tighten our belts, to make strategic investments in our members, to reengineer the working culture of the Executive Committee, to convey organizational transparency and accountability to our members, and to continue to reinvent what it means to be a conference.Not Your Father's Executive CommitteeAt its November 2015 retreat, the CCCC Executive Committee took up questions of member participation, organizational transparency, institutional bias, the nature of organizational committees, and the possibility of creating a more active, robust Executive Committee. It is ironic that elected members of the EC reported that they felt disenfranchised in the past, longing for something to be a part of.As a way of building capacity with people of energy and passion, I wanted to foster a sense of reinvention, and I invited the EC to brainstorm new models for imagining our conference and our way of doing things. We began taking steps to become a more active EC, changing from a body that endorses things to a body that acts on things.The 2016 CCCC Officers Team met in Austin in January for its annual retreat and took up this challenge of creating a more open organization and a more engaged EC. We began by considering the previous year's EC task force report on organizational bias and lack of transparency. We felt this report was a great example of what a subcommittee of the EC can accomplish in a short amount of time. The synthesis reflected what we anticipated-that there have been some ambitious and hopeful efforts in the past, but the organization encounters challenges sustaining and completing them. We can see that initiatives without direct action goals risk languishing, and this observation helped us begin crafting initiatives during the year.We identified three challenges we are facing: internal trust, external awareness, and slowness/pace. Many of this year's efforts addressed these three challenges. Internally, we began loosening structures to make CCCC inclusivity visible. We also began new work in maintaining and disseminating the history and good work of committees, task forces, and their charges. …

0Make, O Muse...0.1 Knowing I was speaking about disruption, I thought what's more disruptive than playing punk music for an academic talk? So I played punk for you. I'll play some more punk for you after the talk. It's hard to be complacent when you listen to punk. If you want, stick that in your head as the soundtrack for today's talk. Punk and disruption may also produce in your mind's eye the image of friends working in a garage or the basement, and I encourage you to keep that image in your head, because whether they're taking a new approach to rock and roll or inventing the Apple computer, the garage tinkerer and inventor is our muse today as we reflect on making disruptive and innovative action in our discipline and our organization.1CCCC1.01 I've been coming to the C's for a long time, since I was a graduate student in the '80s. For me (like many of you, I'm sure), the CCCC is a natural academic home. And it's easy to see why: a wide range of pedagogical approaches visible in the program, all our theories on display, varied interests (FYC, creative nonfiction, creative writing, linguistics, rhetorical theory, history, technical and professional writing), and a general concern about writing both in the classroom and in society. The convention has one of the friendliest and most helpful group of members in higher education. It's a culture of fun (witness C's the Day and its Sparkleponies), and a culture of sharing and learning, where most of us are like Chaucers Clerk in that would we [all] learn and gladly teach1.02 We have an acceptance rate that's stingy-but not too stingy- so that we can put a lot of people on the program. There are workshops on Wednesdays, and we serve as a magnet for other organizations such as TYCA, ATTW, and WPA-GO to meet at the same general time.1.03 And during this same span of time that I've been coming to our convention (which is, unbelievably, almost thirty years), I have seen the C's take steady and meaningful steps to become more than a guild of writing teachers and researchers, but also an organization committed to openness, access, inclusivity:We have established travel and research scholarships that are designed to enable travel to and participation in the convention for both international and domestic scholars who may not have travel support from their institutions. These awards, along with reduced registration fees, have benefited a host of traditionally marginalized scholars, including contingent faculty, graduate students, retired members, Latin American scholars, tribal fellows, LGBTQ scholars, among others. And the one that started it all, the Scholars for the Dream in 1993, includes membership in NCTE/CCCC, travel assistance, and mentoring to help foster future leaders in our organization.We have an inclusive leadership structure, where elected positions on the executive committee, nominating committee, and chair rotation are broadly representative of the diversity of our organization. And we continue to evolve in this respect. Did you know, for example, that we have in the last five years added elected positions on the EC for graduate students and contingent faculty?What sort of new discussions are possible in governance with broader representation?We have created and supported research throughout our organization, rewarding scholars at all levels, from our undergraduate posters to graduate students, our book and article awards, and our wildly successful research initiative.We have taken steps to ensure inclusivity without regard to rank, tenure, job title, or type of institution. We feature undergraduate research posters, a graduate student on the EC, a thriving cross-generational (XGEN) initiative, and SIGs for grad students and retired professors. The program includes papers and roundtables from graduate students, adjunct and contingent faculty, tenure-track faculty, non-academic or alt-ac practitioners-from private institutions, two-year, four-year, regional universities, and R1's. …

Smith, J. and Wrigley, S. (2016) Introducing Teachers’ Writing Groups: Exploring the Theory and Practice. Abingdon: Routledge, pp.150, £95.00, 9781138797420 \n \n \nIntroducing Teachers' Writing Groups: Exploring the Theory and Practice, by Jenifer Smith and Simon Wrigley, is co-published by Routledge and the National Association for the Teaching of English (NATE) as the latest offering in a collaborative series. The Association is the professional body in the UK for all teachers of English in primary and post-primary schools and their series with Routledge is intended to promote ‘standards of excellence in the teaching of English’ by disseminating ‘innovative and original ideas that have practical classroom outcomes’, as well as supporting teachers’ own professional development. In this latest addition to the series, Smith and Wrigley address a key underlying question – indeed challenge – for English teachers: how can you teach students to write if, as a teacher, you can’t, or don’t, or won’t, write yourself? The authors introduce us to teachers’ writing groups as one compelling way to meet this challenge; such groups, the book demonstrates, encourage and support teachers as writers. Similarly, writing groups can also be of value in higher education settings for colleagues (Grant 2006, Badenhorst et al. 2013 and Geller and Eodice 2013), and for students (Aitchinson 2009), and it is the application of the book’s theory and practices in these contexts that may prove most useful for readers of the Journal of Academic Writing.

This qualitative study investigates an approach to mentoring that offers guided practice in authentic disciplinary activities prior to the dissertation stage. The mentoring project under investigation was unique in that it was designed to double as an authentic collaborative research study and as an opportunity for professional development. Starting from the assumption that writing is a function of the activities that underlie it, this article examines the embedded practices out of which writing emerges—namely, the forms of participation taken up by the doctoral student participants during their research and writing, as well as the mentoring practices enacted alongside. Findings show that participants devoted considerable attention to negotiating individual roles and responsibilities throughout the project and to negotiating emerging research objectives in response to a variety of unexpected obstacles posed by the research environment. Additionally, participants encountered significant difficulties constructing claims in the collaborative setting, owing in part to their status as disciplinary newcomers. Findings also show that the design of the collaborative project helped facilitate and distribute mentoring across the diverse research team in productive ways.

Technical and professional communication (TPC), like human-centered design, has long been human centric. But TPC struggles with the complexities of determining which humans are at the center of our work. This article proposes that an explicit consideration of human dignity and human rights can help us to navigate these complexities by reflecting upon whether our work harmonizes with the notion that every person has intrinsic worth. To illustrate, I present findings from exploratory research with nonelite Rwandan youth in which participants conveyed the roles and effects of technology-mediated communication and information and communication technology in their lives. I assert that as TPC begins engaging more explicitly with human dignity and human rights, we should adopt a perspective inspired by human-centered design scholar Richard Buchanan: embracing human dignity and human rights as the first principle of communication and the foundational value of the TPC field.