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2361 articlesSeptember 2010
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Abstract
Abstract As Crowley and Hawhee explain in Ancient Rhetorics for Contemporary Students, debate as we know it today is nothing more than "spat, 'mere' theater" because conceptions of "opinion-as-identity stands in the way of rhetorical exchange." However, in Foucault's "Self Writing" and in Montaigne's Essais, another version of subjectivity in writing is conceptualized and practiced—one where the subject is constituted in practices at work in the care of the self. In this version of subjectivity, the productive exchange of ideas would be possible. Notes 1Thanks very much to RR readers Peter Elbow and Edward Schiappa for their careful readings, thoughtful comments, and support in the revision and publication of this article. 2That said, my work meets with an interesting danger: Though I hope that in narrowing my focus to Montaigne's essays, I might avoid generalizing the essay as a genre, or writing as a practice, and instead exercise the kind of specific attentiveness that is far better mastered by Foucault, I find resisting that move to generalize difficult, if not in some cases impossible. Despite this potential/inevitable failure on my part, my purpose here is to provide a different conceptualization of subjectivity in writing, one that could prove to be another way of potentially engaging other writers'/essayists' work, perhaps by future scholars. 3Consequently, the concept of the writer-as-agent is disrupted in Foucault's work, and as such, one implication is that this version of subjectivity takes seriously the idea that the writer is one subject being subjected by a number of forces (acting on the body, for example) and that the subject-on-the-page is necessarily something different. 4Though perhaps obvious, it's worth pointing out here that reconceptualizing essay-writing as a complex of practices subverts the idea of the inspired or innately talented essayist. If we writing teachers want to take seriously the idea that it can be taught, then this theory of subjectivity gives us a way to teach it as a complex of practices, as something other than an expressive art that the student writer is innately "either good at or not." 5Specifically, correspondence is addressed to a particular reader (usually a close friend) in an attempt to make the writer present to that reader so that the text can act as a (often ethical) guide for the reader. At least in terms of Montaigne's work, the reader was more generally conceived, and his project involved more than writing to guide, though that certainly could have been part of his purpose. 6This is not to say that Foucault does not take seriously the ownership of texts by their authors. For example, in "What is an Author?" his study of the author function does not involve any assumptions about the author-as-creator of the text or about the author manifested in the text. Rather, Foucault is most interested in the historical operations that are part of the author function, a function that does not invoke the privileging of an author's agency over/in a text but an enunciation of how the author's name provides a mode of "existence, circulation, and functioning of certain discourses" (211). For example, a text with the name "Montaigne" attached to it can be expected to be a prototype of the essay. It can be expected to be written in a meandering, contemplative mode, to quote many important, classical authors, to incorporate personal experiences, and to be relentlessly skeptical of its own claims. 7The similarities here in Foucault's articulation of self writing and Montaigne's description of being made by his book are very likely due, at least in part, to the fact that Montaigne was such an avid reader of Seneca's work––a writer who was very much invested in the self-disciplining practices in self writing. Montaigne goes so far as to write about the "Seneca in [him]" in his essay "Of Books" (297), and in the same essay, he states that the books from which he learned "to arrange [his] humors and [his] ways" are those of Plutarch and Seneca. (It is worth noting, too, that in the 2003 Penguin Edition of Montaigne's essays, translator M. A. Screech uses the verb control instead of arrange. See Michel de Montaigne: The Complete Essays. Translated and edited with an Introduction and Notes by M. A. Screech. As Foucault points out, "[T]he theme of application of oneself to oneself is well known [in Antiquity]: it is to this activity … that a man must devote himself, to the exclusion of other occupations" (Care 46). Montaigne, too, takes this occupation as seriously as the writers of Antiquity. He states, "For those who go over themselves in their minds and occasionally in speech do not penetrate to essentials in their examination as does a man who makes that his study, his work, and his trade, who binds himself to keep an enduring account, with all his faith, with all his strength" ("Of Giving" 504). 8I believe that this is a reference to a metaphor about beehives found in the opening paragraph of Nietzsche's Genealogy of Morals, and this metaphor, perhaps unsurprisingly, also shows up in Seneca's writing. 9In "On Keeping a Notebook," Didion argues that we should use our notebooks to "keep in touch" with old selves, past experiences, seemingly fleeting ideas/images/feelings. She states, "It is a good idea, then, to keep in touch, and I suppose that keeping in touch is what notebooks are all about" (140).
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As promoters of social justice movements adopt digital technologies in order to communicate with their members, it is necessary to interrogate the rhetorical and ethical effects of these new technologies. If connection to a justice movement is as easy as typing and reading a few key phrases, can that connection be expected to prompt the kind of action required for social change to occur? Using student produced writing and responses to websites promoting social justice causes, this essay discusses emerging digital and cultural literacies that demand a re-imagining of rhetorical appeals for both membership in and action by social justice organizations. Although at first glance the electronic environment seems antagonistic to the goals of uniting people toward a cause, once one begins to closely examine what the new platforms for electronic communications are and how they are being used to form interpersonal connections, one finds that they are ideal for the kind of community building past voices of social justice deemed necessary for successful social transformation. Despite any perceived fragility of virtual awareness, digital technology is an extremely beneficial tool for civic engagement, capable of fostering conversation and writing about justice issues in a meaningful and rhetorically sophisticated manner, and individuals can learn to use their voices to shape the kind of inclusive communities they desire socially into those that also seek justice.
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Ethos, Pathos, Logos, Kairos: Using a Rhetorical Heuristic to Mediate Digital-Survey Recruitment Strategies ↗
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How might the rhetorical strategies of ethos, pathos, logos, and kairos play a mediational, intervening role in the successful administration of online surveys? What are the general costs and benefits of conducting survey research? Based on the activity of administering an online survey ( N = 334) testing knowledge and understanding of US copyright law among digital writers (both students and teachers) in US technical and professional writing (TPW) programs, I blend Rhetorical Theory with Activity Theory by conducting a rhetorical analysis within an Activity Theory paradigm. I posit that a rhetorically informed heuristic mediates between the researcher and potential participants when the researcher attempts to recruit individuals to respond to an online survey.
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La lettre invective a joui d’une grande fortune à la Renaissance, comme en témoignent Les Epistres familieres et invectives (1539) d’Hélisenne de Crenne. Une relecture de ce recueil à la lumière de la théorie épistolaire permet de nuancer nos a priori défavorables à cette pratique épistolaire que l’on aurait tort de réduire à une «bordée d’injures» aussi gratuites que disgracieuses. Ces épîtres invectives donnent à voir que le recours à l’insulte n’est jamais une fin en soi, mais un moyen de persuasion au service de la déconstruction de l’ethos de l’adversaire et du renforcement de la crédibilité de l’épistolier.
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Abstract In this essay I analyze the debate over Abraham Lincoln’s role in the emancipation of African American slaves. Speaking both to contemporary public memory and the evidence of history, I contend that when Lincoln discussed or wrote about emancipation between 1860 and 1863, his rhetoric exhibited a dialogic form that shifted responsibility from the president to congressional leaders and common citizens. I conclude that Lincoln’s dialogic rhetoric does not signal his opposition to emancipation but rather his deep belief that emancipation would become meaningful only after the considered deliberation and action of the American people.
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Scholarship addressing Burke’s ideas about acceptance and rejection frames is commonplace in modern academia. Often lost in the discussion, however, is the sheer power of Burke’s description of the comic frame. Using the first season of the American television program The Office as its object, this essay hopes to explore the implications of Burke’s vision of the comic for the modern, white-collar, corporate work environment. In highlighting Burke’s notion of comedy as essentially humane, it attempts to demonstrate, through The Office , the importance of this underlying attitude with regard to public discussion, debate, and critique. The essay highlights the tension between corporate tedium and financial necessity and grapples with the consequences of acceptance and rejection frames. It seeks to place to the attitude behind Burke’s notion of the comic at the forefront of public debate and offer a specific example of the relevance and power that such an attitude can possess.
August 2010
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How does the analysis and evaluation of argumentation depend on the dialogue type in which the argumentation has been put forward? This paper focuses on argumentative bluff in eristic discussion. Argumentation cannot be presented without conveying the pretence that it is dialectically reasonable, as well as, at least to some degree, rhetorically effective. Within eristic discussion it can be profitable to engage in bluff with respect to such claims. However, it will be argued that such bluffing is dialectically inadmissible, even within an eristic discussion.
July 2010
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This article analyzes the impact of the design of the Medicare handbook and website on individuals' ability to make effective decisions about prescription drug coverage. The article summarizes Medicare Part D, discusses the characteristics of potential enrollees, and provides an overview of document-based decision making. It uses a rhetorical framework to evaluate the Medicare documents as decision-making tools, arguing that design flaws hinder users'understanding, discourage them from taking appropriate action, and negatively shape perceptions of ethos. The article concludes by discussing implications for functional documents more generally, underscoring the importance of a design cycle that is both user-centered and performance-centered.
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Steven Katz's “The Ethic of Expediency” has become a reference point for discussions of ethics since its 1992 publication. Previously, this author assessed Katz's rhetorical analysis of Nazi technical communication against current research on the Holocaust and noted that scholarship suggests ideology rather than technological expediency as its motivating force. Yet implicit in the author's critique are two remaining questions, namely: What other rhetorical interpretations may be possible of the SS technical memo analyzed by Katz? And is Katz, who makes broad generalizations about Western rhetoric based on a single document, supported by examples of other Nazi technical communications? This article explores alternate interpretations of the SS memo suggested by the arguments of Rivers and Moore; presents the author's view that the Katz thesis decontextualizes the memo and that historical context argues for a primarily ideological ethos; and reviews sources for English translations of other Nazi documents.
June 2010
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From Empathy to Denial: Arab Response to the Holocaust,Meir Litvak and Esther WebmanPost-Zionism, Post-Holocaust: Three Essays on Denial, Forgetting, and the Delegitimation of Israel,Elhanan Yakira: New York: Columbia University Press, 2009. 416 pages. $30.00 hardcover. New York: Cambridge University Press, 2010. 356 pages. $25.99 paperback. ↗
Abstract
Following historian Deborah Lipstadt's 2000 victory over David Irving in a monumental libel lawsuit, Lipstadt declared that the Holocaust would henceforth reign uncontested as historical fact. Yet within the last five years Holocaust denial has grown exponentially, exacerbating the Arab-Israeli conflict as well as tensions between what the general public often defines as the Western and Muslim worlds. While Litvak and Webman's From Empathy to Denial directly engages scholarship in Holocaust and Middle Eastern studies on this issue, their important work also promises to inform ongoing discussions among rhetoricians about belief systems and intolerance. By framing Holocaust denial in Arab cultures as a distinct subject, Litvak and Webman have used place and time as vital tools for analyzing cultural beliefs underlying anti-Semitism in the Middle East. As a counterpoint, Elhanan Yakira's discussion of political philosophies in Post-Zionism, Post-Holocaust seeks to restructure the dominant perception of Holocaust denial as hate speech by exploring how many Jewish intellectuals reference the Holocaust to support their own critiques of Israel rather than to justify its policies toward Palestinians. Within these texts lies an implicit notion of kairos, described by John Poulakos in Sophistical Rhetoric in Classical Greece (U of South Carolina P, 1995), as the ability to “address issues in their topicality and typicality” and “place a single case within a larger context, a context that helps render the case meaningful” (178). The rich contexts provided by Litvak and Webman and Yakira challenge Western ideological reactions toward Holocaust denial in order to foster more meaningful conversations.
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Laws, Works, and the End of Days: Rhetorics of Identification, Distinction, and Persuasion inMiqşat Ma'aśeh ha-Torah(Dead Sea Scroll 4QMMT) ↗
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4QMMT is one of only a few epistles among the Dead Sea Scrolls. It represents the Qumran community's effort to correct impure priestly practice in the Jerusalem Temple, so that when God descends in final judgment at the end of days, his Temple will not be defiled and Israelites will rejoice in their atonement rather than suffer for their wickedness. The authors of 4QMMT create identification by citing scriptural laws that would be commonly agreed upon. Yet they also create distinction by criticizing the Temple priests' incorrect interpretations of more ambiguous laws.
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Peripatetic critic Demetrius has received little attention in rhetorical scholarship, but at the University of Chicago in the 1940s and 1950s, the use of On Style sparked debate among the English faculty, whose neo-Aristotelianism significantly articulated departmental direction. This tension centered on the use of the “forcible” style, and the subsequent debate gave rise to a faction of Chicago faculty who were sympathetic to the “New Rhetoric” of Kenneth Burke, who lectured there in 1949. This article demonstrates the significance of institutional context in the creation of critical positions, that these positions are often rhetorical responses to administrative, pedagogical, and political problems.
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340 RHETORICA to be monitored by the community and that is balanced by an ethics, psy chology, and political theory emphasizing isolated, estranged, and restive individuals (pp. 142-45). The image of the modern Lockean individual that Vogt advances is that of the chastened explorer, conscious of the perils of the voyage of discovery undertaken with imperfect tools, but confident in his ability to overcome as yet unknown challenges. Vogt attempts to formulate a strong version of Lockean modernity in order to shed light on what he terms "the strong attack on Lockean modernity" that he perceives in the work of Burke, Schopenhauer, and Nietzsche (p. 6). In those thinkers there is, for Vogt, a more precise pessimism. In their hands, Locke's nautical metaphors entail a much greater risk of disorientation. In this reading, the Burkean sublime is a chaste riposte to Locke's cheerful analogizing, a critique of even a figural empiricism's ability to deal with the measureless. Vogt reads the marine paintings of Caspar David Friedrich and J. M. W. Turner to undermine the notion that maritime life is a storehouse of figures that stand for challenges overcome. Many of the things that Vogt has to say with regard to this strong attack on the strong version of Lockean modernity are suggestive. But it is not clear that a monograph on Locke was the best place to explore these complex issues with the sustained attention that they deserve. David L. Marshall Kettering University Juliet Cummins and David Burchell (eds.), Science, Literature and Rhetoric in Early Modern England (Literary and Scientific Cultures of Early Modernity Series), Aldershot (England) and Burlington (Ver mont): Ashgate, 2007. 241 pp. ISBN: 9780754657811 The intent of this collection of essays is to "present new insights" about the "interaction of science, literature and rhetoric" in the development, reception, and dissemination of scientific knowledge in early modernity. The studies emanate from a symposium of scholars held at the University of Western Sydney, Australia. The editors promise in the introduction a wide angled book that will encompass the cultural, political, and social elements of the new science. This has been accomplished to a large degree, even if at times the treatment is a bit parochial in its regional view of science and narrow historical perspective. In addition, rhetoric, left undefined, permits a diffuse sense of the term, and a vague notion that it pervades discourse. But despite these shortcomings, the book offers a rich, lively, innovative collection of essays that illuminate selected literary texts of the period. Several of the essays stand out for their clarity and scholarship. Peter Harrison's "Truth, Utility, and the Natural Sciences in Early Modern Eng land" avoids parochialism in its treatment of changing opinions regarding Reviews 341 natural science vis a vis the humanities. Harrison begins his essay with Sir Philip Sidney's weighing of knowledge for its moral usefulness and his elevation of the particular as key to understanding the universal in "The Defence of Poesy. Earlier the studia }iu matiitutis had revamped education for its social and moral utility as well (p. 17). The essay, with apt illustrations from the writings of the virtuosi and their commentators, shows that a similar moral evaluation was being applied to the study of natural philosophy in the seventeenth and early eighteenth centuries. The discipline was thought to aid in the development of virtue through the habits of careful study required of its practitioners. And it turned minds to regard the purpose of their labors as the betterment of mankind. Thus, the moral value of the philosophers' work eventually made the occupation socially acceptable, despite critics' ridicule of experiments performed at meetings of the Royal Society. With impressive erudition, David Burchell analyzes Hobbes' style and its debt to both Seneca and Cicero. His essay, '"A Plain Blunt Man'; Hobbes, Science, and Rhetoric Revisited," has only a tenuous connection to science, but it clarifies the relation of rhetoric to science in the period. Burchell successfully rebuts those who have claimed that Hobbes rejected rhetoric and adopted instead a "clear and perspicuous" style to foster better scientific debate. Burchell shows that Hobbes had, instead, a very broad knowledge of rhetoric and used different...
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Redefining the "Cradle of Liberty": The President’s House Controversy in Independence National Historical Park ↗
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Abstract This article examines the public controversy surrounding the National Park Services decision about how best to recognize the site of the nations first executive mansion—the Presidents House—in Philadelphias Independence National Historical Park. The first of the houses two presidential occupants, George Washington, kept nine slaves in the mansion while circumventing a Pennsylvania law that could have given the slaves their freedom. The National Park staff’s resistance to acknowledging Washingtons actions led to an ongoing and lengthy public debate that eventually resulted in the decision to build an installation that recognized all of the occupants of the house. Advocates for building such a site invoked two types of vernacular discourse—a counternarrative ("Liberty has been incompletely enacted") and a representative anecdote ("Excavating buried history")—that embraced the traditions of storytelling at Independence National Historical Park.
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Performativity and Persuasion in the Hebrew Book of Psalms: A Rhetorical Analysis of Psalms 116 and 22 ↗
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Recently, scholars have argued that oral poetry helped lay the groundwork for the development of rhetorical theory and practice in archaic Greece. I propose that oral poetry played a similar role in archaic Israel. First, I describe the ritual and rhetorical contexts in which psalms were composed and performed in ancient Israel. Second, I analyze two psalms (Ps 22 and Ps 116) to show that treating the psalms as deliberative argument posed by Israelites to God can explain otherwise perplexing problems in interpretation and translation. Finally, I argue that positing an active locus for rhetoric in ancient Israelite culture raises interesting cross-cultural comparisons with ancient Athens regarding the striving for social status and public influence.
May 2010
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This article investigates the implications of goal-legislation for legal argumentation. In goal-regulation the legislator formulates the aims to be reached, leaving it to the norm-addressee to draft the necessary rules. On the basis of six types of hard cases, it is argued that in such a system there is hardly room for constructing a ratio legis. Legal interpretation is largely reduced to concretisation. This implies that legal argumentation tends to become highly dependent on expert (non-legal) knowledge.
April 2010
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This forum essay explores a collaboration between a teacher and a book. Combining autobiography with teaching notes about a variety of colleges (the writer held adjunct appointments in six colleges in fifteen years before joining the Keene State College faculty), the article claims Scholes, Comley, and Ulmer successfully show how to teach college students difficult texts and critical thinking through imitating language and forms drawn from wide-ranging models. In so doing, students realize how ideas circulate between popular and high culture, and how literary texts inform one another. Though some deem writing by Erving Goffman, Roland Barthes, and Jacques Derrida, however important for understanding current critical debates, too difficult for entering students, let alone their instructors, Dizard says Text Book “teaches well.” Quoting from student papers for proof, Dizard shows that advanced as well as uncertain students can and will master difficult material, provided the teacher is willing—-and brave enough—to learn anew.
March 2010
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Elizabeth Cady Stanton's 1854 “Address to the Legislature of New York” and the Paradox of Social Reform Rhetoric ↗
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Elizabeth Cady Stanton is widely regarded as one of the most important women's rights orators of the nineteenth century. She is credited with opening new rhetorical spaces for women through brilliant rhetorical appeals. In her 1854 speech to the Legislature of New York, however, her brilliant rhetorical appeals were also appeals to the racist, classist, and paternalistic biases of her white male audience. A paradox of social reform is the need to simultaneously assert difference and sameness with the dominant classes, and Cady Stanton's efforts to negotiate this paradox ultimately reinforced the social hierarchy she hoped to undermine.
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238 RHETORICA readings of a wide range of poems" but what she offers are read ings of details in passages, best grasped if the reader has nearby a copy of the poems from which the passages are drawn; and her "wide range" actually encompasses a scope of poetry and prose well beyond the writers named in her somewhat misleading title, per haps disappointing those readers expecting more concentration on the three poets while gratifying other readers seeking context. Finally, she slights the enthymeme, breezily conflating its characteristics with those of the syllogism; and it's improperly indexed, too. But these are minor matters, and they wither in the face of the importance of this book, the point of this review. If Sullivan's "ter rain" is vast, her browsing is neither aimless nor "sheeplike." Quite the reverse, she offers innovative, sustained, and illuminating rhetor ical analyses centering on a vital subject in our intellectual history: the conscience, once structured as a language and once considered dialogic in nature. Her effort "to read through the rhetoric" as well as her ability to share that knowledge with others teaches us much about our history and about our rhetoric, too. Thomas O. Sloane University of California, Berkeley Wendy Olmsted, Rhetoric: An Historical Introduction, Oxford: Blackwell Publishing, 2006,157pp. ISBN 1405117737; Denis Donoghue, On Eloquence, New Haven, London: Yale University Press, 2008, 197pp. ISBN 0300125410 Wendy Olmsted's Rhetoric: An Historical Introduction is a welcome addi tion to this field of study. As the introduction explains, her book is distinctive because it understands that rhetoric is "a practical art of deliberation" that is best "taught and learned through historically specific examples of argument and interpretation" (p. 1). She explores how the art of deliberation changes across time, from Aristotle to Jane Austen, from Roman oratory to contem porary legal training in the U.S. This is a wide-ranging book. It offers case studies of thinkers and writers who represent the changing fortunes of this art, including Aristotle, Cicero, Augustine, Machiavelli, Francis Bacon, John Milton, and Jane Austen. In its exploration of more recent work, the book's emphasis is on expositors of the rhetorical tradition in the U.S., including Wayne C. Booth, Stephen Greenblatt, Eugene Garver, Danielle S. Allen, and Edward H. Levi. The focus of this study develops from Olmsted's longstanding interest in inventio. She begins by exploring how Cicero adapts Aristotle's rhetorical Reviews 239 categories, ethos, pathos and logos, to give greater prominence to sympathy, and she considers how Augustine uses techniques of rhetorical invention to serve the ends of biblical interpretation. All later writers are judged in the light of this early history: thus, Jane Austen's "skill" in defining the values that shape Anne Elliot s world in Persuasion, and which prevent her from being heard, are "understood in terms of the classical (Aristotelian and Ciceronian) emphasis on common beliefs as the premises for rhetorical arguments" (p. 98). In addition, Olmsted understands that works concerned with the theory of rhetoric are also "works of rhetoric" (p. 1). This is one of the strengths of this book, as well as one of its innovations: Olmsted offers genuinely insightful and thought-provoking readings of the different ways in which Cicero, Machiavelli, and Bacon "use rhetorical topics to teach their readers how to deliberate about particular ethical and political dilemmas" (p. 48) and to challenge the wav they think. Thus, Olmsted not only attends to Cicero's rhetorical writings, De inventione and De oratore, hut also explores the rhetoric of his philosophical work, namely De offieiis, and in so doing she breaks down easy assumptions about Cicero's idealism, and Machiavelli's opportunism. Two of the most important topoi that Cicero explores, for example, are the "honourable" and the "expedient." Much of De offieiis is concerned with the relationship be tween them. But his understanding of these terms, and their relationship to each other, varies as a result of the examples he offers. He offers no easy definitions, but rather requires the reader to deliberate, to work out how to behave honourablv and expediently in different situations. Machiavelli shares this strategv of exploring, developing and challenging commonplace thinking with...
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Abstract The September 11, 2001 attack on the World Trade Center was an event that inaugurated a "War on Terror" This essay constitutes a productive rhetorical analysis and critique of the 2002 congressional debate over Iraq in an effort to open a metapolitics. Congressional debate is read as an intertextual extension of administration rhetoric pitting fear appeals lit up through a network imaginary against pragmatic policy questions. The reflexive rhetoric constituting a national policy debate at the federal level is discussed, and the outcomes of common cause and political cover are critiqued.
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Abstract U.S. government agencies are collaborating with outside scholars to untangle disparate threads of knotty technoscientific issues, in part by integrating structured debating exercises into institutional decision-making processes such as intelligence assessment and public policy planning. These initiatives drive up demand for rhetoricians with skill and experience in what Protagoras called dissoi logoi—the practice of airing multiple sides of vexing questions for the purpose of stimulating critical thinking. In the contemporary milieu, dissoi logoi receives concrete expression in the tradition of intercollegiate switch-side debating, a form of structured argumentation categorized by some as a cultural technology with weighty ideological baggage. What exactly is that baggage, and how does it implicate plans to improve institutional decision making by drawing from rhetorical theory and expertise? Exploration of how switch-side debating meets demand-driven rhetoric of science not only sheds light on this question, but also contributes to the burgeoning scholarly literature on deliberative democracy, inform argumentation studies, and suggest new avenues of inquiry in rhetorical theory and practice.
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The history of American imperialism, as well as China’s strong presence on the contemporary global scene, should encourage American scholars of rhetoric to look beyond the nation-state and study other rhetorical traditions such as Chinese practices of argument. A debate during the Western Han dynasty over the country’s economic policies illustrates how official-orators discursively engaged one another while representing various philosophical orientations. This debate also reminds us of how important the values of humanity, empathy, and responsibility should be in contemporary rhetorical education.
February 2010
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Contemporary argument increasingly relies on quantitative information and reasoning, yet our profession neglects to view these means of persuasion as central to rhetorical arts. Such omission ironically serves to privilege quantitative arguments as above “mere rhetoric.” Changes are needed to our textbooks, writing assignments, and instructor development programs to broaden how both we and our students perceive rhetoric.
January 2010
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Before Climategate: Visual strategies to integrate ethos across the “is/ought” divide in the IPCC’s Climate Change 2007: Summary for Policy Makers ↗
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In this paper I analyze strategies policy scientists use to bolster their ethos with American policymakers and the public in the International Panel on Climate Change's (IPCC) Working Group I Summary for Policy Makers (SPM), from their Fourth Assessment Report released in 2007. Specifically, I treat the visualizations of computer climate models included in the SPM as technologies that the IPCC authors used to re-integrate their paradoxical ethos: commissioned to give policy guidance on the basis of their scientific reputation, these authors nevertheless field ethical attacks if their guidance runs counter to prevailing political winds. The visualizations perform continuity between the authors' traditional scientific ethos and their policy ethos. They also shift the locus of persuasion in the SPM from ethical questions to appeals to values and logic (e.g. the results of the climate models).
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Abstract During the late nineteenth century, language authorities in the United States were distressed by what they saw as a pervasive misuse of words. A particular type of language authority, the verbal critic, attempted to mitigate misuse by establishing and insisting upon "correct" meanings of words, and the writing of these verbal critics were remarkably popular at the time. Verbal critics' goals are not always clear-cut: they often lament the ignorance of those who "abuse" words, and at other times, they express their purpose as offering instruction in how to speak properly. Indeed, verbal criticism is full of contradictions, which this article explains in terms of a widespread crisis in representation, a crisis that seemed to threaten speakers' ability to communicate, affected late-nineteenth-century social structure, and mirrored political and economic debates over monetary policy, as well. Acknowledgment I thank the editor and anonymous readers for RSQ for their helpful comments and suggestions, which enriched this article, as well as my thinking about verbal criticism. A number of references cited or discussed in footnotes were brought to my attention by the readers. Notes 1Edward Finegan discusses Mathews's professorship (71), and Kenneth Cmiel tabulates the publication history of this and other such works (263–266). The number of copies in print comes from the title page to the 1896 edition. 2See Finegan, passim and Baron, 188–225 for more on this distinction between doctrines of correctness and usage. Plato's Cratylus offers the classical articulation of this distinction, with Cratylus arguing for correctness or "naturalism," described by Hermogenes as words with "a truth or correctness in them, which is the same for Hellenes as for barbarians" (383b), and Hermogenes arguing for usage or "conventionalism." 3As Assistant Keeper of the Department of Printed Books in the British Museum from 1838–50, Garnett composed a number of essays on philology that were later collected by his son (also Richard Garnett) as The Philological Essays of the Late Rev. Richard Garnett (Citation1859). The younger Garnett prefaced the collection with a "Memoir" explaining that Garnett aspired to join the clergy, in preparation for which he was required to "obtain a thorough acquaintance with Latin, of which he knew little, and with Greek, of which he knew nothing" (ii). Although, his son notes, Garnett's learning about Latin and Greek was "especially Scriptural," he nevertheless, in 1829, "entered upon an entirely new sphere of social intercourse and literary activity": writing about philology. As his son observes, Garnett "entered upon his new career at the most auspicious period imaginable, when Rask and Grimm and W. Humboldt" had begun writing about linguistics (x). However, Garnett's contributions to the discipline have gone largely unnoted by contemporary linguists, revealing perhaps that Garnett's "acuteness" derives more from his service to Mathews than it does from his service to more general studies of language. 4See p. 313. Cmiel studies eight newspapers: "the four refined papers were the Boston Daily Advertiser, The New York Times, the New York Evening Post, and the Chicago Tribune. The four popular papers were the Boston Herald, the New York Tribune, the New York Sun, and the Chicago Times." 5This way of approaching the debate between critics and scholars (the scholars were as elitist as the critics) turns out to be a way of missing another important similarity that I will consider later: the critics too had a democratic impulse. After all, given verbal criticism's immense popularity, what should we infer? Did readers consume books that merely made them feel inferior? Or did they find in these texts instruction for speaking in more refined or cultured ways? Cmiel has shown that Ayres and White, after publishing for refined newspapers in the 1860s and '70s, had their columns picked up by populist newspapers in the 1880s, and verbal criticism became "a part of popular adult education" (146). Adams Sherman Hill's Our English, for example, originated as a series of Chautauqua lectures. 6Plato's distinction between belief in beautiful things and beauty itself (Republic 476c) usefully distinguishes nominalists from realists (as well as particulars from universals). 7This is not to say that no one compared words to money prior to the nineteenth century. At least as early as John Locke, philosophers were noting the imprecision of words' representation of ideas and money's representation of value. (For Locke on language, see Book III of An Essay Concerning Human Understanding, particularly chapters II, "On the Signification of Words" and IX, "Of the Imperfection of Words"; on money, see Some Considerations on the Consequences of the Lowering of Interest and the Raising of the Value of Money.) However, discussing language as money (as opposed to language and money or language and/as a precious metal) does seem to have been rare until the nineteenth century. Martha Woodmansee and Mark Osteen's New Economic Criticism: Studies at the Interface of Literature and Economics (Citation1999) collects a number of works attempting "to rediscover the contact points among literature, culture, and economics" (9). Although the essays in the collection are primarily concerned with how critics informed by economics can approach the study of literature, the editors' introduction, particularly pp. 10–17, provides a helpful review of what they call economic criticism, recent attempts by theorists to link literature and language to money and economics. 8Although this evolution of the trope suggests it "had shifted from its earlier appreciation of beautiful coins," presumably to appreciation of a medium of exchange, the important point for Carr is that the trope's repetition demonstrates that "the history of nineteenth-century readers is marked by borrowing and adaptation, and by the persistence of traditional associations and definitions that nevertheless adapt to changing times and values" (145). But finding the same kind of value in language that one finds in money, I am arguing, has a particular significance in the late nineteenth century. 9Mathews cites Farrar on this point, coincidentally on his own page 261. 10The point for Painter is that inflationary policy hurt workers and farmers, giving rise to Populist resentment. Milton Friedman ultimately agrees, albeit from a much different orientation, that deflation was devastating. More concerned with economic growth than with the effect on the working classes, Friedman concludes that "Whether or not a verdict of guilty would have been appropriate in a court of law for 'the crime of 1873,' that verdict is appropriate in the court of history" because a "bimetallic standard … would have produced a considerably steadier price level than did the gold standard that was adopted" (78, 76). 11The other significant plank of the Populists' platform was an endorsement of direct election of U.S. senators. For more on Populism as a response to monetary policy, see Trachtenberg 175. 12Ritter's conservative and antimonopolist positions map neatly onto the deflationist and inflationist positions I have been discussing. An excellent history of the "financial question" during the period 1865–96, Goldbugs and Greenbacks argues that existing scholarship has managed to recognize "the significance of the farmer-labor tradition" without accounting for the "prominence the antimonopolists gave to the financial question." Even "common citizens" were invested in debates about money, Ritter argues, because these debates concerned "the belief that the preservation of economic opportunity was essential for meaningful democracy" (ix–x). 13This question over the role of persuasion in Marxism, of course, has everything to do with rhetoric. James Aune's Rhetoric and Marxism is concerned with just this issue, in only a slightly different register. For instance, Aune asks how rhetoricians might bridge the theoretical gap between structure and struggle—that is, the difference between rhetoric being a tool for interesting, but finally defeatist, analysis and being a tool for producing discourse that might effect real change (13). 14Even earlier political economists (Smith and Ricardo) recognized the existence of surplus-value—the unpaid portion of production—but what "they had regarded as a solution" Marx "considered but a problem" (149–151). 15Production must itself be understood as more complex than the mere set of steps individual workers take to generate a product if we are to understand how it effects class positions that come to be occupied by workers. Production comprises the labor process and relations of production, the former of which is a material condition of production (which, Althusser argues, means "a denial of every 'humanist' conception of human labour as pure creativity"). The relations of production entail foremost "relations between men and things, such that the relations between men and men are defined by the precise relations existing between men and the material elements of the production process" (171–175). Moreover, insofar as these relations include "agents of production," we must distinguish between "direct agents," whose labor power directly and materially infuses the product with use-value, and non-direct agents—the owners of the means of production—whose "labour power is not used in the production process." The arrangement of these agents and their instruments of production designates "a certain political configuration." And it is this political configuration that has a structural effect on other elements (e.g., the economic and the cultural) in the social totality: "the nature of the relations of production … establishes the degree of effectivity delegated to a certain level of the social totality." In other words, what we have here is not a pre-existing arrangement of levels in the social totality. Rather, the mode of production is the name we give to the "site" and "extension" of each structural element (176–177). 16In this sense, Kenneth Cmiel misses the point when he writes, "The very success of verbal criticism was undermining the original goals" (139), since the goals of verbal criticism included giving readers the verbal tools for upward mobility. 17The tragedy has, nevertheless, been feared and even predicted on numerous occasions. Locke's theory of language allowed not only for the "Imperfection of Words" (Book III, Chapter IX of Essay Concerning Human Understanding), but also—as a result—for the "Abuse of Words" (Chapter X), proposing "Remedies of the Foregoing Imperfection and Abuses" (Chapter XI). As recently as 2004, Samuel Huntington warned that the "persistent inflow of Hispanic immigrants threatens to divide the United States into two peoples, two cultures, and two languages." Such linguistic anxieties, and there have been plenty in the intervening years, tend to correspond to other cultural changes. Huntington was responding to increased immigration, Locke the coinage crisis of the 1690s. Locke's case is similar to the late nineteenth century's insofar as he too was concerned with theories of representation for both language and money. In a fascinating reading that brings together these theories, Carol Pech shows that Locke identifies the value of money through metonymy and also (elsewhere) describes the problems of language as beginning with metaphor and synecdoche. "That Locke goes on to examine the problems posed by synecdoche through the example of a precious metal (i.e., gold) is significant to understanding his writings on money" (283). These writings reveal, Pech ultimately argues, that Locke fetishizes precious metals in order to "disavow the ways in which symbolic modes of signification have begun to sever the connections between currency and natural substances" (286). Additional informationNotes on contributorsWilliam Rodney Herring William Rodney Herring is a Lecturer in the University Writing Program at the University of Denver, 2150 E. Evans Ave., Penrose Library Room 202, Denver, CO 80208-5203.
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Reviews Gianna Petrone e Alfredo Casamento (ed.), Lo spettacolo della giustizia. Le orazioni di Cicerone. «Leuconoe»—L'invenzione dei classici 10. Palermo: Flaccovio, 2007, 274 pp. ISBN 8878044156 Il volume contiene gli atti del convegno palermitano (marzo 2006), dedicato al corpus di testi "fra i piú compatti tra quelli che la letteratura latina abbia prodotto" che presenta aspetti della retorica fortemente legati al "tasso di spettacolarità." Le prime considerazioni sul legame stretto tra azione teatrale e oratoria, nonché fra teatralità e ethos, si devono ad A. Cavarzere, Introduzione (pp. 7-12), che osserva tra l'altro come "è proprio in Cicerone che la spettacolarità e la teatralità dell'oratoria trovano finalmente il loro difficile equilibrio con la conservazione del decorum" (p. 7). Apre il volume il contributo di L. Pernot, I paradossi della teatralità retorica in Cicerone (pp. 13-28), che affronta il tema del rapporto tra retorica e teatro attraverso l'analisi di tre brani del de oratore nei quali, anche se il riferimento al teatro non è esplicito, pure lo "sfondo" legato al teatro è fácilmente individuabile , grazie anche al confronto con altri testi. II primo brano, de orat. 3.213, è incentrato sull'aneddoto di Demostene che, a chi gli chiedeva quale fosse Lelemento principale dell'oratoria, rispondeva ponendo al primo, al secondo e al terzo posto Yactio; leggendo il testo accanto ad analoghe testimonianze dello Pseudo-Plutarco e di Quintiliano, si evince—in modo ancora piú esplicito di quanto non avvenisse in Cicerone—il legame con gli attori di teatro. II secondo passo esaminato, de orat. 2.124, è relativ o alie parole di Crasso che ncorda il famoso episodio in cui Antonio, difendendo Manió Aquilio, ne strappô la tunica per mostrare ai giudici le cicatrici del suo petto al fine di suscítame pietà e simpatía. Anche in questo caso, la lettura in parallelo di Quint. 2.15.7-9, che racconta un análogo aneddoto a proposito di Iperide e della cortigiana Frine, cui venne denudato il bellissimo corpo, veicola il messaggio che "lo spettacolo giunge in aiuto al discorso," e che anzi lo spettacolo stesso si sostituisce al discorso. Dal terzo brano, infine, de orat. 3.195, emerge l'importanza attribuita dall'oratore al giudizio della folla: esso significa, infatti, giudizio della maggioranza. L'importanza data da Ci cerone alla dimensione "spettacolare" è, dunque, molto piú forte di quanto possa apparire ad una prima analisi, probabilmente perché la sua stessa pratica della retorica gli aveva permesso di constatare la potenza dell'elemento spettacolare e teatrale. Rhetorica, Vol. XXVIII, Issue 1, pp. 96-118, ISSN 0734-8584, electronic ISSN 15338541 . ©2010 by The International Society for the History of Rhetoric. All rights reserved . Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Rights and Permissions website at http://www.ucpressjournals.com/reprintlnfo.asp. DO1: 10.1525/RH.2010.28.1 Reviews 97 Ed è su uno degli elementi presi in esame da Pernot, Vevidentia, che si incentra il contributo di M.S. Celentano, L'evidenza esemplare di Cicerone oratore (pp. 33-48): PA. mira a sottolineare la grande capacité che ebbe Ci cerone di riuscire a narrare fatti ed eventi, rendendone partecipi gli ascoltatori /lettori. In particolare, puesta capacita è analizzata dalEA. attraverso le testimonianze e le citazioni di Quintiliano, il che consente anche la valutazione della ricezione di tale abilita retorica a partiré dagli autori di I see. fino a quelli piú tardi, da Aquila Romano a Marziano Capella. In conclusione , EA. sottolinea che in ámbito retorico si puo parlare di una sorta di "uso intersemiotico dell'immagine che si fa parola e della parola che attualizza , vivificándola, l'immagine" (p. 48). E. Pianezzola, Retorico verbale e retorico extraverbale: il frammento di Gaio Gracco 48, 61 Male.4 e il commento di Crasso (pp. 29-31), riflette invece sulla notazione che Cicerone fa seguiré alia citazione del frammento di Gaio Gracco, sottolineando—per bocea di Crasso—come Gracco si servisse di una gestualita tale per cui neanche i nemici avrebbero potuto trattenere le lacrime, usando un'espressione che ne ricorda una analoga delPA/Ar di Sofocle (vv. 923ss.), a testimonianza del fatto che "ancora una volta la tragedia...
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Research Article| January 01 2010 Perelman’s Theory of Argumentation and Natural Law Francis J. Mootz III Francis J. Mootz III William S. Boyd School of Law University of Nevada, Las Vegas Search for other works by this author on: This Site Google Philosophy & Rhetoric (2010) 43 (4): 383–402. https://doi.org/10.5325/philrhet.43.4.0383 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Francis J. Mootz III; Perelman’s Theory of Argumentation and Natural Law. Philosophy & Rhetoric 1 January 2010; 43 (4): 383–402. doi: https://doi.org/10.5325/philrhet.43.4.0383 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectivePenn State University PressPhilosophy & Rhetoric Search Advanced Search The text of this article is only available as a PDF. Copyright © Copyright 2010 The Pennsylvania State University The Pennsylvania State University. All rights reserved.Copyright 2010 The Pennsylvania State UniversityThe Pennsylvania State University Article PDF first page preview Close Modal Issue Section: ARTICLES You do not currently have access to this content.
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Research Article| January 01 2010 Proof and Persuasion in the Philosophical Debate about Abortion Chris Kaposy Chris Kaposy Search for other works by this author on: This Site Google Philosophy & Rhetoric (2010) 43 (2): 139–162. https://doi.org/10.5325/philrhet.43.2.0139 Cite Icon Cite Share Icon Share Twitter Permissions Search Site Citation Chris Kaposy; Proof and Persuasion in the Philosophical Debate about Abortion. Philosophy & Rhetoric 1 January 2010; 43 (2): 139–162. doi: https://doi.org/10.5325/philrhet.43.2.0139 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu nav search search input Search input auto suggest search filter All Scholarly Publishing CollectivePenn State University PressPhilosophy & Rhetoric Search Advanced Search The text of this article is only available as a PDF. Copyright © 2010 The Pennsylvania State University. All rights reserved.2010The Pennsylvania State University Article PDF first page preview Close Modal You do not currently have access to this content.
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Chaïm Perelman and Lucie Olbrechts-Tyteca’s “On Temporality as a Characteristic of Argumentation”: ↗
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Research Article| January 01 2010 Chaïm Perelman and Lucie Olbrechts-Tyteca’s “On Temporality as a Characteristic of Argumentation”:Commentary and Translation Michelle K. Bolduc; Michelle K. Bolduc Search for other works by this author on: This Site Google David A. Frank David A. Frank Search for other works by this author on: This Site Google Philosophy & Rhetoric (2010) 43 (4): 308–336. https://doi.org/10.5325/philrhet.43.4.0308 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn Email Tools Icon Tools Permissions Cite Icon Cite Search Site Citation Michelle K. Bolduc, David A. Frank; Chaïm Perelman and Lucie Olbrechts-Tyteca’s “On Temporality as a Characteristic of Argumentation”:Commentary and Translation. Philosophy & Rhetoric 1 January 2010; 43 (4): 308–336. doi: https://doi.org/10.5325/philrhet.43.4.0308 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectivePenn State University PressPhilosophy & Rhetoric Search Advanced Search The text of this article is only available as a PDF. Copyright © 2010 The Pennsylvania State University. All rights reserved.2010The Pennsylvania State University Article PDF first page preview Close Modal You do not currently have access to this content.
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While scholars have begun to write a history of reports and instructions, little scholarship exists on the history of proposals. To fill this gap, I analyze proposals written by Dorothy Wordsworth and Anne Macvicar Grant, ca. 1800. My analysis uses contemporary rhetorical theory to determine how they structured their writing and incorporated rhetorical appeals to achieve their goals. My findings show that their texts should be placed on a continuum of the history and development of the proposal genre. Further findings suggest that their use of contemporary rhetorical theories authorized Wordsworth's and Grant's discourse to successfully affect change.
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This article offers a way of using the theory of audience design—how speakers position different audience groups as main addressees, overhearers, or bystanders—for written discourse. It focuses on main addressees, that is, those audience members who are expected to participate in and respond to a speaker’s utterances. The text samples are articles, letters, and editorials on women’s suffrage that were published between 1909 and 1912 in Canadian periodicals. In particular, the author analyzes noun phrases with which suffrageskeptical women are addressed, relying on the theory of constitutive rhetoric to highlight the interpellative force with which the audience design of this public political debate operates.
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Given that my film is exploring a punk ethos that attends DIY filmmaking, I decided that the rough nature of the video created appropriate content...these are the sorts of details that reveal the complex, cinéma vérité nature of the DIY experience.