Discourse theories frequently emphasize the importance of understanding audience but seldom delve into how writers form conceptions of their audiences, especially in organizations. This study examines computer documentation writers’ tactics for conceiving of their audiences. Based on two ethnographic case studies and insights from activity theory, the author describes and evaluates technical communicators’ tactics for understanding audiences, constrained and supported by their organizations. She discusses the advantages and limitations of each tactic, looking at how each tactic might answer questions about audience. This research should be useful to technical communication educators as they expand students’ options for audience research in nonacademic settings. In addition, the findings of this study can enhance theories about the ways writers create images of their audiences.

Arguing that the immediate historical context of desegregation is vital to an understanding of Shirley Brice Heath's Ways with Words, this article reports on materials from the archives of Heath's research housed at the Dacus Library of Winthrop University. What emerges from reading Heath's letters and other materials at the time she was researching Ways with Words is a portrait of an ethnographer trying to negotiate existing stereotypes and raw tensions in the scholarly and public discourse on race while attempting to adhere to the tenets of the ethnographic approach of the 1970s. Taking a critical race theory approach, the article suggests that these materials indicate that Ways with Words could most fruitfully be read at this point as a story of the persistence of prejudice—a story that suggests the failure of the arguments in favor of desegregation to broker lasting reforms toward equity, and one that reveals the different and racialized meanings literacy acquires in response to historical shifts.

Ethnic and gender differences in classroom conversational styles are explored by comparing student involvement in face-to-face and computer-mediated discussions. The quantity of participation in these two environments is triangulated with student perceptions of the conversations in three undergraduate composition classrooms. White males participated more frequently than other groups in the face-to-face setting, and White women appeared to benefit more than other groups from conversations held in the computer-mediated setting. However, these gender-differentiated participation patterns did not apply to the discourse patterns of Hispanic males and females. Unlike their White female peers, the Hispanic women in this study participated frequently in the face-to-face conversations, spoke more than Hispanic males, and generally disliked the computer-mediated conversations.

Rita Copeland, a medievalist, reminds us that rhetoric is a the real world, circumstance, shifting and fragmented experience; in other words, a the itself (Framing Medieval Bodies 155). It is this discourse the body that concerns me here, translating temporality, circumstance, shifting interests into the following: time, space, weight. These three are the terms I will pursue, focusing on the work Milan Kundera and the late Andre Dubus as examples. They bring the bodies their characters into existence using space, weight, and time; that is, they write the body-inscribe it, mold it, shape it, give it material presence-just as dancers do. I want to suggest a rhetorical theory of the body in terms space, weight, and time and then to demonstrate how that theory might fruitfully inform our interpretation texts-not only literary texts like those Kundera or Dubus but also non-literary texts, such as journals, diaries, letters.1 The terms I am using come from Rudolf Laban, who developed a complex system movement analysis, a part which is called Effort/Shape. He worked first with ballet in Central Europe and later studied motion among British factory workers during World War II (efficiency studies). Many moder dancers have adopted his insights about movement and talk about space, weight, and time as characteristics choreography and their own bodies. They judge a good dance by its use space, weight, and time (these aren't the only criteria, course); they train their bodies first to understand its idiosyncratic preferences for using space, weight, and time and second to understand their bodies in relation to these three.

Mina Shaughnessy has long been revered as leader, even founder, of basic-writing movement, which emerged from open-admissions educational policies of egalitarian 1960s. Throughout 1970s, 80s, and 90s, most professionals in have accepted role of basic writing as defined by Shaughnessy in Errors and Expectations and as enacted in classrooms of City University of New York, where action of book took place. Indeed, Jeanne Gunner calls Shaughnessy's work the starting point of reference for these professionals (28); seldom does a discussion of basic writing not referand defer-to Shaughnessy.' In spite of almost universal acclaim for Shaughnessy, some articles about work have appeared with contradictory, even negative, visions: Paul Hunter describes Shaughnessy as radical for caring so much about and believing in students, most of whom were minorities; Min-Zhan Lu describes as conservative-and a gatekeeper and accommodationist-for wanting to acculturate them. And while no doubt both Hunter and Lu have captured truths about Shaughnessy, CCNY's Patricia Laurence argues that historical dimension is missing from many such analyses, that they set Shaughnessy adrift on educational raft-unmoored from [her] times, [her] institution, [her] field (880). In essay describing these intra-community conflict[s] (26), Gunner argues that literature about Shaughnessy can be categorized into two forms of discourse: iconic and critical. In iconic discourse Shaughnessy is invoked as a figure and symbol with meaning beyond identity as historic person (26). Time editor Stephen Koepp, in issue on heroes and icons, defines icon as an embodiment of ideal that affects way we live act, for better worse. Only possibility of or worse, in fact, really differentiates Koepp's icon from his hero-one who changes society for better by shatter[ing] a limitation convention (6). Certainly, iconic literature of basic writing invokes Shaughnessy as positive icon-as a hero. The imagery in eulogies describing Shaughnessy shortly after death set tone for this type of literature: Irving Howe spoke of the brightness of her (102); E. D. Hirsch, Jr., described how human influence radiated out (96); Adrienne Rich stressed way work illuminates (102).

Although there has been much discussion in composition studies for the past several years about the importance of contact zones, dissensus, and conflict to the process of learning (Bizzell; Harris; Jarratt; Lu; Olson; Trimbur; West), there has been less talk of the relationship between safe houses and conflict, as well as the role anger plays in social and political engagement. Some composition scholars have argued that in order to help prepare students for participation in civic culture, it is necessary to articulate radical pedagogies, ones that encourage modes of argumentation and that see the tensions of social difference as points of political friction to be interrogated. In arguing for the necessity of agonistic pedagogical models, however, it is easy to overlook not only the affective relations of social and political engagement but also the fact that conflict and dissensus-precisely because of emotional ties and affective investments--o not always follow the proscriptions of reasoned or civil discourse, that engagement cannot always be understood in terms of prevailing rationalities and intelligibilities. In arguing for the importance of conflict (that ideological positions are forged and tested through argumentation rooted in social difference), it is also easy to ignore that sometimes we need to deal with some of the more damaging and long-lasting results of engagement: the effects of pain, violence, cruelty-psychic and emotional injury as well as physical

The Establishment of Modern English Prose in the Reformation and the Enlightenment by Ian Robinson. Cambridge: Cambridge University Press, 1998. 218 + xv pp. Voices in the Wilderness: Public Discourse and the Paradox of Puritan Rhetoric by Patricia Roberts‐Miller. Tuscaloosa: University of Alabama Press, 1999. 209 + xiii. The View from On the Road: The Rhetorical Vision of Jack Kerouac by Omar Swartz. Carbondale and Edwardsville: Southern Illinois University Press, 1999. 130 pp. Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy by Kathleen E. Welch. Cambridge, MA: MIT Press. 256 pages. Vernacular Voices: The Rhetoric of Publics and Public Spheres by Gerard A. Hausen Columbia, South Carolina: University of South Carolina Press, 1999. 335p. A Short Rhetoric for Leaving the Family by Peter Dimock. Normal, Illinois: Dalkey Archive Press (Illinois State University), 1998. 118 pp.

Considers the role of the “white ground” in English studies at a critical period, the late 1960s and early 1970s, when the discipline, along with the rest of the academy and country, struggled mightily with issues of race. Describes the author’s interest in constructing a narrative about the relationships between discourse and identity with students.

This article examines the sentence-based pedagogies that arose in composition during the 1960s and 1970s—the generative rhetoric of Francis Christensen, imitation exercises, and sentence-combining—and attempts to discern why these three pedagogies have been so completely elided within contemporary composition studies. The usefulness of these sentence-based rhetorics was never disproved, but a growing wave of anti-formalism, anti-behaviorism, and anti-empiricism within English-based composition studies after 1980 doomed them to a marginality under which they still exist today. The result of this erasure of sentence pedagogies is a culture of writing instruction that has very little to do with or to say about the sentence outside of a purely grammatical discourse.

This article describes the linguistic and semantic features of technocratic discourse using a Systemic Functional Linguistics (SFL) framework. The article goes further to assert that the function of technocratic discourse in public policy is to advocate and promulgate a highly contentious political and economic agenda under the guise of scientific objectivity and political impartiality. We provide strong evidence to support the linguistic description, and the claims of political advocacy, by analyzing a 900-word document about globalization produced by the Australian Department of Foreign Affairs and Trade (DFAT).

Technology is commonly described in magical terms, not only in advertising but also in journalism and technical communication. This article provides some background on the use of magical language in technical contexts, gives examples of magical discourse in technology advertisements and newsmagazine articles, and proposes a technical communication pedagogy of media analysis. The proposed pedagogy involves students in conducting diagnostic critiques of media texts and affords them the opportunity to examine critically their own unwitting use of magical language in technical discourse.

Claims scholars in English, as a field of study, share a common object of study, specifically the study of discourse. Compares and attempts to integrate the scholarship on one part of discourse--genre--from two subdisciplines of English, literary and composition study.

This article examines the ideological functions of seventeenth-century ceremonial oratory by distinguishing between two related rhetorical strategies: textual image and propaganda, defined as the promotion of a policy. This distinction helps characterize the particular nature of Louis XIV's régime, instead of anachronistically equating it with modern totalitarianism. If pursued in other contexts it can serve to illuminate the mechanisms of personality cult in general. Fashioning an image of the ruler with the help of an institutional apparatus which varies with the régime is a way to create public confidence in his/her ability. A well-established absolutist monarchy should not require propagandistic discourse; yet it was ubiquitous in Louis XIV's global design for government. This suggests a dialectical interpretation. When belief in the monarch's greatness fails to produce blind faith in his/her infallibility, propaganda may take over to bolster persuasion. When counter-propaganda, or facts, become insistently present, image may again appear as an expedient alternative.

Short Reviews Edward Schiappa, The Beginnings of Rhetorical Theory in Classical Greece (New Haven: Yale University Press, 1999), x + 230 pp. In The Beginnings of Rhetorical Theory in Classical Greece, Edward Schiappa continues his questioning of the disciplinary status of rhetoric in the Classical period. The book is divided into three sections: Reconstructing the Origins of Rhetorical Theory, Gorgias and the Disciplining of Discourse, and Fourth-Century Disciplinary Efforts. In Part I, Schiappa challenges what he characterizes as a 17point , "standard account" of the history of rhetoric—with points ranging from the status of the Corax and Tisias story to the origins and uses of ρητορική. For the most part, George Kennedy is the author of the account Schiappa challenges, and these first chapters interrogate Kennedy's timeline as well as his categories of "traditional," "technical," and "philosophical" rhetorics. This section recapitulates Schiappa's well-known argument that Plato was responsible for coining the term ρητορική —most likely in the early fourth century BCE. By Schiappa's account, this "coining" was "a watershed event in the history of conceptualized Rhetoric in ancient Greece" (p. 23). Specifically, Schiappa maintains that before ρητορική was coined the "verbal arts" were "understood as less differentiated and more holistic in scope", and they did "not draw a sharp line between the goals of seeking success and seeking truth" (p. 23). Part I includes Schiappa's direct response to critics of his ρητορική argument. In Chapter Two, he draws on theorists from Kenneth Burke and Ferdinand de Saussure to Benjamin Lee Whorf and Michel Foucault to defend the significance of the act of naming that Schiappa maintains is embodied in the coining of ρητορική (pp. 23-28). Chapter Four includes a sharp critique of the ideological uses of the term "Sophistic rhetoric", in which Schiappa challenges the "wishful thinking" of those who "over-romanticize the relationship between 'the Sophists' and Athenian democracy" .343 344 RHETORICA (p. 55). He is particularly hard on those whom he accuses of sacrificing historiographical method to ideological theory construction—a practice that he argues leads to the problem of anachronism (p. 61). Part II consists of "three studies". The first study, large portions of which were previously published in Pre/Text, examines Gorgias's style. The second study, "Rereading Gorgias's Helen", picks up more explicitly the disciplinary concerns of Part I, as Schiappa argues that "certain persistent questions about Gorgias's Helen obtain different answers once the speech is repositioned as a predisciplinary text" (p. 115). More specifically, Schiappa maintains that "Gorgias significantly influenced the early theoretical articulation of the discipline of Rhetoric by theorizing about the workings of persuasive discourse" (p. 131). In the last study, Schiappa focuses on Gorgias's "On Not Being", examining the ways in which disciplinary senses of philosophy and rhetoric have influenced interpretations and evaluations of this muchdebated text. Like Part II, Part III consists of "three studies". The first chapter of this section examines early uses of the terms ρητορεία ("oratory") and ρητορεύειν ("to orate"). Schiappa's general argument is that the terms "were not used often or consistently enough" to justify the sense of disciplinarity stability conveyed when they are translated as "rhetoric" (p. 160). The next chapter, "Isocrates's Philosophia", attempts to define Isocrates's sense of the art of discourse, particularly as it contrasts with Plato's concept of "philosophy". This chapter has—somewhat surprisingly—a second function: "to provide a reading of Isocrates that attempts to locate him as one of the first philosophers in Western history to address the concerns that we now identify with Pragmatism" (p. 162). Part III concludes with a chapter co-authored with David Timmerman that addresses the motivations for and implications of the diverse forms of discourse Aristotle classified as "epideictic". Schiappa's arguments have yielded invaluable insights into some of the most recalcitrant debates in the history of rhetoric—in particular, the ancient contest between rhetoric and philosophy. I found that the structure of The Beginnings of Rhetorical Theory in Classical Greece sometimes obscured rather than foregrounded the significance of these insights. As Schiappa acknowledges in the Reviews 345 Preface, portions of the book have appeared in books and journal articles. The result is sometimes redundant as opposed to...

352 RHETORICA Jeanne Fahnestock, Rhetorical Figures in Science (New York: Oxford University Press, 1999), xiv + 234 pp. The title of this work well represents the focus of the book, but it fails to convey the breadth of content it contains. Jeanne Fahnestock's book displays a range of erudition not only in the history of science but in the history of rhetoric as well. Unlike other studies that have treated the use of metaphors and analogy in scientific literature, this one reveals the work of some little marked but ubiquitous figures of speech in many classic and modem texts in science. Fahnestock's aim, however, is not just to show the way in which these figures have influenced the turn of scientific thought, or have structured its expression, but she seeks to illuminate the nature of rhetorical figures themselves. The book claims that certain figures are actually condensed lines of argument and that they appear in all kinds of discourse. She selects for close study five figures of particular importance to scientific reasoning: antithesis, gradatio, incrementum, antimetabole, ploche, and poliptoton. These are looked at systematically, with historical accounts and illustrations of each, followed by well-developed examples of their use in a coherent topical, not chronological, order. Throughout the work Fahnestock has also included visual representations that bear witness to the structural figuration behind them. The first chapter of the book alone, "The Figures as Epitomes", should prove invaluable to historians and teachers of rhetoric and literature. Fahnestock first clarifies the confusing categories of tropes, schemes, figures of diction and thought. Next she examines leading theories of figuration: figures are departures from "normal" or "typical" word use; figures ornament or embellish, adding emotion, force, charm. Figures may do all of these things, she says, but essentially they are composites a "formal embodiment of certain ideational or persuasive functions" (p. 23). She defines them as "an identifiable convergence, felicity, or synergy of form and content" (p. 38). As such the most useful approach to the figures is to look at their function. Accordingly, she examines the function of the figures mentioned above to condense or epitomize lines of argument. The key to the figural epitome lies in the topics, Reviews 353 lines of argument best described in Aristotle's Topics and Rhetoric, which he identified as common ways of reasoning. In the second chapter on antithesis, a figure based on the topic of opposites, the author explores a variety of scientific examples, including Bacon's tables of absence and presence and Darwin's examination of emotion in man and animals. The figures of series incrementum and gradatio, described in the third chapter, she explains as products of the dialectical topic of property when considered from the standpoint of the more and the less and similarities. In the scientific illustrations for the chapter, the figures are shown to be constitutive of both thought and expression. The author suggests a continuity between the rhetorical series and mathematical series, illustrating this with Newton's discussion of motion and later theories in astronomy. The subject of chapter four, antimetabole, another figure which epitomizes arguments from property, displays repeated terms in two cola, the second of which reverses the grammatical and syntactic order of the first ("Ask not what your country can do for you, but what you can do for your country"). Although this figure has not been consistently stressed in stylistic discussions over the years, Fahnestock sees it as having given scientists an especially fertile tactic of conceptual reversal. Newton in mechanics, Farraday and Joseph Henry in electromagnetism, Lamarck and Lewontin in theories of evolution, all furnish examples of the figure's usefulness. The final chapter on ploche and poliptoton introduces figures of repetition, probably unfamiliar to most readers. Pioche, described as "perfect repetition", is a word woven into a discourse in the same, or at times, in a different, sense. The second figure, polyptoton, appearing in highly inflected languages more frequently than in English, repeats a word but does so in a different grammatical case. In a dazzling account of the history of writings on electricity, the author documents the grammatical shifts that occur as experimenters begin to understand its nature. First a...

To provide modest insight into whether or not reading literature helps medical students communicate more effectively in the physician‐patient encounter, I conducted an ethnographic study of medical students taking a required three‐hour literature and medicine course. This article will demonstrate that although these medical students were embedded in the discourse of medicine, reflective writing enabled them to conceive medicine as an interpretive, personal, and idiosyncratic activity rather than as a stagnant diagnosis‐based process.

Plato on Rhetoric and Language by Jean Nienkamp. Mahwah, NJ: Lawrence Erlbaum Associates for Hermagoras Press, 1999. 220 + ix pp. Beyond the Great Story: History as Text and Discourse by Robert F. Berkhofer, Jr. Cambridge: The Belknap Press of Harvard University Press, 1997. 381 + xii pp. Voices of the Nation: Women and Public Speech in Nineteenth‐Century American Literature and Culture by Caroline Field Levander. Cambridge: Cambridge University Press, 1998. 186 pp. The Evolution of English Prose 1700–1800: Style, Politeness, and Print Culture by Carey McIntosh. Cambridge: Cambridge University Press, 1998. 276 + xi pp.

We offer institutional critique as an activist methodology for changing institutions. Since institutions are rhetorical entities, rhetoric can be deployed to change them. In its effort to counter oppressive institutional structures, the field of rhetoric and com-position has focused its attention chiefly on the composition classroom, on the de-partment of English, and on disciplinary forms of critique. Our focus shifts the scene of action and argument to professional writing and to public discourse, using spatial methods adapted from postmodern geography and critical theory.

Proposes assigning polemics, suasive essays, and paradoxical encomia as a means to help students write in classical civic discourse forms, which enfranchise the personal in the service of the community. Presents guidelines for each assignment.

Shows how one first-grade teacher explicitly modeled her own authorship processes and how students took up those processes in their own writing. Analyzes classroom discourse to illustrate how the teacher and students shifted roles in the participation framework of writing activity among teacher, author, co-author, and overhearer to facilitate the co-construction of written texts.

Research on citations has generally examined citations as part of a system of rewards or as a rhetorical tool for strengthening arguments. This study examines the role of citations both as reward and as rhetoric. The reward system was examined by tracing over time the citation patterns of 13 research articles by two groups of scientists in chaos theory. The rhetorical practices were examined by determining how these articles were cited, by reviewing 609 citations of the 13 research articles. The analysis revealed that scientists consistently used five rhetorical practices: (1) using citations in the introduction, (2) using authors' names in the citation, (3) using the citation in a statement that asserts a high level of certainty, (4) using citations to create a research space, and (5) combining the use of the authors' names with placement in the introduction. These features indicated the articles' centrality in scientific discourse.

Taking a social constructionist point of view and drawing on the work in cognitive psychology on situated cognition and expert performances, this study reports on a segment of an ethnography of writing in a workplace setting that reveals the interconnections of discourse community goals, writers' roles, and the socialization process for writers new to a given discourse community. Specifically, the data reveal 15 different writing roles assumed by members of the discourse community that depict a continuum from novice to expert writing behaviors. Writing roles were defined in relation to both the importance to community goals of the text to be written and to the amount of context-specific writing knowledge required to accomplish the task. The study applies the notion of legitimate peripheral participation in a discourse community and creates a framework for conceptualizing a social apprenticeship in writing either in school or nonschool settings.

This article describes how disability studies can be used in a medical and science writing class to critically examine the assumptions of scientific discourse. An emerging, interdisciplinary field, disability studies draws on feminist, postmodern, and post‐colonial theory and extends their critiques to the medicalization of disability. Deconstructing the medical model of disability helps students understand how science is socially constructed. After conceptualizing disability studies, this essay discusses sample disability‐related classroom activities, readings, and writing assignments.

Reception Histories: Rhetoric, Pragmatism, and American Cultural Politics by Steven Mailloux. Ithaca: Cornell University Press, 1998. 206 + xv pp. Kenneth Burke and the 21st Century, edited by Bernard L. Brock. Albany: SUNY Press, 1999. 292 pp. “We Are Coming”: The Persuasive Discourse of Nineteenth‐Century Black Women by Shirley Wilson Logan. Carbondale: Southern Illinois University Press, 1999. 255 + xvi pp. Pandora's Hope: Essays on the Reality of Science Studies, by Bruno Latour. Cambridge: Harvard University Press, 1999. 324 + x. The Rhetoric of Science in the Evolution of American Ornithological Discourse by John T. Battalio. Bayshore, TX: Ablex, 1998. 264 + xix pp. Essays in the Study of Scientific Discourse: Methods, Practice, and Pedagogy, edited by John T. Battalio. Stanford, Connecticut: Ablex Publishing Corporation, 1998. 264 pp.

Research Article| February 01 2000 Short Reviews: Plato's Sophist, by Martin Heidegger, Chaucer and the Trivium: The Mindsong of the Canterbury Tales, by J. Stephen Russell, Shakespeare and Social Dialogue: Dramatic Language and Elizabethan Letters, by Lynne Magnusson, “We Are Coming”: The Persuasive Discourse of Nineteenth-Century Black Women, by Shirley Wilson Logan and Critiques of Knowing: Situated Textualities in Science, Computing, and the Arts, by Lynette Hunter Martin Heidegger,Plato's Sophist, trans. Richard Rojcewicz and AndréSchuwer (Bloomington: Indiana University Press, 1997), xxvii + 476 pp.J. Stephen Russell,Chaucer and the Trivium: The Mindsong of the Canterbury Tales (Gainesville: University Press of Florida, 1998), x + 266 pp.Lynne Magnusson,Shakespeare and Social Dialogue: Dramatic Language and Elizabethan Letters (Cambridge: Cambridge University Press, 1999), x + 221 pp.Shirley Wilson Logan,“We Are Coming”: The Persuasive Discourse of Nineteenth-Century Black Women (Carbondale, IL: Southern Illinois University Press, 1999), 255 pp.Lynette Hunter,Critiques of Knowing: Situated Textualities in Science, Computing, and the Arts (London and New York: Routledge, 1999), vi + 239 pp. Michael J. MacDonald, Michael J. MacDonald Department of English, The University of Illinois at Chicago, 601 South Morgan Street, Chicago, Illinois 60607-7120, USA Search for other works by this author on: This Site PubMed Google Scholar Anne Laskaya, Anne Laskaya Department of English, University of Oregon, Eugene, Oregon 97403, USA Search for other works by this author on: This Site PubMed Google Scholar Judith Rice Henderson, Judith Rice Henderson Department of English, University of Saskatchewan, 9 Campus Drive, Saskatoon SK S7N 5A5, Canada Search for other works by this author on: This Site PubMed Google Scholar Jacqueline Jones Royster, Jacqueline Jones Royster Department of English, The Ohio State University, 421 Denney Hall, 164 West 17th Avenue, Columbus, Ohio 43202, USA Search for other works by this author on: This Site PubMed Google Scholar C. Jan Swearingen C. Jan Swearingen Texas A & M University Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2000) 18 (1): 103–117. https://doi.org/10.1525/rh.2000.18.1.103 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Cite Icon Cite Search Site Citation Michael J. MacDonald, Anne Laskaya, Judith Rice Henderson, Jacqueline Jones Royster, C. Jan Swearingen; Short Reviews: Plato's Sophist, by Martin Heidegger, Chaucer and the Trivium: The Mindsong of the Canterbury Tales, by J. Stephen Russell, Shakespeare and Social Dialogue: Dramatic Language and Elizabethan Letters, by Lynne Magnusson, “We Are Coming”: The Persuasive Discourse of Nineteenth-Century Black Women, by Shirley Wilson Logan and Critiques of Knowing: Situated Textualities in Science, Computing, and the Arts, by Lynette Hunter. Rhetorica 1 February 2000; 18 (1): 103–117. doi: https://doi.org/10.1525/rh.2000.18.1.103 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. Copyright 2000, The International Society for the History of Rhetoric2000 Article PDF first page preview Close Modal You do not currently have access to this content.

The derogation of the “traditional” in the discourse of academic professionalism in composition studies overlooks practices within tradition that may be counter or alternative to the hegemonic. Aspects of the Amherst College “tradition” of English 1‒2 illustrate, in idealized form, alternative practices drawing from residual elements of dominant culture.

Francis J. Sullivan, Susan Wells, On Constructing Enduring Works: Contingency and Absolutism in the Discourse of Student Needs, College Composition and Communication, Vol. 51, No. 3 (Feb., 2000), pp. 469-472

Uses a qualitative methodology to examine how discourse norms and socialization processes affect the development of technical requirements. Our exploratory investigation of how government personnel develop and review technical requirements indicates that discourse norms and academic technical writing socialization processes affect the technical writing process. Technical writers perceived that requirements in work statements became less precise as more requirements were coordinated in team-based designs. In essence, we found that, in team-based designs, interpretation conflict and technical diffusion were important dimensions when writing and coordinating technical requirements. Our findings suggest that collaborative technical writing is a complex and difficult process in team-based designs where integration and persuasion skills dominate.

Traditionally, many American technical communicators have tended to view translation as a "one-way" system in which they create English-language source text that is converted into another language. This singular perspective of translation can be seen in professional communication literature that tends to focus on how to better "write for translation" rather than exploring other ways in which technical communicators might be able to make use of translators or the translation process. While English is a key language used in international technical and scientific discourse, it is not the only language being used. Speakers of languages other than English are increasingly contributing to various scientific and technical fields. As a result of this factor, technical communicators should begin rethinking ways in which they view and use translation if they wish to remain effective communicators in the new global marketplace.

Reviews 111 Shirley Wilson Logan, "We Are Coming": The Persuasive Discourse of Nineteenth-Century Black Women (Carbondale, IL: Southern Illinois University Press, 1999), 255 pp. Shirley Wilson Logan introduces "We Are Coming": The Persuasive Discourse of Nineteenth-Century Black Women by stating, "This book examines the public persuasive discourse of nineteenth-century black women intellectuals" (p. xi). She continues in the Preface to talk more specifically about the nature of the historical era of the analysis, constraints on the availability of texts, the nature of both public discourse and persuasive discourse, and the rhetorical theories and strategies that shape her analysis. Near the end of the Preface she says, "My hope is that these discussions might also add to a clearer understanding of nineteenth-century culture and of the ways in which the persuasive discourse of nineteenth-century black women adapted itself to its multiple audiences and multilayered exigences" (p. xvi). By this process, Logan makes the reader immediately aware of the extent to which the participation of African American women in public discourse during the nineteenth century signals complexity, rather than simplicity, and a need for contemporary researchers to account for patterns in rhetorical practices at the same time that we resist reducing those patterns to simplistic and monolithic notions of a "Black women's rhetoric". First of all, in focusing attention on specific rhetors, Logan re­ inscribes the historical record with the names of women who actively charted new pathways for rhetorical engagement during an era of remarkable social, political, and economic change. She brings texture to what we have come to know about the rhetorical performances of Maria Miller Stewart, Frances Watkins Harper, Ida Wells Barnett, Fannie Barrier Williams, Anna Julia Cooper, Victoria Earle Matthews, Mary Shadd Cary, Josephine St. Pierre Ruffin, and others who in recent years have been brought to the attention particularly of teachers and scholars in women's studies, ethnic studies, and literary studies. To this list, however, she adds the names of women whose accomplishments are much less familiar: Rosetta Douglass-Sprague, Alice Woodby McKane, Lucy 112 RHETORICA Wilmot Smith, Mary Cook, Edmonia Highgate, Georgia Swift King and others. She reminds us that to date we have only scratched the surface of the history of African American women's intellectual work as she places the subjects of her study more visibly onto the rhetorical landscape. Using five themes that are symbolized by quotations from the texts of die rhetors, Logan explains in systematic ways how the rhetorical actions of this group were shaped and performed amid various systems and forces of the social environment. She raises for critical viewing points of inquiry that help us to envision these women both individually and collectively, interrogating, for example: the importance of allusions to an African past in the gamering of rhetorical power; their commitment to forging alliances across various communities of interest; the directing of their energies toward critical issues within the African American community; the use of specific strategies in the art of persuasion; their creation of their own arenas for rhetorical engagement; and the ways and means of rhetorical action in the particular arena of the Black Clubwomen's Movement, that is, their shaping of the discourse of racial uplift. Logan suggests that individually these women illustrate a breadth of rhetorical responses to a continuity of exigencies and that collectively they were quite astute at finding ways to invoke lively connections between themselves and their audiences; to invent themselves anew within their performative arenas; and to respond provocatively to the exigencies of multiply constrained rhetorical situations. The effect of Logan's approach is to underscore a critical point that she makes in her statement of purpose, that is, her assertion that these women are intellectuals. In attending to individual practices, common exigencies, and thematic points of inquiry, Logan makes visible that the case to be made ultimately with this analysis is not simply that African American women engaged persuasively in rhetorical practices in public arenas during this era, but that their doing so demonstrates the liveliness of their intellectual engagement and their ethical commitments. Logan's choice in making this case is to lead us analytically through a textual display, making conditions...

RHETORICA 108 General Prologue and three serious tales. Much of the comedic and fantastic is left unexplored; indeed, he writes, "I hope others will extend the discussion...I have only initiated" (p. 212). Although Russell, at times, claims rather brashly to know what Chaucer thought or didn't think, what he read or didn't read without much qualification, the edginess of his prose provokes response. His work confidently negotiates contemporary Chaucerian scholarship, solidly convincing readers that the trivium can serve as an important lens through which we can read medieval literary texts. ANNE LASKAYA University of Oregon Lynne Magnusson, Shakespeare and Social Dialogue: Dramatic Language and Elizabethan Letters (Cambridge: Cambridge University Press, 1999), x + 221 pp. In Shakespeare and Social Dialogue, Lynne Magnusson accepts poststructural questioning of the unity and autonomy of the literary text and the independence of its "author" and characters but argues that this critique of formalism has unnecessarily dismissed close reading of language. She seeks to restore it by applying concepts from discourse analysis to a comparison of Renaissance correspondence and Shakespeare's dialogue. Her assumption that letters and plays come close to recording actual conversation seems a little naive, and I am not always sure whether her goal is to recover Elizabethan speech or to illuminate Shakespeare, but she largely achieves both. In place of the Aristotelian categories applied to Elizabethan letters by Frank Whigham, she builds on theories of Mikhail Bakhtin and Pierre Bourdieu, and especially the empirical research of cultural anthropologists Penelope Brown and Stephen C. Levinson. Their model describes attempts to manage risk and save face in conversation through strategies of positive politeness (identifying participants) and negative politeness (dissociating them) that take into account their social Reviews 109 distance, their relative power, and the culture-specific ranking of impositions. As an historian of rhetoric skeptical of imposing our own theories on Renaissance texts, I am startled by how well this approach explains Elizabethan language. Magnusson's study has three parts. Part One demonstrates that gender as well as class influences social dialogue. In Henry VIII, Norfolk employs positive strategies to advise Buckingham; Katherine and Wolsey address King Henry with negative strategies of deference and indirection. The correspondence of Edmund Molyneux, Sidney family secretary, reveals the complexities of Elizabethan relationships. Philip and Robert Sidney command him, while he responds to Philip's criticisms primarily with negative strategies. Lady Mary Sidney tempers her authority over Edmund with positive strategies. Shakespeare's Sonnet 58 and others deferring to his patron are best understood in the context of these conventions. Part Two focuses on letter-writing manuals and administrative correspondence, applying its examples to Shakespeare's plays. Magnusson contrasts Desiderius Erasmus' reform of the horizontal, homosocial relations of scholars in De conscribendis epistolis with Angel Day's reproduction of Elizabethan social hierarchies in The English Secretary, which nevertheless facilitates upward mobility. William Fulwood's The Enimie of Idlenesse, a translation of a French treatise, could have unwittingly supplied hints for the linguistic pretensions of Love's Labour's Lost and A Midsummer Night's Dream. In the former play, the lords' linguistic excesses respond to imitation of their style by upstarts, while in the latter, Theseus appreciates his subjects' incompetence because bumbling shows deference. Elizabethan business depends on personal relationship: thus recommendations ignore job qualifications and requests for favors cement friendship. The Marchants Avizo of Bristol merchant John Browne advises the apprentice to seek aid from fellow merchants, adapting the courtly "pleasuring style" to the commerce. The Merchant of Venice shows the same patterns in the Christian community, but Shylock's speech challenges them, and in Timon of Athens they break down. In the personal letters by which Sir Henry Sidney, Sir William Cecil, and other courtiers administer 110 RHETORICA the Elizabethan regime, negative politeness to equals hints that the intended audience is the Queen, while expressions of "trouble­ taking" and regrets for "trouble-making" to superiors may excuse independent decisions. Positive strategies of identification present weighty requests as trivial. 1 Henry IV contrasts Hal's mastery of this social language and Hotspur's impatience with it. Part Three explores language as theme in three plays. Greenblatt's concept of self-fashioning cannot adequately explain...

Reviews 113 are able to do so with a useful vocabulary, specific examples, and an assessment of the landscape of rhetorical practice that sets a new pace. Her title, then, "We Are Coming", gains increasing significance. Indeed, African American women are coming onto the rhetorical scene, and this analysis contributes greatly to our ability to take into account in interesting ways what their presence means. JACQUELINE JONES ROYSTER The Ohio State University Lynette Hunter, Critiques of Knowing: Situated Textualities in Science, Computing, and the Arts (London and New York: Routledge, 1999), vi + 239 pp. Critiques of Knowing is a disarmingly accurate title for Lynette Hunter's most recent book, a study of the relevance of rhetoric to critical theories of language in several fields. Standpoint theory, Hunter proposes, integrated with rhetorical understandings of ethos, topos, and audience, can both illuminate, and exemplify the need for a rhetorical critique of "critical and aesthetic discourses for talking about communication, textuality, and the arts" (p. 7). The discussion moves patiently and informatively through discourses about ideology and the nation state, agency, the subject, recent studies of artificial intelligence and computing, hypertext models of literary texts, "scientific" discourse studies and linguistic poetics, feminist critiques of science, and feminist aesthetics. Hunter weaves rhetoric into the methods and languages of these disciplines with subtlety and common sense; readers will find in each chapter an up to date review of current critical theory in the fields reviewed. Another major accomplishment of the study as a whole is a collateral appraisal of the languages and epistemologies, stated and unstated, that each field employs. The comparison is no easy task, particularly since the fields under scrutiny have been prominent advocates of critiquing knowledge, understood as comprehension of the "real" 114 RHETORICA by subjects capable of knowing, and of representing their knowledge in representational, informative texts. This relentless critique of knowledge and language in recent theory, Hunter asserts, has resulted in a barrage of pluralisms and relativisms, each with its own canonical ideology. Hunter teases out different versions of an "essentialist-relativist" standoff that has emerged again and again among recent ideological constructions of plurality (pp. 6-7). In characterizing many of these problems Hunter is not alone; she will find readers welcoming her positions. What makes her discussion original and especially valuable is the way in which she brings to this impasse several richly drawn definitions of rhetoric. Because of its historical and conceptual self awareness as "inexorably different to the real world" in any literal or scientific sense, rhetoric can help construct an analysis of stance which will position the discourses of the disciplines historically, politically, and socially (p. 6). The prospect that rhetoric may be able to integrate and amplify a number of critical discourses about language that are currently bogged down in confessing their own impossibility and meaninglessness is a welcome vision. Hunter's exposition of the ethical and epistemological adjustments rhetoric could provide to contemporary critical discourses is also an anatomy of the past and present wealth that resides in rhetorical studies that continue to be marginalized by so many fields. The chapters are arranged by discipline: contemporary studies of the ideologies of nation-states, studies of artificial intelligence and computing applications within the humanities, hypertext methodologies, feminist critiques of science, and feminist critiques of aesthetics. Hunter's analysis establishes an important parallelism: a lack of rhetorical self awareness has hampered the discussion of the subject and of agency, of intelligence and knowledge, of the ethics of critical discourses visa -vis their contexts and audiences. Hunter defines her overall goal as "a critique of critical and aesthetic discourses for talking about communication, textuality, and the arts" (p. 7). The essentialistrelativist standoff that Hunter seeks to redress has locked many branches of discourse studies, including linguistics, artificial intelligence, computing, rhetoric and poetics, into methodologies that, somewhat oddly, base social and political tolerance for all Reviews 115 discursive practices upon scientific models of neutral description and quantitative analysis. Somehow, according to many of these models, discourses are produced by "the culture" or by "language". Alternatively, we find accusations of "essentialism" or "enlightenment humanism" hurled at any and all references to the subject, to agency, to an ethnic...

Abstract Little attention has been paid to the often profound differences between artes praedicandi written in the Europe of the sixteenth and seventeenth centuries. While the sermon theorists loyal to Rome often employed classical rhetoric without any sense of disjunction, the Reformers' dedication to Scripture as a model of discourse impelled them to ratify any use of classical rhetoric in terms of Scripture and Christian commentary. In Bartholomew Keckermann's De rhetoricae ecclesiasticae utilitate, for instance, the author makes use of Aristotle's Rhetoric, but not without heavy reference to similar concerns in Augustine's De docfrina christiana and the epistles of St. Paul. Keckermann's procedures parallel those of other reformers such as Philip Melanchthon and Gerhard Andreas Hyperius, and stand in sharp contrast to the works of Erasmus and the Milanese cardinal Saint Charles Borromeo.

This article supplements existing rhetorical scholarship by returning to the notion of invention as general preparation of the communicator. Although much scholarship about invention in technical communication exists, it consists mainly of heuristics, checklists, ethical considerations, and audience awareness. Part of invention is using basic strategies to prepare the communicator to assess any communication situation and its context and to generate the appropriate discourse. Rhetorician Kenneth Burke's theories of dialectic and rhetoric are a twentieth-century version of this; this article explains important Burkean strategies such as etymological extension, limits of agreement with the thesis, finding the complex in the simple, expanding the circumference, translation or alembication, the four master tropes, and the pentad, and it shows how to apply these in technical communication. The article closes with a classroom assignment that uses Burkean invention strategies.

Although studies of actual communication practices in the workplace are now commonplace, few historical studies in this area have been completed. Such historical studies are necessary to help researchers understand the often complicated origins of genre conventions in professional discourse. Historical research that draws on contemporary genre theory helps address this void. A genre perspective is particularly valuable for helping researchers trace a given type of document's emergence and evolution. This perspective also provides a way of accounting for the connections between communicative practices and the other activities that occupy the attention of workplace organizations. To illustrate what this perspective brings to historical research in professional communication, I examine the development of communicative practices at a national production company that relied on texts to mediate its organizational activities across geographically dispersed locations.

Ethics as a topic in technical communication has grown in interest in the past quarter century as the field itself has matured. We now understand technical communication as involved in communicating not only technical information but also values, ethics, and tacit assumptions represented in goals. It also is involved in accommodating the values and ethics of its many audiences. This understanding is linked to an awareness of the social nature of all discourse and the root interconnectedness of rhetoric and ethics. This article presents an introduction and annotated bibliography of articles from technical writing and communication journals over this period, arranged in categories of professional, academic, and systematic approaches. Ethics is broadly conceived to include not only particular theories but also systems of values and principles.

Instruction in the technical and scientific disciplines often provides students with the technical skills necessary to succeed in industry. However, these disciplines also focus on socializing students into professional identities. This study examines one exemplar discipline, mechanical engineering, to see how classroom discourse and practice construct professional identities for students (as future engineers) and their customers. Results suggest that although students' conceptions of the customer provided glimpses of professional identity, design processes in these classrooms were ultimately driven and shaped by academic communicative practices, audiences, and goals. Given this, instructional interventions are provided to integrate professionalization processes within classrooms where situated learning is apparent.

The Presentation of Technical Information. 3rd ed. Reginald Kapp. Letchworth, Hertfordshire, UK: The Institute of Scientific and Technical Communicators, 1998. 136 pages. User‐Centered Technology: A Rhetorical Theory for Computers and Other Mundane Artifacts. Robert R. Johnson. Albany: SUNY P, 1998. 195 pages. Ethics in Technical Communication: Shades of Gray. Lori Allen and Dan Voss. New York: Wiley, 1997. 410 pages. The Dynamics of Writing Review: Opportunities for Growth and Change in the Workplace. Susan M. Katz. Vol. 5 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corp., 1998. 134 pages. Essays in the Study of Scientific Discourse: Methods, Practice, and Pedagogy. Ed. John T. Battalio. Vol. 6 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corporation, 1998. 264 pages. Outlining Goes Electronic. Jonathan Price. Vol. 9 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corp., 1999. 177 pages (including bibliography and indexes). Wiring the Writing Center. Ed. Eric H. Hobson. Logan, Utah: Utah State UP, 1998. 254 pages. Inventing the Internet. Janet Abbate. Cambridge, MA: MIT Press, 1999. 264 pages.

Practical experience teaches the difficulty and the messiness of democratic public policy processes. A discourse analytic perspective on rhetorical action in the institutional settings of policy work reveals the dynamics of effective agency. By simulating practical experience and by developing a discourse analytic perspective, academic instruction in professional and technical communication can show students what elected officials, governmental staff, and non‐profit non‐governmental organizations (NGOs) do to make or to implement policy.

This article examines a 1994 General Accounting Office (GAO) report on sexual harassment at U.S. service academies to determine how power structures affected the report writers' rhetorical choices. Employing postmodern mapping theories, the article identifies what is valued and devalued in the report's contents. Then it describes Congress's reaction to the report and speculates on the report's impact on public discourse and subsequent social action. It offers postmapping theory as a way of understanding the relationship between discourse and power in policy reports.

Abstract Postmodernism typically questions metaphysical foundations and then assumes that because no common ground beyond linguistic and cultural codes can be discovered, discursive agreement is necessarily contingent. Questioning the efficacy of such codes, causal theories erase the distinction between words and the worlds, and so invent strategies to direct interlocutors’ attention toward causal conditions they can share rather than find codes they already share. A comparison of two proponents of causal meaning, St. Augustine and Donald Davidson, reveals a common set of logical and attitudinal constraints to interpretive understanding that rejects linguistic and cultural incommensurability and therefore inventive contingency.

The Radical Rhetoric of the English Deists: The Discourse of Skepticism, 1680–1750 by James A. Herrick. Columbia: University of South Carolina Press, 1997; 245 pp. Composition in the University: Historical and Polemical Essays by Sharon Crowley. Pittsburgh: University of Pittsburgh, Pennsylvania, 1998. 306 pp. Four recent studies of rhetoric in Socrates and Plato The Religion of Socrates. Mark McPheran. University Park, PA: The Pennsylvania State University Press, 1996. 353 pp., (paperback, 1999). Plato and the Socratic Dialogue: The Philosophical Use of a Literary Form. Charles H. Kahn. Cambridge & New York: Cambridge University Press, 1996. 431 pp., (paperback, 1998). Genres in Dialogue: Plato and the Construct of Philosophy. Andrea Wilson Nightingale. Cambridge & New York: Cambridge University Press, 1995. 222 pp. The Paradox of Political Philosophy: Socrates’ Philosophic Trial. Jacob Howland. Lanham, MD: Rowman & Littlefield, 1998 (hardcover & paperback). 342 pp.