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1383 articlesSeptember 2016
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El comentario de Alardo de Amsterdam a los Progymnasmata de Aftonio traducidos al latín por Rodolfo Agrícola ↗
Abstract
Although Alardus of Amsterdam’s commentary to the Latin translation of the Greek rhetorician Aphtonius’ Progymnasmata by Rodolphus Agricola did not have the influence of the one by Reinhardus Lorichius, who used the partim Agricola, partim Catanaeo translation, it was published previously and served as a model to later commentaries. Thus, Lorichius and Juan de Mal Lara’s commentaries exhibit many similarities with the one by Alardus as regards commented expressions and contents. However, we cannot talk of servile imitation as, in spite of the clear coincidences, we also find important differences, and every commentator shows a personal view and presents his own contributions.
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Abstract
In a demanding engagement, James L. Kastely offers an exquisite reading, even revision, of the Republic, and through nuanced attention to form, absences, and tangents he begins to answer a methodological question that I have had for a while (Lyon). The Gorgias ends with a failed elenchus, when no one will continue, and then in a methodological shift after the Republic’s first chapter, Plato makes explicit his dissatisfaction with elenchus. Rather than ignore what seemingly stopped Plato twice, Professor Kastely explicates a new, more dialogical method by reading the Republic as rhetorical theory (x, xii). The new method and theory are performed in answering the question of whether it possible to have a political discourse that is not simply a displaced pursuit of private interest (3). Through meticulous reading, Kastely explicates Plato’s rhetorical method from the movement between the performative, mimetic Republic, which concedes the multitude, and the ideal, contemplative Kallipolis, which unifies everything, even gender.Between the two, Kastely locates Platonic persuasion: “Persuasion … can be extended and deepened to being understood as the opportunity and responsibility to shape one’s identity. Persuasion now can be understood as a practice of individual and political constitution” (220).Constituting persuasion does not manipulate the other, but works to change desire and the internal constitution of the individual. That is, this persuasion remakes desires, values, and identities (Frankenstein’s operation). Kastely considers reconstitution as dialogic and participatory and thus better than manipulative, orator-centric persuasion in that re-constitutive persuasion alters and expands “our understanding of what constitutes political discourse” to include foundational values (10–11). Intriguing as this is, I need further evidence for the dialogic nature of constituting persuasion, particularly because it is not achieved through deliberation, but through erasing alternative desires. Given Socrates’ discursive control, belief in Plato’s commitment to dialogue remains difficult, and when I consider the two states together, the Republic and Kallipolis, I instead find that the new method arises through doubleness, a double logos that destabilizes wisdom and sends a frustrated, skeptical reader questing. I offer two examples of Plato’s unresolvable doubleness.In addition to passive spectators, Kastely notes “the creators of discourse” and “the audiences who can listen to or read that discourse with a critical awareness” (xiii). He then develops a theory of cultural criticism for the non-philosopher, but the hierarchy of the philosopher and non-philosopher creates a doubleness, demanding critique from Plato’s critical readers. Even critical readers are not creators of discourse (rhetoricians?): readers do not represent their desires or create discourse, nor do they constitute their own identity or the state’s. Perhaps Kastely finds evidence for Plato’s constitution of “an audience who can rethink its cultural heritage” (80), but would truly critical readers accept the privilege of philosophers who deny their ability to create? The binary of reading and creating seemingly would frustrate truly critical readers. Would they not desire to create?Another doubleness: If mimesis is banned from the ideal state of Kallipolis, then what is its place in the performance of the state of Republic? Kastely writes mimesis into the state, reading The Republic as epic poetry, and hence he reads the dialogic state of Republic in relationship and preference to the monologic Kallipolis. Yet critical ironies abound in the tension between the imagined Kallipolis and the narrated, multifaceted state of Republic. Let me quickly, and perhaps fairly, trace Kastely’s argument for mimesis. He sees Plato’s difficulty with imitative poetry as an interpretive tension between mimetic entertainment and rhetorical, critical reading, writing “(t)o read the Republic rhetorically requires a reader to go beyond the surface and to understand the issues that the surface text both represents and distorts” (112). Ignoring the critique of poetry as counterfeit reality, Kastely argues that the right kind of reading leads to philosophical truth. Mimesis works pedagogically: in the Republic, “the rhetorical action of the dialogue” is “an enactment of persuasion that provides guidance on how to use poetry rhetorically to effect practical and individual change” (62). That is, the audience should read the Republic’s mimesis as an enactment of persuasive technique, not as drama, for Plato would “undo or minimize” cultural influences by acknowledging the rhetoricity of all discourse (79, 101). In Kastely’s epic Republic, readers engage the dialogue’s narrative, and it “educate(s) them on how to interrogate works of cultural rhetoric” (62). Readers thus become suspicious of the forces shaping their souls, moving away from shared culture toward self-cultivation. But do rhetorical reading and self-cultivation save mimesis? Do they respond to or change common culture? Can’t self-cultivation remove a citizen from common concerns and the polity? Is rhetorical reading the controlled action by which critical readers are separated from the creators of discourse? Doesn’t reception differ from production?Kastely appreciates Plato’s desire for a skeptical reader, and his rhetorical reader is a provocative concept, but he tends to interpret the Republic through dialogic resolution and logical consistency. Might I suggest that Plato is sometimes better read sophistically through contradiction, paradox, and bivalence? In doubleness, Plato violates his own dictates. For example, Socrates defends true philosophers through a tale of low, counterfeit reality. He tells the silly tale of a blind, deaf, and ignorant ship owner faced with sailors wrangling to be captain (488). Seeking the job, the argumentative sailors deny any need for knowledge of sailing. Consequently a false definition—captain as a windbag—emerges. Plato calls this analogy, compiled “out of lots of different elements, like the goat-stags and other compound creatures painters come up with” (488a). Analogy perhaps, but also narrative, full of bad behaviors (including murder), an extreme counterfeit reality: in offering such a tale, Plato assumes his audience is already able to critique mimesis, avoid categorical mistakes, and modulate their identifications with bad characters. He assumes that the dialogic pedagogy has worked or is unnecessary, and perhaps he tests our skeptical ability to read goat-stag extremes.Kastely’s systemic reading of the entire Republic brilliantly draws attention to Plato’s performative method, revitalizing and embodying Platonic rhetoric, but it understates Plato’s doubleness, playfulness, puzzlement, and skepticism. Plato, with his longing for total revolution and his fractured fairy tales, is the writerly critic of writing; the dramatic censor of plot, setting, and character; and the myth-teller who denounces mimesis. Given Plato’s denials and dissatisfactions, his doubleness, tensions, and contradictions, Kastely rightly reads him for performance and rhetoricity and wisely confronts the two states, Kallipolis and Republic. Without a doubt, this book begins another millennium of Platonic delight.
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Abstract
While finding material to admire in The Rhetoric of Plato’s Republic, I present a trio of significant presuppositions within Professor Kastely’s text in order to show that they are wrong, or, at least, questionable. It’s difficult to imagine a reader of his book who could deny the author’s profound concern for justice, for example. However, the misguided, well-intentioned can, at times, be a greater danger than obvious opponents bent on our demise. It will become clear that Kastely and I work in the same state, but do not live in the same political neighborhood.What interests Kastely from the opening pages of his text is “the philosophical importance of rhetoric” (ix). Now, this runs smack into extensive evidence in Håkan Tell’s Plato’s Counterfeit Sophists. Tell’s homework reveals that the distinction between philosophers and Sophists did not exist in fifth-century texts. Socrates, Plato, and Aristotle worked overtime to establish distinctions, to set boundaries, and to insist on a hierarchy of disciplines that persists with Kastely’s help.It’s an ugly story we get from Tell. The philosophers were here first—according to the philosophers. The lie about chronology is compounded by a charge that the Sophists are interlopers in Athens, interested in filthy lucre instead of the truth. The Athenian philosophers decide to stain the Sophists, for example, through defamatory stories that the foreigners “hunt” the young men of Athens, and, like prostitutes, charge money for interactions with the young men. The self-proclaimed philosophers’ counteroffer to the young, aristocratic men is a life that might be less than human. Gerald Bruns describes the philosophical life meant to function as a model for disciples of Athenian philosophy, what one can expect by renouncing sophistry: “Socrates, barefoot in the snow, standing for hours in meditation without the slightest bother, drinking the night through without getting drunk, spending the night in bed with the most beautiful man in Athens without getting an erection” (Bruns 14).The launching pad for Kastely’s text requires an acceptance of a several preconditions, such as that Socrates and Plato endorse dialogue and dialectic. My counterproposal, following Kojin Karatani, is that Plato’s dialogues, while looking for world-like conversations, are monologic (Karatani, 69). Many rhetoricians know that the dialogues turn out to be long stretches of Socrates speaking followed by an interlocutor’s response of panu ge, or something similar, phrases that are usually read as ongoing agreement, reluctant or otherwise.Kastely issues contradictory statements on the topic. At one point, Socrates exhibits “gentleness” (81, 113, 114), but in other contexts is said to shame interlocutors. At other points, Kastely offers evidence that Plato/Socrates hold audiences in contempt through various depictions that refer to the public as children, sheep, or worse (see Republic 488b, 590e–591a, 598c, and Kastely 42, 117, 180, and 189).Nancy Worman asserts: “The language that characterizes Socrates and his opponents shares more with the kind of parodic, insulting usage found in mimes, Attic comedy, and oratorical invective than it does with historical prose writing that depicts public speakers” (Worman 154). Platonic exchanges tend to denigrate and reconfigure interlocutors who do not accept the rules of the game set out by the philosophers (Karatani, 70).The philosopher Hans Blumenberg contends that the philosophical insult extends over the Republic: “The viewers of the ideal [thinking here of the figure who leaves the cave and then returns as representative of philosophy], the owners of the actual, have constantly found it easier to deride others who wanted to see with their own eyes than to show them what they could gain if they ceased to want only what is available physically” (Blumenberg 20).We have no shortage of scholars who want to read the Republic straight, adding in, where hermeneutical problems crop up, excuses about “Socratic irony.” Anyone working with Platonic texts ought to be aware of evidence pointing toward a deliberate Platonic agenda of esotericism described in the Seventh Letter. Plato: “We did not use such plain language as this—it was not safe to do so—but we succeeded by veiled allusions in maintaining the thesis that every man who would preserve himself and the people he rules must follow this course, and that any other will lead to utter destruction” (332d). In the same letter, Plato more than suggests a hermeneutical method that anticipates esotericism whenever a reader encounters a text by someone “serious,” and Plato fashioned himself “serious” (see 344 c & d in the letter).Arthur Melzer confirms Plato’s esoteric elitism (Melzer 21), using 341e as the proof text. I do not propose that Kastely has missed the boat on Plato’s esotericism, though some evidence points that way, such as the comment that Plato does not have a “fixed position he is trying to disguise” (35), or a line about those who “whisper in the ear of power” (17). Kastely then constricts options to an either/or: “This leads to a stark choice: either philosophy reconciles itself to being an esoteric form of discourse, persuasive only to a very limited number of practitioners and hence irrelevant to political life, or it discovers a way to speak to the multitude who are not philosophers.” Plato did not intend to make philosophy’s code “open source.” Kastely writes, “The philosopher becomes politically active in response to human need. If this seems like a convoluted understanding of philosophy, it is helpful to remember that it is an account of philosophy intended to explain to a non-philosophic audience the peculiar and privileged authority that should be granted to philosophy to rule” (155).Kastely: “The allegory of the cave establishes the legitimacy of philosophic rule—it is the tale of a humble and reluctant king who is moved by a sense of social responsibility to assume a burden of leadership for the benefit of a people” (141). Kastely feels that he cannot have his rhetoric without marrying rhetoric to philosophy, naming philosophy master of the household and asking rhetoric to sign a prenuptial agreement. “There’s a need for an unequal distribution of power in the city” (91), Kastely asserts. Kastely’s “heroes” are philosophers, in part because “philosophy, as Plato imagined it, is an arduous pursuit that requires a rare combination of intellectual ability and tremendous stamina of which few are capable” (xv). From Kastely’s perspective, you and I are here to obey the practitioners of esotericism. We are the “they” of this sentence: “They need to obey rulers, even if they do not fully understand them” (133).Thus, I conclude with a question that discloses my political neighborhood, one illegal in the United States since 1954. The question comes from Antonio Gramsci’s Prison Notebooks (15.4): “It must be stressed that it is precisely the first elements, the most elementary things, that are the first to be forgotten…. In the development of leaders, one premise is fundamental: is it the intention that there always be rulers and ruled, or is the objective to create the conditions in which the necessity of the existence of this division disappears?”
August 2016
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AbstractThis paper explores the role of examples (paradeigmata) as propaedeutic to philosophical inquiry, in light of a methodological digression in Plato's Statesman. Consistent with scholarship on Aristotle's view of example, scholars of Plato's work have privileged the logic of examples over their rhetorical appeal. Following a small but significant trend in recent rhetorical scholarship that emphasizes the affective nature of examples, this article assesses the psychagogic potential of paradeigmata, following the discussion of example in Plato's Statesman. I argue that by creating an expectation in the learner that he or she will find similarities, the use of examples in philosophical pedagogy engages his or her desire to discern the intelligible principles that ground experiential knowledge. Thus, examples not only serve as practice at the dialectician's method of abstraction but also cultivate a dialectical ēthos, characterized by the desire to know the logoi of all things.
July 2016
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It is in the interest of scholarly journals to publish important research and of researchers to publish in important journals. One key to making the case for the importance of research in a scholarly article is to incorporate value arguments. Yet there has been no rhetorical analysis of value arguments in the literature. In the context of rhetorical situation, stasis theory, and Swales’s linguistic analysis of moves in introductions, this article examines value arguments in introductions of science research articles. Employing a corpus of 60 articles from three science journals, the author analyzes value arguments based on Toulmin’s definition of argument and identifies three classes of value arguments and seven functions of these arguments in introductions. This analysis illuminates the rhetorical construction of value in science articles and provides a foundation for the empirical study of value in scholarship.
June 2016
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Reviews 325 form, or form ox er content? Malm's work is not really situated in relation to extant criticism on Aristotle and his reception, despite the eighteen pages on which the eminent Classics scholar Stephen Halliwell is cited. In the end, I have no clear sense of either Halliwell's arguments or how Malm's account of mimesis may or may not relate to them. Other scholars are cited with still greater opacity: for example, in a not uninteresting excursion on the sublime and its relation to visualization (phantasia), we are told, "The evolution of aes thetics can be tied to the ev olution of a new kind of social subject, as Peter de Bolla has demonstrated" (p. 139). No explanation follows. To my' mind, the best chapter of The Soul of Poetry Redefined is its tenth and last, "Emotions and the system of genres" (pp. 171-85). Here Malm advances, however tentatively, a real argument with explanatory force. Addressing the question of whv Aristotle stresses content over style and dra matic poetry over lyric, Malm writes that in the Poetics, "The pleasure of poetry. . .comes mainiv from understanding, and from pity and fear which are means of understanding. In this way, Aristotle distances poetry consider able' from the Platonic critique of linguistic voluptuousness and decadence. . . . Defining the soul of poetrv as lexis, mimesis-representation would have been to subject it to Plato's critique of rhetoric and representation. The soul of poetrv being muthos, content and structure, poetry becomes less reproachable" (p. 175). For Aristotle, emotions are "instrumental," intended to influence an audience, and thus fundamentally rhetorical (p. 176). It is only in the Renais sance—Malm adduces Antonio Minturno's L'Arte Poetica (1564)—that lyric, as the representation of a character's emotions, is theorized as a third genre alongside epic and drama. "The definition of a lyric genre," Malm argues, "could onlv take place by redefining emotions from instruments into objects" (p. 178)—a process Malm associates with painting and its theorization as the objectiv e representation of emotion (pp. 178-83). These arguments, sketched at the end of Malm's study, might profitably be pursued in future research. Whatev er the shortcomings of its content might be, The Soul of Poetry Redefined is, as a physical object, resplendent. In cover design, front papers (of a deep scarlet), page layout, and type face, the book is a delight to behold; its paper quality is a delight for the fingers. The Museum Tusculanum Press of the University of Copenhagen is to be commended for reminding us in the age of the internet that academic books can still be things of beauty. Adam Potkay, The College of William and Mary, Williamsburg William Fitzgerald, Spiritual Modalities: Prayer as Rhetoric and Perfor mance. University Park: Pennsylvania State University Press, 2012. x+158 pp. ISBN 9780271056227 Spiritual Modalities is an extremely useful book. It not only explores in depth the rhetorical power of prayer; it also provides abundant hermeneutic resources for the further study of this ancient yet still contemporary speech 326 RHETORIC A act genre. Creatively employing Kenneth Burke's dramatism as an interpre tive lens, William Fitzgerald has written a detailed post-secular analysis that reveals prayer as an embodied performance, a cognitive scene of address, a material act of invocation, and a social attitude of reverence. Historians of rhetoric might question Fitzgerald's claim that his book is "the first system atic study of prayer in relation to rhetoric" (3) and place it instead within the loose tradition of rhetorics of prayer (sometimes anachronistically called artes orandi) that stretches back to William of Auvergne's Rhetorica divina and Erasmus's Modus orandi Deum. Nonetheless, Spiritual Modalities is cer tainly a significant contribution to the ongoing religious turn in rhetorical studies and the human sciences more generally. One of the most impressive things about Spiritual Modalities is that Fitzgerald achieves many critical and theoretical goals simultaneously and thus his book can be used in different ways by different readers. For example, he analyzes prayer as a specific rhetorical genre and also employs it as a general meta-rhetorical framework. Rhetorical critics of prayer will value the rich illustrations...
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The Renaissance Rediscovery of Intimacy by Kathy Eden, and: Untutored Lines: The Making of the English Epyllion by William P. Weaver, and: Rhetoric and the Familiar in Francis Bacon and John Donne by Daniel Derrin, and: Uncommon Tongues: Eloquence and Eccentricity in the English Renaissance by Catherine Nicholson, and: Five Words: Critical Semantics in the Age of Shakespeare and Cervantes by Roland Greene ↗
Abstract
328 RHETORICA that Fitzgerald is correct in predicting that future rhetorical study does indeed have a prayer. Steven Mailloux Loyola Marymount University Kathy Eden, The Renaissance Rediscovery of Intimacy, Chicago and London: The University of Chicago Press, 2012. x, 149 pp. ISBN: 9780226184623 William P. Weaver, Untutored Lines: The Making of the English Epyllion (Edinburgh Critical Studies in Renaissance Culture), Edinburgh: Edinburgh University Press, 2012. x, 219 pp. ISBN: 9780748644650 Daniel Derrin, Rhetoric and the Familiar in Francis Bacon and John Donne, Madison: Fairleigh Dickinson University Press, with The Rowman & Littlefield Publishing Group, Inc., 2013. xii, 197 pp. ISBN: 9781611476033. Catherine Nicholson, Uncommon Tongues: Eloquence and Eccentricity in the English Renaissance, Philadelphia: University of Pennsylvania Press, 2014. iv, 218 pp. ISBN: 9780812245585 Roland Greene, Five Words: Critical Semantics in the Age of Shakespeare and Cervantes, Chicago and London: The University of Chicago Press, 2013. x, 210 pp. ISBN: 9780226000633. Of the five monographs on Renaissance literature reviewed here, the three by Kathy Eden, William P. Weaver, and Daniel Derrin offer learned applications of the history of rhetoric to significant authors and genres of the sixteenth and seventeenth centuries, while the two by Catherine Nicholson and Roland Greene touch on rhetoric in examining early modem complexities of language as indicators of cultural tensions and changes. Eden's The Renaissance Rediscovery of Intimacy makes a significant contri bution to the long-standing but frequently contested scholarly project of defin ing the Renaissance by the development of individualism. She reexamines the influence of classical authors on Petrarch, Erasmus, and Montaigne to trace their lineage in the rediscovery of what she calls throughout "a rhetoric and hermeneutics of intimacy," that is, a style of intimate writing and reading, activities that Eden, following Hans-Georg Gadamer, sees as inseparable. Focusing on familiar letters, Eden asserts that Petrarch's "letter reading is rooted in the intimacy associated with friendship" (p. 67). Guided by the Senecan model, he transforms Cicero's "rhetoric of intimacy" into "a hermeJ neutics of intimacy" by using the familiar letter to overcome not only physical distance (its chief function according to many ancient letter writers), but also temporal distance, in an effort "to understand his favorite ancient authors, whom he figures in epistolary terms as absent friends" (p. 69). Thus Petrarch, not Montaigne, was "individuality's founding father" (p. 120). The emphasis Reviews 329 Montaigne gives to writing, to friendship, and to frank self-revelation to his reader demonstrates that letter writing is foundational to his devel opment of the essay. His famous self-expression is grounded in friendly conversation, almost epistolary senno, between writer and reader. More over Montaigne foregrounds style in a legal and proprietary sense that Eden has traced from classical through humanist discussions of familiar ity, based in Roman and Greek concepts of the family and of property. Chapter 1 has surveyed the ancient "rhetoric of intimacy" from Aristotle to Demetrius and Quintilian. Erasmus's thoroughly rhetorical textbook on letter writing, De conscribendis epistolis, would seeni to fit awkwardly between Petrarch and Montaigne in Eden's genealogy of a rhetoric and hermeneutics of intimacy, as she acknow ledges, but she finds intimate writing in his correspondence, discussions of epistolary exercises in his pedagogical works De ratione studii and De copia, and praise of intimacv in the section on handwriting in De recta pronuntiatione. In its companion dialogue on stvle, Ciceronianus, Bulephorus emphasizes intimate reading as well as writing, both exemplified by the letter. As editor, Erasmus approaches Jerome's works as an intimate reader and describes style as ethos in his preface. Jerome's own editing of Scripture depends on a careful studv of stvle for evidence of forgerv and other corruption. As New Testament editor, Erasmus urges readers to experience Christ by approaching the Gospels as thev would a letter from a friend, while in his Paraphrase on Romans he attempts to capture St. Paul's ethos and use of multiple masks to reach diverse audiences. Eden's rich analysis of Erasmus's interest in intimate writing and reading in a wide range of works pioneers an exciting new scholarly direction in Erasmus studies that goes beyond the epistolary rhetoric he teaches to boys as an exercise...
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Abstract
Reviews Mats Malm, The Soul of Poetry Redefined: Vacillations of Mimesis from Aristotle to Romanticism, Copenhagen: Museum Tusculanum Press, 2012. 238 pp. ISBN 9788763537421 The Soul ofPoetry Redefined is a book that may be of interest to students of poetry and rhetoric, especially those invested in Aristotle's Poetics. Its central claim is that Aristotle is ambiguous in his conceptualization of mimesis, the "soul [psuche] of tragedy" (Poetics, quoted p. 12), if not of poetry in general. Malm presents the ambiguity in this way: When someone—be it Aristotle or any interpreter of his—says that poetry is mimesis or imitation of characters, actions, passions, etc., what is meant by "imitation"? Is it that actions and passions are composed, in the sense of construing [i.e., constructing?] a story, similar to how the historian arranges his account but with the freedom of invention, or that they are represented through words, just like the painter represents things and persons through colours? (Pp. 12-13) In Malm's account, this tension between content and form—muthos and lexis— gives rise to various adaptations of the Poetics over time, from Averroès in the twelfth century to Charles Batteux and Johann Adolph Schlegel in the eighteenth. From Averroès onward, Malm finds mimesis-as-representation stres sed over mimesis-as-plot-composition. The soul of poetry thus becomes visual imagery (p. 19) and metaphor (p. 45). Exceptional, in Malm's account, are Corneille and Racine: "The French classicists focus not on mimesisrepresentation but on mimesis-composition, so the 'verisimilar' here comes close to that of Aristotle" (p. 103). Yet this strikes me as unsurprising, given that Corneille and Racine were writing and theorizing on tragedy, just as Aristotle was, while Averroès and those who he influenced through Latin translation in the late Middle Ages and Renaissance addressed literature, and the arts, more generally. There are several basic problems with Malm's study of mimesis and its reception. First, with respect to Aristotle's Poetics, it is not clear to me that "mimesis-representation" and "mimesis-composition" are conceptually separable: I would think, rather, that composition involves representation, and vice versa. Second, I am not sure what's at stake in Malm's study. Could anyone disagree that some poetic theorists have stressed content over Rhetorica, Vol. XXXIV, Issue 3, pp. 324-335. ISSN: 0734-8584, electronic ISSN: 1533-8541. © 2016 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/joumals.php?p=reprints. DOI: 10.1525/rh.20l6.34.3.324. Reviews 325 form, or form ox er content? Malm's work is not really situated in relation to extant criticism on Aristotle and his reception, despite the eighteen pages on which the eminent Classics scholar Stephen Halliwell is cited. In the end, I have no clear sense of either Halliwell's arguments or how Malm's account of mimesis may or may not relate to them. Other scholars are cited with still greater opacity: for example, in a not uninteresting excursion on the sublime and its relation to visualization (phantasia), we are told, "The evolution of aes thetics can be tied to the ev olution of a new kind of social subject, as Peter de Bolla has demonstrated" (p. 139). No explanation follows. To my' mind, the best chapter of The Soul of Poetry Redefined is its tenth and last, "Emotions and the system of genres" (pp. 171-85). Here Malm advances, however tentatively, a real argument with explanatory force. Addressing the question of whv Aristotle stresses content over style and dra matic poetry over lyric, Malm writes that in the Poetics, "The pleasure of poetry. . .comes mainiv from understanding, and from pity and fear which are means of understanding. In this way, Aristotle distances poetry consider able' from the Platonic critique of linguistic voluptuousness and decadence. . . . Defining the soul of poetrv as lexis, mimesis-representation would have been to subject it to Plato's critique of rhetoric and representation. The soul of poetrv being muthos, content and structure, poetry...
May 2016
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Abstract
Three case studies explore the limits of the rhetorical analysis of science. The first is a case in which scientific facts and theories eventually reach a stage where they are beyond argument and, as a consequence, beyond rhetorical analysis. The second is a case where a work is scientific, that is, moving toward facts and theories beyond argument and is, at the same time, an example of deliberative rhetoric whose claims, of course, can never be beyond argument. The third is a case in which, although the science in question is now beyond argument, its policy implications remain, and will continue to remain, well within the realm of rhetorical analysis.
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Wearable technologies in general and mHealth data in particular are championed frequently for ways they afford individual agency and empowerment and promote what the Robert Wood Johnson Foundation (RWJF) calls a “culture of health.” This article complicates such epideictic rhetorics based on results from a situational analysis of the RWJF’s Data for Health listening events, which incorporated panelists from the RWJF, JawBone, Inc., the Quantified Self, and other mHealth technology organizations as well as audience participants who work in community health. Given panelists’ and audiences’ diverging claims about how mHealth data either succeed or fail in creating a culture of health, I mobilize precarity as an analytic construct for critiquing the coexistence of technoscientific progress alongside the persistence of health disparities among vulnerable populations.
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Abstract This article pursues an antihermeneutic conception of Socratic irony that troubles the borders between pedagogical authority and humility. One of the most tenacious ways of troping the teacher-student relation, Socratic irony is often figured as a way for a masterful teacher to exercise authority over a student. Drawing on the writings of Søren Kierkegaard and Avital Ronell, this article repositions such irony as an uncontrollability in language itself—one that can humble and humiliate teacher and student alike. Via divergent readings of Plato's Gorgias and Aristophanes' Clouds, as well as Bruno Latour's interpretation of the former, I question how this approach to Socratic irony might re- and unwork rhetoricians' positions of mastery with regard to both students and systematized bodies of knowledge.
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Deep Rhetoric is addressed to philosophy and rhetoric. And, like the journal, its questions emerge from the problem of a long-standing and uncomfortable conjunction, the “and” that divides and joins in one stroke. Over the course of eight chapters or a “series of closely related essays” (8), Crosswhite argues for a redefinition of rhetoric's place within our society's ethical imagination (giving it new “rights” to reason, justice, and wisdom, rights usually given to philosophy) and thereby returns rhetoric firmly to its original arena, the human condition. Such a recovery of rhetoric, if not its empowerment, grounds Crosswhite's concern for questions that philosophy shares with rhetoric only in a kind of grudging détente. It also says a great deal about his claim that rhetoric may be (or perhaps was all along) philosophy's best critic, offering us other ways way of loving wisdom, seeking justice, and contending with violence.A note on “deep:” Crosswhite's “deep” is both a move against philosophy and a gesture toward going “beyond” rhetoric as an academic discipline. Rhetoric began—like philosophy—amid the conditions of humanity: our questions of virtue, community, and communication of both. Rhetoric's migration into a university setting says less about its essences (one being its connection to teaching) and more about how education has shifted away from a concern with those conditions (3). Moreover, as Crosswhite notes, rhetoric has not been treated well in American higher education; it has been especially damaged by “destructive elitist” attitudes that simplify the complex “communication capabilities” needed for social life (3). Yet if rhetoric can go or become “deep” enough, Crosswhite argues, if it can do what it has always done all those times institutions have tried to kill it off—respond to controversies “for a specific time and in a specific place,” ‘hosting’ them as honest and useful (6)—then it will thrive. In the end, Crosswhite is after this fully “critical, creative, and truthful” rhetoric (177).Crosswhite solidifies rhetoric's “rapprochement” with philosophy (177) in chapters 5 and 6, an extensive and productive reading of Heidegger. The work of that German philosopher/rhetorician is one of many shared substances between the two schools of thought that Crosswhite gives attention to throughout the book. A typical review would summarize those substances and their attendant chapters, moving toward an analytical climax. Yet a fair reviewer knows such a limited space cannot do justice to Crosswhite's dense arguments, especially about Heidegger. And also Crosswhite covers some old ground. I will not rehearse his expansion on Chaïm Perelman and Lucie Olbrechts-Tyteca's 1969 work (chapter 7). Readers of this journal know that Crosswhite organized and oversaw a special issue in 2010 about the legacy of The New Rhetoric.Crosswhite's individual chapters are not as important as his work on concepts that bring rhetoric into its “deeper” self. Crosswhite argues for a retrieval of four concepts “from millennia of philosophical and theological reifications” (79).1 It is these concepts—transcendence, psychagōgia, logos, and humanism—that deserve a reviewer's (and reader's) attention. Their development throughout the essays shows in a more direct way how this book situates itself within rhetorical theory and the history of rhetoric and in relation to the progress that has been made in both of those arenas in the second half of the twentieth century. These concepts are not new to philosophy or rhetoric, but taken as a whole they define the “deepest” rhetoric.Crosswhite's rhetorical attention to these concepts highlights a significant difference between philosophy and rhetoric: he insists that rhetoric resist the urge for an epistemological telos, prominent in philosophy. Thus a “deep” rhetoric pursues a direction but acknowledges that such a pursuit consistently destabilizes any actual arriving. In that frame, Crosswhite expends the first one hundred pages or so (chapters 1 and 2) trying to name but not terminally define “deep rhetoric” through these concepts; the rescued concepts become mines in which Crosswhite repeatedly enters, not because he is looking for “gold” but because he wants to describe rhetoric as the work of mining. And so he claims rhetoric as a “way of being.” This claim is not new to rhetorical theory, but what makes Crosswhite's attempt so persuasive is the ambitiousness of the book as evidenced in the depth of the mining, which extends past the first two chapters, the concepts aiding his analysis of justice, violence, and wisdom. Along with this depth, the book's breadth also argues forcefully that one does not “study” rhetoric so much as live it, because its influence is felt across the human condition. That is what makes rhetoric philosophical or, better, what makes philosophy rhetorical. And the living is an entangled, material existence. Mixing humor and serious scholarship, for example, Crosswhite couples his close reading of Heidegger with an explanation of how silence and logos inhabit the manner in which he and his wife share a bed.Living amid others requires the practice of transcendence, the first of the key concepts. Crosswhite writes that rhetoric as transcendence is “a way we open ourselves to the influence of what is beyond ourselves and become receptive, a way we participate in a larger world and become open to the lives of others, a way we learn and change” (17). This participation is a meeting with each other “in language of some kind” (61), equal to “our being-in-logos” (56). In the eternal battle between rhetoric and philosophy, rhetoric's practice in the mundane (as opposed to philosophy's attachment to the ideal seen in Plato's heavenly visions) has been seen as a weakness. In Crosswhite's estimation this lack of heavenly transcendence is not a negative when seen through a different frame. Crosswhite argues that rhetoric is “something we are, not something we have” (61). This implies a different relationship to philosophy, one hidden by “knowledge” as a having. In addition, rhetorical transcendence has an “ethical force” because ethics is “constitutive of rhetoric” (107). That force certainly has something to do with “the good,” but it does not entail imposing that “good” on others through violence, physical or rhetorical. For Crosswhite the difference between an ethical transcendence and what he calls a “warrior theory of transcendence” is the latter's lack of restraint (117). This lack is best seen in Plato's description of Gorgias: he is a man who seeks “conquest and domination” along with wealth for himself (117), but ironically his rhetoric is not rhetorical enough. “Socrates' real charge against Gorgias's rhetoric is that it does not go deep enough” (124, emphasis his). In other words, rhetoric may have been a skill or “discipline” for the Sophist but not a manner of life and so less than ethical. That ethical manner of life is a constant communicative examination, a questioning of what we claim to know and put “under” our power. This opens us to something or someone else.This communicative examination is part of the second concept, psychagōgia. Translated as “leading the soul,” this Platonic notion is a “special power” of logos (different than its usual association with sophistic magic or spellbinding) that Crosswhite draws out from the gospel of John, known for its description of Logos as the Word of God. “Pros ton theon” (“toward the god”) becomes the lack of “possession or knowledge of an ultimate being” or “definite, certain, foreseeable, outcomes” (31) or a “not-having, a way of comporting oneself toward but not a way of actually knowing or grasping or achieving the goal” (30). This restraint is what makes this concept a rhetorical one rather than a philosophical one. Psychagōgia as a practice of “deep rhetoric” is “a life of pursuing and loving that stretches out toward wisdom but never arrives at it” (253). This “limited” power is a power “to which one must yield and not simply a power that one attempts to master and use for oneself” (133). Such a limitation makes rhetoric more ethical than its more end-orientated sister, philosophy. And a “deep rhetoric” internalizes this limitation on a primal level. One might suggest that what keeps philosophy grounded—that is, what prevents its heavenly transcendence—is its rhetorical “leading.”Psychagōgia is something “which we can never completely objectify” (131). This is because of its relation to logos, the third concept. Logos “moves in and against the semiotic languages of human beings; it makes them possible, but it works strongly against their certainties and ideologies” (79). Yet this “it” is not “a thing but a direction” (79). In terms of the gospel of John it is “the dynamic movement toward and into G-d,” and it must continue moving toward that which “will always exceed the forms of comprehension that lead toward it” (34). In the words of Ralph Waldo Emerson, rhetoric's “essence [as logos] is its onwardness” (79) or its experiencing of psychagōgia. This particular formation has implications for rhetoric as it continues its ethical turn. Rhetorical scholars have struggled indirectly with the content of rhetoric and so also with the content of its ethic. But if it is toward a good, if it is a leading toward, then rhetoric is not suspicious but in line with the w/Word as a calling toward. Such a leading toward enhances the power of language, a win for rhetoric.Or in Heidegger's thinking, rhetoric “is an awareness of” a logos, an awareness “deeper” that extends beyond the discipline, a “more original” logos of “communication, controversy, deliberation, and being-with-one-another—the essential sociality of Dasein” (195). This “ungrounded” logos (197) appears as Crosswhite pushes past what he sees as Heidegger's self-centered “authenticity” toward “a richer conception of logos and a more complex vision of sociality” (198). Conceptualizing “sociality” as that which is human, Crosswhite argues that human “beings” are not “simple entities, enclosed in themselves, but are movements toward and away from each other,” the world, themselves, and “whatever else their transcendence reveals” (174). These movements are both inherently rhetorical and ethical, movements toward a good.It is the movement of logos—the quintessence of rhetoric in a way—that violence puts to an end. And yet, in Crosswhite's opinion, rhetorical violence is often the response to physical violence. Here he contends with Walter Benjamin's “Critique of Violence,” suggesting that as much as it offers productive paths, it also is “intellectually traumatized” by the wars of the twentieth century and so is “an extreme example” of this tendency toward violence in response to violence (Benjamin argues for a divine violence that would overwhelm a mythic violence) (168–69). Crosswhite refuses any solution to violence (ontotheological or otherwise) and argues for a “suffering” rhetoric, one that experiences and endures violence (166). The best response to violence is a “deep rhetoric” that both prevents “overarching” theories and that is “carefully attuned” to a form of the human as sociality amid transcendence. Yet Crosswhite stumbles a bit here. At times his own analysis is as abstract as Benjamin's. More profoundly, although Crosswhite suggests that Benjamin needs a type of violence, many readers of Benjamin might disagree. Even if one accepts that Benjamin does indeed have such a need, the argument between the two is a larger one concerning rhetoric and religion. One cannot easily dismiss Benjamin's theological adherence to some form of messianic glory, Jewish or otherwise, merely because of the effects of war. And perhaps our lack of intellectual traumatization due to the wars of the twenty-first century says more than we let on. In the end, many religions answer violence with a “suffering” savior. Ironically, Crosswhite describes his response to violence as a more human, “less ultimate” work of justice and peace, a kenosis ironically not unlike that of the primary character in the gospel of John.On the other hand, Crosswhite's argument against violence certainly has value and legitimacy, and it grounds his central claim on a related subject: humans need to do more work (rhetorical and otherwise) to effect justice. However, when Crosswhite dabbles in religious rhetoric (along with the gospel on John, he draws on Augustine, Buddhist meditation, and the Hebraic tradition to develop his idea of rhetorical wisdom in the last chapter), he does not go deep enough. He draws from these rhetorical depths, but he seems to stop at moments when they could offer more. Ironically, as Crosswhite shows in his interaction with wisdom in the last chapter, it is religion in part that makes possible his most substantial critique of Heidegger, namely, that Heidegger does not go deep enough into human sociality. In fairness Crosswhite notes that he has worked to show the “formal similarities” of explicit religious rhetoric to his own “deep rhetoric” (366) but also admits he could only give a “preliminary account” of this relationship (367). In a less than generous reading, the whole book itself is only a “preliminary account” of a deep rhetoric, leaving readers wanting more. In a generous reading, this is exactly what a philosophical rhetoric is supposed to do: keep the conversation moving. In other words, as with most of our best scholarship, its strength is also its weakness.The last of Crosswhite's four concepts—humanism—certainly poses the questions that religion does but does not define the human exclusively in religious terms. Like a rhetorical justice, the “human” and its attendant wisdom is “for a time” (54). For Crosswhite, humanism is not about “realizing a specifically human essence,” such as rationality, but about “struggling for human dignity,” dignity here being understood as a freedom to develop (46). Deep rhetoric thus must “prevent its own humanism from congealing into something reified and dogmatic” (56). Humanism is not just dynamic but also ethical, limiting itself, and thereby making itself accountable to others. This is the human condition to which a deep rhetoric “aspires” (222), a condition achievable, yet always achieved kairotically, within time, space, and logos. Many rhetorical scholars could enthusiastically embrace this definition, mainly because it emphasizes both a looking back and a future orientation.In the end Deep Rhetoric is certainly a virtuous keystone (perhaps not yet a capstone) to the long process of “mining” within Crosswhite's thinking that began with his own dissertation on Heidegger nearly thirty years ago. It is also a broad survey of the ways in which rhetoric can and should become a different kind of philosophy, its own kind. The book is both deep and wide, and its movement steers us toward something that can be called good. If indeed this is a sustained direction for rhetorical theory in the future (and I hope it is), Crosswhite's book will be read for a long time.
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Abstract
ABSTRACT This essay discusses the philosophical grounding of Quintilian’s Institutio Oratoria in order to appreciate the rationale for his view that rhetoric is central to education. This appreciation for Quintilian’s orientation is intended not only to garner a deeper understanding of the principles behind his view of education but also to offer insights to the issues that we share today with respect to teaching oral and written expression. One of the central topics of this essay is how Quintilian reconceptualized the concept of declamation away from its sophistic forms to a problem-solving system of casuistry that provided a ratio for developing proficiency in adjudicating issues of value and preference.
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Student-Driven Imitation as a Means to Strengthening Rhetorical Agency—Or, Propelling Quintilian’s Chapter on Imitation into Today’s Teaching ↗
Abstract
ABSTRACT Quintilian’s notion of imitation is often acclaimed for its focus on invention and appropriateness and for highlighting attunement to individual talent. Yet these aspects tend to be somewhat neglected in the practice of imitation as shaped by the classical rhetorical tradition, which primarily focuses on imitation exercises for beginners. This essay accentuates Quintilian’s chapter on imitation, which, as stressed by Murphy, is aimed at the mature student, in order to propel these precepts into today’s teaching. Specifically, this article advances a pedagogy of student-driven imitation constituted of five dimensions and characterized by the student’s own choice of text, valuing reflexive process over mirroring, and strengthening rhetorical agency. The exposition of student-driven imitation is supplemented with questions that students might address and excerpts from a student’s work.
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Abstract
ABSTRACT This essay discusses the relationship between Quintilian’s vision of the ideal orator and his emphasis on declamation. I argue that, for Quintilian, declamation was much more than a useful exercise. Rather, it was a method for training orators to experience the world from a variety of perspectives, something Quintilian considered to be both an essential rhetorical skill and an important quality of the “good man speaking well.” I further argue—taking an exercise from my own first-year writing classes as an example—that contemporary adaptations of ancient rhetorical pedagogy often fail to fully engage with the ethical dimensions of exercises such as declamation. I conclude by calling for a greater consideration of the ethical dimension of ancient rhetorical exercises in our contemporary adaptations of them so that we can truly meet Quintilian on his own ground.
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Abstract
In the latest Oxford World Classic edition of Burke’s A Philosophical Enquiry into the Origins of our Ideas of the Sublime and Beautiful (2015), a painting of the beautiful adorns the cover. The slope of the neck, the curve of the back, it focuses on the form of the beautiful in performance. Seven years earlier, in 2008, the same book, in the same series, imaged the sublime on its cover. Snow falls on pines, the rocks of mountaintops loom in the background; it is meant to evoke the power of the dynamic sublime. Nathan Crick’s challenging new book, Rhetoric and Power: The Drama of Classical Greece, completes a similar transition in classical scholarship by moving aesthetic theories of historiography from the rupture of the sublime, like the history of Victor Vitanza, to the forms of the beautiful, like those that support the history of John Poulakos. Crick does aesthetic through a series of close readings of archaic and classical Greek literary, philosophic, and traditionally rhetorical texts ranging from works by Homer to Aristotle. In these readings, he looks not to philology but rather constructs a history of how these texts key to contemporary definitions of power, rhetoric, and politics. It is thus a conceptual history that, in the end, seeks to persuade us that “the faith of rhetoric is that through the power of speech we can recognize our interdependence in a contingent world and seek, together, to constitute a form of power supported by the truth, directed toward the good, and exhibiting the qualities of the beautiful” (226).As with most modernist conceptions of the beautiful, like those in Schiller, Crick’s is one that founds itself on the essentialism of both the text and the properties of humanity. Rhetoric and Power begins its first chapter with a reading of Homer that demonstrates how an oral culture creates a virtue that is always bound with divinity. The wandering minstrel has power; he alone gets to stand before the people and remind them how heroes act. In chapter two, Crick considers how the rise of a literate culture influences history. He focuses especially on Heraclitus’s we “can’t stop in the same river twice,” which he reads as containing within it, because of the form of the aphorism, the power to “wake up” individuals to the wisdom of a contingent, as distinguished from a divine, world. Tragedy in Aeschylus, because of the nature of hubris, converges the oral virtue of the Homeric world with the aphoristic insistence that reason cannot rest on divinity. It is in this convergence that rhetoric is first manifest “as a medium by which power is challenged, destroyed, created, and transformed” (60). Protagoras, in chapter four, snatches the scales of justice and the right of retribution from the gods and delivers them to humans, for Protagoras’s words were able to “articulate a political framework … that gave rational justification for putting … multiple perspectives into meaningful communication with each other in order to collectively measure the affairs of the polis” (65). Gorgias’s logical structure takes up chapter five, where his demonstration of all possible causes contains within itself the possibility to break and create anew different orders in symbolic chains of meaning. The history of Thucydides shows justice as “a consequence of power relationships” (155, emphasis in the original), which requires us to contemplate the good action of the present as part of the drama of history. In chapter seven, Aristophanes’s Old Comedy essentializes humans as fallible; Crick concludes, “We are comic creatures precisely because we are always striving to be something greater than what we are” (140); in so doing, Aristophanes allows humans to forgive the error of leaders who incorrectly judge the drama of history. Plato’s dialectic performs “tragicomedy” within his Protagoras, in Crick’s chapter eight, which introduced a “new relationship between rhetoric and power” (168), as the form that allows individuals to turn to the masses and question whether their actions truly conform to “the beautiful state” (162). In chapter nine, Crick credits Isocrates and writing with embedding rhetoric through the human world. Aristotle, then, in the last close reading of the book, contains within his canon the “means by which the competing ends of power and of truth are reconciled through the progressive constitution of the good life” (214).Because it is a history that emphasizes the beautiful, Crick’s history predictably excises violence from power and therefore from rhetoric. This pacification of right communication begins in the introduction, where Crick uses Prometheus Bound to justify an Arendtian separation of violence and power. Violence is an instrument for manipulating material toward an end; power is the capacity for humans to act in concert and “witness a beginning” (91). Rhetoric, then, is the “facilitator” and “medium” of this beneficent power. Rhetoric is, on Crick’s reading, “the artistry of power” and can either be a force for social collectivity or the means for division and conflict. Crick supports this claim with a quotation from the “Chorus to Prometheus” in Aeschylus’s Prometheus Bound: “So why lavish all your gifts on humans when you can’t take prudent care of yourself? Once you’ve shucked off these bonds I think you’ll be no less powerful than overweening Zeus” (5). As Prometheus is chained to the Caucuses at this time, Crick notes that the only power the chorus could speak of at this moment is the power of speech. This interpretation ignores the fact that Prometheus would first need to “shuck off” the chains. In his discussion of Gorgias’s Encomium of Helen, Crick rejects readings that see Gorgias as criticizing those who would take Helen by force; on Crick’s reading, Gorgias’s targets are “Homeric poets” and their “barbaric violence” (83). In Aristophanes’s Birds, the violence of Pisthetairos’ consuming the “jailbirds” is not power or rhetoric, but force, as the eating is an instrument to preserve continued rule. In fact, for Crick, the scene demonstrates the impossibility of rhetoric to act as a preservation of rule in an oral culture.Crick’s interpretive devotion to the split between power and violence leads to a rather odd moment in his discussion of Isocrates. Because Nicocles was penned rather than spoken, it can perform the function of “power maintenance”; the oral rule of Pisthetairos could not because it can institute a “social contract.” Unlike under Hobbes’s contract, the ruled receive not a freedom from violence, but rather the identification of their place in the hierarchy of virtue. In contradistinction to democracy, which allows the “best to pass unnoticed,” monarchy raises to higher levels those “whose habits and accomplishments can act as exemplars for the rest of the people” (189) because it allows the hegemon to keep detailed written records of all of the ruled. In this way, the ruler is able to prevent revolutions and arrange the people based on their adherence to codified law. In Evagoras, “the goal remains the establishment of a system of perfect surveillance” (188). This surveillance, though, is not violent, as it is in Hobbes. Instead, it “becomes a means of collective regulation in order to form a stable society in harmony with the hegemonic Logos” (190). This contract, however, is not without the threat of violence. Even Crick notes, “Nicocles would have inherited the proto-police system of which the people would have been all too familiar, making [Isocrates’s] suggestion that his thoughts (and eyes) would be present in their deliberations quite literal” (180). How this is not violent is lost on the reader, particularly when Crick quotes again from Nicocles a passage that is a statement of at least symbolic violence, “[d]o not keep silent if you see any who are disloyal to my rule, but expose them; and believe that those who aid in concealing crime deserve the same punishment as those who commit it” (190). Yet, Crick still maintains that there is a split between violence and power here. It is because of this split that Crick is able, in an offhand comment, to dismiss the claim of Victor Vitanza that Isocrates’s system of rhetoric, power, and politics is inherently fascist.Because Isocrates’s system is not violence perpetrated by the state, but instead merely a ranking of citizens from most to least virtuous, the surveillance system of Isocrates can be used by both the ruled and the ruler. We see this again in the conclusion, when Crick, echoing the call from Kalbfleisch’s 2013 article in Advances, claims that historians of rhetoric need to “fully comprehend how the development of print, radio, photography, the telegraph, the press, the telephone, the movie, the computer, and the revolution in communication technologies” (224) changes how the “universal” forms of rhetoric manifest. This is requisite for Crick because without it we will not be able to adequately conceptualize the ways new contingent articulations of people acting in concert can articulate themselves closer to the Platonic three: the true, the good, and the beautiful. Trying to look for a rhetoric that is not one of the “universal” is, according to Crick, exchanging history for propaganda. Some might object to this claim, valuable as it is in its appropriate context, given that often in the Arendtian conception of power, “people acting in concert” includes only those whom the state would qualify as people. It was certainly a political reality at the time, as Crick notes in his introduction, that not everyone counted as human and there was nothing they could do to gain more worth in the hierarchy of the state.Despite my reservations, as an aesthetic reading of rhetoric’s history and the role rhetoric played in human emancipation from the divine, Rhetoric and Power is imaginative and original. If I were to adopt it for teaching, I would put this work with Poulakos and Haskins, juxtaposed against Grimaldi, Gross, Schiappa and Graff. Certainly the work contributes well to the ongoing debate in the field about the nature of history, historiography, and the tradition.
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Abstract
ABSTRACT Quintilian does not offer an explicit mechanism that connects eloquence and ethics. This essay suggests that this omission is a consequence of the significant role that imitation plays in Quintilian’s pedagogy. This essay further suggests that the particular habits of mind that are cultivated through imitation are those that are associated with civic virtue, and it offers some ways that civic virtue might be cultivated in contemporary classrooms through a pedagogy that relies on imitation.
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An Essay on Current Quintilian Studies in English, With a Select Bibliography of Items Published Since 1990 ↗
Abstract
It is important to begin this essay with a note about language. The international scope of Quintilian studies is evidenced by the number of European languages used to discuss him—German, French, Spanish, Italian, and Portuguese, as well as English. Two major recent collections of studies about Quintilian are written mainly in continental languages. The larger is the three-volume Quintiliano: Historia y Actualidad de la Retórica edited by Tomás Albaladejo, Emilio del Río, and José Antonio Caballero López; it includes 123 essays mostly in Spanish but with some French and English. The work stems from an international conference held in Madrid and in Calahorra, Spain (Quintilian’s birthplace) to commemorate the 1900th anniversary of the publication of the Institutio Oratoria. Another collection is Quintilien: ancien et moderne (2012), edited by Perrine-Ferdinand Galand, Carlos Lévy and Wim Verbaal, with thirty-one essays in French. These are largely inaccessible to monophone English speakers, as are some important individual studies such as Gualtiero Calboli, Quintiliano y su Escuela; Otto Seel, Quintilian: oder, die kunst des Redners und Schweigens; or Jean Cousin, Récherches sur Quintilien.The reader of this essay, then, should be aware that the English works discussed here are but a small part of a wider international undertaking. The numbers, too, are worth noting. For example, the online Quintilian bibliography by Thorsten Burkard of Kiel University in Germany lists 847 items arranged in fourteen subject sections, while the World Catalog displays 5,179 records (of which 1,896 are in English) and the Melvyl search engine for University of California libraries finds 1,125 Quintilian entries in that system alone. The first (and only) bibliography of Quintilian published in America, in 1981, was that of Keith V. Erickson in Rhetoric Society Quarterly, listing nearly 800 books and articles alphabetized by author. Thus what we discuss here is in a sense only the tip of a scholarly iceberg.The best single short introduction to Quintilian is an essay by Jorge Fernández López, “Quintilian as Rhetorician and Teacher,” in A Companion to Roman Rhetoric. Fernández López presents a balanced view of what Quintilian has in mind in his Institutio Oratoria, with sections on biography, the meaning and structure of the Institutio, early education, the system of rhetoric, style, the orator in action, and the author’s approach to rhetoric and morals.One of the most important recent contributions to making Quintilian text accessible was the publication in 2001 of Donald A. Russell’s edition and translation of his Institutio Oratoria in a five-volume Loeb Classical Library set. The previous Loeb translation was by H. E. Butler in 1921–22 in four volumes. Russell’s smooth translation and more extensive notes make his work superior to that of Butler. Russell makes adroit use of sentence variety and punctuation to make his translation more readable than Butler’s, which tends to follow more literally Quintilian’s often periodic style with its long multi-clausal sentences. Also, Butler had provided only two short indices of “Names and Words” in the Institutio, with comparatively few notes to the text itself, while Russell supplies copious notes to virtually every page of the text; in addition he completes the whole set at the end of Volume Five with an “Index of Proper Names,” and Indexes to Books 1–12 which include a 33-page “General Index.” an “Index to Rhetorical and Grammatical Terms,” and an “Index of Authors and Passages Quoted.” Moreover, Russell provides an introduction to each of the twelve books that includes a summary of that book’s contents—a valuable resource for the reader struggling to cope with the sheer magnitude of the Institutio. It is the addition of these new notes and the 100 pages of indexes at the end that make the Russell longer than the Butler, but the value to the reader makes it worthwhile.Also new is the appearance of the first one-volume translation of the Institutio, a print version of the translation by John Selby Watson (1856) as revised and edited online by Lee Honeycutt (2007) and edited for print by Honeycutt and Curtis Dozier in 2015. The 686-page paperback is available for purchase under the title Quintilian: Institutes of Oratory, or, Education of an Orator, and is also available online. The volume includes Watson’s own “Preface” and “Life of Quintilian,” together with a twenty-five page summary of the Institutio, by book and chapter, keyed to the page numbers of the translation. (These chapter headings are then repeated throughout the volume.) There are none of Watson’s notes to the translation, Honeycutt explains, because they were omitted to save space for fitting it into the one volume; he recommends that the reader consult Russell’s notes. Despite that problem, this one-volume translation may be useful to readers for its portability and low cost compared to the five-volume Loeb Library translation of Russell.Tobias Reinhardt and Michael Winterbottom have edited Quintilian Institutio Oratoria Book 2. This volume includes not only the Latin text of Book 2 (1–34) but also an informative 50-page “Introduction” which examines Quintilian’s teaching methods, his concept of rhetoric, and his strategies in presenting his ideas. But the vast majority of the volume (35–394) offers meticulous commentaries on the 21 chapters of Book Two. A short prose summary introduces each chapter; then the editors painstakingly examine key Latin words and phrases in the text. Many of these observations are highly technical and demand some knowledge of Latin or Greek. On the other hand, many others may be illuminating to a general reader, as in the opening of chapter 11 (175–176), where the editors discuss Quintilian’s response to those who think rhetorical precepts are not necessary. Book 2 is an important one in the Institutio, for in it Quintilian ends his formal exposition of early education and begins his discussion of rhetoric.Another recent reprinting, of Book 10 of the Institutio, may seem at first glance to be of interest only to skilled classical scholars. This is William Peterson, Quintilian: Institutionis Oratoriae; Liber Decimus, originally published 1891, but now edited by Giles Lauren with a “Foreword” by James J. Murphy. It includes the Latin text of Book 10 with extensive notes mostly in English, with a full summary of the book (1–12), a useful short chapter on Quintilian’s literary criticism, and a longer one on his use of language with numerous examples in both English and Latin. Even the non-Latinate reader may find things to learn in this volume. Peterson was a child prodigy—he wrote this 290-page book at age 24—who later went on to become Principal of McGill University in Montreal, Canada.The most recent addition to the availability of Quintilian’s work is Quintilian on the Teaching of Speaking and Writing: Translations from Books One, Two and Ten of the Institutio Oratoria, second edition, edited by James J. Murphy and Cleve Weise. Part One of the introduction discusses Quintilian’s teaching methods, including verification from modern cognitive science of his views on habit (hexis), together with some possibilities for modern applications of his principles; also Part Two presents four sets of Quintilian-based exercises designed to encourage close reading of the three translations which follow.The best single book on Quintilian, George A. Kennedy’s Quintilian, was published in 1969 by Twayne Publishers as part of their World Author series but has long been out of print. It has now reappeared in a revised edition as Kennedy, Quintilian: A Roman Educator and His Quest for the Perfect Orator. This slim (117 pages) volume is divided into eight chapters, each of which begins with the identification of “important sources and special studies at the beginning of each chapter rather than combining all bibliography in a single alphabetical list at the end of the book. This avoids the use of footnotes …” (1). While the book is ostensibly divided into sections representing Quintilian’s background, educational plan, rhetoric, and the “good man” concept in Book 12, what Kennedy actually presents is a thorough summary of the Institutio coupled with a far-ranging personal critique not only of the Institutio but of the man himself. He treats both Quintilian’s aspirations and what he views as his faults, and concludes the book with a discussion of Cornelius Tacitus (55?–117 CE) and the view that the Institutio had changed nothing in Rome. But Kennedy, author of so many books on classical rhetoric and its history, is so steeped in Roman culture that he writes easily about complex events; for example his portrayal of Quintilian’s possible reasons for retirement and the composition of the Institutio (22–28) reads almost like a novel. Anyone, expert or beginner, can profit from Kennedy’s observations.(Editor’s note: the following survey does not attempt to list every recent reference to Quintilian, or every entry for him in handbooks or encyclopedias. Nor does it follow every use in textbooks where his doctrines are mingled with others, as for example in the successive editions of works like Corbett and Connors, Classical Rhetoric and the Modern Student, and Crowley and Hawhee, Ancient Rhetorics for Contemporary Students. The emphasis here instead is on books and articles which elucidate his text or lay out directions for future research.)A useful place to start is with three collections of essays, two of which contain a mixture of languages but do offer some valuable English contributions. The first one, already mentioned, is the massive three-volume Quintiliano (1998) edited by Tomás Albaladejo et al. Eleven of its 131 essays are in English, with contributions by Adams, Albaladejo, Cockcroft, Hallsall, Harsting, Hatch, Kennedy, Murphy, Willbanks, Winterbottom, and Woods. Its 1561 pages are continuously paginated.Another, smaller gathering presents twelve essays in two special issues of Rhetorica: A Journal of the History of Rhetoric in 1995, under the title “The Institutio Oratoria after 1900 years.” Six of the essays are in English, by Cranz, Fantham, France, Kraus, Sussman, and Ward.The volume Quintilian and the Law: The Art of Persuasion in Law and Politics (2003), edited by Olga Tellegen-Couperus, offers 25 essays, all of them in English, covering a wider range of subjects than the title might indicate. The book stems from a conference held at Tilburg in The Netherlands in 2001 convened by the Willem Witteveen and the editor “to try and assess [sic] Quintilian’s significance for students and practitioners of the art of persuasion in antiquity and in modern times” (Preface). The authors of six chapters do cover law and jurisprudence: Lewis, Robinson, Rossi, Tellegen, Tellegen-Couperus, and Witteveen. Another five focus on the courtroom and persuasion of judges: Henket, Katula, Martín, Mastrorosa, and Tellegen-Couperus in a second essay. Two deal with reading and writing in Book 10: Murphy and Taekema. The remainder discuss a variety of topics, including emotion, language, argument, and figures. In sum, this collection should prove valuable even to readers not primarily interested in law.The first observation to be made about current research is that, with the possible exception of Kennedy’s Quintilian, there is no book-length analytic study of Quintilian in English. But while Kennedy’s charming introduction to Quintilian does provide biographical information together with a running summary of the Institutio Oratoria, it is not intended as a thorough exploration of the many issues in this complex work. It is of course not surprising that we lack such a book, given the knowledges required—rhetoricians and students of education often lack sophisticated knowledge of ancient Roman culture, while classicists sometimes fail to appreciate the nuances of Quintilian’s rhetoric and pedagogy.Understandably, then, the overwhelming majority of articles and book chapters published since 1990 deal with particular, comparatively small segments of the Quintilian corpus. They present such a kaleidoscopic array that it seems best to group them by subject areas.The largest number of these (seventeen to be exact) discuss the later history of the Institutio Oratoria, its “reception” or “influence” in various times and places. They cover a wide range of topics: Renaissance learning (Classen); Saint Jerome (Davis “Culture”); Rousseau (France); Hugh Blair (Halloran; Hatch); the nineteenth century (Johnson); women in the Renaissance (Klink); Czech thought (Kraus); Milton and Ramus (Lares); Italian Renaissance (Monfasani); the Middle Ages and Renaissance (Murphy “Quintilian’s Influence”); Obadiah Walker (O’Rourke); eloquence in Quintilian’s time (Osgood); early modern role models (Rossi); and the Middle Ages (Ward; Woods).Teaching and its psychology interest another seventeen of the authors: Bloomer (“Schooling,” “Quintilian”); Brand et al.; Briggs; Connelly; Corbeill; Fantham (“The Concept of Nature”); Furse; Ker; Montefusco; Morgan (Literate Education); Murphy (“The Key Role of Habit,” “Quintilian’s Advice,” “Roman Writing Instruction”); Richlin; Too; Van Elst and Woners; Woods.Some of Quintilian’s specific teaching methods are treated: declamation (Breij; Friend; Kasper; Kennedy “Roman Declamation”; Mendelson “Declamation”; Sussman; Wiese); Progymnasmata (Fleming; Henderson; Kennedy, Progymnasmata; Webb); and imitation (Harsting; Taoka; Terrill).The application of Quintilian’s principles to modern education is the subject for six authors: Bourelle; Corbett and Connors; Crowley and Hawhee; Kasper.Another five works discuss the Institutio Oratoria itself: Adams; Celentano; López “The Concept”); and Murphy, Katula and Hoppman.Law attracts another five: Lewis; Martín; Robinson, Tellegen; Tellegen-Couperus (Quintilian and the Law).Emotion is the subject of three essays: Cockcoft; Katula (“Emotion”; Leigh.Language, writing, and style attract another eight authors: Chico-Rico; Craig; Davis (“Quintilian on Writing”); d’Esperey; Lausberg; Murphy (“Roman Writing Instruction”); Tellegen-Couperus (“Style and Law”); Wooten.Not surprisingly, there is interest in the subject of rhetoric in eight works: Albaladejo, Gunderson (“The Rhetoric”); Heath; Kennedy, (“Rhetoric,” A New History, “Peripatetic Rhetoric”); Roochnik; Wulfing.Quintilian as a person, including his vir bonus concept, draws the attention of Cranz; Halsall; Kennedy (Quintilian); Lanham; Logie; Walzer (Quintilian’s).One final note is to remark on the appearance of four Ph.D. dissertations in this array of studies (Furse; Ker; Klink; Wiese) together with two M.A. theses (Francoz; O’Rourke). Doctoral dissertations can be located fairly easily through normal bibliographic channels, but the identification of master’s theses is much more difficult. In any case, it is hoped that their appearance marks faculty interest in Quintilian in their respective institutions.
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“A Kind of Eloquence of the Body”: Quintilian’s Advice on Delivery for the Twenty-First-Century<i>Rhetor</i> ↗
Abstract
ABSTRACTThis essay makes the case that the account of delivery featured in the Institutio Oratoria remains germane to contemporary speech pedagogy. Quintilian emphasizes that (1) powerful delivery is central to eloquent public speaking; (2) delivery functions in concert with the other canons of rhetoric; and (3) delivery is governed by general rhetorical concepts such as decorum and ethos. Furthermore, scrutiny of Quintilian’s perspectives on gender and power can lead to fruitful rethinking of current pedagogy’s traditionalist tendencies.
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ABSTRACTThere has been a surge of scholarly interest lately in the progymnasmata, those ordered exercises in composition that played such an important role in rhetorical education from antiquity to the Renaissance. Comprising an integrated program in literary, civic, and moral effectiveness, they offer a compelling alternative to language arts pedagogy today, which seems too often driven by the goal of “college and career readiness.” But to be truly useful as a pedagogical model, the progymnasmata need to be embedded in something like the comprehensive educational philosophy of Quintilian’s Institutio Oratoria.
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Abstract
This year 2016 marks an important six hundredth anniversary in the history of rhetoric and education.In September, 1416, the Italian humanist and book-hunter Poggio Bracciolini visited a Benedictine monastery in St. Gall, Switzerland. There he found—not in a library but in a dungeon which he declared was not fit for a condemned man—the first complete copy of Quintilian’s Institutio Oratoria (Orator’s Education, 95 CE) that any scholar had seen for nearly six centuries. Suddenly aware that it was a valuable book, the German monks refused to let Poggio take it away, so he was forced to sit down and copy it by hand over the next 54 days.The reaction to the discovery among humanists, especially in Italy, was swift and fervent. Leonardo Aretino wrote, “I entreat you, my dear Poggio, send me the manuscript as soon as possible, that I may see it before I die” (Shepherd 105). Lorenzo Valla’s first book (1428) was a comparison of Quintilian and Cicero. Later Quintilian was to influence Guarino da Verona, Erasmus, Martin Luther, and Philip Melanchthon, the major Lutheran educator. Quintilian’s Institutio Oratoria was one of the first rhetorical texts printed (1470, twice), and an even hundred editions appeared in print during the next 75 years. The work immediately ranked in popularity with the rhetorical works of Cicero and Aristotle, its precepts soon becoming a key segment of the “General Rhetoric” (rhetorica generalis) of the sixteenth and seventeenth centuries. Ultimately the work permeated English rhetoric texts and eventually came to North America through Harvard and the parallel influence of writers like Hugh Blair.Why did Poggio’s discovery find such a ready response, and why did it lead to centuries of influence? One reason was that fragments of Quintilian’s work had been known throughout the Middle Ages, a tantalizing sample (textus mutilatus) which was obviously incomplete but which at the same time gave great promise. So the author’s name was known to scholars. Humanists like Gasparino Barzizza and Petrarch so admired Quintilian that earlier they had tried to fill in the missing sections themselves. Moreover, the discovery came at a time of humanistic debates about public life, literature, philosophy, the place of rhetoric, and the role of education. Thus the complete text of Quintilian’s Institutio suddenly provided a thorough and balanced account of rhetoric embedded in an educational system offering to prepare young men for public life; it defined the perfect orator as “a good man speaking well,” combining morality with efficiency.What was nature of this text that so inspired readers over so many centuries? It was the longest and most ambitious treatment of rhetorical education in the ancient world. Its audacious aim is stated simply: “I am proposing to educate the perfect orator.” The Institutio was composed in Rome about 95 CE by Marcus Fabius Quintilianus, a retired legal pleader and teacher. Quintilian was one of the most famous teachers in Rome, flourishing under three emperors, and under Emperor Vespasian was one of the first teachers to receive public moneys for his teaching.Quintilian declares in his General Preface that he had taught for twenty years and then spent two years in his retirement researching and writing the Institutio. It has been described as four major works blended into one: a treatise on education, a manual of rhetoric, a reader’s guide to the best authors, and a handbook on the moral duties of the perfect orator (Little 2:9). But the fact is that every segment of the work is a teaching tool. The lengthy section on rhetoric, for example, is provided for the use of students, not for its own sake; Quintilian is not a rhetorical theorist like Cicero, but a teacher using anything (including rhetoric) that can help make his students better and more efficient citizens.The Institutio Oratoria is a large work of about 700,000 words, divided into twelve Books (libri)—a size which could make some readers reluctant to take it up. But Quintilian himself offers a helpful summary of the work to guide the reader: Book One will deal with what comes before the rhetor begins his duties. In Book Two, I shall handle the first elements taught by the rhetor, and problems connected with the nature of rhetoric itself. The next five books will be given over to Invention (Disposition forms an appendix to this), and the following four to Elocution, with which are related Memory and Delivery. There will be one further book, in which the orator himself is to be portrayed: I shall there discuss (as well as my poor powers allow) his character, the principles of undertaking, preparing, and pleading cases, his style, the end of his active career, and the studies he may undertake thereafter. (Institutio, Prooemium 22–23)A little later he adds that this is not an ordinary dry textbook, but that instead he has “gathered together in these twelve books everything that I think useful for the orator’s education” (Institutio, Prooemium 25). He begins in the cradle—the very first sentence in Book 1 says that “As soon as his son is born, the father should form the highest expectations of him” (1.1.1). He ends in Book 12 with a discussion of when to retire and what to do after retirement.Quintilian’s educational objective is to prepare the perfect orator—a good man speaking well—through a systematic program described in Books 1 and 2 (early education) and Book 10 (continuing adult self-education). His specific goal is the inculcation of what he calls habit (Greek hexis), an ingrained disposition in the writer/speaker to be able to use the right language in any situation. This is not the modern sense of “habit” as a blind repetitive tendency beyond the individual’s control. It is closer to Aristotle’s concept of “facility” (dynamis) in his Rhetoric (1.2; see Murphy; Murphy and Wiese). His aim, in other words, is to change the psyche of the student, to make him “rhetorical,” not merely by having him learn a set of rules, but also by having him exercise a wide variety of language uses so that ultimately he has familiarity with a large number of options. So Quintilian does include an extensive survey of the five “parts” of rhetoric—invention, arrangement, style, memory, and delivery—but illustrates them with profuse examples to demonstrate that a great variety of possible language uses can occur in every situation. “Rhetoric,” he says, “would be a very easy and trivial affair if it could be comprised in a single short set of precepts” (2.13.2).In the classroom he employs systematic exercises in four categories: reading, listening, speaking, and writing. In the process called imitation (imitatio), model texts of various genres are read, analyzed, and imitated to familiarize the student with a variety of styles. A set of twelve specific graded exercises called progymnasmata, each more difficult than its predecessor, draws the student through increasingly complex thought and wording tests. As the student becomes more proficient, he is introduced to an exercise called declamation, in which a problem is set out and the student is charged to prepare and deliver an oration to solve the problem. Declamation becomes the main teaching method for older students, since it includes every feature of the whole preceding instructional program. (It also became so popular later as an ornamental display outside the classroom that for centuries onward it became a form of public entertainment by adult performers).Can the educational principles and methods of this famous author be applied in today’s world as they have been for almost two thousand years? We, the authors of the essays in this special issue on Quintilian, believe they can. So do others (Knoblauch; Kasper). We appreciate that this brief survey cannot do justice to the humane wisdom Quintilian applies to student psychology in his search for ways to enable the development of the autonomous language-user, nor to his appreciation of the almost infinite variations possible in the human interactions faced by speakers and writers. But readers are encouraged to pick up any part of his book and read two or three pages to get a sense of the intensely personal attention he devotes to every subject he looks into. Readers, on the other hand, are also encouraged to look to his general principles, not merely to details that might seem remote to a modern observer.The essays offered in this current issue of Advances in the History of Rhetoric, then, are offered as possible answers to the question posed in the preceding paragraph.
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Abstract
ABSTRACT Quintilian makes writing one of the four interrelating elements (with reading, speaking, and listening) to be used in producing in his “perfect orator” what he calls “habit” (hexis), or the facility of being able to write or speak well on any subject. It requires constant study over time, requires organization, and is reinforced by constant practice. His practical observations on writing may well have value for us in modern times.
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‚Wertorientierung‘ als rhetorisches Argument: Die ‚Rhetorik‘ des Aristoteles und die soziale Praxis im Athen des 4. Jahrhunderts v. Chr. im Vergleich ↗
Abstract
Different from some of his other works on practical philosophy Aristotle's Rhetoric has a rather strong orientation towards the everyday life world of the poleis of his time. That applies to many of his reflections on the conditions of communication in the poleis as well as to his utterances about social values which are based on common sense. In Aristotle's view the orator's ethos and thus his consequent reference to intersubjectively valid values is the most important instrument for a rhetor to claim credibility. In comparison with the ethopoiia of fourth-century rhetorical practice at Athens there are several structural similarities which, however, are neither due to interdependencies nor manifest themselves in intertextual references, but are due to the fact that Aristotle refers to the orators' conditions of action in a democratic system. Besides, there are also strong differences which seem to have two main reasons: Aristotle's inclination to differentiate and to systematize his topics as well as his tendency to ‘elitism’ which might have philosophical and socio-political components, whereby in the Rhetoric the socio-political ones predominate.
April 2016
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Stasis in Space! Viewing Definitional Conflicts Surrounding the James Webb Space Telescope Funding Debate ↗
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During 2010 and 2011, debate ensued over funding for National Aeronautics and Space Administration’s (NASA) James Webb Space Telescope (JWST). This article uses stasis theory to analyze reports and statements produced by NASA, politicians, and scientists. The analysis reveals that an official report addresses stasis questions and guides further action. Additionally, varying perspectives on the telescope suggest that definitions play a crucial role in technology funding debates. This analysis demonstrates that stasis theory provides a productive tool for analyzing technology policy debates.
March 2016
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Abstract
Research problem: Content strategy, whether narrowly focused on the production of web-based materials for customers or managing the data, information, and documentation of an entire enterprise, has become the latest in a series of movements and methods that have sought to improve the integration of professional and technical communication with the marketing, training, and business processes of organizations. Research questions: How is content strategy defined and described in professional and scholarly literature? What do these definitions and descriptions suggest about the direction of the field of professional and technical communication? Literature review: The theoretical foundation of this study is Classical Rhetorical theory which, for thousands of years, has provided critical methods and vocabularies for the analysis of discourse; my purpose in using it here is to rely on a consistent lens that has served professional and technical communicators well. Classical rhetorical principles can give us useful insight into content strategy, the latest in a series of movements that have captured the attention of professional and technical communicators because they have promised to expand the scope of the work and move the work from the fringes of organizational activity to the center. Previous movements include knowledge management, single sourcing, and content management. Methodology: Because content strategy is an emerging area, I conducted an integrative literature review to characterize this emerging field. This involved a systematic search of peer-reviewed and professional literature on content strategy that met specific qualifications, reading and collecting information from each source about its answers to the research question and its authorship, and analyzing those data to find patterns in them. Results and conclusions: Because only two peer-reviewed sources existed on content strategy, the majority of the literature reviewed emerged from the trade press. I survey the definitions of content and content strategy provided by this literature, and found that almost every definition uses content as part of the definition, leading to some lack of clarity in all of those definitions. But three areas of consensus exist among the definitions: that content strategy is: (a) more inclusive of the lifecycle of content (addressing the processes of creating, revising, approving, publishing, and revising material), (b) integrated with technical and business requirements, and (c) largely focused on material used by customers and, therefore, focused on marketing and support documents. It primarily focuses on traditional genres of content and overlooks emerging genres. The literature suggests that content strategy provides a pathway to make the work of technical communicators more central to organizations. But the literature offers only broad advice for doing so, with few examples (other than some specific templates, which primarily benefit those who already have experience with content strategy). The advice primarily comes from authors working in consulting firms and, as a result, might not reflect the challenges that professional and technical communicators who work internally experience.
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‚Wertorientierung’ als rhetorisches Argument: Die ‚Rhetorik’ des Aristoteles und die soziale Praxis im Athen des 4. Jahrhunderts v. Chr. im Vergleich ↗
Abstract
Different from some of his other works on practical philosophy Aristotle’s Rhetoric has a rather strong orientation towards the everyday life world of the poleis of his time. That applies to many of his reflections on the conditions of communication in the poleis as well as to his utterances about social values which are based on common sense. In Aristotle’s view the orator’s ethos and thus his consequent reference to intersubjectively valid values is the most important instrument for a rhetor to claim credibility. In comparison with the ethopoiia of fourth-century rhetorical practice at Athens there are several structural similarities which, however, are neither due to interdependencies nor manifest themselves in intertextual references, but are due to the fact that Aristotle refers to the orators’ conditions of action in a democratic system. Besides, there are also strong differences which seem to have two mam reasons: Aristotle’s inclination to differentiate and to systematize his topics as well as his tendency to ‘elitism’ which might have philosophical and socio-political components, whereby in the Rhetoric the socio-political ones predominate.
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Rhetoric and the Writing of History, 400–1500 by Matthew Kempshall, and: Orosius and the Rhetoric of History by Peter Van Nuffelen ↗
Abstract
216 RHETORICA del fratello di Guizzardo, i Flores veritatis gramatice di Bertoluccio (sopra ricordato), conservata anche in altri due manoscritti (e attribuita a Gentile da Cingoli in un altro ms.). Lo studio di quest'opera che, secondo il giudizio di Gian Carlo Alessio, è "un manuale costruito coi modelli della grammatica speculativa", sarebbe molto intéressante perché potrebbe costituire il legame tra la tradizione di riflessione grammaticale, importata probabilmente tra i maestri delle arti e medicina di Bologna da Gentile da Cingoli (il maestro di Angelo di Arezzo), e la tradizione di insegnamento della grammatica e della retorica (dictamen) di ámbito giuridico-notarile che convivevano a Bologna, non sempre in buoni rapporti. COSTANTINO MARMO, BOLOGNA Matthew Kempshall, Rhetoric and the Writing of History, 400-1500, Manchester University Press, 2012, x + 627 pp. ISBN 9780719070310 Peter Van Nuffelen, Orosius and the Rhetoric of History, Oxford University Press, 2012, viii + 252 pp. ISBN 9780199655274 In recent years, scholarly attitudes towards writers of history in the late antique and medieval period have undergone a fundamental series of trans formations. It is no longer sufficient to describe these individuals as mere imi tators of a glorious classical historiographical tradition, using tools that they only barely understood with limited success. Nor can they be unreflectively dismissed simply as polemicists and moralizers, subject to the particular pressures that attended an overly-literal reception of Biblical themes and models. The two books under review here add further fuel to a revisionist reading of medieval historiography by focusing upon the ways in which authors could strategically utilize techniques of argumentation and presenta tion drawn from the training in rhetoric and grammar that underpinned the literary culture of the period. Matthew Kempshall's Rhetoric and the Writing of History, 400-1500 is a magisterial, synthetic introduction to the subject, aimed principally at students and scholars new to the field and encompassing some 550 pages of elegantly written, exhaustively supported argumentation. In his Orosius and the Rhetoric ofHistory, meanwhile, Peter Van Nuffelen offers a collection of carefully drawn interpretative vignettes which seek to engage scholars of both historiography and Christian literature of the period, and, in the process, to redirect the focus of Orosian scholarship by placing him within the context of secular, as well as Christian, historiography of the fifth and sixth centuries. Both projects are, therefore, explicitly rehabilitative in nature: Kempshall's to demonstrate that medieval historiography was neither crude nor credulous nor conceptually unsophisticated" (536), and Van Nuffelen's to deliver Orosius from the accusation that he was an unimaginative, unintelligent theologian who fundamentally misunderstood the works of his patron, Augustine of Reviews 217 Hippo. Both authors go about their projects by emphasizing the close and enduring relationship between the writing of history and the practices, concerns, and techniques of classical rhetoric. In particular, both acknowledge and build upon existing arguments about the extensive and substantial influ ence of manuals of rhetoric (particularly Cicero, Quintilian, and the pseudoCiceronian Rhetonoi iid Hei'eniiiimi) on the education that authors of the period received. For Kempshall, the pervasiveness of classical rhetoric in medieval thought and literature should not be understood as a black mark against the veracity, reliability, or integrity of practitioners of the period. On the contrary, the principles of deliberative, judicial, and demonstrative rhetoric provided the writers of history with the tools that thev needed in order to fulfill the tripartite objective of history: to teach, to move, and to please. After first outlining the immense diversity of texts that are collected together under the rubric of medi eval historiography and the fundamental forms and objectives of the three types of classical rhetoric that authors of those texts might be expected to be familiar with, Kempshall proceeds to explore in detail the principles and tech niques of classical rhetoric, and the texts and contexts in which they can be found in historical writing of the period. In the process, he also questions and begins upon a deconstruction of the tendency to identify the 12th and 15th centuries as w atershed moments in the history of medieval historiographv . While he agrees that the intellectual and cultural developments of those centuries do mark significant points in the dev elopment of medieval...
February 2016
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Abstract
AbstractThe earliest record of the term “kommōtikē,” commonly translated as “cosmetics” or “self-adornment,” occurs in the “most famous passage” of Plato's dialogue Gorgias (Kennedy 1994, 37). There, Socrates compares rhetoric to cookery and sophistry to “kommōtikē” (464b–66a). This marks a decisive moment in the Platonic corpus, a moment when rhetoric and sophistry are associated with seeming and appearance and therefore distanced from being and reality. I outline the reasons why this translation is incomplete if not misleading. I propose an adjustment that pulls both the analogy and the dialogue away from a Platonist distinction between seeming and being and toward a distinction between foreign profligacy and domestic austerity. This transformation discharges the vulgarization of appearance as mere appearance and mere seeming that has long infected and hampered both our understanding of Plato's thought and of early rhetoric.
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Abstract
We learn something from the mistakes we make with a book. In this case I read the word “quarkism” where I should have read the word “Quakerism.” As in the sentence on page 102 of Lisbeth Lipari's quirky book: “This kind of listening is perhaps what is called in Quakerism [or was it “quarkism”] the ‘gathered meeting,’ where the assembled silent worshipers cease being individual selves and instead join together in ‘gathered harkening.’” You can guess “worshipers” alerted me to this mistake, but the first part seemed perfectly plausible, as the discussion in the first chapter of holism versus atomism runs through quantum mechanics and brings up subatomic particles like quarks and the space in between.I venture there is no other book on earth that would have produced this mistake. And that is high praise: we are rightfully pleased when academic commonplaces are foiled for a good cause. More on that later.First, in Lipari's book we do also, thankfully, encounter some of the expectations that her title creates. We run into the philosophers of hearing and listening—Murray Schafer, Walter Ong, Don Ihde, David Michael Levin, and especially Gemma Corradi Fiumara—who theorize what happens when “the listening interlocutor actually becomes a participant in the nascent thought of the person who is listening” (199). Hence one contribution: Lipari draws together such philosophy and communication psychology to make a case for what she calls “constitutive listening” (133–35), which frames some interesting laboratory research on the ways in which attentive listeners make us remember things and talk more (sometimes a dubious gift!).As expected, we also encounter Martin Heidegger on being, especially the late Heidegger working around Heraclitus toward noninstrumental language, as it calls, “Being's poem, just begun, is man” (101). And Lipari is right: Heidegger sees language neither as an ideally transparent means of communication between minds nor as an arbitrary system of differences, à la Saussure. Instead, language is understood discursively; now stretching Lipari in a pragmatic direction I would say rooted in shared moods, human institutions and the nonchronological history these institutions compose. Here I emphasize an important relationship between Heidegger's early work on language—its use and abuse, its emergence and silence—and his later work on this topic in Unterwegs zur Sprache. In his earlier 1924 Aristotle lectures, Heidegger describes rhetoric as the art of listening, not as the art of speaking. It is the rhetor who has “genuine power over being-there” (“ῥητορική πειθοῦς δημιουργός”) (2009, 74, referencing Plato, Republic 453a), which for Heidegger doesn't mean the ability to manipulate others by way of the voice. Instead he gives us a being who, insofar as that being can hear, is constituted as someone among others, Mitsein, someone in a particular situation who demands action or who goes conspicuously unheard (2009, 72). In other words I think the ethical attunement Lipari finds beyond Heidegger in a figure like Levinas actually does appear in its nascent form circa 1924, only to be abandoned by Heidegger soon thereafter. But that's another story.We also encounter, as we might expect, Nel Noddings (181) on feminist care ethics, and as I just mentioned, Levinas, along with his proximate reader Michael Hyde on response as responsibility (178). This is to say an “ethics of attunement,” as we read it in the title of Lipari's book, figures the ear centrally as a genuinely engaged response (178) that can hear what she calls the otherness of the other.But as you start to see by way of my introductory confusion, Lipari's book is not just this recap of listening philosophy in its largely Continental, twentieth-century incarnation. Quantum physics gives way to music smoothly enough, where metaphors of vibration and resonance and also dissonance become concrete. It is a virtue of Lipari's book that she works through material registers like the physicality of music without losing track of the phenomenology typically missing from sound studies and from the sciences of audiology (as Heidegger insisted, we don't hear a sound but a motorcycle, for example). Then, also importantly, Indian music with its twenty microtones (38), Indian cosmology, including holistic theories of sound in language (27), then in some depth ancient Eastern language philosophy (fifth/sixth-century Sanskrit grammarians and then others) as it developed through competing schools that can now provide some rich resources for listening projects designed, like Lipari's, to foreground holistic, not atomistic, perspective on language (78).So emergent patterns, including particles and plants, musical resonance, ancient Eastern and Western language philosophies, being/becoming—all mobilized against atomism as an apparatus of capture (not her term) — my liberties there at the end should remind you of Gilles Deleuze and Félix Guattari's A Thousand Plateaus, which is similarly designed to upset the linear expectations of academics. And like A Thousand Plateaus, which, incidentally, Lipari doesn't cite, this listening book is hugely ambitious but in a different way, as it gestures toward world peace: “By changing our thinking about listening, we may be freed to dismantle the linguistic prison house that confine us to misconceptions of our own making about who we are, what we do, and how we might live peacefully together with others on this planet” (3). Indeed phrases regularly appear like those I fondly remember from Grateful Dead shows during the 1980s: “Space infuses all things” (17), and we are guided into the “elusive mysteries of listening” (101). When everything is connected, Lipari's project becomes ambitious to the point of courageous impossibility: “So what would a holistic paradigm of listening include?,” Lipari asks. “In short, everything” she answers (99).At that point I do get overwhelmed, and I retreat to critical pragmatism. It is not untrue that everything is connected, but at the same time footholds suggest themselves strongly, or, to shift the modality, we are subject to earworms not of our choosing, as Lipari explains well enough. Perhaps our difference as listening theorists ultimately lies in the ethics I see emerging out of these impositions—how we are hailed, who is rigorously unheard—whereas Lipari looks for a listening ethics that precedes or exceeds such worldly imposition. I can only hope she is right.
January 2016
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Abstract
Over twenty years ago in William Nothstine, Carole Blair, and Gary Copeland’s edited volume, Critical Questions, Thomas W. Benson likened his research to doing “part of society’s homework” (185). The ends of scholarship, he suggested, were to encourage others to reflect critically upon social practices and the institutions that invite them. In Posters for Peace, Benson performs this homework by analyzing posters he collected and saved in May 1970 at the University of California, Berkeley. These posters protested President Richard Nixon’s decision to bomb Cambodia, despite earlier assurances that he would deescalate U.S. military action in Vietnam. Benson situates these artifacts in a longer rhetorical tradition of poster use and compares them with another instance of ephemeral war protest: the graffiti he observed in Rome during a 2004 protest of the Iraq War. Throughout his analysis, Benson also weaves an account of disciplinary shifts during the early 1970s, which made analyses of visual rhetoric possible in the first place. Thus, Benson offers both a rhetorical history and history of rhetoric in Posters for Peace.As the author of a rhetorical history, Benson begins by describing the context in which these posters were produced. He identifies a few antecedents that may have influenced the use of posters at Berkeley. Most immediately, the Berkeley artists were likely inspired by the 1968 Paris protestors’ posters, as well as the psychedelic posters circulating in the San Francisco Bay Area. Benson also notes the U.S. government’s substantial use of posters during the 1930s and 40s to promote President Franklin Delano Roosevelt’s New Deal programs and national unity during World War II. The extent to which the Berkeley protests were inspired directly by these government posters is unclear, though Benson ably demonstrates a preexisting tradition of political poster use in the U.S. Significantly, his inclusion of a White House photograph of Nixon delivering his Cambodia address underscores the political importance of posters during the 1970s. In this photograph, the president points to a map of Cambodia while justifying military action. In a way, then, the Berkeley protesters countered Nixon’s visual rhetoric with some of their own.Following Benson’s extended essay, Posters for Peace contains full-page color reproductions of the 66 posters he saved. The Berkeley posters are mostly original art on silk-screen, though some are based on photographs or employ photo offset printing. Many of these are visually stunning. One does not get the sense that they were produced for posterity, however. Most of them were printed on the backside of used tractor-feed printer paper or whatever cardstock was handy. They were distributed freely and ended up on fences, dorm room walls, picket signs, and so forth. Some of them were preserved in Benson’s own private collection until 2008, when he donated them to the Penn State University Libraries on the condition that they were “freely available for nonprofit educational uses” (4).Most of the posters in Benson’s collection are antiwar. Some, however, advocate for civil rights in the U.S. Although Benson arranges the color reproductions of these posters in a roughly thematic fashion, he does not adhere strictly to this sequence in his analysis. Instead, he often skips around, thereby knitting them together as a cohesive unit. For instance, on pages 41–42 he references plates 2, 6, 7, 8, 30, 33, 13, and 27—in that order. His analysis identifies inventional similarities between them. Moreover, this approach has the additional benefit of tacitly promoting a disruptive reading of the posters by encouraging readers to view them in no fixed order.In his analysis, Benson attempts to recover the meanings that a passersby would have understood in 1970. He finds much to praise in these posters. Although posters are often classified as tools of propaganda, Benson observes that, “many of the Berkeley posters invoke a reflexivity about their own persuasion and call for discussion beyond the poster—asking not merely for belief or action, but for speech, participation, deliberation” (48). To a modern eye, the posters’ emphasis on civic deliberation may be easily taken for granted. At the time, however, prominent politicians such as President Nixon and Vice President Spiro Agnew sought to curtail criticisms of the war in Vietnam by associating the antiwar movement as unpatriotic and unrepresentative of U.S. public opinion. In Nixon’s “Silent Majority” speech, for instance, he described the antiwar protesters as a fervent “vocal minority” and juxtaposed them with a patriotic “silent majority,” who, he claimed, supported his own strategy in Vietnam. The best citizen, Nixon suggested, was a silent one. Benson’s analysis both demonstrates and celebrates the students’ determination to speak out and legitimize their opposition to the war.Similarly to the tumultuous political climate that birthed the Berkeley protest posters, the speech-communication discipline underwent substantial change in the early 1970s. According to Benson, The discipline, while not abandoning its interest in Aristotle’s foundational Rhetoric, was already moving rapidly in other directions, seeking to understand rhetoric from the point of view of the citizen whose judgment was being solicited, recovering marginal voices, asking questions about the ethics of persuasion, investigating the rhetorical action of non-oratorical forms, pressing forward on the close reading of rhetorical texts, and inquiring about empirical matters such as the preparation, circulation, and reception of rhetoric. (54)To demonstrate this shift, Benson identifies Robert P. Newman’s, Hermann Stelzner’s, Karlyn Kohrs Campbell’s, and Forbes I. Hill’s rhetorical analyses of the “Silent Majority” speech. Benson also highlights the Wingspread and Pheasant Run conferences, which met in 1970 to discuss the scope of rhetoric and the appropriate means for studying it. More precisely, these meetings helped legitimize scholarship that examined non-oratorical forms. Benson’s analysis of the Berkeley posters is particularly fitting in that he collected them the same month that he attended Pheasant Run. In so doing, Benson returns readers to a historic intersection of war protests, visual rhetoric, and rhetorical theory.Despite Benson’s presence at Berkeley and Pheasant Run, his analysis abstains from auto-ethnography. Indeed, Benson does not mention until the last two pages of Posters for Peace that he attended Pheasant Run. Glimmers of this project’s personal significance shine throughout, nonetheless. For instance, Benson incorporates nearly thirty photographs he took of visual rhetoric protesting the wars in Vietnam and Iraq. These photographs are helpful for illustrating his argument. Their layout could have been stronger in his section on the Roman graffiti, however. Although Benson concludes his discussion of the graffiti on page 83, photographs from Rome appear on each subsequent page until page 95. One suspects that these photographs of graffiti could have been condensed into one section. Moreover, two photographs of the Roman Pasquino statue (figures 34 and 35) appear redundant. These are minor issues, however, in an otherwise well-structured book.Posters for Peace gives readers pause to consider the role of archives in rhetorical scholarship. In recent years, the term archive has expanded within the humanities to encompass not simply institutional collections, such as those found at presidential libraries, but also those created by scholars in the course of their research. What makes Benson’s book exceptional is that he illustrates both senses of the word archive. Insofar as these posters and photographs are freely available in the Thomas W. Benson Political Protest Collection at the Penn State University Libraries, other scholars may make recourse to these historically significant artifacts. Additionally, Posters for Peace may serve as a model for scholars who are interested in preserving the ephemeral texts they study.Several years ago, in Lester Olson, Cara Finnegan, and Diane Hope’s edited collection on visual rhetoric, Visual Rhetoric Communication and American Culture, Benson invited students and scholars alike to note the significance of visual texts—exclaiming, “Look, Rhetoric!” In Posters for Peace, Benson demonstrates first-hand the value of this exhortation—both in his analysis and in creation of an archive of ephemeral visual texts. Scholars interested in visual rhetoric, protest rhetoric, or rhetorical history will profit greatly from reading Benson’s book. It is well written and offers a unique retrospective of the academic and political discussions in the early 1970s. Inasmuch as Benson offers a glimpse into the theoretical changes then afoot in speech communication, I suspect that this volume will be of special importance to young scholars as they navigate disciplinary narratives. In short, Posters for Peace is sure to inspire scholars and inform their own work as they complete part of society’s homework, too.
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Abstract
This useful, clearly written, and highly satisfying book is Laurent Pernot’s second major English-language contribution to rhetorical scholarship, after his 2005 Rhetoric in Antiquity (originally La rhétorique dans l’antiquité in 2000). Here Pernot builds on work from his earlier career, in particular his 1993 La rhétorique de l’éloge dans le monde gréco-romain.The point of departure, in Chapter One, is the striking proliferation of epideictic genres in later antiquity—or, at least, the number of genres recognized as “epideictic” by rhetoricians, rhetors, and their audiences. Whereas Aristotle has a limited notion of the epideictic “genus,” by Menander Rhetor’s time, roughly the late third century, the category has evolved to include a wide range of genres, each with its own distinct (if overlapping) inventional topoi. The list includes the traditional funeral speech (epitaphios logos) and the festival speech (panēgyrikos logos) as well as various kinds of encomia in praise of individuals, cities, harbors, aqueducts, and so on. There is also the imperial oration, the birthday speech, the nuptial speech delivered outside the bedroom door, the welcome-speech to an arriving official as he stepped ashore, and the farewell speech when he left. There were also forms of speech that took the functions of ancient poetry, such as the victory-speech (the epinikios logos), a prose equivalent to Pindar’s odes for victorious athletes, or Aelius Aristides’ “hymns” and “monodies” in prose (see Regarding Sarapis). At the same time a number of ancient, poetic forms persisted, such as hymns to the gods and mythic narratives (e.g., the Dionysiaca, a 48-book epic poem about the god’s conquest of India), and these were called “epideictic” too.And so on again. I have not yet even mentioned Hermogenes of Tarsus’ classification of all poetry, history, and philosophy as “pure panegyric,” i.e., as epideictic rhetoric (On Types of Style 2.12). Further, as Pernot suggests in Chapter Three (97–99), encomiastic or parainetic praise might function as an important element in practical deliberative and judicial discourse, and even as a kind of deliberative discourse in itself. (Parainesis praises ethical virtues and exhorts the listener to observe them, as in Isocrates’ To Nicocles.) While Pernot may not be willing to go that far, we do find confirmation in Byzantine lists of model texts for imitation, in which Plutarch’s Moralia (Ta Ēthika) stand as examples of the “deliberative” genre.Pernot’s basic point in Chapter One is that the “rise of epideictic” to ascendency in later antiquity was an “irresistible” and “unstoppable” phenomenon (27) that the usual histories of rhetoric have mostly failed to understand. But if we set aside the usual assumption that epideictic is “mere” display, epideictic proves itself more creative and more vital—and more pragmatically consequential—than we tend to think.Pernot addresses this challenge in two main ways. The first is to define epideictic more precisely—to specify what is not epideictic. If, for example, we follow Aristotle’s audience-subject-time definition of the three (why three?) “genres” of rhetoric, it appears that there are two fairly specific kinds of practical civic speech addressed to judges in a well-defined civic space (a court of law, a council-hall, a public assembly), and besides these a third and vaguer kind, epideictic, which is not addressed to judges but to theōroi, “observers/spectators.” The audiences of the two practical genres (jurymen, councilors) are empowered to issue legally binding decrees (Socrates is guilty; send reinforcements to the expedition in Sicily). The theōros of epideictic, in contrast, is not empowered to issue binding judgments, but is concerned with observing a display (epideixis) of praise or blame in the present moment. Epideictic is defined in terms of lack.The argument would take too long to work out here, but the ultimate effect of that definition is to assign all speech not specifically addressed to judges in some sort of court or council-hall to epideictic. All speech, after all, implicitly blames and praises in some way. If you refute my argument you “blame” its defective reasoning; if you defend and confirm it, you “praise” the quality of its undeniable proofs. Even at the level of word choice, to state the obvious, every choice implies some evaluative attitude toward what is named, and thus implicitly blames or praises it. So we have a three-part classification of rhetorical genres consisting of two specific kinds of speeches (judicial and deliberative) and all other human language use (epideictic).Pernot’s basic remedy is to limit the notion of epideictic to encomiastic discourse: a more or less determinate genre (as codified, for example, in ancient progymnasmata manuals) whose evolution can be traced from a handful of early exemplars to the profusion we see later. This move has the virtue of keeping epideictic within the category of civic discourse. The encomium, the panegyric, and their derivatives are normally performed in some sort of sanctioned civic space or event, such as a state funeral, a religious festival, a celebratory homecoming for a victorious athlete, and so on, by a person specially commissioned for the job and considered worthy of it. The speech then worked to forge or refresh a communion of shared belief by eliciting approval for the praise bestowed on the honoree—a rhetorical effect that often was more important than the honoree’s real character (see Leslie Kurke’s The Traffic in Praise).The second approach to the “unstoppable” rise of epideictic in later antiquity is mostly an extension of the first. We need to consider the socio-political structure of the Greco-Roman world, and the occasions and spaces it provided for public speech, in order to understand the proliferation of encomiastic genres. As I have argued elsewhere, we cannot explain the rise of epideictic merely by invoking the supposed “decay” of judicial and symbouleutic rhetoric. In fact, in every major town and city in the Roman Empire there were courts of law and council-halls, and these continued to be busy (if confined to local matters and restrained by procedural regulations and written law). To understand the rise of epideictic/encomiastic rhetoric, we must understand the role it played in sustaining the sense of a common culture shared by the far-flung, multiethnic elites that ran the Roman Empire (which one could argue was more like a multinational corporation than a modern state). From this perspective, the encomiastic culture of epideictic very effectively performed the role attributed in Cicero’s De Oratore to the “perfect orator.”Two quick remarks. One: identifying epideictic with civic encomia has many virtues, as noted above, but I wonder what happens to, for example, Hermogenes’ treatment of poetry, history, and philosophy as “pure” epideictic (panegyric)—as opposed to “practical” (civic) epideictic. These “pure” (meaning unmixed) types can be seen as also participating in praise and blame, and as forging or undermining different kinds of cultural communion. Two: the notion of sustaining a common culture among the Roman Empire’s administrative class—some of whom were Syrians, Greeks, North Africans, and so on—is very appealing, but I suspect that some readers will want to hear more about the less-irenic tensions in Greco-Roman culture and what role Hermogenes’ “pure epideictic” genres played in ideological insurgencies.From here I will be very brief. My water-clock has just about run out.Chapter Two, “The Grammar of Praise,” details the lists of topoi specified for different types of epideictic, offers a brief typology of speeches, and makes a list of characteristic figures (apostrophe, hyperbole, and comparative metaphor). Much of this will not be news for anyone familiar with Menander Rhetor, but it will be an excellent introduction for those who are not. The core argument, regarding epideictic as an instrument of communion, will be interesting to all.Chapter Three, “Why Epideictic Rhetoric?” takes on the traditional suspicion of epideictic as empty flattery and/or inconsequential display. Most of the arguments of this chapter are reflected in the paragraphs above: epideictic rhetoric has persuasory functions that are socially and politically consequential. Perhaps what is most interesting in this chapter is Pernot’s account of the circumstances of epideictic performance in antiquity and, especially, his estimates of the length of epideictic speeches (82): for example, Aelius Aristide’s Regarding Rome takes about one hour to deliver; imperial panegyrics took 30 minutes. (The addressees, after all, were busy people.) This chapter is worth the whole book.Chapter Four, “New Approaches in Epideictic,” suggests directions for future research. These include an “anthropological” application of speech-act theory to the performative and ceremonial aspects of epideictic discourse, and the uses of silence and “veiled” discourse to communicate what might be dangerous to say, or to promote subversive “dissent and denunciation” instead of “communion.” This will, I suspect, be the preferred direction of many readers. Pernot, however, both acknowledges that preference and calls for “a little more patience” with epideictic as an irenic and utopian instrument of communion (99–100). It may not be a bad idea to consider it that way first.
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“How Do You Want to be Wise?”: The Influence of the <i>Progymnasmata</i> on Ælfrīc’s <i>Colloquy</i> ↗
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ABSTRACT This essay analyzes the tenth-century pedagogical text Ælfrīc’s Colloquy as an instance of Anglo-Saxon rhetorical instruction in the spirit of the Greco-Roman progymnasmata. Through a comparison of the text with classical sources such as Priscian’s adaptations of Hermogenes and Isidore’s Etymologies, this essay concludes that Ælfrīc knew of the progymnasmata and that these exercises served as the basis for rhetorical instruction that emphasized Benedictine ideals of communal concord through trained speaking and writing. Drawing on the commonplace of the three estates, the Colloquy demonstrated the ideal role of rhetoric in Anglo-Saxon society while modeling traditional progymnasmata exercises such as fable composition, impersonations, and comparisons.
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ABSTRACT The emplacements of rhetoric are manifold and the inquiries into the topologies of rhetoric are ways of understanding developments in rhetorical theory. To these ends, I contrast in this article the invocations of place in rhetorical theory old and new. In this long view, the spatiality of rhetoric appears to be multifaceted. I show that in Greco-Roman rhetorical theory, spatiality is topical, figured metaphorically and literally, and functions as a precedent condition for rhetoric. I argue that modern/postmodern theories differ from traditional theories of rhetoric not because they rely more or less on the materiality or immateriality of place, but because of their orientations to place as heterotopic, that is, as fluid and contingent. I then offer an account of how heterotopic rhetoric challenges orders of knowledge allowing for ever-new articulations through a close reading of Barack Obama’s Dreams from my Father. The heterotopology of rhetoric proposed here expands understandings of the heuristic function of place. The essay considers the implications heterotopic place holds for identity and subjectivity.
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ABSTRACT A theoretical bias pervades enthymeme. Most studies of the enthymeme are thoroughly Aristotelian and syllogistic, while the study of enthymemes in ancient oratory is virtually nonexistent. Yet the Attic orators used enthymemes commonly and consistently, and as practitioners, they have something to teach us about enthymemes that theorists can’t. In this article, I begin an examination of oratorical enthymemes and the variety of their use and offer a preliminary understanding of the “oratorical enthymeme” as a rhetorical technique. I conclude by briefly touching on the connections between oratorical enthymemes and ancient theory.
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Edward Schiappa published a series of articles and a book in 1990 and 1991 that, collectively, challenged the dominant narrative concerning the Older Sophists and early Greek Rhetorical Theory as well as calling into question certain revisionist historical accounts. In this essay the author provides a narrative about those projects and the responses they elicited in the hope that it provides insights about the production of those publications, as well as an opportunity to revisit certain theoretical and methodological concerns that continue to be relevant to historians of rhetoric and philosophy.
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<i>Thinking with Bruno Latour in Rhetoric and Composition</i>, Paul Lynch and Nathaniel Rivers, eds ↗
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The field of rhetoric and composition has a complex relationship with critical theorists outside our discipline. On the one hand, a field that claims Plato and Aristotle often has difficulty achiev...
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Abstract
The natural inclination of writers is toward mindlessness or inattention to the present moment despite the benefits understanding the present can bring to writing. Although temporal consciousness is apparent in notions of writing as a process or of writing as situated in a rhetorical context, these ideas largely overlook the present. Buddhist Mindfulness can help with the development of kairotic or present-moment specific practice by including impermanence in the rhetorical context, by emphasizing real time in composing, and by providing access to intrapersonal rhetoric. Increased understanding of the temporal factors of writing calls for an Eastern-mind progymnasmata in rhetorical praxis.
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Reviews 113 had to resort to the footnotes with their quotations in Latin in order to fully understand the text. This confession is a hardly covert recommendation to publish as soon as possible an English translation of this wonderful book, written in the best tradition of the International Society for the History of Rhetoric. Kees Meerhoff, Amsterdam Marv Carruthers, The Experience of Beauty in the Middle Ages (OxfordWarburg Studies), Oxford: Oxford University Press, 2013. xii + 233 pp. ISBN 9780199590322 The Experience of Beauty in the Middle Ages is, like the rhetorical artworks it examines, a tour (iter) through the beauty of artifice. As we progress, our expert guide, Mary Carruthers, offers us insights into aspects of rhetoric that led the medieval reader to pleasure, such as suavitas (sweetness). Indeed, the book's own construction embodies the rhetorical pleasure of varietas, as our guide now points to Augustine, then Dante, before casting back to Aristotle and then taking up Aquinas; meanwhile her favourite, Bene of Florence, is never far from the scene. Chapter 1 examines the notion of ludic space and the medieval distinc tion of serin and ioca, moving from medieval school debates to the complex compositional and experiential aesthetics of the Anglo-Saxon Dream of the Rood. The next chapter explores the sensory and volitional nature of aesthe tics, particularly considering the aesthetic of difficult style in patristic letters and those of Bernard of Clairvaux. Chapter 3 discusses 'sweetness' as both aesthetic pleasure and a form of medicine in medieval thought, and compre hensively analyses the valences of multiple Latin terms for 'sweetness', including how medieval thinkers recognized the dangers of sweetness in persuasion. The fourth chapter considers the conceptual and linguistic history in the classical and Medieval Latin tradition of the Modern concept of 'Taste' as an aesthetic judgment. In Chapter 5, Carruthers shows us how the medieval mind and body valued 'varietas', utilizing hybridity ('monsters') not just didactic purposes, but for the aesthetic sensory experi ence it could offer as well. And yet, if we proceed through the book via its own ductus, the path it sets out before us, as Carruthers has outlined here and elsewhere,1 we arrive in the final chapter, 'Ordinary Beauty', at a conundrum. Only here is volume's title term 'Beauty' given definition and the concept of 'aesthetics' subjected to ’Here, p. 53; see also Carruthers, 'The Concept of ductus, or Journeying through a Work of Art', in Rhetoric Beyond Words: Delight and Persuasion in the Arts ofthe Middle Ages, ed. Mary Carruthers (Cambridge: Cambridge University Press, 2010), pp. 190-213: 'an ongoing, dynamic process rather than. . .the examination of a static or completed object'; 'Ductus is the way by which a work leads someone through itself'. 114 RHETORIC A analysis.2 These late-placed definitions allow us to see that while Carrutilers' focus in the preceding chapters on the aesthetic attributes of human-crafted artifacts has lent itself to an analysis and vocabulary of pleasure, it has not nec essarily lent itself to a vocabulary of beauty, in the way traditionally associated with natural and supernatural forms (human, landscape, divine). Carruthers has been able to show us medieval readers taking enjoyment and pleasure in texts constructed to evince suavitas and varietas, but the leap from this to 'beauty' resides in a conflation that pertains throughout the volume: corporeal sensation = aesthetic sensation = beauty.3 In terms of the book's argument, then, Carruthers need only find sensory perception to find beauty. This is not, however, a necessary correlation, as a text cited by Carruthers in her earlier chapter on ductus reveals: there she quotes Horace, Ars poetica (99): 'It is not enough for poems to be beautiful—they must be sweet'.4 This would suggest a distinction between aesthetic ideal and sensory pleasure that tends to be collapsed in The Experience ofBeauty. Neither does the identifi cation of sensory input with beauty allow for the medieval understanding that sensory pleasure could be taken in what was not beautiful—for example, sin. It is also telling that the words 'pulcher' / 'pulchritudo', which one might think most immediately expressive of 'beauty' in Medieval Latin, hardly appear until the final chapter. Also of concern...
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Abstract
110 RHETORICA dialect when the sophists spread their teaching in the Hellenic world. The inscriptive evidence provides a strong case for the utility of sophistic rhetoric. This innovative volume builds a case for using physical artifacts along with textual evidence to research the histories of rhetoric. Researchers look ing into under-represented or marginalized traditions may find this book useful for providing a method to examine the cultural context of these understudied rhetorics. Enos is arguing for an expansion of method which feminist rhetoricians are already strongly embracing. Scholars looking to expand their repertoires in academic investigation may find these new ave nues for research rewarding. Robert Lively, Arizona State University B. Fernandes Pereira, Retórica e Eloquéncia em Portugal na época do Renascimento, Lisbon: Imprensa Nacional - Casa da Moeda, 2012; 988 pp. ISBN 9789722719711 For most people, the rich history of Portuguese rhetoric is terra incog nita. The comprehensive survey of Belmiro Pereira offers a unique occasion to explore these unknown fields and discover their many treasures. Many ISHR members will be delighted to see their names in the footnotes of this extremely well documented book. It starts with an overview of medieval rhetoric and the transmission of ancient texts during this period; there are chapters on the artes dictandi and artes praedicandi, on classical rhetoric in medieval Portuguese culture, on reading the Fathers of the Church, on the growing interest in the works of Aristotle, Cicero and Quintilian in the four teenth and fifteenth centuries. As in other parts of the book, Pereira indica tes where the manuscripts of these works are to be found: this precise information about the major places of learning in Portugal and Spain is very welcome. It also shows the aim of the author to present rhetoric in the wider context of education, culture and religion. This aim continues to be pursued in the second part of the book, which deals with rhetoric and the rise of humanism in Portugal. The prominence of rhetoric in Renaissance culture is considered in an international perspec tive, with special emphasis on developments in Spain, France and, more unexpectedly, in Germany and the Low Countries. Indeed, one of the major discoveries in this book is the importance of Northern humanism for the evolution of rhetorical education in Portugal. The author has founded his research on an extensive knowledge of the sources in the various countries under consideration. His reading of studies published in all these countries on the subject of Renaissance rhetoric is vast, up to date and accurate. A stu dent of German or Spanish rhetoric may learn a great deal from this book about his or her own field of interest. The presence of major works of ancient, medieval and Renaissance rhetoric in the more important Portuguese libraries is documented for two Reviews 111 periods, before and after the year 1537. The author singles out the years 1527 to 1548 for special consideration. In these two decades the King of Portugal, John the Third, sent his country's most promising students to Paris to have them acquaint themselves with the ideas and methods of Erasmian humanism. They gathered in a college run more or less perma nently by Portuguese scholars: Sancta Barbara, in French Sainte-Barbe. Moreover, the syllabus of the Santa Cruz monastery in Coimbra was reorga nised according to modern standards. Finallv, in the year 1548 the humanist Colegio das Artes is established by order of the King in the same city; and teachers educated in centres of learning in Paris and elsewhere in Europe are engaged to bring to Portugal the methods of reading and writing devel oped by major humanist educators. According to B. Pereira 1537 was a pivotal year: the centre of higher education was transferred from Eisbon to Coimbra and the King's brother Henry (D. Henrique) founded in Braga a new college, Saint Paul's. In this latter college, the influence of Northern humanism is conspicuous due to the presence of teachers such as N. Clenardus and J. Vasaeus. Pereira gives a great deal of attention to the career of A. Pinus (Pinheiro), educated in Paris and afterwards entrus ted with high offices at the Portuguese court...
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This article considers the epistemology of Classical rhetoric and Hippocratic medicine, focusing on two key terms: semeion and tekmerion. Through an analysis of the specific case of ancient Greek medicine and rhetoric, we hope to bring out the conjectural and fallible nature of human knowledge. The paper focuses on the epistemological and methodological affinity between these two ancient technai, and considers the medical uses of semeion and tekmerion in the light of their meaning in the rhetorical sphere. Chronologically, the analysis follows an inverse pathway: it starts from Aristotle and from Rhetorica ad Alexandrum, and then moves on to Antiphon’s texts (chosen as an exemplary case) and ends with the Corpus Hippocraticum.
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108 RHETORICA numbering is still useful; Behr edited orations 1—16 in 1968 and Keil in 1898 (reprinted) edited 17-52. In addition Behr in 1981-86 translated all the works of Aristides in 2 volumes. Raffaella Cribiore, New York Richard Leo Enos, Greek Rhetoric Before Aristotle. Revised and Expanded Edition. Anderson, SC: Parlor Press, 2012. 272 pp. Cloth: $60. Paper: $32. Adobe ebook: $20. ISBN-13: 978-1-60235-212-4. When Greek Rhetoric Before Aristotle's first edition was released in 1993, the reviews were not flattering. Carol Poster's review in Rhetoric Society Quar terly (26.3) called the book, "quite disappointing, containing little information that is not readily available in the libraries of most research universities." Similarly, William W. Fortenbaugh, writing in Philosophy and Rhetoric (28.2) notes that "Enos's discussion of Homer and the rhapsodes disappointed me, despite the fact that I am no expert in Homeric questions." The early cri ticisms of the book seem unduly harsh considering the territory Enos is exploring. Fortenbaugh, for instance, sums it up nicely as "for it [Enos's book] confronted me with material either long forgotten or rarely considered," but then drops this consideration from his critique. What Poster and Fortenbaugh did not recognize at the time was that Richard Leo Enos was planting the seeds of his theory of Archaeological Rhetoric. Enos begins his theory in the first edition of Greek Rhetoric Before Aristotle and expands this idea in several iterations leading to the expanded and revised second edition. In his 2002 article in RSQ (32.1), "The Archae ology of Women in Rhetoric: Rhetorical Sequencing as a Research Method for Historical Scholarship," Enos argues that research needs to cut through "pedantic refinery, exhibiting two traits essential to research: a passion for discovering primary sources and the cavalier, but resourceful, methods by which they go about solving their research problems." It is in this spirit that the Revised and Expanded edition attempts to reinterpret early Greek rhetorical tradition through archaeological and epigraphical evidence—and in cultural context. This is exactly what the Revised and Expanded edition addresses. In the nineteen years since the original edition was published, Enos refined his theory of Archaeological Rhetoric. The new edition is almost twice the length of the original and attempts to answer the criticisms of the earlier edition. What early critics misunderstood was that Enos was not attempting to be comprehensive in his chapters, he was attempting to redefine method in rhetorical inquiry. Expanded from the original five, Greek Rhetoric Before Aristotle's nine chapters are loosely chronological following his theory of Archaeological Rhetoric, including a strong bibliography developed since the initial volume. It is, of course, impossible to fully represent every aspect of Enos's arguments and examples here, but several high points are worth noting. Reviews 109 The first two chapters consider the development Homeric literature as a discourse genie spread by the Greek rhapsodes. Enos explains that once this body of knowledge was created, the discourse modes of heuristic, eris tic, and protreptic were needed to expand and recite the hymns. His discus sion of the rhapsodes better explains the shift in Greek culture from true orality to a written medium. Using archaeological examples, Enos examines inscriptions that explicit archaeological evidence, predating Homer by sev eral hundred years, reveals that this early form of paragraph was already being standardized within an oral culture" (49). These examples of written text were actually attempts to quantify elements already deduced in speech. Chapters III through V explore the problem in studying Hellenic rhetoric: scholars often assume that rhetorical acts were practiced only by the educated few. Professor Enos argues that during this era craft and functional literacy was widespread. Given the emerging development of alphabetic systems, the ability to decode was readilv available. His archaeological evidence is intrigu ing to the growing functional literacy among the tradesmen of the polis, such as the recording of votes bv citizens on potsherds, or ostraca. Chapter IV and V are perhaps the most interesting chapters in the volume. Sicily's "rhetorical climate" (97) is important because it frames the contributions of Corax and Tisias, and the importance of Gorgias to the...
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Abstract
Aristotle’s science writing serves as an instance of a classical science writer at work. Applying his theory of writing found in his Rhetoric, Poetics, Posterior Analytics, and Categories treatises to his History of Animals illustrates his work as a writer of life science. As rhetorical tools, his theory of tropes and figures and his theory of the model as developed in his theory of definitions and the enthymeme work as epistemic strategies. The essay concludes that further study should examine other rhetorical dimensions of his science writing.
2016
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Abstract
Rhetoric and composition scholars’ almost exclusive reliance on Brian Massumi’s definition of affect has spurred a theoretical and practical divorce between “affect” and “emotion” in our field. This article returns to Lynn Worsham’s Going Postal and argues that to fully scrutinize and respond to what she calls “pedagogic violence,” affects and emotions must be theorized in tandem, especially as violent rhetorics increasingly spread through new media. Through a close reading of Massumi’s work, consideration of alternate affect theories, and discussion of Aristotle’s systematic theory of emotions, I illustrate how inseparable affects are from emotions. I examine the affects and emotions at work in a contemporary example of pedagogic violence—police brutality toward African Americans—and suggest new media not just contributes to but also disrupts violent rhetorics, damaging emotional educations, and negative affective relations, which I explore through a brief analysis of Twitter.
November 2015
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Abstract
ABSTRACTGerald Early's remark that black people are seminally important to the modern world because they created the blues is examined as a contribution to the politics of recognition that deviates from the liberal model that dominates in political theory. Central to this deviation is the politics of honor and Paul Corcoran's distinction between formal and aesthetic recognition. The politics of aesthetic recognition is examined here through Hans-Georg Gadamer's discussion of hermeneutics in Truth and Method as well as through Martin Heidegger's phenomenology and philosophy of Dasein (being-there), inspired by Aristotle's Rhetoric, and his writings on art. The significance of art and specifically of the blues to the politics of recognition goes beyond the representation or the relaying of others' voices, in that it calls forth modes of being-there over against difference.
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Abstract
Recognition demands our attention. As a “keyword,” its significance is measured in part simply by the number of times it appears across the pages of the works that occupy our desks. Claimed by political theorists, moral philosophers, cultural anthropologists, legal scholars, activists, historians, and rhetoricians (certainly there are others), recognition has become a workhorse for theorizing the ontological, epistemological, political, and ethical conditions and practices of intersubjectivity. Political theorists in the early 1990s popularized the term as a way to grasp how liberal democratic societies might negotiate, regulate, and promote multiculturalism. Reviving Hegel's account of mutual recognition (Anerkennung) in the Phenomenology of Spirit, they argued that individuals who fail to find themselves reflected in social norms and values, those who are silenced, erased, or illegible in the places they live, may become full members of a political community through the recognition of the value and worth of their identities. As Charles Taylor compellingly argues in his seminal article on the subject, “Our identity is partly shaped by recognition or its absence, often by the misrecognition of others, and so a person or group of people can suffer real damage, real distortion, if the people or society around them mirror back to them a confining or demeaning or contemptible picture of themselves” (1994, 25). Given that its absence can cause injury, Taylor reasons that recognition therefore “is not just a courtesy we owe people. It is a vital human need” (26). Articulated in this way, recognition's appeal is undeniable: “It expresses an attractive ideal, envisioning a world in which people could all find their own identities accurately and respectfully reflected in the mirror of their shared social and political life” (Markell 2003, 3).Despite recognition's promise, critiques of multiculturalism expose the untenable foundations on which recognition is built. On Taylor's account of the politics of recognition, group rights, institutionalized in law, afford the respect and dignity demanded by those in need of recognition. Taylor himself toward the end of his article wonders whether rights should serve as the binding force for what might, in the end, be a moral problem: “Perhaps we don't need to ask whether it's something that others can demand from us as a right. We might simply ask whether this is the way we ought to approach others” (1994, 72). For political theorists and philosophers, the more immediate issue is how recognition might be institutionalized in a system of rights—how rights might serve as the mark of successful recognition. They demonstrate that within a liberal democratic framework grounded in individual rights, the politics of recognition requires law to accommodate what are essentially illiberal demands based on group identities. For some, the task is to show how group demands can be met within a system of rights—how demands for recognition of group identities are not in fact inconsistent with individual rights (see Kymlicka 1995). For theorists working within the paradigm of deliberative democracy, the task is to show how legal rights do not and cannot grant recognition once and for all. In these works, imagining the politics of recognition means refiguring it as both a continuing practice of public debate and a public norm rather than as an end in itself: “Recognition in theory and practice should not be seen as a telos or end state, but as a partial, provisional, mutual, and human-all-too-human part of continuous processes of democratic activity in which citizens struggle to change their rules of mutual recognition as they change themselves” (Tully 2000, 477). As a process that relies on contestation and the productive frenzy of debate, recognition does not signal for these theorists a singular act or event but rather an ongoing process, a deliberation over (the rules regulating) the terms of recognizability (see Habermas 1994). For Nancy Fraser in particular, recognition is best understood as a “folk paradigm”—a set of “linked assumptions about the causes of and remedies for injustice” (Fraser and Honneth 2003, 11)—that provides reasons for why demands for recognition bind “all who agree to abide by fair terms of interaction under conditions of value pluralism” (31). What this reframing in critical scholarship exposes is that the multiculturalist ideal of a politics of recognition does not account for the conditions in which demands for recognition are met.Although this critique was prominent in early engagements with multiculturalism, much of the scholarship since has seized on the seemingly unbreakable bond of recognition and identity logics. Recognition, we learn, “rests on a simplified understanding of subject formation, identity and agency in the context of social hierarchy” (McNay 2008, 2). To detail the complexities lost in the presumptions of the politics of recognition, a virtual industry of scholarship has emerged. For some, the difficulty of such a politics is that it collapses individual and collective identities. K. Anthony Appiah argues, for instance, that recognition of group identities risks reproducing the violent, “tyrannical” relationship between dominant society and underrepresented groups in the relationship between an individual and the group with whom she identifies. Group identities produce “scripts”—“proper ways of being”—that suppress individual autonomy and difference in the name of earning and maintaining recognition (Appiah 1994, 162–63). For others, it is not the normative force of collective identities that renders recognition problematic but its attachment to identity in the first place. Patchen Markell shows that because identity appears as a “coherent self-description that can serve as the ground of agency, guiding or determining what we are to do” (2003, 36), the pursuit of recognition becomes synonymous with the pursuit of sovereignty. The result is that a politics of recognition invokes and fixes identity as a stable expression of who we are, misrecognizing the ways we exist in the middle of a politics that betrays the vulnerability of our autonomy and the instability of our becoming. Still others find recognition unworkable because it reinforces or bolsters existing structures of power, concealing the violence and oppression that play out in recognition's practice. Scholars locate this violence in different dimensions of recognition: in the way that it produces symbolic change rather than economic redistribution (Fraser and Honneth 2003, 12); in the way that it “diverts attention from the role of the powerful, of the misrecognizers, in these interactions, focusing on the consequences of suffering misrecognition rather than on the more fundamental question of what it means to commit it” (Markell 2003, 18); in the way it constitutes the colonial subject's consciousness (Fanon 1967); in the way that it, à la Hegel, entails a life-and-death struggle that is then somehow supposed to give way to “compassionate personal relations, ethical social relations, or democratic political relations” (Oliver 2001, 4).In the wake of these critiques, visions of a politics of recognition grounded in identity have given way to critical accounts that seek to recuperate or reimagine the foundations of our shared political or ethical life in other terms. Some scholars heuristically remove recognition from the political scene in an effort to think its possibilities and limits in different registers (see Butler 2005). Instead of being deployed as a norm intended to shape the landscape and relations of politics, the concept is employed as an analytic that might foster insight into the conditions in which subjectivity and ethical life emerge—reading for recognition's ontological and ethical implications. Other scholars, having seen what props up recognition, abandon the ideal altogether. Preferring to use concepts such as acknowledgment (Markell 2003; Hyde 2006), witnessing (Oliver 2001), or agency as embodied practice (McNay 2008), they investigate the possibility of an ethical intersubjectivity that can serve as a corrective to the violence or pathology of recognition.If the first critical body of literature attempts to determine a proper place for recognition—one we might anticipate and welcome—the second body of scholarship that seeks other normative ideals renders a judgment on recognition's significance and efficacy for understanding and intervening in the world. Given this vast body of scholarship, we begin to understand how the proliferation of work on recognition threatens to become, like a well-fed gremlin after midnight, monstrous. As Ricoeur remarks, “There must be a reason that no widely recognized philosophical work of high reputation has been published with the title Recognition” (2005, 1). Recognition appears across a variety of works as both the instrument of a more democratic and ethical life and as the ruse that allows us to believe we are free and equal—even as we become further subjected to structures of power that render us complicit with injustice. It is accorded “dual significance … as both a descriptive tool and a regulative idea” (McNay 2008, 2). It is both solution and problem. While the multiplicity of recognition's meanings, uses, and registers is itself not problematic, it does pose a problem of referentiality that threatens to make recognition into everything and nothing all at once. To study recognition, to read for its potential or its limits, is to pose the inevitable question: to what does recognition refer?This special issue does not set out to answer this question by fixing recognition's referent. Instead, it wagers that this question becomes a question for us, in part, because we have not yet fully understood how recognition entails or is imbricated with referentiality, meaning making, place making. In short, we have not yet fully understood the rhetorical conditions in which this question might be raised. The articles that follow set out to do this work. Authors were invited to critically examine recognition in its different forms and to define its rhetorical contours. Articulated in this way, the invitation asked authors to do more than offer thoughts on how rhetorical perspectives and acts of criticism might illuminate recognition—assuming that we might indeed be able to locate recognition and bring it to light. If we understand a contour as an outline—or, more precisely, as the Merriam-Webster Dictionary defines it, as “an outline especially of a curving or irregular figure”—the task set out was to examine how the figuration of recognition (how its taking place as a commonplace) operates or is given form or shape in and through rhetoric. An investigation of the rhetorical contours of recognition encourages a consideration of how rhetoric acts to constitute, perform, represent, flesh out, and trouble forms of recognition, and so this issue suspends, if only for a short time, a judgment about the value of recognition in the context of legal, political, ethical, or theoretical controversies in order to probe its rhetorical conditions, practices, and power.Admittedly, this collection of articles might defy the expectations of its audience. For too long, the terms in and through which recognition has been addressed, theorized, and critiqued have been set in such a way that to raise the question of the rhetorical contours of recognition, to ask after the implications of its (theoretical) histories and deployments, and to question how these very terms have taken up a place in the narratives we tell about recognition means that what follows might be unfamiliar, even unrecognizable, as a “rhetoric of recognition.” Authors were invited, encouraged even, to invoke diverse definitions, traditions, and theorists of the term. As a result, the articles do not settle on or begin from a single definition of recognition, nor do they even all accept the commonplace treatment of recognition as a practice of intersubjectivity through which individuals are validated by those around them. Alongside the Fichtean and Hegelian concept of mutual recognition (Anerkennung) that drives discourses of multiculturalism and identity politics, the contributors also draw on the concept in both its Aristotelian form (anagnôrisis) and in the derivatives of its French form (reconnaître). In Aristotle's Poetics, anagnôrisis is the element of a plot structure that enables a shift from ignorance to knowledge. While lesser known than Aristotle's concept of reversal (peripeteia), anagnôrisis represents a recognition scene in which the author—somewhat artificially or shoddily, Terence Cave tells us—resolves the plot (as, for example, when Sophocles has Oedipus discover who he is). Importantly, though, the passage from ignorance to knowledge is “different from rational cognition. It operates surreptitiously, randomly, elliptically and often perversely, seizing on precisely those details that from a rational point of view seem trivial” (Cave 1990, 10). The French reconnaître, according to Ricoeur, has “three major senses”: to grasp something in thought; to accept something as true; and to “bear witness through gratitude that one is indebted to someone for” (2005, 12). Introducing these different forms of recognition into the collection unsettles the presumptions—about knowledge or recognition's scene, for example—that underwrite its well-known accounts, holding open the possibility of reflecting on the value of rhetoric for larger discourses on recognition.Read together, these articles then redefine what it means for recognition to be a “keyword.” Setting aside the question of the term's significance, they invite us to consider how recognition's word(s) permit(s) passage. That is, they allow us to explore how an understanding of the rhetorical conditions and practices of recognition move subjects, objects, scenes, and speech or transform them into something they were not already. They signal the need and desire to think about how recognition's practices are authorized in the constitution of its word(s). They imagine the various shapes recognition might take in order to open a view onto our shared life. They give us pause to ask onto what or through what recognition passes, illuminating the ways that the place of recognition has so very much to do with how recognition takes place.There is a conceptual movement, a shape, in the way these articles are organized; they themselves move and transform. One opens a set of questions that the next addresses or affirms or troubles—not in a seamless way, of course, but in a way that allows us to see how the contours of recognition appear in the (various) words about its words. Conceptually, the articles move us from a question of the language of recognition to its ethical implications for life, passing us onto its political scene and opening to a question of aesthetic experience. In the article that begins this collection, Erik Doxtader comments that “one irony of the ongoing debate over the relative merits of recognition is that it frequently turns (to) language only when it can be mustered and used as evidence for how competing positions unduly rely on the shifting and contingent—mere—nature of words.” Noting that contemporary discourses of recognition falter when they approach the question of language—even as recognition is staked out in terms of voice and speakability—he poses a question that several articles in the collection take up: “Does recognition assume language in a way that precludes the recognition of language?” For Doxtader, this question occasions a turn to Walter Benjamin's “On Language as Such and on the Language of Man,” which he draws on to explore in both content and form how Benjamin “grasps that the language of recognition may awaken in the recognizability of language.” Philippe-Joseph question to ask not about the recognizability of language but the recognizability of a on a of in the of the and of what it might to recognition to what shapes the of in the of to show that a into a the into a the into a the into a and is the of the concept For the of this and the of the turns on the way in which of the and are themselves articles that follow explore the ways insight into the rhetorical contours of recognition are by and the terms of life. questions whether the form of power that our attention and its of for understanding the of power in change political that the foundations of have to she the concept of as a way to think about how power operates in through the of the between life and in how more are being she argues that the for the recognition of the if it is to the of the for recognition of of the must the of rather than simply to into too with contemporary forms of the of life, to Hegel's life-and-death struggle in the Phenomenology of Spirit, that this struggle for recognition is … precisely because it the of a that can be staked and in a the of through To grasp how life in Hegel's work conditions recognition, between and we might and in Hegel's of and that for by and that appear to in the from to a life that is human and In a of life in Hegel's a form of recognition as a of knowledge that might be able to account ways that produces its own as the conditions of witnessing and to an grounded on our shared bond to our singular as a way to to of recognition that ground their ethical in the vulnerability of human life. are problematic for because they that the recognition of vulnerability to ethical relations that vulnerability a human subjectivity or Noting that is shared with she for a form of as ongoing and between and their cannot be to recognition, mutual or consideration of the of life opens onto an of the politics of recognition's scene and how it might bring about the and rhetorical implications of a concept he defines as of of in which an “an and of at with a to the work of and his details the way the to it as if were the one for whom it was able to the and social norms within the of and The value of then is that it a potential … to the and power of and as as to the that such and and examine the of the scene of in order to understand the possibilities for critique in political practices of recognition. theoretical accounts of legal recognition and outline the of that law is the or of the scene of recognition. an account of rhetorical is what is lost in political theoretical to a form of violence and injustice. that if we the relationship between law and recognition's scene, we are able to see how scene of recognition is set not by the law itself but by a demand for recognition in and through which both and law take details the rhetorical conditions of different of recognition, as to and of and to violence and point toward the that recognition is to article is to how as an politics, and in the are to recognition and how these critiques of and The possibility of this critique for in the to the dimensions of recognition in political and the between the of power within and across groups who are and liberal and of and takes on a scene of political recognition, the debate, it to the political potential of he various used to for rights in order to of as for recognition as that is as much an act of as it is of he that an understanding of the of might forms of knowledge and foster political across the article of the collection, how a language of recognition might to make of aesthetic the on and he a of aesthetic through which we to see that expresses a fundamental element of human and in so in the world to that significance of and of the to the politics of recognition the or the of in that it of over on the and aesthetic recognition point toward the need to the relationship between rhetoric and terms that a and yet If we accept that is the of the of in the world in and through and in then we are with and to the question of the of language in recognition in which the collection to all the authors who articles to this special to the in ways shape and life to the especially for the with and to by Erik Doxtader, and and for the work of who of their to offer to the like to for the to this collection and the he the
October 2015
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Multimodality in the Technical Communication Classroom: Viewing Classical Rhetoric Through a 21st Century Lens ↗
Abstract
The authors provide a robust framework for using rhetorical foundations to teach multimodality in technical communication, describing a pedagogical approach wherein students consider the rhetorical canons—invention, arrangement, style, delivery, and memory—when developing texts beyond print. Students learn to assess their own work, reflecting on how each canon contributed to the rhetorical effectiveness of their multimodal projects. The authors argue for using the canons as a rhetorical foundation for helping students understand technical communication in the digital age.