Journal of Business and Technical Communication
1049 articlesJanuary 2020
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Abstract
Drawing on public comments and drafts of an environmental impact statement, this article examines public participation in policy making via the federal Web site Regulations.gov . Aiming to be our “voice” in federal decision making, Regulations.gov encourages citizens to submit comments on proposed actions. Drawing on Callon, Lascoumes, and Barthe’s “hybrid forum,” the author suggests that ethical and effective participatory policy making should be hybrid in scope, inclusion, and agency. While public participation in policy making is commonly positioned as an antidote to the crisis of trust in science, the author argues that such participation gone wrong could have off-target impacts, raising questions about the promise of Regulations.gov .
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We’ve Selected a Candidate Who More Closely Fits Our Current Needs: A Genre Analysis of Academic Job-Refusal Letters ↗
Abstract
For many, the academic job-search process involves experiencing rejection, self-doubt, and depression. And a common form of communication during this process—job-refusal letters—can reinforce these negative experiences. This article uses rhetorical genre analysis to study 131 academic job-refusal letters and the applicants’ perceptions of these letters. First it constructs a model of the common genre moves in the sample of letters, giving specific examples of variation in these moves. Then it correlates these moves with the applicants’ perceptions of the letters they received, analyzing the results for statistically significant variations in patterns of applicant perceptions. Based on these analyses, the author argues that the most typified genre moves do not contribute to applicants’ feeling valued. Instead, letters building goodwill through less typified moves and language are often more effective. Ultimately, he argues that we can make the job-search process more humane by attending to the specifics of the full range of interactions between applicants and institutions.
October 2019
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Abstract
As discussed throughout this special issue, interest in design thinking as a process, a set of mind-sets and practices, and also a potential addition to writing studies and technical and professional communication (TPC) program curricula has increased recently, opening discussions about the rhetorical nature of design-thinking practices. Does design thinking align with the already rhetoric scholarship on design in TPC? In this working bibliography, we pull together literative from across disciplines, popular media, and higher education media to examine design thinking from a variety of angles and to offer a starting point for peers interested in learning more.
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Abstract
In this special issue, we explore design thinking as a broad conceptual process as well as a tool that might align with the work of technical and professional communication (TPC) programs. But what is design thinking? What are the benefits and drawbacks of the process? Can design thinking be used to help students address rhetorical challenges and complex problems? How is design thinking showing up in the field, and does it belong in TPC programs? Four scholars explore these questions in their niche areas: process, usability and user design, technical communication, and industry and programmatic perspectives.
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Abstract
The literature review presents the work of Kees Dorst as a framework for design thinking. The review covers three areas: Dorst’s conception of design problems and how it differs from traditional design paradigms, Dorst’s approach to design thinking and his problem-framing method, and the availability of Dorst’s method for technical communication work.
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Abstract
Design-thinking frameworks help professionals to design solutions for complex problems. Design processes take into account the context of a problem, and among these contextual factors is place. Because place is relational, capturing dynamic relationships between other factors of design problems, it deserves special attention from stakeholders trying to tackle wicked problems. This literature review elaborates on the relationship between place and design thinking, focusing on the importance of privileging place in user-centered design processes.
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Positive Deviance as Design Thinking: Challenging Notions of Stasis in Technical and Professional Communication ↗
Abstract
In design thinking, extreme users have found work-arounds for common problems, but they are few in number and often overlooked in toolkits and write-ups. This article posits that positive deviance, an approach to social and behavioral change that is compatible with design thinking, offers technical and professional communicators an accessible and innovative methodology for engaging extreme users. The authors analyze a case study of how the positive deviance approach was used to address federal recidivism on the U.S.–Mexico border. They conducted a positive deviance inquiry to arrive at the everyday replicable behaviors that enabled released individuals to complete their terms of supervised release successfully, despite the odds against them and without access to special resources. The authors conclude by discussing the value and implications of focusing on extreme users.
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Abstract
Design thinking—at times described as a mind-set, practice, process, method, methodology, tool, heuristic, and more—is a productive, iterative approach used to engage divergent thinking. Often made up of stages incorporating empathy, definition, ideation, prototyping, and testing, design thinking provides a framework for identifying and approaching problems. Design thinking, however, generally lacks a critical–rhetorical–methodological structure that makes room for what Rebecca Burnett called “substantive conflict,” or “conflict that deals with critical issues of content and rhetorical elements.” This article situates design thinking across the professional and academic spaces in which it is heralded and implemented in order to explore how it can be used in collaborative contexts to support substantive, productive dissensus. The authors lean on the ways in which they engage in design thinking in their different roles to situate the good, the bad, and the ugly of design thinking. They conclude by suggesting a rhetorical methodology for cultivating design thinking that facilitates dissensus, addresses resistance, and considers ideological variables.
July 2019
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Abstract
By analyzing a case study of organizational decision making at a large research university, this article argues that the agency to make a difference within organizations—to effect organizational change—is not exclusive to those in positions of authority. This case study demonstrates how subordinate members of a university affected management’s decision-making process through their use of rhetorical identification. Specifically, these organizational members gained this agency by reproducing certain values and identities through epideictic rhetoric in order to encourage collective action and effect organizational change from the bottom up.
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Abstract
Synthetic biology is a newly emerging interdisciplinary field that aligns engineering principles with biological equipment for adapting life. This article describes an incremental rhetorical experiment to insert human-focused (ethical) equipment into a technical project that adapted a clustered regularly interspaced short palindromic repeat/Cas9 gene-editing system. This ethical equipment was inserted via a contemporaneous study of the public instantiation of synthetic biology. The findings from this experiment show that by enacting multiple representations, accounts of synthetic biology have elicited similar discourse forms and actions as prior emergent technologies. But the discourses associated with synthetic biology have not (yet) coalesced into stabilized forms, suggesting that synthetic biology has yet to be instantiated as formal practice, so its meanings remain alterable. This article concludes by documenting an attempt to influence this emerging interdisciplinary field with an integrated ethical narrative.
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Abstract
The design of online interactive visualizations is an ongoing area of research within technical communication, with recent work focusing on visualizations in risk-based contexts. This article shares the results of a large-scale user experience study on a popular interactive sea-level rise viewer aimed at facilitating decision making for individual users in coastal communities. Using this viewer, participants performed three major tasks related to individual property, community impacts, and future projections and gave feedback on the design, use value, and functionality of the tool. The participants were assessed on their ability to complete the three major tasks. The author discusses the implications of these results on the continued design of interactive risk visualizations and argues for a vision of user agency that is more constrained within the larger ethical paradigms of environmental communication.
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Abstract
This article theorizes the term infrastructure as a framework for articulating how writing products, activities, and processes underwrite organizational life in technical organizations. While this term has appeared broadly in writing studies scholarship, it has not been systematically theorized there as it has been in other fields such as economics, computing, and information science. This article argues for a four-part framework that incorporates and builds on Star and Ruhleder’s relational theory of infrastructure. Fieldwork from a federally funded supercomputing center for scientific research operationalizes the theory for its contributions to writing studies scholarship and its applications for industry and writing pedagogy.
April 2019
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Abstract
Coworking spaces are shared working environments in which independent knowledge workers gather. Coworking is consistently described in terms of community and collaboration—yet these terms are defined inconsistently in the coworking literature. This study reviews the literature on coworking to better examine how community relates to collaboration. To anchor a more systematic analysis of community in coworking, the authors introduce Adler and Heckscher’s typology of communities; apply it to a study of six coworking spaces in the United States, Italy, and Serbia; and develop the typology to better understand coworking.
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Multicommunicator Aspirational Stress, Suggestions for Teaching and Research, and Other Insights After 10 Years of Multicommunication Research ↗
Abstract
This study offers a comprehensive review of data-based research on the practice of multicommunicating, that is, the behavior of participating in multiple, overlapping conversations. Initial research has occurred in various academic disciplines and described the phenomenon with a variety of terms. The authors begin by defining multicommunication and then identifying and comparing these various other terms. Next, they summarize past research, offer revised versions of five propositions concerning multicommunicating, and identify a new concept, multicommunicator aspirational stress. Finally, they offer suggestions for both pedagogy and future research on multicommunicating.
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Why Legitimacy Matters in Crisis Communication: A Case Study of the “Nut Rage” Incident on Korean Air ↗
Abstract
This study analyzes the December 2014 “nut rage” incident on Korean Air Lines by means of in-depth interviews with corporate communication experts. We examine how Korean Air managed this crisis of legitimacy, asking whether its legitimization strategy and tactics were effective. The authors argue that Korean Air breached both cognitive and moral legitimacy in terms of leadership, corporate culture, internal and external communication, and legality. The results demonstrate to other organizations what types of legitimacy resources and tactics are required in order to meet social expectations in their responses to crises.
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Abstract
Using data from 88 students, 20 advisers, and 24 hirers about U.S. résumés, this article focuses on face of the company, the concept of employers' evaluating how well applicants might represent a company. The results of applying rhetorical listening’s identification–disidentification to “face” suggested two outcomes and their implications. First, primary audiences invoked secondary audiences to the point in which they conflated, suggesting that résumés should incorporate secondary audiences. Second, hirers sometimes violated their own beliefs about diversity hiring because of audiences they invoked, suggesting that because invoking audience can perpetuate inequitable hiring practices, hirers should be more nuanced about the audiences they choose.
January 2019
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Abstract
This study examines user support issues concerning open-source software in computational sciences. The literature suggests that there are three main problem areas: transparency, learnability, and usability. Looking at questions asked in user communities for chemistry software projects, the author found that for software supported by feature-based documentation, problems of transparency and learnability are prominent, leading users to have difficulty reconciling disciplinary practices and values with software operations. For software supported by task-based documentation, usability problems were more prominent. The author considers the implications of this study for user support and the role that technical communication could play in developing and supporting open-source projects.
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Working Closets: Mapping Queer Professional Discourses and Why Professional Communication Studies Need Queer Rhetorics ↗
Abstract
This article examines the importance of lesbian, gay, bisexual, and transgender (LGBT) rhetorical approaches in professional communication theory, introducing the theory of working closets as central to understanding how LGBT professionals navigate and succeed. The author presents case studies of LGBT professionals at the headquarters of a national discount retail company as examples of working closets and asks what the implications are for professional communication studies. He also looks at the need to learn from and through queer rhetorics, cultural rhetorics, and social justice frameworks, especially given the cultural turn of professional communication studies in the early 21st century.
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Abstract
This study explores how a spokesperson’s facial expressions and verbal response strategies affect participants’ evaluations of an organization’s crisis communication responses. Using a between-subjects experiment with Taiwanese participants, the study investigates the effects of congruence and incongruence between an organization’s emotional and verbal responses on participants’ perceptions of the acceptability of its crisis response. The findings suggest that an organization’s emotional response should be congruent with its verbal response strategy in order to enhance the audience’s acceptance of its crisis response and in turn protect its reputation.
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Digesting Data: Tracing the Chromosomal Imprint of Scientific Evidence Through the Development and Use of Canadian Dietary Guidelines ↗
Abstract
The Eating Well With Canada’s Food Guide (CFG), which represents Canada’s official dietary guidelines, is designed to address high rates of obesity and diet-related chronic disease in Canada. This article presents a qualitative study of the social and ideological actions that the CFG performs. The study draws on the concepts of antecedent genres and uptake from rhetorical genre studies, applying them in a multimodal analysis of the CFG and interviews with the CFG’s producers and registered dietitians (RDs) who work with vulnerable populations. Findings reveal that scientific representations play a profound role in the social and ideological actions that the CFG performs. The author demonstrates how representations of scientific evidence from nutrition science, as exemplified in the concept of the Food Guide Serving, are taken up by the CFG and, in turn, how these scientific representations influence RDs’ use of the CFG and dominate, rather than facilitate, discussions about healthy eating. The study suggests that the CFG, instead of being an enabling resource, is a limiting document: It limits who can make healthier food choices and how such choices can be made.
October 2018
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Abstract
This study investigates the themes that drive persuasive recruiting appeals, or stories, designed to attract new, entrepreneurial workers in the direct selling industry. It offers a rhetorical perspective informed by fantasy theme analysis on the themes present in the recruiting content on the corporate Web sites of three direct selling companies (Mary Kay, Stella & Dot, and Scentsy). The analysis indicates that rhetorical agency is a core theme in the persuasive recruiting stories for these companies. Offering a means for business and technical communication scholars to explore agency or other persuasive story themes in context, this study addresses how a rhetorical perspective is useful to assess recruiting appeals in shifting, entrepreneurial work contexts.
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Abstract
This article calls for recognition of ways in which feminisms have, do, and can inform social justice work in technical and professional communication (TPC)—even social justice work that is not explicitly feminist. The authors distill some areas of feminist TPC scholarship that are relevant to future social justice work: (a) epistemological contributions, ways of knowing and methods for discovering them and (b) reclamations of dominant topics, groundwork laid by feminist research on technology and science. They close with nine recommendations to inspire scholars with specific ways to use feminist methodologies and theories to enhance social justice scholarship.
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Abstract
This article argues that rhetoricians of health and medicine can benefit from new methodological orientations that more fully account for conducting digital research within vulnerable online communities. More specifically, this article introduces a feminist digital research methodology, an intersectional methodology that helps rhetoricians of health and medicine contend with the overlapping rhetorical, technological, and ethical frameworks affecting how we understand and collect health information, particularly within vulnerable online communities. The author considers methodological shifts in Internet research ethics, rhetorics of health and medicine, and feminist rhetorics as well as definitions and conceptions of online communities and vulnerability. The author next draws from a 5-year case study of an online childbirth community to demonstrate how a feminist digital research methodology offers an alternative methodological orientation that helps researchers navigate ethical decision-making practices that arise from conducting health research within vulnerable online communities. Finally, the author outlines the broader implications of this methodology by suggesting three ways that scholars can use it within and beyond the field.
July 2018
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Personal Communication Ties and Organizational Collaborations in Networks of Science, Education, and Business ↗
Abstract
The literature suggests that the success of innovation clusters is based on personal networks that connect members of scientific, educational, and business organizations, stimulating more formalized cross-boundary collaborations between the three sectors. But it is still unclear if such organizational collaborations actually correspond with these personal ties and which aspects of personal communication are most strongly associated with organizational collaborations. To investigate these issues, the authors applied network analysis to study an innovation cluster in Algarve, Portugal. They found that cross-boundary organizational collaborations corresponded with personal ties. Moreover, they found that collaborations appeared to correlate most strongly with emotional attachments between individuals.
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Abstract
Functional complexity is a widespread and underresearched phenomenon in Web sites. This article explores a specific case of functional complexity by analyzing the content of UNESCO World Heritage Web sites, which have to meet demands from both World Heritage and tourism perspectives. Based on a functional analysis, a content checklist was developed and used to evaluate a sample of 30 World Heritage Web sites. The results show that World Heritage Web sites generally fall short in all content categories. A cluster analysis reveals three types of World Heritage Web sites based on their emphasis on World Heritage content versus tourism content: (a) less well-developed Web sites (no emphasis), (b) Web sites of World Heritage Sites with touristic possibilities (emphasis on World Heritage), and (c) Web sites of touristic attractions with outstanding cultural or natural value (emphasis on tourism). In all, the findings show that functional complexity poses serious threats to the exhaustiveness of a Web site’s information and that evaluation approaches based on functional analysis can be useful in detecting blindspots in the content provided.
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Abstract
This article describes a 12-month qualitative study that analyzes how a company’s transition to component content management (CCM)—a set of methodologies, processes, and technologies that allows working with texts as small components rather than complete, static documents—influences the work motivation of its technical communicators. The analysis is based on actor-network theory and the theories of work motivation from economics. When technical communicators felt that CCM’s only focus was efficiency and savings and that they were not recognized and connected to the fruits of their labor, their motivation decreased. But their motivation increased when they were engaged in job crafting—reshaping their understanding of the fruits of their labor and gaining recognition through prosocial behavior.
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Abstract
This case study of an environmental engineer’s proposal-writing process reveals how the engineer (Beatrice) reifies, archives, and accesses her distributed memory across physical and digital sources in order to write proposals. Based on the authors’ observations of Beatrice’s proposal-writing process and their interviews with her, they arrived at three key conclusions: Beatrice distributes her memory across multiple physical and digital sources, the (spreadsheet) product calculator helps Beatrice to manage her cognitive load and relieve her working memory, and the product calculator allows Beatrice to reassemble her distributed memory and coordinate her cognition.
April 2018
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Do Community Members Have an Effective Voice in the Ethical Deliberation of a Behavioral Institutional Review Board? ↗
Abstract
Using concepts and methods from technical and professional communication and linguistics, the authors conducted an observational study of the voice of community members (CMs) in the deliberation of a behavioral institutional review board (IRB). In the discourse of deliberation, they found that CMs had an effective voice in constructing the compliance of individual research protocols under IRB review. But they also found that CMs had an ineffective voice in representing their African-American community, particularly in their efforts to advocate for more consideration of minority research sites and subjects and a fuller consideration of minority community attitudes.
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Abstract
Government-published documents often fail to communicate clearly—not only with citizens but also with professional readers such as civil servants. Visual or multimodal approaches remain rare. This is a particularly unhelpful practice in regard to legal–bureaucratic instructions (e.g., contracts, rules, policies), which exist to guide compliant behavior. This study explores the development and experimental evaluation of a diagrammatic guide of terms and conditions for public procurement that is addressed to civil servants. Results show that the diagrammatic format, compared to prose, significantly enhances comprehension accuracy and answering speed and is perceived as more appealing and functional by users.
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Abstract
Framed around three different antenarratives about system development, this article builds on established user-centered theories to present a mixed-method approach to user experience (UX) design. By combining network theory, storytelling, and process mapping, this article provides a practical method of including users’ experiences during the predevelopment stages of building workplace-specific digital technologies. Specifically, this article argues for the collection of user-generated antenarratives as the first step in UX product development and demonstrates how to use those experience-based stories.
January 2018
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Abstract
Although various types of documents are called white papers, in technical marketing communication the white paper is usually a document that describes a new or improved technology in order to generate interest in—and promote sales of—that technology. Most sources discussing the history of the white paper assume that marketing white papers evolved from government white papers. They conflate genre history with etymology. At some point in the mid-20th century, the term white paper—denoting a type of government policy document—began being applied to other types of documents, including eventually a particular form of technical marketing communication. This article proposes a revised history of the marketing white paper as a genre. By examining the formal features and characteristic substance of white papers through the lens of their pragmatic value as social action, we show that the marketing white paper of today has much in common with documents from the 16th, 17th, and 18th centuries.
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Abstract
The marketing success of green products has spawned the phenomenon of greenwashing, but studies on the effects of greenwashing on consumers are still limited. Using a 4 × 2 randomized experimental design, this study examines such effects by determining whether consumers respond differently to greenwashing, silent brown, vocal green, and silent green organizations selling hedonic products (perfume) or utilitarian products (detergent). The results show that consumers recognized the green claims in the greenwashing condition, which led to an environmental performance impression in between green and brown organizations but also to more negative judgments about the integrity of communication. Regarding purchase interest, greenwashing organizations performed similarly as silent brown organizations, with significantly lower scores than those of vocal green and silent green organizations. No significant effects of product type and no interaction effects were found. Overall, greenwashing has only limited benefits (perceived environmental performance), poses a major threat (perceived integrity), and has no true competitive advantage (purchase interest).
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Abstract
Claims abound about passives and the impersonal style they create. Few studies, however, check the claims with a large, systematic analysis of texts from either academia or industry. Motivated by the need to teach effective workplace writing skills to undergraduate engineering students, this study investigates the use of passives and associated impersonal style features in 170 practitioner reports, journal articles, and student reports from civil engineering. Using multidimensional analysis (a technique from corpus linguistics) and interviews of practitioners, students, and faculty, the study found that, as expected, engineering texts, compared to nontechnical texts, have a frequent use of impersonal style features; however, they use passives for a wider range of functions than is typically described in technical writing literature. Furthermore, compared to the journal articles and student reports, the practitioner reports use significantly fewer features of impersonal style. The findings inform teaching materials that present a more realistically complex picture of the language structures and functions important for civil engineering practice.
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Abstract
The letter of recommendation (LOR) plays a significant role in the application process for many professional positions, offering descriptive rather than quantitative information from a third party about an individual’s potential fit within the hiring organization. Such letters, however, increasingly appear online, emphasizing existing problems within the genre and creating others involving trust, reliability, and confidentiality. Typically, the response has been that such digitization of the LOR minimizes its significance or standardizes it. This article analyzes the digital LOR genre as an exemplar of epideictic rhetoric situated within a Perelmanian framework and demonstrates how the digital LOR operates rhetorically, enhancing the adherence between candidate, writer, audience, and institutional values and providing a means of evaluating candidate fit. The article also offers a rhetorical heuristic that captures how audiences can more fruitfully read the epideictic, digital LOR, thereby demonstrating how to optimize the digital platform’s benefits and still use the LOR to its best rhetorical advantage.
October 2017
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Abstract
This article examines the tactical online rhetorical choices of a young African American professional communicator, Gina. Drawing on situated analysis to show how Gina engaged with her African American Hush Harbor (AAHH) of young professionals online, the author argues that Gina used Twitter to maintain professional network ties in her AAHH community while resisting organizational discourses of surveillance. The author further argues that analyzing particular choices in boundaryless career situations allows us to see important nontask-based professional writing activity.
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Abstract
Professional and technical communication increasingly involves developing narratives that traverse multiple genres, media formats, and publishing venues. In marketing and advertising, brand stories unfold across Web sites, ad campaigns, and social media properties. A fundamental challenge in such work is multigenre coordination, leading to a key question: How do professionals manage complex ecologies of genres, media content, and interactions in ways that build and sustain narrative coherence and audience engagement? Reporting findings from a study of transmedia writers, this article argues that metageneric texts may emerge as important coordinative resources for planning, developing, and tracking uptakes within multigenre narratives. It thus contributes to professional and technical communication by describing a widening gap in scholarly approaches to metagenre; arguing for empirical examinations of metageneric constructs in tangible, flexible texts that serve situated needs in given activity systems; and demonstrating how such texts may emerge and play a formidable role in coordinating contemporary, multigenre narratives.
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Abstract
Online learning modes can provide convenience and flexibility to students. But communicating the value of online education in technical and professional communication should not end there. Program directors should rearticulate the narrative about the value of online graduate education beyond flexibility and convenience by reevaluating the ways that program assessment is designed and implemented. This pilot study suggests that a community of inquiry framework can help to communicate the value of the online learning environment to a variety of stakeholders, including prospective and current students, administrators, instructors, and potential employers.
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Abstract
Engineering disciplines have focused on recruiting and retaining women, assessing factors that contribute to decisions to enter or exit the field at every level. While many studies have examined writing in engineering disciplines, few have looked at writing’s role in women’s decisions to remain in or leave engineering. Using a case study of a professional civil engineer, Katy, this study examines the role that writing played in her dissatisfaction with engineering and her ultimate decision to leave the field. The author analyzes two genres of writing, meeting minutes and a preliminary engineering report, to explore how Katy’s writing practices often ran counter to her coworkers’ or supervisors’ approaches. While a single case study makes generalization impossible, this work opens the door to future research that accounts for writing in recruiting and retaining women.
July 2017
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Abstract
This study focuses on start-up entrepreneurs on the move—in coordination with an array of other actors—as they weave and are woven into transnational networks. Central to this study is a shift from activity to mobility systems. Building on technical communication scholarship, the frame integrates actor networks and activity theory knotworks. Disrupting workplace and national container models (methodological nationalism), the analysis is grounded in a study of Israeli start-up entrepreneurs. Dubbed the Start-Up Nation, Israel contains more start-ups per capita than any other country in the world, with its high-tech industry made up of a dense ecosystem of conferences, accelerators, meetups, social media, and coworking spaces. Tracing actants’ trajectories across this social field, the author argues for a conceptualization of entrepreneurs as knotworkers who mobilize genres, modes, languages, and spaces.
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When Is a Solution Not a Solution? Wicked Problems, Hybrid Solutions, and the Rhetoric of Civic Entrepreneurship ↗
Abstract
This article examines the ongoing development of +POOL, a recreational pool, filtration system, and floating laboratory, to better understand the rhetorical work involved in civic entrepreneurship. The authors consider how the overall development of +POOL as an entrepreneurial venture might help expand the inventive possibilities for civic entrepreneurs coming to grips with wicked problems today. The study offers a look into the rhetorical work of civic entrepreneurship by examining the way +POOL develops a hybrid solution, which recognizes and foregrounds the notion that wicked problems, such as the pollution of the East River, can never be fully understood or known at any one moment. Hybrid solutions, then, offer stable outcomes for civic entrepreneurial ventures that are dynamic enough to continually adapt to the shifting and evolving contours of a wicked problem.
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Abstract
Using cultural empowerment as a conceptual framework, this study emphasizes the interrelated role of culture, rhetorical agency, and empowerment in discursive analysis and communicative practice. Twelve black business owners were interviewed using a narrative inquiry approach. Thematic analysis revealed that these entrepreneurs enacted rhetorical agency in ways that work within oppressive systems and resisted damaging dominate discourses about black businesses. By highlighting the rhetorical narratives of black entrepreneurs, this study also addresses the need for a more culturally sensitive approach in business, professional, and organizational communication.
April 2017
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Abstract
Big data is one of the most hyped buzzwords in both academia and industry. This article makes an early contribution to research on big data by situating data theoretically as a historical object and arguing that much of the discourse about the supposed transparency and objectivity of big data ignores the crucial roles of interpretation and communication. To set forth that analysis, this article engages with recent discussion of big data and “smart” cities to show the communicative practices operating behind the scenes of large data projects and relate those practices to the profession of technical communication.
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Abstract
This article examines the teaching of a multimodal pedagogy in an online technical communication classroom. Based on the results of an e-portfolio assessment, the authors argue that multimodality can be taught successfully in the online environment if the instructor carefully plans and scaffolds each assignment. Specifically, they argue for an increased emphasis within the technical communication classroom on teaching the e-portfolio as a genre that not only exemplifies students’ multimodal literacies but also establishes their identities as technical communicators in the 21st century. This article provides a model for teaching multimodal composition in the online technical communication classroom and calls for more scholarship on teaching the e-portfolio in the digital environment.
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Abstract
This article reports the background, methods, and results of a 7-year project (2007–2013) that assessed the writing of undergraduate business majors at a business college. It describes specific issues with writing assessment and how this study attempted to overcome them, largely through a situated assessment approach. The authors provide the results of more than 3,700 assessments of nearly 2,000 documents during the course of the study, reporting on scores overall and for each rubric criterion and comparing the scores of English and business assessors. They also investigate how two curricular interventions were evaluated through this assessment project. Although overall, the writing of these business majors was assessed as good, results showed noteworthy differences between the scores of English and business assessors and a noteworthy impact for one of the curricular interventions, an effort to improve the material conditions of writing instruction. The authors conclude by discussing some next steps and implications of this project.