Journal of Business and Technical Communication
202 articlesApril 2000
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Abstract
More than 1,600 serials from across the disciplines were identified as sources for technical communication scholars. The 99 most frequently cited serials are described. This citation analysis is distinguished from others by the size of the database (25,000+ citations), the 10-year review of articles published in five technical communication journals between 1988 and 1997, the number of serials cited and reviewed, and the focus on technical communication as a discipline. The analysis yielded two observations. First, five technical communication journals have grown in strength as forums for discussions of technical communication. Second, the serials cited illustrate the diversity of resources referred to from business, education, psychology, science, and technology-related sources. As a discipline, technical communication has developed depth and rigor through building the base of its research and theory while integrating the research and theory gathered from a number of disciplines.
October 1999
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Abstract
This article examines the Work for Hire Doctrine and its importance to technical communication instructors who prepare students to create intellectual products in workplace settings. The author explains how the Work for Hire Doctrine operates in practice, charts the progressive legal treatment of work for hire through case law, and calls attention to the developing trend in the courts to support a more protectionist stance regarding creative products.
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Abstract
To bridge the gap between composition and professional communication studies, we should add multiculturalism to the widely accepted international perspective in professional communication instruction, thus transforming the classroom into a contact zone (Pratt). The practical necessity of intercultural communication in a global marketplace necessitates internationalization. The international perspective, accounting for the heterogeneity of the technical communication audience, focuses on audience analysis and leads us to encourage students to learn about the multiple, cultural layers of audience. A multicultural perspective, however, can teach students of professional communication about the complex relationship between language and ideology and the underlying forces that shape and reflect the ways we use language. Multiculturalism's critical component provides insights into the structures and ideologies of domination/subordination and provides students with the linguistic, intellectual, and moral tools for resisting fear and prejudices. Likewise, the international perspective in professional communication can inform issues of audience analysis in composition.
April 1999
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Abstract
The work for hire doctrine in intellectual property law is important to academics in rhetoric and technical communication. In this article, the author explains the doctrine and the way in which it works, explicates related case law, and suggests treatment of work for hire by instructors and administrators in rhetoric and technical communication.
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Abstract
This qualitative content analysis identifies 40 articles about women and feminism published in five technical communication journals in a period of nine years, beginning with the publication of Mary Lay's award-winning “Interpersonal Conflict in Collaborative Writing” in 1989. Along with numeric trends about the frequency of articles about women and feminism in technical communication journals, this study also identifies major themes, all of which concern inclusion: through eliminating sexist language, providing equal opportunity in the workplace, valuing gender differences, recovering women's historical contributions to technical communication, and critiquing previously uncontested terms and concepts. The study concludes that although research about women and feminism has been accepted as part of the scholarly purview of technical communication, the ways in which this research has influenced workplace or classroom practice are unclear.
January 1999
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Abstract
Not only do students of technical writing courses need to learn how to prepare documents for translation properly, but students of translation need to learn technical and academic writing. This article gives the example of such a course taught at the Technical University of Budapest, Hungary. The course covers writing instructions and manuals, documents for scholarly and professional societies and scientific conferences, scientific papers, reports, and abstracts.
October 1998
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Abstract
This article examines the value added to the United States Lighthouse Service by the operator's manuals, which were issued to the lighthouse keepers by the Light-House Board in 1852. Subsequent reports of the board to Congress conclusively show that the manuals resulted in a significant savings in the operating costs of the service. In addition, annual reports of district superintendents show that the instructional information improved the appearance and reliability of the lights. Furthermore, the manuals helped to reduce significantly the number of marine disasters along America's shores in the years following the board's decision.
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Abstract
Revising instructions for clients of health care facilities provides students with valuable practice in good technical communication techniques: organizing information for maximum accessibility, analyzing the audience's needs, using formatting and graphics to enhance communication, and clarifying sentence structure and diction. Suitable for both individual and team work, the project offers experience in both revising instructions for a lay audience and writing persuasively. It also emphasizes the accountability of technical writers to the users of their documents.
April 1998
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Abstract
Technical communication, to be more effective in international business, must attempt to be culture free (without cultural impediments and irrelevancies) and culture fair (adjusted to meet local cultural expectations and communication styles). Both requirements raise serious philosophical questions of strategy and style: (1) Are the principles associated with North American-style technical writing in any sense universal? (2) Is it possible to write natural English documents that are univocal and reliably translatable? (3) Does the characterization of cultural differences lead inevitably to stereotyping and condescending tolerance? (4) Does the business motivation driving much international communication promote situations that may be exploitative of, and disadvantageous to, the targeted cultures? and (5) Does a postmodern approach to technical communication undervalue Western methods and the English language?
October 1997
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Abstract
In this article, the review process is described as a method of formative evaluation of texts. The description is based on three empirical studies of professional writing practices. It includes the goals of review, the actors involved in the process, the moments in the text production process that review is taking place, and the procedures followed. The studies make clear that review serves more goals than just improving the text. For improving the text, other methods than review probably produce better and more reliable results, especially when the goal is to improve the usability of the text. But review also has the function of having the information checked by experts and of building consensus and commitment in the organization. Because in most organizations review is taking place anyway, all remarks about the quality and acceptability of the document that are collected in the review process can be considered additional information that writers could use—with caution.
July 1997
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Abstract
The global marketplace and the Information Age have combined to extend documentation across national borders. To date, however, few programs in scientific and technical communication have taken steps to accustom their students to the translation procedures they must undertake and the mind-set they must adopt to ready documents for translation. This article argues that technical communication courses, particularly introductory courses in technical writing, must include a translation component if they are to prepare students for the kind of work they are now likely to encounter as technical communicators.
April 1997
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Assessing the Value of Client-Based Group Projects in an Introductory Technical Communication Course ↗
Abstract
This article argues for the long-term value of client-based group projects in an introductory technical communication course. Survey results are presented from 73 former technical communication students with two to seven years of workplace experience. Lasting five to six weeks, these projects are a compromise between a briefer conventional case method and a more lengthy individualized internship or cooperative education experience. The projects reinforce research, analysis, and reporting skills, such as interviewing specialists and conducting survey research, that graduates continue to value highly even after years of workplace writing. When framed as such, client-based projects also encourage students to define and debate public policy issues.
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Abstract
Carolyn Miller's “A Humanistic Rationale for Technical Writing” serves as an example of text that has influenced the knowledge-making activities within technical communication. The 68 references, or intertextual connections, to “Humanistic Rationale” between 1979 and 1995 demonstrate its influence and show the evolution of technical communication and the issues important to technical communication professionals. The authors respond to questions of the purpose of technical communication, the influence of the canons of rhetoric, the importance of audience, and the impact of social constructionism on technical communication. This analysis of the academic prose surrounding “Humanistic Rationale” reveals part of the discipline's discussions and the “communal rationality” (617) that shapes the activities of its members.
January 1997
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Abstract
This article considers on-line documentation's place in a two-year college's technical communication program. Such a course can be successful if instructors (1) emphasize design principles rather than a particular software package; (2) build on rhetorical skills students already possess, while developing the new skills necessary for authoring documents for the computer screen; and (3) acknowledge the need for their own professional development.
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Abstract
This article argues that researchers can benefit as scholars and teachers by conducting studies in the history of business and technical writing within the framework of the new historicism. It discusses the problems and features of the historical studies literature, explains the legitimizing effects of treating studies as the new historicism, and advocates teaching students to conduct new historical analyses of business and technical texts.
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Abstract
Many technical writing programs across the country have their students go out into the community and do writing projects for local businesses, campus organizations, government agencies, or nonprofit organizations. Few, however, take advantage of the increasingly popular pedagogy known as service learning. This article describes how to set up such service-learning courses and how to anticipate certain types of problems. Also discussed are some of the many benefits, both pedagogical and civic/humanitarian, that this truly real-world approach brings to the teaching of technical writing and, potentially, to the teaching of other forms of professional writing.
October 1996
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Abstract
Computer-based instruction (CBI) using multimedia and hypermedia is a new approach to teaching that is becoming increasingly popular in academic and nonacademic settings. Because the technical communication profession has developed a disciplinary culture uniquely suited to evolve along with communication technology, technical communicators experienced in creating instructional materials for technical products are well-positioned to become effective designers of this innovative form of instruction. However, as designers, they must become proficient in the early design stages of audience analysis, goals analysis, and control analysis to master multimedia and hypermedia CBI. In this article, the authors review findings from several fields to help technical communication teachers and practitioners (a) explain the value of audience analysis, goals analysis, and control analysis; (b) accomplish those analyses effectively; (c) use the results of their analyses to create effective multimedia or hypermedia CBI; and (d) set priorities for further related research.
July 1996
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Abstract
Victor W. Pagé was either the first or one of the first to make a living primarily as a technical communicator in the 1910s, 1920s, and 1930s. His 33 automotive and aviation books published by the Norman W. Henley Company were popular with both the public and critics because they contained timely, comprehensive coverage of novel technology; profuse illustrations; occasional analogies; easy-to-access information; well-established expertise; and sophisticated employment of task orientation. Pagé was able to publish many books quickly because he reused manufacturers' and his own material and methods of organization. He was also able to communicate his novel information effectively because he had both extensive firsthand experience with early automobiles and planes and because he was continually involved in teaching. Victor Pagé's early twentieth-century work demonstrates both what have become mainstream techniques in technical communication and a number of unique rhetorical strategies.
January 1996
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Abstract
This study uses qualitative content analysis to discuss current perspectives in technical communication pedagogy. It examines the 1990-94 issues of five major scholarly journals—a collection of 563 articles—to identify 98 articles mentioning teaching in undergraduate technical communication courses. Influenced by differing theoretical and practical approaches, the 98 articles were classified according to four pedagogical perspectives: (1) the functional perspective, based on empirical research and workplace experience; (2) the rhetorical perspective, based on scholarship in the humanities and influenced by rhetorical theory; (3) the ideological perspective, also based on scholarship in the humanities but influenced by critical theory; and (4) the intercultural and feminist perspective, a bridging perspective based on both empirical research and critical theory. This article discusses the four perspectives in terms of the educational goals of communicative competence (the ability to use language to succeed in the workplace) and social critique (the ability to question existing social structures and to envision cultural change).
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Abstract
Computer-mediated communication on the Internet offers new challenges and opportunities for technical communication. The cases of Lotus MarketPlace and the Clipper chip illustrate the specialized nature of technical communities on the Internet and suggest that when technical messages are not overly complex, the process of reposting may widen community appeal but also promote inaccurate information. Yet, when technical messages are highly complex, audiences may not repost such messages; this preserves accuracy of information but at the same time limits how many people will read the information. Finally, these cases strengthen recent arguments that rhetorical delivery is an increasingly important component of technical communication.
July 1995
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Abstract
Instructors of business and technical communication courses continually search for ways to improve their classroom and professional training exercises. Toward that end, this investigation examines two methods of conducting an employment interviewing training exercise for interviewees. Specifically, instructor-facilitated and peer-facilitated interviewing exercises are compared. Data collected from interviewing classes show that students preferred the instructor-facilitated over the peer-facilitated training exercise. Advantages and disadvantages of the instructor-facilitated exercise are discussed, and suggestions for further examination are offered.
April 1995
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Abstract
In teaching a technical communication course, I introduced document design principles before discussing traditional verbal rhetoric. A comparison of the writing of two students—a competent writer and a weak one—before and after the design discussion indicates that a basic understanding of design principles helped them improve document macrostructure. They saw the need to involve the audience, to provide an introduction and a forecast, and to organize and highlight information using headings. The design discussion, however, appears to have had little effect on document microstructure. Although more research needs to be conducted to better understand the relationship between verbal and visual rhetoric in technical communication, integrating document design principles early appears to be a promising pedagogical technique.
October 1994
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Abstract
The value of formal writing conventions has been diminished in mainstream composition scholarship; although research on occupational writing suggests that formal conventions are important, these findings are hard to generalize. This study, a content analysis of 12 professional style manuals, achieves generalizability by elucidating the institutional norms of disciplinary writing (a subset of occupational writing to which much scientific and technical writing belongs). Formal conventions prove to be highly valued. More important, the use of formal conventions often is justified on rhetorical grounds, suggesting that the dichotomy between formalist and rhetorical axiologies posited in composition scholarship is false.
April 1994
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Abstract
Hypertext, an electronic communication medium in which information is structured and accessed according to the audience's needs and interests, is increasingly used in business and technical communication. That use may justify curricula expansion in the development of the ability to communicate in hypertext from specialty courses to a variety of business and technical courses, including the foundation course. This article provides a concise overview of hypertext for instructors who may be considering this expansion but who need to become more familiar with the medium. The basic information that is provided includes the definition, uses, and advantages of hypertext. In addition, the terminology, theoretical bases, and essential structure of hypertext are discussed. Of particular concern to business and technical communication instructors who may be considering adding hypertext to their courses are the problems that the medium presents. Discussion includes considerations of linguistic design, computer capabilities, and human performance. Finally, behaviors that business and technical communicators should exhibit to encourage the use of hypertext are presented.
January 1994
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Abstract
This article is a bibliographical essay on the history of business and technical writing based on a survey of over 200 articles and books that demonstrate not only the quality and quantity of recent publications in this field but also the wide opportunities it offers for future research. The studies in the article and bibliography are grouped into 13 categories according to historical period (from ancient and classical times through the twentieth century), national origin, and (for twentieth-century studies) subject of investigation. The article concludes with suggestions about further research in the history of business and technical writing.
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Abstract
Two widely disseminated approaches impose reductive boundaries on ethnographic research by privileging one context of meaning over other essential contexts. The first, emphasizing statistical validity, privileges the research community by recommending that the ethnographer's data analysis via coding agree with that of other raters from the research community. The second asserts that the ethnographer who comes closest to validity comes closest to presenting only the subject's point of view. Ethnography, however, comprises four essential, overlapping contexts: the phenomenal context (that which is observed/recorded), the site's cultural context (the subjects' outlook), the research community context, and the researcher's interior context, shaped by experience and education. Each of the four vantages has dominating tendencies, but if one does dominate to the exclusion of others, the reductive result is data-centered, thin description; subjects-centered groupthink; research community-centered groupthink; or researchercentered solipsism. Although all contexts of meaning are important, none should fully eclipse the others.
October 1993
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Abstract
Rhetorical voice is rarely discussed in business, professional, or technical communication textbooks, despite its strategic importance in aligning writer and audience so that persuasion can occur. This article identifies those aspects of the rhetorical situation that shape voice and presents a heuristic that writers can use to identify the components of voice and to construct their personae.
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Abstract
Most discussions of disciplinarity start by claiming an emerging group as constituting a discipline or a profession and authorizing that group by locating appropriate research foci, programs for graduate education and undergraduate certification, professional societies, and central professional meetings. Our discussion examines the field of professional writing, focusing not so much on defining it as a discipline as on working out its curricular geography, an activity that will affect its status in both academy and industry. To that end, we explore the status of professional writing within the department of English by (a) briefly examining the problem of defining professional writing; (b) reviewing several theoretical positions within English that have provided a status for professional writing—literature, rhetoric/composition, business and technical writing—to expose the competition for control of the term and to surface the implications of accepting these various groups on their own terms; and (c) considering the curricular status to which professional writing might aspire by sketching a geography that positions professional writing in a new space within English.
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Abstract
Experiential learning theory provides a theoretical foundation for studying technical communication internships. This study explores, through the perspective of the experiential learning cycle model developed by David Kolb, internships in technical communication. Participants in technical communication internship experiences were asked to provide, from their different perspectives, information that described the experience. Program directors, industrial supervisors, and student interns provided different views of what they had experienced, illustrating that most had entirely different perspectives on their level of participation in creating, supervising, and evaluating this form of educational experience. Besides describing technical communication programs in the United States more comprehensively, the results of this study raise questions about how the respondents perceived their experience and how the “reality” of these perceptions often conflict. When these findings are explored within the epistemology conceptualized by Kolb's experiential learning theory, a framework is established for more systemic procedures and standards that will enhance the internship as a credible learning experience.
July 1993
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Abstract
In the United States, the majority of technical writers and technical writing teachers are women. Their dominance of the profession has several causes, including the attractiveness of writing jobs for women, widespread associations of women and superior writing ability, the social acceptability of women in writing jobs, and occupational segregation. Women's dominance of the profession brings with it the risk of diminishing wages and prestige. To avoid this depreciation of the field, professional associations ought to equip technical writers and technical writing teachers with information regarding satisfactory salaries and working conditions, and teachers ought to communicate this information to their students.
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Abstract
Although the research has clearly established that reading comprehension improves when the writer forecasts the discussion in an introductory or transitional passage, technical writing textbooks offer little guidance on how to construct effective forecasts. The most common pattern, in which the items to be discussed are listed, is boring and can leave unanswered some critical questions that can prevent the reader from paying full attention. This article describes techniques, based on four of the journalistic prompts (what, where, why, and how), that can help writers create contexts for their readers, thereby improving readers' comprehension and enlisting them in the creation of the discourse.
April 1993
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Abstract
Business and technical communication have conventionally been separated in academe—a separation that formalist rhetorical theory has supported. Epistemic rhetorical theory, however, suggests that this separation does not reflect the profession's current understanding of workplace discourse. This article demonstrates that the labels business and technical communication are not helpful in understanding two workplace documents: a memorandum and a report. The article then explores the increased explanatory power in two epistemic theoretical approaches, social construction and paralogic hermeneutics, after which the article discusses the radical implications of these approaches for a curricular dialogue concerning workplace writing. Finally, the article describes interests inside and outside academe that preserve the status quo and thus mitigate against curricular change, positing that such change would be difficult, but not impossible, to achieve.
January 1993
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Abstract
This article analyzes postaccident investigation reports from a feminist perspective to show (a) how the conventions of public discourse privilege the rational (male) objective voice and silence human suffering, (b) how the notion of expertise excludes women's experiential knowledge, (c) how the conventions of public discourse sanction the exclusion of alternative voices and thus perpetuate salient and silent power structures, and (d) how interpretation strategies that fail to consider unstated assumptions about gender, power, authority, and expertise seriously compromise the health, safety, and lives of miners—and in a broader sense—all of those who are dependent on technology for their personal safety.
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Abstract
Technical writing theory and research about communication in large organizations mostly ignore from-the-top control of rhetoric. The usual emphasis on an individual writer negotiating with a known audience and generally free to decide on matters of style, organization, and so on can hide the ways that power relations often silently control internal rhetoric. Conclusions are based on two case studies: In the later Middle Ages, professional letters had to conform to a rhetorical format that necessarily foregrounded unequal power relations. In a contemporary nuclear power station, similar power relations purposely obscure writer and audience while procedures dictate format and content.
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Abstract
The authors explore the parallels to be found by comparing descriptions of the technical communicator with differing views of the communication process—the transmission, translation, and articulation views of communication. In each of these views, the place of the technical communicator and of technical discourse shifts with respect to the production of meaning and relations of power. The authors argue from the standpoint of the articulation view for a new conception of the technical communicator as author and of technical communication as a discourse that produces an author.
July 1992
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Abstract
As in the fields of composition and technical writing, the emphasis on hierarchical organization of texts in business writing has led to a devaluation of narrative, perhaps because the kind of knowledge that narrative creates has been insufficiently understood. By elucidating the special properties of narrative as a mode of discourse and as a cognitive instrument, this article argues for the potential power of narrative in many common business writing situations.
January 1992
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Abstract
Most technical writing textbook assignments are artificial. They do not force students to deal with writing problems in the same way they will be called on to deal with them in the workplace. Technical writing instructors can provide their students with realistic writing alternatives. Alternatives for two assignments that are almost always artificial—writing instructions and definition—and the benefits of these a alternatives are discussed.
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Abstract
To help students enter a professional discourse community, teachers must assess how accurately they both understand the community's discourse practices. Our research investigated how job recruiters seeking to fill positions in mechanical engineering or marketing were influenced by the quality of writing in student résumés. The résumés varied in elaboration, sentence style, mechanics, and amount of relevant work experience. The recruiters rated the résumés to indicate their willingness to interview the students. We found that recruiters in the two fields—engineering and marketing—valued quite different writing features. When we subsequently asked students in business writing and technical writing classes to rate the same résumés, we found that they underestimated the importance of various writing features. Generally, however, students' ratings resembled those of the recruiters in their respective disciplines. This study documents how students can improve their résumés and provides insight into the variations of discourse practices in professional disciplines.
October 1991
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Abstract
This article presents an overview of research and unanswered questions related to gender issues in technical communication. Specific issues affecting our profession, our research, and our pedagogical philosophies and assignments are presented. The article addresses the consequences of the feminization of technical communication, the avenues for research on gender differences in communication—specifically those differences that affect technical communicators—and the means for encouraging a more gender-balanced view of business and industry within our technical communication classrooms by giving students a chance to practice writing about gender-related issues.
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Abstract
To study the possible impact of feminist theory on technical communication, this article discusses six common characteristics of feminist theory: (a) celebration of difference, (b) impact on social change, (c) acknowledgment of scholars' backgrounds and values, (d) inclusion of women's experience, (e) study of gaps and silences in traditional scholarship, and (f) new female sources of knowledge. Three debates within feminist theory spring out of these common characteristics: whether to stress similarity or difference between the sexes, whether differences come from biological or social forces, and whether feminist scholars can avoid reinforcing binary opposition. The article then traces the impact of these characteristics of feminist theory and debates within feminist theory on the redefinition of technical communication in terms of the myth of scientific objectivity, the new interest in ethnographic studies of workplace communication, and the recent focus on collaborative writing.
July 1991
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Abstract
Studies in the history of technical writing have only recently begun to study the development of technical writing. Pollard and Redgrave's Short-Title Catalogue, 1475-1640 contains a number of English Renaissance technical books that reveal that Renaissance printers and authors were aware of the need for readability and visual access in technical reference and information books. An examination of these books shows evolving use of many contemporary page design techniques: partition, clearly worded headings, visual aids, enumeration and listing devices, and choice of font for emphasis.
April 1991
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Abstract
With the advent of electronic networking, writing pedagogy has moved into the arena of computer-supported collaborative writing, using collaborative writing as an instructional means to promote a more social view of the writing process. Therefore, as business and technical communication researchers and instructors, we need to ask the following questions: What kinds of software have been developed to aid computer-supported collaborative writing in the workplace and in the writing classroom? What benefits and problems have resulted from the design and use of this software? What research issues should be addressed as we approach the next decade of computer-supported collaborative writing? In this article the author explores these questions, highlighting five computer-supported collaborative writing systems from the workplace and five such systems from the writing classroom.
September 1990
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Abstract
Ongoing attempts to define technical writing are inevitably confounded by problems caused by an excessively broad focus, which obscures the basis and usefulness of the definition, or by an excessively narrow focus, which arbitrarily-and sometimes oddly-relegates samples of writing as in or out of the realm of technical writing. Technical writers have been doing their jobs for far too long without a definition to be satisfied with a one- or two-sentence catch-all definition, and such a definition may result in dividing technical writing into two (or more) cultures.
September 1989
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Abstract
While demand for business- and technical-writing courses at colleges and uni versities has increased, genuinely qualified teachers are not always available. This article describes an extended program for training graduate assistants to teach business and technical writing. The three-semester program includes a semester of apprenticeship teaching, followed by two semesters in which the graduate assistants teach their own classes. During the graduate assistants' first two semesters, they attend preparatory seminars on the teaching of pro fessional writing. The program emphasizes providing guidance and support for new teachers throughout their assistantship period, while encouraging the graduate assistants to develop their own teaching styles.