This article examines illustrations in two medical texts written in China’s Northern Song dynasty. Compared with medical books produced in previous dynasties, these two texts incorporated more illustrations with enhanced beauty and usability. These visual features, I argue, carried rhetorical attributes that helped these texts negotiate their way into printing, circulation, and becoming canonical in their own genres. At the same time, they also facilitated efficient and accurate reading through reduced visual clutter and enhanced accuracy, and thus appealed to both the elite and the public readership. The article reviews these visual strategies and their implication for technical communication today.

Scholars of rhetoric and writing have long recognized the mediated nature of rhetorical action. From Plato’s early indictments of writing as enemy of memoria to Burke’s recognition of instrumental causes to recent analyses of digital mediation, the study of meaning-making refuses one-to-one, transparent theories of communication, instead recognizing that there is more to rhetorical action than humans. This article follows the trail of Haas, Swarts, and others arguing that analyses of mediation uncover much about human motives, digital communities, and rhetorical action. I argue that technologies often function as rhetorical genres, providing what Miller characterizes as “typified rhetorical actions based in recurrent situations” that occur in uniquely digital spaces. Working from sites of participatory archival creation and curation, I argue that invisible rhetorical genres operating at macroscopic levels of scale are central to shaping individual and communal activity in sites of distributed social production. To support this claim, I investigate two applications—a content management system called Gazelle and a bittorrent tracker called Ocelot—to demonstrate how largely invisible server-side software shapes rhetorical action, circumscribes individual agency, and cultivates community identity in sites of participatory archival curation. By articulating content management systems and other macroscopic software as rhetorical genres, I hope to extend nascent investigations into the medial capacities of digital tools that shape our collective digital experience.

Aristotle’s science writing serves as an instance of a classical science writer at work. Applying his theory of writing found in his Rhetoric, Poetics, Posterior Analytics, and Categories treatises to his History of Animals illustrates his work as a writer of life science. As rhetorical tools, his theory of tropes and figures and his theory of the model as developed in his theory of definitions and the enthymeme work as epistemic strategies. The essay concludes that further study should examine other rhetorical dimensions of his science writing.

The controversy about vaccines and autism presents an opportunity to explore how science is constructed in public debates about health and medicine. Rhetors who argue against a connection between vaccines and autism insist that their opponents are irrational, while rhetors arguing for a link insist that their fears are rational indeed. This analysis poses an alternative way of understanding the vaccines-autism controversy, suggesting that it is partly fueled by differing perceptions of the boundary between science and non-science. Using the concept of boundary work as a lens, this article uses generative rhetorical criticism to examine artifacts within the controversy and explores rhetorical constructions of scientific evidence, the forum of scientific discourse, scientific expertise, and the scientific capability. The findings suggest that rhetors’ awareness of disciplinary boundaries is just as important in the construction and reception of their arguments as their knowledge of scientific facts and principles.

This article analyzes a proposal submitted to a funding unit in Michigan Technological University by a PhD Forestry student. A rhetorical-cultural approach of the text provides evidence to argue that scientific writing is rooted in a cultural practice that valorizes certain kinds of thought, practices, rituals, and symbols; that a scientist’s work is grounded and shaped by an ideological paradigm; hence, scientific texts have material existence. We find out that science writing is kairotic, selective, and persuasive. The results of the analysis provide enough insights for technical communicators to think about the role that institutions and disciplines play in knowledge production. Thus, technical communicators will not only think about rhetorical moves when they are composing, they will also think about the articulations between contexts and ideological practices and how they shape the identity of writers and communicators.

Ethics and technical communication have a long history. Much of the discussion has ignored, though, the evil in language—overnaming. We see clearest this evil in what some have called “administrative evil.” Technical communicators, like all good rhetoricians, need to understand how to respond to it. Overnaming as part of “administrative evil” is that evil which grounds all other evils. It is a certain understanding of language and what naming can do. When we overname, we try to control words to mean one thing eternally. Rhetoric is a move of renaming those words that have been overnamed. Such invention is needed as part of any rhetorical education for technical communicators.

In a society in which expertise becomes increasingly specialized, we need to understand how to manage gaps in knowledge between experts in various fields and between experts and the public in general. That need is especially great in the public sphere, where technical understanding and lived experience do not always align. This study attempts to model the process by which discipline-specific topoi filter into common knowledge and general topoi are acknowledged by experts. It first addresses the issue of expertise in complex rhetorical places, then employs Michel Meyer's reinterpretation of ethos, pathos, and logos to show how experts and non-experts in such places negotiate rhetorical relationships. The study then explores the social and rhetorical mechanisms by which ideas become commonplaces, building on the established theory of symbolic convergence. Finally, the study demonstrates proof in principle with a brief analysis of one topos in the Reports of the Immigration Commission (1911).

The Minnesota Sex Offender Program (MSOP) offers treatment to sex offenders civilly confined after they complete their prison sentences. In this article, we enhance the notion of kairos in rhetorical situations with the perceptions of risk and the sociological concept of moral panic by tracing three kairotic moments involving MSOP: the 1992 Dennis Linehan civil commitment case; the 2003 murder of college student Dru Sjodin; and the 2012 provisional discharge of Clarence Opheim. We examine the political, public, and media response to these events and provide the results of 21 interviews with stakeholders. In doing so, we hope to illustrate how moral panic and risk perception can so influence what seems the right choice at the right time that stakeholders may get caught in what we call kairotic cycles, where solutions to a problem are stymied by competing perceptions and by entrenched positions that reoccur over time and without resolution.

This article describes protocological rhetoric as a conceptual tool for exploring and changing institutions. Protocological rhetoric is an extension of two lines of thought: Porter, Sullivan, Blythe, Grabill, and Miles's institutional critique and Science & Technology Studies's (STS) concept of information infrastructure. As a result, protocological rhetoric imagines institutions as networked information infrastructures. This article describes the method and provides an example through historical case study. I suggest that the approach provides methods for actively transforming institutions.

Technical communication's attempt to prioritize theories of scholarship and pedagogy has resulted in several authors contributing a three-dimensional framework to approach technology: the instrumental perspective, the critical humanist perspective, and the user-centered perspective [1–3]. This article traces connections between this framework for technical communication and the philosophies of Michel de Certeau [4] and Andrew Feenberg [5], suggesting that the primary connection is a turn toward “rhetoric” as a mediator between scientific and philosophical communication. The article concludes that the current paradigm for understanding technology can be best understood by exploring three conjoined, yet competing, mentalities between a scientific, philosophical, and rhetorical worldview. While this three-dimensional approach provides a strong foundation for technical communication pedagogy and scholarship, it should continue to be re-examined for potential anomalies as the field continues to develop an identity.

This article considers why users of popular software packages choose to find answers to their task problems on user forums rather than in official documentation. The author concludes that traditional documentation is developed around an antiquated notion of “task,” which leads to restrictive ways of thinking about problems that users encounter and the solutions that might be appropriate. The author argues, instead, that tasks and problems arise from networked rhetorical situations and networked contexts for rhetorical action. The influence of networks requires a redefinition of rhetorical situation and context, from which we derive a networked picture of tasks and problems as emergent and uncertain phenomenon, best addressed in the uncertain and sometimes-chaotic setting of user forums. Forum threads are studied using discourse analytic techniques to determine what they can reveal about qualities making tasks and problems uncertain.

Large institutions, like hospitals and juvenile mental health facilities, are often places where members from several different professions come to interact and negotiate ideological differences. This study explores the authorial identities of some of these members in the electronic charts of a large juvenile mental health facility. These charts portray their authors' ethos as that which is fluid and variable, craftily moving between the neutral observer status of scientific rhetoric and the expert blame-shifter of social work rhetoric. I argue that these multi-disciplinary identities are best understood when using a rhetorical frame of métis, a rarely studied rhetorical strategy.

The facts bear out that the odds are against most scientific researchers and scholars—especially those just starting out—in their attempts to win funding for their research projects through their grant proposals. In this article, the author takes a close look at some of the proposal-related problems and pitfalls that have historically challenged scholarly grant seekers. The intellectual prowess and specialized training of academics can sometimes be their downfall, when it comes to persuading government agencies and foundations to fund their well conceived, but unconvincingly presented projects. In examining numerous studies, surveys, and insightful articles of experts in the genre of the research grant proposal, it becomes evident that technical communicators could quickly become the best friends of scholars, when the former harness the rhetorical and stylistic skills that are almost instinctive to them, and apply them to writing grant proposals, a task which is all too often a disappointing exercise for the latter.

This study examines the global-local interplay of genre features in a select sample of nonprofit grant proposals from two particular sites—Nepal and the United States. Critically analyzing the carefully selected samples from both the sites on their own terms first and then in clusters (of Nepalese and American proposals) by exploiting the genre and discourse analysis theories and techniques published in genre, genre analysis, and grant proposal scholarship, this study attempts to examine the genre of nonprofit grant proposal in both comparative and non-comparative terms. While the study acknowledges that each instance of nonprofit grant proposal is unique, complex, and therefore non-generalizable, it does draw some broad generalizations about the similarities and differences in the rhetorical “moves,” organization, and/or composition strategies of grant writers from these two different geopolitical locations. The study finds that variations observed across samples and grant writers reflect the unique rhetorical situations of these writers, whereas uniformities have to do with the global circulation of Western genre forms in the rest of the world via global organizations like the United Nations and the International Monetary Fund—which are also the major donors in developing countries like Nepal. And finally, the study reaffirms the fact that constraints like funding agencies' guidelines and reviewers' preferences have a considerable influence on genre features and forms. That has been the case with both the Nepalese and American proposals sampled in this study.

This article develops a framework for rhetorical inquiry that builds on the concept of wicked problems as conceptualized through social policy and design studies research. Responding to technical communication scholarship that calls for increased engagement with public issues and controversies, the author specifically discusses a writing course that used the 2010 Gulf of Mexico oil spill as a basis for teaching problem-based rhetorical invention, document production, interdisciplinary collaboration, and professional development. The framework described in this article ultimately offers a heuristic for students to research and write about ill-defined problems that must be addressed in time but that demand sustained engagement over time—activities that begin in the classroom but ideally continue to develop throughout their personal and professional lives.

Stalin's government received information about the political and economic situation in the countryside through the reports prepared by the security service VChK-OGPU-NKVD. This article reveals that these reports ( svodkas in Russian) strain to rhetorically construct a social classification of the peasantry by dividing it into the kulaks (wealthy peasants hostile to Soviet power), the bednyaks (poor peasants supporting Soviet power), and the serednyaks (peasants of average means with uncertain attitudes to the regime). The svodkas persuaded their audience—the secret police and the governments—of the reality of this tripartite classification. This persuasion derived from their massiveness, secretiveness, and mixture of ideological and technical language. Since these conditions inhere in modern governmental, technical, and scientific discourse, the writers for these fields should be aware that when they engage in constructing order through classification, they face temptations of what Kenneth Burke calls rhetoric of hierarchy with its scapegoat principle.

This study traces Renaissance and post-Renaissance technical writers' use of classical rhetoric in English instruction manuals on the sport of falconry. A study of the period's five prominent falconry manuals written by four authors—George Turberville, Simon Latham, Edmund Bert, and Richard Blome—reveals these technical writers' conscious use of classical rhetoric as an important technique to persuade readers to accept these authors' authority and trust the information they were disseminating. These manuals employed several classical rhetorical techniques: invention by using ethos and several classical topics, classical arrangement, the plain style, and adaptation of the orator's duties. The explanation for this classical influence rests in the authors' own knowledge of classical rhetoric derived from sources such as Thomas Wilson, as well as the sources from whom these authors obtained their knowledge of falconry. The article ends by suggesting the origins through which these classical rhetorical techniques influenced the writing of the manuals.

This article examines how two print media outlets, one liberal and one conservative, contextualize the 2008 bank bailout. It argues that political media can be seen as examples of Appadurai's localities, promoting individual identity through the creation of narratives of the Other, in keeping with Said's study of Orientalism. By comparing the localizing techniques used in response to the unique political situation of the bailout vote, it is possible to determine the extent to which liberal and conservative localities share identity-producing techniques, and also the extent to which each ideological locality maintains an identity distinct from the partisan localities of the two major U.S. political parties. The results indicate that in this instance both localities share localizing techniques, but differ in their relation to their associated political parties, with the conservative locality subsumed into the Republican Party, but the liberal locality clearly distinct from the Democratic Party.

Drawing on pandemic flu metaphor research and building on previous metaphor theory, this article uses rhetorical analysis to examine and move toward understanding the metaphors surrounding H1N1 and swine flu. To understand these metaphors, I created two Google Alerts for the terms “H1N1” and “swine flu” and collected data using these Google Alerts from November 10, 2009 to December 10, 2009. I then examined the headlines and content found in the news articles, blogs, and websites from the Google Alerts, and grouped the metaphors used in these headlines and content thematically. These themes work toward providing a rhetoric of pandemic flu, a rhetoric that might assist health care recipients in being more aware of how metaphors used in electronic media create meaning for health concerns.

Service-learning projects and traditional internships both prepare the student of technical communication for the workforce in many ways. What is lacking in the scholarship is a discussion of how to successfully link these two ideas. To help teachers implement courses that bridge the gap between service-learning projects and internships, I discuss how to design a course in technical communication that actively prepares students for subsequent internships with nonprofit agencies. In specific, I outline social development and social learning theories, service-learning pedagogies, and lesson plans and assignments that integrate these theories into practice. This project serves as a model that insists that the teacher first instructs students regarding not only rhetorical aspects of document design, including audience awareness and style, but also in placing the students in internships and designing assignments to be fulfilled in internship roles. The combination of classroom practices with an internship supports the idea that students learn the value of the process of writing, including the social embeddedness that can often influence their writing.

Community-based projects immerse technical writing students in intercultural communication, addressing local needs and shaping documents in human terms. Students at a South Texas university work to establish communication with clients in a city-county health department to create effective documents and disseminate family health legislation. To prepare students for interactions in multicultural settings, the teacher provides an instructional framework that highlights the concepts and values of intercultural communication and the principles for effective problem-solving. Students engaged in the Baby Moses ( el niño Moisés) project encounter misunderstandings, rhetorical challenges within the process of document creation, and cultural tensions that thwart their goal to disseminate information to the community. Students and the teacher learn that the classroom, like the city-county health department, is a fertile site for cultural disequilibrium, tensions, and potential cultural awareness. To insure a viable Technical and Professional Writing Program in a culturally diverse university and surrounding community, the teacher identifies opportunities that help students develop and enhance their identities as culturally-sensitive communicators and effective problem solvers.

This study examines the visual rhetoric used in Chinese and American promotional business communication. Comparing banking and financial product brochures published in the two countries, the study finds similar as well as different visual strategies. Most importantly, the Chinese samples frequently use visual metaphors, whereas the American samples hardly do. Prompted by this finding, I review relevant literature on visual metaphors and examine their structures and rhetorical functions. In addition, the study suggests that buyer images and cartoon images are used differently in the two countries, whereas product-related images are used similarly. I explore the contextual and cultural roots of these findings and offer suggestions on how to visually communicate with the Chinese audience and other international audiences.

In spite of a critical turn in technical communication research, discussions of software documentation continue to forward a singularly instrumental understanding of how these types of texts are composed and consumed. Using work on multiliteracies, I illustrate how analysis of the competing evangelisms of software that occur in programming culture unveils the ways in which documentation, like code, is ideologically encoded. Attention to the evangelisms of software facilitates critical literacy and, consequently, a richer rhetorical literacy. Such literacies are necessary for composing effective software documentation and identifying how the ideologies of software and its documentation intersect with the nationally-situated cultural values in which these technologies and texts are developed and used. To illustrate this complexity, I offer examples of the intersections between free and open source software evangelisms and the national-as-local contexts of the United States, Brazil, and China.

Scholars have consistently claimed that rhetorical patterns are culturally bound, and indirectness is a defining characteristic of Chinese writing. Through examining how the rhetorical mechanism of directness and indirectness is presented in 29 English business communication textbooks published in China, we explore how English business communication textbook writers in China keep up with the contextual changes in the Chinese society and how the rhetorical mechanism of directness and indirectness is locally situated in the English business communication teaching practices in China. We conclude that the pedagogical strategy on directness and indirectness represented in Chinese English business communication textbooks echoes the same strategy favored by scholars in the United States.

The Pew Internet & American Life Project reports that 86% of Internet users living with a disability or chronic illness have looked for health information online (Fox, 2007). And while so-called e-patients often start this search for information, many find themselves led to communities that provide this and more, such as Tu Diabetes, an online social network site. This pause in what can seem like an endless search for answers may be one that health professionals can gain insight from. Such extended pauses may give insight into the values of this particular community. This article provides the results and analysis of a study using ethnographic methods and rhetorical analysis to examine the texts posted by members of the social networking site Tu Diabetes in order to discern the values held by this community.

The fragmentation of science and medicine research in recent years has led to the creation of subdisciplines with distinct identities and ethics. Like many social communities, these subdisciplines have found websites of federal funding agencies such as the National Science Foundation (NSF) and National Institutes of Health (NIH) to be an effective and efficient home in which to solidify that identity and communicate those values. Despite the lack of collaborative, Web 2.0 technologies, the sites of NSF and NIH are able to communicate the ethics of the science communities they serve through rhetorical structures as diverse as graphics, page layout, and site structures. This article explores that role of NSF and NIH, including the rhetoric used, the ethics presented, and their broader implications.

This article analyzes the impact of the design of the Medicare handbook and website on individuals' ability to make effective decisions about prescription drug coverage. The article summarizes Medicare Part D, discusses the characteristics of potential enrollees, and provides an overview of document-based decision making. It uses a rhetorical framework to evaluate the Medicare documents as decision-making tools, arguing that design flaws hinder users'understanding, discourage them from taking appropriate action, and negatively shape perceptions of ethos. The article concludes by discussing implications for functional documents more generally, underscoring the importance of a design cycle that is both user-centered and performance-centered.

Steven Katz's “The Ethic of Expediency” has become a reference point for discussions of ethics since its 1992 publication. Previously, this author assessed Katz's rhetorical analysis of Nazi technical communication against current research on the Holocaust and noted that scholarship suggests ideology rather than technological expediency as its motivating force. Yet implicit in the author's critique are two remaining questions, namely: What other rhetorical interpretations may be possible of the SS technical memo analyzed by Katz? And is Katz, who makes broad generalizations about Western rhetoric based on a single document, supported by examples of other Nazi technical communications? This article explores alternate interpretations of the SS memo suggested by the arguments of Rivers and Moore; presents the author's view that the Katz thesis decontextualizes the memo and that historical context argues for a primarily ideological ethos; and reviews sources for English translations of other Nazi documents.

While scholars have begun to write a history of reports and instructions, little scholarship exists on the history of proposals. To fill this gap, I analyze proposals written by Dorothy Wordsworth and Anne Macvicar Grant, ca. 1800. My analysis uses contemporary rhetorical theory to determine how they structured their writing and incorporated rhetorical appeals to achieve their goals. My findings show that their texts should be placed on a continuum of the history and development of the proposal genre. Further findings suggest that their use of contemporary rhetorical theories authorized Wordsworth's and Grant's discourse to successfully affect change.

This article provides a fresh examination of claims that biotechnology and other high profile areas of scientific research and development create a “virtuous cycle” that delivers benefits to society and ecology through an array of consumer products. Specifically, the article investigates who and what has agency in this virtuous cycle and who and what does not. I argue that official discourses on and definitions of biotechnology create strict demarcations not only on who can act in relation to biotechnology research development options, but also on where and at which stages of the virtuous cycle these agents can act. For example, scientists are presented as passive rather than active agents whose influence is limited to the laboratory context despite rhetorical use of their identity and credibility across all contexts of product development and consumption explored. Agency is highly significant in biotechnology and other areas of scientific advance because it determines who or what has moral decision making power regarding the place of new technologies in society. The article concludes with a discussion of the social and ethical impacts of these demarcations of agency in biotechnology's virtuous cycle.

This article questions how professional communication genres already well established in print form have been changing as they are transplanted into digital media like the Web. Whereas some technology-oriented genre research has sought how a new medium provides genres with new technological features, this article argues that a more insightful approach would seek how a new medium, together with its users, provides genres with new rhetorical situations. To operationally define rhetorical situations, I adapt Lloyd Bitzer's three situational dimensions of exigence, audience, and constraints. Then, to illustrate how the new rhetorical situations of the Web can influence a genre, I explore the genre of the résumé. Drawing on a survey of 100 Web résumé authors and an analysis of their sites, I show that as each of the three dimensions of the résumé's traditional rhetorical situation has opened itself to greater diversity on the Web, the Web version of the résumé genre has correspondingly reoriented itself. Hence, genres change in response not just to the new medium's technology per se but to the new rhetorical situations that the medium hosts.

This article explores the social meaning of locale in mobile communication research and introduces an approach of user localization to study technology integration. It investigates how locale forms an essential role in mobile communication in the way that practice, agency, and identities are articulated into a user localization process of incorporating technology into user's everyday life. It argues that the use of mobile communication technology is both a complex and dynamic interaction with its surrounding social, cultural, technological, and economic conditions, and an articulation work of self and locale.

This article builds upon the work of Richard Haswell's “NCTE/CCCC's Recent War on Scholarship” by providing an alternative framework for empirical inquiry based on principles of skepticism. It examines the literature relating to empirical research and argues that one of the issues at hand is the perceived link of empirical research to positivism, which clashes with the dominant social constructivist paradigm. It draws upon classical rhetoric and the work of radial empiricist William James to formulate an alternative framework for empirical research based on skeptical principles.

Point-of-purchase advertising (POP) is responsible for half of the purchase decisions made in the store. Because of: 1) the influence of POP on the sale of technical consumer products and the economy; 2) our need to understand trends that shape technical and business communication; 3) the intermedial nature of POP (where spoken and written words work with place, visual image, physical structures, and multimedia integrated marketing campaigns); and 4) its theatrical and local nature, we need both a situated and theoretical exploration of POP. Drawing upon three months' participant observation in advertising, I describe a POP composing process in an integrated marketing campaign. Cognitive responses to layout and the interrelation of rhetorical canons are considered for preparing communication for a marketplace that is three-dimensional variegated, noisy, and peripatetic.

Since 1992, Steven Katz's “The Ethic of Expediency” on the rhetoric of technical communication during the Holocaust has become a reference point for discussions of ethics. But how does his thesis compare to current understandings of the Holocaust? As this article describes, Katz was in step with the trend two decades ago to universalize the lessons of the genocide but his thesis presents key problems for Holocaust scholars today. Against his assertion that pure technological expediency was the ethos of Nazi Germany, current scholarship emphasizes the role of ideology. Does that invalidate his thesis? Katz's analysis of rhetoric and his universalizing application to the Holocaust are two claims that may be considered separately. Yet even if one does not agree that “expediency” is inherent in Western rhetoric, Katz has raised awareness that phronesis is socially constructed so that rhetoric can be unethically employed. Thus, rather than remain an uncritically accepted heuristic for technical communicators, “The Ethic of Expediency” can be a starting point for ongoing exploration into the ethical and rhetorical dimensions of the genre.

Although much has been written about the use of rhetoric in technical communication, the framing of technical documents often is overlooked. Framing differs from rhetoric chiefly in that it involves the use of content selection and structure to place information in a particular context. In this article, I will analyze the techniques used to frame a technical report, the Intergovernmental Panel on Climate Change's “Summary for Policymakers,” and compare them to the techniques used to frame corporate news releases and newspaper articles written about the report. This framing analysis shows that writers of technical documents, news releases, and news articles frame their documents chiefly by choosing which facts to include or exclude, and by the positioning of information within the document.

Web Localization means the process of making all kinds of information on a Web site culturally, linguistically, graphically, and technologically customized to the needs of the users of the target country. Web site localization is an important means by which an industry or organization wins an international market for its products or services since the Internet has billions of users and has the world wide access. However, language problems are still an obstacle to successful Web localization or online writings for cross-cultural audiences, which result in failing to achieve the communication purpose of the organization or company that has the problems on its Web site. This article mainly focuses on the language problems in online writing or localizing a Web linguistically for cross-cultural audiences from semantic, syntactical, textual, and rhetorical perspectives and makes some suggestions for solving the problems.

A recent British national intelligence-based Assessment (2002) illustrates how one government agency communicated science to serve its policy goals. This article analyzes some of the values that drive science, public policy, and national intelligence, and traces how those values affected the Assessment writers' goals and communication strategies. Through close reading of the Assessment's foreword and first section, this study shows how the writers shaped scientific and technical information to satisfy their disciplines' values and to naturalize their “proper perspective” on the policy case. Further analysis of similar documents will extend current research on scientific rhetoric, multidisciplinary collaborative writing, and public communication.

Phishing e-mails deceive individuals into giving out personal information which may then be utilized for identity theft. One particular type, the Personal Solicitation E-mail (PSE) mimics personal letters—modern perversions of ars dictaminis (the classical art of letter writing). In this article, I determine and discuss 19 appeals common to the PSE. These appeals were established first by conducting generative rhetorical analysis, then by volunteer coding, on 170 e-mails collected over a 12-month period. After defining these categories, I show how these letters are excellent twenty-first century teaching tools for pathos-based argumentation, logical appeals, the creation of ethos, and kairos in the development of perceived exigency.

Pedagogical and scholarly representations of collaborative writing and knowledge construction in technical communication have traditionally recognized consensus as the logical outcome of collaborative work, even as scholars and teachers have acknowledged the value of conflict and “dissensus” in the process of collaborative knowledge building. However, the conflict-laden work product of a Denver task force charged with recommending changes to the city police department's use-of-force policy and proposing a process for police oversight retains the collaborative group's dissensus and in doing so, illustrates an alternative method of collaborative reporting that challenges convention. Such an approach demonstrates a dissensus-based method of reporting that has the potential to open new rhetorical spaces for collaborative stakeholders by gainfully extending collaborative conversations and creating new opportunities for ethos development, thus offering scholars, teachers, and practitioners a way of reimagining the trajectory and outcome of collaborative work.

In this article, the author uses the critical vocabulary developed by Bruno Latour in his recent work Politics of Nature to offer an alternative way for technical and professional communicators to approach and articulate their work. Using the Discovery Channel's Mythbusters to explore Latour's vocabulary, the author argues that positioning technical and professional communication as more than transmitting and translating, but instead as the collecting of articulated propositions about the common world in service of the common good, thoroughly grounds its practice in rhetorical theory. Such a positioning also ascribes value to technical and professional communication without reinscribing the false dichotomy between science and politics.

Kaplan's framework of contrastive rhetoric has been widely accepted in the field of cross-cultural technical communication. However, in the last four decades, contextual factors such as economic globalization trend and the advances of communication technologies are changing our ways of interacting with others. As a result our understanding of culture and cultural differences need to be adjusted. In this research, I start by recommending a workable definition of culture in the present context—culture as a process, which establishes a foundation for cross-cultural rhetorical research in the new era when communication across cultures transcends national boundaries. Based on the critical perspective of culture, I continue to point out the limitations of contrastive rhetoric and argue that contrastive rhetoric's view of culture and its research purpose and methodology need to be modified to overcome its constraints and better meet the needs of the present social context.