In the United States, the 2010s saw a significant, organized wave of public philanthropy among the very wealthy. We conducted a discourse analysis of legitimation in The Giving Pledge, a philanthropic endeavor that began in 2010 in which billionaires encourage each other to publicly pledge to give away the majority of their wealth in their life or upon their death. We approach these texts with the questions, “Why do these individuals make these public pledges?” and “What rhetorical work is being done by them?” From the perspective of legitimation theory, how do these public, rhetorical acts constitute the social and economic orders into which they are made? Our discourse analysis of the pledges finds that they constitute two parts of an economic system of wealth, both wealth acquisition and the philanthropic giving of wealth. These constitutions in The Giving Pledge reify an institutional order by appending a promise to give back.

This article presents the development of a specialized data set for analyzing Estonian metadiscourse markers in academic usage, extending Hyland's interpersonal metadiscourse model to a non–Indo-European language. Our goal is to show how metadiscourse, as a feature of a writing tradition, can reveal aspects of writing in languages other than English, complementing the traditionally Anglo-centric perspective in metadiscourse research. By analyzing 21 Estonian linguistics research articles, we offer a transparent procedure to address methodological issues in metadiscourse studies and demonstrate the need for language-specific adjustments in the framework. We introduce statistical methods for analyzing multidimensional associations among marker categories, linguistic level, and rhetorical text structure. The findings suggest that Hyland’s metadiscourse model can be adjusted for specific languages, highlighting the influence of language structure on metadiscourse category variation and linguistic expression levels. The study reinforces that the distribution and manifestation of metadiscourse are shaped, among other factors, by unique writing traditions.

This article explores genres as recurrent acts of positioning that contribute to associating particular positions with the genre users as social actors. As an illustration, the study investigates the positioning of Chinese university presidents in their published opening convocation speeches. By combining rhetorical move analysis with the positioning triangle framework, this study demystifies three positions conventionally used by university presidents in the genre: guiding educator, morale builder, and university representative. These positions, legitimized by the role of the university president, establish specific types of social relations between the president and the students, which function as channels for the transmission of values, particularly collective values, to address relevant social expectations in Chinese society. This study suggests that the genre-based positioning analysis can offer valuable genre knowledge to novice practitioners, enabling them to familiarize themselves with adequate positionings that adhere to the code of conduct within a discourse community, thereby facilitating effective genre realization.

Scholars in discourse studies have defined legitimation as the justification (and critique) of powerful institutions and their practices. In moments of crisis, legitimation tactics often shift. This article considers how such shifts are incited by unauthorized information leaks. Leaks, I argue, constitute freshly available texts that reveal privileged institutional information presented in a specialized rhetorical style. To explore how leaks are harnessed by institutional critics, I examine the 2013 Snowden/National Security Agency (NSA) crisis. Combining corpus analysis with discourse analysis, I explore how Snowden’s NSA leaks affected the online writing of the American Civil Liberties Union (ACLU). I also consider overlaps between the rhetorical patterns in the leaked NSA documents and those in the ACLU’s post-leaks writing. Findings from my analysis of legitimation and style categories suggest that, prior to the leaks, ACLU writers primarily used a character- and narrative-based style to delegitimize the NSA’s policies as illegal and secretive, and to push for their reform. After the leaks, though, the ACLU mainly used an informationally dense style rife with academic terms and vocabularies of strategic action, portraying NSA surveillance as massive and complex. As the documents moved from the NSA’s secret, technical discourses to public, critical discourses, the latter came to resemble the former rhetorically. These findings raise crucial questions about how critics can make use of leaks without necessarily relegitimizing institutional power.

Too frequently, representations of disciplinary writing foreground static notions of knowledge creation and literate practice in science and engineering. Rooted in discourse community theory, such representations present normative tropes of scientific practice that background notions of disciplinarity and obscure people’s lived experience and practice. Drawing on a case study of one woman, a civil and environmental engineer, this article argues for a lifeworld perspective of disciplinary becoming: a perspective that foregrounds notions of disciplinarity, lived experience, and literate practices as constantly mobile and in flux. The study suggests, specifically, that the woman’s work as an engineer cannot be separated from the people with whom she works, or has worked, and that her development as a writer extends beyond typical accounts of disciplinary enculturation. The author concludes by offering implications of this research for studies of disciplinarity and school science.

This article reports on research addressing the role of incident reporting at the workplace as a textual representation of lean management techniques. It draws on text and discourse analysis as well as on ethnographic data, including interviews, recorded interaction, and observations, from two projects on workplace literacy in Sweden: a study in an eldercare facility and a study in a large factory. Analysis of the data set demonstrates striking similarities, both in the way incident reporting texts are structured and worded and in the literacy practices that contextualize them. Dominant characteristics in the texts are the absence of actors and the structured, process-based approach of problems and problem handling. The forms often generate conflicts in the ways workers are asked to textually represent an incident. In this article, we argue that lean thinking has penetrated texts and literacy practices of two considerably different workplaces, and this has a large impact on the way workers are instructed to think and act with regard to problem handling techniques.

Even as deficit model science communication falls out of favor, few studies question how written science communication constructs relationships between science and industry. Here, I investigate how textual microprocesses relate scientific research to industry practice in the Washington State wine industry, helping (or hindering) winemakers and wine grape growers in making research relevant to their work. Critical discourse analysis of a corpus of wine science texts suggests that textual microprocesses continue to enact a deficit paradigm: scientists as knowledge producers and the industry public as knowledge deficient. Through its extension of features of scientific discourse, the industry-oriented literature abstracts research practices from context which could aid in drawing relationships with industry practices. In aggregate, these texts suggest an opportunity to increase research relevance to industry practice by writing the research–industry relationship differently, recontextualizing research in practice.

Rhetorical use of citation is a means of indirectly reaffirming authority while avoiding the appearance of argument. It is therefore an especially useful strategy for people and institutions with compromised public images. This article compares the American Catholic bishops’ written citational patterns in the United States Conference of Catholic Bishops’ presidential year voting guides issued before and after the clerical sexual abuse scandals. To investigate these changing citational strategies, work on entextualization by linguistic anthropologists is integrated with micro-rhetorical methods to provide a socially situated, fine-grained English language analysis of citation within a religious discourse community. Findings suggest that the bishops’ new citational patterns work to obliquely erase the authorial presence of the American bishops, to show deference to the Vatican, and to avoid challenges from lay Catholics. Religious aims are advanced through typographical and grammatical strategies that are specific to written discourse.

As the scope of rhetorical inquiry broadens to cover intersemiotic and intertextual phenomena, scholars are increasingly in need of new, defensible analytic procedures. Several scholars have suggested that methods of discourse analysis could enhance rhetorical criticism. Here, I introduce a discourse-based method that is empirical, delicate, and adaptive to the complexities of intertextual and multimodal rhetoric. Specifically, I argue that rhetorical scholars can productively integrate systemic-functional linguistics, multimodal text analysis, and micro-intertextual comparison. I illustrate how this micro-rhetorical toolkit can be employed to investigate the recontextualization of written political discourse in video journalism.

This article investigates an emerging practice in palliative care: dignity therapy. Dignity therapy is a psychotherapeutic intervention that its proponents assert has clinically significant positive impacts on dying patients. Dignity therapy consists of a physician asking a patient a set of questions about his or her life and returning to the patient with a transcript of the interview. After describing the origins of dignity therapy, the authors use a rhetorical genre studies framework to explore what the dignity interview is doing, how it shapes patients’ responses, and how patients improvise within the dignity interview’s genre ecology. Based on a discourse analysis of the interview protocol and 12 dignity interview transcripts (legacy documents) gathered in two palliative care settings in Canadian hospitals, the findings suggest that these patients appear to be using the material and genre resources (especially eulogistic strategies) associated with dignity therapy to create discursive order out of their life events. This process of genre negotiation may help to explain the positive psychotherapeutic results of dignity therapy.

This article discusses challenges involved in contrastive discourse analysis that emerged while carrying out a follow-up study into a Content and Language Integrated Learning (CLIL) program in Spain. Reversing the focus on English of much contrastive rhetoric work, the study investigates the effect of second-language-English on first-language-Spanish writing. The motivation for this focus and the choice of tools from Systemic Functional Linguistics (SFL) for genre and clause analysis are discussed. Reflecting on the difficulties involved in contrastive discourse analysis, in particular the challenges of comparing texts, it is suggested that contrastive work benefits from a more differentiating analytical method and a more dynamic conception of language. The implications of an influence from English are also considered, with the theses of hybridity and of homogeneity contributing to indicate a role for language awareness work in schools.

Thanks to the recent developments in the theory of academic discourse analysis, it is now increasingly accepted that negotiation of academic knowledge is intimately related to the social practices of academic communities. To underpin this position and to reveal some of the ways this is achieved, this article analyzes a relatively wide spectrum of academic texts (20 research articles, 20 handbook chapters, 20 scholarly textbook chapters, and 20 introductory textbook chapters) in applied linguistics. The authors show here the importance of establishing social relationships in academic arguments, suggest some of the ways this is achieved, and indicate how the social and institutional differences that underlie production and reception of different academic genres influence the ways metadiscourse is shaped in academic communication.

Based on a sample of 22 oncology encounters, this article presents a discourse analysis of positive, neutral, or negative valence in the presentation of three elements of informed consent—purpose, benefits, and risks—in offers to participate in clinical trials. It is found that physicians regularly present these key elements of consent with a positive valence, perhaps blurring the distinction between clinical care and clinical research in trial offers. The authors argue that the rhetoric of trial offers constructs and reflects the complex relationships of two competing ethical frameworks—contemporary bioethics and professional medical ethics—both aimed at governing the discourse of trial offers. The authors consider the status of ethical or unethical persuasion within each framework, proposing what is called the best-option principle as the ethical principle governing trial offers within professional medical ethics.

Text analysis traditions in France and the United States include discourse analysis, critical linguistics, French functional linguistics, Bakhtinian dialogics, and “generous reading.” These frames have not been used, however, in cross-cultural analysis of university student writing. The author presents a study of 250 student texts from French and U.S. introductory university courses, using a methodology for cross-cultural analysis that draws on other French and U.S. methodologies, particularly those using the dialogic utterance as a unit of analysis, but extended by the tools of reprise-modification and textual movement. The results provide a complex picture of university students' writing as a site of social-textual dynamics, resisting more traditional contrastive approaches while reintroducing a focus on the text. The interpretive analysis brought out more commonality than difference; the author hypothesizes that students entering the university share a discourse of learning and negotiation across cultural contexts. The methodology supports cross-cultural analysis beyond “discourses of difference.”

This article presents a rhetorical analysis of a Mexican woman's oral narrative performance using a discourse studies and interactional sociolinguistics framework. The results of the analysis suggest that the discursive practice of the oral narrative and that of academic discourse share certain rhetorical features. These features are (a) the fashioning of an authoritative voice, (b) the presentation of evidence for support of a claim, (c) the allusion to authorities for support of claims, and (d) the reaching of a general statement concerning the significance of the account. Given the parallels drawn out between this particular nonmainstream oral performance and the discourse of the academy, the assumptions concerning the link between form of expression and cognition must be reassessed to better understand the nature of constrative rhetorics, especially as this affects students of nonmainstream linguistic backgrounds in mainstream writing classrooms.

The study examines the development of the registers of academic writing by African American college-level students through style and grammar: indirection inherent in the oral culture of the African American community and the paratactic functions of because. Discourse analysis of 74 samples of academic writing by 20 African American undergraduate students and of 61 samples by a control group showed that first, only African American subjects used indirection; second, paratactic functions of because were significantly more prevalent among African American students than in the control group; and third, among African American students, those from low-income families showed statistically significant higher frequencies of the use of both indirection and paratactic because. A relationship of hierarchy in the uses of indirection and paratactic because was also evident in the data.

Fahnestock and Secor’s “The Rhetoric of Literary Criticism” characterized literary criticism of the 1970s as conservative and self-celebratory. However, although literary theory has since undergone significant change, few rhetorical analyses of recent literary criticism as the preferred genre of a disciplinary discourse community have been conducted. This analysis of 28 articles of literary criticism published between 1999 and 2001 reveals that because of their flexibility, the stasis and special topoi conventions of earlier literary criticism continue to function. However, the shared values assumed in literary criticism have shifted away from a preference for isolated meditation on textual particulars. Instead, criticism is now portrayed as a conversation in which knowledge about literary texts and their historical contexts is socially negotiated and accumulative. Moreover, this scholarly project is frequently assumed to work toward social justice. The article ends with implications for understanding how knowledge is built within disciplinary communities.

Written communication scholarship has shown that successful social change requires discursive stability. This study was designed to investigate how this stability is created. Critical discourse analysis of 30 corporate university articles investigated claims authors made about the expansion of market-based values into contexts of organizational learning and academic higher education. In total, 243 claims were examined for uses of modality, hedging, presupposition, and the progressive aspect. Results claim that articles used modality, hedging, and the progressive aspect to create strategic ambiguity that was resolved ideologically through presuppositions that reflect the assumptions of “the new capitalism.” Results indicate that discursive stability is not solely a semantic issue but may occur pragmatically and syntactically as texts are structured to displace existing knowledge within contested spaces. Results also indicate that a heavy reliance on pragmatic features may characterize technologized texts, texts designed to create social change without input, democratic participation, or consensus building.

This article focuses on supervising professors’ and master’s degree students’ understanding and experiences of supervision practices in a Norwegian university, with focus on differences in text cultures and text norms between and within three academic disciplines. The interview study shows that each discipline is a heterogeneous discourse community with largely unarticulated differences. The findings suggest three supervision models, described as teaching, partnership, and apprenticeship. Dominant trends in supervisory relationships and textual practices are distinguished, and characteristics of each are outlined. Connections are shown between the models supervisors adhere to, the kind of texts they expect from their students, and how they provide feedback. As an example, conflicting attitudes toward exploratory student texts are discussed. The study shows that supervision models and textual expectations are influenced by the disciplinary text cultures in which supervisors and students take part. Finally, some practical implications of the study are suggested.

Critical discourse analysis of a 75,000-word corpus of newspaper articles, editorials, and letters to the editor reveals the presence of a cosmopolitan worldview-frame and its effects on representations of gun owners in the United States. This cosmopolitan worldview, which includes cultural frames of reliance on others, specialization, risk avoidance, and government responsibility for risk reduction, results in the marginalization of gun owners and the silencing of frames and information that would counter it. This study demonstrates that the frames news media adopt in covering contentious social issues can not only silence participants in public debate but hamper efforts to find common ground on those issues. Socially responsible news media should instead explore and report on the variety of frames in play regarding a range of social issues in an effort to educate their audiences and, in so doing, promote public debate.

Taking a social constructionist point of view and drawing on the work in cognitive psychology on situated cognition and expert performances, this study reports on a segment of an ethnography of writing in a workplace setting that reveals the interconnections of discourse community goals, writers' roles, and the socialization process for writers new to a given discourse community. Specifically, the data reveal 15 different writing roles assumed by members of the discourse community that depict a continuum from novice to expert writing behaviors. Writing roles were defined in relation to both the importance to community goals of the text to be written and to the amount of context-specific writing knowledge required to accomplish the task. The study applies the notion of legitimate peripheral participation in a discourse community and creates a framework for conceptualizing a social apprenticeship in writing either in school or nonschool settings.

The issues of authentic context and authoritative ethos are explored through a study of a graduate student learning to write for mathematics within the context of an English for academic purposes (EAP) course. The student faced conflicts about audience, purpose, and content knowledge as she was required to write math texts within what she perceived was an inauthentic context, an English as a second language (ESL) course. She questioned the purpose of the writing tasks as well as why an ESL instructor was teaching her to write for math, and she addressed the conflicts by writing for the instructor's discourse community and expectations, rather than her own, to earn a grade for the course. The text the student created was thus inauthentic within her own discourse community and lacked her voice of authority. These findings question the validity of EAP courses and raise several issues, especially in terms of the transferability of skills from EAP to content courses.

Commentary: When this essay first appeared more than 10 years ago, it built on a small but substantial body of scholarship that declared scientific writing an appropriate field for rhetorical analysis. In the last 10 years, studies of scientific writing for both expert and lay audiences have increased exponentially, drawing on the long-established disciplines of the history and philosophy of science. These newer studies, however, differ widely in approach. Many take the perspective of cultural critique (e.g., the work of Bruno Latour and Stephen Woolgar), whereas others use the tools of discourse analysis (e.g., Greg Myers, M.A.K. Halliday, and J. R. Martin). But, application of rhetorical theory also thrives in the work of John Angus Campbell, Alan Gross, Charles Bazerman, Jean Dietz Moss, Lawrence J. Prelli, Carolyn Miller, and many others. Randy Allen Harris offers a useful introduction to this field in Landmark Essays on Rhetoric in Science (1997). “Accommodating Science” applies ideas from classical rhetoric and techniques of close reading typical of discourse analysis to the question of what happens when scientific reports travel from expert to lay publications. This change in forum causes a shift in genre from forensic to celebratory and a shift in stasis from fact and cause to evaluation and action. These changes in genre, audience, and purpose inevitably affect the material and manner of re-presentation in predictable ways. Two concerns informed this study 10 years ago: the impact of science reporting on public deliberation and the nature of technical and professional writing courses. These concerns have, if anything, increased (e.g., the campaign on global warming), warranting continued scholarly investigation of the gap between the public's right to know and the public's ability to understand.

This article offers a personal view of some developments in science and technology studies that may be important to researchers on writing and to writing teachers. The field has emerged from laboratory studies to engagement with broader issues of power and change. Frameworks developed in the sociology of scientific knowledge have been applied to the analysis of things (not just people and facts), of social boundaries (not just specialist disciplines), and of organizations (not just individual writers). The article draws on approaches from critical discourse analysis to show how we might read noun phrases, clause structure, discourse representation, and discourse practices in terms of this new perspective on texts. Throughout the article, the implications are illustrated with the example of a news article reporting the temporary shutdown of a nuclear power plant.

This article describes a set of metadiscourse functions arising from the use of contrastive and non-contrastive connective expressions in academic argumentation. Moving away from descriptions of connectives solely in terms of textual relations, this study describes interpersonal metadiscourse functions of contrastive and non-contrastive connectives within the presentation of claims and counterclaims in argumentative essays. It is proposed that interpersonal uses of non-contrastive and contrastive connectives mitigate counterclaims and emphasize claims based on the assumed roles and responses of writers and readers in an academic discourse community.

This article argues for an activity-based theory of genre knowledge. Drawing on empirical findings from case study research emphasizing “insider knowledge” and on structuration theory, activity theory, and rhetorical studies, the authors propose five general principles for genre theory: (a) Genres are dynamic forms that mediate between the unique features of individual contexts and the features that recur across contexts; (b) genre knowledge is embedded in communicative activities of daily and professional life and is thus a form of “situated cognition”; (c) genre knowledge embraces both form and content, including a sense of rhetorical appropriateness; (d) the use of genres simultaneously constitutes and reproduces social structures; and (e) genre conventions signal a discourse community's norms, epistemology, ideology, and social ontology.

A“cognitive discourse analysis” was employed to analyze instructions for using a word processor written by eighth-grade students. The approach analyzes text structure in order to specify underlying semantic and conceptual knowledge structures. Our analyses revealed that the written instructions produced by the student writers were deficient in providing a reader with the information necessary for performing the task in two distinct ways. First, the group of students as a whole presented insufficient content information in their texts, particularly with respect to the subprocedures required to use the word processor. Second, the organization of students' texts did not parallel the hierarchical structure of the procedures described. These results suggest the importance of looking at writing from the point of view of the knowledge structures being expressed.

Through the use of case study portraits, this article examines naturally occurring one-to-one writing conference conversations between a ninth-grade English teacher and three students in his class. Suggesting a broadened model of effective writing conference instruction, the article considers composing processes that appear to be privileged in the conference context when different students are learning to write. The focus is on the dialogic nature of markedly contrasting conversations, demonstrating that while dialogue wears many guises and while the give and take between teacher and student can be fleeting and “forgettable,” the conversational context contributes to a deliberative process critical to the process of composing. Methodology for the research on which this article is based drew on ethnographic techniques combined with discourse analysis of writing conference conversation.

Text transmitted electronically through computer-mediated communication networks is an increasingly available yet little documented form of written communication. This article examines the syntactic and stylistic features of an emergent phenomenon called Interactive Written Discourse (IWD) and finds that the concept of “register,” a language variety according to use, helps account for the syntactic reductions and omissions that characterize this historical juxtaposition of text format with real-time and interactive pressures. Similarities with another written register showing surface brevity, the note taking register, are explored. The study is an empirical examination of written communication from a single discourse community, on a single topic, with a single recipient, involving 23 experienced computer users making travel plans with the same travel advisor by exchanging messages through linked computers. The study shows rates of omissions of subject pronouns, copulas, and articles and suggests that IWD is a hybrid, showing features of both spoken and written language. In tracing variable use of conventions such as sentence initial lower case and parentheses, the study shows that norms are gradually emerging. This form of written communication demands study because, as capabilities expand, norms associated with this medium of communication may come to influence or even replace those of more traditional writing styles.

Is “the writer's audience always a fiction,” as Walter Ong contends, even when the writing is not poetry or fiction but scientific prose? To demonstrate the usefulness of Ong's approach to audience for analysts of nonfiction prose and for those who wish to empower student writers, we consider from a reader-response perspective two scientific articles on the same general topic written for the same discourse community in the same year. The authors of the two essays (prestigious scientists) directed their readers into two radically different roles. One makes his readers not only into “conventional” scientists but into willing novices who take note of his presentation but who do not take issue with it; the other creates disciplinary nonconformists, inquistive skeptics who have the perspectives necessary to understand the limits of scientific thought. The analysis elaborates the rhetorical nature of scientific discourse, demonstrates that even within the constraints of the journal article scientists have considerable freedom to exercise choices, and explicates how writers use cues to direct readers into fictional roles.

This article demonstrates the potential of discourse analysis for exploring cognitive processes that occur during writing. Discourse analytic studies and text comprehension studies are reviewed for their contribution to a cognitive process view of writing. Research is reported which combines discourse analysis with on-line pause data to determine how semantic propositions reflect sentence-level planning patterns. Results indicate that decisions regarding predicate relationships are central to sentence production. Some implications for a process model of writing are suggested.