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January 2000

  1. Interactional Conflicts among Audience, Purpose, and Content Knowledge in the Acquisition of Academic Literacy in an EAP Course
    Abstract

    The issues of authentic context and authoritative ethos are explored through a study of a graduate student learning to write for mathematics within the context of an English for academic purposes (EAP) course. The student faced conflicts about audience, purpose, and content knowledge as she was required to write math texts within what she perceived was an inauthentic context, an English as a second language (ESL) course. She questioned the purpose of the writing tasks as well as why an ESL instructor was teaching her to write for math, and she addressed the conflicts by writing for the instructor's discourse community and expectations, rather than her own, to earn a grade for the course. The text the student created was thus inauthentic within her own discourse community and lacked her voice of authority. These findings question the validity of EAP courses and raise several issues, especially in terms of the transferability of skills from EAP to content courses.

    doi:10.1177/0741088300017001002
  2. Review: Revitalizing Romantics, Pragmatics, and Possibilities for Teaching
    Abstract

    Preview this article: Review: Revitalizing Romantics, Pragmatics, and Possibilities for Teaching, Page 1 of 1 < Previous page | Next page > /docserver/preview/fulltext/ce/62/3/collegeenglish1174-1.gif

    doi:10.58680/ce20001174
  3. Revitalizing Romantics, Pragmatics, and Possibilities for Teaching
    doi:10.2307/378940

December 1999

  1. Essays In The Study Of Scientific Discourse: Methods, Practice, And Pedagogy [Book Review]
    doi:10.1109/tpc.1999.807974

October 1999

  1. Book Reviews: Essays in the Study of Scientific Discourse: Methods, Practice, and Pedagogy: The Rhetoric of Science in the Evolution of American Ornithological Discourse
    doi:10.2190/w5ud-q12y-vw2v-3lc1

September 1999

  1. “Blameless at His Coming”: The Discursive Construction of Eschatological Reality in 1 Thessalonians
    Abstract

    This essay argues that in 1 Thessalonians, Paul uses eschatological discourse—language about the end of time—in order to evoke a symbolic world-view in which his readers become God’s elect, living at the end of time and awaiting the sudden, imminent return of Christ from heaven. This self-identification explains their present misfortunes, while at the same time demanding that they fulfill the ethical and moral demands of the Christian faith. More broadly, this essay points to the role that eschatological discourse played within early Christianity in general, suggesting that it formed a central, paradigmatic drama which helped to define ontological and teleological reality for the movement’s adherents.

    doi:10.1353/rht.1999.0001
  2. Supporting deliberative democracy: Pedagogical arts of the contact zone of the electronic public sphere
    Abstract

    I participate in a teaching and learning collaborative called Intercollegiate Electronic Democracy Project (IEDP). The project's goal is to enable students' participation in democratic culture through rhetoric and public writing. Using Internet and Web technology, we inhabit an electronic public sphere where both teaching and learning are collaborative, connecting teachers and students from many institutions across country, and where pedagogy, public issues, and politics intersect. From perspective of rhetoric and composition, IEDP embraces three topics important to our field: computers and writing; public discourse, especially deliberative rhetoric; and multiculturalism, specifically contact-zone theory and pedagogy. This essay elaborates some implications of this nexus. While much of pedagogy I discuss reflects strategies successfully used in IEDP, its implications extend to similar projects that engage students in electronic public sphere. Ever since Mary Louise Pratt challenged teachers to develop pedagogical arts of contact zone (40), many teachers have become more sensitive to multicultural dynamics of their classrooms, and they have begun to chart what Richard E. Miller calls the uncharted realms of teaching and studying in contact zone (407). There have been theoretical projects such as using contact zones as a basis for rethinking and reorganizing English studies (Bizzell); efforts such as those that address challenges posed by asymmetrical power relations in classroom (Miller) and differences in cultural perspectives and values (van Slyck); and investigations of specific contact-zone phenomena such as students' strategies for coping with dominant discourses (Canagarajah) and the politics of style (Lu). These developments signify our ability to respond to multicultural classroom conditions by accommodating educational needs and desires of all students. Nowadays, however, classroom per se is no longer sole site for teaching, learning, writing, and speaking. With growing interest in public discourse and civic participation among students-and with rapidly increasing

    doi:10.1080/07350199909359260
  3. Cynic rhetoric: The ethics and tactics of resistance
    Abstract

    Cynicism is that offers the contemporary reader creative links with an ethical past as well as important legacies of rhetorical tactics.' In particular, a rereading of the Cynics provides an important but overlooked history that harbors some strategic ethical positions for rhetoric.2 In the Cynics we find the possibilities of rhetorical resistance as well as places from which speakers and writers who remain at the margins can launch critique, those minority voices that get silenced under the monolith of majority conversation. This is an important tradition of Cynic rhetoric; it operates from the margins, taking its model from their forced or chosen exile. It foregrounds the political by calling attention to the inequity in both speech and discursive situations. Cynic tactics are impolite and disruptive, for if you are a minority, you have to shout to be heard (Hodge and Mansfield 199). This disperses the centrality of logic in philosophy and by operating by a logic of its own, one that uses parody and satire to question accepted norms (Branham). Cynic uses the body and accounts for desire in constructing its ethics; it is, as Edward P. J. Corbett describes, a closed fist that is at once persuasive and potentially coercive in its ethos of action (99). What distinguishes Cynic from other, more authorized rhetorics is its physicality, its emphasis on the equation of principle, discourse and action, and its blatant disregard for community standards of decorum. The Cynic rhetoric of confrontation is a counterstatement to the of Aristotle that presuppos[es] the 'goods' of order, civility, reason, decorum, and civil... law (Scott and Smith 7). The Cynic rejects decorum by adopting incivility as a means of speaking out on issues of social and political importance to often unwilling audiences. Cynic stages kairotic moments when dissensus, rather than consensus, becomes the goal of the speaker in imploring an audience to self-scrutiny and action. The implications of this counterstatement within the rhetorical are evident in the simple fact that little is known-or left-of the Cynics,3 unless we look to the ways in which incivility and interruption are and have become an effective discursive means to an ethical or political end. Therefore, to understand the Cynics' significance, we need to suspend our support for a of reason and decorum and lend an ear to the rhetorical possibilities of noise.

    doi:10.1080/07350199909359254
  4. Beyond discourse communities: Orthodoxies and the rhetoric of sectarianism
    Abstract

    In Rescuing Discourse of Community, Gregory Clark hinted that pedagogy based on theory of discourse was in a state of crisis. In this article Clark put forward a theory of ethical participation that he believed would rescue attempts characterize writing classrooms as discourse communities. But even as he did so, he acknowledged that pedagogical practices based on rhetoric of discourse can put into motion processes that tend minimize or exclude participation of some people as they establish dominance of others (61). Others shared same concern. Joseph Harris had argued, goals as teachers need not be initiate our students into values and practices of some new community, but offer them chance reflect critically on those discourses (19). Marilyn Cooper warned that discourse may develop static standards, which are then used to determine who is and who is not a member of (204). Mary Louise Pratt characterized them as imaginary utopian communities that do not accurately represent fractured reality (50-51). Carolyn Miller said the domination of communal is a political and rhetorical problem because it seems restrict and control what can be said, what can ever be found persuasive (Rhetoric and Community 86). And Jim W. Corder, who likened discourse tribes, said that being part of such tribes represses individual's own capacities for observation, thus violating private virtues (306). These critics did not actually deny that discourse exist. Most accepted that discourse communities, like Dell Hymes' communities, exist and that they are that share rules for conduct and interpretation of speech (Hymes 54). But assumption that writing classroom constitutes such a community soon became untenable. Meanwhile, study of discourse flourished on another front as researchers investigated disciplinary and professional discourse. As Charlotte Thralls and Nancy Roundy Blyler say, the concept of a discourse community has given researchers a way talk about workplace writing in both industrial and academic settings (8). Among those doing such work, Greg Myers analyzed

    doi:10.1080/07350199909359261
  5. Interrogating the Boundaries of Discourse in a Creative Writing Class: Politicizing the Parameters of the Permissible
    doi:10.2307/358963

August 1999

  1. Ciceronian Rhetoric in Italy, 1260-1350
    Abstract

    Abstract: The later thirteenth and early fourteenth centuries in Italy saw a marked new interest in the study of Ciceronian rhetorical theory, in both Latin and vernacular contexts. This reflects the increasing prominence within the civic culture of the Italian communes of practices of oral and adversarial rhetoric which the dominant instrument of rhetorical instruction in this period, the ars dictaminis, was ill-equipped to teach. While the utility of the strategies of argument taught by Roman rhetorical theory was widely recognised in this period, the ethical attitudes implicit in that theory represented a challenge to prevailing Christian constructions of the moral decorum of speech. Classical rhetorical theory may thus be seen to have constituted a destabilising presence within late medieval ethical discourse: a situation which presisted, to some extent, even after the political and cultural changes of the later Trecento had displaced rhetoric in Italy from a primary to a secondary, literary and educational, role.

    doi:10.1525/rh.1999.17.3.239
  2. “If Anything is Odd, Inappropriate, Confusing, or Boring, It’s Probably Important”: The Emergence of Inclusive Acedemic Literacy through English Classroom Discussion Practices
    Abstract

    Describes the role of class discussion and a teacher’s particular discourse moves in the development of an inclusive learning culture in a high school English literature course with a rigorous academic curriculum. Focuses on how the teacher transformed previously tracked gifted and talented and general students’ understandings of what counted as being a reader while negotiating collaboration.

    doi:10.58680/rte19991685

July 1999

  1. Technical Writing in Seventeenth-Century England: The Flowering of a Tradition
    Abstract

    English technical writing clearly emerged during the Renaissance and the first decades of printing, but during the 1641–1700 period technical writing gained credibility and prestige. It was a valued tool for achieving the utilitarian ends of an age in which practical goals were valued more than aesthetic ones. Technical writing can be found in a range of disciplines, such as agriculture, medicine, science, as well as the major English trades and crafts. As a valued form of discourse, it illuminates the world of work in seventeenth-century England and the problems faced by the early experimenters of the Royal Society who sought to use science to solve major human, military, and economic problems while seeking to expand understanding of nature. Studying technical writing of this period allows us to track the continued development of technical writing as a distinct form of discourse.

    doi:10.2190/0et6-4v6n-kwle-xje1
  2. Storytelling in a Central Bank: The Role of Narrative in the Creation and Use of Specialized Economic Knowledge
    Abstract

    Drawing on an extended ethnographic study of the textual practices of economists at the Bank of Canada, this article looks at narrative construction as a communal process of corporate knowledge making. Employing theories of narrative, genre, and distributed cognition as a conceptual frame, the article traces three stages in the development of a narrative known in the bank as the monetary-policy story. Evolving across a number of written genres, this symbolic representation functions as an important site of intersubjectivity among the institution's economists. In its final form, the narrative serves the bank's executives as a shared cognitive and rhetorical resource for making decisions about monetary policy and communicating these decisions to the Canadian public. This account of knowledge making at the Bank of Canada may be useful as a heuristic for researchers studying the dynamics of discourse in other professional settings.

    doi:10.1177/105065199901300302
  3. On Scientific Narrative: Stories of Light by Newton and Einstein
    Abstract

    Despite the prevailing assumption that narrative and scientific discourse are incompatible genres, in this article the authors show that scientific texts typically follow a narrative pattern. This simple observation that narrative and scientific texts are similar is not all that surprising when we recognize that scientific discourse, like all narratives, describes what happened and what it meant. Indeed, scientific texts are almost always accounts of scientists' experiences in reality. After developing a vocabulary of narrative, the authors analyze the works of Newton and Einstein, using narrative analysis to illuminate scientific texts as stories.

    doi:10.1177/105065199901300306

June 1999

  1. Taming Democracy: Models of Political Rhetoric in Democratic Athens by Harvey Yunis
    Abstract

    Short Reviews Harvey Yunis, Taming Democracy: Models of Political Rhetoric in Democratic Athens (Ithaca, NY: Cornell University Press, 1996) xv + 316pp. In methodological reflections written near the end of his career (and published in English translation as On Interpretation), the German classicist August Boeckh articulated a number of hermeneutic principles, including two very simple dicta. First, a good interpretation will explain as much of the text as possible. And, second, a good interpretation will make the text compelling on the terms of its own time. Judged on these two criteria, Taming Democracy by Harvey Yunis offers a very good interpretation of Plato on political rhetoric. Though Plato is not the only subject of Taming Democracy, he is at the center of this study of models of political rhetoric in democratic Athens: a study that runs from the theatrical responses to the Peloponnesian War of Aristophanes and Euripides, to Thucydides' self-conscious history, to Plato's evolving views, to Demosthenes' oratorical resistance to Philip of Macedon's imperial encroachments. As an interpreter of Plato on rhetoric, Yunis immediately stands out for his willingness to move beyond the two-piece puzzle posed by the Gorgias and the Phaedrus. To his interpretations of these essential dialogues Yunis adds some reflections on the Apology and the Republic and, in a nearly unprecedented move, a detailed assessment of the rhetorical theory implied by the "persuasive preambles" Plato introduces in his Laws. Looking at this larger set enables Yunis to conclude, "The philosophical distance that Plato has traveled from the bitter rejection of rhetoric in the Gorgias to the creation of a new rhetorical genre of legal-political discourse in the Laws is immense" (p. 235). Yunis then makes this philosophical journey historically compelling by setting it against the rise and fall and rise of the 331 332 RHETORICA Athenian empire. Yunis suggests that Athens' democracy depended in subtle ways on its imperial ambitions. The navy that gave the masses, the poorer classes, an important civic role to play also built for Athens an empire. And that empire brought revenues to Athens, revenues that provided the livelihoods for many of these poorer citizens. Thus, domestic harmony in Athens depended on foreign hegemony, even tyranny. Taming Democracy is an analysis of late fifth and early-mid fourth century thinkers who, like Plato, felt compelled to address the political questions raised by Athens' imperial history. "Athens' miserable defeat in the Peloponnesian War invited a réévaluation of its democracy in general and democratic rhetoric in particular" (p. 32). Their answers, according to Yunis, hinged on whether they believed that rhetoric could be instructive, whether they thought the rhetores—the most accomplished speakers in the assembly—could tame the demos, the public, by teaching it to deliberate wisely through mass political discourse. In Thucydides' work Pericles is presented as the exemplary rhetor because he had the ability and the moral will to teach the Athenians as he led them. The rhetores who arose after Pericles lacked his abilities and his character. They pandered to the Athenians' worst impulses and thus, Thucydides implies, led Athens to its ruin. The Gorgias, Yunis argues, is Plato's response to Thucydides' portrayal of Pericles. Unlike Thucydides who gloried in Athens' power, Plato regarded Athens' imperial ambitions as inherently corrupting. The Gorgias is set in Athens at its zenith; but the characters and historical references of this dialogue about rhetoric and power serve to remind the alert reader that the city will soon be led, by a speech, into the disastrous folly of the Sicilian expedition and, thereby, to the collapse of its empire. This is an extraordinarily provocative book. It is not without its weaknesses, however. First, though other scholars have acknowledged the echoes and parallels between the two authors, they have stopped short of the suggestion that Plato "read" Thucydides. Yunis needs to provide additional warrants for his more assertive position. Second, Yunis actually overlooks one supporting line of evidence in this regard: the paradoxical place of shame in Thucydides and its prominence in the Gorgias. Third, Reviews 333 Yunis distorts the Phaedrus by bending it too harshly to his thesis. The setting of the dialogue and the focal relationship of the...

    doi:10.1353/rht.1999.0008
  2. Reason and Rhetoric in the Philosophy of Hobbes by Quentin Skinner
    Abstract

    Reviews 341 Quentin Skinner, Reason and Rhetoric in the Philosophy of Hobbes, (Cambridge: Cambridge University Press, 1996) xvi + 477 pp. More than one historian has criticized the "history of ideas" approach: too many ideas and not enough history. Over the past twenty years, Quentin Skinner, along with fellow historians John Dunn and J. G. A. Pocock, has attempted to correct this methodological bias by developing a contextualist approach to history. The result has been a new approach to the history of ideas and a growing body of scholarship that foregrounds rhetoric as both an intellectual tradition and as a method by which to study ideas in history. In his first major work, the two volume The Foundations of Modern Political Thought, (1978), Skinner began his analysis with an account of how the study of rhetoric in the Italian universities gave rise to the Republican civic ideology that would be so important in the political and religious revolutions in Europe (and America) between 1500 and 1800. In his latest book, Reason and Rhetoric in the Philosophy of Hobbes, Skinner continues these inquiries and proposes a revisionist reading of Hobbes's civic and moral philosophy; one that positions it squarely within the humanist tradition of education in Renaissance England. Historians have previously understood Hobbes's intellectual development as paralleling the larger shift from humanism to science in seventeenth century European intellectual culture. Hobbes's earlier works, including his translations of Thucydides's Histories (1629) and his abridgment of Aristotle's Art of Rhetoric (1637), evidence his humanist phase. However, like Descartes and other philosophers looking for epistemological certainty in the seventeenth century, Hobbes loses faith in the humanistic rhetorical training of his youth and applies geometrical models to moral reasoning in his Elements ofLaw and De Give, both published in the early 1640s. Skinner argues that beginning about 1650, however, Hobbes began to doubt the possibility of constructing a science of virtue and vice. Contemplating the Leviathan, Hobbes began to ask himself, "If the findings of civil science possess no inherent power to convince, how can we hope to empower them?" (p. 351). This was, of course, the same question that 342 RHETORICA classical and Renaissance rhetoricians had addressed. Hobbes found the answer to this question, Skinner contends, in rhetoricians such as Cicero and Quintilian who had argued that the dictates of ratio, or demonstrative moral reasoning, needed to be empowered by the "moving force of eloquentia" (p. 351). Thus, in the Leviathan (1651) Hobbes returned to the humanist training of his youth, arguing that eloquence is an indispensable partner to reason in the maintenance of the commonwealth. Skinner divides his book into two parts: "Classical Eloquence in Renaissance England" and "Hobbes and the Idea of a Civil Science." The first part, which can stand on its own, exhaustively reconstructs the place of classical rhetoric in the Tudor education of Hobbes's youth. The second part situates the development of Hobbes's philosophical thought in the educational context of English humanism delineated in the first part, examining Hobbes's initial enthusiasm for, later rejection of, and ultimate return to both the values and strategies of humanist rhetoric. Even if historians are not as interested in the second half of the book, Skinner has provided a great service to those interested in both classical and Renaissance rhetoric by surveying "the teaching of rhetoric in the grammar schools...and more broadly the place of the ars rhetorica in Tudor political argument" (p. 211). Historians of rhetoric in all periods will also be interested in Skinner's historiographical approach. Along with Pocock and Dunn, Skinner's work defines a specific approach to the history of ideas, known as "Cambridge contextualism," which he summarizes as "trying to place [historical] texts within [historical] contexts...to identify what their authors were doing in writing them" (p. 7). Following the lead of Ludwig Wittengenstein and later speech act theorists like John Austin, Skinner and other Cambridge contextualists separate the locutionary (propositional) and illocutionary (rhetorical) dimensions of language. They argue that to situate a text in context and understand its historical meaning, historians need to examine not only the sense and reference of words—what the author is saying—but...

    doi:10.1353/rht.1999.0012
  3. Ciceronian Rhetoric in Italy, 1260–1350
    Abstract

    The later thirteenth and early fourteenth centuries in Italy saw a marked new interest in the study of Ciceronian rhetorical theory, in both Latin and vernacular contexts. This reflects the increasing prominence within the civic culture of the Italian communes of practices of oral and adversarial rhetoric which the dominant instrument of rhetorical instruction in this period, the ars dictaminis, was ill-equipped to teach. While the utility of the strategies of argument taught by Roman rhetorical theory was widely recognised in this period, the ethical attitudes implicit in that theory represented a challenge to prevailing Christian constructions of the moral decorum of speech. Classical rhetorical theory may thus be seen to have constituted a destabilising presence within late medieval ethical discourse: a situation which presisted, to some extent, even after the political and cultural changes of the later Trecento had displaced rhetoric in Italy from a primary to a secondary, literary and educational, role.

    doi:10.1353/rht.1999.0005
  4. Rhetoric Reclaimed: Aristotle and the Liberal Arts Tradition by Janet M. Atwill
    Abstract

    Reviews 333 Yunis distorts the Phaedrus by bending it too harshly to his thesis. The setting of the dialogue and the focal relationship of the lovers both argue, in my view, against an endorsement of political discourse. Yunis' suggestion that the demos can be treated as having a single soul and, thus, as subject to the dialogue's rhetorical psychology strikes me as akin to pious efforts to allegorize The Song of Solomon. Nevertheless, by interpreting Plato in the dramatic political context of his time, Yunis succeeds in making Plato's dialogues on rhetoric more compelling objects of study for our time. I recommend the book highly. MICHAEL SVOBODA The Pennsylvania State University Janet M. Atwill, Rhetoric Reclaimed: Aristotle and the Liberal Arts Tradition (Ithaca: Cornell University Press, 1998) 265pp. Following Achilles' death near the end of the Trojan War, the chieftains held a debate to determine whether Odysseus or Ajax should win his armor. Ajax claimed the armor based not only on his legendary strength, but on his strength of character, his steadfast loyalty, bravery and self-control in battle. He was governed by a proper sense of shame and honor, corresponding to a code of behavior that guaranteed the propriety of his actions. Odysseus, by contrast, used shameless tricks and deceptions to defeat his enemies, even allowing his slaves to beat him so that, dressed in rags, he could sneak behind the walls of Troy, accomplishing in one night what the entire Achaean army couldn't accomplish in ten years. He makes the weaker appear to be the stronger. Odysseus wins the armor, for good or ill, but the contest represented by constant Ajax and wily Odysseus would continue to saturate ancient Greek public discourse. Are skills at trickery, deception and craft to be valued for their effectiveness, or despised for their dangers? Ought rhetoric to reproduce stable, normative subjects governed by traditional conventions of 334 RHETORICA conduct (like Ajax)? Or does it rather teach crafty arts of social intervention through cunning self-reformation answerable only to the specific exigencies of context and advantage (like Odysseus)? In Rhetoric Reclaimed, Margaret Atwill challenges us to rethink the question of techne, not only in terms of Greek rhetoric, but in terms of contemporary liberal arts education. For Atwill, the liberal arts tradition has long been committed to reproducing normative subjects defined in terms of a universal human "nature", in terms of a foundationalist faith in objective knowledge, and of a reductive scale of value whose end is the acquisition of knowledge. These models of subjectivity, knowledge and value, argues Atwill, coalesce to form what is now termed "the humanities", whose business "is not so much the dissemination of knowledge or competencies as it is the production of a particular 'kind' of subject" (p. 18). This educational paradigm naturalizes the contingent, universalizes the particular, and privatizes the public: claims by now familiar to students of various current postmoderisms. But despite its deformation into a theoretical discipline by scholars like Plato and, later, Grimaldi and Cope, rhetoric was always more than just a tool for normative subject formation. It was in the hands of Protagoras, Isocrates and Aristotle a productive art (a techne) of "seizing the advantage", of social and political intervention, of creating possibilities and transforming existing social structures (a la Odysseus). Atwill's goal is to rethink current classroom goals and methods within the humanities by "reclaiming" rhetoric; to ask "What forums are available and what must be invented to enable the kind of political agency that was once the primary aim of rhetorical instruction?" (p. 210). In her approach to this question, Atwill discusses a wide variety of texts, from Hesiod to Aristotle, unpacking the meaning of techne and rhetoric's place as productive art within that tradition. Atwill develops terms like techne in important ways, but avoids connecting the discussion to related terms (like metis—cunning intelligence, hexis, or habitus all terms used by Bourdieu, upon whom she relies). She does not pursue the important subjectivity/knowledge/value equation with which she Reviews 335 begins. And she never fully answers the question posed by the structure of the book. How does a revised understanding of rhetoric as an...

    doi:10.1353/rht.1999.0009
  5. Setting the discourse community: Tasks and assessment for the new technical communication service course
    Abstract

    This article argues for a social perspective of the new technical communication service course, a conclusion supported by several premises: the technical communication profession wants and needs accountability, accountability is demonstrated by evaluation, assessment requires that we define literacy, evaluating technical communication literacy requires portfolio evaluation, portfolio assessment supports the social perspective of learning, and the social construction concepts imply teaching strategies. The argument proceeds from a case study that demonstrates reliability, stability, and validity in its technical communication service course assessment, tasks, and instructor community. This article demonstrates that portfolios can help us both conceptualize and evaluate the new technical communication service course.

    doi:10.1080/10572259909364666
  6. From page to stage: How theories of genre and situated learning help introduce engineering students to discipline‐specific communication
    Abstract

    This article describes a discipline‐specific communication course for engineering students offered by a Canadian university. The pedagogy of this course is based on North American theories of genre and theories of situated learning. In keeping with these theories, the course provides a context in which students acquire rhetorical skills and strategies necessary to integrate into a discipline‐specific discourse community. The authors argue that such a pedagogical approach can be used to design communication courses tailored to the needs of any discipline if the following three key conditions are met: assignments are connected to subject matter courses, a dialogic environment is provided, and the nature of assignments allows students to build on their learning experiences in the course.

    doi:10.1080/10572259909364670

May 1999

  1. The Shared Discourse of the Networked Computer Classroom
    Abstract

    Argues that networked classrooms offer a number of opportunities for effective writing instruction. Argues that shared discourse in the networked-computer classroom has three levels forming a continuum of interactivity: students sending messages “at,” “to,” and “between” each other. Offers classroom examples of each level of discourse.

    doi:10.58680/tetyc19991840
  2. A Rhetorical Stance on the Archives of Civic Action
    Abstract

    Contextualizes the rhetorical archive and moves beyond composition to the traditions of civic discourse, classical rhetorical theory, and moral philosophy. Wonders what kind of archive of actual historical practices would enable rhetoricians to confirm or qualify the existence of a genuine tradition of civic discourse.

    doi:10.58680/ce19991139

April 1999

  1. Using Corporate Lore to Create Boundaries in the Workplace
    Abstract

    In the workplace setting professionals use language to create boundaries of exclusion and inclusion, using the discourses of their professions and of specific workplace domain. Some boundaries are marked by formal tests—directed memos, posted notices, stamps that read “For Your Eyes Only.” Less overt forms, and arguably more effective, are specific rhetorical devices relying on knowledge of the corporate and professional culture. People are included or excluded from such cultures by their knowledge and ability to manipulate professional fables and folklore, historical data, workplace experience narratives, and practical knowledge. These discourse practices can be used to promote solidarity and positively strengthen professional cultures, but they can also be used to obstruct communication and to create social fragmentation in the workplace. This article examines some examples of discourse practices among managers and employees in the customer service department of a large manufacturing firm, and shows how knowledge of the ways that language can both include and exclude people from cultural groups in the worksite can help professional communicators facilitate more effective and responsible communication practices in workplace settings.

    doi:10.2190/v68v-9g1c-5mw1-780d

March 1999

  1. Using genre theory to teach students engineering lab report writing: a collaborative approach
    Abstract

    Beginning Electrical and Computer Engineering (ECE) students often have difficulty learning the genre of lab report writing. This difficulty can be alleviated through genre theory strategies and research, which writing center consultants, for example, can use to focus on the specific form and content of engineering writing, which then can be taught to students in a writing center environment. Genre theory provides a means (1) for humanities writing center consultants to learn specific characteristics about engineering writing, (2) for interdisciplinary collaboration between writing professionals and engineers to take place, and (3) for students to have increased opportunities to learn the discourse of their field. All of these benefits are enhanced by discipline-specific writing programs that support and facilitate them. In addition, the collaboration provides a stimulating, fluid, creative environment in which to discuss engineering writing, an environment which reflects the changing needs of engineering education as a result of technological advancements. As technology continues to influence engineering education, prompting evolutions in both technical and communication skills and knowledge, genre theory and interdisciplinary collaboration will continue to gain importance as strategies for initiating students into the communication demands of their field. The discussion focuses on the integration of genre theory with writing instruction in the ECE Department at the University of South Carolina. This integration stimulated interaction among ECE faculty, composition and rhetoric faculty and students, and ECE students.

    doi:10.1109/47.749363
  2. Rhétorique spéculative par Pascal Quignard
    Abstract

    Reviews 227 political pessimism of Cicero's late letters is rhetorically defined, I would argue, as a failure in the discourse of the courts and the senate; thus it is not simply the melancholy of the collapse of the Roman republic, but Cicero's description, rhetorically sensitive, that Vico has appropriated. Finally, Goetsch's book should, perhaps, not be judged as a contribution to the history of rhetoric, but as an idiosyncratic use of the history of rhetoric to give an account of a major Early Modem figure who has fared badly in the standard histories of philosophy, dominated by the philosophical dévotion to methods of logical rigor. It is to Goetsch's credit as a historian of philosophy that he regards a sympathetic reading of the rhetorical tradition as essential to his task. And, to his great credit, Goetsch did not take the "rhetorical turn" of much contemporary inquiry, which tends, using the mantra "form is content", to ignore the "content" of the rhetorical tradition in favor if identifying piecemeal formal figurative tactics, a reading of the text reduced to a list of tropes. Nancy S. Struever Johns Hopkins University Pascal Quignard, Rhétorique spéculative (Paris: Calmann-Lévy, 1995) 218pp. Ce livre fort savant n'est pas un "ouvrage à caractère scientifique": au lieu de bibliographie, notes et index, on n'y trouvera qu'allusions, sous-entendus et masques. Cela ne veut pas direqu'il n'intéresse pas l'historien de la rhétorique. Au Contraire, cet ouvrage à caractère littéraire—mais pour Pascal Quignard le littéraire n'est autre que la rhétorique écrite—intéresse à la fois l'histoire, la philosophie et la modernité de la rhétorique. Car c'est à la fois l'inventaire, la Défense et l'Illustration de cette "tradition lettrée anti-philosophique qui court sur toute l'histoire occidentale dès l'invention de la philosophie", "tradition ancienne, marginale, récalcitrante, persécutée, pour laquelle la lettre du langage doit 228 RHETORICA être prise à la littera" et que l'auteur nomme "rhétorique spéculative". Philosophe de formation, Pascal Quignard (né en 1948) n'est pas un universitaire, mais un musicien, un romancier et un essayiste, d'une grande originalité dans les trois domaines, surtout les deux derniers, en sorte qu'il est le plus difficile à classer des auteurs français contemporains; la meilleure approximation serait de l'inclure dans la mouvance post­ moderne, comme le fait une thèse récente.3 Certainement, il préférerait être considéré comme ante-moderne: n'a-t-il pas un jour, inversant le mot de Stendhal, souhaité être lu au XVIIe siècle? Violoncelliste et spécialiste de musique baroque, il est aussi l'auteur de plusieurs romans—dont Tous les Matins du Monde, que le cinéma a rendu particulièrement célèbre. Ayant "toujours aimé les choses désavouées", il a traduit YAlexandra de Lycophron et écrit une étude sur la Délie de Maurice Scève,4 deux œuvres réputées particulièrement hermétiques. C'est peut-être ce goût pour les temps et les œuvres restés en marge de l'Histoire qui l'a conduit d'abord à évoquer l'atmosphère de l'Antiquité tardive dans une œuvre de fiction, Les Tablettes de buis d'Apronenia Avitia, puis à traduire et à étudier l'étonnant rhéteur du Ier siècle Albusius Silus,5 enfin à inventer le courant qui donne son titre à l'ouvrage dont nous rendons compte ici. Rhétorique spéculative forme avec La haine de la musique, paru ultétieurement, un nouvel ensemble de Petits Traités, genre de prédilection imaginé par Pascal Quignard: il en avait précédemment publié cinquante-six,6 beaucoup (par exemple Un lipogramme d'Appius Claudius ou Longin) sinon tous relevant déjà de la rhétorique spéculative. L'ouvrage dont nous rendons compte comprend, outre un Minuscule traité sur les Petits traités d'un intérêt anecdotique, cinq Traités: Fronton, La langue latine, De deo abscondito, Sur Johann Wolfgang von Goethe, Gradus. Les trois premiers seront les plus intéressants pour...

    doi:10.1353/rht.1999.0021
  3. De Pictura Veterum Libri Tres (Roterodami 1694): Edition, traduction et commentaire du livre I per Franciscus Junius
    Abstract

    220 RHETORICA la religión. El estudio ofrece un minucioso análisis de las obras más importantes de la época, en el que queda de manifiesto la notable influencia del ramismo en Inglaterra. Por último, se realiza una reflexión sobre el supuesto carácter ramista de la Methodica adumbratio Ethicae, de William Temple (1555—1627), mostrando que el autor inglés, influido por la intransigencia metodológica del ramismo, desarrolla un esquema sobre la ética que responde a las instancias de claridad y concisión típicas de la metodología ramista, por lo que se separa en mayor medida que sus contemporáneos del modelo aristotélico, pero no llega a desarrollar plenamente su intento de realizar una ética ramista alejada del pensamiento tradicional. Estamos ante un trabajo interesante, en definitiva, que explica con claridad el papel que tuvo el ramismo en el desarrollo de la cultura de la sociedad burguesa moderna. En este sentido, y pesar de su fugacidad, las teorías de Ramus representan el reflejo de una época de transición entre el antiguo feudalismo y el naciente sistema capitalista. A mi modo de ver, el mérito del trabajo no sólo reside en ayudar a esclarecer las particularidades del método ramista, sino también en relacionar la aparición y evolución del ramismo con las circunstancias históricas y sociales que lo determinan, así como en ofrecer un detallado panorama del pensamiento ramista en Inglaterra. ALFONSO MARTÍN JIMÉNEZ Universidad de Valladolid Franciscus Junius, De Pictura Veterum Libri Très (Roterodami 1694): Edition, traduction et commentaire du livre I, par Colette Nativel (Genève: Librairie Droz, 1996) pp. 725; ill. Franciscus Junius (1571-1677), son of the distinguished Protestant theologian Franciscus Junius (1545-1602), has been fortunate in recent years. His De Pictura veterum, first published in 1637, was given a sumptuous and expensive edition ($240.00) in 1991 for the University of California Press by Keith Aldrich, Reviews 221 Philipp Fehl, and Raina Fehl. Their two handsomely produced volumes (418 and 611 pages, respectively) included Junius's slightly revised text of The Painting of the Ancients in his own English translation (1638), together with the Catalogus Architectorum and other artificers from the second, expanded Latin edition (1694) in Aldrich's translation. With ample notes and extensive indices, this editorial trio set standards which one imagined could hardly be excelled. But now Colette Nativel has started to produce an even more elaborate edition. Her first volume, running to over 700 pages, is devoted to Book One, which constitutes about a quarter of Junius's text. She gives a brief introduction (8 pages), situating De pictura veterum in the tradition of classical rhetoric: then follows a detailed and lavishly illustrated biography of Junius (61 pages), and an illuminating account the book's evolution and reception (24 pages). The text itself is presented on facing pages, French and Latin (292 pages), with an extraordinary amount of annotation. For the Latin text notes indicate the hundreds of additional passages (many of them quotations from classical treatises) added in the 1694 edition. The translation pages add notes identifying all of Junius's quotations, with extensive quotations in Greek and Latin. One can only admire both the editor's diligence and the publisher's devotion to scholarly standards in producing such a meticulous and costly-to-print apparatus. As if this were not enough, Dr. Nativel then adds a commentary section, running to 183 closely-printed pages, an extensive bibliography (96 pages), and Index locorum and an Index nominum. All students of rhetoric and art theory are deeply indebted to the editor for this magnificent edition, the introduction concisely shows just how "cet ars pingendi puise sa pensée dans Pars dicendi" (p.15), drawing on the richness of ancient treatises on rhetoric just at those points where analogies were made between discourse and image: "C'est un detour de comparaisons où les arts visuels servent de référents aux arts de la parole que Junius trouve ses théories picturales. Il élabore sa réflexion suivant un double procès: tantôt, il se contente d'utiliser la comparaison qu il rencontre...

    doi:10.1353/rht.1999.0019
  4. Arguing the Apocalypse: A Theory of Millennial Rhetoric by Stephen D. O’Leary
    Abstract

    Reviews 233 plutôt: parce que rhéteur) en musicien: les idées sont des thèmes, les sujets sont des instruments. Pierre-Louis Malosse Stephen D. O'Leary, Arguing the Apocalypse: A Theory of Millennial Rhetoric (New York: Oxford University Press, 1994, ix + 314 pp. Endings, like beginnings, have always fascinated us; thus, speculative accounts of the world's beginning (etiologies) and its ending (eschatologies) have engendered controversial philosophies and gripping narratives. As we approach the end of a millenium, eschatological speculation can only be expected to increase; and thus, Arguing the Apocalypse is a timely contribution to rhetorical history and rhetorical theory. It is also broadly interdisciplinary, carefully researched, and intelligently written. The book's author, Stephen O'Leary, studied comparative religion at Harvard before going on to graduate work in Communication Studies at Northwestern; this book is a revision of his dissertation, and it is marked by the influence of both its director (argumentation theorist Tom Goodnight) and one of its readers (Bernard McGinn, a historian of medieval theology). With a few exceptions, the author has purged his book of the stylistic residues of the much despised "dissertation" genre. Nevertheless, as in Umberto Eco's The Name of the Rose, the first ninety pages will test the readers' mettle; only if they are able to wade through the complexities of the theory will they earn their just reward: two rhetorical histories that are fascinating (and at times, even "page-turners"). Yet there are those first ninety pages. Chapter 1 begins by defining apocalypse—a subset of eschatological discourse that "makes manifest a vision of ultimate destiny, rendering immediate to human audiences the ultimate End of the cosmos in the Last Judgment" (pp. 5-6). Given the powerful appeal of such discourse through the ages, the author suspects that rhetorical theory will be useful in showing how it has shaped human 234 RHETORICA thought and action within particular cultural milieux. Chapter 2 sets out three important topoi of apocalyptic discourse: time, evil, and authority. These topoi are ripe for rhetorical analysis, since they involve not only the intellect but the whole person. O'Leary provides thumbnail sketches of the typical accounts of these three topoi, suggesting that apocalyptic discourse attempts to address certain aporiae that have been left by such accounts. In chapter 3, O'Leary develops the dramatic frames of comedy and tragedy, through which he will view various apocalyptic movements. Traditional Christian eschatology, he argues, accented the comic frame by emphasizing God's complete sovereignty in bringing about the end of time; the divine plan is inscrutible, and we can neither predict the end nor bring it about. But this view still acknowledged an identifiable end, in which evil and time would be no more; and this created the rhetorical space for a "tragic" apocalyptic eschatology, in which God brings the world to a catastrophic close (an event that will be survived only by those who know what to look for, and when to look). "Once an audience has accepted the eschatological argument that evil will be both eliminated and justified in the Last Judgment...their experience of evil will create a hope and expectation for this Judgment that still requires satisfaction" (p. 81). Thus, in apocalyptic rhetoric, "the evils of the present day are pyramided into a structure of cosmic significance" (p. 83). This arouses ever more eager anticipation of the consummation of history. Apocalyptic rhetoric thus tends to be enormously persuasive in the short term. While often blithely dismissed as the ranting of fanatics, it has mobilized thousands, indeed millions, of adherents—a claim that O'Leary will demonstrate in the historical sketches that fill most of the remainder of the book. The next four chapters examine two of the most important apocalyptic movements in the United States. Chapter 4 chronicles William Miller's rise from obscure farmer, to sought-after lecturer, to religious figurehead, to discredited prophet; the chapter also shows why Millerism should be analyzed as a rhetorical movement. In chapter 5, O'Leary examines the particular forms of Millerite argument, showing why they were found persuasive by certain auditors. Chapter 6 jumps ahead some more than a century, examining the more...

    doi:10.1353/rht.1999.0022
  5. Myths about instrumental discourse: A response to Robert R. Johnson
    Abstract

    Abstract of the original article Robert R. Johnson's “Complicating Technology: Interdesciplinary Method, the Burden of Comprehension, and the Ethical Space of the Technical Communicator,” published in the Winter 1998 issue of TCQ, points out that there is much for technical communicators to learn from the burgeoning field of technology studies. Technical communicators, however, have an obligation to exercise patience as they enter this arena of study. Using interdisciplinary theory, this article argues that technical communication must assume the “burden of comprehension”: the responsibility of understanding the ideologies, contexts, values, and histories of those disciplines from which we borrow before we begin using their methods and research findings. Three disciplines of technology study—history, sociology, and philosophy—are examined to investigate how these disciplines approach technology. The article concludes with speculation on how technical communicators, by virtue of their entrance into this interdisciplinary arena, might refashion both their practical roles and the scope of their ethical responsibilities.

    doi:10.1080/10572259909364661
  6. Pirates, seducers, wronged heirs, poison cups, cruel husbands, and other calamities: The Roman school declamations and critical pedagogy
    Abstract

    Since classical times, rhetorical education has been concerned with training in the civic functions of discourse-with young people to talk about public issues responsibly and articulately. And unsurprisingly, those who study and teach rhetoric have often faced public scrutiny and have been compelled to defend their pedagogical and philosophical views. One current battle over the public function of rhetorical education centers on the politically charged writing pedagogies that emerged in our discipline during the early 1990s. These approaches, commonly dubbed radical teaching or teaching, and whose most prominent advocates include James Berlin (Rhetoric), Patricia Bizzell (Academic), Susan Jarratt (Feminism), and Mary Louise Pratt (Arts), reject the notion that college writing courses should be ideologically neutral spaces dedicated to nurturing students' individual expression. Rather, these scholars hold, rhetorical instruction should prepare to deal critically with the arguments they encounter in the dominant culture and empower them to produce texts that resist those values. And thus, they argue, writing instructors have an obligation to cultivate in an appreciation for progressive political values, a sensitivity to injustice, and an ability to debate divisive issues-skills best developed through confrontational classroom exchanges. The range of practices these scholars advocate includes asking to engage with texts written from perspectives vastly different from their own (Bizzell, Academic 283-84), to debate heated questions in class (Jarratt 118-19), and to adopt a critical stanceoften the teacher's own-toward mainstream ideologies (Berlin, Rhetoric 3637). Yet despite its lofty goals, critical has faced criticism on multiple grounds. Opponents like Maxine Hairston decry the very goals of such pedagogy, charging that it puts dogma before diversity, politics before craft, ideology before critical thinking, and the social goals of the teacher before the educational needs of the students (Diversity 180). More recently, Stephen

    doi:10.1080/07350199909359247

February 1999

  1. The Construction of Issues: Pleading Theory and Practice, Relevance in Pragmatics, and the Confrontation Stage in the Pragma-Dialectical Theory of Argumentation
    doi:10.1023/a:1007742425789
  2. James A. Herrick, The Radical Rhetoric of the English Deists: The Discourse of Skepticism, 1680–1750
    doi:10.1023/a:1007792927396

January 1999

  1. Configuring Listserv, configuring discourse
    doi:10.1016/s8755-4615(99)00017-1
  2. Objects of Study in Situated Literacy: The Role of Representations in Moving from Data to Explanation
    Abstract

    This article treats the representations that are studied in situated literacy and an associated methodological approach based on semantic analysis that characterizes the representations in a systematic and principled manner. Application of the method is illustrated for four situated literacy examples: (a) mother-child word-naming games, (b) children's story writing, (c) journalistic writing, and (d) technical writing. The description of representations that is obtained constitutes an explanation of the literacy actions in that it reveals cultural, social, and cognitive influences on these actions.

    doi:10.1177/0741088399016001004
  3. The Human Rhetorical Potential
    Abstract

    This article explores the possible grounds for a research program in cognitive rhetoric that aims to forge a tight link between the structures of meaning and structures of brain, body, and world. In section one, I outline a theory of human meaning-making in terms of pragmatic, epistemic, and symbolic actions as they relate to the principles of intentionality, projection, publicity, and materiality. In section two, I consider recent global theories of mind and brain to assess the theory's neurological plausibility. The common link between these two sections is the phrase, “tombstone technology,” taken from the voice-over narration from a television show about plane crashes. I first analyze this construction in terms of its effects on attention, value, categorization, and memory; I then use it to speculate on the neurophysiological processes subtending our ability to use symbolic resources to make inferences and decisions. I conclude with some suggestions for future research in discourse production and comprehension.

    doi:10.1177/0741088399016001005
  4. Identifying Writing Strategies Through Text Analysis
    Abstract

    A structural analysis of an explanatory text written by a 12-year-old pupil is discussed to demonstrate how the PISA technique (the Procedures for Incremental Structural Analysis; Sanders & Van Wijk, 1996a) may contribute to the understanding of conceptual processes in writing. First, the validity of PISA is supported by showing that the hierarchical text structure corresponds with the (idiosyncratic) punctuation conventions of the writer. Then, it is explained how the writer's strategies and procedures can be reconstructed from the text structure. Evidence for the validity of these inferred cognitive plans is obtained from the distribution within the text of spelling errors, language errors, and self-corrections. Finally, the generalizability of these results is discussed together with the desirability of combining this off-line method with on-line techniques such as pause measurements.

    doi:10.1177/0741088399016001003

December 1998

  1. The Power of Discourse: An Introduction to Discourse Analysis
    Abstract

    Contents: Preface. General Introduction. Part I: The Process of Discourse. The Context of Discourse. The Language of Discourse. Part II: Discourse in Use. The Discourse of Education. The Discourse of Medicine. The Discourse of Law. The Discourse of News Media. The Discourse of Literature.

    doi:10.2307/358523

October 1998

  1. The Role of Burke's Four Master Tropes in Scientific Expression
    Abstract

    The role of literary and rhetorical tropes in scientific discourse is frequently overlooked, largely because “rhetoric” and “science” seem to be incompatible modes of expression. However, if we look closely at scientific explanations—especially those designed to inform a general public—we find that they are as reliant on, if not more so, than more “subjective” forms of public discourse. In A Grammar of Motive, Kenneth Burke posits that all forms of discourse rely heavily on the “four master tropes” of metaphor, metonymy, synecdoche, and irony to express ideas, and science is not an exception. This article outlines the processes behind the four master tropes and demonstrates instances where these tropes occur in the expression of scientific concepts found in such fields as biology, physics, and even mathematics. The purpose is to show that, contrary to what many members of the scientific (and lay) community suppose, rhetorical and literary tropes are necessary components to a linguistic understanding of complex scientific concepts; that such tropes do not hinder our understanding, but are in fact necessary to it.

    doi:10.2190/bm93-7y2g-bug4-bggy
  2. The Daguerreotype and the Rhetoric of Photographic Technology
    Abstract

    Although many excellent histories of photography and its invention exist, few focus on the rhetoric employed in debates over scientific priority and the romantic construct of nature as the active agent in photographic processes. This article surveys the range and complexity of rhetorical claims made for the first practical photographic process, daguerreotypy. It presents a rereading of the standard and romanticized history of the invention, defines the daguerreotype as a made object and cultural artifact with its own supratextual rhetoric, and presents examples from the discourse of 1839-1860 that show how daguerreotypes were argued to be simultaneously equal to, superior to, and inferior to natural human perceptions and representations.

    doi:10.1177/1050651998012004001
  3. Legitimacy, Authority, and Community in Electronic Support Groups
    Abstract

    In electronic support groups, people use Internet-based electronic text communication to discuss personal problems or disorders with others who share common circumstances. Although their discussions exist only in the electronic medium, these groups can be viewed usefully as discourse communities. The authors draw on what is known about two other popular sources of help—face-to-face self-help groups and self-help books—to frame the rhetorical challenges faced by members of electronic support groups. The authors then compare the discourse of electronic support groups with that of electronic hobby groups to demonstrate that the two sets differ in terms of the rhetorical behavior of their participants. The authors analyze messages to determine how members establish legitimacy and authority in their texts and how message exchange gives rise to group identity and a sense of community. Our observations indicate that although some discourse characteristics and some rhetorical features are common to all the electronic groups we studied, others are unique to the special requirements of electronic support groups.

    doi:10.1177/0741088398015004003

September 1998

  1. Political Rhetoric, Power, and Renaissance Women ed. by Carole Levin and Patricia R. Sullivan
    Abstract

    Reviews 441 discrepancy between ideal simplicity and actual practice, as for instance among the Byzantine iconoclasts who were also patrons of secular art. At the least, this study on the tensions between modes of discourse suggests interesting directions for further study. Jameela Lares University ofSouthern Mississippi Carole Levin and Patricia R. Sullivan eds, Political Rhetoric, Power, and Renaissance Women, (Albany, N.Y.: State University of New York Press, 1995) xiv + 293 pp. This is a collection of essays by different authors on women who either wrote against, or were victimized by, misogynists. It closes where it begins, with Carole Levin and Patricia Sullivan associating Hillary Clinton and four queens: Isabel, Catherine de Médicis, Elizabeth I and Mary II (pp. 7, 275-81). It is a connection made in other papers, but here it is supported by another between the Republican Rev. Pat Robertson and John Knox (pp. 4-5). Where these title essays are destined to be short-lived, the critical essays sandwiched between vary enormously in subject and approach, are learned, and bear re-reading. But as there is no apparent theme to the entire book, and the organization is simply chronological, I try to group the material here into meaningful clusters. Only Jane Donaworth, choosing examples from Madelaine de Scudéry, Margaret Cavendish, Margaret Fell, Bathusa Reginald Makin, and Mary Astell, especially in Part 2 of A Serious Proposal to the Ladies (1697), deals with the call for a revival of classical rhetorical education for women. Throughout the rest of this book "rhetoric" has other meanings. Daniel Kempton explores how Christine de Pizan teaches women to survive male oppression by 'dissimulation' or hypocrisy in Cité des Dames (1405) and Trésor de la Cité Des Dames. "Rhetoric" means "cant" or "slander" in the demonising of Anne Boleyn that Retha Wamicke describes; in the reiteration of allusions to women as breeding stock that Jo Eldrige Carney identifies in Shakespeare s Henry VIII; and in the representation of women as commodities to 442 RHETORICA be bought, sold, won or lost in the wagers of Puritan Whigs that Arlen Feldwick produces multiple examples of in the royalist Margaret Cavendish's comedies. In balancing the accusations of promiscuousness leveled by Jacobites against Mary II, or eulogies by her supporters, W. M. Spellman urges rejection of conventional seventeenth-century biographical material in order to reassess Mary's active political role in episcopal appointments. There are three essays on Elizabeth I. Ilona Bell contrasts de Feria's and de Quadra's accounts of Elizabeth's "rhetoric of courtship", comparing "Camden's retrospective vision of the virgin queen" (pp. 61, 77). Lena Cowen Orlin collects examples of Elizabeth's "spousal trope", of her "fictional motherhood" of her state and nobles, and her "trope of royal kinship" towards a "figurative family of European sovereigns" (pp. 89-95). Dennis Moore places Henry Howard's unpublished "Dutiful Defence of the Lawful Regiment of Women" (1590) into the context both of other defenses of female rule, and attacks upon it. Elaine Kruse compares propaganda against Hillary Clinton with that used against Catherine de Medicis after the 1572 massacre at Paris, and Marie Antoinette, all vilified on the grounds that they control power. And Elizabeth Mazola sees in Anne Askew's semiautobiographical Examinations her "larger project to educate her accusers about their epistemological faults" (p. 164). In the remaining essays the focus is not on rhetoric so much as on women and politics. Gwynne Kennedy describes Margaret Cavendish's reformist intentions in the History of the Life, Reign and Death of Edward II, where Cavendish repeatedly urges better government in practice rather than rebellion. The fly in the ointment is the Queen's vindictively cruel streak that manifests itself after she gains power: a "rhetorical marginalisation" that ' calls attention to...a disjunction in Isabel's characterization". There is also a separate note on Cavendish's authorship. And finally, Carole Levin describes two case histories of impersonation, the claim by Mary Boynton to be the daughter of Henry VIII and of Anne Burnell to be daughter of Philip II, reviewing the unfortunate consequences waiting those who almost talk their way into power. Although this book is in the SUNY series...

    doi:10.1353/rht.1998.0008
  2. Speaking for the Polis: Isocrates’ Rhetorical Education by Takis Poulakos
    Abstract

    436 RHETORICA Takis Poulakos, Speakingfor the Polis: Isocrates' Rhetorical Education (Columbia, SC: University of South Carolina Press, 1997), xii +128 pp. Two ambiguities in Takis Poulakos's title provide a synopsis of the themes developed in this slim volume. In Isocrates' time and practice rhetoric was becoming domesticated; by performing classroom exercises students learned the art of speaking for—and not to—the polls. The rhetorical education designated as "Isocrates'" denotes both the rhetorical education Isocrates received and, Poulakos emphasizes, gleaned for himself; and the rhetorical education he crafted for his students. Perhaps the most innovative thesis advanced in Poulakos's re-reading of Isocrates' model speeches and teaching methods is the claim that the Athens Isocrates speaks for was moving away from an an elite, often xenophobic, hegemonic self conception at the end of Pericles' era and toward an acceptance of its diversity, and its need to negotiate with rather than conquer its neighbors. "Isocrates attempted to close the gap separating individual and collective interests as well as the gap separating Athenian and allied interests" (p. 53). Although Pericles' speechwriters were almost all foreigners, they crafted a discourse of Athenian superiority and homogeneity. Isocrates, the native Athenian, developed a curriculum based on assuming difference and thereby the necessity of creating commonality through training in character, agency, political, and social reform. In this, Poulakos locates Isocrates as a synthesizer of earlier divergent and often hostile rhetorical traditions, represented by Gorgias, Protagoras, and Plato. Poulakos traces the growing conceptualization of logos, oikos (as a domestic model for the city and for its discourse), agency, eloquence, reflection, deliberation, and education itself. These common places of Athenian speeches are preserved in Isocrates' speeches. As with Pericles' oration but with perhaps more deliberateness, each of Isocrates' speeches is a handbook of how to make a speech: once committed to memory each of the set themes and stock oppositions would transmit rhetoric about rhetoric and education about education to successive generations, transmitting a common language to an increasingly diverse Reviews 437 culture. Reversing the usual emphasis on the uniformity of classical rhetorical culture, Poulakos's discussions provide ample food for thought, and a number of contentions that readers will quarrel with, such as the claim that for Isocrates rhetoric resumes the role Plato had dreamed for it: "instruction in philosophy" (p. 9). The use of Greek is inconsistently accompanied by translations and transliterations, creating a sense that this is only half written for the Greekless reader. In the general project of reclaiming Isocrates as much more than a hack, Poulakos's work joins that of Kathleen Welch and others in reminding us that neither philosophy nor classics have been particularly kind to rhetoric. C. Jan Swearingen Texas A&M University David Roochnik, Of Art and Wisdom: Plato's Understanding of Techne (University Park: Pennsylvania State University Press, 1996) xii + 300 pp. Roochnik claims that the conventional view of Plato's texts that link techne with moral knowledge must be modified. According to Roochnik, moral knowledge cannot be analogous to techne without insurmountable logical problems resulting. Roochnik reads many of Socrates' arguments in Plato's early texts as proving that wisdom cannot be rendered technical. Because wisdom is not a techne, Plato wrote dialogues rather than technical treatises to illustrate the performance of nontechnical wisdom. The book is organized into four lengthy chapters accompanied by four useful appendices. Chapter one provides a thorough examination of the preplatonic meanings of techne in Homer, Solon, Aeschylus, Sophocles, the Hippocratic writings, Gorgias, Isocrates, and Anaximenes of Lampsacus. The chapter culminates with an examination of the rhetorical techne of the sophists to illustrate the claim that the sophists believe that moral knowledge could be taught as a techne. I note in passing that in his analysis Roochnik accepts the conventional accounts of the rhetorical technai of the sophists that Thomas Cole and I have been doing ...

    doi:10.1353/rht.1998.0005
  3. Rhetoric and Political Culture in Nineteenth-Century America by Thomas W. Benson
    Abstract

    Reviews 447 Thomas W. Benson, Rhetoric and Political Culture in NineteenthCentury America (East Lansing: Michigan State University Press, 1997) 200 pp. This collection of essays developed out of the third biennial conference on Public Address that was held in 1992. The contributors range from scholars such as Edwin Black who helped define modern rhetorical criticism to critics who are working to adapt rhetorical criticism to broader trends in contemporary critical theory. The respect paid to "old historicist" examination of individual orators is balanced by "new historicist" attempts to situate individual agency within the social construction of discursive practices. Thomas Benson characterizes the collection as a "a series of close textual readings of significant texts in American rhetoric, inquiring into the text, the context, the influence of pervasive rhetorical forms and genres, the intentions of the speaker, the response of the audience, and the role of the critic" (p. xiii). However, the works that he has brought together often challenge the assumption that critics determine significance by looking into texts and outside to contexts to discover the intentions of authors and the responses of auditors. For this and other reasons, this collection should be read not only by those who specialize in the "art of public address" but also by others outside communications departments who are interested in revitalizing the civic orientation of rhetoric and composition. The contributors engage in critical dialogues that give the book a coherence and richness that is too often lacking in collections of isolated essays. After a foreword by James Andrews and an equally brief preface by Thomas Benson, Edwin Black's essay, "The Aesthetics of Rhetoric, American Style", introduces a theme that echoes throughout the collection and resounds in Robert Hariman's concluding "Afterword: Relocating the Art of the Public Address". Black calls for attending to the aesthetic dimension of rhetoric by distinguishing two aesthetic modalities: "a dispositional or structural aesthetic that is associated with a rhetoric of power, and a stylistic or textural aesthetic that is associated with a rhetoric of character" (p. 4). Black's essay is followed by four pairs of essays: James Farrell and Stephen Browne on Daniel Webster's Eulogy to Adams and Jefferson, John 448 RHETORICA Lucaites and James Jasinski on Frederick Douglas's "What to the Slave is the Fourth of July?", Martha Solomon Watson and David Henry on the "Declaration of Sentiments" from the 1833 American Anti-Slavery Society and the 1848 Seneca Falls Women's Rights Convention, and Michael Leff and Maurice Charland on appropriations of Lincoln in works by Henry Grady, Frederick Douglass, and Jane Adams. The second contributors respond to the methods of their predecessors to develop and often provocative discussion of critical assumptions and modes of interpretation. These exchanges broaden the significance of the explications themselves, especially for readers who are interested in assessing the state of the art in research on public discourse. Such an assessment is offered in the concluding "Afterword: Relocating the Art of Public Address" by Robert Hariman. According to Hariman, research on public address has interdisciplinary significance because "public performances" provide an insider's perspective on discursive structures in action (pp. 164-5). Hariman characterizes the tension between "the traditional study of oratory and modern communications studies" as leading to a current "standoff between a neoclassical revival and an appropriation of poststructuralism" (p. 166). He insightfully explores the limitation and potentials of each perspective and then argues that both could be enriched by an attention to "persuasive artistry" that accommodated a "hermeneutics of fragmentation" as well as a concern for "civic memory" (pp. 166-171). By complicating rather than resolving the conflicts among his predecessors, Hariman's conclusion provides a rich context for rereading their explications and considering their broader significance. Research on the arts of public address gains in significance as distinctions between public and private and aesthetics and rhetorics are being reconfigured across the academy. This collection should provide a useful point of reference for mapping and advancing those interdisciplinary trends. Thomas Miller University ofArizona ...

    doi:10.1353/rht.1998.0011
  4. Christian Plain Style: The Evolution of a Spiritual Ideal by Peter Auksi
    Abstract

    Reviews 439 scrutiny, it is the search itself that Plato portrays as exemplifying the life of philosophy. Roochnik says he is motivated, in part, by the belief that Plato's dialogues "can benefit us in these hypertechnical times" (p. xii). How Plato's writings can benefit us in this regard is unclear, though he appears unsettled by the rise of postmodernism nee rhetoric. Roochnik notes that "philosophy v. rhetoric is a fundamental dispute" that animates the entire book (p. 181). According to Roochnik, rhetoric is not a techne, rhetoric is distinct from philosophy, and Socrates was rhetorical but not a rhetorician. In sum, book offers a marvelously clear and thorough explication of the platonic case against rhetoric with which most readers of this journal are probably all too familiar. Edward Schiappa University ofMinnesota Peter Auksi, Christian Plain Style: The Evolution of a Spiritual Ideal (Montreal:McGill-Queen's University Press, 1995). Professor Auksi contends that there has been no broad study ■z of the Christian plain style in the West, and he proposes to fill the gap by tracing this stylistic ideal from its prehistory in classical rhetoric, through its biblical beginnings, its foundations in Paul and Augustine, its treatment by church fathers, and its fortunes in the middle ages to its culmination in the English Reformation, and particularly the seventeenth century. Such an ambitious study is indeed needed, and Auksi's text at least moves in the direction of its goal. Auksi's overall claim, made in his title and at intervals throughout, is that simplicity "evolves" as an ideal in Christian art, and particularly in Christian discourse. His numerous examples, however, demonstrate just the opposite. Rather than proving causal links between venous stages of an evolution record, Auksi shows that all the theorists ultimately derive their authority from Christ, Paul, and Augustine. It is the example of Christ, the statements in the Pauline epistles and De doctrina Christiana to which Auksi's theorists always return. Even the terms 440 RHETORICA he employs suggest the recursiveness of their enterprise: "renewal or reform" (p. 178), "return ad fontes" (p. 238), "restored or recovered" (p. 268). They also return to a finite number of scriptural commonplaces about the proper employment of classical rhetoric, likening it to the spoils of Egypt refashioned to godly use by the Israelites or to the captive heathen woman who may be married once her head is shaven and her nails pared. Christian plain style proves to be a changeless ideal which is constantly being rediscovered rather than a mutation in the history of rhetoric That there are no dinosaurs in this fossil record other than Christ, Paul, and Augustine is worth noting. Auksi's study unfortunately is compromised by its historical vagueness or even inaccuracy. In spite of the wide readership intended by his broad study, he provides little information as to the particular historical situations of various texts. Thus, for instance, he mentions the Byzantine iconoclastic controversies without any overall framework of dates of parties (pp. 84-86). Indeed, historical figures are inconsistently introduced. We hear for instance of Thomas of Celano (p. 107), but not when he lived nor why his account of Francis of Assisi is important. Throughout, examples are cited in no observable order, as when John Wilkins's late preaching manual is introduced before William Perkins's, albeit "the first and best" (pp. 289, 296). Auksi's terminology also sometimes ignores historical realities. The vexed term "puritan" goes undefined, and is often used either as if it represented a denomination separate but equal to the established Church of England, although there was but one church through the early 1640s in which many "puritans" were also "Anglicans", or as an unexamined synonym for the more enthusiastic sects, as the term was sometimes used at the time. But one asks an historical study to distinguish polemical labels from actual loyalties. Indeed, Auksi's occasional readiness to take his sources at face value leads him to some rather startling factual errors. He says, for instance, that Robert of Melun (f. 1150) "understands Plato's style" (pp. 100-101), when only a translated portion of the Timaeus was available to him. Auksi does however provide...

    doi:10.1353/rht.1998.0007
  5. Comparative Rhetoric: An Historical and Crosscultural Introduction by George Kennedy
    Abstract

    Short Reviews George Kennedy, Comparative Rhetoric: An Historical and Crosscultural Introduction (New York: Oxford University Press, 1998). Comparative rhetoric, the study of rhetoric across different cultural traditions, is a potentially rich, extremely challenging, and thus, largely untouched area of study. Anyone reviewing George Kennedy's book on this subject must begin by commending him for his scholarly dedication and, even more, his courage, in venturing into such a demanding subject. As he describes it in his prologue, comparative rhetoric involves using comparison to identify the universals and the particulars in various rhetorical traditions, and then formulating "a General Theory of Rhetoric that will apply in all societies", with concepts and terms applicable across cultures. Kennedy construes the object of this inquiry equally broadly, defining rhetoric as "a form of energy that drives and is imparted to communication". But Kennedy's comparative rhetoric very quickly becomes something much less ambitious. Kennedy gives pride of place to the terminology and theories of Western rhetoric, not just as a heuristically convenient starting point, but also as the limit of his inquiry. From Kennedy's perspective, the project is one of "test[ingj the applicability of Western rhetorical concepts outside the West" (p. 5). Specifically, to what extent can the rhetorical terminology of the Greco-Roman tradition describe the practices of other traditions? Kennedy makes two highly questionable methodological choices as he pursues this question. First, he rules out serious consideration of rhetorical terms and systems developed by other cultures, even as a categorization of their own practices, on the grounds that they are "unfamiliar" and their use would be "confusing" to the reader. Second, he refuses to explore the 431 432 RHETORICA possibility that Greco-Roman terms or concepts might be rooted in particular presuppositions that are not widely shared across cultures. With these two moves Kennedy has erased the most obvious sources of checks on, correction of, and resistance to his readings of these cultures. The "testing" of Greco-Roman rhetoric is reduced to a simple identification of similarities and differences; as Kennedy puts it, "I see no objection to the use of Western terminology to describe parts of a non-Westem discourse where these are clearly present" (p. 236). This is comparison with no methodological safeguards, and thus no struggle against such ever-present dangers of cross-cultural work as unreflective projection, forced comparison, and unexamined ethnocentrism. Caveat lector. The reader might be surprised to find that the first half of this book, titled "Rhetoric in Societies without Writing", begins with communication in animal societies. This reflects Kennedy's desire to ground rhetoric, not merely in human nature, but in nature itself; "[tjhe existence of elements of invention, arrangement, style, memory, and delivery in animal communication suggest that they are all natural parts of rhetoric" (p. 220). Kennedy then turns to speculation about the origins of human language, as a bridge to his discussion of rhetorical practices and terms in various non­ literate societies. The organizational principle here is developmental, for Kennedy believes that Australian aboriginal culture may allow us to see more clearly our (rhetorical) closeness to the animals, and also preserves the early stages of human rhetorical development. The objections to this kind of developmental theorizing have been voiced so often elsewhere that I see no need to reiterate them here. The second half of the book, titled "Rhetoric in Early Literate Cultures", starts with the Ancient Near East, moves to Classical China, then to India, and ends where it all began, with Classical Greece and Rome. In each chapter Kennedy introduces the culture's rhetorical practices, concepts, and theorizings, analyzes some representative examples of oratory or literary composition, and provides references and a bibliography. It is in these introductions to other literatures and the accompanying reference lists that I see one of the greatest values of Kennedy's book. These individual chapters will doubtless be Reviews 433 the starting points for quite some time for those interested in other rhetorical traditions. Although Kennedy validates these traditions by placing them under the aegis of Greco-Roman rhetoric, this still constitutes a step forward in our study of world rhetorics, and we can be grateful to him for taking this...

    doi:10.1353/rht.1998.0003
  6. The rhetoric of embodiment
    Abstract

    T his paper deals with the embodiment in Cicero's De Oratore of a particular rhetorical method. The method is referred to by the Romans as controversia and by the Sophists before them as antilogic and involves the conduct of argument by placing two or more opposing claims in juxtaposition. I will argue that instead of discussing controversia in a formal manner, by abstracting its general nature and detailing its logical parts (diaeresis), Cicero chooses to dramatize controversia in order to transcend abstract principles and allow his students direct access to argument in action. In a word, Cicero chooses to perform the subject, and in so doing to give substance or body to theory and pedagogy. In the process, he also pursues his own most cherished philosophical objective, which is to bring res and verba, the thing and the word into synthesis. I will further suggest that the rhetoric of embodiment which Cicero develops in De Oratore is replete with interesting pedagogical implications. Like much of Cicero's published work, De Oratore was intended to serve as a model for imitation by others (see Axer 59). In this case, the text models both a particular set of rhetorical principles and a distinctive pedagogical stance for teaching them. I am particularly interested in what the pedagogy of De Oratore has to say to us today about an appropriate approach to the teaching of argumentation.' But before I begin with Cicero, De Oratore, antilogic, controversia, and the rhetoric of embodiment, I would go back even further in history, from Rome to the eastern Mediterranean, from the eloquence of Cicero to the arguments of Odysseus, that other man famous for dealing with contention (Odyssey 1.2). You will recall that when Odysseus leaves Calypso after seven years as a captive on her paradisal island, he sails away on a log raft which breaks up in a large storm sent by Poseidon. When it looks as though he is doomed to drown, he laments that all he has accomplished on his way home will perish with him. Would that I had died on the fields of Troy, he cries, where all my deeds would have been noted, praised, and preserved (5.306-12). What Odysseus is concerned with here is his kleos: his fame, honor, stature, renown, that standard heroic obsession that one's reputation will ring out under heaven (8.74f; cf. Thalmann 60-69). Instead of a life of adventure marked by kleos, however, Odysseus in Book V is faced with death at sea, a death unmarked and lonely (5.312). What is notable for us in this episode is that kleos appears only to exist in the reports on one's life; i.e. it requires discourse to give it substance, enough substance to transcend the event itself. Consequently, when Odysseus arrives on land and is taken by Nausikaa to the Phaiakian court, he acts the part of a poet as well as a hero (11.68-69) by recounting his adventures and in the process giving form to his kleos. Discursive enactment, therefore, becomes the only way in which the unforgettable experi-

    doi:10.1080/02773949809391129
  7. Rhetorical criticism of public discourse on the internet: Theoretical implications
    Abstract

    The Internet and access to it have grown exponentially in the past three years. Georgia Tech's Graphic, Visualization, and Usability Center reports that, since January 1994 when its first survey of Internet users was conducted, the Internet has grown from 1250 servers to over one million servers. There are over thirty million users of the Internet in the United States alone (Graphic, Visualization, and Usability Center). The versatility of the medium has increased along with its size, as the addition of Java technology and other features has increased the dynamism and interactivity of Web sites and as conveyance via television has increased access. Mass communications scholars and our colleagues in interpersonal, organizational, and small group communication have been studying computer-mediated communication [CMC] for some time. Mass communications researchers have been concerned with a number of questions-how First Amendment protections and intellectual and property rights transfer from print to CMC; what factors play a role in attracting audiences to Internet sites; what strategies can be used to determine accuracy of information on the Internet; and so forth (McChesney; Morris and Ogan; Reeves and Nass). Interpersonal communication researchers have studied the development and maintenance of relationships online (Walther; Parks and Floyd), while small group researchers have examined the dynamics of group process in computer-mediated environments (Savicki, Lingenfelter, and Kelley; Rafaeli and Sudweeks). In addition to these, there have been many other forms of communication research studying Internet discourse and interaction. But rhetorical critics and theorists are latecomers to the scene. There are many possible reasons for this. Many humanists have been slow to take up interest in discourse in electronic environments, perhaps because they suspect that critical work and critical theory will need to be changed to suit the new communication environments, and this is true because in a hypertext environment, author, audience, and text are dispersed. While such dispersion can and does occur in other modalities, computer-mediated discourse is particularly prone to it. The function of the author as originator of a message can be suppressed in groupauthored, disguised, or anonymous Internet postings. As I will show later, identifying the nature and reactions of audiences is made more difficult in computer-mediated environments. And when text becomes hypertext, the text itself is dispersed and assimilated and loses its stability. As Ted Friedman (73) noted,

    doi:10.1080/02773949809391131
  8. Composition’s Imagined Geographies: The Politics of Space in the Frontier, City, and Cyberspace
    Abstract

    My purpose here is to [use] concepts from postmodern geography to explore how spaces and places are socially produced through discourse and how these constructed spaces can then deny their connections to material reality or mask material conditions. (Reynolds 13-14).

    doi:10.58680/ccc19981314
  9. Electronic Discourse: Linguistic Individuals in Virtual Space
    doi:10.2307/358363
  10. A Rhetoric of Electronic Communities
    Abstract

    This study examines theoretical conceptions of community and how current communitarian theories either explain or are challenged by the emergence of electronic discussion groups in the computer-mediated communication (CMC) medium. It is a study of the power to monitor what is said, to authorize who may speak, and even to determine what is and is not knowable within the context of discourse communities and, furthermore, seeks to test the claim that CMC may serve as an agency for communal change by enabling the formation of resisting subjectivities. A poststructuralist analysis of approaches to "community" is used to show how communitarian theories are often caught in a binary between subjectivities which are able to resist interpellation into a community by appealing to universals outside the community versus subjectivities which are forced to accommodate the discursive practices of the community because they are constituted by it. In order to better understand the process of subject formation within communities, the discursive practices of an electronic discussion group known as PURTOPOI are examined. Utilizing observations based on the examination of PURTOPOI and using insights from feminist standpoint theory, this project ultimately argues for a revised view of subjectivity within discourse communities. It is impossible to avoid the discursive practices of particular communities; yet, resistance and conflict are, paradoxically, required to maintain group unity. Thus, communities are both unified and sites of struggle. Communities are never unities because as soon as they become unified, as soon as they realize total consensus, they cease to function as communities; there's no communication within them any longer so that the forces which bind their members together into a community are gone. Thus, there can never be a community which is completely successful in forcing its members to accommodate its discursive practices, nor can there ever be a community which is completely without hegemony. Both resistance and accommodation must be present in order for there to be a community. This calls into question the claim that CMC may serve as an agency for communal change by enabling the formation of resisting subjectivities because it suggests that CMC is too indebted to the discursive practices of other established media to produce radical new subjectivities.

    doi:10.2307/358367