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December 1997

  1. Writing Technology: Studies in the Materiality of Literacy
    Abstract

    Contents: Preface. Part I: Writing in the Material World. The Technology Question. Technology Studies. Part II: The Role of Technology in the Cognition of Literacy. Reading On-Line. Materiality and Thinking: The Effects of Computer Technology on Writers' Planning. Text Sense and Writers' Materially Based Representations of Text. Part III: The Social and Cultural Construction of Literacy Tools. Social Dynamics, or Scientific Truth, or Sheer Human Cussedness: Design Decisions in the Evolution of a User Interface. Constructing Technology Through Discourse with Ann George. Part IV: Conclusions and Future Inquiry. Historicizing Technology. Theorizing Technology.

    doi:10.2307/358463
  2. The Constructivist Metaphor: Reading, Writing, and the Making of Meaning
    Abstract

    he Metaphor of Constructivism Remembering Bartlett Understanding as Construction Other Metaphors: Structuralism, Poststructuralism, and Deconstruction Composing as Construction Discourse Synthesis: Four Studies Textual Transformations in Written Discourse Authoring Identity Constructive Criticism References Name Index Subject Index

    doi:10.2307/358470

November 1997

  1. Reconstructing Interactive Argumentative Discourse
    doi:10.1023/a:1007799305146

October 1997

  1. Tense Choices in Citations
    Abstract

    Examines tense, aspect, and voice choices in the reporting verbs in a corpus of research articles from the "Journal of Psychosomatic Medicine." Investigates how such choices correlate with other syntactic elements in the citations, as well as with the discourse functions of the citations in their contexts.

    doi:10.58680/rte19973888
  2. Experimenting at Home: Writing for the Nineteenth-Century Domestic Workplace
    Abstract

    This article examines selected texts by Ellen Swallow Richards, a nineteenth-century scientist who wrote for a variety of audiences. Her audience awareness anticipates modem technical communication practices and alerts us to examine gender, class, and other social issues in historical documents as well as current pragmatic discourse.

    doi:10.1207/s15427625tcq0604_1
  3. Selection of Technical Communication Concepts for Integration into an Accounting Information Systems Course: A WAC Case Study
    Abstract

    A project in writing-across-the curriculum was launched within a nationally ranked baccalaureate degree program in accountancy at a Boston area college. The project team, which comprised faculty from accountancy and technical communication, attempted to integrate technical communication skills, principally writing, into an accounting information systems course. To improve student writing in this way, the team had to determine what kinds of writing activities would successfully introduce accounting students to the discourse of their profession, and had to select, from all the communication skills that might be taught, only those that should be taught to complement the specialized content of the accounting information systems course. The team's collaborative process produced three critical planning decisions that greatly simplified the integration: 1) establishing Joseph Juran's TQM notion of fitness-for-use for evaluating the quality of student communications; 2) selecting only those forms of communication used in the profession's discourse community in assignments; and 3) teaching only those communication skills that support and enrich the principal technical skills taught in the accounting course. This strategy demonstrates that communication skills can be integrated within a technical course so as to enhance the students' understanding of technical content while improving the students' proficiency in written communication.

    doi:10.1207/s15427625tcq0604_2
  4. Rethinking Genre in School and Society: An Activity Theory Analysis
    Abstract

    The relation between writing in formal schooling and writing in other social practices is a central problem in writing research (e.g., critical pedagogy, writing in nonacademic settings, cognition in variable social contexts). How do macro-level social and political structures (forces) affect micro-level literate actions in classrooms and vice versa? To address these questions, the author synthesizes Yrjö Engeström's systems version of Vygotskian cultural-historical activity theory with Charles Bazerman's theory of genre systems. The author suggests that this synthesis extends Bakhtinian dialogic theory by providing a broader unit of analysis than text-as-discourse, wider levels of analysis than the dyad, and an expanded theory of dialectic. By tracing the intertextual relations among disciplinary and educational genre systems, through the boundary of classroom genre systems, one can construct a model of ways classroom writing is linked to writing in wider social practices and rethink such issues as agency, task representation, and assessment.

    doi:10.1177/0741088397014004004
  5. A Reevaluation of the Uniqueness of Japanese Written Discourse: Implications for Contrastive Rhetoric
    Abstract

    According to contrastive rhetoric research, Japanese expository prose is characterized by a classical style (ki-sho-ten-ketsu), reader responsibility, and an inductive style with a sudden topic shift. It is claimed that English readers have difficulty comprehending texts written by Japanese writers because of such culturally unique conventions. This article challenges these hypotheses concerning the uniqueness of Japanese texts. It argues that previous studies tend to view language and culture as exotic and static rather than dynamic, and overgeneralize the cultural characteristics from a few specific examples. Also, these characterizations of Japanese written discourse can be challenged by multiple interpretations of ki-sho-ten-ketsu offered by composition specialists in Japan and the linguistic and educational influences from the West on the development of modern Japanese since the mid-19th century. This article suggests that researchers and writing teachers should be wary of stereotyping cultural conventions of writing.

    doi:10.1177/0741088397014004002
  6. Text Organization by Bilingual Writers: Clause Structure as a Reflection of Discourse Structure
    Abstract

    This article compares essays written in Spanish and English by bilingual writers whose prior formal academic writing instruction has been only in English. The authors describe both writers' discourse-organizational and clause-combining strategies, showing that one writer's organizational structure reflects explicit planning, whereas the other employs a more emergent organizational structure for her essays. In each case, these choices are the same for Spanish and English. Analyzing these writers' clause-combining strategies demonstrates that organizational structure at the discourse level is reflected in the types of clause combinations chosen by the writers at the sentence level, with one writer using more simple sentences and embedded clauses and the other using more hypotactic and paratactic clause combinations. The article demonstrates how clauses constitute and reflect the structure of texts and suggests that development of a repertoire of styles and discourse strategies depends on control of a variety of syntactic options.

    doi:10.1177/0741088397014004003
  7. Beyond Liberation and Excellence: Reconstructing the Public Discourse on Education
    doi:10.2307/358419
  8. Competing and Consensual Voices: The Theory and Practice of Argument
    Abstract

    Situating the teaching and learning of arguments within historical contexts, M. Daly Goggin ushering in the tigers of wrath - playfulness and rationality in learning to argue, S. Clarke narrative and arguemnt, argument in marrative, Mike Baynham argument as a key concept in teacher education, G. Harvard and R. Dunne argument, dialogue and religious pluralism - reflections on the current state of religious education in Britain, Howard Gibson and Jo Backus argument and science education, Carol J. Boulter and John K. Gilbert raised and erased voices - what special cases offer to argument, J. McGonigal extending children's voices - argument and the teaching of philosophy, Patrick Costello conflict and conformity - the place of argument in learning a discourse, S. Mitchell signalling valuation through argumentative discourse, M.A. Mathison thinking through controversy - evaluating written arguments, C.A. Hill negotiating competing voices to construct claims and evidence - urban American teenagers rivalling anti-drug literature, E. Long et al a different way to teach the writing of argument, A. Berner and W. Boswell argumentative writing and the extension of literacy, P. O'Rourke and M. O'Rourke.

    doi:10.2307/358413

September 1997

  1. Mixed unities in theAntidosisof Isocrates
    Abstract

    T he goal of this essay is to present an argument for the unity of Isocrates' l speech Antidosis which takes into account its complexity. Isocrates recognized the unusual nature of the discourse he was creating and talked explicitly about its complexity and the need for the reader's careful attention. To argue for the unity, or cohesion, of the speech, I will examine Isocratean notions of unity specifically, especially in the use of stylistic terminology related to mixtures. Then I shall examine how these ideas fall in with ideas of unity more generally in Greek composition. After examining these approaches, we can then look at the progress within the Antidosis and its particular sense of cohesion on both structural and thematic levels. The two levels of structure and theme are intimately related, and thus will need to be treated together. In attending to the issues proposed, I hope to set out some ideas on how Isocrates perceives unity to function, how notions of unity are affected by the rhetorical situation, how multiple ideas can be unified in one discourse, and finally how this discourse can demonstrate Isocratean methods of rhetorical composition. The speech presents an important example of the possibilities of expanding discourse to serve multiple functions. As such, the speech and its mixed unities can be relevant to ideas about the discourse of modem times as well as ancient. About 354/3 BC Isocrates created the fiction of defending himself before a jury in his speech known as the Antidosis. The speech responds to an actual antidosis procedure in which Isocrates had been asked to finance from his private estate a public expense known as a liturgy. Through this rather elaborate antidosis procedure, an Athenian citizen who was asked to finance a liturgy could request that another citizen take over that burden if the latter were more financially capable. The latter then had the option to finance the liturgy or exchange estates. If the challenged person refused the two options, the issue would go to a court (MacDowell 162-4). This antidosis procedure, as a question of one's private estate, would be handled as a private case (MacDowell 58). That is, this was a private dispute between two individuals. But when Isocrates found himself in such a situation, being asked to take on someone else's liturgy, this private litigation also raised the question of his history of public service. Isocrates defended his willingness to take on liturgies (15.5, 15.158),1 but he saw the charge as a broader attack on his public life and as evidence of confusion or envy on the part of most Athenians. He states in the opening of the Antidosis:

    doi:10.1080/02773949709391105

August 1997

  1. On Gender and Electronic Discourse
  2. Passing Theory in Action: The Discourse Between Hypertext and Paralogic Hermeneutics
  3. Hypertext Reflections: Exploring the Rhetoric, Poetics, and Pragmatics of Hypertext

June 1997

  1. History as Rhetoric: Style, Narrative, and Persuasion by Ronald H. Carpenter
    Abstract

    Reviews 347 dimension often missing (a point mentioned by Trevor Melia in his erudite Comment). Here rhetoric reaches its fullest extension, becoming one with the domain of poetics - but that should come as no surprise to historians of rhetoric. Jean Dietz Moss Ronald H. Carpenter, History as Rhetoric: Style, Narrative, and Persuasion (Columbia, SC: University of South Carolina Press, 1995). Ronald Carpenter's History as Rhetoric argues that the stories of past events we call "history" draw upon the resources of rhetoric and can serve to shape a public understanding of the world. For postmodernists, this may not qualify as news, but Carpenter is no postmodernist. He relies pri­ marily on methods that would satisfy the most doctrinaire neoAristotelian or New Critic. He uses the tools of "scientific history" and traditional literary analysis to demonstrate the rhetoricality of history. The focus of Carpenter's book is on American historians of the late nineteenth and twentieth centuries: Frederick Jackson Turner, Carl Becker, Alfred Thayer Mahan, Frank L. Owsley, and Barbara Tuchman. He attempts to show how each of these writers employs techniques of style and/or narrative in an effort to achieve "opinion leadership" beyond the realms of academic history. In the cases of Turner, Becker, Mahan, and Tuchman, Carpenter argues that they achieved an effective "rhetorical impress," making his case by means of close readings of their texts com­ bined with documentary evidence of the responses of actual readers. As his one negative example, Carpenter attempts to show that Frank Owsley's contribution to the agrarian manifesto I'll Take My Stand failed in its persuasive purpose. Carpenter devotes three chapters (one each on Turner, Becker, and Mahan) to the effects of style, and three chapters (another on Mahan, plus one each on Owsley and Tuchman) to techniques of narrative. In a long concluding chapter, he ranges more broadly across historical and popular writings and even motion pictures to show the pre­ science of Turner's frontier hypothesis in respect to twentieth-century American attitudes toward warfare, and to urge the need for alternatives to the frontiersman metaphor in war-related public discourse. Carpenter is at his best when working as a rhetorical analyst on archival materials. In his chapter on Frederick Jackson Turner, for exam- 348 RHETORICA pie, Carpenter traces the evolution of Turner's style, starting with analyses of primary sources from Turner's high-school and college days, and mov­ ing from those to the later professional writings. Drawing upon both clas­ sical and modem stylistic theory, Carpenter teases out the stylistic lessons Turner learned as a student and shows how those lessons found their way into his mature work. Carpenter then uses published reviews and corre­ spondence from readers to support an argument that, through the power of an "oratorical" style, Turner helped establish the frontiersman as an archetype of American culture. The chapter is a model of stylistic analysis and of cautiously developed argument. Equally interesting and somewhat more venturesome in interpreta­ tion is Carpenter's treatment of Barbara Tuchman's The Guns ofAugust and its role in John Kennedy's decision making during the Cuban missile crisis of 1962. That Kennedy had drawn lessons from Tuchman was previously established, and here, as elsewhere in the book, Carpenter acknowledges his debts to other writers with meticulousness and grace. Carpenter's own purpose is to get at specific rhetorical techniques that might account for Tuchman's influence. He draws on Tuchman's correspondence with edi­ torial adviser Denning Miller in an effort to understand the compositional choices made in the writing of her book, and uses Hayden White's tropical theory to characterize the resulting narrative form. He simultaneously develops a speculative argument that draws on documentary evidence to show how specific narrative and stylistic features of The Guns of August might account for its role in Kennedy's thinking during the crisis. Throughout the chapter, Carpenter interweaves narrative, rhetorical analysis, theoretical explication, and the citation of documentary evidence in an admirably coherent and persuasive form. In the Tuchman chapter, Carpenter focuses on the rhetorical effect of a single work on an audience of one. In other chapters he examines rhetori­ cal effects wrought on audiences...

    doi:10.1353/rht.1997.0016
  2. Oratorical Culture in Nineteenth-Century America: Transformations in the Theory and Practice of Rhetoric ed. by Gregory Clark, S. Michael Halloran
    Abstract

    340 RHETORICA singularly persistent—and, one might add, singularly disturbing in some contexts—would be thoroughly vindicated. Whatever one's perspective, however, no one who is seriously inter­ ested in early modern culture, the history of pedagogy, or the history of ideas can afford to neglect this major contribution. Terence Cave Oratorical Culture in Nineteenth-Century America: Transformations in the Theory and Practice of Rhetoric, eds. Gregory Clark and S. Michael Halloran (Carbondale, IL: Southern Illinois University Press, 1993). Gregory Clark and S. Michael Halloran's point of departure for this important collection of essays is Gerald Graff's claim in Professing the University that the collegiate oratorical culture in the first half of the nine­ teenth century linked college curricula with the "literary culture outside" (pp. 2-3). Yet as their introduction makes clear, "the culture outside dur­ ing the early years of the nineteenth century was not 'literary' in our sense of the term, but oratorical. Its most prized symbolic work was that of the orator" (p. 3). In fact, "literary" is just one species of expertise that began to develop during the course of the century. As Clark and Halloran write in their introduction, "both the theory of rhetoric taught in the schools and the practice of public discourse sustained outside them were transformed during the nineteenth century from those of the neoclassical oratorical cul­ ture into those of the professional culture we see characterizing both col­ leges and communities by its end" (pp. 5-6). Clark and Halloran use the Burkean concept of transformation to describe the changes in nineteenthcentury oratorical culture, and though the historiographical stance of the introduction and the collective practices of the nine essays are somewhat at odds, this collection makes a significant contribution to scholarship describing the move from a collective moral authority to an individual authority which became grounded, ultimately, on notions of expertise. Further, the volume contributes to studies of collective reading and writ­ ing practices by positing "oratorical culture" as a concept beside "audi­ ence," "community," "rhetorical culture," and "public" to describe where and how groups analyze and produce discourses collectively. In "Edward Everett and Neoclassical Oratory," Ronald Reid argues that Everett's successes and failures "illustrate the nation's changing Reviews 341 oratorical culture" (p. 29) because "Everett exemplifies the declining repu­ tation of neoclassical oratory" (p. 30). Reid contends that Everett's reputa­ tion declined because he could not adapt the neoclassical oratory in which he was trained at Harvard to the needs of Jacksonian democracy. Thus Reid's essay replaces Clark and Halloran's introductory trope of transfor­ mation with that of paradigm shift—"the old oratorical culture" versus "the new oratorical culture." The tensions among different conceptions of permanence and change within Reid's essay force us to question whether oratorical culture, or any culture, is not always undergoing transforma­ tions and how serviceable the notion of "oratorical culture" is for studying change. The contradictory tendencies inherent in belletristic rhetoric are taken on more directly by Gregory Clark in his essay "The Oratorical Pulpit of Timothy Dwight." Clark's argument centers on how Dwight combined Scottish conceptions of taste with the Evangelical Calvinism of his infa­ mous grandfather, Jonathan Edwards. The combination, which resulted in a distinctive theory and practice Clark calls "oratorical poetics," empha­ sized "the force of the language of sentiment" in service to "sustaining a common moral and political culture" (p. 58). Though Dwight's lectures on rhetoric are lost, Clark uses edited editions of the lecture notes of two of Dwight's students to reconstruct what Dwight probably taught. Instruction, of course, raises the question of native ability and of who was authorized to instruct whom. Again, Clark emphasizes the contradictions inherent in belletrism and Enlightenment rhetorics of all kinds, and articu­ lates how those contradictions asserted themselves in early nineteenthcentury America in particular. Russel Hirst's essay on Austin Phelps, Bartlett Professor of Oratory in Andover Theological Seminary from 1848 to 1879, is a rich historical study of how individualism and collectivism manifested themselves in the orato­ ry and homiletic theory of a less-known figure in the history of rhetoric. Valuable as it is both historically and for...

    doi:10.1353/rht.1997.0014
  3. Hermeneutic retrieval and the conflict of styles in Pirandello'sSei Personaggi in Cerca D'Autore
    Abstract

    A. Introduction In Plato's Phaedrus, Socrates suggests that rhetoric is not only implicated in the continual pursuit of truth, but it is also the study of how truth is made known in (276a). Socrates warns Phaedrus not to suppose that because words are that they have therefore become reliable and permanent (275d). For Socrates, when living speech is down it becomes transformed or objectified into a representation of the real. In Socrates' view, living speech is a state of interiority, an articulation of self-understanding; when speech is alienated from its dialogic context it becomes discourse. Although Socrates argues that one must be exceedingly to believe that written words can do anything more than remind oneself what one already knows, this simple-minded approach to writing provides a means of exploring how discourse produces what Martin Heidegger calls a commemorative meaning. For Heidegger, discourse preserves the remembrance of an event; dead discourse reminds us of the event of living speech because it bears the design and inscribes historical occurrences. character of living speech does not change in its articulation; its character does not begin as an object, does not end as an object, and does not consist of any essential qualities of an object. In Part I of this paper I explore the impact of Heidegger's idea of discourse upon the traditional concept of style to argue, in accordance with Heidegger, that style is a reminder of living speech; style is a disclosure of incarnate thought, the presencing of a human's being that is structured by a two-fold process: first, a standing forth or unconcealing of its presence; and second, a holding back or concealing of its presence. Traditionally, discussions of style have been limited to representational theories of discourse that see style either solely in terms of outward appearance, beautiful form or in terms of some combination that sets form into a bipolar opposition with content. However, Heidegger's argument is that the traditional view of art as an aesthetic object is not adequate. In order to retrieve style from the confines of bipolarity, Heidegger develops a model of art that is based upon his disclosive theory of truth; his theory of art effectively removes beauty as a criterion for understanding art. In The Origin of the Work of Art, Heidegger develops a non-aesthetic approach to a work of art by arguing that truth, rather than beauty, is the origin of a work of art; his essay also suggests the outlines of a non-representational

    doi:10.1080/02773949709391100
  4. Researching the body: An annotated bibliography for rhetoric
    Abstract

    In one way or another, an interest in has been present in from writings of Gorgias and Plato, through treatises on Rhetoric and Belle Lettres,' and on to work of Kenneth Burke, particularly his notions of identification and consubstantiality.2 As in many disciplines, has played its part implicitly in rhetorical theory and pedagogy. For example, reader response criticism addresses in terms of affective and subjective aspects of epistemic and composition theory; rhetorical interest in memory addresses theories of knowledge, sources of inspiration, and subjectivity in prewriting (see Rider, Reynolds), all of which are body-centered; bodily delivery remains a concern in speech communication. The rhetoric of and, more specifically, of medical science, explores ways in which medicalized is both socially and discursively constructed (see Duden). More recently, feminist rhetoricians such as Janice Norton have begun a historiography of which focuses on need to reread a rhetorical theory that theorizes without reference to sexual difference. Only recently, however, has the body as such become explicit locus of debates about interrelation of power and discourse. This annotated bibliography surveys germinal texts which read in terms of epistemology, gender construction, and social inscription of meaning. Its intent is to assist rhetoricians who wish to investigate as a crucial site of intersection of persuasion, discourse, and power. More explicit discussions of began when Anglo-American feminists asserted that the personal is political and French feminists exhorted us to write body. Since then, a number of disciplines have begun to work out what this focus on personal and could possibly mean: gendered body? symbolic body? social-political body? discursive body? While feminists are credited with initiating discussions of female as text or site in which issues of power are hotly contested, has become locus of cultural, historical, sociological, philosophical, and literary, as well as gender studies. As Anthony Synnott reminds us, is

    doi:10.1080/02773949709391098
  5. Speaking of rhetoric: A conversation with James Kinneavy
    Abstract

    James L. Kinneavy, who was until this year the Blumberg Centennial Profes sor of English at the University of Texas, has been one of the major influences on the development of composition for more than 25 years. His bestknown book, A Theory of Discourse, published in 1971, is credited by many in our field with promoting the revival of rhetoric in university English That book was followed in 1976 by Aims and Audiences in Writing and Writing-Basic Modes of Organization (Both written with John Cope and J.W. Campbell). Kinneavy's theory of discourse relies on his definition of discourse as any utterance having a beginning, middle and end, and a purpose. He explained his theory graphically by means of his well-known communications triangle. this interview, conducted in May 1996 in Austin, Texas, he offers some ways that the triangle can be used in teaching writing. He also uses the trianglewith its acknowledged debt to Jakobson-to generate his theory of the major aims of discourse. Using this taxonomy, Kinneavy attempts to explain the basic organizational pattern of each aim of discourse. But Kinneavy does not wish to be known solely or even principally as a taxonomer, for, as he says, taxonomy is only a part of theory, and he has extended much of his influence as a theorist and historian of rhetoric. His 1987 book, Greek Rhetorical Origins of Christian Faith, explains how the new testament idea of faith grew out of the use of the term pisteis by Isocrates and Aristotle. Kairos is another term frequently associated with Kinneavy because of his lucid explanation of the term in his work. Kinneavy is credited with demonstrating the moral aspect of kairos, establishing a link between it and justice by arguing that to be moral and just means to observe the proper measure in action and words. At the end of the interview, with typical Kinneavian modesty in response to a question about how he looks back on his career as a scholar and teacher, he concedes that In the discipline of rhetoric, tried to recognize the importance of history and the importance of theory and the importance of the empirical. Finally, with a touch of pride, he closes with this admission: I think one of the most important contributions gave to rhetoric as a discipline was as one of the people-Corbett comes to mind; a lot of other people come to mind-who gave rhetoric a respectable name as a scholarly discipline in English departments. Few, if any, of the many members of our profession whose minds have been touched by Kinneavy would disagree.

    doi:10.1080/02773949709391099

May 1997

  1. Dealing with Dialogue: Fifth Graders’ Responses to Reading a Play
    Abstract

    Explores responses of 10 fifth graders to the dialog of a play. Creates 12 speech act interruption points and asks children to write predictions for the character’s line. Examines these for conversational cooperativity. Finds children’s oral explanations for their predictions revealed two major interpretive stances--an interactive focus and a focus on characters’ concerns.

    doi:10.58680/rte19973879
  2. The Reinvention of the World: English Writing, 1650-1750
    Abstract

    The geographical part of knowledge - mapping and naming Earth's distant ends - travelling and classifying the garden of the world erewhile - husbandry, pastoral and georgie th'amazed defenceless prize - opening and enclosing childhood's tender shoots - instructing and imagining the discourse of resistance.

    doi:10.2307/358680

April 1997

  1. In Search of Patient Agency in the Rhetoric of Diabetes Care
    Abstract

    Medical rhetoric has long been characterized by a focus on disease and on the physician as healer. Now, in the era of managed health care, patients are increasingly being viewed as agents in the management of their own chronic diseases. This article examines the concept of patient agency from a rhetorical perspective in lay and professional medical discourse relating to diabetes care. Kenneth Burke's dramatistic pentad is used as a tool to help uncover and analyze sites where values appear ambiguous. This study shows that patient agency is closely related to patient compliance in the language of biomedicine. The terms "compliance" and "adherence" operate as terrninistic screens in professional discourse and serve to limit discussion of patient agency. In managed health care, tension is evident between the trend toward greater patient agency and the constraints of biomedical text conventions concerning doctor and patient roles.

    doi:10.1207/s15427625tcq0602_5
  2. Green Guilt: An Effective Rhetoric or Rhetoric in Transition?
    Abstract

    This article employs aspects of Jurgen Habermas's theory of communicative action and his concept of a lifeworld, alongside composition theory's use of community, to examine the effectiveness of guilt as a rhetorical strategy in two national environmental publications. It finds that, ultimately, for long-term cdmmunicative action to occur, environmental groups should not rely on guilt as a rhetorical strategy because outside their "discourse communities," it will not lead to "dialogue, deliberation, and consensus-building."

    doi:10.1207/s15427625tcq0602_1
  3. The Writing Process from a Sociolinguistic Viewpoint
    Abstract

    This article elaborates and evaluates a sociolinguistic framework for the study of writing. The first part of the article discusses different sociolinguistic concepts and theories and introduces the two concepts of communicative community and communicative group, which encompass speech and writing, as well as communication of both local and distant and public and private types. For the purposes of these concepts, written and spoken discourse are assumed to be intermingled in the communicative process and steered by similar sociocognitive conditions. The second part of the article discusses the application of the theoretical framework to a specific case, the writing that takes place at a local government office. The study comprises analyses of the organizational structure and its effects on writing at work, the communicative process and the role of spoken discourse and collaboration in the construction of documents, and the social dimension of writing at work. This workplace is found to constitute a communicative group of the local-public type, which means that communication at the office is part of a socially based and hierarchically structured set of communicative activities, with a close intertwinement of spoken and written discourse.

    doi:10.1177/0741088397014002001
  4. Contested Relations and Authoritative Texts: Seventh-Grade Students (1987) and Legal Professionals (1954) Argue Brown v. Board of Education
    Abstract

    In this article, orientations to text taken by seventh-grade students preparing for a simulation of the 1954 school desegregation case, Brown v. Board of Education, are compared with those taken by legal professionals in the historical event itself. The author uses Halliday's definition of register to show that meanings are made on several dimensions of social life simultaneously, along with Bakhtin's theory of heteroglossia to show that meaning is made from divergent social positions. Textual analysis shows that seventh-grade students rejected what they saw as violations of the conventions of Supreme Court argument, while the winning argument in the actual Supreme Court hearing of Brown plays with conventions by signaling conflicting social positions. The author suggests that teachers might encourage students to reflect on their own positioning within a complex rhetorical context and draw attention to how registers are actually realized in historically significant texts.

    doi:10.1177/0741088397014002002
  5. Naturalizing the Future in Factual Discourse: A Critical Linguistic Analysis of a Projected Event
    Abstract

    This article examines the linguistic processes through which a projected event (that is, an event that a group of spokespersons alleges will occur in the future) is constructed within factual discourse. Critical linguistic analysis is used to examine the New York Times and Washington Post coverage of the 1990 Persian Gulf conflict. This study makes two contributions. First, it expands on work in critical linguistics by explicating how a projected event is constructed as a discrete and autonomous event unfolding in the social world. Second, this study demonstrates how the political interests underlying the newspaper accounts were “naturalized” through linguistic transformations that constructed politically situated assertions as unmediated and presupposed information. This study is important for understanding the constructive nature of language practices because it demonstrates how seemingly arhetorical linguistic constructions can be examined for their rhetorical features, features that play an important role in actively constructing representations of the social world.

    doi:10.1177/0741088397014002003
  6. Literacy in (Inter)Action
    Abstract

    Examines the ways in which literacy functions in institutional encounters and focuses on the ways literacy interacts with power and authority. Examines the enactment of literacy in medical encounters. Finds that institutional encounters enacting the discourse system of American medicine reproduce power and dominance in fairly predictable ways.

    doi:10.58680/ce19973630
  7. Disciplinarity and Collaboration in the Sciences and Humanities
    Abstract

    Examines the roles of collaboration in the sciences and humanities by focusing on the complicated relationship between syntax and semantics. Uses scholarship on the social study of science to discuss strategies for collaboration in the humanities. Discusses why those studying language and literature are in a particularly good position to understand the nature of intellectual collaboration and its benefits.

    doi:10.58680/ce19973631

March 1997

  1. L’effet sophistique by Barbara Cassin
    Abstract

    Reviews 215 expediency. Jean-Louis Labarrière treats Aristotle's remarkable compari­ son of deliberative oratorical style to skiagraphia, or chiaroscuro, in painting. In Section IV, Alexander Nehamas, in an essay that first appeared in Rorty's 1992 collection on the Poetics, writes on pity and fear in the Rhetoric and Poetics, while André Laks (following influential essays by G. E. R. Lloyd, J. Lallot, and I. Tamba-Mecz and Paul Veyne) attempts a unifying interpretation of Aristotle's theory of metaphor. We have here, then, a formidable collection of essays by students of ancient philosophy, one which future scholars of rhetoric will need to take into account. If the shadow of Plato looms large behind most of the essays, that should come as no great surprise. As is the case with all col­ lections, it would be easy to fault this one for what is omitted or ignored here: it would have been valuable, for example, to have such a group of philosophers comment in more detail on the presocratic / sophistic back­ ground of the Rhetoric. But that would be to miss the virtues of what is included. I prefer, as I have indicated, to take the publication of this col­ lection as an auspicious omen for the philosophical study of rhetoric in general, and of the Rhetoric in particular. John T. Kirby Barbara Cassin, L'effet sophistique (Paris: Gallimard, NRF Essais, 1995), 693 pp. To readers who are not quite acquainted with the idiosyncrasies of French publishing, the release by Gallimard of Barbara Cassin's L'effet sophistique may seem unremarkable. However, for such a mainstream publisher to take the major step of printing nearly seven hundred pages of rhetorical analysis, even in a series devoted to philosophy (NRF Essais), is most remarkable. It means, in terms of France's intellectual landscape, that "rhetoric" has broken into a different field of readership, more accus­ tomed to reading (and giving credence to) Jean-François Lyotard than, say, Marc Fumaroli. Setting aside this strategic effect, L'effet sophistique bears all the charac­ teristics of being a major work on at least three counts. Firstly, it heralds a shift in French philosophy from denying history of rhetoric the status of a discipline to its reincorporation in philosophical debates. However, Cassin's work keeps its distance from both deconstruc­ tion and history of ideas (as in De Romilly's Les grands sophistes dans 216 RHETORICA l'Athènes de Périclès [Paris: De Fallois, 1998]). Secondly, L'effet sophistique has the merit to question sources and to provide new translations and insights into mistranslations (Cassin also heads a team working on a Vocabulaire européen des philosophies). A main tenet of Cassin's method is to immerse her reading-as-translation into the history of readings of particu­ lar texts such as Gorgias' Praise of Helen or Sextus Empiricus' Aduersus mathematicos VU, 65-87, or Galen's Libellus de captionibus and excerpts from Lucian as well as the remains of Antiphon the Sophist. Thirdly, it offers conceptual tools to formulate a theory of political or civic discourse not unrelated to current debates on the nature of democracy, diversity, and human rights. In this respect, L'effet sophistique truly does justice to the art of rhetoric by inscribing an analysis of the Sophists in the history of their reception by ancient and modern philosophy and in "current affairs." What is most topical is the way Cassin articulates the opposition of what she terms "Arendts' Greece" and "Heidegger's Greece" (pp. 248-69), by way of conclusion to a chapter on "City as Performance." She elucidates how Arendt constructs the primacy of politics over philosophy by resort­ ing to Protagoras. L'effet sophistique formulates one central question: in the conflict between the two logoi that haunts ancient thought, between ontology and logology, between the Sophist and the Philosopher, how did the First and the Second Sophistics position themselves as key operators in the inven­ tion of "fictionality"? Can we reconstruct the rhetorical history of that "Other" of philosophy and of good Politics, the Rhetor—either Protagoras, Gorgias, and Antiphon or Philostratos, Ælius Aristides, Lucian, and Longus—and, in the process, obtain a...

    doi:10.1353/rht.1997.0023
  2. Romantic rhetoric and the rhetorical tradition1
    Abstract

    There has been little room for the British Romantics in the study of rhetoric because it is generally agreed that they did not concern themselves with it, but their influence upon academic culture and upon the relationship between literature and rhetoric is a central concern for contemporary studies of rhetoric, composition, and literature.2 Rhetoricians and critics divide Romantic British discourse into the rhetoricians and the poets. Rhetoricians study Hugh Blair, George Campbell, and Richard Whately while theorists study philosophers, critics, and poets such as William Blake, Samuel Taylor Coleridge, and William Wordsworth. Some substantial efforts have been made to include the literary Romantics in our discussion of rhetoric. Don Bialostosky's recent work, Wordsworth, Dialogics, and the Practice of Criticism, for example, gives us a reading of Wordsworth from a dialogical perspective, and in the past rhetoricians of such stature as Kenneth Burke (see Blankenship), I. A. Richards, and Ann E. Berthoff have included Coleridge and Wordsworth in their theories of rhetoric and composition. Still, in the main, rhetoricians regard the British Romantics with distrust.3 the surface the distrust is well earned. The term rhetoric had pejorative associations for the Romantics. Although their philosophical views about rhetoric may be traced to Plato, their belief that rhetoric was a secondary and fraudulent art was the product of a longstanding academic and ecclesiastical debate over the virtues of Ramist rhetoric, where logic afforded the composer the means of thinking and rhetoric afforded the composer a way of presenting those thoughts.4 In this view rhetoric was mechanical, and once the organic experience of creation was over, what was left to the rhetorician was merely gesture or mere rhetoric. The British Romantics' distrust for mere rhetoric led them to write about discourse rather than rhetoric. Coleridge, for example, uses the term method, a term usually associated with Descartes in philosophy and with Ramus in rhetoric, when he writes about rhetorical acts. However, throughout his works, he not only demonstrates a substantial understanding of the history of rhetoric but also includes well-known principles of rhetoric in his method. In his Essays on the Principles of Method, he argues that method is a habit of considering the relationships among things, specifically either their relations to each other, or to the observer, or to the state of apprehension of the hearers (451). Thus, although Coleridge argues against the sophists in On the

    doi:10.1080/07350199709359221
  3. Encouraging civic participation among first‐year writing students; or, why composition class should be more like a bowling team
    Abstract

    Last summer, I wrote a letter to editor of my local newspaper and coauthored a response to George Will's now-infamous assault on college writing instructional Big deal? Yes. And here's why: Like many composition instructors, I've been preoccupied for some time with what S. Michael Halloran once called the need for a revival of public discourse (246) and what 1995 Conference on College Composition and Communication called literacies, technologies, responsibilities. My response to these preoccupations has always been passive: I figured that I could best promote responsible practice of public literacies by enhancing my students' awareness of-and thus, I thought, their stake in-public issues. Unsure of whether I was actually accomplishing this, though, I decided to investigate whether there were indeed connections between students' classroom-initiated participation in literate behavior (e.g., writing, reading, and talking about issues) and their self-initiated participation in civic behavior, such as voting and writing letters to editor. To do so, I looked closely at several current issues-type writing textbooks and selected one that appeared to share my goals; I designed an attitudinal survey and a sequence of assignments; and I assembled a file of student writing samples. I'll discuss results of my study in more detail later in this essay, but for now, let me suggest that writing-about-issues texts that I examined (including America Now, one I eventually chose) do not particularly encourage students' participation in world beyond classroom, and may unwittingly repress it. And while this came as a great surprise to me, my students seemed aware of profound difference between writing about issues in class and acting on them (in writing or otherwise) outside of class. For example, in response to some end-of-semester assessment questions about America Now, one young woman, Laura G., wrote, Well, I'm not going to go join [G]reenpeace or storm White House or anything but, yes, reading some of these chapters really did [a]ffect my thinking. . . . Reading these articles caused me to speak out at times when I would have normally remained silent. I don't want to underestimate move from silence to speaking out, but I

    doi:10.1080/07350199709359225
  4. The composition course and public discourse: The case of Adams Sherman Hill, popular culture, and cultural inoculation
    Abstract

    American intellectuals and educators are dismayed by crisis in public discourse. With Jurgen Habermas and others, they worry over of public sphere and a degeneration in rational-critical debate. Cultural critics often contrast contemporary public discourse with what seems to be America's golden age of public discussion: nineteenth-century America, before culture industry or late capitalism, before professionalism, before TV, before mass media or multimedia.1 The usual suspect is modern communications technologies, specifically TV. According to Neil Postman, we should deeply lament the decline of Age of Typography and ascendancy of Age of Television (8). Televisual media, he argues, has eroded public's span and shriveled its capacity for rational thought. Looking to Lincoln-Douglas debates, he maintains that Americans' verbal facility and attention span would obviously have been extraordinary by current standards (45). The citizenry has declined, he argues, because citizens watch TV and no longer read: almost every scholar . . . has concluded that process [of reading] encourages rationality, while televisual logic short-circuits rational thought in favor of slogans, images, mere stories-in short, entertainment.2 The late Christopher Lasch, in The Revolt of Elites, blames not only television for making argument a lost art but also undemocratic leanings of intellectuals and academics. How far we have fallen, he argues, from Golden Years of nineteenth century, when serious public argument was practiced by both citizenry and media. In those days newspapers (Lasch singles out Horace Greeley's New York Tribune) were journals of opinion in which reader expected to find a definite point of view, together with unrelenting criticism of opposing points of view (163). The beginning of decline (the nadir of which he hopes we are presently experiencing) began in progressive era, when intellectual leaders preached 'scientific management' of public affairs.... They forged links between government and university so as to assure a steady supply of experts and expert knowledge. But they had little use for public debate (167). Academics and

    doi:10.1080/07350199709359220
  5. Theory and practice in the rhetoric of I. A. Richards
    Abstract

    The early works of I. A. Richards, while not committed to hard-line verificationism, nonetheless seem persuaded of the central tenet of logical positivism, that the only truth strictly so-called is the truth disclosed by the methods of empirical science. This minimal positivism, coupled with a non-physicalist form of behaviorism, is evident in books like Science and Poetry (1926) and Principles of Literary Criticism (1925). However, if Richards was a positivist, he was a positivist who wanted to save poetry from positivism. Primitive positivists like A. J. Ayer impenitently regarded poetic discourse as meaningless. Since they are neither analytic nor available for empirical testing, the statements found in poems are really pseudo-statements, expressions of feeling and no more. Richards, who loved poetry, feared that people would cease to read it or write it if they were convinced that it was nothing but emotional gush. And so, in his early books, he developed an affectivism in which poetry, by helping us order our conflicting impulses, acquires a value distinct from the value of science. On this view, poetry is not a means of expressing and communicating propositional truth-only science does that-but a device for constructive behavior-modification by means of language. Meanwhile, from the very beginning of his career, Richards had been a diligent student of Samuel Taylor Coleridge. He was convinced that the works of Coleridge contained many important insights into the nature and effects of poetry which, in order to be made generally accessible and secure wider appreciation, needed only to be disentangled from the metaphysics of romantic idealism in which they were embedded. Quotations from Coleridge appeared with great frequency in his own writing and teaching. Kathleen Coburn predicted that sooner or later Richards would have to write a book on Coleridge, and eventually her prophecy was fulfilled. Setting out to rewrite Coleridge in the language of empiricism, Richards produced Coleridge on Imagination (1934), which suggested to some of his readers that Richards had not converted Coleridge to empiricism but that Coleridge had made Richards an idealist, if not a metaphysical then at least a linguistic idealist. It is the Richards thus baptized in the Alphean flood who speaks in the lectures on The Philosophy of Rhetoric (1936) delivered two years after the publication of the Coleridge book.' From first to last, in all his writings and through all his changes of mind, Richards insisted that he was a pragmatist. And indeed, in every project he undertakes, from Basic English to literary theory, he is unfailingly preoccupied with the practice of reading and the possibilities of communication. If behaviorism and romanticism are just the low-mimetic (preterite) and high-mimetic (elite) forms of pragmatism, respectively, then Richards' progress from the former to

    doi:10.1080/02773949709391093

February 1997

  1. Freedom And Responsibility In Constructing Public Life: Toward A Revised Ethic Of Discourse
    doi:10.1023/a:1017990813314
  2. Moderation, Religion, and Public Discourse: The Rhetoric of Occasional Conformity in England, 1697-1711
    Abstract

    Abstract: This paper analyzes the rhetoric of the eighteenthcentury English debate over occasional conformity in order to develop a better understanding of how persuasive appeals to moderation were used in this particular case. This debate is noteworthy because it reveais how the eighteenth-century veneration of moderation was influeneed by the seventeenth-century Protestant reading of the New Testament. This understanding of moderation led to some of the first arguments suggesting a need for separation of church and state. Further, this example extends our theoretical understanding of moderate rhetoric when we observe its use as a justification for social change.

    doi:10.1525/rh.1997.15.1.53
  3. Repositioning Ourselves in the Contact Zone
    Abstract

    Examines classroom dialog about arranged marriages in Ali Ghalem’s “A Wife for My Son” (as well as several other postcolonial, nonwestern texts) as a means of defining and sharing appropriate curricular and pedagogical modes for classroom discourse and discussion. Urges rethinking the boundaries of English studies and redefining the study of literature more broadly.

    doi:10.58680/ce19973616
  4. Opinion: Multi-Vocal Texts and Interpretive Responsibility
    Abstract

    Examines the effects of reading and writing multivocal texts and argues that writers need to assume interpretive responsibility for creating new forms of discourse.

    doi:10.58680/ce19973618

January 1997

  1. Moderation, Religion, and Public Discourse: The Rhetoric of Occasional Conformity in England, 1697–1711
    Abstract

    This paper analyzes the rhetoric of the eighteenth- century English debate over occasional conformity in order to develop a better understanding of how persuasive appeals to moderation were used in this particular case. This debate is noteworthy because it reveals how the eighteenth-century veneration of moderation was influenced by the seventeenth-century Protestant reading of the New Testament. This understanding of moderation led to some of the first arguments suggesting a need for separation of church and state. Further, this example extends our theoretical understanding of moderate rhetoric when we observe its use as a justification for social change.

    doi:10.1353/rht.1997.0029
  2. Ars Poetriae: Rhetorical and Grammatical Invention at the Margins of Literacy by William M. Purcell
    Abstract

    Reviews William M. Purcell, Ars Poetriae: Rhetorical and Grammatical Invention at the Margins of Literacy, Studies in Rhetoric/ Communication (Columbia: University of South Carolina Press, 1996), 193 pp. In the context of the evolution from oral to written discourse in the classical and medieval periods of western Europe, Purcell discusses six texts on the art of versification, or artes poetriae: 1) Matthew of Vendome, Ars versificatoria; 2) Geoffrey of Vinsauf, Poetria nova and Documentum de modo et arte dictandi et versificandi; 3) John of Garland, De arte prosayca, metrica , et rithmica (Parisiana poetria); 4) Gervasius of Melkley, Ars poetica; and 5) Eberhard the German, Laborintus. Composed in the twelfth and thir­ teenth centuries, these texts are revolutionary in their adaptation of rhetoric and grammar to poetry, which in that period was usually read aloud or recited. The book offers a useful introduction to material which may be difficult for most undergraduate students to obtain or to under­ stand; however, the critical framework into which Purcell places these texts needs justification, as it is part of a growing debate on the history of orality and literacy. The book is divided into two parts. Part I, consisting of two chapters, establishes the two main assumptions of the theoretical framework into which Purcell has placed the six treatises on poetic composition. The first assumption sets up a diachronic dichotomy between orality and literacy, from the Greek tradition to the invention of the printing press. Purcell argues that rhetoric in classical Greece and Rome was a discipline designed for oral delivery. Grammar was a written activity, developed for analysis and correction of text. As the societies of the Middle Ages pro­ gressed in literacy, grammar was increasingly applied to written material. Thus, Purcell sets up an oral-literate time spectrum. He treats the ancient Greek and late medieval periods as two poles, the former primarily oral and the latter increasingly text-based or literate. Citing Paul Prill, Purcell asserts that the arts of poetry of the twelfth and thirteenth centuries stand at the cusp of the shift from orality to literacy. The second major assumption of Purcell's theoretical framework is that grammar and rhetoric exchanged functions along the oral-literate time spectrum. In the classical period, rhetorical theory was used as a system of composition for oral delivery, while grammar was a system to correct and to analyze written text. By the time the arts of poetry were composed, these roles had begun to be reversed: "Ultimately, with the advent of the printing press, the text became the thing in and of itself, moving away 107 108 RHETORICA from the oral end of the spectrum and toward the literate end. At the same time, rhetoric—a more orally focused technology—moved toward the literate, and grammar—a more literally focused technology—moved toward the oral. The tension created by the rhetorical/grammatical move­ ment is reflected in the theoretical treatises in the artes poetriae themselves" (p. 5). Part II consists of five chapters, arranged chronologically, on the artes poetriae which illustrate the developments in the matrix of orality, literacy, grammar, and rhetoric which Purcell has set up in the first section of his book. Purcell provides excellent summaries of these treatises by giving an overview of their sections on invention, arrangement, and style. Less attention is given to invention and arrangement, as the author's primary interest is the overlapping of grammar and rhetoric in the domain of style, a unique contribution of poetic theory in the Middle Ages. Purcell's study of figures in the artes poetriae shows how the medieval tradition leads to the systematic relation of style to stasis theory in Renaissance rhetoric. This is the most valuable contribution of the book. Purcell argues that these treatises are not simply extensions or adapta­ tions of classical rhetoric, but that they establish a unique genre of rhetori­ cal theory at a time when orality and literacy coexisted. To demonstrate this point, he observes that the existing editions of the texts can be mis­ leading in causing readers to assume a debt to the classical sources. For example, the Faral edition and the Nims translation of Geoffrey of Vinsauf's Poetria Nova...

    doi:10.1353/rht.1997.0031
  3. Carnal Rhetoric: Milton’s Iconoclasm and the Poetics of Desire by Lana Cable
    Abstract

    114 RHETORICA than once, insists he is telling the truth: "If I speak untruthfully . . . , O God, let me never come into thy kingdom" (p. 27). In an impressive compression of facts into nine pages of the publish­ ing history of the printed versions and six pages of detailed endnotes, Parker and Johnson give us a wealth of data, and one goes away feeling that indeed one has gotten closer to the speech event than anyone has pre­ viously been privileged to get. The authors conclude, "... it becomes clear that although frequently published, Raleigh's speech has been presented from relatively few of the potentially available texts: three from identifi­ able manuscripts, and four basic printed sources, with various conflations of these texts. The Dutch edition takes its place, therefore, as the earliest of the published texts, the closest to the event it describes" (p. 69). A limited edition of six hundred copies of this volume was printed. Those fortunate enough to secure a copy will possess a classic volume of rigorous scholarship, a model for those drawn to the history of rhetoric. J. Vernon Jensen Lana Cable, Carnal Rhetoric: Milton's Iconoclasm and the Poetics of Desire (Durham and London: Duke University Press, 1995), x + 231 pp. This is an interesting but irritating book. Lana Cable's survey of Milton's affective rhetoric ambitiously extends Paul Ricoeur's doctrine of metaphor, which (more emphatically than the other theory assimilated by Cable) already constitutes a serious implicit challenge to older thinking. For Quintilian, emotion is mainly derived from enargeia and visio, and for the Roman rhetoricians (as Beth Innocenti recently reminded us), such visio was best expressed in graphic, sensory, non-figurative language. For Ricoeur, thinking and poetic feeling (the most positive and transformative mode of emotion) are integral. They work through metaphor, and, in the Aristotelian terms which Ricoeur adopts, the differences between the metaphorical idea (or image) and its referent are as important as the similarities. Overcoming every pre-existent sense of difference, metaphor at its most novel "does not merely actualize a potential connotation, it creates it. It is a semantic innova­ tion, an emergent meaning."1 Since feeling is an integral part of this process, rhetoric will project its most intense pathos when it orients this innovation towards things of the greatest import, as it does in Milton. Ricoeur protests at a tendency, derived from Hume, to think of :Mario J. Valdes, ed., A Ricoeur Reader: Reflection and Imagination (London: Harvester Wheatsheaf, 1991), p. 79. Reviews 115 imagery as decaying sense impression, basically passive; he favours the active Kantian view of "imagination as the place of nascent meanings and categories."2 Applied to the rhetorical arousal of emotion, this means the subsuming of pathos into ethos: sensory images, whether of the past, the present, or the future, of the actual or the potential, are presented through the "likeness" of metaphor. This brings new connotations to bear for both "tenor" and "vehicle" (terms which Ricoeur adopts from Richards), and presses these on the reader or listener through the emotional, logical, and linguistic shock of a comparison that transcends the "first-order feelings" or "bodily emotions"3 derived from sense—or from the direct verbal evo­ cation of sensory experience? Repeated shocks must draw attention from the subjects of debate (however emotive) to the condition of the debaters, and to the inspiriting relationship of persuader and persuadee. Cable's point of departure is to question or qualify Ricoeur's idea that the "second-order feelings" attendant on metaphor transcend (or suspend) the emotional impact of sense. In her view, "A more psychologically cred­ ible account of metaphor's dependence on imagination and feeling would have to recognize that these two are functioning in tandem all the time, whether occasioned by literary experience or by some other kind of experi­ ence . . . drawing ... on sense perceptions both immediate and remem­ bered; on understanding and knowledge; on beliefs, aspirations, opinions, and prejudices . . ." (p. 29). This existing complex of influences must (though Cable never adequately explains the point) constitute the mental and emotional images, the "complacency" (p. 32) which iconoclastic metaphor breaks or refashions. In fusing it with poetry and semantics, Cable is...

    doi:10.1353/rht.1997.0033
  4. An Analysis of Stylistic Variables in Electronic Mail
    Abstract

    This article presents the results of a stylistic analysis of 200 samples of electronic mail memorandums gathered from four organizations. Through systematic counting of textual features such as sentence and paragraph length, grammatical types of sentences, sentence openers, and diction, the study examines patterns of rhetorical choice common to electronic mail. In this sample, writers combined elements of formal and informal discourse but preferred simple coordinate sentence patterns, brief paragraphs, and active verbs. Additionally, the serial structuring of message content and reluctance to coordinate and subordinate ideas into appropriate rhetorical patterns indicate a general inattentiveness to providing logical frameworks for readers.

    doi:10.1177/1050651997011001001
  5. The Environmental Rhetoric of "Balance": A Case Study of Regulatory Discourse and the Colonization of the Public
    Abstract

    The twelve-year long battle over the relicensure of the Kingsley Dam in western Nebraska is a representative anecdote of environmental regulation. Typical of regulatory discourse, the metaphor of "balance" determined the available fopoi. We argue that "balance" procedurally diminishes the public, cloaks the subjectivity of decision making, and reduces the reasonable rhetor to the role of umpire. Finally, we explore rhetorical strategies for undermining the appeal to "balance."

    doi:10.1207/s15427625tcq0601_3
  6. Rhetorical Analysis of Stakeholders in Environmental Communication: A Model
    Abstract

    This article examines contributions of selected theories to technical communication's understanding of environmental discourse and uses a dialogical synthesis to construct a model of stakeholder analysis. The model, with its interactive variables of stakeholder knowledge, attitude, and desired behavior, is applied to a pollution prevention document and calls for an active research emphasis in determining effective communication strategies.

    doi:10.1207/s15427625tcq0601_2
  7. Heteroglossia, polyphony, andthe federalist papers
    Abstract

    I n last few decades historians have devoted significant attention to language used by political actors during American revolution and founding. The ground-breaking work of Bailyn, Pocock, and Wood established importance of language as a motivating force, conceptual filter, and constitutive process.' The concept of ideology as a paradigm or organizing conceptual framework figured prominently in these early studies. Initially, (re)discovery of situated language led to recovery of a republican ideology at core of early American political imagination.2 The claims of republican historiography were, of course, contested by other historians who located alternative ideological frameworks such as liberalism or protestant Calvinism in language of early American politics.3 More recent historical scholarship challenges the assumption that there is but one language-one exclusive or even hegemonic paradigm-that characterizes political discourse of a particular place or moment in time.4 Historians of political discourse (including rhetorical critics and public address scholars) now face challenge of studying interaction of, and interrelationship between, multiple ideologies, idioms, or languages in early American public culture. This recent interest exhibited by historians in language of revolutionary and founding period is part of a broader in historiography and humanities scholarship generally.5 Part of this turn has involved problematizing status of language and historical documents or texts. Whereas pre-turn scholarship commonly approached language as a transparent medium for transmitting ideas and treated text as an unproblematic vessel that transported idea, first, to an historically proximate audience, and then, to succeeding generations, post-turn scholarship (in rhetoric, history, literary studies, etc.) explores cognitive and constitutive capacity (and limits or incapacity) of linguistic representation as well as internal and external dynamics of discursive text. This shift in attitude regarding language and text generates a particular dilemma that I term problem of contested text.6 Put simply, certain texts (most notably in philosophy and sciences, but in political realm as well) seem to resist linguistic turn. These texts invite and/or demand, their defenders inform us, a pious, respectful reading. Texts of this sort, opponents (mainly on right) of linguistic turn commonly argue, have escaped perishable or ephemeral fate that awaits vast majority of discursive products because they contain and transmit timeless truths or universally valid principles and must, therefore, be read in a manner that acknowledges and respects this achievement. Contested texts challenge critics and historians to

    doi:10.1080/02773949709391086
  8. The Acquisition of Academic Literacy in a Second Language: A Longitudinal Case Study
    Abstract

    This study examines the reading and writing strategies of one student, Yuko, over a 3-year period and traces the process she went through to acquire college-level academic literacy in English, her second language. Multiple data sources included interviews with the student and two of her political science professors, classroom observations, and texts from 10 courses in three disciplines—including course materials and the student's writing, with instructors' comments. The investigation was enriched by a cross-cultural perspective, for Yuko described learning strategies in two languages and learning environments in two countries, Japan and the United States. Data analysis suggests that her educational background shaped her approach to U.S. academic discourse practices and the way she theorized about those practices. Her theory and her analysis of her own experience changed over time, raising questions about cross-cultural interpretations of student learning.

    doi:10.1177/0741088397014001001

December 1996

  1. A Corpus-Based Investigation of the Language and Linguistic Patterns of One Genre and the Implications for Language Teaching
    Abstract

    There has been considerable interest in using a genre-based approach to the teaching of language. Genre has been described as a property of texts which allows them to be described as a sequence of segments, or “moves,” with each move accomplishing some part of the overall communicative purpose of the text, while register can be thought of as the language and linguistic patterns of one particular genre. The purpose of this study was to find out whether the registers of different moves of one genre can be very different from each other. A corpus of 44 typical examples of the genre, “Brief Tourist Information,” was created. A computerized concordancing program was used to analyze the three moves, “Location,” “Facilities/ Activities,” and “Description” in terms of discourse functions, length, reader address, modality, idioms, lexical phrases, and common lexical items. A comparison of the structures and lexical items of the three moves showed clearly that while they shared a few functions, for the most part they differed substantially. The results suggest that language educators should consider 1) basing instructional materials on corpora of texts in use, 2) teaching the move structure of genres and the concomitant move registers rather than the general register of the genre as a whole, 3) integrating the teaching of reading and writing, and 4) adopting a “purpose approach” to the teaching of writing.

    doi:10.58680/rte199615305
  2. Green Culture: Environmental Rhetoric in Contemporary America
    Abstract

    Green Culture is about an idea the environment and how we talk about it. Is the environment something simply out there in the world to be found? Or is it, as this book suggests, a concept and a set of cultural values constructed by our use of language? That language, in its many forms, comes under scrutiny here, as distinguished authors writing from a variety of perspectives consider how our idea and our discussion of the environment evolve together, and how this process results in action or inaction. Listen to politicians, social scientists, naturalists, and economists talk about the environment, and a problem becomes clear: dramatic differences on environmental issues are embedded in dramatically different discourses. This book explores these differences and shows how an understanding of rhetoric might lead to their resolution. The authors examine specific environmental debates over the Great Lakes and Yellowstone, a toxic waste dump in North Carolina and an episode in Red Lodge, Montana. They look at how genres such as nature writing and specific works such as Rachel Carson s Silent Spring have influenced environmental discourse. And they investigate the impact of cultural traditions, from the landscape painting of the Hudson River School to the rhetoric of the John Birch Society, on our discussions and positions on the Most of the scholars gathered here are also hikers, canoeists, climbers, or bird watchers, and their work reflects a deep, personal interest in the natural world in connection with the human community. Concerned throughout to make the methods of rhetorical analysis perfectly clear, they offer readers a rare chance to see what, precisely, we are talking about when we talk about the environment.

    doi:10.2307/358610
  3. Contesting Cultural Rhetorics: Public Discourse and Education, 1890-1900
    Abstract

    Examines American discourse on education and what it reveals about our values as a society.

    doi:10.2307/358614

November 1996

  1. Henry Fielding, the Novel, and Classical Legal Rhetoric
    Abstract

    Abstract: This essay explores how classical legal or forensic rhetoric informs Henry Fielding's work as a novelist. Focusing on the dichotomous or contradictory application and characterization of forensic rhetoric in Fielding's three major novels—joseph Andrews, Tom jones, and Amelia—I will suggest that the exuberance and confidence that tjrpify the novelist's portrayal of legal rhetoric within the diegetic realm of his narrators is undermined or rendered problematic by the wariness and pessimism with which the same kind of discourse is presented within the mimetie worlds of the stories themselves. After speculating about the biographical, historical, and aesthetic ramifications of this dichotomy, the essay concludes with brief discussion of the ideological significance of Fielding's portrayal of the lawyerly art of persuasion.

    doi:10.1525/rh.1996.14.4.413