Abstract
As a scholar who works at the intersections of technical communication and rhetoric of science, I like to think I know a little bit about effective approaches to communicating technical information. For over a decade, I've been a happy member of a seemingly productive research discipline devoted to understanding how best to communicate scientific and technical information to clients, stakeholders, employers, funders, and the general public. I am, of course, not alone in these endeavors and my work benefits substantially from the efforts of my many colleagues in the Association for Teachers of Technical Writing and the Association for the Rhetoric of Science, Technology, and Medicine. Now, given this background, imagine my surprise when one of my colleagues forwarded me a new report from the National Academies of Sciences, Engineering, and Medicine decrying the state of science communication research in America. Indeed, I was shocked and saddened to see the report call for "building a coherent science communication research enterprise" with the obvious implication that no such enterprise currently exists (p. 74).