The aim of this article is to show that a better awareness of the relationship between written and spoken communication can help the writer to improve his/her effectiveness. The focus will be on written texts that precede (formal and informal) discussions. The analysis will start with a description of the differences between orality and literacy. We shall deal with the functions of orality-based texts for the readers. Then we shall move to the writing process and explain how orality can find a place in this process, how it can be linked to creativity, and how it affects the way we plan the writing process. An oral way of writing is related to an important feature of speaking, namely fluency; but it also means a specific receiver orientation, dynamic rather than static and social rather than individual. Computer mediated communication could influence a more oral approach to written texts.

In this article, we present a usability experiment in which participants were asked to make intensive use of information on an intranet in order to execute job-related tasks. Participants had to work with one of two versions of an intranet: one with an organization-based hyperlink structure, and one with a task-based hyperlink structure. Efficiency and effectiveness were measured in terms of execution time and task accuracy, respectively. After the task execution, participants were asked to evaluate the task as well as the intranet. The results show that participants perform more efficiently with the organization-based structure, which is probably due to their familiarity with this structure. A post hoc analysis revealed, however, a learning effect in the task condition, which suggests that once users are acquainted with it, a task structure is at least as efficient.

There is little research on the use of titles in academic articles, and even less on different types of titles. In this article Crosby's taxonomy of titles [1] is brought up-to date and extended. Twelve types of titles are distinguished. The author argues that it would be helpful to discuss these different types with student writers.

This historical case study of a non-rule policy document (NPD) adopted by the Indiana Department of Environmental Management describes an emerging genre in environmental discourse. The NPD standardizes environmental public policy for land disposal of foundry sand, a solid waste. The collaborative writing process took six months with industry input, and the NPD was presented to two environmental boards. Two contrasts, in process and format, distinguish NPDs from rules. The NPD is an entirely new kind of writing which includes guidance for implementing statutes. The writing process in the case involves government writers and industry representatives, although it does not include other public input such as public hearings. Instead, the staff of the pollution control agency simply presents the NPD to the appropriate environmental policy boards and arranges for its publication. This article adds to the body of knowledge about technical writing in government, specifically environmental policy and non-academic genres.

Finding itself at the center of highly publicized legal and political deliberations over fairness in testing, personnel credibility, and legal liability, the training department at a North American transit authority adopted a genre system that enabled the production of objective evidence of job competence, which was then used to make objective decisions about who passed and failed various training programs. The ongoing genre-structured activity of the department involved not only the regularization of organizational texts but also the regularization of social interaction mediated by those texts, which, while producing the types of interpretively stable documents required for successful public deliberation, led to a shift in authority and social relations within the department that instigated considerable resentment and loss of morale among many veteran instructors.

Americans contribute $240 billion dollars to charities each year, raised in part by writing letters to potential donors. While it is debatable what the reasons are for donors to give so much money, most donors seem to be moved to contribute by pathos, particularly pity. The concept of pathos as a rhetorical appeal has become more complex over the years, growing from a simple strategy to a complicated set of parameters requiring careful delineation. Beginning with the Greeks, particularly Aristotle, pathos was defined with greater clarity (especially the concept of enargia), with Aristotle's formal definitions of the emotions, and with the use of an image upon which to direct the audience's pity. Cicero adds to the theory by calling for the use of pathos in the peroration and reinforcing Aristotle's emphasis on careful audience analysis. St. Augustine and those who follow, including Renaissance, 18th-century rhetoricians, and 20th-century scholars like Kenneth Burke, argue that style can also be an effective persuasive strategy for a pathetic appeal. Accordingly, the charity letters examined illustrate not only Aristotle's and Cicero's tenets but also show that elements of style, particularly rhetorical figures and schemes, are common rhetorical strategies used in these charity letters. While at first the rhetoric of charity letters seems simple and straight-forward, to raise billions of dollars every year charity letters use sophisticated appeals to pity that have a long and interesting history.

Online scholarly journals have become an important tool for the generation of knowledge and the distribution and access to research. The purpose of this article is to analyze the features of online scholarly journals and to determine whether they incorporate new Internet-enabled features and functions which help to meet the needs of the members of the scholarly community more effectively. Drawing on Taylor's concept of added value [1], the features of online scholarly journals were classified into the following types: features which enhance ease of use and facilitate access to data, features that provide selected information and thus reduce noise, features which improve quality, features which address specific user needs, and features which contribute to time or cost savings. The analysis revealed that, although some online journals operate in the same way as print journals, there are others which incorporate innovative features which are transforming the journal to make it a more effective tool for scholarly activity.

While the importance of “expressive writing,” or informal, self-directed writing, has been well established, teachers underutilize it, particularly in technical writing courses. We introduce the term expressive/exploratory technical writing (XTW), which is the use of informal, self-directed writing to problem-solve in technical fields. We describe how engineering students resist writing, despite decades of research showing its importance to their careers, and we suggest that such resistance may be because most students only see writing as an audience-driven performance and thus incompletely understand the link between writing and thinking. The treatment of invention in rhetorical history supports their view. We describe two examples of using XTW in software engineering to plan programming tasks. We conclude by discussing how a systematic use of XTW could shift the technical writing curriculum, imbuing the curriculum with writing and helping students see how to problem-solve using natural language.

Over a period of 10 years, we have developed a sustainable process of online portfolio assessment that demonstrates both reliability and validity, using both qualitative and quantitative measures. The sustainable cycle is that, each semester, we assess a random sampling of the students' work that they have posted, as per our instructions, in an online portfolio. During the reading, the faculty score the documents for 11 variables, including writing, content, audience awareness, and document design. We achieved validity by a modified online Delphi that led to a redefinition of the construct of technical communication itself; we achieved reliability by adjudication resulting in adjacent scores. The results of our assessment meet the requirements of ABET and result in a continual cycle of improvement for our technical communication curriculum. Results from three semesters show an improving correlation between the course grade and the overall, holistic portfolio score.

In this article, I examine a historical information graphic—Charles Booth's maps of London poverty (1889–1902)—to analyze the cultural basis of ideas of transparency and clarity in information graphics. I argue that Booth's maps derive their rhetorical power from contemporary visual culture as much as from their scientific authority. The visual rhetoric of the maps depended upon an ironic inversion of visual culture to make poverty seem a problem that could be addressed, rather than an insurmountable crisis. This visual rhetoric led directly to significant features of and concepts in western societies, including the poverty line and universal old-age pensions (social security).

One way to resolve some of the conflict in English studies and technical communication over their diminishing cultural capital is to recognize the place of instrumental discourse in communication studies. Instrumental discourse is individually verified social agreements to coordinate and control physical actions. One purpose of literary works is to voice new concerns about social inequities. A purpose of rhetoric is to persuade others of the validity of those concerns. Instrumental discourse registers agreements about those concerns and brings them to temporary closure in laws, instructions, contracts, and constitutions. Instrumental discourse is the culmination of a process that often begins with a literary monolog, is continued in many rhetorical dialogs, and ends, for a while, in a chorus of approval. Each phase of this communication process—monolog, dialog, and chorus—has a place in English studies. If more English studies faculty would recognize the need to study the communications that promote dissensus and consensus, then they might contribute more to global discussions about social justice, cooperation, and sustainability, and they might gain more cultural capital and social influence.

Much of America was stunned into mourning on February 1, 2003 as the space shuttle Columbia was reported to have broken up over Texas. The ensuing investigation revealed that debris at liftoff was the cause of the crash, but the official report suggested that NASA's organizational communication was just as much to blame. This article uses transactive memory theory to argue that there were significant gaps in the knowledge network of NASA organizational members, and those gaps impeded information flow regarding potential disaster. E-mails to and from NASA employees were examined (the “To” and “From” fields) to map a network of communication related to Columbia's damage and risk. Although NASA personnel were connected with each other in this incident-based network, the right information did not get to the people who needed it. The article concludes with extensions of theory and practical implications for organizations, including NASA.

The author has taught a distance education version of the undergraduate technical communication service course at Boise State University since 1997 and shares the strategies he has found to decrease the time instructors spend teaching online, thereby enabling them to use the time they do have to enhance their students' online experience. These strategies are distributed among four areas: management of collaboration, presentation of course material, grading, and interaction with students. For each one, the author presents the problems that may occur and approaches to resolving them. The article addresses a number of concerns expressed in the scholarly literature on distance education and is informed by surveys given to five sections of the author's course taught between 2001 and 2003. Interspersed through the article is an overview of some of the current research and commentary on distance education of particular interest to those teaching the technical communication service course via the Internet.

Previous research has indicated that engineering faculty do not follow best practices when commenting on students' technical writing. However, it is unclear whether the faculty prefer to comment in these ineffective ways, or whether they prefer more effective practices but simply do not enact them. This study adapts a well known study of response in composition to ask whether engineering faculty prefer authoritative, form-focused comments, or whether they may prefer to write different sorts of comments. We asked ten civil engineering faculty to comment on a sample paper and then rank their preferences for provided versions of comments on the same paper. One provided version emphasized comments on content, one emphasized comments on form, and one was balanced. Comparisons of the respondents' preferences and practices suggest that the engineering faculty recognize and value content-focused, non-authoritative responses, but generally do not write comments that conform to these values. We consider the implication of these findings for research on response to technical writing as well as for technical writing faculty in their own course. While recognizing the need for more research, we also discuss ways in which writing professionals, including WAC administrators and technical writing professors, can encourage engineering faculty to enact their preferences for response styles that reflect best practices.

This study analyzes the performance and attitudes of technical writing students in PowerPoint-enhanced and in non- PowerPoint lectures. Four classes of upper-level undergraduates ( n = 84) at a mid-sized, Southern university taking a one-semester technical writing course were surveyed at the beginning and end of the course about their perceptions of PowerPoint. Of the four sections, two classes were instructed using traditional lecture materials (teacher at podium, chalkboard, handouts); the other two sections were instructed with PowerPoint presentations. All four classes were given the same pre- and post-test to measure performance over the course of the semester. Traditional lecture or PowerPoint presentations consisted of at least 50% of the course, with the remaining time spent on exercises and small group work. Results reveal that while most students say they preferred PowerPoint, performance scores were higher in the sections with the traditional lecture format.

Carolyn Miller's oft-cited “Humanistic Rationale for Technical Writing,” published in 1979, tries to give technical communication faculty more cultural capital in English departments controlled by literature professors. Miller replaces a positivistic emphasis in technical communication pedagogy with rhetoric. She shows how technical knowledge is produced by individual activity and social affirmation and not by objective descriptions of sensory impressions. Her “Rationale” is an attempt to change institutional and discursive structures by persuading literature professors that technical communication can have as much distinction in the academy as literature.

The purposes of this study are to determine the current status of scholarship published in five major technical communication journals about women and feminism and to identify changes in focus that may have occurred over the last five years. We begin with a discussion of the frequency of publication for articles whose titles have keywords relating to women and feminism. After identifying 21 articles, we consider the thematic patterns in the narrowed corpus. We conclude that scholarly publication about women and feminism in technical communication has moved from a moderate or radical concern for inclusion to a postmodern concern for critique of visual, verbal, and mechanical “technologies,” which previously were not considered political.

In this article, the author demonstrates that the semiotic model proposed by Charles Morris enables us to optimize our understanding of technical communication practices and provides a good point of inquiry. To illustrate this point, the author exemplifies the semiotic approaches by scholars in technical communication and elaborates Morris's model through analyzing visual and verbal elements of technical communication brochures from semantic, syntactic, and pragmatic levels. The discussion of semiotic approach reinforced by various examples illustrates that the semiotic model can be a tangible theoretical and practical tool to help students and practitioners study and analyze the use of visual and verbal elements in technical communication.

In this article, I present findings from a discourse analysis of an often-overlooked genre of technical communication, regulatory writing. The study focuses on post-bellum regulations that disproportionately affected African Americans and the historical contexts in which the regulations were written. Historically, African Americans of all socioeconomic backgrounds have maintained an implicit mistrust of government regulations and the government officials who write them. The justification for this mistrust is deeply rooted in the fact that for decades regulations were not written to protect the rights of African Americans nor was their input considered in regulatory writing. In Communicating Across Cultures, Stella Ting-Toomey argues, “if conflict parties do not trust each other, they tend to move away (cognitively, affectively and physically) from each other rather than struggle side by side in negotiation” [1, p. 222]. This study reveals rhetorical strategies used in historical regulatory writing that may still impact the ethos of regulatory writers.

The readability of technical writing, and technical manuals in particular, especially for second language readers, can be noticeably improved by pairing Theme with Given and Rheme with New. This allows for faster processing of text and easier access to the “method of development” of the text. Typical Theme-Rheme patterns are described, and the notion of the “point of a text” is introduced. These concepts are applied to technical writing and the reader is then invited to evaluate the improvements in readability in a small sample of texts.

This study investigated the effects of two different computer texts on readers' recall with three different content types (Blocked Constructs, Ordered Constructs, and Detail Layered Constructs) based on individuals' different working memory capacities. The findings indicated that the format and content types influenced how well information was remembered among readers. Participants with low working memory who read traditional scrolling text produced better recall scores than those who read the paged hypertext in two of the three content types. However, for those with high working memory capacity, all results came out differently depending on the content types.

In my 1992 College English article “The Ethic of Expediency: Classical Rhetoric, Technology, and the Holocaust” [1], I looked at the implications of a Nazi memo whose sole purpose was to improve the efficiency of the gassing vans, in order to begin to try to understand and discuss the negative uses and ethical abuses to which technical communication, and deliberative rhetoric generally, could be taken by the powerful and unscrupulous. In “Questioning the Motives of Technical Communication and Rhetoric: Steven Katz's ‘Ethic of Expediency’” [2], Patrick Moore accuses me of ignoring alternate translations, citing out of context, and focusing on the negative meaning of words to make my case. The point at issue in these charges, I believe, is whether (and to what degree) Aristotle meant to base deliberative discourse on “expediency.” I will take each of these charges up one at a time to explore them more thoroughly, discuss their interrelations, and then conclude with a few observations of my own.

The successful communicator is expected to provide communications that are not only complete but also representative of effective thinking (i.e., original). Creating complete and creative communications begins with a disciplined process of discovery—identifying, assessing, prioritizing, and integrating the articulated and embedded purposes. Expanding on the work of Linda Flower and John Hayes, this article first explores a means to promote a thorough examination of purpose. It then provides tools for capturing and integrating these insights into communications that are complete, capable of satisfying the rhetorical challenges, and compelling reflections of the student's creative problem solving abilities.

Universities and colleges are investing millions of dollars in information technology infrastructure to support teaching, research, and service, and thousands of dollars annually in faculty training programs. And yet, many college graduates entering the workforce lack adequate technology skills. To ascertain the frequency of faculty adoption of information technology, we surveyed a random sample of faculty in the liberal arts and sciences departments in our university. Overall faculty members ( n = 174) reported a low usage of information technology for teaching, though the rate of software adoption is higher than the rate of hardware adoption. While opportunities to learn technology are available, about two-thirds of the faculty members have not completed the available seminars and workshops on information technologies but prefer more informal ways of learning information technology, such as talking with other faculty members.

In 2003, the United States exported nearly $720 billion in goods. Businesses that trade in the global market have a legal and ethical duty to make their products reasonably safe, and technical communicators who write the documentation for those products have a legal and ethical duty to protect international consumers by writing adequate instructions. Writing documentation for products that will be distributed internationally requires not only the ability to communicate clearly, but also awareness of the relevant product liability laws, the cultural variables, and the expectations of international audiences. This article first argues that devoting company resources to produce adequate instructions for international users is both practical and ethical, then provides a brief overview of the consumer protection measures that the top U.S. trade partners have implemented, and finally presents guidelines for developing adequate instructions for international audiences.

Talking on the phone is usually a private activity, but it becomes a public activity when using a cellphone in certain spaces. Unlike a traditional payphone in public, cellphones do not have privacy booths. Therefore, the ways in which people respond to cellphone calls in public spaces provide markers for social topographical space. In this study I explore how cellphone users negotiate privacy when using cellphones in public space and how those within the proximity of the caller negotiate space in response to these callers. Based on a year-long study involving observation fieldwork and in-depth interviews, I discuss the flexibility with which people constantly negotiate their private and public sense of self when using and responding to cellphones in public spaces.

Claims about the emergence of a new type of social aggregation—“virtual community”—cover a type of ideological discourse about social interactions. The main cultural resource fueling this ideology is the counterculture and its social project. Virtual community, both as a discursive and as a social practice, is a culmination rather than a resolution of the modern conflict between community and individuality. Presenting virtual community as a panacea for modern social tensions, especially that between individualistic and communitarian ideals, hides from sight not only some of the negative aspects of on-line social life (cliquish behavior and incivility) but also the role played by communication technology in fragmenting modern society.

The propagation and mainstream acceptance of the Internet has become a hot topic addressed in media, business, and scholarly environments. The gender implications of technology are studied in various ways across the disciplines of communications, gender studies, and technology and society. This study overviews and summarizes articles dealing with gender implications of the Internet in journals in these fields. The analysis identified 132 articles during the period of 1995–2003 in 28 publications in which frequencies, trends, and potential gaps were assessed using quantitative and qualitative meta-analysis. Most of the research in this area is being done in technology publications (59.7% of articles). Women's usage of the Internet is the most frequently studied level of participation. Results indicates that the survey method was the most predominant, but various qualitative methods are often employed. Notable themes included those of equal access yet unequal participation, the existence of both negative and positive aspects of the Internet, and the dichotomy of online/offline activities. The purpose of this study was to encourage interest in performing continued research on this topic as women's Internet access meets and exceeds that of men.

Electronic mail (email) has rapidly become one of the most prominent communication media, and a substantial amount of information is processed by it in the contemporary workplace. It is well known that digital technology produces a “digital divide.” In addition, it is well examined that the digital divide produces cognitive differences (e.g., knowledge gaps) among users. Yet, little is known about affective disparities. In addition, few studies on the digital divide were undertaken in organizational setting. This study considers the human side of the digital divide in an organizational setting and investigates if the digital divide exists in the workplace by examining multiple dimensions of communication satisfaction. The data from 303 university employees indicates that email experience differentiates communication satisfaction with amount of email and email use for equivocal tasks.

In this article we focus on professional readers who have to write recommendations in an online environment. We address the question whether taking notes on screen influences the reading process and the quality of the recommendations in terms of applicability, completeness, and persuasiveness. Seven participants each composed two pieces of advice on technical communication issues. They could use an electronic Notepad whenever they wished. Taking notes appeared to influence advice quality negatively, which may be caused by attention shifts from reading to taking notes on screen. Although we could not find a relationship between the contents of the notes and advice quality, we noted differences in note-taking approaches between the participants.

This article analyzes the statements on plain style made by Royal Society writers and seventeenth-century women writers. Using scholarship in feminist rhetorical theory, the article concludes that Royal Society plain stylists constructed scientific discourse as a masculine form of discourse by purging elements that were associated with femininity, such as emotional appeals. The article also discusses how women writers, particularly Margaret Cavendish, embraced a plain style more out of concern for their audience than out of a desire to eliminate undesirable feminine attributes. The implications of this historical study for understanding of current practice are noted.

Technical communicators need to select typefaces that match the tone that they intend for a document. Rather than relying on intuition or personal preference, technical communicators can use a research-driven approach to analyze objectively the extent to which a typeface's personality meshes with the intended tone of a document. This study describes how technical communicators can analyze a typeface's uppercase J and its lowercase a, g, e, and n letterforms—letterforms that are dense with anatomical information—to gauge the extent to which a typeface will contribute a friendly or a professional personality to a document. Technical communicators—both professionals and students—who are armed with this knowledge can move beyond “safe” typefaces like Times New Roman and Helvetica, selecting instead typefaces whose anatomical features generate different kinds of personalities.

Many technical documents present information both graphically and verbally. While much is known about the verbal tools of technical professionals, technical graphics have been less fully examined. Here the drawings of a United States patent are examined revealing a system for organizing and presenting visual information that is analogous to commonly-used models for organizing and presenting verbal information.

This article critiques some titles in journal articles for being misleading and it argues that titles need to be informative. Examples are given of work on measuring the effectiveness of titles in two areas—sentence structure and reader comprehension—and the article concludes with brief comments on the effectiveness of book titles.

The growth of international online access has given rise to a new production method—international outsourcing—that has important implications for technical communication practices. Successful interactions within international outsourcing require individuals to understand how cultural factors could affect online interactions. Today's technical communication students therefore need to understand how factors of culture and media could affect the success with which they operate in international outsourcing activities. This article provides technical communication instructors with a series of Web-based exercises they can use to familiarize students with different aspects that can affect intercultural online interactions. It also provides a series of online resources students can use to enhance their understanding of cross-cultural communication in cyberspace.

This study investigates whether Iconic Linkage—the use of the identical wording to present the same information recurring in a text—can improve the usability of user guides. Iconic Linkage is a writing strategy that potentially allows users to work more quickly and effectively and which promotes better retention of information. The usefulness of Iconic Linkage was tested in a laboratory-based usability study that combined: 1) objective task-based evaluation; and 2) users' subjective evaluations of a software program used in recording parliamentary debates. A post-test survey designed to test subjects' retention of information contained in the user guides was also administered. The study shows that Iconic Linkage significantly improved usability of the user guide: in all tasks, subjects worked more effectively and made fewer mistakes; while in the three timed tasks, subjects completed the tasks much more quickly. Subjects also gave higher ratings for the software and their retention of information was noticeably improved.

One goal of college technical writing courses is to prepare students for real-world writing situations. Business writing textbooks function similarly, using guidelines, sample assignments, and model documents to help students develop rhetorical strategies to use in the workplace. Students attend class, or read and perform exercises in a textbook, with the faith that these skills will apply to workplace writing. In an attempt to better understand the similarities and differences between industry and academe's expectations of one genre of workplace writing, the memo, we compared the perceptions of memo quality by engineering faculty, students, and practitioners. All three groups responded to three sample memos taken from textbooks used by engineering professors in their undergraduate classrooms. The results indicate that students' and engineers' opinions of memo quality were more closely related to one another than to professors' comments, focusing on content, while professors were the most critical of style issues.

This article draws on the principles of linguistic theorist Mikhail Bakhtin to analyze and explain discursive diversity in organizational Web pages. Organizational Web sites must typically appeal to multiple audiences, a condition that often results in different discourses being juxtaposed within the same interface. To analyze and explain the effects of such juxtapositions, this article adapts to the Web the principles that Bakhtin developed to conceptualize discursive diversity in the novel, in particular his concept of dialogism. To illustrate their efficacy, the article applies these principles to analyze a pair of government Web sites about forests, the forest industry, and the environment. Whereas the homepages of the two sites project divergent approaches to the discourses of their diverse audiences, a dialogic analysis of the new site's deeper levels reveals how the government's discursive strategy appears to favor one audience at the expense of others. Drawing on this case study, this article discusses how an approach informed by Bakhtin's principles can illuminate our analysis of organizational Web discourse.

Creating a community history Web site is a way for technical communication practitioners, students, and teachers to improve their expertise while performing a valuable public service. Developers of this kind of Web site combine personal interest in the history and culture of their chosen communities with professional interest in a wide range of skills: for example, online research, Web site design, creation of artwork, photography, graphics editing, collaboration, professional/technical writing, as well as site publication and promotion. Technical communicators working on community history Web sites enjoy creative freedom that makes these projects especially engaging and fun. While learning about subjects of particular interest and improving professional skills, developers gain the satisfaction of trying to help communities increase civic pride and heritage tourism. Also, the technical communication profession benefits when its members demonstrate good citizenship to employers, other constituencies, and the public.

Focusing on the issue of readability, this article examines problems that readability formulas present to the technical communicator, especially in terms of interaction with government agencies, and focuses on readability formula requirements mandated by The Office of Health and Industry programs [OHIP] for medical technology product support literature. Because the Flesch Reading Ease and the Flesch-Kincaid formulas are widely available, they are probably the ones most frequently used. Contemporary readability scholars have overlooked the Golub Syntactic Density Formula, which evaluates prose according to a sentence's syntax at a deeper level than the number of words per sentence and the number of syllables per word. The authors recommend it as a tool for evaluating readability. How it might be applied with current computer applications is discussed.

Individual students in two different sections of an undergraduate civil engineering laboratory were tasked with preparing three professional-quality laboratory reports. The teaching assistant and/or instructor used established criteria to grade the first two reports prepared by students in one section. The first two reports prepared by students in the other section were peer evaluated by assigned fellow students within the same laboratory section using identical grading criteria. The peer evaluated section had a higher class average than the teaching assistant/instructor graded section on the fist two reports. The third report prepared by students from both sections was graded by a professional educator/architect without knowledge of a student's class section. The peer evaluation students also had a higher class average on the third report, suggesting that the peer evaluation process may have positively contributed to those students' writing skills.

The recent trend of incorporating more visuals into communication challenges technical communicators, who must now possess both verbal and visual literacy. Despite all the recent scholarship on visual aspects of technical communication, technical communicators lack thorough guidelines for selecting and composing effective images that convey thematic and conceptual information, or what Schriver calls “stage-setting” images. This article reviews existing literature in visual communication and reports results of a study that assessed readers' opinions of themes conveyed by specific example images. It then suggests that the rhetorical tropes of metonymy and synecdoche can be used to identify images for conveying certain themes, and that successful stage-setting images will show intrinsic, not extrinsic, relationships to their thematic subject matter.

Communication practice can be aided significantly by good communication models. In this article, the author positions models of communication in natural language within a broader perspective sketched by the role of models used in empirical sciences in order to outline the foundational limitations for constructing linguistic/communication models.