This paper introduces the concerns of the papers in the Special Issue and examines communication as a chameleon discipline that responds and adapts to sometimes very challenging contexts. It explores the strengths and weaknesses of the diversity of approaches that exist in communication studies and shows how this diversity offers both opportunities to be resourceful and hurdles to be managed. The paper reflects on the definitional ambiguity of communication and the ways that communication is perceived and approached in different institutions globally. Its aim is to forge a way through debates about the nature of the field by paying attention to the responsiveness and adaptability of those who teach communication in the face of educational and political change.

The rise of English as a Medium of Instruction (EMI) threatens to upend traditional teaching and learning practices. Writing, speaking, and communication instruction will all need to evolve. This article presents a case study of one institution's efforts to design and implement a communication curriculum responsive to the unique demands of the EMI environment. The curriculum proposed enacts an interdisciplinary, multimodal approach to the teaching of communication. We discuss the specifics of the curriculum, the process of its creation, the principles underlying it, and how these principles play out in practice. In doing so, we hope to provide a model both for global communication instruction and future curricular design efforts.

Communication as a discipline has a curious double life, being both disavowed in favor of something else, yet remains as a conceptual anchor point for a diverse range of intellectual projects. This argument focuses upon four challenges, or “turns,” that communication as a field has experienced: the “cultural turn” associated with cultural studies; the global turn; the “creative turn”; and the “digital turn” associated with the Internet and social media. It is observed that these have been collectively incorporated into a broadened communication field, and that concepts associated with communication remain relevant to other disciplines and fields.

We use a continuous improvement model to evaluate an information design assignment by analyzing 120 student drafts and finals alongside instructor feedback. Using data from across sections ( N = 118), we illustrate a process focused on improving student learning that other technical and professional communication program administrators and faculty can follow, while also offering insights into ways programs can assist a contingent labor force with improving pedagogical practice. This study provides insights into assignment design through data-driven evidence and reflective work that is necessary to help continuously improve a service course and to assist students in meeting learning outcomes.

Forms and surveys often require address information, including state. State data entry fields in online forms typically use a dropdown where the user selects one state from the list. A review of online forms shows a variety of state lists used, with some including the state name fully spelled out while others use the state abbreviation, and still others use a combination of the two, like MD-Maryland. Through a series of three independent experiments, we investigate usability of state list designs as measured by time-on-task, accuracy of answers, or user preference. Results indicate that participants have difficulty with state abbreviations alone. That design results in longer time-on-task, and lower accuracy and preference, particularly for states where the user does not live. We did not find any significant difference in usability for full state names compared to the abbreviation and state name combination in a dropdown design.

Creating new emojis is predicated on a system of technical writing that lobbies for new emojis to the Unicode Consortium. Emojination, an activist collective working for cultural inclusivity, helps everyday people write proposals for inclusive and culturally sensitive emojis. Through a case study of Emojination, this article describes ways that Tactical Technical Communication can work toward cultural inclusivity within regulatory frameworks.

While Sada Harbarger is primarily known as the author of the first genre-based technical communication textbook, 1923's English For Engineers, I argue through extensive archival materials that her innovative conferencing with engineering students and interdisciplinary writing efforts, rather, drove her interwar success at Ohio State. Her rural agricultural background and acquaintance with the engineering faculty, combined with her literature training, led to OSU's engineering faculty demanding successfully that English promote her without reference to her textbook. Harbarger is also a notable early example of navigating being a female professor teaching engineering writing in a male-dominated English literature department.

Using the technical and professional communication service course as the site for research, and student learning outcomes (SLOs) as the specific focus, we gathered, coded, and analyzed 503 SLOs from 93 institutions. Our results show the top outcomes are rhetoric, genre, writing, design, and collaboration. We discuss these outcomes and then we offer programmatic implications drawn from the data that encourage technical and professional communication program administrators and faculty to use common SLOs, to improve outcome development, and to reconsider the purpose of the service course for students.

Using first-hand experience supplemented by an open-access archive, this article examines case examples of civically engaged, public-facing technical communication (e.g., training for community organizers) as well as the value of stories and storytelling for content strategy. By developing 10 best practices for content strategy in advocacy organizations, this article offers suggestions for how to design and sustain content strategy for community organizers and contributes to the field's knowledge of the content strategy of politically engaged nonprofits, particularly those with a strong digital presence.

This study investigated the extent to which lexical repetition in English passages developed in a content management system appeared to affect reading comprehension. Participants were 65 graduate students at a Midwestern public university, all of whom were native English readers. Instruments were two passages adjusted to maximize or minimize internal lexical repetition. Readers rated repetitive texts as significantly more cohesive than nonrepetitive texts, although repetition did not significantly affect the accuracy of task-based responses. Participants named lexical cues that had been repeated but also named nonrepeated, memorable cues, suggesting possible future research into managed content, lexical memorableness, and reader comprehension.

This study examines the content strategies of 12 Chinese universities’ international websites. Going beyond the Hofstede–Hall model, we explore a novel mixed-method study using both content strategy analysis and user research to investigate intercultural web-based communication strategies. Our study identifies the impacts of Chinese cultural and socio-political values on web content and the mismatch between such values and the information needs of globally distributed prospective students. We conclude that universities’ web content strategies should fully understand target audiences’ needs. Designers benefit from doing stakeholder interviews and competitor analysis to provide relevant, accurate, and accessible information to users from different cultures.

This article describes a graduate seminar on Content Strategy taught in the Fall of 2020 during the height of the COVID pandemic. Students worked totally online with a real client to develop a content strategy plan. This class was noteworthy because, unlike most classes that end up designing a logo, identity package, and look-n-feel approach to content strategy, this course ended up focusing on the much-overlooked emphasis on governance in an already well-established content strategy plan. Students conducted a persona research study (using Redish's approach) and built a UX journey map (using Kalbach's approach). They conducted a content audit (using Halverson's approach) and then used the data to determine what problems in content development really needed to be solved. These analyses showed that the client's principal needs actually dealt with governance issues rather than logos, branding, and content, so students researched and recommended suitable governance systems (primarily following Welchman's approach). Finally, they produced templates, sample content, and a content development plan for PCLS based on the new governance model provided.

This special issue of the Journal of Technical Writing and Communication features work from scholars and practitioners of content strategy. Content strategy is an emerging area within technical communication that boasts a variety of unique practices for publishing, editing, and delivering technical content. The work within this special issue is a testament to the complexity and diversity of this field.

While technical communication consultants and researchers agree that content strategy requires attention to both customer needs and business goals, we found no evidence that technical communication educators promote an accurate understanding of business goals among their content strategy students. Through industry–academia collaboration, we integrate two existing models, using content tactics within organizational characteristics that define the maturity level of an organization's content operations. Analyzing the current state of maturity for each characteristic highlights gaps that can define a content strategy with prioritized tactics and, ultimately, encourages the growth of technical communicator leadership and the empowerment of our profession.

Age gates are becoming common on the websites of cannabis dispensaries, following design practices in other controversial industries. Yet, age gates can typically be bypassed through trial and error or basic arithmetic, raising questions over best practices. This study therefore characterized the age gates of dispensaries licensed in the Arizona adult use cannabis program, using a “digital mystery shopper” approach to examine the age gates’ location, appearance, and performance. After presenting the results, I outline possible best practices and next steps for technical and professional communicators.

Teaching online students to collaborate effectively with community partners and to solve problems through service-learning projects are “on trend” topics for technical communication faculty. This article presents collaboration specifics as well as the author's Collaborative Communication Framework (CCF) to show the types of communication needed to work well with community partners/clients in service-learning. Tips for teaching, including using the CCF and service-learning, will be highlighted so faculty can make choices about how to meet curricular goals while addressing community partner/client needs. Resources for teaching will be offered. Successful student projects will show detailed examples of key ideas throughout the article.

Relying on rhetorical analysis, this article explores the rhetoric and ethics of a particular type of designer- and player-created technical communication genre, video patch notes, to further explore how various technical communication genres structure the experience of play. By providing a case study of official video patch notes for the game Overwatch in combination with Youtube user dinoflask's satirical fan made videos, the article examines both developers’ communication practices and the ways in which players creatively negotiate and re-purpose these practices in order to illustrate how such tactical technical communication remixes sustain a subtle dialogue between players and developers. This dialogue in particular illuminates pain points between stakeholders (in this case, discrepancies between developer intent and player experience) in ways that could potentially offer a means of persuading particularly ideologically fixed audiences, highlighting how practitioners might use tactical technical communication with activist intent.

This article combines historical research with demographic analysis and neoliberal/rhetorical critique to put forth the concept of slow civic violence—indirect injuries on civic process, particularly within marginalized communities. The author ties the United States Postal Service's (USPS) rationale for removing mail sorting machines during the 2020 election year to systemic moves that damage democratic participation. The author conducts an empirical analysis of where the USPS mail sorting machines were removed to show how neoliberal arguments in favor of cost cutting make voting by mail a more precarious and uncertain act primarily for those who reside in communities of color.

The American Psychological Association notes that approximately one in seven women will experience postpartum depression (PPD) after giving birth. Finding support can help lead to better outcomes for those suffering from PPD. This article examines cover photos of PPD support groups on Facebook. By arguing that these photos construct rhetorical boundaries that support-seekers must cross to access PPD resources, the article expands our current understandings of rhetorical boundaries and calls for increased attention to visual selection in high-stakes health contexts. This article emphasizes the idea that we might transform visual boundaries, like the Facebook cover photos studied here, into rhetorical boundary objects that promote inclusivity through more thoughtful and representative image selection.

Telemedicine is an alternative healthcare delivery system whereby patients access digital technology to consult with a physician virtually. Patients first interact with telemedicine via a consumer-facing website. Telemedicine promises numerous benefits to patients, such as increased access to healthcare, yet poor usability of the telemedicine user interface (UI) may hinder patient acceptance and adoption of the service. The telemedicine UI moderates patients’ ability to utilize telemedicine, and therefore it must be usable, but it must also be rhetorical to motivate patients to perform certain actions. Digital rhetoric refers to UI elements that influence user actions and knowledge and is tied to usability because of these same human–computer interaction (HCI) factors. This study examined the usability of three telemedicine provider UIs and by identifying usability problems, reveals digital rhetoric that is significant to telemedicine UIs. The article concludes by offering heuristics of digital rhetoric that lead to optimal usability.

This study examines the role of multimodality in facilitating service-learning goals. We report findings from qualitative interviews with 20 college instructors who have designed and facilitated multimodal community-engaged learning projects, identifying their motivations, goals, and the impact of these projects through reflections. Based on our qualitative analysis of these instructor responses, we discuss the technological and pedagogical implications of multimodal social advocacy projects in technical and professional writing courses.

In technical and professional communication, the social justice turn calls on us to interrogate sites of positionality, privilege, and power to help foreground strategies that can empower marginalized groups. I propose that mainstream media coverage of the opioid epidemic represents such a site because addiction to these drugs, which initially primarily affected White people, has been positioned as a public health issue rather than a criminal justice problem. I explore the strategies that were used to create this positioning by investigating themes in the visual rhetoric as conveyed through data visualizations and in the text of the articles in which these graphics were published. My results align with two previous studies that confirmed this public health framing. I also observed an emphasis on mortality, which contributes to our understanding of rhetorical strategies that can be used to engender support rather than condemnation for those suffering from drug addiction.

The architecture of Texas A&M University at Qatar (TAMUQ), set up under Her Highness Sheikha Moza Al-Misnedd and the Qatar Foundation, spatially embodies new possibilities because AIA Gold Medal award-winning architect Ricardo Legorreta designed buildings that both challenge and encompass Gulf Arabian tradition. The buildings exemplify, enact, and embody new ways of experiencing gendered educational identity that also honors traditional local values. This architecture is important because TAMUQ is a U.S. institution that serves several different international student populations. This article emphasizes how TAMUQ functions as a heterotopia, one which creates embodied experiences of gender, education, and identity and requires what Rogoff termed “a curious eye” to discern how these educational spaces reflect changing identities in the Gulf states.

This paper suggests adding a social justice framework to the questions that Kostelnick suggests to help students investigate culture in “Seeing Difference.” Using visual rhetoric to teach technical communication is beneficial for students; however, problematic representations of culture may unintentionally appear in visual design and are easy to overlook. Using a social justice framework that promotes a contextual study of culture should allow technical communication instructors to prepare students to investigate the social and political aspects of culture. This paper, therefore, revisits “Seeing Difference” and asks that technical communication instructors guide students to research sociopolitical aspects of culture and visuals to develop designs that are interculturally appropriate.

Instruction in cartographic or map literacy in technical communication courses can support pedagogies promoting social change. Students must develop an ability to read, understand, interpret, use, and critique maps in technical communication contexts. This article argues that attention to cartographic literacy can build on existing visual literacies to promote critical understanding of how to use and create maps that engage with issues related to social change. A description of a sample assignment is included to introduce cartographic literacy in undergraduate technical communication courses. Student map examples support the conclusion that students benefit from instruction in cartographic literacy and that cartographic literacy can be an important component of technical communication pedagogies that work toward social justice.

This study analyzes the visualization of census data in the U.S. Statistical Atlases from 1874 to 1925. I examine how visual strategies were used to construct an American identity by contrasting the “native” population with the “other”—new immigrants and African Americans, which were visualized as undesirable counterparts. By defining the “other,” the Atlases created a pan ethnic identity of the “native white” population, established a racial hierarchy, and hardened the division between old and new immigrants. The study develops a rhetorical framework for understanding how data design is used to marginalize racially and ethnically minority groups.

This article examines visuals used in the reporting of the 2015-2016 Zika virus outbreak in order to explore the use of different image forms and genres in communicating health information to distinct audiences. By tracing an informational report through several publication types, the use of different image forms and rhetorical genres are observed, as is the robustness and flexibility of these categorizations.

This article follows up on the conversation about new streams of approaches in technical communication and user experience (UX) design, i.e., design thinking, content strategy, and artificial intelligence (AI), which afford implications for professional practice. By extending such implications to technical communication pedagogy, we aim to demonstrate the importance of paying attention to these streams in our programmatic development and provide strategies for doing so.

Though the remote internship is certainly not a new phenomenon, the COVID-19 pandemic has accelerated the growth of this model for undergraduate experiential learning. As we consider this shift, we must evaluate how to best assist students completing remote internships. In this article, we argue that infrastructure offers a useful framework for understanding students’ internship experience and corresponding professionalization. We present two case studies of student remote internship experiences, analyzing areas of challenge and success through the infrastructural areas of writing projects, communication, and logistics. We offer recommendations for faculty working with remote student interns to promote positive learning experiences.

This essay argues that technical rhetoric in ancient Athens is neither well nor fully understood in its present historical characterization but rather is best realized as occupying a position on a spectrum of literate skills ranging from an art to a craft. The dismissive views of technical writing advanced by Plato and Aristotle should be reconsidered and specialized literate practices be recognized as an important feature of rhetoric in Athens’ classical period. A review of discursive and material (archaeological) evidence reveals that technical writing was evolving into a craft-skill in Athens as early as the archaic period and, by the classical period, would be regarded as a respected “rhetorical” profession of artistic expression. This essay urges readers to reconsider the restrictive characterization of rhetoric advanced by some historians of rhetoric and include the specialist craft-skills of writing as a manifestation of technical rhetoric that both illustrates, and more accurately represents, the range of classical rhetoric in ancient Athens.

When most people think about the water coming from their kitchen faucets, they seldom consider where the water originates and how transporting it to their homes has environmental impacts. Utilities that supply water know the complexity of their systems, but from their position as a “utility,” they view their job as supplying safe water to their customers, not necessarily stewarding the environment. Consequently, when building large projects like dams, canals, and tunnels, utilities regard environmental disruption as a necessary byproduct of serving growing cities with water. Representations of these projects often replicate the “man conquering nature” frame, praising these engineering marvels for their defiance of nature. Denver Water, the utility that serves almost 1.5 million people on the arid eastern slope of the Colorado Rockies, has produced films describing its complex system since the early 20th century, and these films reveal an evolution of values from dominating nature to actively stewarding the environment. This paper reports on a grounded theory analysis of films produced by Denver Water between 1933 and 2018 examining how the films frame human relationships to the natural environment. The results reveal that the films increasingly express stewardship ideals over those of domination, with recent public communication actively advocating for environmental causes. The paper concludes by suggesting that we can learn important lessons from Denver Water about ethical organizational action for environmental stewardship.

In this article, I focus on two competing technical communication discourses used to represent the biometric technology Ghana adopted in 2012 and subsequent elections to demonstrate how communication about technology could potentially marginalize local, nondominant knowledge systems whereas it privileges global, dominant knowledge systems. Representation of the biometric technology, therefore, reflects ways that technical communication can become complicit in silencing, excluding, and marginalizing local voices. I call attention to how communication that focuses on dominant narratives obscures and delegitimizes the knowledge of disenfranchised and less privileged groups.

Fierce competition has made innovation increasingly necessary for business success, and this has increased the importance of user-based innovation strategies like design thinking (DT). While many studies in technical and professional communication (TPC) have explored how DT can be used pedagogically, no studies have done this through investigating how DT is used as a workplace composing process. This study does exactly that. First, it presents the current state of research on pedagogical uses of DT in TPC, and then it builds upon those suggestions with an empirical study that chronicles on how two web design firms use DT to make websites. My main suggestion is to teach DT as a recursive process that allows students transcend potentially incorrect assumptions built into design tasks through gathering data not only from users, but from clients as well.

Work in industrial contexts is confronted with various risks, which are further amplified by the trend toward Industry 4.0. Approaches are needed to examine safety communication (SC) in such changing environments. Existing studies focus on individual SC means and quantitative evaluation measures. This article proposes a qualitative approach for analyzing SC with which a process chain in a metal-working company is investigated. The results reveal that SC is implemented as a complex system of communicative means. Weaknesses in this system entail several problems at the level of both workplaces and process chains. Due to a lack of digitalization, SC does not meet the requirements of Industry 4.0. Several task areas for communication professionals are identified in optimizing SC. These include content preparation for existing SC means according to work contexts and related tasks, creating digital SC content, and increasing the companies’ resilience to novel risks.

This article engages with recent discussions in the field of technical communication that call for climate change research that moves beyond the believer/denier dichotomy. For this study, our research team coded 900 tweets about climate change and global warming for different emotions in order to understand how Twitter users rely on affect rhetorically. Our findings use quantitative content analysis to challenge current assumptions about writing and affect on social media, and our results indicate a number of arenas for future research on affect, global warming, and rhetoric.

The rhetorical challenges and deliberations of scientific authors writing climate change assessment reports have received scant scholarly attention. As our interviews with 21 authors reveal, authors engage with multiple stakeholders who bring diverse scientific, political, economic, and cultural interests and perspectives. They must remain aware of politically motivated climate change denial and scientific illiteracy while remaining committed to producing policy relevant rather than policy prescriptive statements. These challenges lead to intense rhetorical negotiations over the lexical and visual features of a document they hope will deflect denial and contribute to meaningful policy solutions.

This article presents a reexamination of intercultural components in prominent, recent technical professional communication textbooks. This examination reveals the need for the technical professional communication field to establish a dynamic definition of culture as well as presents a possible definition, presents areas where textbooks have addressed previous scholars’ concerns as well as areas that could still use improvement and may require instructors to add supplemental instruction, and presents considerations for instructors when incorporating intercultural component elements into their courses.

The virtual museum tour has claimed new audiences during the pandemic, but not all virtual tours are created equal. First, this paper will explore the world of virtual museums and UX scholarship. Secondly, the paper will propose a viable set of options in determining effectiveness of virtual museums. Thirdly, the paper will discuss specific examples of UX design among museum virtual exhibits offered currently, specifically those that do not require any additional downloads or software. Finally, the paper intends to discuss the implications of high quality UX design within the realm of virtual museum tour.

Teaching and composing with multimedia humanizes online technical writing and communication classes. However, students do not always see the connection between multimedia instructional materials, multimedia assignments, and the course learning outcomes. Purposeful pedagogy-driven course design uses multimedia instructional materials to connect assignments, course materials, and assessments with course outcomes. Technical writing instructors can integrate synchronous and asynchronous multimedia elements to address not only the what and why of online technical writing instruction but also the how of multimedia instructional materials. Example multimedia instructional materials and student projects discussed in the article can increase student retention and promote engaged learning.

Rhetorical theory has frequently relied on metaphors of place and positioning as heuristics to build better arguments. This article utilizes one such metaphor, that of stasis theory, as a method by which we might change the terrain of the conversation surrounding the climate crisis. As an example, the author does a rhetorical analysis of a recent agricultural report from the Indiana Climate Change Impacts Assessment and finds that, rather than using traditional questions of conjecture and quality, the authors of the report focus on questions of procedure and definition to reframe the discussion surrounding the climate crisis. Drawing from the rhetoric in this report, the author suggests that technical communicators might similarly produce more fruitful conversations around the climate crisis if they focus on what to do (procedure) and redefining the crisis as a local issue (definition).