Philosophy & Rhetoric
137 articlesOctober 2025
-
Abstract
ABSTRACT For Richard McKeon (1975), the relationships between Greek dialectics and dialogue and rhetoric involve the “fruitful interplay of controversy and agreement,” and he judges this interplay to be the contribution that Greek dialectic makes to Western history and thought. Thus, he promises to enrich ongoing challenges of diversity, involving his own ideas on pluralism. This article reflects on and furthers that thinking, connecting early Greek insights on the concepts here identified with the post-McKeon debate on deep disagreement in argumentation.
-
Abstract
ABSTRACT On closely reading the Aristotelian-Ciceronian-Kantian-inflected essay “The Uses of Rhetoric in a Technological Age: Architectonic Productive Arts,” Richard McKeon’s 1970 Wingspread Conference address presciently sketches a new rhetoric that is no longer about the approval of an already formed opinion, the steering of public beliefs, or political influence, but rather about dealing with new problems. Showing the “art of discovery, invention and creativity” in action, his inimitable combination of ethos (trust), pathos (emotion), and logos (structure) opens the way to the perception of new facts and previously unnoticed structures and processes, particularly when read in conjunction with the vicissitudes of the relation between words and numbers, the verbal and the numeral across a historically changing trajectory that culminated in the constituted and constitutive force of all pervasive AI digitality. Considering its “inhuman” expansion, the article’s focus on the logos of techne opens a path toward a historical assessment of humankind’s digitally framed existence.
-
The Intellectual and Cultural Origins of Chaïm Perelman and Lucie Olbrechts-Tyteca’s New Rhetoric Project: Commentaries on and Translations of Seven Foundational Articles, 1933–1958 ↗
Abstract
It is a mere fifty-five years since the bulk of the New Rhetoric Project (NRP) was presented to English-speaking (and -reading) audiences in the John Wilkinson and Purcell Weaver 1969 translation. Not long in the grand scheme of things, but long enough for certain orthodoxies to become established in the literature. We know, for example, that this was a return to Aristotle to recover ideas that had long been lost and that would undergird the logic of value.1 And we know that the “Universal Audience” is a problematic and confused idea. But such received ideas are what this collection of essays challenges.If there has been a rhetorical turn in argumentation theory (Bolduc 2020, 9), then that turn has safely been traced to the 1958 publication of Le Traité de l’argumentation: La nouvelle rhétorique (henceforth, the Traité), and the coincidental appearance of Stephen Toulmin’s Uses of Argument in the same year. Subsequent to the Traité’s publication, its authors, Chaïm Perelman and Lucie Olbrechts-Tyteca, expended considerable efforts in publicizing its main themes and ideas through a series of short papers in different languages, and Perelman’s single-authored précis of the larger tome, L’empire (1977), found an immediate readership among audiences—often students, for whom the larger work was deemed too unwieldy.That dissemination aside, the need for such a collection as the one now under review arises in part because of the “errors” that have found their way into the literature, but also because the Wilkinson and Weaver English translation lacks the scholarly apparatus that would provide commentary on ideas and explain the cultural background to the concerns that arise. For example, the Traité makes continuous reference to European writers of the day with which later, non-European, audiences will be unfamiliar. And beyond this, there is a growing interest in the history of the NRP: the ideas and influences that led Perelman and Olbrechts-Tyteca to develop one of the most important projects in the history of rhetorical theory. Their rhetorical turn in argumentation, identifying the centrality of audience adherence to theses through the development of a range of argumentation schemes and rhetorical strategies, has fascinating antecedents in Perelman’s early philosophical thinking. To this end, Michelle Bolduc and David Frank’s expressed goal is to translate the most significant texts that remain in French and to correct current mistranslations. This collection contributes to that goal.The book comprises seven essays, along with introductions and commentaries from Bolduc and Frank. Five of the essays are by Perelman alone, and the other two were written in collaboration with Olbrechts-Tyteca, including the centerpiece, “Logique et rhétorique” (1950).One of the fascinating aspects of this volume is the insights it provides into Perelman’s own development as a thinker, especially a rhetorical thinker, independent of his work with Olbrechts-Tyteca. The five essays with his sole authorship range over twenty years, from the early thirties to the early fifties, and include one of his first publications, “De l’arbitraire dans la connaissance” (On the Arbitrary in Knowledge, 1933), published when he was only twenty-one years old. Here we have a young philosopher establishing his ideas against the dominance of logical positivism, insisting that values do not lie outside of reason. Value judgments, he argues, belong to the realm of the arbitrary, or nonnecessary, and are opposed to necessary truth judgments. This inaugurates an important, positive pluralism, as it is to the underlying realm of the arbitrary that we need to turn for human knowledge.In this essay, Perelman addresses the difficulty of imagining the other. It is not enough to put ourselves in the place of another person; “we must imagine ourselves living in another time, in another context, educated differently, with a different background. This is much more difficult” (44). We might detect here an emerging appreciation of the importance of audience as well as the roots of his conception of the Universal Audience. This is also the paper, as Bolduc and Frank point out, in which we see the first discussion of the technique of dissociation that will play so central a role in the argumentative strategies of the NRP that reconfigure the way reality appears to us (31). It is through this technique, we might recall, that concepts are modified and revalued after an incompatibility in their use develops in society.Two essays on the Jewish question, “Réflexions sur l’assimilation” (1935) and “La Question juive” (1946), occupy the focus of chapter 2. Beyond providing a sense of the cultural background against which Perelman’s ideas were developing, it tells us something about his political and cultural affiliations. Perelman was a “political Zionist” who lived through the Holocaust and the establishment of the state of Israel, and his allegiance to Belgium kept him rooted in Europe, although throughout his life he worked in a number of capacities on behalf of Belgium Jews. The essay also shows that he saw his theoretical ideas having importance for the world that was developing around him. And in the remarks on antisemitism, we begin to see Perelman’s recognition of the significance of groups and how they operate in opposition to each other.A fourth essay, “Philosophies premières et philosophie régressive” (1949), receives an updated commentary and translation from the version Bolduc and Frank published in 2003 in Philosophy & Rhetoric and is here given its place in the emerging NRP story. The importance of this essay in Perelman’s development has been noted before. It introduces his conception of regressive philosophy in its opposition to a tradition of first philosophies, including Aristotle’s. In this essay, we also see more clearly the move to rhetoric as the importance of a rhetorical logic (the logic of regressive philosophy) is stressed. Unlike the dogmatism of first philosophy, with its goals of absolute and necessary knowledge, regressive philosophy champions what earlier was seen in the domain of the arbitrary. It returns thought to its human roots in human contexts. Thus, rhetorical logic, in the words of the commentary, “requires commitment and responsibility because it provides the guide for human action” (97).The last of Perelman’s essays, “Raison éternelle, raison historique” (1952), provides further details of his expanded sense of reason. He sees in Aristotle the license to develop a model of nonformal reason, but one that has Perelman’s own distinct features. His rhetorical definition of reason is rooted in human experience (time), action, and judgment. This is a conception of reason that will start to appear familiar to readers of The New Rhetoric.This is also one of the essays that clarifies details surrounding what has become one of the more difficult concepts associated with the NRP, that of the Universal Audience. As readers may appreciate, the literature is filled with readings (and perhaps misreadings) of this central idea as scholars struggle to understand it. The problem was such that Perelman himself was still trying to clarify matters late in his career (Perelman 1984). Bolduc and Frank put the confusions partly down to the Wilkinson and Weaver translation (12). Whatever the cause, there is material here to set readers down the right path. Reacting to the rather feckless audiences imagined by Aristotle in his Rhetoric, Perelman promotes audiences that are “no longer constituted by a crowd of ignorant people, but by the subject himself when it is a matter of inner deliberation or, during a discussion, by an individual interlocutor, or by what we could call the Universal Audience, formed by all reasonable humans, during the presentation of a thesis whose validity should be universally recognized” (170). Accepting that we understand “validity” here in the nonformal sense in which it is employed in the NRP, then we have a clear statement of the three audiences that will become important for Perelman and Olbrechts-Tyteca.The Universal Audience is not a “blank slate,” but accepts facts, values, and argumentative techniques. This audience represents “incarnate reason,” but is not provided by experience alone because it always begins with an extrapolation from “the actual adherence of certain individuals.” Thus, Perelman concludes, “We posit that the theses attributed to this audience can vary in time, that they are not impersonal but rather dependent on the person who declares them, and on the milieu and the culture which shaped him” (170–71). Thus, we see changes in the understanding of what is reasonable influencing the way people argue at different times and in different places about, say, the value to be accorded to the physically disadvantaged or about those to whom the category of “person” should be extended. This is indeed the Universal Audience that can be extracted from The New Rhetoric, but its nature is expressed far clearer in Bolduc and Frank’s new translation.The remaining two essays are authored by Perelman and Olbrechts-Tyteca together. “De la temporalité comme caractère de l’argumentation,” from 1958, develops some of the insights in Perelman’s earlier essay on historical reason. Because time plays no role in demonstration, its importance is pronounced when we turn to argumentation. The nature and logic of argument cannot escape its history, the demands of the present, and future consequences. Here is another way in which reason informs the human condition, grounding thought in the experience of self and others and our relation to the world.It is, however, the other coauthored paper (identified as their first collaboration), “Logique et rhétorique,” from 1950, that is the most valuable essay in the collection, in terms of its anticipation of the NRP and illumination of ideas found there. It constitutes chapter 4 of the book, aptly titled “The Debut of the New Rhetoric Project.”We gain a better sense here, for example, of how Perelman and Olbrechts-Tyteca consider the relationship between persuasion and conviction, which can be another point of confusion in The New Rhetoric. For many scholars, and for figures such as Kant, conviction is the stronger mental state. But the authors of the NRP allow that the relationship can be reversed, a position rarely seen since Richard Whately (1963, 175). They write,True to the focus on values and action, persuasion is the conversion of conviction into action; a position or claim that is judged as correct, to which there is adherence, is personalized as it informs the behavior of the audience.Also, in accordance with its title, this article announces the importance of rhetoric for the authors and clarifies their understanding of this concept in relation to their predecessors’ views. Rhetoric differs from logic in its concern with adherence. Hence the important, but revised sense, of persuasion. As Bolduc and Frank observe, both Perelman and Olbrechts-Tyteca were surprised by their discovery of rhetoric (131n18), and they explain the central importance of epideictic rhetoric (often marginalized at the expense of the deliberative and judicial types) in a way not made clear in the Traité or any work prior to L’empire: “The battle that the epideictic orator wages is a battle against future objections; it is an effort to maintain the ranking of certain value judgments in the hierarchy or, potentially, to confer on them a superior status” (134). It is the association between the epideictic and value judgments that elevates epideictic in their eyes. As Perelman will later write, “In my view the epideictic genre is central to discourse because its role is to intensify adherence to values, adherence without which discourses that aim at proving action cannot find the lever to move or to inspire their listeners” (1982, 19).Further ideas, like the Universal Audience, are again rehearsed in “Logique et rhétorique.” But this is also a paper that best clarifies the distance between Perelman and Olbrechts-Tyteca, and Aristotle, and this is something that deserves some discussion.One of the assumptions generally made about the NRP is that it is Aristotelian in nature and its authors neo-Aristotelians. There are, of course, grounds to support this assumption. Perelman himself speaks of the new rhetoric as a project that “amplifies as well as extends Aristotle’s work” (1982, 4). Michel Meyer, Perelman’s student, seems to confirm as much when he writes, “Perelman’s view of rhetoric has often been qualified as neo-Aristotelian because it is reasonable, if not rational, to provide arguments which are convincing due to the type of logos used” (2017, 54). And even one of the current authors in question has described Perelman and Olbrechts-Tyteca’s project as “their contemporary revision of Aristotelian rhetoric” (Frank 2023, 251). So, clearly, there are careful distinctions to be made here.Throughout the papers, the debt to Aristotle is evident and frequently acknowledged. The Aristotelian syllogism plays an important role in several discussions, and the young Perelman saw value in Aristotle’s tandem of potentiality and actuality, terms that play an important role in the Metaphysics (and, one might suggest, in the Rhetoric).2 And as we have seen, Perelman and Olbrechts-Tyteca acknowledge Aristotle as paving the way to seeing a model of nonformal reasoning and a viable conception of rhetoric.At the same time, the logic of Aristotle’s rhetoric is not one that Perelman and Olbrechts-Tyteca endorse. It fits smoothly into the tradition of first philosophies that the whole NRP opposes. And the vision of reason is ultimately very different, as Perelman insisted in a response to Stanley Rosen (Perelman 1959). This is made clear in “Logique et rhétorique.” Aristotle’s relevant logic, the one developed in his Rhetoric, is a logic of the plausible. Perelman and Olbrechts-Tyteca’s logic, as dictated by their conception of rhetoric with its emphasis on values, is a logic of the preferable (137). Nothing could set the two systems more firmly apart. And on this distinction, if for no other, we can see why ultimately Perelman and Olbrechts-Tyteca would not consider themselves neo-Aristotelians.Michelle Bolduc and David Frank have provided an enormous service to present and future readers of The New Rhetoric. Elsewhere, Bolduc (2020, 288) warns against limiting the corpus of the NRP to the Traité of 1958. This volume supports that warning, bringing to light a sampling of what might be missed by such a restrictive vision. The authors have also done readers throughout the world an immeasurable service in negotiating an open-access contract with Brill. This removes all financial impediments to studying an important set of essays, and I suspect it reflects Bolduc and Frank’s belief in the value of the ideas they are presenting here, and which in further volumes they will continue to present. These are two collaborators who have thought seriously about the nature of scholarly collaboration (Frank and Bolduc 2010), deriving insights that inform their approach to their subjects here. One suspects it is a collaboration as rewarding for those involved as it is for those who benefit from its results.
April 2025
-
Abstract
ABSTRACT The retreat from dialogue by citizens of Anglo-European democracies is a topic of interdisciplinary debate. This article argues that the problem cannot be solved so long as it is conceived as a matter of inability to handle the discomfort of disagreement. For knowing how to get through a difficult conversation does not make people want to dialogue, nor does making conversations less difficult. The problem is one of disinclination to turn to others with whom we disagree. The desire to argue with others cannot be incentivized by ease. To want to talk across differences, interlocutors must be reattuned sensually to the good of arguing. The author argues for returning to the literary origins of the public sphere, namely, conversations about literature and art, which, according to political theorists and cultural historians, first made the sociality of disagreements felt.
-
Abstract
The Loeb Classical Library was founded in 1911 by James Loeb, a retired banker devoted to the study of ancient Greece and Rome. The preface included in the first editions to be published explains Loeb’s vision for the library. Lamenting that “young people of our generation” lacked the facility to read Latin and Greek texts in the original thanks to the pressure universities were facing to provide a “more practical” education, Loeb sought to provide the “average reader” with “translations that are in themselves works of literature” and “side by side with these translations the best critical texts of the original works” (Lake 1912, ii–iii). Though naysayers occasionally mock the bilingual volumes as glorified trots, the series has been a serious work of scholarship since its inception and has gotten even better over the past twenty-five years thanks to the inclusion of more authors and the revision of outdated editions. Students of rhetoric have been major beneficiaries. Russell’s Quintilian (2002), Mirhady’s Rhetoric to Alexander (2011), and Laks and Most’s Sophists (2016) are just a few of the fundamental texts recently published. The Loeb Classical Library now exceeds five hundred volumes, red for Latin and green for Greek. This entire collection is available to subscribers online, fully searchable in English and the original languages and by both page and section numbers. Now Gisela Striker has revised J. H. Freese’s edition of Aristotle’s Rhetoric, taking account of improvements to the Greek text since it was published in 1926. The updated edition remains primarily the work of Freese; only his name appears on the spine. I refer to it as Freese/Striker and to the original edition as Freese. Line number references in this review are all to Freese/Striker. Professor Striker taught me more than twenty years ago in a course on Cicero’s Republic.In assessing Freese/Striker, it is important first to recognize what a Loeb volume is and what it isn’t. The Loebs are Greek and Latin texts, but they are not, with rare exceptions, critical editions with lists of variant readings or discussions of manuscript families. The Loebs are translations, but they are not accompanied by comprehensive introductions, detailed notes, or overviews of scholarly debates. Their value lies in the way the facing texts complement one another, and their core audience is readers with enough Greek or Latin to benefit from having the original language in front of them. A work such as Aristotle’s Rhetoric, however, is exceptionally hard to appreciate without ancillary material. Although Freese/Striker includes a rich introduction and valuable footnotes, these are limited by the scale of the book; the Greek text and translation alone come to 469 pages. Readers who are looking for editorial guidance on a larger scale and in English can and should supplement Freese/Striker with the annotated translations of Kennedy (2nd ed. 2007), Reeve (2018), Waterfield/Yunis (2018), and Bartlett (2019), according to their interests or expertise. Kennedy’s translation is likely to be most useful to students new to the Rhetoric. Formatted as a textbook, it divides the text into sections, prefacing each section with a title and summary. The translations of Waterfield/Yunis, Reeve, and Bartlett are continuous texts without subheadings or summaries. The editors all discuss philosophical, political, and rhetorical issues. Of the three, Waterfield/Yunis’s introduction and notes are most concerned with the Rhetoric as a work of rhetorical theory and are the most accessible and comprehensive option for rhetoricians or nonspecialist readers. Reeve’s Rhetoric belongs to the New Hackett Aristotle Series and is intended for philosophers like the other volumes in that series. Reeve’s introduction and notes emphasize the Rhetoric’s relation to central issues in Aristotle’s thought. Bartlett offers an “interpretive essay” at the end of the volume rather than an introduction; this is a clear overview and summary of the text with particular focus on the Rhetoric’s concern for the role of rhetoric in politics and communal life.For those working with the original Greek, what Freese/Striker has to offer is invaluable. Indeed, since no commentary on the complete Greek text of the Rhetoric has been published in English since Cope’s in 1877, Freese/Striker replaces Freese as the primary resource for English-speaking readers with questions about how to construe the Greek. Reading Aristotle’s Greek is difficult, mostly because he expresses complex ideas in dry, technical, and above all concise language. For those working backward from the English to the Greek, however, these challenges can be virtues. The grammar is straightforward, and the vocabulary is relatively limited. This means that an individual with two years or so of Greek could, with patience and care, use Freese/Striker to work with Aristotle in the original. The search functions in the online version make this easier; one can quickly find relevant Greek passages by searching the English translation (or vice versa). Freese/Striker, therefore, fulfills Loeb’s ambitious goal of making Aristotle in the original available to people with enough Greek to understand it with a facing translation. This is even more valuable today than it was when Freese was published. The growth of rhetoric as an academic field means that rhetoricians without the time to reach advanced proficiency in Classical Greek are engaging with Aristotle’s text on a regular basis and can benefit from the updated text and translation that Freese/Striker provides.Freese/Striker prints and translates a Greek text that is superior to Freese’s. Establishing the Greek text of the Rhetoric is daunting. Aristotle’s laconic and elliptical style led scribal variants and downright errors to creep into the medieval manuscripts, some out of a well-intentioned attempt to make the Greek clearer. In addition, Aristotle seems to have revised and rethought his ideas over the thirty or so years that he worked on the Rhetoric, meaning that some apparent problems in the Greek may not be scribal errors but evidence of Aristotle’s work in progress. Freese based his text and translation on the best editions available in 1926, those of Bekker (1837) and Roemer (1898). In 1976, Kassel published an edition that placed the Greek text on the soundest footing it has been on in probably two thousand years. Freese/Striker is based on this edition, joining other modern English translations of the Rhetoric. Roberts/Barnes (1984), Kennedy, Waterfield/Yunis, and Bartlett are all based on Kassel’s edition. Reeve is based on Ross’s Oxford text (1959) but takes account of Kassel’s proposals.Most of the textual changes from Freese are subtle but important, and they begin as early as the first page, where Freese/Striker has Aristotle say in 1.1.3 1354a14 that previous writers of rhetorical handbooks “have worked out only a small portion of this art,” and Freese that they “have provided us with only a small portion of this art.” The oldest medieval manuscripts have the verb pepoiēkasin, “they have made,” but “they have made only a small portion of this art” makes little sense and seems to be a mistake. At some point, a corrector seeking to fix the problem changed the verb to peporikasin (“have provided”), which Freese adopts. Kassel (1971, 118), following a suggestion of Spengel, realized that Aristotle probably wrote peponēkasin (“have worked out”), which differs from the transmitted pepoiēkasin in just one letter, and which is used similarly with the word for “portion” in Aristotle’s Sophistical Refutations. Improvements to the text of the Rhetoric on this scale occur throughout Freese/Striker. A more considerable shift in sense from Freese to Freese/Striker is illustrated by the following sentence from the section in book 2 on mildness (2.3.14 1380b15-17):The difference depends on Kassel’s preference for the reading helōsin (“they have convicted”) over eleōsin (“they pity”). The oldest manuscript has eleousin (“they pity”) in the indicative mood where the subjunctive is required. One option is simply to correct this to the subjunctive. This is the solution Freese adopts with eleōsin, although he adds a footnote acknowledging that helōsin is a possibility. Helōsin is attested in some manuscripts, including in a correction to the manuscript that has eleousin. Since “they have convicted” (helōsin) and “they pity” (eleōsin) are both possible, the choice between them depends on the degree of logical connection one sees between the two clauses. In following Kassel, Freese/Striker makes conviction the organizing principle: People (i.e., judges) have mild sentiments toward the people they convict, especially if they feel that an offender has already suffered more than enough for a punishment. Freese’s interpretation, on the other hand, removes the passage from the context of passing a sentence: People have mild sentiments when they feel pity toward an offender, especially if they feel that the offender has already suffered more than enough for a punishment (cf. Grimaldi 1988, 60-61).Textual editing is as much art as science, and the two proposals of Kassel that I have just discussed have not been universally embraced. Like Freese/Striker, Waterfield/Yunis translates Kassel’s text. Kennedy translates Kassel’s text for the first example but retains “they pity” for the second one, acknowledging in a footnote that “they have convicted” is an option. Reeve translates a different text from both Freese and Kassel for the first example and the same text as Freese in the second, also including the alternate possibilities in his endnotes. Bartlett translates the same text as Freese for the second example; for the first, he seems to accept the manuscript reading “made,” rendering it as “written of.” In both cases he notes the alternate possibilities in his notes. Finally, Roberts/Barnes translates Kassel’s text for the second example, but, like Bartlett, seems to accept “made” for the first, rendering it as “constructed”; Roberts/Barnes has no note in either case (although the translation consistently follows Kassel and notes Kassel’s readings at many points). I have surveyed these translations to show that Freese’s text and translation are not to be condemned out of hand and in some cases may be defensible. The age of the volume, however, means that readers will not systematically encounter an alternate version in a note, as they do in these instances in Kennedy, Reeve, and Bartlett. Readers who continue to use Freese from convenience (it is in the public domain and freely available through Google Books) risk being led astray. In following Kassel, Freese/Striker reflects the modern consensus and brings us closer to what Aristotle is likely to have written, fulfilling Loeb’s promise to give readers the best critical text currently available.Freese/Striker does reject some of Kassel’s bolder proposals. The discussion about the three types of speeches offers an example. In 1.3.2 1358b6-7, Kassel brackets the enigmatic clause that spectators are judges of “the ability of the speaker,” as a signal to readers that it should not be considered part of the original text even though it appears in all the medieval manuscripts. Kassel’s objection (1971, 124–25), that the clause seems to interrupt the sense of Aristotle’s argument by contradicting the distinction he has just drawn between spectators and judges, is reasonable. By using brackets, Kassel alerts the reader that he rejects the clause but does not go so far as to remove it entirely from the text. Brackets for dubious passages are a convention familiar to readers of Latin and Greek, but they clutter up translations and risk confusing readers unfamiliar with the convention. Freese/Striker uses them sparingly. Roberts/Barnes includes this clause about the speaker’s ability in brackets, with a note explaining that Kassel excised it, while Waterfield/Yunis omits it entirely. Freese/Striker (as had Freese) retains the clause without brackets (as do Kennedy, Reeve, and Bartlett), mentions Kassel’s opinion in a footnote, and points the reader to a passage in book 2 where Aristotle once again states that a spectator of an epideictic speech is a kind of judge (although the cross-reference should read 1391b16-17 rather than 1391a16-17). Since the Loebs do not allow for the kind of caution that brackets and textual apparatus provide in critical editions of Greek texts, Freese/Striker’s decision to prefer the reading of the manuscripts in cases such as this serves readers best. In all the places where Freese/Striker does print a different Greek text from Kassel, the change is acknowledged in a footnote.Besides the alterations based on Kassel’s text, Freese/Striker keeps closely to the translation in Freese, updating it to accord with modern English style: “that” instead of “which” more consistently in restrictive clauses, “on this account” instead of “wherefore,” and similar minor changes in wording. More consequential changes include more transparent renderings of the Greek. Among the most significant is this sentence from book 1 about the two different types of pisteis (1.2.2 1355b36):By broadening the scope of pisteis and eliminating the unavoidable connotation of real and fake in “inartificial” and “artificial,” Freese/Striker offers a much clearer sense of what Aristotle means. There is a trade-off. Rendering pisteis as “means of persuasion” obscures the fact that Aristotle seems deliberately to be appropriating the terminology of professional speechmakers for his own novel purposes. Pistis (the singular of pisteis) is a word used in judicial oratory for “proof” in contexts where “means of persuasion” would make little sense. Seeking to make the best of a tricky situation, Freese/Striker uses “means of persuasion” throughout the translation, except where pisteis unambiguously means “proofs.” Freese/Striker is not alone in favoring “means of persuasion.” Reeve uses it, and Roberts/Barnes and Bartlett offer “modes of persuasion.” Waterfield/Yunis stands out by keeping the time-tested “proofs.” Kennedy avoids the issue by printing pisteis without a translation. Another significant improvement over Freese is Freese/Striker’s rendering of ēthos and its cognates in most cases with the vocabulary of character rather than morality or ethics. Freese/Striker’s “considerations of character” (1.8.6 1366a13) and “adapt our speeches to character” (2.18.2 1391b28) are more accurate than Freese’s “ethical argument” and “make our speeches ethical,” as well as free of the moral judgment that Freese’s English imposes on the Greek. Finally, Freese/Striker’s use of “unfamiliar,” while perhaps not quite catching the nuance of the Greek xenos and xenikos in Aristotle’s discussion of style, avoids the negative connotations that Freese’s “foreign” often has in contemporary English.Freese features a twenty-one-page introduction that includes mini-biographies of rhetoricians before Aristotle, a comparison of the Rhetoric to the Gorgias and Phaedrus, an aside on the Rhetoric to Alexander, and accounts of the most important manuscript and of William of Moerbeke’s thirteenth-century translation into Latin. This remains useful, and some may miss it, but the information is all readily available elsewhere. The new introduction in Freese/Striker is more selective and more directly about the Rhetoric. In ten pages, it introduces the reader to Aristotle’s project, the contents of the Rhetoric, and ancient rhetoricians’ lack of interest in it after Aristotle’s death. A highlight, reflecting Striker’s expertise in Aristotle’s logic, is the concise explanation of how the theory of argument in the Rhetoric is an adaptation of the one in the Topics. There is also a new chapter index in the form of an outline that is easier to use than the paragraph-length summaries in the seventeen-page “Analysis” of the text in Freese. Freese/Striker retains from Freese the “Select Glossary of Technical and Other Terms.” This is not, nor is it meant to be, a comprehensive handlist of rhetorical concepts. As the name implies, it is a convenient place for readers of the Greek to look up technical terms or familiar words that Aristotle uses in unique ways. Most of the definitions are taken directly from Freese or lightly revised. Freese/Striker’s entries for dialektikē and sēmeion, however, are clear and concise introductions to these difficult topics, a marked improvement on Freese’s. Where Freese discusses dialektikē without specific references to how Aristotle uses it in other works, Freese/Striker summarizes the explanation in the Topics of how dialektikē is a technique of developing or refuting a thesis through questions and answers and then shows how rhetoric does more than dialectic by also seeking to persuade an audience. And where Freese’s explanation of sēmeion is abstract, Freese/Striker gives us a concrete definition (“a proposition stating a fact that points to a related other fact, so that the existence of the second fact may be inferred from the first”) followed by an example of how this works in practice (fever points to illness). The same general principle of retaining but updating governs Freese/Striker’s policy toward Freese’s rich explanatory footnotes. Many of these have been kept with no changes, some have been revised (often silently correcting oversights), and some new ones have been added. In the interests of brevity, some notes have also been excluded, and, as with the introduction, readers may miss these. Taken as a whole, however, the slightly more concise notes remain useful, especially for readers who will use Freese/Striker as a primary resource, rather than one of the more extensively annotated translations I mentioned earlier in the review.Freese/Striker ends with an index of proper names and a general index. These items too are taken from Freese, with deletions (for example, “hair (worn long in Sparta)” and “pancratiast”) and additions or corrections (for example, “licentiousness” for akolasia and “weakness of will” for akrasia rather than “incontinence” for both). With search engines, indexes are less important than they once were. This one demonstrates how helpful they can still be. The entry for “article, the, use of” refers us to 3.6.5, a section on how to use the definite article in Greek where the translation in Freese/Striker does not use the word “article.” A lexical search for “article” would turn up nothing in 3.6.5, and one for “the” would be next to useless.De Gruyter is selling Kassel’s edition of the Rhetoric for $430. It is not available as an electronic text online. Since many research do not include it in their the way that even most can it is through For the of of Freese/Striker Kassel’s text with Striker’s editorial At the same readers should that no edition, including Freese/Striker, is a version of Aristotle’s Rhetoric. serious scholarly work would be well by it, Kassel’s edition, and an of other translations and English and other their This is the case for all Loeb volumes, Freese/Striker it does Readers a and text accompanied by an lightly translation. As a first of for work on Aristotle in Greek, it should be on the real or of English-speaking of Greek rhetoric and, in the of James Loeb, of academic or in working through Aristotle’s ideas with an toward his own language.
-
Abstract
ABSTRACT What is the problem of democratic persuasion today? Looking at the complex cases of what Robert Fogelin calls “deep disagreement,” this essay brings Hannah Arendt and Ludwig Wittgenstein into a critical dialogue about the possibilities for persuasive speech. Questioning the received reading of “form of life” and “worldview” as the hard limit on such speech, it argues for a world-opening approach to persuasion where shared premises are missing. By contrast with those who reduce persuading to convincing based on such premises, Wittgenstein and Arendt show how to create them. Persuasion involves not convincing an interlocutor to adopt one’s point of view but learning to see from different points of view: a practice that Arendt calls “seeing politically” and Wittgenstein calls “seeing an aspect.”
-
Abstract
It is with the deepest sorrow that I write with the news that Erik Doxtader, Philosophy & Rhetoric’s editor, passed away on June 22, 2025, at the MD Anderson Cancer Center in Houston.Erik was a singular intellectual, teacher, mentor, colleague, and editor. Under his stewardship, Philosophy & Rhetoric did more than maintain its legacy as a unique forum of philosophical and rhetorical invention. He also stretched—indeed reconfigured—our philosophical and rhetorical imaginations in profound and indelible ways. Among many accomplishments, Erik made the journal hospitable to planetary thought; encouraged thoughtful encounters between ancient and cutting-edge theory; deepened the journal’s longstanding commitment to rigorous argumentation as the marrow of academic dialogue; and invited exploratory and experimental essays to the journal’s forums.It is a powerful testament to Erik’s legacy that he leaves behind a robustly healthy journal under the trusteeship of a dedicated editorial team, board, and community of peer reviewers. I am immensely proud to be following in Erik’s footsteps as editor of the journal, working alongside Dr. Freya Thimsen (Essay and Forum Editor) and Dr. Kelly Happe (Book Forum Editor). We are humbled and honored by your continued commitment to the journal. —Omedi Ochieng
-
Abstract
It is common for those who live in democratic societies to talk about the importance of speaking to others. But what about the desirability of speaking to others? At first glance, the question appears false, since the answer seems obvious: Of course speaking to others is desirable! Engaging with others who disagree with us is part and parcel of the democratic way of life. And yet, we need not look too far to find the public sphere mired in intense polarization, divisiveness, and a general breakdown of civil discourse. In practice, we appear to set aside what we say we believe and proceed as though we know that dialogue is pointless.What should we make of this gap between, on the one hand, our accedence to the idea that speaking across difference is good and, on the other, our demonstrable lack of attunement to that good in practice?We differentiate two ways of conceiving the gap. One might understand the gap as between a belief in the importance of open dialogue and the willingness to engage in it. Here, the discrepancy between our commitment to the principle and acting on it is easily cleared up by pointing to things that make dialogue ineffective today. We could say that, while we do firmly believe in the principle of dialogue, reality makes it impossible. In this case, the retreat from dialogue is inevitable. We propose an alternative understanding of the gap as one between believing that dialogue is desirable and desiring dialogue. We make the case that while the first framework can excuse the evident tendency to avoid disagreement as a realistic, prudent, or practical choice, it also makes embracing pluralism indefensible. The second approach, we argue, has the potential not only to remind us that the desirability of dialogue is coextensive with the desirability of capacious thought and judgment, but to reattune us to pluralism as an ideal for realizing those desires.Increasingly, citizens, scholars, and civic institutions lament that it has become impossible to disagree with each other. This notion—that democratic dialogue has become an impossibility—comes in different forms. For some, the impossibility is due to contextual developments. We live in a new world in which the conditions that once made speaking to others potentially productive are gone. So, even if we make the effort to speak across difference, our deliberations in the current digital and transnational public sphere cannot consolidate public opinion as they used to. Such explanations, which attribute the impossibility to contextual developments, might be called externalist to distinguish them from ones that attribute the putative impossibility of open dialogue to inherent causes.From an internalist view, developments like the rise of social media, globalization, and the growing role of “big money” in politics have not exactly made the democratic process impossible; they have merely magnified the fact that it was always too flawed to be viable. If it once seemed that democracy—as a pluralist way of life, based on free and shared self-governance—was possible, now we can see more clearly that speaking to others is ineffective in consolidating, or ensuring the legitimacy of, public opinion. Similarly, if it once seemed that the challenge was how to make life in pluralism better, it has become clear that human beings, insofar as we are essentially tribalistic, may prefer not to have to negotiate between different values and worldviews.Whatever form it takes, the idea that democratic dialogue might have been good if it were not impossible—as an explanation of the gap between what we remain committed to in principle, on the one hand, and our readiness to act on it, on the other—has circumscribed our response to the crisis of democratic dialogue by making the importance of democratic dialogue effectively moot.Reflection about the democratic crisis has devolved into a deterministic problematization of free speech itself. In politics, free speech has become a partisan issue, and in academic scholarship, the validity of committing to the protection of free speech has become a matter to interrogate. For example, which views are acceptable to “platform” on college campuses? Does Justice Brandeis’s slogan that the “truth will out” or Mill’s idea of the “marketplace of ideas” have any actual empirical validity? Does free speech in the age of the internet make its abuse too rampant to justify its protection? And so on. However, this concern with the defensibility and parameters of free speech is confused about the stakes of the protection of free speech. It neglects the fact that the commitment to protect freedom of expression is based not on the principle that speech ought to be free, but rather on a commitment to pluralism that, in turn, demands that speech be protected. That is to say, the actual stakes of any argument in support of or against free speech go to the ideal of living with others with whom we are likely to disagree. Concern with the defensibility of free speech fails to recognize, in short, that it is the pluralism itself that needs to be defended.Accordingly, our aim is to shift the conversation about the dysfunction in public dialogue by framing the desirability of speaking to others as an aporia that can be ignored only on pain of rendering pluralism indefensible.To present the desirability of dialogue as a problematic seems odd, especially because the commonplace idea that talking across difference is important seems to already entail its desirability. And yet, if pressed to explain why anyone would want to talk to others, we find ourselves describing instrumental goods. Which is to say, we find ourselves listing things that talking to others is good for: be this cultivating civility and respect, refining our individual beliefs, or arriving at better solutions to collective problems. Indeed, it is easy to recognize the potential benefits, be they civic, social, epistemic, or moral. At that point, the distinction between believing that something is desirable and desiring it for itself becomes clear. In the first case, being in dialogue need not be a desirable prospect so long as the outcome of the process is desirable. In the second case, it is the prospect of dialogue itself that is desirable, notwithstanding its challenges. This distinction is important because the instrumental benefits of dialogue for stability, civility, and cooperation are recognizable in any kind of society or political system. Democratic societies, however, uphold pluralism as an ideal: Disagreement is not merely an instrument to resolve differences; living in difference is an opportunity to disagree. As the timing of this special section suggests, we live in a moment that calls on us to contend with the implication of this distinction for pluralism.The desirability of talking to others is a problematic that emerges specifically from a mismatch between a theory and its practice. Consider the monist-pluralist debate in Anglo-European literary theory from the 1960s up to the 1990s. The debate, which was framed as a contest between critical pluralists (represented by Wayne Booth) and monists (represented by E. D. Hirsch), opened up a discussion about the parameters within which interpretation would realize its aims and optimize its results, about how the aims are to be defined and what the ideal result might be. For Booth, the project of pluralism is one invested in “the public testing of values” through conversation, whereas for Hirsch validity in interpretation required imposing order on “the chaotic democracy of readings” (1979, 4–5). Of course, the debate was not limited to a quarrel between pluralists and monists; it expanded to include critics from numerous emerging “fields” that have since become institutional mainstays (like feminist studies, postcolonial studies, African American studies, queer studies, and comparative literature) who criticized it for various alleged ideological blind spots.What is noteworthy is that, in the exchanges between critics representing presumably irreconcilable views of how best to conduct the critical enterprise, everyone could count on others to be invested in contesting other views. When a monist like Hirsch insisted that critical inclusivity stands to compromise interpretive validity, Booth could, despite warning of monist exclusiveness as a form of “critical killing,” point to how the monist position gains clarity and force when it stands within a plurality of critical views (1979, 259). And Ellen Rooney, who criticized Booth for modeling his vision of interpretive pluralism on liberal paradigms of public reason as persuasion, wrote an entire book to persuade readers otherwise—a critique that was possible and necessary in a historical moment when a rationalist-liberal pluralism could be plausibly posited as hegemonic, whereas a public sphere paralyzed by irrationality and post-factualism calls for a foundationalist, or at least positive, theoretical intervention.Put differently, today a pluralist rhetorical theory like Booth’s would not be in a position to model itself after the openness of public discourse without first explaining why one would want to model critical discourse on a paradigm in dysfunction. Likewise, Rooney could not argue that the same ideological baggage attached to the “colloquial meaning of the term ‘pluralist’ shadows all our theories of interpretation” (1989, 17), not at a time when pluralism is no longer part of our political vernacular. She would have to find positive grounds on which to present an alternative vision of critical discourse. And Hirsch might not want to call for untethering the principles of persuasion in public discourse from the grounds of validity in scholarly criticism, not when translating the value of what literary critics do has become a paramount concern for literary studies as a discipline. In short, at the time of the monist-pluralist debate, the most exclusivist monist could afford to be so because it was possible to take fellow critics’ practical commitment to argue and disagree for granted. Booth, the avatar of critical pluralism, dedicated himself, in Critical Understanding: The Powers and Limits of Pluralism, to differentiating all the different varieties of monism and pluralism, delineating the advantages and liabilities of each of these critical “attitudes,” and to arguing the faultlessness of critical disagreements, as he did when he proposed Andrew Paul Ushenko’s thought experiment, which imagined “a fixed cone placed among observers who are not allowed to change their angle of vision” (1979, 31), as an apt analogy for “the challenge of pluralism,” all without having to consider what motivates critics to share their opinions. Meanwhile the past two decades have seen literary criticism and theory not just defending the value of interpretive knowledge (literary studies’ perennial institutional challenge) but calling into question the very point of producing interpretations (Lehman 2017).It takes a particular historical moment to push a question like the desirability of speaking to others to the forefront. Hannah Arendt raised the question in the middle of the twentieth century when she believed that the defense of pluralism was at risk, and her search led her to Immanuel Kant’s critical philosophy.When we invited our contributors to help us articulate the desirability of speaking to others as a problematic, we presented them the foregoing conceptual framework and offered, as orienting figures, Immanuel Kant, who articulates one of modernity’s most influential philosophical accounts of why disagreeing is good for people irrespective of the result, and Hannah Arendt, who critically revived Kant’s philosophical framework after the rise of fascism.In his Critique of the Power of Judgment (1790), Kant puts forward the maxim to “think in the position of everybody else” (1790/2000, 5:294). Appearing in the context of his aesthetic theory, the normative requirement to “reflect on [one’s] own judgment from a universal standpoint” is taken to be constitutive of the judgment of taste (5:295). In other words, to declare something to be beautiful presupposes “putting [one]self into the standpoint of others” (5:295). Moreover, our declaring something to be beautiful is to demand that you think so too (5:237). And yet the force of the aesthetic “ought” does not consist in the fact that you will come to agree with us. Rather, the demand makes clear that taste is an inherently social affair, and our judgments on such matters necessarily consider what our interlocutors would say when confronted with the objects that we might designate as beautiful.It is this capacity for perspective taking, exemplified in the aesthetic sphere, that Arendt famously gravitates toward as forming a basis for the political. “[T]he capacity to judge is a specifically political ability in exactly the sense denoted by Kant” precisely because it is the faculty of the mind by which we take into account the perspectives of others (Arendt 1968/2006, 221). In her well-known Kant Lectures (delivered in the Fall of 1970 at the New School for Social Research), Arendt draws out the implications of Kant’s claim that to “restrain our understanding by the understanding of others” is, in fact, a “subjectively necessary touchstone of the correctness of our judgments generally” (Kant 1798/2006, 7:219).Building on this idea, Arendt puts forward the related notions of “representative thinking” and “enlarged mentality,” which involve the ideas not only that it is good to think from the standpoint of others and take their thoughts into account, but that “thinking . . . depends on others to be possible at all” (1982, 40). Whatever her differences with Kant, Arendt is to be credited for highlighting the radical force of Kant’s “belie[f] that the very faculty of thinking depends on its public use,” because it was “not made ‘to isolate itself but to get into community with others’” (40). Kant further warns in his Anthropology (1798) about the dangers of “isolating ourselves with our own understanding and judging publicly with our private representations” (1798/2006, 7:219).Here, the value of dialogue, disagreement, or modes of engagement that involve “thinking from the standpoint of others” does not lie in making our lives with others who are not like-minded manageable, nor even in the prospect of improving our thoughts and opinions by sharpening them against others, but rather because our ability to think and make judgments is most capacious when we are in conversation with others, especially those who might differ. The essays collected in this special section reflect on today’s democratic crisis by returning to the work of Kant and Arendt or proposing alternative sources and frameworks of conceptualization. They approach the problematic we set out from different fields in the humanities and social sciences, including philosophy, political science, cultural studies, history, literature, and education, offering a range of historical and theoretical accounts of dialogue and disagreement enriched by interdisciplinarity. Together, they point about the of is, about what or how speech ought to be the question of the desirability of talking with others in the first That this question is is by no taken for granted. As would likely speaking with others may be but it is might to but something that only after have made up mind about after have an opinion about how things in the or about how the world should to others can if is to be by the other. Does it make in that case, to just to In of Democratic takes as her point of the of especially in the context of However, that the of speaking with others is not to but to For Arendt, speaking to others is not only important but for political is the of having a shared public world at In view, we have a world in common only to the that we it from different that for persuasion to our sense of a shared or common it also be world just to you but to In other words, it how the world appears to sense of what is by how it. from the prospect of persuasion the that might see things account, from persuasion as a rhetorical at to it as a kind of and to see the of judgment as a common world that people who have very different opinions to the with others is if we cannot agree on what objects or we are talking In his for in the of Hannah that a better, if not for democratic in a society could be in on and institutions in as opinion a set of that us in conversation with each other in the first of thinking has been used to a form of political in which we reflect on of common concern by the of as others as and alternative frameworks that how we of the of interlocutors within such In with to account of and understanding of and others as that are by a particular of speaking with each other. In with a long to which we understand each other best by with each from our own us the to see how that understanding people a of that is and or between us of this way of speaking with each other because of the free yet of the human which makes an model of this and the the of how we of the other from perspective we are to For example, do we take up the standpoint of an other, the should we to engage with particular others? For what matters is that we others in their rather their This across the more distinction between and In other words, what is is not the other or but we them in all of their that the of perspective depends on how we the our willingness to them in their and the of interlocutors to In the in draws on the work of Arendt, as as her with to argue that thinking has a particular in In such it may not be possible for people to take views into account in how they judge political as Arendt because to the of who people take to be. But what thinking can do in such is others into as of This through understanding why are for and, in so that others from a different from the that political can be by the or of the other Such can support the to include those others in democratic the to those with whom we Hannah Arendt on and draws to claim that free speech is only when others to what have to this is that speech is not just a but a that makes engagement with others desirable and However, free speech it to a the conditions which speech may become in the first on of the term at once to as as conditions which a lack of what Arendt calls the of the social of a the of in politics, and a social from and the idea that our speech be not as exchanges but as within social and institutional conditions that dialogue. As their the with judgment conditions our normative with the and of democratic and differentiate between and to speak to others. be we should not want to to persuade on a that two of can come into when we engage with others who different views. the one hand, for us to present them with of our own the other hand, for practical us to our so as not to demand too of their and In how we speak with others, we them as interlocutors who our practical as as our for their It to to to the of the debate on the retreat from dialogue in Anglo-European arguing that the solutions they to the dysfunction of public discourse are The is in of an to the of disagreement, or a to the to change their dialogue possible once potential interlocutors to get through conversation or them to good to engage if persuasion is taken out of solutions she because the is not one of but one of to to others with whom we disagree. will not be to talk to others since they can or because they do not being want to talk across differences they be to the of for returning to the literary of the public sphere, about and to political and cultural first made the of Together, and us to think about what motivates and the to speak across it might be reason that us to out dialogue, our willingness to remain in it may on our ability to and aesthetic is that democracy is not so a reality as an ideal to to. This special section is presented with the idea that this may societies that are committed to pluralism as a way of life to the conversation about the to across
December 2024
-
Abstract
ABSTRACT Argumentation theory tends to treat the distinction between intentional and unintentional fallacies—sophisms and paralogisms—as unimportant for the evaluation of argumentation. The article author believes this is so because argumentation theory tends to be focused on the epistemic functions of argumentation and fallacious arguments pose the same threat to the production of epistemic goods whether they are intentional or not, so the distinction is not needed for the epistemic evaluation of argumentation. This article argues that argumentation has a special connection to respect for autonomy, one that enables it to also produce distinctly moral goods. Sophisms, but not paralogisms, spoil these goods. Worse—sophisms produce potentially continuing moral harms, while paralogisms do not. Therefore, the paralogism/sophism distinction should be reintegrated into argumentation theory’s evaluative toolbox.
-
Abstract
ABSTRACT This article addresses two related questions about belief, inquiry, and persuasion. The first is a question about the nature of epistemic paternalism, which is, roughly, the activity of interfering in other people’s inquiry, for their own epistemic benefit. The second question is about rational persuasion, and whether it can ever be paternalistic, or (better) whether it can be disrespectful and prima facie wrong in the same way that at least some cases of paternalism are disrespectful and prima facie wrong. The article argues that if rational persuasion is paternalistic, it is epistemically paternalistic. It then considers how best to characterize epistemic paternalism and answers a challenge to its justifiability. Finally, the article responds to George Tsai’s view that rational persuasion can be problematically paternalistic, arguing that Tsai’s central case falls short of the ideal of rational persuasion.
-
Abstract
ABSTRACT Autonomy is foundational to ethics, political philosophy, philosophy of mind, and it has been closely associated with argumentation. What is curious about autonomy is that it has traditionally been explained in terms of reasoning and argument: autonomy involves reasoning because, standardly, someone who’s autonomous is one who thinks things through, who has reasons for their actions. Autonomy regards argument because to respect the autonomy of someone who thinks things through, one must offer them reasons, that is, argue with them. One common thought is that provided one’s arguments meet certain criteria (e.g., they’re not sophistries or clever manipulations), then argument respects autonomy. But is this really so? No. Properly understood, argument is a kind of paternalism, for to argue with someone means to enter into and manage their stream of reasons, the very things that account for their autonomy.
-
Abstract
ABSTRACT This introductory article discusses the state of the art in contemporary argumentation theory regarding the relationship between autonomy and argumentation. It introduces the contributions to the special section and discusses their relationship to each other and to the broader debate.
September 2024
-
Abstract
The proliferation of materialist perspectives in rhetorical studies has generated feelings of disciplinary crisis and fragmentation. Early materialist formulations of rhetoric, such as those put forward by Michael Calvin McGee and Raymie McKerrow, conceptualized materiality discursively and, thus, maintained continuity with more traditional accounts of rhetoric as a practice of “symbolic action.” However, beginning with texts such as Ronald Walter Greene’s “Another Materialist Rhetoric” and Jack Selzer and Sharon Crowley’s edited collection Rhetorical Bodies, scholars began emphasizing the ontological and embodied rhetoricity of physical contexts and environments over discursive and ideological conceptions of materiality. This turn toward the ontological and embodied has rapidly expanded over the past twenty years, with numerous scholars now offering new materialist, postcritical, ecological, computational, and digital perspectives on rhetoric that privilege concepts such as affect, circulation, and assemblage over more traditional rhetorical terminology.It is in response to this tension between standard rhetorical perspectives and materialist rhetorical approaches that we can appreciate the interventions of S. Scott Graham’s recent book, Where’s the Rhetoric? Imagining a Unified Field. Rejecting the view that the materialist turns in rhetorical studies (particularly rhetorical new materialisms [hereafter referred to as RNM] and computational rhetoric) have left the discipline more fragmented and less capable of defending a unified perspective on rhetoric, Graham believes it is possible to generate a new unified theory that can affirm the lines of scholarly influence that have given rise to RNM (what Graham calls modern rhetoric’s “right branch”) as well as the more traditional lines of scholarly influence that have led to a formulation of rhetoric as “symbolic action” (what Graham calls modern rhetoric’s “left branch”). To accomplish this task, Graham argues that we should avoid the tendency to view RNM as “other” to traditional narratives about rhetoric and, instead, consider how these latter perspectives are compatible with the former. Much like unified field theories in physics that seek to bridge older perspectives on general relativity with newer perspectives on quantum mechanics (e.g., string theory and quantum loop gravity), Graham believes it is possible to achieve similar results in rhetorical studies by approaching standard rhetorical perspectives from the ontological viewpoints enabled by RNM.What makes Graham’s angle on this claim particularly unique is his premise that a proto-new materialist perspective has underpinned some of the most influential left branch approaches to rhetoric all along. While most rhetoricians start from the present when introducing concepts associated with RNM, Graham, following historically informed thinkers such as Scot Barnett, Debra Hawhee, and Thomas Rickert, demonstrates that there is a line of thinking about “symbolic action” as “situated action” that goes back to the relational approach to metaphysics put forward by philosopher Henri Bergson in the late nineteenth and early twentieth centuries. Thus, as Graham argues, if we begin with Bergson’s relational ontology, rather than the postmodernist and social constructivist philosophies that (explicitly and implicitly) shaped interpretations of rhetoric’s left branch during the second half of the twentieth century, we do not “need to re-engineer rhetoric” to fit the latest trends of RNM (41). From Graham’s perspective, many standard rhetorical perspectives have been hospitable toward new materialism from the outset. To appreciate this fact, we simply need to recuperate the Bergsonian legacy that informs this tradition.To make a case for this Bergsonian approach to rhetoric, the first main chapter of Graham’s book (chapter 2) engages in detail with the work of Kenneth Burke. As a crucial founder of the symbolic action paradigm, Graham believes that if he can show the influence of Bergson on Burke’s thought, he can, in turn, demonstrate how scholarship informed by Burke is also influenced by Bergson. To trace the influence of Bergson on Burke’s thinking, Graham focuses on Burke’s early work, especially Permanence and Change. In contrast to Burke’s later writings (e.g., A Grammar of Motives, A Rhetoric of Motives, and Language as Symbolic Action), which have been crucial to interpreting him as a theorist of symbolic action, Graham argues that Permanence and Change is directly indebted to a Bergsonian process philosophy that emphasizes the rhetoricity of situations. For the Burke of Permanence and Change (which Graham calls Original Bergsonian Burke [OBB]), there is no ontological or epistemological gap between symbolic action and material situations. Instead, symbolic practices and the situations that underpin such practices (e.g., environmental ecologies, social ecologies, digital ecologies, etc.) can all be conceived immanently, as nested complex dynamic systems that reveal motives toward reality. Hence, according to Graham, available in the writings of OBB is a Bergsonian ontology that emphasizes relational processes all the way down and rejects any Cartesian dualism (or Kantian correlationism) between nature and culture and things and words. For OBB, which is also the Burke Debra Hawhee focuses on most extensively in her book Moving Bodies, symbolic action is the effect rather than the cause of material processes of becoming, and rhetoric is the act of responding to these material processes in a satisfying way that is always itself creative and inventive.After offering a novel way to think about Burke and his materialist contributions to rhetoric, chapter 3 of Graham’s text turns to Carolyn Miller’s highly influential essay “Genre as Social Action” (originally published in the Quarterly Journal of Speech in 1984). As her piece is deeply influenced by Permanence and Change, as well as the writings of Austrian philosopher Alfred Schutz, Graham believes that rhetoricians can also read Miller’s formulation of genre as presupposing a Bergsonian ontology. While Miller does not mention Bergson in her essay, Graham argues that by appreciating the influence of Bergson on Burke and Schutz, it is possible to see that Bergson has indirectly influenced Miller’s account of genre. Graham argues that rhetoricians can also appreciate the link to Bergson in terms of how Miller’s project explicitly rejects “modernist materialism and the postmodern fetishization of discourse” (90). For Miller, the situations that produce genres—as repeated patterns of discourse—are not mechanistic and mechanical but active and dynamic processes that sediment through time (what Bergson calls duration). For Graham, then, the resources for interpreting Miller as “in some ways, the [discipline’s] original rhetorical new materialist” are already at play within her text (90). If we simply expand Miller’s understanding of situation so that, like OBB, it accounts for patterning and structuration not only at the social level but also at the flattened ontological level of movement and becoming, then Miller’s Genre as Social Action (GASA) framework can be reconceptualized in terms of a new materialist method that Graham calls Genre as Process (GAP). Whereas GASA conceives of genres as abstract nouns that emerge out of stable social patterns, GAP emphasizes genre-ing, “[t]he processes of structuring activity that occurs in situational hierarchies and guides situated action” (73). A GAP approach also helps realize Miller’s recent call for deeper engagement with new media technologies. As dynamic structures that are always entangled with their larger contexts and environments, new media technologies, such as Twitter, are best approached through a GAP framework that can appreciate the way these technologies repattern the norms of genre (e.g., letter to the editor genre on Twitter vs. traditional letter to the editor genre). Approaching GASA as GAP, then, allows rhetoricians to conceptualize genre in terms of dynamic patterns of circulation that are continually predisposed toward change and entropy. While effective genre deployment, like Burke’s rhetoric, requires kairotic responsiveness (or what Graham, borrowing from Whitehead, calls satisfaction), this situated responsiveness (especially in digital contexts) is itself inventive and, thus, continuous with the patterns of circulation that makes genre itself possible.Chapter 4 of Graham’s book concludes the conceptual portion of his project. In this chapter, Graham argues that a GAP framework can enrich not only traditional rhetorical (left branch) perspectives but also RNM. While Graham identifies as a new materialist rhetorician who favors the ontological turn in rhetorical studies, he believes that part of what makes the GAP framework valuable is its tendency to move RNM back toward a study of “the recurring experiences of practicing rhetors” (122). Too often, Graham argues, advocates of RNM adopt a “zoom-out” (distributed agency) perspective that makes it challenging to locate rhetorical agents’ strategic, situated practices. A GAP approach, by contrast, returns to the situated rhetor without rendering their agency discrete, atomistic, or self-contained. By conceptualizing rhetorical agency as the accomplishment of “structuring structures” that produce performatively enacted boundaries between the human and the nonhuman, GAP enables both a “zoom-out” and “zoom-in” approach that can account for the rhetorical strategies that satisfy particular human situations and exigencies. Graham’s framework, thus, not only improves traditional rhetorical perspectives by making them more process-oriented but also enriches RNM approaches by making them more suited to analyze rhetorical practices and discourses.The remainder of Graham’s book is a sampling of case studies that apply the GAP framework to cultural artifacts. In chapter 5, Graham discusses the qualitative research he produced studying the work of Brandon, a graphic designer who consults with various companies to create novel digital products. Graham argues that the novel digital products that Brandon produces for these companies can be understood through a GAP framework. Across his consulting work, Brandon must demonstrate an ongoing sensitivity to the genre constraints of various situations (that are ecological, social, and digital) to effectively satisfy his clients and consumers—a practice Graham calls “fit foraging.” Graham argues that a clear example of this approach to “fit foraging” is the holiday e-card video game that Brandon produced for the Ryzex Corporation (a UPC scanner manufacturer). After being asked by Ryzex to create a novel holiday e-card that could satisfy the company’s various clients, “Brandon designed a shooting-gallery Flash game that used Ryzex UPC scanners as ranged weapons and barcode-marked boxes as appropriate targets” (126). According to Graham, this shooting gallery game was an excellent example of fit foraging because it combined the genres of the holiday e-card, shooting gallery games, and Ryzex’s unique brand identity to produce a novel outcome.In chapter 6, Graham turns his attention to scholarship on computational rhetoric. Focusing largely on his own work deploying content-analytic methods, Graham argues that these approaches work through an ongoing dialectic between intuition, which he defines as “an experiential approach to metaphysical inquiry” (139), and abstraction. This Bergsonian framing is valuable, Graham argues, because it locates practices of quantification in a GAP framework that understands data as “aggregations of intuitions rendered symbolically so that the patterns, abstracted for the local sites of situated action, become more clearly visible” (149). Hence, for Graham, computational rhetoric should be approached not as “other” to more traditional rhetorical perspectives but as a distinct genre of rhetorical inquiry that is compatible with his larger GAP framework. Graham’s insights in this chapter also have important implications for scholarship centered on the rhetoric of science. Like content analytic methods, scientific inquiry can be understood generally as a process of abstracting the intuitive and forging a fit with material reality through embodied experimentation. Graham’s Bergsonian approach to the rhetoric of science is, thus, compatible with scholars, such as Bruno Latour and Andrew Pickering, without needing to draw extensively on their distinct science and technology studies vocabulary. If we simply start with a Bergsonian relational ontology, Graham argues, all rhetorical practices emerge out of the nexus between intuition, the patterns of stabilization (or duration) that result from intuition, and the processes of symbolic abstraction that attempt to provisionally capture intuition and duration in a satisfying way.In chapter 7, Graham returns to a more specific case study that deals with the rhetoric of Donald Trump. Arguing that the Trump moment poses a crisis to traditional studies of presidential genre, Graham claims that a GASA framework can help make sense of Trump’s success as a rhetor. Graham’s method for analyzing Trump’s rhetoric works at two registers. First, Graham shares the results of a quantitative study he conducted to test the widely held conviction that “the 2016 presidential primary [featuring Donald Trump was] . . . more negative . . . [than] prior campaign cycles” (165). Contrary to popular perception, Graham shows that his study reveals that a similar level of negativity characterized previous primary debates and that there is no stark difference. Graham then zooms in on the specific rhetorical strategies enacted by Trump during the primary debates, focusing in particular on his infamous exchange with Marco Rubio about hand (penis) size. Graham’s main argument here is that Trump’s communication during this exchange (and others) can be appreciated in terms of a Laconic rhetoric genre that “leverages the powerful organizing structures of reality TV and Twitter flame wars to supplant the traditional genre-ing processes of political oratory” (176). Graham argues, furthermore, that this same Laconic genre did not work when Rubio deployed it because his situated responsiveness did not align with “the media apparatuses that supported . . . [Trump’s] rhetoric” (176). Graham’s case study in this chapter, thus, shows how a GAP approach to presidential genre, especially when paired with computational rhetoric, can reveal illuminating insights about rhetors. While a historical perspective on negativity in presidential primary debates cannot capture, on its own, the qualities that made the Trump presidency unique, Graham’s GAP framework is able to locate the specific “structuring structures” that made Trump such a powerful contemporary rhetor.Chapter 8 concludes Graham’s text by recapping key theses and offering a glossary that defines key terms. My summary sense of the key takeaway is that Graham offers scholars a new materialist perspective on genre (GAP) that can account for the diverse material structures that pattern symbolic meaning in historically specific contexts. Effective responsiveness to this new materialist conception of genre works in terms of Whiteheadian satisfaction, or fit foraging, which I would describe as an ontologically situated enactment of kairos (similar to the account offered by Debra Hawhee in Bodily Arts). In addition to providing a recap of his project and clearly defining key terms in the book, the concluding chapter of Graham’s text notes some of the book’s limitations. Some of the critical limitations raised here include a need for more careful engagement with cultural rhetorics (i.e., rhetorics that study the performance of identity and embodied subjectivity), applying GAP to old media in addition to new media, and considering GAP more directly in relation to sound studies.While Graham does a good job acknowledging the limits of his project, I’d like to conclude this review by discussing what I perceive as a few more limitations. First, in addition to engaging more directly with cultural rhetorics, Graham’s text could benefit from a more robust theorization of power and its effect on the patterning of genre. For example, while I agree that new materialism should explore the processes that produce the situated boundary of the human, I believe, following the interventions of scholars such as Sylvia Wynter, Zakiyyah Iman Jackson, and Armond Towns, that what constitutes a “fitting” response within this domain is overdetermined by structures of racialization (as well as patriarchy, heteronormativity, ableism, etc.). Graham’s work does not discuss the boundary of the human in this way, and his case studies seem to overlook the problem of positionality in relation to genre. It would be interesting, as part of Graham’s ontological account of genre formation, if he considered how genres emerge out of historically specific patterns of exclusion and bordering.Second, while I find Graham’s advocacy of “zoom-in” approaches to RNM compelling, I feel that his book could engage more with the nonhuman. Most of Graham’s case studies foreground the materiality of new media, but they say little about concrete extrahuman processes of mattering. I’d like to hear more from Graham about the role of physical ecosystems and nonhuman entities (like plants, animals, and even inorganic matter) in the dynamic materialization of genres. It seems that from an RNM perspective, something as banal as the energy used to power new media technologies would play a constitutive role in genre formation.Finally, there is the question of whether turning to Bergson can resolve rhetoric’s crisis of disciplinary identity. Bergson, after all, is first and foremost a philosopher, and Graham’s project could have benefitted from more argumentative scaffolding to support the case that Bergson was doing philosophy from a rhetorical vantage. Perhaps if Graham returned to some of the earlier disciplinary debates over rhetoric and philosophy that occurred between the late 1960s and early 1980s, he could locate more commonplaces for exploring these tensions and justifying why Bergson’s relational metaphysics should be conceived as an ontological approach to rhetoric.Limitations notwithstanding, Graham should be praised for this important contribution to the discipline. Graham demonstrates a masterful understanding of RNM, computational rhetoric, and thinkers associated with the left branch of rhetoric. And his ability to synthesize all this work into a unified theory is very impressive.I look forward to reading new scholarship in genre studies that builds on this text, and I look forward to following the theoretical debates it prompts with respect to the compatibility between RNM and traditional rhetorical perspectives. I also look forward to future scholarship that situates Graham’s process-oriented account of rhetoric in relation to a larger historical context and disciplinary genealogy. As scholars such as Debra Hawhee, Thomas Rickert, Scot Barnet, and Mari Lee Mifsud have all shown (at least indirectly), perspectives that resonate with the process philosophy of Bergson can be found in Greek antiquity as well as the Homeric period that predates Greek antiquity. More work should be done to connect these historical threads so that rhetoric’s ontological relationship to process, change, movement, and indeterminacy can be fully appreciated.
June 2024
-
Abstract
ABSTRACT Since at least the work of Plato, the Western philosophical tradition has observed an ambition to detect fixed truths in the swirling movements of discourse. Related to this is the tension at the heart of our understandings of “argument,” a tension between a set of fixed propositions abstracted from the dynamic of human exchanges, and those exchanges themselves, alive with the uncertainties of experience. This article explores this tension with a view to recovering a sense of “argument” that stays true to the ways in which it is lived in everyday situations.
-
Abstract
ABSTRACT Despite Perelman and Olbrechts-Tyteca’s well-known influence on argumentation studies, it is striking that their theory of argumentation no longer stands out as a living project in the field. On the one hand, critics argue that their theory is inherently relativistic and therefore incapable of aiding argument evaluation. On the other hand, critics argue that, even as a descriptive theory, it fails to sufficiently justify its own systematic ambitions. This article addresses these dual concerns by returning to one of the most neglected yet most innovative aspects of Perelman and Olbrechts-Tyteca’s theory of argumentation—its rhetorical methodology. Reconstructing two key aspects of this methodology in phenomenological terms, the author discusses that the theory of argumentation found in The New Rhetoric is a philosophically neutral framework for describing the already norm-laden practice of argumentation.
December 2023
-
Abstract
ABSTRACT The sense of kairos is of time as having an event-like character. Fundamental here is a split between quantitative time and a qualitatively distinct moment. The decisive moment connects the kairological to crisis. By exploring the accounts of kairos in three contemporaries responding to the sense of crisis in 1920s Germany—Benjamin, Heidegger, and Tillich—this article shows the manner in action in the kairos can be understood as both responsive and non-opportunist. Themes such as the “tiger leap” (Benjamin), the “moment of vision” (Heidegger), and the “shuddering” of time (Tillich) are analyzed to demonstrate how these accounts taken in dialogue with one another give an understanding of kairos, as a displacement and disruption of time as chronos and not simply as an interruption in chronological time. Such a disruption of chronological time is a necessary condition for responsible action, giving a measure also for the present.
-
Abstract
ABSTRACT This article describes the conceptualizations of the term kairos, generally taken to mean “the opportune moment,” by Isocrates. Though Isocrates was instrumental in developing kairos as a “quasi-technical” concept within the rhetorical art, his use of the word was highly nuanced and could be applied in one of three poles of meaning: (1) “circumstances”; (2) notions of the “appropriate”; and (3) “opportunity,” an orientation of elements within a particular moment that either supplies or shuts off a path toward a strategic outcome. Furthermore, over half of Isocrates’s eighty-five uses of the term and its variants have little to do with rhetorical theory per se but are simply incidental modifiers of matters under discussion. Accordingly, though kairos is an important term of art for Isocrates, only nuanced reading of the context can reveal his meaning for any given use of the word.
-
Figures of Entanglement: Diffractive Readings of Barad, New Materialism, and Rhetorical Theory and Criticism ↗
Abstract
Rhetorical scholars have turned to various new materialist frameworks to shift the discipline’s historically anthropocentric focus and fully engage matter’s rhetoricity. While all such frameworks attempt to challenge “the anthropocentric assumption that nonhuman matter is intrinsically passive or non-agential and thus external to or separable from (human) meaning,” Figures of Entanglement enters this burgeoning conversation by centering the unique contributions of Karen Barad (xi, x). Readers may recognize this collection from a 2016 special issue of Review of Communication. Yet, with a new foreword by editors Christopher N. Gamble and Joshua S. Hanan and an afterword by Laurie Gries, this collection makes Barad’s distinct approach to matter’s rhetoricity even more apparent, underscoring its fruitful potential for new materialist rhetorics invested in ethical, political transformation.In the book’s foreword Gamble and Hanan differentiate Barad’s performative new materialism from “vital” as well as what they refer to as “negative” new materialisms to show the generative potential of Barad’s framework and the notion of entanglement (x). Other new materialisms tend to be “inclusionary”—add matter and stir—and fail to complicate “the human” itself and its differences (xiv, xi). First, vital and negative new materialisms maintain a distinction between being and knowing, allowing humans to emerge with a unique capacity to “objectively observe and know the existence of something essential, determinate, and unchanging about reality that precedes and remains unaffected by both its own activities and our observations of it” (xi). On the contrary, Barad’s performative approach suggests that “no aspect of reality—including human thought, meaning, and observation—is in any sense external to matter or ever remains entirely unchanged by matter’s ongoing performances” (x). Here, humans are not “outside” of observation, but all observation “human or otherwise” co-constitutes what is observed (xi). Second, failing to interrogate “the human” in an attempt to observe matter’s vitality is an ethical flaw that makes other approaches less capable of grappling with difference: they have been charged with “erasing associations between race, gender, and matter” and (re)producing a homogenizing, “Western-colonialist notion of humanness” (xiv). In contrast, Barad’s is a “thoroughly relational,” performative new materialism (1).Barad’s concept of “entanglement” draws attention to the indeterminacy of matter and meaning, but it is accompanied by an ethical imperative to examine how difference, human or otherwise, is produced and the implications of power imbalances that arise through these enactments. For Barad, the notion of entanglement does not dissolve difference; difference is what matters. Indeed, they give us a way of thinking about how performative intra-actions produce difference through material-discursive practices, or apparatuses—differences that may be expected but are not inevitable. Rhetorical scholars are therefore invited to interrogate the production of boundaries that cause harm and reconfigure them, rather than assume the discreteness of boundaries from the start. Gamble and Hanan thus make a convincing case for how Barad’s work may contribute to important scholarship in decolonial and critical rhetorics for which vital and negative new materialisms are less equipped.Gamble and Hanan utilize the introduction to show how Barad’s performative new materialism both “supports and affirms” rhetorical materialism, or rhetoric’s materiality, and enriches it (5). Ushered in by Michael Calvin McGee, “standard” rhetorical materialism worked to challenge the centuries-old debate about rhetoric’s secondary, supplementary status vis-à-vis philosophy by recognizing rhetoric as part of a “shifting and dynamic material history” (6). Building upon this view, Ronald Walter Greene utilizes Foucault’s notion of the apparatus to demonstrate how even the “material history” McGee called our attention to is itself “produced by apparatuses”—history is not “outside” of meaning (6). Instead, rhetoric’s materiality is a “publicity effect” produced through technologies of rhetoric and intersecting power relations. Gamble and Hanan suggest that Barad’s framework expands this view by demonstrating how “matter itself is, in fact, the fully tangible condition of possibility for human and more-than-human experience and rhetorical meaning.” This extends Greene’s notion of apparatuses and publicity effects to recognize that such effects produced are “not reducible to an exclusively human domain of apparatuses and technologies” (7). Gamble and Hanan demonstrate how this insight undergirds the entangled reality of humans and nonhumans and the imperative that scholars grapple with this entanglement seriously if we wish to address the power imbalances that persist from normative, taken-for-granted hierarchies. Barad’s unique approach, they argue, has the capacity to shore up power imbalances across all matter and challenge the Western tradition of human exceptionalism—a necessary stance given “the economic and ecological crises currently unfolding” (11). With Barad, then, rhetoric’s engagement with the politics of materiality is enriched.In their own ways, each contribution in this collection analyzes what the editors coin “figures of entanglement,” such as disciplinary “turns,” capitalism, breast cancer, or rhetoric itself, to challenge binary ways of being and knowing. “Figures of entanglement” offers a way to account for issues that matter for critical rhetorical scholars, such as political transformation and power differentials among humans, while also accounting for matter’s rhetoricity (x). Though there are many insights one may glean from this collection, I note three for this review: entangled genealogies that rethink rhetoric’s diversity and origin story, diffraction as a concept-metaphor driving rhetorical reading strategies, and political theorizations of matter’s rhetoricity.Thomas Rickert and Nathan Stormer offer ways to rethink rhetoric’s origin story and rhetoric’s diversity through methodological approaches that emphasize entanglement and relationality. In “Rhetorical Prehistory and the Paleolithic,” Rickert defines rhetoric as “an incremental, bottom-up achievement” that “coalesces out of multiple cultural, material, and semiotic strands that are mutually entangled and coevolving” (89). To explain rhetoric’s emergence as dependent upon both sociocultural and material conditions, Rickert takes readers to the Paleolithic caves with an approach he calls a materialist historiographic method. This method allows us to “look for strikingly different explanations of modern humanity’s emergence, and in turn, rhetoric’s development” by considering “rhetoricity in other forms of evidence, especially material traces” (94, 89). As his analysis shows, cave art does not so much “represent something” as perform it; shamans could draw upon spiritual experiences, the caves’ darkness and sounds, along with environmental materials, to perform “a theater of the sacred” (103). In effect, Rickert provides a method for rhetoricians to attune themselves to rhetoric in a way that challenges its emphasis on oral and written disciplinary history and considers its “emergent capacity,” which has always already been ambient (103).In “Rhetoric’s Diverse Materiality: Polythetic Ontology and Genealogy,” Stormer enters the conversation of rhetoric’s development from a different route by invoking polythesis as heuristic. Beginning with the point that “what qualifies as rhetoric according to scholar A may be unrecognizable as such to scholar B,” Stormer seeks to offer a way of understanding “rhetoric’s verdurous materiality” as diverse—“ontologically one and many” (35, 38, 36). This complicates the “Big rhetoric” debate by showing how rhetoric is polythetic: entangled and emergent, in a processual state of “becoming-together” (40). As such, Stormer shows that what matters is not what is rhetorical so much as “how a specific potential for discursivity, realizable in many forms, inheres in dynamics afforded by a nexus” (48). This suggests that entities are entangled (a nexus) and, through their relationships, an entity may emerge as rhetorical (rhetoricity, or rhetorical capacity). For him, rhetoricity does not have an essence, nor does rhetoric have but one genealogy; genealogies themselves are already “coconstitutive acts” (43). Engaging Barad’s notion of “entangled genealogies” and Foucault’s work to offer “genealogies of rhetorics,” Stormer illuminates the sense in which rhetoric as a figure of entanglement has always been “otherwise” (41, 48). “What genealogies of rhetoric’s capacities produce,” he concludes, “is working knowledge of different strains of rhetoric as they have emerged and, perhaps, conditions for their transformation” (50). A Baradian approach to poststructuralist genealogy thus allows him to answer his central question of how we might talk of rhetoric and its genealogies as diverse (35). That is, rhetoric’s genealogies, plural, show not a linear unfolding but a series of historical appearances, never erased, never superseded.As Gamble and Hanan explain, “diffraction” is a useful term for a methodology that can read such figures of entanglement to consider how difference is produced through intra-actions. As I understand it, diffraction is a concept-metaphor that recognizes the intra-action of an apparatus—what Barad calls a measuring agency—and what it seeks to observe as a boundary-making practice that produces difference effects. Such intra-actions can be made visible by a rhetorical critic through a diffractive reading strategy when a critic puts in conversation two or more concepts to produce new insights. By constellating two concepts, for instance, one can show how both are entangled—inseparable, though made different through intra-actions with various apparatuses. A central function, then, of a diffractive reading strategy for rhetorical critics is to observe how apparatuses, as Gamble and Hanan explain, co-constitute whatever is being observed (xi).In “Entangled Exchange: Verkehr and Rhetorical Capitalism,” Matthew Bost diffracts Marx and Engels’s concept of verkehr (“intercourse”) in The German Ideology through Barad’s “notion of intra-active entanglement” to produce new insights about the relationship between historical and “new” materialisms (72). Reading verkehr diffractively through Barad’s concept of entanglement, Bost argues, “allows a refinement” of Marx/Engels’s discussion of production and intercourse insofar as both become understood as inextricably linked, though “cut apart” as they intra-act with larger apparatuses (78). Specifically, Bost suggests that it is “humanist discourses” that help sustain “power relations under contemporary capitalism” (82) insofar as such discourses inevitably and necessarily create boundaries around the very concept “human.” Therefore, he argues, “Verkehr, in conversation with Barad’s work, reframes class and class struggle as figures of ethical entanglement that work against the insulation of certain bodies from precarity at the expense of others” (83). A diffractive reading thus illuminates verkehr’s contemporary relevance and “common ground” with a posthumanist view of capitalism as entangled relations, “providing rhetorical scholars with additional tools for theorizing capitalist power outside a civic humanist frame,” which is to say, to understand how the boundaries which determine how value is produced and extracted is invariably the product of agential cuts among a confluence of materialities—cuts that are historical and for which we are ethically accountable (71, 76). Ultimately, Bost’s work challenges the dichotomy of new materialism and historical materialism: over and against, say, a comparative approach (“is new materialism better or worse than historical materialism?”) or analogical reasoning (“is it similar or different from historical materialism?”), Bost asks, instead, how a diffractive reading of Marx and Engels through Barad enables Marx and Engels to “productively speak to those aspects of contemporary global capitalism that Barad and other scholars of the nonhuman have critiqued” (73).In Diane Marie Keeling’s chapter, “Of Turning and Tropes,” she engages in a diffractive reading of disciplinary “turns” in the centennial issue of Quarterly Journal of Speech, examining how tropes of classical physics and dialectical negation collude with neoliberalism in the modern academy to produce disciplinary “turns” as different. As Keeling makes clear, a concept “cannot persist without a set of material–discursive practices—an apparatus—continually reproducing its existence” (54). She argues that neoliberalism, which “values capitalist techniques of accumulation and growth,” acts as an apparatus of academic publishing through classical physics tropes wherein “time is linear; the field is an empirical path; turns are discrete, sequentially patterned, and enable reflection” (54, 56). For instance, her analysis of one contribution shows how its emphasis on “quantification and accumulation . . . attunes us to neoliberalism” (59): This passage exemplifies many of the entangled tropes of the neoliberal constitution of the turn: a “provenance,” which is a place or source of origin; a subject “Raymie McKerrow” who is the creator of an “initial formulation”; a separate object “critical rhetoric” that set a trajectory for “others who were following”; a citation count “178” quantifying value; and credit for “an entire journal” where more research like his can be published. (58)As a corrective to this linear progression of discrete entities, she posits that “tropes of quantum physics can assist in reconditioning a performative orientation to discourse and history” so that we might consider how “turns move recursively through intra-activity, rather than sequentially through interaction” (55). Keeling thus reconfigures turns as “entangled diffractions, indistinct, unpredictable, and always reconfigurable through changes to their apparatus” (55). Reading disciplinary “turns” diffractively—“cultivating a rhetorical physics”—is what allows Keeling to challenge neoliberal progress narratives that would otherwise push us to push for the “new” without considering “turns’” relationality (63). Together, Keeling and Bost demonstrate how Barad’s concept of diffraction can offer a methodological approach to rhetorical analysis that produces insightful ways of engaging figures of entanglements to challenge neoliberalism in the academy or capitalism itself.Annie Hill’s chapter, “Breast Cancer’s Rhetoricity: Bodily Border Crisis and Bridge to Corporeal Solidarity,” offers an astute read of Barad’s agential realism to think through how the materialization of a tumor is never not inextricably linked with multiple apparatuses, particularly the discourses of racialization. This chapter is a go-to for critical scholars interested in how one might do rhetorical criticism in a posthumanist, new materialist vein while also clearing space for a radical politics of solidarity no longer constrained by rigid identity categories. As agential realism challenges the language/matter binary, among many other binaries like human/nonhuman, Hill suggests that “We can better grasp the meaning and matter of disease by tracking how it destabilizes the language/matter divide, rather than erecting this binary before analysis gets off the ground” (18–19). Not only does Hill use breast cancer as a figure of entanglement to illustrate this destabilization, but she also furthers the political implications of what she names transmaterial intra-actionality: “Incorporating the Baradian intra” to build upon feminist theories of intersectionality, writes Hill, “means forcefully underscoring the indissociability and coemergence of identity, power, and oppression while announcing that this analytic includes and exceeds the human” (25). This move underscores how “binary codes of being” are violent, our bodies are not impermeable or “closed,” and “objects” like breast cancer that we have bounded as discrete entities by language do, in fact, emerge from the conditions of rhetoricity (19). We need a new theoretical orientation that allows us to challenge these seemingly sedimented boundaries, and Hill makes a compelling case for how agential realism is one that can offer a very different starting point for transmaterial, transformative politics. Hill’s contribution centers the political implications of what she names “corporeal solidarity” so that we can better account for and “understand how we live and die with disease . . . who and what receives life support, and why” (31).Finally, Laurie E. Gries offers the collection’s afterword, which underscores the productive potential of Baradian new materialism and offers potential lines of inquiry for future scholarship. For her, Figures of Entanglement offers insight into how Barad can help rhetoricians build theory, reimagine disciplinary histories, and invent new approaches to research inquiries. Yet, there is still plenty on the horizon for continual engagement with Barad’s work. First, Gries prompts readers to consider how, “weaved together with new materialisms,” Indigenous philosophies could generate a “powerful analytic” for our field (115). Indeed, as many scholars have already noted, there are striking parallels with Barad’s onto-ethico-epistemology of agential realism and Indigenous thought, and entangling both could provide important insight and contribute to decolonial work in rhetorical studies (115). Second, scholars could build upon the research methods advanced in this collection and offer additional ones that might “productively intervene in the phenomena we aim to study” (116). For example, Gries urges scholars to take Barad’s notion of entangled intra-actions to forge more “collective engagement,” whether scholarly, pedagogically, or through local activism (116). How, she asks, can new materialist-informed research “help us work collectively to address some of our pressing cultural and rhetorical issues today?” (11)—issues that demand the kind of intellectual creativity that new materialist rhetorical work presents us with.Figures of Entanglement is ripe with potential for future rhetorical work, providing scholars with a rich array of theoretical insights and methodologies that all, in different ways, show the promise of Barad’s performative new materialism. This is a particularly compelling read for scholars who are interested in the entangled relationship between “new” and “old” materialisms and the capacity for more robust political engagement. Warranted critiques of new materialisms, broadly, ask about the consequence of fully engaging matter’s rhetoricity in a way that might obscure its social and political implications. Yet, this collection demonstrates the political potential of Barad’s framework for scholars who are committed to examining our entanglement with/in the world and how we might, as Gries writes, “productively intervene” (116). Though I have organized this review by the contributions I found most compelling, readers will no doubt find even more avenues to consider. Whatever readers may find, the that the editors about their to Barad’s work through it
-
Abstract
How does one describe a crucial moment, a moment that calls for action? What kinds of time are opened, disclosed, or foreclosed in such moments? This section explores a concept that has a long history in rhetoric and philosophy, but which is urgently called for now, in a time that many think of as critical, catastrophic, or even apocalyptic. Changes in the economy, climate, and the state of our democracies demand urgent attention, and while people disagree on the course to be taken, there is a sense that—this is it!—now is the time. The concept of kairos (from ancient Greek καιρός) comprises both a critical time and a perfect opportunity; it is the right moment to act, even though the word could also be interpreted in a more general sense as referring to the issue of right timing. Considered as “one of the most untranslatable of Greek words,” kairos is perhaps related to the verb kurō, “to meet” or “meet accidentally,” as when an arrow meets a target, suggesting that there is a spatial component in the temporal kairos.1 The spatial dimension shines through in the earliest uses of the term discussed in both SeungJung Kim’s article on ancient Greek visual arts and Robert Sullivan’s article on Isocrates (436–338 BCE). According to Sullivan’s survey, Isocrates most often employs the word to refer to a specific situation, occasion, state of affairs, or set of circumstances.How do you recognize, let alone seize, this kind of moment, though? The best-known depiction of this difficulty is a portrait of Kairos personified that dates back to Lysippos in the fourth century BCE, reconstructed visually in three dimensions in Kim’s essay. In Greek mythology Kairos is the god of golden opportunities, which (as we all know!) tend to pass by too quickly. The portrait shows a winged figure with a flowing forelock that ideally gives you something to hold on to. I like to imagine that if you manage to arrest this passing instant, time itself comes to an abrupt halt, which throws Kairos’s hair out in front of his face.Of course, people do not necessarily see it as positive when someone appears to have captured the moment. At the kairos symposium hosted by art historian Barbara Baert in Brussels in October 2018, W. J. T. Mitchell held up a picture of President Donald Trump’s sculpted forelock to illustrate that it all depends on the perspective. Turning the familiar Greek portrait into an image of the opportunist, Mitchell reminded all of us that had gathered to celebrate the legacy of kairos in iconographic, philosophical, theological, semantic, historical, and anthropological studies, of the ethical issues arising in such moments. The question of moral accountability is bound to come up, whether one takes kairos to refer to the act of seizing the moment, involving some form of decision, or to the moment itself, the kairos, which some might claim just seized upon them and carried them away.As Debra Hawhee and Erik Charles White before her have argued, kairos does not seem to be confined by the subjective reason operating in a “rhetorical situation,” but it depends on “the forces pushing on the encounter,” in addition to instinct and intuition, and possibly on habitual impulses springing from experience (Hawhee 2002, 24–25; White 1987; reconsidered by Brod 2021). Audiences may also have a significant role to play, as Kermit Campbell underscores in his discussion of the symbiosis of call and response in African American churches and his reflection on how Martin Luther King’s speech at the 1963 March on Washington replied to a call: “Tell them about the dream, Martin.”The moment of kairos may appear spontaneous and deliberate, both at the same time. The classical rhetoricians in fact insisted on the value of preparing for the unexpected, as we try to do in our current crisis management plans. In his essay, Sullivan documents the incredibly nuanced instructions Isocrates gave on how to exploit a prospective opening in all sorts of civic settings. From a rhetorical viewpoint, kairos can appear both as a strategic point of intervention and as an empowering outlook and toolbox.This is very far from how the word came to be used in the Greek versions of the Bible, where, as Phillip Sipiora has pointed out, kairos occurs hundreds of times describing the divine disruption and absolute command of worldly time (Sipiora 2002a, 3). According to the ecclesiastical saying discussed in Felix Ó Murchadha’s essay, there is “a season, and a time [kairos]” for everything here on this earth (cf. Smith 2002). And then, when Christ opens his mouth to speak as the anointed messiah, his first words are “The time [kairos] is fulfilled, and the kingdom of God is at hand” (Mark 1:15; Sipiora 2002b, 114).It is worth observing that when the classical-rhetorical concept was rediscovered in the Christian Renaissance, the pagan god of opportunity was restored to prominence (Baumlin 2002). In a widespread emblem by Andrea Alciato titled In occasionem, a powerful female goddess named Occasio is holding up a spear-like razor, saying, “I am the moment of seized opportunity that governs all” (Alciato 1531).Skills at recognizing such cutting instants were effective instruments of power for those who had received a classical education and who mastered the rules of decorum and every aspect of society and its institutions. Right timing and attunement to the occasion were important not only in politics, the theatre, and book publication, but even in matters of religious persuasion (Paul 2014; Lewis 2020; Johanson 2023; Skouen 2018, 2023). The moment of conversion coincides with the kairos, an obvious—but strangely unrecognized—case in point being the ecstasy of Saint Teresa, which even features an arrow; a classical image of kairos.2Since the beginning of the twentieth century, the concept has enjoyed a second renaissance. In the 1920s, classicists and philosophers in different European countries started probing the pre-Socratic and theological origins of kairos. The two Italian articles (cited in Kim’s article) by Augusto Rostagni and, respectively, Doro Levi are considered the most important philological studies. In the wake of World War I, several German thinkers were interrogating the idea of the critical moment, not least the theologian Paul Tillich and his circle of religious socialists styling themselves as the “Kairos-Kreis” (Weidner 2020). This crucial development, also involving Walter Benjamin and Martin Heidegger, is the topic of Ó Murchadha’s article. In the classical tradition kairos is contrasted with chronos, representing the common conception of historical and chronological time, although in times of crisis the urgent experience of both these senses of time “intensify each other” (Hawhee 2023, 58). According to Ó Murchadha, Benjamin, Heidegger, and Tillich engaged with kairos in different ways to critique—not just chronos, but historicism, presenting their own respective ideas of a messianic, destinial, and prophetic temporality.With regard to the Christian understandings of kairos, Heidegger appears to have taken an interest in this as early as 1917 when, as a student, he was reading Friedrich Schleiermacher’s writings on religion (Kisiel 1993, 492). According to Theodore Kisiel, Heidegger’s “Introduction to the Phenomenology of Religion” (1920–21) marks his “discovery of the kairological character of lived time,” connecting the parousia and the kairos, which Heidegger translates both here and elsewhere as der Augenblick (152, 185–86; McNeill 1999, 44–45, 124–25).Ó Murchadha shows how Heidegger, Benjamin, and Tillich worked to broaden the conceptual scope of kairos, responding to their own time of crisis and finding kairos to represent something other than krisis. In the process, kairos took on new existential and ontological meanings. As Daniel Weidner has argued, the way in which Tillich and others reconceptualized kairos in light of their modern, historical context also bespeaks the great flexibility of the concept itself. On the one hand, kairos requires one to adapt to shifting circumstances. On the other, the concept itself has readjusted to different contexts of understanding, at times connoting idealism, at other times realism, involving subjective and objective dimensions, and fulfilling spiritual and material needs (Weidner 2020, 86). As Kim points out in her article, the ancient Greek term was already very complex, involving both spatial and temporal dimensions, and having different implications in different domains, such as visual art and aesthetics, ethics, athletics, rhetoric, or medicine.Further proof of this extraordinary adaptability can be found in Antonio Negri’s essential chapter on kairos first published in Italian in 2000 and appearing in English in Time for Revolution (2003). Starting with “the classical image of the act of releasing the arrow,” Negri introduces kairos, “here in postmodernity,” as “an extremely singular force of production of temporality, the reverse of the very sad and naked Heideggerian figures of powerlessness” (2003, 142). To Negri, kairos is not just “the quality of the time of the instant, the moment of rupture and opening of temporality,” but it is also “a fundamental ontology of time” (142, 152). Indeed, it is our very power to experience, grasp, and express temporality, and through it, time is “broken and rendered creative” (152, 159). Expanding earlier notions of kairos, Negri describes how “being opens itself, attracted by the void at the limit of time” and deciding, as it were, “to fill that void” (152). For the Marxist philosopher, it is crucial to ask how “a revolutionary subjectivity” could potentially “form itself within a multitude of producers,” and the concept of kairos inspires hope that many singular kairoi might open up to each other in common acts of naming the void (144, 155).This understanding of kairos emphasizing its ontological aspects contrasts sharply with the current everyday uses of the word. Online, there are many competing companies and services by that name, such as business advisors and career coaches wanting to teach people how to become more proactive. Life in digitized societies offers an unprecedented stream of opportunities and kairos does seem the right word at the right time, even though Isocrates characterized the concept in much the same way about 2,500 years before the digital era began. Yet, the familiar legends of “opportunity” warrant criticism as they emerge from and are associated with a white, Western hegemony. In his essay, Campbell stakes out new directions in kairos theory by comparing earlier notions of kairic time to modes of Black discourse and soul power, and by claiming that Kairos might be the ideal mythical figure representing African American rhetoric.What kind of response does the right moment require? The cluster of essays presented here fills an obvious gap—or what rhetoricians of science such as Carolyn R. Miller (1992) would call “the kairos” demanding new research, for even though there has been an increasing amount of work done in the last decades, no comparable interdisciplinary set of essays yet exists. This special section seeks to reclaim the Greek word from its current limited, instrumental, everyday senses, providing new sources of reference on what kind of moment the kairos really is. The four essays also employ kairos as a conceptual tool for thinking about urgent points in time, which is the kind of time we live in now.
-
Abstract
ABSTRACT Despite the common understanding of kairos as a temporal concept, it also harbors a spatial notion that holds particular significance in relation to Greek visual arts. The inquiry into its primary role in the formation of aesthetic beauty requires a phenomenological reading of the Lysippan personification of the concept, as it resonates with its counterparts in the fields of philosophy, rhetoric, and medicine. Using Andrew Stewart’s suggestion as a starting point—that the Lysippan Kairos may serve as the artist’s manifesto, consciously constructed in response to the earlier Polykleitan Canon—the evidence for kairos as the sire of beauty is shown to reside not only in its principal role in characterizing the perfect proportion and harmony, but also in its relationship to somatic intuition and sensory understanding, implicating the viewer as a key participant in the process.
-
Abstract
ABSTRACT Although Kairos in Greek mythology is often depicted as the winged son of Zeus who grants to those who lay hold of his single lock of hair their once-in-a-lifetime opportunity, in traditional African American culture, particularly when it comes to speech, Kairos is essentially family. Given how much African American speakers depend on seizing the moment to invoke spiritual connections, emit laughter, and profess the truth, Kairos, or what we might call CPT (“Colored People’s Time”), can be summoned almost at will. One of the African American discourses this article will use to illustrate this point is Call and Response, a verbal exchange in which speakers and listeners attune to one another and to the timeliness of an event. Martin Luther King Jr.’s “I Have a Dream” speech was such an event, but it wouldn’t have been so were it not for the timely responding of his favorite gospel singer, Mahalia Jackson.
-
Abstract
For Megha Sharma SehdevNow days are dragon-ridden, the nightmareRides upon sleep: a drunken soldieryCan leave the mother, murdered at her door,To crawl in her own blood, and go scot-free;The night can sweat with terror as beforeWe pieced our thoughts into philosophy,And planned to bring the world under a rule,Who are but weasels fighting in a hole. —W. B. Yeats, “Nineteen Hundred and Nineteen”Violence is a limit formation. It is neither reducible to a brute fact nor is it ineffably ethereal. To write about violence, then, is to confront—if only as disavowed remainder—critical limits, no less of the writer than of the writing itself. Fewer subjects have proven as confounding for philosophy and rhetoric, this journal’s primary charge. In both its general particulars and its specific manifolds, violence nonpluses philosophical commonplaces, upends rhetorical tropologies.Philosophy imagines itself mediator to reality’s arche, the bedrock of being. Ancient Greek philosophy sought to distinguish necessity from contingency, essence from accident, dialectic from rhetoric, logic from fallacy. Those who took up this intellectual tradition came to conceptualize violence as first and foremost a question of “nature”—more specifically, those marked out by nature to rule (propertied male citizens) and those marked out by nature for subjection (the enslaved, women, nonhuman animals). In the early modern context of European philosophy, still, despite its pretensions, deeply indebted to this Mediterranean legacy, the canonical lexicon of sensemaking centered on legitimacy and its conceptual appurtenances of sovereignty, will, and rights.Strikingly, it is in the opposed registers of analytic and continental philosophy that violence’s cataphilosophic figuration appears most salient. Consider, for example, one such famous symposium convened in the analytic journal Philosophy and Public Affairs, as narrated by political philosopher Michael Walzer: In an earlier issue of Philosophy & Public Affairs there appeared a symposium on the rules of war which was actually (or at least more importantly) a symposium on another topic. The actual topic was whether or not a man can ever face, or ever has to face, a moral dilemma, a situation where he must choose between two courses of action both of which it would be wrong for him to undertake. Thomas Nagel worriedly suggested that this could happen and that it did happen whenever someone was forced to choose between upholding an important moral principle and avoiding some looming disaster. R. B. Brandt argued that it could not possibly happen, for there were guidelines we might follow and calculations we might go through which would necessarily yield the conclusion that one or the other course of action was the right one to undertake in the circumstances (or that it did not matter which we undertook). R. M. Hare explained how it was that someone might wrongly suppose that he was faced with a moral dilemma: sometimes, he suggested, the precepts and principles of an ordinary man, the products of his moral education, come into conflict with injunctions developed at a higher level of moral discourse. But this conflict is, or ought to be, resolved at the higher level; there is no real dilemma. (1973, 160–61)Analytic political philosophy’s resolute disavowals could not be here better splayed. Morality is construed as all-encompassing. The political is not so much effaced as it is rendered derivative to a foundational drama of will, obligation, choice. Analytic philosophy’s oft-preened claim to clear, transparent, terse style proves constitutive of its desire to contain, if it cannot altogether moralize away violence.Where analytic philosophy conceives of violence as an object, its limits defined by morality’s handmaiden, the “well-ordered society” (Rawls 2001, 8), continental philosophy conjures a sublime violence that shatters and transfigures normative violence. Walter Benjamin posits a binary opposition between mythical and divine violence: “If mythical violence is lawmaking, divine violence is law-destroying; if the former sets boundaries, the latter boundlessly destroys them; if mythical violence brings at once guilt and retribution, divine power only expiates, if the former threatens, the latter strikes, if the former is bloody, the latter is lethal without spilling blood” (1978, 297). The mysterium tremendum of Benjaminian divine violence looms transcendent, fathomless, sublime when posed against analytic philosophy’s persnickety morality. But a violence imagined as expiatory, redemptive, and cleansing is still a morality aestheticized. Benjamin’s prose can be surrealistic, by turns slashing and propulsive, slanted and opaque. In its heady movement from repulsion to fascination and back again to repulsion, he is exemplar as few before or after him of the very limits of sustained thought on violence.Rhetorical criticism, for its part, has perfected elaborate apotropaic and piacular rites to govern its discourse on violence. The Aristotelian account of the rhetorical domain as that which is concerned with persuasion, contingency, and audience, “the discourse of the many”—as distinct from dialectic, necessity, and philosophy, “the discourse of the few”—gained axiomatic assent in modern institutional rhetoric. In his influential, field-defining article, “The Rhetorical Situation,” Lloyd F. Bitzer holds that rhetoric is mainly concerned with persuasive utterances. For Bitzer, the realm of necessity is nonrhetorical: “An exigence which cannot be modified is not rhetorical; thus, whatever comes about of necessity and cannot be changed—death, winter, and some natural disasters, for instance—are exigences to be sure, but they are not rhetorical” (1968, 6).One discerns the shape of rhetorical studies’ recoil from any serious reckoning with violence in Bitzer’s staking of the field to suasory discourse. In such an account, violence is nonrhetorical, nay, antirhetorical. Other rhetoricians have departed from Bitzer’s conclusions, though still beholden to many of his premises. In a recent special issue of the journal Rhetoric and Public Affairs, Jay Childers argues that inasmuch as “rhetoric is human inducement,” (2022, 4) then it follows that rhetorical violence is that which functions as a form of human inducement.Childers anticipates the objection that his definition fails to account for rhetorical inducements from nonhuman phenomena. Acknowledging that these exist, he nevertheless insists that “human inducement is worthy of its own area of study” (2022, 5). His response, however, begs the question in a manner characteristic of disciplinary justifications for research. For what is under contestation cannot be whether human inducement is worth study, but rather if a critic’s presuppositions foreclose insightful etiological routes of understanding; if their definitions naturalize the historical formations from which concepts are emergent; if their rhetorical style deadens imaginative and utopian leaps. Institutional rhetorical inquiry brings violence within its purview by defining violence as acts intended to transmit a message. But in doing so, it mystifies and naturalizes infrafigurations of violence entirely irreducible to communication—epochal ecological devastation; suppurating lesions wrought by imperial, colonial, and insurgent infrastructure; and, for that matter, gratuitous, irruptive, evental coups de force.Roiling beneath rhetorical studies’ monochrome prose—fewer disciplines are as given to the fetish of “effectiveness”—is a desire for a violence that is tractable. Necessity, however, cannot be wished away through compulsive recitations of contingency. This has always been true, perhaps, but it particularly cuts deeply in the epoch of the racial capitalocene. Here, it is foolhardy to be in denial. Racial capitalism necessarily leads to planetary destruction—its circuits of accumulation necessarily drive extinction; its circuits of reproduction necessarily engineer irreversible metabolic rifts; its circuits of exchange necessarily manufacture ruses of adaptation; its circuits of consumption necessarily stimulate toxic cascades. The upshot is just as ineluctable: any serious account of violence must, of necessity, imagine an insurgent abolition against racial capitalism.Analytic philosophy’s banal moralism, continental philosophy’s ecstatic messianism, rhetorical studies’ strategic instrumentalism—these are the nodal points from which a philosophy and rhetoric of violence bump up against its limits. “Violence is never the answer,” so goes the old liberal saw. “But it is a question” has been the inevitable response to liberal sanctimony. This forum suggests it may be neither. Rather, violence contours the very limits of enunciation.The articles gathered in this forum, each in its inimitable dialogic idiom, seek to trouble the limits of violence, such troubling understood in at least three senses. The first concerns the limits that violence exerts on faculties of human sensemaking and worldmaking, how, for example, the concepts and institutions for rendering violence intelligible are revealed to be inadequate or even violent in themselves. The second sense refers to forms of violence that stretch the outer limits of extremity, owing to their cruelty, intensity, and gratuitousness. The third concerns the limits of violence when taken up as a mechanism of world making and unmaking, for instance, practices and concepts that seek forms of living that are non- or anti-violent.Catherine Besteman examines the carceral sublime, the United States’s vast and elaborate punishment system. The kinds of violence that proliferate in the prison industrial complex are as quotidian as they are spectacular. Besteman focuses attention on a particularly insidious kind—the capricious cutting off of the imprisoned from anybody with whom they have made some relational connection. When I initially invited Besteman to write an essay for this forum, she planned to coauthor her essay with Leo Hylton, a long-time intellectual collaborator incarcerated in the Maine Department of Corrections Facilities. That plan in the end did not materialize due to a characteristically cruel and arbitrary decision by the prison authorities to break off all forms of communication between the two writers. Besteman’s essay, then, draws our attention to carceral violence as a structural atrocity not only vile in its scope, intensity, and mercuriality, but also for the manner in which it recursively curls back and strikes at those who would seek to understand its reach and texture.José G. Izaguirre III examines the vexatious solidus rhetoric/violence through the lens of coloniality. Such a lens shatters an oft-assumed narrowing of violence to individual acts. An ineliminably sociopolitical view of rhetoric/violence reveals that the term “nonviolence” is a misnomer. It misleads by characterizing antiviolence as an absence. As against this view, the refusal of violence, robustly understood as antiviolence, demonstrates it as a subversive, indeed revolutionary, form of worldmaking.Alison Yeh Cheung delves into how Asian American vocal performance—and thus, Asian American identity—is rendered impossible. Cheung seeks a nuanced engagement with Asian American subjectivities that can simultaneously register their subsumption in atmospheres of anti-Blackness while ruthlessly critiquing ruses of self-reflexivity that function to foreclose invention and reinvention. Ultimately, Cheung’s call is for a mode of attention that radically destabilizes a representational politics given to the racialization of sound.Kelly Happe and Allegro Wang seek to think with the French polymath Catherine Malabou. Malabou’s concept of plasticity has been extraordinarily generative across the humanities owing in part to its bringing into relief the imbrication of the biological and the symbolic, the neuronal and the mental, the brain and the self. Happe and Wang, however, take issue with Malabou’s eupeptic conceptualization of resilience. In basing it on the deflagration emergent from disaster, such a view occludes the weather and weathering of anti-Black violence. For this reason, Happe and Wang turn to the work of the thinker and writer Christina Sharpe. Her analytic of wake work proffers searing symbolic practices that disrupt and rupture the relentless ongoingness of slavery.Belinda Walzer pushes beyond a representational critique of violence in excavating the illegibility of everyday violence in discourses of human rights. Walzer starts with a critique of Rob Nixon’s influential notion of “slow violence.” Nixon calls for innovative representational techniques for drawing attention to the delayed effects of climate injustices. However, such a stance is unresponsive to the objection that the very mechanisms of recognition exceptionalize, anachronize, and efface everyday violence. Walzer argues that transnational feminism can speak to the multiscalar and multitemporal formations of violence in a way that does better justice to gendered and racialized violence.In our final essay, Michael Bernard-Donals turns to the topic of academic freedom. The last few years have witnessed relentless attacks on universities by right-wing movements. Bernard-Donals calls attention to these forms of institutional violence even as he advances the counterintuitive idea that academic freedom is in and of itself violent. His argument rests on the notion that the very faculty that academic freedom aims to secure—the capacity for critical deliberation—works precisely by unraveling the commonplaces around which the university coheres. His essay, then, invites us to tarry in the aporia of deliberation, which at once reveals our vulnerability and our relationality.You see the great indifference of the godsto these things that have happened,who begat us and are called our fathers,and look on such sufferings.What is to come no one can see,but what is here now is pitiable for usand shameful for them,but of all men hardest for himon whom this disaster has fallen.Maiden, do not stay in this house:you have seen death and many agonies,fresh and strangeand there is nothing here that is not Zeus. —Sophocles, Trachiniae 1266–781I initially met Megha Sharma Sehdev on the social media platform X, formerly known as Twitter. Our intellectual interests overlapped across an astonishing range of themes, including philosophical anthropology, the rhetoric of philosophy, postcolonial intellectual histories, Global South feminisms, law, and aesthetics.Megha wrote with devastating clarity on the texture of quotidian violence in India. When I proposed this forum on violence, she was the first person I immediately thought to invite. As we neared the deadline for the submission of essays, she wrote to tell me the essay she’d been writing for the forum had plunged her back to a traumatic past. Her memories, she added, had “thrown off” her relationship to academic analysis. I asked her if she wanted to Zoom. She said she wanted to finish the essay first. She’d call after she was done. Two weeks later, I received the news that Megha had passed away by suicide on August 17, 2023.In the theoretical dominant, violence carves an arc toward either redemption or abjection. Against this imaginary, Megha invites us to tarry in violence’s irresolutions, deferrals, interregnums. In her brilliant ethnography of women’s encounters with the judicial system in New Delhi, Megha writes that women who filed cases against their abusive partners found themselves suspended in an indeterminate temporality of endlessly deferred hearings. The law is not so much “a technology for decision-making,” as it is “coterminous with its ‘other,’ or everyday life” (Sehdev 2017, 8). But for Megha, the interminable duration of Indian law is not simply an absence, an inert zone in which nothing happens as complainants await justice. Rather, it is productive of various forms of intimacy—both familial and public—and generative of a bewildering array of artifacts, documents, and, wondrously, a stunningly beautiful unfoldment of material culture and artistry (Sehdev 2020).Megha had a luminous mind, a resplendent imagination, a heart for the crushed of the earth. “You have seen death and many agonies/fresh and strange/and there is nothing here that is not Zeus,” resounds a threnody in Sophocles’s Trachiniae, a keening as haunting for its uncontainable grief as for its uncanny sublimity. If the abiding hubris of imperial power is the desire for violence made pure instrumentality, that of the crushed of the earth make known an infraconstitutive invention. Here there is no theodicy, no stoicism, not even the ennoblements of tragedy. If this is a violence, it is invention split open, a wail for irreplaceable particularity, a remainder of endless solidarity.2
July 2023
-
Abstract
September 29, 2008. Radiohead front man Thom Yorke sits frustrated at his piano. Live on stage. He is trying to start a song, but something is tripping him up. The song is “Videotape,” and he cannot start playing it. “Temporary loss of information,” he mumbles to an expectant crowd.The song “Videotape” is syncopated, meaning there is a “placement of rhythmic stresses or accents where they wouldn’t normally occur” (Wikipedia 2021). Practically, it means that Yorke is joining a song already in progress: there is a beat before the beat that “starts” the song. Yorke, then, is starting the song not on the down beat but after the down beat—after the song has already started. He needs to hear something before he can play anything. He needs to hear the beat before he can sing. “Give me the fuckin’ hi-hats only,” he asks.Yorke is moved by the drum and a beat not his alone. It is a beat preceding him to which he must become subject. He needs to listen, but it is a particular kind of listening: a passive listening that makes him, as it were, “subject to the instruction of others” (Gross 137).Like Yorke on stage in 2008, I struggled to start and write this review. Not for any fault in the book, which is clear and concise, complex and compelling, but because I wanted to write a review that practiced the art of listening Gross cultivates: Active listening [“auditor-as-judge”], as it is understood by theoreticians and practitioners of persuasion from classical antiquity through today, only takes off at dusk like Hegel’s owl of Minerva, leaving behind obscurities of our daily lives including our susceptibility to advertising, our political apathy, our immersion in commonsense, our lovely credulity, our vulnerability to others, our very capacity to learn and change. We have much work ahead when it comes to the theoretical and practical nuances of listening in its passive dimensions. (137)This review practices listening to this call in this way. The worry remains that the genre of the book review tends toward what Gross identifies as active listening: the judge, the critic. I should probably be the “active listener-as-judge” (83). Surely, a good reviewer should protect future readers from a “bad teacher” (131). But how should a book review practicing passive listening read? Does it aim for learning? Surely. Credulity? Why not. Subjection? Hmm. . . . It is, after all, subjection that lies at the heart of Gross’s book. Subjection is the beat before the beat that is rhetoric, an art forever syncopated.There are many aspects of Gross’s argument, which I will hear out below, but key for me, and crucial for Gross’s argument, is his emphasis on passive dispositions (e.g., apathy, adherence, suggestibility, attentiveness, etc.) crucial to political formations and so vital to rhetoric. Being moved, toward which rhetoric (sacred rhetoric especially) bends, must admit not only to the prowess and power of the rhetor but also, necessarily, to the “basic vulnerability that lies at the heart of political agency itself” (1). Indeed, “Rhetoric as a life science depends upon those lives affected” (8). Because of this dependence (and dependencies saturate the arts of listening), “rhetoric offers much more detail because it is the traditional domain where subjection is both theorized and practiced” (3).To articulate this offer, Gross works through what he describes as the “orphaned materials of modernity [that] often turn out to be vital strains of a different geology altogether” (12). Gross is here describing his own historiographic methodology. There are other things to hear in and about rhetoric. The core of his argument isn’t simply that listening is a practice important to rhetoric, with listening understood as a kind of critical facility—what Gross calls “active listener-as-judge” (83–84). Listening, for Gross, through his approach to Heidegger, bears upon being and becoming; it is in this way that rhetoric, for Gross, becomes a life science—what he at various places in the book describes as “meta-practice”: “It is in this scholarly context where rhetoric is rediscovered by Heidegger: beings in the how of their being-moved” (91).The theme of passive listening organizes the book’s emphases on sacred rhetoric, inartistic proofs, and the (non)teaching of passive voice that are all teased out through engagements with key thinkers who have come to inform contemporary rhetoric: Heidegger, Foucault, and Freud. Across the chapters, Gross articulates sacred rhetoric, which for him is a lasting source of rhetorical theory and practice: “Rhetoric moves souls” (14). Joining the writing of these thinkers is the teaching of writing itself, from which we also have much to learn about the arts of listening. Both the introduction and the final chapter have pedagogical foci. At the start and finish of his book, Gross aims to confound “in practice the expectation that classrooms benefit unilaterally from scholarship” (19). In rhetoric and composition, it is often assumed that theory trickles down into writing classrooms. Gross explores the dynamic as bilateral and mutual. The teaching of writing at the level of voice exists alongside the readings of Heidegger, Foucault, and Freud: all are practices of listening that do rhetorical theory. Gross has turned the neat trick of engaging teaching beyond the pedagogical imperative. That is, there is no concluding move to a pedagogical practice informed by (rhetorical) theory. For Gross, a theory of listening is what composition pedagogy practices.Chapter 1 starts with a provocative bang: “A debilitating commonplace has the history and theory of rhetoric honoring a communicative agent, namely the speaker, at the expense of the listener” (18). The argument here, which echoes throughout the book, is that “we reinvigorate the history and theory of rhetoric insofar as we normalize Heidegger’s care for listening” (31). “Listening,” Gross writes, “is a phenomenon shared across regions of being; hence, it must be approached carefully as such” (32). This is so because being-moved, linked to passive listening, echoes (perhaps sinisterly) notions of “obedience” and “subjection”—concepts that have contemporary purchase in our scene of emerging demagoguery. Being moved by the passions and beyond the critical faculties of active listening is a hard thing to face up to. Pathos has always been a thorn in rhetoric’s side—now more than ever. Composition textbooks, (un)ironically built around Aristotelian rhetoric, foreground pathos largely in terms of logical fallacies. A trick of the trade used by (active) speakers to move (passive) audiences. Pathos is, by and large, a bug in the rhetorical tradition demanding a sturdy, critical (logical) firewall.Gross has us hear pathos otherwise and across being moved and moving. With Heidegger, Gross emphasizes rhetoric as “δύναμις (dunamus, ‘capacity’) primarily and then secondarily a τέκνη (technē, ‘art’ or ‘technology’)” (34). δύναμις suggests a more fulsome engagement with pathos. “The pathos of a stone,” Gross argues, “allows it to become part of a wall; the pathos of a plant to grow; the pathos of an animal to perceive imminent danger and to shriek a warning to others” (44). Pathos becomes less an appeal and more a mode of being—a “being-with-one-another” (34). This mode is no less ethically fraught, however. Indeed, one could hear in Gross that stakes of pathetic appeals are far greater than our textbook approach often intones: less the proper shape of our arguments than the ethical, moral, and political consequences of how we live our lives within the fraught dynamics of our abilities to wound and be wounded. In the hands of Heidegger, rhetoric’s ontological stakes are renewed. Aristotle’s pathos becomes Heidegger’s being-moved (Sein-in-Bewegung).It is important to not drown out the disciplinary argument that Gross is making here. That is, Gross is not simply rehearsing Heidegger’s reading of Aristotle but rehearing it as also an argument about what contemporary rhetorical theory and practice ought to tune into. In our focus on the ethics of the speaker and judgments of the audience (as active listeners), we “can lose our ability to grasp adequately a wide range of unavoidable rhetorical activities, including things like passive listening, obeying, following, feeling, and so on” (50). Gross sees much of rhetorical theory moving to “systematically detach rhetorical terms like these for the sake of a political ideal” (50–51): the virtues of deliberative democracy. Gross’s interest lies in grasping “rhetoric as it forms particular ways of life” (51). Such a “trick” “compels us to ask” a series of important, situated questions: “Obedience to what end, to whom, for instance; listen to what and to whom; feel what and for whom?” (51). In our desire for straightforward ethical articulations of speaking and listening, we would be remiss to throw such particular ways of life out with the bathwater. “Listening-as-obedience” (50) certainly sounds as sinister now as it did in say 1927, but there is much to our being-moved beyond the false choice between “impossible enlightenment or demagoguery” (11). Rhetoric, Gross is arguing, ought to more thoroughly explore (rather than, say, guard) this liminal space. For Gross, this liminal is the realm of rhetoric: the arts of persuasion necessarily span the agent and patient, the “potent rhetor” and the “susceptible audience”—incorporating both as objects of study, rhetoric necessarily complicates them.As chapter 1 works through an engagement with early Heidegger (and fully cognizant of his “disastrous political philosophy”), chapter 2 works to retune rhetoric’s disciplinary relationship with Foucault. The chapter is notable for several crucial insights not least of which is Gross’s disentangling of movere from Foucault’s emphasis on organizing. This chapter is finely calibrated to parse distinctions between rhetorical approaches and the work of Foucault, who remains a central figure in/for rhetorical studies. Gross persuasively argues that as helpful as Foucault has been, he tunes rhetoric in to a particular historiographic register. Not surprisingly, then, disciplinarity continues to be at stake in this chapter.The core of Gross’s argument in chapter 2 “is that movere fits poorly into the biopolitical framework built by Foucault” (62). The sacred again emerges here for Gross: moving souls, which he sees as prototypical rhetorical activity irreducible to the arrangement or organization of bodies. Gross argues that Foucault’s emphasis upon the order of things “overwhelmed a rhetorical perspective that can track the arts of moving souls: most consequentially pedagogy, politics and psychology” (57). In place of such persuasion, we find biopower, to which something like subjection, as an exemplar of passive listening, cannot be reduced. “The art of listening is difficult to grasp,” Gross argues, “because its practicalities are now less obvious than speaking, and because we have lost touch with our relevant ways of knowing” (57). Distancing ourselves a bit from Foucault allows us to come to grips with (passive) listening as more than “the road to passive indoctrination” (83)—that being taught, commanded, or “subject to the instruction of others” is vital to movere and to being-moved. “Nor is the reverse adequate,” he continues; “the active listener-as-judge tells only part of the story, which means that many of our more recent efforts to recuperate the agency of the auditor [Gross draws primarily from Krista Radcliffe] miss the point” (83–84). For Gross, there is more to listening than an investment in agency, often in terms of critical or ethical listening, can account for.This neither/nor brings Gross back to the sacred: God’s invocation—and this is the correct word insofar as it does something—materializes that domain between a speaking agent’s absolute control and a patient serving simply as a vessel for God’s Word. (88)It is this invocation that makes possible the work of the auditor. What’s needed, then, are “communicative modalities for this middle domain where we still spend most of our time” (88)—time spent neither at the pulpit nor in the pew, but moving through the world active and yet vulnerable. Such modalities, Gross argues, are latent within rhetorical theory and practice, and, in fact, exist as dispositions in a range of disciplines. “What if,” he asks, “psychology, pedagogy, and politics are first considered meta-practical arts, like rhetoric, instead of the soft natural sciences that exercise biopower?” (65). Not arts that are “described, identified, taxonomized, administered” (65), but arts that tune us into the “dynamics of passive susceptibility: how we listen, learn, and change” (68)—a rhetorical tradition wherein we are “beings in the how of their being-moved” (91).Having opened up rhetoric to what Foucault’s biopower potentially closed off, Gross turns to rhetoric beyond the art of the rhetor. And so chapter 3 listens to the Freudian slips that sound out if not always the sacred or the supernatural then surely through those things beyond the art or the technē of the rhetor: the veranstaltungen (95): “persuasive adjuncts, contrivances, or events that cannot be reduced to mere thought however expressed” (105).In working through Freud, Gross pursues a rhetoric that is reducible to neither argument nor artistic proofs (atechnoi pisteis and entechnoi pisteis). As with earlier chapters, Gross’s move here bears upon, in large part, disciplinarity: how is rhetorical theory arranged—around what is it collected? Doing rhetorical theory is itself a practice, which is constituted by the choice of terms and of domains. What currently goes unheard? And not simply unheard but unaddressed? Rhetoric, if it could listen, would have much more to say. For instance, “We have trouble grasping sacred rhetoric because our dominant ways of knowing in the academy make it difficult to pick out sacred things in the first place” (103). The sacred, being beyond invention, is often absent from analyses because rhetorical analyses focus on the human: either the choices made by the rhetor or the cultural and political structures (in a Foucauldian register) that shape such choices. Such emphases leave no room for something (precisely) like the inartistic proofs—rendered by Quintilian as “supernatural, based on oracles, prophecies and omens” (108). Such proofs become available means of persuasion through the passive listening of a would-be rhetor: to be rendered subject to that which is beyond the rhetor. This is not the same as saying that such proofs are beyond rhetoric. “My point here is contrary,” Gross writes: “when facts speak for themselves they speak rhetorically” (107). Gross takes up the questions of facts to again engage the inartistic proofs: that which exceeds invention. He continues: “Typically, we do not learn about the rhetorical force of what is given” (107), in part because, disciplinarily, the given isn’t traceable to a speaking, inventing subject, which still often remains our base unit of both theory and practice.As an example, Gross describes the pedagogical treatment of religious texts in communication and composition courses. “In making a classroom argument about euthanasia,” Gross writes, “a sacred text like the Bible can appear to document community norms and their history; it can’t appear as ultimate authority” (109). Beyond the secular drive to excise religious texts, such sacred, inartistic proofs are excluded so that students might invent their own, artistic proofs. Gross writes, “Supernatural evidence carries a rhetorical force that resides beyond the rhetorician’s hand”—“to hear it takes some effort” (110). Gross links inartistic proofs to the domain of the sacred: the gods and everything else that might be in the room while two people are conversing. What the rhetorician—what rhetorical theory and practice—provides is the capacity to study “the precise historical relation that gives this point of intersection force” (118) among the people, words, and things—sacred and mundane—that populate rhetorical activity. “Let’s just say,” Gross writes, “there is no such thing as a persuasive word” without what’s “known to the classical rhetorician as inartistic means of persuasion” (117), which Gross treats broadly as “a certain disposition of time and place” (118) and the ambiguities of things such as “statues/relics, birds/auspices, walks/pilgrimages, pills/cures, words and spectacles human or divine” (119). The job of the rhetorician, then, is to make sense of how the “miracle” of persuasion gets done, “contrivances and all” (120).Chapter 4 (re)turns toward the composition classroom to give passive voice (back) to rhetoricity. Gross unpacks how passive voice is pedagogically and what this does for the art of listening and what it about the rhetorical theory and practice we to rhetorical and political are of passive voice that or (e.g., and “the something in Gross’s argument about passive voice and how it to the arts of listening and rhetoric. The sacred here as the core of our being is a to but that voice is not our It is not our for nor is it our for the of we speak what emerges is not reducible to either what we to say or what will to instance, Gross explores the between the and Gross asks, a more and of and a is that in rhetoric’s to foreground that active rhetorical agent, we the Such a focus would foreground we namely the we as the other who is The voice at the core of us that isn’t The The up an of to and people speaking for only active critical listening as a And such in fact, There is no Gross the book by all the that passive listening The of Gross’s book from the that this that with susceptibility to and political turns toward lovely credulity, our vulnerability to others, our very capacity to learn and change” Such in the passive voice that gives voice to passive that is the very mode of our Yorke gets to the hi-hats does the It allows Yorke to the song, which is also to start the song. The beat already moving itself but the which isn’t the Yorke becomes of playing through an of subjection and of He is being But is now the time to call for passive no to demanding and As I Gross’s book, a forms the that and on the A in The to the very The of are being from the they in by those who from their in the of and And the from only part of the But what I here are not simply things to which we might but those facts of the already moving us to to of and for a more just and feel such a to be so moved, not only a clear and voice but an and a heart being rendered to what the world might be teaching it to sing.
December 2022
-
Abstract
ABSTRACT This article argues that the theoretical concept of meta-argumentative fallacy is useful. The authors argue for this along two lines. The first is that with the concept, the authors may clarify the concept of meta-argumentation. That is, by theorizing where meta-argument goes wrong, the authors may capture the norms of this level of argumentation. The second is that the concept of meta-argumentative fallacies provides an explanatory model for a variety of errors in argument otherwise difficult to theorize. The authors take three as exemplary: the straw man, both sides, and free speech fallacies.
October 2022
-
Abstract
ABSTRACT The welcome expansion of kairos beyond its traditional locus in public debate to a broad range of discourse forms and persuasive actions has not been matched by a reevaluation of the temporal logic of kairos, which is still seen as located in teleologic time. This article suggests that Walter Benjamin’s understanding of time could refigure kairos as a nonteleological relationship among past, present, and future. Benjamin provides a theoretical rationale for kairotic action that is distributed in time and space and accounts for kairos of objects, places, technologies, and works of art. These temporal affordances, usually developed separately in contemporary theory, are deeply connected in Benjamin’s writing; his understanding of time therefore integrates currently unconnected lines of research and supports a fluid but coherent understanding of kairotic agency.
-
Abstract
ABSTRACT The logic of humor has been acknowledged as an essential dimension of every joke. However, what is the logic of jokes, exactly? The modern theories of humor maintain that jokes are characterized by their own logic, dubbed “pseudo,” “playful,” or “local,” which has been the object of frequent criticisms. This article intends to address the limitations of the current perspectives on the logic of jokes by proposing a rhetorical approach to humorous texts. Building on the traditional development of Aristotle’s almost neglected view of jokes as surprising enthymemes, the former are analyzed as rhetorical arguments. Like enthymemes, jokes are characterized by natural inferences that can be represented as topics, and quasi-formalized in argumentation theory as argumentation schemes. Like rhetorical arguments, jokes express a reason in support of different types of conclusions and proceed from distinct kinds of reasoning and semantic relations.
June 2022
-
Abstract
ABSTRACTSpeakers may argue in ways that facilitate cooperation, without really establishing unity. If emphasis is put on the word “composite” in composite audience, then the complementary act of addressing such an audience can be understood as an orchestration of different people, who may cooperate toward a conclusion. This brings attention to the multidimensionality of issues in pluralistic communities and the range of consequences proposals may have. Following Perelman’s and Olbrechts-Tyteca’s New Rhetoric, I discuss how the compositeness of such argumentation can be fruitfully approached pluralistically. I argue that proposals on practical issues imply concomitant situations, wherein audiences are assigned different roles to play toward the ends of argumentation. This means that rhetorical argumentation performs implicit diplomacy, with implications for different audiences and the relationships between them. I conclude this article by discussing what this pluralistic and interactional account means for the analysis and evaluation of arguments and their rhetoric.
-
Abstract
Catherine Chaput’s Market Affect and the Rhetoric of Political Economic Debates places an affective and rhetorical emphasis on the vexatious question that she argues plagues the academic Left: Why is the capitalist mode of production so much more successful than its alternatives? Capital’s hegemony, the book argues, stems from its foundational theorists’ capacity to adroitly articulate the public’s bodily affects toward its regime of private property and wage labor. By contrast, its critics, be they revolutionary or reformist, are caught in a series of rhetorical traps or oversights that neglect the affective dimensions of capital, and hence are incapable of mobilizing effective (and affective) countermovements. She writes, “The market is an affective force that influences rhetorical action by linking bodily receptivities to economic persuasion. The market feels real because it is the nominalization we give to the very real affective energies circulating throughout our lived experiences” (2). To prove this claim, Chaput carefully pairs four sets of historical thinkers, in which a proponent of the capitalist mode of production is pitted against a critic thereof. With few exceptions, the thinker allied with the capitalist mode of production emerges victorious, for they are more adept at linking these unsymbolized/unarticulated bodily affects to the mode of production’s acceptable means of expression.Prior to the main event, Chaput first reviews how affect has been underthought or misconceived in the materialist tradition and traces a critical genealogy of affect from within the rhetorical tradition as a corrective. Via readings of Ancient and Renaissance thinkers, for whom “the passions [are] coextensive with the rational and understanding both as simultaneously embodied and transembodied” (23), Chaput advocates an affective materialism that aims to suture the noncognitive, the bodily, and the social to the realms of rhetoric, symbolic influence, and ideology. Chaput accomplishes this methodologically by proposing a schema for assessing the “materiality of affect and its rhetorical significance” (36) with rhetorical inputs and material outputs. For instance, rhetorical frequency and repetition lead to “push or pull identification,” which “shapes ideological context,” while “volume/intensity” raises or lowers affective energy, which then “motivates action or inaction” (37). Chaput returns to this framework occasionally in later chapters to demonstrate what makes certain authors more effective than others at channeling resonances between bodies and private property.Chapters 2 through 5 constitute the bulk of the book, in which Adam Smith / Karl Marx, John Maynard Keynes / Thorstein Veblen, Friedrich Hayek / Theodor Adorno, and Milton Friedman / John Kenneth Galbraith are read both on their own terms and through the lens of affect, and I commend Chaput for providing a perspicacious reading of each thinker. Chapter 2, wherein Smith and Marx are pitted against one another, is the heart of the argument, from which every other chapter’s assessment flows. In Chaput’s reading, because Smith’s concept of sympathy, generated from The Theory of Moral Sentiments, is “a richer, perhaps intuitive, understanding of the physiological work of affect” (42), arguments in favor of the capitalist mode of production are more likely to be successful than criticisms thereof. Echoing the schema described above, Chaput writes, “The Wealth of Nations illuminates an affective structure that motivates capitalism such that market freedom opens one’s receptivity to capitalism, while participation pulls toward particular identifications within the system and the supply and demand of exchange mobilizes the fluctuating energies of specific actions” (53).In contrast, Marx’s diagnoses of the capitalist mode of production bend the opposite direction: “For Marx, capitalism closes people off, making them less and less receptive to social potentialities; it repels or pushes away identities other than capitalist and worker; it depletes life energy of both identities, making them caricatures of capital” (57). Chaput reads Marx’s early writings on alienation as also implicitly theorizing affect, but because Marx was committed to a critique of political economy (rather than an affirmative case for it), his account is hopelessly impoverished when put alongside the thinker writing several decades prior. She writes, “Smith’s affect theory, which leaves its ultimate origins to the mythical invisible hand, trumps Marx’s affective account, which requires not natural instincts but arduous propositional thinking and scientific reason, forcing a reconsideration of critical political economic theory” (60). From this point on, the die is cast. Smith’s rhetoric of sympathy, freedom, natural instinct, and the invisible hand renders bodies conducive to wage labor; his expansive, positive affects triumph over Marx’s decision to emphasize capital’s dehumanizing and divisive qualities.Chapter 3, on Keynes and Veblen, poses two reformists against one another and is the only matchup that could be scored a draw. Because both thinkers “suffer from an inflated valuation of rationality” (85), Chaput concludes that their persuasive power is weakened, “and thus the receptivity of these thinkers” (86). Despite the fact that Keynes draws the public’s attention to the “animal spirits” that systematically throw off financial markets, and the fact that investors make decisions off of second-order rationality and not on the value of assets themselves, resulting in “mass affective practices untethered to concrete material realities” (80), his endorsement of deliberation, regulation, and probabilistic thinking as a palliative dooms his work. Yet it seems to me that Keynes’s fatal flaw for Chaput is his skepticism of neoclassical economics’ concept of equilibrium, or the supposedly natural functions that balance out supply and demand: “Emphasizing that equilibrium cannot be taken for granted, Keynes offers an inefficient version of affective identification as he relies too much on persuasion and not enough on the human capacity to synergistically combine around similar experiences” (79). Arguments that presume that exchange is “natural, inevitable, and perfect” are the more efficient case for readers, and thus, once again, the capitalist mode of production triumphs discursively.If the Smith/Marx dyad is the pediment upon which the book’s argument rests, the Hayek/Adorno dyad, in chapter 4, acts as its symbolic button-tie. (Historical events occur twice, as Hegel, via Marx, reminds us.) Here, Chaput generously reads Hayek’s work as emblematizing a sophisticated concept of affect that joins together arguments in favor of the capitalist mode of production to the bodies that experience it. For Chaput, Hayek’s invocation of cognitive psychology counts as scientific proof of Smith’s intuitions surrounding sympathy and the invisible hand: “Adding cognitive psychology to Smith’s theory of moral connectivity, Hayek replaces sympathy with disposition and refines morality as political and economic liberalism” (94). Tracing the complexities of Hayek’s thought through his notions of language, of social order, and of human cognition, Chaput affirms that it is his capacity to blend the cognitive and the noncognitive in a story that renders economic liberalism more conducive to bodies than alternatives. In contrast, Adorno’s relentless negative dialectics, a ruthless criticism of everything existing, and the claim that his “body of work appears to attack people as unthinking” condemns his life’s work to a distant second place in this rhetorical matchup (112). In Chaput’s account, by asserting the moral value of economic liberalism and championing (rather than castigating) human ignorance in the face of enormous social and economic complexity, Hayek’s work completes a flawless victory over Adorno’s. Chaput concludes that this rhetorical triumph “set the path for the practical economic work of the late twentieth century and, ultimately, for the triumph of neoliberalism” (112).Chapter 5, in which Chaput sets two public figures of “the economic” against one another, Milton Friedman emerges victorious over John Kenneth Galbraith, but for a surprising set of reasons. Chaput’s overarching thesis is stretched to its limit in this chapter, for Chaput locates in Friedman’s relentless privileging of human beings’ capacity for rational economic behavior (and equally importantly, insisting that economists must interpret human behavior as if it were rational), a sublation, rather than a repudiation, of Hayek’s affect theory (117). Meanwhile, despite Galbraith, a bleeding-heart reformist and critic of unrestrained capital accumulation, arguing that corporations move individuals and the socius at the level of affect, his account is paltry in comparison because he cannot affirmatively endorse the positive affects that the capitalist mode of production generates in the production process. She writes that he “offers no energetic replacement for these negative affective situations” (120) and, later, that “Galbraith cannot theorize this identification [with corporations] as the embodied energy circulating among and thereby animating these employees and their projects” (121). And once again, much like Keynes, because Galbraith’s solution to corporate capture of the American political system is to encourage deliberative democracy, he is doomed to failure for naïvely adhering to a logic of representation that capitalist affects can overcome, divert, or recode.Those who have read thus far may be in a state of despair: not only is capital dominant, but it is persuasive, and not simply at the cognitive level. By describing procapitalist theorists’ ability to better articulate “the physiological energies inhabiting the world” (4), the capitalist mode of production is a resounding success—discursively, affectively, bodily. Every key thinker from Adam Smith onward better articulates affect, the “physical power that moves seemingly uncontrollably through human beings and other things to produce preconscious readiness” (33), toward capital’s contemporary dominance. But for those predisposed to a Foucauldian perspective, Chaput’s conclusion promises succor. Here, Chaput reads Foucault’s lectures, which focus on ethopoetic behavior and parrhesiastic speech, as a potential site of anticapitalist agency through “the cultivation of a critical subjectivity with the capacity for reflexive truth-telling” (150). From Foucault’s consent “to Smith’s explanation of the market as an ordering mechanism that exceeds full human understanding” and because he accepts “the invisible hand as a real power” (144), only the free individual, the parrhesiastic rhetor, can constitute a meaningful counter-power to the capitalist mode of production.For Foucault, “mental exercises designed to create free individuals—ones capable of assessing, mobilizing, and reorienting the fleshy impulses of their experience in the world” (151)—are vital to producing good parrhesia (rather than bad parrhesia, which acts on unearned certainty). Here, Chaput conveys Foucault’s suggestion that subjects sleep on a pallet, wear coarse clothes, eat little, drink only water, and play affectionately with one’s child while reciting the truth that this beloved individual will die (151–52). Only through cultivating this form of the self can the parrhesiastic rhetor speak disruptive truths such that the genuinely new can emerge.The turn to late-period Foucault may be unsatisfying to a reader who seeks nonindividualized remedies to the cascading inequalities and catastrophes that capitalism unleashes. Chaput frequently sets up binary oppositions (reason/passion, science/sympathy, cognitive/noncognitive) in which the procapitalist position carries the day, but a collective/individual binary is left unremarked upon. Because Chaput locates affective harmonics within discrete bodies (and crucially for her argument, bodies capable of coming to reasonable conclusions about the merits of the capitalist mode of production), individual bodies are prioritized over their being-in-concert. Take the assessment of Galbraith’s work: “Not surprisingly, Galbraith theorizes how corporations—and other large organizations—use identification to compel individuals but does not offer a productive counter-power for individual agents” (120). Despite noting that even for Foucault the invisible hand is “a manufactured ontology” designed to coordinate bodies in spaces as if they were rational economic agents, it is only sympathetically driven actors of “civil society” that can become an effective counter-power to capital’s hegemony (149).Ironically, Foucault’s insight, that what we call spontaneous order or natural inclination is manufactured, rather than discovered, ought to draw our attention to the rhetorical dimensions of each reconsidered thinker. Here, I wonder whether Chaput need have committed to a single through line, from Smith onward, as a process of discovering the unseen affective forces that sympathetically bond bodies, and not a story with rhetorical hinge points on how affect is theorized. Hayek’s role as a master-signifier would then work in two directions: First, his rhetorical interventions retroactively alter our perceptions of Smith’s own work, such that we cannot but help see him as incipiently Hayekian. Second, once a Hayekian vision of the social bond is secured, procapital rhetors need not agree on the importance of affect, sympathy, spontaneous order, and so on, to be rhetorically effective. This would help better ground the Friedman chapter, for as written, his rational choice theory, and dismissal of affect, is narrated as confirmation and not a rejection of Hayek’s position (118). By making Hayek’s monumentality central to the overall argument, it opens space for how scholars must navigate the politics of reading itself, how certain signifiers become ineluctable. This would also explain more precisely how one master-signifier, the assemblage we call “Keynes” or “Keynesianism,” functioned as the dominant mode of capitalist expression for nearly four decades, and precisely how it was thoroughly superseded by another signifying regime.Finally, Chaput devotes space in both the introduction and conclusion to the work of Dana Cloud, whose materialist commitment to ideological demystification and consciousness raising is (along with other Marxists, like James Arnt Aune) characterized as “futile” (18), and whose failure to “acknowledge affect as a semiautonomous ontology motivating our bodily instincts” renders her approach insufficient to the task of rewriting capitalist affects (159). Yet Cloud’s own 2018 work, Reality Bites: Rhetoric and the Circulation of Truth Claims in U.S. Political Culture, acts as a counterpart to Chaput’s. Cloud agrees that liberal approaches to capital-T Truth are feeble in the face of capital’s stranglehold on the enthymemes that organize our embodied common sense; she similarly agrees that “affect” and “embodiment” are necessary—as is struggle (51). I encourage readers to put these works in conversation with one another, for they locate similar lacunae in our thought, but conceive of the source and solutions thereto differently.Market Affect exemplifies the kind of intervention that a rhetorically attuned scholar can bring to pressing political-economic debates; I commend the work for both letting the chosen thinkers speak on their own terms and considering the status of affect in each. The book’s thesis is admittedly provocative: it upends much materialist social history by foregrounding the affective dimensions of procapitalist writing as that which explains the mode of production’s enormous success. Future critical work that resides in the intersections of rhetoric, affect, materialism, and economics must engage with the implications of this move, and rigorously inquire exactly when, where, and, crucially, for whom this case can be proven as true. Chaput also contributes methodologically to the field of affect theory by enjoining scholars to focus not just on the “physiological energies” that circulate among bodies, but through their representations in consequential writings; Adam Smith and Friedrich Hayek are welcomed into the ranks of affect theory scholars via this avenue. Scholars interested in this reconsideration now have a treasure trove of thoughtful interpretations of the most consequential thinkers in modern history (the readings of Marx, Hayek, and Adorno do deserve special mention). And as mentioned, rhetorical scholars eager for a Foucauldian political intervention will find the conclusion especially edifying, for she reads Foucault’s late work as fundamentally concerned with a rhetorical problem space. Finally, scholars ought to test Chaput’s models of affective circulation and rhetorical interpretation in future scholarship, in particular her claim that repetition, timbre, and “volume and intensity” have definable and predictable affective outcomes that influence action (37). It is a reminder to rhetoricians that we must listen as carefully as we read. As affect appears to increasingly dominate our understandings of how capital functions, this is an exciting time for inquiry on economics and the economy, and this is a powerful contribution from a notable scholar.
April 2022
-
Abstract
ABSTRACT Discourses conceal as much as they reveal, but in their concealment they may invite an audience into the silences of the gaps and pauses they contain in order to reflect and find insight. The moments of opportunity provided by these gaps suggest two sides to the concept of kairos, capturing both the ability of the author/speaker to create the opportune moment in the discourse, and the ability of the reader/listener to see that moment and the experience it invites.
-
Abstract
ABSTRACT How can one sum up an argument in 150 words? If one can, then the argument is in no need to be explicated over an essay. This is the conundrum at the heart of procedures that govern “what cannot be said.” This conundrum has two roots: one is the neoliberal assent to managerial procedures whereby a procedure inserted in a debate closes it up; the other is a perverse recourse to “conversation,” which is tantamount to impose an idiom as an ideal of virtue. Both are summary and summarizing speech acts that cast opposition as blasphemy. This essay explores the assertoric, apodictic, and euphemistic modes by which “what cannot be said” materializes into “what must not be thought.”
December 2021
-
Abstract
When we pick up a big book like this with big names including Heidegger, Arendt, Benjamin, and Warburg, we want to learn something significant we don't already know by way of reading and reputation. And if we are in rhetoric per se, we are especially eager to see how these people are attached substantially to a field that none of them claimed. Following from these initial expectations, we are then owed a plausible methodology that tends neither toward the wish fulfillment of big rhetoric, nor toward one of the more conventional methods—for example biographic, or dictated by the more familiar scripts of philosophy, politics, and art history—that would render these surprises unlikely because the field would have been smoothed already; to break new ground one usually needs a new approach. Finally, we would want to know what's the point of this new approach beyond novelty per se—what can we think and do differently along these new lines? Marshall's book delivers richly on all these efforts. In what follows, I explain how, while keeping in play a pressing question about what intellectual history has to do with a larger and seemingly distant field of rhetorical studies, which is more often concerned not with big names, but with no names like “students” and the authorial commonplaces found in schoolrooms and textbooks.First a note on structure. As a book reviewer and longtime book review editor myself, I have always discouraged chapter-by-chapter reviews because that sequential structure tends to prioritize description over argumentation. In the case of Marshall's book, however, any careful argument about what the book does (or doesn't) do depends upon a sequential and experiential “here's what we know—here's what we don't know” structure of the book itself. One interesting quality of Marshall's argument, in other words, is his persistent challenge to the reader who is asked to review their own intellectual habits and presuppositions, while looking for worthwhile opportunities at Marshall's suggestion. Marshall's argument has an experiential quality part and parcel of his method explained below, which has to be evaluated in terms of its qualities: How might those scripts and presuppositions be mine after all? As a reader, what possibilities do I now see? Such qualities would not show up in the first place if I structured this review around the main claim found in the title, for instance. The primary point of the book would go missing if one were to argue whether rhetorical inquiry indeed has Weimar origins, and if so, to what extent. Missing, precisely, would be the book-length and sequential argument about the sayability of the title itself. What habits of language and thought produce the possibility of this title? The first part of Marshall's book addresses this first question. Then: What can we do with that title once it becomes a real possibility? The latter part of Marshall's book addresses that second question.Forgoing the catchy hook recommended by rhetoric, this ultimately thrilling book experience starts instead with the intentionally familiar. Chapter 1, “The Weimar We Know and the Weimar We Do Not Know,” begins by running “a standard received version of the Weimar origins of political theory” in order to set the scene for a more generative set of rhetorical presuppositions (31). That means in this case telling the story of Max Weber's political bureaucracy as it was taken up by Schmitt, Strauss, Baron, and Adorno, before introducing a nascent “rhetorical” thread in Weber's famous analysis of charisma. Methodologically, chapter 1 also introduces the philosophical work of Robert Brandom. Like Brandom's common law, concludes Marshall (312), “piecemeal” explication of concepts is both unavoidable in the everyday, and foundational for meaning itself. Concepts—including philosophical, rhetorical, theoretical, legal, and so on—don't unilaterally dictate their own meaning, nor are they delivered from on high or from authorities verbatim with meanings and extensions self-evident thereafter. Our job as interlocutors in particular fields and in everyday speech, then, is to take advantage of this cobbling dynamic with whatever skill we can muster—and indeed this will be the untapped potential of Marshall's book I will return to at the end.Chapter 2, like chapter 1, purports to offer the familiar but deceivingly so, because the pre-Weimar “Idioms of Rhetorical Inquiry” Marshall assembles won't be familiar to any but the specialized scholars of modern German rhetoric, and even for those few, familiar names like Gottsched, Sulzer, Novalis, Schlegel, Schopenhauer, Baumgarten, Kleist, Nietzsche, and most importantly for what is to come Adam Müller, will appear fresh as their rhetorical idioms point in unanticipated directions, that is toward “topical sensitization” (326) that multiplies the contours of a perception field we can productively discern and then navigate at any given moment. To that end, chapter 2 subheadings organize points of ongoing interest: topical surveying, specifications of context, the shift of trope (that bends or reconfigures a perception field), orientation to belief. Finally, Müller, as it turns out, emerges as an unlikely star of the story because his much-maligned liberal indecisionism turns out to be, for Marshall and his later critics including Benjamin, the surprising name for rhetorical virtue in parademocratic times: a name that is better known conceptually as “freedom” (e.g., 210). How does Marshall get there with his surprising start in Heidegger, who grounds the core chapters?Chapter 3, “Heideggerian Foundations,” sets the daunting task of locating foundations for this kind of political freedom in one of its avowed archenemies. The trick, as it turns out, is to make the Brandom-inspired case for Heideggerian foundations that offered multiple ways forward, some of which he took himself toward Nazism first, and then finally toward a wayward critique of modernity and its “total mobilization” (118). At the same time other ways forward—that Heidegger might have marked out himself smartly but inadvertently and without any intention of following himself—could point in different and even contrary directions still indebted, nevertheless, to their Heideggerian origins. Methodologically, this is one of Marshall's important points: it is a task of the intellectual historian to identify in retrospect, and to take seriously, possibilities that could be articulated only after the fact. But it would be wrong to think that this scholarly task is to read against the grain. Or to read symptomatically. Or to in any way read at a distance from the manifest material we have on hand. Instead, ideally this type of intellectual history reads thoroughly across the entire oeuvre (which in the case of Heidegger now runs to over one hundred volumes in the Gesamtausgabe), in the original languages, and in the rich local contexts that produce the work in its manifest not just its latent qualities. Real possibilities must be legible in the origins themselves. Through this process Marshall is particularly attentive to early Heidegger, and especially his Summer Semester 1924 course on Aristotle's Rhetoric Book II focusing on the emotions. For it is in these lectures that Marshall can most readily identify the “intimate connection between rhetoric and core elements in the Heideggerian philosophical project,” most importantly the foundational role emotions play in the space and time of appearance. “For Heidegger,” Marshall summarizes, “neither time nor space were prior to motion. In fact, time and space were produced by motions, the differentials among motions, and by the articulation of those differentials. This contention established ‘situatedness’ (Befindlichkeit) as the first—rhetorical—task of all presencing” (117). However, as Marshall tells the story, Heidegger himself then follows motion-as-dunamis toward a totalizing critique of modernity without realizing a possibility that would become manifest only later in one of his star students from those Marburg years, Hannah Arendt.In chapter 4, “Hannah Arendt and the Rhetorical Constitution of Space,” Marshall himself pursues this possibility but unavoidably from a point beyond Arendt herself: “The historian of thought qua thinker has something like a duty to continue the line of inquiry that could have been but was not” (130). In this case, that means on the one hand highlighting how Arendt took plausible but unexpected turns: Heidegger on emotion became Arendt on love (131). Heidegger's analysis of Augustinian caritas—or mutual care across all creatures fallen from God—turned toward an equidistance Heidegger would never have seen favorably because it would have smacked of a proto-mathematical that later makes human beings susceptible to the cynical calculations of modernity. But contrarily within the Augustinian concept of caritas as it was developed in Arendt's dissertation, “there was an equidistance from all creatures that articulated the beginning of a political theory of equality” (135). And similarly for Arendt “solidarity” (dilectio proximi) was a “rhetorical capacity to attend to possible [e]motions without immediately succumbing to them” (138). Next Rahel Varnhagen's public spheres, according to Arendt's rhetorical twist, are not legislated but performed (142). But as Marshall points out from his methodological standpoint, “rhetoric” in this case has some interesting documentary evidence in Arendt's oeuvre—for example her 1953 notes on Aristotle's Rhetoric (267)—while at the same time remaining essentially latent in Arendt's manifest work, where it awaits revision. And here, concludes Marshall, “we have a provisional answer to the conundrum of how Arendt could have overlooked rhetoric: she saw that the ‘everydayness of being-with-one-another’ was a proto-science of politics, but she did not see that rhetoric was the analytic of everydayness” (129). Indeed, seeing at the edges of the visible shows up with increasing prominence for Marshall, especially as he moves into his final two core chapters on Benjamin and Warburg.Chapter 5, “Walter Benjamin and the Rhetorical Construal of Indecision,” approaches oeuvre like previous chapters, tarrying first with Benjamin's early Trauerspiel book and its artistic means. For Benjamin in this work on Baroque aesthetics, highly conventional forms along with their minute variations didn't signal stasis but rather the opposite. Originating Benjamin's analytic frame in the Trauerspiel book, “rhetoric made available ‘artistic means’ that were themselves critical frames” (175). Again pointing ahead toward Warburg, Marshall sees in Benjamin a “veritable gymnasium of perspicacity” (180) and gesture (182), with Iago serving as the dubious example of this art perfected. But along with the eye and its uncertain exercises, Marshall also ties Benjamin back to the aforementioned Adam Müller, and his much-maligned art of rhetorical listening that ends in regrettable indecision, according to Schmitt. Here Benjamin's rhetorical trick, according to Marshall, is to see potential, especially in societies that do not possess the classical oratorical institutions (204). “Where Schmitt emphasized emergency, Benjamin was emphasizing emergence” (200). In Benjamin's purview, indecision is not so bad after all because it is precisely where freedom of thought appears. Finally, in chapter 6, “Warburgian Image Practices,” Marshall names “freedom” outright (210) and implicates Warburg plausibly in an argument broadly designed to set rhetoric-as-restitutio eloquentiae against the captivating strategies of an emerging antidemocratic figure like Mussolini (240). “On December 22, 1927, Warburg asked himself the following question: what aspects of the classical rhetorical tradition were implicit in the phrase restitutio eloquentiae? Style, pathos, ethos, and magnanimity, he responded” (241). But as Marshall makes sense of a classicizing gesture that has largely stumped previous critics in art history, this “restitution of eloquence” is precisely not the imposition of rule but it's opposite: “Warburgian magnanimity becomes something like a plasticity and thus potential adroitness of body-imaginative response” (208). Ornamentation becomes “a mode of and a fillip for freedom because it could be seen through, rerouted, and changed” (210).Finally after these core chapters and key figures, Marshall completes his project appropriately with chapter 7, “New Points of Departure in the Weimar Afterlife,” and chapter 8, “The Possibilities of Now.” And this is where we get the best sense for how Marshall understands his approach with respect to the field of rhetorical studies writ large; it is as well, appropriately, the place where one is obligated to find unrealized possibilities in Marshall's work itself. Why, ultimately, all these larger-than-life figures at the heart of Marshall's project? And what would keep “intellectual history” from detaching from a less glamorous everyday, where most of us spend most of our time? In a move that boldly defies everyday meaning, Marshall asks the reader to take up with him and his parade of critics a connoisseurship that should be, in principle, available to everyone. Given the context of this book, the admirable goal is to refine different types of awareness and action possibilities typically buried in the totalitarian, as it is broadly conceived by Arendt in her book of that name. Moreover, these types of everyday awarenesses need not be elite. “I am arguing,” concludes Marshall, “that the critical capacity announced by ‘distinguishing’ qua krinein and collected in the mode of everydayness may be specified by ‘connoisseurial’ but not with the narrow, elite, or conservative connotations usually accompanying that term” (283).A generous gesture. But without belaboring this concrete everydayness as it tends toward the mundane, we don't wind up knowing what nonelite connoisseurship looks like. Finally, I would like to suggest that this is precisely where Marshall's truly groundbreaking work in rhetoric and intellectual history inadvertently makes new room for the archival and ecological expansion, cultural histories, and pedagogical projects that have animated rhetorical studies in the past few decades. Perhaps, for instance, even students who barely register in the public sphere are themselves collecting in the mode of everydayness just as Marshall suggests, but does not pursue himself. As teachers and scholars, we could then be more attuned to how these practically anonymous modes of collection invent-toward-freedom, every day.
October 2021
-
Abstract
Amy Allen's The End of Progress: Decolonizing the Normative Foundations of Critical Theory is a careful intervention in the ongoing attempts to establish a critical theory of society associated with the Frankfurt School. Its central concern is the way Critical Theory (capitalized here to indicate the specific tradition of the Frankfurt School), particularly in its latter-day incarnations, has been structured by a stadial philosophy of history that presents European modernity as the apex of progress and as a universal standard from which the rest of the world can be judged. Provoked by decolonial and postcolonial critiques of teleological philosophies of history, Allen seeks to decolonize Critical Theory by showing how current normative theorizing remains ensnared in this essentially nineteenth-century Eurocentric framework. Through a series of close readings of the work of, first, Jürgen Habermas and, later, his successors, Axel Honneth and Rainer Forst, Allen examines the ways critical theorists have grappled with the question of “European modernity”—as a historical moment, geographic location, or epistemic framework—and its relevance for Critical Theory's stated emancipatory aims (Horkheimer 2002). Although these thinkers are certainly aware of the problems of Eurocentrism, Allen is particularly adept at detailing how progressive conceptions of Universal History continue to animate normative justifications in this tradition.Allen's account begins not with the origins of the Frankfurt School in the 1920s and 1930s but with Habermas and his attempt to reconstruct the normative foundations of Critical Theory. Although Habermas has written extensively on globalization, Allen notes his lack of sustained attention to questions of imperialism, postcolonialism, and decolonization. Allen reads the lack as symptomatic of a deeper problem in which a particular account of historical progress continues to play an important role in Habermas's work. This occurs in spite of Habermas's interest in breaking with the Hegelian metaphysics of historical progress in which history marches ineluctably toward reason. Yet Allen shows how a progressive notion of history lurks within Habermas's concepts of social evolution and sociocultural learning. In this context, social evolution refers to the way societies rationally reflect on problems in the process of solving them, a notion articulated in his account of communicative reason. Although Habermas argues that the formal pragmatics of his theory “proceed reconstructively, that is, unhistorically,” the key tension for Allen is that this theory still depends on the “structures of action and structures of mutual understanding that are found in the intuitive knowledge of competent members of modern societies” (Allen 2016, 51, quoting Habermas 1987). Allen's point is that what counts as competency in modern society is not a universal property of humanity, but a specific set of practices and dispositions from a particular historical and geographic social formation connected with European modernity. Habermas, Allen claims, effaces that particularity, presenting European modernism as simply the outcome of a developmental process of learning.Responding to such critiques, Habermas has attempted to distinguish the underlying structures of modern society, which he views as universal, from the various social and cultural responses to modernity, advancing a thesis of “multiple modernities.” On this read, modernity's characteristic elements, including the techno-scientific domination of nature, bureaucratic rule, and capitalist social relations, are presented as a global infrastructure that different societies—or, in his terms, “civilizations” (68)—encounter, respond to, and shape in culturally specific ways. Yet Allen, drawing on the work of Gurminder Bhambra, argues that this approach does little to resolve the problems of Eurocentrism as it continues to present reflexivity, which Habermas connects with Enlightenment reason, as the apex of social evolution.The middle chapters of the book explain Honneth and Forst's differing responses to this basic problematic. Honneth takes a modified Hegelian position in which progress is neither linear nor inevitable but is nonetheless realized by ethical communities as they continually struggle over the conditions limiting freedom. For Honneth, institutions such as the family, the market, and the state gain a sort of legitimacy as individuals opt for certain configurations out of the range of those available. Normative foundations are given in the historical development of institutional forms, as societies pursue the expansion of diverse conceptions of freedom. Allen's critique of Honneth thus comes to center on the way a certain forward-looking notion of progress, what she calls “progress as imperative,” becomes conflated with an assertion that society has itself progressed over time, or what she terms “progress as fact” (12). For Allen, however, “progress as fact” fails to grasp the complexity of unequal societies or the extensive forms of violence coincident with European modernism.Forst, on the other hand, pursues a Kantian response to Habermas, arguing that normativity is grounded not in the historical development of societies but in the formal properties of practical reason. Here too struggles for justice are important, but not because they reveal the normative commitments of an historically specific society. Instead, Forst grounds normativity in a fundamental right to justification, which Allen glosses as requiring “that no one shall be subjected to rules or institutions that cannot be justified to him or her as a free and equal member of society” (127). As to the metaethical question concerning the validity of justifications, Forst treats justifications as valid after they withstand procedures of evaluation characterized by both reciprocity and generality (129). Justifications must be reciprocal—in that similar claims should be treated similarly, and one cannot universalize their own position—and general—in that the interests of all affected parties must also be considered. Yet Allen argues that if we push the metaethical questions back to the normative grounding of the justification procedure itself we return to a conception of the human as a “justifying being” (130), equating humanness with a particular form of practical reason. Here too, Allen finds a problematic Eurocentrism that connects Forst's account to other Kantian and neo-Kantian projects, in which a “Kantian notion of practical reason has been closely bound up with pernicious notions of progress” and has “provided the benchmark with respect to which black, female, queer, colonized and subaltern subjects have been judged” (138).As these brief summaries suggest, Allen's engagement with Habermas, Honneth, and Forst is detailed and extensive. It is clear that hers is a direct intervention in an ongoing debate over the future trajectory of the Frankfurt School (for an earlier skirmish, see Forst 2014). The chapters thus presuppose extensive understanding of the current work of its leading practitioners. For readers coming to the text more interested in a dialogue between Critical Theory and the broader project of anticolonial critical thought, the results might be more mixed. Afterall, Allen owns up to the difficulty in trying to bridge a “gulf” between Critical Theory and postcolonial critique. As she notes in the preface, the project has a quixotic element insofar as she is “criticized vehemently” for “flirting with relativism” by her Frankfurt School colleagues while also looked at askance by her colleagues working in postcolonial traditions for her interest in a “normative foundationalist project at all” (xv).Nonetheless, if the book really does dwell in the gulf between these two traditions, it remains oriented primarily toward the Frankfurt School. This orientation even structures the alternative approach to temporality she maps out in the final chapters, advocating for the forward-looking notion of “progress as imperative” while jettisoning what she sees as the Eurocentric conceptions of “progress as fact.” Where one might have expected a robust engagement with post- or decolonial theory, Allen remains within the Frankfurt School tradition, drawing on the work of Theodor Adorno and Michel Foucault—even going so far as to reposition Foucault within the family as “Adorno's other ‘other son’” (163).Allen finds Adorno and Foucault useful as thinkers who challenge the notion of history as the progressive development of reason, while also maintaining a notion of philosophy as a critique of the present. In a series of inventive readings, she treats them as taking up the basic Hegelian claim concerning the relationship between knowledge and history but destroying the Hegelian story of reason's dialectical self-realization toward the Absolute (177). Her reading of Adorno focuses on his dialectical approach to history, which views the Enlightenment as, at best, a highly ambivalent achievement and full of self-destructive tendencies. Yet rather than reading Adorno as simply a negative thinker bent on showing the irrationality of Enlightenment, she identifies a more limited understanding of progress in his thought. For Allen, the strength of Adorno's work is the way it continues to offer a notion of reason, but one stripped of the teleology of historical development and thus reflects back on its own role in fomenting the disasters associated with European modernity. For this reason, Allen frequently references Adorno's claim that “progress occurs where it ends” (163).Allen finds a similar use in Foucault, particularly his account of the history of reason from the position of unreason. In her account of History of Madness, Allen wrenches Foucault from readings that position him as celebrating unreason or even madness as a space of freedom that is set apart from modernist rationality. Instead, she carefully parses Foucault's uses of unreason as a category within modernity that problematizes or fractures the seemingly smooth surface of reason's self-development. Unlike madness, which might simply be the Other of reason and fully outside of its logic, unreason is useful as a category that exists within but is not fully intelligible by reason's own self-understanding. As she puts it, “the function of the figure of unreason, then, is to create some distance between ourselves and our system of thought” (184).It is this problematization of “our system of thought” that she urges Critical Theory to take up. Allen presents a powerful case for an approach that is more self-critical and modest, suggesting that decolonizing Critical Theory means quieting it down and allowing it to hear and be challenged by the voice of others. As an immanent critique of the role of stadial history in current normative theorizing, the book succeeds in demonstrating the persistent problems posed by the figure of historical progress. Readers of this journal, for instance, should find her reading of progressive history in Habermas's theory of communicative reason and concepts of sociocultural learning insightful, as it poses important questions about the way formal pragmatics, communication, and language are shaped by Eurocentric assumptions of linear development. But the book also raises issues concerning the meaning, content, or practice of decolonization, not only for the narrower category of normative theorizing in Critical Theory that constitutes Allen's focus but also for the broader category of critical thought more generally.For Allen, notions of progress are really the core of what needs decolonizing in Critical Theory. She notes at the outset that the critique of stadial history is “perhaps the major lesson of postcolonial scholarship over the last thirty-five years” and argues, echoing James Tully, that “the language of progress and development is the language of oppression and domination for two-thirds of the world's people” (3). Clearly Allen is right that progressive narratives have been central to the thought and practice of colonization and conquest. And a diverse range of scholars, from postcolonial theorists to critical social scientists, have demonstrated the continuities of progressive readings of history in postcolonial projects of development and modernization (see, for instance, Wainwright 2008). Those literatures also make clear, however, that Eurocentric conceptions of history as progressive development are always part of a larger apparatus of colonial thought and practice. In other words, it is the different ways that progress is mobilized in the thought and practices of, say, private property, secularism and religion, land and resource use, economic regulation, state violence, or the gendered division of labor that constitute just a few of the many techniques by which societies continue to be structured by colonial and postcolonial relations of domination.If that claim is true, it would set a higher bar for what it might mean to “decolonize,” which could also carry some methodological implications for the practice of critique. Specifically, it might suggest an approach to theory that is attentive to the way theory is conditioned by and moves in the world. What is so interesting is that this is one of the things Allen presents as the great strength of the Critical Theory tradition, that it is “rooted in and constituted by an existing social reality that is structured by power relations that it therefore also aims to critique” (xiii). Yet the diversity and complexity of power relations constituting colonization, imperialism, racism, and heteropatriarchy are largely subsumed under the singular category of “progress” in the text. This is useful for Allen's argument, providing a lever to offer critical readings of the texts at hand, but might also attenuate the multiple ways colonial power continues to work and thus the difficulty of decolonization as a practice. Recognizing as much does nothing to limit the enlightening and rigorous critiques of Habermas, Honneth, and Forst or the useful and insightful readings of Adorno and Foucault, situating them as anti-Hegelian Hegelians. But it might also suggest that there is still much to be done in the work of decolonization.
-
Abstract
ABSTRACT Many rhetorical theories of ethos mark their relationship with time by focusing on two temporal poles: the timely ethos and the timeless ethos. But between these two temporal poles, ethos is also durative; it lingers, shifts, accumulates, and dissipates over time. Although scholarship often foregrounds the kairotic and static senses of ethos popularized in Aristotle's Rhetoric, this article highlights how the chronic elements of ethos are no less important to rhetoric. By examining Xenophon's and Plato's representations of the trial of Socrates, this article contends that these competing views about the temporalities of ethos have a storied history that predates Aristotle's writings. This analysis also expands received understandings of Plato's contributions to rhetoric by illuminating how his view of ethos is deeply intertwined with ongoing philosophical practice. The article concludes by arguing that rhetorical studies has much to gain by more closely attending to the cumulative aspects of ethos.
June 2021
-
Abstract
While A Rhetoric of Motives remains one of the most well-known works on rhetoric, few realize that it was at one point intended to comprise two volumes. In a curious footnote on page 294, Burke states briefly that the sentences concluding the section on “Pure Persuasion”—one of his knottier concepts—were meant as a transition to a “section on The War of Words. But that must await publication in a separate volume” (Burke 1950/1969, 294). This never before published “separate volume” is now available. In it Burke names, describes, and analyzes transhistorical rhetorical devices that he discovers in journalism, bureaucratism, the news, and other media to emphasize how symbol users can, under the guise of peace, subtly incite readers to hold attitudes of acquiescence to states of war.After publishing Attitudes toward History, Burke began conceiving of a third book to conclude what he at first hoped would be a trilogy that began with Permanence and Change, but that third volume, first called “On Human Relations,” developed into yet another trilogy: the motivorum project that began with A Grammar of Motives and was also to include A Rhetoric of Motives and A Symbolic of Motives. In a 1946 letter to James Sibley Watson, the “W. C. Blum” on the dedication page of and in the introduction to A Rhetoric of Motives, Burke states that the “War of Words” would “deal with all the variants of malice and the lie, the thumbs-down side of rhetoric,” and would also include “our specialty, analysis of rhetorical devices (operated about the ambiguities of competition and cooperation),” plus “analysis of news, literary polemic, etc.” (qtd. in Burke, Jensen, and Selzer 2018, 17). The title, The War of Words, certainly alludes to the motto and epigraph of A Grammar of Motives: ad bellum purificandum, toward the “purification” of war, an epigraph that hopes for war to be acted out symbolically rather than actually, and an epigraph that helps to explain the “thumbs-down side of rhetoric” that one sees in The War of Words. The War of Words includes an editors' introduction, four chapters (two complete, two incomplete), three appendices, explanatory notes, and an index.Because Burke's plan for “The War of Words” kept changing, the editors focus on its composition history in their indispensable introduction, which I discuss below. The first and by far the longest chapter, “The Devices,” lists, analyzes, and describes formal patterns instantiated in journalism and the news. In Burke's own words, the chapter discusses “characteristic rhetorical forms employed in the struggle for advantage that is essential to the Human Comedy” (2018, 43). While Burke worries that his political examples might stir up either strong passions in readers or assumptions that particular devices are fleeting, the purpose is not to do either; rather, it is to “isolate the universal ingredient,” one that can be applied to multiple situations, contexts, and time periods (45). In other words, while “yesterday's sneeze” might be “gone forever,” Burke states, “the ‘principles’ of that sneeze are eternal” (46). These transhistorical patterns reflect personality states and states of motivation. Therefore, they “are primarily matters of style” (135). These devices include the Bland Strategy, Shrewd Simplicity, Undo by Overdoing, Yielding Aggressively, Deflection, Spokesman, Reversal, Say the Opposite, Spiritualization (the Nostrum), Making the Connection, and Say Anything, each of which Burke discusses. The transdisciplinarity and transhistoricality of the devices enable them to be discovered and analyzed in contemporary logomachies so that readers and listeners can see the subtle attempts that are made to invite them to hold attitudes of war under the guises of peace.One device, Deflection, has “so general an end that nearly all of the Logomachy could be included under it,” even as the discussion of that device also looks toward the later-developed concept of terministic screens. Burke gives an example of Franklin Roosevelt enacting deflection when responding to a question about some (unfavorable) election results by saying that he was only paying attention to the (favorable) results from the battlefront (73). Yet, while “The Devices” catalogues and classifies many of these patterns, Burke did not intend “The Devices” to be a method for symbolic weapons distribution, nor as “a rhetorical manual for instructing students in their use” (159). The principles discussed in The War of Words are useful, “not as a device for throwing at an enemy, but for purposes of solace and placement, and for the cultivation of mental states that make one less likely to be hurt by enemies” (159). Rather, Burke is more interested in “an ethical approach … a method of meditation or contemplation that should be part of a ‘way of life’” (159). The devices can also be understood as Aristotelian topoi; and just as Aristotle defines rhetoric as a capacity for seeing the available means of persuasion in any situation, so a contemplation of the devices enables a person, not just to see or even to use them, but also to be able to listen cautiously, carefully, and critically so as to recognize their use. There is deception only when readers think they are “reading ‘facts’ as distinct from rhetorical manipulation” (191), Burke goes on to say in the next chapter.Chapter 2, “Scientific Rhetoric,” assumes a broad interpretation of science (broader than most would define it today) as it focuses on “the typical rhetorical resources available to journalism and other mediums that deal in the distributing of information” (43). The first section, “‘Facts’ Are Interpretations,” anticipates the scientific turn in rhetorical studies by mentioning how reports are “implicitly rhetorical” (169). Burke's emphasis in the chapter, however, is on reporting in news and journalism. Since “facts” are interpretations, they are also selections that assume standards of judgment. Therefore, the act of reporting assumes an underlying philosophy. In other words, rather than being antithetical to philosophy, a news or media source “is itself the uncritical and unsystematic, or implicit, philosophy” (172). In the relevant words of the prospectus for A Rhetoric of Motives, helpfully reprinted in the editors' introduction, Burke states that he wanted to show “why Rhetoric is not just a matter for specialists, but goes to the roots of psychology and ethics, including man's relation to his political and economic background” (qtd. in Burke, Jensen, and Selzer 2018, 14). Statements in The War of Words about people as philosophers add to Burke's arguments elsewhere about human beings as poets, symbol-using animals, and bodies that learn language. However they are defined, human beings demand drama, a demand that media and news sources attempt to satisfy but necessarily do so selectively, reductively, and tonally using what Burke calls Headline Thinking. Burke's discussion makes The War of Words essential reading for students and scholars interested in analyzing contemporary rhetoric found in clickbait and on social media.While chapters 1 and 2 are more polished, the editors have added the words “[Notes toward]” to the titles of both chapters 3 and 4 to signify that these inclusions are preliminary drafts of other documents that Burke at one point planned to include in “The War of Words.” Nevertheless, these incomplete chapters still provide much insight into rhetoric and the relationship between war and words. While chapters 1 and 2 emphasize the verbal aspects of rhetoric, chapter 3, “[Notes toward] The Rhetoric of Bureaucracy” discusses nonverbal rhetoric in “instances where administrative or organizational factors are exceptionally prominent” (43). The chapter adds to previous notions about pentadic agency, including an insightful analysis of an Agency-Purpose ratio in its descriptions of how corporate identification and corporate boasting lead to corporate thinking. Highly reminiscent of the Grammar, Burke shows how bureaucratic Agencies not only deem actions appropriate and inappropriate but also provide people with attitudes, attributes, and goods that enable them to obtain a Purpose that is understood and achieved only in relation to those Agencies.Continuing the trajectory of the discussion that began verbally and then expanded to the nonverbal, chapter 4, “[Notes toward] The Rhetorical Situation,” discusses the extraverbal that “concerns what we consider to be the ground of the Logomachy today” (43). Largely reminiscent of Thomas Hobbes's (and others') bellum omnium contra omnes, this chapter describes “the essential rhetorical situation” as a constant “invitation to war” (242). Here, Burke wrestles with some “essentials of present conditions implied in the characteristic rhetoric of social relations, the press, and administrative persuasion” (43). For example, Burke shows how a thing's identity can be understood as being twofold: the “universal nature in which it is grounded” and the “part distinct from other parts”—a “part distinct” that is also in some sense “an exclusion” (242). As soon as one recognizes that war is “everywhere,” one can also recognize that peace is “everywhere,” given the ambiguities between war and peace, cooperation and competition. Burke warns against the dangerous self-aggrandizement tragically inherent in American culture as he critiques the atrocious treatment of Native Americans by white settlers who exploited natural resources to the point that, symbolically, “exploitation” became synonymous with “progress,” while culturally it became the “American way” (255). Here, Burke obviously foreshadows his later work on hypertechnologism and ecological rhetoric. Burke's critique also shows how this rhetoric projects an ethical standard that influences Americans to assume that their material purchases are what provide them with evidence of their freedom and propriety. In order for this kind of materialistic “progress” to continue, people are led to passionately desire things that they do not need and cannot use (255–56). Here, the war of words also hints at a war of desires; logomachy quietly shades into eromachy.The editors of The War of Words also include three appendices. Appendix 1, “Facsimile of the Outline of ‘The Rhetorical Situation,’” shows Burke's plan for what appears as chapter 4. Appendix 2 is a transcription of “Foreword (to end on),” a document that was intended to conclude a future published version of The War of Words, while appendix 3 is a facsimile of the “Foreword (to end on).” These last two appendices reveal Burke's struggle to decide where “The Devices” should be placed in relation to the Grammar and the Rhetoric. While stating that he wrote “most of this material” before the Grammar and Rhetoric as a foundation for those books, he wishes here that the books had been “published exactly in the order in which they were written, with the Devices as preparation for what followed” (265, 270). The Devices, a “poor man's Machiavelli,” began as Burke compiled the “signs of plotting, deviousness, and duplicity” that he saw in the news, but as he continued to write, however, he “sometimes felt downright mean” (266). Since the Devices can be used for “ulterior purposes,” they find themselves in the realm of rhetoric; but since they also can become “implicit self-portraits, in representing the character of the user,” they also impinge on the realm of ethics (266). However, insofar as they relate to self-expression and identity, they find themselves in the realm of poetics, which was to be discussed in the Symbolic of Motives. In other words, The War of Words includes material that spans rhetoric, ethics, and aesthetics.After praising A Rhetoric of Motives, discussing the cryptic footnote on page 294, and summarizing The War of Words, the editors in their informative introduction discuss Burke's social and professional circles in a post–World War II context of 1945–50. This context provides a background for the main focus of the introduction: a composition history of The War of Words. After publishing the Grammar, Burke turned his attention to the Rhetoric. The word-for-word transcription of his 1946 prospectus to Prentice Hall for the Rhetoric shows a vastly different book than the one that was later published in 1950, with “Part One (on the War of Words, the ‘Logomachy’)” being “designed to show just how deeply the militaristic ingredient in our vocabulary goes” (qtd. in Burke, Jensen, and Selzer 2018, 14). But as Burke wrote the Rhetoric, he kept moving and expanding his work on the Logomachy until it became a separate volume. The editors include a helpful facsimile of part of Burke's 1946 letter to Watson, which shows Burke saying that the Rhetoric, as it was then being drafted with “The War of Words” as a central part, “was becoming too negativistic” because of Burke's depression brought on by the contemporary press's corruption “which is doing almost as much as is humanly possible to prepare us for a cult of devastation and desolation that will leave practically noone in a position to attain even rudimentary amenities” (qtd. in Burke, Jensen, and Selzer 2018, 17). The editors also chronicle Burke's thinking in five episodes during Burke's writing of 1946 and 1948: his research and studies of myth, his search for commonalities between rhetoric and poetic, his orienting the Rhetoric around the concept of identification, his wrestling with the “Landmarks of Rhetoric” (Aristotle's Rhetoric, Cicero's De Oratore, Quintilian's Institutio Oratoria, Augustine's De Doctrina Cristiana, and Longinus's On the Sublime), and the placement of the concept of identification within the dialectical framework of the “Upward Way” in the final section of A Rhetoric of Motives, “Order” (Burke, Jensen, and Selzer 2018, 20–24). After the “Upward Way,” Burke then worked furiously on “The Downward Way” consisting of “The Devices” and “Scientific Rhetoric,” grateful that he could treat the material less polemically than he had during his earlier drafting process (27). At this point, however, Burke realized that A Rhetoric of Motives had grown into two volumes instead of one, so he added the footnote on page 294 and sent the first volume to Prentice Hall without even telling them that the second existed (30–31). This close connection between “The War of Words” and A Rhetoric of Motives, leads the editors to state that people often misunderstand A Rhetoric of Motives because it is missing what was once its central part. In other words, because parts of “The War of Words” were at one point intended to be the “first half” of the book that became A Rhetoric of Motives, and because “The War of Words” was later intended to be published as a separate volume, A Rhetoric of Motives “remains incomplete” (Burke, Jensen, and Selzer 2018, 30). Hence the import of The War of Words to contemporary rhetorical theory.Such an intriguing emphasis on the composition history of The War of Words naturally invites readers to ask several questions about it. While the introduction emphasizes the relationship between “The War of Words” and A Rhetoric of Motives, Burke states in the “Foreword (to end on)” that he finished “most of this material” before he wrote the Grammar and Rhetoric, which were intended to be “preparatory grounding” for it (270). What should be made of these and other statements that suggest that parts of The War of Words may have been drafted before the Grammar as Burke worked on what he thought was to be the final volume in the trilogy that began with Permanence and Change? In addition, if A Rhetoric of Motives remains incomplete without The War of Words, as the editors argue, then, given the incompleteness of both chapters 3 and 4 of The War of Words, does this then mean that A Rhetoric of Motives itself remains perpetually incomplete? If so, why did Burke tell Watson that it was “finished”? And finally, readers who underscore Burke's statement that “‘Facts’ are Interpretations” (169) would appreciate a clarification of the editors' assertion that they explain the composition history and evolution of The War of Words “without our advancing interpretation of the work” (4). In sum, scholars of Burke would greatly benefit from a longer, additional work about The War of Words and its relationship to A Rhetoric of Motives comparable to what Ann George has done for Permanence and Change (see George 2018).In sum, it certainly sounds alluring to say that the original unpublished second volume—if not the very core—of “the most intriguing, original, and stimulating contribution to rhetorical theory since Aristotle” (Burke, Jensen, and Selzer 2018, 1) has recently been discovered and published. Yet even for those who hesitate when they notice an attempt at allurement, it is nevertheless clear that Burke's study of contemporary rhetorical devices, still in use by journalists, bureaucrats, and other media writers, could not be more timely. It is hard to overstate the value of The War of Words in an age of seemingly endless logomachies that include much misinformation and disinformation, heated attacks, drama, “Tithing by Tonality,” and the like. The War of Words is a remarkable work, multifaceted, admirably edited, worthy of attention, and one that will be essential to the study of philosophy and rhetoric in the years, and in the logomachies, to come.
-
Abstract
ABSTRACT Aristotle says in the Rhetoric that leading judges into passions is like warping a rule or kanon before using it. Rather than seeing this as an exclusion of emotion from rhetoric, I argue that the ability for the pathe to bend judgment has its appropriate use in achieving equity. The pathe are themselves a kanon, resembling the soft, leaden rule used by Lesbian masons, referred to in his discussion of equity in the Nicomachean Ethics. In problematic cases, the rigidity of law requires the correction of a judge's pathetic capacity. I then read Lysias's Against Simon, a speech given under strict relevancy requirements, to show how the pathe are used in the narration of the accused party in seeking an equitable judgment. I conclude with how such a view may inform contemporary rhetorical inquiry on the emotions.
-
Abstract
ABSTRACT This paper contributes to the debate about the strawman fallacy. It is the received view that strawmen are employed to fool not the arguer whose argument they distort, but instead a third party, an audience. I argue that strawmen that fool their victims exist and are an important variation of the strawman fallacy because of their special perniciousness. I show that those who are subject to hermeneutical lacunae or who have since forgotten parts of justifications they have provided earlier are especially vulnerable to falling for strawmen aimed at their own positions or arguments. Adversarial argumentation provides especially fertile ground for strawmen that fool their own victims, but cooperative argumentation is no fail-safe protection from them either.
March 2021
-
Abstract
In one of his many defenses of rhetoric, Aristotle states that “even if we were to have the most exact knowledge, it would not be very easy for us in speaking to use it to persuade [some audiences] … it is necessary for pisteis and speeches [as a whole] to be formed on the basis of common [beliefs]” (2007, 35). Dana Cloud's Reality Bites advances a similar position, suggesting that the political left needs to reclaim rhetorical appeals as a form of argumentation if it is to defeat the conservative forces that have taken control of the public sphere. Focusing on what she calls the “big five” (narrative, myth, affect, embodiment, spectacle), Cloud argues that the American left is losing political ground to the right due to its inability to craft effective stories convincing the general public that commonly held beliefs support a left political doctrine. Because people are embodied and emotional beings, fact-checking and appeals to pure rationality and logic are ineffective at convincing large swaths of people to change their actions and beliefs. And yet, the left continues to cling to the bare, factual truth, hoping to awaken the masses to their oppression at the hands of a proto-fascist Trumpian regime. As an alternative, Cloud proposes that we embrace what she calls rhetorical realism, a communication strategy built on the notion that “communicators can bring knowledge from particular perspectives and experiences into the domain of common sense, and that we can evaluate truth claims in public culture on the basis of whether they exhibit fidelity to the experience and interests of the people they claim to describe and represent” (15). Rhetorical realism walks the line between relativism and realism, suggesting that “there is a reality—but none of us can know it except through frames of mediation” (2). Truths may objectively exist, but they can be accessed only through rhetorical interventions that structure meaning making.Rhetorical realism has three interrelated tenets. First, rather than appeals to objective or universal truths, rhetorical realism relies upon experiential knowledge and rhetorical appeals. Two of Cloud's case studies—Neil deGrasse Tyson's 2014 reboot of Cosmos and #BlackLivesMatter—reflect this approach. Second, rhetorical realism traffics in doxastic, or common knowledge, rather than epistemic, or formal truths. Because knowledge is accessible only through mediation, rhetorical realism suggests that doxastic questions represent the most worthwhile explorations. Third, grounded in standpoint epistemology, rhetorical realism believes truth claims should be cognizant of power relations and align with the interests of the oppressed and exploited, as those at the lower rungs of society have a clearer, more holistic understanding of how society operates.These three tenets point toward what is arguably rhetorical realism's most radical implication: scholars ought to stop entirely asking formal questions of ontology and epistemology. Drawing from the lessons of rhetoric of science scholarship, Cloud's position is not that “there are no facts outside of rhetoric's intervention,” but rather that “the implementation of their use varies in ways that are strategic and invested with power” (25). Questions about the fundamental nature of our being or what truth is ought to be sidestepped in favor of “adopting the strategy of crafting frames of moral commitment and belief that can carry our truths out of the glades and into glorious, plain view” (4). Cloud does not negate the existence of an ahistorical metaphysics, but instead argues that the search for it is simply not worth pursuing. As she says, “Even if there were ever an original ‘state of nature’ in which humans encountered the world afresh, from that day forward, human symbolic framing and interpretation would have been ever present” (6). Humans instead engage in “dialectically evolving systems of ideas” that reflect localized, perspectival realities and the lived experiences of individuals and groups of people (7). Cloud says that only a realist perspective can explain both how the masses are convinced to embrace problematic ideologies and how to convince them to think otherwise: “The most powerful political discourses emerge when epistemic knowledge is mediated by explanatory and justificatory political frames” (7). By rejecting the formal, philosophical search for truth and knowledge, rhetorical realism is grounded in a social and political reality aligning with the lived experiences of various groups.A question arises from rhetorical realism's rejection of epistemological and ontological investigations: how does it not devolve into moral relativism, a position that Cloud very clearly lays out as ethically irresponsible (15–16)? Cloud addresses this concern by arguing that scholars should embrace a doxastic version of ethics grounded in the lived realities of the oppressed, defending “a perspective from which to perform criticism in the service of demystifying power and enabling the formation of public consciousness faithful to the insurgent knowledges of the oppressed and exploited” (5). Rhetorical realism thus develops ethics by locating doxastic truths from the position of the most subjugated. From this subjugated ethics, normative statements about the world can be made. For example, “Why critique rape culture unless we can say surely that women are oppressed, that consent should be a precondition for sexual engagement, or that violence against women is wrong?” (5). This normative statement about sexism and rape culture arises from the doxastic truth that women are subjugated in modern society. Rather than devolve into moral relativism, rhetorical realism's adherence to standpoint epistemology provides a valuable tool for ethically interacting with the world.Cloud develops rhetorical realism throughout six chapters, an introduction, and a conclusion. The introduction to Reality Bites lays out the purpose of the text: to “chart a middle way” between the rationalist and relativist practices through a defense of rhetorical realism (2). Chapter 1 introduces rhetorical realism, arguing that it is irresponsible to “concede ground to post-truth forces” via a “hunker[ing] down in the trenches of massive numbers of facts” or “giv[ing] up entirely and embrac[ing] relativism” (14). In this chapter, Cloud turns toward Marxism as a foundational tool for her theory. In particular, she utilizes Gramscian hegemony to explain how people consent to interests that negatively affect their lives yet can overcome their own oppression through learning and collective struggle, and Marxist feminist Nancy Hartsock for an understanding of standpoint epistemology. If, as Cloud suggests, it is true that class and labor mediate the realities of workers in a capitalist economy, then the critic's role is to “engage subjective experience” as a way of both raising class consciousness and regaining control of dominant societal narratives (31). Rhetorical realism, then, aligns with this Marxist tradition and call to critique.Chapter 2 unpacks the “big five”—narrative, myth, affect, embodiment, and spectacle. Once again, Cloud rejects “objective” positions taken by various leftist theorists, arguing that control over the cultural imaginary is integral to the success of these positions. Each of the “big five” can be useful tools for the left's reclamation of the cultural imaginary. Spectacles, for instance, are “powerful and interested,” motivating individuals to believe, act, and change in productive ways (47). Thus, “we need affect, embodiment, myth, narrative, and … spectacular struggle” (51).Chapter 3 introduces the concept of frame-checking, a substitute for fact-checking. Cloud describes frame-checking as an “alternative method of capturing how contending truth claims may be taken on at various staseis from conjecture through policy, with especial emphasis on quality or value” (73). Facts alone, Cloud argues, have failed us, as they ignore how “economic hardship and anxiety generate popular desire for narratives explaining social crisis at the levels of values and action, refusing to generate compelling narratives in response” (55). In an era of “post-truth,” fact-checking is ineffective at telling people what is real; rather, as Cloud tells us, a particular focus on the fidelity of stories as well as power relations is important for conveying information to the general population. Scholars should attend to the ways that “discourses selectively direct attention, involve audiences intimately with the matter at hand, and construct coherent and noncontradictory schemes of making sense of the world” (62). We should not be aiming to check facts and inquire about truths. Instead, we should attend to the frames that mediate reality.To prove the value of her theory, Cloud details several case studies. In the same chapter in which she introduces frame-checking, Cloud analyzes the controversy surrounding the 2015 Human Capital video series released by the Center for Medical Progress that purported to prove Planned Parenthood harvested aborted fetal tissue for profit. Even though these videos were ultimately discredited as false by fact-checkers, “the footage is compelling in a way that exceeds the capacity of fact-checking to disarm it” (53). Rather than simply fact-checking the video, then, Cloud suggests that it would have been more productive to address the frames by which the videos persuaded audiences that Planned Parenthood is evil. “Imagine pro-choice organizations responding immediately with another video, set in a provocative scandal frame that exposes Daleiden and his outfit, but also … counters the antiabortion videos … by interviewing women who have undergone the procedure and their reasons for doing so” (71). Rather than just denying the videos as false, Cloud suggests that a more apt response would have developed pathetic appeals in order to equal the proverbial playing field.Chapter 4 discusses the frames surrounding Edward Snowden and Chelsea Manning's government leaks. Cloud indicates that discourse surrounding these two figures framed Snowden as an all-American hero, drawing upon “the mythic narrative of the masculine agent” (76). In contrast, discourse about Manning revolved around her queerness and transgender identity, which were consistently used to discredit her as mentally unstable and untrustworthy. From this comparison, Cloud concludes that queerness “reveals the limits of mediation in a homophobic and transphobic society” (103) because the media could not deal with the complexity of Manning's character. By all “objective” fact-checking standards, Snowden and Manning—as whistleblowers merely leaking documents—should have been treated equally by the media. However, Manning's queerness meant that she was discredited as a villain rather than lauded as a hero. Cloud does not draw conclusions about the purpose, meaning, or value of queerness from this example, but rather suggests that it further reveals the limitations of supposedly objective truth-based discourses in the public sphere.Chapter 5 provides an example of leftist discourse that draws from the “big five” to inform the public. Cosmos, the 1980 television show incarnated by Carl Sagan and revived in 2014 by Neil deGrasse Tyson, draws from all five of the major strategies Cloud thinks the left ought to adopt. Simultaneously however, Cloud suggests that the show functionally winks at its audience, reminding them that it is a rhetorical construction. For example, the show reminds viewers that we have yet to unlock the secrets of the universe, yet positions Tyson as an almost Godlike figure who reveals those secrets to an audience hungry for truth. Thus, Cosmos can tell its viewers that no one knows what happens in a black hole, while Tyson simultaneously flies into one in his spaceship. Cloud embraces this contradiction, arguing that it is exactly how the left can ethically engage in rhetorical realism—by reminding the public that we too are constructing stories for them to believe. By reminding members of the public that we—and ultimately, everybody—are framing the facts that they are told, people can begin to better recognize the rhetorically mediated nature of all discourse, including scientific discourse.Finally, chapter 6 compares Thomas Paine's Common Sense to the Black Lives Matter social movement, suggesting that both represent “timed, crafted, strategic set[s] of actions” (155). Cloud reads Common Sense in a unique light, arguing that Paine's pamphlet both “established what it means to critique dominant ideology” by denouncing England and demonstrates standpoint epistemology in its demand for the oppressed to resist those in power (141). Cloud also draws from Paine to argue that “the push for truly radical change happens from below” (162) where public intellectuals coalesce with revolutionary activists to fight for freedom and justice. Black Lives Matter also employs the big five by relying upon “public intellectuals who have created and sustained new publics through the use of emerging media and who understand and communicate about injustice in new, compelling, and condensed language” (149). Cloud thus thinks that theorists and activists alike can and should learn from these two very different, yet similar, American moments.Further research could more thoroughly investigate two positions that Cloud advances. First, Cloud alludes to the importance of kairos in a few different places but does not greatly detail its applicability for rhetorical realism. This is particularly stark in terms of the chapter on Black Lives Matter and Thomas Paine, where the author indicates that attending to kairos “will do far better service to social change” than relying upon preconceived beliefs about an audience (148). Kairos is clearly important for Cloud; however, its relationship to rhetorical realism deserves more attention. Given that summer 2020 marks massive, global demonstrations against police brutality in the name of Black Lives Matter, further consideration of the kairotic nature of this and other protest groups could be an incredibly fruitful area for future research.Second, in the conclusion, Cloud suggests that each of her case studies points toward the overarching power of calls for the natural within public discourse. In other words, appeals toward what is “natural” is consistently persuasive for public audiences because the natural is doxastically understood as true. This idea is interesting and could tie into a deeper understanding of Cloud's repeated suggestion that rhetorical realism is necessary for persuading “ordinary” people. Do we need to rely on what is “natural” to persuade “ordinary” people? Can rhetorical realism help scholars redefine what is “natural” or “ordinary”? I hope that future scholarship takes up these questions and provides more insight and direction.Overall, Cloud delivers a well-written, well-defended, and easy-to-read call to remember the “big five,” adopt a rhetorical realist perspective, and engage in frame-checking rather than fact-checking. Any theorist or activist interested in public argumentation and social movements would be helped by reading this book. Additionally, the provocative suggestion that scholars give up epistemological and ontological investigations and instead take up the question of ethics within a rhetorical realist perspective is an important discussion that people should take seriously, particularly as philosophers and rhetoricians debate these questions in the future.
-
Abstract
In Rhetoric as a Posthuman Practice, Casey Boyle—or rather, the habitual practice referred to as Casey Boyle—participates in rhetorical studies' recurring concern with relations between humanism and posthumanism. Boyle's posthumanist project crafts another space within the field to think about what rhetoric is, what it does, and what it may become. Rhetoric as a Posthuman Practice recalls the purpose of rhetorical education in the Isocrates and Quintilian traditions—“to become a certain kind of person” (Fleming 1998, 179), but with a posthuman return: Whereas classical rhetorical education aimed at ethically stable character formation—the humanist subject—Boyle's posthuman practice enacts character as in-formation, a process of individuation whereby individual bodies achieve stability, but only for so long—a metastability, which is not an essence, but a series of sense-abilities. Rhetoric as a Posthuman Practice expands the many ways (euporia) of doing rhetoric, including the many ways things become different without becoming something separate as well as the many ways of being human without becoming something other than human.The book is organized into three parts: “Preface to Practice,” “Theorizing Rhetorical Practice,” and “Practicing Rhetorical Theory.” In part 1's “Questions Concerning the Practice of Rhetoric,” Boyle introduces readers to the work of Gilbert Simondon. Specifically, Boyle brings Simondon's philosophy of information and media-techno-aesthetics into rhetorical studies and demonstrates how his philosophical concepts, such as individuation, transindividuation, transduction, and metastability, may be incorporated into the body of rhetoric. For example, Boyle argues that information—as material processes—informs bodies so that bodies are always already in-formation, or rather, resolving and dissolving individuations. This incorporation activates new rhetorical capacities by which rhetorical exercises, such as the enthymeme, dissoi logoi, topoi, and copia, may be practiced differently, which, in turn, activates new rhetorical bodies, which, in turn, may exercise and be exercised differently.Part 2 begins with “Rhetorical Ecologies of Posthuman Practice.” Three seemingly disparate analogies open up the practice of practice: learning to use the telegraph, the literary style of Deleuze and Guattari, and the development of technical objects. What each practice shares is its self-erasure. Practice for Boyle is not self-preservation or self-improvement because the repetition of practice enacts changing conditions of its existence. Repetition with difference is what Boyle means by posthuman practice: “ongoing, serial encounters within ecologies” (34). Boyle compares practice to Karen Barad's quantum diffraction, accenting the continual entanglement of matter. Posthuman practice does not reflect the same thing over and over again. Instead, it diffracts, creating “new versions of what might otherwise be seen as the same” (34). For example, reflecting on how one wrote an essay does not reflect the writing of that essay; rather, the reflection essay diffracts the writing of that essay. The writer does not reflect; reflection in-forms the writer. According to Boyle, the reflection on writing does not grant privileged access to interiority, decision making, and rationality. Instead, it is another exercise that may be no more or less insightful than any other exercise. Reflective practices, however, have been a dominant pedagogical tool in the field of composition studies. Thus, the chapter offers a concise history of how this reflective practice emerged in skill development literature on metacognition, demonstrating the shortcomings of this humanist orientation. It then surveys posthuman theories both broadly and within the field of rhetoric to emphasize practice as something other than conscious, intentional activity—what he calls serial: “A series is composed of items that are continuous with but also distinct from one another without being separate” (53). Throughout, Boyle amplifies this point: all practices, including writing and reflection in-formation, create novel possibilities in bodies and environments, and for him, this is a posthuman ethic.Chapter 2, “Posthuman Practice and/as Information,” refines the seriality of posthuman practice as a process of information. Boyle incorporates Simondon's “transductive version of information” to show how information is converted across multiple media in a process that in-forms bodies rather than transmitted between preexisting individual subjects (63). Put differently, information is a dynamic structuring process in which bodies “take form” and by which bodies only ever achieve “metastability” (78). Thus, rhetoric as a posthuman practice undertakes “how to initiate structuring movements across the material and semiotic, digital and analog, theoretical and practical, human and nonhuman” (81) as well as “mind and body, rational and sensuous” (88). In this account, rhetoric is an ethic of becoming a particular kind of body in relation, which Boyle illustrates by reorienting the enthymeme. Rather than defining an enthymeme by what it lacks in comparison to the syllogism, the “missing premise,” he argues, circulates among a collective body within an ecology of practice—an ethic of commonplaces. An enthymeme is a structuring process that “activates the already present connective tissues of a community in ways that the purely rational premises of the syllogism does not/cannot” (84). In this way, the enthymeme exercises the euporia (multiple ways) of rhetoric in which the potential for further invention resides.In part 3, “Practicing Rhetorical Theory,” Boyle develops rhetoric and/as posthuman practice through diffractive elaborations of identity, place, and amplification. In chapter 3, “Informing Metastable Orientations,” Boyle reincorporates the rhetorical practice of dissoi logoi and Richard Lanham's “bi-stable oscillation.” Rather than understanding dissoi logoi as limited to “two-fold arguments” and bi-stable oscillation as limited to two subject positions of a singular identity, Boyle argues for a “metastable orientation” that understands identity as the production of “differing stabilities” (23). In this reorientation, dissoi logoi is a way in which individuals become rhetorical to generate a manifold of arguments, not simply two-fold arguments. Similarly, Lanham's bi-stable oscillation expands to metastable orientations that multiply the many subject positions and sense-abilities of bodies. Together, dissoi logoi and metastable orientations exercise bodies as temporary resolutions of disparate tensions. Rather than a Burkean persuasion attempting to achieve identification, a posthuman rhetorical practice follows the transduction of information “to increase, intensify, and inform what [bodies] can do” (121).Where chapter 3 is concerned with the metastability of identity, chapter 4, “Orienting to Topological Engagement,” hunts for the metastability of places. Rather than static places holding preconceived arguments based on fixed repetition, topoi, in Boyle's telling, are “rhythm machines” (126) producing “transversal mediations” (127) and “unique sensibilities” (23). He performs a “strange archaeology” (130) of topoi, digging into the rhetorical history of topoi to argue that a “topos is always a practice of becoming informed and further informing a place” (146). To demonstrate this sense of topos, Boyle uses topology, which is the mathematical study of “how an object remembers its place while undergoing change” (142). Topoi, experienced topologically, are “immanent mediations between an exterior and interior”—foldings and stretchings of place to produce new rhythms (144). Boyle offers the practice of urban exploration to illustrate topoi as topological, noting how the urban explorer appears as both theorist and practitioner, inside and outside the city. Urban explorers enact and are enacted by places as “varying rhythms of difference and repetition” (155). Put differently, topos is both centripetal—a place that gathers—and centrifugal—a place that disperses, or “runs in all directions” (155).The topological tension between gathering and dispersal is complicated further in chapter 5, “Engaging Nomadic Activity,” in which Boyle asks how we might respond to the seemingly always-on, always-there demands of infrastructural connectivity. As with topoi, we are never simply inside or outside; we are never simply online or offline. Rather, we are always mediated by infrastructural networks; we are bodies in-formation as transindividuals. Bringing together Cynthia Haynes's and Vilém Flusser's versions of homelessness, Rosi Braidotti's nomadism, and Adrian McKenzie's wirelessness, Boyle suggests that a feeling of rootlessness, induced by the connectivity of infrastructural networks, is a “pervasive condition of contemporary life” (169). Nevertheless, he advances the possibility of finding rootedness amid rootlessness by amplifying copia as a posthuman practice: both as “an affirmative practice that exercises one's capacity to resolve a singular problem in multiple ways” and as “an ongoing transindividual practice” that exercises one's capacity to resolve the singular problem of contemporary life—a feeling of homelessness—in multiple ways (24). Copia as transindividual practice cultivates capacities for variability: the transindividual is able to work with apparent scarcity to generate abundance, to multiply connections “while also retaining some sense of prior relations” (184), thus generating euporia by proposing this one and this one and this one—each a possible path to follow.The coda, titled “Activating Sense and Sense-abilities,” picks up the question of “this one” by asking “which one?” Boyle argues that rhetoric as a posthuman practice is informed by an ethic of “which one?” rather than “what is?” Whereas the latter grasps after essence, the former proposes possibilities: the transductive euporia of enthymemes, the manifoldness of metastabilities, the rhythmic repetition and difference of topoi, and the itinerant rootedness of transindividuality. Rather than conscious and reflective disputation, rhetoric and/as posthuman practice in-forms bodily dispositions.Throughout, Rhetoric as a Posthuman Practice continuously exercises rhetoric's body, showing how it may become different while remaining familiar—and how rhetorical scholars might bring a posthumanist sensibility to rhetoric's traditional emphasis on the humanist subject as the body of rhetoric. With his posthuman reorientation, Boyle demonstrates that there is no unmediated exercise of, or access to, our mediated bodies—nor to the body of rhetoric. Importantly, Boyle practices his posthuman sensibility by writing in a style that enacts his argument: layering in examples, making analogical movements, and repeating with variation what he has already written. The reader begins to sense what he is arguing. The style, as posthuman practice, exercises the reader's capacities for following a line of argument among serial encounters.Some argumentative movements, however, may be too linear. For example, Boyle's history of the emergence of reflection within composition studies is written as a reflection of the field, in a linear structure. No winks. No recursion. He moves easily from traditional rhetoric to current-traditional rhetoric to current-critical rhetoric, “outlining the humanist frame … sketching the discipline's turn to reflective practice” (34). However, in presenting the history as a reflection of the discipline's past, Boyle is able to capture more rhetorical force for his argument, that “the practice of practicing reflection creates and sustains an untenable humanist orientation” (48). The reader must then build a relationship between what appears to be a reflective history and Boyle's point about seriality: serial practice “is a part of, but also apart from, any definite linear logic” (53). A similar issue of perspective may arise when considering the different histories of scholars in composition studies and those in communication studies.Boyle's history of “current-critical rhetoric” in composition studies may give pause to communication scholars because it presents a different disciplinary understanding of “critical rhetoric” and the practice of reflection. Critical rhetoric of communication studies in the 1980s and 1990s offered formative expressions of a posthumanist orientation to rhetoric, including post-Marxist-materialist and historical-archival approaches. Critical rhetoric folded into, with, and away from posthumanist orientations of scholarship that decentered human consciousness and amplified complexity in dynamic ways.Although Boyle's discussion of current-critical rhetoric in composition studies does not discuss critical theory, comparing a critical theory understanding of practice alongside his posthuman conception could offer interesting discussions for a graduate course. Raymie McKerrow's critical practice, for example, could spark interesting conversations regarding what each concept of practice affords rhetorical scholars and to what extent a critical posthuman notion of practice, from the critical theory tradition, could be developed (1989). Indeed, a critical practice—praxis and politics—may be required to ensure that rhetoric scholars have skin in the game. For example, Boyle includes the practice of urban exploration without exploring the privileges of urban explorers' bodies, who “discover” the “hidden” and “ruined” infrastructures of cities and who often “conquer” these places through a photographic style that evokes the humanist subject. Similarly, the explication of homelessness as the condition of contemporary life feels unsatisfying when juxtaposed with the exposures of bodies experiencing homelessness in the streets. What ought we do about the actually existing homelessness that prompts the copious transindividuality of chapter 5? If we are to ask “which one?,” we ought to ask “which bodies” are made to endure and which are allowed to perish, again and again. This observation is less a criticism and more a prompt for further reflection, or rather asking again what rhetoric scholars can do.That said, Rhetoric as a Posthuman Practice is not a work of critical theory or critical rhetoric or a critique of the posthuman condition. Instead, it is an affirmative project, following the philosophical style of Simondon, and, as such, it is interested in challenging us to transform what a rhetorical education can and should do, including the many ways bodies may live together by transforming relationships to build a more generous world.
-
Abstract
Alva Noë, who is a major figure in establishment philosophy, has been producing work that speaks directly to rhetoric in new ways that are important. This “In Focus” project explores how so, with the help of Carrie Noland on dance, Thomas Rickert on music, and, in a previous issue of Philosophy & Rhetoric 53.1, Nancy Struever on the basics of human inquiry including pictorial, which she thinks almost nobody gets right except for R. G. Collingwood, and perhaps now Noë. In each case you will see how “rhetoric” must be stretched by way of these lateral artistic, and at the same time essential, projects in the discipline per se.“Rhetoric” in these considerations is certainly not a vague notion that the things we do have persuasive goals, or audiences, for example. Though complicated in this discussion with Noë, “rhetoric” has precise meaning it's the job of this introduction to clarify, because it goes to our basic situation and it does so in a way that's unfamiliar.In Varieties of Presence (2012),1 Noë makes the argument for a rhetoric of experience explicit. Starting with the example of traditional art like song or a painting, Noë explains how mere perceptual exposure is not yet aesthetic experience. Only “through looking, handling, describing, conversing, noticing, comparing, keeping track, [do] we achieve contact with the work/world” (125). But this kind of contact with the world is not neutral; following Kant it falls in the domain of “ought”: our response reflects our sense of how one ought to respond to a work of art for instance. Hence rhetoric as persuasion: “aesthetic experience happens only where there is the possibility of substantive disagreement, and so also the need for justification, explanation and persuasion” (126). Is such persuasive rhetoric relevant only to traditional art forms per se? No—and this is Noë's bold move: he is really working on perceptual experience “tout court,” with art recapitulating the basic fact about perceptual consciousness and serving as a model or “guide to our basic situation.” “Perception is not a matter of sensation; it is never a matter of mere feeling,” Noë summarizes. Instead perceiving is “an activity of securing access to the world by cultivating the right critical stance,” or even more directly: human experience has a “rhetorical structure” (128). How do we miss this according to Noë? “The big mistake,” explains Noë, “is the overlooking of the aesthetic, or critical, character and context of all experience. There is no such thing as how things look independently of this larger context of thought, feeling and interest [classical rhetoric would similarly list the goals of rhetoric: docere, movere, delectare]. This is plain and obvious when we think of the experience of art. It is no less true in daily life” (129).Though resonant with the work of Struever and then with her major reference point Collingwood, or with John Dewey as Noë points out himself, this is a major reorientation of philosophy and rhetoric. It puts philosophy right next to other human activities that include the arts like dance, music, and painting. And it does so not as the addendum after basic human activities have wound down. On this mistaken model, philosophy and the arts including linguistic arrive only belatedly, after the real work is finished on the ground. Instead, according to Noë, these artistic and thoughtful activities are exactly what make us human in the first place, as they are the inherent possibilities that shape human activity from the outset: no language without the probing possibilities, like irony, that bind up language in a world flexibly, no music without the capacity for musical reflection that offers up the audible world one way not another, no dancing or for that matter movement without the possibility of the arts that put on display dancing and movement, indeed giving us the very world where things including us get moved around. Movement at its most immediate, to pick up this last example, is always already choreographed though not mechanically so—as Noë explains in his reply it is precisely the choreography that at the same time “sets us free,” opening up the distance whether more habitual or more explicitly mindful that makes the activity human in the first place. Rhetoric, then, names the inflection points—of movement, of language, of philosophy and the arts—that make the human situation what it is, with the scholarly activity we call “rhetoric” offering a kind of field guide to the environments in which we are.But, finally, are these environments just ours? They can't be. They are shared fundamentally, though not in ways that Noë explores in this project, despite the fact that he is trained, we should recall, as a philosopher of biology.Gesturing thus to an opportunity beyond this project, I conclude with biologist Joan Roughgarden, who helps us see how environments are shared across species, even down to the rhetorical structures that give particular environments their shape. Instead of selecting sexually for ideal types, argues Roughgarden in her groundbreaking work Evolution's Rainbow: Diversity, Gender, and Sexuality in Nature and People, a species needs “a balanced portfolio” of genes to survive over the long term (2004, 5), and sex, which entails a very wide (but not indefinite; 177) range of behaviors—reproductive and otherwise—is the social activity that continually rebalances a species' overall genetic portfolio in the context of dynamic environments. Instead of offering only background noise, indeterminacy of the sign (as we might call it from the semiotic or rhetorical perspective, where X is somewhere between attractive or repellent, pro- or antisocial, praise or blameworthy, and so on) is compatible with biodiversity precisely insofar as it constitutes the social. Antisocial eugenics and cloning are Roughgarden's counterexamples; just like the computer scientist knows that focusing only on the code while ignoring the execution environment is a mistake, cloning biologists who focus on the nucleus of the cell while ignoring the cytoplasm make the same mistake insofar as they have ceased to work ecologically (311).Then back to Noë at last, it is worth thinking at some point about the ways in which his activities that “put on display” are a subset of a more general biological capacity to triangulate, in environments that are always dynamic and often threateningly so. Now with the help of Struever, Noland, Rickert, and Noë, we can at least start thinking differently about the rhetorical opportunities our current environment offers.
-
Abstract
In The Ethical Fantasy of Rhetorical Theory, Ira Allen does much more than give us a theory of rhetoric. He gives us a map of reality, of how we make the world real to ourselves, how we convince one another (and ourselves) of its realness, even as what we so deem is constantly changing. This book is a primer on how the fact of radical contingency is not in and of itself fatal to the project of human life and politics. On the contrary, for Allen, it is the source of human life and politics. In his careful and elegant way of thinking Allen shows us how out of the chaos and swirl of all that is, we manage nonetheless to continuously produce a tension (what he calls a “hung dialectic”) between what we claim the world to be and what we experience it as being. At the center of this navigation is our relationship to rhetoric itself. For Allen, rhetoric is no less aleatory and contingent than the world we try to describe through its tropes. But rather than being a drawback, this shared contingency is precisely how rhetoric is able to connect us with this world in ways that are both creative and powerful.Allen's book is divided into seven chapters. Chapters 1 and 2 deal with the nature of what constitutes “truth” in rhetorical theory. Allen shows us that something deemed true can also (must also) be both fantastical and poetic. Yet, as Allen shows, this is nonetheless a “pragmatic fantasy” (13), that is, it does something; it coheres and performs. Chapters 3 through 5 develop the idea of a “troubled freedom,” a way of negotiating the rules (and there are rules!) to rhetoric without being overly limited by them. These central chapters explore the relationship between modern and classical rhetoric, the way that rhetoric circulates among what Allen calls “focalizers” (the one, the some, the many, the all), and the relationship rhetoric has to the symbols that it employs. These various discussions contend with what could be called the granularity and sedimentation of rhetoric, the traditions and modes by which it is undertaken and how these both shape and free up the power of rhetorical theory to explain the world. Finally, in chapter 6, Allen looks at rhetorical theory in terms of what he calls a “self-consciously ethical fantasy,” bringing this consideration into direct conversation with ethical understandings of how rhetoric functions.In his examination of the possibilities and limits of rhetorical theory, Allen not only describes but models the key notion of his book, which is that of “troubled freedom.” Troubled freedom, as previously noted, references the way we seek expression and persuasion even as we navigate the problematical limits of language. We are never as free as we want to be, but we are also never as constrained as we fear (here again, the tension between those two states is the basis for what we actually can do). Allen accepts the things that he can't prove or know, and from this limited basis, he shows how much freedom we do have, as well as the kinds of truths and fantasies—which in Allen's fascinating formulation are effectively the same thing—we can come up with out of this basis.In order to give a sense of the depth and breadth of this book it is helpful to further explain a few of its central notions. One key claim is the aforementioned concept of a “hung dialectic.” This notion is central to the entire scope of this work. A hung dialectic is one that does not resolve itself, does not lead to transcendence in any sense and is, perhaps above all, not a teleological certainty. For all of this, the hung dialectic still is highly effective. Allen tells us that rhetorical theory is itself a hung dialectic, writing, “As a hung dialectic, rhetorical theory does not issue in any one outcome. It remains multiple and in its multiplicity inaccessible [as a clear and determinable thing]…. No one aspect of rhetorical theory's work can be pressed into service as its truth” (71). This is, once again, not disabling but actually enabling because it allows multiplicity to be expressed, to contend with itself, to radically change and develop whatever rhetorical theory is even as it remains bound within its limits (including its limit to not be a single, coherent, and unchanging thing). A hung dialectic, you could say, is the basis for troubled freedom; it is a key part of how we navigate an imperfect and ever changing world.A second—and related—critical concept for this book is spirit. Allen tells us that spirit is the thread that ropes together the disparate aspects of rhetorical theory, its referents, its devices, its patterns and usages. But he is careful not to say that spirit is a teleology that contains within itself all that it needs to know before it even starts. This latter idea is redolent of a reading of Hegel that Allen vigorously challenges. Spirit is for Allen more of a moving target. When we read Hegel's work without a sense of spirit as a form (or really the form) of motion, we make mistakenly limiting snapshots of his work. Allen tells us that “[spirit] is anticipatorily apprehended as synchronic totality only in its diachronic passage through and by means of opposition that function as reality-makers and that never are wholly resolved” (99–100). In other words, spirit works not despite but because it does not conform to ordinary rules about temporality (and spatiality for that matter too). It is the throughline of rhetorical shapedness, but that shape can be seen only in retrospect.To call spirit “anticipatory,” as he does, does not mean that for Allen spirit already knows that which it is anticipating. It is a process of becoming, yes, but each stage of that becoming is not known in advance (even though it is anticipated). To think of spirit as a form of motion allows rhetorical theory, in Allen's conception, to make sense to us, to be like a particle wave whose shape over time constitutes a kind of cohering that allows for “reality mak[ing].” This insight allows Allen to graphically depict rhetorical theory as a whole. He charts for example a movement from classical to modern modalities. Just like quantum physics, these separated aspects are both particles and waves. It is spirit that unites them even while they keep their separate singularity. As Allen tells us, “Spirit is both a style of motion and the fullness of being that occurs via that motion” (105).I think that this concept of spirit is, like the hung dialectic, a very useful way to think about the coherence of disparate things, the way that they can be effective even though they are multiple and sometimes at odds with one another. I often think of the human subject, not as a singular organized and hierarchical whole but rather as a vast anarchist ferment of various competing, overlapping subjectivities, some of which are wholly interior and some of which are shared or borrowed from other selves. But this doesn't mean that we are paralyzed by dissension or multiplicity. We do things: we talk, we think, we act. You could say that the thing that holds us together is this spirit. But what exactly is spirit in that case? As Allen describes it, it is not in any way a theological concept. Perhaps it merely refers to the possibility of language and thinking producing an effectively unified set of concepts despite the apparent disorganization that comes with giving up on the kinds of certainties that Allen is battling against (certainties of sense, predetermined meanings, “truth” in language, etc.). Spirit, you could say, works along the lines of “if you build it they will come”: the mere possibility (or spirit) of coherence amidst contingency makes it so.To those who worry about such a view of language leading us into a zone of total chaos and confusion, Allen explains that human beings cannot not see the world as predicated, as having meaning and truth in it. I suspect that this is not only the source but the actuality of spirit; spirit is a kind of delusion, a fantasy (but then again, for Allen, all truth is a form of fantasy until it isn't). Spirit is this predication, the ability to see oneness where there isn't any; this is also the essence of rhetoric for Allen. That form of seeing deeply matters; it involves how we decide who is whom and what is what, the way we make sense of the world. It is the basis of politics, of our troubled freedom.Allen takes maximal advantage of this human propensity to predicate. He seizes upon it as a way to be able to say something about the world, about language and rhetoric itself (in this way this book is itself a superb example of spirit). It is our mistaken reading of the world as having meaning and truth in it that gives us a modicum of meaning and truth (another version of “if you build it”). The reader or listener or viewer's mistaken belief causes us to live as if amidst what we think must exist. And so it does (as far as we are concerned). Allen several times quotes Wittgenstein's comment that “something must be taught as a foundation” (1). It doesn't seem to matter just what that foundation is (since there are no actual foundations); since we have to have a foundation, we will certainly find one.This is where the connection between truth and fantasy becomes so important in The Ethical Fantasy of Rhetorical Theory. In Allen's view, all truth is initially fantasy. In some sense it remains fantasy the whole time but insofar as there has to be a foundation, and since a foundation can't be read as a fantasy, for a time at least, a fantasy becomes true, until it is displaced by another truth and so on (actually I think that Allen shows us that it is much more complicated than this; in fact many truths are coming into being and then leaving in multiple discordant fashion at different and overlapping times, but we must read all of this, Allen says, as if it were coherent and so it is, once again, so far as we are concerned).As a response to this understanding of truth, Allen offers us what he calls a “chastened humanism” (220). He is interested in the concept of posthumanism, but he has a few hesitations about embracing such a position himself. He worries that to think oneself as being posthuman suggests the possibility of transcending limitations that human beings can't transcend (otherwise we wouldn't have a troubled freedom, we'd have most likely no freedom at all insofar as those limits are critical to what makes that freedom possible in the first place). For Allen we must embrace our own self-consciousness because this is a critical part of how we navigate our position as truth-makers. In a sense, we must be in on our own fraud in order not to be completely taken over by it and succumb to the very kinds of teleologies that Allen tells us that rhetorical theory helps us to trouble. He writes, “Humanism, chastened by this acknowledgment [of the fantastic nature of truth], is no celebration; it is a straightforward way of negotiating a hard limit. Posthumanism is no more a stance that can be taken up by actual human animals than is objectivity” (104).This is one of the rare places in the book where I found myself pushing back a bit on what Allen is saying, but it might just reflect our respective understandings of the term “posthumanism.” I haven't read posthumanism (at least some versions of it) as seeking to transcend humanity so much as similarly seeking to trouble it (not unlike Allen himself). I wholeheartedly agree that it is a mistake to try to imagine ourselves as no longer being human or occupying a nonhuman perspective. That's more like what the transhumanists do: transcend death and even humanness itself. Posthumanism, as I understand it, is itself somewhat chastened, but I don't want to split hairs over what might simply be a semantic difference.Chastened humanism is perhaps a better term than posthumanism because it doesn't mean abandoning roots and imagined origins but just recognizing our own lack of domination and control over the process we are moving through and being shaped by; it means recognizing the way spirit shapes our lives and serves as our ever-changing temporal and spatial envelope of possibility. A chastened humanism could also be given as the name for Allen's methodology in this book, which I would summarize as a style of thinking and writing where nothing is abandoned but nothing is allowed to dominate either. Except for his one axiom (that humans must predicate), Allen doesn't assume anything further. He allows rhetorical theory to exist in all of its glorious complexity and incoherence (and coherence too). So for example, one set of points that he sees as integral to the body and shape of rhetorical theory is a complicated relationship to its classical past. There is both continuity and discontinuity between that tradition and modern times, and there is no getting around that relationship even if it has been discarded or disavowed. This may not seem “methodological,” but I would submit that it is. The method in this case is to simultaneously accept two seemingly contradictory modalities, the fact that language is both chaotic and meaningful at the same time. Accordingly, the way that “modern” rhetorical theory predicates itself (and predicate we must!) is by saying either that it stems from classical rhetoric or that it doesn't stem from classical rhetoric. There doesn't seem to be any way around that relationship. Rather than see this as an impossible contradiction, Allen doesn't sweat this. He allows this to simply be, part of the spirit of rhetoric.Similarly, Allen allows for a multiplicity of what he calls “focalizers,” namely the sense of the “all,” the “many” the “some” and the “one,” to coexist despite the fact that they are at times patently contradictory. For example, to distinguish between conviction and persuasion, there needs to be an elicited sense of “the all,” that is to say the true and absolute audience that serves (even though it doesn't actually exist) as a witness to a truth; that is how you get the possibility of conviction. The many or some need not be true audiences either (or not as true anyway; I think there can be gradations rather than separation between these quantities; this too can be both a set of particles and a wave). These focalizers help to give dimension and heft to the practice of rhetorical theory without needing to be either ontologically true or in harmony with other focalizers.The final element in Allen's account of what could be called the material or substantive nature of rhetorical theory is the symbol, a notion that he derives in part from the work of Kenneth Burke. The symbol is a kind of working model of troubled freedom, a predication that can't ever be true but that has an enduring power of its own. One very concrete example that Allen gives of how the symbol can affect the world without a monopoly on truth (quite the contrary) comes in his discussion of how Burke thinks about constitutions. Burke suggests that in terms of constitutional law “what is really mandatory upon the court is a new act” (227). In other words, novelty and the circulation of laws and interpretations is what gives the law its life and its motion and indeed its spirit. This is a good example of how some things very tangible (laws, constitutions) are not prevented but enabled by their own contingent nature (in this case, via the category of newness).Here, you can get a sense of how all of the disparate parts that Allen focuses on fit together despite being wholly unalike; symbolism, focalizers, the relationship between the modern and the classic tradition, it is all part of the materiality of rhetorical theory. These things don't have to be truly true (which is fortunate because they aren't). They certainly aren't eternal or constant. There is nothing of the “idea” here. Or rather there is but in a sense that is closer to Walter Benjamin than Plato. Benjamin tells us that the idea isn't found in some ideal transcendent space but rather in each and every expression of a category. So for example, if you could gather every possible rendition of a chair—including chairs that don't really seem to be chairs at all, or maybe even everything that one could use as a chair that isn't a chair—you would effectively have the “idea” of a chair before you (although you couldn't possibly have them all literally before you). The idea is itself a kind of symbol, but it's a symbol that successfully—at least in its form as an idea—seems to encompass something in all of its material presence, its way of being and changing in space and time (that's the other thing; you'd need to know what a chair was going to be like in ten thousand years, ten million years too). As such, the idea suggests a kind of transcendent status, but I would actually say that it really has descendent status, that is, it is the essence of materialism in all of its aleatory and contingent multiplicity.This connects to the last thing I want to say and appreciate about Allen's book. This is a book about the ordinary and the every day. Allen celebrates ordinary freedoms, doxa in all of its banal variety. This is a book about not heroic truths but humbler, more chastened sorts of truths. I think this books shows how we can live without transcendent heights, without the need for perfection and true unity. As such, I would say this is a radically democratic and indeed highly anarchist book. The fact that Allen shows us how we can have truth and predication, a sedimented world that we can sink our teeth into, even without the requirement for higher laws and absolute truths and facts saves us from thinking that we need recourse to the kind of transcendent laws that are the stuff of archaism. For this reason alone (but there are many other reasons too), I think Allen has done us all a great and vital service.
January 2021
-
Abstract
This paper contributes to the debate about the strawman fallacy. It is the received view that strawmen are employed to fool not the arguer whose argument they distort, but instead a third party, an audience. I argue that strawmen that fool their victims exist and are an important variation of the strawman fallacy because of their special perniciousness. I show that those who are subject to hermeneutical lacunae or who have since forgotten parts of justifications they have provided earlier are especially vulnerable to falling for strawmen aimed at their own positions or arguments. Adversarial argumentation provides especially fertile ground for strawmen that fool their own victims, but cooperative argumentation is no fail-safe protection from them either.
November 2020
-
Abstract
Discussions of demagoguery are, unfortunately, back in vogue in popular political discourse. Within the contemporary political landscape, the question of whether various world leaders should be considered demagogues abounds. In the American context, many perceive strong demagogic tendencies in President Donald Trump, and others see it in candidates like Bernie Sanders. This assessment, while perhaps not always stated in such specific terms, is prevalent throughout much of the rhetoric in public debate and deliberation, with Democrats and Republicans demonizing each other with more frequency. While this discussion seems particularly relevant to the contemporary political climate, demagoguery as a term dates all the way back to some of the earliest political philosophers of the Western tradition. The term's origin was decidedly neutral, as can be seen in the likes of Aristophanes and Thucydides. Donald Trump is, in the most neutral sense of the term, a demagogue. That is to say that Trump is a leader of a group of people, a fact that his 2016 election victory affirms. Trump may also be a demagogue in the more charged sense of the word. This more charged definition finds its roots in Plato and Aristotle, who began to complicate the term before Plutarch defined the term with a negative valence that has stuck. A critical aspect of defining demagoguery in the contemporary lexicon is a focus on how an individual's rhetorical moves, with unique personal motivations, drive a public toward us versus them binaries. Much of the scholarship on the Nazis and Adolf Hitler is an exemplar of this obsession with individualistic demagoguery, as it often elucidates personal motives for Hitler's demagogic rhetoric toward the Jews. Since Hitler is considered by many to be the demagogue par excellence and some of this understanding can be traced to Kenneth Burke, this conception of demagoguery as something enacted by a particular speaker has remained dominant in rhetorical study and political philosophy.Against such a backdrop, Patricia Roberts-Miller's Rhetoric and Demagoguery provides a timely intervention into how we define and think about demagoguery. In order to accomplish such a task, Roberts-Miller traces the way demagoguery is currently envisioned, explains the deficits of that conceptualization, provides a new working definition grounded in argumentation theory, and then uses a series of examples to support her argument. Roberts-Miller takes issue with defining demagoguery as the intentional use of scapegoating by a liberal autonomous subject. For many scholars, it is easier to explain rampant discrimination, fascism, and violence as something spurred by an individual speaker rather than addressing what allowed that message to take root.Roberts-Miller therefore criticizes this approach and provides a redefinition of demagoguery as “a polarizing discourse that promises stability, certainty, and escape from the responsibilities of rhetoric through framing public policy in terms of the degree to which and means by which (not whether) the out-group should be punished and scapegoated for the current problems of the in-group” (16). Further, she contends that public policy debate in a demagogic society tends to focus on only three things: group identity, need, and severity of punishment against the out-group. To elucidate the features that flow from this definition, Roberts-Miller draws on Chaïm Perelman and Lucie Olbrechts-Tyteca's concept of philosophical paired terms. This terminology, which she rephrases as binary paired terms, shows how societal demagoguery relies on binaries, which usually circle back to in-group versus out-group driven decision making. This allows rhetors to skip deliberation and sound argumentation and simply assert their position. Roberts-Miller further theorizes how these dynamics mean that political debate focuses on nonfalsifiable motivism rather than specific policy proposals. Roberts-Miller accomplishes much of this method and theory building in the introductory and concluding chapters, advancing specific case studies in the body chapters that help elucidate and nuance her redefinition.The first example Roberts-Miller turns to is the invasion of Iraq, explored in depth in chapter 1. Roberts-Miller explains that what made her write this book was the almost entirely absent policy debate prior to the invasion of Iraq. Roberts-Miller argues that policy debate must address both need and a plan. To be clear, there was plenty of ideological pseudo-debate about need in the lead-up to the invasion, but Roberts-Miller points out there was hardly any concrete policy discussion about what plans might be considered. Beginning with the necessary background information on the lead-up to this war, Roberts-Miller then pivots to an explanation of how identity was substituted for policy. President George W. Bush and his administration did all they could to avoid discussion of a particular plan for Iraq. Such deliberation, in their view, would have delayed and bogged down support for the war effort. Rather, they simply called out anyone who did not support going to war as unpatriotic, showing how identity trumped deliberation and the patriotic/unpatriotic binary flourished. The Bush administration also enacted a binary between the “Christian West” and “Muslim Middle East” as a way to further stake the war on identities rather than sound, policy debate. With these binaries, Roberts-Miller shows how the conditions for the disastrous Iraq War were achieved through demagogic rhetoric. Many in Congress and the public positioned debate itself as being anti-American, instead opting for naïve, patriotic support of the war. Without a strong policy debate, the American war strategy relied purely on best-case scenarios that did not happen. According to Roberts-Miller, relying on public debate, rather than demagoguery, may have prevented the invasion of Iraq or “at worst, have led to a better-planned war” with contingencies being considered (47).Chapter 2 builds on the binary paired terms of punishment and reward, using a number of case studies to exemplify how these terms are used in demagogic rhetoric. The first explored is Cleon from Ancient Athens. Cleon sets up the binary of everyone being either a friend or enemy and every act being either reward or punishment. Roberts-Miller works this pairing into a unique ratio of punish/enemy and reward/friend, which characterize demagoguery writ large. Cleon's “rational” assessment here shows the risks of defining demagoguery as primarily invested in leveraging emotional appeals. As Roberts-Miller pointedly observes, definitions of demagoguery as speech driven by mere strong affects is misguided since a speaker could provide good argumentation grounded in emotion, and, conversely, a speaker might be able to perform “emotionless” rationality without solid evidence. Instead, as Roberts-Miller explains through examples ranging from segregationists in the south to the Supreme Court decision in Hirabayashi v. United States, to illustrate how those claiming calm rationality, often through an invented middle ground, can actually perpetrate demagogic binaries and policies. In Hirabayashi, this worked its way back into a punishment/reward binary where Japanese Americans were falsely blamed (scapegoated) for sabotage during the attack on Pearl Harbor and were in need of punishment (internment).In chapter 3, Roberts-Miller elaborates further upon the features of her definition of demagoguery: scapegoating and rationality. Looking deeper into Japanese internment in the aftermath of Pearl Harbor, Roberts-Miller expands beyond the Hirabayashi ruling to examine the Roberts Commission and California attorney general Earl Warren's supposedly emotionless arguments for imprisonment. A critical component of this appeal was Warren's surface-level reasonability and a supposed willingness to let the facts guide the debate surrounding internment. However, once one digs beneath the surface, it becomes clear that this rationality is merely a façade. Roberts-Miller points to a lack of evidence that there was any Japanese American involvement in Pearl Harbor and the difference in treatment between Japanese Americans and German and Italian Americans as proof of prejudice rather than deliberation guiding decision making. This is used to prove that rationality markers are often deployed to conflate the difference between a logical argument and an argument that is made by appealing to logic. Ultimately, the Japanese were interned not because of logic in and of itself but because demagoguery cast them as an entity Americans should fear through misleading appeals to a nonexistent logic.Chapter 4 moves from a discussion of demagoguery that appeals to logic that, while flawed, is easy to understand to demagoguery that relies on argumentation that claims rationality but intentionally obfuscates logic. The case study here is Madison Grant's racist book Passing of the Great Race, which is considered a historically significant white supremacist text because of its prevalence in America and its appreciation by Hitler himself. Roberts-Miller deftly dissects Grant's demagogic argument for the superiority of the white/Nordic race through the inconsistencies in logic. Some specific problems include Grant's lack of definition for his central term “race,” an evolutionary narrative that undercuts his claims to Nordic purity, and his practically nonexistent use of citations or appeals to authority. Roberts-Miller highlights how even those contemporary reviewers who assessed the book positively cited its poor quality of argument as a negative element. Thus, with his claims not clearly grounded in proper citations, Grant's authority comes from himself. Roberts-Miller's takedown of Grant works well to boost her claim that demagoguery can guise itself with pseudo-logic, while actually being logic's antithesis.Roberts-Miller's next move is to show how demagogic rhetoric can appeal to expert opinion and be seemingly intellectual, when it is actually anti-intellectual. Chapter 5 focuses on three case studies of nonscientists—E. S. Cox, Theodore Bilbo, and William Tam—who claimed appeals to authority and that science supported their positions (with Cox and Bilbo espousing white supremacy and Tam arguing homophobic viewpoints against gay marriage). Cox relies heavily on authorities whom he believes are right because they are good people (i.e., white). Bilbo's arguments often contradict his sources, and his sources often contradict each other. Further, the Bilbo case study works to show how demagoguery is not always a calculated maneuver, as Bilbo's political career would have been better served with a less overtly racist message. Finally, Tam shows how poor, demagogic citation practices can flourish in the digital age. Tam deflected numerous questions about his sources and the facticity of his homophobic claims as being found on the Internet, which he implicitly claimed must make them true. Here, Roberts-Miller advances more theoretical insights on the anti-intellectualism of demagoguery, bolstered most compellingly by her selection of cases that all relied on so-called expert appeals to science and, with Tam, the Internet as a whole.Roberts-Miller's conclusion again reiterates her redefinition of demagoguery and why this book has provided an important move to understanding the culture of demagoguery. Roberts-Miller then lists some topics that she could not explore in depth due to length restrictions, including gender, religion, charismatic leadership, reification, demagoguery's universality, and if demagoguery harms only in cases of an essentialized out-group identity. Indeed, I was surprised that Roberts-Miller's book largely declined to give issues of gender and other power differentials greater attention in order to present a more capacious account of demagoguery. One area in particular this book could have improved on is either providing significant cases of demagoguery on the left or explaining why this omission is necessary given her theoretical redefinition. Every major example in the body chapters of this book comes from right-leaning politicians and sympathizers. While these provide stark and compelling case examples, Roberts-Miller opens by saying, “Any project that is entirely about how badly they argue is going to be a self-congratulating exercise in saying the out-group is the out-group. Trying to identify the characteristics that help people climb up the latter [sic -ladder] of extermination shouldn't be in service of purifying our communities of demagogues—we are demagogues—but in service of reflecting on what is persuading us. That's the goal of this book” (8). As such, a case study of leftist demagoguery would have done well to illustrate her point across ideological and party lines. Or if leftist demagoguery does not exist, an explanation of why that is the case would be very insightful for future research. Nevertheless, Roberts-Miller's Rhetoric and Demagoguery provides a timely and essential intervention into our conception of demagoguery in the present day. Readers of Philosophy & Rhetoric as well as those interested in political philosophy will find much practical and scholarly utility in this book.
-
Abstract
In Reason and Rhetoric in the Philosophy of Hobbes (1996), Quentin Skinner argued, first, that Thomas Hobbes's philosophy is best understood when placed within the context of the study of rhetoric in Early Modern England and, second, that Hobbes's attitude toward rhetoric changed in the course of his career: that he passed from a period in which he embraced civic humanism, with its emphasis on rhetoric (in the 1620s and early 1630s) to one of adamantly rejecting rhetoric in the late 1630s and 1640s, only to reembrace rhetoric in his Leviathan (1651). In his Philosophy, Rhetoric, and Thomas Hobbes, Timothy Raylor challenges Skinner's influential thesis, arguing for more continuity in Hobbes's attitude toward rhetoric throughout his corpus.Raylor's biographical first chapter provides evidence of the kind of scrupulous scholarship characteristic of the book as a whole. Raylor leaves no question unanswered without the most thorough effort to address it, no assumption unexamined. When Hobbes undertook the tutelage of William Cavendish, Second Earl of Devonshire, in 1608, what curriculum did he design for his charge? To find out, Raylor surveys the books purchased by the Cavendish household in the years immediately following Hobbes's hiring, records that remain at Chatsworth House, the Cavendish family estate. As a result of his painstaking review of family accounts, Raylor finds nothing terribly surprising—mostly standard collections and dictionaries were purchased—but nonetheless, now we know what works Hobbes thought essential to education: the curriculum that Hobbes, as tutor, was creating for his young charge, while not neglecting the humanities, emphasized mathematics, logic, and the modern languages (Raylor 37–38).The heart of the book is Raylor's engagement with Skinner, whose work provides the skeletal architecture for Philosophy, Rhetoric, and Thomas Hobbes. In chapters 2 and 3 on Hobbes's early work, Raylor argues, contra Skinner, that Hobbes never embraced civic humanism or the place of rhetoric in it. He finds other motives than the humanistic ones assigned by Skinner for Hobbes's translation of Thucydides's History of the Peloponnesian War (1629) and for his poem De mirabilibus. That translation of a Greek or Latin work was a stage in the studia humanitatis was the basis for Skinner's claim that Hobbes was attempting to establish humanist bona fides in undertaking his translation of Thucydides (Skinner 238). Moreover, Cicero had praised history as “magistra vitae” (life's teacher) as a warrant for his translation that Hobbes sites in his prefatory “To the Reader.” Finally, Hobbes's defense of Thucydides against his critics in his introductory “Life and History of Thucydides” conforms in its organizational pattern to the prescriptions for the genus iudiciale in the Ad Herennium, with Hobbes taking the role of the defense against Thucydides's critics (Skinner 246–47). Taking issue with Skinner, Raylor emphasizes that Hobbes was likely attracted to Thucydides because his theory of history emphasized identifying the causal laws that explain events, a more scientific view of history that Bacon modeled in his History of Henry VII (Raylor 68–69). True, Hobbes may have praised history as teacher of moralisms, but that was in the preface where authors praise a subject to attract readers to its importance (Raylor 71). Hobbes's translation cannot stand as particularly humanist. In chapter 3, Raylor similarly finds in Hobbes's poem De Mirabilibus Pecci (On Marvelous Peaks) an emphasis on natural history and the influence, again, of Bacon, not an exercise in epideictic that checks off an achievement within the studia humanitatis (Raylor 105–9).Chapter 4's focus is on Hobbes's famous Briefe of Aristotle's Rhetoric (based on Theodore Goulston's Latin translation of 1619), which Hobbes published in 1637. By Skinner's reckoning the Briefe falls within Hobbes's second period, following what Leo Strauss called Hobbes's “Euclidian conversion” in a Genevan library in 1630, which resulted in his turning away from humanism and rhetoric and toward scientism (Raylor 127). Raylor notes that Hobbes scholars (J. T. Harwood and Pantelis Bassakos, as well as Skinner) “have scoured the [Briefe's] many omissions and its less frequent additions for signs of hostility to the enterprise of rhetoric, reading Hobbes's subsequent ‘rejection’ of eloquence back into it” (150). Skinner, laboring this antirhetoric thesis, maintained, for instance, that there “is nothing in Aristotle corresponding to Hobbes's contention in chapter 1 [of the Rhetoric] that judges are incapable of following scientific proofs, and that advocates are consequently obliged to take ‘the Rhetoricall, shorter way’” (Skinner 257). But Hobbes's rendering seems fair to what Aristotle writes at I.i.12.1355a: that rhetoric is useful because, while (in Freese's Loeb translation) “scientific discourse is concerned with instruction,” for the typical audience for rhetorical discourse such instruction “is impossible,” thus necessitating a rhetorical approach. Similarly, those who see in Hobbes's Briefe an antirhetoric bias point to Hobbes's translation of the first sentence in book II, chapter 1, that “‘rhetoric is that faculty, by which we understand what will serve our turn concerning any subject to win belief in the hearer.’” Skinner reads this as Hobbes's “sneering conclusion” that rhetoricians “are only interested in victory and not in truth” (257). In defense of Hobbes's neutrality, Raylor points out that in Aristotle's account of rhetoric, rhetorical discourse depends on doxa, not apodictic premises, and has persuasion, not the discovery of truth, as its end; furthermore, the claim that rhetoricians are interested only in victory is Skinner's interpolation, found in neither Aristotle nor Hobbes (Raylor 170). Raylor constantly refers to two facts about the Briefe to explain its character: it is a digest, and it was originally created as an aid for his tutoring of William Cavendish. “Streamlining” and “pedagogical value” can best explain Hobbes's rendering of Aristotle (155). If at particular points in the text Hobbes's version seems to make rhetoric more amoral than the original, it may be because Hobbes, in pursuit of economy, has combined attitudes Aristotle expressed elsewhere in summary fashion in the Rhetoric, a notoriously conflicted text.Chapter 5 is concerned with the view of rhetoric in Hobbes's Elements of Law, Natural and Positive, and in De Cive (On the Citizen), considered by Skinner as part of his middle period. Raylor maintains that Hobbes's works, early and late, reflect a basically Aristotelian view of rhetoric—rhetoric is a means to winning belief, is based on doxa (not the apodictic conclusions of demonstration), and, to be effective, must appeal to the passions of its nonexpert audience. He lines up descriptions of rhetoric and eloquence from Hobbes's Briefe of the Rhetoric, from Elements of Law, and from De Cive. On the face of it, the description in De Cive, later than the other two, seems decidedly more sophistic and lends support to Skinner's thesis that Hobbes lost respect for rhetoric in his middle period. In De Cive, the goal of rhetoric is said to be “‘to make the good and the bad … appear greater or less than they really are and to make the unjust appear just,’” that rhetoric does not begin “‘from true principles but from doxa … which are for the most part usually false’” (quoted in Raylor 178). Hobbes's description does not reflect the neutrality of Aristotle's approach. Raylor maintains that the description from De Cive is part of an argument against democratic assemblies and therefore should be taken not as a definitive for rhetoric generally but as a description of its typical deployment in this context (179). In support, he points out that later in De Cive, Hobbes identifies a second kind of eloquence that emphasizes perspicuity and elegance (182–83).Chapters 6 and 7 focus on Leviathan, addressing the question of whether here, in Hobbes's exemplary work of civil science, he makes room for rhetoric, either in theory or by his practice. Raylor points out that Skinner argued that with Leviathan Hobbes had “changed his mind about rhetoric since apparently rejecting it in the Elements of Law and De Cive, readmitting it as part of a reconstituted civil science” (246). Raylor disagrees: this conclusion depends “upon too strong a construction of what are, in context, rather more limited concessions, hedged about by restrictions” (246). On Raylor's analysis, before and in Leviathan, Hobbes is consistent: rhetoric and rhetorical thinking had no place in scientific discovery or mathematical demonstration, including a civil science that could be based on demonstration. Rhetorical invention fosters an uncritical acceptance of familiar conjectural patterns and associations and does not encourage original investigation (Raylor 220–23, 245), a criticism Bacon levied as well. Hobbes never wavered in his suspicion of rhetorical thinking. Raylor does grant that Hobbes allows a belated role for some aspects of elocutio in the presentational aspects of the genuine sciences, including civil science. While metaphor is verboten, simile, for example, is allowed not as a means of discovery or proof, but as a means for illustration (250; 262). This role for rhetoric, Raylor does concede, is more pronounced in Leviathan, but it was not, he insists, altogether absent earlier. Raylor grants too what Skinner and others also claim: a more pronounced polemical texture and tone in Leviathan, a greater presence of rhetorical figures, especially figures of abuse or ridicule, in the last two books (263–65). In these books, Hobbes acts not as the scientist but as the polemicist, denouncing what he regards as obfuscating abuses, especially of religionists.In my judgment, Raylor shows that Hobbes's take on rhetoric in the Leviathan is not, as Skinner claimed, “antithetical” (Skinner 12) to what Hobbes advanced in Elements of Law and De Cive. Hobbes's changed view is better characterized as Raylor has it—a restricted accommodation to allow rhetorical methods a limited role in the discourse of civil science. But in making political philosophers aware of the way the rhetorical culture of the early modern period shaped debates even into the seventeenth century, Skinner's was a genuine, original contribution. Perhaps we can allow innovators a degree of overstatement.The writer who noted that life in the absence of government would be “solitary, poor, nasty, brutish, and short” (Leviathan I.13) understood the way economy, climax (the figure auxesis), and wryness can make prose memorable. Hobbes clearly benefitted from a humanist education but had scarce respect for it. He had no regard for Ciceronian probabilism and would agree with Descartes that if two people hold opposing views, one or both of them is wrong. He preferred to pragmatic reasoning abstract ratiocination, a deductive method that generally “discovered” that “objective” reality was coterminous with his own thinking. Within the history of rhetoric, Hobbes is best seen as a transitional figure: the belated role he found for rhetoric anticipated what became in the Enlightenment the Campbell two-step: first convince, then persuade. For him, this formulation grudgingly allowed a role for rhetoric when dealing with imbeciles, but it hardly makes Hobbes a legitimate heir of the magnificent rhetorical culture of the early modern period.
-
Abstract
ABSTRACTOne of the most important developments in twentieth-century rhetorical theory is Perelman and Olbrechts-Tyteca's insight that concepts, when under strain, can be split or dissociated into two separate terms. Not a simple binary, these terms remain interconnected in a value hierarchy with one term serving as the normative frame for the other. Perelman and Olbrechts-Tyteca theorize that either term can be dissociated further, producing a fan-type dissociation. Unlike ordinary dissociations, fan-types place three or more terms in hierarchical relationship, resulting in unique rhetorical features. Fanning a dissociation can serve three basic rhetorical functions: purging undesirable elements, preserving less undesirable elements from total devaluation, and purifying desirable elements. Building on these basic functions, rhetors can perform complex rhetorical actions, from intensifying a dissociation's values to completely undoing a dissociation. Long ignored by theorists and critics, fan-types complicate our understanding of dissociation, argumentation, and value-based reasoning, and therefore deserve more scholarly attention.
February 2020
-
Abstract
The old news is that Theory with a capital “T” happened from approximately 1965–85 and then dissipated in scandal. Or to the contrary, Theory is an ancient and global activity we find wherever we have evidence of systematic reflection, upon language especially. Alive and well. But neither of these stories can be adequate given a graph like those above, and given our facts on the ground. For Theory is still, or is again robust, with Philosophy & Rhetoric as a premier venue, at the same time that it persists in literary studies and under the quasi-philosophical heading “critical theory.” Meanwhile, if Brian Leiter offers any indication in his Avital Ronell-scandal quip about theory—what they call “bad philosophy in literature departments”1—then the very question “Why theory now?” would be challenged by professional philosophy in the Anglo-American tradition, if not ignored altogether. How and to what extent has Theory consumed territory that was once occupied by philosophy per se? Is “Continental philosophy” now practically synonymous with Theory, and if so, how does that work from the two very different philosophical perspectives? From a global perspective, is professional philosophy small and getting smaller, while “theory”—until recently associated with Europeans and others who indeed consider themselves “philosophers”—large and getting larger? In what ways are theories like postcolonial, queer, and critical race related historically to philosophy? That is to say the question of philosophy/theory raised by the Frankfurt School and recently reiterated by Andrew Cole in The Birth of Theory speaks to people in rhetoric and to many others across the humanities and social sciences. In this forum I join Martin Jay, Nancy Struever, D'Angelo Bridges, Steven Mailloux, Peter Simonson, and Catherine Chaput as we address this question “Why theory now?” paying special attention to the relevant histories we need to untangle “theory” on the recent scene.One might imagine how a single question posed to seven scholars in a forum invites debate, with the answers pitched against one another. Since we can only buy one answer, it would seem the others can't be right—we are faced with an argumentative scheme of the mutually exclusive. And no doubt there are moments both within and among these essays that don't allow for easy agreement. My essay is set up polemically, so the reader is faced with a choice between a prevailing take on rhetorical theory that invokes classical antiquity, and my own contrary place and date: Ann Arbor, 1900. Bridges recalls for this P&R readership how in 1985 the literary critic Barbara Christian made us choose between Theory then consolidating in the elite practices and institutions where traditional forms of power—including most prominently white, male, and colonial—came at the expense of theory that has long been practiced elsewhere (formatively in Douglass's explicitly rhetorical My Bondage and My Freedom, Bridges will argue). And then there are familiar divides within the essays themselves, and into their presumed readership. At the end of this forum, for example, Catherine Chaput forces a question that has been percolating throughout: Isn't theory as we mean it now originally and essentially critical, running from Marx through Adorno et al., so that any other uptake like the new materialism must explain itself under pressure, or appear suspiciously uncritical and hence a quiet advocate for the powers that be?Ultimately, however, the argumentative scheme of the forum as a whole is not mutually exclusive as it might appear in a more systematic philosophical imaginary, but is rather genealogical. And we each try to be critical, while avoiding master narratives in their reductive forms—whether Marxist, colonial/decolonial, or epic as in the battle between rhetoric and philosophy—so that the essays surprise. The biggest problem with master narratives as a form of scholarship is that they can become predictable and render the scholarly work practically unnecessary: once the master narrative begins you know pretty much where it will end.Instead “Why theory now?” is purposefully polyvalent, and the answers given depend upon the scholarly uptake, which is itself an embedded practice. As the question is picked up distinctly by an intellectual historian Martin Jay, we are returned to the nineteenth-century critique of psychologism that would simultaneously produce philosophy in its most universal aspirations, along with its critique that would come by way of “theory.” Then understood through this formative moment, current conversations around post-critique, and Berkeley-style pragmatic philosophy, appear productively different. Nancy Struever, a very different type of intellectual historian, comes at the question characteristically askew by way of “not theory” and Collingwood/Noë. From the get-go according to Struever, theory has been hampered in its abstraction that is then, inevitably, subsumed into various dumb ideologies. Instead, by way of Collingwood's work on art, we see the possibilities of particular modes of inquiry that are practical all the way down. This is theory in another key, or perhaps not theory at all (just modes of inquiry). Then my piece, inspired in part by Struever's work on history and theory over the decades, hammers at an equivocation whereby we apply the term rhetorical theory indiscriminately to any systematic reflection upon language use or some other type of communication. Instead my goal is to gather inductively what we currently tend to mean when we use the term rhetorical theory, and then locate when exactly it took on its current scope that can include all sorts of things beyond such reflexive activity mentioned above. For the sake of argument, the answer I come up with is Gertrude Buck (Ann Arbor, 1900), and the Strueverite phrase I land on is “reality figured by way of its alternatives,” metaphor most prominently. D'Angelo Bridges, alternatively, foregrounds the “critical” in (critical) theory as a decolonial fact that isn't just a legacy of Hegel and Marx, but fundamentally a legacy of racialized slavery in the United States and its imperative for thought: hence Douglass and the dating 1855. Thus answering “Why theory now?” for Bridges is an account of a decolonial and antiracist imperative that works only when its history becomes legible. And in this reading it turns out that our theory is now and has always been more American than usually recognized, which would help explain much of the critical edge it has now in the book publications of Duke, Minnesota, Fordham, Routledge, now Ohio State, and so on. Then also on the genealogical front we have the piece by Steven Mailloux, which I understand this way: There is no premodern theory, in our more recent, critical sense of the term. Theory emerges out of secular modernity and its others, initiated most famously by Hegel and then worked out in various detail by midcentury German and French thinkers including Fessard, who is especially noteworthy because he makes this confrontation with modernity explicit postwar (hence the dating 1945 if we need one) and in ways indebted to but not politically aligned with Schmitt's political theology. For us beyond the historical argument, this means we would be wise to consider regularly how some version of our contemporary (critical) theory, including rhetorical, negotiates this challenge of secular modernity. Or in a formula: no secular modernity, no theory.Finally and differently we have the piece on rhetorical theory by Peter Simonson, which considers itself most prominently a “sociology of knowledge.” His work is thus historical in the sociological mode, insofar as it persistently asks the questions who is doing rhetorical theory and where exactly, and who is not doing rhetorical theory and why exactly. That said, sociology of knowledge is not indigenous to Simonson's field and those fields that name this journal—philosophy and rhetoric—so Simonson must experiment methodologically. In the end, a reductive sociological formula (e.g., knowledge = power, where power is understood, against Foucault, as unidirectional) cannot prevail. (That might give us, for example, a predictable narrative where rhetorical theory is the product of white privilege and hence can be read only as a tool of oppression.) Instead, the rhetorician that he is, Simonson offers a more circuitous story, which ultimately foregrounds the trope “irony” and the historical turn that has pitched theory, and rhetorical theory in particular, against the powers that be.So instead of systematic on the order of logical argumentation, what lies before you is in itself deeply rhetorical. We work from the places we are as only we can, while narrating for others what that work entails. In this case, we can only hope that you find that work worthwhile.
-
Abstract
Early days, things fallen asleep, hidden things, possibilities, melodies of the past and the future, timeless plans, float by, one after the other, and I feel rich under a hoard of gifts and must have hope. Then the day wakes, the nearness, the sharpness, and I am disturbed. I close my eyes in order not to see it, fall asleep again, heavily, am assailed by dreams, and frequently awaken only in the course of the afternoon without feeling restored.—Paul Klee, Diary II, 1902 Now is never quite here, at least as we might hope, or as we might insist. Its inspiration is riddled with disappointment that provokes. And so on—never quite here, this now that both enlivens and restrains, an experience of chance and a moment of choice, a question of conditions and consequences that defies full reply. Perhaps this is one beginning of theory, one way that it begins again, for now.One way—a path then, not least the path that was held in antiquity to lead outside the city, past the wall, without the comfort of given topoi and taken for granted logos, beyond the reach of law and its exception. The theoros took leave, in uncertain direction, and with no assurance of comprehension let alone recognition. Theory thus struggles, not least to overcome the entrenched expectation of (its) utility and discover a question.Here, for now, theory appears with space. It appears with a certain indifference—its distinction from “method”—if not a commitment to resistance—a stance that provokes the banal claim that it is just so much “bad writing.” And yet, theory's own history betrays that its promise has often been reserved for those who were deemed to “properly” belong to the city in the first place, just as its power has frequently come at the expense of those whom it has “encountered” along its way. Theory is never far from the problem of (its) violence.The fifty-third volume of Philosophy & Rhetoric begins with an extended and wholly engaging forum—Why Theory Now? As forum editor Daniel Gross notes in the introduction, the essays that follow contain a number of crucial arguments. And they feature significant argumentation, rhetorical and philosophical clash that raises important questions about the contested power of theoretical expression and the potential of theory's contention. There is then, as Gross suggests, the beginning of a genealogy here, an inquiry that not only discloses but performs something of the uncertain ways in which theory unfolds, that is, how it is imagined, undertaken, articulated, and troubled, sometimes in the name (and sometimes against the name) of both rhetoric and philosophy—perhaps to the satisfaction of neither. Today, it is this how that may press, a call to grasp and give way to theory's ways of beginning again—for now.
November 2019
-
Abstract
Celeste Michelle Condit's Angry Public Rhetorics: Global Relations and Emotion in the Wake of 9/11 is a complex and challenging contribution to the understudied area of public emotion that charts the course for an arduous but rewarding journey toward a greater synthesis between the study of human biological and material existence and the study of our symbolic world. Condit maintains that “shared public anger co-orients peoples and tends to direct their actions and resources along particular paths … shaped by numerous forces—including cultural traditions, ideologies, histories, and sedimented patterns of resource distributions—they are also substantively shaped by the distinctive set of characteristics that are constitutive of ‘being angry together’ as a pervasive social phenomenon” and that the “sharing of that anger” is a communicative process requiring that one “attend closely to the dynamics of the public discourses that constitute and circulate such shared emotion” (1–2). Condit develops a “script” for public anger: “(1) they (an absolutely antagonistic agent, identified as a long-standing enemy), (2) acted to cause serious harm (serious in terms of the normative claim being made), (3) to us (the model protagonist), (4) in violation of crucial social norms (or morals), (5) so we must attack!” (5–6). Her analysis of the discourses of bin Laden, Bush, and Sontag reveals that “the most resonant versions of this script … promote essentialism, binarism, rote thinking, excessive optimism, stereotyping, and attack orientations” (6).While it is often the case that one of the important tests of rhetorical theory is its ability to elucidate texts, what is perhaps most compelling about Condit's book is not its critical engagement with the texts, but rather its ambitious epistemological framework. Indeed what makes the book compelling (and occasionally results in somewhat infelicitous moments) is its unabashed ambition to adopt an epistemological framework that incorporates dispositions and findings from all three of the major research methodologies—natural science, social science, and humanities.Such a pan-methodological approach is necessary insofar as Condit's goal is not modest, as it is to “build a theory of emotion that integrates symbolic and physiological elements on firm academic ground” (150), requiring “reworking the onto-epistemological foundations from which most … operate” (15). Along these lines Condit relies upon an “onto-epistemological stance” (developed with Bruce Railback) termed “‘transilience’ (rather than E. O. Wilson's ‘consilience’) for recognizing the leaps that both signify gaps and simultaneously connect the movement across those gaps, among physical, biological, and symbolic modes of being” (17). Transilience takes seriously the biological and symbolic dimensions of human experience and hence requires that scholars show a willingness to move across the gaps separating academic disciplines and research methodologies.Condit's understanding of the “symbolic” elements is informed by her humanistic training in rhetorical studies, while her attempt to grasp “physiological” elements is informed by her more recent explorations and work in the natural sciences. Insofar as “biological beings seem to have a tendency to develop communication capacities” (26), she aims at a theory of emotions that is materially grounded in both biology and symbol systems. This biosymbolic approach aims to reconcile biological sciences and the humanities, but Condit is also interested in what has always been a central concern of social scientists in communication: the empirical effects of communicative messages: “The ultimate goal is to understand how the biological and the symbolic can produce a kind of human affect-range called public emotion that is susceptible to theoretically guided empirical observation and influence, albeit under different parameters of investigation than the model developed by classical physics” (20). Alongside the book's transilient fusion of humanistic and natural science into a biosymbolic perspective, it also employs social scientific methodologies in the form of frequent reviews of empirical research in order to assess the effects of the angry rhetorics of Bush, bin Laden, and Sontag. In the end her “view of humans as biosymbolic beings … has been undergirded by describing a transilient onto-epistemology that posits what we call the physical, the biological, and the symbolic as different but linked modes of being that result from the relatively distinctive forms in which matter has come to be arranged” (41).While Condit is centrally concerned with “public anger,” that is, how emotion circulates among collectivities in communities, the foundation of her approach is the millennia of philosophical reflections regarding the character of emotions as experienced by individuals: “Stretching back to Aristotle, many theorists have identified four components of emotion … (1) appraisal cues, (2) neurophysiology (sometimes divided into neural versus other physiological elements such as hormones or muscular activations to make a total of five), (3) subjective experience, and (4) action tendencies. Appraisal cues and action tendencies are most readily identifiable in collective emotion, and they should form the central pillars of analyses of the pathos of public rhetorics, but the other two components are involved … as well” (49). Beginning from this well-established philosophical typology, Condit overlays a wide range of insights drawn from the biological study of emotions, enabling resolution of many of the tensions between biological and neurological approaches to emotions that see them as universal species traits, and cultural and symbolic approaches that view emotions as emerging from particular cultural milieus.But since “collective emotion is not simply the aggregation of the emotion of individuals” (70), putting the “public” in public anger requires that the author explore territory that is much less well studied and understood. Public anger is complex, and “occurs when many people share the multidimensional complex featuring the action tendencies of cognitive narrowing, optimistic bias, an antagonistic approach, and four appraisals: (1) negative events have occurred that (2) result from the blameworthy actions of others, and (3) one has a reasonably high likelihood of controlling the others behavior, and (4) a relatively high certainty about events and their causes” (72). Public anger involves not only collective perceptions and understandings, but collective action. Based on the study of the angry rhetorics of Bush, bin Laden, and Sontag, Condit concludes that “to be angry together is to be predisposed to collective activity, specifically to attack, which may include intense, even violent, action. Circulation of these three sets of angry rhetorics activated their publics toward attack, but not in precisely the same ways” (216). While this particular set of cases seems to line up with “most humanistic engagements of social emotions” that “have described them as undesirable” (224), Condit also observes that public anger can have positive functions: “Studies by historians have pointed to a similar or overlapping range of functions for anger in larger human collectivities … the historians' accounts noted the way in which scripts for anger have served to regulate the contributions and accumulations of members of leadership hierarchies, both charging them to risk life and resources to protect their peoples and lands from other nobles and also limiting their own depredations upon their people” (73).The author is focused on biology and neurology, but communication and rhetoric remain at the center of shared public emotions: “With regard to specific elements of this method of analysis of public emotion, the focal evidence is the specific symbols circulated (in this case, almost exclusively words, though pictures, vocal sounds, and other nonverbal elements could be included)” (94). Indeed, it is through symbol systems that emotions are shared and made public: “It is empirically the case that symbol systems provide the imaginative and cooperative resources to create novel kinds of objects and life patterns, even as those objects and life patterns become instantiated in individual bodies by both the experience of those life patterns and by the symbols that are physiologically and fantastically part and parcel of those experiences” (32). Accordingly, the channels of discourse function as a sort of circulatory system within which public emotions move: “Public discourse that circulates emotion in order to co-orient individuals toward collective action tends to remake those individuals as members of that collectivity in ways that are shaped and constrained by the circulatory systems through which the individual bodies commune” (70). Not only are symbols of primary focus for analysis, her framework assumes that “the sharing of public emotions constitutes a key nexus of collective action,” and she uses “the example of anger to illustrate how particular qualities of an emotion shape public discourses surrounding a global event, additional to the ideological preferences or positionality of a public leader and his or her supporters” (209).In the end Condit calls for the programmatic study of other public emotions: “The treatment of anger in this analysis should also provide a model for further academic analyses of emotion and political relations. One can easily imagine analyses of the role of hope, compassion or sorrow employing the method here pursued. The detailed assessment of the proclivities of such emotions at the discursive and biological levels would produce a template to describe the tendencies encouraged by specific complexes. An examination of diverse and key public rhetorics that shared the specific emotion would then allow an understanding of the range and possibilities of the operation of that emotion in particular contexts and for particular purposes” (236). Condit reiterates “that good theory requires familiarity with both rapidly expanding understandings of human biological proclivities and the foundational structures of language” (236).What is particularly new and challenging in this book is that Condit is aiming to genuinely bring together the sciences and the humanities. For decades humanities scholars in several disciplines have earnestly sought to bridge the gap between sciences and humanities, but usually on their own humanistic grounds. Philosophers of science have long bridged the gap by examining the philosophical assumptions animating science and the scientific method, usually within philosophical frames centered on epistemology. So too historians of science have brought science and history together by making science an object of historical study. Finally, scholarship on the Rhetoric of Inquiry, in which humanities scholars explore the central role of rhetoric and communication in the discovery and development of scientific knowledge, undoubtedly effects a sort of union of science and rhetoric, but does so solidly under the sign of rhetoric.What makes Condit's work unique is that it is not merely appropriating science as an object of study under the sign of the humanities. Condit's scholarship, informed by her graduate level experiences in genetics courses and lab work, aspires to something that could be described as a genuinely synthetic view of the biological sciences, humanities, and social sciences. This work aims at a perspective that is pan- or meta-methodological. Critics might express concern that it is extremely difficult or perhaps impossible for a scholar to move beyond and transcend a methodological and disciplinary paradigm that has been instilled through decades of study, credentialing, and training within a particular kind of academic community. Indeed Condit recognizes these very barriers, and in other works on transilience has advocated the need for greater collaboration among scholars from different disciplines despite the institutional disciplinary and methodological barriers that divide them.It can be hoped that this book itself can be a place that scholars from many disciplines not only can find theories and concepts that can contribute to their own work, but also can begin to imagine themselves as potential participants in larger and profoundly more enlightening networks of knowledge discovery and creation. But such potential adventurers are to be warned that this journey is not without its infelicitous moments. This reviewer's experiences and stocks of disciplinary knowledge (informed by an undergraduate degree in biology and a PhD in communication and rhetorical studies) were an effective preparation for a positive and engaged response to the overall bio-symbolic approach. However, having only recently completely overcome my epistemological insecurity that a humanist scholar's particular interpretation of a text or message's meaning is meaningless unless empirically verified by a scientific experiment, my inward embattled humanist rhetorical scholar cringed at Condit's repeated concern to back up what would seem to be perfectly reasonable interpretive claims with empirical verification (see for instance 100, 135, 174–78). Such moments of discomfort, born of disciplinary and methodological biases, may be inevitable to most readers at different points in this book. These moments of discomfort or skepticism, one should recognize, are inevitable when one is reading a book that quite deliberately takes the readers out of their academically proscribed comfort zones. Moments of discomfort, however, are a small price to pay for a project of epistemological and disciplinary integration. Such an integration is undoubtedly necessary for the study of emotion—a phenomenon that has long been recognized to have neurological and cultural components. In terms of the much more recent explorations of “shared” and “public” emotion, the complexity of interactions between the emotions of particular organisms, the discourses by which they circulate, and the various political, cultural, and economic contexts within which these discourses circulate will undoubtedly require the insights of many disciplines and all the major research methodologies.One area that remains underdeveloped in Angry Public Rhetorics is a more systematic model of the “public” in public emotion. Thinking about the emotions as a phenomenon of public collectivities as opposed to just individuals requires more effective ways to theorize about how emotions are shared in publics and other communities. One natural way to think about this transition is to imagine communities as being like individual organisms. For instance, it is well established that one of the biological and evolutionary functions of fear is to allow individual organisms to better detect and respond to danger. So too it has been suggested that fear can serve a similar function for societies and polities—alerting us to threats that should engage our collective attention and deliberative political efforts. Condit seems to take this view, at least in the organic metaphors frequently used to describe publics and communities, speaking as she does of “the circulatory systems through which the individual bodies commune” (70). Such organismic imagery is promising in many respects, for it suggests that the assemblages of human beings comprising polities, communities, and societies are akin to the complexes of cells, organs, and symbiots that work together within the body of an organism. If we take the organic metaphor seriously, discourse, communication, and rhetoric will remain central concepts that help us to understand how the “body” of a community is constituted and maintained in the face of the forces of entropy that threaten both bodies and human communities. However, such organic imagery might also distract from alternative conceptions of society, community, and polity that more completely capture the complexity and uniqueness of human communal life.Notwithstanding epistemological complexities or occasionally ambiguous organismic imagery, Condit's “biosymbolic” approach is undoubtedly a valuable contribution to rhetorical studies and the humanities generally because it is another reminder of the continued relevance of biological materiality. Humanistic scholars that treat categories like “the body” and “embodiment” as completely open signifiers that can be construed in any way by the power of culture and convention will be disappointed to bump up against a central material fact of human existence—we have bodies (real bodies, not just cultural representations thereof). Scholars that are already sensitive to the importance of materialist philosophies like Marxism will undoubtedly welcome another reminder that our cultural world is connected in fundamental ways to our material existence within human bodies and societies. In the end the study of language, rhetoric, and culture will be enriched, not eclipsed, by works like Condit's that take the realities of our biological existence seriously.
-
Abstract
Tushar Irani's Plato on the Value of Philosophy seeks to put our understanding of Plato's critique of rhetoric on a new footing by turning our attention to what we might call the social dimension of that critique. Irani reads the Gorgias and Phaedrus as complementary dialogues connected not only by their focus on rhetoric but also by their treatment of love (erōs) and friendship (philia) as integral to Plato's incipient model of a philosophical art of argument. Irani's most important contribution is to emphasize the centrality of “the different interpersonal attitudes that Plato believes distinguish the rhetorical ethos from the philosophical ethos: whereas the former seeks to dominate or otherwise win over an audience, the latter seeks to benefit others. A philosophical attitude towards argument thus fundamentally requires a form of care [for others] according to Plato” (6).Irani's introduction provides helpful context (8–18), including a brief treatment of the most important fifth- and fourth-century views of rhetoric, including those of Gorgias of Leontini, Thucydides, and Aristophanes. Isocrates's model of rhetoric receives a more detailed analysis (13–18), which locates Isocrates squarely in the camp of Gorgias and other “conventional” rhetoricians, whose views Irani will contrast with Plato's model of the “philosophical attitude towards argument.”The body of the study is divided into two parts: part 1 (chapters 1–4) treats the Gorgias, and part 2 (chapters 5–8) turns to the Phaedrus. In part 1, Irani argues that Plato's critique of Gorgianic rhetoric consists of two main interconnected arguments. First, Gorgias and his students Polus and Callicles share an “attitude towards argument” grounded in an instrumental “attitude towards others” that seeks to dominate them in the rhetorician's own interest. And second, this Gorgianic attitude fails to develop an account of the soul, the object both the rhetorician and the philosopher aim to affect through their different approaches to the art of argument. Part 2 turns to the Phaedrus in order to examine the Platonic model of the soul, upon which, Irani argues, a properly philosophical “attitude towards argument” and its concomitant “attitude towards others” is founded. For Irani, the Phaedrus provides a necessary supplement to the Gorgias by offering the detailed account of the soul to which the Gorgias gestures without elaborating. Moreover, by focusing on the Phaedrus's analysis of the soul and the soul's relationship to the forms, Irani seeks to connect Plato's critique of rhetoric to his metaphysics in an innovative way.Chapter 1 explores Socrates's contrast between two ways of life dedicated to “the practice of argument” in the Gorgias, that of the rhetorician and that of the philosopher. Irani's key claim here is that “for both the rhetorician and the philosopher, the practice of argument brings with it a distinctive political outlook and disposition towards others” (31). While the rhetorician is motivated by the goal of “securing [his] personal interests or desires,” the philosopher engages in “a use of argument aimed at mutual understanding” (33).Chapter 2 develops this contrast by focusing on Socrates's claim that he is the only practitioner of the true political art (Gorgias 521d), which he characterizes as therapeia, a “form of care for the soul” (46). Irani argues that all three interlocutors in the Gorgias confirm that “while a conventional rhetorician will calibrate his efforts at persuasion to the desires of those with whom he engages, his attitude towards argument is marked … by self-interested concerns, particularly a desire for dominance over others” (53). Hence the rhetorician sees his audience as a means to his own ends, unlike the philosopher, who seeks to benefit his interlocutors because he sees them as ends in themselves.In chapter 3, Irani begins with the well-known passage from the Gorgias in which Socrates claims to share with Callicles the unusual situation of having two beloved objects: Socrates loves philosophy and Alcibiades just as Callicles loves the people (dēmos) of Athens and a young man named Demos (481c–d). The approach the two lovers take to their twin beloveds exemplifies their contrasting “ways of approaching the human soul,” which is central to their “two different ways of approaching politics” (69).An analysis of Callicles's “great speech” follows (70–75), in which Irani shows that Callicles's account of rhetoric contains a fundamental contradiction or “disharmony” (76). While the purpose of rhetoric, according to Callicles, is to satisfy the rhetorician's desires, the practice of rhetoric subjects the rhetorician to his audience's desires, which he must satisfy through pandering and flattery (77). The philosophical life, Irani emphasizes, suffers no such disharmony, since by practicing philosophy “Socrates sees himself fulfilling not only his own good but the good of others as well” (87).Chapter 4 concludes Irani's analysis of the Gorgias by connecting Callicles's immoralism and hedonism by showing how both emerge from his commitment to the rhetorical way of life and, in particular, the role of rhetoric in a model of politics in which the ultimate goal is to dominate others in a zero-sum game. Socrates's examination of Callicles, according to Irani, exposes an underlying “unreflectiveness” about what the good for humans actually is. This unreflectiveness is, in turn, connected to the absence of an adequate account of the soul and human motivation in the Gorgianic model of rhetoric. For Plato's alternative account of the soul, the reader must turn to the Phaedrus.Picking up on the discussion in chapter 4, Irani begins his reading of the Phaedrus in chapter 5 with an analysis of two models of love (erōs) presented in the three speeches in the first half of the dialogue. Lysias's speech and Socrates's first speech present love as a “purely pleasure-seeking drive,” while Socrates's second speech (his palinode) offers “an account of love grounded in the appreciation of matters of real value” (113). Irani's analysis of the three speeches emerges organically from his reading of the Gorgias and its contrast between two different views of human motivation that characterize the “rhetorical ethos” and the “philosophical ethos.” “The main import of Socrates' account of interpersonal love in the palinode,” according to Irani, is that the “genuine lover” described in the myth of the charioteer regards “his partner as a fellow companion in learning … rather than as a mere provider of pleasure” (129).Irani further argues that this view of the beloved object as a partner depends on Plato's model of psychology and, in particular, its account of human desire and motivation. Irani emphasizes Plato's analysis of the soul's complex form, in which “reason functions as an independent source of motivation in pursuing matters of value” (129, emphasis original). The chapter ends by suggesting that Plato's characterization of the forms as “the proper objects of desire for the rational part of the soul” is key to understanding how reason can constitute such an independent source of motivation (130).Accordingly, chapter 6 elaborates the psychological model of motivation sketched out in the previous chapter by adducing evidence from elsewhere in the Platonic corpus, including the Republic and Symposium. Irani argues that, for Plato, the forms are objects of desire independent of any satisfaction the philosopher derives from them: “The value or goodness of the forms … cannot consist in us desiring them, but must be self-contained” (134). Thus the philosopher's love of the forms provides a model for his love of other people, since both kinds of beloved objects are viewed as ends with intrinsic value rather than merely as means of the lover's satisfaction.Moreover, the forms exercise what Irani calls an “internal compulsion” on the philosopher, since the soul, by its nature, desires the forms. Hence Irani attributes to Plato the view “that those who are compelled in philosophical argument are in an important sense compelled by themselves” (139, emphasis original). The philosopher's deployment of argument to arouse such “internal compulsion” in the interlocutor therefore differs sharply from the manipulative or coercive force of the rhetorician's argument. “In contrast to the power of a merely rhetorical argument that moves us as if by external force,” concludes Irani, “the power of a philosophical argument is found in its ability to provoke independent thought, such that the dialectician can be said to engage in a cultivation rather than an indoctrination of his interlocutor” (143).Chapter 7 focuses on Socrates's well-known chariot allegory (Phaedrus 246a and following) as a model for the philosophical practice of “soul leading” (psuchagōgia) that recognizes and attends to the rational nature of the interlocutor. Irani departs from other readers of the Phaedrus, who tend to see Socrates's second speech (the palinode) as a more or less complete rejection of his first speech. Instead, Irani reads Socrates's two speeches together as “an example of rational compulsion” (152) through which Socrates attempts to direct Phaedrus toward the love of wisdom and the practice of philosophy. By depicting Socrates attending to Phaedrus's rational nature—an expression of his love for him—the Phaedrus stages an example of the care for others (therapeia) that, according to Irani, is central to a properly philosophical art of argument.Chapter 8 concludes Irani's analysis of the Phaedrus with a focus on Plato's understanding of the soul as defined by the principle of self-motion. Irani connects this idea of self-motion especially with the rational part of the soul as the essence of human nature, suggesting that the philosophical orientation toward others recognizes and attends to them as “self-movers.” Thus Irani understands the appeal to Phaedrus in both of Socrates's speeches as displaying “concern for Phaedrus as a self-mover” directed at his “capacity for independent movement” through his rational nature (178).A brief conclusion considers the implications of Irani's arguments for some broader questions in Platonic scholarship. Two elements stand out here. First, if the essential feature that distinguishes philosophical argument from rhetoric is its orientation toward others as rational “self-movers,” we need not assess its success or failure based on whether or not it results in persuasion or conviction (185–88). The ultimate aim of philosophical argument, as a form of care, is to advance the interlocutor's own capacity to pursue wisdom, the ultimate human good. Second, Irani's emphasis on the mutually beneficial nature of the dialectic encounter allows him to put forward a nuanced version of Socratic eudaimonism that avoids both an anachronistic characterization of Socrates as a “pure altruist” and an overly egoistic reading of Socratic ethics (188–90). Unlike Gorgianic rhetoric, in which the orator's domination of his audience is a zero-sum affair, the dialectic model of philosophical argument allows for both partners to interrogate their beliefs and desires and to benefit from the exercise of the rational element of the soul in pursuit of wisdom.While Irani's exploration of the connections between the ethical and metaphysical elements of Plato's critique of rhetoric represents an important contribution, some readers will not find all the details of this argument equally persuasive. For example, taking the principle of self-motion as the basis for Socrates's view of his interlocutors as independent thinkers, as Irani does when he claims that Socrates's two speeches in the Phaedrus show “concern for Phaedrus as a self-mover” (178), seems somewhat forced. Socrates adduces the argument about self-motion as proof of the soul's immortality (Phaedrus 245c–246a), but an individual's capacity for independent thought seems not to depend on this view of the soul as a “self-mover” but rather arises from the interaction of the soul's constituent parts and its experiences with the forms when disembodied and traveling in the company of the gods. Others may take issue with his unusually optimistic assessment of Socrates's achievements in the Gorgias: does Socrates really succeed in moving Polus and Callicles “just a little closer to understanding” by “thwarting their desire to win in argument” or in leading Callicles, in particular, “to reconsider his account of natural justice” (187)? The text provides scant evidence for such reconsideration, since the Gorgias ends not with continued argument but with Socrates's mythic account of the soul's experience after death. This mythic narrative, like the myth of Er at the end of the Republic, relies upon fear of punishment—as opposed to rational argument—as a motivation for ethical behavior in life. Socrates's interlocutors in the Gorgias do not respond to the myth, but Socrates himself suggests Callicles's most likely reaction: “Perhaps you consider this account like a story told by an old lady and despise it” (527a).Such reservations, however, do not detract from the overall value of Irani's nuanced treatment of these two central works in the history of rhetoric. Throughout the book, Irani lays out his argument in clear, relatively jargon-free prose that readers will find easy to follow, regardless of their background. Those who are interested in the social and ethical dimensions of Plato's critique of rhetoric will find many insights in Irani's detailed readings of the Gorgias and Phaedrus. In addition, Irani's attention to Plato's theory of the forms and the nature of the soul will provide much food for thought and further debate about the relationship between Plato's metaphysics and his model of philosophical argument.
October 2019
-
Abstract
With this issue, Philosophy & Rhetoric launches two features. The first is a dedicated Special Section, a space for shorter articles addressed to a specific theme, problem, or question. The second, In Focus, is a book forum in which several scholars take up a recent leading monograph and the author of the monograph offers a reply to their reflections. These new features will appear regularly in coming issues. Individually and together, they seek to encourage directed study and hopefully a bit of debate on pressing issues and contested questions that appear at the nexus of rhetoric and philosophy.The inaugural Special Section is addressed to a question that was frequently and somewhat famously posed by Paul Ricoeur—From where do you speak? It is a timely question—and perhaps a pressing one, at least as the grounds of expression feel more and more unstable, perhaps less as a function of inspired invention that takes flight from the given topoi than deepening divisions over whether there remain any common commonplaces. The matter of where and how to stand—and find standing—in the name of expression is on our minds, especially in the midst of historical and emergent forms of violence that work to contain language, dislocate the power of words, and displace the potential of speech.Co-edited and introduced by Louise du Toit, the three articles that compose the section emerged from the 2018 meeting of the Society of Ricoeur Studies in Stellenbosch, South Africa, the first time that the society gathered on the African continent. In different and often subtle ways, each article both recalls Ricoeur's influence on South African political thought and reflects on the struggle to overcome apartheid (apartness) and turn South Africa into a “home for all.” In 2019, now twenty-five years since the formal end of the regime and the beginning of nonracial democracy, apartheid's colonization remains evident. There are many who remain trapped and so without a place to speak in a way that might make a difference. Between past and future, the question of the transformative commonplace looms large.What then to say in the midst of violence? What is a plausible and proper response to rhetorical violence?With an evident concern for these questions and showing marked divergence over how they are best answered, the inaugural In Focus is addressed to Philippe-Joseph Salazar's book Words Are Weapons: Inside ISIS's Rhetoric of Terror. Published first under the title Parole Armées: Comprendere et combattre la propagande terroriste, the French edition of the work was recognized with the 2015 Prix Bristol des Lumières.As with its counterpart, Salazar begins the English translation with a challenge to a long-standing topos, the “pacifist illusion: that weapons yield to words,” and closes with a difficult call to arms. The four essays addressed to Salazar's work, along with the author's own reply, reflect closely and carefully on this difficulty, the challenge of how to hear, interpret, and respond to the caliphate's rhetoric. The debate that ensues—and it is a debate, not least over whether Salazar is somehow guilty of “rhetoric”—turns not a little on how to best understand rhetoric itself and how to grasp its potential in the midst of terror. The topoi are not stable and the signs are difficult to read, all of which suggests a need to recall Jean Paulhan's concern as to the human “rendered speechless” (6). Are there too many or not enough flowers in the park?
June 2019
-
Abstract
ABSTRACTWalter Fisher's narrative paradigm has sparked intense debate about the role of narratives in rhetorical scholarship. The theory has subsequently been followed up by numerous criticisms and revisions. This article argues that especially the latter can benefit from a complementary phenomenological perspective that Fisher himself placed within the original paradigm. Through the Heideggerian concepts of building and dwelling, rhetoric within the narrative paradigm may be seen as a primary means for engaging with both individual and communal goals and exigencies, providing a more nuanced account for how people care for and act on the narratives in their lives.