Technical Communication Quarterly
1110 articlesApril 2025
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Automating Media Accessibility: An Approach for Analyzing Audio Description Across Generative Artificial Intelligence Algorithms ↗
Abstract
A surge in public availability of emerging GenAI-AD has brought back the promises of automated accessibility for people who cannot see or see well. This article tests those promises through a double-rendering method that asks GenAI-AD engines to describe a simple portrait of a person and then returns these generated texts into GenAI-AD engines for visualizations of what they earlier had described, revealing insights about GenAI efficacies, ethics, and biases.
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Building Translator Repertoire Across a Humanitarian Translation App: Translingual Practice and Tarjimly ↗
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This article creates a crowdsourced database for Tarjimly, a humanitarian translation app, based on recent technical communication and translingual research. The humanitarian translation app is a unique technological site that recruits volunteer translators to interpret for migrants and refugees. Tarjimly's privacy policy prevents translators from building their translingual repertoire across the platform. This database allows translators to crowdsource their colloquial interpretations so that others may learn about regional, cultural, and dialectal translations from Tarjimly's humanitarian audiences.
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Abstract
Tactical risk memes operated outside institutions like the World Health Organization (WHO) and CDC (Center for Disease Control and Prevention) to tactically sharing important risk and crisis communication. They made us laugh but also gave us instructions for how to stay safe during a global pandemic. This article examines tactical risk memes and provides implications for future public health crises, arguing for the importance and relevance of memes as a form of technical communication.
March 2025
February 2025
January 2025
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Abstract
Misinformation has generated much discussion in the aftermath of the COVID-19 pandemic and attendant "Infodemic," as the World Health Organization (WHO) dubbed the challenge of disordered information. Rhetorical genre studies can offer important insights about how misinformation functions within informational ecologies by revealing how typification and recurrence provide opportunities for misinformation to take hold. This article develops a genre-based framework to study scientific and technical misinformation as illicit genres through concepts of genre function and abusability.
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Pandemic Communications Beyond Risk and Crisis: A Change of Course for Law Enforcement During COVID-19 ↗
Abstract
COVID-19 contributed to what we know about pandemic communications, typically framed through risk and crisis. Risk and crisis as frameworks are limited, however, and this article argues that there are differences between primary and secondary pandemic communications, illustrated in this study by the typically change-adverse law enforcement community (LEC) that during COVID-19 not only had to control risk but also had to change their course on other nonrisk and crisis communications practices.
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A Black Fetus? Examining Social Justice in Medical Illustrations in Technical and Professional Communication (TPC) Pedagogical Materials ↗
Abstract
Although the field of illustration is a major topic in technical and professional communication (TPC), social justice regarding medical illustrations is yet to be investigated. Drawing from an analysis of TPC journals, program websites, textbooks, and syllabi, this study explores how TPC could advance a social justice view on medical illustration, especially in the textbooks that we use in teaching medical and science writing courses. Not only did we find that very few medical and science writing textbooks included illustrations, but a significant number of illustrations were white. We suggest intentionality in the choice of pedagogical materials, overt discussion of social justice in the curriculum, and critical borrowing of pedagogical materials.
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Emerging Perspectives in Medical Case Report Writing: How Guidelines Support Inclusion of Patient-Reported Outcomes ↗
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This article examines the patient perspective as an emerging feature of medical case report writing, and through analysis of technical reporting guidelines and a corpus of published reports, shows how the biomedical community incorporates patient-authored perspectives into processes of research and publication. The author concludes by discussing the value and complexities of patient inclusion efforts and the potential for scholars of rhetoric and technical communication to take part in shaping those efforts.
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Constructed <i>Ethos</i> and <i>Kairotic</i> Responses in Communicating About the COVID-19 Pandemic to the Chinese Public: A Rhetorical Analysis of Dr. Wenhong Zhang’s Posts on WeChat ↗
Abstract
Amidst the panic, fear, and uncertainty during the COVID-19 pandemic, Dr. Wenhong Zhang emerges as a go-to source for the Chinese public to seek information to protect themselves and find hope and order in their distress. Focusing on Dr. Zhang's 39 WeChat posts from January 2020 to March 2022, this case study reveals that he employs a constructed ethos and leverages WeChat as a powerful social media to craft the kairotic responses to the pandemic.
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Please Provide the Following Information: Enthymemes and the Logics of Individual Responsibility in the Patient Medical History Form ↗
Abstract
Despite the overwhelming evidence that health and risk are multifactorial, medical texts that interface with publics continue to circulate logics of individual responsibility of health. This article analyzes patient medical history forms across different times and spaces to track the logics of individual responsibility that operate in the form in various contexts. The analysis finds logics of individual responsibility are enthymized through genetic causation and personal choice and makes the case that texts, including mundane forms, perform patient education and construct patients' identifications with health, illness, and risk.
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Decolonizing mHealth Technology for User Empowerment and Persuasion in the Global South Healthcare Context: A Case Study ↗
Abstract
This article explores the extent to which Global North mHealth apps are designed for user empowerment and persuasion in the Global South healthcare context. Findings from a case study underscore the need for decolonizing digital technology to promote more inclusive and equitable access to the digital ecosystem. The article suggests that deploying rhetorically nuanced, justice-driven decolonial design approaches can help stamp out digital colonialism and build a just future by bridging the North-South divide.
December 2024
November 2024
October 2024
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A Stasis Network Methodology to Reckon with the Rhetorical Process of Data: How a Data Team Qualified Meaning and Practices ↗
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Prior scholarship argues that facts derived from data are not separate from their contexts and values. In this study of a data journalism team, I define and apply a sociotechnical network approach to stasis that maps their rhetorical actions with their quantitative work. The stasis network methodology identified how their process confronted competing definitions of metrics, which impacted their sense of what was significant and ethically possible, when developing the goals for their report.
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Abstract
The past two decades have experienced a paradigm shift from a narrow conception of usability to a broader process of user experience. We argue that durable connections to usability remain in TPC. In this perspectives piece, we highlight the paradigm shift and share traces of how the usability paradigm remains durable, primarily in the service course. We share savvy practices of instructors embracing the UX paradigm, even in the face of constraints.
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’F---- Shark Tank:’ Rethinking the Centrality of the Business Pitch in Microenterprise Entrepreneurship ↗
Abstract
ABSTRACTThis project investigates how the goals of microenterprise entrepreneurs affect their use of communication genres. Although slide-based business pitches are key for traditional entrepreneurs, microenterprise entrepreneurs have little interest in investment. Therefore, acquiring customers through short elevator pitches takes this central position. This article also explores the social justice dimensions of microenterprise acceleration, finding that such organizations can provide important services in combating inequality. This project uses writing, activity, and genre research as a theoretical framework, and the research site is a microenterprise accelerator in Tacoma, Washington called Spaceworks Tacoma, which supports both lower-income and Black owners of small businesses.KEYWORDS: Workplace studiesprofessional practice, social justiceethicsentrepreneurshipWriting, activity, and genre research (WAGR)microenterprises AcknowledgementsFirst, I would like to thank the entrepreneurs and the director of Spaceworks who very graciously gave me their time to talk about their organizations. I would also like to thank my dissertation committee, Richard Johnson-Sheehan, Jennifer Bay, Bradley Dilger, and Clay Spinuzzi who provided guidance on both the research process and the writing and revising of the manuscript. And finally, I would like to thank Rebecca Walton and this article's anonymous reviewers, who helped me to strengthen and sharpen the article.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis project was not supported by any funding.Notes on contributorsMason T. PellegriniMason Pellegrini is an assistant professor in technical communication and rhetoric at Texas Tech University. His main research areas are entrepreneurial communication, workplace writing, academic publishing, and qualitative research methods. In 2022, Mason received a Fulbright Open Research Grant to Chile, which he used to study entrepreneurship communication at the famous Chilean business accelerator Start-Up Chile.
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“I Feel Like I’m in a Box”: Contrasting Virtual Reality “Imaginaries” in the Context of Academic Innovation Labs ↗
Abstract
ABSTRACTAs immersive technology grows in popularity, universities are developing academic innovation labs (AIL) that often introduce students to virtual reality (VR) and other emerging cross reality applications. Although these labs help educate students on emerging technology, a more critical eye is needed to examine user experience (UX). This article reports on a qualitative, multimethod study that employed a talk-aloud UX protocol to gather data on VR users' experience at the University of Connecticut's OPIM Research Lab. To fully define and contrast this data, we juxtapose these individual narratives with rhetorical analysis of marketing discourse, as presented by VR platform HTC Vive, Google's VR application Tilt Brush, and the Research Lab's promotional material. Based on our findings, we assert that sociotechnical imaginaries as constructed by promotional material often reduce the complexities of immersion in user experience. Such marketing rhetoric creates "top-down" imaginaries that contrast with "bottom-up" imaginaries generated in user experience, reinforcing the complex and fluid definitions of immersion. The resulting study has practical implications for stakeholders across higher education, especially in the context of innovation labs, as well as for technical and professional communication educators and practitioners.KEYWORDS: Immersive technologyinnovation labsvirtual realityimmersionuser experienceemerging technologyfuture imaginariessociotechnical imaginaries Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsBrent LuciaBrent Lucia is an Assistant Professor In-Residence at the University of Connecticut School of Business. He has a PhD in Composition and Applied Linguistics from Indiana University of Pennsylvania. His current research explores the rhetorics of technology and its relationship to the production of space. His recent scholarship can be found in Rhetoric Review, Business and Professional Communication Quarterly, and Enculturation.Matthew A. VetterMatthew A. Vetter is an Associate Professor of English and affiliate faculty in the Composition and Applied Linguistics PhD program at Indiana University of Pennsylvania. His research, which asks questions related to technology, rhetoric, and writing, has been published widely in venues such as Social Media and Society, Rhetoric Review, Studies in Higher Education, and Computers and Composition. His co-authored book, Wikipedia and the Representation of Reality, was published by Routledge in 2021.David A. SolbergDavid A. Solberg is a teaching assistant at the Holy Family Institute in Pittsburgh, Pennsylvania. He received his MA degree in TESOL (Teaching English to Speakers of Other Languages) from Indiana University of Pennsylvania. His master's thesis was entitled The Use of Parallelism in Poetry Writing for the Acquisition of English Grammar (available from ProQuest).
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Abstract
ABSTRACTThis study examines technological research in higher education as a social justice issue. Focusing on technologies developed for war, surveillance, and policing at Carnegie Mellon University (CMU), we compare institutional and activist discourses about these projects, uncovering significant differences in accommodation strategies and values-based arguments. We conclude that locally situated controversies such as this one might value not only for social justice research, but also in providing pedagogical and theoretical scaffolding toward real local change.KEYWORDS: Social justice / ethicsscience communication / environmental communicationdigital technologies / emerging technologiestextual analysis / linguistic analysis AcknowledgmentsThe authors would like to thank Alex Helberg and Laxman Singanamala, who each provided helpful feedback on drafts of this work. They are also grateful to the two anonymous reviewers and to editors Rebecca Walton and Tracy Bridgeford for their useful comments and suggestions. In addition, they wish to thank their former colleagues and comrades at Carnegie Mellon University, who inspired many aspects of this project: particularly the members of CMU Against ICE who authored the Dis-Orientation Guide. Finally, they give special thanks to Alaina Foust and Gunjan, Manish, Siddhant, and Daksh Bhardwaj for their advice and support.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsCalvin PollakCalvin Pollak is a postdoctoral teaching fellow in Technical Communication & Rhetoric at Utah State University, where he teaches courses on research methods and professional editing. His scholarly interests include institutional rhetoric, language accessibility, and social justice. He is also co-founder, co-producer, and co-host of re:verb, a podcast about language in action.Sanvi BhardwajSanvi Bhardwaj is a junior at Cornell University studying Health Care Policy and Inequality Studies. Her scholarly interests include social justice, health disparities among marginalized groups, and community-based healthcare interventions. She is also involved in local activism as a member of Cornell Progressives.
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“A Proficiency in What We Call Rhetoric”: A Role for Community-Engaged Technical Communicators in Interpretive Planning Processes ↗
Abstract
Non-formal learning institutions use interpretive plans to create effective interpretation (mission-based communications) for their visitors. This article argues that interpretive planning offers professional and technical communicators great potential for engaging with communities. Following an introduction to the field of interpretation and interpretive planning, I explain how interpretive plans are a type of metagenre. I then provide technical communicators with specific examples of how technical communicators’ expertise is relevant to interpretation.
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Abstract
ABSTRACTWe asked 15 editors about their perceptions of five sentences using singular they in different contexts and about the style guides that inform their work. Editors appreciated the inclusivity of indefinite and definite singular they and recognized APA for its leading-edge stance. Our findings indicate the need for editors to develop a heuristic for determining when to deviate from style guide advice and to develop their own system for mitigating ambiguity in relation to they.KEYWORDS: Editingsocial justice / ethics Disclosure statementNo potential conflict of interest was reported by the authors.Notes1. We explained to editors that, in each sentence, the capitalized pronoun referred to the capitalized noun phrase.2. When we refer to a "comprehensive style guide," we mean a manual that provides standards for writing, editing, and publishing texts. A comprehensive style guide may be written by a publisher or discourse community but adopted widely. For example, University of Chicago Press's Chicago Manual of Style is used by other publishers and the Publication Manual of the American Psychological Association is used in disciplines outside of psychology.Companies may create their own style guides for internal use. Such guides may or may not be as detailed or complete as comprehensive style guides and may, in fact, be based on or direct users to a comprehensive style guide for any gaps in content. For example, ACES: The Society for Editing "Style Guide and Proofreading Checklist" (Filippini, Citation2021) is for ACES communications and based on the AP Stylebook.Some editors in this study referred to style sheets. A copyeditor creates and uses a style sheet to note a running list of grammar and usage that are specific to a manuscript and which may be different from house style or a comprehensive style guide (CMOS, Section 2.55).Despite attempting to define these terms, we recognize there are overlaps among the categories and across fields. For example, the Microsoft Writing Style Guide began as an in-house style guide and is now used by other software companies. Further, there exist other contexts of the terms "style guide" and "style sheet," such as brand style guides, programming style guides, and web design style sheets.3. Of the remaining two editors, one said that they would revise the sentence to avoid using singular they, and the other said that they would use the name Pat again instead of a pronoun.4. Only three editors (4%) said they would edit the sentence.5. The two remaining editors differed in their responses. One said that they would avoid using singular they by revising the sentence; the other said that they would change the pronoun to her.6. Ten editors said that they would edit this sentence.7. As of August 16, 2022, AP Stylebook Online advice under "accent marks" reads: "Use accent marks or other diacritical marks with names of people who request them or are widely known to use them, or if quoting directly in a language that uses them: An officer spotted him and asked a question: "Cómo estás?" How are you? Otherwise, do not use these marks in English-language stories. Note: Many AP customers' computer systems ingest via the ANPA standard and will not receive diacritical marks published by the AP."Additional informationNotes on contributorsJo MackiewiczJo Mackiewicz is a professor of rhetoric and professional communication at Iowa State University. She studies the communication of pedagogical and workplace interactions. Her book, Welding Technical Communication: Teaching and Learning Embodied Knowledge was published by SUNY Press in 2022.Shaya KrautShaya Kraut is a PhD student in the Rhetoric and Professional Communication program at Iowa State University, where she teaches first-year writing. She has also worked as an ESL teacher, a writing center tutor, and a teacher/tutor for adult basic education. Her research interests include composition pedagogy and critical literacy.Allison DurazziAllison Durazzi is a communication professional with experience in industry settings including law, the arts, and freelance editing. She is a Ph.D. student in Rhetoric and Professional Communication at Iowa State University where she researches and teaches technical editing and teaches business, technical, and speech communication courses.
September 2024
July 2024
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Abstract
This article focuses on a professional space that technical and professional communication with which students might not be familiar: a factory. In unionized factory workplaces, particularly, the interactions between the factory floor workers (the unionized group) and the salaried professionals can be complicated, making effective communication difficult. From the perspective of one factory floor worker, we examine some of these complications and difficulties as a way to provide insight into such workspaces.
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Using data from 88 students, 20 advisers, and 24 hirers, this article examines the rhetorical persona of the "Professional" in résumés and cover letters. Participants often explained professionalism by its inverse: items, formats, and language that are labeled "unprofessional." Their discussions suggest that professionalism can be a problematic requirement for applicants with work history or formats associated with feminized sexuality, or for applicants whose names trigger biases about White English Vernacular.
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Abstract
This special issue questions current notions and practices of "professionalism" in TPC. Professionalism – whether an identity, a status, or a set of behaviors or conventions – continues to be constructed in white supremacist, ableist, heteronormative, and classist frameworks. The authors in this issue work to reimagine what professionalism means in our classrooms, workplaces, and communities by critiquing the professional practices that uphold oppressive and exploitative structures, inspiring just action and new futures.
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Black Professional Ethos: Exploring Black Mentorship Through Narrative Ethnography in Technical Communication ↗
Abstract
Black mentorship is key to the professional development of Black scholars in technical and professional communication (TPC) and writing studies. Blending narrative ethnography and grounded theory, this article extends existing investigations into mentorship among Black professionals, by exploring how mentorship and rhetorical kinship among Black TPC and writing professors enrich their professional development. With implications for both academia and industry, this article highlights how Black TPC scholars develop, negotiate, and sustain Black professional ethos.
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(Dis)ability Deconditioning: Challenging Ableist Articulations of Professionalism in University Career Centers ↗
Abstract
When drawing from dominant norms, university career centers can promote ideas of professionalism that systematically train marginalized identities to suppress embodied knowledge. I analyze five career center websites using thematic coding to identify how career centers can circulate ableist notions of professionalism on their public-facing websites. I then offer a theory of (dis)ability deconditioning to encourage collaborative interventions between technical and professional communicators and career center professionals to challenge ableist norms and center embodied intersectionality.
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(Re)situating Professionalism: Using Course Documents As Tactical Tools in the Professional Writing Classroom ↗
Abstract
Through an auto-ethnographic critical reflection methodology, this article describes our attempts to use course documents as tactical tools of resistance within undergraduate professional writing courses. Using introspection to examine how our positionalities and values shape the choices we make when constructing course documents, we advocate for scholars and practitioners of rhetoric and technical communication to engage in a sustained practice of critical reflection as part of developing inclusive and equitable pedagogy and classroom coalition building.
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Thinking with Keywords: Investigating the Role and Nature of Professionalism Keywords in TPC Enculturation ↗
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This article examines the role of TPC professionalism keywords on early career scholars' disciplinary enculturation. The article reports on a collaboration between the article's authors that explored how the deployment of professionalism keywords in teaching and research created conditions for defining what it might mean to work as a TPC professional. The article offers insights into the challenges keywords pose to forwarding non-normative understandings of professionalism that enable broader inclusion and visibility for TPC stakeholders.
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Abstract
In this Methodologies and Approaches piece, I introduce the concept of professional critical consciousness (PCC). PCC combines professional consciousness and critical consciousness to form a workplace praxis centered on social justice. I describe PCC using work and classroom experiences and provide instructors with assignment ideas to promote PCC. By learning how to increase one's power and legitimacy in the workplace, technical communicators can use PCC in ways that are more intentional and socially just.
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<i>Mas Marunong Kang Mag-English</i> (You’re Better at English-Ing): Professional Ventriloquy and the Ideologies of “Professionalism” ↗
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This article unpacks the ideologies of "professionalism" by examining how international and multilingual identities are negotiated through the enactment of workplace genres. Relying on autoethnographic narrative vignettes that highlight the affective labor inherent in such identity negotiation, this article moves beyond traditional workplace contexts to explore familial sites of intergenerational knowledge construction. The author argues that "professionalism" for multilingual communicators is bound by native-speaker paradigms and colonial language ideologies that complicate how expertise is voiced.
April 2024
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Abstract
Government leaders have called for messaging and prevention programs that target cannabis, which, in recent years, has been viewed more favorably in the public eye. In these efforts, technical communication scholars can make meaningful contributions, and as a start, this article presents a scoping review of three key areas in cannabis risk communication: physician/patient interactions, social media, and cannabis-related businesses.
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This article explores how doctoral writers in interdisciplinary life sciences programs navigate genre-ing activities across multiple disciplines. In interdisciplinary environments, approaches to doing and teaching writing may benefit from a reimagining, particularly as findings suggest that writing at interdisciplinary boundaries is unsuited to apprenticeship models of pedagogy. I argue that meta-genre is a productive way of engaging with the destabilization of existing knowledge in technical communication in interdisciplinary spaces and of fostering interdisciplinary writing knowledge.
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The CCCC Outstanding Dissertation Award in Technical Communication, 2004–2022: Doctoral Research Topics, Methods, and Implications for the Field ↗
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This study extends the retrospective analysis of entries for the CCCC Outstanding Dissertation Award in Technical Communication (1999–2003) by Stuart Selber in 2004, focusing on the subsequent two decades (2004 to 2022), to identify the topical research areas and methodologies in technical and professional communication (TPC) via the winning entries of the award. Through descriptive content analysis of 29 dissertations and corresponding summary statistics, this study reports on TPC disciplinary emphases and growth based on the sponsoring institutions on these dissertations, featured topics and their research methods or methodologies, and projected implications for the field. Accordingly, this study reveals the state of TPC graduate research through the lens of the imminent award and what it means for doctoral researchers, their advisors, and programs.
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Abstract
Joining the growing scholarly conversation on food rhetorics and technical and professional communication (TPC), this rhetorical analysis addresses two themes that arise in a Jell-O booklet (circa 1913): 1) constructing white femininity through women’s frustration and technical failure related to cooking and 2) asserting the Black mammy stereotype as a mechanism of maintaining white supremacy. Such analysis illustrates how food-related artifacts construct ideologies as they simultaneously offer technical instruction.