This is an accepted article with a DOI pre-assigned that is not yet published.The current definition of post-truth creates an adversarial relationship with rhetorical theory, relying on a positivist stance toward epistemology. Additionally, the most public-facing scholarship concerning post-truth tends to view knowledge in rather concrete ways, failing to account for the nuance of differing types of knowledge and rhetorical situations. As a result, most of the pragmatic approaches to dealing with disingenuous post-truth rhetorical tactics are predicated on positivism (e.g., fact-checking) and post-truth gets either downplayed or only treated theoretically in rhetorical scholarship. This article redefines post-truth in a manner more amendable to rhetorical theory and presents a heuristic predicated on stasis theory as a method for evaluating the epistemic certainty of rhetorical claims. The heuristic is then used to analyze an exchange from an episode of the podcast Armchair Expert to demonstrate how rhetorical discourse can become unproductive and adversarial when interlocutors claim an inappropriate amount of epistemic certainty, in particular by treating value-based claims as facts. Discussions of the post-truth dilemma need to extend beyond the confines of the current definition to include all discursive practices that ascribe the wrong amount of epistemic certainty to particular claims, not just practices that challenge established knowledge and facts.

ABSTRACT For Richard McKeon (1975), the relationships between Greek dialectics and dialogue and rhetoric involve the “fruitful interplay of controversy and agreement,” and he judges this interplay to be the contribution that Greek dialectic makes to Western history and thought. Thus, he promises to enrich ongoing challenges of diversity, involving his own ideas on pluralism. This article reflects on and furthers that thinking, connecting early Greek insights on the concepts here identified with the post-McKeon debate on deep disagreement in argumentation.

ABSTRACT On closely reading the Aristotelian-Ciceronian-Kantian-inflected essay “The Uses of Rhetoric in a Technological Age: Architectonic Productive Arts,” Richard McKeon’s 1970 Wingspread Conference address presciently sketches a new rhetoric that is no longer about the approval of an already formed opinion, the steering of public beliefs, or political influence, but rather about dealing with new problems. Showing the “art of discovery, invention and creativity” in action, his inimitable combination of ethos (trust), pathos (emotion), and logos (structure) opens the way to the perception of new facts and previously unnoticed structures and processes, particularly when read in conjunction with the vicissitudes of the relation between words and numbers, the verbal and the numeral across a historically changing trajectory that culminated in the constituted and constitutive force of all pervasive AI digitality. Considering its “inhuman” expansion, the article’s focus on the logos of techne opens a path toward a historical assessment of humankind’s digitally framed existence.

Indian technology start-ups have flourished in the past decade in sectors such as ride-hailing, hotel-booking, and at-home personal services, which have been supported by national programs and Silicon Valley ideas of market disruption. Drawing on Miller’s foundational work on “technological consciousness,” this article demonstrates how start-up origin stories construct an ethos that is aligned with nationalist and casteist privilege, which are the closed system's principal values. Expanding northern hemispheric exclusionism, the article contributes to the interdisciplinary study of entrepreneurial, professional, and technical communication with a critical view of how globalized discourses legitimize individual entrepreneurship by strengthening and obscuring the ideological tension between casteism and meritocracy.

This experimental study aimed to investigate the relationship between text structure (TS) in argumentations written by Hebrew-speaking primary school children and their reading comprehension (RC) performance. A total of 293 students from second to fifth grade wrote an argumentative text and completed two RC tasks. These tasks consisted of a passage followed by multiple-choice questions targeting different levels of reading comprehension: literal, inferential, evaluative, and gap-filling questions. The students’ scores on the RC tasks were calculated, and their arguments were classified into different levels of complexity based on various structural components. Significant associations were found between text structure and grade level, with the most complex texts produced by students in the highest grade. However, there were fluctuations in the elaboration of text components across different grade levels. Correlations between reading comprehension and text structure were found to be weak and dependent on grade level. Children who scored higher on inferential reading comprehension questions tended to produce texts that were better structured and provided lengthier support for the writer’s claims.

Argumentation, one of the foundational pillars of writing instruction in K–12 schools, is consistently framed in literacy policy, curriculum, and assessment as a crucial skill youth need to participate in democratic deliberation. Yet the normative emphases in argument discourse on individual subjectivity, binary analysis, and competitive social scarcity stifle the development of the solidarity and relationality needed to counter rancorous political discord and to build equitable civic futures. In this conceptual essay, the authors offer a reimagined paradigm and practice of argument that fosters empathetic thinking and mutuality, moving away from the conceptualization of argument as solitary edifice and toward a vision of argument as collective architecture. Drawing upon lessons from global communicative traditions and recent turns in literacy scholarship toward participatory design, multimodality, and critical speculation, the authors provide five guiding principles for the Argument Writing as Architecture (AWA) framework, share vignettes from classroom and community learning spaces to illustrate its utility, and propose strategies for its implementation in K–12 classrooms.

This article analyzes the speeches of two U.S. politicians—President Donald Trump and President Joe Biden—to present how they make their arguments about climate change using various frames. While frames are rhetorical acts, they are also a form of persuasion. In particular, the author demonstrates how Trump foregrounded negative frames with fear-inducing elements. He presented job losses and economic harm as consequences of joining the Paris Climate Accord, putting him on the defensive. In contrast, Biden utilized positive frames to strengthen his arguments and aligned more closely with the environmental justice framework. Inspired by the rhetoric of the framing strategies employed by these two speakers, the study suggests that technical communicators should focus on using language that constructs new frames to enhance the success of their argumentations.

ABSTRACTInspired by challenges we faced in an undergraduate community-literacy cohort, we theorize “epideictic listening” as an important concept for articulating the range of listening strategies necessary both for our work in local public schools and for sustaining the cohort’s internal cohesion. Through critical reflection, we (faculty and student coauthors) offer a definition of “epideictic listening” that draws from, but also distinguishes itself from, other theoretical frameworks, such as rhetorical listening and community listening. We situate epideictic listening within the larger rhetorical tradition of epideixis. We end with a concrete application for epideictic listening—the debrief—and gesture toward the larger significance for epideictic listening in community settings.KEYWORDS: Debriefepideictic listeningepideixisethosrhetorical listening Disclosure StatementNo potential conflict of interest was reported by the author(s).

Amidst the panic, fear, and uncertainty during the COVID-19 pandemic, Dr. Wenhong Zhang emerges as a go-to source for the Chinese public to seek information to protect themselves and find hope and order in their distress. Focusing on Dr. Zhang's 39 WeChat posts from January 2020 to March 2022, this case study reveals that he employs a constructed ethos and leverages WeChat as a powerful social media to craft the kairotic responses to the pandemic.

This article examines issues of authenticity involved in using generative AI to compose technical and professional communication (TPC) documents. Authenticity is defined through an Aristotelian understanding of ethos, which includes goodwill ( eunoia), practical wisdom ( phronesis), virtuousness ( arete), and Fromm's concepts of true self and pseudo self. The authors conducted an initial analysis of AI affordances that align with TPC concerns—genre, plain language, and grammatical/mechanical correctness. The preliminary results show that these affordances may be limited by issues of inauthenticity. The authors suggest that in order to address AI's limitations, writers should adopt a rhetoric of authenticity via real-world engagement, human centeredness, and personal style.

This article uses the example of nootropics—a flexible term that capitalizes on the flexibility of the brain—as a category to describe how seemingly oppositional tropes, or turns, can occupy the same rhetorical topos, or space, and produce distinct ethos, political identity, and commitment within that space. It considers two dialectical, gendered tropes in nootropic discourse. The tropes are a falsely binary and highly problematic set of subjectivities, a Gothic masculine and an ostensible Gothic feminine. These two tropes exemplify how rhetorics of wellness produce identities whose turnings towards a politics does not map cleanly onto electoral politics or even identity politics in the US and Canada.

For most of the past two centuries, the scientific study of fungi was little more than a small, inconspicuous subfield of plant biology. Today, that is rapidly changing, as mycologists and their objects of study (fungi) are increasingly attracting young scientists and occupying the public sphere in both medicinal and environmental contexts. At the root of mycology’s popular ascendance is Paul Stamets, a self-trained mycologist, author, entrepreneur, and frequent public spokesperson. This essay offers a rhetorical analysis of Stamets’s most influential public appearance—a 2008 TED talk entitled “6 ways mushrooms can save the world”. In particular, I draw on theoretical frameworks in rhetoric and studies of expertise and experience (SEE) to explain how an amateur scientist holding no credentials beyond a bachelor's degree developed an authoritative voice as a thought leader in his field.

ABSTRACT Argumentation theory tends to treat the distinction between intentional and unintentional fallacies—sophisms and paralogisms—as unimportant for the evaluation of argumentation. The article author believes this is so because argumentation theory tends to be focused on the epistemic functions of argumentation and fallacious arguments pose the same threat to the production of epistemic goods whether they are intentional or not, so the distinction is not needed for the epistemic evaluation of argumentation. This article argues that argumentation has a special connection to respect for autonomy, one that enables it to also produce distinctly moral goods. Sophisms, but not paralogisms, spoil these goods. Worse—sophisms produce potentially continuing moral harms, while paralogisms do not. Therefore, the paralogism/sophism distinction should be reintegrated into argumentation theory’s evaluative toolbox.

ABSTRACT Autonomy is foundational to ethics, political philosophy, philosophy of mind, and it has been closely associated with argumentation. What is curious about autonomy is that it has traditionally been explained in terms of reasoning and argument: autonomy involves reasoning because, standardly, someone who’s autonomous is one who thinks things through, who has reasons for their actions. Autonomy regards argument because to respect the autonomy of someone who thinks things through, one must offer them reasons, that is, argue with them. One common thought is that provided one’s arguments meet certain criteria (e.g., they’re not sophistries or clever manipulations), then argument respects autonomy. But is this really so? No. Properly understood, argument is a kind of paternalism, for to argue with someone means to enter into and manage their stream of reasons, the very things that account for their autonomy.

ABSTRACT This introductory article discusses the state of the art in contemporary argumentation theory regarding the relationship between autonomy and argumentation. It introduces the contributions to the special section and discusses their relationship to each other and to the broader debate.

American Kairos: Washington National Cathedral and the New Civil Religion by Richard Benjamin Crosby speaks to multiple areas within rhetorical studies, particularly for researchers interested in U.S. religion and politics, spatial rhetorics, presidential rhetoric, and kairos as a multilayered concept.Crosby is Professor of English at Brigham Young University and has published extensively on race, politics, and religion. American Kairos fits well within his previous work analyzing Mormon, presidential, priestly, prophetic, and civil religious discourse. As he mentions in the preface, some of the archival research for this book took place during his doctoral studies at the University of Washington.Rather than a straightforward rhetorical history or close reading of the cathedral, American Kairos analyzes several rhetorical dimensions of the building's relationship to civil religion in the United States. The book's attention is thus split between two theses. As Crosby states early on, “The main argument of this book is that American Civil Religion, the implicit system of values, ideals, rituals, traditions, and symbols that lend shape and meaning to our citizenship, has never been properly imagined, and that, as a consequence, the nation's past is haunted by ghosts that presently grow louder and more violent” (xii). This set of claims sits alongside what this reader takes to be the overarching rhetorical claim of the book, which appears in the introductory chapter: “The Cathedral Church of Saint Peter and Saint Paul—also variously named the Cathedral at Washington, Washington Cathedral, Washington National Cathedral, or the National Cathedral—is one the of the great, unknown rhetorical triumphs in the history of American religion. Without government mandate or public vote, it has claimed its role as America's de facto house of worship” (6). The two lines of argument surface in each chapter in some form, although they do not fully overlap.American Kairos is structured in an unorthodox manner. It is comprised of eight chapters, not including the introduction and conclusion, and split into two main sections. The first section explores the history and idea of the cathedral as it was conceptualized by prominent figures in its development, including Pierre L'Enfant, Henry Yates Satterlee, Francis B. Syre, and Mariann Edgar Budde. The second section examines the cathedral's “public space,” that is, its most well-known speeches and symbolic artifacts. This section begins with a close reading analysis of the cathedral's symbolism and spatial rhetorics by drawing on the theologically driven architectural vision of Philip Hubert Frohman, who served as the cathedral's principal architect from 1921 to 1972. It then moves into three chapters dedicated to major speeches delivered at the cathedral. The first analyzes Martin Luther King Jr.’s final Sunday sermon, “Remaining Awake through a Great Revolution,” given five days before his assassination in Memphis, Tennessee. The next contrasts the speeches of George H. W. Bush, who dedicated the cathedral in 1990, and George W. Bush, who offered pulpit remarks for the National Day of Prayer and Remembrance following the 9/11 terrorist attacks. Closing the trilogy is a chapter dedicated to the 2014 address of Cameron Partridge, an openly transgender Episcopal chaplain, and the 2018 interring of Matthew Shepard's remains within the cathedral, each highlighting the institution's role in promoting LGBTQ+ causes.Drawing liberally from the chapter on Dr. King, Crosby links various elements of the National Cathedral's rhetorical life to the concept of kairos. Building on James L. Kinneavy's theological work, Crosby defines kairos as “not just a moment; it is . . . an opening into what is truly real” (23). For Crosby, American kairos comprises “a sacred space wherein citizens could be moved by their experience of the country's heroes, deeds, and ideals, a space wherein citizenship becomes a holy practice” (23). One of the limitations of this book is that it does not offer precise definitions for these constituent terms—holy, religion, sacred, etc.—and thus does not fully articulate what separates “civil religion” from “religion” proper. By drawing on a wider and more critical literature on the intersection of faith, politics, religion, and society via the work of thinkers like Talal Asad, William Cavanaugh, David Bentley Hart, Kyle Harper, Stanley Hauerwas, Oliver O'Donovan, Richard Neuhaus, Charles Taylor, or Joseph Massad, the book's claims regarding kairos and the cathedral might have delineated those concepts more sharply. Regardless, Crosby robustly identifies fractures and inconsistencies within American civil religion and shows how those divisions manifested within the cathedral's rhetorical career, concluding the book with a call for the United States “to imagine itself at the helm of something unique . . . by throwing out all notions that we are a nation with a distinct religious or ethnic past. From there, we will find that we remain as rich as ever in the raw materials of civil-religious potential” (233).Along the way, the book makes several notable academic contributions. First, it provides a first-rate close reading of the National Cathedral itself. Chapter Five, which synthesizes scholarship on spatial rhetorics with Frohman's “fourth dimension” approach to ecclesial architecture that prioritizes “an experience in which the worshipper loses all sense of time and space and becomes co-present with God,” is a major contribution of the book (144). It offers a useful guide for scholars who seek to understand the sacred as it intersects the rhetoric of space and place. Second, the first section of the book offers a fascinating history of the National Cathedral as a rhetorical site, perhaps providing a roadmap for future scholarship that seeks to perform a similar diachronic rhetorical analysis of a specific monument, building, or public space. Third, Crosby's meditations on kairos, particularly in the preface and introduction, offer an insightful and interdisciplinary take on an oft invoked and potentially ambiguous rhetorical concept. Additionally, the book does a good job of situating its criticism of the chosen rhetorical artifacts within their articulatory and civil religious contexts by referencing the cathedral archives and other primary sources. American Kairos is, if nothing else, a work of patient and extensive research that models the best practices of public address scholarship.That said, the book has several areas where it could be stronger. First, the overall structure confused this reader. Perhaps because of its patient composition, the chapter sequencing can jump across historical eras and arguments, making important throughlines between chapters difficult to identify beyond general themes. While beginning with L'Enfant's dream of a national church makes sense chronologically, the result is that the book begins with a detailed, contested history of a rhetorical institution across multiple chapters without fully establishing from the start the rhetorical dimensions of that institution. One of the casualties of this organizational design is that a sustained rhetorical analysis of the National Cathedral's relationship to other spaces in the District of Columbia as they exist today is not provided. This absence seems all the more striking given Chapter Three's focus on anti-Catholic attitudes among nineteenth century Protestants. This chapter could have been expanded by discussing the proximity of the National Cathedral to a major center of Catholic life in the United States—Maryland and northeast Washington D.C.—epitomized by the Catholic University of America (established 1887), which boasts its own cathedral on a rival hill a mere five miles away (The National Shrine of the Immaculate Conception, consecrated in 1920). That this information is left out seems like a missed opportunity.Second, the wide-ranging organizational structure leads to an attenuated sense of context at times across the book. For example, Chapter Four's discussion of Mariann Edgar Budde, the cathedral bishop since 2011, references several controversies related to President Donald Trump along with McCarthyism, xenophobia, immigration, and standards of civic dignity over the span of three pages. Chapter Three does not reference any anti-Catholic invective from Protestant pulpits prior to the nineteenth century or any of the significant criticisms of liberalism, democracy, and the United States offered by the Vatican during this era. Chapter One describes L'Enfant's vision of a “Great Church for National Purposes” that would be “assigned to the special use of no particular Sect or denomination, but equally open to all” (48–49). Crosby returns to this description in later chapters, even asking, “Was L'Enfant's church supposed to be Christian?” (122). The book would have benefitted from a more thorough explanation of what a non-Christian church would look like and what would differentiate it from another kind of religious gathering. As these brief examples illustrate, while the book ably analyzes the rhetorical figures it selects, it sometimes struggles to capture key elements and the full complexity of the broader context, which may in part reflect the book's ambitious scope.Finally, a main contention of American Kairos is the polemic assertion that “we have never had a coherent civil religion” (230). Likening the National Cathedral's attempt to embody American civil religion to “a charioteer holding the reigns of wrangling horses” (143), Crosby laments the cathedral's serpentine history and mishmash of iconography as “brilliant but unsettling and perhaps nonsensical” (163). Crosby proposes a view of the National Cathedral as an embodiment of a new civil religion: I imagine his [L'Enfant's] church as a place of ritual and memorial, yes, but also a great center of civic education where students and citizens come to study, debate, and celebrate the rights, responsibilities, and implications of their citizenship, including the responsibility to atone for past sins. To this end, such a church might also host schools and libraries, symposia and debates, artists and scholars in residence, and of course great speeches and civil-religious sermons (229).To this reader, this description sounds a lot like a university—an educational institution with many departments that is focused much more on here than the hereafter—and less like a church, mosque, temple, or synagogue. An alternative reading of the “incoherence” of American civil religion as embodied within the life of the Washington National Cathedral might find that its contradictions reflect democracy, in all its messiness, itself. In that sense, it would be difficult to find a building that more perfectly encapsulates the full range of the American experiment than the National Cathedral in northwest Washington D.C.In conclusion, American Kairos: Washington National Cathedral and the New Civil Religion is an insightful book that deserves to be on the shelf of any serious scholar of political rhetoric, civil religion, and religious discourse in the United States. It merits a readership that, like the cathedral itself, seeks to chart a path forward in divisive times.

Black mentorship is key to the professional development of Black scholars in technical and professional communication (TPC) and writing studies. Blending narrative ethnography and grounded theory, this article extends existing investigations into mentorship among Black professionals, by exploring how mentorship and rhetorical kinship among Black TPC and writing professors enrich their professional development. With implications for both academia and industry, this article highlights how Black TPC scholars develop, negotiate, and sustain Black professional ethos.

This case study offers examples of the use of artificial intelligence (AI) writing tools at a small nonprofit workplace dispute resolution center. It explores the limits and strengths of these AI tools, as well as the mediation field's concerns around using AI as a replacement for mediation work. Further, it explores the implications of AI tool use for the ethos of the writer and the AI tool itself as well as for the current pedagogy deliberations occurring in the technical writing field at large.

This essay analyzes the rhetorical framing tactics of a group of disability activists to understand how they use key words, topic shifts, and other framing maneuvers to amplify marginalized voices in public debates. Focusing on a town hall meeting and a legislator update meeting between activists and lawmakers, the author uses stasis theory to analyze how these maneuvers (1) create gateways for marginalized voices to enter the discussion and (2) anchor deliberations around topics of importance to the disabled community. This suggests a more complex role for framing in face-to-face deliberative contexts than studies of framing strategies in written texts have traditionally considered. I argue that a multidimensional view of framing uniting consideration of word choice with attention to interactive dynamics is necessary to appreciate how framing maneuvers can not only shape the content of debates but amplify the voices of people excluded by the tacit rules of democratic deliberation.

ABSTRACT Since at least the work of Plato, the Western philosophical tradition has observed an ambition to detect fixed truths in the swirling movements of discourse. Related to this is the tension at the heart of our understandings of “argument,” a tension between a set of fixed propositions abstracted from the dynamic of human exchanges, and those exchanges themselves, alive with the uncertainties of experience. This article explores this tension with a view to recovering a sense of “argument” that stays true to the ways in which it is lived in everyday situations.

ABSTRACT Despite Perelman and Olbrechts-Tyteca’s well-known influence on argumentation studies, it is striking that their theory of argumentation no longer stands out as a living project in the field. On the one hand, critics argue that their theory is inherently relativistic and therefore incapable of aiding argument evaluation. On the other hand, critics argue that, even as a descriptive theory, it fails to sufficiently justify its own systematic ambitions. This article addresses these dual concerns by returning to one of the most neglected yet most innovative aspects of Perelman and Olbrechts-Tyteca’s theory of argumentation—its rhetorical methodology. Reconstructing two key aspects of this methodology in phenomenological terms, the author discusses that the theory of argumentation found in The New Rhetoric is a philosophically neutral framework for describing the already norm-laden practice of argumentation.

English as a Second Language (ESL) students’ silent expression in writing is often perceived as “indirect” or “inarticulate” in the views of Western rhetoric and academia. However, the meaning of silence and its rhetorical practice can differ from culture to culture, and this difference forms a cultural ethos that is unique and significant to the writer. In response to Anne Gere’s aesthetic, ethical, and political dimensions of silence, I explore cultural ethos as another dimension to recognize ESL students’ silent rhetoric and to expand the theoretical and pedagogical landscape of rhetoric and composition.

Although a growing body of research recognizes the importance of viewing argumentation as a means of understanding rather than combating others, little is known about how teachers cultivate this practice in classroom conversations when teaching argumentation. This study examines how argument can be taught in classroom discourse with an empathizing stance and generates associated pedagogical constructs. Adopting a microethnographic approach to discourse analysis, this study examines the key instructional events in an argumentative writing unit in two high school English language arts classes. The analysis demonstrates that the empathizing stance is introduced in the relationship between arguers and their warrants and the differences existing between arguers. It also generates four pedagogical constructs related to the teaching of argument with the stance: (1) identifying the connection between arguers’ warrants and backgrounds; (2) transposing oneself into others’ backgrounds; (3) exploring interlocutors’ common and divergent grounds; and (4) situating argument in a broader context. It concludes with a discussion of the affordances of teaching argument with an empathizing stance.

Ethos is an inherent characteristic of persuasion in commonplace scenarios. The acceptance of everyday communicative practices compels belief and trust in language usage, often without question of simple statements. A more substantial understanding of the perceived ethical quality of language usage will afford a richer view of communicative acts, cultures, politics, and events. Three areas of language usage and appearance determine this ethical quality: communion, occasion, and occurrence. Combined, these areas suggest how the phenomena of language usage, particularly within epideictic rhetoric, is not inherently factual in-itself but projects the illusion that it is such.

Scholars have often noted that the Greek rhetorical term, kairos, relates etymologically to weaving. However, many accounts of this connection overlook the weaving technology used in ancient Greece, the warp-weighted loom. Examining this technology alongside archeological experiments, ancient depictions on vases, and references in ancient lexicons, we propose adopting a definition of kairos (in its weaving sense) as a “chained spacing cord” used to ensure balance and evenness. By focusing on kairos’ relationship to weaving, we shift its etymological resonances away from the idea of an opening to be penetrated, reemphasizing a concept of kairos grounded in embodiment, materiality, balance, and due measure. More broadly, attending to the materiality of praxis highlights rhetoric’s connection to other technai and offers an additional way to understand gendered histories of rhetoric.

ABSTRACT The sense of kairos is of time as having an event-like character. Fundamental here is a split between quantitative time and a qualitatively distinct moment. The decisive moment connects the kairological to crisis. By exploring the accounts of kairos in three contemporaries responding to the sense of crisis in 1920s Germany—Benjamin, Heidegger, and Tillich—this article shows the manner in action in the kairos can be understood as both responsive and non-opportunist. Themes such as the “tiger leap” (Benjamin), the “moment of vision” (Heidegger), and the “shuddering” of time (Tillich) are analyzed to demonstrate how these accounts taken in dialogue with one another give an understanding of kairos, as a displacement and disruption of time as chronos and not simply as an interruption in chronological time. Such a disruption of chronological time is a necessary condition for responsible action, giving a measure also for the present.

ABSTRACT This article describes the conceptualizations of the term kairos, generally taken to mean “the opportune moment,” by Isocrates. Though Isocrates was instrumental in developing kairos as a “quasi-technical” concept within the rhetorical art, his use of the word was highly nuanced and could be applied in one of three poles of meaning: (1) “circumstances”; (2) notions of the “appropriate”; and (3) “opportunity,” an orientation of elements within a particular moment that either supplies or shuts off a path toward a strategic outcome. Furthermore, over half of Isocrates’s eighty-five uses of the term and its variants have little to do with rhetorical theory per se but are simply incidental modifiers of matters under discussion. Accordingly, though kairos is an important term of art for Isocrates, only nuanced reading of the context can reveal his meaning for any given use of the word.

How does one describe a crucial moment, a moment that calls for action? What kinds of time are opened, disclosed, or foreclosed in such moments? This section explores a concept that has a long history in rhetoric and philosophy, but which is urgently called for now, in a time that many think of as critical, catastrophic, or even apocalyptic. Changes in the economy, climate, and the state of our democracies demand urgent attention, and while people disagree on the course to be taken, there is a sense that—this is it!—now is the time. The concept of kairos (from ancient Greek καιρός) comprises both a critical time and a perfect opportunity; it is the right moment to act, even though the word could also be interpreted in a more general sense as referring to the issue of right timing. Considered as “one of the most untranslatable of Greek words,” kairos is perhaps related to the verb kurō, “to meet” or “meet accidentally,” as when an arrow meets a target, suggesting that there is a spatial component in the temporal kairos.1 The spatial dimension shines through in the earliest uses of the term discussed in both SeungJung Kim’s article on ancient Greek visual arts and Robert Sullivan’s article on Isocrates (436–338 BCE). According to Sullivan’s survey, Isocrates most often employs the word to refer to a specific situation, occasion, state of affairs, or set of circumstances.How do you recognize, let alone seize, this kind of moment, though? The best-known depiction of this difficulty is a portrait of Kairos personified that dates back to Lysippos in the fourth century BCE, reconstructed visually in three dimensions in Kim’s essay. In Greek mythology Kairos is the god of golden opportunities, which (as we all know!) tend to pass by too quickly. The portrait shows a winged figure with a flowing forelock that ideally gives you something to hold on to. I like to imagine that if you manage to arrest this passing instant, time itself comes to an abrupt halt, which throws Kairos’s hair out in front of his face.Of course, people do not necessarily see it as positive when someone appears to have captured the moment. At the kairos symposium hosted by art historian Barbara Baert in Brussels in October 2018, W. J. T. Mitchell held up a picture of President Donald Trump’s sculpted forelock to illustrate that it all depends on the perspective. Turning the familiar Greek portrait into an image of the opportunist, Mitchell reminded all of us that had gathered to celebrate the legacy of kairos in iconographic, philosophical, theological, semantic, historical, and anthropological studies, of the ethical issues arising in such moments. The question of moral accountability is bound to come up, whether one takes kairos to refer to the act of seizing the moment, involving some form of decision, or to the moment itself, the kairos, which some might claim just seized upon them and carried them away.As Debra Hawhee and Erik Charles White before her have argued, kairos does not seem to be confined by the subjective reason operating in a “rhetorical situation,” but it depends on “the forces pushing on the encounter,” in addition to instinct and intuition, and possibly on habitual impulses springing from experience (Hawhee 2002, 24–25; White 1987; reconsidered by Brod 2021). Audiences may also have a significant role to play, as Kermit Campbell underscores in his discussion of the symbiosis of call and response in African American churches and his reflection on how Martin Luther King’s speech at the 1963 March on Washington replied to a call: “Tell them about the dream, Martin.”The moment of kairos may appear spontaneous and deliberate, both at the same time. The classical rhetoricians in fact insisted on the value of preparing for the unexpected, as we try to do in our current crisis management plans. In his essay, Sullivan documents the incredibly nuanced instructions Isocrates gave on how to exploit a prospective opening in all sorts of civic settings. From a rhetorical viewpoint, kairos can appear both as a strategic point of intervention and as an empowering outlook and toolbox.This is very far from how the word came to be used in the Greek versions of the Bible, where, as Phillip Sipiora has pointed out, kairos occurs hundreds of times describing the divine disruption and absolute command of worldly time (Sipiora 2002a, 3). According to the ecclesiastical saying discussed in Felix Ó Murchadha’s essay, there is “a season, and a time [kairos]” for everything here on this earth (cf. Smith 2002). And then, when Christ opens his mouth to speak as the anointed messiah, his first words are “The time [kairos] is fulfilled, and the kingdom of God is at hand” (Mark 1:15; Sipiora 2002b, 114).It is worth observing that when the classical-rhetorical concept was rediscovered in the Christian Renaissance, the pagan god of opportunity was restored to prominence (Baumlin 2002). In a widespread emblem by Andrea Alciato titled In occasionem, a powerful female goddess named Occasio is holding up a spear-like razor, saying, “I am the moment of seized opportunity that governs all” (Alciato 1531).Skills at recognizing such cutting instants were effective instruments of power for those who had received a classical education and who mastered the rules of decorum and every aspect of society and its institutions. Right timing and attunement to the occasion were important not only in politics, the theatre, and book publication, but even in matters of religious persuasion (Paul 2014; Lewis 2020; Johanson 2023; Skouen 2018, 2023). The moment of conversion coincides with the kairos, an obvious—but strangely unrecognized—case in point being the ecstasy of Saint Teresa, which even features an arrow; a classical image of kairos.2Since the beginning of the twentieth century, the concept has enjoyed a second renaissance. In the 1920s, classicists and philosophers in different European countries started probing the pre-Socratic and theological origins of kairos. The two Italian articles (cited in Kim’s article) by Augusto Rostagni and, respectively, Doro Levi are considered the most important philological studies. In the wake of World War I, several German thinkers were interrogating the idea of the critical moment, not least the theologian Paul Tillich and his circle of religious socialists styling themselves as the “Kairos-Kreis” (Weidner 2020). This crucial development, also involving Walter Benjamin and Martin Heidegger, is the topic of Ó Murchadha’s article. In the classical tradition kairos is contrasted with chronos, representing the common conception of historical and chronological time, although in times of crisis the urgent experience of both these senses of time “intensify each other” (Hawhee 2023, 58). According to Ó Murchadha, Benjamin, Heidegger, and Tillich engaged with kairos in different ways to critique—not just chronos, but historicism, presenting their own respective ideas of a messianic, destinial, and prophetic temporality.With regard to the Christian understandings of kairos, Heidegger appears to have taken an interest in this as early as 1917 when, as a student, he was reading Friedrich Schleiermacher’s writings on religion (Kisiel 1993, 492). According to Theodore Kisiel, Heidegger’s “Introduction to the Phenomenology of Religion” (1920–21) marks his “discovery of the kairological character of lived time,” connecting the parousia and the kairos, which Heidegger translates both here and elsewhere as der Augenblick (152, 185–86; McNeill 1999, 44–45, 124–25).Ó Murchadha shows how Heidegger, Benjamin, and Tillich worked to broaden the conceptual scope of kairos, responding to their own time of crisis and finding kairos to represent something other than krisis. In the process, kairos took on new existential and ontological meanings. As Daniel Weidner has argued, the way in which Tillich and others reconceptualized kairos in light of their modern, historical context also bespeaks the great flexibility of the concept itself. On the one hand, kairos requires one to adapt to shifting circumstances. On the other, the concept itself has readjusted to different contexts of understanding, at times connoting idealism, at other times realism, involving subjective and objective dimensions, and fulfilling spiritual and material needs (Weidner 2020, 86). As Kim points out in her article, the ancient Greek term was already very complex, involving both spatial and temporal dimensions, and having different implications in different domains, such as visual art and aesthetics, ethics, athletics, rhetoric, or medicine.Further proof of this extraordinary adaptability can be found in Antonio Negri’s essential chapter on kairos first published in Italian in 2000 and appearing in English in Time for Revolution (2003). Starting with “the classical image of the act of releasing the arrow,” Negri introduces kairos, “here in postmodernity,” as “an extremely singular force of production of temporality, the reverse of the very sad and naked Heideggerian figures of powerlessness” (2003, 142). To Negri, kairos is not just “the quality of the time of the instant, the moment of rupture and opening of temporality,” but it is also “a fundamental ontology of time” (142, 152). Indeed, it is our very power to experience, grasp, and express temporality, and through it, time is “broken and rendered creative” (152, 159). Expanding earlier notions of kairos, Negri describes how “being opens itself, attracted by the void at the limit of time” and deciding, as it were, “to fill that void” (152). For the Marxist philosopher, it is crucial to ask how “a revolutionary subjectivity” could potentially “form itself within a multitude of producers,” and the concept of kairos inspires hope that many singular kairoi might open up to each other in common acts of naming the void (144, 155).This understanding of kairos emphasizing its ontological aspects contrasts sharply with the current everyday uses of the word. Online, there are many competing companies and services by that name, such as business advisors and career coaches wanting to teach people how to become more proactive. Life in digitized societies offers an unprecedented stream of opportunities and kairos does seem the right word at the right time, even though Isocrates characterized the concept in much the same way about 2,500 years before the digital era began. Yet, the familiar legends of “opportunity” warrant criticism as they emerge from and are associated with a white, Western hegemony. In his essay, Campbell stakes out new directions in kairos theory by comparing earlier notions of kairic time to modes of Black discourse and soul power, and by claiming that Kairos might be the ideal mythical figure representing African American rhetoric.What kind of response does the right moment require? The cluster of essays presented here fills an obvious gap—or what rhetoricians of science such as Carolyn R. Miller (1992) would call “the kairos” demanding new research, for even though there has been an increasing amount of work done in the last decades, no comparable interdisciplinary set of essays yet exists. This special section seeks to reclaim the Greek word from its current limited, instrumental, everyday senses, providing new sources of reference on what kind of moment the kairos really is. The four essays also employ kairos as a conceptual tool for thinking about urgent points in time, which is the kind of time we live in now.

ABSTRACT Despite the common understanding of kairos as a temporal concept, it also harbors a spatial notion that holds particular significance in relation to Greek visual arts. The inquiry into its primary role in the formation of aesthetic beauty requires a phenomenological reading of the Lysippan personification of the concept, as it resonates with its counterparts in the fields of philosophy, rhetoric, and medicine. Using Andrew Stewart’s suggestion as a starting point—that the Lysippan Kairos may serve as the artist’s manifesto, consciously constructed in response to the earlier Polykleitan Canon—the evidence for kairos as the sire of beauty is shown to reside not only in its principal role in characterizing the perfect proportion and harmony, but also in its relationship to somatic intuition and sensory understanding, implicating the viewer as a key participant in the process.

ABSTRACT Although Kairos in Greek mythology is often depicted as the winged son of Zeus who grants to those who lay hold of his single lock of hair their once-in-a-lifetime opportunity, in traditional African American culture, particularly when it comes to speech, Kairos is essentially family. Given how much African American speakers depend on seizing the moment to invoke spiritual connections, emit laughter, and profess the truth, Kairos, or what we might call CPT (“Colored People’s Time”), can be summoned almost at will. One of the African American discourses this article will use to illustrate this point is Call and Response, a verbal exchange in which speakers and listeners attune to one another and to the timeliness of an event. Martin Luther King Jr.’s “I Have a Dream” speech was such an event, but it wouldn’t have been so were it not for the timely responding of his favorite gospel singer, Mahalia Jackson.

David Landes, Duke University 11 November 2023 Abstract In light of cross-disciplinary interest in rethinking the conceptions of attention and attention economy, this paper conducts an archeology of Kenneth Burke’s concepts in order to construct a theory of attention implicit in his work. First, I overview key parts of rhetorical studies calling for rethinking the idea of attention. Then, I read Burke’s concepts for their implicit attentional aspects and implications. These findings are collected, listed into a glossary, and extrapolated into an account of Burkean attention, which I call “symbol-formed attention” to complement the reigning empirical theories of attention problematically borrowed from the sciences. I conclude by suggesting how Burke provides a rhetorical idea of “attention” as a terministic screen adaptively reconfigurable to situation and strategy. What would it mean to conceive “attention” rhetorically? Terms considered “psychological” have been reinterpreted to recover their elided rhetorical processes: Oakley’s rhetorical conception of cognition (Oakley) , Goffman’s rhetorically performed self (Goffman) , Gross’s rhetorical publicness of emotion (Gross) , Billig’s rhetorical argumentation that constitutes psychology (Billig) , and rhetorical studies’ formulation of public memory (Phillips et al.; Dickinson et al.) . Such projects “rhetoricize” the psychological by explicating implicit rhetoricalities and by reframing concepts of mechanistic motion into socialized action. In their rhetorical interpretation, these terms—cognition, self, emotion, social psychology, and memory—are terministic screens attuned to discursive purposes. Rhetoricizing scientized terms is one of dramatism’s imperatives. Dramatism provisions our vigilance to round out reductive terms, animate action in motion, and de-mechanize accounts of human motive in the face of homo symbolicus’ catastrophic inclinations. The salience of “attention” as a crisis term and as an inherency…

This article describes a graduate seminar on Content Strategy taught in the Fall of 2020 during the height of the COVID pandemic. Students worked totally online with a real client to develop a content strategy plan. This class was noteworthy because, unlike most classes that end up designing a logo, identity package, and look-n-feel approach to content strategy, this course ended up focusing on the much-overlooked emphasis on governance in an already well-established content strategy plan. Students conducted a persona research study (using Redish's approach) and built a UX journey map (using Kalbach's approach). They conducted a content audit (using Halverson's approach) and then used the data to determine what problems in content development really needed to be solved. These analyses showed that the client's principal needs actually dealt with governance issues rather than logos, branding, and content, so students researched and recommended suitable governance systems (primarily following Welchman's approach). Finally, they produced templates, sample content, and a content development plan for PCLS based on the new governance model provided.

This article presents a multimodal genre analysis of crowdfunding proposals, an emerging web-based genre for raising funds from internet crowds for a project or venture. Based on an analysis of nine most-funded Kickstarter crowdfunding proposals, the authors describe the generic move structure using a semiotic approach and examine the role of visual images in constructing meaning within and across moves. The analysis shows that visual images facilitate potential backers’ sense-making in basically two dimensions: rhetorically, functioning to persuade by establishing ethos, logos, and pathos, and compositionally, helping achieve cohesion within and between moves and facilitate move mixing, embedding, and positioning. This study also attests a case-based approach to examining multiple influences on genre emergence.

Guided by argumentation schema theory, we conducted five psychological studies in the United States and China on arguments about vaccination. Study 1 replicated research about arguments on several topics, finding that agreement judgments are weighted toward claims, whereas quality judgments are weighted toward reasons. However, consistent with recent research, when this paradigm was extended to arguments about vaccination (Study 2), claims received more weight than reasons in judgments about agreement and quality. Studies 3 and 4 were conducted in the United States and China on how people process counterarguments against anti-vaccination assertions. Rebuttals did not influence agreement but played a role in argument quality judgments. Both political position (in the United States) and medical education (in China) predicted differences in argument evaluation. Bad reasons lowered agreement (Study 5), especially among participants studying health care. Political polarization apparently heightens the impact of claim side in the argumentation schema, likely to the detriment of public discourse.