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March 2014

  1. Feature: Writing beyond the Page: Reflective Essay as Box Composition
    Abstract

    This article presents a digital, multimodal reflective essay assignment based on Geoffrey Sirc’s “box logic” that asks students to fill a series of boxes with images, found text, and their own commentary as they critically and creatively engage with their writing experiences through media artifacts, digital technology, and design decisions.

    doi:10.58680/tetyc201424604

February 2014

  1. Multimodal Composing in Classrooms Learning and Teaching for the Digital World. Edited by Suzanne M. Miller and Mary B. McVee (2012)
    Abstract

    Multimodal Composing in Classrooms Learning and Teaching for the Digital World. Edited by Suzanne M. Miller and Mary B. McVee (2012) New York and London, Routledge. pp. 161 ISBN: 978-415-89747-1

    doi:10.1558/wap.v5i2.375
  2. Remixing Composition A History of Multimodal Writing Pedagogy Palmeri, Jason (2012)
    Abstract

    Remixing Composition A History of Multimodal Writing Pedagogy Palmeri, Jason (2012) Carbondale: Southern Illinois University Press. pp. 194 ISBN: 9780809330898

    doi:10.1558/wap.v5i2.381
  3. Poster Page 17: Multimodality
    doi:10.58680/ccc201424574

January 2014

  1. On Rhetorical Agency and Disclosing Disability in Academic Writing
    Abstract

    Abstract Disability disclosures in academic scholarship raise questions about possibilities of rhetorical agency. This article engages performances of disability disclosure and recent theories of rhetorical agency to show such disclosures as the culmination of recurring processes in which past experiences are brought to bear on a present moment as people recognize opportune moments for action. Notes 1 Thanks to Scot Barnett, Brenda Brueggemann, Cynthia Lewiecki-Wilson, Margaret Price, and Amy Vidali for helping me develop this project. Especial thanks to Theresa Enos for her editorial guidance and to RR reviewers Jay Dolmage and Debra Hawhee for their thoughtful and valuable reviewers' reports. 2 I mean this in two ways: both literally in a different place—at different institutions and locations in different parts of the country—but also in terms of my place in scholarly experience, ranging from graduate school to being in my fifth year as an assistant professor. 3 Importantly, Price has recently revised her discussion of "kairotic space" to include what she calls "tele/presence" in order to acknowledge exchanges that occur even when participants are not physically present with one another (Yergeau et al., "Multimodality"). 4 This essay also appears in a slightly revised form as chapter 5 in Mad at School.

    doi:10.1080/07350198.2014.856730
  2. Remixing Composition: A History of Multimodal Writing Pedagogy, Jason Palmeri: Carbondale: Southern Illinois University Press, 2012. 216 pages. $32.89 paperback.
    Abstract

    In recent years multimodal and multimedia have become buzzwords with substantial cache in composition circles. As Clair Lauer outlines in “Contending with Terms: ‘Multimodal’ and ‘Multimedia’ in th...

    doi:10.1080/07350198.2013.828553
  3. The Rhetoric of Reach: Preparing Students for Technical Communication in the Age of Social Media
    Abstract

    Abstract The authors argue that technical communication instructors are in a particularly apt position to teach social media as key to students’ lives as technical communicators and future professionals. Drawing on the concepts of reach and crowd sourcing as heuristics to rearticulate dominant cultural narratives of social media as deleterious to students’ careers, the authors offer a case study of an introductory professional and technical communication pedagogy that helped to disrupt uncritical deployments of social media. Keywords: crowd sourcingpedagogyreachsocial media ACKNOWLEDGMENTS The authors give many thanks to Dr. David J. Reamer and the students enrolled in his technical writing course at the University of Tampa for their feedback and comments on the student documentation published on Instructables. The authors also appreciate thoughtful and engaged reviewer comments that helped us to develop this article. Notes Students are not misguided in their concerns about social media use and its connection to employment, and perhaps even university admissions practices. As of May 13, Citation2013, the National Conferences of State Legislatures reports that social-media privacy protection laws are being introduced or are pending in 36 states. These states are seeking to stop the practice of employers and universities from requesting logins and passwords of employees or students to their social media sites. According to the conference, four states already have such protections, including Arkansas, Colorado, New Mexico, and Utah (para 1). These same laws are under debate as both industry and regulatory finances groups argue for the veracity of having access to social media outlets in order to monitor employee discussions of sensitive financial information (Eaglesham & Rothfeld, Citation2013, para 1). In the particular semester discussed, students all used Instructables to ensure they were working with the same interface and design features and to allow for more robust user-testing. We understand that some students in professional and technical writing courses might be eager to learn about and use social media for their professional development, but we see this position as equally capable of reinforcing the binary of good/bad that is worthy of complication. Neither position affords human agency because technology is the determinant factor in either a student's success or failure. Additional informationNotes on contributorsElise Verzosa Hurley Elise Verzosa Hurley is Assistant Professor of Rhetoric, Composition, and Technical Communication at Illinois State University. Her research interests include technical and professional communication pedagogy, visual rhetoric, and multimodal composition. Her work has appeared in Kairos. Amy C. Kimme Hea Amy C. Kimme Hea is Writing Program Director and Associate Professor of Rhetoric, Composition, and the Teaching of English at the University of Arizona, and author of Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Researchers.

    doi:10.1080/10572252.2014.850854

2014

  1. The Multimodal Remix: One Solution to the Double-Audience Dilemma in Service-Learning Composition
    Abstract

    Students writing for an authentic audience in service-learning composition courses often face a double-audience dilemma. The texts they compose must suit the demands of the real-world audience of the service-learning project while also meeting the expectations of the academic audience. This article examines the role multimodal composition may play in helping alleviate the tension of the double audience, particularly for basic writers.

  2. Writing as Embodied, College Football Plays as Embodied: Extracurricular Multimodal Composing
    Abstract

    Recent explorations position multimodality as a largely curricular practice wherein the body typically is not figured as a potential mode of meaning making.  Such a projection not only fails to acknowledge extracurricular uses of such a rhetoric but also fails to acknowledge the role of the body in and especially for composing.  In hopes of countering this limited yet common understanding of multimodality, I consider an Auburn University 2004 defensive football play and sketch a picture of how embodied multimodality figures heavily in the literate activity surrounding college football. I end with a brief word on how Gunther Kress’s theory of multimodality encompassing the material and the bodily—two important concepts at play when examining football as literate activity—informs classroom practice through paving the way for embodied multimodal pedagogies.  Ultimately, I hold that an analysis of extracurricular embodied multimodality in college football invites student-athletes to hone a beneficial form of second-nature embodied rhetoric absent in curricular multimodality.

December 2013

  1. Iconographic Tracking: A Digital Research Method for Visual Rhetoric and Circulation Studies
    doi:10.1016/j.compcom.2013.10.006
  2. Re-Inventing Digital Delivery for Multimodal Composing: A Theory and Heuristic for Composition Pedagogy
    doi:10.1016/j.compcom.2013.10.004
  3. Embodying the Writer in the Multimodal Classroom through Disability Studies
    doi:10.1016/j.compcom.2013.10.003

November 2013

  1. The Argumentative Reconstruction of Multimodal Discourse, Taking the ABC Coverage of President Hu Jintao’s Visit to the USA as an Example
    doi:10.1007/s10503-013-9293-z
  2. Networked knowledges: student collaborative digital composing as communicative action
    Abstract

    As Information and Communication Technologies (ICTs) utilized in workplaces, classrooms, and community organizations continue to proliferate, it follows that the kinds of knowledge necessary to assemble those technologies in order to engage in effective professional communication are becoming increasingly complex. This article details a study conducted of two student teams engaged in a service-learning class in which they were tasked with producing high-quality digital products---a mini-documentary and a simple, but interactive website---for client organizations---an art classroom in a local public school and a mentoring initiative within a local non-profit. The main findings of this study are that students mobilized a variety of resources and created a flexible network of technologies, knowledges, people, and modes of communication in order to address issues pertinent to their clients. In addition, I argue that the most important resource students mobilized was knowledge itself, indicating that one of the most important aspects of digital composing may be in-depth, practical knowledge of technologies, modes, and the genres they involve. Ultimately, the implications of this limited, classroom-based case study are that a situated understanding of how to assemble knowledges for the effective design of communication within a given communication infrastructure may be more important than access to the most cutting-edge modes and technologies, especially when working with resource-poor organizational clients.

    doi:10.1145/2559866.2559868

October 2013

  1. Vol. 3.1: A Visionary Issue
    Abstract

    This issue is our most multimodal collection to date, including our first slidecast essay (“The Quiet Country Closet”) and our first full audio essay (“Voices in Egypt”), as well as a number of other essays that incorporate images, video, and additional modes beyond alphabetic text.

  2. Front Matter
    Abstract

    We understand "community literacy" as the domain for literacy work that exists outside of mainstream educational and work institutions.It can be found in programs devoted to adult education, early childhood education, reading initiatives, lifelong learning, workplace literacy, or work with marginalized populations, but it can also be found in more informal, ad hoc projects.For us, literacy is defined as the realm where attention is paid not just to content or to knowledge but to the symbolic means by which it is represented and used.Thus, literacy makes reference not just to letters and to text but to other multimodal and technological representations as well.

    doi:10.25148/clj.8.1.009319
  3. Rhetorically Analyzing Online Composition Spaces
    Abstract

    Public writing spaces, such as blogs and social media sites, are expanding quickly with new websites, web applications, and other interfaces constantly available to users. As these digital composing spaces continue to expand, it is important that writers are capable of operating within them, yet many composition students lack the rhetorical awareness to present effective arguments in multimodal digital interfaces. To address this issue, the author designed a project to introduce students to public writing while reflecting on the implications of the permanence of their writing, the searchability of these public spaces, and their responsibility as writers. This project began by asking students to reflect on their own online personae, be it through Facebook profiles, personal blogs, or online class forums. Utilizing websites like Yelp and YouTube offered students the opportunity to see how others present themselves online and the effectiveness of composers in these digital spaces. Taught in an online course format, this project demonstrates how writing can live outside of the traditional classroom space and contribute to the students’ community. For the writing teacher, it creates the occasion to delve into students’ understandings of ethics in online writing while illustrating the rhetorical components necessitated by composing in digital media.

    doi:10.1215/15314200-2266477
  4. Painting an Ethos: The Actress, the Angel in the House, and Pre-Raphaelite Ellen Terry
    Abstract

    Artist Graham Robertson referred to British performer Ellen Terry (1847–1928) as the “Painter's Actress.” Many nineteenth-century female performers benefited from relationships with fine art, using the image on the canvas as a vehicle for combatting stereotypes surrounding women in the theater. In aligning herself with the bohemian Pre-Raphaelite aesthetic, Terry established respectability through fine art and offered a feminine persona that was a powerful alternative to domesticity. Cultivating this persona not only through paintings but also through photographs and textual representations, Terry suggests the ways in which women could employ multimodal arguments to secure their place in the public sphere.

    doi:10.1080/07350198.2013.828547

September 2013

  1. Digital Writing Assessment & Evaluation
    Abstract

    Writing has changed due to the affordances of digital technologies, and writing assessment has changed as well. As writing programs integrate more digital writing work, students, teachers, and administrators face the rewards and challenges of assessing and evaluating multimodal and networked writing projects. Whether classroom-based or program-level; whether in first-year writing, technical communication, or writing-across-the-curriculum; whether formative or summative; and whether for purposes of placement, grading, self-study, or external reporting, digital writing complicates the processes and practices of assessment.

August 2013

  1. Chickens, MRIs, and graphics: creating visual information in scientific fields
    Abstract

    Last semester I gave a talk to a small group of graduate students and faculty in the Department of Animal and Food Sciences in the College of Agriculture on my campus. As one of several invited speakers for the department's graduate seminar series, the purpose, I was told, was straightforward: model an effective presentation for the students. I teach courses in technical and professional communication so I imagined it might also be useful to discuss presentation strategies. I concluded by giving an overview of my own research interests---broadly, visual communication---and briefly described a project I am working on related to scientific graphics and historic public health maps.

    doi:10.1145/2524248.2524258
  2. Negotiating Translingual Literacy: An Enactment
    Abstract

    This article argues that an understanding of writing as translingual requires a shift to a different orientation to literacy—i.e., from autonomous and situated to negotiated. Such an orientationtreats the text as co-constructed in time and space—with parity for readers and writers in shaping the meaning and form—and thus performed rather than preconstructed, making the multimodal and multisensory dimensions of the text fully functional. Going beyond the native/nonnative and monolingual/multilingual speaker binaries, this study demonstrates that both student groups can orient themselves to such literate practices in the context of suitable pedagogical affordances. Drawing from teacher research informed by an ethnographic perspective, the study identifies four types of negotiation strategies adopted by writers to code-mesh and readers to interpret texts: envoicing, recontextualization, interaction, and entextualization. Envoicing strategies set the conditions for negotiation, as it is a consideration of voice that motivates writers to decide the extent and nature of code-meshing; recontextualization strategies prepare the ground for negotiation; interactional strategies are adopted to co-construct meaning; and entextualization strategies reveal the temporal and spatial shaping of the text to facilitate and respond to these negotiations. The analysis points to the value of a dialogical pedagogy that can further develop the negotiation strategies students already bring to the classroom.

    doi:10.58680/rte201324158
  3. Multimodality in Motion: Disability & Kairotic Spaces
    Abstract

    Traversing public and private spaces inevitably means finding a way to access those spaces. This simple fact is thrown into relief for those who experience barriers to access, and often unnoticed by those whose bodies, minds, abilities, and resources allow them to occupy the role of default user. Multimodality has been discussed at length as a means to enhance access to the public and private spaces through which we and our writing move. However, we argue that multimodality as it is commonly used implies an ableist understanding of the human composer. Our webtext seeks to redress this problem.

  4. An Interview with William Endres
    Abstract

    A visual rhetorician and poet, Endres explains how his interest in Surrealism helps him study the visual techniques and expression of Medieval texts.

July 2013

  1. Discourse-Based Methods Across Texts and Semiotic Modes: Three Tools for Micro-Rhetorical Analysis
    Abstract

    As the scope of rhetorical inquiry broadens to cover intersemiotic and intertextual phenomena, scholars are increasingly in need of new, defensible analytic procedures. Several scholars have suggested that methods of discourse analysis could enhance rhetorical criticism. Here, I introduce a discourse-based method that is empirical, delicate, and adaptive to the complexities of intertextual and multimodal rhetoric. Specifically, I argue that rhetorical scholars can productively integrate systemic-functional linguistics, multimodal text analysis, and micro-intertextual comparison. I illustrate how this micro-rhetorical toolkit can be employed to investigate the recontextualization of written political discourse in video journalism.

    doi:10.1177/0741088313488071
  2. Contrasting Systemic Functional Linguistic and Situated Literacies Approaches to Multimodality in Literacy and Writing Studies
    Abstract

    Against the backdrop of proliferating research on multimodality in the fields of literacy and writing studies, this article considers the contributions of two prominent theoretical perspectives—Systemic Functional Linguistics (SFL) and Situated Literacies—and the methodological tensions they raise for the study of multimodality. To delineate these two perspectives’ methodological tensions, I present an analysis of selected recent literature from both approaches and then analyze these tensions further as they emerge in two empirical studies published in this journal illustrating each approach. Despite the fact that SFL and Situated Literacies share some underlying theoretical assumptions and are sometimes drawn upon in concert by scholars, I illustrate how they differ in their treatment of multimodal texts and practices—as well as their methodologies—research design, data collected, analytic methods, and possible implications. This article thus seeks to outline the respective contributions of SFL and Situated Literacies to ongoing research on multimodality in literacy and writing studies and to encourage a conversation across theoretical and methodological borders.

    doi:10.1177/0741088313488073

June 2013

  1. Improving User Experience for Passenger Information Systems. Prototypes and Reference Objects
    Abstract

    Research problem: This study explores how established patterns, means, and services influence the users' first experience when encountering a novel self-service application. The application (DB Cairo) is a passenger information system for public transportation running on mobile phones. Research questions: Is the users' first experience with the application influenced by established communicative patterns, means, and services? Are they used as reference objects? Which attributes of the application are relevant? Is there a leading reference object (prototype)? Do reference objects vary depending on the personal factors age and gender? Literature review: Little is known about user experience in first contact situations regarding passenger information systems. For our investigations, we used a theoretical framework combining Linguistic Evaluation Theory, Prototype Theory, and Linguistic Genre Theory: Evaluations are regarded as an integral part of user experience. Evaluation is conceptualized as an act where a subject evaluates an object with a certain purpose at a certain time by comparing it with other objects. Every object has various attributes-some are relevant for the evaluation, and others are not. Communication quality is seen as a crucial complex attribute for the evaluation of communicative applications. Methodology: We conducted a qualitative study: Data from two user test series (n = 12)with thinking-aloud protocols and retrospective interviews were analyzed with qualitative content analysis procedures. The participants were male and female, age 25-35 or 55-65, mobile-phone users, and multimodal travellers. The tests were conducted in a laboratory with a computer-based mobile-phone emulator. Results and conclusions: Results show that the participants explore the application by comparing its attributes with attributes of reference objects. Reference objects vary depending on attributes of the application. Regarding topic-related attributes, participants rely on established artifacts, which form a topic-related multimedia network. Within this network, the website of German Railways functions as prototype. Age- and gender-specific differences were not detected. The findings indicate that research into user experience and development practice could benefit from reconstructing and analyzing topic-related artifacts. Limitations of the study were a small sample size, the test location, and environment. Future challenges are the investigation of influencing factors and the development of new methods/tools for data collection infield studies.

    doi:10.1109/tpc.2013.2257211
  2. Reclaiming Experience: The Aesthetic and Multimodal Composition
    doi:10.1016/j.compcom.2013.04.004
  3. Migration Patterns: A Status Report on the Transition from Paper to Eportfolios and the Effect on Multimodal Composition Initiatives
    doi:10.1016/j.compcom.2013.03.002

May 2013

  1. Integrated Literacies in a Rural Kenyan Girls’ Secondary School Journalism Club
    Abstract

    Our purpose in this paper is to foreground contextual issues in studies of situated writing practices. During a year-long case study in a rural Kenyan secondary school, we applied a number of ethnographic techniques to document how 32 girls (aged 14-18 years) used local cultural and digital resources (i.e., donated digital cameras, voice recorders, and laptops with connectivity)within the context of their after-school journalism club. We take inspiration broadly from the concept of liminal spaces, which we bring together with notions of placed resources, New Literacy Studies (NLS), multiliteracies, multimodality, and identity work. We argue that the learning space of the journalism club, including its mediating digital tools, affords identities of empowerment to students’ writing and experimentation. On close examination of the transitional space of the journalism club, we see the foundational practices of situated rehearsal, appropriation, and performance of the roles and linguistic repertoires that the learners associated with competent journalists. We conclude that the club as a learning space, including its “props” and digital resources, fostered new degrees of freedom, community, equality, and creativity. We are left with questions about the characteristics of transitional learning spaces and how these might serve as fertile ground for growing competent writers in a range of educational contexts.

    doi:10.58680/rte201323632
  2. Multimodal Writing Instruction in a Global World
    Abstract

    The Hub represents a departure from the way writing is usually conceived of and taught in Australia, in that it emphasizes writing as a discipline with a classical rhetorical framework. … Through preliminary longitudinal data from our Sydney Study of Writing as well as student interviews and program feedback, we demonstrate how and why a rhetorical approach best supports the development of student writing in multimodal contexts.

  3. Writing a Translingual Script
    Abstract

    The classroom activity described in this webtext is my attempt to think through the ways that the multimodal nature of closed captioning as a language practice could intersect productively with a translingual approach to language. Part of rhetorical awareness for a globalizing citizenry is an acknowledgement of the complexity of language choices—even and especially in contexts where language is seemingly transparent, standard, unquestioned.

  4. Crossing Battle Lines : Teaching Multimodal Literacies through Alternate Reality Games
    Abstract

    Battle Linesoffers a compelling game experience that allows student-players to develop rhetorical, community-building, and digital literacies, crossing boundaries between academic and ludic practices. The game was test-run for the first time in a class of undergraduate students at UT Austin over the course of four weeks early in the spring semester of 2012.

April 2013

  1. Promoting the Discipline: Rhetorical Studies of Science, Technology, and Medicine
    Abstract

    Condit, Prelli, and Depew and Lyne offer useful taxonomies of scholarship in the rhetoric of science, technology and medicine (RSTM), and once again provoke questions about the distinctiveness of a rhetorical approach. Rhetorical studies examine the choices rhetors make at all levels of invention (e.g., lines of argument, arrangement, terminology, visuals). But rhetoricians have not been clear in defining the distinctive contribution of their approach, and scholars in related fields do not routinely access or acknowledge rhetorical studies. There are also impediments to framing rhetorical studies for scientists and practitioners: the term rhetoric still has negative connotations in science publications, and rhetorical concepts like cooperation and reputation are addressed by other fields, creating a competing discourse. Nevertheless, RSTM will expand, and new directions for scholarship include visual rhetoric and the new persuasive practices brought about by online publication.

    doi:10.13008/2151-2957.1165
  2. Composing With Communities: Digital Collaboration in Community Engagements
    Abstract

    Service-learning courses have typically encouraged students to write for or about communities. Such courses rarely involve students writing with the communities they serve, despite the growing number of opportunities for collaboration afforded by digital media. Scholarship on collaborative writing with communities in service-learning courses is scarce; research on collaboration using digital, multimodal texts is more so. Arguing that digital technologies have the potential to make service-learning more reciprocal and effective for all participants, this article 1) suggests that digital spaces are an underutilized technology in community-university partnerships; 2) discusses common barriers to using digital mediums collaboratively; and 3) recommends a set of best practices for introducing collaborative digital writing into service-learning courses.

    doi:10.59236/rjv12i2pp9-26
  3. Visual communication in environmental health: methodological questions and compromises
    Abstract

    Disciplinary differences cause multiple problems with trying to create a research study that gauges readers' comprehension of complex scientific information. This paper provides a case study of the some of the issues associated with research methods and methodologies on an on an interdisciplinary team.

    doi:10.1145/2466489.2466497
  4. Composing “Kid-Friendly” Multimodal Text: When Conversations, Instruction, and Signs Come Together
    Abstract

    This interpretive case study investigated how a fifth-grade teacher’s social practices with visual and linguistic signs positioned her students (10- and 11-year-olds) to take up particular modes as they constructed digital compositions. The context of the study was a suburban public school in the northeastern United States. Analysis was threefold. The discourse surrounding multimodal composition was analyzed via inductive analysis. Students’ use of semiotic resources in the HyperStudio composition was analyzed with Unsworth’s image-language intermodal framework. Then, teacher-student conversations related to visual and linguistic signs were triangulated with students’ compositions. Findings show that a classroom teacher’s limited content knowledge as related to metafunctions and metalanguage of visual and linguistic sign systems affected the information taught to the students and, ultimately, their use of visual and linguistic signs. Students demonstrated tacit knowledge of image-language relations beyond what was taught but lacked the explicit knowledge to more strategically use visual and linguistic signs. Implications include the importance of creating opportunities for teachers to develop more substantive content knowledge of the metalanguages and metafunctions of various sign systems.

    doi:10.1177/0741088313480328

February 2013

  1. Announcing the Alan C. Purves Award Recipient (Volume 46)
    Abstract

    The 2012 Alan C. Purves Award Committee is pleased to announce this year’s award recipient,Mary Christianakis. Her article, “Children’s Text Development: Drawing, Pictures, and Writing”(RTE Vol. 46, No. 1, August 2011), offers a compelling case for the acceptance and utilization of multiple semiotic tools (i.e., drawings, cartoons, sketches, diagrams) by older students in their writing, challenging those who consider these forms of writing development immature or inappropriate beyond the early childhood and primary classroom.

    doi:10.58680/rte201322715

January 2013

  1. Multimodal Rhetorics in the Disciplines: Available Means of Persuasion in an Undergraduate Architecture Studio
    doi:10.37514/atd-j.2013.10.2.04
  2. Discourse, Figure
    Abstract

    Discourse, Figure signifies an event. I mean this in a variety of ways. There has been a recent event: the publication of an English translation of Jean-François Lyotard's first major book. Its translation is an event forty years delayed and signifies the closing of a major gap in the translation of Lyotard's work. Of course, both “signify” and “event” are important words for Lyotard. Discourse, Figure's goal is to “signify the other of signification” (2011, 13, emphasis his). The question of the representability of events that concerns Lyotard throughout his career originates in Discourse, Figure. I use these two words to guide my review. First I outline the events of the book: its context and its argument. Within its argument, I focus on its central chapter in order to signify the uniqueness of Discourse, Figure. Finally, I offer some thoughts on what this event may signify for us now.Discourse, Figure signifies an event in Lyotard's career. It is tempting to think of his oeuvre as discontinuous: the early phenomenological work breaks off in a flurry of political writings and activism; the psychoanalytic work coalesces into Libidinal Economy, a positively derivative book that makes a radical break with Marxism; language games yield incredulity toward metanarratives; and his later preoccupation with Kant becomes a critique of the third critique in both The Differend and his work on the sublime.Situated between his phenomenological work and Libidinal Economy, before the break with Marxism yet already politically ambivalent, Discourse, Figure signifies schism—from its title to its organization. Its first half deals with phenomenology and the second half with psychoanalysis. Between these is only the trompe-l'oeil of a veduta, the section on which I focus in a moment. The temptation to take a discontinuous view of Lyotard's career now runs up against the temptation to see a continuity in which Discourse, Figure looks back at his first book, Phenomenology, and forward toward his next, Libidinal Economy. To look for such a continuity might be to attempt a narrative of which Lyotard himself would be incredulous. Nevertheless, there can be continuity without mastery: “To link is necessary; how to link is contingent”(Lyotard 1988, 29).Lyotard only considered three of his books “real” books: Discourse, Figure, Libidinal Economy, and The Differend (Bennington 1988, 2). He regarded his other books as preparations for these major works. That it took forty years for the first of these “real” books to be translated is as remarkable as it is unfortunate. The translation had originally been undertaken by Mary Lydon, who published translations of two of its chapters in the early eighties. Her “Veduta on Discours, Figure,” a version of which was originally meant to serve as the introduction to her translation, opens by calling Discourse, Figure, “a notoriously difficult book” (2001, 10).1 Sadly, Lydon's untimely death later in 2001 ended her role in the work. The translation, already delayed in 2001, had to wait another ten years. Antony Hudek took on what I can only assume seemed an impossible task.The length of time Lydon spent translating Discourse, Figure, along with her awareness of its delay recalls a third event: the length of time Lyotard spent writing the book and his awareness of that time: “If I had to wait as long as I did to see my own resistance to writing it fall, it was (among other reasons) without a doubt out of fear of being seduced, distracted from this goal, mesmerized by language” (2011, 14). Seventeen years passed between Lyotard's first book, Phenomenology, and his first “real” book, Discourse, Figure. During those intervening years he drifted, the collected essays of that period appearing as Dérive à partir de Marx et Freud. The drifting return to those two figures eventually became Discourse, Figure, his attempt to signify the other of signification without being mesmerized by signification.Lydon's statement that Lyotard's book is difficult serves as an understatement. Discourse, Figure could be read almost as a novel or epic poem, replete with philosophical, aesthetic, psychoanalytic, religious, and political allusions. His discourse is figurative. His opening salvo, “This book protests: the given is not a text” (2011, 3), aims not just at its immediate interlocutor, Paul Claudel, and his statement that the sensible world is legible. It also takes aim at Jacques Derrida's text-centered claim that “there is no outside-text” (1976, 158). The book's lengthy engagements with Hegel, Mallarmé, Merleau-Ponty, Frege, Klee, Cezanné, and Freud, hide sidelong references to Deleuze, Levinas, Derrida, Kandinsky, Nietzsche, and Shakespeare. All of this to say that for Lyotard, the stakes are high. He grapples with Jacques Lacan by returning ever more rigorously to Freud.2 He performs Derrida's (anti)method of deconstruction without being mesmerized by language. He follows Deleuze's anti-Hegelian critique of representational difference while subtly chiding Deleuze for his neglect of the visual and his rejection of the psychoanalytic. Lyotard is in a Burkean parlor in which he has spent seventeen years listening.The first chapter, “The Bias of the Figural,” serves as an introduction, and signifies at least two more events: the book's aim and the book's arc, each of which entails its own failure. Discourse, Figure's aim, as noted, is the signification of the other of signification. Throughout the first half, phenomenology and structuralist linguistics are relied on, or rather stretched to their limits, in an attempt to represent what Lyotard will ultimately call unrepresentable: “Phenomenology … remains a reflection on knowledge, and the purpose of such a reflection is to absorb the event, to recuperate the Other into the Same” (2011, 17, emphasis his). The failure of the aim leads us to its arc.Lyotard tells us that the arc of the book is an event in which the visual comes to play less and less of a role. While its opening pages concern themselves with the very pragmatic distinction between seeing and reading, by the end of this first chapter it is clear that there will be a shift throughout the course of the book. The shift is from phenomenology to psychoanalysis but also away from figure as visuality and toward figure as rhetoric and as unconscious. In a sense, Lyotard must become dissatisfied with the answers phenomenology offers and move on to psychoanalysis.Why include the first half then? Why not just move on? “I would answer,” Lyotard explains, “that this displacement is precisely what constitutes the event for me in this book. By virtue of what order, of what assumed function of the book, of what prestige of discourse, should one attempt to erase it?” (2011, 19). In this sense the book signifies the event of phenomenology's failure to signify the event and Lyotard's move away from it. That failure creates a clear structure, one that parallels its title. After the initial chapter, the book takes shape in two halves: “Signification and Designation,” concerned with phenomenology and linguistics, and “The Other Space,” devoted to a return to Freud. And in between, Lyotard offers a crucial chapter entitled “Veduta on a Fragment of the ‘History’ of Desire.”The text proceeds through a series of ninety-degree rotations, each of which can be traced and each of which offers a way into Lyotard's complex argument. In the first half of the book, Lyotard begins by distinguishing between the negation of the sensory and the negation of language. The negation of the sensory consists in the distance between the seer and the seen, a distance that becomes confused with the distinction between subject and object. Language's negation consists not only in the gaps between signifiers but also in the distance between signifier and signified, and, most importantly, in the “no” of psychoanalysis, the “no” that says “yes.” For Lyotard, negation provides an elementary link between the seen and the said.Lyotard's first rotation is thus a move from signification to designation. Saussurian signification consists in a chain of signifiers. Between these signifiers are invariable gaps. The distance between cat and car is no greater or smaller than between cat and epistemology, structurally speaking. Thus Lyotard sees a flatness in signification that does not parallel the variable gaps of designation, the distance between me and my hand and the moon and my office. In Saussure, there is a rotation such that designation becomes confused with signification. The moon becomes another word. Flatness asserts itself over thickness. Lyotard understands this turn as representation.The title Discourse, Figure refers us to the movement from phenomenology to psychoanalysis, another event of the book, one in which Lyotard slowly moves toward taking the side of the figural. But Discourse, Figure is a deliberate book, not a spontaneous event, and there is a bit of secondary revision occurring. Freud and Lacan lurk throughout the first half, sometimes explicitly and often implicitly. It is clear that Lyotard has this larger rotation from discourse to figure in mind throughout the early chapters, and this foreshadowing creates depth and tension.So it is unsurprising that after moving from Saussure to Merleau-Ponty, Lyotard finds Freudian negation underlying structuralist linguistics and phenomenology. Lyotard ends the first half by distinguishing between opposition and difference in a chapter that perhaps owes the most to Gilles Deleuze (Deleuze sat on the habilitation committee to which Lyotard submitted Discours, Figure, and Lyotard's concept of difference is decidedly Deleuzian). Opposition corresponds to the negative difference of representation that Deleuze critiques in Difference and Repetition. In an important section of book entitled “Nonhuman Sex,” Lyotard explains that the castration complex which inaugurates difference does not primarily hinge on the opposition between the two sexes (i.e., women are not castrated men, or rather, women are not not men) but on the difference between human and nonhuman sex. Lateral to distinctions between man/woman, pure/impure, black/white, or good/evil, we find the difference of difference: “Sex is foremost nonhuman, non-opposite, transgressive with regard to oppositions” (2011, 147). The entry into representation is built on the castration complex, which owes to the death drive. It is the “yes” of the death drive that appears alongside all of these “no”s with which we have been concerned.This lateral move allows Lyotard to move toward visual phenomena. He outlines theories of curvilinear perspective (to be opposed to linear perspective via the coming veduta) as well as of peripheral vision. Linear perspective depends on an immobile focus of the eye that duplicates the false mobility of the eye. By immobilizing the eye and paying attention to the periphery we begin to understand curvilinear perspective and the death drive lurking at the corners of our eyes. These two elements, representation and perspective, frame Lyotard's veduta.The section on the veduta constitutes an abrupt rupture that sutures the book together. He offers a short history of images in the West, focusing on medieval illuminated manuscripts and the paintings of the early Renaissance, specifically those of Masaccio. Lyotard wants to move us from the sacred to the secular, through two types of thickness and through two rotations. It is a complex move, or rather two moves, each of which is worth dwelling on.Lyotard attempts to demonstrate the imbrication of discourse and figure within medieval illuminated manuscripts. The images may be read and the letters seen just as often as the reverse. Their signification is working opposite to our own. While we might represent the designated (the “real” world), the signifier for the medieval mind always signifies divine discourse. Because there is only one signified, image and text alike are infused with figure. The thickness to which Lyotard has referred throughout occupies—during the medieval period—the space between God and man: true difference.At the beginning of the fifteenth century, we see a rotation. Masaccio's perspectival paintings reveal a new thickness, one between designation and signification. Difference is no longer vertical (God-human) but horizontal (human-vase-sheep-human); transcendence is replaced with immanence. It is this rotation that opens up the possibility of nonsacred art, that is, depictions of peasants and everyday objects. Masaccio's perspective is complex, not yet strictly linear. He employs aerial perspective as well (which offers the illusion of atmospheric depth), but the two types of perspective appear within the same painting without any kind of framing device separating them.Lyotard compares this to Leonardo's use of aerial perspective, where it is carefully restricted. Leonardo has already moved to a linear perspective that is based on a rotation from picture plane to viewer: “The distance from the ‘eye-point’ to the screen is transferred onto the latter so as to establish the oblique from which the objects' foreshortening will be determined” (2011, 197). This second rotation, geometrical foreshortening, may be directly opposed to Masaccio's perspective. In Masaccio, we see naught but plastic space, ready to be invested with figural, libidinal energy. In Leonardo, each aspect of the painting must be kept separate. In Masaccio, the viewer is immanent to the world of the painting. In Leonardo, she or he is transcendent: “This rotation of meaning is directly opposed to that which I described to convey the importance of the Masaccian revolution: rather than the exteriorization of what was scripted, it is the scripting of exteriority” (2011, 197). These two rotations—first from creator to creation, then from immanence to transcendence—occur in the first few years of the fifteenth century and separate the sacred, mythopoetic world from our current secular, scientific world.Lyotard uses the term “veduta” to refer to a particular kind of painting within a painting. A window is painted on the wall, like the one placed behind Mona Lisa. This window achieves a kind of trompe-l'oeil effect. We see “through” the painting at another level. In a sense, Lyotard's veduta offers us a chance to see “through” the history of representation. The first half of the book frames this history. The second half signifies what we might see on the other side of the veduta.In the face of the failure of signification outlined in the first half and the history of its subordination of desire outlined in the veduta, Lyotard attempts to signify the other of signification by more psychoanalytic means. Here, in the second half of the book, he performs this work through a rotation from discourse to figure, exploring the unrepresentable in the paintings of Paul Klee and in the dream work that does not think. The dream- work of course cannot think, cannot perform discourse, as it operates under the sign of desire, that is, through the unconscious. Language depends on negation, and the unconscious, Freud reminds us, knows no negation. Lyotard's argument reaches its crescendo in his tripartite model of figurality: figure-image, figure-form, and figure-matrix: The figure-image, that which I see in the hallucination or the dream and which the painting and film offer me, is an object placed at a distance, a theme. It belongs to the order of the visible, as outline. The figure-form is present in the visible, and may even be visible, but in general remains unseen. This is Lhote's regulating line, the Gestalt of a configuration, the architecture of a picture, the scenography of a performance, the framing of a photograph—in short, the schema. By definition, the figure-matrix is invisible, the object of original repression, instantly laced with discourse: “originary” phantasy. Nonetheless the figure-matrix is figure, not structure, because it is, from the outset, violation of the discursive order—violence against the transformations authorized by this order. (2011, 268, emphasis his) The unconscious is not a language at all. These three parts of figurality braid themselves throughout discourse via desire. Desire's complicity with the figural operates through three transgressions that parallel the three elements of figurality: transgression of the object, transgression of form, and transgression of space. Lyotard argues that these transgressions are manifestations of the death drive and drives his point home by returning to Freud in repeated interpretations of the case study “A Child Is Being Beaten.” These readings allow us to see that the death drive acts as a baffle that moves the spool from fort to da. It is only against this movement that repetition, repression, regression, occurs. Thanatos provides the “re-” that makes possible the return. Death drives deconstruction.While we may have expected figurality to be dangerous only to structuralists, we are surprised by the truth (and it is in its surprise that we recognize its truth): figurality is not eros but thanatos. The relationship of figure to discourse cannot be spoken or drawn, for discourse is within figure and vice versa. Rather than painting a mise-en-scène, Lyotard stages for us a mise en abyme. In the final paragraphs of the book, Lyotard signifies a final rotation: between mother and spouse. Mousetrap, the play within the play in Hamlet, provides Hamlet an opportunity to meditate on his mother as “mobbled” queen. Lyotard reads “mobbled” through an associational chain that leads to “mobilized.” The mobile mother rotates her relationship from variable gap between mother and son to the invariant gap between lovers: Hamlet's “Oedipal truth” (Lyotard 2011, 388). In this final scene we may see how Lyotard prefigures Anti-Oedipus.Discourse, Figure finds us in the shadow of a recent return to Lyotard in the work of philosophers like Alain Baidou, Ray Brassier, Jacques Rancière, and Bernard Stiegler and that of rhetoricians like Diane Davis, and Lyotard was more than most to at this of rhetoric and to not only study the but to be A rotation of the book's title reminds us of the and often between discourse and as figure in discourse, so rhetoric not from without but from of visual rhetoric of Jacques psychoanalytic theories of the or on the between image and Lyotard offers a cannot only be must be space for us to on and on our Finally, images cannot be from text as as we might and image are as as discourse and have to Discourse, Figure's to and on Deleuze for have an in Deleuze's theories of While Deleuze has to say to our he that is psychoanalytic in Lyotard. we are returning to Lyotard can offer to the the of or of this us to a final event: my own failure at Discourse, Figure. It is a book that must be read and a book that up its only after That it took this long to to us is perhaps In an with Lyotard on its was with a of on my to that a book like Discourse, was at the time because it was explicitly against … I was against this way of and I that now have this book. I was (Lyotard We

    doi:10.5325/philrhet.46.1.0122
  3. Reassembling Technical Communication: A Framework for Studying Multilingual and Multimodal Practices in Global Contexts
    Abstract

    Drawing on a case study of an Israeli start-up company, this article maps out a theoretical and methodological framework for linking local multilingual and multimodal literacy practices to wider institutional, cultural, and global contexts. Central to this framework is attention to the linking of tools, texts, and people distributed across space-time. This process foregrounds the complex mediation of activity and the dynamic pathways shaping the ways English is being reassembled in local-global ecologies.

    doi:10.1080/10572252.2013.735635

2013

  1. Review: Multiliteracy Centers: Writing Center Work, New Media, and Multimodal Rhetoric
    doi:10.7771/2832-9414.1760
  2. Material Affordances: The Potential of Scrapbooks in the Composition Classroom
    Abstract

    A multiliteracies pedagogy has renewed our interest in materiality, or how the physical text interacts with the author’s choices and the context to contribute to the message, yet little attention has been paid to materiality in analog texts, such as the scrapbook, even though this medium contains affordances (capabilities and limitations) that encourage active engagement with the materiality of composition. This essay demonstrates the pedagogical value of the scrapbook for how it encourages student composers to select, appropriate, and redesign external cover materials to communicate the message inside the book and how it emphasizes the haptic sense (touch). In short, the scrapbook assignment is pedagogically important because it teaches students the concept of affordances and demonstrates to them how materiality impacts design, composition, and rhetorical choices; it also provides a low-tech, low-stakes entry into multimodal composing and reflexivity on the rhetorical decision-making process.

December 2012

  1. Reviews
    Abstract

    Walking and Talking Feminist Rhetorics: Landmark Essays and Controversies, edited by Lindal Buchanan and Kathleen J. Ryan, Reviewed by Cynthia Lewiecki-Wilson, Green, edited by Brooke Rollins and Lee Bauknight, Reviewed by Beverly Faxon, Writing Spaces: Readings on Writing, vols. 1 and 2, edited by Charles Lowe and Pavel Zemliansky, Reviewed by Rebecca Powell, Multiliteracy Centers: Writing Center Work, New Media, and Multimodal Rhetoric, edited by David M. Sheridan and James A. Inman, Reviewed by Vincent D. Robles

    doi:10.58680/tetyc201221854

November 2012

  1. The Multimodalities of Globalization: Teaching a YouTube Video in an EAP Classroom
    Abstract

    This article examines the ways in which a multimodal text—a YouTube video on globalization and business—was mediated in two English for Academic Purposes (EAP) classrooms, and how these mediations shaped the instructor’s and her students’ meaning-making in specific ways. I first explore the complex multimodal discourses involved with this particular video and present my own reading of it. In addressing the instructor’s and students’ engagements with this video, I adopt a mediated discourse analysis approach to examine their classroom discourses that interact with the social circulation of a globalization discourse featured in this multimodal text. A conversation with the participating instructor, who articulates several issues including concerns about the possible politicization of her classroom if certain approaches to texts are used, is also presented and used to examine her subsequent approach with her students in the second class. I discuss the ways in which social actors take up discourses differently, and conclude by exploring the possible classroom practices that can address an increasingly multimodal curriculum.

    doi:10.58680/rte201221825

October 2012

  1. 14: Computers & Writing 2012, ArchiTEXTure
    Abstract

    Introduction Computers & Writing 2012, ArchiTEXTure Meagan Kittle Autry , North Carolina State University Ashley R. Kelly , North Carolina State University Articles To Preserve, Digitize, and Project: On the Process of Composing Other People’s Lives Jody Shipka , University of Maryland, Baltimore County Attaining the Ninth Square: Cybertextuality, Gamification, and Institutional Memory on 4chan Vyshali Manivannan , Rutgers University Expanding the Available Means of Composing: Three Sites of Inquiry Matthew Davis , University of Massachussetts Boston Kevin Brock , North Carolina State University Stephen McElroy , Florida State University The Role of Computational Literacy in Computers and Writing Alexandria Lockett , Pennsylvania State University Elizabeth Losh , University of California, San Diego David M Rieder , North Carolina State University Mark Sample , George Mason University Karl Stolley , Illinois Institute of Technology Annette Vee , University of Pittsburgh Composing in the Dark: The Texture of Light Painting Jennifer Ware , University of North Carolina, Chapel Hill Designing Digital Texts in/for the Classroom Sarah C. Spring , Winthrop University Keynotes Composing Objects: Prospects for a Digital Rhetoric Alex Reid , SUNY Buffalo Knowledge Cartels versus Knowledge Rights David Parry , University of Texas at Dallas Performance Silent Beacon Thomas Stanley, George Mason University and Erica Benay Fallin, George Mason University Reviews The Insect Technics of Rhetoric: Review of Jussi Parikka’s Insect Media Jeremy Cushman , Purdue University Remaking the Future of Multimodal Composing by Examining its Past Jenna Pack , University of Arizona Losing the Heart: Sherry Turkle’s Alone Together Bradford Hincher , Georgia State University (A Much Needed) Spotlight on Delivery: A Review of Ben McCorkle's Rhetorical Delivery as Technological Discourse Mariana Grohowski , Bowling Green State University

  2. Front Matter
    Abstract

    We understand "community literacy" as the domain for literacy work that exists outside of mainstream educational and work institutions.It can be found in programs devoted to adult education, early childhood education, reading initiatives, lifelong learning, workplace literacy, or work with marginalized populations, but it can also be found in more informal, ad hoc projects.For us, literacy is defined as the realm where attention is paid not just to content or to knowledge but to the symbolic means by which it is represented and used.Thus, literacy makes reference not just to letters and to text but to other multimodal and technological representations as well.

    doi:10.25148/clj.7.1.009376

September 2012

  1. Visual rhetoric and big data: design of future communication
    Abstract

    The hype machine---media, corporate communications, and futurist prognosticators---are hard at work promoting Big Data. There are computing and storage resources that, like the "dark fiber" installed at the turn of the millennium that now carries streaming video, are looking for huge data sets that require the powerful processing and tremendous storage capacity of the new infrastructure. And there is no better confluence than that provided by the impetus to rearticulate Communication Design Quarterly in an age of Big Data. The New York Times has been running articles about Big Data for some time: "Big data is all about exploration without preconceived notions."

    doi:10.1145/2448917.2448925
  2. Multimodal Composing in Digital Storytelling
    doi:10.1016/j.compcom.2012.07.001

August 2012

  1. What's in a Name? The Anatomy of Defining New/Multi/Modal/Digital/Media Texts
    Abstract

    In a 2009Computers and Compositionarticle, I examined how the terms multimedia and multimodal were used in academic and industry situations. This webtext extends that argument to investigate the ways in which a variety of other terms, including digital media and new media, are defined by scholars in the fields of computers and composition and education. These interview-based conversations laid the framework for a broader consideration of the anatomy of a definition: how we develop definitions and how definitions shape our work in academia, the classroom, and public life.

  2. The Movement of Composition: Dance and Writing
    Abstract

    This piece, created at the Digital Media and Composition Institute in June 2012, is a multimodal attempt to capture and compare both the physical and conceptual movement involved in dance and writing. The project is my first step towards exploring the non-linear nature of composition as expressed in the movement of the body and of the mind.