This historical case study of a non-rule policy document (NPD) adopted by the Indiana Department of Environmental Management describes an emerging genre in environmental discourse. The NPD standardizes environmental public policy for land disposal of foundry sand, a solid waste. The collaborative writing process took six months with industry input, and the NPD was presented to two environmental boards. Two contrasts, in process and format, distinguish NPDs from rules. The NPD is an entirely new kind of writing which includes guidance for implementing statutes. The writing process in the case involves government writers and industry representatives, although it does not include other public input such as public hearings. Instead, the staff of the pollution control agency simply presents the NPD to the appropriate environmental policy boards and arranges for its publication. This article adds to the body of knowledge about technical writing in government, specifically environmental policy and non-academic genres.

Finding itself at the center of highly publicized legal and political deliberations over fairness in testing, personnel credibility, and legal liability, the training department at a North American transit authority adopted a genre system that enabled the production of objective evidence of job competence, which was then used to make objective decisions about who passed and failed various training programs. The ongoing genre-structured activity of the department involved not only the regularization of organizational texts but also the regularization of social interaction mediated by those texts, which, while producing the types of interpretively stable documents required for successful public deliberation, led to a shift in authority and social relations within the department that instigated considerable resentment and loss of morale among many veteran instructors.

The author examines how chronotopes—a term M. M. Bakhtin used to describe space-time relationships in literature—also characterize rhetorical arguments. She uses a case study of a series of debates about genetically modified foods (GMFs) in Canada to illustrate how chronotopes shape arguments along ideological lines. In particular, she suggests that dominant chronotopes, such as space-time compression or substantial equivalence, are linked with powerful ideologies, such as neoliberal capitalism or scientific positivism, in ways that limit alternative arguments based on sustainability or green politics.

Drawing on data gathered during a seven-month study of the literacy practices of a group of White, working-class girls who have successfully navigated their high school’s English curriculum, this ethnography investigates (1) how gender and class influenced the girls’ uses of literacy in the classroom and (2) how the girls used texts from English class to construct gender.

Drawing on data from a multi-year digital storytelling project, this comparative case study offers portraits of two emerging authors”one a child and the other a young adult”who used multiple media and modes to articulate pivotal moments in their lives and reflect on life trajectories. The conceptual framework blends recent scholarship on narrative, identity, and performance, with an eye towards fostering agency. These cases demonstrate how digital storytelling, in combination with supportive social relationships and opportunities for participation in a community based organization, provided powerful means and motivation for forming and giving voice to agentive selves.

Although the rhetoric of expertise stemming from the hard and social sciences has been well researched, the scholarship has not tended to focus on acts of public expertise by scholars from the humanities. This article reports a case study in the rhetorical practices of a theologian, acting as a public expert, first attempting to affect decision making in the Waco conflict in 1993 and then attempting to participate in and shape the public debates that followed it. To compare the practices of this humanities scholar to expectations from research on the rhetoric of expertise, a rhetorical analysis was conducted on the context, style, genre, and argument in the scholar’s public writings. This article discusses (a) the role of kairos in the policy cycle in determining the scholar’s bids for acceptance as an expert, (b) the use of narrative as a generic hybrid of intra- and interdisciplinary practice, and (c) the role of “understanding” asa special topic.

Genres embody typified discursive activity that is situated in an ecology of texts, people, and tools. Within these settings, genres help writers compose recognizable information artifacts. Increasingly, however, many professions are becoming mobile, and mobile technologies (e.g., personal digital assistants [PDAs]) are creating problems of translation as writers attempt to make genres work across contexts. Mobile devices uproot genres from their native contexts, undercutting their ability to mediate discursive activity. The semantically reduced design of PDA-accessible information magnifies these problems by obscuring, but not erasing, genre characteristics that tie information to its native context. Readers must assume the burden of composing meaningful information artifacts, work otherwise offloaded to genres. The author explores the nature of this composition burden in a case study of veterinary students. He finds that context and the degree of mobility both influence student perception of this composition burden.

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Academically oriented first-year seminars can be good venues for teaching many of the concepts important to WAC programs, including extended engagement with a research topic and situated writing. A qualitative study of a first-year seminar program at the University of Calgary highlights faculty members’ and students’ responses.

Taking the 1969–74 classroom “dramedy” Room 222 as a case study, and setting it in the context of a range of portrayals of teachers and teaching from the period, the author raises the questions about the positive portrayals of committed teachers. These portrayals, along with positive views of community involvement and a multicultural environment, might have progressive aspects not allowed for by assumptions that such realist commercial productions inevitably co-opt any urge toward radical critique. She argues that such a rethinking might also offer teachers a way to reconsider and communicate with our students about current popular culture.

This article discusses a longitudinal case study of a novice engineer who has successfully challenged a workplace genre. The study shows that a combination of the novice’s family background, a university engineering communication course, and workplace experiences helped him achieve success. It also provides evidence that, even though genres may differ from workplace to workplace, experienced professionals do recognize and accept superior communication practices imported from elsewhere. Thus, best practices may be taught apart from local contexts. The case study allows technical communication instructors and researchers to refine current understanding of what mastering genres means and indicates directions for the development of new pedagogies.

This article examines the appropriation of academic biliteracy by three French-speaking students at an English-medium university in the Canadian province of Québec. Drawing on Hornberger’s continua model of biliteracy, Bourdieu’s critical social theory, and philosophical hermeneutics, the author conceptualizes individual biliterate development as a subjective and intersubjective evaluative response to social contexts of possibilities for biliteracy. Case study data were collected during 2 ½ years and included autobiographical and text-based interviews, inventories and analyses of academic writing in English and French, classroom-based observations, field notes, and documentation of the legal, historical, institutional, and demographic contexts. Analyses of the participants’ negotiations and trajectories of bilingual academic writing development reveal the challenges and resources of bilingual writers to uphold their commitment to academic biliteracy within English-dominant institutional and disciplinary contexts. Implications for the advancement of multilingual academic literacies are drawn.

Building on Herndl’s concept of critical practice, this article presents a case study of attempts to change the discourse practices surrounding breast-feeding in today’s medical environment. To complicate readers’ understanding of rhetorical agency, resistance, and discursive change, the author considers the rhetorical efforts of two high-profile physicians alongside those of the nonphysician breast-feeding advocates she interviewed. Ultimately, this dual perspective shows that discursive efforts to change medical practices can fail, even when supported by powerful figures within the medical establishment, if the new ideas communicated in such efforts conflict with long-established material conditions.

When writers plan a document together, they rely on gestures as well as speech and writing in constructing a common representation of their group document. This case study of a student technical writing group explores how group members used gestures to create a conversational interaction space that they then treated like a physical text that they manipulated, wrote on, and pointed at. These gestures suggested a group pretext that helped group members translate abstract goals into concrete plans. However, the close proximity of gesture to the physical act of writing may mislead students into thinking that the tricky work of translating abstract ideas into final written form had already been completed. Gestures and adaptor movements (such as fidgeting with a pen) also seemed to conspire to help individuals control the conversational space and call attention to themselves as writers. Implications for future research on gesture and collaborative writing, gender, and writing technologies are discussed.

One goal of college technical writing courses is to prepare students for real-world writing situations. Business writing textbooks function similarly, using guidelines, sample assignments, and model documents to help students develop rhetorical strategies to use in the workplace. Students attend class, or read and perform exercises in a textbook, with the faith that these skills will apply to workplace writing. In an attempt to better understand the similarities and differences between industry and academe's expectations of one genre of workplace writing, the memo, we compared the perceptions of memo quality by engineering faculty, students, and practitioners. All three groups responded to three sample memos taken from textbooks used by engineering professors in their undergraduate classrooms. The results indicate that students' and engineers' opinions of memo quality were more closely related to one another than to professors' comments, focusing on content, while professors were the most critical of style issues.

This article draws on the principles of linguistic theorist Mikhail Bakhtin to analyze and explain discursive diversity in organizational Web pages. Organizational Web sites must typically appeal to multiple audiences, a condition that often results in different discourses being juxtaposed within the same interface. To analyze and explain the effects of such juxtapositions, this article adapts to the Web the principles that Bakhtin developed to conceptualize discursive diversity in the novel, in particular his concept of dialogism. To illustrate their efficacy, the article applies these principles to analyze a pair of government Web sites about forests, the forest industry, and the environment. Whereas the homepages of the two sites project divergent approaches to the discourses of their diverse audiences, a dialogic analysis of the new site's deeper levels reveals how the government's discursive strategy appears to favor one audience at the expense of others. Drawing on this case study, this article discusses how an approach informed by Bakhtin's principles can illuminate our analysis of organizational Web discourse.

Abstract A case study of Bowdoin College in Brunswick, Maine, can inform nineteenth-century North American rhetorical history by exposing the interplay of rhetorical theory and practice in an educational setting during the antebellum period. Evidence of this interplay emerges in the subject matter of students' quarterly exhibition and commencement orations and of their literary society presentations from 1823 to 1845. When considered as a curricular whole, this evidence suggests a symbiotic relationship between the primarily moralistic and belletristic discourse favored by the college's curriculum and the more broadly civic judicial and deliberative discourse favored by its literary societies.

This article presents research from a qualitative study of the way that reflective writing is solicited, taught, composed, and assessed within a state-mandated portfolio curriculum. The research situates reflective texts generated by participating students within the larger goals and bureaucratic processes of the school system. The study finds that reflective letters are a genre within the state curriculum that regulates the substance and tone of students’ reflections. At the classroom level, the genre provides a mode that students adopt with the assurance that their reflections will meet state evaluators’ expectations. At the bureaucratic level, the genre helps to continually validate the state’s portfolio curriculum through its strong encouragement of stylized narratives of progress. The study demonstrates the importance of understanding how large-scale assessments shape pedagogy and students’ writing.

In literacy and composition studies, efforts to develop data-driven theories of disciplinary writing expertise and of writers’ developmental processes in joining specific discourse communities have so far been limited. This case study, of one writer’s experiences as an undergraduate history major, parses the multiple knowledge domains comprising disciplinary writing expertise and compares his beginning and later work for signs of developmental progress. A conceptual model of five knowledge domains writers must draw upon—discourse-community knowledge, subjectmatter knowledge, genre knowledge, rhetorical knowledge, and writing-process knowledge—is applied to the data both for analysis of the case and for exploring the usefulness of the conceptual model for further empirical and theoretical work. What results is a fuller depiction of the complexities of gaining expertise in any given discourse community, as well as an indication of the importance of educators across all disciplines considering the multi-dimensional and developmental nature of their curricula for building literacy skills.

“As if the problem of racism outside of the academy isn’t enough,” the author says, “try thinking about the ways it has informed the very notion of academy and maintains a presence in our academic institutions.” He reflects on his own position in the academy as racialized subject, educand, and educator, departing from Mary Louise Pratt’s notion of an “autoethnography” to engage in a “selfiography,” in the process interrogating not only notions of “blackness” but also the too-often-naturalized assumptions of whiteness.

Abstract This article argues that technical communicators are uniquely poised to function as public intellectuals. To demonstrate this point, the author offers the example of her work on a major AIDS prevention program report. Situating this work within the history of technical communication, the current discussion of rhetorics of risk, and the writing classroom, the author argues that technical writers don't have simply the opportunity to engage in textual activism; in many cases they have no alternative.

Using a “historical case study” of Edwin M. Hopkins, this article explores what Bruce Horner calls the “material social conditions” of teaching writing early in the twentieth century. It shows how Hopkins’s own attitude and response to the demands of being a writing teacher serve as a backdrop for understanding his local and national crusade to improve labor conditions for faculty.

Ethnography is a useful tool for producing the kind of knowledge that a post-process pedagogy argues is necessary for an empowering writing classroom: an awareness of the social situatedness of all acts and the realization that situation drastically affects communication.

This essay turns to feminist ethnography and postcolonial theory to address how the figure of “the stranger” haunts the project of community service learning. By explicating the immediate and broader relations of power that structure these “strange(r) encounters,” we are more likely to produce the kind of agitated pedagogy that creates opportunities for progressive practices and effects.

This article undertakes a close rhetorical reading of the speeches given by Bill Clinton, Tony Blair, Francis Collins, and Craig Venter on June 26, 2000, at the White House ceremony announcing the completion of the Human Genome Project. Specifically, it looks at the metaphors used by each speaker to describe the activity of genomic scientists. Scientific activity regarding the genome was metaphorically compared to such actions as producing a map, opening a frontier, unlocking a vault, drawing a blueprint, reading an instruction manual, and learning a language. This article argues that these metaphors and the way in which they interact with each other can oversimplify the subject matter under discussion and can conflict with the ethical goals that the authors explicitly proclaim. An examination of the interaction between metaphorical vehicles in this particular case study amends some earlier claims that the author made in a theoretical reflection on the problems and the possibilities of mixed metaphors in genomic science.

This article links failed reform to failed education through a case study of an annual collaborative revision of a program textbook in the Composition Program at the University of California at Irvine. Review of successive editions of the program’s Student Guide to Writing at UCI reveals a progressive retreat from the program’s pedagogical commitments and the reappearance of product-oriented instruction.

This article offers a retrospective case study of a service learning project in a technical writing class. For this project, students were asked to develop a communication tool with information about consent rates in organ donation to use in an academic medical center. In contrast to the service learning literature, which notes that students often resist the professionalizing move that service learning offers, this study shows that students in this project actually overprofessionalized, constituting themselves as one more party vying for control over the communication of organ donation. This embrace of professionalism via service learning raises as many issues as the resistance to professionalism that is more commonly documented.

Forest management plans, written by natural resource professionals for private landowners, provide a useful mechanism for analyzing documents concerned with communicating information about natural resources. The documents suggest that maintaining a sharp distinction between the professionals and the lay audience leads to stylistic and structural problems that hinder clear communication and mediate against collaborative decision making, even when such collaboration is the goal. This article offers specific mechanisms for overcoming these textual problems.

This article makes an argument that audiotaped response to student writing is particularly useful in teaching two-year-campus students. The argument is grounded in a historical overview of response literature in TETYC, student surveys, and a case study of one undergraduate student.

Popular accounts of scientific discoveries diverge from scholarly accounts, stripping off hedges and promoting short-term social consequences. This case study illustrates how the “horse-race” framing of popular accounts devalues the collective sharing, challenging, and extending of scientific work. In her best-selling Longitude , Dava Sobel (1996) depicts John Harrison's 18th-century invention of a marine chronometer, a ground-breaking precision instrument that eventually allowed sailors to calculate their longitude at sea, as an unequal race with Harrison as beleaguered hero. Sobel represents the demands of the Board of Longitude to test and replicate the chronometer as the obstructionist machinations of an academic elite. Her framing underreports the feasibility of the chronometer and its astronomical rival, the lunar distance method, which each satisfied different criteria. That readers accept Sobel's framing is indicated by an analysis of 187 reviews posted on Amazon.com, suggesting that popular representation of science fuels cynicism in popular and academic forums.

This article investigates the use of oral narratives by a 7-year-old Mexican born girl (Isabela) participating in small group literature discussions in a bilingual 2nd-grade classroom in the U.S. over a year. The study is grounded in sociocultural and critical perspectives and uses narrative and transactional theories to understand literacy events.

A year-long, 2-level case study was conducted to examine both the complex writing performances of three students in a 2nd-3rd grade class and the instructional strategies of their teacher, focusing on the interplay between the children’s strategy use and the teacher’s instruction.

This case study of a Chinese undergraduate nursing student focuses on her literacy experiences in her nursing major. Although traditional academic writing played some role in her education, the unusual demands of nonacademic, disciplinary documents, particularly nursing care plans (NCPs), played a more significant and more intractable role in her education and in the difficulties she faced. This investigation of features of academic literacy across the curriculum also embeds this student’s experience in broader concerns of the nursing curriculum and nursing regulatory agencies, further complicating the role of disciplinary literacy acquisition.

Argues that the conflicts and contradictions of community outreach (such as service learning) call for an intercultural inquiry that not only seeks more diverse rival readings, but constructs multivoiced negotiated meanings in practice. Presents a case study in which students use the practice of intercultural inquiry to go beyond a contact zone into confronting contradictions, inviting rivals, and constructing and negotiating meaning through the eyes of difference.

This article focuses on supervising professors’ and master’s degree students’ understanding and experiences of supervision practices in a Norwegian university, with focus on differences in text cultures and text norms between and within three academic disciplines. The interview study shows that each discipline is a heterogeneous discourse community with largely unarticulated differences. The findings suggest three supervision models, described as teaching, partnership, and apprenticeship. Dominant trends in supervisory relationships and textual practices are distinguished, and characteristics of each are outlined. Connections are shown between the models supervisors adhere to, the kind of texts they expect from their students, and how they provide feedback. As an example, conflicting attitudes toward exploratory student texts are discussed. The study shows that supervision models and textual expectations are influenced by the disciplinary text cultures in which supervisors and students take part. Finally, some practical implications of the study are suggested.

Provides a mini-autoethnography of three institutional moments in which the author saw a set of conditions that invited him to speak or write as a gay academic to make political interventions in dominant culture. Explores three important issues that are often unacknowledged in everyday discussions of homosexuality: exposing heteronormativity as heterosexism, moving beyond invisibility, and the trap of "double consciousness."

Abstract This essay analyzes the web of persuasion named the “knowledge enthymeme”; in the public policy debate over mandatory newborn HIV testing in the United States and especially New York. Bringing together classical rhetorical theory and Foucault's theory of the knowledge‐power loop, the essay explains how the conceptual/argumentative frame of the knowledge enthymeme helped shape the knowledge‐power relations of mandatory newborn testing in dangerous ways. Ultimately, the knowledge enthymeme blocked more responsive approaches to testing by exaggerating the beneficial effects of testing and its knowledge, ignoring the contingenices of this knowledge, and bypassing the “situated knowledges “ of the women it targets.

Although Toulmin models of argumentation are pervasive in composition textbooks, research on the model's use in writing classrooms has been scarce'typically limited to evaluating how students' essays align with the model's elements (claim, data, warrant, qualifier, rebuttal, backing) construed as objective standards. That approach discounts Toulmin's emphasis on context. In contrast, this study of a major university's summer composition program for high school students employs Wenger's notion of communities of practice and Bakhtin's notion of response to trace how classroom contexts mediate students' and teachers' understandings of a Toulmin model. The article presents a case study of a controversy that emerged when participants attempted to identify the main claim in one student's essay. The controversy arose, the analysis suggests, as participants positioned competing tacit and explicit representations of claims with/against other rhetorical terms (for example, thesis), variously interpreted the assigned tasks, and negotiated over tasks and texts.

Using the notion of design developed as part of the New London Group's Multiliteracies Project, this qualitative multicase study examines undergraduate academic literacy as a multimodal achievement game. Retrospective interviews and textual analyses revealed a series of operations on course content that constituted moves in the game. The goal of the game was to find, move, and display content, including not only facts but also concepts and forms of situated knowledge that would gain the highest points on assessments. Better “players” were more aware than their lower achieving counterparts of the game as specific activity different from learning. They also had more nuanced and planned versions of the operations that began with what was expected on assessments and moved backwards toward sources. Findings support forms of preparing students for academic success through the multiliteracies pedagogy that combines consciousness raising through overt instruction with forms of immersion and critical analysis.

This semester-long qualitative study explores the effects of a high-stakes, direct writing test on 3 teachers and their students in 1 rural Maryland high school. Out of the 23 students in both classes, 14 students had been identified for special education services for physical or learning problems; all had either failed the test once or had not yet taken it. The researchers conducted interviews with teachers and students, observed their classrooms, and collected samples of student writing and other artifacts to address 3 questions: (a) How did the test influence teacher beliefs about writing instruction? (b) How did these teachers adapt their instruction to respond to the demands of the test? (c) How did students who had not passed the test respond to their writing instruction and how did preparation for the test affect their attitudes/beliefs about writing? Our findings suggest that an emphasis on test preparation diminished the likelihood of the teachers’ engaging in reflective practice that is sensitive to the needs of individual students, that the high-stakes assessment process discounted the validity of locally developed standards for assessing writing, and that the criteria for passing the test failed to take into consideration the rich variety of American culture and the complexity of literacy learning.