This article examines the “master” and “little” cultural narratives students perform in literacy narratives. Results show that students incorporate the literacy-equals-successmaster narrative most often, yet they also include in little narratives figures such as the hero, victim, and child prodigy. I consider how these findings can improve instructionon this topic and conclude with pedagogical recommendations.

Students' writing of parody can provide a more persuasive vehicle than conventional academic writing to move students from their intuitive awareness of irony to critical analysis of rhetorical strategies. Combining parody writing with strong critical reflection can encourage a more complex view of language choices, audience identification, genres, and persuasion.

Based on Walter Eggers's article “Teaching Drama: a Manifesto,” this article discusses practical ways to emphasize the persistence and popularity of the dramatic tradition in an introduction to drama course. I argue that drama's popularity is an essential tool for teaching the genre to undergraduates in all disciplines, and to demonstrate this tenet in my own experience, I give examples of how I taught formal and thematic elements through their use in contemporary media as well as several assignments that demonstrate the symbiotic relationship between staged theatre and its multimedia counterparts.

Driving research questions from the prevailing issues and interests and developing from them new theories, formulas, algorithms, methods, and designs, and linking them to the interests of the larger audience is a vital component of scientific research papers. The present article discusses outlining purposes or stating the nature of the present research, and listing research questions or hypotheses in the introduction of academic papers. This corpus-based genre study focuses particularly on Move 3 of the model “occupying the niche.” The results indicating disciplinary variation show that the writers of Computer Science (CS) research articles, over the years have developed an increased use of outlining purpose/stating the nature of the present research, having the characteristics of purposive, descriptive, extension of the previous work, contrast to the existing work, brevity, complexity, and a description of methodology. It also shows that listing research questions or hypothesis may have distinctively different functions in developing genres as compared to the established ones such as physics.

The authors describe two pedagogical strategies—rhetorical sentence combining and rhetorical pattern practice—that blend once-popular teaching techniques with rhetorical decision making. A literature review identified studies that associated linguistic and rhetorical knowledge with success in engineering writing; this information was used to create exercises teaching technical communication students to write Introduction, Methods, Results, and Discussion (IMRaD) reports. Two pilot studies report promising results: Preliminary findings suggest that students who were taught this method wrote essays that were perceived as significantly higher in quality than those written by students in a control section. At the same time, however, the pilot studies point to some challenges and shortcomings of exercise-oriented pedagogies.

This article introduces an assignment that uses key messages to introduce students to the different ways that rhetoric is used in professional writing. In particular, this article discusses how analyzing and writing reports about organizational web sites can help students perceive the rhetorical nature of professional communication, gain familiarity with several professional writing genres and writing conventions, become more critical readers, and recognize the relationship between an initial study and a report that communicates the findings from that study.

Using rhetorical genre theory and research on reported speech, this study investigates the citation practices in 81 forensic letters written by paediatricians and nurse practitioners that provide their opinion for the courts as to whether a child has experienced maltreatment. These letters exist in a complex social situation where a lack of clarity exists as to which professional group (healthcare providers, police, social workers) is primarily responsible for gathering accounts of children’s injuries. Yet physicians need these accounts into order to compare them to actual injuries. The study documents the direct and indirect citations that occur in the letters, observes documentation strategies, notes the instances in which partial breakdowns in citation occur, and points to the linguistic factors contributing to these breakdowns.

Using archival admissions records and case histories of patients at a British asylum from the 1860s to the 1870s, the authors examine the medical certification process leading to the asylum confinement of individuals judged to be “of unsound mind.” These institutional texts are, the authors suggest, “occult genres” that function as complex acts of argumentation, whose illocutionary force depends on the success of their felicity conditions. Through the lens of Austin’s concept of “uptake,” the authors analyze the role of medical certification in the admissions history of two patients at Ticehurst House Asylum in the 1860s-1870s. The authors contend that historical genre analysis plays an important role in the rhetoric of medicine and health, shedding light on the performative power of medical certification, an act essential to the practice of psychiatry.

Abstract Although scholars in the field have begun to investigate normal schools, they still represent an underexamined site. One significant aspect of normal schools that has been overlooked is the educational activities of their alumni associations. California State Normal School Alumni Association, the focus of this analysis, provided a woman-centered space where women could engage in lively, rhetorically sophisticated public discussion of issues integral to women teachers in the 1890s. This analysis demonstrates that these alumni members, like clubwomen across the nation, participated in the process of transforming conventional assumptions about women during the late nineteenth and early twentieth centuries. Notes 1I thank RR reviewers Catherine Hobbs and Vicki Burton for their thoughtful and helpful revision suggestions. I also thank Elizabethada Wright and Martha Chang for their encouragement and willingness to read earlier versions of this essay. 2For relevant research on normal schools, please see the following: Gold, "'Where Brains Had a Chance': William Mayo and Rhetorical Instruction at East Texas Normal College, 1889–1917" (2005) and Rhetoric at the Margins: Revising the History of Writing Instruction in American Colleges, 1873–1947 (2008), chapter 3, "Challenging Orthodoxies at a Rural Normal College"; Gray, "Life in the Margins: Student Writing and Curricular Change at Fitchburg Normal, 1895–1910" (2008); Harmon, "'The Voice, Pen, and Influence of Our Women Are Abroad in the Land': Women and the Illinois State Normal University, 1857–1899" (1995); Fitzgerald, "The Platteville Papers Revisited: Gender and Genre in a Normal School Writing Assignment" (2007) and "A Rediscovered Tradition: European Pedagogy and Composition Studies" (2001); Lindblom, Banks, and Quay, "Mid-Nineteenth-Century Writing Instruction at Illinois State Normal University: Credentials, Correctness, and the Rise of a Teaching Class" (2007); Lindblom and Dunn, "Cooperative Writing 'Program' Administration at Illinois State Normal University: The Committee on English of 1904-05 and the Influence of Professor J. Rose Colby" (2004); Rothermel, "'Our Life's Work': Rhetorical Preparation and Teacher Training at a Massachusetts Normal School, 1839–1929" (2007) and "A Sphere of Noble Action: Gender, Rhetoric, and Influence at a Nineteenth-Century Massachusetts State Normal School" (2003). 3Here I draw on Gold's definition of rhetorical education. (See Rhetoric at the Margins, page x.) 4The five normal schools that Ogren investigated were Genesco, New York; Florence, Alabama; Pine Bluff, Arkansas; Oshkosh, Wisconsin; and San Jose, California. 5For examples, see Gold and Rothermel. 6As Barbara E. L'Eplattenier has asserted, "We can and should begin incorporating more explicit discussion of our primary research methods into our historical research" (68). Archival materials discussed in this article are held by San Jose State University Special Collections and Archives, Dr. Martin Luther King, Jr. Library. Materials were gathered during two week-long and one three-day visit completed between 2008 and 2010. During the time I was completing research, San Jose Special Collections' staff was processing the normal school materials. As the material becomes available, it is being listed on the Online Archive of California. 7The association was also known as the State Normal Alumni Association of San Jose and the Alumni Association of the San Jose State Normal School. 8In the field of rhetoric and composition, normal school alumni associations and West Coast normal schools have received little attention. In her history of American public normal schools, Ogren includes California State Normal School among the normal schools she examined. Although clubwomen have received attention by scholars, I have been unable to locate research on normal school alumni associations by scholars of rhetoric and composition. 9This information is from an article pasted into the Minutes of the State Normal Alumni Association of San Jose for June, 1895. The article, "A Successful Session" was published in The Teacher and Student 3.1 (1895).

Engineering programs in the US made notable efforts to develop students' intercultural competence, but they tended to overlook the teaching of intercultural communication. Technical communication teachers can fill this gap by addressing intercultural issues in the service class. This proposal faces challenges: the lack of class time, teacher training, textbooks, and teaching methods. To address these challenges, this tutorial uses various materials and genre-based instruction to integrate intercultural communication into the service class. This approach helps to raise students' intercultural awareness and sensitivity as they learn engineering communication genres. This tutorial may be used in service classes for other majors.

206 RHETORICA côté du marchand, du ménestrel, ou du pèlerin reste toujours l'impécunieux poète. Ainsi, de la vantardise des troubadours belligérants aux monologues des valets à louer, MJ tisse un réseau de significations, où la liste n est plus tant un trope qu'un outil conceptuel qui permet de renouveler la connais­ sance de ces poètes. Le lecteur peut regretter la place un peu trop grande que prend la figure du poète devant la question plus proprement rhétorique ou poétique du fonctionnement de la liste; il peut regretter la composition mo­ nographique des derniers chapitres et les choix qu'elle conditionne (corpus des fabliaux très rapidement évoqué). Mais, il ne peut, en dernière analyse, que reconnaître la finesse, la pertinence et l'utilité des analyses autant pour le médiéviste que pour celui qui travaille sur d'autres époques. Catherine Nicolas Université Paul-Valéry (Montpellier III) Srividya Swaminathan, Debating the Slave Trade: Rhetoric of British National Identity, 1759-1815. Farnham: Ashgate, 2009. xiii + 245pp. ISBN 9780754667674 The proliferation of scholarship on the multi-national and multi-era debate over slavery, on the part of scholars from multiple disciplines, has created an embarrassment of riches; because there is so much scholarship, work tends to specialize by country, era, genre, method, and topos. That is, with the exception of David Brion Davis' extraordinary work, scholars gener­ ally write about the debate over the slave trade or the abolition of slavery, and almost always within a single nation. And they generally further specialize by focusing on the proslavery or antislavery position, most commonly the latter. Finally, although the slavery debate itself violated generic categories— with poems, plays, sermons, political speeches, paintings, and songs either attacking or defending slavery—scholarship has most commonly accepted a visual versus verbal split, as well as a split within written discourse between literary and political discourse. Thus, somewhat paradoxically, students of the slavery debates are currently well-served in terms of specific studies, but have fewer broad brush treatments. While Srividya Swaminathan's Debating the Slave Trade: Rhetoric ofBritish National Identity, 1759—1815 can hardly be called broad brush—one of its many virtues is the grounding of her arguments in close textual analysis— it does transcend many of the boundaries that unhappily limit the area. A study of the debate within Britain, the book places that debate within the larger context of the debate within and from the colonies, as well as the burgeoning anti-slavery movement in the United States. As well as polemical pamphlets, slave narratives, speeches, and sermons, Swaminathan considers Reviews 207 literary texts such as Mary Birkett's A Poem oil the African Slave Trade, James Boswell's No Abolition of Slavery, and the collection Poems on the abolition of the slave trade. Briefly, Swaminathan s book has two significant points for scholars of the history of rhetoric. First, her work nicelv complicates the pro- and antislavery dichotomy. She is very persuasive that there was, after a certain point, very little true "proslavery" rhetoric in the British debate, and that, therefore, the term "regulationist" is a much more accurate one. That is, defenders of the slave trade initially tried to denv the brutality of the conditions in which slaves were transported, but quickly abandoned that approach. They moved to the argument that there were flaws in current practices, but that they could be ameliorated, that better regulation would sufficiently improve conditions. In effect, they tried to coopt the language of reform—the very discourse on which abolitionists relied so heavily—by arguing for reforming rather than abolishing the slave trade. Second, she argues that, while the abolitionists were politically success­ ful in achieving the abolition of the slave trade and then the abolition of slavery within Britain, to describe the end result of the debate in purely po­ litical terms, or to attribute causality solely to the abolitionists, is to miss the larger cultural consequences of the arguments made by both sides. Instead, Swaminathan argues, the slavery debate was framed as an issue about the identity of the British and the nature of their empire: "The dialogue...

198 RHETORICA discussion in these essays, Stowers' A Rereading of Romans, Justice, Jews, and Gentiles provides outstanding examinations of Paul's uses of prosopopoieia, among other oral speech genres familiar to the auditors of the time. Similarly, Antoinette Wire's The Corinthian Women Prophets, a Reconstruction Through Paul's Rhetoric, among its other merits, suggests contextual sources for puns and humor in Paul's references to the veiling of women and to their prophetic speech. Philip Kern's Rhetoric and Galatians, Assessing an Approach to Paul's Epistles provides a good companion to the essays by Black and Watson in this volume in reviewing the numerous approaches to Paul's letters that are increasingly being combined with one another to both reconstruct the contexts and auditors of the New Testament gospels and epistles, and assess the innovations introduced into classical genres and understandings of the meanings they conveyed. Like Richard Burridge's What Are the Gospels?, studies of New Testament innovations and improvisations based upon clas­ sical models are provided in Jo-Ann Brandt's Dialogue and Drama, Elements of Greek Tragedy in the Fourth Gospel and Dennis E. Smith's Prom Symposium to Eucharist, the Banquet in the Early Christian World. These readings continue the examination of literary and rhetorical readings of the New Testament in conversation and sometimes in conflict with one another. Black and Watson have provided an examination of these current critical issues within and alongside reappraisals of Kennedy's work in a manner that does credit to their title: words well spoken. C. Jan Swearingen Texas A&M University Geoffrey D. Dunn, Tertullian's Aduersus Iudaeos: A Rhetorical Analysis. Patristics Monograph Series 19, Washington, DC: The Catholic Uni­ versity of America Press, 2008. xiv + 210 pp. ISBN 978-0-8132-1526-6 The Tertullian authorship of Aduersus Iudaeos has been disputed over the past two centuries. In this book Dunn argues that a rhetorical analysis of Ter­ tullian s Aduersus Iudaeos can resolve the uncertainties respecting its origins. He sets forth in an excellent manner the status of authorship assumptions, provides a detailed rhetorical analysis, and constructs a substantial case for all the parts of the manuscript being authored by Tertullian. He contends that the disputed last part was written before Tertullian's Aduersus Marcionem rather than being copied from it. Furthermore he declares that the Aduersus Iudaeos has been neglected because of doubts regarding its authen­ ticity. He points out that Robert Sider in his Ancient Rhetoric and the Art of Tertullian (1971) did not include the Aduersus Iudaeos nor did he list it in his catalog of Tertullian's writings. Dunn first addresses the differences of opinion regarding the text. He next explores the intended readership, and contends that "pamphlet" is Reviews 199 the best appellation because Tertullian's intent is advocacy (p. 28). Dunn's lhetoiical analysis consists of three aspects located in as many chapters, structure, argumentation, and style. The final chapter is in essence a summary of the arguments in the book. There is an extended bibliography, a general index, and a Scripture citations index. in the first chapter Dunn sets out a history of scholarly reflections on authorship and in the process supplies an important breakdown of those who doubt the integrity and authenticity of the Aduersus Iudaeos and those who support it. Those opposed were Krovmann, Dekkers, Aulisa, Semler, Burkitt, Quispel, Quasten, Neander, Akerman, Labriolle, Efroymson, Crosson, and Ev ans. Those accepting were Noeldechen, Grotemeyer, Harnack, Williams, Saflund, Trankle, Fredouille, Monceaux, Simon, Gager,Aziza, Moreschini, Schreckenberg, Barnes, and Otranto. Dunn along the way sets out the diverse nuances prov ided bv these authorities. Dunn ascertains that the authorship controversy is related to the recent concern ov er the degree of contact between Jews and Christians in early third century Carthage. Contemporary scholars are offering new clues that the contacts between Jews and Christians were considerable. Scholars who so argue include J uster, Simon, Krauss, Williams, Parkes, Blumenkranz, Wilken, Blanchetiere, Hornbury, de Lange, Wilson, and MacLennan. Other scholars, however, have claimed that anti-Jewish polemics were chiefly designed to assist the Christians in establishing "self identity," since Jews and Chris­ tians were going their own separate ways. These include Eiarnack, Barnes...

208 RHETORICA appears to have read every relevant primary and secondary text, so that the book serves as an excellent introduction to the topic. A further virtue of Swaminathan's book is that it elegantly models how rhetorical and literary analysis can be interwoven for a nuanced presentation of the complexities of social change. The puzzle about slavery is, as Swaminathan says, that "Great Britain dismantled this profitable trade, albeit unevenly and in a fraught manner, seemingly for the benefit of principle" (p. 213). It is a striking instance of effective rhetoric. Yet, it was not a case of a single text having done that considerable cultural work. Although some texts might have been more popular, and possibly more effective, than others, the abolitionists were successful because of a long series of arguments and counterarguments. They were successful because various topoi were repeated across genres, and not just in what we traditionally think of as "political" discourse. The book usefully reminds us of the breadth of rhetoric, and, hence, the potential breadth of rhetorical scholarship. Patricia Roberts-Miller University of Texas, Austin Mark Longaker, Rhetoric and the Republic: Politics, Civic Discourse, and Education in Early America. Tuscaloosa: The University of Alabama Press, 2007. xx + 266 pp. ISBN 978-0-8173-1547-4 While in the past five years we have seen a number of books chal­ lenging and diversifying our understanding of rhetorical education in late nineteenth-century United States, including David Gold's Rhetoric at the Mar­ gins: Revising the History ofWriting Instruction in American Colleges, 1873-1947, Jessica Enoch's Refiguring Rhetorical Education: Women Teaching African Amer­ ican, Native American, and Chicano/a Students, 1865—1911, and Brian Fehler's Calvinist Rhetoric in Nineteenth-Century America. The Bartlet Professors of Sa­ cred Rhetoric ofAndover Seminary, relatively little work has examined rhetor­ ical education within colonial America. Indeed, Mark Garrett Longaker's Rhetoric and the Republic is likely the most important work to do so since Thomas P. Miller's The Formation of College English: Rhetoric and Belles Lettres in the British Cultural Provinces. Unlike works bv Gold or Enoch, the primary virtue of Longaker s research does not come from his examining underrep­ resented communities, nor does his work take us to different parts of the university as does Fehler s. Rather, Longaker's work is important because it asks us to fundamentally reexamine our historiography at the same time that it challenges us to think harder about some of our pedagogical practices. Revising accounts by Miller, Halloran, and Clark (Oratorical Culture in Nineteenth-Century America: Transformations in the Theory and Practice of Rhetoric), Longaker argues that "early American republicanism was a con­ tested political terrain" which allowed for a number of conflicting peda­ Reviews 209 gogical ideals and practices to emerge in its name (p. xviii). This historical narrative in turn allows Longaker to demonstrate the anemia of the republi­ can revival which has been championed by both contemporary American academics and politicians alike. Since at least the 1950s, scholars represent­ ing various disciplines have called for a revival of civic republican political discourses as a counterweight to the hegemony of liberal political discourse. Indeed, in the United States, civic republicanism represented something of an academic third way between Soviet-inspired communist totalitarianism and American-inspired liberal capitalism. Whereas liberalism promoted negative liberty, legal proceduralism, and the interest of autonomous individuals, re­ publicanism promoted positive liberty, substantive values, and civic virtue. Finding a way of reviving civic republicanism would help revive active citi­ zenship, or so we believed. But the truth of the matter has always been that the sharp division between republicanism and liberalism was itself a prod­ uct of the Cold War, and one that was unsustainable when examining the eighteen and nineteenth centuries, a point Longaker brings home especially well in his analvsis of John Witherspoon. Oddly enough, Longaker never makes that argument explicitly and in­ stead spends most of his book demonstrating, through the use of Gramscian articulation theory, the various ways early American republican theory lent itself to very different political and economic discourses. So much the better for us, the real value of the book as far as this reader is...

Reviews 203 however, focuses on Imlaga, showing that it can be mapped only partially onto the Aristotelian concept of style, embracing genres like poetry and letter­ writing and emphasizing (to use Austin s terminology) the illocutionary over the perlocutionary. Wolfhart P. Heinrichs traces a chronological progression within balaga, by means of which figures that had originated in ornate prose migrated into poetry, while Lala Behzadi focuses on silence in the work of Amr b. Bahr al-Jahiz to show how rhetorical analysis can lead to epistemological theory. The book concludes with a long essay by Joseph Dichy on commentaries to the Qur'an in the three centuries after the Hegira (622 ce), demonstrating that a recognition of obscurity or equivocation opens up a space for the study of rhetorical features in a text which now has to be considered as more than a simple window through which the truth it carries may be viewed. It is customary to complain that in collections of essays by diverse hands, some contributions are stronger than others. That is true here, however, only to a limited extent. The essays in this collection are consistently excellent, resulting in a volume that can be recommended to anyone with a serious interest in how east meets west in rhetorical history. Craig Kallendorf Texas A&M University Madeleine Jeay, Le Commerce des Mots. L'usage des listes dans la littér­ ature médiévale (XIIe-XVcsiecles). Publications Romanes et Françaises, CCXLI, Genève: Droz, 2006, 552pp. ISBN 2600010653 L'ouvrage de Madeleine Jeay (MJ) se propose d'étudier les traits ca­ ractéristiques de la liste et le rapport que le «plus paradoxal des tropes» (p. 501) entretient avec l'usage qui en est fait dans la littérature médiévale. Corps étranger et inassimilable à l'œuvre, élément qui produit un effet de rupture au moment de son intrusion dans le tissu textuel, la liste se définit par son hétérogénéité et par sa récurrence, étant donné que ce sont toujours les mêmes réalités qui sont énumérées. Cette double définition, ainsi que la pratique régulière de la liste sur une large période allant du XlIIe au XVIe siècle, a permis de définir un corpus de textes à listes et d'en élaborer le répertoire virtuel (http://tapor.mcmaster.ca/~hyperliste/home.htm) qui montre la façon hypertextuelle dont les listes circulent d'une œuvre à l'autre et appellent un mode de lecture spécifique. Prenant appui sur cet outil infor­ matique, l'ouvrage de MJ propose de trouver le principe organisateur de ces listes et d'en définir la valeur littéraire. Plus qu'un simple rehaussement du style, la liste est posée, à partir de là, comme une figure d'amplificatio associée à la représentation de la figure du poète que MJ place au centre de son enquête. Forte de ses balisages théoriques (Ph. Hamon en particulier), elle relève les affinités que l'énumération entre­ 204 RHETORICA tient avec la description: même intention de nommer pour établir une no­ menclature et pour proposer un savoir encyclopédique et didactique sur le monde et les mots qui le disent; même dimension métatextuelle qui débouche sur une situation discursive qui met en jeu l'écrivain dans son activité même; même ambition intertextuelle de type réticulaire qui fait appel à la mémoire. La spécificité poétique de la liste résiderait alors dans son excès de réalité, car en accentuant la «quotidienneté du quotidien», elle le sublimerait et répondrait à la tentation fondatrice de la poésie d'annuler l'opposition entre les mots et les choses. En outre, la liste briserait la linéarité du texte et main­ tiendrait, ce faisant, le lecteur à la surface du texte. Elle imposerait donc une lecture de surface et de réseau et couperait court au processus d'exégèse et à l'approfondissement du sens. L'étude fine des listes et de leurs caractéristiques, leur mise en parallèle«hypertextuelle» et leur constitution en...

Reviews C. Clifton Black and Duane F, Watson, eds., Words well spoken: George Kennedy s Rhetoric of the New Testament (Studies in Rhetoric and Re­ ligion 8). Texas: Baylor University Press, 2008. xiii +253 pp. ISBN 1602580642 George Kennedy's importance to New Testament rhetorical criticism is that of groundbreaker, particularly for rhetorical scholars who are not Biblical scholars. Within the community of Biblical scholars, Kennedy's work introduced methods based upon classical rhetorical models that have been adapted, criticized, and sometimes replaced with alternatives. Duane Watson and Clifton Black's introductory essay provides a lucid guide to the range of rhetorica or the essays and are addressed in different ways by individual authors. An overarching recent debate has been the question of whether New Testament authors, particularly Paul, "knew" or "studied" rhetoric. A related issue has been the problem of identifying rhetorical and literary genres that make an appearance in the Christian scriptures, and related proposals that these categories be dispensed with entirely. To its credit, this collection presents the annoying alongside the enriching episodes in the debates. Following excellent essays on the history of Biblical rhetorical studies by Margaret Zulick and Thomas Olbricht, Duane Watson's "The Influence of George Kennedy on Rhetorical Criticism of the New Testament" explains past and present debates about New Testament epistolary rhetoric and narrative genres. Kennedy was among the first, he notes, to define and explore the difference between "the rhetoric of the historical Jesus and the rhetoric of Jesus as preserved in the Jesus tradition and the gospels." Watson characterizes a more recent formulation of this distinction developed by Gregory Bloomquist: "While historical Jesus research may give us greater critical certainty regarding the words and deeds of the historical Jesus, these words and deeds have to be understood as the picture that the historical Jesus wanted to present. They are a picture of the rhetorical Jesus but not of the historical Jesus" (p. 48). Watson also surveys the debates concerning Paul's rhetorical education that were provoked by Kennedy's New Testament Interpretation Through Rhetorical Criticism. To accept that there is no hard evidence that Paul or other authors of the Christian scriptures were educated in rhetorical schools introduces three Rhetorica, Vol. XXIX, Issue 2, pp. 195-231, ISSN 0734-8584, electronic ISSN 15338541 . ©2011 by The International Society for the History of Rhetoric. All rights re­ served. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Rights and Permissions website, at http://www.ucpressjournals.com/reprintlnfo.asp. DOI: 10.1525/RH.2011.29.2.195. 196 RHETORICA questions at the very least that bear not only upon Biblical studies but on classical and later rhetorical studies as well. First, what counts as evidence? Second, and related to the question of evidence, what is an author? Third, what does "educated" mean? Apart from Plato's representations, we have no evidence of Socrates' words; we must judge them through the lens of Plato's art. And what kind of evidence is the evidence of an artisan? Among New Testament authors, the question of rhetorical education comes up most often regarding Paul because his authorship is least questioned among the Christian scriptures. There seems to have been a person Paul and all the evidence we have suggests that he wrote his own letters. Or rather, according to the customs of the time, he dictated them, as the letters themselves state. Just as an authenticating narrative often appears at the beginning of Plato's dialogues, the scribe who wrote the letter is named in many of Paul's epistles. Words Well Spoken illuminates both the good news and the bad news among the answers to these questions of evidence, authorship, and rhetorical education. Clifton Black's essay on Kennedy's readings of the gospels provides a lucid survey of the major objections to Kennedy's work, particularly those of literary theorists and literary historians. According to these critics, Kennedy seems to want to reduce narrative gospels and speeches alike to, "logos, or logical argument, whereas the gospels tend more obviously towards ethos, the power of Jesus' authority" (p. 71). Essays by Blake Shipp, on...

A significant percentage of students who attend secondary schools in the United States do not acquire the basic writing skills required to gain admission to four-year colleges and universities. In the present study, participants were 41 low-income, multi-ethnic 12th-grade students, 19 of whom received instruction on specific genre features for writing college admission essays. The other 22 12th-grade students formed the comparison group and received instruction as usual in their regular English class (mostly on literary analysis). The students who received instruction on genre features of the college admission essay scored higher on a rubric-based rating of the pre and post test essay writing and on writing self-efficacy surveys associated with the genre. Findings yielded from this study point to the merit of using a features-based genre instructional approach to teaching college admission essays to low-income, multi-ethnic high school students.

In the United States, composition researchers have consistently depicted First-Year Composition (FYC) teachers' responses to students' faith-based writing in terms of a conflict narrative. According to Goodburn (1998), Lindholm (2000), Perkins (2001), and Vander Lei and Fitzgerald (2007), FYC teachers hold strict secular expectations and reject the religious identity and expression of their fundamentalist Christian students. This study explores this conflict narrative by analyzing how 24 FYC teachers in the Midwestern United States describe their own religious identities as well as those of their institutions and respond to two faith-based student texts. The study results challenge simplistic depictions of the conflict narrative. The religious affiliations of the FYC teachers coincide with national averages and neither relate to how teachers described the religious environment of their institutions nor the grades the teachers gave the faith-based texts. Furthermore, rhetorical variables such as genre and audience awareness affect teachers' responses to faith-based writing. Composition researchers, this study concludes, need to complicate how they depict situations in which students express their religious identity within secular post-secondary institutions.

Scholars in rhetoric are increasingly attentive to the power of places and spaces to shape rhetorical performance. This article takes up the connection between ethos and location identified by several recent scholars, arguing that affiliation with and representation of material environments plays a crucial role in ethos. Ethos strategies are further shaped by genres, which are theorized as locations and environments in order to capture a fundamental dynamic between strategy and social norm. To demonstrate the strengths of understanding ethos in relation to both geographical and genre location, I analyze the ethos-maneuvers of Mary Austin, prominent early twentieth-century feminist, activist, and nature writer whose thirty-year public career merits attention from rhetorical scholars. In articulating how genre shapes Austin's efforts to develop her location in the deserts of the American West into a persuasive public ethos, I argue that ethos emerges in genre-specific formations.

Reviews 113 Ruth Webb, Ekphrasis, Imagination and Persuasion in Ancient Rhetorical Theory and Practice. Surrey, England: Ashgate, 2009. 238 pp. ISBN 9780754661252 The topic of ekphrasis has garnered much attention of late among classi­ cists, literary critics, and visual theorists—so much so that the bibliography on the subject has become unwieldy. Is ekphrasis a humble elementary exer­ cise in description? A w idely encompassing topos for the agon between word and image? An ancient nexus of speculation on the complexities of represen­ tation and the psychology of reception? Bringing together these perspectives and more, Ruth Webb's comprehensive treatment of ekphrasis from a rhetor­ ical point of view will be of interest to historians of ancient Greek and Roman rhetoric but may prove to be less than completely satisfying to those readers who have been following the critical explorations of the term of late. Webb begins with a strong argument: a proper understanding of ekphra­ sis should be grounded in the definition of the term offered in the rhetorical manuals of the imperial period, the 1st to the 5th centuries of the Common Era. Working closely with the Progynmasnmta of Theon, Ps.-Hermogenes, Aphthonios, and Nikolaos, as well as with rich material on the subject in the more advanced treatises by Quintilian, Ps.-Longinus, and Menander Rhetor, Webb insists that ekphrasis be considered in terms of effect rather than sub­ ject matter: it is "a speech that brings the subject matter vividly before the eyes" (Introduction and Chapter 1, "The Contexts of Ekphrasis"). She argues vigorously against a tendency she finds in modern criticism to see ekphraseis as descriptions of art works or as opportunities to explore ideas about the act of viewing in antiquity. Tier careful treatment of the handbook material— usefully presented in Greek and English in two appendices—focuses the reader's attention on enargeia. A vivid impression could be achieved through the detailed description, or narration, of many subjects, including activities such as battles, storms, plagues, earthquakes, and festivals, not only through descriptions of objects such as paintings, sculptures, and architectural won­ ders. Chapter 1 proceeds with historical evidence for a drift in scholarly treatments of ekphrasis away from the ancient rhetorical definition in the writings of nineteenth-century French art historians. A key moment of rupture in the mid-twentieth century for Webb is Leo Spitzer's appropriation of "ekphrasis" to designate a poetic genre. From here, writes Webb, "the rest is history," as ekphrasis is "catapulted" out of "the specialized domain of classical [sic] and archaeology into the world of English and Comparative Literature" (p. 35). The lapsarian tone of the narra­ tive at this point may startle readers who value interdisciplinary approaches to rhetoric and visual theorists who have left new critical poetics behind. The implication that all subsequent treatments of ekphrasis by literary scholars follow Spitzer's new critical lead is inaccurate and unhelpful (see p. 35 n. 63). In the penultimate chapter, Webb acknowledges recent writing on ekphra­ sis from classical scholars working on the ancient Greek novel (by Shadi Bartsch, Jas Eisner, Elelen Morales, Tim Whitmarsh, and others: see p. 178 114 RHETORICA and nn. 27 and 28). Influenced by literary theories such as semiotics, fem­ inism, and post-structuralism, these works, like those of scholars (notably W. J. T. Mitchell) from other humanities disciplines intersect in many ways with the perspectives developed later in Webb's book, but Webb does not pause to consider how they complicate the ancient vs. modern definitional agon driving her argument early on. As she aptly observes, "The connec­ tion between ekphrasis and the idea of visual representation ... runs deep" (p. 53), thus her lack of engagement with scholars exploring that very idea is puzzling. Webb is on firmer ground as she returns to a detailed examination of the treatment of ekphrasis in the handbooks (Chapter 2, "Learning Ekphra­ sis: The Progymnasmata). Emphasizing rhetorical production, she focuses on ekphrasis as "the exercise which taught students how to use vivid evocation and imagery in their speeches" (p. 53) rather than the static reproduction of set passages. Webb here makes an illuminating connection between ekphra­ sis and narrative, citing passages in which the speaker becomes...

Reviews 115 in more advanced rhetorical practice. Webb s contention that the persuasive force of ekphrasis is a matter of the orator eliciting predictable responses from listeners based on widely accepted cultural conventions (pp. 109, 122, and passim) is certainly demonstrable but does not allow much scope for con­ testation. This view has an unfortunate resonance with an assumption Webb seeks to overturn, namely that ekphraseis tend to be predictable set pieces and that epideictic speeches in particular—a fertile ground for ekphrastic rhetoric—are usually "a catalogue of platitudes" (p. 164). On the other hand, her observations about the use of ekphrasis in orations to "cast a particular light (or chroma, 'colour' or 'gloss')" on the case at issue and to turn spectators into witnesses through the artful use of vivid detail (pp. 145-65) contribute to a vision of ekphrasis as far more than "decorative digression" (p. 158). It is difficult to do justice to the wealth of primary and secondary material arrayed in Webb's book on this multi-faceted rhetorical subject. Her impressive learning and obvious passion for the material are on abundant display; particularly notable is her familiarity with French scholarship. But this wide reach can frustrate an interested reader: a great deal of ground is covered here rapidly, with subjects such as "Ekphrasis and Interpretation" (pp. 145-46), "Ekphrasis as Fiction" (pp. 168-69), and "Statues and Signs" (pp. 186-87) treated in one or two paragraphs. The net effect is at times like standing too close to a mosaic: hundreds of tiles spark with color but the pattern is difficult to discern. In her Preface Webb acknowledges the constraints of space which prevented extended analyses of examples (p. xiii). A few such analyses would have been welcome. But the book succeeds in achieving the author's primary goal: elucidating the main sources for ekphrasis and enargeia. Although rhetoric scholars may find some points in this rhetorical treatment of ekphrasis familiar, they will appreciate the close attention paid to rhetorical handbooks and the wealth of material concerning ekphrasis accumulated here. Susan C. Jarratt University of California, Irvine Pernille EEarsting and Jon Viklund, eds., Rhetoric and Literature in Linland and Sweden, 1600-1900 (Nordic Studies in the History of Rhetoric 2), Copenhagen: Nordisk Netvaerk for Rhetorikkens Historie, 2008. ISBN 9788798882923 This is the second collection of studies produced by NNRH. It is not available in bookstores, but is available online at http://www.nnrh.dk. There are eight papers published here, arranged roughly in chronological order, beginning with Mats Malm s Rhetoric, ^/locals, and Patriotism in Early Swedish Literature: Georg Stiernhielm's Hercules (1658)." Here (pp. 126 ), Malm argues that the Hercules by Stiernhielm (1598-1672) is more than 116 RHETORICA just an allegory about the choice between virtue and vice, the traditional interpretation of the Hercules at the crossroads story. It is also an allegory about good style and bad style, and hence should be read as an allegory of importance to the teaching and practice of rhetoric. The second paper is "Apostrophe and Subjectivity in Johan Paulinus Lillienstedt 'sMagnus Principatus Finlandia (1678)" (pp. 27-65), by Tua Korhonen. This Finlandia, a versified oration of 379 verses in Classical Greek hexameters (of which Korhonen provides the first translation into English, pp. 52-61) is a classical epideixis of Finland, but his use of apostrophe and self-referential passages shows that Lillienstedt (1655-1732) transcends the limitations of his classical models, adapting the genre to quite different cultural conditions prevailing in 17th-Century Scandinavia. Hannu K. Riikonen's "Laus urbis in Seventeenth Century Finland: Georg Haveman's Oratio de Wiburgo and Olof Hermelin's Viburgum" (pp. 67-85) is the third paper. Hermelin's Viburgum is one of the elegiac poems describing 101 towns in the Kingdom of Sweden in his Hecatompolis Suiorum (1691 or 1692), seen by many scholars as one of the finest examples of Nordic neo-Latin poetry from the 17th Century. About three years after the publication of Hecatompolis, one of Hermelin's students at the University of Tartu, Georg Haveman, delivered an oration in praise of Vyborg, a town on the Finnish-Russian frontier. Both Hermelin's elegy and Haveman...

This study explores the types of feedback and implicated relational systems in an online design critique using an inductive analysis of an online critique about a project focused on designing a new food pyramid. The results reveal eight types of feedback and three implied relational systems, all of which suggest relational archetypes that are disconnected from typical preprofessional activity systems. These results illustrate the potential for the online medium to be a space in which participants pursue idealized relational identities and interactions that are not necessarily authentic approximations of actual relational systems. Using these results as a foundation, the author discusses the potential relevance of the online medium to this setting and the implications of relational authenticity and genre knowledge on oral genre teaching and learning.

Thanks to the recent developments in the theory of academic discourse analysis, it is now increasingly accepted that negotiation of academic knowledge is intimately related to the social practices of academic communities. To underpin this position and to reveal some of the ways this is achieved, this article analyzes a relatively wide spectrum of academic texts (20 research articles, 20 handbook chapters, 20 scholarly textbook chapters, and 20 introductory textbook chapters) in applied linguistics. The authors show here the importance of establishing social relationships in academic arguments, suggest some of the ways this is achieved, and indicate how the social and institutional differences that underlie production and reception of different academic genres influence the ways metadiscourse is shaped in academic communication.

Drawing on work logs kept by participants, the authors report and analyze a project at their university in which contingent faculty recorded the amount of work they actually performed during a week. The authors also recommend ways to enhance the working conditions of such faculty.

Recent rhetorical accounts of mental illness tend to suggest that psychiatric disability limits rhetorical participation. This article extends that research by examining how one group of the psychiatrically disabled—those diagnosed with mood disorders—is using a particular narrative genre to engender participation, what I call the mood memoir. I argue here that mood memoirs can be read as narrative-based responses to the rhetorical exclusion suffered by the psychiatrically disabled. This study employs narrative and genre theory to reveal mood memoirists’ tactics for generating ethos in the face of the stigma of mental illness.

Carol Berkenkotter's Patient Tales sits at the intersection of at least two burgeoning areas of the medical humanities. It offers both a multimodal genre studies exemplar for scholars in the interd...

This study investigates the genre structure of Chinese call-center discourse based on data collected from the call centers of a telecommunication company in China. Using an integrated theoretical framework informed by approaches to genre from English for specific purposes, systemic functional linguistics, and social perspectives, the study focuses on an analysis of the recurrent situation and social practices, the communicative purposes, the move structure, the exchange structure, and the generic-structure potential of call-center communication. A corpus-based quantitative analysis further reveals the dynamic complexity of interaction at call centers. The study compares Chinese and English call-center interactions in order to illustrate universal language functions as well as institutional and cultural differences in this professional discourse. The findings may have implications for both academics and practitioners in the call-center industry.

This article explores the role of students’ prior, or antecedent, genre knowledge in relation to their developing disciplinary genre competence by drawing on an illustrative example of an engineering genre-competence assessment. The initial outcomes of this diagnostic assessment suggest that students’ ability to successfully identify and characterize rhetorical and textual features of a genre does not guarantee their successful writing performance in the genre. Although previous active participation in genre production (writing) seems to have a defining influence on students’ ability to write in the genre, such participation appears to be a necessary but insufficient precondition for genre-competence development. The authors discuss the usefulness of probing student antecedent genre knowledge early in communication courses as a potential source for macrolevel curriculum decisions and microlevel pedagogical adjustments in course design, and they propose directions for future research.

In teaching and researching English for Law, considerable effort has been put into the fine-grained description of legal genres and accounts of associated legal literacy practices. Much of this work has been carried out in the academic context, focusing especially on genres encountered by undergraduate law students. The range of genres which must be taught in professional legal writing and drafting courses is comparatively underresearched in the applied linguistics literature. This article explores one such underresearched genre, the barrister’s opinion. The article reports the findings of a genre analysis (Bhatia, 1993; Swales, 1990), drawing on the written opinions of five Hong Kong barristers, individual interviews with the barristers, and data from background information questionnaires.The study adopts a multi-perspective approach to genre analysis, drawing on the accounts of specialist informants to explain the genre as socially situated rhetorical action. Thus, the genre is analyzed in terms of its intertextual and interdiscursive writing context, generic move structure, and lexico-grammatical textualization. It is suggested that the findings may usefully be applied to the teaching of legal writing and drafting in a variety of contexts.

At a search marketing company, each search engine optimization (SEO) specialist writes up to 10 to 12 complex 20-page monthly reports in the first ten business days of each month. These SEO specialists do not consider themselves to be writers, yet they generate these structurally and rhetorically complex reports as a matter of course, while negotiating a constantly changing landscape of a contingent, rapidly changing business sector. Under these conditions, how did the SEO specialists manage to write these reports so quickly and so well? What is the standing set of transformations that they enact in order to develop and produce these reports? And given the multiple contingencies, rapid changes, and high individual discretion at this organization—seemingly a recipe for discohesive practices—how did they maintain and develop this standing set of transformations in order to turn out consistent reports? In this article, I draw on writing, activity, and genre research (WAGR) to examine how Semoptco’s SEO specialists produced monthly reports, specifically in terms of their constant networking, audience analysis, and ethos building. Finally, I draw implications for applying WAGR to knowledge work organizations.

Abstract As Crowley and Hawhee explain in Ancient Rhetorics for Contemporary Students, debate as we know it today is nothing more than "spat, 'mere' theater" because conceptions of "opinion-as-identity stands in the way of rhetorical exchange." However, in Foucault's "Self Writing" and in Montaigne's Essais, another version of subjectivity in writing is conceptualized and practiced—one where the subject is constituted in practices at work in the care of the self. In this version of subjectivity, the productive exchange of ideas would be possible. Notes 1Thanks very much to RR readers Peter Elbow and Edward Schiappa for their careful readings, thoughtful comments, and support in the revision and publication of this article. 2That said, my work meets with an interesting danger: Though I hope that in narrowing my focus to Montaigne's essays, I might avoid generalizing the essay as a genre, or writing as a practice, and instead exercise the kind of specific attentiveness that is far better mastered by Foucault, I find resisting that move to generalize difficult, if not in some cases impossible. Despite this potential/inevitable failure on my part, my purpose here is to provide a different conceptualization of subjectivity in writing, one that could prove to be another way of potentially engaging other writers'/essayists' work, perhaps by future scholars. 3Consequently, the concept of the writer-as-agent is disrupted in Foucault's work, and as such, one implication is that this version of subjectivity takes seriously the idea that the writer is one subject being subjected by a number of forces (acting on the body, for example) and that the subject-on-the-page is necessarily something different. 4Though perhaps obvious, it's worth pointing out here that reconceptualizing essay-writing as a complex of practices subverts the idea of the inspired or innately talented essayist. If we writing teachers want to take seriously the idea that it can be taught, then this theory of subjectivity gives us a way to teach it as a complex of practices, as something other than an expressive art that the student writer is innately "either good at or not." 5Specifically, correspondence is addressed to a particular reader (usually a close friend) in an attempt to make the writer present to that reader so that the text can act as a (often ethical) guide for the reader. At least in terms of Montaigne's work, the reader was more generally conceived, and his project involved more than writing to guide, though that certainly could have been part of his purpose. 6This is not to say that Foucault does not take seriously the ownership of texts by their authors. For example, in "What is an Author?" his study of the author function does not involve any assumptions about the author-as-creator of the text or about the author manifested in the text. Rather, Foucault is most interested in the historical operations that are part of the author function, a function that does not invoke the privileging of an author's agency over/in a text but an enunciation of how the author's name provides a mode of "existence, circulation, and functioning of certain discourses" (211). For example, a text with the name "Montaigne" attached to it can be expected to be a prototype of the essay. It can be expected to be written in a meandering, contemplative mode, to quote many important, classical authors, to incorporate personal experiences, and to be relentlessly skeptical of its own claims. 7The similarities here in Foucault's articulation of self writing and Montaigne's description of being made by his book are very likely due, at least in part, to the fact that Montaigne was such an avid reader of Seneca's work––a writer who was very much invested in the self-disciplining practices in self writing. Montaigne goes so far as to write about the "Seneca in [him]" in his essay "Of Books" (297), and in the same essay, he states that the books from which he learned "to arrange [his] humors and [his] ways" are those of Plutarch and Seneca. (It is worth noting, too, that in the 2003 Penguin Edition of Montaigne's essays, translator M. A. Screech uses the verb control instead of arrange. See Michel de Montaigne: The Complete Essays. Translated and edited with an Introduction and Notes by M. A. Screech. As Foucault points out, "[T]he theme of application of oneself to oneself is well known [in Antiquity]: it is to this activity … that a man must devote himself, to the exclusion of other occupations" (Care 46). Montaigne, too, takes this occupation as seriously as the writers of Antiquity. He states, "For those who go over themselves in their minds and occasionally in speech do not penetrate to essentials in their examination as does a man who makes that his study, his work, and his trade, who binds himself to keep an enduring account, with all his faith, with all his strength" ("Of Giving" 504). 8I believe that this is a reference to a metaphor about beehives found in the opening paragraph of Nietzsche's Genealogy of Morals, and this metaphor, perhaps unsurprisingly, also shows up in Seneca's writing. 9In "On Keeping a Notebook," Didion argues that we should use our notebooks to "keep in touch" with old selves, past experiences, seemingly fleeting ideas/images/feelings. She states, "It is a good idea, then, to keep in touch, and I suppose that keeping in touch is what notebooks are all about" (140).

How might the rhetorical strategies of ethos, pathos, logos, and kairos play a mediational, intervening role in the successful administration of online surveys? What are the general costs and benefits of conducting survey research? Based on the activity of administering an online survey ( N = 334) testing knowledge and understanding of US copyright law among digital writers (both students and teachers) in US technical and professional writing (TPW) programs, I blend Rhetorical Theory with Activity Theory by conducting a rhetorical analysis within an Activity Theory paradigm. I posit that a rhetorically informed heuristic mediates between the researcher and potential participants when the researcher attempts to recruit individuals to respond to an online survey.

This article argues that tracing multimodal-multilingual literacy practices across official and unofficial spaces is key to moving composition into the twenty-first century. Key tothis remixing of the field is a situated framework that locates multimodal-multilingual activities in wider genre, cultural, national, and global ecologies.

EXISTENTIALIST LITERATURE is often referred to as a function of absurdity, alienation and nihilistic despair since the works of this genre are inhabited by unsavory protagonists and gloomy subject matter. The idea of existential dread often dominates our understanding of existentialism, and this is not only unfortunate, but terribly flawed. It is as if the decision to pick up and leaf through any novel by Franz Kafka or Simone de Beauvoir, Jean-Paul Sartre’s Nausea , Albert Camus’ The Stranger or Samuel Beckett’s play, Waiting For Godot , is not just an exercise in leisurely entertainment, but a statement about how one is feeling—and that feeling might be summed up, in the popular imagination, as meaninglessness. Viewed through a Burkean lens, however, one may re-consider existentialist literature as rhetorical acts that provoke the ontological difficulties with which persons negotiate their social environment equipped with only the resources of symbolic action. Instead of viewing this genre as advancing the desolate egoism of individual consciousnesses, applying the Burkean Parlor described in The Philosophy of Literary Form and Burke’s notion of the representative anecdote re-figure these works of fiction as animating a particular orientation and worldview—the point of which is to create a vocabulary that reflects, selects and deflects reality ( Grammar of Motives 59). Burke’s method of literary analysis suggests that literature should be organized “with reference to strategies ” in “active categories” ( Philosophy 303). By adopting Burke’s methodology to analyze existentialist literature, I’d like to move away from the popular reception of the genre and reveal its preoccupation with the ontological struggle of communication which fits squarely within Burke’s dramatistic notion of symbolic action. These works of fiction should not be evaluated aesthetically but as rhetorical acts whose purpose is to intensify the exigencies that arise in human interaction. In this essay I conceptualize the Burkean parlor as a representative anecdote for existentialism and then analyze two works of existentialist literature through a Burkean lens: Samuel Beckett’s Waiting for Godot and Fyodor Dostoyevsky’s Notes From the Underground . I’ve chosen these two works because Beckett and Dostoevsky did not write philosophical essays explicating existentialism to accompany their fiction—like Beauvoir, Camus, and Sartre—but instead sought to articulate the ontological tensions of symbolic action through the presentation of dramatic situations in literary form.

That a single author creates a rhetorical artifact is fundamental to traditional genre theory. This article draws on posthumanist notions of linguistic “citationality” in order to divest the epideictic rhetoric of the Minuteman Project of the fantasy of the original author. We argue that, in epideictic engagements, language is reinvigorated; it recurs and circulates infinitely, accumulating meaning in each new instantiation. Using a text with considerable ethical complexity, we examine three themes of particular interest to posthumanism: accountability/responsibility, the potential for (political) resistance, and community. Epideictic discourses tell us not only who to be, but how to be; from a posthumanist point of view, those constructs, we claim, are enfoldments of the exterior. By positing citationality as key dimensions of genre, and following the theoretical works of Jean-Luc Nancy and Giorgio Agamben, we explicate the significance of subjectivity as a rhetorical outcome of the social.

The trend towards using English as an academic lingua franca has undoubtedly increased the awareness of a need for specific EAP writing instruction and inroads into researching student writing have been made. However, systematic improvements for a theory-informed teaching practice still require more detailed knowledge of the current state of student academic writing, which also takes into account local practices and requirements. Extended genre analysis provides such a means of researching student writing in specific settings. This is an innovative methodology which expands on English for Specific Purposes (ESP) genre analysis (cf. Bhatia, 1993, 2004; Swales, 1990, 2004) to systematically integrate corpus linguistic tools into the analysis and to take into account the special status of student genres. A special advantage of this methodology is that it can be applied easily and successfully to small-scale purpose-built corpora.This paper presents an application of extended genre analysis to a corpus of 55 student paper conclusions produced by non-native speakers in the initial phase of their studies. Findings suggest systematic differences in structure between student and expert genres, as well as a more complex set of differences in lexico-grammar, and especially the use of formulaic language, between research articles and non-native student papers. The implications of these findings as well as of the proposed methodology of corpus-based genre analysis for teaching practice are also discussed.

Although academy-industry partnerships have been a subject of interest in professional communication for many years, they have barely been considered in terms of globally networked learning environments (GNLEs). This empirical case study of an academy—industry partnership, in which the authors participated, examines the opportunities and challenges in applying GNLE practices to the design of a corporate engineering communication workshop. Using genre-ecology modeling as the analytical framework, the study demonstrates how the pedagogical processes considered for inclusion in such a workshop may be embedded in a network of institutional genres, some of which are associated with strong regulating controls. The findings from this study have implications for those who are interested in applying GNLE practices in workplace contexts and for those interested in using a principled framework for representing the work of such partnership activities.

This article draws on activity theory, politics of the artifact, and speech act theory to analyze how language practices and technology interplay in establishing the social relationships necessary for globally networked teams. Specifically, it uses activity theory to examine how linguistic infelicities and the politics of communication technologies interplay in virtual meetings, thereby demonstrating the importance of grounding professional communication instruction in social as well as technical effectiveness. That is, students must learn not only how to communicate technical concepts clearly and concisely and recognize cultural differences but also how to use language and choose media in ways that produce the social conditions necessary for effective collaboration in globally networked environments. The article analyzes two case studies—a workplace and a classroom—that illustrate how the mediating functions of language and the politics of technology intersect as mediating tools in globally networked activity systems. It then traces the implications of that intersection for professional communication theory and pedagogy.

This article, drawing on ethnographic study in a chemical physics research facility, explores how notebooks are used and produced in the conduct of laboratory science. Data include written field notes of laboratory activity; visual documentation of in situ writing processes; analysis of inscriptions, texts, and material artifacts produced in the laboratory and assembled in notebooks; and an in-depth interview with an expert chemist whose research and writing formed the basis of this investigation. Findings from this study suggest that the notebook occupies a negotiated space between the scientist’s contingent response to exigency in the laboratory and the genre-specific strategies that he or she deploys to communicate his or her work outside the laboratory. This text, the author argues, might therefore be understood as a locus in the sense that it facilitates a reflexive process whereby inscriptions are used both to interpret a-perceptual chemical phenomena in time, and, through their inclusion and integration in the notebook, to discipline that interpretation over time. Tracing the way inscriptions move between material synthesis, on the one hand, and text production, on the other, this article ultimately offers a methodical approach for investigating how the material, technical, and symbolic dimensions of writing and text converge in a modern scientific workplace.

This article describes an approach to writing instruction that involves a combination of the genre approach and the process writing approach. The stages of the writing process that students often do not take time for, namely brainstorming, organizing ideas and drafting, are done as much as possible in the classroom. In preparation for this, students are introduced to models of the type of texts they will have to write, so that they can become familiar with the features that are typical of that text type (genre). These features form the basis of a checklist that will serve as a form for teacher feedback, which is given to the students at various stages of the writing process up to final revision. In addition, certain points are focused on in peer feedback. Throughout the entire process, students are encouraged to become aware of their progress through written reflection. We have found that such an approach, overseen and monitored by the teacher, leads students to writing more focused texts that conform to the genres to which they belong. For the purposes of this article, the text type of argumentative (opinion) essay was used as an example.

This study focuses on how teachers enrolled in a graduate level, online English Education course perceived formulaic or thesis-driven student writing, commonly associated with the traditional “five-paragraph essay.” One goal of this course, “Writing, Reading, and Teaching Creative Nonfiction,” was to engage teachers in reflecting about the uses of this “new” genre in their own classrooms. Living in several states, the participants included one science teacher, four Special Education teachers, and ten middle and secondary Language Arts teachers. We analyzed 12 separate prompts posted to the discussion board over a six-week period. Also, participants were required to post one “thread” into each discussion board, with follow-up comments to threads from at least two other participants. Approximately 75 out of a total of 800 coded comments dealt with formulaic writing. The following patterns of participants’ perceptions emerged from these comments: (1) student benefits of formulaic writing; (2) a hierarchical sequence for teaching writing; (3) obligations to teach formulaic writing; (4) resistance to formulaic writing; (5) the constraints of formulaic writing on students; and (6) the constraints of formulaic writing on teachers. Based on this study, we recommend that teachers engage in writing themselves which includes risk taking, modeling writing and significant revision for their students, and sharing models of writing; ensure that their students write in many forms and genres, including, but not limited to, the five-paragraph essay; develop realistic views of the expectations and obligations they face daily; and internalize effective writing practices. In the process of exploring the genre of creative nonfiction, teachers also had to grapple with old debates, as almost all of this study’s participants changed their views, discovering that the chains they had felt actually were not as tight as they had originally believed.

<para xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> Standard in many professional communications classrooms is the teaching of the general business letter and sometimes, more specifically, the complaint letter. This tutorial draws upon the scholarly research from professional communication, education, and business to address the methods of how to teach a response-to-complaint letter. I recommend a theory-based tutorial for the undergraduate professional communication classroom. This tutorial complements existing teachings on standard form-letter writing and could serve as a supplemental component to a marketing or management course. </para>

This article compares essays written in response to the ACT Essay prompt and a locally developed prompt used for placement. The two writing situations differ by time and genre: the ACT Essay is timed and argumentative; the locally developed is untimed and explanatory. The article analyzes the differences in student performance and predictive validity.

This article reports a study of one high school senior’s process of academic bullshitting as she wrote an analytic essay interpreting Shakespeare’s Much Ado about Nothing. The construct of bullshit has received little scholarly attention; although it is known as a common phenomenon in academic speech and writing, it has rarely been the subject of empirical research. This study is comprised of a protocol analysis of one writer as she attempted to produce an academic essay on a topic in which her understanding of the play’s content was insufficient for the task of producing the essay. The coding system identified subcodes within the major categories of content, genre, and process that enabled the researchers to infer what is involved in academic bullshitting. The analysis found that, in the absence of sufficient content knowledge, a writer familiar in discourse conventions may employ knowledge of the genre of academic writing and processes for producing generic features to create the impression that her content knowledge is adequate. The study concludes with a discussion of the phenomenon of academic bullshitting and its implications for teaching and learning academic writing.

Writing can be a tool for communicating and learning in content area subjects. This pretest-posttest quasi-experiment examined the effects of instruction in a content area writing framework on students' text quality and ability to use writing to learn. It also examined the effects of possible moderator variables (gender, previous writing achievement) and mediator variables (genre knowledge, approach to writing). A multilevel analysis was conducted with students nested within classes. Instruction significantly increased argument genre knowledge and explanation text quality, but not argument text quality, explanation genre knowledge, or learning during writing. Gender predicted previous writing achievement and posttest argument text quality, but did not interact significantly with instruction. Previous writing achievement strongly affected several posttest measures, but did not interact significantly with instruction. A path analysis supported the theory that instruction affects genre knowledge, which affects text quality, which predicts learning during writing.

Although most theorists agree that discourse creates meaning, they have not adequately described how this process emerges within the creation of procedural knowledge. This article explores how technical communicators in diverse settings based discourse decisions on their knowledge of (a) users, (b) organizational image and constraints, (c) software structure and features, and (d) genre conventions in order to create communication artifacts designed to help users develop procedural knowledge. The transformations in which they engaged indicated that these technical communicators were skilled in forming images in these four areas and then using these images as they created meaning in procedural discourse. In this process, they moved beyond merely translating or transmitting technical knowledge.