This article details how we integrate Jody Shipka’s approach to creativity and rhetorical awareness into a Professional Writing, Rhetoric, and Technology major at the University of South Florida. We situate Shipka’s pedagogy alongside postpedagogy, differentiating the latter from postcomposition. In short, we argue that postpedagogy echoes educational theory that insists upon the importance of disequilibrium. We then report how our students respond to our disequilibrating pedagogy, collecting survey responses via an IRB approved study. We hope these responses can help instructors interested in our postpedagogical notion of creativity anticipate and prepare for student discomfort and resistance—to recognize the fine distinction between productively confused and hopelessly lost. With that goal in mind, we conclude by addressing difficult questions of assessment.

Research problem: Our study focuses on how students collaborate online to produce specific written genres, using particular collaborative technologies to work together productively, and how instructor feedback and student perspectives on collaborative work influence those activities in online classrooms. Research questions: When composing using collaborative web-based writing applications, do students focus primarily on the interface or the text space? What kinds of expectations about collaborative writing do students bring to the interface and text space? To what extent can we characterize students' acknowledgement of a third space, what we have identified as “communicative interaction?” Literature review: Workplace collaboration is important because organizations increasingly demand effective collaborators, team members, and team leaders, and technologies for sharing, cobuilding, and feedback are readily available to support these activities. Student preparation for workplace collaboration is important because students struggle when they are asked to write together, particularly when the collaborative process involves new technologies, and yet knowledge of collaborative writing strategies and experience with collaborative technologies, such as Google Docs, are the very competencies that organizations expect of them. Methodology: Thirteen groups of 3 to 4 technical writing students and science communication students enrolled in online professional writing courses at a major research university wrote feature specifications and reports on the globalization of the sciences, respectively, using Google Docs within Google Drive. Sixteen of 37 students responded to a set of questions asking them to reflect on their experiences working collaboratively, learning new genres, using the collaborative environment, and revising with instructor feedback. Results and conclusions: We found that students struggled most with adapting their already established collaborative strategies grounded in face-to-face learning situations to an online learning environment, where they felt their means of communication and expression were limited. The results suggest that effective collaborative experiences, properly executed, represent a repertoire of competencies that go well beyond only technical considerations, such as being able to effectively assign roles, set milestones, and navigate the numerous tasks and processes of writing as a team. The small number of students and the single instructor with her own particular feedback style limit the study. Future research includes looking at how different feedback styles influence student collaborative writing.

Written clarity and conciseness are desired by employers and emphasized in business communication courses. We developed and tested the efficacy of a cueing tool—Scribe Bene—to help students reduce their use of imprecise and ambiguous words and wordy phrases. Effectiveness was measured by comparing cue word usage between a treatment group given the tool and a control group without the tool. In written assignments, the treatment group used 16 of 23 cue words significantly less than the control group and this effect persisted over time. Implications for using automated cueing tools in teaching written communication skills are discussed.

Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the business and professional communication curriculum, but we lack a systematic overview of the overlaps between PR and business communication theory and practice. This article is a practical guide for instructors wanting to add PR content to their curriculum. It presents respective theoretical origins, media reliance similarities, common perspectives, overlaps of academic challenges for legitimacy and respectability, and potential classroom applications.

This article considers how professional writing courses can prepare students in various disciplines for the workforce. Specifically, I argue for Writing in the Disciplines (WID) internships where students learn to write documents relevant for their careers while participating in practical work experiences. In the WID internships I describe, instructors collaborate with coordinators across campus to establish writing-intensive internships that focus on the needs of students and the community partner. This article illustrates the collaborative endeavors of three internships, highlighting the challenges and lessons learned from WID internships.

Technical communication programs preparing students to perform as symbolic analytic workers can improve a student's creative problem-solving abilities by offering study-abroad opportunities. Newer research from the field of psychology is used as a conceptual framework for discussing the author's development of curriculum for a study-abroad offering within a professional writing program. Details on the study-abroad curriculum proposal such as course assignments, readings, credit hours, and program destination and logistics are included.

This article examines the Guide to Kuan Hua, arguably the world’s first business Chinese textbook series, exploring how a group of business communication experts in late 19th-century China created instructional materials that allowed foreigners to function efficiently in China’s business and bureaucratic environment. Rather than simply focusing on the mechanics of language, editors of the series fostered in students a set of literacies that would help them cope with the tumultuous change in 19th-century China. This study suggests that the experience of 19th-century textbook editors may inform our approach to complex intercultural communication challenges in today’s globalized world.

This article presents data from an electronic survey asking 101 entrepreneurs in Wisconsin and North Alabama about the documents they write before opening and while operating their businesses, the writing skills they value, and the audiences they consider when writing. The results demonstrate that entrepreneurs highly value writing and rhetorical skills, produce a huge range of documents, and require distinctive genres at different stages of their ventures. The results can help professional communication instructors, entrepreneurship and small-business consultants, and aspiring entrepreneurs to more effectively anticipate and meet the rhetorical challenges of opening and operating a business.

Present Tense is happy to announce that one of our Editors has started a tenure-track position this year. Don Unger, our Social Media Editor, is now an Assistant Professor of Professional Writing at St. Edward’s University.

be written as one paragraph, and should not contain displayed mathematical equations or tabular material. The abstract should include three or four different keywords or phrases, as this will help readers to find it. It is important to avoid over-repetition of such phrases as this can result in a page being rejected by search engines. Ensure that your abstract reads well and is grammatically correct.

Background: The diffusion of component content management and structured authoring workflows and technologies in technical communication requires that instructors of documentation courses determine effective ways to teach component content management to students who may initially be intimidated by authoring environments and structures, such as the Darwin Information Typing Architecture (DITA). This teaching case describes how component content management and DITA were integrated into the Creating User Documentation course of an undergraduate professional writing program. Research questions: How can instructors of technical and professional writing best teach English and humanities students to operate within a structured authoring workflow? How can computational abstraction be combined with students' previously acquired genre knowledge to ease their adoption of the DITA to create technical documentation? Situating the case: The development of this course was informed by literature from a variety of scholarly and industry sources, which reveal connections between DITA, computational thinking, and Rhetorical Genre theory. Specifically, the concept of “layers of abstraction” guides the development of the course's structure, allowing students to separate and independently process the various aspects of a structured authoring workflow. How the case was studied: The case was studied informally through the experience of the authors as they developed and taught the course, through informal discussions and structured interviews with industry professionals, and through student reflections from discussion forum posts from Fall 2012 through Fall 2013. About the case: Initially developed with a focus on print manuals and online help, the course began teaching topic-based authoring in the mid-2000s; however, most enterprise-level editors and tools were cost-prohibitive for students and faculty. Furthermore, many computing concepts associated with structured authoring were intimidating for an audience of students in an English department. An affordable solution was adopting the open-source DITA standard, using free trials or open-source editors. The intimidation factor was minimized by designing the course around five layers of abstraction that draw on students' previous rhetorical knowledge: Layer 1: Developing quality documentation, Layer 2: Separating content from design, Layer 3: Authoring granular content with XML, Layer 4: Authoring and linking Component Content Management modules with DITA, and Layer 5: Single-sourcing and content reuse. This case discusses each layer of abstraction, the associated assignments for each layer, and the results of each layer based on student feedback. Results and conclusions: Although the course is not universally loved by students, it has seen many successes and provides a much-needed foundation in component content management and structured authoring for students who might become technical communicators. The teaching team has learned to avoid overemphasizing coding and automation in structured authoring, maintain a solid grounding on writing principles and good technical communication requirements, and draw upon students' existing knowledge of genres and their constraints.

PowerPoint has received much criticism regarding excessive use of text and the lack of contact with the audience. Why presenters use PowerPoint in this way has not been studied so far. Our study using interviews with beginning and advanced presenters shows that some use the program as a speaking note and as a means to draw the attention away from themselves. Some even think that PowerPoint can replace rhetorical skills. Slides are mainly designed on the basis of commonsense, instead of guidelines based on human information processing. Implications for the teaching of PowerPoint use in business communication are discussed.

This article, the second of a two-part series, features 11 teaching innovations presented at the 2014 Association for Business Communication annual conference. These 11 assignments included leadership and other-focused communication—detecting communication style, adaptive communication, personality type, delivering feedback, problem solving, and critical thinking—and projects—analytic reports, presentation, slide deck creation, visual tools, ethics, team communication, field observation and reporting, rhetoric, persuasion, advertising messages strategies, delivering bad news, reporting financial data, and cross-cultural and international communication. Additional teaching materials—including instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions, and sample student projects—are posted on the Association for Business Communication website http://businesscommunication.org/assignments .

In this webtext, we add to the conversation of best practices, focusing on training graduate students to teach online courses and develop pedagogically sound curricula. By training these students in online writing instruction (OWI), we not only encourage best practices in our institution, but we also prepare these graduate students to enter new jobs and programs with a comprehensive understanding of OWI pedagogy.

I explore the role of categories as rhetorical barriers in organizations responding to crisis (Veil, 2011 Veil, S. R. (2011). Mindful learning in crisis management. Journal of Business Communication, 48(2), 116–147. doi:10.1177/0021943610382294[Crossref] , [Google Scholar]). I analyze some problematic categories of the Department of Homeland Security (DHS) and the Federal Emergency Management Agency (FEMA) and the categories’ impact on the organizations’ response to Hurricane Katrina. My analysis shows that unintended and perverse consequences (Giddens, 1984 Giddens, A. (1984). The constitution of society: Outline of the theory of structuration. Cambridge, UK: Polity Press. [Google Scholar], 1987 Giddens, A. (1987). Social theory and modern sociology. Stanford, CA: Stanford University Press. [Google Scholar]) reversed the power of a key legitimated category (Orlikowski, 1995 Orlikowski, W. J. (1995). Categories: Concept, content, and context. Computer Supported Cooperative Work, 3, 73–78.[Crossref] , [Google Scholar]; Giddens, 1984 Giddens, A. (1984). The constitution of society: Outline of the theory of structuration. Cambridge, UK: Polity Press. [Google Scholar]) and exposed a set of reified categories (Giddens, 1984 Giddens, A. (1984). The constitution of society: Outline of the theory of structuration. Cambridge, UK: Polity Press. [Google Scholar]).

Culture as a research site and tool has been well established in the field of intercultural business and technical communication. In recent years, the perspective of culture as an ongoing process responding to contextual forces has been widely embraced in the field. Acknowledging the dynamic nature of culture helps communicators make contextual evaluations in intercultural business communication practices. While researchers strive to examine the dynamic nature of culture and contextual factors’ influence on culture and communication, little efforts has been made to examine the process of a cultural element’s generation, development, and transmission. To understand the notion of culture as a dynamic process for effective intercultural business and technical practices, it is necessary to conceptualize or describe how a cultural element or unit originates and develops along an evolutionary path. In this study, we focus on how the online meme serves as an empirically useful unit of culture, explore an online meme’s evolution process when it successfully transfers from an online marketplace to cultural space, and identify the qualities that constitute the success of the online meme.

Professional communication scholars have critiqued the idea that visual styles derived from cognitive theories of human perception can be universally understood by all people and thus effective in all rhetorical situations. Cognitive heuristics, or mental shortcuts that influence how individuals make decisions, provide a framework for reconciling the perceptual features of visualizations with the cultural and contextual features of particular rhetorical situations. This article analyzes information graphics using the heuristics of representativeness, availability, and affect, applying this analysis to a techne of visual design that accounts for both intuitive and contextual reasoning.

Once one realizes that eBook formats (and particularly the EPUB3.0 format) are portable websites that can be carried on virtually any digital reading device, it should be self-evident that in the future eBooks may play an important role in corporate communications. This is especially true if one considers that eBooks solve important problems such as website passivity (websites are only useful when readers actually come to the site). Rather than wait for readers to come to them, corporations can send the websites to their readers (e.g., marketing, training updates, contact information, documentation). This may become especially true of the new IPUB3 format. Because e-reader devices have become so ubiquitous and because most new devices can read most formats, corporations can count on their audiences being able to access the content. This paper examines many of the positives and negatives that eBooks in general and the EPUB format in particular might bring to corporate communication. In the end, corporations will almost certainly adopt some eBook technologies. The questions become which ones, for what uses, and how? This paper addresses these questions.

This article is based on the idea that there is latent storytelling already in proposals. It explores the various ways in which storytelling functions as a pedagogical model of teaching the writing of proposals in business and technical writing courses. The central premise is that stories, like proposals, are forms of discourse that place events sequentially from beginning to end with meaningful and graspable connections in between. Stories take (identified) audiences into account by being selective of events that are carefully rearranged and described through composites of scenarios and characters. This article explores those storytelling patterns in theory and in practice. It aims to enhance the perspective of teaching proposal writing by calling attention to a seemingly inconsequential or unrelated notion – storytelling.

As an alternative approach to web preproduction, I propose the use of concept maps for invention of website projects in business and professional writing courses. This mapping device approximates our students’ initial site plans since rough ideas are formed based on a substantial exploratory technique. Incorporated in various disciplines, the construction of concept maps leads to better flowcharts and more structured wireframes for web development.

In this article, we outline a competency-based approach to teaching business communication. At the heart of this approach, classroom instruction, assignments, and evaluation center on a goals-oriented and receiver-centric understanding of communication in which students are taught strategies for meeting five core competencies of business communication: professional, clear, concise, evidence driven, and persuasive. This is not a reinvention of the curriculum but instead a pivot that positions existing disciplinary knowledge and best practices into a clear, memorable, and professionally oriented framework to help students build critical communication skills that can be applied strategically across a range of business situations.

This article, the first of a two-part series, catalogs teaching innovations from the 2014 Association for Business Communication Annual Conference. These 12 assignments debuted during two My Favorite Assignment sessions. Learning experiences included job-seeking skills—résumé writing, writing job applications, sharpening interview skills, interview performance feedback via video, peers, and handheld mirrors and communication tools—creating effective graphs, charts and figures, interactive web-based communication, crafting PowerPoint slides, managing communication anxiety via the web, and corporate social media strategy/tactics. Additional teaching materials—instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions, and sample student projects—are posted on http://businesscommunication.org/assignments .

This article examines the historical professional project that created the Institute of Radio Engineers’ Professional Group on Engineering Writing an Speech (IRE PGEWS)—now called the Institute of Electrical and Electronics Engineers’ Professional Communication Society (IEEE PCS)—and recounts the group’s early history in detail. It also traces the career and recovers the professional contributions of the main organizer of PGEWS: Eleanor M. McElwee (1924–2008). The formation of PGEWS in 1957 was an intraoccupational strategy of inclusionary usurpation by “publications people” seeking to elevate their status within the engineering profession rather than attempting to build a separate profession of technical communication.

This article analyzes literature on university–workplace partnerships and professional writing pedagogy to suggest best practices for workplace mentors to mentor new employees and their writing. The article suggests that new employees often experience cultural confusion due to (a) the transfer of education-based writing strategies and (b) the employees' lack of cultural knowledge of the new workplace. The article then outlines implied mentoring strategies based upon this transfer and lack of cultural knowledge. The article also analyzes the literature on discourse community theory, activity theory, service learning, and internships, each of which also imply potential mentoring practices. These comprehensive best practices are also contextualized through social cognitive, community–cultural, and motivational–attitudinal components that writing mentors should consider when mentoring writing in the workplace.

Research problem: This study provides insight into practitioners' reasons for choosing a particular language (English versus the local language) in the genre of job ads in countries where English is a foreign language (EFL countries). Scholarly publications and public discourse have suggested reasons for language choice, but these were not based on the perspectives of practitioners. Research questions: (1) What reasons do Dutch job ad writers give for using all-English, all-Dutch, or partly English ads and what genre factors inform these reasons? (2) To what extent do the reasons given by Dutch job ad makers for using all-English,P all-Dutch, or partly English ads complement reasons mentioned in publications on job ads? Literature review: Genre theory identifies three factors as important determinants of genre: contextual factors (such as characteristics of the organization and the sector in which the genre is produced), reader-writer factors (characteristics of the genre's target audience and author), and textual factors (the genre's content, structure, and wording). The reasons mentioned for the use of all-English job ads are that English is the organization's corporate language and that the organization is looking for English-speaking candidates. The reasons given for the use of job ads in the local language are that English is less clear than the local language and that English words are strange and exaggerated compared to equivalents in the local language. Among the reasons mentioned for the use of partly English job ads are that English words attract more attention than equivalents in the local language and that English job titles sound more modern and have more status than equivalent job titles in the local language. Methodology: In this qualitative study, we conducted 25 interviews with practitioners who designed job ads in the Netherlands, selected because they had recently placed an all-English, an all-Dutch, or a partly English job ad in a Dutch newspaper. They were asked an open-ended question about their reasons behind the language used in the job ad they placed. Interview data were labelled and categorized; subsequently, patterns were identified across categories. Results and conclusions: The interviews showed that all three types of genre factors-contextual, reader-writer, and textual-underlie practitioners' language choices. Practitioners mentioned the same types of factors that were mentioned in publications on job ads, but gave a greater variety of reasons for language choice. Of the reasons mentioned by the practitioners, the large majority were not given in publications. These findings underline the importance of obtaining text producers' perspectives and can be used to sensitize both novice and experienced professional Human Resources writers to the relevance of genre factors in language choice. A limitation of the present study is that the desired effects of language choice mentioned by the respondents were not verified with the target group of the job ads. Therefore, future research on language choice in workplace writing should test whether particular language choices in job ads actually achieve the recruitment effects Human Resource Manager professionals expect.

Research problem: Examines how Korean entrepreneurs in an entrepreneurship program revised their English-language slide decks for their competitive presentations (“pitches”) by reusing content from professional communication genres, including their own documents and feedback from potential stakeholders in their target markets. Research question: As entrepreneurs learn to pitch ideas to unfamiliar markets, how do they revise their slide decks by reusing content from other professional communication genres? Specifically, what strategies do they follow when reusing content? Literature review: The professional communication literature demonstrates that reuse tends to take place in documentation cycles where documents are set in interaction with each other and that reuse itself involves rhetorical choices. Yet such reuse strategies have not been examined in existing studies of entrepreneurial pitches in marketing and technology commercialization. Methodology: In an exploratory qualitative study, researchers textually analyzed 14 sets of five related document genres in the archives of an entrepreneurship program. These genres represented a full cycle of activity: application to the program, initial pitches, initial feedback from program personnel, detailed feedback from representative stakeholders in the target market, and revised pitches. Interviews and surveys of program personnel further contextualize the data. Results and conclusions: Entrepreneurs reused content from professional communication genres, including those that they had generated as well as those generated by market stakeholders. However, reuse went simply beyond accepting and copying feedback; as they learned to make their pitch arguments, these entrepreneurs had to weigh this feedback and engage with it critically. This reuse can be characterized as Accepting (repeating verbatim or in close paraphrase); Continuing (extending lines of argument); and Resisting (rebutting lines of argument). These findings suggest that entrepreneurs need all three strategies as they refine their pitches for their target markets.

Research problem: This study investigates the difference in perceptions within the family-owned businesses of messages received from family members and outsiders to assess the role that relational familiarity (the amount of prior experience two people share communicating with each other) plays in internal business communication in these settings. Previous research has shown that this relational familiarity-along with experience with the communicative medium, the message topic, and the business context-lead to channel expansion (the ability to reduce uncertainty from a message with limited communicative cues) for business communicators. But the impact of relational familiarity on communication competence and personal biases between family members-which could impact the ability of relational familiarity to achieve its intended goals-has yet to be fully explored. Research questions: (1) Does increased relational familiarity between communicators lead to increased perceptions of message effectiveness and appropriateness in lean media settings? (2) In family business settings where familial biases may be prevalent, is increased relational familiarity linked to perceptions of increased sender likeability and lowered message negativity? Literature review: Channel Expansion Theory, which proposes that communicators can overcome the limitations of a medium by using their personal experience, guides this study. Previous research found that with personal experience with the communicator sending the message, a message receiver can enhance the limited capacity of a medium to convey cues that aid in understanding the message. Four perceptual variables-message effectiveness, message appropriateness, message negativity, sender likeability-result in benefits accrued from channel expansion and relational familiarity, such as reduced uncertainty and equivocality about the message topic. Methodology: A quasiexperimental setting was designed to elicit messages from business co-workers using email. Message senders were instructed to describe the same business problem in order for the recipient to understand the problem and decide how to proceed. Eighty-three family business owners, managers, and employees received one message from a family member belonging to the same business and one message assigned at random from a nonfamily member working elsewhere (a stranger). The 83 message receivers were asked to complete instruments measuring their perceptions of the messages. Results and conclusions: Results suggested that the relational familiarity between communicators played a significant role in improving message effectiveness and message appropriateness. Sender likeability was also enhanced when family members correctly identified the source of the message. The findings suggest that family members can benefit from channel expansion, though not as many members as expected, and that complex problem and task descriptions were communicated using lean media (communication channels that inhibit sending messages infused with communicative cues) and are perceived as most effective when described by familiar others.

This article investigates whether CEOs actually demonstrate the communication strengths and weaknesses they think they have. Videotaped interviews with CEOs in the initial stage of executive coaching were analyzed to identify categories of communication strength and weakness: delivery, content, audience, and character. Next, the interviews and transcriptions were coded to track use of rhetorical formats, delivery stress, disfluencies, and timing. Speakers who identified themselves as having both delivery and content strengths or weaknesses differed significantly from the other CEOs. This has important implications for the study of impromptu communication, executive coaching, and business communication.

This study aims to show the effectiveness of a business communication course offered in a business school in India. All students who enrolled for the Master of Business Administration program in the school were considered for the study. The study adapted a pretest and posttest approach to find the effectiveness of the course. It also describes the curriculum offered and methodology followed in the school. The results show that the course was effective in improving the oral communication skills of the students. The study also discusses the implications for business schools, faculty, and students.

This article connects the pedagogy of the multimajor professional writing (MMPW) course with two important contemporary discussions in composition studies: the pedagogy called writing about writing (WAW) and the conversation about the transferability of rhetorical knowledge from school to work. We argue that the capaciousness of the WAW approach accommodates the best of genre-based and client-based pedagogies for the MMPW course and provides a framework for expanding the course beyond skill-based outcomes to include preparing students to be learning transformers. The article includes two iterations of what a writing about writing–professional writing (WAW-PW) course can look like.

Technical and professional communicators spend a good deal of time managing teams and documentation projects, and their organizations are increasingly introducing new project management practices. This article introduces Agile project management strategies that were created in software development environments, exploring how these iterative strategies can complement the traditional linear project management approaches that are taught in technical and professional communication (TPC) programs. To do so, the author presents a brief history of Agile, a case study of how the author applied specific Agile strategies in a grant writing course, and a comprehensive set of tips for implementing Agile in other TPC courses.

Professional writing scholars have often turned to activity theory (AT) as a rich framework for describing and theorizing human activity. But AT-based studies typically emphasize the uniqueness of activities rather than examining how certain types of activities share configurations. Consequently, these analyses often miss the chance to examine activities’ internal contradictions that are a result of interference between different configurations of activity. This article argues that a typology of activities can deepen our understanding of these internal contradictions. Drawing from a range of literature, it describes the general characteristics of different types of activities, providing examples from other AT-based studies. It concludes by discussing how this typology can help such studies to better analyze internal contradictions in activities.

This article examines memory and distributed cognition involved in the writing practices of emergency medical services (EMS) professionals. Results from a 16-month study indicate that EMS professionals rely on distributed cognition and three kinds of memory: individual, collaborative, and professional. Distributed cognition and the three types of memory reduce cognitive workload during a 911 response, and they help evoke information as an EMS professional composes the legally binding patient care report. In addition to presenting results, the article details the author’s interaction with two institutional review boards, which influenced the study’s methods. The article argues that scholars should conduct more research on the collaborative and distributed nature of memory as it relates to workplace writing practices. Furthermore, the article calls for developing writing research methods that involve participant recollection.

This program profile explains and illustrates a pedagogical application of Rhetorical Genre Studies (RGS) to a one-semester, upper-division online Professional Writing course. We explain our use of a heuristic, which we liken to “night-vision goggles,” that enables students to systematically analyze field data that they gather from a participating worksite. We adapt an RGS methodology developed by Anthony Paré and Graham Smart to create our course heuristic and add a more explicit framework for investigating concepts of genre set, genre system, and activity system. We argue that our course design addresses transfer concerns by helping students develop meta-awareness, or specifically critical genre awareness, that they can then apply to future workplace writing situations.