Effective writing is a soft skill that is highly in demand in today’s workforce. This qualitative study examines student perceptions of a revise and resubmit policy aimed at increasing student engagement with an instructor’s writing feedback and ultimately improving students’ writing skills. Students across three business communication courses were offered bonus points if they made revisions and documented those revisions. The findings suggest that students were willing to complete a revision even if given only a small grade incentive. While some expressed negativity toward the extensive feedback, others viewed the revision option as a rare but valuable opportunity.

This article, the second of a two-part series, features 13 My Favorite Assignments that were introduced at the Association for Business Communication’s 82nd annual conference held in Dublin, Ireland, in 2017. The pedagogical innovations include assignments that teach students how to conduct primary research, present their findings, package messages for electronic media, and enhance students’ career and personal development. Additional assignment support materials—instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions, and sample student projects—are posted on the Association for Business Communication and DePaul University Center for Sales Leadership websites: http://www.businesscommunication.org/page/assignments and https://salesleadershipcenter.com/research/business-professional-communication-quarterly-my-favorite-assignment

Social media are an ubiquitous, technological phenomenon, permeating both personal and professional lives. Increasingly, business professionals use social media at work, yet it is often omitted from the business curriculum. This qualitative study investigated business communication faculty members’ perceptions and usage of social media in classroom and business contexts. Data were collected via interviews and course syllabi review. Interviews were transcribed and coded using an adapted technology acceptance model. Overall, participants accepted social media’s importance as a business tool but did not reach a consensus about its inclusion in the curriculum. Guidelines for addressing social media in the business communication classroom are presented.

Despite university policies and classroom procedures designed to deter student plagiarism, upper-division students seemed to be violating the rules in growing numbers. Recent research suggested that student plagiarism results from a complex mix of factors, including a need for instruction, but offers little guidance regarding effective teaching methodologies. The authors developed and tested an instructional protocol and concluded that a mastery learning approach provides an effective method for reducing student plagiarism.

This article, the first of a two-part series, offers readers 13 teaching innovations debuted at the 2017 Association for Business Communication’s annual conference in Dublin, Ireland. Assignment topics presented here include communication strategy and message-packaging skills, deep communication insights, and career and personal development. Additional assignment support materials—instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions, and sample student projects—are downloadable from the Association for Business Communication and DePaul University Center for Sales Leadership websites: http://www.businesscommunication.org/page/assignments and https://salesleadershipcenter.com/research/business-professional-communication-quarterly-my-favorite-assignment

This article demonstrates and reinforces the role that well-told stories play in the success of the job-search process. Building on narrative theory, impression management, and an increased use of behavioral-based questions in interviews, well-crafted stories about work and educational experiences demonstrate skills applicants possess and convey them to interviewers in memorable ways. The article shows how to construct stories based on an applicant’s experiences and shaped to the needs of a potential employer. Additionally, the article demonstrates how a job seeker can create a collection of personal stories that can be adapted to varying job interview situations.

Student philanthropy projects empower students to become grant givers. Through learning by giving, students get hands-on practice making decisions with real monetary impact. This article explains the steps in a student philanthropy project in a grant-writing course, illustrating how business and professional communication courses can be a natural partner for this approach. Results of a qualitative survey show how student philanthropy enhances learning by turning the tables, enabling learners to become decision makers with the important responsibility of writing, evaluating, and responding to communication in ways that will have positive effects on nonprofits in their community.

This article explores different types of emotion a student experiences as she interns at a public defender’s office and proposes several emotion rules based on her experience. After a literature review that locates emotions within the identity-construction process, the author analyzes data from reflective questionnaires to identify various emotions this student experienced that serve as a basis for inductively formulating the rules. Following a discussion of the rules, the article concludes with implications of this research for educators and newcomers to workplace communication environments.

The present study experimentally manipulated the gender of an email sender, closing salutation, and sending mode (i.e., email sent via desktop computer/laptop as compared with email sent via a mobile device) to determine if these specific cues influence first impressions of the sender’s competence, professionalism, positive affect, and negative affect. Although no effect of sending mode was found, closing salutation influenced perceptions; females were viewed as less professional when using “Thanks!” as opposed to using “Best,” “Thank you,” or no salutation. However, in general, females were viewed as more professional than males, and “Thanks!” elicited perceptions of positive affect.

This study was undertaken to provide a more complete understanding of how the selection of various media in virtual team settings affects student team coordination. A total of 75 teams of 304 undergraduate participants took part in the study. Participants were asked to complete surveys before and after the project. Findings suggest that well-coordinated teams appeared to have anticipated the usefulness of social networking and richer communication channels earlier in the project than less well-coordinated teams. After engaging in virtual teamwork, team members identified rich and social channels as more effective while finding less rich channels to be less effective.

An analysis of user interactions, proceedings papers, and Association for Business Communication–sponsored journals reveals an absence of attention to accessibility and disability. While researchers may have demonstrated a passing awareness of the 1990 American with Disabilities Act (ADA) and its implications, so far those implications have not taken center stage. Researchers in fields related to business and professional communication have been publishing work informed by Disability Studies for some time. Thus, a scholarly agenda for accessibility and disability in business and professional communication is long overdue, with a need for studies that address both theory and practice.

This article addresses the importance of teaching transformative usability and accessibility concepts through the lens of disability studies in general business and professional communication courses. It argues that when students learn to analyze audiences, include diverse users, and foresee accessibility before the final draft because they practice user-centered design, their documents become more accessible for all users and situations. It presents a four-unit course plan that integrates disability studies and usability, including legal requirements. The unit plan advocates considering disability and diverse users and uses at the beginning of the design process.

Despite the excellent work by scholars who invite us to consider disability, social justice, and business and professional communication pedagogy, little attention has been given to what a disability- and social-justice-centered business and professional communication course might look like in design and implementation. This case study offers an example of a simulation based within the Harry Potter universe that emphasizes the ways disability advocacy and civic engagement manifest themselves in foundational business writing theories and practices. This simulation enabled students to engage with social justice issues by understanding access as an essential part of business and professional communication.

This article explores pedagogical frameworks closely associated with d/Deaf and hard-of-hearing persons from the perspective of a disabled instructor to increase student awareness of the needs of diverse audiences they will encounter in the workforce. The author argues that students and instructors can use captioning theory to strategize one of the harder business communication genres, the presentation, for d/Deaf audiences to make communication more accessible. By raising critical awareness of the limits of technology, current trends in pedagogy, and disability, this article seeks to further the conversation about providing accessibility for disabled users in the classroom.

A hallmark of business and professional communication is an emphasis on pragmatic but theoretically grounded work. Thus, business and professional communication scholars are ideally suited to turn the theories found in disability studies into practice. In this article, I do just that by creating a theory—orienting access—that draws on concepts from disability studies. Orienting access calls for business and professional communication faculty to consider alternate pedagogies to ensure that our classrooms are truly accessible to all students. It also models the behaviors to teach how to design and create information that is accessible for all audiences.

This article investigates how normative attitudes about work construct barriers to workers who are blind and visually impaired. The researcher collected narratives about rhetorical experiences from blind and visually impaired participants in the United States and analyzed accounts of these workplace interactions to identify rhetorical commonplaces that drive arguments about work. These commonplaces reveal the ableist assumptions that construct access barriers and constrain rhetorical possibilities for disabled workers’ self-advocacy. The author proposes that business and professional communication students and practitioners should engage in collaborative approaches to flexible thinking and leadership necessary for reimagining work in ways that promote accessibility.

Incorporating universal design (UD) both as a topic of discussion and as a pedagogical approach allows business and professional communication instructors to foreground accessibility in ways that acknowledge the rhetorical situatedness of accessibility. This article offers UD strategies that reimagine accessibility not just as a requirement that accommodates users but as an opportunity to create a rich rhetorical user experience for diverse populations. To illustrate how accessibility can be foregrounded in professional communication curricula, this article details the development of an information design course focused on usability and accessibility.

Because social media skills are increasingly viewed as essential for professionals, social media is incorporated frequently in business communication courses. When students are asked to consider professional uses of social media, however, they are often unwilling to critically engage these technologies. This article continues discussions of students’ reticence due largely to negative cultural narratives that label social media as unprofessional, or that link social media only with reputation management. Using student interviews and writing from a social media writing course, I discuss challenges posed by students’ adherence to these narratives and conclude with five suggestions for implementing social media successfully.

The aim of this study was to investigate the influence of the four listening styles of business communication students on their demonstration of compassion for others and themselves. A sample of 387 business students completed a questionnaire that inquired about their perceptions of their preferred listening style, their compassion for others, and their self-compassion for those in a given organization. This study found that people listening positively affected both compassion and self-compassion. Another finding was that action listening negatively affected both compassion and self-compassion. Other findings are also discussed along with future directions.

This study reviews the application of a new training model, Sprint’s Social Media Ninja program, an innovative approach to using new media to initiate change. Sprint recognized change management must occur from employee ambassadors to relevant audiences including consumers and other employees. By teaching volunteer employees the strategic message savvy and tactical strengths needed to address social media comments about Sprint, “Social Media Ninjas” have become active change agents in Sprint’s reputation management strategies, product launches, and turnaround story. These unmasked company employees volunteer to address questions, concerns, and comments about the company, as well as to start original conversations.

Alumni are an underutilized resource for input on the oral presentation skills employees need at work and what should be taught in oral-presentation-focused business communication courses. Yet they are in a unique position to assess the utility of what they learned and recommend coursework changes. In survey responses, 1,610 business alumni who make oral presentations two or three times per month on average recommended more instruction on how to present business data visually, more impromptu presentations, more help dealing with difficult audiences and with nervousness, and three to five presentations assigned in oral presentation courses for business students.

This article contains two measurement development studies on writing apprehension. Study 1 reexamines the validity of the writing apprehension measure based on the finding from prior research that a second false factor was embedded. The findings from Study 1 support the validity of a reduced measure with 6 items versus the original 20-item measure. However, this shorter measure had poor reliability. Therefore, Study 2 sought to correct the reliability issue by updating the wording of items so it was applicable to broader platforms of writing. The final measure had excellent reliability and validity statistics.

The implementation of genre theory in the business communication classroom could lead to the cultivation of critical thinking skills in students. The lack of a common definition of critical thinking skills across academia and the workplace creates a difficult end goal to pursue; therefore, teachers should consider explicitly teaching to the outcome, or telos , of critical thinking through genre. This article examines a small corner of genre theory, identifies a genre theory framework for business communication, and discusses the implications of such a framework.

The phenomenon of endorsing people for their professional skills on LinkedIn is more and more evident, and it grows along with the expansion of this broadly used professional networking website. This article focuses on the ease with which people endorse others and also accept endorsements and the potential impact of this action on people’s knowledge authority profile. An online survey was answered by 120 professionals from all over the world. The findings reveal some considerations regarding the interrelation between the act of endorsement and how personal, rather than epistemic, its criteria are. Implications for recruiters and educators are discussed.

Expectancy violations theory, a communicative framework, is applied in this study to understand how recent college graduates form, evaluate, and respond to violated job-searching expectations. In-depth interviews of college seniors ( N = 20) who were currently job searching helped answer the three research questions posed. Using a thematic analysis, the findings indicate that young job seekers evaluate some negative information positively because it reduces their uncertainty and that expectations and responses to expectancy violations change over time and are not stagnant, as the theory originally predicted. Other contributions, limitations, and teaching implications are discussed.

This article presents findings from a rhetorical analysis of job advertisements posted by the fastest growing companies in the United States ( Inc. 5000 rankings). The analysis suggests that companies rely on standard rhetorical figures and share similar rhetorical visions of novelty that likely effect their organizational culture, paradoxically make them homogeneous, and potentially oversell positions that require prosaic job duties. Suggestions to authors of job advertisements include writing with fewer clichés and metaphors, since they tend to reify ageist stereotypes. Suggestions for job seekers include doing rhetorical analyses of advertisements and writing résumés so they comply with job advertisements’ creative rhetorical styles.

This article, the second of a two-part series, presents 12 assignments designed to help students increase their online communication skills, conduct professional conferences, use advanced presentation software, develop problem-solving and critical thinking, gain greater awareness of gender effects in communication, and perform community service. These teaching innovations debuted at the 2016 Association for Business Communication’s annual conference in Albuquerque, New Mexico. Additional teaching materials—instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions, and sample student projects—are posted on these websites: http://www.businesscommunication.org/page/assignments and http://salesleadershipcenter.com/research .

This research includes survey data about the types of anxiety levels that college students experience while preparing for job interviews. Survey findings included female students reporting higher levels of anxiety than their male counterparts on four of the five scales. Results suggest that additional training for female applicants could reduce anxiety levels and help them excel in job interviews. Implications for job applicants, academic communities, and recruiters are discussed. The article concludes with study limitations and suggestions for future research.

The present study examines instructors’ attempts to increase student satisfaction through what we predict to be destructive communication tactics. Results indicate that business majors reported being more likely to engage in incivility and academic dishonesty in courses taught by professors who attempted to gain student favor through gossiping, self-disclosure, and downward convergence. Furthermore, perceptions of the instructor’s ethical character mediated the relationships between instructor behaviors and student incivility. Given the centrality of the professor in developing future managers and employees, we discuss implications for business and professional education and advocate for a return to a more traditional business professor role.

Spelling deficiencies are becoming a growing concern among employers, but few studies have quantified this phenomenon and its impact on recruiters’ choice. This article aims to highlight the relative weight of the form (the spelling skills) in application forms, compared with the content (the level of work experience), in recruiters’ judgment during the selection process. The study asked 536 professional recruiters to evaluate different application forms. The results show that the presence of spelling errors has the same detrimental impact on the chances of being shortlisted as a lack of professional experience, and recruiters’ spelling skills also moderate their judgment.

This article, the first of a two-part series, presents 13 teaching innovations debuted at the 2016 Association for Business Communication’s annual conference. The second edition of My Favorite Assignment will be published in the fall 2017 Business and Professional Communication Quarterly. Assignments include international collaborative projects, students’ professional development, fast skill-building exercises, data interpretation, event planning, and more. Additional assignment support materials—instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions, and sample student projects—are posted on these websites: http://www.businesscommunication.org/page/assignments and http://salesleadershipcenter.com/research .

This article examines how the levels of student interaction change through the use of small groups and moderators in online writing courses. The study examines three technical and professional online writing courses: one course that employs small groups and group moderators and two courses that have no small groups or moderators. The results of this study show that the amount of interaction between students in online writing courses increases dramatically by incorporating small groups and peer moderators.

Free online survey tools provide a practical learning-by-induction platform for business communication instructors interested in trying out an advanced multidisciplinary survey activity coupled with an innovative teaching design. More than just building skills in marketing, survey projects marshal a wider set of thinking and doing activities that build student competency in the interrelated disciplines of communication, consumer analysis, and research. The design and sequence of a survey-learning module are outlined as well as expected learning outcomes, assessment considerations, and suggestions for exploring the interdisciplinary opportunities that surveys afford.

Phatic refers to the rhetorical function of creating effective communication channels, keeping them open, and establishing ongoing and fruitful relationships, all of which are vital in the age of digital rhetoric, social media, and global intercultural exchange. In this realm, the professional communicator functions less as an originator of new information and more as a space designer, a facilitator of others’ online interactions, a curator of user-generated content, and a communication leader. The phatic function—especially relevant to online interactions such as virtual teamwork, intercultural communication, and user help forums—deserves significant attention as a primary purpose for professional communication.

Interest in gamification in higher education has been growing steadily in the past decade. Using games and game elements has been shown to increase student engagement, motivation, and autonomy. This article draws parallels between game elements, instructional design, and the teaching of business and professional communication. It suggests ways that teachers can incorporate game elements into their courses (or perhaps identifies ways in which readers are already doing so without realizing it). The article concludes with an example of how game elements are used in the design of an introductory business communication course.

Our aim was to explore the influence of mobile learning on students’ acquisition of conceptual knowledge of business communication, as well as on the development of their communication skills. We compared the performance of three groups of students according to the pedagogical approach that we used with them: a mobile learning group, a conventional group, and a control group. Our findings suggest that a mobile learning intervention leads to an improvement in student performance in a formal assessment and that it will also have a positive impact on learning outcomes.

Distinctions between traditional service learning and critical service learning with a social justice focus are important when structuring professional writing courses and defining course outcomes. This article presents a hybrid pedagogical approach for designing a critical service-learning course that integrates a social justice curriculum while focusing specifically on reflection, context, and positionality. Detailing the course design and sharing reflections from students and the instructor, the author argues that the modified immersive situated service-learning approach provides professional communication students the opportunity to become agents of change.

As social issues increase, so does the scope of corporate social responsibility (CSR). Companies are expanding their CSR activities and making the terminology used to describe them more specific. This study compares website content of Fortune 500 companies in 2015 with content collected in 2011. Traditionally, two CSR issues have been the dominant focus on company websites: community and environment. Findings reveal that these terms have decreased in usage and new terms have emerged, such as supply chain and volunteer involvement. A shift has occurred that business practitioners will find helpful in communicating CSR initiatives.

The purpose of this research is to examine specific examples of how business communication courses are delivered in large, face-to-face university classes to discover implications of these large courses. This case study reviewed four classes from two different midsized universities whose classes range from 48 to 300 students. Findings suggest that, when faced with the possibility of teaching more students, it is important to understand that pedagogical strategies may need to be adjusted to maintain student learning. These strategies include modifying the course to the lecture/lab structure, limiting the amount of writing, or allowing the instructor to teach fewer courses.