Journal of Technical Writing and Communication

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July 2019

  1. Emotional Appeals and Moral Standards: Rhetorical Arguments in Court Cases
    Abstract

    In this article, I analyze 73 circuit court opinions in which due process rights are weighed according to a little-known legal test called shocks the conscience. I also offer my observations of a federal trial in the U.S. district court in 2015 upon which the test was imposed. I reveal how requiring the shocks-the-conscience test confirms the authority of the state and silences those who have been singled out as individuals or as groups to be deprived of constitutional rights. In particular, professional communication scholars who examine emotional appeals as rhetorical strategies should find this article of interest.

    doi:10.1177/0047281618773704
  2. Creating a Continuous Improvement Model for Sustaining Programs in Technical and Professional Communication
    Abstract

    We build on previous scholarship calling for sustainable growth in technical and professional communication programs through maintenance and reflection. Inspired by continuous improvement models used in industry, we offer GRAM—Gather–Read–Analyze–Make—a continuous improvement model designed to identify and align often overlooked practices and processes necessary to build and sustain programs.

    doi:10.1177/0047281618759916

April 2019

  1. From The Editor’s Desk
    doi:10.1177/0047281619836685
  2. Simulation Rhetoric and Activity Theory: Experiential Learning in Intercultural Simulations
    Abstract

    In the field of intercultural business and technical communication, intercultural communication has been a regular topic in curriculum for decades; various teaching approaches exist for developing students’ cultural awareness and helping them achieve a theoretical understanding about the concept of culture, cultural differences, and cultural conflict. But quite often teaching and learning are limited in the classroom context, although it is true that study abroad programs are available for a small group of students. As a result, students do not have enough opportunities to interact with members of other cultures, which limits students’ potentials for gaining intercultural competence. This study explores the rhetorical nature of simulations, defines the perspective of using activity theory as a framework to understand the learning process occurring in simulations, and provides an intercultural simulation example to explain how instructors can incorporate simulations into the business and technical communication curriculum.

    doi:10.1177/0047281618824865
  3. Trans Students’ Right to Their Own Gender in Professional Communication Courses: A Textbook Analysis of Attire and Voice Standards in Oral Presentations
    Abstract

    Oral presentations are a common genre in technical and business communication courses. While it is important for students to develop a professional ethos when presenting information, in this article I argue that textbooks’ discussion of professional dress and voice privilege cisgendered bodies and erase the differences and bodily experiences that transgendered individuals face. This may cause dissonance in trans students who may come to believe that they must choose between their genders and being professional.

    doi:10.1177/0047281618817349
  4. Trust-Building in a Patient Forum: The Interplay of Professional and Personal Expertise
    Abstract

    Online discussion forums for patients offer the benefits of community but the risks of misinformation. A physician-moderated forum may help to mitigate this tension. How do both the professional expertise of a physician moderator and the personal, experiential expertise of patients contribute to trust in a forum? A rhetorical analysis of a year of postings in an online Parkinson’s community reveals that both forms of expertise were trusted, demonstrating the possibility for them to complement each other. This study illustrates the broader ways trust is established in patient communities and offers implications for technical communicators as forum designers or moderators.

    doi:10.1177/0047281618776222
  5. Stress and Its Impact on Social Media Usage
    Abstract

    This study examined the relationship between stress and social media usage, whether stress was an indicator of social media use, and tested moderators of the relationship between stress and social media use. Participants ( n = 201) were randomly assigned to a stress-inducing recall activity or a control task via an online survey. Next, they completed measures of stress, social media usage, social support, and habitual behavior. We found that seeking social support contributed to an increased usage of social media. In addition, increased usage of social media was related to greater frequency and strength of evoking habitual behavior.

    doi:10.1177/0047281618772076
  6. Empirical Research in Technical and Professional Communication: A 5-Year Examination of Research Methods and a Call for Research Sustainability
    Abstract

    This article presents an examination of research methods used in empirical research over a 5-year period in technical and professional communication. This examination reveals that the most common methods used are surveys, interviews, usability tests, observations, and focus groups. In addition, the field does incorporate research categories of case studies, experiments, and ethnographers. This examination, however, reveals serious shortcomings that need to be addressed for the field to have a sustainable research profile.

    doi:10.1177/0047281618764611

January 2019

  1. Rhetorics of Proposal Writing: Lessons for Pedagogy in Research and Real-World Practice
    Abstract

    Proposals are ubiquitous documents with challenges beyond the writing task itself, such as project management, strategic development, and research. Reporting on proposal instruction research in other fields and the results of an interview study with proposal writers, this article argues for a shift in how proposals are taught and conceptualized. By coaching students on the wide range of rhetorical practices that proposals require rather than how to produce proposal documents, technical and professional communication instruction can better prepare future communicators to manage and produce competitive proposals and more actively participate in these important efforts in the community, industry, and academy.

    doi:10.1177/0047281617743016
  2. Teaching Public, Scientific Controversy: Genetically Modified Mosquitoes in the Technical Writing Classroom
    Abstract

    The release of genetically modified mosquitoes in the Florida Keys is part of a public health initiative to limit the spread of infectious disease. The local debate over this proposed action provides a current case study of a public, scientific controversy in which citizens and officials disagree about what is best for the community. The case study challenges technical writing students to consider complex cultural circuits, or networks, that comprise a specific controversy. The students analyze the rhetorical situation, create new content that contributes to the ongoing discussion, and learn about audience through usability testing their multimodal projects.

    doi:10.1177/0047281617744507
  3. Usability for Social Justice: Exploring the Implementation of Localization Usability in Global North Technology in the Context of a Global South’s Country
    Abstract

    As a discipline and a set of practices, technical communication focuses on designing technical products through the effective implementation of usability to facilitate users in performing tasks with speed, accuracy, and satisfaction. This article proposes that designers in the Global North should consider the effective localization usability implementation in their products or systems so that social justice can be promoted in the Global South’s countries that import such products from the Global North. Using a purposeful sampling research method, this article shares findings from a study, emphasizing that technical products developed through participatory localization for usability might be in a better position to be used for promoting social justice and human rights in resource-constrained settings. The article discusses the implications of the findings, suggesting that northern products should be designed according to the usability expectations of local users in the Global South so that the North–South divide can be, at least, narrowed, if not eliminated.

    doi:10.1177/0047281617735842
  4. From The Editor’s Desk
    doi:10.1177/0047281618817436
  5. Testing the Test: Expanding the Dialogue on Technical Writing Assessment in the Academy and Workplace
    Abstract

    The small amount of work on workplace writing assessment has focused almost entirely on student readiness for professional writing or included case studies of employer expectations for new writers. While these studies provide insight into current pedagogies for technical writing and writing instruction in general, the main conclusion to be drawn from them is the unsatisfactory number of recent graduates who display workplace readiness. In this article, we explore writing assessment research in both the academy and the workplace and attempt to identify ways in which the academy’s assessment practices lead, lag behind, or simply differ from writing assessment in the workplace. This comparison will serve to identify not only where the academy might improve pedagogy in its curriculum for technical communication in order to best prepare students for workplace writing but also where the workplace might learn from the academy to improve its own hiring and training procedures for technical writers. In this case study, we used Neff’s approach to grounded theory to categorize rater feedback according to a ranking system and then used statistical analysis to compare writer performance. We found that the direct test method yields the most predictive results when raters combine tacit knowledge with a clearly defined rubric. We hope that the methods used in this study can be replicated in future studies to yield further results when exploring workplace genres and what they might teach us about our own pedagogical practice.

    doi:10.1177/0047281618784267
  6. Paging Paul Krugman: Toward a <i>Topoi</i> of an Exemplar Public Intellectual in the Natural and Physical Sciences
    Abstract

    American economist Paul Krugman has become a highly influential public intellectual in the social sciences. The natural and physical sciences need a public intellectual like Krugman to make more effective arguments for the existence and urgency of climate change, the benefits of vaccine use, and other pressing issues. To demonstrate how such a goal can be achieved, this article presents a rhetorical analysis of Krugman’s public intellectual writing in The New York Times from 2013 to 2016. The substantial public impact of this body of work stems from Krugman’s use of rhetorical strategies that are both similar to and—more importantly—a departure from strategies used by other well-known public intellectuals in the sciences.

    doi:10.1177/0047281618754723

October 2018

  1. Beyond Grammar: Tracking Perceptions of Quality in Student E-mail
    Abstract

    This research explores a presumed link between today’s use of digital media and an ever-increasing lack of rhetorical awareness in students. Specifically, the study pilots a method for measuring rhetorical awareness through students’ e-mail transactions with faculty in technical writing service courses, questioning whether rhetorical awareness has decreased in the preceding 10 years. The findings indicate that students might be more rhetorically aware today than they were 10 years ago, but levels remain below expectations.

    doi:10.1177/0047281617730532
  2. Navigating Discourses of Power Through Relationships
    Abstract

    This article applies identity construction concepts to a professional and technical communication student intern’s use of agency as she negotiates a unique identity for herself within a state legislature. Following a literature review, the author highlights several of the intern’s key efforts to become part of this new governmental and legal discourse community, including learning legislature-specific genres, combatting the “totem-pole” hierarchy, making choices about appropriate professional behavior, socializing by creating an “entire family dynamic,” and making an effort to learn the culture of the legislature. These efforts are documented through the intern’s reflective, self-narratives and documents produced during the internship. Through this discussion, the author suggests practical implications for aiding students and newcomers as they transition to unfamiliar workplace communication environments.

    doi:10.1177/0047281617732019
  3. Agency in Action
    Abstract

    In 2014, Rawlins and Wilson proposed a typology of agential interactions between users and designers of interactive data displays. This article tests that typology by studying 20 users working with three different types of interactive data displays and answering questions, which were coded by verb and actor and analyzed for themes. The authors show that rhetorical agency is marked by thoughts, actions, and language. Affordances by the designer open a shared rhetorical space where user and designer are coparticipants. As interactivity increases, participants see themselves as rhetorical agents in a community of rhetorical agents rather than as conduits of information.

    doi:10.1177/0047281617732046
  4. Rhetorical Genres in Code
    Abstract

    We examine the rhetorical activity employed within software development communities in code texts. For technical communicators, the rhetoricity of code is crucial for the development of more effective code and documentation. When we understand that code is a collection of rhetorical decisions about how to engage those machinic processes, we can better attend to the significance and nuance of those decisions and their impact on potential user activities.

    doi:10.1177/0047281617726278

July 2018

  1. Feedback From Internship Mentors in Technical Communication Internships
    Abstract

    Documenting and characterizing interactions between student interns and their mentors in the workplace offers perspective on student learning and enculturation that can help us introduce these ways of learning to students in the technical communication classroom, even before the internship. Three student intern conversations in the internship setting are the focus of this close discourse analysis, framed by 6-month-long case studies and Vygotsky’s learning theory. Results indicate that many similarities exist between classroom feedback and mentor feedback in the internship, but that differences in student agency may make negotiation important in the technical communication classroom.

    doi:10.1177/0047281617728362
  2. University Student Use of Twitter and Facebook: A Study of Posting in Three Countries
    Abstract

    Technical and professional communication instruction is well suited to helping students develop digital literacy but must be informed by research regarding how students are using specific social media platforms, particularly the propensity to post content that could damage their career capital. This study examined this question for students in Austria, Australia, and the United States. In Austria and Australia, this behavior was found to be no greater for Twitter than it was for Facebook. Conversely, for the United States, the behavior was found to be more pronounced. These and additional results regarding attitudes toward information privacy are reported.

    doi:10.1177/0047281617724402
  3. Application Programming Interface Documentation: What Do Software Developers Want?
    Abstract

    The success of an application programming interface (API) crucially depends on how well its documentation meets the information needs of software developers. Previous research suggests that these information needs have not been sufficiently understood. This article presents the results of a series of semistructured interviews and a follow-up questionnaire conducted to explore the learning goals and learning strategies of software developers, the information resources they turn to and the quality criteria they apply to API documentation. Our results show that developers initially try to form a global understanding regarding the overall purpose and main features of an API, but then adopt either a concepts-oriented or a code-oriented learning strategy that API documentation both needs to address. Our results also show that general quality criteria such as completeness and clarity are relevant to API documentation as well. Developing and maintaining API documentation therefore need to involve the expertise of communication professionals.

    doi:10.1177/0047281617721853
  4. Strategies for Managing Cultural Conflict: Models Review and Their Applications in Business and Technical Communication
    Abstract

    In the field of business and technical communication, scholars have called for research on dealing with cultural conflict for a long time. But the limited study on dealing with cultural conflicts, along with the current political context in the United States, calls for efforts to systematically address diversity issues and cultural conflict in our research and teaching practices. One obstacle to advance effective communication strategies on cultural conflict in business and technical communication is the lack of communication with other disciplines. Through an interdisciplinary perspective, the current article introduces the concept of cultural conflict, examines strategy models to address cultural conflict in different fields, and provides an example on how to identify a strategy model to resolve cultural conflict in business and technical communication practices. This article concludes by emphasizing that there is not a best model that can be applied to handle cultural conflict in all circumstances and calling for research on exploring and identifying effective strategy models to resolve cultural conflict in business and technical communication practices.

    doi:10.1177/0047281617696985
  5. Argumentation by Self-Model: Missing Methods and Opportunities in the Personal Narratives of Popular Health Coaches
    Abstract

    This essay expands Perelman and Olbrechts-Tyteca’s concept of argumentation by model to bring more attention to the persuasive effects of using the self as a model. To illuminate this technique, I analyze the personal narratives of popular health coaches, who are championing a holistic health movement toward what I refer to as “do-it-yourself healthcare.” This case involves arguments regarding the efficacy of methods in evidence-based medicine and “alternative” or holistic health, as popular health coaches predicate their ability to heal themselves and others on abandoning traditional medicine. In brief, the purpose of this article is twofold: first, to characterize the rhetoric of the movement toward alternative or holistic health, and, second, to extend Perelman and Olbrechts-Tyteca’s concept of argumentation by model and address the implications of this expansion.

    doi:10.1177/0047281617696984
  6. From the Editor’s Desk
    doi:10.1177/0047281618782527

April 2018

  1. Toward a <i>Topos</i> of Visual Rhetoric: Teaching Aesthetics Through Color and Typography
    Abstract

    This article proposes a heuristic that teachers and students can use together to create a vocabulary for discussing the aesthetic aspects of color and typography in document design work. By using this framework, teachers and students can generate a collection of shared visual topoi or commonplaces for describing the aesthetic value of color and typography that they can then draw from to inform visual analysis and production work.

    doi:10.1177/0047281616646752
  2. Instructional Design for Online Learning Environments and the Problem of Collaboration in the Cloud
    Abstract

    To investigate how college students understand and use cloud technology for collaborative writing, the authors studied two asynchronous online courses, on science communication and on technical communication. Students worked on a group assignment (3–4 per group) using Google Docs and individually reflected on their experience writing collaboratively. This article explores leadership and how it interacts with team knowledge making and the collaborative writing process. Guidelines are outlined for instructors interested in adopting collaborative, cloud-based assignments, and the tension between providing clear instructional guidance for student teams and allowing teams to embrace the ambiguity and messiness of virtual collaboration are discussed.

    doi:10.1177/0047281616679112
  3. An Organizational Structure of Indie Rock Musicians as Displayed by Facebook Usage
    Abstract

    Indie rock musicians are a group of extra-institutional individuals who play an often-vibrant role in urban economic development. The organizational structure that guides their professional activities has yet to be investigated. Interviews with 18 indie rock musicians provided a way to investigate organizational structure. They reported a build structure featuring the principles of audience development, slow growth, and unevenness. The constraints of the musician’s professional situation require long-term promotion of aesthetic products to a slowly growing audience in a saturated market that produces unevenness through power imbalances. This slow-growing structure contrasts with organizational structures that provide immediate benefits.

    doi:10.1177/0047281616667677
  4. Building on Bibliography: Toward Useful Categorization of Research in Rhetorics of Health and Medicine
    Abstract

    This article reports on an analysis of research questions in the emerging field of Rhetoric of Health and Medicine (RHM). The data set included 54 articles, published in 4 journals between the years 2000 and 2014. The articles were found to address five areas, including questions about (a) the identity of RHM, (b) disciplinarity, (c) ecological interaction, (d) maneuverability, and (e) process. Overall, this article argues that RHM tends to take a critical stance toward medicine, treating it as a monolithic profession and set of discourses. Given the conclusions of many of the articles in the data set, this stance may be unwarranted. The article concludes by suggesting future directions for scholarship in RHM.

    doi:10.1177/0047281616667904
  5. Environmental Impact Communication: Cape Wind EIS, 2001–2015
    Abstract

    “Cape Wind” is a proposed wind-energy project off the Massachusetts coast. Its environmental effects are detailed in an Environmental Impact Statement (EIS). Writers of an EIS must address rhetorical challenges posed by the complexity of how the “environment” is characterized by many statutes and regulations. These requirements include guidance on the document’s style, and because the text is hundreds of pages long, they also include rules on its arrangement (its genre), and its online delivery. Partly as a result, the writer’s stance is that of an impersonal, corporate author. The EIS is required to address multiple audiences that include decision makers and elected officials; public participation in the process is encouraged. Evidence about the actual audience shows that the public finds out about the project through media reports, web sites, and press releases, rather than studying the EIS. Finally, sustained opposition by a fossil-fuel lobbying group has led to the project’s apparent demise.

    doi:10.1177/0047281617706910
  6. From the Editor’s Desk
    doi:10.1177/0047281618762139

January 2018

  1. Moving From Student to Professional: Industry Mentors and Academic Internship Coordinators Supporting Intern Learning in the Workplace
    Abstract

    This article offers empirical data to explore ways that both industry mentors and academic internship coordinators support student interns in ways that optimize the workplace experience. Rich description of qualitative data from case studies and interviews shows that to optimize the internship, both the industry mentor and the academic internship coordinator ensure that the experience offers professional-level experiences while allowing students to make mistakes in the course of the learning experience. Finally, academic internship coordinators find it most effective to spend time selecting strong industry mentors, and then cultivating these relationships across years of internship interactions.

    doi:10.1177/0047281616646753
  2. A Social Justice Theory of Active Equality for Technical Communication
    Abstract

    Certain aspects of social justice research tacitly work from political frameworks of “passive equality.” Passive equality can limit a technical communicator’s ability to enact social justice in terms of (a) signaling the presence of an injustice and (b) waiting for the organization, institution, or state to make the correction (e.g., liberalism’s distributive justice). By contrast, this article foregrounds the political philosophy of Jacques Rancière as a way to cultivate a practice of “active equality” that enables technical communicators to enact social justice rather than wait for institutional redistribution.

    doi:10.1177/0047281616647803
  3. Hallenbeck, S. (2016) <i>Claiming the bicycle: Women, rhetoric, and technology in Nineteenth-Century America</i>
    doi:10.1177/0047281616679113
  4. What Do We Learn About Technical Communication in Hungary Through My Students and My Hungarian Colleagues
    Abstract

    Very few articles exist that document technical communication in Hungary. My Fulbright research reveals two general points: First, technical communication pedagogy stresses correct use of professional terms and phrases in technical translations or technical articles for fictional audiences. Second, it does not emphasize the importance of specifying target audiences in students’ work; similarly, Hungarian companies, perhaps driven by oral culture in communication, do not target at any specific audiences in written communication. In this respect, education and practice seems to shape each other. More research is needed to provide more elements to help us understand technical communication in Hungary.

    doi:10.1177/0047281616667678
  5. Failure Matters: Conflicting Practices in a High-Tech Case
    Abstract

    Technical communication researchers have studied failure through a number of different case studies, though none more often than the space shuttle Challenger explosion. While scholars have offered several explanations in the intervening three decades, this work often treats the disaster as a failure of organizational communication, a failure of the material O-ring, or a failure of two discourse communities, engineers and managers, to engage in mutually comprehensible forms of meaningful deliberation. This essay hypothesizes that the real cause of failure was neither positivist nor social constructionist in nature, but discursive-material. I offer discussion of the Challenger case in order to frame a different study of project failure and show that complex technical projects fail for a number discursive-material reasons. Employing assumptions from actor–network theory and Barad’s theory of agential realism, this essay establishes a basis for how to read the Challenger disaster as one of competing and unresolved “conceptual structures of practice.” I then take this framework and apply it to a case study of a transportation project at a large, Midwestern research university. This project, the electric personal transportation vehicle, failed because competing structures of practice generated powerful actants that mattered in different ways. Insufficient project management activities also contributed to failure; the conclusion identifies concepts technical communicators can employ in establishing more effective project management strategies that work to resolve competing actants.

    doi:10.1177/0047281616662984
  6. From the Editor’s Desk
    doi:10.1177/0047281617745166
  7. No Effect of Writing Advice on Reading Comprehension
    Abstract

    This article considers text comprehension through the integrated perspectives of language processing research and practical writing advice as expressed in writing guides and language policies. Such guides for instance include advice to use active constructions instead of passives and sentences instead of nominalizations. These recommended and problem constructions and two other contrasts were investigated in an eye-tracking experiment where 27 students read four authentic texts where the target constructions had been manipulated. A mixed-effects regression analysis showed no difference between recommended and problem constructions, while several control variables were significant. This result indicates that the linguistic manipulations are not in themselves crucial to text comprehension, and it is hypothesized that the central aspect for text comprehension is how the linguistic manipulations support cohesion and coherence in the text.

    doi:10.1177/0047281617696983

October 2017

  1. Methodology on Trial
    Abstract

    This article combines an adaptation of the Toulmin model of argument with a framework designed to analyze assertions of technology-related expertise in order to examine how expert witnesses fulfill the legal requirements for explaining the methodology underlying their testimony within the combative and sometimes prejudicial conditions of the courtroom environment. Its findings support previous claims about contributions technical communication scholars can make to the legal field.

    doi:10.1177/0047281616641932
  2. Teaching a “Critical Accessibility Case Study”
    Abstract

    As technical communication (TC) instructors, it is vital that we continue reimagining our curricula as the field itself is continually reimagined in light of new technologies, genres, workplace practices, and theories—theories such as those from disability studies scholarship. Here, the authors offer an approach to including disability studies in TC curricula through the inclusion of a “critical accessibility case study” (CACS). In explicating the theoretical and practical foundations that support teaching a CACS in TC courses, the authors provide an overview of how TC scholars have productively engaged with disability studies and case studies to question both our curricular content and classroom practices. They offer as an example their “New York City Evacuation CACS,” developed for and taught in TC for Health Sciences courses, which demonstrates that critical disability theory can help us better teach distribution and design of technical information and user-based approaches to TC. The conceptual framework of the CACS functions as a strategy for TC instructors to integrate disability studies and attention to disability and accessibility into TC curricula, meeting both ethical calls to do so as well as practical pedagogical goals.

    doi:10.1177/0047281616646750
  3. Improving Patient Discharge Communication
    Abstract

    Transitional care communication events—such as discharge from hospital—are complex and dynamic: impromptu questions are asked and answered, documents are discussed and signed, and health-care professionals and patients with different knowledge must work together to establish understanding. This article examines a set of patient discharge instructions that bear substantial traces of impromptu conversation in the patient discharge communication process and argues that we need to do more to account for such exchanges as a part of the complex information our documentation must coordinate and make accessible for end users.

    doi:10.1177/0047281616646749
  4. The Singer of Technology
    Abstract

    Using frameworks from Ong, Turner, and Frohmann, the author analyzes excerpts from Hesiod’s Works and Days and from the Book of Exodus for technical features. These documents were found to contain technical information that was best used in face-to-face interaction. Further, the documents exhibit evidence of residual orality, an encroachment of oral register into written. These findings suggest that technical communication originates in the genres and oral registers of ancient cultures. Such details have been missed owing to a written bias of technical communication and of scholars who look upon such works only as literature. Presently, oral-based information is viewed as informal and less authoritative than written information. In the absence of writing, however, information can only be transmitted orally.

    doi:10.1177/0047281616646751
  5. Introducing a Writing Coach into an MBA Course
    Abstract

    This article describes an interdisciplinary partnership that resulted in the introduction of a writing coach into an MBA class on critical and analytical thinking. By examining the response to this role by the writing coaches themselves and by the students enrolled in three sections of this new course, this exploratory study endeavors to answer the question: How can a writing coach best support student writing in an MBA course? Major findings are that students predominantly liked receiving written feedback and mini-lectures by the writing coaches, mini-lectures were met with mixed reviews, and there was a strong perception by participants that their writing had improved.

    doi:10.1177/0047281616667676
  6. From the Editor’s Desk
    doi:10.1177/0047281616672752

July 2017

  1. The Roles of Technical Communication Researchers in Design Scholarship
    Abstract

    Design has come to be understood as an essential aspect of the work that technical communicators claim. As a result, research in the field of technical communication has approached studies of design in numerous ways. This article showcases how technical communication researchers assume the roles of observers, testers, critics, creators, and consultants in their handling of design artifacts. Such a model regarding these roles may help us to better understand the design relationships researchers presume as they further knowledge of design within our field. This article offers a framework to leverage into a comprehensive and integrated model for explaining our work on design to others outside of technical communication.

    doi:10.1177/0047281616641929
  2. The Golden Age of Technical Communication
    Abstract

    This article uses a historical perspective to describe the development of the profession of technical communication through three ages: Brass, Beige, and Glass. I compare this development to the growth of the academic discipline and both to the explosion of noninstitutional technical communication—the growing body of tactical technical communication that happens outside of organizations and institutions. This leads me to describe today as the Golden Age of technical communication. I conclude that we should broaden the scope of technical communication and spread it as a set of skills valuable for everyone to learn.

    doi:10.1177/0047281616641927
  3. Power and Communication in Worker Cooperatives
    Abstract

    Technical communication research has critically engaged with organizational trends toward flattened organizations like networks, horizontal arrangements, and adhocracies, assemblages that hybridize top-down management in favor of autonomous groups. There has been no engagement with a related but distinct trend: worker cooperatives. Co-ops promise similar advantages but are distinct as they claim to deliver what flat organizations promise: access to governance, empowerment, and autonomy. In this article, I survey literature on flattened organizations, apply technical communication theory to account for cooperative communication, and conclude with an analysis from a qualitative study at a cooperative site.

    doi:10.1177/0047281616641921
  4. Social Health Content and Activity on Facebook
    Abstract

    Facebook (FB) is a popular communication medium and community building tool for health outreach, promotion, and support groups for patients with chronic and rare conditions. Medical writers and health communication specialists are often tasked to write the content and support community interactions in health-related FB interventions. However, studies have reported mixed results at sustaining patient participation and engagement in FB interventions. Questions remain about the relationship between health behavior and FB usage and best strategies for evaluating health-related FB interventions. Furthermore, few studies examine health-related FB usage of people not designated as patients, which might help identify native activities that can sustain participants’ interest in and engagement with FB interventions. This study examines offline and online health-related activities of FB to identify characteristics shared by people who use FB for health-related purposes. The data from 455 users indicate that offline social health activities do not transfer online; privacy issues, interaction preferences, and differences between FB and offline networks may be barriers. FB campaigns and interventions should have modest and focused goals, such as supplementing offline activities and increasing preexisting FB activity. Designing FB interventions for networks and social groups with preexisting emotional ties and trust would be ideal.

    doi:10.1177/0047281616641925
  5. Writing the Trenches
    Abstract

    We argue for a course in which students analyze writing about a common topic—in this case World War I—from multiple genres (e.g., poetry and technical manuals). We address the divide between instruction in pragmatic and literary writing and calls to bridge that gap. Students working in disparate areas of English learn the strengths and the limitations of their fields, and how text represents and promotes different interpretations of reality. Such written representations do not neatly line up along a utilitarian-literary binary but are more closely interwoven in the presence of a profound subject such as war.

    doi:10.1177/0047281616641922
  6. From the Editor’s Desk
    doi:10.1177/0047281617716538

April 2017

  1. Quantitative Data Analysis—In the Graduate Curriculum
    Abstract

    A quantitative research study collects numerical data that must be analyzed to help draw the study’s conclusions. Teaching quantitative data analysis is not teaching number crunching, but teaching a way of critical thinking for how to analyze the data. The goal of data analysis is to reveal the underlying patterns, trends, and relationships of a study’s contextual situation. Learning data analysis is not learning how to use statistical tests to crunch numbers but is, instead, how to use those statistical tests as a tool to draw valid conclusions from the data. Three major pedagogical goals that must be taught as part of learning quantitative data analysis are the following: (a) determining what questions to ask during all phases of a data analysis, (b) recognizing how to judge the relevance of potential questions, and (c) deciding how to understand the deep-level relationships within the data.

    doi:10.1177/0047281617692067