This research explores a presumed link between today’s use of digital media and an ever-increasing lack of rhetorical awareness in students. Specifically, the study pilots a method for measuring rhetorical awareness through students’ e-mail transactions with faculty in technical writing service courses, questioning whether rhetorical awareness has decreased in the preceding 10 years. The findings indicate that students might be more rhetorically aware today than they were 10 years ago, but levels remain below expectations.

This article presents the results of a study that investigated readers' perceptions of tone formality in online text passages. The study found that readers perceived text passages to be less formal when they contained personal pronouns, active voice verbs, informal punctuation, or verb contractions. The study reveals that professional communicators can impact their readers' perceptions of tone in online passages. This study provides useful guidance for writers who wish to understand the impact of their stylistic decisions on audience perceptions of passage formality.

This article critiques some titles in journal articles for being misleading and it argues that titles need to be informative. Examples are given of work on measuring the effectiveness of titles in two areas—sentence structure and reader comprehension—and the article concludes with brief comments on the effectiveness of book titles.

Focusing on the issue of readability, this article examines problems that readability formulas present to the technical communicator, especially in terms of interaction with government agencies, and focuses on readability formula requirements mandated by The Office of Health and Industry programs [OHIP] for medical technology product support literature. Because the Flesch Reading Ease and the Flesch-Kincaid formulas are widely available, they are probably the ones most frequently used. Contemporary readability scholars have overlooked the Golub Syntactic Density Formula, which evaluates prose according to a sentence's syntax at a deeper level than the number of words per sentence and the number of syllables per word. The authors recommend it as a tool for evaluating readability. How it might be applied with current computer applications is discussed.

This article suggests ways of writing a truly effective cover letter, an extremely important document in the search for a job. First, features gleaned from 13 model letters in technical writing textbooks yield figures on the number of words, sentences, and paragraphs per letter, plus the average number of words per sentence and paragraph, information helpful to those with little or no knowledge of how to write a strong cover letter. Second, the article surveys what the textbook writers offer as advice about the rhetorical principles that should be employed in composing cover letters. One piece of advice given by almost all of the experts is that writers should try to exude an energetic attitude, yet these same authorities do not delineate just how to display such a posture in the letters themselves. Third, examination of the letters reveals that one way that experts insert verve into cover letters is to use verbals, particularly gerunds, participles, and infinitives. In fact, 92.58% of the sentences in the 13 model letters have some type of verbal in them. The advantage of employing verbals is that while they are used for other parts of speech, they still retain the residue of action in their meaning. Fourth, the article describes the results of a survey to determine the acceptance of such constructions in the minds of two sets of readers: first-year writing students and third-year technical writing students. In both groups, more than 75% of the students preferred a paragraph with verbals in it over a paragraph devoid of verbals. Finally, the article suggests “sentence combining” as a procedure for teaching technical writing students how to combine basic sentences into verbals to garner variety and economy, one of the hallmarks of technical writing.

This article aims to expound the importance of a knowledge of linguistics and the theories of human language to a technical author. Linguistics is often seen as a specialised branch of language for language experts. When technical authors communicate, they do need the tools of linguistics to handle the rhetorical grammar and patterns of technical prose. The linguistic features and semanics involved in technical writing also become relevant, as is visual and graphic representation.

This study attempts to show how the purpose of three types of business and technical documents (instructions, annual reports, and sales promotional letters) affects the syntactical and rhetorical choices authors make in writing these documents. While the results of the examination rendered some predictable results, there were some surprises in the absence of many rhetorical schemes in sales promotional letters. Another value of this study is that it provides partial syntactical and rhetorical “fingerprints” of three important documents in business and technical writing to offer students norms they can go by in constructing such documents.

The role of literary and rhetorical tropes in scientific discourse is frequently overlooked, largely because “rhetoric” and “science” seem to be incompatible modes of expression. However, if we look closely at scientific explanations—especially those designed to inform a general public—we find that they are as reliant on, if not more so, than more “subjective” forms of public discourse. In A Grammar of Motive, Kenneth Burke posits that all forms of discourse rely heavily on the “four master tropes” of metaphor, metonymy, synecdoche, and irony to express ideas, and science is not an exception. This article outlines the processes behind the four master tropes and demonstrates instances where these tropes occur in the expression of scientific concepts found in such fields as biology, physics, and even mathematics. The purpose is to show that, contrary to what many members of the scientific (and lay) community suppose, rhetorical and literary tropes are necessary components to a linguistic understanding of complex scientific concepts; that such tropes do not hinder our understanding, but are in fact necessary to it.

This article shows how an apparently minor innovation, special highlighting to indicate that a term represents an artifact of the user interface, has implications for sentence grammar. In short, the highlighting increases the semantic complexity of the sentence in which it appears, and unless the highlighting is used with the utmost care problems can arise in interpretation.

Formalization of cognitive grammar depends in an important way on modeling the process of assessing similarity. This article points out that such formalization is difficult to achieve within the present formulation [1] of the grammar and introduces a modification that will allow modeling the process of similarity. Next, it is suggested that the mechanism of assessing similarity in the modified analogical-operatorial version of cognitive grammar be that of analogical modeling presented in Skousen [2]. Finally, it indicates some consequences of the proposition for the practice of communication. The modification, the analogical-operatorial mode of language use, allows linguistic units, in addition to their function of representing the semantic meaning of these units, to serve as operators differentiating among semantic or other conceptual structures. This introduces inhomogeneity to the content purported with linguistic units and leads to preserving linguistic compositionality understood in a new sense. It also allows one to treat the pragmatic meaning in the same way as the semantic one, and accounts for a compact use of linguistic units. Using linguistic units to differentiate allows one to convey information not contained in the encoded meaning of these structures. This can be utilized to communicate more efficiently but also poses the danger of purporting unwanted meaning.

When people read silently, they unconsciously translate what they read into a speech-like code that facilitates word identification and the creation of meaning. This article examines that phenomenon—known as silent speech—based upon the published research of cognitive psychologists and psycholinguists. The author develops a phonological model of reading based upon published results of experimental investigators to determine the relationship between cognition and silent speech. The author then applies the model to technical communication. The applications include the use of punctuation, pronouns, and abbreviations, as well as introducing new words, writing to satisfy the speech instinct, cultivating a human voice, and revising technical documents.

The prescriptive principles often used to improve writing in general genres have little relevance to the very complex legal prose found in acts or other technically legal documents. This article explores some of the stylistic complexities of definitions and requirements in a Canadian Provincial Act, and generates and justifies fifteen recommendations for creating a plainer legal language in acts. The recommendations range from orthographic presentation, referencing, and sentence arrangement to complex listing, clause separations and punctuation. Although only the English language version of the Act is studied in detail, reference is made to the French version where that is helpful.

This article contains results from a literary analysis of fifty scientific papers selected from the top 100 most-cited papers appearing in the Science Citation Index for the period 1945–1988. Most papers are from the field of biochemistry and became citation superstars because their authors discovered a method or material that numerous others could use in their own research. The typical paper has two authors, two tables, six figures, and twenty-two references. It adheres to the conventional topical organization, with the topics distributed as follows: 2 percent abstract, 5 percent introduction, 25 percent methods and materials, 50 percent results, 10 percent discussion, 4 percent conclusion, and 4 percent reference list. Tables and figures occupy about 30 percent of the article. With respect to the writing style, the average sentence is somewhat long (24 words) but not unreasonably so, and the sentence structure is simple greater than half the time. Moreover, sentences tend to rely heavily on to be verbs (about 80% of sentences have at least one) and abstract nouns (0.66 per sentence). Explanations for the typical form and writing style in these papers are provided.

There are differences of vocabulary, grammar, and usage in American English and British English. As international interchange of information increases, we must alert writers and editors to these differences, and encourage them to find forms of expression common to both versions of English. If they do not, their texts may create difficulties, not only for readers using English as a foreign language, but also for native speakers of American English or British English.

With the vocabularies of their own disciplines, students majoring in technical subjects can access fresh insights into how writers write. For example, the symbols of computer flowcharts may bring insights when used to monitor rhetoric. Charts of organizational hierarchies, such as those that many corporate executives use, may illuminate equally well the shifting hierarchies of the characters in a work of fiction. Graphs and charts of syntactic and lexical networks may reveal the hidden structures of a narrative. An engineering major needs to see how a writer engineers words, a business major to see how a writer establishes hierarchies, a computer science major to see how a writer devises the flow of rhetoric. If we encourage students to explain literature with the professional vocabularies of their own disciplines, we can train them as lively apprentices, not as drudges. If we English teachers heed our students' special vocabularies, we may expect students to examine our own jargon more thoughtfully, such as the vocabulary by which we chart subordination and punctuation. Literature is everyone's heritage. No discipline monopolizes the critical insight or the vocabulary with which to articulate it.

Harris argues that linguistic theory is useful for solving certain problems encountered in technical writing theory and pedagogy [1]. However, he undermines his purpose by introducing irrelevant distinctions between competing syntactic theories (Generalized Phrase Structure Grammar and Transformational Grammar) and by failing to exploit the full potential of the few applications he mentions. The passive rule is a case in point. It not only constitutes an operational test for identifying passive sentences, it also contributes to the flow of discourse by rearranging both thematic roles (e.g. agent and patient) and given/new information. The passive rule is only one of a class of noun phrase-moving operations that technical writing specialists may find useful.

Linguistics has been largely misunderstood in writing pedagogy. After Chomsky's revolution, it was widely touted as a panacea; now it is widely flogged as a pariah. Both attitudes are extreme. It has a number of applications in the writing classroom, and it is particularly ripe for technical writing students, who have more sophistication with formalism than their humanities counterparts. Moreover, although few scholars outside of linguistics are aware of it, Transformational Grammar is virtually obsolete; most grammatical models are organized around principled aversions to the transformation, and even Chomsky has little use for his most famous innovation these days. Among the more recent developments is Generalized Phrase Structure Grammar, a model with distinct formal and pedagogical advantages over Chomsky's early transformational work.

Findings from a comparison of undergraduate and on-the-job writers recommend some changes in traditional methods of teaching technical writing in college. Freshmen, sophomores, juniors, and “competent” writers in business and industry were given the same composing task. The writing of the employees showed telling and sometimes unexpected differences in a wide variety of areas, in length, vocabulary, organization, specificity, coherence, sentence formation, and surface error. Implied is increased attention to several general writing skills: compression of meaning, fluency of expression, efficiency in techniques of coherence, expandability of organization and syntax, and rhetorical maneuverability and adaptability.

This study surveyed recruiter, teacher, and student groups to determine the following: attitudes about cover letters and resumes, reasons to reject cover letters and resumes, the contents of the ideal cover letter and where specific information should occur in it, and the importance of various categories of the resume and contents of the ideal resume. The results indicate that 1) limited time is spent in processing cover letters and resumes; 2) the length of a cover letter and resume should be one page; 3) spelling errors, poor grammar, and poor organization are key problems in cover letters and resumes; 4) specific jobs wanted, career goals, and personal information are the most important factors of a cover letter; 5) job objectives/career goals, employment history, and educational history are the most important parts of the resume. Specific differences in attitudes among recruiters, teachers, and students are discussed in this article.

Scientists and engineers have to present technical information effectively. But when they do it, they face language difficulties which are beyond formal grammar as taught at school. To overcome this problem, we designed a systematic course for technical writing aimed at breaking such language barriers by planned channeling of the scientific message. The course was designed to improve the communication skills of scientists and engineers. In keeping with this goal effective writing criteria were defined and formal presentation conventions were described. Because Hebrew is the common language in Israel, problems of Hebrew structures were presented. The massive infiltration of vocabulary and syntactic elements from foreign languages into scientists' Hebrew style were addressed. An evaluation apparatus was also applied and future prospects of the course were discussed.

As a concept of rhetoric in technical writing, relevance involves an awareness of time. The report deals with the past; the manual, with the present; the proposal, with the future. To be considered relevant, however, all the modes of technical writing must relate to the present reality of the audience. Writers must recognize this need not only as it influences grammar and style but also as it affects larger concerns of organization and tone. Realizing that the temporal classification of modem reports, manuals, and proposals correlates with Aristotle's designation of forensic, epideictic, and deliberative discourse, technical writers can discover a body of rhetorical theory on which to base choices about selection, arrangement, and presentation of subject matter.

The purpose of this study was to evaluate the relationship of student attitude using graphic enhanced versus nongraphic enhanced computer-based instruction. Four intact groups were randomly assigned treatment. Two groups received graphic instruction and two groups received nongraphic computer-based instruction. An attitude questionnaire was administered to evaluate student attitude toward the graphic and nongraphic computer-based instruction. Results of t-tests indicated there was no significant difference in attitude scores between graphic and nongraphic treatment groups at the .05 level.

Some theoreticians and practitioners view editing as a superficial task, often no more than the mindless following of a set of prescriptive rules for grammar, syntax, and style. In addition, the editor-author relationship is typically perceived as an interaction between an editor and words. However, drawing upon rhetoric and cognitive psychology, I argue in this article for the complexity and importance of the editing process and the writer-editor relationship. This perspective is tentatively supported by a study of the revising and editing patterns of professional and experienced writers. The study suggests that revising and editing may be equally complex tasks. Further, the complexity increases if editors and authors discuss their changes as opposed to legislating them. Several methods for imparting this perspective and related knowledge to students are discussed.

Most technical writing texts contain grammar reviews, but few supply more than prescriptive rules to correct persistent examples of unclear writing. To provide a more progressive approach to grammatical analysis, this article applies the non-prescriptive constructs of modern grammar to the recurrent problem of faulty pronoun reference. Grammatical problems often arise because pronouns serve both as form-class and as structure-class words, because they often must agree in case, person, gender, and number with antecedents, and because the pronoun it is often misunderstood as an expletiv. The author suggests that small, problem-oriented doses of modern grammar may help students and professionals alike to better understand the intricacies of textual English.

Proponents of computerized text-analysis (CTA) systems like Bell Laboratories' Writer's Workbench contend that the computer's analysis of a text's surface features can help students become better writers and editors. Several colleges and universities have already integrated the new technology into their writing programs, and others will consider doing so in the future. Teachers of technical writing, however, ought to investigate carefully the capabilities and limitations of CTA before applying it to the technical writing classroom. Not even the most sophisticated of today's computers can detect the basic grammar and punctuation errors that bedevil student writers. Moreover, the computer's evaluation of a text's readability and style is untrustworthy and lacks a sound theoretical and pedagogical foundation; indeed, the machine's quantitative-based analysis of writing style might do some students more harm than good. Finally, there is no empirical evidence that CTA helps students become better writers.

Tables and figures arc an integral part of the medium of communication of science and technology. An analysis of tables and figures, relying heavily on Euclidean terms (point, line and plane) explains something of their power–their ability to display with clarity large amounts of data, complex data relationships, and intricate three-dimensional configurations. Analysis also clarifies the mutual dependence of tables and figures and their accompanying texts. Additionally, analysis makes clear the semantic gap between tables and graphs, on the one hand, and illustrations, on the other. All are equally vital strategies in scientific and technical discourse. However, tables and graphs are paralinguistic extensions of scientific and technical dialects; illustrations, on the other hand, are a nonlinguistic supplement to these dialects. Finally, analysis provides clues for the teaching of proper graphic choice, good graphic ‘grammar,’ and the appropriate contextualization of graphs.

The practicing technical editor quickly realizes that regardless of author or subject, the same grammatical errors occur repeatedly in manuscripts. This can probably be blamed on a fundamental weakness in the training of technical writers, rather than on any lack of individual or collective ability on the writer's part. With this in mind, ten errors commonly found in technical manuscripts are collected and presented. It is hoped that the list will be helpful to teachers of technical writing and to technical writers who wish to improve their craft.

Having students read selected portions of Benjamin Franklin's Autobiography provides unique and effective material for supplementing instruction in style and control of tone. Franklin's writing exemplifies the major style characteristics taught in technical writing: active voice, conciseness, common words, concrete language, sentences structured by clauses rather than phrases. The work clearly shows that good “technical” style is not an isolated type of writing, but a powerful means of controlling tone and meaning. Students can be shown that by skillfully using syntax and diction and by carefully selecting content, Franklin shrewdly and effectively achieved his goal in writing the Autobiography — a precisely drawn image of himself for posterity.

A brief business letter was written, then ten versions were madeup—each having from four to twenty-nine errors systematically introduced. Three hundred students read one version of the letter, then answered questions about the letter's contents and judged the “author” (is he intelligent, a good writer, etc.). The results pointed to misspelling as the most often noticed class of errors. Readers judged the author most harshly when spelling errors were present, but did not reach the same conclusion in the face of errors of syntax or punctuation. Finally, people labeled all classes of errors “misspelling,” and did not identify syntactic problems.

In most textbooks on technical writing, understandability of sentences is misleadingly equated with grammatical primitiveness. In actual technical writing, however, writers regularly conform to six basic rules dealing with the uses of base clauses and free modifiers, as well as punctuation. There are ten types of free modifiers, which can be used singly or in parallel or nonparallel sequences. All types are used either to add details to a key idea expressed in a base clause or to make transitions between one sentence or paragraph and another.

In order to correctly and concisely understand a scientific, technical English article written by Japanese specialists, the readers should understand in what areas of English grammar they are inclined to make mistakes when they write an English version. The most crucial mistakes made are usually certain aspects of English grammar. Learning the key mistakes from a Japanese specialist will also help an English teacher focus more efficiently on profitable areas of teaching.

Phoenix area personnel managers regarded all of a selected list of topics representing different aspects of writing as important; however, physical layout was judged to be the least important relatively. The most important problems in written communication were related to organization, contents, and spelling. Physical layout, typing, and punctuation were rated as least important. Formal procedures for assessing writing skill of potential employees were regarded as only moderately important for the recent college graduate and the experienced manager. The managers suggested that writing skill (or a lack of it) as revealed in the application blank is important in the hiring process, and that the degree of such skill manifested by managers after employment is very significant in the promotion process. Writing skill is assessed during performance appraisal in some companies, and most supervisors encouraged the development of employee writing skill.

The following treatise surveys the issues and approaches for designing a computer system capable of reading, understanding, and writing technical reports. Recent progress in computer science and artificial intelligence research is used to specify the nature of the modules in the system. The processing of a sample text is observed during the phases of reading and writing a report on the origin of sunspots. The author advances some proposals for correlating syntax and semantics of English from a procedural standpoint. The discussion is illustrated with structural diagrams.

The article consists of four sets of questions designed to help the author, reviewer, and editor examine the medical/scientific manuscript from four different aspects: 1) its medical/scientific contribution to its field (Gross Examination); 2) contents and coverage of topic (In-depth Examination); 3) rhetoric and punctuation (Minute Examination); and 4) the manuscript-package assembled for transmission to journal editor (Components of the Manuscript). When such examinations are used one at the time as needed, they will help individuals to separate content from mechanics of presentation and to distinguish scientific evidence from erroneous speculation. They will also help authors, reviewers, and editors to judge objectively the scientific worthiness of the paper, to improve the literary presentation, and to elevate the quality of effective medical/scientific communications.

Use of the word multimedia is discussed in terms of cultural history, English grammar, classical rhetoric, communication technology, and recent articles by audiovisualists. Against this background, adjectival usage is seen as traditional, and nominative usage is shown to be justified by precedent and specialist practice, although not yet widely conven- tional. The following definitions are offered for general acceptance: multimedia (adjective)—involving several media; referring to any mixture of communication media, including mediated lectures, TV, film, drama, collages, and slide/tape programs multimedia (noun)—multiple-projection presentations reinforced by sound, and methods or equipment used to make such presentations; a method of communication which uses multi-image techniques combining static and moving projections with live or reproduced sound.

Professional technical communicators need to be “engineers plus.” In the United Kingdom, the plus is added in short courses after full engineering education. Developing the plus requires more than just training in grammar, graphics, and layout; it calls for programs which will develop the personal attributes communicators need in order to cope with the constraints with which they have to work.

Perhaps with tongue in cheek, the author gives sound advice on how to avoid some of the pitfalls of style, punctuation, and grammar. He suggests that the principles he gives will result in clearer and simpler writing.

Looking back to a time when he was a student in technical writing courses, the author discusses the importance to the practicing engineer of style and correctness in communication. He cites the characteristics of an effective style. This is followed by the problems of grammar and the ways to attain reader interest.

The special nature of technical writing is seen in the emphasis on efficient information transmission. Rather than relying on the classic concept of information as the probability of items in a series, the article discusses information value with respect to reader background and to the distribution of “new” information (not known to the reader, or not focused) and “old” (known, presupposed, mentioned) information. It is argued that this perspective is best suited for the presentation of grammar in the teaching of technical writing, with special regard for the focusing techniques of written as opposed to spoken English; examples are provided.

Modern technical writing often suffers from its tendency toward jargon. Technical writing courses should include units on grammar as it relates to stylistics in technical writing. Transformational-generative grammar offers an effective and useful approach to train technical writers to communicate more effectively and to avoid the problems inherent in an impersonal style. One way of organizing a discussion of transformational-generative grammar is to consider its application to sentences and clauses, phrases, and individual words.

Traditional courses and course-books for teaching English as a foreign language are often too general and grammar-orientated for students of technology from overseas. The students are well motivated for learning how to communicate effectively within their technical contexts. To harness their enthusiasm, courses on communication skills need to emphasize functions as well as forms of language.

There is nothing mysterious about punctuation. It is based upon simple principles. The “rules” which one can find in all sorts of books are usually true enough, but they tend to make the matter seem unnecessarily complicated, and they do not show why they are true. The more practical approach is to consider certain typical situations and what they naturally require. The important thing, of course, is good sentence-structure. What correct punctuation does is to keep that structure unmistakably clear for the innocent reader who does not know what is coming.

The traditional instruction of technical report writing leans heavily on the conventions of English grammar and on principles advocated by grammarians, journalists, and literature scholars. The effect has been so strong—particularly in North America—that the word “technical” in technical writer, technical writing, and technical reports has literally become almost meaningless. This article discusses a few important differences between technical and nontechnical writing. It also explains some shortcomings of the traditional instruction and suggests methods of improvement.

Most technically orientated students are never exposed to lessons in effective technical writing skills. Yet, knowing how to express oneself properly is a necessity in today's technical world. The technical writer must use correct grammar and exact language in his descriptions of precise, technical subjects. He must learn how to adapt his personal style to the impact he wants to make. In addition, he must also learn how to communicate to various levels of audiences, for not all of his readers will possess the same knowledge about a subject. Also, he must learn to use graphic aids in the presentation of an article.

A sentence should have from the beginning a definite plan to be kept clearly in view. When a writer becomes tangled in his grammar and goes off the track, we may believe that he started without being sure of what he wanted to say. Henry David Thoreau wrote in 1849: “A sentence should read as if its author, had he held a plow instead of a pen, could have drawn a furrow deep and straight to the end.”

The roles and importance of sentence-coupling conjunctions in general technical writing are analyzed. Based on a previous paper (which explained the meanings of these coupling words), this paper examines ways of improving logical argument, of providing continuity of thought between sentences, and of improving readability. Useful redundancy and punctuation are also briefly discussed in relation to coupling words. Comparative tables of incidental couplers, determiners, and redundant couplers are provided as practical aids to the technical writer and editor.

A good many teachers of technical writing are guilty of blindly following tradition and convention in teaching students to rely on the outline as an organizing device, in categorically condemning the passive voice, in magnifying the importance of form and format, and in insisting on a set of inflexible rules for grammar and style that ignore widespread usage. Implicit in the attack on shibboleths is a plea for honest pragmatism in determining effectiveness in technical writing.