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January 2025

  1. Examining EFL learners’ quantity and quality of uptake of teacher corrective feedback on writing across three different editing settings
    doi:10.1016/j.asw.2024.100911
  2. A meta-analysis of relationships between syntactic features and writing performance and how the relationships vary by student characteristics and measurement features
    Abstract

    Students’ proficiency in constructing sentences impacts the writing process and writing products. Linguistic demands in writing differ in terms of both student characteristics and measurement features. To identify various syntactic demands considering these features, we conducted a meta-analysis examining the relationships between syntactic features (complexity and accuracy) and writing performance (quality, productivity, and fluency) and moderating effects of both student characteristics and measurement features. A total of 109 studies (effect sizes: 871; the total number of participants: 24,628) met the inclusion criteria. Results showed that there was a weak relationship for syntactic accuracy (r = .25) and complexity (r = .16). Writers' characteristics, including grade level and language proficiency, and measurement features, writing genres, writing outcomes, whether the writing task is text-based or not, and type of syntactic complexity measures, were significant moderators for certain syntactic features. The findings highlighted the importance of writer and measurement factors when considering the relationships between linguistic features in writing and writing performance. Implications were discussed regarding the selection of syntactic features in assessing language use in writing, gaps in the literature, and significance for writing instruction and assessment. • Aimed to depict the relationships between syntactic features and writing performance. • Found weak relationships between syntactic features and writing outcomes. • Relationships vary as a function of student characteristics and measurement features. • Noun phrase complexity might be more valid than some traditional syntactic complexity measures. • Findings have important implications for writing assessments.

    doi:10.1016/j.asw.2024.100909
  3. Developing Writers’ Engagement in Academic Genres: Insights from Linguistically Informed Instruction
    doi:10.37514/jwa-j.2025.8.1.04
  4. Exploring and Teaching the Medieval in Afro/Africanfuturism
    Abstract

    Abstract This article explores the benefits of introducing undergraduate students to the genre of Afro/Africanfuturism as an entryway for a survey of medieval Africa. By first exploring fiction written by and about African and African diasporic people, students can become oriented to both the unique aspects of African literature and the common elements of the human experience that exist across time periods and geography. The short story “Egoli” by Zimbabwean author T. L. Huchu is an example of Africanfuturism that incorporates medieval African history, literature, culture, language, and heritage as an integral characteristic of its storytelling. Reading and analyzing this story as well as the genre more broadly allows students to identify aspects of African culture that they will then find connections to as they continue on to study medieval Africa and texts such as the Malian Epic of Sundiata. They become more confident in encountering literature from a time and place that may be unfamiliar to them.

    doi:10.1215/15314200-11463039
  5. Birthing Genre: Conventions of Rhetorical Situation and Accessibility of Information in Midwifery Manuals
    Abstract

    We ask, “What genre conventions are shared in 18th- and 21st-century midwifery manuals?” The article responds to this question by situating manuals as cultural arbiters and defining genre in a cultural context. The article identifies parallels between 18th-century and 21st-century midwifery manuals that focus on the rhetorical situation (via front matter, including title pages and prefaces) and accessibility of information (via design, definitions, and step-by-step procedures). Midwifery practices have changed drastically in the modern era, but the underlying goals—safety and health for the birthing person and child—remain constant. Increased publication of manuals dedicated to midwifery in the 18th century suggests a heightened focus on practices leading to successful outcomes in childbirth that highlight the value of examining manuals as a genre reflecting humanistic elements in technical documents. We argue that midwifery manuals emphasize underlying ideologies in the production and reproduction of socio-cultural consciousness still present today.

    doi:10.1177/00472816231216913
  6. Rhetorics of Authenticity: Ethics, Ethos, and Artificial Intelligence
    Abstract

    This article examines issues of authenticity involved in using generative AI to compose technical and professional communication (TPC) documents. Authenticity is defined through an Aristotelian understanding of ethos, which includes goodwill ( eunoia), practical wisdom ( phronesis), virtuousness ( arete), and Fromm's concepts of true self and pseudo self. The authors conducted an initial analysis of AI affordances that align with TPC concerns—genre, plain language, and grammatical/mechanical correctness. The preliminary results show that these affordances may be limited by issues of inauthenticity. The authors suggest that in order to address AI's limitations, writers should adopt a rhetoric of authenticity via real-world engagement, human centeredness, and personal style.

    doi:10.1177/10506519241280639

2025

  1. The Rhetorical Function of Writing Center Employee Handbooks
    Abstract

    In his award-winning book, Around the Texts of Writing Centers, R. Mark Hall (2017) asserts the importance of everyday writing center texts, claiming that these documents “both enact and forward writing center scholarship” (p. 3). It is Hall’s position that such “everyday” documents are essential to understanding the work of writing centers, but that their very ubiquity leads writing center scholars and administrators to ignore them or take their functions for granted. In this study, I take up Hall’s call for more scholarly attention to everyday writing center texts through a thematic rhetorical analysis of nine writing center employee handbooks. I identify three primary rhetorical functions of the genre: orienting (new) tutors to the center, orienting (new) tutors to the work, and establishing expectations. My analysis reveals that although these handbooks are locally specific, they perform several common and important purposes for writing centers and warrant further scholarly examination.

    doi:10.7771/2832-9414.1983

December 2024

  1. Persuasive strategies in competitive debates: A corpus rhetoric approach
    Abstract

    This paper uses a corpus rhetoric approach to analyze persuasive strategies in competitive debates. The examined strategies are based on inference markers and selected types of systemic means of persuasion. The study is two-fold: the first part is the quantitative and qualitative analyses that characterize competitive debates compared to other persuasive discourses. The second part, the case study, shows the use of particular persuasive strategies related to inference markers and systemic means of persuasion in a specific rhetorical situation. As the quantitative analysis revealed, regardless of the debaters’ experience level, competitive debates are highly saturated with analyzed persuasive strategies. The case study depicts the dynamics of the selected debate; moreover, it illustrates the methodological value of linking macro and micro perspectives in the study of competitive debates as a rhetorical genre and educational activity.

    doi:10.29107//rr2024.4.10
  2. Review: Eli Golblatt, Alone with Each Other: Literature and Literacy Intertwined
    Abstract

    In my sometimes-murky role as a writing program administrator, I often think about Eli Goldblatt's chapter "Lunch" in Because We Live Here: Sponsoring Literacy Beyond the College Curriculum.Goldblatt posits the main job of a writing program administrator is to have lunch with as many people on campus as possible.His advice is simple.I tell myself it's a lesson I already know.Yet again and again, just as I begin to wonder if I should renew that WPA contract the next time, I run into someone new on campus, we discover all that we share in our hopes for our institution, we make a plan or two, and I remember I have Eli to thank.This kind of move characterizes Goldblatt, both as a person and as a writer and scholar.His personability leads, distracting us from the fact that he is also a profound thinker whose writing models what we value most in composition, rhetoric, and literacy studies: it gently sets aside our concerns with form-genre form, forms of difference, disciplinary forms-and helps us commune, instead, through practice.For that reason, we are lucky now to have Goldblatt's new book, Alone with Each Other: Literature and Literacy Intertwined, a compilation of his published writing from the beginning of his career in rhetoric and composition to the present, between 1995 and 2022.Divided into three sections by topic-Composition Theory and Pedagogy, Community Literacy, and Poetics and Practice-the collection reveals, at last, just how much is really going on in Goldblatt's work when we see it in its wholeness.In the excellent new introductory chapter, Goldblatt shows us how he's been thinking of his tripartite work all these years, straddling university writing programs and literature departments, community literacy settings, and the poetry community.Goldblatt loosens literacy and literature from their disciplinary forms and reframes them, so that "literacy" denotes reading and writing in the world, and "literature" means reading and writing for art's sake.Then he argues that this reframing allows us to make our way around and through their politicized institutional histories.While we in composition have often lamented our precarity and lesser status in relation to literary study, Goldblatt shows us how to respect our own grounding in our peculiar intersection of college writing, English literature, and English education.But what Goldblatt also achieves-without stating as his aim-is a tender embrace of the varying stances, and dare I say open conflicts, within composition itself.He extols Aja Martinez's work drawing on Critical Race Theory, for instance, seeing a kindred spirit in the conviction that "argumentation divorced from accounts of lived experience too easily leaves oppressive structures in place" (7).He brings this newer critical work into conversation with the earlier energies of the social turn, especially the "often . . .

    doi:10.21623/1.11.2.6
  3. Our Responsibility to Graduate Student Writers
    Abstract

    This article shares three focal participant profiles from a national study on graduate student writing pedagogy in rhetoric, composition, and writing studies. Working toward a more linguistically just discipline, this research explores how we might teach graduate students disciplinary genre expectations while centering their embodied ways of composing.

    doi:10.58680/ccc2024762285

October 2024

  1. Rhetoric and Oratory in New Spain and the Nineteenth Century in Mexico
    Abstract

    The conquest of America brought with it the introduction of rhetoric as a model of teaching and as a practice in the different manifestations of religious discourse, of which the preaching or sermon was the most important for scholars of the colonial era (16th-18th centuries) who, on the other hand, gave little importance to the three political genres: deliberative, epideictic and judicial or forensic, although these had not disappeared as discursive practices. The great classical deliberative oratory had taken a backseat in New Spain but continued to develop in the consistories of the mayoralties and in public debates; the judicial genre continued to be exercised in lawsuits before the Inquisition and local judicial bodies and the epideictic genre was manifested in the lives of saints and praises of various kinds. This situation changed during the 19th century, particularly in the second half, when great parliamentary oratory, civic and patriotic speeches that flooded the republic and judicial oratory flourished because of the new political conditions brought about by the struggle for independence and the triumph of liberalism, in addition to other important genres such as history and journalism. The purpose of this essay is, first, to offer an outline of oratory practices and rhetorical teaching during the Colony, emphasizing the importance of sermons and the oblivion of other discursive expressions and, second, to show the emergence of political genres during the 19th century, which reached their greatest splendor in discursive practices and liberal education.

    doi:10.29107/rr2024.3.1
  2. Effects of a genre and topic knowledge activation device on a standardized writing test performance
    Abstract

    The aim of this article was twofold: first, to introduce a design for a writing test intended for application in large-scale assessments of writing, and second, to experimentally examine the effects of employing a device for activating prior knowledge of topic and genre as a means of controlling construct-irrelevant variance and enhancing validity. An authentic, situated writing task was devised, offering students a communicative purpose and a defined audience. Two devices were utilized for the cognitive activation of topic and genre knowledge: an infographic and a genre model. The participants in this study were 162 fifth-grade students from Santiago de Chile, with 78 students assigned to the experimental condition (with activation device) and 84 students assigned to the control condition (without activation device). The results demonstrate that the odds of presenting good writing ability are higher for students who were part of the experimental group, even when controlling for text transcription ability, considered a predictor of writing. These findings hold implications for the development of large-scale tests of writing guided by principles of educational and social justice. • Genre and topic knowledge are forms of prior knowledge relevant to writing. • Higher odds for better writing in students exposed to prior knowledge activation. • Results support use of prior knowledge activation in standardized assessment.

    doi:10.1016/j.asw.2024.100898
  3. Exploring the development of noun phrase complexity in L2 English writings across two genres
    doi:10.1016/j.asw.2024.100892
  4. Improving ChatGPT's Competency in Generating Effective Business Communication Messages: Integrating Rhetorical Genre Analysis into Prompting Techniques
    Abstract

    This study explores how prompting techniques, especially those integrated with rhetorical analysis results, may improve the effectiveness of artificial intelligence (AI)-generated business communication messages. I conducted an experiment to assess the effectiveness of these prompting techniques in the context of crafting a negative message generated with ChatGPT 3.5 ( n = 85). A multiple regression was calculated to explore prompting techniques’ impact on the negative message grades and how each technique influences the message grade. The results ( F(4, 80) = 31.84, p < .001), with an adjusted R2 = .595, indicate a positive relationship between prompting techniques and the effectiveness of AI-generated messages. This study also identified challenges related to students’ AI literacy. I conclude the study by recommending practical measures on how to incorporate AI into business and professional writing classrooms.

    doi:10.1177/00472816241260033
  5. ’F---- Shark Tank:’ Rethinking the Centrality of the Business Pitch in Microenterprise Entrepreneurship
    Abstract

    ABSTRACTThis project investigates how the goals of microenterprise entrepreneurs affect their use of communication genres. Although slide-based business pitches are key for traditional entrepreneurs, microenterprise entrepreneurs have little interest in investment. Therefore, acquiring customers through short elevator pitches takes this central position. This article also explores the social justice dimensions of microenterprise acceleration, finding that such organizations can provide important services in combating inequality. This project uses writing, activity, and genre research as a theoretical framework, and the research site is a microenterprise accelerator in Tacoma, Washington called Spaceworks Tacoma, which supports both lower-income and Black owners of small businesses.KEYWORDS: Workplace studiesprofessional practice, social justiceethicsentrepreneurshipWriting, activity, and genre research (WAGR)microenterprises AcknowledgementsFirst, I would like to thank the entrepreneurs and the director of Spaceworks who very graciously gave me their time to talk about their organizations. I would also like to thank my dissertation committee, Richard Johnson-Sheehan, Jennifer Bay, Bradley Dilger, and Clay Spinuzzi who provided guidance on both the research process and the writing and revising of the manuscript. And finally, I would like to thank Rebecca Walton and this article's anonymous reviewers, who helped me to strengthen and sharpen the article.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis project was not supported by any funding.Notes on contributorsMason T. PellegriniMason Pellegrini is an assistant professor in technical communication and rhetoric at Texas Tech University. His main research areas are entrepreneurial communication, workplace writing, academic publishing, and qualitative research methods. In 2022, Mason received a Fulbright Open Research Grant to Chile, which he used to study entrepreneurship communication at the famous Chilean business accelerator Start-Up Chile.

    doi:10.1080/10572252.2023.2246050
  6. U.S. Secondary Students’ Source-Based Argument Writing in History
    Abstract

    Developing students’ source-based argument writing skills is a vital educational goal for the 21st-century information society. Consequently, researchers and educators continually seek ways to understand and improve students’ capacities for advancing arguments and synthesizing multiple documents, texts, or sources in a range of subject areas in secondary schools. This study examined differences between middle and high school students’ argument essays (N = 207) in multiple dimensions of source-based argument writing in history, the dimensions writing in history, and the relations of identified dimensions to overall writing quality. Using multivariate analysis of covariance, middle and high school students’ writing significantly varied in areas of writing related to language use, the presentation of ideas, and evidence use. Their writing varied less so for skills related to historical thinking, indicating a lack of development in these skills across secondary school. Findings from confirmatory factor analysis and structural equation modeling showed a bifactor model with a general factor and 4 specific factors—Presentation of Ideas, Evidence Use, Language Use, and Historical Thinking—best represented writing in this genre, with the general factor strongly predicting holistic writing scores. Implications for both research and educational practice are discussed, including the importance of attending to developmental variation in discrete writing skills.

    doi:10.1177/07410883241263549
  7. Dense and Disconnected: Analyzing the Sedimented Style of ChatGPT-Generated Text at Scale
    Abstract

    ChatGPT and other LLMs are at the forefront of pedagogical considerations in classrooms across the academy. Many studies have spoken to the technology’s capacity to generate one-off texts in a variety of genres. This study complements those by inquiring into its capacity to generate compelling texts at scale. In this study, we quantitatively and qualitatively analyze a small corpus of generated texts in two genres and gauge it against novice and published academic writers along known dimensions of linguistic variation. Theoretically, we position and historicize ChatGPT as a writing technology and consider the ways in which generated text may not be congruent with established trajectories of writing development in higher education. Our study found that generated texts are more informationally dense than authored texts and often read as dialogically closed, “empty,” and “fluffy.” We close with a discussion of potentially explanatory linguistic features, as well as relevant pedagogical implications.

    doi:10.1177/07410883241263528

September 2024

  1. Where’s the Rhetoric? Imagining a Unified Field
    Abstract

    The proliferation of materialist perspectives in rhetorical studies has generated feelings of disciplinary crisis and fragmentation. Early materialist formulations of rhetoric, such as those put forward by Michael Calvin McGee and Raymie McKerrow, conceptualized materiality discursively and, thus, maintained continuity with more traditional accounts of rhetoric as a practice of “symbolic action.” However, beginning with texts such as Ronald Walter Greene’s “Another Materialist Rhetoric” and Jack Selzer and Sharon Crowley’s edited collection Rhetorical Bodies, scholars began emphasizing the ontological and embodied rhetoricity of physical contexts and environments over discursive and ideological conceptions of materiality. This turn toward the ontological and embodied has rapidly expanded over the past twenty years, with numerous scholars now offering new materialist, postcritical, ecological, computational, and digital perspectives on rhetoric that privilege concepts such as affect, circulation, and assemblage over more traditional rhetorical terminology.It is in response to this tension between standard rhetorical perspectives and materialist rhetorical approaches that we can appreciate the interventions of S. Scott Graham’s recent book, Where’s the Rhetoric? Imagining a Unified Field. Rejecting the view that the materialist turns in rhetorical studies (particularly rhetorical new materialisms [hereafter referred to as RNM] and computational rhetoric) have left the discipline more fragmented and less capable of defending a unified perspective on rhetoric, Graham believes it is possible to generate a new unified theory that can affirm the lines of scholarly influence that have given rise to RNM (what Graham calls modern rhetoric’s “right branch”) as well as the more traditional lines of scholarly influence that have led to a formulation of rhetoric as “symbolic action” (what Graham calls modern rhetoric’s “left branch”). To accomplish this task, Graham argues that we should avoid the tendency to view RNM as “other” to traditional narratives about rhetoric and, instead, consider how these latter perspectives are compatible with the former. Much like unified field theories in physics that seek to bridge older perspectives on general relativity with newer perspectives on quantum mechanics (e.g., string theory and quantum loop gravity), Graham believes it is possible to achieve similar results in rhetorical studies by approaching standard rhetorical perspectives from the ontological viewpoints enabled by RNM.What makes Graham’s angle on this claim particularly unique is his premise that a proto-new materialist perspective has underpinned some of the most influential left branch approaches to rhetoric all along. While most rhetoricians start from the present when introducing concepts associated with RNM, Graham, following historically informed thinkers such as Scot Barnett, Debra Hawhee, and Thomas Rickert, demonstrates that there is a line of thinking about “symbolic action” as “situated action” that goes back to the relational approach to metaphysics put forward by philosopher Henri Bergson in the late nineteenth and early twentieth centuries. Thus, as Graham argues, if we begin with Bergson’s relational ontology, rather than the postmodernist and social constructivist philosophies that (explicitly and implicitly) shaped interpretations of rhetoric’s left branch during the second half of the twentieth century, we do not “need to re-engineer rhetoric” to fit the latest trends of RNM (41). From Graham’s perspective, many standard rhetorical perspectives have been hospitable toward new materialism from the outset. To appreciate this fact, we simply need to recuperate the Bergsonian legacy that informs this tradition.To make a case for this Bergsonian approach to rhetoric, the first main chapter of Graham’s book (chapter 2) engages in detail with the work of Kenneth Burke. As a crucial founder of the symbolic action paradigm, Graham believes that if he can show the influence of Bergson on Burke’s thought, he can, in turn, demonstrate how scholarship informed by Burke is also influenced by Bergson. To trace the influence of Bergson on Burke’s thinking, Graham focuses on Burke’s early work, especially Permanence and Change. In contrast to Burke’s later writings (e.g., A Grammar of Motives, A Rhetoric of Motives, and Language as Symbolic Action), which have been crucial to interpreting him as a theorist of symbolic action, Graham argues that Permanence and Change is directly indebted to a Bergsonian process philosophy that emphasizes the rhetoricity of situations. For the Burke of Permanence and Change (which Graham calls Original Bergsonian Burke [OBB]), there is no ontological or epistemological gap between symbolic action and material situations. Instead, symbolic practices and the situations that underpin such practices (e.g., environmental ecologies, social ecologies, digital ecologies, etc.) can all be conceived immanently, as nested complex dynamic systems that reveal motives toward reality. Hence, according to Graham, available in the writings of OBB is a Bergsonian ontology that emphasizes relational processes all the way down and rejects any Cartesian dualism (or Kantian correlationism) between nature and culture and things and words. For OBB, which is also the Burke Debra Hawhee focuses on most extensively in her book Moving Bodies, symbolic action is the effect rather than the cause of material processes of becoming, and rhetoric is the act of responding to these material processes in a satisfying way that is always itself creative and inventive.After offering a novel way to think about Burke and his materialist contributions to rhetoric, chapter 3 of Graham’s text turns to Carolyn Miller’s highly influential essay “Genre as Social Action” (originally published in the Quarterly Journal of Speech in 1984). As her piece is deeply influenced by Permanence and Change, as well as the writings of Austrian philosopher Alfred Schutz, Graham believes that rhetoricians can also read Miller’s formulation of genre as presupposing a Bergsonian ontology. While Miller does not mention Bergson in her essay, Graham argues that by appreciating the influence of Bergson on Burke and Schutz, it is possible to see that Bergson has indirectly influenced Miller’s account of genre. Graham argues that rhetoricians can also appreciate the link to Bergson in terms of how Miller’s project explicitly rejects “modernist materialism and the postmodern fetishization of discourse” (90). For Miller, the situations that produce genres—as repeated patterns of discourse—are not mechanistic and mechanical but active and dynamic processes that sediment through time (what Bergson calls duration). For Graham, then, the resources for interpreting Miller as “in some ways, the [discipline’s] original rhetorical new materialist” are already at play within her text (90). If we simply expand Miller’s understanding of situation so that, like OBB, it accounts for patterning and structuration not only at the social level but also at the flattened ontological level of movement and becoming, then Miller’s Genre as Social Action (GASA) framework can be reconceptualized in terms of a new materialist method that Graham calls Genre as Process (GAP). Whereas GASA conceives of genres as abstract nouns that emerge out of stable social patterns, GAP emphasizes genre-ing, “[t]he processes of structuring activity that occurs in situational hierarchies and guides situated action” (73). A GAP approach also helps realize Miller’s recent call for deeper engagement with new media technologies. As dynamic structures that are always entangled with their larger contexts and environments, new media technologies, such as Twitter, are best approached through a GAP framework that can appreciate the way these technologies repattern the norms of genre (e.g., letter to the editor genre on Twitter vs. traditional letter to the editor genre). Approaching GASA as GAP, then, allows rhetoricians to conceptualize genre in terms of dynamic patterns of circulation that are continually predisposed toward change and entropy. While effective genre deployment, like Burke’s rhetoric, requires kairotic responsiveness (or what Graham, borrowing from Whitehead, calls satisfaction), this situated responsiveness (especially in digital contexts) is itself inventive and, thus, continuous with the patterns of circulation that makes genre itself possible.Chapter 4 of Graham’s book concludes the conceptual portion of his project. In this chapter, Graham argues that a GAP framework can enrich not only traditional rhetorical (left branch) perspectives but also RNM. While Graham identifies as a new materialist rhetorician who favors the ontological turn in rhetorical studies, he believes that part of what makes the GAP framework valuable is its tendency to move RNM back toward a study of “the recurring experiences of practicing rhetors” (122). Too often, Graham argues, advocates of RNM adopt a “zoom-out” (distributed agency) perspective that makes it challenging to locate rhetorical agents’ strategic, situated practices. A GAP approach, by contrast, returns to the situated rhetor without rendering their agency discrete, atomistic, or self-contained. By conceptualizing rhetorical agency as the accomplishment of “structuring structures” that produce performatively enacted boundaries between the human and the nonhuman, GAP enables both a “zoom-out” and “zoom-in” approach that can account for the rhetorical strategies that satisfy particular human situations and exigencies. Graham’s framework, thus, not only improves traditional rhetorical perspectives by making them more process-oriented but also enriches RNM approaches by making them more suited to analyze rhetorical practices and discourses.The remainder of Graham’s book is a sampling of case studies that apply the GAP framework to cultural artifacts. In chapter 5, Graham discusses the qualitative research he produced studying the work of Brandon, a graphic designer who consults with various companies to create novel digital products. Graham argues that the novel digital products that Brandon produces for these companies can be understood through a GAP framework. Across his consulting work, Brandon must demonstrate an ongoing sensitivity to the genre constraints of various situations (that are ecological, social, and digital) to effectively satisfy his clients and consumers—a practice Graham calls “fit foraging.” Graham argues that a clear example of this approach to “fit foraging” is the holiday e-card video game that Brandon produced for the Ryzex Corporation (a UPC scanner manufacturer). After being asked by Ryzex to create a novel holiday e-card that could satisfy the company’s various clients, “Brandon designed a shooting-gallery Flash game that used Ryzex UPC scanners as ranged weapons and barcode-marked boxes as appropriate targets” (126). According to Graham, this shooting gallery game was an excellent example of fit foraging because it combined the genres of the holiday e-card, shooting gallery games, and Ryzex’s unique brand identity to produce a novel outcome.In chapter 6, Graham turns his attention to scholarship on computational rhetoric. Focusing largely on his own work deploying content-analytic methods, Graham argues that these approaches work through an ongoing dialectic between intuition, which he defines as “an experiential approach to metaphysical inquiry” (139), and abstraction. This Bergsonian framing is valuable, Graham argues, because it locates practices of quantification in a GAP framework that understands data as “aggregations of intuitions rendered symbolically so that the patterns, abstracted for the local sites of situated action, become more clearly visible” (149). Hence, for Graham, computational rhetoric should be approached not as “other” to more traditional rhetorical perspectives but as a distinct genre of rhetorical inquiry that is compatible with his larger GAP framework. Graham’s insights in this chapter also have important implications for scholarship centered on the rhetoric of science. Like content analytic methods, scientific inquiry can be understood generally as a process of abstracting the intuitive and forging a fit with material reality through embodied experimentation. Graham’s Bergsonian approach to the rhetoric of science is, thus, compatible with scholars, such as Bruno Latour and Andrew Pickering, without needing to draw extensively on their distinct science and technology studies vocabulary. If we simply start with a Bergsonian relational ontology, Graham argues, all rhetorical practices emerge out of the nexus between intuition, the patterns of stabilization (or duration) that result from intuition, and the processes of symbolic abstraction that attempt to provisionally capture intuition and duration in a satisfying way.In chapter 7, Graham returns to a more specific case study that deals with the rhetoric of Donald Trump. Arguing that the Trump moment poses a crisis to traditional studies of presidential genre, Graham claims that a GASA framework can help make sense of Trump’s success as a rhetor. Graham’s method for analyzing Trump’s rhetoric works at two registers. First, Graham shares the results of a quantitative study he conducted to test the widely held conviction that “the 2016 presidential primary [featuring Donald Trump was] . . . more negative . . . [than] prior campaign cycles” (165). Contrary to popular perception, Graham shows that his study reveals that a similar level of negativity characterized previous primary debates and that there is no stark difference. Graham then zooms in on the specific rhetorical strategies enacted by Trump during the primary debates, focusing in particular on his infamous exchange with Marco Rubio about hand (penis) size. Graham’s main argument here is that Trump’s communication during this exchange (and others) can be appreciated in terms of a Laconic rhetoric genre that “leverages the powerful organizing structures of reality TV and Twitter flame wars to supplant the traditional genre-ing processes of political oratory” (176). Graham argues, furthermore, that this same Laconic genre did not work when Rubio deployed it because his situated responsiveness did not align with “the media apparatuses that supported . . . [Trump’s] rhetoric” (176). Graham’s case study in this chapter, thus, shows how a GAP approach to presidential genre, especially when paired with computational rhetoric, can reveal illuminating insights about rhetors. While a historical perspective on negativity in presidential primary debates cannot capture, on its own, the qualities that made the Trump presidency unique, Graham’s GAP framework is able to locate the specific “structuring structures” that made Trump such a powerful contemporary rhetor.Chapter 8 concludes Graham’s text by recapping key theses and offering a glossary that defines key terms. My summary sense of the key takeaway is that Graham offers scholars a new materialist perspective on genre (GAP) that can account for the diverse material structures that pattern symbolic meaning in historically specific contexts. Effective responsiveness to this new materialist conception of genre works in terms of Whiteheadian satisfaction, or fit foraging, which I would describe as an ontologically situated enactment of kairos (similar to the account offered by Debra Hawhee in Bodily Arts). In addition to providing a recap of his project and clearly defining key terms in the book, the concluding chapter of Graham’s text notes some of the book’s limitations. Some of the critical limitations raised here include a need for more careful engagement with cultural rhetorics (i.e., rhetorics that study the performance of identity and embodied subjectivity), applying GAP to old media in addition to new media, and considering GAP more directly in relation to sound studies.While Graham does a good job acknowledging the limits of his project, I’d like to conclude this review by discussing what I perceive as a few more limitations. First, in addition to engaging more directly with cultural rhetorics, Graham’s text could benefit from a more robust theorization of power and its effect on the patterning of genre. For example, while I agree that new materialism should explore the processes that produce the situated boundary of the human, I believe, following the interventions of scholars such as Sylvia Wynter, Zakiyyah Iman Jackson, and Armond Towns, that what constitutes a “fitting” response within this domain is overdetermined by structures of racialization (as well as patriarchy, heteronormativity, ableism, etc.). Graham’s work does not discuss the boundary of the human in this way, and his case studies seem to overlook the problem of positionality in relation to genre. It would be interesting, as part of Graham’s ontological account of genre formation, if he considered how genres emerge out of historically specific patterns of exclusion and bordering.Second, while I find Graham’s advocacy of “zoom-in” approaches to RNM compelling, I feel that his book could engage more with the nonhuman. Most of Graham’s case studies foreground the materiality of new media, but they say little about concrete extrahuman processes of mattering. I’d like to hear more from Graham about the role of physical ecosystems and nonhuman entities (like plants, animals, and even inorganic matter) in the dynamic materialization of genres. It seems that from an RNM perspective, something as banal as the energy used to power new media technologies would play a constitutive role in genre formation.Finally, there is the question of whether turning to Bergson can resolve rhetoric’s crisis of disciplinary identity. Bergson, after all, is first and foremost a philosopher, and Graham’s project could have benefitted from more argumentative scaffolding to support the case that Bergson was doing philosophy from a rhetorical vantage. Perhaps if Graham returned to some of the earlier disciplinary debates over rhetoric and philosophy that occurred between the late 1960s and early 1980s, he could locate more commonplaces for exploring these tensions and justifying why Bergson’s relational metaphysics should be conceived as an ontological approach to rhetoric.Limitations notwithstanding, Graham should be praised for this important contribution to the discipline. Graham demonstrates a masterful understanding of RNM, computational rhetoric, and thinkers associated with the left branch of rhetoric. And his ability to synthesize all this work into a unified theory is very impressive.I look forward to reading new scholarship in genre studies that builds on this text, and I look forward to following the theoretical debates it prompts with respect to the compatibility between RNM and traditional rhetorical perspectives. I also look forward to future scholarship that situates Graham’s process-oriented account of rhetoric in relation to a larger historical context and disciplinary genealogy. As scholars such as Debra Hawhee, Thomas Rickert, Scot Barnet, and Mari Lee Mifsud have all shown (at least indirectly), perspectives that resonate with the process philosophy of Bergson can be found in Greek antiquity as well as the Homeric period that predates Greek antiquity. More work should be done to connect these historical threads so that rhetoric’s ontological relationship to process, change, movement, and indeterminacy can be fully appreciated.

    doi:10.5325/philrhet.57.2.0218
  2. Standardizing Genres in Biomedicine
    Abstract

    Reporting guidelines have emerged in recent years as a critical site of deliberation and intervention for stakeholders in the biomedical community. These texts have historically been used to formulate standards for quality reporting and bring consistency to processes of writing and publication; they also operate as a space in which practitioners promote values, define expectations, and coordinate action in line with established standards and practices in the field. Drawing on scholarship in rhetoric and genre studies, this article examines how reporting guidelines contribute to the standardization of writing and publishing activity in biomedicine, functioning both as semi-procedural documents that take part in the “genre-ing” of published research and as public displays of and arguments for accountability that can be used to regulate the work of knowledge making over time. I conclude by discussing how rhetoricians might use reporting guidelines as a strategic locus for conceptualizing and potentially shaping research and writing activity in different areas of health and medicine.

    doi:10.5744/rhm.2024.7302
  3. Intersections of Genre and Identity in Contraceptive Health Discourses
    Abstract

    This study aims to examine online contraception texts as a way to interrogate the intersections of identity, inclusivity, and access in contraception and reproductive health discourses. At the center of this project is the understanding that, while many contraceptive technologies are designed for and marketed towards "women" for the sole use of preventing pregnancy, the actual users of contraception and their purposes for its use are diverse and involve considerations of sexuality, gender identity, socioeconomic status, ability, cultural and religious norms, and access to healthcare. By examining the genre of contraception texts through systematized coding and rhetorical analysis, this study examines how the constitutive genre features of these texts do and do not recognize the diversity of users, with a particular focus on users in the trans community.

    doi:10.5744/rhm.2024.7303
  4. AI Resume Writing: How Prompt Confidence Shapes Output and AI Literacies
    Abstract

    This study explores how confidence levels in user prompts affect AI-generated resume text. Using six varied prompts for AI models ChatGPT-3.5, Gemini, and Perplexity, it examines how AI interprets and responds to different confidence levels. The findings reveal significant differences in AI-generated resumes based on prompt confidence, highlighting the need to adapt resume pedagogy for the AI age. Emphasizing the importance of teaching genre conventions and developing critical AI literacies, the study offers practical recommendations for integrating AI tools into resume writing instruction to better prepare students for an increasingly digital world.

    doi:10.1177/23294906241273317
  5. The Audit Report in Contrast: Developing Corpus-Informed Applications for Spanish Users of English for Business Purposes
    Abstract

    Background: This article argues for the intersection of intercultural technical and professional communication (TPC), contrastive rhetoric, and corpus linguistics as a powerful alliance to perform application-oriented genre analysis. Literature review: Research into technical and professional communication has long been interested in genre analysis from an English for Specific Purposes (ESP) approach. Genres are a frequent form of professional communication; reports, in particular, have received great attention in the field of English for Business Purposes (EBP). Nevertheless, existing research has criticized that many ESP/EBP coursebooks are not really tailored to the trade, let alone contain the language used in real-life professional settings. Consequently, specialized corpora for genre description pertain. Aim: This study analyzes the audit report business genre to develop applications of language use for EBP learners. Research questions: 1. What characterizes the audit report (AuR) genre macrostructure in English (EN) and Spanish (ES)? 2. Are there noticeable differences between EN and ES in terms of genre realization? 3. How can the findings of descriptive research be applied in professional contexts? Method: An ad-hoc comparable corpus of authentic AuRs was compiled, tagged at the rhetorical level and browsed following a top-down procedure. First, the macrostructure of the AuR was pinned down and then compared cross-linguistically in search of similarities and differences. Then auditors’ self-mention markers and verbs referring to their tasks were examined. Results: Minor differences were observed at the rhetorical level, as opposed to the findings at the level of grammatical realization. A two-fold proposal is made to transfer descriptive knowledge to an ESP educational setting and to the workplace.

    doi:10.1109/tpc.2024.3415242
  6. Laurent Pernot, La rhétorique de l’éloge dans le monde gréco-romain . Réflexions 30 ans après
    Abstract

    Résumé: Trente ans après sa parution, le livre de Laurent Pernot sur La rhétorique de l’éloge dans le monde gréco-romain reste un ouvrage pionnier dans le domaine de l’histoire de la rhétorique. L’article présente l’impact vivifiant et durable qu’a eu cet ouvrage sur le développement de trois champs de recherche en particulier : (1) le genre épidictique du discours, longtemps resté dans l’ombre des genres délibératif et judiciaire, (2) la rhétorique des époques impériale et tardo-antique, devenue maintenant un champ de recherche florissant, et (3) la rhétorique scolaire et l’enseignement de la rhétorique ainsi que les genres mineurs de la salle de classe (progymnasmata et déclamations), de l’époque de la Seconde Sophistique jusqu’à nos jours. On montrera dans quelle mesure l’ouvrage de Pernot a fait date et a inspiré de nouveaux chemins de recherche dans ces domaines.

    doi:10.1353/rht.2024.a956639
  7. La rhétorique de l’éloge: bilan et perspectives
    Abstract

    Abstract: Si, à la fin du xxe siècle, le genre dit “épidictique” était peu considéré par les chercheurs, l’enquête menée dans La rhétorique de l’éloge a fait apparaître l’importance historique de cette forme rhétorique, la richesse de sa technique et la complexité de ses enjeux sociaux, qui visaient à la formation d’un consensus. Sur cette base, des pistes de travail restent ouvertes pour l’avenir: elles portent sur l’envers du consensus (les sous-entendus éventuellement critiques), sur la périodisation de l’histoire de l’éloge (en prenant en compte, notamment, l’époque hellénistique, l’Antiquité tardive et la Troisième sophistique) et sur des enquêtes philologiques restant à mener dans le domaine de l’édition de textes et à propos de l’atticisme et des rythmes de la prose.

    doi:10.1353/rht.2024.a956642
  8. Elogio del biasimo. (False) simmetrie, polimorfie e dissonanze della parola epidittica
    Abstract

    Abstract: The article focuses on blame, the less fortunate pole of the pair on which the epideictic genre has traditionally been built. Picking up on Pernot’s idea that, despite its apparent symmetry, the relationship between praise and blame is in fact strongly unbalanced in favor of praise, a reflection is proposed on the role that the aggressive word, if relocated within the horizon of the epideictic genre, can still play in the public sphere.

    doi:10.1353/rht.2024.a956640
  9. A Short Foreword
    Abstract

    Abstract: The preface provides a brief introduction to the five contributions collected in the issue and related to Laurent Pernot’s book La rhétorique de l’éloge dans le monde gréco-romain thirty years after its publication. The preface also highlights the main breakthroughs that Pernot’s book has made, constituting a methodological model for any research on ancient rhetoric. The book’s comprehensiveness and modernity in its approach to authors, works, genres, contexts and ideas is also emphasized.

    doi:10.1353/rht.2024.a956637
  10. Redrawing the Maps: Digital Literacy Practices of Grassroots Activists
    Abstract

    This research used a participant observer method to describe and analyze the digital literacy practices of one grassroots community group that organized around the issue of municipal city council redistricting. The group proposed and advocated for city council district lines that reflected the minority-majority makeup of the city's population. The group effectively crafted different genres, including informational Google Docs, maps, form letters, petitions, social media graphics, press releases, and public speeches to advocate for their position. This research argues for the study of activists' digital literacy practices and the role of digital technology in activist efforts.

    doi:10.1145/3563890.3713046
  11. Liturgy of Change: Rhetorics of the Civil Rights Mass Meeting
    Abstract

    When we think of the civil rights movement, imagery of the mass meeting almost immediately comes to mind. We imagine the immense crowds at the 1963 March for Jobs and Freedom in Washington, where more than a quarter million people assembled in front of the Lincoln Memorial. Reflecting on the leadership of Martin Luther King Jr., we might also think of the religious and liturgical quality that marked these mass meetings. Yet, despite their influence and importance, the use of religious genres at civil rights mass meetings remains an often-overlooked aspect of the movement. Elizabeth Ellis Miller's Liturgy of Change: Rhetorics of the Civil Rights Mass Meeting provides a rhetorical history of the mass meeting by examining how these meetings drew upon ritual liturgies to facilitate collective political action. Miller's primary argument throughout the book is that the mass meeting drew upon the genres of prayer, song, and testimony to provide attendees rhetorical scaffolding for political participation. The book shifts attention from the speakers and speeches of the mass meeting, about which there exists a wealth of scholarship, to the constituent members of the mass meeting themselves: ordinary Black Americans. The book offers an important theoretical contribution by moving scholarly attention beyond the bounds of normative deliberation toward the rhetorical role of religious practices. As a result, the book will not only interest those who study public and religious rhetoric but also those interested in affect and deliberation.In the first of six chapters, Miller lays out the rhetorical concept of “liturgy of change” and grounds it in genre theory to facilitate her goal of examining how the mass meeting transformed “audience members in seats to activists” (106). The next three chapters include analyses of three genres that typified the mass meeting: song, prayer, and testimony. Miller draws on archival research to reconstruct the mass meeting, including notes and schedules, first-person accounts, and interviews. The chapter progression of the book is designed to reflect the order in which liturgies would be performed in the Black church. The fifth chapter explores the rhetorical significance of the liturgies by examining the frequent presence of counter protestors at mass meetings. This complication of the rhetorical situation highlights the mass meeting as a “watched, visible space,” specifically how activists responded with a radical pacifism made possible through liturgical enactment (130). The concluding chapter turns to the contemporary use and limits of liturgy as activism.Chapter two, “Sounding Civic Identity: Freedom Song Invention at the Mass Meeting,” attends to activist song as an example of genre invention and, at the same time, the rhetorical potential of sound “as a constitutive resource” (50). Freedom songs required the leader to engage in “selection, adaption, and performance” (50). Miller explains how these songs articulated a collective identity often in the very spaces where this identity was denied (50). Thus, songs like “Woke Up this Morning with My Mind Stayed on Freedom” and “This Little Light of Mine” demonstrate the constitutive potential of sound for configuring collective identities and establishing an activist ethos of radical pacifism. In chapter three, Miller turns to “activist prayer,” arguing that it contained a “paradox of peace and the unruly” (79). Miller argues that, while prayer remains an overlooked genre of the movement due to it being “not obviously activist” (77), collective prayer had an important rhetorical function that allowed activists to simultaneously “display peace” and engage in protest in public and segregated spaces (77). Here, Miller examines both directed and pedagogic prayers, with the former defined as prayer led by a speaker and the latter as the collective teaching of activist prayers. Thus, through “genre, gesture, and theology” (79), participants collectively “crafted [a] reverent resistant identity and posture” and, in doing so, “constituted themselves as a peaceful group insistent on change” (78). Drawing on Jonathan Alexander and Susan Jarratt's notion of “unruly genres,” Miller defines prayer as “unruly” because it “violated racialized norms regarding what spaces Black bodies should inhabit” and “unsettled religious norms for where prayer should occur” (79).The fourth chapter explores the use of testimony at the mass meeting. Drawing on the scholarship of Geneva Smitherman, Jacqueline Jones Royster, Shirley Wilson Logan, and Rhea Estelle Lathan, Miller suggests that testimony provided participants a flexible genre with which to “testify” to their lived experience of racism and to “take the first steps into collective participation and rhetorical performance” (101). The overarching claim of the book, that the mass meeting enabled rhetorical participation and moved attendees toward democratic ends, is most clearly illustrated in this chapter. Miller explains how the “fuzzy” liturgical genre of testimony was “both sacred and free-form,” which allowed participants to articulate their experiences, connecting their individual stories to a collective account of racial justice (102). The fifth chapter contextualizes how the three genres were situated within the broader landscape of radical pacifism. Examining the “external engagement dimension” of the civil rights mass meeting, Miller argues that “faithful genres” were used as rhetorical strategies to respond at mass meetings to the disruptive presence of counter protestors. The genres from the previous three chapters—prayer, song, and testimony—were used to respond kairotically before audiences that included segregationists and law enforcement (146).The final chapter, “Faith, Racial Justice, and Rhetorical Activism in the Twenty-First Century,” turns to the contemporary “limits of liturgy” for activism. Miller distinguishes between Black Lives Matter and the civil rights movement, paying specific attention to three paradoxes that marked the civil rights movement. Miller argues that comparing the two movements serves to “deepen our appreciation of the intellectual and sociopolitical vision of BLM, while also pointing toward the limits of liturgy as an animating concept in the movement for Black freedom” (151). The three paradoxes that marked the civil rights movement are as follows. First, the mass meeting, while ostensibly egalitarian, was still beholden to a “gendered vision of freedom and citizenship” and “circumscribed the participation of women along with queer young activists” (151). Second, leaders of the era acted in ways that were antithetical to the Christian morals and values of the movement, particularly when it came to sexual ethics. Third, the movement was plagued by a frequent misalignment of the movement's leaders’ vision and the issues affecting ordinary Black people. Miller notes how BLM, founded by three queer Black women, has responded to these issues in its adoption of a restorative justice framework and attention to a range of social justice issues, including exploitative capitalism and criminal justice reform (156). In the final few pages of the book, Miller outlines recent examples of liturgy as activism to challenge the “decline narrative” of religious activism in rhetorical studies. Specific examples here include Tears We Cannot Stop: A Sermon to White America, a book that borrows from Black church liturgies and orders of service for its structure, as well as President Barack Obama's eulogy following the mass shooting at Emmanuel Baptist Church, which concluded with the hymn “Amazing Grace.”This concluding chapter seems at odds with the argument that Miller makes in the rest of the book. While the book explores liturgy as collective action through ordinary Black participants, the concluding chapter turns to organizational critique, comparing the leadership and ethos of BLM with that of the civil rights movement. This disjunction between the rhetorical affordances of collective action and a concluding chapter that focuses instead on leaders and organizational structure detracts from Miller's primary argument as I understood it: that the rhetorical power of a radical pacifism was made actionable through the collective enactment of “liturgies of change.” The concluding chapter not only seems inconsistent with the book's argument but potentially overlooks interesting theoretical questions and tensions, such as the relationship between genre and affect within the mass meeting and the broad implications of liturgy and radical pacifism for rhetorical theory. And while Miller attempts to confront the “decline narrative” of religious activism, her examples largely focus on speakers and leaders rather than collective action. Earlier in the book, Miller illustrates how liturgy has unique rhetorical capacities—to reconcile contradictions, to embody radical pacifism in the face of hostility, and to do constitutive work in forming collective identities. Exploring how such genres and practices could be adapted for the present might not only shed light on liturgy's continued rhetorical potential for activism but also open lines of inquiry consistent with the book's premise.The primary contribution of Liturgy of Change is its attention to religious genres as activist rhetorical strategies. Miller calls attention to the mass meeting as a constitutive event, one that was embodied and relied on the affective potential of these genres and their attendant practices: gesture, movement, song, prayer, and testimony. By providing participants with genres of rhetorical participation familiar to the Black church, the mass meeting moved those assembled to political action. Miller's attention to the rhetoricity of religious liturgies and the mass meeting as a constitutive space joins a growing body of scholarship that examines nondiscursive rhetorics that has long been overlooked in favor of the ostensibly rational and explicitly discursive. From a methodological perspective, Miller's book is useful in demonstrating, through its archival research and reconstruction of events, how this kind of scholarship might be done. Liturgy of Change thus succeeds in offering new theoretical trajectories and objects for rhetorical inquiry while providing a methodological approach for studying them. And, as the book encourages us to consider, increased attention to the relationship between religious rhetorics and social movements might indicate new paths for rhetorical engagement, working toward a more just future through genres and practices that show “moral vision, creativity, perseverance, and urgency” (162).

    doi:10.14321/rhetpublaffa.27.3.0136

July 2024

  1. Mas Marunong Kang Mag-English (You’re Better at English-Ing): Professional Ventriloquy and the Ideologies of “Professionalism”
    Abstract

    This article unpacks the ideologies of "professionalism" by examining how international and multilingual identities are negotiated through the enactment of workplace genres. Relying on autoethnographic narrative vignettes that highlight the affective labor inherent in such identity negotiation, this article moves beyond traditional workplace contexts to explore familial sites of intergenerational knowledge construction. The author argues that "professionalism" for multilingual communicators is bound by native-speaker paradigms and colonial language ideologies that complicate how expertise is voiced.

    doi:10.1080/10572252.2024.2340431
  2. Understanding the Ideological Force of Graduate Application Materials: A Rhetorical Genre Study of Personal Statement Prompts
    Abstract

    This study draws on Rhetorical Genre Studies (RGS) to examine the role of personal statement prompts in promoting or hindering the effectiveness of holistic review in graduate applications. Our analysis reveals that the content articulated in the personal statement prompts help to reify four ideological values held by the discipline. Through the framing of these ideological values, users are positioned into two major social roles: disciplinary expert and expert-in-training. We argue that, for holistic review to be effective, graduate programs must reconcile the tension between personal statement prompts that demand the writer take on contradictory social roles.

    doi:10.1080/07350198.2024.2349861
  3. Genre as an Act of Positioning
    Abstract

    This article explores genres as recurrent acts of positioning that contribute to associating particular positions with the genre users as social actors. As an illustration, the study investigates the positioning of Chinese university presidents in their published opening convocation speeches. By combining rhetorical move analysis with the positioning triangle framework, this study demystifies three positions conventionally used by university presidents in the genre: guiding educator, morale builder, and university representative. These positions, legitimized by the role of the university president, establish specific types of social relations between the president and the students, which function as channels for the transmission of values, particularly collective values, to address relevant social expectations in Chinese society. This study suggests that the genre-based positioning analysis can offer valuable genre knowledge to novice practitioners, enabling them to familiarize themselves with adequate positionings that adhere to the code of conduct within a discourse community, thereby facilitating effective genre realization.

    doi:10.1177/07410883241242101
  4. The Discursive Boundary Work of Recontextualizing Science for Policy: Opening the Black Box of an Organization’s Genre System and Intermediary Genre Sets
    Abstract

    Governments the world over require scientific knowledge to inform policy makers’ decision-making processes. The recontextualization of this information for nonscientific audiences has received much attention, though it has primarily focused on publicly available texts. Little is known about the discursive nature of how science is transformed and repurposed and the confidential writing performed by boundary organizations that are working between science and policy. This ethnographic study explores the collaborative discursive activity involved in efforts by a boundary organization—the Council of Canadian Academies—to recontextualize science for policy makers. The analysis opens the discursive black box of the genre system and intermediary genre sets involved in one project, which led to the publication and distribution of the boundary object of an advisory report, Older Canadians on the Move. I claim that the discursive boundary work involves a complex genre system containing several sequential genred activities through which science is transformed and a boundary object created.

    doi:10.1177/07410883241242106

June 2024

  1. A Rhetorical Approach for Reimagining Business Writing Instruction in the AI Age
    Abstract

    Generative AI could disrupt professional writing instruction, but banning AI tools seems unproductive. This article outlines a rhetorical approach for adapting business writing instruction for the AI age: It suggests AI use cases that align with the rhetorical canons, illustrates each with real-world business examples, and ends with suggestions for using AI to build students’ critical genre awareness. This approach should prove useful for business writing instructors who want to ground their AI-related instruction in enduring pedagogical theory.

    doi:10.1177/23294906241255301
  2. Constructing Entrepreneurial Opportunities: The Argumentative Structure of Early-Stage Business Pitch Problem Statements at an International Business Accelerator
    Abstract

    Background: This project investigates the persuasive strategies used when articulating the problem statement section of entrepreneurial business pitches. Literature review: Although there are many studies of the pitch genre, surprisingly few studies investigate the structural elements of the pitch. Our research fills this gap by structuring the pitch using data from Start Up Chile (SUP), a globally recognized business accelerator. Research questions: 1. Is there a relationship between certain industries and SUP's evaluation of exigence/opportunity? 2. In written problem statements, what rhetorical strategies appear most effective for articulating entrepreneurial exigencies to investors within SUP's business accelerator? Methodology: We analyze 44 written problem statements that scored highly on a metric of problem identification via an initial statistical analysis and a genre-based rhetorical move analysis. Results and discussion: We first establish that a relationship between SUP's ratings and the entrepreneurs’ industries cannot be assumed, then detail rhetorical moves are used by entrepreneurs. Our findings indicate that when entrepreneurs effectively construct problems/opportunities, they employ a cause-and-effect argumentative structure. Their “cause” is described as the result of a societal change or a shortcoming in current solutions to the problem, and the “effects” of this problem are pain points, which frequently manifest as a loss of time, money, or other resources. Implications: By identifying rhetorical moves from real-world instantiations of the problem-statement genre, we offer entrepreneurs and other business communicators persuasive strategies for navigating the rhetorical situation of the pitch.

    doi:10.1109/tpc.2024.3382548
  3. Redrawing the Maps: Digital Literacy Practices of Grassroots Activists
    Abstract

    This research used a participant observer method to describe and analyze the digital literacy practices of one grassroots community group that organized around the issue of municipal city council redistricting. The group proposed and advocated for city council district lines that reflected the minority-majority makeup of the city's population. The group effectively crafted different genres, including informational Google Docs, maps, form letters, petitions, social media graphics, press releases, and public speeches to advocate for their position. This research argues for the study of activists' digital literacy practices and the role of digital technology in activist efforts.

    doi:10.1145/3655727.3655730
  4. Rhetorical Leadership
    Abstract

    Assuming the mantle at R&PA was a weighty responsibility for me, personally as well as professionally. Very few people likely know this, but I was a graduate student editorial assistant at Texas A&M when the journal started. Back in the day, I helped vet essays prior to publication, which meant trudging over to the library to pull books and journals off their shelves to check citations. Like many others in the field, I have submitted manuscripts to be considered for publication in this journal and been rejected. One of my greatest professional regrets is dropping a revise and resubmit I received from R&PA while in graduate school—I did so, I told myself, to focus on my dissertation. Never would I have thought I would become the journal's editor. Nevertheless, I am honored to be editor of a journal that has produced so much work that resonates so powerfully in the areas about which I research and write. Its scholarship has proved so influential in my thinking and research over the years that much of the readings I assign to the graduate students in my rhetorical criticism course come from its pages.I had an affectionate, yet sometimes contentious, history with the founder of this journal. Marty was my professor, served on my MA committee, provided a reference to graduate school, published my work, and offered me guidance as I became an editor myself (you have to “ride herd” on reviewers, he told me). I often have wondered what he thought when I was selected as the editor of R&PA; he was still alive at the time.When I first agreed to edit Rhetoric & Public Affairs, I knew I wanted to have an invited issue—something I did not do for either of the journals I edited previously. When the field erupted in a justifiable uproar a number of years ago, I remained silent. I did not do so to be complicit with existing power structures. I did so because others’ voices needed to be heard more than mine; our community did not need my voice merely making noise or filling space. An invited issue—in the journal around which much of the controversy came to the forefront—thus seemed to me a particularly poetic and apt opportunity to provide a vehicle through which I could magnify others’ voices.As I began to conceptualize a special issue, I knew I wanted to do something that gestured to the journal's past while acknowledging our present. I also wanted to do something that would create an inclusive space for voices not typically published within its pages, providing an opportunity for scholars not as advanced in their career trajectory to publish in R&PA. I had an idea to take a page from the journal's (and the discipline's) past and flip the script a bit.In the Spring of 2000, Michael Leff guest edited a special issue of Rhetoric & Public Affairs (following a presidential rhetoric conference) about what scholars perceived as President Abraham Lincoln's moment of greatest rhetorical leadership. The scholars in that issue approached the question from a wide variety of perspectives. Some analyzed a single text (varying from the famous to the obscure) whereas others used multiple texts. Some discussed the affirmative rhetorical choices Lincoln deployed whereas others discussed how Lincoln effaced himself in his discourse. All focused on the rhetoric of one orator—a celebrated and official leader of the United States of America.Realizing that rhetorical leadership looks different to different populations or within different contexts, I reached out to authors I thought could bring a unique perspective to the conversation. Not all of the scholars to whom I reached out responded. They might have missed my email, incorrectly thought the offer was a widely cast one, did not have the time or the capacity to write something, or did not want to be published in this journal. Some of the scholars who did respond were unable to draft an essay at this time or ended up being unable to do so for various personal and professional reasons. I know readers will wonder why certain voices were not included. Please know that I tried to have more perspectives represented and that I hope more voices that research different populations will be included in the pages of this journal in the future. This one issue is not enough.I invited the scholars within this issue to answer the question, “What does rhetorical leadership look like” to different people or in different contexts? I wrote to the invited authors that rhetoric, leadership, and rhetorical leadership, can look different to different populations active in the public sphere. Consequently, what constituted rhetoric, leadership, and rhetorical leadership, were all “open” concepts. What counted as a text, who communicated—or did not communicate—and about what they communicated were left to each scholar to be determined, according to what each would view as appropriate to their area of study. I wanted the call to be cast as widely as possible to allow creativity and agency in authorial response, yet I also wanted to maintain a discernable theme. I did not want my thoughts on the subject to lead, but to provide a site for authors who specialize in different areas of study to formulate the conversation. (This is not to say that I did not provide editorial guidance.) I asked, moreover, for the authors to keep the essays relatively short—shorter than the essays we typically publish—so that more voices and perspectives could be included within the issue. I am excited for the readership of R&PA to engage with the ideas presented by the authors.The essays in this issue of R&PA explode the idea of what constitutes rhetorical leadership. They show us that rhetorical leadership is not monolithic, it does not have an identifiable genre, and it is not speech- or discourse-reliant. Rhetorical leadership enables voices to be heard in transgressive and transformative ways through different channels of communication, through the embodiment of place and ideas, and through actions. Rhetorical leadership can be fluid and/or guided by geographic space. The essays in this issue largely reject notions of leadership that are patriarchal and adhere to traditional leadership structures. The authors often reconceptualize notions of power and forefront discourses that have not received much scholarly attention, have been neglected or silenced, or have been differently empowered. Many essays show rhetorical leadership in communal contexts, rejecting traditional pathways of power that made previously conceptualized understandings of rhetorical leadership possible.In his essay, “Queer Rhetorical Leadership: ‘Ethical Sluts’ in Modern U.S.-American Polyamory as Exemplar,” Thomas R. Dunn queers the idea of leadership, opening leadership up to “possibilities and potentialities” rather than definitive generic markers. Dunn examines how Janet W. Hardy and Dossie Easton's book, The Ethical Slut, uses “joyful, radical revisioning; the use of transformational vulgarities; and cultivating comfort in irresolution” to enact a form of queer leadership. Queer leadership, Dunn explains, values adjusting to contemporary issues and concerns, enjoys a “colorful linguistic style” some may deem vulgar, and invites ambiguity and a lack of resolution. Although a queer leadership style “is necessary to rethink the social norms that too often constrain queer life and which, when reinvented, can make new ways of living life queerly possible,” Dunn clarifies that queer rhetorical leadership can be used by anyone to address issues that previous understandings of rhetorical leadership have not been equipped to address.In their essay, “Led by the Land: Recovering Land Agency and Interconnectedness in Social Movement Scholarship,” Noor Ghazal Aswad and Michael Lechuga look at social movements that understand leadership through “leaderless,” land-based, shared geographic space. Ghazal Aswad and Lechuga “envision a form of rhetorical leadership that distributes responsibility, risk, and rewards to all members of a group.” Land can create political subjectivities and social connections. Using the Syrian revolution as a case study, they use the people's response to the Assad regime's practice of sieges and land-burning to demonstrate how the reclamation of the land for subsistence can be generative for survival with the land. Through practices of seed-smuggling and bottom-up farming, enabled through a cooperative agrarian network, the community's relationality and subjectivity is created through emplaced rhetoric that is intersectional and connected.Allison Hahn investigates how technology enables marginalized committees to participate in community development planning in her essay, “Rhetorical Leadership of a Data Story.” During the COVID global pandemic, technological advances such as video teleconferencing have enabled traditionally marginalized communities to participate in the deliberative process. Through her analysis of Diana Wachira's presentation of evidence-based research over a Zoom meeting to an international audience about the eviction of the Kariobangi North community in Nairobi, Kenya, Hahn shows how Wachira employs emplaced rhetoric, making known what might be unknown—or at least lesser known—otherwise. In Wachira's case, she used her own research to provide context and information about the magnitude of persons to be displaced as well as their history with the land upon which they live—information not shared via typical news networks. Wachira's emplaced rhetoric provides a powerful example of how a marginalized community can use their own narrative to counter the dominant narrative to protect human rights and to advance environmental justice.Luhui Whitebear uses counter-colonial intergenerational storytelling to examine the ways in which Indigenous rhetorical leadership advocates social change by bridging multiple worlds, across generations and between Indigenous and colonial systems in her essay, “Our Voices Have Always Been Political: Indigenous Feminist Rhetorical Leadership.” Whitebear examines the rhetoric of three Indigenous women—Zitkala-Ša's boarding school era poetry, Laura Cornelius Kellogg's popular press publications, and Secretary of the Interior Deb Haaland's speech from Alcatraz—to show not only how these women survived settler colonialism, but also how they resisted colonial systems and practices to preserve their own cultural Indigenous knowledge systems and values within “spaces designed to exclude them.” The rhetorical leadership of Indigenous rhetoricians represents their larger tribal community and history, advancing Indigenous rights while preserving and perpetuating Indigenous culture.In their essay, “The Greta Affect,” Justin Eckstein and Erin Keoppen look at how claims to youth get circulated in the public sphere as a rhetorical resource to create an affective response to effect change. The authors use popular memes of Lisa Simpson, projecting the ethos of Greta Thunberg, to show how a hopeful and naïve leader gets deployed in the public sphere to advocate for change by shaming adults for their lack of action. According to Eckstein and Keoppen, “the Greta Affect mobilizes affect through the moral claim of right makes might to move an intimate public.” Within the public sphere, the girl is complemented for encouraging courageous leadership and criticized for her pushy naivete. The authors contend that, although Thunberg was constrained through the Simpson memes, youth framing creates unique parameters for public deliberation, opening space for a consideration of the obligations the current generation of leaders owes to future generations.In his essay, “México Pésimo: Colosio's Metanoic and Magnicidal Leadership,” José Ángel Maldonado analyzes Luis Donaldo Colosio's 1994 Mexican presidential campaign speech, “Yo Veo un México,” that allegedly led to his assassination. In his speech, Maldonado tells us, Colosio uses his head as a metaphor for leadership (since the Mexican language does not have a direct translation for leader), acknowledges the existence of Mexican pessimism while calling for the end of pessimism via a series of opportunities that could lead to reform and transformation in the country. Colosio's speech, combined with his assassination, present a metanoic pessimism that awaits new opportunities for Mexican socioeconomic advancement.In his essay, “Lo Único Que Tengo Es Amor Para Amar: Rhetorical Leadership and the Journalism of Alfredo Corchado,” Richard Pineda investigates how the journalist Alfredo Corchado enacts leadership in the borderlands between two countries and identities. Through an analysis of two of his books, Pineda finds that Corchado advocates hybrid identity, resilience, and accessibility. Through accessible writing that relays common experiences of people living on the border, Corchado provides an example of how to negotiate liminal spaces for his audience(s). He uses personal and communal stories to highlight the reliance of Mexican Americans in the United States and in Mexico. He also uses language that connects his audience to their geographical roots while embracing the challenges of their present existence, which offers hope to his readers that they are not alone in their embodied experience.In his essay, “Legacy Leadership: Elaine Brown's ‘Education for Liberation’ Bolstering the Fight for Black Women,” Darrian Carroll examines Brown's 2014 speech to University of Georgia students to explain how Brown encourages activists to continue advocating for liberation through “legacy leadership.” A commemoration of the successes and struggles of the past, legacy leadership provides a model of Black female leadership by reminding the audience of the movement's ideological commitments, retelling the conditions of the past and present that create the need for liberation, and encouraging her audience to do all they can to fight for liberation. Brown empowers listeners to act in their everyday experiences for Black liberation through her personal narratives of leading the Black Panther Party.From these essays, we learn that rhetorical leaders may be, but they do not have to be, individuals in official leadership positions. Leaders, and leadership, abound around us. These essays help us understand that rhetorical leadership gains force from the communities from which these communications derive. Leaders(hip) thrive(s), encouraging their populations in a multitude of contexts. To see rhetorical leadership at work, we can look to the narratives and the lessons that arise from within our communities, as leadership results from a need to change and to adapt, as well as from our traditions, our geographic spaces, our shared histories, our triumphs and our challenges, our needs and concerns, our future hopes and dreams, and our search for place and belonging. People and things that speak to those things exemplify leadership. The form of leadership looks different, depending on the specific contexts from which the leadership emerges and through the eyes attuned to see it.When I assumed the mantle of editor of Rhetoric & Public Affairs, I did so with a commitment to rhetorical studies as a pluralistic effort. The essays in this issue evidence the diversity of work possible. As diverse as this collection is, however, it does not—and cannot—represent the totality of scholarly and personal perspectives. Space in our journals must be opened for additional, new, and emerging voices and perspectives.

    doi:10.14321/rhetpublaffa.27.2.0001

May 2024

  1. Is Genre Enough? A Theory of Genre Signaling as Generative AI Rhetoric
    Abstract

    OpenAI's ChatGPT is a large language model (LLM) that excels at generating text and public controversy. Upon its release, many marveled at its ability to author intelligible and generically responsible texts (Herman). Writing about his students' experiences using artificial intelligence (AI) writing assistants, S. Scott Graham remarks that the results were "consistently mediocre—and usually quite obvious in their fabrication." Why might this be true? How can an LLM succeed in some respects and fail in others? We argue that the discrepant reactions to human and AI rhetoric are a question of genre, specifically that AI rhetoric is only generic; AI rhetoric represents a new enactment of "writing degree zero" (Barthes) that is disengaged from immediate rhetorical situations and knowledge bases. AI text generators (currently) have a more difficult time simulating the positioned perspectives that human writers bring to situations and communicate to audiences through their genre usage. Drawing on the work of Bakhtin, we treat this problem as a question of generic form and audience addressivity. We describe the interplay of form and addressivity as genre signaling and offer it as a construct for the analysis of AI rhetoric and genre as a cultural form (Miller). Genre signaling (Hart-Davidson and Omizo) describes a feature of communicative behavior as it occurs over time that can help both humans and machines evaluate written discourse as it exhibits certain stabilized formal features. When texts contain specific genre signals at expected frequencies and intensities, it may be recognized as being generally accurate, reliable, trustworthy. Without these signals, a text with a similar topical focus might fail to be taken as credible or useful. In this essay we propose to quantify genre signaling based on three measures: (1) stability, (2) frequency, and (3) periodicity.

    doi:10.1080/02773945.2024.2343615
  2. College Composition Graduate Instructors’ Development of Conceptual and Practical Tools for Responding to Student Writing
    Abstract

    Recent scholarship has demonstrated the need for criticality toward writing assessments that privilege standard language ideologies and correctness-based approaches. However, teachers continue to experience discrepancies between their intentions and actions, struggling to address both content and form in facilitative, constructive commentary. This study uses the activity theory framework of pedagogical tools, composed of conceptual and practical tools, to analyze through interviews and commented-on papers how two college composition graduate instructors responded to student writing. This study finds that while one teacher held and enacted consistent and congruent pedagogical tools grounded in sociocultural theories of writing development, the other experienced entrenched conflict between competing beliefs about evaluative and process-oriented purposes for teaching writing. These contrastive experiences illustrate how instructors’ development of pedagogical tools is mediated by interactions between their epistemological orientations and language ideologies, reinforcing the need to surface tacit beliefs about Standardized English and academic writing. This study concludes with recommendations for productive intervention in novice composition teachers’ development of response practices.

    doi:10.58680/rte2024584353

April 2024

  1. Designing Writing Across the Professions (WAP) programs at the intersection of work-integrated learning and writing transfer research
    Abstract

    In our information age, written communication has become increasingly important in many professions. As a result, university faculty and administrators need to develop specific curricula and pedagogies that will facilitate the process of equipping students with the required writing knowledge and skills to meet the demands of their workplace environments. In this article, we argue that Writing Across the Professions (WAP) as a curricular model meets that requirement, particularly in Work-Integrated Learning (WIL) contexts, which we believe are conducive to fostering writing transfer in university students. WAP foregrounds the importance of writing in workplace contexts and aims to facilitate the transfer of students’ knowledge and practices by focusing on rhetorical genre theory and analysis, discourse community theory and analysis, providing engaged feedback on students’ writing, and inviting students to critically reflect on their previous and current writing knowledge and practices. In this article, we propose four conceptual foundations that university faculty and administrators can utilize to implement WAP programs at their institutions. The first concept is that professional (writing) knowledge and practices are contextual and require lifelong learning; WIL faculty and students thus need to be informed about what is involved in learning to write across professions. Secondly, as the transfer of professional (writing) knowledge and practices goes beyond disciplinary boundaries, both faculty and students need to build contextual awareness. Thirdly, as problem-solving is an integral part of writing in the professions, faculty and students need to engage in critical reflection. Finally, professional (writing) knowledge and practices impact identities and therefore require mentoring. In outlining these shared concepts from WIL and writing transfer research, this article offers examples of how they can inform curricular approaches and pedagogical practices in WAP.

    doi:10.1558/wap.22417
  2. Navigating Genres in Interdisciplinary Life Sciences Doctoral Programs
    Abstract

    This article explores how doctoral writers in interdisciplinary life sciences programs navigate genre-ing activities across multiple disciplines. In interdisciplinary environments, approaches to doing and teaching writing may benefit from a reimagining, particularly as findings suggest that writing at interdisciplinary boundaries is unsuited to apprenticeship models of pedagogy. I argue that meta-genre is a productive way of engaging with the destabilization of existing knowledge in technical communication in interdisciplinary spaces and of fostering interdisciplinary writing knowledge.

    doi:10.1080/10572252.2023.2229398
  3. Writing productivity development in elementary school: A systematic review
    Abstract

    The ability to produce fluent and coherent written text impacts learning and attainments. Valid and reliable assessments of writing are needed to monitor progression, develop goals for writing and identify struggling writers. In order to inform practice and research a systematic review was conducted to investigate which writing productivity measures captured writing development and identified struggling writers in elementary school. Sixty-seven empirical studies were identified for inclusion, appraised, and their data extracted under the themes of writing genre, duration of writing task, use of priming of topic knowledge prior to the writing assessment, use of planning time, writing modality, gender, age of participants and learning difficulties. Total Number of Words and Correct Word Sequences were the most common means of measuring productivity. Productivity varied significantly between genres and durations of writing tasks and was higher in girls than boys. Students with learning difficulties scored significantly lower in writing productivity when compared to typically developing peers. Insufficient research was available to draw conclusions regarding the effects of priming of topic knowledge, planning and modality on writing productivity. Study limitations, links to the assessment of writing and recommended further research are discussed.

    doi:10.1016/j.asw.2024.100834
  4. Visualizing formative feedback in statistics writing: An exploratory study of student motivation using DocuScope Write & Audit
    Abstract

    Recently, formative feedback in writing instruction has been supported by technologies generally referred to as Automated Writing Evaluation tools. However, such tools are limited in their capacity to explore specific disciplinary genres, and they have shown mixed results in student writing improvement. We explore how technology-enhanced writing interventions can positively affect student attitudes toward and beliefs about writing, both reinforcing content knowledge and increasing student motivation. Using a student-facing text-visualization tool called Write & Audit, we hosted revision workshops for students (n = 30) in an introductory-level statistics course at a large North American University. The tool is designed to be flexible: instructors of various courses can create expectations and predefine topics that are genre-specific. In this way, students are offered non-evaluative formative feedback which redirects them to field-specific strategies. To gauge the usefulness of Write & Audit, we used a previously validated survey instrument designed to measure the construct model of student motivation (Ling et al. 2021). Our results show significant increases in student self-efficacy and beliefs about the importance of content in successful writing. We contextualize these findings with data from three student think-aloud interviews, which demonstrate metacognitive awareness while using the tool. Ultimately, this exploratory study is non-experimental, but it contributes a novel approach to automated formative feedback and confirms the promising potential of Write & Audit.

    doi:10.1016/j.asw.2024.100830
  5. Assessing video game narratives: Implications for the assessment of multimodal literacy in ESP
    Abstract

    Research into the contribution of multimodality to language learning is gaining momentum. While most studies pave the way for new understandings of language teaching and learning, there is an increasing demand for comprehensive assessment practices, particularly within higher education contexts. A few studies have emphasized the importance of reflecting on and establishing criteria for the assessment of multimodal literacy. This is necessary to understand students’ contributions in detail and to provide them with effective support in developing their multimodal skills. This study discusses the assessment of multimodal writing in English for Specific Purposes (ESP) contexts. It presents the design of an analytical tool for assessing multimodal texts and provided an example of its application. This tool covers assessment categories such as language use, content expression, interpersonal meaning, multimodality, and creativity and originality. As an example, we focus on the multimodal writing of a video game narrative, a genre that requires the integration of multiple modes of communication to convey meaning more effectively. Finally, this study offers pedagogical insights into the assessment of multimodal literacy in ESP.

    doi:10.1016/j.asw.2024.100809
  6. The Diversity and Inclusion Report: The Rise of a New Corporate Public Reporting Genre
    Abstract

    The diversity and inclusion (D&I) report is an important element in the corporate public reporting genre; however, as an emerging genre, it receives little attention from scholars interested in public discourse, so there are few guidelines on what should be included in a D&I report. This study helps to fill this gap in the research by examining 10 D&I reports from information technology and banking industries, exploring the reports’ rhetorical purpose and identifying their typified rhetorical moves. The author concludes by recommending what aspects of the current genre's substance and form should be improved to help meet the needs of stakeholders.

    doi:10.1177/10506519231217991
  7. Situating Evaluation and Authority: Direct Sponsorship in Letters of Recommendation
    Abstract

    The letter of recommendation (LOR) is a stylized form of direct sponsorship, a rhetorical appeal that confers favor on a person or object in keeping with the writer’s—or sponsor’s—character, authority, and expertise. In response to Swales’s call to “unveil” the rhetorical features of occluded genres, this research employs a move-step analysis to determine the rhetorical features of a sample of 83 LORs written by college faculty and administrators for a nationally competitive, postgraduate fellowship. This study finds five core moves expressed in its LOR sample: (1) sponsor positioning, (2) applicant performance, (3) applicant attributes, (4) future projection, and (5) audience appeals. Our discussion offers three key insights and provides macro-level takeaways in an effort to raise rhetorical awareness for LOR writers and requestors alike.

    doi:10.1177/07410883231222955
  8. Prolepsis and Rendering Futures in Intergovernmental Panel on Climate Change Reports
    Abstract

    Rhetorical figures of speech provide important analytical frames to chart how arguments operate within genres and within genre ecologies. Varieties of the figure prolepsis allow for the rendering of future time or fact in the present, which can be a powerful rhetorical inducement toward social and political action. In this article, we examine how anticipatory arguments drawn from complex data shape a key genre for public and policy-facing work on the climate crisis—the Intergovernmental Panel on Climate Change’s Synthesis Report’s (SYR) Statement for Policy Makers (SPM). We examine how the rhetorical figure of prolepsis operates within this genre to understand the anticipatory arguments and logics emerging from the synthesis of scientific findings and their reporting. Pairing figural studies and Rhetorical Genre Studies, we further offer an approach to investigate how these patterned operations of language might intersect in their rhetorical workings.

    doi:10.1177/07410883231222882
  9. Toward Genre Access: A Micro-level Analytical Approach
    Abstract

    Many genre scholars have focused on how individuals might build genre knowledge, generally understood as the enculturation processes, gradual stages, or ingredients that lead to one’s facility with a genre in context. While genre knowledge describes whether people can engage genres, it does not describe the various factors that shape how people may engage genres. By consolidating scholarship across Rhetorical Genre Studies (RGS), this article characterizes genre access as the power, opportunity, permission, and/or right to engage genre. Furthermore, this article integrates Network Gatekeeping Theory to develop a micro-level analytical approach for explicitly describing genre access. The author demonstrates and develops genre access as a concept and analytical approach with an illustrative example from a larger ethnographic project. Specifically, this illustrative example explores genre access for the Staff Report, a common genre in local government that proposes recommendations from individual departments to their elected City Commissioners for voted approval. Overall, the purpose of this article is (1) to consolidate and extend RGS’s exploration of the power, opportunity, permission, and/or right to engage genres; (2) to identify and name genre access as a fundamental aspect of how genres work; and (3) to provide a micro-level analytical language for researchers to tease out the various factors the shape genre access.

    doi:10.1177/07410883231222953

March 2024

  1. Decentering the Patent: Opportunities to Reframe American Innovation Rhetorics
    Abstract

    Rhetoricians have long critiqued gendered (Gurak; Koerber) and racial (Banks; Haas) biases in rhetorics of science and technology. However, we have yet to fully consider how the patent, as a genre, perpetuates these biases both in the constraints it places on contemporary definitions of invention and innovation and in how it distorts historical narratives about who invented in the past. Delineating the patent's limitations as an index of inventive activity, this article advocates for more expansive understandings of invention. It argues that American patents have, since the nineteenth century, affirmed a dominant "rhetoric of innovation" that has since functioned as much as a marker of privilege as it has an index of inventiveness. Using the example of early twentieth-century Black hair culture, this article suggests other ways of recovering historical inventiveness among groups of Americans possessing their own, alternative "rhetorics of innovation" that reflect their culturally situated strategies for empowerment.

    doi:10.1080/02773945.2024.2316339
  2. Learning from comPA(I)Ring exemplars: Enhancing genre knowledge of argumentative texts
    Abstract

    Poor writing skills are problematic in today’s society where writing expertise is essential in personal, academic and professional contexts. Students struggle most with argumentative writing. To write a good argumentative text, students need genre knowledge on this type of text. After all, genre knowledge has been proven to be related to writing quality. Considering its relevance, in this study we investigated whether learning from (comparing) text exemplars could be an effective method to enhance genre knowledge. This study aims to investigate whether learning from (comparing) text exemplars can enhance genre knowledge. A quasi-experimental study with 77 11th grade students was carried out to test the effects of four conditions on genre knowledge of argumentative texts. Findings show that genre knowledge increases through single and analogue text examples. In addition, learning from comparing text exemplars does not seem to increase genre knowledge more than learning from single, sequential exemplars.

    doi:10.17239/jowr-2024.16.01.06
  3. Metaphor, Stance, and Identity: A Corpus-Based Study of CEO Letters in Chinese and American Corporate Social Responsibility Reports
    Abstract

    <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Corporate social responsibility (CSR) reports are strategic tools for winning stakeholder support and trust through building and maintaining favorable identities and positive images. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> The metaphorical construction of corporate identity in CSR reports has received little scholarly attention. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are the main genre-specific conceptual metaphors used in Chinese and American CEO letters within CSR corporate reports? 2. How do the metaphors build companies’ corporate identities? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Data and method:</b> We collected 630 Chinese and American CEO letters in CSR reports, identified linguistic metaphors by using the Metaphor Identification Procedure Vrije Universiteit (MIPVU), inferred genre-specific conceptual metaphors, and conducted comparative analysis of metaphor-based stance and identity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> Although Chinese and American companies share several genre-specific conceptual metaphors, there exists variation in the metaphor scenarios used to produce the stances and evaluations that contribute to favorable corporate identity construction. In the economic dimension, companies from both countries portray themselves as “capable builders,” “competent players,” and “hard-working gardeners,” but only Chinese companies identify themselves as “active architects and travelers following national policy.” In the environmental dimension, Chinese companies delineate themselves as “determined environmental protectors” and “faithful friends” of nature, while American companies describe themselves as “environment-conscious travelers”and “responsible stewards” of nature. Both identify themselves as “good corporate citizens” in the social dimension.

    doi:10.1109/tpc.2024.3358421