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2037 articles2025
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Abstract
In the pursuit of conveying their missions and services to a diverse audience, writing centers have long engaged in impression management (IM) strategies. This article presents a novel examination of how writing centers manage impressions, particularly in online contexts. Drawing from impression management theory (Jones and Pittman; Boz and Guan; Terrell and Kwok), this micro-study analyzes the intentional strategies employed by writing centers to shape perceptions among stakeholders. The research, conducted at the University of Central Arkansas, investigates the extent to which writing center staff set goals for managing external impressions, the predominant IM strategies utilized, and the level of audience engagement for each. The findings suggest that audiences respond favorably to IM tactics that enhance perceptions of attractiveness and competence. Through survey analysis and examination of social media platforms, the study reveals prominent IM tactics employed by writing centers, with a focus on ingratiation and organizational promotion. Results also highlight the limited use of intimidation and supplication tactics, suggesting a predominant focus on positive reinforcement and community engagement. Additionally, the study offers practical recommendations for writing centers to systematically assess and improve their impression management efforts, including conducting IM audits and developing action plans aligned with organizational goals. Overall, this research contributes to a deeper understanding of how writing centers strategically navigate online impression management to effectively communicate their value and engage with stakeholders. It underscores the significance of intentional IM efforts in enhancing credibility, attracting new clients, and fostering positive relationships within the academic community.
December 2024
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Critical Thinking and Problem-Solving in the Age of ChatGPT: Experiential-Bibliotherapy-Blogging Project ↗
Abstract
Critical thinking and problem-solving are essential skills in management education. ChatGPT and other AI-assisted writing tools might disrupt conventional tools like essay writing and case-study analysis. The project incorporates bibliotherapy-inspired usage of ChatGPT and critical thinking and problem-solving frameworks to make students identify and solve real-life problems like social media addiction or time-management skills. ChatGPT is used as an assistant, coach, and/or motivator in the project. Students’ experiences are shared as blog posts. The impact of the project on developing critical thinking and problem-solving skills is measured by a post-and-then-pre survey questionnaire.
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“Wayfinding” through the AI wilderness: Mapping rhetorics of ChatGPT prompt writing on X (formerly Twitter) to promote critical AI literacies ↗
Abstract
In this paper, we demonstrate how studying the rhetorics of ChatGPT prompt writing on social media can promote critical AI literacies. Prompt writing is the process of writing instructions for generative AI tools like ChatGPT to elicit desired outputs and there has been an upsurge of conversations about it on social media. To study this rhetorical activity, we build on four overlapping traditions of digital writing research in computers and composition that inform how we frame literacies, how we study social media rhetorics, how we engage iteratively and reflexively with methodologies and technologies, and how we blend computational methods with qualitative methods. Drawing on these four traditions, our paper shows our iterative research process through which we gathered and analyzed a dataset of 32,000 posts (formerly known as tweets) from X (formerly Twitter) about prompt writing posted between November 2022 to May 2023. We present five themes about these emerging AI literacy practices: (1) areas of communication impacted by prompt writing, (2) micro-literacy resources shared for prompt writing, (3) market rhetoric shaping prompt writing, (4) rhetorical characteristics of prompts, and (5) definitions of prompt writing. In discussing these themes and our methodologies, we highlight takeaways for digital writing teachers and researchers who are teaching and analyzing critical AI literacies.
November 2024
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Abstract
This article presents a conceptual framework for enhancing business writing skills through social media integration in business communication education. By embedding platforms like LinkedIn and Twitter, the framework promotes essential competencies such as clarity, audience awareness, and professional tone. Five core principles—constructivist learning, digital literacy, ethical writing practices, real-time feedback, and collaborative writing—underpin this framework, emphasizing experiential learning that bridges informal and formal communication styles. This approach offers educators a structured method for developing students’ adaptability and writing proficiency, aligning pedagogical practices with the evolving needs of modern business communication.
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Abstract
Digital literacies have been recognized as significant practices for the identity formation of immigrant youth. However, the significance of self-sponsored digital literacies in the identity formation of African immigrant youth requires further scholarly examination. Drawing on racial and postcolonial theories, this study examines the identity constructions of a ten-year-old Nigerian girl through her digital art practices across various art apps. Data are interpreted through narrative analytical frameworks. Findings include that family and school contexts constrained her identity and how she desired to be known; digital literacies, specifically digital art literacies, facilitated her deconstruction of assigned US racial identity categories and construction of her desired identity; and digital literacies, such as coding and YouTube Nollywood videos, facilitated new friendships, familial bonds, and ethnic identity membership. Given the limited focus of existing literature on the agency and determination of African immigrant youth, this study makes visible how digital literacies can function as active mechanisms to deconstruct processes of racialization, rigid racial identity categorizations, and constructions of selfhood.
October 2024
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Abstract
Organizations use social networking sites (SNSs) to create collaborative communication channels among employees, consumers, and clients. Organizations expect future employees to be well trained in using SNSs. However, students do not accept SNSs as a professional channel of communication since they use SNSs for fun and socializing. A hypothetical case study was developed to explain the consequences of the unmindful use of SNSs in a professional context. The article discusses the need to use a case study in this context. The effectiveness of the case is assessed through a survey questionnaire. Recommendations for BPC faculty for using the case are also discussed.
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Abstract
This study employs a quantitative content analysis to investigate how reputation-restoring crisis responses (i.e., denial, diminishment, and apology) from organizations and public figures are verbalized. In addition, this study examines if distinct crisis response strategies are systematically associated with particular language categories (i.e., language abstraction, uncertain language, passive voice, and emotional language). By analyzing 179 audiovisual crisis messages (e.g., press conference broadcasts, television interviews, social media videos), this study shows that denials are generally expressed in the most concrete way (i.e., precise numbers), diminish strategies in the most uncertain way (i.e., hedges), and apologies are the most emotionally charged, primarily referring to the emotions of sadness and shame. These findings highlight the significant role of language in crisis communication and help practitioners in the field to become aware of key linguistic features that could influence the effectiveness of a crisis message.
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“I Feel Like I’m in a Box”: Contrasting Virtual Reality “Imaginaries” in the Context of Academic Innovation Labs ↗
Abstract
ABSTRACTAs immersive technology grows in popularity, universities are developing academic innovation labs (AIL) that often introduce students to virtual reality (VR) and other emerging cross reality applications. Although these labs help educate students on emerging technology, a more critical eye is needed to examine user experience (UX). This article reports on a qualitative, multimethod study that employed a talk-aloud UX protocol to gather data on VR users' experience at the University of Connecticut's OPIM Research Lab. To fully define and contrast this data, we juxtapose these individual narratives with rhetorical analysis of marketing discourse, as presented by VR platform HTC Vive, Google's VR application Tilt Brush, and the Research Lab's promotional material. Based on our findings, we assert that sociotechnical imaginaries as constructed by promotional material often reduce the complexities of immersion in user experience. Such marketing rhetoric creates "top-down" imaginaries that contrast with "bottom-up" imaginaries generated in user experience, reinforcing the complex and fluid definitions of immersion. The resulting study has practical implications for stakeholders across higher education, especially in the context of innovation labs, as well as for technical and professional communication educators and practitioners.KEYWORDS: Immersive technologyinnovation labsvirtual realityimmersionuser experienceemerging technologyfuture imaginariessociotechnical imaginaries Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsBrent LuciaBrent Lucia is an Assistant Professor In-Residence at the University of Connecticut School of Business. He has a PhD in Composition and Applied Linguistics from Indiana University of Pennsylvania. His current research explores the rhetorics of technology and its relationship to the production of space. His recent scholarship can be found in Rhetoric Review, Business and Professional Communication Quarterly, and Enculturation.Matthew A. VetterMatthew A. Vetter is an Associate Professor of English and affiliate faculty in the Composition and Applied Linguistics PhD program at Indiana University of Pennsylvania. His research, which asks questions related to technology, rhetoric, and writing, has been published widely in venues such as Social Media and Society, Rhetoric Review, Studies in Higher Education, and Computers and Composition. His co-authored book, Wikipedia and the Representation of Reality, was published by Routledge in 2021.David A. SolbergDavid A. Solberg is a teaching assistant at the Holy Family Institute in Pittsburgh, Pennsylvania. He received his MA degree in TESOL (Teaching English to Speakers of Other Languages) from Indiana University of Pennsylvania. His master's thesis was entitled The Use of Parallelism in Poetry Writing for the Acquisition of English Grammar (available from ProQuest).
September 2024
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Abstract
ABSTRACT Why does post-truth discourse feel true? This article argues that post-truth fears the death of rhetoric, rather than truth, and traces that fear to the voluminous, rapid, and intense production of stasis on social media. Social media enable and weaponize the production of stasis, and that production generates affects more aligned with death than life (stagnation, hopelessness) that explain why post-truth feels true. These fears and their concomitant hopes constitute an affective economy also present in philosophy’s predominant images of rhetoric. Some images picture rhetoric as movement, whereas others emphasize rhetoric’s capacity to secure the status quo. Social media beckon a supplementary image—a vortex—in which rhetorical movement functions to produce standstill. This image suggests the need to consider affects generated by rhetorical processes as much as from texts. Post-truth’s affective economy also drives stasis production generally, and scholars should attend to the affective economies driving various rhetorical modes.
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Abstract
The proliferation of materialist perspectives in rhetorical studies has generated feelings of disciplinary crisis and fragmentation. Early materialist formulations of rhetoric, such as those put forward by Michael Calvin McGee and Raymie McKerrow, conceptualized materiality discursively and, thus, maintained continuity with more traditional accounts of rhetoric as a practice of “symbolic action.” However, beginning with texts such as Ronald Walter Greene’s “Another Materialist Rhetoric” and Jack Selzer and Sharon Crowley’s edited collection Rhetorical Bodies, scholars began emphasizing the ontological and embodied rhetoricity of physical contexts and environments over discursive and ideological conceptions of materiality. This turn toward the ontological and embodied has rapidly expanded over the past twenty years, with numerous scholars now offering new materialist, postcritical, ecological, computational, and digital perspectives on rhetoric that privilege concepts such as affect, circulation, and assemblage over more traditional rhetorical terminology.It is in response to this tension between standard rhetorical perspectives and materialist rhetorical approaches that we can appreciate the interventions of S. Scott Graham’s recent book, Where’s the Rhetoric? Imagining a Unified Field. Rejecting the view that the materialist turns in rhetorical studies (particularly rhetorical new materialisms [hereafter referred to as RNM] and computational rhetoric) have left the discipline more fragmented and less capable of defending a unified perspective on rhetoric, Graham believes it is possible to generate a new unified theory that can affirm the lines of scholarly influence that have given rise to RNM (what Graham calls modern rhetoric’s “right branch”) as well as the more traditional lines of scholarly influence that have led to a formulation of rhetoric as “symbolic action” (what Graham calls modern rhetoric’s “left branch”). To accomplish this task, Graham argues that we should avoid the tendency to view RNM as “other” to traditional narratives about rhetoric and, instead, consider how these latter perspectives are compatible with the former. Much like unified field theories in physics that seek to bridge older perspectives on general relativity with newer perspectives on quantum mechanics (e.g., string theory and quantum loop gravity), Graham believes it is possible to achieve similar results in rhetorical studies by approaching standard rhetorical perspectives from the ontological viewpoints enabled by RNM.What makes Graham’s angle on this claim particularly unique is his premise that a proto-new materialist perspective has underpinned some of the most influential left branch approaches to rhetoric all along. While most rhetoricians start from the present when introducing concepts associated with RNM, Graham, following historically informed thinkers such as Scot Barnett, Debra Hawhee, and Thomas Rickert, demonstrates that there is a line of thinking about “symbolic action” as “situated action” that goes back to the relational approach to metaphysics put forward by philosopher Henri Bergson in the late nineteenth and early twentieth centuries. Thus, as Graham argues, if we begin with Bergson’s relational ontology, rather than the postmodernist and social constructivist philosophies that (explicitly and implicitly) shaped interpretations of rhetoric’s left branch during the second half of the twentieth century, we do not “need to re-engineer rhetoric” to fit the latest trends of RNM (41). From Graham’s perspective, many standard rhetorical perspectives have been hospitable toward new materialism from the outset. To appreciate this fact, we simply need to recuperate the Bergsonian legacy that informs this tradition.To make a case for this Bergsonian approach to rhetoric, the first main chapter of Graham’s book (chapter 2) engages in detail with the work of Kenneth Burke. As a crucial founder of the symbolic action paradigm, Graham believes that if he can show the influence of Bergson on Burke’s thought, he can, in turn, demonstrate how scholarship informed by Burke is also influenced by Bergson. To trace the influence of Bergson on Burke’s thinking, Graham focuses on Burke’s early work, especially Permanence and Change. In contrast to Burke’s later writings (e.g., A Grammar of Motives, A Rhetoric of Motives, and Language as Symbolic Action), which have been crucial to interpreting him as a theorist of symbolic action, Graham argues that Permanence and Change is directly indebted to a Bergsonian process philosophy that emphasizes the rhetoricity of situations. For the Burke of Permanence and Change (which Graham calls Original Bergsonian Burke [OBB]), there is no ontological or epistemological gap between symbolic action and material situations. Instead, symbolic practices and the situations that underpin such practices (e.g., environmental ecologies, social ecologies, digital ecologies, etc.) can all be conceived immanently, as nested complex dynamic systems that reveal motives toward reality. Hence, according to Graham, available in the writings of OBB is a Bergsonian ontology that emphasizes relational processes all the way down and rejects any Cartesian dualism (or Kantian correlationism) between nature and culture and things and words. For OBB, which is also the Burke Debra Hawhee focuses on most extensively in her book Moving Bodies, symbolic action is the effect rather than the cause of material processes of becoming, and rhetoric is the act of responding to these material processes in a satisfying way that is always itself creative and inventive.After offering a novel way to think about Burke and his materialist contributions to rhetoric, chapter 3 of Graham’s text turns to Carolyn Miller’s highly influential essay “Genre as Social Action” (originally published in the Quarterly Journal of Speech in 1984). As her piece is deeply influenced by Permanence and Change, as well as the writings of Austrian philosopher Alfred Schutz, Graham believes that rhetoricians can also read Miller’s formulation of genre as presupposing a Bergsonian ontology. While Miller does not mention Bergson in her essay, Graham argues that by appreciating the influence of Bergson on Burke and Schutz, it is possible to see that Bergson has indirectly influenced Miller’s account of genre. Graham argues that rhetoricians can also appreciate the link to Bergson in terms of how Miller’s project explicitly rejects “modernist materialism and the postmodern fetishization of discourse” (90). For Miller, the situations that produce genres—as repeated patterns of discourse—are not mechanistic and mechanical but active and dynamic processes that sediment through time (what Bergson calls duration). For Graham, then, the resources for interpreting Miller as “in some ways, the [discipline’s] original rhetorical new materialist” are already at play within her text (90). If we simply expand Miller’s understanding of situation so that, like OBB, it accounts for patterning and structuration not only at the social level but also at the flattened ontological level of movement and becoming, then Miller’s Genre as Social Action (GASA) framework can be reconceptualized in terms of a new materialist method that Graham calls Genre as Process (GAP). Whereas GASA conceives of genres as abstract nouns that emerge out of stable social patterns, GAP emphasizes genre-ing, “[t]he processes of structuring activity that occurs in situational hierarchies and guides situated action” (73). A GAP approach also helps realize Miller’s recent call for deeper engagement with new media technologies. As dynamic structures that are always entangled with their larger contexts and environments, new media technologies, such as Twitter, are best approached through a GAP framework that can appreciate the way these technologies repattern the norms of genre (e.g., letter to the editor genre on Twitter vs. traditional letter to the editor genre). Approaching GASA as GAP, then, allows rhetoricians to conceptualize genre in terms of dynamic patterns of circulation that are continually predisposed toward change and entropy. While effective genre deployment, like Burke’s rhetoric, requires kairotic responsiveness (or what Graham, borrowing from Whitehead, calls satisfaction), this situated responsiveness (especially in digital contexts) is itself inventive and, thus, continuous with the patterns of circulation that makes genre itself possible.Chapter 4 of Graham’s book concludes the conceptual portion of his project. In this chapter, Graham argues that a GAP framework can enrich not only traditional rhetorical (left branch) perspectives but also RNM. While Graham identifies as a new materialist rhetorician who favors the ontological turn in rhetorical studies, he believes that part of what makes the GAP framework valuable is its tendency to move RNM back toward a study of “the recurring experiences of practicing rhetors” (122). Too often, Graham argues, advocates of RNM adopt a “zoom-out” (distributed agency) perspective that makes it challenging to locate rhetorical agents’ strategic, situated practices. A GAP approach, by contrast, returns to the situated rhetor without rendering their agency discrete, atomistic, or self-contained. By conceptualizing rhetorical agency as the accomplishment of “structuring structures” that produce performatively enacted boundaries between the human and the nonhuman, GAP enables both a “zoom-out” and “zoom-in” approach that can account for the rhetorical strategies that satisfy particular human situations and exigencies. Graham’s framework, thus, not only improves traditional rhetorical perspectives by making them more process-oriented but also enriches RNM approaches by making them more suited to analyze rhetorical practices and discourses.The remainder of Graham’s book is a sampling of case studies that apply the GAP framework to cultural artifacts. In chapter 5, Graham discusses the qualitative research he produced studying the work of Brandon, a graphic designer who consults with various companies to create novel digital products. Graham argues that the novel digital products that Brandon produces for these companies can be understood through a GAP framework. Across his consulting work, Brandon must demonstrate an ongoing sensitivity to the genre constraints of various situations (that are ecological, social, and digital) to effectively satisfy his clients and consumers—a practice Graham calls “fit foraging.” Graham argues that a clear example of this approach to “fit foraging” is the holiday e-card video game that Brandon produced for the Ryzex Corporation (a UPC scanner manufacturer). After being asked by Ryzex to create a novel holiday e-card that could satisfy the company’s various clients, “Brandon designed a shooting-gallery Flash game that used Ryzex UPC scanners as ranged weapons and barcode-marked boxes as appropriate targets” (126). According to Graham, this shooting gallery game was an excellent example of fit foraging because it combined the genres of the holiday e-card, shooting gallery games, and Ryzex’s unique brand identity to produce a novel outcome.In chapter 6, Graham turns his attention to scholarship on computational rhetoric. Focusing largely on his own work deploying content-analytic methods, Graham argues that these approaches work through an ongoing dialectic between intuition, which he defines as “an experiential approach to metaphysical inquiry” (139), and abstraction. This Bergsonian framing is valuable, Graham argues, because it locates practices of quantification in a GAP framework that understands data as “aggregations of intuitions rendered symbolically so that the patterns, abstracted for the local sites of situated action, become more clearly visible” (149). Hence, for Graham, computational rhetoric should be approached not as “other” to more traditional rhetorical perspectives but as a distinct genre of rhetorical inquiry that is compatible with his larger GAP framework. Graham’s insights in this chapter also have important implications for scholarship centered on the rhetoric of science. Like content analytic methods, scientific inquiry can be understood generally as a process of abstracting the intuitive and forging a fit with material reality through embodied experimentation. Graham’s Bergsonian approach to the rhetoric of science is, thus, compatible with scholars, such as Bruno Latour and Andrew Pickering, without needing to draw extensively on their distinct science and technology studies vocabulary. If we simply start with a Bergsonian relational ontology, Graham argues, all rhetorical practices emerge out of the nexus between intuition, the patterns of stabilization (or duration) that result from intuition, and the processes of symbolic abstraction that attempt to provisionally capture intuition and duration in a satisfying way.In chapter 7, Graham returns to a more specific case study that deals with the rhetoric of Donald Trump. Arguing that the Trump moment poses a crisis to traditional studies of presidential genre, Graham claims that a GASA framework can help make sense of Trump’s success as a rhetor. Graham’s method for analyzing Trump’s rhetoric works at two registers. First, Graham shares the results of a quantitative study he conducted to test the widely held conviction that “the 2016 presidential primary [featuring Donald Trump was] . . . more negative . . . [than] prior campaign cycles” (165). Contrary to popular perception, Graham shows that his study reveals that a similar level of negativity characterized previous primary debates and that there is no stark difference. Graham then zooms in on the specific rhetorical strategies enacted by Trump during the primary debates, focusing in particular on his infamous exchange with Marco Rubio about hand (penis) size. Graham’s main argument here is that Trump’s communication during this exchange (and others) can be appreciated in terms of a Laconic rhetoric genre that “leverages the powerful organizing structures of reality TV and Twitter flame wars to supplant the traditional genre-ing processes of political oratory” (176). Graham argues, furthermore, that this same Laconic genre did not work when Rubio deployed it because his situated responsiveness did not align with “the media apparatuses that supported . . . [Trump’s] rhetoric” (176). Graham’s case study in this chapter, thus, shows how a GAP approach to presidential genre, especially when paired with computational rhetoric, can reveal illuminating insights about rhetors. While a historical perspective on negativity in presidential primary debates cannot capture, on its own, the qualities that made the Trump presidency unique, Graham’s GAP framework is able to locate the specific “structuring structures” that made Trump such a powerful contemporary rhetor.Chapter 8 concludes Graham’s text by recapping key theses and offering a glossary that defines key terms. My summary sense of the key takeaway is that Graham offers scholars a new materialist perspective on genre (GAP) that can account for the diverse material structures that pattern symbolic meaning in historically specific contexts. Effective responsiveness to this new materialist conception of genre works in terms of Whiteheadian satisfaction, or fit foraging, which I would describe as an ontologically situated enactment of kairos (similar to the account offered by Debra Hawhee in Bodily Arts). In addition to providing a recap of his project and clearly defining key terms in the book, the concluding chapter of Graham’s text notes some of the book’s limitations. Some of the critical limitations raised here include a need for more careful engagement with cultural rhetorics (i.e., rhetorics that study the performance of identity and embodied subjectivity), applying GAP to old media in addition to new media, and considering GAP more directly in relation to sound studies.While Graham does a good job acknowledging the limits of his project, I’d like to conclude this review by discussing what I perceive as a few more limitations. First, in addition to engaging more directly with cultural rhetorics, Graham’s text could benefit from a more robust theorization of power and its effect on the patterning of genre. For example, while I agree that new materialism should explore the processes that produce the situated boundary of the human, I believe, following the interventions of scholars such as Sylvia Wynter, Zakiyyah Iman Jackson, and Armond Towns, that what constitutes a “fitting” response within this domain is overdetermined by structures of racialization (as well as patriarchy, heteronormativity, ableism, etc.). Graham’s work does not discuss the boundary of the human in this way, and his case studies seem to overlook the problem of positionality in relation to genre. It would be interesting, as part of Graham’s ontological account of genre formation, if he considered how genres emerge out of historically specific patterns of exclusion and bordering.Second, while I find Graham’s advocacy of “zoom-in” approaches to RNM compelling, I feel that his book could engage more with the nonhuman. Most of Graham’s case studies foreground the materiality of new media, but they say little about concrete extrahuman processes of mattering. I’d like to hear more from Graham about the role of physical ecosystems and nonhuman entities (like plants, animals, and even inorganic matter) in the dynamic materialization of genres. It seems that from an RNM perspective, something as banal as the energy used to power new media technologies would play a constitutive role in genre formation.Finally, there is the question of whether turning to Bergson can resolve rhetoric’s crisis of disciplinary identity. Bergson, after all, is first and foremost a philosopher, and Graham’s project could have benefitted from more argumentative scaffolding to support the case that Bergson was doing philosophy from a rhetorical vantage. Perhaps if Graham returned to some of the earlier disciplinary debates over rhetoric and philosophy that occurred between the late 1960s and early 1980s, he could locate more commonplaces for exploring these tensions and justifying why Bergson’s relational metaphysics should be conceived as an ontological approach to rhetoric.Limitations notwithstanding, Graham should be praised for this important contribution to the discipline. Graham demonstrates a masterful understanding of RNM, computational rhetoric, and thinkers associated with the left branch of rhetoric. And his ability to synthesize all this work into a unified theory is very impressive.I look forward to reading new scholarship in genre studies that builds on this text, and I look forward to following the theoretical debates it prompts with respect to the compatibility between RNM and traditional rhetorical perspectives. I also look forward to future scholarship that situates Graham’s process-oriented account of rhetoric in relation to a larger historical context and disciplinary genealogy. As scholars such as Debra Hawhee, Thomas Rickert, Scot Barnet, and Mari Lee Mifsud have all shown (at least indirectly), perspectives that resonate with the process philosophy of Bergson can be found in Greek antiquity as well as the Homeric period that predates Greek antiquity. More work should be done to connect these historical threads so that rhetoric’s ontological relationship to process, change, movement, and indeterminacy can be fully appreciated.
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Abstract
AbstractIn this paper, we present a model of pathos, delineate its operationalisation, and demonstrate its utility through an analysis of natural language argumentation. We understand pathos as an interactional persuasive process in which speakers are performing pathos appeals and the audience experiences emotional reactions. We analyse two strategies of such appeals in pre-election debates: pathotic Argument Schemes based on the taxonomy proposed by Walton et al. (Argumentation schemes, Cambridge University Press, Cambridge, 2008), and emotion-eliciting language based on psychological lexicons of emotive words (Wierzba in Behav Res Methods 54:2146–2161, 2021). In order to match the appeals with possible reactions, we collect real-time social media reactions to the debates and apply sentiment analysis (Alswaidan and Menai in Knowl Inf Syst 62:2937–2987, 2020) method to observe emotion expressed in language. The results point to the importance of pathos analysis in modern discourse: speakers in political debates refer to emotions in most of their arguments, and the audience in social media reacts to those appeals using emotion-expressing language. Our results show that pathos is a common strategy in natural language argumentation which can be analysed with the support of computational methods.
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Abstract
AbstractThis study tackles hashtags as framing devices which shape public arguments and controversies in computer-mediated communication environments. It focuses on the use of thegenocidehashtag on Twitter in the context of the Ukraine-Russia war. It proposes and showcases a methodology to surface how the semantic and discourse properties of the term genocide affect its framing properties as a hashtag which bears argumentative functions, directly or indirectly calling for action.
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Abstract
Abstract: In the Rhétorique de l’éloge L. Pernot elucidates the purposes of ekphrasis in speeches of praise, identifying them in the evocation of pleasant sensations or strong emotions (pity or indignation). In both circumstances the contribution of vividness (ἐνάρ-γεια) is important. This paper draws inspiration from the words of L. Pernot to link ἔκφρασις and διατύπωσις, often wrongly considered synonymous, to different purposes of description and to explain the word-image relationship in the rhetoric of social media.
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Abstract
This research used a participant observer method to describe and analyze the digital literacy practices of one grassroots community group that organized around the issue of municipal city council redistricting. The group proposed and advocated for city council district lines that reflected the minority-majority makeup of the city's population. The group effectively crafted different genres, including informational Google Docs, maps, form letters, petitions, social media graphics, press releases, and public speeches to advocate for their position. This research argues for the study of activists' digital literacy practices and the role of digital technology in activist efforts.
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Fernweh Interdisciplinary Research Visualizer: A Data Visualization Tool for Interdisciplinary Research Scoping ↗
Abstract
The Fernweh Interdisciplinary Research Visualizer is a software tool employing the SCOPUS cross-disciplinary dataset to display the scope of research on interdisciplinary topics across subject areas in a bubble graph format. Researchers can conduct meta-research, discover relevant research across subject areas, and introduce students to the scope of interdisciplinary concepts with this tool. This experience report outlines the process of developing the tool, then demonstrates the results of the tool by visualizing a map of the interdisciplinary research area "social media" across 27 subject areas, 329 classifications, and 42,473 journals.
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17 Students, 1 Project: Design Thinking Pedagogy for a Large-Scale UX Community/Classroom Partnership ↗
Abstract
This teaching case applies design thinking to a large-scale client project in a technical and professional communication (TPC) class. Using the 5-step design thinking process ("empathize, define, ideate, prototype, test") over 8 weeks, the students in an upper-division TPC course developed social media content and strategy for a statewide public relations campaign. The two authors, the instructing faculty and a senior student who served as project manager, illuminate how iterative design thinking, as a UX pedagogical practice, can help students set boundaries around ill-defined problems; mirror workplace collaboration to contribute to professional development; and build a toolkit for exercising agency and creativity as researchers, writers, and designers.
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Abstract
Multimedia platforms have become living archives for spectacle and normalized cruelty, inviting audiences to watch and watch again. What does it mean to consume media that is despicable in both content and form? What are the impacts of doing so repetitively? What is the appeal of public revelation? In his book Caught on Tape: White Masculinity and Obscene Enjoyment, Casey Ryan Kelly unpacks the role of spectatorship and consumption related to obscene enjoyment. Paying attention to manners of disclosure, Kelly uses psychoanalytic theory to work through how public revelations speak to racist and misogynistic underpinnings of whiteness. Through case studies on public freak out videos, leaked audio files, and viral sex-tapes, Kelly explores the perpetual feedback loop of grandiose public revelation to achieve post-racialism. This critique shifts accountability from an individual issue to a structural consequence of white-masculine power.Kelly's introduction, “On Obscene Enjoyment,” contextualizes the role of the viewer by outlining the variables of his analysis. Speaking in conversation with traditional notions of secrecy and surveillance by scholars such as Jodi Dean and Douglas Kellner, Kelly centers the appeal of a public matter that was initially private. Disclosure itself creates the perception of an authentic reality behind closed doors. The spectatorship involved reflects a particular perversion wherein the viewer knows it is wrong to look yet looks anyway. It is from this perspective that Kelly introduces Lacanian psychoanalytic theory, specifically the role of jouissance, to address satisfaction that is sought out by the subject through unattainable means. This “lack” in the self moves the subject toward desire. Watching and listening to publicized privacies creates a moment of significance, of forbidden enjoyment, which scapegoats structural inequity with the individual outburst to unconsciously assure the white subject that their power “still exists” (18). Drawing a throughline between the spectator, white masculinity, and lethal jouissance, Kelly presents a theoretical framework to prepare the reader for what's to come.In Chapter 1, Kelly measures whether “publicized exposure” of obscene behavior ends up stopping white masculine violence (30). Analyzing a leaked tape of a sexually violent tirade by director Mel Gibson, a public outburst by former Seinfeld star Mike Richards, and a racist sex-tape by professional wrestler Hulk Hogan, this chapter examines the double movement of public obscenity as it relates to whiteness. First, these artifacts create the illusion of an instance that has been overcome, playing further into the fantasy of post racialism. Secondly, the instance is also experienced as an ongoing threat. These archived obscenities reinforce white anxiety, demonstrating that racism is “embedded in the white racial unconscious” (43). From this perspective, racism and misogyny are acts of obscene enjoyment, where white desire is projected onto the subjugated Other. Gibson, Richards, and Hogan display how the white imaginary influences dominance throughout the population from “knowledge of racial complicity” (33). This is not to excuse it but rather to understand the depth in which primal fantasies control white masculinity. Understanding the dependence whiteness has on the racialized other becomes crucial to contextualizing the spectator's role in this process.Chapter 2 explores the depths of white anxiety through discourses surrounding Los Angeles Clippers owner, Donald Sterling, and his girlfriend at the time, V. Stiviano. Unlike the blatantly racial epithets of the first case study, Sterling scapegoats his internalized racism with an argument of culture. After Stiviano, a Black and Latina woman, had been spending time at an NBA game with Black friends, Sterling demanded that she stop “broadcasting” her association with Black people (56). Despite being the owner of a predominantly Black team and dating a Black woman, Sterling felt “there was a culture” he, and Stiviano by association, needed to abide by in public. This culture, Kelly argues, normalizes plantation culture to mask white men's phobic response to racialized bodies (56). Using the frame of Lacanian anxiety, Kelly discusses both racial capital and white denialism as essential subjects to understanding how white power becomes more associated with humanness than other racial identities. The broadcasting of Sterling's private racism reveals a white anxiety regarding people of color occupying traditionally white environments. Kelly uses the language of contamination to conceptualize the reality of what Sterling's logics were trying to convey. While Sterling blames culture for his racist claims, he fails to acknowledge consequences of the role he plays in maintaining it.In Chapter 3, Kelly investigates the particular gratifications that occur from viewing and circulating public racist meltdowns. Charting his digital ethnographic analysis of YouTube's algorithm, Kelly demonstrates how the excessive publication and viewership of racist freak out compilations reveal a racist jouissance, allowing white viewers to experience the pleasure of the irruption of hysterical behavior while simultaneously shielding them from their own complicity. Working closely with the work of Joshua Gunn, Kelly turns to aesthetics of pornography and fantasy to explain the disidentification that results from such content. He reveals that the “repeated viewing of people of color subjected to humiliation is ultimately the benefit of the spectator rather than the victims of hate speech” (101). Kelly applies this conclusion across all four case studies to account for the obscene pleasure associated with repetitive absolution.The final case study, Chapter 4, spotlights the rhetoric around the Access Hollywood hot-mic tape leaked during Donald Trump's first presidential campaign. The conversation features a violent and sexually explicit conversation between two men, discussing their entitlement to a woman's body. Kelly connects this to Freud's myth of the primal horde, a parable involving a totem representing a dead father as the end to excess enjoyment for the paternal figure and renewed enjoyment for those who saw the totem thereafter. Trump's election represents a “logical extension of the decline of the paternal signifier” (105). When Trump makes the claim that “when you are a celebrity, they let you [grab ‘em by the pussy],” he is declaring a form of political power and celebrity that is grounded in a state of exception. His role as the primal father fosters the “passive masochistic attitude” that “wishes to be governed by unrestricted force” (108). In combination with the fact that this tape is audio only, Trump's statements become demands for his own desire: How can we please him? From this position of power, his statements function as a test of loyalty to listeners—the dynamic conditions his audience to divert agency to him. For this reason, the Access Hollywood tape is not an embarrassing exposure but rather one that revealed the truth of Trump's ideology as it related to political power. Trump's statements invite audiences to be the object of desire as the politician ruthlessly sought out his own.Kelly ends the book with an Epilogue titled “On Pointless Enjoyment.” In these final pages, Kelly notes that media spectatorship will always exist from unconscious desire. It is not just what is caught on tape and then publicly viewed but instead the compulsion that is fed through repetitive viewing. Kelly offers this as his entry point into rhetorical criticism, explaining that people are hailed into viewership that feeds into one's desire. His objective is to make sense of “what white masculinity discloses about itself” and the audience dynamics created through simultaneous public and private admission (127).Kelly offers a solution: a “defense of accountability that starts with the subject's avowal of desire” (133). In other words, we need to separate white masculinity from the death drive so that white victimhood may be curtailed in relation to oppressive or violent actions. Shifting accountability to the self moves the impulse the spectator feels toward the Other and “traverses the narcissism of liberal fantasy” by further understanding the lack that seeks fulfillment (131). Moments of obscene enjoyment are the result of a lack of a lack—a pursuit of satisfaction that results in pushing blame onto the Other. The shift Kelly is calling for toward accountability reverses the direction of lack back to the self, demanding self-reflection in a body that is often understood as victimless.Kelly's careful analysis of the digital shift from private to public is crucial for scholars in rhetorical studies as we grapple with complacency in everyday consumption. Expanding on his previous book, Apocalypse Man, Kelly deftly guides readers through psychoanalytic theory toward the intersections of imagined fantasy and obscene reality to understand the influence that viewership has on the self and the Object. This charge ultimately centers concern for accountability, sharing with readers the powers of acknowledgment. While readers might question the extent to which acknowledgment can foster significant change, Kelly claims that we must understand the fantasy to unravel it. He masterfully crafts a vision of the intangible to bring forward the function it has in our conscious reality. The research is deep and unapologetic, emphasizing the simplicity of the obscure. While I wish this call toward accountability were expanded upon in each chapter rather than the epilogue alone, Kelly's argument still prompts questions of change, rather than within the Other, within ourselves.Caught on Tape brings forward the importance of understanding our own consciousness and consumption patterns as they pertain to the systemic violence of whiteness. It indicates that voyeurism is never passive and repetition never coincidental. The invisible tethers of hegemony continue to command power in moments both immediately and after-the-fact. The excruciating pleasure we encounter in the process is what keeps us tied in the meantime. Kelly's manuscript is a crucial read for scholars at the intersections of digital rhetoric, whiteness, and surveillance, as we posit answers to continuously pressing questions of ideology, ethics, and technology.
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Abstract
The emergence of populist politicians internationally in the past twenty years is remarkable. This phenomenon has prompted voluminous academic analyses: scholars from political science, political theory, and media studies have analyzed populism in books, articles, and edited collections. Rhetoric as a discipline has been relatively quiet. Populist Rhetorics: Case Studies and a Minimalist Definition proposes to address the dearth of work in disciplinary rhetoric not by inviting scholars identified with rhetorical studies exclusively (though some are) to analyze populism but by asking all the contributors to take a “rhetorical approach” in analyzing the discourse of a populist politician. The editors associate a rhetorical approach with, especially, close readings, and each contributor analyzes at least one text of a populist politician to see how the text works to persuade the audience the text invokes. This disciplined (in both senses of the word) approach marks this volume as important for readers of Rhetoric and Public Affairs and gives the volume a unity that many collections lack, further advanced by the apparent agreement among the contributors to raise fundamental questions concerning how to understand populism; to wit, should populism be thought of as an ideology or as a style? Since the chapters include populists from both the left and from the right, and since the contributors are committed to a rhetorical approach, it is not surprising that the authors individually and collectively conclude that populism is performative, not ideological. Finally, this volume gives witness to what is truly remarkable (some might say scary) about our particular moment: that populism is international. The case studies examine the rhetoric of populists from Britain, Germany, Greece, Hungary, Italy, Venezuela, and the United States.The object of Paul Elliot Johnson's analysis in “Populist Melancholy” is the Republican Platform of 2016, adopted by the party without change in 2020. That the party decided to reproduce the same platform in 2020 following the Trump presidency suggests to Johnson that the grievances that the platform identifies could not be addressed by political action; otherwise, why weren't at least some of the grievances ameliorated while Trump was in office? On Johnson's reading, the “people” of the Republican imaginary see themselves as weak and powerless—victims. He argues that Freud's analysis of melancholia captures well both the feeling of loss that the Trump base experiences and its inability to articulate a positive path to addressing this loss—thus, on his analysis, the pathology of the current American right. In defining Republican populism in psychological terms, Johnson's thesis recalls Richard Hofstadter's argument that populism is fueled by status grievance and resentment, rather than material conditions.In “Voltagabbana Rhetorics: Turncoating as a Populist Strategy in Pandemic Times,” Pamela Pietrucci notes a propensity of populists to practice a voltagabbana, a turncoat or flip-flopping rhetoric. She notes that Donald Trump, Jair Bolsonaro, Boris Johnson, and Matteo Salvini—all identified as right-wing populists—changed both their positions and their practice with regard to masking during the Covid pandemic; none attempted to reconcile the contradictions in their advice or practice. Pietrucci examines in detail the voltagabbana rhetoric of Matteo Salvini, the leader of the far-right League and the Deputy Prime Minister of Italy in 2019. As is typical of populists, Salvini lacks an historical connection to a consistent ideology; he began his career as a Communist while at present his politics are right-wing. According to Pietrucci, the positions Salvini advances are based on the analysis produced by “The Beast,” a search engine that identifies the terms, themes, and memes most prevalent in Internet computer searches. If “hydroxychloroquine” is trending well, then presumably Salvini would endorse it as an effective Covid cure that “bureaucrats” are keeping from the public. On Pietrucci's analysis, Salvini has no ideology. He might be labeled a populist of “algorithmic” opportunism (73). Ultimately, the politics that Salvini practices, she concludes, is one of disavowal, whose inconsistency is in the service of deniability (75–76).In “Brexit, YouTube and the Populist Rhetorical Ethos,” Alan Finlayson maintains that populism should be understood more as a political style or performance than an ideology, drawing extensively on work in rhetorical studies to make his case. Finlayson argues that ethos is central to populist rhetoric, not merely its premise but also its conclusion (86). The populist appeals to voters to become “the people” that they already are, he maintains. The object of his analysis is the YouTube video, “The Truth About Brexit,” created by the popular conspiracy-theorist Paul Joseph Watson, which had nearly a million views during the Brexit debate. Finlayson's analysis is attentive to the effective use that Watson makes of the affordances of YouTube as a medium as well as the discursive contradictions in Watson's narrative.In “Populism and the Rise of the AFD in Germany,” Anne Ulrich, Olaf Kramer, and Dietmar Till report the rise of populist movements from the right, especially the AFD (Alternative for Germany), that have gained prominence via the use of a rhetoric of provocation suited to online broadcast. The authors maintain that new media create spaces for provocateurs to perform an identity and identification with “the people.” The authors offer close readings of speeches by Björn Höcke, a prominent member of the New Right, and by Alice Weidel, co-chair of AFD. The Höcke speech, broadcast live on YouTube, employs rhetorical devices typical of demagoguery: breaking taboos, stoking indignation, and inspiring negative emotions (122), all with an intention to provoke. To this end, Höcke identified the “‘true victims’” of World War II as the inhabitants of Dresden killed in the allied bombing in February 1945 (125). Weidel is similarly provocative in her characterization of immigration as a “Great Replacement” strategy that installs fertile “‘headscarf girls’” and “‘knife men’” as the basis for a new majority (130). The racists metonymies are made for circulation as memes, the authors argue.Sophia Hatzisavvidou analyzes the populist rhetoric of socialist Alexis Tsipras who became prime minister of Greece in 2015. As a result of the 2007–08 world-wide recession, Greece's debt was staggering. The European Union, International Monetary Fund, and the World Bank conditioned a bailout on Greece's enacting of severe austerity measures. But round after round of tax increases, while producing much general suffering, seemed to make economic matters worse; thus, “the crisis” of 2015. Hatzisavvidou analyzes Tsipras's campaign of resistance to the austerity measures, characterizing Tsipras's rhetoric as a moralizing discourse that contrasted “the people” as morally superior—more genuine than the technocratic elites. The technocrats’ austerity program failed on its own economic terms, Tsipras maintains, but succeeded in creating a resistant people with a “‘purity’” (156), who want “to take their lives into their own hands,” and who stand up to “‘blind conservative forces’” (157). Drawing on Aristotle's three types of rhetoric, Hatzisavvidou characterizes Tsipras's speeches, surprisingly, as epideictic rather than deliberative, surprising because, like deliberative rhetoric for Aristotle, Tsipras's speeches advocate a future-oriented solution to a political problem. Still, the speeches are indeed epideictic because the audience addressed lacks the power to solve the problem: the bureaucrats held the purse strings, and Greece had no choice but to accede to the bankers’ demands.Viktor Orbán can credibly claim to be the model for the contemporary populist-right nationalist leader. His rhetoric is the subject of Miklós Sükösd's “Victorious Victimization: Orbán the Orator—Deep Securitization and State Populism in Hungary's Propaganda State.” Sükösd finds the template for Orban's subsequent rhetoric in his speech at Heroes Square, attacking Soviet occupation in 1989; at the time, Orban was the leader of the leftist Fidesz party. The speech set the pattern for speeches that Orban gave annually since his election as prime minister in 2010. On Sükösd's analysis, in Orban's case a populist rhetoric served first a liberal and then an illiberal politics. Drawing on a content analysis of forty-one of these speeches, Sükösd's argues that Orban's rhetoric is especially notable for fear-mongering: Orban exaggerates threats to Hungary's sovereignty and national character from EU bureaucrats and immigrants. If the Hungarian voter is especially vulnerable to such threats, the history of Hungary can explain why: Hungary was dominated by the Hapsburgs in the eighteenth century, followed by the Russians, then, in the twentieth century first by the Nazis and then the Soviets. Sükösd's essay is notable for giving a relatively rich account of how populist appeals are rooted in national character. He writes, “Themes of fear, suffering and gloom occupy central places in Hungarian national identity and culture” (179). Hungary sees itself as “ever the guiltless victim of contempt, assault and injury perpetrated by others” (179).” Sükösd's analysis shows in a compelling way how perceived victimhood and its attendant resentments are fertile ground for the populist.Pierre Ostiguy identifies his analysis specifically as rhetorical in his chapter, “The Voice and Message of Hugo Chávez: A Rhetorical Analysis.” By a rhetorical approach, he appears to mean not only an analysis that features close readings but also an analysis of “relational-performative” elements, more traditionally the fourth canon, actio. Ostiguy identifies a number of features of Hugo Chávez's rhetoric that mark his brand of populism as unusual and extreme. The speeches are uniquely characterized by expressions of passionate love: for fatherland (la patria), for the flag, and for Christ, reflecting values that are more typically associated with right-wing politics. Famously aligning himself and his movement with Símon Bolívar, Chávez claims to be less an heir to that original revolution than its re-incarnation and extension, as if he and his movement were pre-ordained to bring about its messianic completion. Furthermore, Chávez would not merely represent the Venezuelan people but embody them. Chávez, Ostiguy writes, “is the people.”Like other populists Chávez also shares a penchant for “the low,” an important idea that Ostiguy advanced in earlier work. “The low” manifests as a general vulgarity that is intended to shock, especially in coarse, personal insults. Ostiguy notes as exemplary a Chávez speech in March 2006, in which he “unloaded” on George Bush (following the invasion of Iraq) with personal insults, including calling Bush a donkey, a genocider, a drunk, a sicko, a coward and worse. Equally important is Chávez's actio. Speaking without a manuscript or teleprompter, Chávez exhibits an apparent spontaneity but delivers with cadence and rhythm, in a deep baritone, punctuated by an expressive arm waving.This is an excellent, well-conceived collection. Each of the chapters reviews the literature on populism and offers a taxonomy for classifying and understanding it. Each also critically analyzes at least one work that bears the populist label. The chapters demonstrate the value of a rhetorical take on populist rhetoric. It invites rhetoric scholars to take a seat at the table. We should heed that invitation.
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Abstract
This article offers a narrative account of how we, graduate assistants at a private, Vincentian university writing center, confronted and addressed sexual harassment within our space. Beginning in the spring semester of 2022, we saw an increasing number of sexual harassment incidents in our writing center. Desperately searching for more effective practices to protect our consultants and clients alike from these experiences, we drew inspiration from Kovalik et al.’s (2021) concept of a community contract, developing a contract tailored to the specific needs and dynamics of our writing center environment. By recounting our experiences, this article highlights the challenges faced by the consultants we mentor when dealing with harassment in their workplace, as well as how we balance policy and agency when looking for a solution. There is little literature currently on sexual harassment in writing center scholarship, so it is our hope that our experiences will inspire future research as well as fill some existing gaps in the academic landscape. We conclude this essay by reflecting on the outcomes of our initiatives and the lessons learned in the process. We hope that this framework will prove valuable to other writing centers currently dealing with similar problems, and that by implementing a community contract, writing centers may preemptively avoid such situations. Keywords : student misconduct, sexual harassment, community contract, writing center policy We quickly learn as writing center consultants that one unanticipated comment can throw off an entire session with a student, no matter how well the session had been going before. This becomes even truer when it comes to unwarranted sexual advances, observations about one’s identity, or illicit, uncomfortable conversation topics. This was true for Maya, [1] a senior writing consultant at our center. The session began as most do, exchanging pleasantries, ensuring that the student-client is comfortable, and determining how the next 45 minutes will be best spent. It was not until a few minutes into the session that her client, a white, male peer, derailed the focus of the session with one comment: “Hey, you’re pretty for a brown girl.” In this moment Maya, taken aback, must take stock of her positionality, the student-client’s positionality, what is at risk, and her own emotions, and then determine how to move forward. Does she address the inappropriate nature of this comment? Does she smile and brush off the affirmation of colorism, moving the session forward? Does she find a graduate assistant or another leader in the writing center and escalate the matter higher? In mere seconds, Maya must navigate an unfair and unjust situation with the means available to her. Though there may be resources available and support surrounding her, at this moment it is very easy for her to feel alone, targeted, unsafe, and unsure. Unfortunately, situations like these are not uncommon. The Association of American Universities (2019) found that on college campuses, 59.2% of women experience some degree of sexual harassment during their time at the university (p. viii). While there is not enough definitive research to confidently assert that these staggering statistics are reflected in writing center spaces, it is clear to those working in these spaces that some level of harassment is making its way through the writing center’s doors from the campus at large. We have found this true in our own writing center especially, a writing center at a private Vincentian university, with the rates of student misconduct growing exponentially in the two semesters following the height of the Covid-19 pandemic (namely Spring 2022 and Fall 2022). From racialized comments like the one Maya endured to inappropriate gestures during consultations, from clients derailing writing conversations in order to ask for consultants’ phone numbers to severe incidents of stalking, our writing center has been the background for an array of concerning incidents. As we saw the number of weekly incidents rising, we questioned how to move forward and what the best practices were to keep our consultants safe while maintaining the “homey” and welcoming feel we, and many other writing center administrators, desire our writing center to emanate, for better or for worse (McKinney 2013). The way forward was a journey for us, a journey on which we hope many more writing centers will join, as the work is nowhere near its endpoint. With this goal in mind, in this paper, we will discuss our lived experiences in our writing center as graduate assistants through a narrative format and the way we handled the threat of sexual harassment in our space. We share our collaborative process of creating a community contract for our writing center and offer the final version as a foundation for others to build upon. We create a framework that balances student agency and autonomy with necessary, protective policy that can easily be adapted by other writing centers negotiating their way through the muddy waters of student misconduct in their space. We believe that our work bridges gaps in existing research by demanding an intellectual consideration of sexual harassment in writing centers as a focal issue within student misconduct, something that desperately needs recognition within this field. We both work at our writing center as graduate assistants, so we are invested in the day-to-day operations of our center as leaders. [2] We toggle between our identities as administrators, mentors, and students, and this gives us a complex and unique perspective from which we conduct our leadership. [3] We see what is going on from a higher level– we know what needs to happen from an administrative point of view, what kind of training needs to happen, and how to keep the center running smoothly. But we also see how the job affects our undergraduate consultants in a very real way as we are “in the weeds” with them. Our campus is diverse in race, religion, gender identity, sexuality, economic backgrounds, and more. With this diversity at the forefront, we want our center to be a place that celebrates it, that champions students’ voices, and that feels like a safe space. When we started to notice that some sessions were impacting the space in a negative manner – for both consultants and for clients – we responded as both peers and student-leaders. Because of our unique position as graduate assistants, in many cases, we either saw or heard the incidents that occurred in our space, or were notified shortly after. Additionally, because we share close relationships with both the writing center’s director and assistant director, we felt empowered to act on behalf of our staff while knowing we were fully supported from above. While there were an alarming number of incidents, we have chosen to highlight the three that, along with Maya’s story, exemplify the crux of the issue at hand: blatant entitlement. In the spring semester of 2022, our campus was slowly transitioning back to its pre-Covid status quo. Masks were no longer required, distancing was loosened, and students were opting, once again, for in-person classes. This also meant that the writing center experienced higher traffic than it had in over a year, bringing in new students every day. One of these students was Arthur, a nontraditional student who frequented the center daily. At first, consultants found him a bit creepy but had difficulty articulating why. He had a certain suspicious demeanor about him, and many interactions with him seemed off-putting. He would lurk about the center, even if he did not have appointments, and began to make certain consultants uncomfortable with his presence. He had the tendency to “sneak up” on consultants and startle them when he wanted to ask a question and had little to no awareness of personal space. He acted as if the writing center was his alone, to the point that many consultants acknowledged that they felt that they no longer had access to their own workspace. As his behavior began to worsen, consultants took note. Many refused to be in spaces near him, and others requested to not work with him. When he would make appointments, he refused to make them himself online (as is our center’s policy) but would wait by our front desk until a female staff member was working there and then insist that that staff member make an appointment for him. Similarly, he would consistently book sessions only with our women consultants and come unprepared with no clear goals, thereby putting extra work on our consultants to direct a session that had no inherent direction. Often, he would also demand that these consultants do tasks outside their responsibility, such as plugging in his laptop for him. In one specific instance, one of our strongest and boldest consultants attempted to terminate the session after he presented no assignment to work on; this resulted in his refusal to leave and an attempt to cause an angry scene, demanding to speak to our director (also a woman). After this incident, we asked Arthur to leave our space and deactivated his account on our scheduling platform. He attempted to return in the fall of 2022 and, once again, put up quite the fight with our director, but we were able to stand our ground to ensure the safety and comfort of our consultants. We hoped that this was a one-off incident, but we were sadly mistaken. Our situation with Arthur only seemed to begin an influx of these types of events, heightening our awareness as leaders. In the fall semester of 2022, incidents began to increase both in intensity and number. Lauren, a senior consultant, came to us to report unwelcoming and hostile incidents with a client who happened to be a co-worker in her other campus job as a resident assistant. This co-worker had crossed boundaries multiple times outside of the space, including an instance where he refused to leave her dorm room. This particular client began making appointments with Lauren and usually did not convey clear goals or a specific assignment to work on. Other times, he would neglect bringing in any kind of writing assignment at all; he made appointments simply to chat with Lauren as his consultant. The advances he made during these types of sessions were unwanted and unencouraged, and altogether made Lauren feel unsafe. To address these incidents, we began by simply moving his appointments to other consultants. The student became apoplectic at the thought of his appointments being moved and complained to both the director and assistant director of the writing center, both of whom kindly explained the policy behind their decision. He responded that working with Lauren was a “clear right” as he pays tuition money that funds the center, and by that logic, funds his access to Lauren’s person. The disturbing nature of his presumptuous ownership over Lauren, a black woman, was made further alarming by their racial identities: as a white man, this client’s rhetoric embodied the financial entitlement that has historically commodified black women’s bodies and their labor. His response to our administrators demonstrated the full extent of his assumed privilege to consultant access, time, and intimacy of the consultation space in the center, a notion that we found to be increasingly shared by a vast number of the student population that utilized writing center services. At the same time, the student began to show up in Lauren’s place of residence, unexpected and unannounced. Because of the nature of these advances, the matter had to be reported institutionally with the Title IX office. This student had access to both of Lauren’s places of work, one of which was also her home as an RA. The harassment cornered her in almost every aspect of her daily life, causing distress and questioning/jeopardizing her safety. We wondered if working with a specific consultant truly was a “right,” and if any codes of conduct existed that would suggest otherwise, but our search into this matter institutionally came up empty, prompting us to fill the gaps. During the evening hours at our writing center, a student came in with a creative short story he wanted to get an opinion on. Once again, Lauren was the consultant for this particular session, and by this time, had unfortunately become accustomed to working through difficult sessions. The session began normally, and the story seemed innocent at first. It followed a budding college romance in the residence halls, but the story took a dark turn when the plot morphed from romance to murder. The story specifically explained in detail how the main character kills his love interest, proceeds to rape her inside their residence hall, and later eats her. Reaching this point in the story, Lauren became increasingly uncomfortable and excused herself to alert one of us and asked how she should move forward. At our writing center, we, of course, encourage writings of all types and typically instruct our consultants to help clients even if they disagree with the viewpoints being articulated as it can be a good chance for education and for changing the rhetoric surrounding oppression (Suhr-Systma & Brown, 2011). It is also the responsibility of both the reader and writer to authentically respond (Elbow & Belanoff, 1999). However, with the explicit nature of this story and Lauren’s clear uneasiness, we made the decision to shut down the session. When we explained this to the client, he stated that “he had the right to bring in whatever he wanted ” and work with whomever he likes. We wondered how far is too far with writing, what consultants actually consent to as they enter a session, and how much we can actually protect our consultants from uncomfortable situations. We share these stories to paint a realistic picture of our writing center and to express the urgency we felt to “deal” with the problem. Stories have a unique way of drawing storyteller and listener together into a relationship, even if temporarily; the hardships faced by one will by proxy be felt by the other (Dixon 2017). With this in mind, we invite you into the weeds of our writing center and share with you our collaborative process for overcoming the sexual harassment we saw. With our consultants’ safety risk increasing simply by existing in our space and doing their job, we knew we had to find a new way forward as leaders. To begin, we borrowed Dixon’s (2017) framework of accepting the messy, everyday parts of writing center work as integral to what we do. Rather than looking at these incidents as something to overcome, move past, and forget for the sake of trying to create an idealistic – yet unattainable – space, we addressed the discomfort these incidents left behind. In her research on queering the everyday of writing centers, Dixon (2017) suggests that negotiating sexual harassment and other incidents comes from working through unsettling events and asking how they “complicate our understanding of what it means to make meaning in the center.” In our case, what do these new levels of harassment mean? Do they affect how consultants interact with each other and/or with clients? What kind of environment do we want to build, and how do we get there? Next, we collected whatever resources we could find on sexual harassment and similar occurrences in writing centers. While the scholarship on the subject was relatively limited, a handful of studies aided us in our journey. Harry Denny’s foundational work, Facing the Center, situates sex and gender dynamics in the writing center as a pivotal point of study. He writes that “our sex, our gender, and the politics attendant to them are ubiquitous in writing centers and to the people that circulate through them” (p. 87). To ignore the different power dynamics, privileges, and potentials for harm that accompany sex, gender, and its intersections across multiple identities is to ignore a key component of the work being done in a writing center space. Denny reminds us that though we cannot fight every battle, we must find strategic moments to fight the gender and sex oppressions we see in our centers (p. 111). This sentiment reinforces the importance of the work we are attempting to accomplish. Dixon and Robinson (2019), and Nadler (2019) pushed us to question the space of a writing center itself – we want our spaces to be welcoming, but what does that mean? And at what cost? Nader (2019) discusses online writing center spaces and what kinds of behaviors and attitudes are welcome there. Specifically, he addresses tutor consent– by entering online space what exactly are tutors consenting to? Is this consent clearly defined (typically, the answer is “no”)? Similarly, Dixon and Robinson (2019) tackle what “welcome” means inside an in-person writing center, especially when institutional positionality is considered. The university places rules and regulations on a writing center that directly impact what shape “welcome” takes and who exactly is welcome. They call us to redefine comfort, space, ideology, and practice in order to consider what “welcome” means in practice. This is a call we took seriously as we strived to address the incidents in our writing center because we did not want our space to welcome harm. As Dixon and Robinson (2019) express, writing centers are situated in the midst of institutions that, more often that not, have conflicting agendas concerning the handling of sexual harassment. This is an area that writing centers need to tread carefully, balancing institutional responsibility with the well-being of the students who inhabit the space. Prebel (2015) writes of the implicit harm in mandatory reporting. She argues that mandatory reporting in centers, and across the institution, in reality victimize those who have experienced sexual harassment. Meadows (2021) builds on this work, highlighting key ideas that she believes will spark conversations in writing centers and move us toward finding a solution to sexual harassment that does not leave victims isolated and defeated. She asserts that we must start these conversations with each other and push for some sort of institutional reform – two things we look to accomplish through our work here. Using Prebel (2015) and Meadows (2021) as a springboard, it seemed clear that we needed to tackle the problem of institutional policies versus internal, departmental policies. We had no internal policy in place to deal with sexual harassment or other forms of student misconduct at the time these incidents began to occur. In our center, we try to have as few hard-lined policies as possible because we believe that policies, no matter how good-intentioned, typically tend to fail to serve the entire population which they are intended to regulate and can easily become tools of oppression. Our greatest desire is for both our consultants and our student-clients to have agency in the sessions, and we find that the best way to ensure that is to lessen the authoritarian policies in place. We adopted this mentality from the work of Natarajan, Cardona, and Yang (2022), who write about the policies on writing center landing pages from an anti-racist lens. They argue that policies even as simple as “no proofreading” or appointment allotments can send subtle yet clear signals as to who is welcome or not welcome in a space. Sometimes, policies are created with implicitly biased rationales. While many policies seem neutral when taken for face-value, underneath they expose roots in racism and ableism, disproportionately affecting already marginalized student writers and tutors. To combat this potential marginalization, Natarajan et. al (2022) suggest focusing on the students themselves and how policies affect them, rather than focusing on the nitty gritty of the actual policy. They delineate the distinction by focusing on the who rather than the what : We wanted to adopt their ideology of people-focused versus policy-focused procedures in our space. While policies do help standardized practices so that every student at the writing center, both writer and tutor, has the same foundation, these policies can also affect the students in different ways. This is something that writing center administrators must be aware of while working with students and when creating the policies meant to protect them. We took this thinking to heart in our writing center, wanting to respect the diversity of our space by keeping rigid procedures to a minimum. We intended our space to allow allow creative expression and autonomy for both writers and tutors to set the boundaries of their consultations. Yet, in doing so, we found that when things get dicey in a session for a consultant, especially concerning sexual harassment, the lack of clear, available policy works toward our disadvantage. Until these incidents, we had almost been scared of power and authority as concepts; it was now our chance to remedy this stance and find a healthy balance between power and autonomy. In writing centers and related scholarship, there is more often than not an acute need to move away from any sort of hierarchy to ensure that work can be done. We know and live by the mantra “produce better writers, not better papers,” focusing on equipping writers with transferable writing skills rather than making sure they have an A+ paper ready to go by the end of a session (North 1984, 438). Similarly, we strive for our centers to be welcoming homes and not stuffy classrooms or remedial-only spaces. Carino (2003) reminds us that peership is elevated in writing center scholarship as the ultimate form of tutoring, a practice we actively promote in our own center. It represents “writing centers as the nonhierarchical and nonthreatening collaborative environments most aspire to be” (Carino, 2003, p. 96). We see consultants and their clients as two equals, two students, two friends . But should friendship truly be the goal of writing consultations? Of course, considering friendship is helpful for many consultations, especially when the clients come into their sessions eager and ready to dive into their writing. But more often than not, it can create an awkward dynamic between tutor and writer. Students do not always come into our writing center with the intention to learn and do so happily; many times, students come into our space with the intention of getting extra credit, having someone to write their papers for them, or, in extreme cases, crossing boundaries. If I only see my tutor as a friend, what is keeping me from crossing boundaries and making inappropriate advances? Friendship is a familiar relationship, one that suggests intimacy. Yes, there is inherent intimacy built into the work of consultation as sharing writing is extremely personal and often feels like sharing oneself. Yet, at the end of the day, writing consultation is a job with specific goals. We want clients to feel welcome, safe, and productive while doing their work with a tutor, yet this desire should never come at the cost of our student tutoring staff’s well-being, all for the sake of “friendship.” There must be some sort of balance between the two extremes of hard-lined policies and idealistic friendship. Tutors need to have agency in their sessions to direct their clients as needed and to add whatever personalization feels right to them, but clear boundaries also need to be established between tutor and client for a safe working relationship to exist. We cannot turn a blind-eye to the power dynamics at play in tutor-client relations for the sake of friendship; this becomes especially important when sessions become difficult. Acknowledging that there is some sort of power dynamic occurring in sessions can help consultants embrace their desired autonomy, not only when shutting down unwanted advances but also in the more predictable difficult sessions, such as when clients are on their phones or clearly have faulty expectations of what writing center consultants can do. Carino (2003) reminds us: While we do not want to cross the line into an authoritarian regime where administrators dictate exactly what can occur in a session and create rules for every little thing, some level of actual authority given to our consultants and policies in place to help guide sessions truly can be a healthy thing. In order to create policies that brought us closer to this healthy foundation, however, we had to navigate institutional systems and authority, which many times proves to be a much trickier task. When it comes to institutional responsibility for a sexual harassment or student misconduct case, the path to accountability and due process can often come with difficulty to alleviate a threatening situation. Institutions are responsible by Title IX to ensure that there is equal access to all University spaces and that such access is not hindered, for example, by another student’s threatening presence. However, institutional responsibility also includes ensuring compliance to reporting, evidence, and investigation standards, some of which have come under scrutiny for taking agency– and consent– away from the victim/survivor. When writing centers welcome individuals into sessions, they do so with the other person’s consent and right to self-determination, but this culture comes to a halt when mandatory reporting practices bind writing centers to situate the victim/survivor outside of their own autonomy. Holland et al. (2021) write that “lack of consent lies at the heart of both sexual assault and universal mandatory reporting” (p. 3). Regaining this lost sense of autonomy and control is “essential to recovery and healing after individuals experience sexual trauma” (p. 2). However, when an individual– client or consultant– reports to their graduate assistant or directors at the writing center, they may then be subjected to a series of interrogation from one department to another. This may require them to reiterate their stories and endure trauma for the sake of attaining justice, as well as have their consent to privacy be undertaken by university surveillance, the police, attorneys, private investigators, and the perpetrator– all of which came from one nonconsensual report (Know Your Title IX 2021). The ramifications of mandatory reporting become even more pronounced when consultants occupy marginalized racial identities. In these instances, the consequences extend to issues of racialization, mistrust of authority, and the perpetuation of harmful stereotypes. As with the consultants in our story, the victim/survivor’s racial identity increases their susceptibility to harm from surveillance measures. As Holland (2021) reminds us, mandatory reporting can reinforce the mistrust persons of color already carry as a result of previous racialization, over policing, and personal experiences of police brutality. The fact that “providing safety and support has become synonymous with increasing police presence [and] surveillance” shows what little consideration mandatory reporting policies give to this mistrust (Méndez, 2020, p. 98). In this way, white supremacy becomes enmeshed in mandatory reporting and decreases a student of color’s likelihood of reporting. For Black, Indigenous, and women of color (BIWOC), specific gendered and racialized stereotypes can further inhibit them from reporting out of self preservation. Black women who report face being stereotyped as the “angry black woman” to minimize justified anger over sexual harassment (Morrison 2021). Furthermore, race-specific stereotypes that label Black and Brown women as overly promiscuous can lead institutional authority figures to orient their investigation towards the victim/survivor’s credibility (Buchanan 2002). Surveillance as a result of mandatory reporting then turns into a measure of scrutiny rather than safety for BIWOC victims/survivors. For writing centers, this dilemma of institutional responsibility and ethics of care is crucial to our commitment to social justice. In her work on mandatory reporting in writing centers, Bethany Meadows (2021) asks, “if we believe students have the right to their own language and voice, then why do we remove survivor agency with mandatory reporting?” If we acclaim students’ self-determination in consultations, then how can we implicate ourselves in processes that remove autonomy, forcibly re-traumatize, and subject survivors/victims to surveillance from institutions that systematically oppress the racial and gendered identities of those who come forward? For writing centers, these dilemmas of institutional responsibility and ethics of care are crucial to our commitment to social justice. Mandatory reporting removes students from a place where they “can experience some distance from institutional authority” to a space where “the center– and consultant– is more in consensus with the institution than in collaboration with the student” (Prebel 2015). In our cases of consultants facing harassment from clients, the balance between institutional cooperation and the culture of collaboration and care we shared for each other became complicated. As Méndez (2021) asks, “to what extent is having Title IX as the only option available to address sexual misconduct one of the preconditions for silencing a diverse range of survivors?” To be able to actualize the work of reducing institutional harm, writing centers must build “viable responses and healing options for the range of survivors who have been deemed systemically disposable” (Méndez 2021). At our writing center, we created our own code of conduct to give our consultants the option to resolve peer harassment without creating unwarranted surveillance or pressure on a student. Doing so, we hoped to enact an ethics of care for our consultants alongside the ethics of care we pursue for student-clients. Throughout the commentary on the newest revisions to Title IX regulations, there is much debate over the requirement that indirect disclosures, such as through an assignment, must be reported. Under these guidelines, “nearly all employees will be required to report when: they have information about conduct that could reasonably be understood to constitute sexual harassment and assault because they… learned about it ‘by any other means,’ including indirectly learning of conduct via flyers, posts on social media or online platforms, assignments, and class-based discussions” (Holland, n.d., p. 186). According to Prebel (2015), “disclosures of sexual assault made in student essays and reflective pieces like personal statements are considered reportable” and under these circumstances, “the mandate to report can thus be interpreted as a form of textual interventionism, a limit on how individual writers might ‘own’ their texts or develop agency through their writing” (p. 4-5). While Prebel references a client’s disclosure about being a victim/survivor, you will remember from Lauren’s story that our writing center was faced with a client’s fictional first-person narrative, whereas the narrator perpetrated sexual violence and murder, including rape, necrophilia, and cannibalism in a dorm setting. The client’s consultant, feeling physical and mental discomfort, removed herself from the session and a graduate assistant explained to the client that he would not be allowed to bring in writing that was harmful to the consultant’s psychological being. The student-writer lodged a counter complaint that they were denied their right to write about and seek consultancy on any subject matter. This is not a debate distant from writing center scholarship as many have reported the complications arising from “questions about whose it is to adopt or accommodate to whom and to what effect” when it comes to working with a client whose writing threatens respect and dignity for the existence of one or many fundamental identities of the consultant (Denny 2010). However, the social injustices that emerge from a passive or indifferent response to these works create a culture that de-prioritizes the consent and inclusivity of consultants and even other clients. The crux of the issue lies in how a writing center approaches inclusivity. As Dixon and Robinson (2019) write, “inclusivity becomes complicated when writing centers have clients who visit the center with racist, sexist, homophobic, ableist, or otherwise oppressive papers.” Arguments to maximize inclusivity of these clients and their ideas often root in taking a writing-based approach that perhaps challenges sources and evidence, but not ethics. While this more objective angle does enhance the comfortability of the client, it does not serve social justice and through performance, indicates an indifference to the personhood of consultants or clients who share the identities being oppressed. Critical to this proposition is the radical social justice praxis set forth by Greenfield (2019) who addresses the issue of allowing writing consultants to help authors “be more effective in communicating their racism or misogyny” (p. 4). Considering the writing center’s positionality within the larger institution, “our privileging of writers over righteousness risks in both small and large ways our field’s complicity in enabling or even promoting systems of injustice many of us personally reject” (Greenfield, 2019, p. 5). When “the work of writing centers is implicated in these various systems of oppression,” then “we have an ethical responsibility to intervene purposefully” (Greenfield, 2019, p. 6). Others may argue that textual or even verbal intervention in violent writing contradicts the core writing center value of championing a client’s language and voice, but then one must also ask, whose voice and what message is upheld in that apathy? Moreover, where is the consultant’s consent to hear and handle writing directly opposing their existence? While consultations often defer control to student-clients in order to practice student-centered approaches, it does not mean that consultants also drop their subjectivity. The process of recognition and response is alive on both ends, and both clients and consultants work to balance the inherent power dynamics in their relationship. However, when a client presumes entitlement to a consultant’s right to self-determine their boundaries in a session, including a consultant’s right to remove themselves from a space where their existence or autonomy no longer felt welcome, power is wielded to enact control and oppression. An ethics of care for clients grounds much of our considerations on what “comfortable” and “welcome” mean for a given space. However, it is time that an ethics of care for consultants is also closely considered. It is in that deeper examination that we found the larger implications of student misconduct on our space. Primarily, student misconduct reveals gendered assumptions of consultant work and a client’s rights to the consultant’s mobility, time, intellectual resources, and emotional faculty. Writing center staff is typically female-dominated, perpetuating the stereotype of women as helpers. The notion that women should exist in remedial spaces and provide help to the men that need it and/or desire it, though the men (more often than not) are reluctant to accept such help, is a persistent problem. Denny (2010) writes of this issue: Thus, how we interact with gender in a healthy manner is of utmost importance for the safety of all students that inhabit our spaces, consultants and clients alike. Denny (2010) writes that “our gender and sex are among those political and historical variables that cut through the scene of tutoring. For some, the point of entrée into this conversation vis-à-àvis writing centers revolves around gendered notions of writing—that there are uniquely male, female, feminine or masculine ways of doing and learning it” (p. 89). Gendering in writing centers cannot be escaped– gender is such an outward-facing expression of our innate identities that it is difficult to hide or ignore, even if we wanted to. Similarly, as Morrison (2021) points out, consultants do not leave their race at the door of writing centers, and “racism itself is not dropped at the door of the writing center by anyone” either (p. 120). In and out of the writing center, “experiences of women of color are frequently the product of intersecting patterns of racism and sexism” (Crenshaw, 1991, p. 1243). At these intersections, the dual axis of marginality imposes extra layers of emotional taxation in addition to being stereotyped as nurturing “helpers.” For women of color, their racial identity presents an additional axis that increases the emotional labor placed on them. BIWOC consultants are placed “in a position of constant negotiation” of identity politics, having to perform what Morrison (2021) calls a “balancing act” of filtering responses to racialized hostility to maintain a hospitable work environment, especially if it’s lacking a conscious commitment to anti-racism practices (p. 124). The lack of a conscious commitment to anti-racism practices amplifies the challenges that women consultants of color face, perpetuating an environment where racialized sexual harassment can thrive. For example, while some instances of racialized sexual harassment may be more overt, such as “hey, you’re pretty for a brown girl,” other instances may be more covert, making it harder to validate feelings of racial targeting within sexual harassment. Such experiences “can be incredibly direct and personal for those who live them, while those who perpetrate the acts may deny them or fail to notice them and their exclusionary effect” (Morrison, 2021, p. 128). In the case of Lauren’s client, implying that access to Lauren was “paid for” by his tuition may have been just one final attempt to pre-approve his harassment; but for Lauren, these comments may invoke a scary reminder of the present manifestations of racial capitalism. The sexual harassment here was apparent. However, the racism Lauren felt may go unacknowledged for multiple factors: its covert presentation, the consultant’s need for self-preservation from gaslighting, and the racial consciousness of the writing center at hand. To cultivate an ethics of care for all consultants, it is essential for writing center culture to commit to addressing overt and subtle expressions of systemic racism and the emotional labor they require to overcome. Because writing center spaces offer a welcoming environment that encourages empathy and collaboration, they can often be misinterpreted as informal environments where anything goes. Regardless of gender, consultants have to engage in various forms of emotional labor as part of their daily work. It follows, then, that women consultants are already doing a great degree of this type of labor before adding in the gender bias that disproportionately affects them. Navigating gender bias itself takes a great degree of emotional labor, a labor that could easily weigh on a consultant long after the session concludes. This begs the question of what kind of emotional labor is required of students in writing centers, especially of consultants. Mannon (2021) asserts that emotional labor is typically something we simply expect of writing center consultants without training. It is something we believe is central to working in a writing center, yet we treat emotional labor as if it is something consultants should inherently understand and know how to navigate. It is not something trained or taught; rather, it is simply expected. However, when we ignore this type of work as a very real and very valid part of the writing center experience, we create a space “where the work of managing writers’ emotions is invisible, devalued, and disheartening” (Mannon, 2021, p. 145). Complicating further the consultant’s emotional burden is the neoliberal idea that students at a university are consumers whose needs must be met at any cost. As displayed in the three stories we shared, there is an overarching theme of entitlement– entitlement to the consultant herself, her time, to the writing center space, to have any sort of behavior accepted, etc. Universities do everything in their power to attract high performing (and high-paying) students, promising an array of services in return, ranging from state-of-the-art gyms to trendy residence halls and to, of course, writing center and tutoring services (Mintz, 2021, p. 88). In this kind of framework, the “customer is always right,” which leads consultants in writing centers to consistently navigate what the client expects of them– another emotional juggle that is not taught, and further, should not have to be. This becomes extremely problematic in writing centers where the front-facing consulting service is primarily conducted by women. The underlying notion of client-as-consumer tips the scale of the power dynamics between client and female consultant before the session even begins. When dealing with the emotional labor and trauma that accompany sexual harassment in sessions, the conjunction of neoliberal ideals and gendered expectations exacerbates the problems faced by our women consultants. By failing to create a space where emotional labor is validated as hard work as well as having limited policies in place that empower consultants in this emotional labor, both consultants and clients suffer. Nadler (2019) affirms this when writing about student consent for both student-consultants and student-clients. What do we consent to? What do we not consent to? How is this communicated? How does this change depending on the space we find ourselves in? He asks, “when consultants lose agency because of undesirable circumstances they have no choice in entering, how is that not the ultimate form of harassment?” (Nadler, 2019, pt. IV). We centered this question when attempting to find a way forward in our own sexual harassment situation and determined that lacking space for the acknowledgement of emotional labor and the protection of agency in our own center was becoming increasingly problematic. Protecting the consultant’s agency and giving them a clear route to achieve this became our top priority. Searching for a way forward proved difficult as we wanted to strike an appropriate balance between policy and agency. Denny (2010) raises the question of gender and sexuality in the writing center, asking, “whose burden it is to adapt or accommodate to whom and to what effect. Like the dynamics around sexuality, these moments of gender conflict are fraught with policy and political complications” (p. 93). How do we protect consultants? How do we have clear policies while steering clear of total authoritarian attitudes? We found a solid foundation in the work of Kovalik et al. (2021). Their work in community contracts for online spaces gave us a foundation for our own solution and ushered in a new way to handle policy in writing center spaces. Given the problem of emotional labor Mannon (2021) makes clear, the weight of responsibility writing tutors have when sessions go awry is clearly problematic, especially considering power structures, different identities, and different uses of language. The issue of harassment and misconduct in a writing center muddies the waters for tutors and can cause harm in a space that is supposed to be open and safe (Kovalic et al., 2021). Additionally, because students are typically not trained to handle misconduct (and we must ask – should they be? Is this their responsibility? In their pay grade?), the responsibility falls solely on the tutor experiencing the problem, isolating them and asking them to negotiate in the moment far more than a session agenda. Many tutors shrug “off their uncomfortable interactions, thinking they would never come into contact with the student again– so why bother?” (Kovalik et al., 2021, p. 2). Their idea to combat these inequitable dynamics was to create a community contract, specifically for their online sessions, to take the full responsibility off of their tutors and to share the responsibility equally across the tutor-client relationship. The contract stated what a session is, what its purpose is, what will happen in the session, and what is not to happen in a session. Everyone must sign the contract, ensuring that everyone understands what is expected. This study by Kovalik et al. (2021) became the bedrock of our own– it revealed to us an equitable way forward and promised a bright solution to the problem that had been darkening our center. In brainstorming sessions with upper administration, there were questions about what this contract posed theoretically for the power dynamics within writing center culture. Contracts, in a broad sense, are prescriptive agreements between two parties, a set of rules and regulations to abide by that are designed to protect individuals by limiting interpretation and scope. Given that writing center practice prioritizes anti-hierarchical and student-centered approaches to collaboration, contracts in the space can seem too authoritative on the consultant’s end, considering the power they inherently bring to the session. However, according to the collaborative theory of contracts (Markovits 2004), a shared sense of intention and obligations actually sustains cooperation and collaboration better than otherwise. Framed as a legal theory in this context, Markovits’ theory the sustainability of collaboration and community through contracts or promises holds profound implications for how writing centers can reassess the importance of establishing healthy, clear, and secure boundaries. This reconsideration can enhance the comfort of both clients and consultants, fostering a collaborative environment where they can work towards a common end-goal without apprehension of inappropriate motives. Having a community-contract certainly changes the relations among the clients and consultants who engage in them, but these changes can enhance opportunities for collaboration despite their formality. Markovits (2004) writes that promises “increas[e] the reliability of social coordination and promot[es] the efficient allocation of resources” (p. 1419). This is because promises “establish a relation of recognition and respect– and indeed a kind of community– among those who participate in them” (Markovits 2004, p. 1420). Recognition and respect are the feedback loop which defines the bond between a consultant and a client. As Trachsel (1995) writes, “the intersubjective dynamic of recognition and response, the relational self in close connection with another self, is crucial to the successful enactment of a learning process centered around the student” (p. 38). Even more so, staying honest to a promise or contract “enable[s] persons to cease to be strangers by sharing in the ends of the promises” and fulfillment of their joint intentions (Markovits 2004, p.1447). When clients and consultants can each hold up their end on the promise to conduct themselves with respect for the other’s boundaries and self-determination, they “cease to be strangers and come to treat each other, affirmatively, as ends in themselves, by entering into what I call a collaborative community” (Markovits 2004, p. 1451). Within the nuances of this theory and its application on our own writing center community contract, one can see how what seemed authoritarian actually comes to be integral in sustaining a respectful community. With the spirit of collaboration and an ethics of care, our methodology for designing a contract included an all-staff meeting as well as an accessible brain-dump document where all consultants could anonymously pose suggestions for what boundaries would allow them to ensure safety and self-determination in a session. It was easy for us to invite the consultants into these conversations as non-hierarchical collaboration is modeled to us through our own position as graduate assistants, and because their voices are incredibly important to a document that directly affects their experience in their workplace. Consultants were eager to be a part, and were active participants throughout the process. Our writing center staff is committed to one another, as friends and as colleagues, so everyone took the drafting seriously in the hope it would strengthen the already existing bonds in our space. As we can see here, many of our consultants posed their concerns side-by-side in what textually feels like solidarity to protect each other and themselves. The root of many of these issues– such as phone distractions, expecting a consultant to “fix” papers, crossing personal boundaries– rested in the harmful assumption that a consultant’s time and intellectual resources could be disregarded and disrespected. In this document, the staff brought together what they believed defined the contractual obligations or promises of the relationship between consultants and clients from their personal experiences. Most of all, they emphasize a need for shared intention to be present and active with writing to work on in a session. Shared intentions, as per Markovits’ (2004) analysis, is the foundation to coordination. For example, one of our consultant’s suggestions, “must have intention to work on their own writing” better allows for both client and consultant to move forward with the session. When one party does not share this intention, then the consultation moves backwards in progress. These statements relate to our mission, to the expectations of a client so that a consultation can be collaborative, and to the non-negotiable behavior in a workplace. We wrote this first draft of the contract towards the end of the semester, when student misconduct and sexual harassment reports had lessened, but we still felt its impact across the space. Examining the language here, such as posing every statement with “I agree” and requiring initials, one can interpret how we feared losing the safety of the writing center space, alerting us of a need to be stricter with policy writing and interpretation. To the process of initialing and signing, we also added that these were “non-negotiable” rules for a client to “abide by.” While the language here emerges from the anxiety and need to protect interpretation so that another client could not bend our policies to justify their inappropriate behavior, it nonetheless exacerbated power dynamics in client-consultant relationships. It was focused on giving the power to dictate rules and control interpretation to the hands of writing center staff, rather than welcoming collaboration from our community– something we would later revisit and revise. Writing this draft, there was much concern about how certain terms would be interpreted and how we could best enforce a culture of accountability that served social justice. One critical method we implemented here was writing what would be considered a breach of this contract. As Markovits (2004) theorizes, “contracts enable persons who are not intimates nevertheless to cease to be strangers; and breaches do not just reinstate the persons’ prior status as strangers but instead leave them actively estranged” (p. 1463). This means that a contractual relationship allows for community building (rather than remaining strangers post-consultation) when recognition and respect of intentions, goals, and obligations are met. However, when they are breached, the contract itself contains the codified authority that allows for a clear discontinuation of that relationship. Because we did not have a clear policy on student misconduct and what breached appropriate behavior in our writing center, clients often felt not only entitled to returning to the writing center but also entitled to working with the same consultant that they had harassed. By having a written document that clearly defined what constituted a breach of appropriate behavior and the consequences for such, consultants and clients could easily point to their right to remove themselves from a consultation and disengage in any unwanted future relationship. After we had returned from break, graduate assistants and upper administration sat down with our previous draft of the contract. Significant changes were made as we had returned to the community contract with our mission to practice care, collaboration, and non-hierarchical praxis in mind. We removed the initials and replaced “I agree” statements with language to indicate these terms as expectations rather than rules. Removing initials and signatures came from our desire to emphasize that this is a shared community document and to maintain a horizontal relationship with our clients and each other, rather than the traditional vertical hierarchy of promisee and promisor often found in more traditional contracts. By doing so, we also hoped to reiterate these guidelines as part and parcel of community-building in the writing center. We removed the term “non-negotiable” from the title as we began to realize that “writing centers become arenas where the support they provide and the cultural assumptions that go along with them present unfamiliar points of contact between people who might not otherwise be thrown together” (Denny 2010, p.100). As Denny questions in his article, we too considered how we might ensure the safety of our staff while still maintaining spaces that “embrace a diversity of bodies, identities, and practices?” To this point, we altered the language of this contract to match our embrace of restorative rather than punitive approaches toward clients who commit misconduct while still upholding the consultant’s autonomy and feelings as valid and deserving of a righteous response. Our final community contract and its terms represent a culmination of emotions, thought, scholarship, and advocacy we all experienced in the previous year. Outside of structuring the contract in a more welcoming and supportive tone, we also hoped that our specific terms would assist us in facing interpersonal as well as larger institutional issues we encountered. Our first item establishes our intentions and goals as consultants by pointing clients towards our mission statement. Items two and three as well as term five continue on the mission of creating available and clearly stated expectations to be shared between consultants and clients for greater cooperation. Item four is designed to lower instances where a consultant feels overburdened in the emotional labor they provide to a session. As Mannon (2021) writes, “affective engagements are central to writing center practice” (p.144). By asking clients to come to a consultation when they are ready to be actively engaged and indicating exactly what that labor of engagement involves, clients can hopefully better imagine this often-invisible emotional laboring on the client and consultant’s part. For consultants, “emotional labor might take less of a toll in environments that define it, value it, and establish conditions where it resonates positively” (Mannon 2021, p.161). Mindful of this, term seven also seeks to validate a consultant’s autonomy by authorizing their feelings as sufficient enough reason to end a consultation. Items six, seven, and eight are designed to protect consultants and clients psychologically and physically. Specifically, in term eight, we sought to clearly answer what Dixon (2019) asks writing centers to contemplate: “We perpetuate the idea of comfort to foster a setting for vulnerability, yet how do we know what is comfortable, what welcome means, for everyone who comes into our space? Who do we prioritize welcome for and how?” In term eight, we assert consultations as spaces with professional boundaries despite being peer-to-peer relationships. In both of these terms, we also hoped to “intervene purposefully” (Greenfield 2019) in the institutional taking of survivor/victim consent through mandatory reporting. By asserting the right of clients and consultants to end a session without having to report to others, we hope this contract can provide one template by which writing centers can “expand anonymous and voluntary reporting options that survivors can control” (Holland 2021, p.3). Following our student-centered model, this contract as a whole provided our writing center the status of a community with a heightened sense of empowerment and choice. Rather than enforcing the hierarchical practice of signing the contract, which demands a client’s acknowledgment toward the higher power of the staff’s voice against theirs, we decided to place the contract at the bottom of our homepage for clients to view and know before entering a session (see figure 4). While the client still retains the responsibility of knowing the terms of the contract, we do not necessarily present the contract in a way that might fashion hostility before the consultation even begins. At its end result, this contract shows how collaboration works best when boundaries are clearly drawn, rather than ambiguously assumed. This becomes increasingly important as the writing center at our university is a female-majority space where consultants’ identities are publicly visible via our scheduling platform. With high rates of sexual harassment on campuses, a female-majority space requires distinct protections necessary for collaboration to flourish. While there is a concern that boundary setting will enforce too much formality, thereby prohibiting consultants and/or clients from feeling comfortable in their sessions, it is important to note that these boundaries in actuality enhance the comfortability of both clients and consultants to work without fear of losing their agency or of tolerating inappropriate behavior (Carino 2003). With the contract in place, consultants and clients enter sessions with clear expectations of what comprises successful sessions, and they have a written and agreed upon exit strategy should a session go awry for any reason. It is our deepest desire that the steps that we took at our writing center will bring a tangible lasting change. As both of us are moving on from that university, our involvement in the day-to-day interactions with consultants will be at a minimum, so we lose a little of our ability to monitor the contract’s success. However, we left ways for the future graduate assistants in the space, as well as other administrators and consultants themselves, to keep track of the safety of our consultants. We employed, like Kovalik et al. (2021), a behavior log to keep track of student misconduct and the circumstances surrounding it. This will help our writing center keep track of incidents and potentially be able to predict them before they occur if we see patterns form. We will do this through the center’s scheduling platform, WCOnline. Typically, consultants create client report forms to send to the client as a recap of the session, but they can also be internal reports for the center itself. If there is any problem, discomfort, or misconduct in a session, we can make a report that stays in our system. This will be useful for any future research that will be done in the space and will be helpful for us as we monitor the appropriateness of sessions. Additionally, we suggest that the future graduate assistants do regular well-being checks with the staff at staff meetings, to see how things are going from their perspective, as well as work to educate new staff on the contract. Because we are a staff completely composed of students, there is much turnover, a problem any academic knows too well. While the student staff that helped create the contract knows the contract well and understands its importance, it is imperative to continually educate future hires of the contract as well, so that it does not lose its credibility or its place in our center. In the same vein, it is our hope that this contract will be a living document, constantly evolving to suit the needs of the writing center population. As new staff comes in and learns of the importance of these policies, we invite new conversations to be had and new iterations of the contract to be created. This is not a project to be sealed shut and packed away– active contributions will keep it alive and ensure that the spirit of the project remains. We share this process in the hopes that other writing centers across universities will be able to adopt and transform this framework in ways that accommodate their unique spaces and students. We also share the process with the keen desire that we see more scholarship addressing these issues as our work is in no way comprehensive. There is an array of different writing center environments and factors that could change the scope of this work and must be considered. We pose a few lingering questions for future researchers: what happens when misconduct occurs in a center that has evening hours when no administrators are around? What happens when the sexual harassment or misconduct occurs between members of the staff, rather than between a staff member and a client? Even more severe, how do we come alongside students that may feel harassed by their own administrators, beyond whatever institutional measures are already in place? And, lastly, while this work accounts for the sexual harassment of women, especially BIPOC women, how might we consider the other communities that may be at risk of this type of harassment, namely the LGBTQIA+ community? We also want to encourage the administrators who deal with student misconduct in their centers to remember that they are not alone. Because of our deep level of care for our center and for the students we interact with everyday, we experienced extreme fatigue while working towards a solution. We often speak of protecting the emotional labor of the writing consultants, but confronting and mitigating these incidents requires emotional labor on the part of the administrators as well. Unfortunately, as administrators, there is sometimes no higher authority who can offer the validation of having your needs and labor recognized. This further adds to the emotional labor taken upon by administrators. We experienced this in real-time, and we want to acknowledge how painful it is to juggle institutional expectations and personal commitments. It can sometimes feel fruitless, especially when the atmosphere of your space has changed, and you work desperately to get it back. It is hard but meaningful work. If you are feeling these things, give yourself some grace. Know that the work is worthwhile. All in all, we believe that the community contract is a helpful tool to writing centers to make concrete policy that protects student workers and student clients alike, all the while maintaining the collaborative, non-hierarchical feel that most centers desire to achieve. We are incredibly grateful to have been able to work with each other and with the undergraduate staff at the writing center to develop this community contract. After seeing the toll that these numerous accounts of student misconduct had on our undergraduate consultants, it feels good to know that we have something in place that will hopefully be able to help. Sexual harassment is an ongoing and under-researched problem in writing centers, something we would like to see change in the near future. We hope that these narratives along with our solution provide inspiration to other centers to begin to tackle the problems of sexual harassment head-on. The work is not over, and it will take all of us, writing center staff and students alike, to change the writing center landscape for the better. [1] Throughout this paper, all names will be changed, and stories anonymized to protect the identities of our student population [2] We would like to take a moment here to acknowledge and thank the third graduate assistant in our WC, Chris Ingram, who worked closely with us as a student-leader as these incidents were occurring. He was instrumental in helping us mitigate these issues in real-time, as well as helping us consider alternate strategies of addressing the misconduct, some of which can be found in Appendix B. [3] Our position is relatively undefined. We exist in a liminal space between the WC’s administrators, the director and assistant director, and the undergraduate staff. We work closely with the center’s assistant director and help him with any administrative tasks (such as scheduling and leading staff meetings) that need to be done. Our primary role, however, is still one of consulting and working with students one-on-one. Approximately 30% of our work is administrative. This makes our position as graduate assistants very fluid; no one day is the same. We often find ourselves liaisons between the administrators and the staff, simply because we are part of both “worlds.” Buchanan, N. T. P. D., & Ormerod, A. J. P. D. (2002). Racialized Sexual Harassment in the Lives of African American women. Women & Therapy , 25(3-4), 107–124. https://doi.org/10.1300/J015v25n03_08 Carino, P. (2003). Power and Authority in Peer Tutoring. In M. A. Pemberton & J. Kinkead (Eds.), The Center Will Hold: Critical Perspectives on Writing Center Scholarship (pp. 96–113). University Press of Colorado. Crenshaw, K. (1991). Mapping the margins: Intersectionality, identity politics, and violence against women of color. Stanford Law Review , 43 (6), 1241–1299. https://doi.org/10.2307/1229039 Denny, H. C. (2010). Facing Sex and Gender in the Writing Center. In Facing the Center (pp. 87–112). University Press of Colorado. Dixon, E. (2017). Uncomfortably queer: Everyday moments in the writing center. The Peer Review , 1(2). https://thepeerreview-iwca.org/issues/braver-spaces/uncomfortably-queer-everyday-moments-in-the-writing-center/ Dixon, E., & Robinson, R (2019). Welcome for Whom: Introduction to the Special Issue. The Peer Review , 3(1). https://thepeerreview-iwca.org/issues/redefining-welcome/welcome-for-whom-introduction-to-the-special-issue/ Elbow, P. & Belanoff, P. (1999). Sharing and Responding (3rd ed.). McGraw-Hill Humanities. Meadows, B., T. (2021). Cracks in the system: Ethics and tensions of mandatory reporting for writing center professionals. The Dangling Modifier. https://sites.psu.edu/thedanglingmodifier/cracks-in-the-system-ethics-and-tensions-of-mandatory-reporting-for-writing-center-professionals/ Greenfield, L. (2019). Introduction: Justice and Peace are Everyone’s Interest: Or, the Case for a New Paradigm. In Radical Writing Center Praxis: A Paradigm for Ethical Political Engagement (pp. 3–28). University Press of Colorado. http://www.jstor.org/stable/j.ctvg5bszx.4 Holland, K., Hutchison, E., Ahrens, C., Goodman-Williams, R., Howard, R., & Cipriano, A. (n.d.). Academic Alliance for Survivor Choice in Reporting Policies (ASC) Letter on Proposed Title IX Regulations. https://psychology.unl.edu/sashlab/ASC%20Response%20Letter%20to%20Proposed%20Title%20IX%20Mandatory%20Reporting%20Regs.pdf Holland, K. J., Hutchison, E. Q., Ahrens, C. E., & Torres, M. G. (2021) Reporting is not supporting: Why the principle of mandatory supporting, not mandatory reporting, must guide sexual misconduct policies in higher education. Proceedings of the National Academies of Sciences , 118(52), 1-4. https://doi.org/10.1073/pnas.2116515118 Know Your Title IX. (2021). The Cost of Reporting: Perpetrator Retaliation, Institutional Betrayal, and Student Survivor Pushout. Retrieved from https://www.knowyourix.org/wp- content/uploads/2021/03/Know-Your-IX-2021-Report-Final-Copy.pdf Kovalik, J., Haley, M., & DuBois, M. (2021). Confront student misconduct at the writing center. The Dangling Modifier , 27. Mannon, B. (2021). Centering the emotional labor of writing tutors. The Writing Center Journal , 39(1/2), 143–168. Markovits, D. (2004). Contract and collaboration. The Yale Law Journal , 113, 1419–1514. https://www.yalelawjournal.org/pdf/224_ah6tbit6.pdf Méndez, X. (2020). Beyond nassar: a transformative justice and decolonial feminist approach to campus sexual assault. Frontiers, 41(2), 82–104. Mintz, B. (2021), Neoliberalism and the crisis in higher education: The cost of ideology. Am. J. Econ. Sociol., 80: 79-112. https://doi.org/10.1111/ajes.12370 Morrison, T. H. (2021). A Balancing Act: Black Women Experiencing and Negotiating Racial Tension in the Center. The Writing Center Journal , 39 (1/2), 119–142. https://www.jstor.org/stable/27172216 Nadler, R. (2021). Sexual Harassment, Dirty Underwear, and Coffee Bar Hipsters: Welcome to the Virtual Writing Center. The Peer Review , 3(1). Natarajan, S., Galeano, V., Cardona, J. B., & Yang, T. (2022). What’s on Our Landing Page? Writing Center Policy Commonplaces and Antiracist Critique. The Peer Review , 7(1). North, S. M. (1984). The idea of a writing center. College English , 46(5), 433. Prebel, J. (2015). Confessions in the writing center: Constructionist approaches in the era of mandatory reporting. The Writing Lab Newsletter, 40(3–4), 2–8. https://wlnjournal.org/archives/v40/40.3-4.pdf Suhr-Sytsma, M., & Brown, S.-E. (2011). Theory in/to practice: addressing the everyday language of oppression in the writing center. The Writing Center Journal, 31(2), 13–49. Trachsel, M. (1995). Nurturant ethics and academic ideals: Convergence in the writing center. The Writing Center Journal, 16(1), 24-45. Retrieved from https://www.jstor.org/stable/43441986
June 2024
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Topos Matki Polki kontra Mama Zaopiekowana – analiza postów poświęconych zdrowiu psychicznemu współczesnych matek ↗
Abstract
This article aims to explore how psychologist Aleksandra Sileńska, known online as Mom Therapist, addresses the mental health of mothers in her Facebook posts. Through content analysis and rhetorical tools, including the categories of topos and the triad of ethos, pathos, and logos, the study examines Sileńska’s communication strategies. The findings reveal that she predominantly employs pathos and ethos in her posts. Additionally, her promotion of the Cared-for Mom model contrasts sharply with the traditional Polish Mother topos, which often overlooks the mental health of mothers.
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Abstract
This research used a participant observer method to describe and analyze the digital literacy practices of one grassroots community group that organized around the issue of municipal city council redistricting. The group proposed and advocated for city council district lines that reflected the minority-majority makeup of the city's population. The group effectively crafted different genres, including informational Google Docs, maps, form letters, petitions, social media graphics, press releases, and public speeches to advocate for their position. This research argues for the study of activists' digital literacy practices and the role of digital technology in activist efforts.
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Abstract
In Organs for Sale: Bioethics, Neoliberalism, and Public Moral Deliberation, Gillespie examines human organ debates to critique neoliberalism's predominance in and preemption of public moral deliberation. Although organ sales have been previously analyzed by economists and philosophers, Gillespie employs a unique rhetorical lens to discern the positions, justifications, and typical lines of argument representative of each camp. This distinction allows Gillespie to hone in on the argumentative dynamics of public advocates and construct a thorough overview of the debate. The rhetorical landscape is positioned as an exchange between two main camps: the market advocates, who rely on the “autonomy, efficiency, and consistency” allotted by markets, and the altruism advocates, who insist that “virtue, justice, and civic community” are better norms with which to guide the exchange of organs (196–197). This debate is framed in the terms of neoliberalism, a political theory that “asserts the centrality and priority of individual rights, marketization, and free markets in human well-being.” (18) Gillespie argues that the expansion and resonance of neoliberal rhetoric weaken public morality by shrinking the civic duty to deliberate, relegating moral deliberation entirely to supposedly neutral, amoral market forces.In Sections 1 and 2, Gillespie outlines the current organ donation policy and conducts a rhetorical analysis of the main arguments, tropes, keywords, testimonials, horror stories, and urban legends that each camp deploys. The altruistic camp, whose position is reflected in current U.S. law, argues that altruism is “inspirational,” “enacts justice,” and “promotes and performs civic community” (59). The case for the altruistic system is undergirded by an emphasis on civic virtue, an “attitude” that needs to be cultivated and publicized to increase organ supply (55). Official stories, like those on OrganDonor.gov, feature testimonials of organ recipients and public service announcements meant to inspire others to donate. Celebrity organ recipient testimonials, such as those of Alonzo Mourning, Steve Jobs, and Tracy Morgan, give voice to the altruistic system and tend to garner more mainstream attention. Fictional accounts, including films, television shows, and novels, also contribute, albeit in artistic or dramatized ways, to the organ debate. Social media campaigns, either for publicity or crowdfunding, play a similar role in characterizing donors and recipients. These various forms coalesce into a rhetoric of altruism that promotes “a particular view of the virtuous citizen,” who contributes to the organ deficit through the selfless act of donation (51).Market advocates, whom Gillespie contrasts with the altruists, seek to persuade the public that financial compensation for human organs, either through a regulated market or through incentivization, “is rational, efficient, and consistent with public values” (60). Here too, Gillespie conducts a rhetorical analysis of the prominent stories told and language used by market advocates. The horror stories of botched black-market surgeries and deceitful medical malpractice are used ubiquitously by market advocates, implying that a regulated, transparent market would eliminate illicit sales (60, 66). Market advocates also argue that the altruistic system is already undermined by an otherwise thriving market in body parts—like sperm, ova, and plasma—and in the thousands of dollars paid to doctors and medical personnel for transplants. Stories of willing buyers in the United States and of desperate sellers in economically impoverished areas testify to the existence of a market, ostensibly whether altruism advocates like it or not. These arguments, often oriented toward “choice” and “transparency,” make the case for an organ market on the neoliberal premise that it would maintain autonomy, efficiency, and consistency with current practices (83).In Sections 3 and 4, Gillespie crystallizes his critique of neoliberalism, first by providing an overview of the pluralistic dilemma of liberal democracy. Pluralistic democracy demands that “ethically diverse” members of society reconcile their moral doctrines through public deliberation, a perpetual “tension” emblematic of the “cooperative search” for the good life (214). For Gillespie, the quality of contemporary public discourse regarding the morality of the sale of human organs resembles a limp rope rather than a tension. The reason, he argues, is that the supposedly neutral market has become a “default” setting that preempts moral deliberation altogether (177). The neoliberal predominance of the “Civic Restraint Principle,” best known by the colloquial maxim “You do you, and I'll do me,” centers individualism as the essential ethic (99).Dumping the burden of moral deliberation onto the Civic Restraint Principle does not make us principled, Gillespie argues; it makes us pragmatic. This is not to say that neoliberalism is necessarily immoral. Gillespie writes to reinvigorate a public deliberation that “argues about morality—even if those arguments are fierce and at some level intractable,” rather than resigning to individualistic relativism (205). He argues that neoliberalism shouldn't be defaulted to without proper consideration of the ethics of organ sales. If total individualism is taken as an ethic, it effectively opts out of important moral disputes. When “bracketing” is taken as an ethic in itself, the result is a vacancy of any ethic. In this way, neoliberal rhetoric “hijacks the very practice of and space for public moral deliberation,” conceiving it strictly as an individualized affair (201).Gillespie maintains that tolerance is a virtue, albeit a flimsy ethic on its own. Indeed, Gillespie concedes, “the liberal virtue of tolerance is vital” given the dilemmas of pluralism (152). In a healthy democracy, however, citizens owe much more to each other. Moral deliberation cannot be minimized to individualism. In Michael Sandel's words, “‘moral reflection is not a solitary pursuit but a public endeavor’” (16). Moral disputes, which are often categorical, must be justified in the public sphere, given normativity through good reasons. The weighing of reasons is done rhetorically; the stories, characters, and language that make up public moral deliberation have rhetorical force that persuades deliberative participants to make judgments about which reasons matter most. Gillespie sums up his deliberative theory unambiguously: “The search for moral truth, to be codified under law, is collective and procedurally intersubjective, but morality itself is not” (152).Ultimately, whether “dignity is or is not violated by organ sales” represents a key turning point in the organ market debate (158). Markets, even regulated ones, can exploit vulnerable and socioeconomically exploited populations. If a kidney or a piece of liver were worth fifty-thousand dollars, “a struggling low-income person would, ostensibly, be unable to turn down such an offer” (172). The asymmetrical nature of the exchange suggests to status quo altruists that a certain degree of exploitation is taking place. They insist that market mechanisms are blind to the “background condition that makes the actual contractual engagement—even if undertaken voluntarily—morally suspect” (169). Gillespie notes, however, that “the need for an organ by a person in dire straits and facing death is not exactly an empowering situation either” (172).Market advocates use the concept of dignity differently. They consider the blindness of market mechanisms to be a form of fairness and neutrality from the moral paternalism of the allegedly dignified majority, or worse, the state. Dignity, in neoliberal logics, inheres in the freedom to choose whether selling an organ coincides or conflicts with one's own moral compass. Restricting this choice would be to impose a bourgeois definition of dignity on less privileged classes. What dignity means, market advocates argue, may be established by the tyranny of the majority, and thus should remain an individualized, privatized concern.Gillespie ends with a short self-reflection, wherein he acknowledges that, even after gauging the moral complexity of the question of the organ market and criticizing the lethargy with which neoliberalism addresses it, it would make sense, under certain circumstances, to buy an organ. Readers should not look to Gillespie for an answer to the moral question of organ procurement. He insists, rather, on a revitalization of public deliberation on the matter. Public deliberation cannot be reliant on a neoliberal, marketized principle of civic restraint in place of affirmative moral considerations (101–102). Students and scholars of the rhetoric of science, bioethics, and political theory, particularly in the areas of discourse theory and pluralism, would benefit from Gillespie's exploration of the moral deliberation surrounding organ sales.
April 2024
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Abstract
This article explores the adaptation of Gérard Genette's concept of narrative prolepsis in the realm of social media as the proleptic technique, demonstrating its effectiveness as a tool for anticipatory rhetoric in digital communication. By analysing selected instances from Twitter and Facebook, the study illustrates how digital utterances employ proleptic cues to capture audience attention and potentially engage audiences. The concept of prolepsis, traditionally associated with narrative foresight in literature, is shown to be effectively transposed into the digital context, where it functions as a mechanism to attract user attention. This adaptation highlights the dynamism of rhetorical strategies in the evolving landscape of digital communication, underscoring the continuity of classical rhetorical principles in new media environments. Future research should incorporate a corpus study, which would allow for an in-depth examination of the diverse array of proleptic cues employed by social media influencers. Furthermore, an exploration into the persuasive efficacy of prolepsis, along with its potential links to reasoning fallacies, could provide intriguing insights. Additionally, an analysis of audience reactions to these cues could contribute to a more holistic understanding of their impact.
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Abstract
Government leaders have called for messaging and prevention programs that target cannabis, which, in recent years, has been viewed more favorably in the public eye. In these efforts, technical communication scholars can make meaningful contributions, and as a start, this article presents a scoping review of three key areas in cannabis risk communication: physician/patient interactions, social media, and cannabis-related businesses.
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The Rise, Fall, and Rise Again of Communication as a Disciplinary Signifier in Australia: After the “Cultural Turn” and the “Digital Turn” ↗
Abstract
Communication as a discipline has a curious double life, being both disavowed in favor of something else, yet remains as a conceptual anchor point for a diverse range of intellectual projects. This argument focuses upon four challenges, or “turns,” that communication as a field has experienced: the “cultural turn” associated with cultural studies; the global turn; the “creative turn”; and the “digital turn” associated with the Internet and social media. It is observed that these have been collectively incorporated into a broadened communication field, and that concepts associated with communication remain relevant to other disciplines and fields.
March 2024
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The Impact of Company Field Trips and Representative Image on Students’ CSR Knowledge Sharing Intentions ↗
Abstract
This study examines the effect of company field trips on Vietnamese university students’ corporate social responsibility (CSR) awareness and their intentions to share CSR-related content. Utilizing pre- and postvisit surveys among 136 students, the research reveals that these trips significantly enhance students’ understanding of CSR, particularly its ethical dimensions, and encourage them to share CSR information through social media and word-of-mouth. The research also finds that the perceived image of the company representative plays a critical role in shaping students’ intentions to disseminate CSR information, with complex interactions affecting their overall CSR perceptions. These findings underscore the importance of field trips in CSR education and suggest that both companies and educational institutions should focus on ethical and legal aspects of CSR communication to maximize its impact.
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“It’s Just Business”: Michael Jackson’s Purchase of the Beatles Catalog as Counterpunch, Copia, and Rhythmic Reparations ↗
Abstract
According to Black Twitter community members, who were active online just after rock 'n' roll artist Little Richard's passing in 2020, Michael Jackson's purchase of the Beatles catalog (thirty-five years prior) was viewed as what Twitter user and academic author DJ Scholarship calls "rhythmic reparations," offering restitution for Black artists like Little Richard who were never compensated fairly in a white industry. The purchase of Sony/ATV then became more than just a business transaction; it worked rhetorically as a pop culture object to amplify and change narratives about race, music, money, and power. I rely on two concepts of rhetoric—counterpunch and copia—to reexamine language surrounding Jackson's initial purchase and the conversation about Jackson occurring in the wake of Little Richard's death. I also explain how this conversation on Black Twitter led me to revise my knowledge of popular culture and music history and to confront my own white privilege.
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Fernweh Interdisciplinary Research Visualizer: A Data Visualization Tool for Interdisciplinary Research Scoping ↗
Abstract
The Fernweh Interdisciplinary Research Visualizer is a software tool employing the SCOPUS cross-disciplinary dataset to display the scope of research on interdisciplinary topics across subject areas in a bubble graph format. Researchers can conduct meta-research, discover relevant research across subject areas, and introduce students to the scope of interdisciplinary concepts with this tool. This experience report outlines the process of developing the tool, then demonstrates the results of the tool by visualizing a map of the interdisciplinary research area "social media" across 27 subject areas, 329 classifications, and 42,473 journals.
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Abstract
Jennifer Mercieca's Demagogue for President: The Rhetorical Genius of Donald Trump arrived at a crucial historical juncture. Published in the summer of 2020, during Donald Trump's presidential reelection campaign, the book provides a comprehensive study of Trump's rhetoric during his former presidential election campaign from June 2015 to November 2016. It is a testament to the book's insights that they feel timely even after Trump's failed reelection bid in 2020 and its politically corrosive fallout. Indeed, in reviewing Demagogue for President in 2024, I am struck by a feeling I can only describe as uncanny: in her incisive analysis of Trump's rhetoric, Mercieca provides readers with a powerful conceptual framework not only for understanding the success of Trump's 2016 election campaign but also for making sense of U.S. political discourse in the years after the book was published.Kairotic moments punctuate the book as a whole. As she recounts in the preface, Mercieca found herself in the limelight after being quoted in a December 6, 2015 New York Times cover story about Trump's rhetoric, an experience that catalyzed a series of high-profile media engagements and ultimately resulted in her writing Demagogue for President. This exigency gave Mercieca the opportunity to follow Trump's presidential campaign in exhaustive detail; as she describes it, “I've studied Trump relentlessly, in order to be able to explain his rhetorical strategies clearly” (xi). That dogged pursuit of Trump's public discourse makes for an engrossing reading experience as Mercieca guides us through Trump's many campaign rallies, interviews, media appearances, and social media posts.Demagogue for President opens by arguing that Trump is a demagogue whose rhetoric harms democracy in the United States. The author shows that making this classification is trickier than we might think. After all, the term “demagogue” is often indiscriminately applied to populist political candidates, obscuring the word's meaning, and Trump consistently positions himself as an outsider, a “fearless truth teller” who speaks back to a corrupt political establishment (7). Mercieca intervenes here by returning to the ancient Greek origins of demagoguery, moving us beyond a perception of populism “unduly influenced by antidemocratic writers” such as Plato (12). Thinking through this context, Mercieca distinguishes two kinds of demagogues on the basis of accountability: “heroic demagogues” hold themselves accountable to the democratic process and use their populist rhetoric to persuade, whereas “dangerous demagogues” avoid political accountability and misuse their populism as a “weaponized rhetoric” to undermine democracy (11–14). Evaluated in these terms, Trump clearly qualifies as a dangerous demagogue and, moreover, “probably the most successful demagogue in American history” (21).On my reading, the author makes two major claims about Trump's demagogic rhetoric. The first is that Trump is a “demagogue of the spectacle—part entertainer, part authoritarian” (210), a tactical performance designed to amuse his audience while manipulating them. Central to that spectacle, Mercieca argues, are three “unifying strategies” (15–17) Trump uses to align himself with his supporters: argumentum ad populum (appeals to crowd wisdom), American exceptionalism, and paralipsis (ironic twists of “I'm not saying; I'm just saying” (16)). Likewise, the author identifies three “dividing strategies” Trump uses to isolate his supporters from their perceived enemies: argument ad hominem (attacks on personal character), argument ad baculum (aggressive threats), and reification (17–20). Mercieca contends that Trump deploys these six rhetorical strategies to “gain compliance” from his audience, which in turn “prevent people from holding him accountable for weaponizing rhetoric” (14). The book's second major claim is that Trump's rhetoric was kairotic: Trump won the 2016 U.S. presidential election because his campaign successfully harnessed the “rhetorical possibilities inherent in a nation in crisis” (204), which Mercieca characterizes as “a distrusting electorate, a polarized electorate, and a frustrated electorate” (20). These distinct yet intersecting contexts, Mercieca argues, supplied Trump with the suasory resources needed to secure the Republican party nomination and, ultimately, the presidency.Structurally, Demagogue for President is divided into eighteen concise body chapters, each of which offers a case study of Trump using one of his six major rhetorical strategies. Mercieca thus provides three separate analyses of each strategy, illustrating how they function in the three cultural contexts that serve as the book's major subsections: “Trump and the Distrusting Electorate,” “Trump and the Polarized Electorate,” and “Trump and the Frustrated Electorate.” Organized in this way, the author's argument gains both range and nuance. The shorter chapters allow Mercieca to analyze an impressive number of examples, and by examining each strategy in three different settings, Mercieca draws out the subtleties of Trump's rhetoric throughout his presidential campaign.Scholarly readers may be surprised to find minimal engagement with academic research in the case study chapters, but this choice serves Mercieca's goal of reaching a wider audience (21). In place of academic citations, the author catalogues Trump's rhetoric through meticulous endnotes of his campaign rallies, media appearances, social media posts, and other popular sources. Trump is quoted extensively, giving readers ample evidence of the six rhetorical strategies Mercieca analyzes. Choosing not to provide literature reviews or other trappings of the traditional academic monograph keeps the case studies accessible and brief; accordingly, any of them would make excellent syllabi material for a variety of rhetoric and communication courses.Some of the book's strongest moments occur when Mercieca pinpoints when and how Trump's rhetoric changed. For example, in a chapter on reification, the strategy of “treating people as objects” (19), Mercieca traces how Trump deliberately altered his campaign messaging about Syrian refugees to align with narratives on Breitbart and InfoWars. In early September 2015 Trump showed sympathy for the refugees’ plight and offered to help (44–45); but, just one month later, Trump began describing the Syrian refugees as a grave threat to the United States, “the ultimate Trojan horse,” to whom he would no longer be willing to offer political asylum (47). Trump even adjusted his signature campaign slogans and witticisms based on audience reactions, as Mercieca carefully documents. Trump's “Low-Energy Jeb” joke, for instance, was in fact Trump's third attempt at an effective ad hominem for Jeb Bush after “the reluctant warrior” and “Jeb Bust” failed to catch on with his supporters (82–83). In moments like these, Mercieca shows how deeply calculated Trump's rhetoric was throughout his 2016 presidential campaign, refuting Trump's claim to be someone who merely and spontaneously calls it like it is.Perhaps the most prescient case study is the final chapter on American exceptionalism, where the author dissects Trump's authoritarian rhetoric and tracks the emergence of his “Stop the Steal” narrative. Remarkably, this book published in 2020 seems to anticipate the January 6th, 2021 assault on the U.S. Capitol, a fulfillment of the anti-democratic rhetoric that Trump has peddled for years. As Mercieca explains, Trump's campaign team crafted its “Stop the Steal” messaging in the summer before the 2016 presidential election. Trump advisor Roger Stone first raised the specter of Hillary Clinton stealing the election the day after she accepted the Democratic Party nomination in July and created a “Stop the Steal” website to circulate these election fraud claims (195–196). More ominously, in an August 1st appearance on Alex Jones's show InfoWars, Stone suggested how Trump should react if he were to lose the upcoming election: “Challenge her being sworn in. I will have my people march on Washington and we will block your inauguration” (196). Of course, Trump's supporters did march on Washington years later to stop Trump's loss to Joe Biden, eerily confirming Mercieca's observation that Trump used American exceptionalism in his campaign to “appeal specifically to authoritarian voters” (191).Demagogue for President ends by returning to the question of accountability: If Trump avoids being held responsible for his demagogic rhetoric, how do we curtail the political damage he inflicts? Mercieca makes two key recommendations here. The first is to bolster public instruction in rhetoric and critical thinking, as doing so is “perhaps the best way to neutralize a dangerous demagogue” like Trump (208). Although a familiar refrain, Mercieca's call for cultivating democracy through pedagogy is particularly relevant when it comes to Trump, who excels at overwhelming the public with his discourse (212). Taking time to unpack Trump's rhetorical strategies, as Mercieca does in this book, might help citizens regain their bearings amid Trump's onslaught of egregious claims.The author's second and far more ambitious recommendation points to a future imaginary: What if our society changed in ways that made demagoguery ineffective? Mercieca only speculates on this possibility, and it would be unreasonable to expect much more than that from the monograph. But I see much promise in Mercieca's “spectacular demagogue” framework, which helps cut through discursive deadlock of whether Trump is “really” an authoritarian or simply playing the part for political gain. As Mercieca persuasively argues, the distinction does not matter. The more important reality is that both authoritarianism and spectacle are “antidemocratic” performances that “deny consent and use rhetoric as a strategic means to an end” (213). Seeing Trump's rhetoric for what it is, perhaps we might begin to answer Mercieca's clarion call to revitalize democracy in the United States.Deep in analysis and sweeping in scope, Demagogue for President: The Rhetorical Genius of Donald Trump makes a significant, lasting contribution to rhetorical studies. The author's insights have only become more salient since 2020, and Jennifer Mercieca is to be commended for writing a book so intellectually rich yet eminently readable. Demagogue for President proves a reliable lodestar for reckoning with the aftermath of Trump's presidency, a book that scholars and citizens will revisit for years to come.
February 2024
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“Let’s Get a Little Bit Aboriginal, Shall We?”: Transforming Cultural Appropriation into Spiritual Wellness via the Neohealthism of KINRGY ↗
Abstract
Celebrity-driven wellness ventures are pervasive and often spearheaded by white women, resulting in white-centric health guidance. One such venture is KINRGY, a workout and lifestyle method created by professional dancer Julianne Hough that regularly appropriates and exploits Eastern, Aboriginal, and BIPOC cultural practices. Through a critical rhetorical interrogation of the workout videos and Instagram feed of KINRGY, we assess how this method relies on cultural appropriation and New Age Orientalism to situate spirituality as the crux of universal health, thus establishing a reconfiguration of healthism into what we call “neohealthism”—a phenomenon that further obfuscates structural constraints on health, and expands the individual imperatives of healthful choices by placing metaphysical considerations on consumers’ shoulders. We theorize neohealthism through the following themes: the consumption of the Other via cultural exploitation, the question of expertise in spiritual leadership, and the intensified neoliberal imperatives that individualize health and wellness for self and the universe.
January 2024
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Tools, Potential, and Pitfalls of Social Media Screening: Social Profiling in the Era of AI-Assisted Recruiting ↗
Abstract
Employers are increasingly turning to innovative artificial intelligence recruiting technologies to evaluate candidates’ online presence and make hiring decisions. Such social media screening, or social profiling, is an emerging approach to assessing candidates’ social influence, personalities, and workplace behaviors through their publicly shared data on social networking sites. This article introduces the processes, benefits, and risks of social profiling in employment decision making. The authors provide important guidance for job applicants, technical and professional communication instructors, and hiring professionals on how to strategically respond to the opportunities and challenges of automated social profiling technologies.
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Abstract
This article looks at how exigence is made publicly observable in user-based media operating on recommendation algorithms. Messaging in these rhetorical environments often takes the form of imitative behaviors rather than statements inviting a direct response. Examined in the article are two audio memes from TikTok representing two modes of imitation: one a physical imitation meme associated with the Woman, Life, Freedom protests in Iran, and the other a narrative imitation meme where participants objectify endemic social problems. The findings suggest that the responsorial imperative of audio memes can either intensify the speed and urgency with which an exigence is experienced, or it can bring urgency to endemic problems. The studies also find that the formal qualities of a given audio meme constrain both how an exigence is communicated as well as what kinds of exigences the meme can be taken up for in the first place.
2024
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Abstract
This article offers composition theorists and practitioners insight into how social media pedagogies can help support the development of distributed expertise in writing classrooms. Reporting on the findings of an IRB-approved qualitative case study, this article showcases how students learning from and alongside one another in a Slack social media learning environment can enact distributed expertise within the classroom. After reviewing the study’s findings and contributions, the article offers some “best practices” for supporting distributed expertise with social media pedagogies in composition courses. It closes by considering social justice implications for social media pedagogies, distributed expertise, and composition pedagogy.
December 2023
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The Sweden Democrats and the Twitterstorm of the decade – from social media to riot through a rhetorical vision ↗
Abstract
Amidst the European migrant crisis, a provocative advertisement campaign by the far-right party the Sweden Democrats was destroyed by a mob. No other campaign in Sweden had attracted a similar amount of attention and resentment. This qualitative case study analyses the activism rhetoric that caused the ‘Twitterstorm’ of the decade. Through a fantasy theme analysis, it determines how the protesters defended their anti-racist rhetorical vision. Action themes connected to fantasy types and symbolic cues provoked the Twittersphere, leading activists to destroy the campaign, transcending the virtual for the physical. This event is a paradigm case for rhetorical-political social media activism and gives insight into how the SD’s provocative rhetoric functions.
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Abstract
Other| December 31 2023 Books of Interest Michael Kennedy Michael Kennedy Department of English Language and Literature, University of South Carolina Search for other works by this author on: This Site Google Philosophy & Rhetoric (2023) 56 (3-4): 403–409. https://doi.org/10.5325/philrhet.56.3-4.0403 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn Email Tools Icon Tools Permissions Cite Icon Cite Search Site Citation Michael Kennedy; Books of Interest. Philosophy & Rhetoric 31 December 2023; 56 (3-4): 403–409. doi: https://doi.org/10.5325/philrhet.56.3-4.0403 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectivePenn State University PressPhilosophy & Rhetoric Search Advanced Search The text of this article is only available as a PDF. Copyright © 2024 by The Pennsylvania State University. All rights reserved.2024The Pennsylvania State University Article PDF first page preview Close Modal You do not currently have access to this content.
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Abstract
For Megha Sharma SehdevNow days are dragon-ridden, the nightmareRides upon sleep: a drunken soldieryCan leave the mother, murdered at her door,To crawl in her own blood, and go scot-free;The night can sweat with terror as beforeWe pieced our thoughts into philosophy,And planned to bring the world under a rule,Who are but weasels fighting in a hole. —W. B. Yeats, “Nineteen Hundred and Nineteen”Violence is a limit formation. It is neither reducible to a brute fact nor is it ineffably ethereal. To write about violence, then, is to confront—if only as disavowed remainder—critical limits, no less of the writer than of the writing itself. Fewer subjects have proven as confounding for philosophy and rhetoric, this journal’s primary charge. In both its general particulars and its specific manifolds, violence nonpluses philosophical commonplaces, upends rhetorical tropologies.Philosophy imagines itself mediator to reality’s arche, the bedrock of being. Ancient Greek philosophy sought to distinguish necessity from contingency, essence from accident, dialectic from rhetoric, logic from fallacy. Those who took up this intellectual tradition came to conceptualize violence as first and foremost a question of “nature”—more specifically, those marked out by nature to rule (propertied male citizens) and those marked out by nature for subjection (the enslaved, women, nonhuman animals). In the early modern context of European philosophy, still, despite its pretensions, deeply indebted to this Mediterranean legacy, the canonical lexicon of sensemaking centered on legitimacy and its conceptual appurtenances of sovereignty, will, and rights.Strikingly, it is in the opposed registers of analytic and continental philosophy that violence’s cataphilosophic figuration appears most salient. Consider, for example, one such famous symposium convened in the analytic journal Philosophy and Public Affairs, as narrated by political philosopher Michael Walzer: In an earlier issue of Philosophy & Public Affairs there appeared a symposium on the rules of war which was actually (or at least more importantly) a symposium on another topic. The actual topic was whether or not a man can ever face, or ever has to face, a moral dilemma, a situation where he must choose between two courses of action both of which it would be wrong for him to undertake. Thomas Nagel worriedly suggested that this could happen and that it did happen whenever someone was forced to choose between upholding an important moral principle and avoiding some looming disaster. R. B. Brandt argued that it could not possibly happen, for there were guidelines we might follow and calculations we might go through which would necessarily yield the conclusion that one or the other course of action was the right one to undertake in the circumstances (or that it did not matter which we undertook). R. M. Hare explained how it was that someone might wrongly suppose that he was faced with a moral dilemma: sometimes, he suggested, the precepts and principles of an ordinary man, the products of his moral education, come into conflict with injunctions developed at a higher level of moral discourse. But this conflict is, or ought to be, resolved at the higher level; there is no real dilemma. (1973, 160–61)Analytic political philosophy’s resolute disavowals could not be here better splayed. Morality is construed as all-encompassing. The political is not so much effaced as it is rendered derivative to a foundational drama of will, obligation, choice. Analytic philosophy’s oft-preened claim to clear, transparent, terse style proves constitutive of its desire to contain, if it cannot altogether moralize away violence.Where analytic philosophy conceives of violence as an object, its limits defined by morality’s handmaiden, the “well-ordered society” (Rawls 2001, 8), continental philosophy conjures a sublime violence that shatters and transfigures normative violence. Walter Benjamin posits a binary opposition between mythical and divine violence: “If mythical violence is lawmaking, divine violence is law-destroying; if the former sets boundaries, the latter boundlessly destroys them; if mythical violence brings at once guilt and retribution, divine power only expiates, if the former threatens, the latter strikes, if the former is bloody, the latter is lethal without spilling blood” (1978, 297). The mysterium tremendum of Benjaminian divine violence looms transcendent, fathomless, sublime when posed against analytic philosophy’s persnickety morality. But a violence imagined as expiatory, redemptive, and cleansing is still a morality aestheticized. Benjamin’s prose can be surrealistic, by turns slashing and propulsive, slanted and opaque. In its heady movement from repulsion to fascination and back again to repulsion, he is exemplar as few before or after him of the very limits of sustained thought on violence.Rhetorical criticism, for its part, has perfected elaborate apotropaic and piacular rites to govern its discourse on violence. The Aristotelian account of the rhetorical domain as that which is concerned with persuasion, contingency, and audience, “the discourse of the many”—as distinct from dialectic, necessity, and philosophy, “the discourse of the few”—gained axiomatic assent in modern institutional rhetoric. In his influential, field-defining article, “The Rhetorical Situation,” Lloyd F. Bitzer holds that rhetoric is mainly concerned with persuasive utterances. For Bitzer, the realm of necessity is nonrhetorical: “An exigence which cannot be modified is not rhetorical; thus, whatever comes about of necessity and cannot be changed—death, winter, and some natural disasters, for instance—are exigences to be sure, but they are not rhetorical” (1968, 6).One discerns the shape of rhetorical studies’ recoil from any serious reckoning with violence in Bitzer’s staking of the field to suasory discourse. In such an account, violence is nonrhetorical, nay, antirhetorical. Other rhetoricians have departed from Bitzer’s conclusions, though still beholden to many of his premises. In a recent special issue of the journal Rhetoric and Public Affairs, Jay Childers argues that inasmuch as “rhetoric is human inducement,” (2022, 4) then it follows that rhetorical violence is that which functions as a form of human inducement.Childers anticipates the objection that his definition fails to account for rhetorical inducements from nonhuman phenomena. Acknowledging that these exist, he nevertheless insists that “human inducement is worthy of its own area of study” (2022, 5). His response, however, begs the question in a manner characteristic of disciplinary justifications for research. For what is under contestation cannot be whether human inducement is worth study, but rather if a critic’s presuppositions foreclose insightful etiological routes of understanding; if their definitions naturalize the historical formations from which concepts are emergent; if their rhetorical style deadens imaginative and utopian leaps. Institutional rhetorical inquiry brings violence within its purview by defining violence as acts intended to transmit a message. But in doing so, it mystifies and naturalizes infrafigurations of violence entirely irreducible to communication—epochal ecological devastation; suppurating lesions wrought by imperial, colonial, and insurgent infrastructure; and, for that matter, gratuitous, irruptive, evental coups de force.Roiling beneath rhetorical studies’ monochrome prose—fewer disciplines are as given to the fetish of “effectiveness”—is a desire for a violence that is tractable. Necessity, however, cannot be wished away through compulsive recitations of contingency. This has always been true, perhaps, but it particularly cuts deeply in the epoch of the racial capitalocene. Here, it is foolhardy to be in denial. Racial capitalism necessarily leads to planetary destruction—its circuits of accumulation necessarily drive extinction; its circuits of reproduction necessarily engineer irreversible metabolic rifts; its circuits of exchange necessarily manufacture ruses of adaptation; its circuits of consumption necessarily stimulate toxic cascades. The upshot is just as ineluctable: any serious account of violence must, of necessity, imagine an insurgent abolition against racial capitalism.Analytic philosophy’s banal moralism, continental philosophy’s ecstatic messianism, rhetorical studies’ strategic instrumentalism—these are the nodal points from which a philosophy and rhetoric of violence bump up against its limits. “Violence is never the answer,” so goes the old liberal saw. “But it is a question” has been the inevitable response to liberal sanctimony. This forum suggests it may be neither. Rather, violence contours the very limits of enunciation.The articles gathered in this forum, each in its inimitable dialogic idiom, seek to trouble the limits of violence, such troubling understood in at least three senses. The first concerns the limits that violence exerts on faculties of human sensemaking and worldmaking, how, for example, the concepts and institutions for rendering violence intelligible are revealed to be inadequate or even violent in themselves. The second sense refers to forms of violence that stretch the outer limits of extremity, owing to their cruelty, intensity, and gratuitousness. The third concerns the limits of violence when taken up as a mechanism of world making and unmaking, for instance, practices and concepts that seek forms of living that are non- or anti-violent.Catherine Besteman examines the carceral sublime, the United States’s vast and elaborate punishment system. The kinds of violence that proliferate in the prison industrial complex are as quotidian as they are spectacular. Besteman focuses attention on a particularly insidious kind—the capricious cutting off of the imprisoned from anybody with whom they have made some relational connection. When I initially invited Besteman to write an essay for this forum, she planned to coauthor her essay with Leo Hylton, a long-time intellectual collaborator incarcerated in the Maine Department of Corrections Facilities. That plan in the end did not materialize due to a characteristically cruel and arbitrary decision by the prison authorities to break off all forms of communication between the two writers. Besteman’s essay, then, draws our attention to carceral violence as a structural atrocity not only vile in its scope, intensity, and mercuriality, but also for the manner in which it recursively curls back and strikes at those who would seek to understand its reach and texture.José G. Izaguirre III examines the vexatious solidus rhetoric/violence through the lens of coloniality. Such a lens shatters an oft-assumed narrowing of violence to individual acts. An ineliminably sociopolitical view of rhetoric/violence reveals that the term “nonviolence” is a misnomer. It misleads by characterizing antiviolence as an absence. As against this view, the refusal of violence, robustly understood as antiviolence, demonstrates it as a subversive, indeed revolutionary, form of worldmaking.Alison Yeh Cheung delves into how Asian American vocal performance—and thus, Asian American identity—is rendered impossible. Cheung seeks a nuanced engagement with Asian American subjectivities that can simultaneously register their subsumption in atmospheres of anti-Blackness while ruthlessly critiquing ruses of self-reflexivity that function to foreclose invention and reinvention. Ultimately, Cheung’s call is for a mode of attention that radically destabilizes a representational politics given to the racialization of sound.Kelly Happe and Allegro Wang seek to think with the French polymath Catherine Malabou. Malabou’s concept of plasticity has been extraordinarily generative across the humanities owing in part to its bringing into relief the imbrication of the biological and the symbolic, the neuronal and the mental, the brain and the self. Happe and Wang, however, take issue with Malabou’s eupeptic conceptualization of resilience. In basing it on the deflagration emergent from disaster, such a view occludes the weather and weathering of anti-Black violence. For this reason, Happe and Wang turn to the work of the thinker and writer Christina Sharpe. Her analytic of wake work proffers searing symbolic practices that disrupt and rupture the relentless ongoingness of slavery.Belinda Walzer pushes beyond a representational critique of violence in excavating the illegibility of everyday violence in discourses of human rights. Walzer starts with a critique of Rob Nixon’s influential notion of “slow violence.” Nixon calls for innovative representational techniques for drawing attention to the delayed effects of climate injustices. However, such a stance is unresponsive to the objection that the very mechanisms of recognition exceptionalize, anachronize, and efface everyday violence. Walzer argues that transnational feminism can speak to the multiscalar and multitemporal formations of violence in a way that does better justice to gendered and racialized violence.In our final essay, Michael Bernard-Donals turns to the topic of academic freedom. The last few years have witnessed relentless attacks on universities by right-wing movements. Bernard-Donals calls attention to these forms of institutional violence even as he advances the counterintuitive idea that academic freedom is in and of itself violent. His argument rests on the notion that the very faculty that academic freedom aims to secure—the capacity for critical deliberation—works precisely by unraveling the commonplaces around which the university coheres. His essay, then, invites us to tarry in the aporia of deliberation, which at once reveals our vulnerability and our relationality.You see the great indifference of the godsto these things that have happened,who begat us and are called our fathers,and look on such sufferings.What is to come no one can see,but what is here now is pitiable for usand shameful for them,but of all men hardest for himon whom this disaster has fallen.Maiden, do not stay in this house:you have seen death and many agonies,fresh and strangeand there is nothing here that is not Zeus. —Sophocles, Trachiniae 1266–781I initially met Megha Sharma Sehdev on the social media platform X, formerly known as Twitter. Our intellectual interests overlapped across an astonishing range of themes, including philosophical anthropology, the rhetoric of philosophy, postcolonial intellectual histories, Global South feminisms, law, and aesthetics.Megha wrote with devastating clarity on the texture of quotidian violence in India. When I proposed this forum on violence, she was the first person I immediately thought to invite. As we neared the deadline for the submission of essays, she wrote to tell me the essay she’d been writing for the forum had plunged her back to a traumatic past. Her memories, she added, had “thrown off” her relationship to academic analysis. I asked her if she wanted to Zoom. She said she wanted to finish the essay first. She’d call after she was done. Two weeks later, I received the news that Megha had passed away by suicide on August 17, 2023.In the theoretical dominant, violence carves an arc toward either redemption or abjection. Against this imaginary, Megha invites us to tarry in violence’s irresolutions, deferrals, interregnums. In her brilliant ethnography of women’s encounters with the judicial system in New Delhi, Megha writes that women who filed cases against their abusive partners found themselves suspended in an indeterminate temporality of endlessly deferred hearings. The law is not so much “a technology for decision-making,” as it is “coterminous with its ‘other,’ or everyday life” (Sehdev 2017, 8). But for Megha, the interminable duration of Indian law is not simply an absence, an inert zone in which nothing happens as complainants await justice. Rather, it is productive of various forms of intimacy—both familial and public—and generative of a bewildering array of artifacts, documents, and, wondrously, a stunningly beautiful unfoldment of material culture and artistry (Sehdev 2020).Megha had a luminous mind, a resplendent imagination, a heart for the crushed of the earth. “You have seen death and many agonies/fresh and strange/and there is nothing here that is not Zeus,” resounds a threnody in Sophocles’s Trachiniae, a keening as haunting for its uncontainable grief as for its uncanny sublimity. If the abiding hubris of imperial power is the desire for violence made pure instrumentality, that of the crushed of the earth make known an infraconstitutive invention. Here there is no theodicy, no stoicism, not even the ennoblements of tragedy. If this is a violence, it is invention split open, a wail for irreplaceable particularity, a remainder of endless solidarity.2
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Selections From the ABC 2022 Annual Conference, Tampa, Florida, USA: Refreshing Waves of Creative Teaching Energy ↗
Abstract
As a business communication teacher walks into their classroom ready to introduce a wonderful new teaching object, they are riding on a wave of spiritual joy. They know that they are about to transport their students into new business communication skills. It’s magical. My Favorite Assignment is Association for Business Communication’s (ABC’s) resource of classroom-tested pedagogical innovations. This article offers 10 teaching innovations first presented at the 2022 ABC Annual International Conference held in Tampa, Florida USA. Readers can select from assignments designed to teach email, personal and professional development, and social media.
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Abstract
Abstract The Center for Countering Digital Hate in 2021 identified Rashid Buttar, Joseph Mercola, and Ben Tapper as members of the “Disinformation Dozen,” responsible for pseudoscientific social media content and vocal advocates against the COVID-19 vaccines. Despite regulatory efforts to de-platform them, these influential entrepreneurs (two osteopathic physicians and a chiropractor) persist. Analyzing their messages, this essay demonstrates how anti-vaccination arguments in the wake of the pandemic align pseudoscience and masculinity using the logic of secrecy and revelation. This contrasts significantly with pre-pandemic arguments against vaccines, notably childhood immunizations such as the MMR and MMRV, which drew on feminized discourses of maternal instinct. The insights of our essay inform two areas of inquiry, primarily: the study of anti-vaccination advocacy, specifically its gendered assumptions and warrants; and the study of contemporary rhetorics of secrecy, specifically the political alignments of pseudoscience and gendered public aggression.
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Abstract
Based on the premise alone, Trump and Us: What He Says and Why People Listen by political communication and mass media scholar Roderick P. Hart confronts an inconvenient truth that many U.S. academics are reluctant to acknowledge—Americans, a whole lot of them, like Donald Trump. As Hart explains, Trump and Us was written to help the left-leaning, academic crowd make sense of the 2016 presidential election, and since its publication in 2020, the book has only increased in relevance. Hart offers important takeaways for anyone interested in preserving American democracy, asking, “How could 62 million Americans—half the nation (or at least half of those who voted)—vote for Donald Trump?” (4). As Hart notes, this is essentially the same question at the center of Hillary Clinton's 2017 memoir What Happened, but Clinton's book offers a more personal, behind-the-scenes account of the leadup and aftermath of the 2016 presidential election. By comparison, Hart zooms out to gain understanding of the cultural environment from which a Trump presidency emerged. Rather than an investigation into what Trump's words led people to think about him, Hart focuses on how Trump made people—especially those who voted for him—feel and what those feelings mean for American politics.For those familiar with Hart's work, it is no surprise that he turns to computer-aided analysis of a large corpus of political texts to dissect and compare Trump's words to those of other political figures. With the help of the programs DICTION 7.0, WordSmith, and AntConc, Hart situates Trump's rhetoric in reference to a database of 70,000 U.S. texts including “speeches, debates, ads, print coverage, broadcast transcripts letters to the editor, polling interviews, and social media exchanges” (27). The book presents his findings organized around six public “feelings”: conflicted, ignored, trapped, besieged, tired, and resolute. For example, in the section “Feeling Conflicted,” Hart describes the 2016 campaign as being fairly normal, if not better than average, in terms of democratic engagement. At first glance, Trump may appear to be “the least mysterious political candidate in human history” (11). However, Hart explains that to dismiss Trump as a political anomaly is to miss something critical to the American electorate and by extension its democracy—something that politicians like Hillary Clinton do not seem to understand. But Trump? He gets it. Americans, particularly those attracted to Trump's rhetoric, appreciate candor. And for the same reason that many find Trump farcical—his lack of decorum, his unfiltered communications, and his incoherent strategy—nearly just as many find him refreshing. Hart calls him an “emotional revolutionary” in his willingness to put his own feelings on display and take seriously the feelings of his supporters. Trump puts words to emotions, or, to put it in current meme-speak, Trump “says the quiet part out loud.” For many Americans in 2016, this out-loud emoting was at least entertaining and, ultimately, persuasive.Hart's second section on “Feeling Ignored” expands on the theme of Trump's ability to engage an audience through simple language and a performative populism. By comparing word size, word variety, words-per-speech, and self-references, Hart finds Trump to be verbose, using more words-per-speech than other candidates. Yet the words he uses are short, simple, and all about himself. The result is a unique rhetorical style that generates feelings of energy, simplicity, and dominance; these were compelling for many voters who previously felt unheard and unnoticed. The same rhetorical characteristics that cause many academics to cringe—his rejection of facts and accountability in favor of anecdotes and hearsay—made many voters identify with Trump, feeling like he was one of them. Through his simple and unfiltered communication style, Trump connected with voters who were put off by the more nuanced, academic, and comparatively elitist rhetoric of the political left. By focusing on “Trump-the-empath” rather than “Trump-the-man,” Hart demonstrates how Trump-the-showman turned feelings into votes. In the latter chapters, Hart details and analyzes how Trump used stories, novelty, and spontaneity to arouse voters’ passions and manipulate the media.While this reviewer found it convincing, some traditional rhetoricians might take issue with Hart's methods. Social scientists of political communication, on the other hand, are likely to embrace his quantitative approach. Either way, one should not overlook his contributions to rhetorical and political theory as well as to the less formal discourse that occurs within the halls of academia. What Hart's work tells us is that Trump is using a presidential style that, whether we find it appealing or abhorrent, resonates with many because it makes them feel important, included, and excited about politics. If the 2022 midterm elections are any indication, it does seem as though former supporters are beginning to distance themselves from Trump (the man), but Trumpism as a rhetorical strategy may have staying power. Trump's peculiar brand of rhetorical inclusion has proven to be an effective tool for building a community of loyal followers and will no doubt be used by future rhetors to do the same. It is critical that we, both as academics and citizens, understand these strategies and employ them to better ends.In the first pages of the book, Hart presents his most important claim: Trump is iconically American. While he may be grandiose, insecure, devoid of aesthetic taste, historically illiterate, and ethically dodgy, to label and dismiss him as anti-American is to misunderstand something about ourselves. Trump may not be the best of us, but he represents the part of our collective identity that we must grapple with if we want to progress as a democracy. Trump and Us is a self-analysis of sorts, raising important questions about who we are as a country and what will be necessary for the survival of American democracy. Unfortunately, Hart offers few recommendations for a path forward. Although he calls for journalists to hold themselves to higher standards and for voters to learn to listen better, Hart admits this book is only meant to be a first step. So, perhaps this is where other scholars and strategists must pick up the baton. Political strategists might ask how candidates can begin to use some of the positive aspects of Trump's rhetoric to be more inclusive, for instance. Critical cultural scholars and political philosophers might weigh in on how to do so ethically and with an eye toward social justice. Scholars of psychology and religious studies may see overlap in terms of groupthink or cult formation; and educators can find ways to increase our capacity for listening.Hart has rekindled a critical conversation to which all academics interested in politics, communication, public address, and indeed the future of American democracy have a duty to contribute. What Trump and Us reveals is our collective American identity reflected in Trump's words. Whether we choose to see beyond the cracks in our self-image or focus only on the good is up to each of us. Either choice will have collective consequences regardless of future White House occupants.
October 2023
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Abstract
W artykule dokonano analizy postów Mariusza Szczygła na serwisie Instagram w odniesieniu do cech dyskursu retorycznego. Wykorzystano w tym celu m.in. triadę retorycznych dowodów przekonywania, tj. etos, logos, patos. Charakterystyce poddano sposób prowadzenia konta w nawiązaniu do zmieniającego się środowiska pracy pisarzy/dziennikarzy. Zwrócono uwagę na rolę obrazu w kształtowaniu skutecznego przekazu i transmisji argumentacji. Analiza pokazała, że instadziennik wyraża ciekawość Szczygła wobec świata. Jest też sposobem na uporządkowanie jego własnych rozterek i dylematów. Interakcja z czytelnikami, promocja licznych inicjatyw i projektów związanych z profesją oraz możliwość podzielenia się pasjami i przemyśleniami dotyczącymi różnych sfer życia są spoiwem jego wizerunku, opartego na perswazyjności przekazu.
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Recenzja/Review: Ofer Feldman (ed.), Debasing Political Rhetoric: Dissing Opponents, Journalists, and Minorities in Populist Leadership, Springer 2023 and Ofer Feldman (ed.), Political Debasement: Incivility, Contempt, and Humiliation in Parliamentary and Public Discourse, Springer 2023 ↗
Abstract
This pair of complementary books, Debasing Political Rhetoric: Dissing Opponents, Journalists, and Minorities in Populist Leadership Communication together with Political Debasement: Incivility, Contempt, and Humiliation in Parliamentary and Public Discourse, charts a comprehensive and highly informative review of such subjects as impoliteness, incivility and political debasement in the contemporary democracies consistently remaining under the threat of opportunistic strongmen.While the former collection concentrates on statements of specific national leaders in the public realm (even taking into consideration the politicians' informal activities when these statements are voiced), the latter is devoted to analyzing the language of selected political leaders, such as Donald Trump (USA), the recently re-elected Turkish president Recep Tayyip Erdoan, together with the former presidents Rodrigo Roa Duterte (Philippines), and Jair Bolsonaro (Brazil).The latter volume also covers political discourses of parliamentary exchanges, including Spanish politicians' adversity in the parliamentary as well as social media setting resulting in an increased level of incivility (Chapter 2).Chapter 4 traces incivility in the case of British politicians, with a special emphasis on a sample of five (deputy) Prime Ministers addressing the parliament.The focus of Chapter 5 is how irony, ridicule and politeness (or lack thereof) are recruited as frequent rhetorical tools by Japanese politicians sarcastically addressing specific social groups.In Chapter 6, the study interrogates the manners in which the derogatory language of Chinese leaders has changed after Mao Zedong.The contributions also include Hindu political context (Chapter 7) showing the extent to which Indian culture supplements the literal denotations of class, origin and gender, thus influencing the overall level of political debasement.In Chapter 8 the analysis
September 2023
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Abstract
<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Following previous professional communication research into entrepreneurship, we examine key genres of a specific business accelerator, Start-Up Chile (SUP). Through a triangulated study of interviews, texts, and videos, we examine how the Playbook serves as a regulatory metagenre that represents the SUP experience to the participating firms. We find that aspects of the Playbook's representation are at odds with the other data, divergences that we argue emerge from a broader tension among SUP's stakeholders and goals. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> We review the professional communication literature on entrepreneurship, literature on startups and accelerators, and on writing, activity, and genre research (WAGR). Specifically, we examine WAGR research on metagenres and professional identity formation. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research question:</b> How does this successful international accelerator regularize the learning experience of its exceedingly diverse startups? Specifically, how does SUP regulate the startups' different experiences, reframing the experience of entrepreneurship and teaching these startups to form their professional identity as entrepreneurs? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> We structured this research as a qualitative case study of SUP. Data included documents, videos, interviews, and social media. We triangulated these data sources to identify points of convergence (in which different data sources supported the same assertions) and divergence (in which data sources contradicted each other). <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> SUP provides the Playbook and Newsletter as metagenres that regulate complex interactions among other genres and events, guiding firms into having roughly equivalent experiences as well as maintaining relationships among volunteers such as mentors. But the Playbook also reframes the experience of entrepreneurship so that it can fit into SUP's program: it reframes the cyclical entrepreneurship process as linear, and it reframes promises of future action as tracking of past actions. In undergoing these experiences, the startups form their professional identity as entrepreneurs. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> We conclude by discussing implications for accelerators as well as for how professional communication genres and metagenres regulate neophytes’ experiences in training programs more broadly.
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Abstract
<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> There is a growing need for Chinese state-owned enterprises (CSOEs) to utilize Twitter, as an effective communicative tool in the professional business context, to build a credible image to the global community. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Little attention has been paid to measuring the discursive construction of message credibility through corporate Twitter. Therefore, based on the theoretical insights of message credibility from existing literature on communication and information science, our study has conceptually developed a broad framework to measure the message credibility of CSOEs’ Twitter discourse from two general aspects (content and form), four separate levels ({thematic}, {intrinsic}, {contextual}, and {representational}), and nine specific dimensions (<capability>, <morality>, <objectivity>, <authority>, <accuracy>, <informativeness>, <timeliness>, <consistency>, and <persuasiveness>). With the help of Natural Language Processing (NLP) and corpus tools (MAT, CLA, TAALES, GAMET, SÉANCE, and TAACO), the framework has been practically operationalized by a total of 62 discursive features, including 18 content-based themes (thematic features) and 44 form-based features. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What themes do CSOEs develop, and how do they express these themes to establish message credibility in their tweets? 2. Which dimensions of message credibility are significantly highlighted in CSOEs’ tweets? 3. Which enterprises establish the highest message credibility in their tweets? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> We collected tweets during the year 2020 from the official Twitter accounts of 15 CSOEs and applied our operationalized framework to conduct nine separate One-way ANOVAs, a principal component analysis (PCA), and a mean-value based descriptive statistics comparison, respectively. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> First, CSOEs developed themes including strength, power, cooperation, and legitimacy, among others, and used discursive features including nominalizations, mentions/@ , word length, time adverbials, hashtags/#, and semantic overlaps, among others when expressing these themes to establish message credibility. Second, CSOEs significantly highlighted the <capability>, <authority>, <informativeness>, and <consistency> dimensions of message credibility in their tweets. Last, China National Machinery Industry Co. (Sinomach), China Datang Co. (CDC), China Railway Engineering Co. (CREC), and China State Construction Engineering Co. (CSCEC) were found to have established the highest message credibility in their tweets. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Discussion and conclusion:</b> Our study may be the first to generate an NLP-cum-corpus-operationalized framework to quantitatively measure the discursive realization of message credibility in the context of business communication on social media. It also provides some practical insights into how relevant business professions can utilize certain discursive resources to establish message credibility in the B2C communication on social media.
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Abstract
Reviewed by: Heritage and Hate: Old South Rhetoric at Southern Universities by Stephen M. Monroe Bjørn F. Stillion Southard Stephen M. Monroe, Heritage and Hate: Old South Rhetoric at Southern Universities. Tuscaloosa: University of Alabama Press, 2021. 256 pp. ISBN: 978-0-8173-2093-5. How much do we know about our own university and its past? Stephen M. Monroe asks this question of his university—University of Mississippi—as well as a few other peer southeastern U. S. schools. Monroe examines how these universities "have struggled with their linguistic and [End Page 452] symbolic inheritance" (1). The controversies covered in the book are shown to have deep roots in the Lost Cause ideology that developed almost immediately after the Confederacy surrendered to the Union in the Civil War. Monroe explores how the Lost Cause formed, and continues to inform, notions of race and identity in universities of the American South and beyond. Monroe builds a conceptual frame called "confederate rhetoric." Put simply, confederate rhetoric "is historical, gathering any and all symbolic behavior that is rooted in or that recalls the Old South" (2). The concept extends beyond just Lost Cause discourse in its attention to a larger variety of texts, objects, and sources. As Monroe explains, "confederate rhetoric encompasses many modes of communication, including words, sounds, colors, statues, flags, photos, architecture, and more" (2). The widening of the communicative aperture allows Monroe to study less traditional forms of discourse, like ephemera, collegiate fight songs, and nicknames, as well as more traditional forms such as public arguments and deliberations. Heritage and Hate is composed of seven chapters, along with a preface, introduction, epilogue, and postscript. Most books do not have all of these sections preceding and proceeding the numbered chapters of a book. The various entry and exit points of the book express the recurring relationship amongst racism, identity, and tradition. Chapter one and two analyze vernacular discourses from the University of Mississippi. Chapter one traces the contested meaning of the nickname of the University, "Ole Miss." Originally the name given to the first University of Mississippi yearbook in 1897, Monroe explains that the quick uptake of the term as a nickname for the school owes to the racialized hierarchy of the late nineteenth century. The person responsible for suggesting the name noted that they often heard Black people working on southern plantations "address the lady in the 'Big House' as 'Ole Miss'" (25). Monroe builds upon this origin story to show how "'Ole Miss' has been invoked to glorify and defend the Old South and its outmoded way of life, used to punish and exclude Black people, … and served as code, container, and protector of nostalgic feelings for the Lost Cause" (20). Monroe tracks the various public debates about whether to keep the nickname, showing how appeals to unity and tradition betray a sympathy to the past rather than an effort at inclusion. Chapter two also takes up a vernacular discourse at the University of Mississippi, specifically the school cheer known as "Hotty Toddy." The central question posed in this chapter is, "how should southern university communities (and other intuitions) handle expressions or symbols less glaring than Confederate statuary but perhaps just as troubling?" Monroe makes the case for why "Hotty Toddy" rises to the same level of scrutiny by examining six moments in which the chant was "weaponized as a racial taunt" (63). Chapter three and four focus on controversies that feature an inciting event and significant discursive responses. In chapter three, Monroe analyzes a 2015 incident in which Black students at Missouri staged a peaceful protest and white spectators used the traditional M-I-Z-Z-O-U chant "to [End Page 453] drown [the protestors] out and to communicate anger and disapproval" (91). Monroe draws from newspaper articles, social media posts, and institutional responses to capture the intense emotion of the discourse from various individuals and groups. Chapter four moves back to University of Mississippi to address a controversy based on the response of students to the re-election of Barack Obama in 2012. On November 7, when the election was called in favor of Obama, many students took to public spaces and yelled racial...
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Review of "Writing in the Clouds: Inventing and Composing in Internetworked Writing Spaces by John Logie," Logie, J. (2021). Writing in the clouds: Inventing and composing in internetworked writing spaces. Parlor Press. ↗
Abstract
In the wake of the controversy surrounding the new AI chatbot application, ChatGPT, I wonder how Logie would seek to include this new technology in his work. I ponder this because, throughout the book, Logie presents compelling evidence for why the concepts of invention, composition, and internetworked writing should be embraced and not feared. While some denounce the application and take to social media to disparage the possible negative impact on students, creativity, and composition, ChatGPT, I believe Logie would argue, would be a powerful tool we can implement to become "composers." He believes that through cloud computing services we are now more apt to collaborate, use, remix, and create rhetorical modes that extend far beyond the formulaic argument, therefore we are composers. So, Logie applies the idea of a composer as someone who is a "prosumer" (Toffler). This composer is media literate and transforms traditional rhetorical canons into multimodal compositions such as memes, Google Docs, and digital collages. However, his overarching argument is that internetworked writing tools have democratized writing through that same offering of innovative outlets. His book is arranged in a way that walks the reader through this argument.