Abstract This essay performs a critical rhetorical analysis of out-of-court texts pertaining to Naruto v. Slater, colloquially known as the “Monkey Selfie Lawsuit.” By veering from a legal positivist perspective on law and turning toward theories of the public screen, it argues that while People for the Ethical Treatment of Animals (PETA) formally lost its case on appeal, it successfully litigated their case in the court of public opinion. It further offers the concept of the “litigious event”—a staged lawsuit designed for mass media dissemination—to explain my perspective. By latching onto the already-viral monkey selfies at the center of the copyright dispute, PETA took advantage of the public screen by bringing a private, logocentric civil suit into a public, image-based digital sphere. Increased coverage of the case allowed PETA's legal team to harness the power of digital media to disseminate important arguments about legal rights for animals. Naruto v. Slater functioned as a trial for media, as a strategic lawsuit for public participation—in other words, as a strategically sound and rhetorically powerful litigious event.

In this paper, we explore the gendered aspects of scientific controversy in the digital age. This project makes use of Leah Ceccarelli’s seminal work on manufactured scientific controversy by considering its implications for the discourse on GMOs and food additives published on digital food and lifestyle blogs. We perform a discourse analysis of several blogs to look at the ways that gendered online discourse and performance influences modern anti-science rhetoric, particularly that which emanates from the sphere colloquially known as crunchy living. We look at the ways the intimate and personal feminine style of digital platforms offer experiential knowledge as a substitute for science. In the current political climate of alternative facts and fake news, this study leads to broader implications about the impact of gendered discourse on the assessment of credibility in online sources.

To investigate the generic features of firm-generated advertisements (FGAs) in cross-cultural contexts, this study analyzed 327 FGAs by Dell Technologies and the Lenovo Group on Twitter and Sina Weibo. Integrating affordances and multimodality into genre analysis, the study showed that the FGAs were characterized by (a) flexible move structure, (b) persuasive language, (c) visual illustration, and (d) hyperlinks, hashtagging (#), and mentioning (@) functions. The FGAs on Sina Weibo, compared with those on Twitter, tended to use more language play, emojis, and contextual product pictures and show more emphasis on the niche of products, incentives, and celebrity endorsement.

ABSTRACT In order to explore the possibilities of affirmative ethics and algorithmic judgment, this article puts machinic rhetoric in conversation with classical imitation pedagogy. Taking a machine-learning chatbot as my example, I examine how imitation and repetition in a restrictive economy of rhetorical models produces a limited affirmative ethics through dialectical relations. Drawing on Hannah Arendt's concept of representative thinking to theorize a procedure for algorithmic judgment, I argue that rhetorical training requires the affirmation of a plurality of models if it is to generate not only versatility but also ethical repetitions.

The social media account for Steak-umm, a frozen food product, achieved notoriety in 2020 for its messages about how to evaluate the quality of information. Bogomoletc and Lee proposed that the positive reaction to these messages being posted by a brand account resulted from expectancy violations and verified their idea with an analysis of 1,000 randomly selected tweets responding to Steak-umm's tweets. This comment responds to their work from a public health perspective and asks whether the expectancies that were violated were also those of nonscientists in general, allowing the tweets to serve as relief amidst a cavalcade of misinformation about COVID-19.

By utilizing rhetorical analysis with a focus on agency and feminist rhetoric, this article focuses on China’s most popular pregnancy and mothering app – Babytree – to examine how users assume the mantle of technical writers, writing their pregnant and mothering experiences into online narratives and selling them to generate income. This article shows how Chinese women take advantage of the technical affordances of Babytree to share their embodied experiences and, in so doing, respond to and push back against the traditional norms of motherhood and healthcare provision. The women whose experiences are examined here participate in social media as a way to reenter job markets by using their embodied experiences, thus asserting their rhetorical agency politically and economically while implicitly critiquing the traditional situation of contemporary pregnant women and the state of motherhood in China.

Western mathematics functions as a technology of violence when it enlists computational algorithms to underwrite racial neoliberalism. Theorizing algorithmic abstraction as a racial neoliberal technique, this article dramatizes the concept’s methodological affordances through a case study of 23andMe, which deploys algorithmic abstraction to affectively secure and sell Whiteness.

Cybervetting, or the review of job applicants’ social media accounts, is a common practice. This study investigates the use of a typology to increase students’ self-awareness by asking them to assess their social media presence. The majority of Facebook users concluded they post content that is appropriate for potential employers, while most Twitter users concluded they post questionable content. Yet most Facebook users restricted access to their accounts, while most Twitter users left them public. When subsequently asked about the prospect of changing posting behavior, students with questionable content were more open to change, supporting the potential viability of the typology.

Video Transcript —————————————— “I don’t like how he treated my son on one of his blogs,” wrote a friend’s mom on a Facebook post about me in 2017. I stared at the post, unsure what she meant by the comment. I knew her son for years and consider him a good friend of mine, even… Continue reading On Being an Activist in your Hometown

This essay was composed on the historic territories of the Akokisa/Orcoquisa and Karankawa peoples. In 2016, a Bloomberg poll revealed that what bothered voters most about then-presidential candidate Donald Trump was his mocking of disabled journalist Serge Kovaleski during a campaign rally in South Carolina. The previous November, Trump had ridiculed Kovaleski, who has arthrogryposis,… Continue reading #CripTheVote: Disability Activism, Social Media, and the Campaign for Communal Visibility

From May through July 2020, we collected several hundred images shared on Facebook depicting blame for U.S. Covid-spread. Across these posts, we identified recurring patterns of blame accomplished through two rhetorical devices: attenuation and augmentation. We found two themes in these patterns of blame: individualizing social unsafety and identifying Americans as outsiders. In this article, we explain the processes of panopticonning, and provide examples of the two discourses of blame that result from panopticonning in the context of the COVID-19 pandemic.

In this article, we investigate the platform politics and technological dynamics at play on Facebook that allowed Russian politically motivated advertisements to be purchased with Rubles during the 2016 election season. These ads were purchased using a currency that clearly indicated an attempt by a foreign power to influence a US election, something prohibited by the FEC (Federal Election Commission, “Foreign Nationals”). In the Senate judiciary subcommittee hearing, Senator Al Franken asked Facebook VP Colin Stretch, “American political ads and Russian money: rubles. How could you not connect those two dots?”

Technical and professional communication (TPC) is largely marked by attentiveness to audience. Blakeslee (2009) underscores this facet of the field’s character, urging scholars to explore how the g...

As interest in online harassment rises in writing studies, so too does the need for new methodologies that account for the unique challenges that online harassment poses to social media researchers. Drawing from a research experience that left her vulnerable to harassment, the author presents three methodological concerns that harassment gives rise to: researcher safety, trauma and emotional fatigue, and publishing on online harassment. Throughout, the author provides actions social media researchers can take to prepare for potential harassment experiences during a research process. Ultimately, the author argues that researcher safety is a necessary prerequisite to other research concerns, such as participant and data safety, and should thus be foregrounded in research designs.

In fall 2019, the Two-Year College English Association distributed a survey to two-year college English faculty across the United States through professional listservs, regional distribution lists, and social media platforms. This report summarizes the key data derived from 1,062 responses to close-ended questions about workload related to teaching, service, leadership, and professional development. The report discusses the demographic profile, employment status, and contractual obligations in course assignments of the two-year college English faculty who responded. It also summarizes Information about respondents’ overload teaching, their autonomy within their teaching responsibilities, and the kinds of service and professional development activities in which they engaged.

Abstract We argue that part of Rhetoric & Public Affairs’ future should center public-facing scholarship in rhetorical studies. We begin by chronicling some of the work colleagues are doing to bridge expert and lay publics: podcasts, popular and trade press interviews, social media content development and management, and activist engagements. Centering public-facing scholarship creates several notable shifts: (1) it changes the “so what?” for traditional scholarship by inviting scholars to think about audiences outside of journal readership; (2) it opens space for different stylistic conventions in scholarly writing; and (3) it indicates that nonexpert audiences are valuable as readers. We note the considerable barriers to entry to public scholarship including gatekeeping, framing public scholarship for tenure, and training. We contend that Rhetoric & Public Affairs could lead other journals through an updated definition of impact that takes into account contemporary modes of circulation and sharing, should accept pieces written for nonexpert readers in rhetoric, and should consider, if possible, making available for public reading one scholarly article every month or every quarter.

This article explores how “flatten the curve” (FTC) visualizations have served as a rhetorical anchor for communicating the risk of viral spread during the COVID-19 pandemic. Beginning from the premise that risk visualizations have eclipsed their original role as supplemental to public risk messaging and now function as an organizer of discourse, the authors highlight three rhetorical tensions (epideictic–deliberative, global–local, conceptual metaphors–data representations) with the goal of considering how the field of technical and professional communication might more strongly support visual risk literacy in future crises.

Many expected federal public health agencies to provide timely and accurate information about the COVID-19 pandemic. That did not happen. In response, physicians and epidemiologists have explored new ways to educate the public about COVID-19 and protect against misinformation. One genre that has received significant uptake is the tweetorial, threaded tweets that educate followers on technical matters. This article builds on prior genre studies of the tweetorial to explore how #MedTwitter and #EpiTwitter communities have refashioned the emerging conventions of the tweetorial as part of efforts to protect the public from COVID-19 misinformation.

COVID-19 has forced many businesses to adjust their communication strategies to fit a new reality. One surprising example of this strategy adjustment came from the company Steak-umm, maker of frozen sliced beef. Instead of finding new ways to promote its products, the company shifted its focus to the public’s urgent needs, breaking down possible approaches to navigating information flow during the pandemic. This resulted in overwhelming praise on social and news media, including almost 60,000 new Twitter followers within a week. Drawing on expectancy violation theory, this case study examines Steak-umm’s strategy, the content of social media responses, and why the approach was successful.

Upon declaring COVID-19 a global pandemic, the World Health Organization (WHO) orchestrated a global risk-communication outreach. The WHO’s objective was to persuade the public to upend and alter their lives so as to contain the disease and minimize its spread and infection. The WHO found a simple and efficient medium to communicate glocally through the social media application WhatsApp, through which individuals could access information without gatekeeping by governments and local agencies.

This article addresses how social media platforms can better highlight expert voices through design choices. Misinformation, after all, has exploded during the Covid-19 pandemic, and platforms have struggled to address the issue. The authors examine this critical gap in validation mechanisms in the current social media platforms and suggest possible solutions for this urgent problem with third-party partnerships.

Throughout the COVID-19 pandemic, Twitter has served as a leading public platform for sharing, receiving, and engaging with virus-related content. To protect users from misinformation, Twitter has enforced stricter content-vetting policies. This article positions Twitter as a politically motivated entity and briefly traces Twitter’s use and applications of the term “harmful content.” The author investigates how the platform’s broadening of its definition of harmful content illustrates Twitter’s strategy for combating misinformation by acting on kairotic moments in a way that is shaped by the diverse authoritative voices already guiding larger public COVID-19 discussions. The article concludes by examining the roles these observations can play in technical and professional communication classrooms.

Twitter is widely used by companies to reach various stakeholders, but how they use this social media platform is still unclear. To investigate how companies use Twitter, this study analyzes the content of the Twitter accounts of four large information technology companies, focusing on the arrangement of different Twitter accounts and on message characteristics (content, message elements, and communication strategies). The results show that companies used architectures of different Twitter accounts to serve various stakeholder groups. The companies’ tweets covered diverse topics within the corporate, marketing, and technical communication domains. The tweets focused more on providing information and promoting action than on facilitating dialogue.

We surveyed 803 undergraduates at a large public university about their online writing practices. We find that despite wide platform access, students typically write in a narrow range of spaces for limited purposes and audiences, with a majority expressing rhetorical concerns about writing in digital spaces. These findings suggest rich opportunities for writing instructors to better help students negotiate the terrain of online public discourse.

Increasingly, academics across the disciplines rely on Twitter to share their research. Scholars in fields ranging from climate science (Katharine Hayhoe) to history (Kevin Kruse) use the platform to make their work available beyond “classrooms, journals, and the occasional book” (Pettit 2018). Yet the uptick in academic tweeting has received pushback from other scholars. Gordon… Continue reading Review of Social Writing/Social Media:Publics, Presentations, and Pedagogies by Megan Von Bergen

This article examines the impact of the sociodemographic profile (including age, gender, and educational track) of Flemish adolescents (aged 13–20) on lexical aspects of their informal online discourse. The focus on lexical and more “traditional,” print-based aspects of literacy is meant to complement previous research on sociolinguistic variation with respect to the use of prototypical features of social media writing. Drawing on a corpus of 434,537 social media posts written by 1,384 teenagers, a variety of lexical features and related parameters is examined, including lexical richness, top favorite words, and word length. The analyses reveal a strong common ground among the adolescents with respect to some features but divergent writing practices by different groups of teenagers with regard to other parameters. Furthermore, this study analyzes both standardized versions of social media messages and the original utterances (including nonstandard markers of online writing). Strikingly, different results emerge with respect to adolescents’ exploitation of more traditional versus digital literacy skills in relation to their sociodemographic profile, especially with respect to sentiment expression (verbal versus typographic/pictorial). The study suggests that the inclusion of nonverbal communicative strategies, for instance in language teaching, might be a pedagogical asset, since these strategies are eagerly adopted by teenagers who show proof of less developed traditional writing skills.

Considering recent returns to pre-Aristotelian understandings of ethos as the creation of dwelling spaces, this article argues that dwelling in algorithmically mediated spaces such as Facebook is intrinsically connected to ethos. The 2016 Dueling Protests in Houston, Texas serve as a case study of how Facebook’s platform functioned as a crucial tool for the Russian Internet Agency’s (IRA) disinformation campaigns. Examining interactions in these ethe ecologies reveals how algorithms shape community perceptions and constructions of ethos.

This article presents a case study of the Smarter Crowdsourcing project the International Development Bank and Governance Lab cohosted to cope with the emerging Zika outbreaks in Latin America countries. Using the lenses of intercultural communication methodologies, user-centered design, and global cultural flow, I examine the exclusion of at-risk populations as marginalized end users of the project. I also examine the impacts of this oversight on the effectiveness of the technocratic solutions. I then conclude by discussing the implications this case has for international health intervention, global technical communication, and community-based research.

This article examines Reddit-users’ (“redditors”) responses to a story concerning proposed legislation that would require parents considering not vaccinating their children to participate in a public-health delivered education session on the science of immunization. In theorizing Reddit as a “peripheral public” venue and attending to its use of algorithms to sort content and commentary, this case study uses a mixed qualitative and quantitative approach to explore the rhetorical strategies employed by redditors as they discuss the proposed legislation and the scientific controversy behind it—suggesting new strategies for investigating participatory media, as well as insights for key stakeholders in the vaccine controversy.

"Rhetorics of Whiteness: Postracial Hauntings in Popular Culture, Social Media, and Education." Rhetoric Review, 39(1), pp. 118–119

Abstract Algorithms have never been more influential, yet our collective understanding of how they transform massive networks of cultural power has not kept pace. This is especially true when it comes to economic algorithms, which operate as black boxes largely inaccessible to the majority of citizens whose worlds they continuously reshape. This essay offers a rhetorical approach to reading algorithms—not only to challenge the positivism and mathematical realism that naïvely apotheosizes algorithms and algorithmic culture but more importantly to become critical informants, scholars who can open up these black boxes for fellow citizens, examine the hidden assumptions therein, and study how they actively transform our social-material worlds. The essay’s exemplar is the 2008 financial crisis and a little-known algorithm called the Li Guassian copula, which played a major role in the spread of subprime mortgages. I argue that this copula puts on spectacular display the power of algorithms as principles of composition—actants that materially expand our social collectives even as they marginalize human agency and practical judgment with forms of technological rationality that, in the case of the Li copula, concentrated the networks of structured finance around a single decision apparatus, rendering those networks both larger and, contra conventional wisdom, more fragile.

ABSTRACT Notwithstanding recent controversies involving echo chambers and social media, “post-truth” has always been central to philosophical investigations of what is knowable and good. The internal tension of the term offers a choice: to gasp in feigned astonishment at the hell-in-a-handbasket state of public discourse, or to reflect critically on what is beyond, after, or other than the truth. In this essay, we approach post-truth via elements of narrative, biography, and myth, portraying Friedrich Nietzsche's polytropic figure, Zarathustra, as he might have spoken to the contemporary moment. We demonstrate how Zarathustra affords access to the idea that truth (in all its deceptiveness) and life (or possibly, aliveness) are inextricable in the human condition. To temper this tension, we depict a character whose disposition toward post-truth spans from certainty and doubt to exuberance and despair. Our hope is to indicate how, for the humans of Motley Cow, post-truth is ubiquitous, institutional, and infrastructural.

“Together, these two books present a strong justification for incorporating social media into schooled literacies because youth are engaging with social media, and bringing them into schooled literacies allows educators to foster critical thinking and awareness of these technologies.”