This article breaks from the traditional structure of social science research reports to offer an alternative approach to sharing findings by willfully wading through the methodological mess of research. By narratively reporting results from a site-based study of an acute care simulation, I treat disclosure of my analytical journey as a productive method for introducing and unpacking two key constructs that emerged from my research: “metarhetorical attunement” and “kairotic hinges”; constructs that implicate and seek to develop our critical, rhetorical understandings of time, place, and (in)action. Furthermore,  not only do I describe how these constructs operate within a simulation setting, but I model my personal use of them as a researcher participating in a community of practice.

PCOS Discourses, Symbolic Impacts, and Feminist Rhetorical Disruptions of Institutional Hegemonies. Marissa C. McKinley, Lanham, MD: Lexington Books, 2023. 162 pages, $95.00 hardback, $45.00 ebook. Publisher’s webpage: https://rowman.com/ISBN/9781666905519/PCOS-Discourses-Symbolic-Impacts-and-Feminist-Rhetorical-Disruptions-of-Institutional-Hegemonies.

While parents have long turned to experts of various kinds for childrearing advice, books like Emily Oster’s Cribsheet suggest that parents can empower themselves by using research on child development to inform their parenting decisions. The online community r/ScienceBasedParenting was designed as a “safe space” for this kind of parental labor, allowing users to request evidence-based advice without the threat of misinformation that often plagues online parenting spaces. This article analyzes how users of this community establish a boundary between science and nonscience, establishing science as an amorphous shared value rather than a set of processes or standards. The community establishes personal feelings and experiences as unscientific and implicitly inferior to “science,” vaguely construed, and user conversations indicate the struggles associated with this construction. The community’s internal rhetoric illustrates that there are limits to the reassurance and empowerment that evidence-based parenting can provide.

The following article is a rendering of the opening keynote speech given by Dr. Kimberly Harper at the 2023 Rhetoric of Health and Medicine (RHM) Symposium that took place in Minneapolis, MN on October 13–14, 2023.

This essay, adapted from one of the keynotes of the 2023 RHM symposium, explores the potential of linking the fields of rhetoric of health and medicine (RHM) and environmental rhetoric, and argues that health and healing are inextricably linked to the living world. Drawing on personal narrative, several brief case studies, and the conclusion of the author’s recent book, it charts several future research directions when environmental matters are understood as matters of health.

This article examines the subject of persuasion in technical and professional communications (TPC) with a specific focus on proposals in U.S. Government contracting. It demonstrates a fundamental disconnect between the intent of proposals, which is to persuade, and the rhetorical traditions and professional boundaries of technical writers. The analysis draws on the existing rhetorical- and genre-based TPC literature and borrows from theory in other disciplines—management, organizational theory, sociology, and psychology among others. To advance the scholarship on proposals, this analysis is framed within the overall context of a structural analogy to U.S. military Information Operations (IO). Through use of analogy, it is suggested that the IO community's approach to the concepts of “influence,” “narrative,” “target audience,” and “unity of effort” may offer useful insight for State and Federal contractors to consider in their efforts to write persuasive proposals. This analysis is then used to develop a research agenda for the study of proposals. Areas for future research include the science of persuasion and the use of narrative as it relates to proposals, improved rigor in the use of target audience research, and organizational constructs to improve collaborative writing in proposals.

The police written witness statement is a major evidentiary document that has a direct bearing on the prosecution and adjudication of criminal cases. The present study examines the rhetorical structure of police written witness statements in Ghana as a genre by adopting Bhatia’s genre model to examine 120 statements on alleged criminal cases that were sampled from the Wenchi Division of the Bono Regional Police Command in Ghana. The findings suggest that the police written witness statement is typically characterized by five moves ( Disclaiming, Identifying the Witness, Stating Witness’s Involvement with the Case, Reporting the Facts , and Indicating Discharge of Legal Responsibility ) that bear facts necessary in the prosecution of crime in Ghana’s criminal justice system. The choice of lexicogrammatical features varied depending on the function of each move. The study concludes that the witness statements possess peculiar functional features that meet the legal demands of Ghana’s judicial expectations and police discourse.

Digital technologies have dramatically changed the way scientists produce, circulate, and disseminate scientific knowledge. Here we investigate women scientists’ writing activity and digitally mediated discursive practices in their professions. Using survey techniques, we identify patterns of professional and public science communication online across the disciplines. We also explore the potentially interrelated genres—“genre systems”—that routinely enact typified rhetorical actions in their professional contexts. The findings show that their socioliterate activity fully reflects the importance that their professional contexts attach to certain “privileged” genres of professional communication (e.g., journal articles), despite the fact that the respondents value highly genres of socially responsible research (e.g., blogs, infographics). Statistical analyses further confirm that “disciplinary culture” is a determining factor in the extent to which respondents engage with collaborative genres and participatory science genres. We report significant differences in the use of digital mediation tools to communicate science online to both expert and lay audiences. Finally, we discuss several implications for writing pedagogy and the development of digital skills to support scientists, especially women, who want or need to promote and disseminate their research widely.

In the United States, the 2010s saw a significant, organized wave of public philanthropy among the very wealthy. We conducted a discourse analysis of legitimation in The Giving Pledge, a philanthropic endeavor that began in 2010 in which billionaires encourage each other to publicly pledge to give away the majority of their wealth in their life or upon their death. We approach these texts with the questions, “Why do these individuals make these public pledges?” and “What rhetorical work is being done by them?” From the perspective of legitimation theory, how do these public, rhetorical acts constitute the social and economic orders into which they are made? Our discourse analysis of the pledges finds that they constitute two parts of an economic system of wealth, both wealth acquisition and the philanthropic giving of wealth. These constitutions in The Giving Pledge reify an institutional order by appending a promise to give back.

Tematem tego artykułu jest retoryka komunikacji medialnej stosowanej przez Siły Obronne Izraela (IDF), a materiał badawczy stanowią posty publikowane na oficjalnym profilu IDF na Facebooku. Analizowane posty obejmują okres od 7 października 2023 roku do 5 stycznia 2025 roku. Retoryczna analiza hasbary (propagandy IDF) opiera się na semiologii Rolanda Barthesa i teorii dyskursu Michela Foucaulta, a także na tradycji retoryki krytycznej w badaniach retorycznych. Te perspektywy metodologiczne skutecznie uchwytują procesy, poprzez które reprezentacja rzeczywistości zostaje zmistyfikowana. W ujęciu Barthesa zjawisko to można rozumieć jako mit. Z perspektywy retoryki krytycznej artykuł analizuje nie tylko oficjalne narracje, ale także to, co zostało celowo pominięte. Bada on środki retoryczne konstruujące mit IDF jako moralnej organizacji, w tym perswazję poprzez etos, charakter i eufemizmy. Równie istotnym elementem procesu mitologizacji i mistyfikacji IDF jest wykluczenie treści podważających moralne cnoty armii. W związku z tym analiza mitu IDF uwzględnia zarówno retorykę oficjalnych reprezentacji, jak i retorykę potoczną, ponieważ dyskurs czerpie znaczenie ze strategii włączania i wykluczania. Takie rozumienie krytycznej retoryki wpisuje się w twierdzenie Kennetha Burke’a, że analiza retoryczna powinna być zawsze gotowa do demaskowania mistyfikacji.

This article reports on an analysis of salient argumentative schemes, rhetorical devices and linguistic choices that are characteristic of, but also problematic for, the public deliberation in Poland on the acceptable degrees and forms of assistance provided to Ukraine and Ukrainians. By identifying the historical origins of anti-Ukrainian sentiment and the current media stereotypes used as premises in deliberation on the Ukraine war, the study traces how arguments are enhanced, sometimes through topoi and fallacies, by communicators that are against supporting Ukraine. The study draws on a multimodal dataset of textual and audio-video materials from 2022-2024. The larger aim is to enhance critical rhetorical literacy through an overview of the rhetorical strategies that render even unsound arguments acceptable and appealing.

The aim of this paper is to analyze the anti-Ukrainian rhetoric concerning migrants in Polish social media based on the category of topos, as in Discourse-Historical Approach, in order to evaluate the threats and dangers generated rhetorically. The research material comprises a corpus of far-right anti-Ukrainian comments and posts collected from Facebook and Instagram profiles. Based on quantitative insights into the corpus, the paper conducts a qualitative study to classify the topoi and highlight specific rhetorical strategies employed by the far-right toward Ukrainian migrants. The analysis shows the patterns which the users of extreme discourses employ to verbalize and rationalize their disdain for the migrants. These present the Ukrainian migrants as a threat to Polish independence and social order, argue that the support they receive is undeserved, and present ruling politicians as inept and ignorant of the needs of Poles.

The article examines how the Ukrainian language has become a strategic battlefield in Russian propaganda, acting as a front in the Russian-Ukrainian conflict. It reports on the analysis conducted within the Discourse-Historical Approach of media statements made by Russian politicians and propagandists. It shows how current attacks on the Ukrainian language are a continuation of historical practices of linguistic repression. It reveals that the rhetoric of delegitimization of Ukrainian is based on recurring topoi, such as artificiality, primitiveness, and hostility, and on well-established mental models that legitimize Russia’s takeover. The results confirm that Ukrainian is not seen as a neutral communication tool but as a hostile element in the narrative of the uniformity of the “Russian World.” Russian depreciations and delegitimizations aim to deny the existence of a distinct Ukrainian national identity as a neo-imperialist strategy to subjugate Ukraine.

This article examines various dimensions of persuasive communication during protest actions undertaken by Polish farmers in public spaces in 2023 and 2024, thereby disrupting social order. The source of information regarding the strikes is the popular general news portal rmf24.pl, which prepared a special report dedicated to these events. The analysis draws on the paradigm of the rhetoric of anger, which is conceptualised at the beginning of the article and compared to hate speech, rhetoric of violence, and similar concepts. The study employs several methodological approaches from the intersection of social sciences and humanities, including discourse analysis, semiotic analysis, and action analysis. The last section summarise how the Polish farmers' protests can be situated within the rhetoric of anger and point out fields for further research.

The manuscript explores the escalation of the Polish–Israeli diplomatic conflict in 2018, which was instigated by an amendment of the law on the National Remembrance Institute. The rhetorical analysis draws from TV news content aired by four major Polish TV stations and highlights two prominent strategic narratives: the first asserts “Poland's duty to defend truth and its reputation on the global stage”, while the second underscores the “challenging Polish–Jewish relations, which are often a subject of political maneuvering.” The study maps the uses of frames, metaphors and the Burkean pentad in the collected media materials.

Building on a critical study in Cap (2024), the present paper broadens the framework of critical cognitive discourse research with tools drawn from rhetorical theory to explore patterns of conflict-charged communication and legitimization discourse used by Polish political parties to claim and enact state leadership. The first part studies the discourse of Law and Justice, a far-right party ruling Poland in the years 2015-2023. It examines its strategies of leadership legitimization involving ideological polarization, strategic generation of internal and external conflict, threat construction and crisis management. The second part analyzes the more moderate and cooperation oriented discourse strategies implemented by three opposition parties in the lead-up to the October 2023 elections, in which the party lost power. The aim of the paper is to apply the broadened discursive-rhetorical apparatus to compare and contrast the two kinds of discourse to speculate about the longevity of an essentially conflict-charged rhetoric. It is argued that radical populist discourse can be an extremely powerful tool, able to grant long-term political leadership. However, in a yet longer perspective, such a discourse runs a considerable risk of “wearing out” and becoming vulnerable to more forward-looking and pragmatic leadership rhetoric.

About the case: We suggest using Aristotle's rhetorical triangle, a tool for analyzing communication in terms of logos (logic), pathos (values), and ethos (identity), in science, technology, engineering, and mathematics (STEM) undergraduate classes. We investigate how the triangle can enhance students’ communication skills by developing awareness of pathos and ethos, and shed light on values, considerations, and professional identity at different stages of their studies. Situating the case: Developing communication skills among STEM students is imperative even in the age of AI-based tools. Although many books and platforms exist to help facilitate communication in general, STEM students require practical tools to foster the rhetorical skills needed for effective and persuasive communication. Methods: The rhetorical triangle intervention was implemented in two undergraduate courses to help students develop the other necessary elements of effective communication beyond logos: i.e., pathos and ethos. Results: Our results show that the intervention enhanced students’ ability to express shared values (pathos) with their audience and fostered the development of professional identity (ethos). Our findings also revealed notable differences in professional identity expression when comparing two different samples of future scientists and engineers in their freshmen and senior years. Conclusion: We suggest that incorporating the elements of the rhetorical triangle into STEM education can enhance students’ communication skills, particularly in expressing the value of their work and developing a strong professional identity. We recommend integrating these elements throughout various stages of the curriculum to deepen students’ understanding of effective communication and persuasion.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> Participant recruitment is a difficult stage of the research process, often resulting in considerable time and cost, with challenges in the diversity, quantity, and quality of participants. Existing scholarship on recruitment focuses on recruitment outcomes, specifically the development of a useful sample. This article directs attention from outcomes to processes by reconsidering this transactional, sample-building process as a relationship-building process through the lens of invitational rhetoric. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> The study analyzes the advertisements used on university study discovery sites (SDSs) to initiate participant recruitment and build sustainable relationships with the community. Universities rely on study advertisements to initiate recruitment on SDSs, which can serve as the foundation for the participant-researcher relationship. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> This case is situated in larger calls for research efficiency and the technical and professional communication discipline's call for less transactional and more personalized recruitment processes. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods:</b> After tracking and defining the rhetorical moves in study advertisements, the moves are characterized through invitational rhetoric to assess how they create conditions for value, safety, and freedom. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results/discussion:</b> This study finds that the main rhetorical moves of the advertisements are establishing credentials, introducing the offer (offering the product or service, essential detailing of the offer, indicating value of the offer), including study identifiers, and soliciting responses. The moves enacting invitational rhetoric are attentive to building reciprocity, transparency, and agency. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> To avoid transactional relationships with participants, researchers can incorporate invitational rhetoric into their recruitment materials by creating the conditions for value, safety, and freedom.

Background: Instructors in STEM fields help prepare students to be effective communicators in the workplace, partially through instruction of professional genres such as client-facing reports. At the same time, class sizes are increasing, and writing assessment often falls to teaching assistants (TAs). Literature review: Research suggests that TAs possess a maturing but inchoate sense of writing in their field, which potentially complicates their ability to deliver quality feedback. This study uses frame semantics, a form of discourse analysis, to probe TAs for their beliefs about writing in statistics. Research questions: 1. When asked to describe the function and role of writing in statistics, what lexical verbs do TA informants use? 2. What frames are invoked by those verbs? 3. How do the invoked semantic frames position writing in relation to disciplinary and professional work in the field? Research methodology: This study interviewed three TAs from an introductory statistics course about their perceptions of writing in statistics. Frame semantics was used to analyze TA responses. Results: Less experienced TAs tended to perceive writing as a means of presentation, which entailed a weak sense of the role of rhetoric in technical communication and a muddied understanding of writing assessment. The more advanced TA perceived writing as a means of contextualizing statistical evidence for particular audiences. Conclusion: Due to their maturing perceptions of writing in their disciplines, TAs might not possess the ability to deliver quality formative feedback. One means of support for these TAs may be opportunities to discuss assessment decisions with one another, thereby calibrating against available expectations and rubrics.

Abstract: It is the role of scholars to shine the light of tradition on problems of today so the value of the rhetorical tradition is clear to a larger audience of students, citizens, and non-experts, even as these same scholars undertake the difficult, demanding work of unearthing, reinterpreting, and understanding anew the buried wisdom of that tradition. This is a rallying cry to reclaim the history of rhetoric as a theory of persuasion about contingency: to comprehend anew how the essential unpredictability of human judgment and action are guided by the power of words.

Abstract: This article offers a new interpretation of the near absence of personal naming of opponents in speeches made in the classical Athenian Assembly, casting the phenomenon as a discursive strategy which allows the orator of the moment to recommend his own superior qualities and reject his opponents not as individuals but as an undifferentiated (and uniformly wrong) mass. The article then examines Demosthenes’s use (and the sincerity of his commitment to his use) of this strategy to pursue this pair of persuasive aims across his Assembly career, and as part of the rhetorical toolkit with which he manages his transition from “outsider” status in the late 350s and early 340s BCE to a position of steadily growing political influence from 346 BCE onwards.

Fitter, Happier: the Eugenic Strain in Twentieth-Century Cancer Rhetoric (2024) by Lois Peters Agnew argues that American cancer rhetoric from 1900-1990 was built around eugenic ideology. Agnew says, "The tension between the need to acknowledge the real danger of cancer and the American insistence upon confidence and control lies at the heart of cancer rhetoric" (p. 5). This tension is delineated through a disability studies approach to analyzing historical documents regarding cancer and cancer patients. Agnew asserts that though cancer and disability are not synonymous, "the lens of disability studies can be helpful in understanding how cancer rhetoric establishes a pattern of normative responses to the phenomenon of disease" (p. 6). Her analysis of these responses relies on the work of disability studies scholars such as Rosemarie Garland-Thompson (1997), Jay Dolmage (2017), Sharon Snyder and Jack Mitchell (2015), Susan Sontag (1977), and Susan Wendell (2013), whose work helps to illustrate the overlap of disability, cancer, and eugenic rhetoric.

Grassroots organizations often struggle to balance short-term fixes with long-term goals. Technical communicators supporting these under-resourced groups face a similar challenge: they must navigate between short-term tactical communication and the development of resilient, socially durable writing infrastructures. This article proposes user enfranchisement as a way for grassroots organizations to make quick, tactical interventions while simultaneously building the infrastructure to make strategic, long-term changes within their sphere of influence. Enfranchising tactics may be understood as rhetorical maneuvers that provide immediate, albeit provisional, access to participation within an institution or system, giving individuals agency and building a foundation for systemic change. Drawing on the case study of a street design manual created for urban areas, the article demonstrates how user enfranchisement: performs boundary/identity work, is intended to be conspicuous, expands the agential capacity of the user by building the social capital of the communicator, and serves as a bridge to longer-term infrastructural strategies with the capacity to create change in the world.

In this article, I focus on an everyday writer, my mother, engaging in self-sponsored writing to learn (WTL) activities across her lifespan. Focusing specifically on her personal journals and her accounts of her longitudinal WTL trajectory, I trace the learning pathways she took to develop her identity as a mother across her life. Writing was a benefit to her everyday life given, as she puts it, there is no set “instruction manual” for how to parent. Additionally, I trace the “multidirectional” nature of her literacy by investigating how literacy learning circulates given Jane’s intent to pass her WTL journals down to her children as a text to learn from when they become parents (Lee). In making my argument, I extend conversations happening in our field about writing and learning as a lifewide activity. I emphasize the importance writing has on identity development and learning across one’s life and, as such, this article helps literacy studies, lifespan development of writing studies, and motherhood rhetorical studies gauge the vast ways writers write to learn outside of formal schooling. 

This article presents “The Cure for Talking,” a pioneering conceptual framework that blends Transactional Analysis (TA) with Artificial Intelligence (AI), to produce a TA-AI Bot designed to optimize executive communication. Here, the medium of interest is written emails. The TA-AI Bot aims to change behavior through the reinforcement mechanism of repetition. The feedback system of the TA-AI Bot is designed to enhance users’ self-awareness and communication quality, that is, identification and shifting of ego states to approximate better communication; and recognition of rhetorical appeals that typify their exchanges with others. Validation of “The Cure for Talking” will require iterative research.

Perinatal mental health disorders (PMHDs) include perinatal depression, anxiety, posttraumatic stress disorder, obsessive-compulsive disorder, bipolar disorder, or postpartum psychosis. U.S. rural communities often lack access to perinatal and mental health care; taken together, this health issue of PMHDs in the rural United States is complex. As polydisciplinary scholars of rhetoric of health & medicine (RHM), health communication, and public health, we explore: how do rural U.S. communities navigate the public health crisis of PMHDs? To answer that question, we contextualize PMHDs within mental health rhetoric research (MHRR). We review literature about narrative and social support as tools for communicating about PMHDs in rural U.S. communities. We suggest future research directions for better understanding communication about PMHDs in the rural U.S.

Introduction to the special issue on rural health.

In the fall of 2020, a US/Mexico border community received national attention because of its high number of COVID cases. Hidalgo county reported over 51,000 COVID cases in 2020 resulting in 2,200 fatalities. Rural communities in Hidalgo were uniquely precarious to the disease because of assemblages constructed by human and material interactions that displaced Latinx/e bodies to unincorporated, underdeveloped communities called colonias. Centuries of interactions between humans and material life in the region had created and sustained an ecology of harm which exploited labor of rural citizens living in colonias. These interactions and the ecology they constitute are grounded in the Rio Grande River, which separates Hidalgo County from Mexico. From its initial arrival to the Hidalgo county region 2 million years ago, the Rio Grande River has assembled together humans and material life into relationships in which human rhetoric brings ideologies and ways of being that determine the precarity of border communities in the 21st-century.

This project integrates Reproductive Justice (RJ) commitments with insights from networked misogyny to describe the digital coercion strategies of Crisis Pregnancy Centers (CPCs) for people living in rural areas in the United States. Abortion access is increasingly mediated by commercial search engines (Mejova et al., 2022). The authors analyzed public CPC marketing strategy documents against data from over three hundred search queries across seven states with large rural populations. Taking Google search results as rhetorical artifacts, data reveals that states with restrictive abortion laws empower CPC search result visibility in several ways. CPCs disproportionately impact people who are the most reliant on internet mediation for abortion access—a population sharing significant overlap with people living in abortion deserts in rural areas.

Rural librarians are intermediaries between individuals and our health system. Librarians direct their patrons to health resources, assist with online tasks such as insurance enrollment, lend health equipment, and more. And yet, rural libraries and librarians are largely absent from rhetoric of health and medicine (RHM) scholarship. Drawing from interviews with 11 rural librarians in nine states, we discovered that librarians leverage two kairotic openings for health communication: response and invitation. They succeed via three kairotic strategies: appropriateness, propriety, and opportunity. Librarians serving rural areas eschew simplistic ideographs around digital access and urge us to consider the meaning of mental health in rural America. Librarians are powerful intermediaries because they build trust through repeated conversations and a willingness to help patrons solve their problems. Our health system should recognize, celebrate, and utilize the rural library system to better serve patients.

Megan Von Bergen, Kelly Sauskojus, Amber Kent-Johnson, and Lisa King Abstract The article addresses the process of making significant programmatic changes to the PhD exams in the Rhetoric, Writing, and Linguistics division in the Department of English at the University of Tennessee, Knoxville. Drawing from the various experiences and positionalities of the authors, the article […]

Manny Piña and Susan Wolff-Murphy Abstract This article examines the complexity with teaching for transfer (TFT) as curricular content through a qualitative study of how TFT was experienced by first-year writing (FYW) students at a regional, Hispanic-Serving public institution. Our analysis of reflective student writing supports previous studies that show that the curriculum supports the […]