The hegemony of English, or at least a particular form of English, has been robustly critiqued, yet is far from having been abandoned in teaching.[1] In addition, dominant discourse deems Native American languages “extinct” or otherwise incapable of speaking to academic topics. However, Indigenous peoples develop language for various subject areas, and languages are used in ways that represent the cultural perspectives of their users.[2] Such perspectives are part of the heart of Indigenous peoples’ sovereignty, and the right to use Indigenous languages supports, quite simply, Indigenous peoples’ right to speak and think.[3] Declining to accept assignments in an Indigenous or any heritage language (or requiring translations) conveys the message that English is needed in academic contexts, and is therefore communicatively superior. I argue that writing courses should support student refusals of translation, creating a situation where an instructor may not know what the content of a student submission even is, and that this inability “to know” serves the aims of decolonization.   [1] Alim & Smitherman 2012 [2] See: Kimura & Counceller 2009, McCarty & Nicholas 2014, Wilson & Kamanā 2011, Reyhner 2010, McIvor & McCarty 2017 [3] These rights are a main tenet of how Leonard (2008, 2011, 2021) theorizes language reclamation

“The Schooling of Gestural Listening” attends to how gestural listening—defined as all of listening’s embodied manifestations, such as nodding and nonverbal backchanneling—is used, shaped, and then evaluated by school. The author shows how gestural listening is first leveraged to help students gain literacy, then disciplined into overly-restrained embodied norms, eventually fusing with notions of classroom management and student attitude. To illustrate this trajectory, the article draws upon Nicolas Philibert’s 2002 film Être et Avoir and the work of early literacy figures Marie Clay and Megan Watkins. Throughout, the essay argues that gestural listening’s relegation to an amalgamated landscape of “good” or “correct” conduct in school inordinately affects neurodiverse students. The author investigates this phenomenon by highlighting the writing of two students with self-disclosed ADHD diagnoses, and by engaging with scholars of neurodiversity and disability such as Melanie Yergeau, Shannon Walters, and Thomas Brown. By reminding readers of gestural listening’s affordances in early literacy acquisition, and its subsequent flattening by the process of schooling, this article ultimately aims to render it visible to educators once again, especially to those working in secondary and college environments where listening’s rich gestural register is often delimited to narrow perceptions of “correct” conduct.

Deborah Brandt’s concept of literacy sponsorship remains foundational in writing studies but, as Brandt herself noted in 2015, its sharper insights into power, ideology, and asymmetry have often been softened in application. Building on this framework, Kara Poe Alexander has shown how reciprocal forms of sponsorship emerge in service-learning contexts where students act as both recipients and providers of literacy support. Inspired by this expanded model, this symposium essay returns to the original concept of sponsorship not to dispute its fundamentals but to continue extending it toward a more networked, mutual vision that better reflects the conditions of AI-mediated, experiential learning. Drawing on my own institutional example, this essay traces how literacy sponsorship moves bidirectionally across instructional, technological, and community spaces. It invites further dialogue about the future of literacy sponsorship in an age of distributed expertise and asks how our field might adapt its theories to better account for the tangled, mutual economies of literacy unfolding around us.

For many transnational students in North America, digital literacies entail precarious participation—the adaptive engagement in digital literacy practices under conditions of systemic vulnerability and instability. This multiple case study examines how Chinese international students at a Canadian university perceive and navigate the precarity of their digital literacy practices across national and cultural boundaries. Findings reveal that the four participants exhibit tacit sensitivity to transnational digital precarity, employ strategic adaptation, and engage in measured resistance that cautiously transgresses digital norms. These insights contribute to broader discussions on digital literacies, transnational literacies, and digital precarity, extending and complicating existing frameworks in writing studies, literacy studies, and media studies.

Argumentation is at the core of political communication. We study what criteria people use when they evaluate argument quality. We ask how justification content and argument source – who presents the argument – influence perceived argument quality, as well as how these two interact. Regarding justification content, we rely on criteria derived from deliberative democracy, and separate appeals to common or private interests. Regarding argument source, we study partial, impartial and reluctant sources. The promoted policy is in accordance with the interests of partial sources, it conflicts with the interests of reluctant sources, whereas impartial sources’ interests are not affected. We observed that appeals to common interest yielded higher perceived argument and justification quality compared to appeals to private interests. Our central observation was that sources did not influence perceived argument quality, unless arguments appealed to private interests. In other words, the influence of the argument source was contingent on argument content.

Abstract The use of social media influencers as a rhetorical strategy contributes significantly to reshaping Emmanuel Macron’s public image. Aimed at countering the perception of distance conveyed in his initial Covid-19 speeches, this study explores the strategy’s rhetorical mechanisms, illustrated by a surprising encounter with two Youtubers, presented as a reward. I argue that Macron’s ethos is redefined through a deliberate balance between authority and proximity – both crucial to his image repair. The influencers’ unique format enables the implementation of this dual strategy, but they go even further by functioning as intermediaries who assist the president in adapting his discourse to align with the expectations, language, and values of their followers. In this encounter, ethos serves as both a means and an end. The collaboration between the politician and the influencers raises several critical questions: How is the strategy constructed? Who holds authority, and upon which models of authority does each party construct and articulate their discourse? How does this interaction affect the president’s style and language? What are the characteristics of their interaction? This analysis explores how influencers shape Macron’s communication and reveals distinctive features of his rhetoric within this unique format. In doing so, broader questions emerge about the boundaries between rhetoric, argumentation, and manipulation.

Large Language Models (LLMs) have ignited discourse within the Technical and Professional Communications (TPC) community in relation to authorship and accountability. This article employs a qualitative synthesis of current and theoretical scholarship regarding authorship theory and LLMs. This analysis argues that while LLMs provide assistance to improve human-generated text, LLMs are unable to participate in authorship, as they cannot be held accountable for their outputs, participate in reciprocity, or demonstrate rhetorical awareness regarding audience and context. The analysis urges professors and professionals to consider concrete guidelines surrounding LLM usage to create transparency in the classroom and workplace.

The first yearbook of the Michigan College of Mines (1915–1916) included a feature about the short-lived student drama club, the “Micomi Club” (1911–1914). It was ending because male students could no longer play female characters: “no mining engineer could be a lady.” Using historical case study methods, this article argues that the yearbook feature demonstrates, in content, worries about the destabilizing potential of drag performance and, in form, the uses of humor in technical writing.

In Visualizing Captions and Subtitles: The Embodiment of Accessible Multimodal Communication , Janine Butler visualizes captions and subtitles as instruments of connection that embody how we all communicate with each other through multiple modes and languages, including bodies, voices, and signs.

Because source use is a key academic literacy skill tied to students’ socialization into the university, scholars have called for more research on how novice second language (L2) writers’ use of sources changes over time as they engage with disciplinary discourse. The present study, therefore, tracked the semester-long development of thirty undergraduate L2 students’ source use in a research writing seminar course. Each student wrote two research papers for the course, providing sixty papers for both quantitative and qualitative text analysis. The researcher conducted data analysis in terms of citation density, source type, citation type, and source use purpose. Findings showed that students’ engagement with scholarly articles led to formulation of new citation patterns: incorporation of research summaries and frequent use of nonintegral citations. In addition, citation density increased overall, with scholarly sources newly used in theoretical orientations to John M. Swales’s CARS model. Nonetheless, students’ papers demonstrated a lack of proficiency in the sophisticated aspects of source use. The discussion concludes with suggestions for source use instruction in line with students’ understanding of disciplinary discourse.

This Research Brief presents an overview of current research in community-engaged writing, particularly foregrounding the importance of praxis-oriented and collaborative approaches. Here, we articulate collaboration, reciprocity, and accountability as some of the main tenets of community-engaged writing, and we showcase the variety of projects that such work can include (from local food writing to prison literacy work to transnational social justice movements and beyond). Then, we explore some of the methods and methodologies that are central in this scholarship, drawing on examples that engage storytelling, oral history and interview methods, archival methods, ethnographic research, and even public performances and workshops. We conclude with a discussion of future possibilities for research, teaching, and the imperative to see community-engaged work as part of scholarly work in tenure, promotion, and review.

This article examines one of the largest and most influential sites of knowledge production in the field of writing studies: College Composition and Communication ( CCC ). Based on a bibliometric network analysis of intra-journal citations in the journal, this article uses two metrics borrowed from network science, eigenvector and betweenness centrality, to highlight different “centers” of CCC . As this article illustrates, whereas the eigenvector centrality measure can help newcomers to the field determine the “key” articles on a global scale, the betweenness centrality measure enables more experienced scholars to identify the articles that are significant in local contexts because they serve as bridges between different areas of the discipline.

US higher education faces mounting political pressure and censorship, resulting in threats to our institutional missions and challenges to academic freedom. In this article, we trace two moments in disciplinary history that examine (mis)understandings of how censorship functions: efforts to roll back the Guidelines for Nonsexist Use of Language in NCTE Publications (now Statement on Gender and Language ) and Students’ Right to Their Own Language , both approved by NCTE in the mid-1970s. We draw from the feminist theories of Kate Manne and bell hooks to analyze materials from the NCTE and CCCC archives, documenting the rhetorical and logistical moves employed in these rollback efforts. In doing so, we identify how the exploitation of organizational apparatuses contributed to the subversion of a larger and necessary priority: establishing credible disciplinary boundaries to serve as a bulwark against political encroachment into literacy education. In sorting through these case studies, we offer examination of how misguided censorship accusations can threaten our discipline when actual censorship efforts are enacted by governmental entities.

The aphorism analysis assignment asks students in a first-year writing (FYW) course to respond critically to a microtext about writing. We argue that the brevity and content of these texts makes them especially well suited to help students work towards the goals of a FYW course, as well as to develop more general critical thinking skills.

This article describes a gamified technical writing assignment inspired by the Hunt a Killer board games. Students solve a fictional mystery by analyzing AI-generated technical documents as an introduction to the most common deliverables and genres in the field and practice of Technical and Professional Communication. Grounded in research on gamification and AI, this activity fosters experiential learning by situating technical writing genres as both structured and dynamic tools. By combining genre analysis with collaborative problem-solving, the assignment offers a novel approach to teaching genre in technical writing, emphasizing flexibility and critical thinking.

This critical reflection, motivated by a comprehensive program review and the opportunity to teach a new course, explores issues of relevance and engagement in English Studies.  Arguing for instructional methods that meet our current challenges, the author shares her experience with case-based learning in a graduate level English Language Study course.   The course utilized real-life cases to teach advanced linguistics, encourage critical thinking, and show students the ways linguistics can be used to address everyday problems.  Feedback from students evidenced a high level of relevancy and engagement.  The article also highlights the importance of scaffolding and collaboration in implementing case-based learning successfully.

This graduate level assignment requires students analyze rhetorical artifacts through an African American epistemology of rhetorical knowledge. The expectations of the assignment built on the concepts of Kemetic-rooted (Ancient Egyptian) rhetorical traditions that are common to the U.S.’s Black communities. The objective of the assignment was for learners demonstrate foundational declarative and procedural knowledge of the practices and frameworks within an African-American rhetorical tradition that would help them expand their understanding of rhetorical aims throughout the course and beyond. This assignment expanded the perception of the relationship between rhetoric, society, culture, and community both historically and contemporarily. For some students, working with a different rhetorical mindset allowed them to theorize about rhetorical communication in ways they feel they had not been able to articulate in previous courses or contexts.

This essay shares a WAW reflection assignment that supports the development of writing knowledge for tax memos and for the accounting profession; it is taught in an undergraduate tax class for accounting students. Students develop an external tax memo and, following submission of that assignment, they write about their own writing in their completed memo. The emphasis on the WAW reflection is paragraphing, as this aspect of writing is highly valued in accounting and especially needed for an effective tax memo. Accounting education has long called for more writing-emphasis instruction in accounting courses, and this assignment answers that call.

This study examines how metaphor and gender interact in venture capital pitches. We analyzed 60 pitches from a global competition, comparing metaphor usage between male and female winners and non-winners. Results show distinct metaphor preferences: male entrepreneurs used more BUILDING metaphors, while female entrepreneurs used more WAR and PLANT metaphors. The association between WAR metaphors and female winners suggests strategic metaphorical framing interacts with gender to impact persuasion. These findings reveal that gender norms influence decision making, and entrepreneurs can leverage metaphor to construct persuasive advantages, providing strategic and pedagogical direction for refining their figurative language in practice and training.

Discussions about multimodal argumentation have long been hindered by doubts about whether non-verbal artifacts can express propositions. The opponents of multimodal argumentation have stated that semiotic modes other than language lack the precision required to express verifiable statements about the world. The aim of this article is to demonstrate that the account of propositions presented in speech act theory is suitable for analyzing multimodal communication, which is why multimodal argumentation can be studied in the pragma-dialectical tradition. By connecting Searle’s approach with the pragma-dialectic argumentation schemes, I suggest that the propositional act is constructed of three, and not two, elements: referring expression, predicating quality, and proposition scheme, the latter being a characterization of the relationship between the first two. I derive proposition schemes directly from argumentation schemes, noticing that the pragma-dialectical argumentation schemes actually characterize the relationship within propositions, and not between them. Based on that notion, I argue that when interacting with seemingly ambiguous multimodal artifacts, the receiver automatically chooses the most probable connection between the referring expression and the predicating quality from the list of proposition schemes, explaining why multimodal communication can be easily interpreted intuitively. Finally, I analyze several argumentative examples to illustrate how the proposition schemes can be used in reconstructing the reasoning expressed multimodally.

This article examines a multi-year study of a client-based, critical service-learning project embedded in a Professional Writing course at a Jesuit Catholic university. Drawing on surveys and interviews with students across six course sections, the study explores how students perceived service learning, which aspects of the project most shaped their learning, and how the university's mission informed their understanding of service and professionalism. Findings reveal that while students often entered the course with conventional assumptions about service as charity and professionalism as formality, many came to adopt a more relational, justice-oriented view of professional communication. By engaging with real clients—many of whom face structural inequities—students encountered the human realities behind workplace writing and began to see professionalism as a flexible, context-responsive ethic grounded in care and reciprocity. This article proposes the concept of justice-oriented professionalism as a reimagined model for technical and professional communication, one aligned with critical pedagogy, social justice, and relational responsiveness.

This study aims to explore the significance and relationship between soft skills of students and entry-level career success in the Malaysian logistics industry. Utilizing a descriptive and correlational research methodology, data were collected from 381 logistics students, educators, and industry professionals. Quantitative analysis using SPSS V 26 and structural equation modeling revealed that communication, problem solving, teamwork, and adaptability positively affect career success, while leadership showed no significant impact on entry-level career success. The study recommends experiential learning, workshops, and mentorship to address soft skills deficits and enhance employability in the evolving logistics industry.

The study highlights the crucial role of professional social media and LinkedIn instruction for students seeking employment. An analysis of 20 business and technical communication textbooks identifies significant gaps between textbook guidance and real-world expectations. Some textbooks in both fields fall short in offering actionable strategies for creating and maintaining a professional social media presence. While many textbooks emphasize the importance of social media or LinkedIn, most fail to provide concrete examples or best practices, such as keyword optimization for AI, effective networking strategies, and best practices for posting content. Grounded in digital literacy theory and professional identity formation, the study provides teaching recommendations, including the identification and adoption of supplemental materials to teach professional social media usage.

This article explores factors influencing classroom assessment approaches by analyzing survey data from 326 U.S. college instructors teaching business, communication, and composition. Business and communication instructors adopt nontraditional grading methods far less than composition instructors. Departmental culture and disciplinary norms are major influences, along with constraints like class size, time, and technology. The article argues that instructors can and should question departmental grading norms to develop assessment methods that enhance learning in interdisciplinary courses like business communication.

Agile methodologies often do not explicitly include the process of creating user documentation, consistent with the idea that documentation should be minimal to create efficient processes. While Agile provides several advantages for technical communicators, these processes also raise challenges that technical communicators creating user documentation need to address, including collaborating with development teams and evaluating the usability of user documentation. Building on existing research, this qualitative study aimed to understand both the advantages and challenges of Agile and illuminate how technical communicators and their colleagues address the challenges. We interviewed 14 practicing technical communicators and their colleagues over 3 months in the fall of 2022. Participants worked in six software development organizations across the United States, with one working in Europe. We analyzed results qualitatively to discern findings focused on three topics—general advantages and challenges of creating user documentation in Agile contexts, the dynamics of technical communicators interacting with Agile development teams, and the effects of Agile on assessing the usability of user documentation. We offer suggestions for practitioners and educators as they consider how Agile affects the creation of user documentation, leveraging the benefits of Agile, and addressing challenges in innovative ways as demonstrated by participants in this study. Future research will provide even richer perspectives.

This article proposes a sensemaking methodology to enhance human-in-the-loop technical and professional communication (TPC) practices when working with generative artificial intelligence (GenAI) output, which is often ambiguous and not always accurate. Sensemaking describes actions and cognitive strategies humans use to make sense of new/ambiguous information. We argue that sensemaking can help TPC students navigate making sense of GenAI output for better judgment in evaluating AI output. Particularly, we leverage sensemaking's Situation-Gap-Bridge-Outcome framework as a heuristic to identify situational contexts outside of GenAI, gaps in knowledge, create bridges for those gaps, and evaluate outcomes and connect this to extant TPC literature and discuss its implications.

This mixed-methods study investigates the development of intercultural communicative competence (ICC) among Bangladeshi university students through the creation of online advertisements for products like tea, kettles, and mango drinks. Grounded in the frameworks of Ertay and Gilanlioglu’s multidimensional ICC scale, Kress and van Leeuwen’s social semiotics, and Dooly’s asynchronous interculturality, the research examines how student-made ads serve as cultural texts that manifest evolving ICC. Quantitative results from 90 participants revealed significant disparities in self-assessed ICC, with Attitude scoring highest (71%) and Awareness lowest (54%). Longitudinal analysis of 60 students showed Language Appropriateness improved most (37%, p  < 0.01), while Visual Cultural Cues showed minimal gains (18%, p  = 0.08), indicating a cultural bias in visual literacy development. Pedagogically, advertisement creation supported by a structured ICC rubric yielded significantly higher competence gains (29%) than case studies or ad creation alone. Qualitative findings illuminated the challenges students faced in negotiating “glocal” identities and the emotional labor of cultural mediation. The study concludes that student-generated advertisements are potent pedagogical artifacts for ICC development but require tailored, critically reflective scaffolding to address contextual biases and effectively prepare students for the demands of global digital business communication.

Typically, one might expect a review to highlight similarities, but here, I choose to place these books side by side for their contrasting perspectives.Before delving into the essence of the comparisons, it is important to recall the mission of the AK Peters Visualization Series.This series aims to capture what visualization is today in all its variety and diversity, giving voice to researchers, practitioners, designers, and enthusiasts.It encompasses books from all subfields of visualization, including visual analytics, information visualization, scientific visualization, data journalism, infographics, and their connection to adjacent areas such as text analysis, digital humanities, data art, or augmented and virtual reality ("AK Peters Visualization Series," n.d.).Both authors are practitioners who bring their expertise in communicating through visualized information and data.Jen Christiansen, who graduated in geology and art, is a senior graphics editor at Scientific American, while Nancy Organ, formally trained in statistics, has experience as a data visualization designer and educator.Each utilizes her unique skills for effective communication.Traditionally, rhetoric is understood as "a discipline concerned with the effective use of language, to persuade, give pleasure, and so on" (Matthews 2007).While this definition seems self-evident, it is essential to note that contemporary rhetoric encompasses all modes of communication.Interestingly, practitioners, educators, and researchers frequently refer to "the language [bold -EM] of data visualization," exploring its grammar, vocabulary, and stylistics (DataVis Lisboa 2020; "Visual Vocabulary," n.d.; Ben-Joseph 2016; Kandogan and Lee 2016).This context invites a closer examination of three key aspects: first, how various authors describe persuasive communication through information and data visualization, or as some call it, data storytelling; second, how to expand our rhetorical framework to include data, numbers, and statistics; and third, a deeper exploration of the audiences-crucial for rhetoricians-of data and information visualizations.As Burns et al. (2020) state.When designers create visualizations for communication, they make choices about encoding and design that they think will accurately and persuasively communicate their interpretation of the data.The ultimate interpretation of a visualization depends on both the designer and the reader. InventioBoth books target distinct audiences, as indicated by their titles.Building Science Graphics serves as both a textbook and a practical reference for anyone looking to convey scientific information through illustrations for articles, poster presentations, and beyond ("AK Peters Visualization Series," n.d.).In contrast, Data Visualization for People of All Ages is more approachable, specifically aimed

The article investigates the factors influencing the formation of rhetorical norms in social media. The case discussed concerns the activity of politicians in an election campaign. The author argues that, in addition to existing norms resulting from law, practice and the situation on the political scene, new conditions of online communication must be taken into account – the significance of technology and the change in the citizen’s position as a participant in the interaction.

This paper argues for the critical need to develop a deepened understanding of rhetoric, particularly ethos, in light of the emergence of sophisticated AI language users as rhetorical agents. It stresses the importance of the human element in rhetorical interpretation and thus introduces the concept of the zero persona to represent the creators and stakeholders behind AI tools. Understanding machine ethos is a pressing issue because questions of trust and reliability are at the forefront of society’s concerns over the use of this technology.

Głównym celem podejmowanych w artykule dociekań jest omówienie typowych przykładów wielofunkcyjnego użycia wyrażeń językowych naruszających ideę transparentności znaków na przykładzie aktów komunikacji pojawiających w niektórych debatach publicznych. Zjawisko naruszania lub przekraczania transparentności znaków, tj. częściowej zmiany ich konotacji, zmiany ich desygnatów bądź zmiany stanów mentalnych ich odbiorców, pojawia się w przypadkach pomieszania ze sobą bądź nakładania na siebie poszczególnych funkcji semiotycznych wypowiedzi językowych związanych z określonymi użyciami wyrażeń językowych.

Przedmiotem artykułu jest amplifikacja retoryczna, kształtująca narrację parabolicznego utworu Reymonta pt. Venus. Wirtuozeria formalna, organizująca dzieło, poświadcza epideiktyczny charakter retoryczności, służąc demonstrowaniu sprawności rzemiosła, erudycji i kunsztu pisarskiego, a zarazem wszystkiego tego, co kojarzyć się może z etosem autora. Amplifikację osiągnął Reymont przez zastosowanie pokaźnego repertuaru figur i tropów, uzyskując z ich użyciem artystyczną kompozycję oraz wytworność i okazałość stylu.

Artykuł łączy zagadnienia z zakresu komunikacji politycznej, logiki nieformalnej i filozofii. Jego przedmiotem jest kwestia operowania normą spójności w obrębie argumentacji z użyciem tu quoque, rozumianego jako zarzut hipokryzji, na przykładzie debat prezydenckich w Polsce z lat 2015 i 2020 r. Metodologia badawcza obejmuje filozoficzną analizę pojęć, a także analizę wypowiedzi z perspektywy logiki nieformalnej. Badanie wskazuje, że w niektórych wypadkach zabiegi z wykorzystaniem normy spójności mogą prowadzić do manipulacji.

This article examines the notion of “secure-base relationships” in kindergartens. While this concept originally emphasized early emotional bonds between parents and children, recent developments in attachment theory highlight its interconnectedness with social relationships. However, the dichotomy between a secure base and exploration remains prevalent in the literature. Adopting a practice-based approach informed by rhetorical listening, we analyse kindergarten teachers’ descriptions of exploratory processes with children. Examples from two phases of a project on the theme of the universe are discussed in light of the concepts of ethos and habitual places. Findings suggest that secure-base relationships in kindergartens are closely interwoven with exploration, forming a polyvocal and dynamic place that involves choice and risk. Embodied interactions in familiar activities are shown to support relationships, and alternating positions in play emerges as a beneficial pedagogical strategy to support a culture of sharing. Finally, the relevance of a civic notion of ethos for kindergarten communities is underscored.

Celem niniejszego artykułu jest ukazanie, w jaki sposób branże zoologiczna i dogparentingowa w Polsce kształtują przyjęte w uzusie społecznym normy retoryczne dotyczące śmierci i pochówku psów, komunikując się z ich opiekunami za pośrednictwem artykułów poradnikowych publikowanych w przestrzeni internetowej. Biorąc pod uwagę perswazyjną funkcję analizowanych tekstów, stanowiących narzędzie content marketingu, a także rolę nowych mediów w kształtowaniu świadomości użytkowników Internetu, z dużym prawdopodobieństwem można stwierdzić, iż wpływają one na zmiany postaw, przekonań i zachowań komunikacyjnych uczestników dogparentingowego dyskursu – oczywiście pomimo oporu czy sceptycyzmu użytkowników języka polskiego przyzwyczajonych do tradycyjnych dychotomii: kultura-natura, człowiek-zwierzę, uczucia-instynkt.

Klasyczna retoryka, głęboko zakorzeniona w starożytnym życiu obywatelskim, od dawna charakteryzowała się silnym nacechowaniem normatywnym. Niniejszy artykuł bada ewolucję tego normatywizmu i jego postrzeganie we współczesnych badaniach, w szczególności nad językiem i komunikacją. Analizujemy, w jaki sposób koncepcja ars (sztuka/umiejętność) definiowała retorykę i w jaki sposób jej zasady, pomimo historycznej krytyki i zmian w podejściu do języka zachowują swoją istotność. Ostatecznie twierdzimy, że normatywizm klasycznej retoryki nie jest przeszkodą, lecz solidną podstawą do zrozumienia i ukształtowania skutecznej komunikacji w XXI wieku.

This paper examines how contemporary theatre reflects and reconfigures the rhetorical condition of disenchantment through the analysis of Leila Buck’s American Dreams and Panayiotis Mentis’s Foreigners. Drawing upon Max Weber’s notion of the disenchantment of the world and Michael McGee’s theory of the ideograph, the study explores how the American Dream has shifted from an aspirational ideology to a disillusioned cultural residue. Both plays dramatize the erosion of persuasion as a form of social cohesion, revealing how national myths lose their force under the weight of contradiction and exclusion. Buck’s interactive satire transforms the process of naturalization into a participatory spectacle that implicates audiences in the mechanisms of granting citizenship as a prize in a live game show, while Mentis’s domestic tragedy stages the ethical aftermath of disillusionment within the Greek immigrant family after they had been granted citizenship in the United States. The analysis proposes that theatre serves as a rhetorical laboratory where the collapse of ideological enchantment is made visible and emotionally intelligible. Disenchantment, far from being the negation of meaning, emerges as a mode of critical awareness that enables new forms of ethical reflection.

Celem tekstu jest eksploracja kontekstu retorycznego narracji medialnych dotyczących wykorzystania seksualnego na przykładzie skandalu Kącki–Rogaska oraz opracowanie rekomendacji dla twórców tego typu wypowiedzi. Przeprowadzono analizę ramowania w ujęciu retorycznym, koncentrując się na triadzie retorycznej i zapisach prawno-terminologicznych. Materiał badawczy stanowiło 166 wypowiedzi medialnych w mediach społecznościowych, będących bezpośrednią reakcją na ujawniony skandal, a więc takich, w których sposoby argumentacji zostały zastosowane w określonym kontekście. Zidentyfikowano narracje dotyczące czynu, osoby zgłaszającej krzywdę i osoby obwinionej. Najczęściej stosowano czyn jako oś narracji. Eksplorowano również rozpoznane ramy interpretacyjne, wśród których najczęstsze to „przemocy” i „molestowanie”, do opisu czynu. Osoby pokrzywdzone opisywano jako „ofiary” lub „osoby skrzywdzone”, natomiast sprawców ukazywano w sposób zróżnicowany – od neutralnych po emocjonalne i stygmatyzujące określenia. Przeprowadzone badanie wskazuje na potrzebę odpowiedzialnego języka w mediach, który unika uproszczeń i automatyzmów językowych, konieczność kształtowania świadomości środowiska ludzi mediów na temat norm komunikacji, a także niezbędność norm w komunikowaniu, szczególnie gdy dotyczy ono sprawy tak wrażliwej jak wykorzystanie seksualne. Autorzy opracowali zestaw rekomendacji, wskazali na ramy nierekomendowane i takie, gdzie należy zachować ostrożność.