IEEE Transactions on Professional Communication
83 articlesJune 2025
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Navigating New Terrain: Diverse Effects of Social Media on Employee Performance in China's Social Commerce Sector ↗
Abstract
<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background:</b></i> Social media has transformed communication in professional settings, giving rise to the social commerce sector. However, its impact on employee performance remains unclear, limiting its application efficiency. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></i> Prior research presents varied findings on how social media influences work performance. This issue in the social commerce sector remains ambiguous. Most studies focus on either the benefits or risks of social media, neglecting a comprehensive view. In addition, the role of guanxi in promoting knowledge-sharing behaviors is underexplored. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></i> 1. What is the impact of social media use on employee performance in the social commerce industry? 2. How does social media use affect employee performance through knowledge-sharing and technostress? 3. How does guanxi moderate the relationship between social media use and knowledge-sharing behaviors and consequently on employee performance? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methodology:</b></i> We surveyed 520 Chinese social commerce professionals, using self-reported questionnaires to investigate how social media use affects employee performance. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results:</b></i> Social media positively impacts job performance, with benefits outweighing drawbacks. It enhances knowledge-sharing behaviors which, in turn, improves employee performance. It also causes five technostress factors, but only techno-overload and techno-uncertainty significantly reduce employee performance. In addition, guanxi moderates the relationship between social media use and knowledge-sharing behaviors and strengthens the indirect effect of social media use on work performance through knowledge-sharing. However, this moderated mediation effect is not significant at low levels of guanxi. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion:</b></i> The results can help organizations effectively leverage social media as a valuable communication tool by fostering guanxi, promoting knowledge-sharing, and managing specific technostress factors.
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Comparative Study of Scientific Research Poster Design Favors Complete Assertion Headings and No Abstracts Over Other Formats ↗
Abstract
<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Millions of scientific research posters are presented at conferences every year, yet little research exists to guide poster design. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> There is widespread dissatisfaction with the state of scientific research posters. Research from technical and professional communication suggests that the typical research poster could be improved with complete sentence assertion headings. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research question:</b> How does poster format affect audience comprehension and reader preference? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> In Study 1, undergraduates read posters in two different formats—Complete Assertion Headings and short, Topical Phrase Headings—and answered questions about comprehension and preference. In Studies 2a (engineering educators) and 2b (engineering faculty), participants answered questions about their perceptions of three different poster formats: Complete Assertion Headings, traditional IMRD headings + Abstract, and the popular #betterposter billboard style template. In a short teaching case study, students used these research results to develop their own posters and adapted the templates that we presented. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> Study 1 found that Complete Assertion Headings, compared to topical headings, improved student recall, and students preferred the complete assertion format. Study 2a found that engineering educators preferred nontraditional poster formats (both the Complete Assertion Heading and the #betterposter format) to the traditional IMRD + Abstract format. Study 2b found that mechanical engineering faculty preferred the Complete Assertion Heading to other formats. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> We recommend that practitioners consider using Complete Assertion Headings on their posters, and we provide examples of exemplary student posters.
December 2024
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Getting it Wrong: Student Estimations of Time and the Number of Drafts in Linked Computer Science and Technical Communication Courses ↗
Abstract
Background: Students in technical communication classes need to develop expert-like competence in project schedule management to prepare for academic and career success. We address two aspects of project schedule management—estimating time and estimating the number of drafts—that affect undergraduate computer science students in linked computer science–technical communication courses as they prepare documents for their client-based team project. Literature review: Our research considers three areas (developing expert-like behaviors, estimating time, and estimating the number of drafts) that students need to address in their coursework with complex, client-based problems. Research question: What percentage of students accurately estimate, overestimate, or underestimate the time needed to complete project tasks in face-to-face and hybrid sections? We define accurately estimating time as an expert-like behavior and categorize both generating documents and estimating the number of drafts as project tasks. Research methodology: To discuss this research question, we introduce the participants, explain our informed consent, describe our survey instrument for collecting data, and detail our research design. Results/discussion: We present student estimations in two categories: estimated versus actual time to complete assignments and the number of estimated versus actual drafts completed. We learn that students misjudge the amount of time and the number of drafts needed to complete a project, suggesting that technical communication coursework can better prepare students in developing these competencies.
September 2024
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Abstract
Background: The bulk of international trade has led to increasing demand for specialized professional communication texts in multilingual contexts. Persuasive language is required in promotional discourse to sell products. When transactions are carried out with foreign countries, translation becomes essential for successful commercial exchange. Literature review: Persuasion requires the use of positive evaluation to describe products. This article addresses the need to contrast the expression of positive evaluation in English and Spanish online promotional cheese descriptions. Research questions: 1. What are the linguistic resources used to express positive evaluation in English and Spanish in online promotional texts of the cheese industry? 2. What is the distribution across parts of speech and semantic categories and subcategories between these two languages? 3. How can semantic tags in bilingual comparable corpora provide useful information for translation practice? Methodology: Empirical data have been extracted from Online Cheese Descriptions (OCD), a semantically tagged English-Spanish corpus, and classified using the Appraisal Framework into the subcategories of appreciation, judgment, affect, and graduation. Results and discussion: Tests of statistical significance have revealed cross-linguistic differences, mainly in appreciation, thus leading to a qualitative analysis. The findings also include a large inventory of all evaluative items that express appreciation for cheeses in both languages and general guidelines for translators. Conclusions: This multilayer corpus-based analysis has yielded relevant data that can be used to enhance the second-language writing and translation processes required for marketing cheese in English and Spanish, thus supporting international professionals in their communication in multilingual contexts.
June 2024
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Managing Uncertainties in Technology-Mediated Communication: A Qualitative Study of Business Students’ Perception of Emoji/Emoticon Usage in a Business Context ↗
Abstract
Background: With increased reliance on technology-mediated communication (TMC) minus the social cues, uncertainty management has become critical. This study investigates how usage of emojis/emoticons in professional communication contexts helps people navigate this uncertainty. Literature review: Prior works have focused on the benefits of emoji usage in TMC, particularly in enhancing message substance, emotive expressiveness, and perception. Research questions: 1. What is the attitude towards emoji usage among the upcoming generation of professionals, specifically Generation Z, as they prepare to enter the workforce? 2. What, if any, is the impact of emoji usage on how one perceives others and is perceived in formal work settings, especially for Generation Z? 3. How does emoji/emoticon use affect Generation Z's interpersonal communication at work? Methods: Three focus group discussions were conducted with a total of 29 graduate-level, business studies students with work experience ranging from zero to four years. Reflexive Thematic Analysis using Braun and Clarke's six-step process was conducted to analyze the data and generate themes. Results: Three salient themes emerged from the analysis: 1. Communicative Competence, 2. Identity Construction, 3. Socialized Patterns of Usage. Conclusion: Although emojis are helpful in specific linguistic functions, clarifying intent, and reducing uncertainty, they retain a great deal of fuzziness owing to the ambiguity in usage and interpretation. It is therefore prudent to design ways of incorporating them in instructional interventions to sensitize students around the nuances of emoji usage, to capitalize on the benefits they offer.
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Researching With Virtual Reality: Exploring the Methodological Affordances of VR for Sociotechnical Research and Implications for Technical and Professional Communication ↗
Abstract
<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background:</b></i> Virtual reality (VR) has been studied as a potential tool for preparing technical and professional communication (TPC) practitioners to contribute to emerging technologies. However, no present research in TPC has focused on the methodological value of VR as a sociotechnical research site. Therefore, this study aimed to reveal the methodological value of VR by documenting the processes and methods employed by a student researcher in understanding the ways VR affect community building. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></i> Humanists have explored and theorized virtuality from various perspectives. Social researchers have explored the use of VR in multiple sectors. Yet, TPC has not established a steady agenda for studying VR as a research site. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></i> 1. What can we learn from a student researcher's experience of conducting social research in VR? 2. What were the methodological challenges in VR interviews? 3. How can TPC scholars use VR for research? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research methodology:</b></i> Using ethnographic approaches including interviewing, affinity mapping, and reviewing of VR environments, this study collected insights about performing research with VR and its implications for TPC researchers. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results:</b></i> The study's participant shared their experience with using VR to conduct research. Five categorial themes were identified from the interview: interactivity, reach, usability, positionality, and tactics. Four VR applications were reviewed. Additional methodological strategies were discussed to prepare TPC practitioners for using VR as a research technology. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion:</b></i> TPC researchers should consider VR as a viable research technology to expand the methodological means of TPC studies.
September 2023
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Abstract
<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> During the COVID-19 pandemic, the popularity of teleworking has risen. Telework seems poised to remain popular even after the pandemic fades away. As a result, it is important to understand the humanistic effects of telework such as distress, coping responses, and related effects. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Uncertainties related to telework can lead to distress. When this occurs, teleworkers may employ a variety of coping responses, which vary across several important dimensions. These coping responses vary in the extent to which they affect telework outcomes. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What strategies do teleworkers use for dealing with telework distress? 2. How are various coping strategies related to humanistic telework outcomes? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> Data from a survey of 504 American teleworkers were used to test a theoretical model. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> Results suggest that teleworkers cope with telework distress through assistance seeking, technology experimentation, venting, and negative and positive emotions. Coping responses had differential effects on telework exhaustion and satisfaction, with negative and positive emotions and venting affecting exhaustion, and assistance seeking, task experimentation, emotions, and venting affecting satisfaction. Distress had a direct effect on exhaustion, but not on satisfaction. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> The effects of emotion-focused coping on telework satisfaction and exhaustion are notably stronger than those of problem-focused coping responses. Emotion-focused coping responses that are adaptive have beneficial effects, while those that are maladaptive have detrimental effects. Adaptive problem-focused responses have similar effects. The extent of communication focus does not seem to affect the impact of coping responses on outcomes.
June 2023
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Abstract
<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Technical writing is a critical professional skill for engineers, but engineering students often perceive writing as less important. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Research suggests feedback, revision, and reflective writing support conceptual learning. However, just as student beliefs about intelligence impact engagement and learning outcomes, beliefs about writing may likewise affect how valuable writing is to learning. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. Do student beliefs—expressed in reflections—depict writing as a learning process or as a deterministic artifact? 2. To what extent do these expressed beliefs explain variance in their conceptual learning in a chemical engineering laboratory course? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> A design-based research study was conducted in three semesters of an upper division chemical engineering laboratory course to jointly study the use of feedback, revision, and reflection, and to develop contextualized theory about the relationships between these and students’ conceptual learning. Students’ writing was analyzed qualitatively. Regression modelling explained variance in scores of students’ conceptual understanding. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> We found that students who elaborated on errors and corrections scored significantly lower on conceptual understanding in their final submission, while students who described writing as an ongoing process scored significantly higher on conceptual understanding in their final reports. We found a similar trend for students who completed a second cycle, and especially that a focus on perfecting a written artifact corresponded to lesser gains. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> Our findings lend support for assisting engineering students to approach writing as a developmental and learning process and for engaging them in multiple rounds of feedback, revision, and reflection across their programs of study.
March 2023
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Planning for Difference: Preparing Students to Create Flexible and Elaborated Team Charters that Can Adapt to Support Diverse Teams ↗
Abstract
<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> A robust body of research supports the use of team charters to purposefully create a team culture with shared norms and expectations. However, student teams often treat this requirement as busywork and fail to invest the effort needed to create team charters that prepare the team to adapt for obstacles that they may encounter. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> Teams that do not engage in effective planning for their collaborations are likely to encounter a range of problems including slackers, domineering teammates, curtailed learning opportunities, and general exclusion from the project work—problems that are often exacerbated on diverse teams and that disproportionately affect marginalized populations. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> We created three online modules that help students uncover their own tacit expectations for teamwork, share and merge these expectations, and then construct a team charter and task schedules with their teammates. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods:</b> We used a quasiexperimental design comparing team charters from control and experimental groups to understand how our modules affected students’ charters at a university with a highly international population. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> Analyses revealed that control group charters tended to invoke universal team norms and assign punishments for failing to uphold those norms. By contrast, experimental group charters were more flexible, acknowledged competing priorities, evidenced greater planning, and articulated processes that could accommodate individual goals, values, and constraints. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> Charters created after the modules showed more accommodation of difference; however, more research needs to be done to determine whether the more flexible and elaborated charters improve team behaviors.
September 2022
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Effects of Top-Down, Bottom-Up, and Horizontal Communication on Organizational Commitment: Evidence From Chinese Internet Firms ↗
Abstract
<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> An organization's internal communication is an important factor shaping employees’ organizational commitment. Internal communication practices can be classified into three types according to the direction of information flow: top-down, bottom-up, and horizontal communication. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are the relationships between the three types of internal communication and organizational commitment? 2. Are there any mediating routes that bridge the relationship between internal communication and organizational commitment? 3. Do the effects of internal communication on organizational commitment vary for different jobs? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Based on the social exchange theory, we uncover the underlying mechanism of the relationships between the three types of internal communication and organizational commitment. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> A structural equation model using partial least squares was employed to analyze survey data from 12,817 full-time employees in the Chinese internet sector. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> The results suggest that top-down, bottom-up, and horizontal communication affect organizational commitment positively and significantly via the mediating routes of employees’ perceived job attractiveness or perceived customer service performance. The study also reveals a fit between employees’ job characteristics (e.g., information-processing demands) and internal communication types to improve organizational commitment. These findings generate theoretical and practical implications for professional communication management.
June 2022
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Understanding the Effects of Visual Cueing on Social Media Engagement With YouTube Educational Videos ↗
Abstract
<roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background</b>:</roman> Social media like YouTube have transformative effects on technical communication. Technical communication scholars have attended to the increasing use of social media personally, pedagogically, and professionally. Our stream of research focuses on YouTube videos for educational purposes within the various research avenues. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review</b>:</roman> YouTube has become a viable platform for learning. YouTube educational videos have been studied from many different perspectives, yet research on engagement with YouTube educational videos is scarce, despite the importance of engagement in both learning and social media. Following extant research on YouTube educational video features, we probe the effects of visual cueing on social media engagement. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research question</b>:</roman> How does visual cueing (anchors and intrinsic visual features) affect social media engagement with YouTube educational videos? <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methodology</b>:</roman> We sampled 196 YouTube educational videos on 28 physics and astronomy topics, and extracted visual cueing from the videos and social media engagement information from YouTube. Multiple linear regression analyses were conducted. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results</b>:</roman> Our analyses show that intrinsic visual features (color contrast and visual complexity) are significantly related to social media engagement (involvement, intimacy, and interaction), while anchors (math equations and models) are not. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion</b>:</roman> Our study supports the empirical knowledge on social media engagement with YouTube educational videos and expands on the technical communication research for YouTube educational videos. In addition, this research contributes to the literature on engagement by extending its relevance to the social media learning environment. Finally, our study provides content creators with new video design insights that can be used to enhance social media engagement with YouTube educational videos.
March 2022
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Linguistic Justice on Campus: Pedagogy and Advocacy for Multilingual Students: Brooke R. Schreiber, Eunjeong Lee, Jennifer T. Johnson, and Norah Fahim: [Book Review] ↗
Abstract
This book offers college writing instructors strategies for creating linguistically diverse classrooms. Building on theories of language that multilingualism is a student’s strength not a deficit, the book will help faculty, staff, and graduate teaching assistants design lessons, courses, professional development opportunities, and writing center programs that support multilingual students and challenge notions that success on US campuses requires strict adherence to communicating in Standard Academic English (SAE). Through a highly engaging series of studies, the authors in this collection provide evidence that their approaches strengthen their writing pedagogies and empower their students. Although this book is primarily addressed to writing instructors, it may have some utility for professional communicators in industry. The rhetorical listening framework outlined in Chapter 10 would support in-house training on communicating across differences. The editors note that their work on the collection occurred during the COVID-19 pandemic. However, another relevant context emerged that is not addressed in the book explicitly. Following now-revoked Executive Order 13950, more than half of US states have enacted or are debating laws that would restrict classroom and professional development training around issues of diversity, inclusion, and equity. These laws may affect state-funded universities in ways that limit educators’ ability to enact the pedagogies described in this collection.
March 2021
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Engineers Taking a Stance on Technical Communication: Peer Review of Oral Presentations via the Trans-Atlantic and Pacific Project ↗
Abstract
Introduction: To present technical content clearly and effectively for global users of English, engineering students need to learn how. About the case: Technical communication classes in Spain and the US engaged in an international telecollaborative project between cross-cultural virtual teams in which students in Spain developed oral presentations that were then peer-reviewed by counterparts in the US. Situating the case: Research on international professional communication and, more specifically, virtual exchange is rapidly growing to explore how instructors can help students gain key competencies such as audience awareness, intercultural sensitivity, and an understanding of English as a lingua franca. Approach/methods: As part of the Trans-Atlantic & Pacific Project network, this project focused on spoken communication. Data were analyzed from feedback forms used by US students to evaluate oral presentations, and on prelearning and postlearning reports completed by students in Spain, as well as from class discussions accompanying the project. Results/discussion: Through reflections on pragmatic strategies that facilitate exchange and collaboration in English as a lingua franca, the engineering students became more fully aware of the importance of rhetorical and linguistic factors that affect meaning-making for engineers internationally. Conclusion: Results suggest that students who participate in transnational virtual exchange projects integrate their desire to acquire knowledge with an awareness of the importance of sharing knowledge through mindful and inclusive communication practices. Technical and engineering communication instructors from different countries can heighten their students' audience awareness, and cultural and language sensitivities through such projects.
December 2020
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Asynchronous Collaboration: Bridging the Cognitive Distance in Global Software Development Projects ↗
Abstract
Research problem: The role that physical, temporal, and cultural distances play in global software development projects has been well researched. Culturally diverse teams separated by physical distances across multiple time zones face significant challenges in collaborating effectively with each other. This article examines a fourth dimension-cognitive distance-that relates to the problem-solving style of teams that can also have an impact on their ability to collaborate successfully. Research questions: 1. Does cognitive distance affect communication among global software development teams collaborating with each other? 2. How does cognitive distance affect the sentiment/emotion of global software development teams collaborating with each other? Literature review: Prior research shows that collaboration among teams on global software development projects is impacted by practices to manage collaboration; appropriate use of collaboration technologies; collaboration readiness that relates to individual characteristics such as personality traits, motivation, and trust; and shared understanding in group problem-solving. While shared understanding has looked at the effectiveness of the use of common language and knowledge sharing, it has not examined how differences in problem-solving styles of geographically dispersed teams impact their ability to collaborate successfully. Methodology: We examined project artifacts and email communication among geographically dispersed teams within a global software development project. From the project artifacts, we examined tasks allocated to different teams. From the emails, we established the communication network and volume of communication, and performed a sentiment analysis on email content. This analysis allowed us to observe not only the quality of communication among the teams but also the sentiment/emotion that reflected how well they were working together. Results and discussion: Managing teams that vastly differ in problem-solving styles and tasks requires that project managers be aware of these differences and introduce liaisons that reach across the teams to help bridge the cognitive divide.
September 2020
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Building Psychological Safety Through Training Interventions: Manage the Team, Not Just the Project ↗
Abstract
Background: Successful team collaborations require psychological safety (PS)-a measure that addresses how individuals perceive their own behaviors in a team, allowing members to be comfortable being themselves. Technical communication curricula do not engage deeply with managing the socioemotional components of collaboration. Literature review: Scholarship addressing hundreds of teams with thousands of members concludes that psychological safety has a direct influence on task performance. Few studies track psychological safety across a team's lifecycle, and different professions exhibit a wide range of PS values. Extensive research indicates that collaboration can be improved by training. Research questions: 1. Will a targeted training intervention produce higher levels of psychological safety? 2. Does team duration affect teaming success as exemplified by psychological safety, satisfaction, and cohesion? Methods: Our multisite longitudinal study surveyed 215 students in 50+ short- and long-term teams to understand the effects of a specific training intervention (a PS learning module). Results and discussion: Training had no significant impact, but targeted training might still increase psychological safety. Short-term teams experienced significantly better psychological safety over long-term teams, and psychological safety improved the more time members spent in teams. Comparisons within longitudinal intervals were also significant, indicating that different team contexts influenced our results. Implications and future research: Results suggest that incorporating team-specific training may facilitate building a personal awareness of interdependence among team members. Moreover, research should account for contextual differences and use longitudinal team self-assessments. Future research should concentrate on identifying a range of viability for PS useful in benchmarking.
December 2019
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Finding Stories in the Threads: Can Technical Communication Students Leverage User-Generated Content to Gain Subject-Matter Familiarity? ↗
Abstract
Background: Previous research on user-generated content in technical communication focused primarily on non-traditional forms of technical communication outside of traditional institutions and organizations. User-generated content from the forum StackOverflow provides rich knowledge and stories behind problems faced by web and software developers. This study explores how technical communicators engage in this knowledge-rich content specific to web and software developers. Our findings provide insights into how researchers, instructors, and practicing technical communicators might leverage user-generated forum content in their work. Literature review: Previous research examined how user-generated content is a form of technical writing and technical editing. Furthermore, some research in technical communication has examined how technical user forums present a type of user-generated content to which technical communicators might add value. However, no research on user forums has explicitly examined how technical communicators engage in user forums to gain subject-matter familiarity or expertise. This study seeks to explore how technical communication students engage in user forums to troubleshoot coding problems. Research questions: 1. Are technical communication students able to successfully solve unfamiliar coding problems using user-generated content posted on the StackOverflow website? Are they able to identify the conceptual knowledge needed to solve the coding problem? 2. When learning about new, unfamiliar technical content, how do technical communication students search for information and decide which forum content to engage with? 3. Do technical communication students make meaning and actively fill knowledge gaps when they engage in new, unfamiliar technical content on StackOverflow? 4. After searching and reading through user-generated forum content to troubleshoot a coding task, do technical communication students feel confident enough in what they learned to teach someone else? Results: Most participants were unable to solve any of the coding problems using StackOverflow. Those who did successfully troubleshoot the coding problems exhibited more active scanning when selecting a search thread and made meaning of thread content more closely. Conclusions: Actively engaging and making meaning of thread content reveals insights into the stories behind the thread. These stories provide important details and clues for gaining subject-matter familiarity, but users must actively engage in meaning-making to access the stories and fill knowledge gaps. Practitioners and instructors can leverage content on StackOverflow to better understand coding problems. StackOverflow threads, along with other user-generated forum content, also give instructors insight into technical audiences and can be leveraged to teach students how to use primary research to better understand audiences. Researchers can continue to study how novice users interact with user-generated content by investigating how confidence levels affect meaning-making.
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E. Katsch and O. Rabinovich-Einy: Digital Justice: Technology and the Internet of Disputes [Book review] ↗
Abstract
The reviewers feel that what makes "Digital Justice: Technology and the Internet of Disputes" so valuable is its relevance to a wide range of professional and nonprofessional applications, including healthcare, technology, e-commerce, social media and social relationships, law, and the workplace. Readers who use digital media for organizational and business communication can benefit from Digital Justice and its insights into disputes, access to justice, and the influence of digital media on barriers to justice. Ethan Katsch and Orna Rabinovich-Einy address the emerging disputes brought by the advancement of technology as well as the ways that these disputes could be resolved or prevented altogether. There has yet to be a dispute resolution and prevention process that works flawlessly in all cases, but the authors provide valuable insight toward what issues need to be addressed, as well as how and why these issues affect users involved in disputes.
September 2019
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How Technology Support for Contextualization Affects Enterprise Social Media Use: A Media System Dependency Perspective ↗
Abstract
Research background: Using enterprise social media (ESM) in the workplace has become an important channel for initiating communication activities for employees in the organization. However, some organizations reported that they did not obtain expected returns from their ESM investments. This outcome may be attributed to employee underutilization of ESM. Thus, exploring how employees use ESM is vital to improving communication efficiency. Research questions: 1. How does ESM support for contextualization affect employees' dependency relations with ESM? 2. How do dependency relations affect ESM use? Literature review: For professional communicators and other workers, dependency relations can enhance their media use behavior by channeling more useful information. In studying how professional communicators use a medium, researchers indicated that users' continuance intention rarely occurs without users' dependency on the medium, thus making media system dependency (MSD) relations critical for media use. Based on the MSD theory, we investigate how ESM support for cognitive and affective contextualization affects employees' understanding, orientation, and play dependency relations with ESM, and consequently affect work-related and social ESM uses. Methodology: We surveyed 258 employees of a large software development firm in China. Results and conclusions: Our findings suggest that technical and professional communicators who have not yet used ESM in their work may take the following steps: 1. explore ESM and their specific use by employees; 2. manage and control different information sharing among employees on ESM so as to satisfy employees' different goals; and 3. design and develop different ESM functionalities.
June 2019
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Abstract
Introduction: ABET has approved changes to the EAC's Criterion 3 that will take effect for the 2019-2020 accreditation cycle. Among many changes and rearrangements is the introduction of the term “engineering judgment” as one of the competencies that students must develop to prepare for professional engineering. Literature review: However, engineering judgment is not defined in the criterion, and although it is a ubiquitous concept in the philosophy of engineering and engineering education, little empirical investigation has been undertaken into the practice of engineering judgment. And there is even less conceptual or empirical investigation into communication's role in the practice of engineering judgment. Research questions: 1. What does engineering judgment look like in practice? 2. How does the sociotechnical situation affect engineering judgment? 3. What role does rhetoric have, not only in communicating judgments, but informing them as well? 4. How can teachers and practitioners in engineering and technical communication use these findings to facilitate better judgment in the classroom and at work? Methods: Using videotape and fieldnotes, the author examines the two sequences of decision-making from a student engineering design project. An ethnomethodologically inspired framework is used to exhibit the phenomenal details of “doing” engineering judgment. Discussion/conclusion: Data reveal that engineering judgment may be fruitfully understood by educators as not just a cognitive and individual ability to apply technical knowledge, but instead a capacity of participants to rhetorically establish common cause to interrogate and reflect on the relations between technical data and situations.
March 2019
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Abstract
Background: Knowledge workers have become “technologically-tethered,” increasingly using mobile and communication technologies to engage in work during nonwork or “after-hours” personal time. Literature review: Research has identified several individual- and organizational-level predictors of this after-hours technology-enabled work behavior and its primarily negative consequences. However, little is known regarding the behavior's potential benefits or the ways in which it is affected by technology characteristics. Research questions: 1. How do technology characteristics affect after-hours work connectivity? 2. How does after-hours technology use affect work-life balance? Methodology: We test our hypotheses with a survey-based research design involving 312 knowledge workers, and analyze our data with covariance-based structural equation modeling. Results: After-hours work connectivity increases when the technology affords lower levels of immediacy and greater levels of concurrency, rehearsability, and reprocessability. A post-hoc analysis reveals that workers who might be expected to have low levels of after-hours work connectivity-such as those who have children at home or whose employers have a high segmentation norm-have higher levels of after-hours connectivity than their counterparts when the technology has high concurrency. We also find support for a curvilinear (inverted-U shaped) relationship between after-hours technology use and work-life balance. Conclusion: Individuals are amenable to interweaving technology-enabled work with nonwork tasks when the technology facilitates asynchronous and user-controlled interactions. Furthermore, this interweaving has a positive impact on work-life balance, up to a point. We discuss the implications of these findings for research and practice.
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Principles of Place: Developing a Place-Based Ethic for Discussing, Debating, and Anticipating Technical Communication Concerns ↗
Abstract
Background: This paper offers a hybrid, place-based ethic drawn from multiple perspectives as a way to reinvigorate ethical thought for technical communicators. Literature review: Aldo Leopold's land ethic asks us to consider actions beyond our immediate surroundings. Martin Buber's dialogic ethics complement a land ethic and interrogate interpersonal communication. Anticipatory technology ethics recommends the integration of ethical discussions and decisions during the design phase of new technologies. Together, these three approaches inform a place-based ethic for technical communicators. Research questions: 1. How might we meaningfully merge the many ways that technical communicators from varying backgrounds approach ethics into a useful ethical model that considers human interaction, technological innovation, and physical place? 2. How might such a merged model, what we call a place-based ethic, affect technical communication design? Methods: We analyze cases including documents from radical environmental defense groups, a restyling of certain federal court rules from legalese into plainer language, the creation of mortgage documents suitable for consumers and industry professionals, and the action-research design phase of a locative mobile application about public art. Results and conclusion: The cases provide concrete examples of the components of a place-based ethic, and we conclude that designing with a place-based ethic includes actively acknowledging the value of the environment, seeking areas for dialogue among involved parties and celebrating dialogue where it occurs, seeking shared spaces, clearly stating anticipated outcomes, and usability testing for potential ethical issues.
December 2017
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Abstract
Background: In policy and law contexts, plain-language practice and research tend to focus on the benefits of plain language for specific nonexpert or public audiences. However, as plain-language use has proliferated, documents targeted for revision increasingly include those with insider and expert primary audiences. This study investigates the effects of plain-language revision on insider audiences following the adoption of a revised city charter in a Midwestern US city. Research questions: 1. How does plain-language revision affect the way that insider city-government users make sense of the city charter? 2. How does plain-language revision affect the way that insider city-government users act on the city charter? Literature review: Plain language-a strategy that writers use to make texts more effective for users-is historically and ideologically associated with helping public or vulnerable audiences to access complex information. This core priority toward public or nonexpert audiences is important; however, it has also resulted in a limited understanding of the full scope of plain-language audiences, especially in contexts where insider and expert audiences are primary users. Methodology: This study, informed by genre theory, is a qualitative case study in which textual artifacts and interview data were collected and analyzed using a two-cycle qualitative coding process. Results: The analysis showed many effects, nearly all positive, for insiders and experts. Conclusions: This article focuses on two areas of impact: charter authority and user practices. I explore these areas, which include improved navigation, organization, and processes, through the concept of interplay between the unrevised and revised charters.
June 2017
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Abstract
Chinese people have actively engaged in transnational and cross-cultural business activities in recent decades. Some Chinese people have moved their business activities to overseas countries, in particular, to developed countries. Some of them have migrated and settled down in a host space. About the case: This study aims to examine the identity work-in particular, the construction of a hybrid identity-and the business communication of a Chinese-Australian migrant, Jack, from the perspective of Chinese researchers. Situating the case: The communication characteristics of Chinese people are reviewed, and some factors related to identity work are examined. These interrelated strands provide a foundation for analyzing Jack's business communication and identity work in a host context. Research questions: (1) As an immigrant, how has Jack managed his identities in his business communication with self and Others during his life experience of more than 20 years in Australia? (2) Has Jack achieved a hybrid identity that enables him to switch his identities as he confronts the communication challenges of business situations? (3) What forces affect Jack's everyday business communication and identity work as a Chinese-Australian migrant in Australia? Methodology: Theories are applied to analyze anecdotes relating to the business communication and identity work of the migrant chosen for this case study. The first author is positioned as a cultural insider and ethnographer, observing, experiencing, and reflecting on some episodes in Jack's everyday business communication and identity work. The second author's informed input as an outsider to the case study provides interpretation of data and adds balance and a measure of objectivity. Results: Jack's communication with self and cultural Others is presented and analyzed to examine his complicated identity work in a host business arena. His shifting hybrid identity helps him to cross the border of his host culture and obtain privileges in business competition. These stories reveal that Jack's identity is continually changed and reconstructed as he builds social and cultural capital in his new business arena. Conclusions: This study captures characteristics of the transnational and cross-cultural business communication practices of Chinese migrants from the inside looking out, and it suggests that identity work is an ongoing and complex project, and that stereotypes should be avoided in transnational and cross-cultural business communication practices.
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Abstract
Research problem: Business-to-business contracts are complex communication artifacts, often considered “legal stuff” and the exclusive domain of lawyers. However, many other stakeholders without a legal background are involved in the negotiation, drafting, approval, and implementation of contracts, and their contributions are essential for successful business relationships. How can we ensure that all stakeholders in the global business context-whatever their native language or professional background-easily and accurately understand contract documents? This study suggests that integrating diagrams in contracts can result in faster and more accurate comprehension, for both native and non-native speakers of English. Literature review: We focused on the following research topics: (1) ways to integrate text and visuals to create more effective instructions, since we conceptualize contracts as a type of business instructions; (2) cognitive load theory, as it may help explain why contracts are so hard to understand and why text-visuals integration may ameliorate their understandability; (3) cognitive styles, as individual differences may affect how individuals process verbal and visual information, thus allowing us to explore the limitations of our suggested approach; (4) the English lingua franca spoken by business professionals in international settings, their needs and challenges, and the fact that pragmatic approaches are needed to ensure successful communication. Methodology: We conducted an experiment with 122 contract experts from 24 countries. The research participants were asked to complete a series of comprehension tasks regarding a contract, which was provided in either a traditional, text-only version or in a version that included diagrams as complements to the text. In addition to measuring answering speed and accuracy, we asked the participants to provide information about their educational background, mother tongue, and perceived mental effort in task completion, and to complete an object-spatial imagery and verbal questionnaire to assess their cognitive style. Conclusions: We found that integrating diagrams into contracts supports faster and more accurate comprehension; unexpectedly, legal background and different cognitive styles do not interact with this main effect. We also discovered that both native and non-native speakers of English benefit from the presence of diagrams in terms of accuracy, but that this effect is particularly strong for non-native speakers. The implication of this study is that adding diagrams to contracts can help global communicators to understand such documents more quickly and accurately. The need for well-designed contracts may open new opportunities for professional writers and information designers. Future research may also go beyond experimental evaluations: by observing this new genre of contracts in vivo, it would be possible to shed light on how contract visualizations would be perceived and interpreted in a global communication environment.
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Creative Content Management: Importance, Novelty, and Affect as Design Heuristics for Learning Management Systems ↗
Abstract
Background: This paper examines creativity in content management (CM) by presenting a case study analysis of an original, open-source, Web-based learning-management system (LMS). It explores existing literature and suggests new ideas about creativity and CM. Research questions: How can we conceptualize creativity in relation to CM? How can creativity be operationalized into specific design practices within CM? What dimensions of creativity should be considered when designing or evaluating creative CM systems?Situating the case: Theoretical research in content-management systems (CMSs) and LMSs has revealed a gap in our field's current understanding of how creativity relates to CM. Research studies related to the measurement of creativity have provided insight into characteristics and methodologies that could be adopted and adapted to evaluate creativity in CM. Studies from the learning sciences have investigated where LMSs fall short and suggested where new opportunities exist to better facilitate the informational needs of users. These works have pointed to a need for research on integrating creativity and CM, both in content and in the systems that manage content, and have laid the groundwork for this study. Methodology: This research investigates theories of creativity as they relate to CM by conducting a case study analysis of unique instructional software designed to deliver content to students enrolled in a university course. The primary evidence is taken from notes about the design and evaluation of the software and from survey data illustrating students' user experiences. About the case: We developed a classification strategy for exploring creativity along three dimensions-importance, novelty, and affect-and then used this strategy to explore a unique system's approach to deal with content challenges in each of those areas. User experience impressions provide evidence of successes and failures of experimental CM in these domains. Conclusions: The study finds that this original LMS design did contain features that exhibited novelty, importance, and affect, and that such features can be used to identify creativity in product design as well as to assess the design of complex software systems such as CMSs and LMSs. This detailed analysis of an original design for an LMS suggests new ideas for implementing and using CMSs and LMSs in technical communication. The study concludes by presenting a rubric for evaluating creativity in CMSs and LMSs, or for designing such systems with creativity in mind.
September 2016
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Abstract
Research problem: Partially distributed teams (PDTs) are virtual teams that consist of at least two distinct geographically dispersed subgroups that communicate mainly through information and communication technology (ICT). As such teams become increasingly prevalent, it is important to understand how to manage them to maximize team effectiveness. The perceptions of effectiveness of PDTs may be significantly decreased when they are characterized by ingroup dynamics, consisting of preferential attitudes and actions toward collocated members, with accompanying conflict and lack of trust in regard to the distant subteam(s). Research questions: Do ingroup dynamics negatively impact perceptions of effectiveness in PDTs and, if so, how strongly? What factors can lessen ingroup dynamics-specifically, can training or reliable ICT support decrease ingroup dynamics? Does organizational context affect these relationships? Does whether or not the PDT is international affect these relationships? Does the number of subgroups in a PDT affect these relationships? Literature review: Social identity theory suggests how ingroup dynamics may emerge and create fault lines between subteams in a PDT. Effectiveness is defined in terms of process performance, which refers to how well the teamwork process has been undertaken. Prior research suggests that ICT reliability and training for work in distributed teams may decrease ingroup dynamics and improve effectiveness. International members, the specific organizational context, and the number of subteams per team might moderate these relationships. Methodology: An online survey of professionals with experience in PDTs was conducted, with two subsamples-one from a single large telecommunications company and one from a mix of organizations. Partial least squares regression was used to build and test a model of the relationships among the variables measured. Results: Ingroup dynamics have a strong negative relationship with perceived effectiveness. Overall, technology reliability and training significantly reduce ingroup dynamics. In the telecommunications company, training increased ingroup dynamics; thus, training may not always be beneficial, depending on organizational culture and the modes and types of training provided by a specific organization. Neither international membership on the team nor the number of subgroups per team was a significant multigroup moderator on any path in our model. Conclusions: These results help to extend social identity theory into this domain as they elucidate specifically that ICT reliability and training promote effectiveness of PDTs and that ingroup dynamics affect the perceptions of effectiveness in such teams. The results give managers guidance on what issues of PDTs to focus on to promote the effectiveness of PDTs.
June 2016
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Abstract
Research problem: Increasingly, professional and technical communicators analyze, synthesize, and respond to user-generated content, including online consumer reviews of products, as the influence of user-generated content on consumers' purchasing decisions grows. But product reviews vary in the degree to which people perceive them to be credible. Research questions: (1) To what extent does a product review's environment-a retailer or brand site-affect review users' ratings of that review's credibility? (2) To what extent does review valence (positive versus negative) affect review users' ratings of review credibility? (3) What is the strength of the relationship among credibility and its two main components, trustworthiness and expertise? Literature review: Recent research has made clear the spread and the influence of user-generated comments and, thus, the need for sophistication in handling it. Review credibility has two main components: trustworthiness (which equates to honesty or sincerity) and expertise (which equates to accuracy). Prior research also shows the effects of valence (positivity or negativity) in reviews, noting that negative reviews have more influence than positive reviews on readers' perceptions of review credibility and purchasing decisions. Methodology: We tested the effect of a consumer review's environment (brand or retailer site) and the effect of review valence (positive or negative) on the perceived credibility of that review, as well the degree of correlation among credibility, trustworthiness, and expertise. Through an online survey, we exposed respondents to the same review text with different star ratings (4-star and 2-star) in two types of sites: brand and retailer. We asked participants to evaluate the review's credibility, trustworthiness, and expertise. In half of the exposures, participants evaluated a review in the site of a high-credibility company (Apple or Amazon), and in the other half of exposures, participants evaluated a review in the site of a midlevel-credibility company (Dell or Walmart). Results and conclusions: Credibility strongly correlated with both trustworthiness and expertise. Participants rated 4-star reviews as more credible than 2-star reviews on high-credibility sites, but star ratings had no impact on midlevel credibility sites. We found no difference between ratings of reviews displayed on brand and retailer sites for midlevel-credibility companies but a small difference between reviews displayed on brand and retailer sites for high-credibility companies. Professional communicators should attend to reviews posted both to retailer and brand sites. Conclusions: Professional communicators charged with managing user-generated content need not spend resources on channeling it into retailer and other independent review site environments as opposed to brand site environments. Our findings indicate that professional communicators looking to identify credible reviews should attend to review valence, or the positivity or negativity of a review. When managing user-generated product reviews, they should try to make credible content more noticeable to review users.
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The Impact of Virtual Customer Community Interactivity on Organizational Innovation: An Absorptive Capacity Perspective ↗
Abstract
Research problem: Organizations are increasingly investing in virtual customer communities that reduce communication barriers between organizations and customers. However, little is known regarding how virtual customer communities might affect a firm's learning and innovation activities. Research question: What effects do virtual customer communities have on the relationship between absorptive capacity and organizational innovation? Literature review: Research has shown that virtual customer communities promote knowledge creation and knowledge sharing by facilitating communication within a virtual customer community. We investigate the extent to which interactivity in virtual customer communities influences the relationship between a firm's absorptive capacity (the ability to identify, assimilate, and apply external knowledge) and the extent to which a firm develops incremental and radical innovations. Methodology: We test this model with a quantitative survey-based research design that involves 102 firm-sponsored virtual customer communities. We use hierarchical regression techniques to test our hypotheses. Results: Absorptive capacity is positively related to incremental innovation and negatively related to radical innovation. Furthermore, virtual customer community interactivity moderates the relationship between absorptive capacity and incremental innovation. Conclusions: Virtual customer communities are transforming communication relationships between organizations and customers in ways that influence a firm's learning and innovation activities. One limitation of our study is the use of a single respondent for our survey. We recommend that future research examine how virtual customer communities affect organization-customer communication channels.
September 2015
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Abstract
Background: When an organization decides to adopt a technology, such as a content-management system (CMS), the choice affects writing styles and processes, and conversely, writing styles affect the implementation of the technology. This case study compares and contrasts the experiences of writers in organizations that implemented different types of CMSs: a web CMS (WCMS) and a component CMS (CCMS), with a focus on the different types of training given to each group to facilitate the implementations. Research questions: (1) What are the dependencies between technology choices and the corollary editorial constraints that writers must consider in order to realize the benefits that the technology can bring? (2) What types of training are needed to ensure that writers become fully productive in a collaborative, structured-authoring environment? Situating the case: When adopting structured information technologies, such as CMS, organizations seek to reduce costs and improve efficiencies through the reuse and better management of content components, such as text and images, which can significantly reduce the costs of translation, reproduction, and maintenance of publications. Structured information technologies, such as a CMS, Extensible Markup Language (XML), and Darwin Information Technology Architecture (DITA) affect technical communicators by changing writing styles to a more structured, topic-based approach, by introducing new tools and concepts for authoring and publishing, and by requiring more involvement in the selection, use, and maintenance of the technologies. Previous efforts to address these issues through training include works by Critchlow, who addressed the use of database systems to address challenges in developing documentation in collaborative environments; Edgell, who related how technical communicators proposed a CMS-based documentation solution to a software firm; and Lanier, who described how one organization overcame the resistance to new structured information technologies by writers. Methodology: The case was studied as an experience report by one of this article's authors (Bailie), in which the organizations engaged a consultant during their CMS implementation projects. The observations are qualitative and reflect consulting engagements with two teams over a period of almost three years. About the case: A common problem in implementing CMSs is interdependencies between content structures, on which the technology depends, and the editorial changes required to ensure that the content is best structured to take full advantage of the capabilities of the technology chosen. This case describes a four-phase training process provided to two clients: one with several contributors to the content-management effort in a single location; the other with more than a dozen contributors in several locations. Each client received four phase of training: (1) theoretical training-understanding pertinent theories behind good content development; (2) application of theory-how to apply the theories to their workplace; (3) software training-learning the new software to produce the content; (4) production-support immediately following training, during implementation. The results of the training were to increase the skill levels of the writers to understand how to leverage content in powerful ways using sophisticated technology. Conclusions: Determine the production needed for the content when choosing a class of CMS to address those production needs. Afterwards, match the training of the writers to the complexity of the system. Content strategists, project managers, technical communicators, and others involved in implementing a CMS need to allow sufficient time and training for writers to adjust their skills to the new technology and the new processes and techniques required to effectively use them.
June 2015
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Social Media and Multinational Corporations’ Corporate Social Responsibility in China: The Case of ConocoPhillips Oil Spill Incident ↗
Abstract
Research problem: The study attempts to study how an empowered Chinese public coped with and interpreted the environmental crisis of the ConocoPhillips oil spill and how ConocoPhillips reacted to the growing influence of social media. Research questions: In what ways did the Chinese public exercise its new power through social media in addressing the ConocoPhillips Oil Spill Incident? How did a multinational company like ConocoPhillips act during the crisis and react to the voices of the public through new media? Literature review: Social media has caused a power shift in China by allowing the ordinary Chinese public who used to be the silent majority to expose scandals and express their opinions about crises with greater freedom. At the same time, pressure is growing on corporations to exercise social responsibility, through responding to economic, legal, ethical, and discretionary expectations that society has. Stakeholder theory indicates that only by meeting the needs and expectations of the individuals and groups who can affect or are affected by the firm's objectives can a firm survive and succeed. In developing countries, corporate social responsibility is characterized by a lack of systematic and institutionalized approach, with stakeholders, such as the public and community, being neglected for a long time. Methodology: Researchers conducted a thematic analysis of 932 microblog and blog entries about the ConocoPhillips Oil Spill Incident in China that were published on leading Chinese social media websites between June 2011 to February 2013. Results and discussion: The study found that the oil spill sparked an uproar of anger and criticism in the Chinese online community. Most posts on microblogs and blogs engaged in finding the causes and laying the blame for the oil spill. The overwhelming majority of the Chinese public attributed the crisis to the faulty laws and inaction on the part of the Chinese government regulators, to ConocoPhillips, and the Chinese joint venture partner China National Offshore Oil Corporation's failure to undertake due responsibilities. In response to mounting online criticisms, ConocoPhillips exhibited little interest in engaging with the Chinese public and showed poor communication in terms of Corporate Social Responsibility (CSR). The study's theoretical contribution lies in combining CSR and Stakeholder theory with Discourse Power theory. Practical implications to multinational corporations seeking long-term business development in the developing country contexts, such as China, are that managers need to engage in responsive listening, actively participate in online conversations, and constantly scan the social media environment to manage its relations with the general public. Particularly, firms experiencing crises can gain the public's emotional support by communicating emotion-laden messages through social media.
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Abstract
Research problem: No study has explored how incorporating personas into heuristic evaluation of products, namely websites, affects the kinds of findings reported and the recommendations presented by usability evaluators. Research questions: (1) Do findings resulting from heuristic evaluations of a website without the use of personas differ from findings resulting from heuristic evaluations of the same website with the use of personas? (2) Do findings from persona-based heuristic evaluations in which evaluators develop their own personas differ from findings from persona-based heuristic evaluations in which evaluators are given personas? (3) If findings and recommendations are different, how do they differ? (4) How does the use of personas affect the evaluators' confidence in the findings of a heuristic evaluation? Literature review: First, previous research of heuristic evaluation has concluded that although heuristic evaluation is inexpensive and does not require advance planning, it has several shortcomings, including its too-intense focus on minor issues and its inability to capture all usability issues. Second, data-driven personas, which have long been a resource in user-centered design, have been suggested as a way to improve or enhance heuristic evaluation, and several studies suggest that usability professionals are indeed using personas in their evaluations. However, no empirical study has assessed heuristic evaluations that include personas. Methodology: In this exploratory study involving three sections of an advanced technical writing course, groups of evaluators conducted a heuristic evaluation of a website. Each section was randomly assigned a different condition with which they would conduct the heuristic evaluation: (a) a traditional heuristic evaluation, (b) a persona-led heuristic evaluation in which the personas were given to the evaluators, or (c) a persona-led heuristic evaluation in which the evaluators themselves created their own personas. Each group wrote a report identifying the major problems with the website and provided recommendations to solve the identified problems. The evaluators completed pretesting demographic surveys and posttesting confidence surveys. Results and discussion: This exploratory study found few detectable differences in the findings reported by groups that used personas in heuristic evaluation and groups that did not use personas. The groups that used personas were more likely to report findings related to navigation than the groups that did not use personas, while the groups that did not use personas were more likely to report findings related to design than the groups that used personas. The groups that created their own personas were more likely than the other groups to include complex issues in their reports and include language that directly references users and user needs. All groups were confident in their findings.
December 2014
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Factors That Enable and Challenge International Engineering Communication: A Case Study of a United States/British Design Team ↗
Abstract
Research problem: In recent years, many businesses have become involved in internationalized projects, yet understanding the dynamics of engineering communication in virtual dispersed teams is limited. Research questions: How do the factors mentioned in the literature function in an international engineering project? Are there factors that enhance or constrain the work in an engineering setting that are not mentioned in previous studies? Literature review: Existing knowledge on the contextual factors that affect virtual international professional communication is mainly built on the study of the communication practices of students or business professionals who are not engineers. Results of that literature have identified factors that enhance communication for dispersed virtual teams (which include cross-cultural training, using appropriate communication technology, face-to-face communication opportunities, respect for partners, regularly scheduled meetings, a common language, a common discipline, and cross-cultural understandings though popular media). There are factors that challenge communication for dispersed virtual teams (which include differing cultural assumptions, differing cultural communication styles, US Government export control regulations, proximity and time issues, and differing levels of perceived power and influence). Methodology: This study involved observing international engineer meetings in the US and the UK and interviewing 19 engineers leading an international design team. The participants worked for the same international company with about half from the US and half in Great Britain. Results and discussion: Many of the factors identified in general professional communication studies held true for this context. But some features were unique to an engineering environment that the literature had not previously mentioned, including iplanning for and working with intercultural dispersed virtual engineering teams and that people need to consider many complexities of culture that affect communication practices. Because this study observed one team in the context of only two cultures, future research may determine whether these factors are more widely found in other teams, workplaces, and cultures. Future research may also determine the relative levels of influence of the contextual factors on international dispersed virtual engineering teams. In addition, the study of engineers learning to communicate in international settings may be illuminating.
June 2014
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Strategies for Writing about Innovation: Navigating the Relationship between Technical Documentation, Patent Prosecution, and Technology Transfer ↗
Abstract
Problem: Technical writers rarely work on patent applications, but the typical documents writers prepare during research and development are important during patent disputes. Patent disputes are so costly that the potential for these disputes weighs heavily on the minds of those preparing patent applications. The relationship between technical documentation and the legal processes surrounding research and development need to shape a writer's documentation practice. Research question: What legal concepts do technical writers need to know when working in research and development? Key concepts: Patent prosecution is the process of obtaining a patent. Technology transfer is the communication that places an innovation into the marketplace. Patent disputes arise when a party believes its patent rights have been infringed. The work of technical writers becomes relevant during patent disputes. Two Supreme Court cases inform the process for reconstructing the meaning of patent claims during a dispute: <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <tex Notation="TeX">${\rm Markman \,v.\, Westview\, Instruments, \, Inc.}$</tex> </formula> and <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <tex Notation="TeX">${\rm Phillips \,v. \, AWH Corp. \, Markman}$</tex></formula> limits the audience who determines the meaning of a claim to the judge instead of a jury, and Phillips establishes the role written documents have in a patent dispute. The <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">${\rm Phillips}$</tex> </formula> case shows how a judge might use technical documentation to determine the meaning of a patent claim or term. From these cases, we can draw strategies for preparing technical documents. Key lessons: While impossible to know prior to a patent dispute how a document will affect the outcome of the dispute, technical communicators can adopt three strategies for preparing precise and complete documents. First, technical writers can adopt a “liminal” practice—the ability to interact as needed with different disciplines. Second, technical communicators can approach new subjects with assent, a type of seeking understood in order to fully explore a new technology. And third, technical communicators can approach writing about research and development as a technical translation practice to translate highly scientific or technical language into precise plain language. Implications to practice: By developing a liminal practice, technical communicators can build a robust documentation practice that includes the contextual nuances essential for work in patent prosecution and technology transfer.
December 2013
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Verification Steps and Personal Stories in an Instruction Manual for Seniors: Effects on Confidence, Motivation, and Usability ↗
Abstract
Research problem: The purpose of this study was to investigate the effects of two types of motivational elements-verification steps and personal stories-in an instruction manual for a cell phone targeted at senior users (between 60 and 70 years). Research questions: What are the effects of adding verification steps and personal stories to an instruction manual on: (1) Seniors' confidence in being able to work with a cell phone? (2) Seniors' motivation to work with a cell phone? (3) Seniors' effectiveness and efficiency in performing tasks, and their satisfaction with the cell phone and the instruction manual (usability)? Literature review: To optimize products and services for older users, the literature suggests that two specific motivational elements may be beneficial: (1) verification steps, which provide information at the end of procedures to allow users to check if these procedures were performed correctly. These appear to users as part of conventional procedural information in user instructions and (2) personal stories, which are anecdotes or testimonials that describe how a fictitious user succeeded in completing a procedure. Methodology: We conducted a quantitative experiment in which 59 seniors between 60 and 70 years of age participated. They performed a number of tasks with a cell phone, using a version of the instruction manual with added verification steps, or a version with additional personal stories, or a control version without motivational elements. We measured participants' confidence, their motivation, and usability by asking them to answer several questionnaires and by measuring task performance. Results and conclusions: Results support the use of verification steps or personal stories as motivational elements in user instructions as they can positively affect confidence, motivation, and usability, especially when senior users encounter setbacks.
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The Role of National Culture and Multimedia on First Impression Bias Reduction: An Experimental Study in US and China ↗
Abstract
Research problem: The purpose of the study was to explore the effects of national culture and medium type on first impression bias reduction in the context of job interview and performance appraisals. Research questions: (1) Does the evaluators' national culture affect first impression bias reduction? (2) Which medium type (text or multimedia) is more effective in reducing first impression bias? and (3) Does medium effect in reducing first impression bias vary with national culture? Literature review: The purpose of the literature review is to examine the current literature in the areas of national culture, medium type and first impression bias reduction, especially in a communication context. Researchers reviewed the discussions on first impression formation, and national culture theories, and the Media Richness Theory. For media, multimedia type was found to reduce first impression bias more than text medium type. For national culture, the literature review suggested that national culture dimensions (such as collectivism, assertiveness, and uncertainty avoidance) could possibly affect first impression bias reduction. Methodology: The researchers conducted a quantitative experiment with 407 students from a US university and a Chinese university, who majored in business-related disciplines. Researchers requested the treatment group participants to access performance bias cue. The participants then performed an initial appraisal of a manager based on Denison's leadership index. The participants then viewed the job interview of the manager, via different media, and performed the appraisal again. The performance appraisal data were collected via a website. The researchers used Analysis of Variance to analyze the data. Results and discussion: This study found that for our participants, national culture reduces first impression bias more than media. It identified that first impression bias reduction in US participants is significantly greater than that in Chinese participants, independent of media used. Regardless of national culture of media users, this study found that users using text medium were able to reduce first impression bias significantly more than users using multimedia. The implications of this study are that to reduce first impression bias in cross-cultural settings, managers and employees must adapt the channels and effort allocation for communication to national culture. Managers and researchers must understand that national culture is more important than media in reducing first impression bias. The limitations of the study were the use of student participants, and absence of national culture dimensions measurement. The study was conducted in only two national cultures. Future research could use employees as participants, measure national culture dimensions, and replicate the study in various national cultures.
September 2013
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The Effects of Task Complexity and Group Member Experience on Computer-Mediated Groups Facing Deception ↗
Abstract
Research problem: Due to globalization and the increased availability of online collaboration tools, individuals are now likely to work together in settings where computers are their primary mode of communication. However, because communication characteristics are different in virtual team settings, especially when they are text based, communication problems, such as deception, arise. Recent research found that deceptive individuals in virtual teams can have a negative impact on group task performance, and it recognized that in addition to the communication medium, task and group characteristics, such as task complexity and group member experience, are important influences in these settings. However, the impacts of these additional influences have not been empirically examined. Research question: Does group members' experience with each other and task complexity affect their deception detection accuracy and task performance in a computer-mediated communication setting? Literature review: Previous literature has shown that deceivers are an important influence on computer-mediated groups. However, few studies have compared different group settings, and no studies have empirically tested the impact that task and group characteristics, such as task complexity and group member experience, have on these types of groups. Methodology: An experiment was designed to test the effect of group member experience and task complexity on computer-mediated groups facing deception. Two-hundred fifty-six undergraduates (256) were selected for the experiment. Results and conclusions: Quantitative analysis, which included multivariate analysis of variance, revealed that (a) groups performing a low-complexity task were better at detecting deception than were groups performing a high-complexity task, (b) groups with members who had experience with each other had higher task performance than did inexperienced groups, and (c) experienced groups did not have higher accuracy in detecting deception than did inexperienced groups. These results highlight the importance of understanding the different affects that task complexity and group member experience have on virtual teams facing deception, and they provide insight into what practices can help minimize the impact of interactive computer-mediated deception.
March 2013
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Abstract
Research problem: The purpose of the study is to understand how affective reactions to color impact learning attitudes and outcomes in a computer-mediated learning environment. Research question: How do color differences change affective processes and outcomes in computer-mediated communication? Literature review: Several previous studies exploring particular characteristics and learning in computer-mediated environments influenced the review of the literature. The literature on color psychology indicates that color preferences and affective reactions to color can influence behaviors and attitudes. The literature on goal achievement motivation posits that affective dispositions influence goal orientation, motivation, and individual outcomes. The literature on affect infers that affective reactions are responses to events, and these reactions influence attitudes and behaviors. The current study draws on these prior studies to examine affective reaction to color and learning outcomes in a computer-mediated learning environment. Methodology: We conducted a quasiexperimental study with 79 participants, who listened to a visual presentation lecture with either blue or yellow background and then completed a survey on their affective reactions, learning attitudes, and outcomes. Results and discussion: The results of our study indicate that color is not neutral and may influence learning attitudes and outcomes and, hence, the color of computer technology interface design can influence learning outcomes. Practitioners and academics must take people's affective reactions to color into account in designs and studies of visual information presentations. The sample size and the focus on two color hues (yellow and blue) may have some limitations on the conclusions and generalizability of this study. Future studies should examine more color hues and color saturation to further our understanding of affective reactions to colors and consequent impact on attitudes and behavioral outcomes.
September 2012
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Differential Effects of the Volume and Diversity of Communication Network Ties on Knowledge Workers' Performance ↗
Abstract
Research problem: For knowledge workers, such as IT professionals, the ties within their social network are a major channel for communicating the requisite knowledge and information. While prior studies tended to favor higher network centrality (i.e., larger volume of network ties), in this study, the researchers argue that centrality can reduce communication efficiency if the diversity of the ties is low. Research question: Which characteristic of communication ties, volume or diversity, has more influence on knowledge workers' performance? Literature review: Using social network analysis (SNA) as the theoretical framework, a review of the literature shows that social network ties have important performance implications because they can enhance an individual's access to valued resources. Studies have also examined the performance impact of “hindrance network centrality,” or how frequently a person is described by other network members as a hindrance to their performance. However, current research has overlooked the possible negative communication consequences of centrality in regards to redundant information, which may negatively affect job performance. Methodology: The current study employs a quantitative approach, using the standard SNA method of a “name generator” questionnaire to collect network data. Participants were 98 people in the IT department at a large defense company. We identified 3905 relationships and analyzed them with the UCINET software. Subsequently, social network variables, as well as performance and human capital variables were analyzed in logistic regressions. Results and discussion: Results showed a significant relationship between constraint, a measure of tie diversity, and performance. Centrality, the measure of tie volume, however, was not significantly related to performance. Our findings about the volume versus diversity of communication ties have important implications for professional communicators in the age of fast-growing social network media. A limitation of our study is that we approximated communication ties with social network links. We suggest that future studies further validate our findings by using a more direct measure of communication ties.
June 2012
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Abstract
Research problem: When dealing with procedural documents, individuals sometimes encounter comprehension problems due to poor information design. Researchers studying the use and understanding of procedural documents, as well as technical writers charged with the design of these documents, or usability specialists evaluating their quality, would all benefit from tools allowing them to collect real-time data concerning user behavior in user-centered studies. With this in mind, the generic software Technical Instructions Processing-Evaluations and eXperiments Editor (TIP-EXE) was designed to facilitate the carrying out of such studies. Research questions: Does document design, and specifically the matching or mismatching of the terms employed in a user manual and on the corresponding device, affect the cognitive processes involved in the comprehension of procedural instructions? Can we use a software tool like TIP-EXE to assess the impact of document design on the use and understanding of a procedural document? Literature review: A review of the methods employed to study either the use of procedural documents or their cognitive processing, and to evaluate the quality of these documents, revealed the lack of tools for collecting relevant data. Methodology: TIP-EXE software was used to set up and run a laboratory experiment designed to collect data concerning the effect of document design on the performance of a task. The experiment was conducted with 36 participants carrying out tasks involving the programming of a digital timer under one of three conditions: “matching instructions,” “mismatching instructions,” “mismatching instructions + picture”. Based on a click-and-read method for blurred text, TIP-EXE was used to collect data on the time the users spent reading the instructions, as well as the time spent handling the timer. Results and discussion: Results show that “matching instructions” (when the terms employed in the user manual match the terms on the device) enhance user performance. This instructional format results in less time spent consulting the instructions and handling the device, as well as fewer errors. This research shows that TIP-EXE software can be used to study the way in which operating instructions are read, and the time spent consulting specific information contained therein, thereby revealing the effects of document design on user behavior.
March 2012
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Assessing the Impact of Student Peer Review in Writing Instruction by Using the Normalized Compression Distance ↗
Abstract
Research Problem: Studies identify peer review as an effective instructional method to improve student writing. Some teachers, however, avoid peer review, perhaps due to the workload required for assessing and correcting peer reviews. Previous studies have not proposed any method to reduce teacher workload by using an objective means to analyze the effects of peer review. Research Questions: This study assesses the degree of similarity between student essay drafts using normalized compression distance (NCD), a compression-based classification algorithm. How does peer review affect student essays, as measured by the NCD? What were the changes in essay length and holistic scores? How did students respond to peer essays? How did peer review affect students during revision? What were the NCD results? How did holistic scoring correspond to NCD results? Literature Review: Studies of pharmacists and engineers indicate that English language technical communication skills are important. Studies of peer review in language education indicate that peer comments are valuable but cultural differences and lack of confidence may impede making or using comments. Studies of NCD applied to web data, figures, and images indicate useful results. Methodology: This quantitative study used anonymous peer review and compared the results of traditional holistic scoring against a novel NCD measure. The researchers conducted the study with 35 student volunteers at a pharmaceutical university in Tokyo, Japan. The students had at least nine years of previous English instruction and previous peer-review experience. In class, students wrote an essay, anonymously reviewed a peer's essay according to instructions, then revised their own essays based on peer comments. An assessor graded the two drafts using a holistic scoring rubric. The researchers used NCD to quantify the change between drafts. Results and Discussion: Sixty percent of revisions contained more words than the originals. 51% percent of revisions received higher scores, 40% had no change, and 8.5% percent had reduced scores. Eleven percent of reviewers with low English proficiency did not identify obvious errors. Three revised essays had lower grades because the writers did not know how to incorporate peer comments. Anonymous peer review could lead to poor results where students had poor reviewing skills or did not know how to use peer comments. NCD helps teachers identify which revised essays to re-evaluate after peer review by indicating those with large quantities of changes. The study was limited by its small group of participants. Future research will examine longer essays, more participants, varied backgrounds, web delivery of NCD, and finding more factors to indicate the quality of written work to reduce teacher workload.
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Too Early, Too Bad: Uncovering and Understanding the Initial Participation Paradox in Technology-Mediated Learning Teams ↗
Abstract
Research Problem: Time is of the essence in technology-mediated teams. However, research has been inconclusive about the impact of team participation on outcomes. A possible reason can be found in the temporal dimension; particularly, we refer to the time points examined in relation to the entirety of the period. Indeed, we can find research attention on initial participation (IP) in fields such as social psychology. IP refers to the contributions of team members during the earlier half of the team's lifespan. Comparable efforts are in want in information systems contexts where the relevancy and saliency of IP is no less. Research Questions: Does IP affect outcomes of technology-mediated teams? Do team size and task type affect IP in technology-mediated teams? Literature Review: Based on a review of literature that includes group development, information overload, and integrative complexity, we discover an IP paradox. More intense IP, in terms of amount and equality, could decrease outcomes, namely, task performance, team learning, and outcome satisfaction. Moreover, two cornerstone boundary conditions of teamwork, team size and task type, could affect IP. Methodology: A quantitative field experiment with 49 technology-mediated learning teams that involved 245 participants was conducted. These teams used a wiki to complete a task in a course in higher education. Data were collected from a pretest survey, posttest survey, and electronic records of the wiki (editcount and wordcount). Qualitative data from participants were also sought for the sake of triangulation. The data were analyzed using partial least squares. Results and Discussion: The results show that higher IP amount and equality decreased task performance and outcome satisfaction as predicted. However, higher IP amount did not significantly affect team learning although this was significant in the hypothesized direction for IP equality. As for team size, larger team sizes increased IP amount but lowered IP equality. Task type did not affect IP amount and contrary to our prediction, multiple solution tasks instead of single solution tasks decreased IP equality. Nevertheless, the findings support the notion that higher IP leads to detrimental outcomes. This suggests the importance of coordination mechanisms in the initial period especially in time-limited teams. For instance, knowledge leaders and facilitators can step up to organize and reduce information overload during the initial period to ensure an easier time synthesizing in the later period and better task performance. The current work was limited in terms of using only objective data for participation amount and equality. Future research could involve a combination of perceptual and objective data as well as other types of participation constructs, such as task related, norms and rules, and socioemotional acts for a richer insight into the IP paradox.
January 2012
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Abstract
This study examines the impact of a new communication tool, the social media release (SMR), on bloggers. Specifically, we seek to determine what factors will influence bloggers' intent to use SMRs or their components. Our global survey of 332 bloggers finds that bloggers' perceptions of the effectiveness of the SMR and the use of SMRs by companies positively affect their decisions to use SMRs now and in the future. We also find that bloggers' current use of SMRs influences their decisions to continue using SMRs. Implications on the use of SMRs as corporate communication tools are discussed.
December 2011
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Abstract
Problem: Questionnaires are a popular method used by global companies to gain understanding or assess various aspects of their businesses. However, using a questionnaire across cultures requires extra effort in translating it into the target language(s) and culture(s) because a good questionnaire developed in one language/culture may not necessarily “travel well” across cultures due to differences in meaning and interpretation. This tutorial synthesizes the extant research on cross-cultural communication and surveys, and provides guidance in preparing cross-cultural questionnaires. Concepts: Translation affects the design and development of questionnaires to be used across cultures in these ways: (1) It affects the theoretical concepts to be studied: indicators-questions about concrete elements that can be measured and constructs-a series of questions about abstract elements that cannot be measured directly and essentially represent an underlying concept. Constructs must be adapted into a specific cultural context to achieve accuracy in measurements. (2) Differences in the contexts-the overall cross-cultural research context (the setting and the purpose) and the cultural context (the participants and their cultural background) of the study-affect translation because concepts in the source culture might be applied differently or not exist in the target cultures. (3) Translation might unintentionally introduce bias by inadvertently changing the perceived meanings of terms and questions-creating bias in constructs, on individual items on the questionnaire, and in its administration. (4) Translation might affect equivalence of terms in the source and translated versions, including linguistic equivalence (that is, wording of items), semantics (meaning of a phrase or concept), and grammar and syntax. Suggestions: Given these concepts, consider the following items when translating questionnaires: (1) accurately adapt or adopt questions from existing instruments, (2) make sure that you adapt the language to suit the situation, (3) hire translators who understand research processes, (4) use the decentering approach (a process in which translators move back and forth amongst the languages, checking for cultural and linguistic accuracy) when preparing the actual translation, and (5) assess your overall translated questionnaire. The questionnaire assessment model is a resource for guiding the assessment.
June 2011
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Abstract
This study examines the impact of a new communication tool, the social media release (SMR), on bloggers. Specifically, we seek to determine what factors will influence bloggers' intent to use SMRs or their components. Our global survey of 332 bloggers finds that bloggers' perceptions of the effectiveness of the SMR and the use of SMRs by companies positively affect their decisions to use SMRs now and in the future. We also find that bloggers' current use of SMRs influences their decisions to continue using SMRs. Implications on the use of SMRs as corporate communication tools are discussed.
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The Influence of Sociotechnological Mechanisms on Individual Motivation toward Knowledge Contribution in Problem-Solving Virtual Communities ↗
Abstract
Knowledge contribution in virtual communities is an important issue in the field of knowledge management. Based on Ames's theoretical framework on motivation, we propose a model for knowledge contribution in problem-solving virtual communities (PSVCs). The model includes two second-order individual motivations, with four major mechanisms in PSVCs that are associated with these motivations. Results confirm that only egoistic motives affect members' knowledge contribution in PSVCs. Further, knowledge repository and social identity are found to be important mechanisms for promoting knowledge contribution through egoistic motives. This paper concludes with theoretical and practical implications and provides insights for future research.
December 2010
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Abstract
Why does a team member prefer some colleagues to others in information seeking? Past literature suggests that the physical accessibility of a knowledge source, the information quality of the source, and relational concerns influence such a choice. This study extends past literature by suggesting that formal structural factors are also important. Particularly, job interdependence, competition, and supervisory relationships are hypothesized to affect information-sourcing frequency. Our social-network analysis of an information systems project team indicates that formal structural factors are important to the development of informal networks and the perception of the information quality of a source. They have direct and indirect impacts on sourcing behavior. Implications for information systems project management are discussed.
September 2009
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Examining the Information Economy: Exploring the Overlap between Professional Communication Activities and Information-Management Practices ↗
Abstract
The information economy is based on the collection and the exchange of data and ideas. We all either contribute to or use materials from the information economy in most aspects of our everyday lives. Few of us, however, understand all of the nuances of the information economy or the communication factors that affect its operations. This special issue of IEEE Transactions on Professional Communication seeks to "open" this economic model through articles and tutorials that examine the connections between communication technologies and the products, practices, and services that constitute the information economy.
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Micro Factors Influencing the Attitudes toward and the Use of a Mobile Technology: A Model of Cell-Phone Use in Guinea ↗
Abstract
Previous studies have often highlighted macro factors as explaining the adoption and use of cell phones in developing economies. However, micro factors, which directly affect the end user's motivations, have been underinvestigated. We examine the influence of micro factors on both individuals' attitude toward and their use of cell phones. Data were collected through a survey of 463 cell-phone users in Guinea. Results show that mobility, familiarity, social influence, and resources possession influence the attitude toward and the use of cellular telephones. In contrast, the hypothesis that subscription conditions are the main influence on cell-phone use is not verified.
June 2009
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Abstract
This study analyzed the effects of publisher contact information on the credibility of online health information. Participants (n = 144) rated the credibility of Web pages with a ldquoContact Usrdquo link more highly than pages that had no contact information. Other types of contact information (street addresses and email links) did not significantly affect the credibility ratings. Qualitative results indicate that the ldquoContact Usrdquo link served as a peripheral cue to credibility, rather than triggering conscious analysis. This paper also discusses how the effectiveness of credibility cues can vary according to reader characteristics.
March 2009
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Abstract
This paper applies Media Richness Theory and Social Influence Theory in different countries where the significance of media is uniquely shaped by the culture. In particular, we focus on whether Media Richness Theory and Social Influence Theory hold for communication between subordinates and supervisors in different cultures. To test this hypothesis, a comparative cross-cultural field study with knowledge workers (n=120) in the telecommunication industry in the United States and South Korea was conducted. This study demonstrates that country, task equivocality, and communication direction are the factors that affect individuals' media choice. Communication direction was found to be the strongest factor influencing media choice for Korean employees, whereas task equivocality was the dominant factor influencing media choice for US employees. This study also demonstrates the influence of national culture on media choice among US and Korean employees. Implications for both theory and practice are discussed.