This corpus-based study investigates the grammatical stance constructions in CEO statements within the annual reports of U.S. and Vietnamese banks from 2020 to 2022. The findings indicate that modality is the dominant stance type followed by attitudinal and epistemic stance markers. Both groups of bank leaders favor desire/intention/decision verbs with infinitive complement clauses, certainty/likelihood verbs controlling complement clauses, and volition/prediction modality. But variations exist in the specific stance devices employed to shape corporate image and engage with stakeholders. These findings provide insights into cross-cultural corporate discourse in the banking sector and have valuable implications for business writing and professional communication.

This study uses an online questionnaire survey to investigate Chinese social media users’ acceptance of firm-generated credibility-building posts (FGCPs) on Sina Weibo. The findings show that heuristic cues related to content (i.e., topics regarding competence, benevolence, and integrity) and source (i.e., firm nationality and industry types) along with the moderating role of topic, account, and platform familiarity cues significantly influence users’ acceptance level of such posts. After incorporating the insights gained from participants’ responses to open-ended questions in the questionnaire, this study concludes with practical recommendations for crafting effective FGCPs on social media platforms like Sina Weibo.

This article presents survey data from a study on trends in technical and professional editing that focuses specifically on inclusive and accessible editing practices in the workplace and in the classroom. Scholarship focusing on inclusive communication and design practices is growing, but the role of technical and professional editing, though not excluded, remains underdeveloped. Frameworks for developing and maintaining editorial guidance must be designed to more explicitly incorporate concerns for accessible and inclusive content. Although editing instructors and researchers often look to the industry for such answers, this is an opportunity for them to take the lead.

This article examines issues of authenticity involved in using generative AI to compose technical and professional communication (TPC) documents. Authenticity is defined through an Aristotelian understanding of ethos, which includes goodwill ( eunoia), practical wisdom ( phronesis), virtuousness ( arete), and Fromm's concepts of true self and pseudo self. The authors conducted an initial analysis of AI affordances that align with TPC concerns—genre, plain language, and grammatical/mechanical correctness. The preliminary results show that these affordances may be limited by issues of inauthenticity. The authors suggest that in order to address AI's limitations, writers should adopt a rhetoric of authenticity via real-world engagement, human centeredness, and personal style.

Generative AI tools allow anyone without web-design experience to have a business website created when the user provides a few specifications about the business, such as its name, type, and location. But the resulting websites not only fall short of the business's basic needs but they also raise major concerns about their accessibility for disabled users. This study specifically examines whether these AI generated websites are accessible to screen-reader users with visual disabilities. It presents data about the usability and accessibility of the products of three generative AI website builders, highlights the specific problems found by an expert screen reader test along with an automated machine scan of these sites, and discusses some causes of and recommendations for solving these problems.

This article focuses on the unique ways that technical and professional communication (TPC) researchers can study artificial intelligence (AI) models that challenge the idea that humans and machines are separate yet equal entities. The authors present a brief definition of AI, a recap of HCI research paradigms, and a description of how AI models challenge traditional HCI research and how TPC researchers might respond to these challenges in their studies. Rather than presenting clear-cut methods for studying AI, the article highlights questions that researchers need to consider as they develop approaches for studying AI.

This article assesses the data practices of Grammarly, the prominent AI-assisted writing technology, by applying data principles that advocate for empowering Indigenous data sovereignty. The assessment is informed by the authors’ work with an Inuit tribal organization from rural Arctic Alaska that generated data and metadata about potentially sacred tribal activities. Their analysis of Grammarly's large-language modeling practices demonstrates how technical communication can hold businesses to principled data practices created by Indigenous nations and communities that understand how to create more just futures.

The concept of a public—a group of strangers drawn together through their mutual attention to a text—has historically been tied to the notion of human intentionality. The recent popularization of artificial intelligence (AI) large language models (such as ChatGPT) destabilizes this connection. When large language models generate text, they may inadvertently form stochastic publics—groups pulled together through the randomization of biased data patterns drawn from AI training material. This exploratory study draws on a three-phase dialogue with OpenAI's ChatGPT 4 to identify the risks of stochastic publics and suggest human-originated interventions grounded in feminist care ethics.

This study conducts a multimodal discourse analysis of the live streaming of Jiaqi Li, a well-known Chinese streamer. Integrating systemic functional grammar and systemic visual grammar to explore the construction of interpersonal meanings in Li's live streams, the authors found that Li uses verbal semiotics to convey information and feelings and, more important, to create his different interactive roles as an authoritative opinion leader, a protector of consumers’ benefits, and a friend who shares his experiences and recommends products. This study offers insight into e-commerce discourse and communication, adding to the literature on live streaming in commerce and business communication.

This study describes the pathways by which prospective users of a website for natural hazard communication experienced agency as user-centered design (UCD) participants. Formative interviews with residents, community managers, and outreach professionals revealed two pathways for agency during the design process—by directly influencing design changes and by indirectly affecting developers’ understanding of user needs—and previewed users’ potential agency during real-world use. Findings reveal how agential opportunities were constrained by UCD structure and choices of the development team. The authors discuss how supporting user agency during UCD can improve design and support buy-in for humanistic methods in interdisciplinary research teams.

The emergence of large language models (LLMs) has disrupted approaches to writing in academic and professional contexts. While much interest has revolved around the ability of LLMs to generate coherent and generically responsible texts with minimal effort and the impact that this will have on writing careers and pedagogy, less attention has been paid to how LLMs can aid writing research. Building from previous research, this study explores the utility of AI text generators to facilitate the qualitative coding research of linguistic data. This study benchmarks five LLM prompting strategies to determine the viability of using LLMs as qualitative coding, not writing, assistants, demonstrating that LLMs can be an effective tool for classifying complex rhetorical expressions and can help business and technical communication researchers quickly produce and test their research designs, enabling them to return insights more quickly and with less initial overhead.

Artificial intelligence tools are being increasingly used to do content analysis in technical and professional communication (TPC). The authors consider some of the affordances and constraints of these tools and suggest that construct validity is an underdiscussed form of validity within TPC research that will become more important as artificial intelligence research tools become increasingly prevalent. But construct validity is an important idea for graduate programming on research methods regardless of the type of method, technique, or tool used—whether qualitative or computational. Thus, training in construct validity is important for strengthening graduate research preparation in TPC.

This study employs a one-group pretest and posttest design to assess the written and oral technical communication (TC) skills of students in vocational colleges in China. Fifty-nine 1st-year students in automotive engineering participated in a 3-week implementation of a TC module. To measure learner differences, students took oral and written tests before and after the intervention, respectively. Results showed that the module effectively improved students’ written and oral TC skills. In addition, findings from interviews with participants and English teachers indicated that the TC module is suitable from a pedagogical perspective.

Business communication students should be taught how to innovate because the ability to do so is an important skill for business success. Despite knowing that business communication students need to learn how to innovate, instructors are not always equipped with the proper tools to teach students how to innovate based on sound principles. This article provides one such tool by translating the scholarship of teaching and learning (SoTL) principles into specific practices designed to help students innovate. By understanding these practices, instructors will be well-equipped to foster student innovation in their own classrooms based on SoTL principles.

This article presents a multimodal genre analysis of crowdfunding proposals, an emerging web-based genre for raising funds from internet crowds for a project or venture. Based on an analysis of nine most-funded Kickstarter crowdfunding proposals, the authors describe the generic move structure using a semiotic approach and examine the role of visual images in constructing meaning within and across moves. The analysis shows that visual images facilitate potential backers’ sense-making in basically two dimensions: rhetorically, functioning to persuade by establishing ethos, logos, and pathos, and compositionally, helping achieve cohesion within and between moves and facilitate move mixing, embedding, and positioning. This study also attests a case-based approach to examining multiple influences on genre emergence.

This article highlights the role of place in understanding problems, specifically within community-engaged projects in upper-level technical and professional communication courses. Drawing on a year-long participant-generated imagery study with students, instructors, and community partners, the authors argue that photographic research is effective in helping participants and researchers tune to place. Taking photos offers opportunities for documentation, individual interpretation, and collaborative reflection, resulting in a deeper, more nuanced sense of place. Ultimately, this article demonstrates how a greater awareness of place, cultivated through reflecting on visual evidence, enhances engagement projects and helps technical communicators address complex problems.

In this article, the author theorizes the process that a World Health Organization work group used to update yellow fever risk maps published in the Yellow Book, a handbook created by the Centers for Disease Control and Prevention for international travelers, from a “wicked problems” perspective. She argues that using this model highlights the complexity of nonexperts’ risk assessment practices in this context and that the work group's decision to create vaccination maps demonstrates an increased awareness of the embodied decision-making practices that nonexperts perform, aligning with and contributing to the growing emphasis on creating user-centered risk information that can be seen in some risk communication.

This article reports on a multiphase study designed to understand how nonexpert users interact with COVID-19 data dashboards, particularly in terms of the dashboards’ actionability, or ability to support decision making. Analysis of the videos and transcriptions of user interviews shows the variable relevance of proposed criteria for dashboard actionability and suggests additional criteria for users’ emotional responses to data and for the presentation of data at degrees of personal and local granularity. These findings advance an understanding of how nonexpert audiences interact with and derive value from complex visualized data.

Through a case study of a popular food and recipe blog (Pinchofyum.com), this article details how two content creators practicing an advertising-based business model built a loyal audience and profitable business. A content analysis of the income reports published by the site's creators found that their advertising-based business model incentivized them to (a) segment their audience, (b) surveil their audience, and (c) automate interactions with their audience. This incentive structure led the content creators to employ an inconsistent and often problematic persona of their intended audience as they aimed to scale their ability to build trust with a rapidly growing audience. These findings provide guidance for aspiring online entrepreneurs and technical communicators desiring to understand the implications of distributing their content on platforms funded through advertising.

This article investigates multimodal elements—images, links, gifs, videos, and galleries—of crowdfunding campaigns on the platform Kickstarter to develop an understanding of characteristics of successful campaigns. The authors scraped 327,586 campaign pages, analyzing the multimodal elements of successful and unsuccessful campaigns. They found that successful campaigns featured more images, links, and gifs and more frequently included a project video than did unsuccessful campaigns. Images, links, and the presence of a project video had a positive impact on success while gifs and project galleries did not. These findings give business communicators practical guidance, develop theoretical aspects of Kickstarter research, and validate previous findings with a larger data set.

Initiating and continuing rhetorical invention is an important practice for teams seeking to innovate. Workplace professionals demonstrate one potential model of rhetorical innovation by instantiating four rhetorical moves that make up a broader practice of difference-driven inquiry (DDI). But it remains unknown how DDI, as a model of innovative rhetoric, can be taught in the technical and professional communication classroom. Over the course of two studies, the author investigated a pedagogy attempting to teach practices for innovation rhetoric. The results show that the pedagogy can be effective but that more scaffolding is needed.

Successfully adapting to organizational changes during the COVID-19 pandemic crisis necessitated the effective deployment of technical communication texts delineating the expectations and structures for guiding behavior and interactions. A dearth of system-wide familiarity with changes in modalities has disrupted expectations and impacted engagement. During acute events, business and technical communicators will probably not be the initial source of transition messaging. Instead, this task will fall on managers, faculty, and other front-line communicators. The authors present pragmatic recommendations for adapting familiar discourses, semiotics, and mental scripts so that communicators can more effectively intervene during crises to ease organizational transitions and decrease uncertainty.

This article presents an ethnographic study on the user experience (UX) design of the photo- and video-editing apps of millennial and Generation Z participants from different cultural groups. The case study calls attention to the implications of rhetorical misrepresentations of reality that photo- and video-editing apps afford and encourages future large-scale studies on the negative psychological and behavioral impacts such apps can have on users’ psychology, behaviors, and well-being. The authors use frameworks in virtue ethics to argue that despite slight variations, photo and video app UX has ethical implications that can negatively impact young adult users. For example, the study suggests that the photo and video app features tend to subvert the traditional Chinese virtues of modesty, honesty, and the middle way and that hyperbolic and playful designs can cause addictive behaviors.

This article historicizes the impact of the Common Rule, which mandates the existence of Institutional Review Boards, on technical and professional communication (TPC) research with a focus on the principle of justice. Justice is discussed as a complex principle that must be internally and coherently balanced along several axes in the design, implementation, and promulgation of research in technical communication. The author proposes that with shared language, which in this article begins with one principle—justice—TPC researchers can more plainly articulate their positions in the development and dissemination of scholarship, thereby adding coherence to ethical work in the 21st century.

As infographics are implicated in racist policies like redlining, we need to decolonize the genre. But previous studies have found that infographics’ panopticism—their at-a-glance reduction of complex issues—makes them tend to support hegemonic power structures in spite of their designers’ intentions. A way out of this dilemma can be located in the first attempt to decolonize the infographic: W.E.B. Du Bois's series depicting Black life in the United States, created for the 1900 Paris Exposition. This topological analysis of Du Bois's decolonial project reveals both problematic and promising avenues for our own attempts to decolonize the infographic.

To investigate the generic features of firm-generated advertisements (FGAs) in cross-cultural contexts, this study analyzed 327 FGAs by Dell Technologies and the Lenovo Group on Twitter and Sina Weibo. Integrating affordances and multimodality into genre analysis, the study showed that the FGAs were characterized by (a) flexible move structure, (b) persuasive language, (c) visual illustration, and (d) hyperlinks, hashtagging (#), and mentioning (@) functions. The FGAs on Sina Weibo, compared with those on Twitter, tended to use more language play, emojis, and contextual product pictures and show more emphasis on the niche of products, incentives, and celebrity endorsement.

Academic work increasingly involves creating digital tools with interdisciplinary teams distributed across institutions and roles. The negative impacts of distributed work are described at length in technical communication scholarship, but such impacts have not yet been realized in collaborative practices. By integrating attention to their core ethical principles, best practices, and work patterns, the authors are developing an ethical, sustainable approach to team building that they call constructive distributed work. This article describes their integrated approach, documents the best practices that guide their research team, and models the three-dimensional thinking that helps them develop sustainable digital tools and ensure the consistent professional development of all team members.

Empathy competence is considered a key aspect of excellent performance in communication professions. But we lack an overview of the specific knowledge, attitudes, and skills required to develop such competence in professional communication. Through interviews with 35 seasoned communication professionals, this article explores the role and nature of empathy competence in professional interactions. The analysis resulted in a framework that details the skills, knowledge, and attitudinal aspects of empathy; distinguishes five actions through which empathy manifests itself; and sketches relationships of empathy with several auxiliary factors. The framework can be used for professional development, recruitment, and the design of communication education programs.

University business incubators (UBIs) are uniquely positioned to foster transnational entrepreneurship and the evolution of business and technical communication practices on a worldwide basis. UBIs facilitate the launch of start-ups by professors, students, researchers, and local entrepreneurs. This study uses assemblage theory to profile four UBIs. Its findings concern their process of exporting incubation models and training transnational entrepreneurs, the roles of alumni and students, and the genres and conventions of entrepreneurship.

In spring 2020, not only did the teleconferencing platform Zoom experience an onslaught of new users who were now social distancing due to the COVID-19 crisis, but it also faced its own crisis due to the privacy of its product. For those working in technical and professional communication, the Zoom example illustrates not only a way to communicate in an emergency but also a way that privacy can cause a crisis in the first place. Drawing from literature on crisis communication and the experiences users described in the Zoom CEO’s blog post, the author concludes that while Zoom did indeed have technical issues that contributed to its privacy crisis, users also experienced its technology in unexpected ways, and the company underestimated the privacy expectations of its new users. Zoom’s privacy crisis ultimately provides a useful discussion of why it is increasingly important for companies to incorporate privacy by design and to be frank about their privacy practices with a public who has a growing interest in, and dissatisfaction with, corporate privacy practices.

This article reports findings from an institutional ethnography of university stakeholders’ writing in the early days of the COVID-19 pandemic, illustrating the affordances of this methodology for professional and technical communication. Drawing on interview transcripts with faculty and administrators from across the university, the authors contextualize the role of writing in the iterative, collaborative, distributed writing processes by which the university transitioned from a traditional A–F grading scheme to a pass or fail option in just a few business days. They analyze these stakeholders’ experiences, discussing some effects of this accelerated timeline on policy development, writing processes, and uses of writing technologies within this new context of remote teaching and learning.

The central components of an interpersonal communication framework such as uncertainty reduction theory can be adapted to design and evaluate crisis communication addressing uncertainty between citizens needing access to services and organizations attempting to manage risk and ensure continuity of operations. Through a content analysis of organizational crisis communication during the COVID-19 pandemic, this article adapts uncertainty reduction theory as an applied, user-centered framework that can guide technical communicators in managing uncertainty during unprecedented crises.

This article employs cross-cultural communication approaches to teaching instructional design in the times of COVID-19 pandemic. Focusing on instructions from France, India, Spain, and the United States for making protective masks, the authors highlight how the writers and designers of these four documents from each culture approach their audiences, organize their DIY instructions, make language choices, employ images and other illustration devices, and culturally persuade users. While acknowledging cultural differences, the authors urge students to identify and adopt design strengths from diverse cultures in their own ideas about composing instructions.

What expectations should professionals and the public place on visuals to communicate the uncertainties of complex phenomena? This article demonstrates how charts during the early months of the COVID-19 pandemic articulated visual arguments yet also required extended communicative support upon their delivery. The author examines one well-circulated chart comparing COVID-19 case trends per country and highlights its rhetoric by contrasting its design decisions with those of other charts and reports created as the pandemic initially unfolded. To help nonexpert audiences, the author suggests that professional communicators and designers incorporate more contextual information about the data and notable design choices.

This article reviews images of people of Asian descent wearing masks in popular press articles discussing mask shortages and argues that visual framing had the potential of fueling racial antagonism during the initial months of COVID-19’s spread across the United States. Technical communicators need to include globalized perspectives in educational materials about masks as an advocacy strategy that can help communities and individuals to navigate the crisis situation and better protect themselves and those around them.

This article addresses how social media platforms can better highlight expert voices through design choices. Misinformation, after all, has exploded during the Covid-19 pandemic, and platforms have struggled to address the issue. The authors examine this critical gap in validation mechanisms in the current social media platforms and suggest possible solutions for this urgent problem with third-party partnerships.

Analyzing data gathered around COVID-19 can increase our understanding of its spread and the social and economic impacts. Data visualizations can help various stakeholders understand the outbreak. To this end, this article seeks to understand how COVID-19 data dashboards utilized actionable metrics to inform various stakeholders. Used in lean methodology, actionable metrics specifically tie data visualization to actions to improve a specific situation. The authors discuss how actionable metrics were used in COVID-19 data dashboards to inspire actions of various stakeholders by modeling different outcomes through future projections. In turn, the authors explore how actionable metrics in data dashboards can inform new business and technical communication practices for data visualization.

In this second golden age of data design, digital affordances enable the news media to share occasionally misleading charts about COVID-19. Examining data visualizations about COVID-19 highlights three ways that charts can mislead viewers: (a) by displaying inadequate data, (b) by manipulating scales and visual distance, and (c) by omitting contextual labels needed to fully understand a chart’s message. This article provides takeaways for technical communicators about including and displaying adequate data, representing numbers consistently, and humanizing COVID-19’s effects.

This study examines the effects of inductively versus deductively organized product descriptions on Chinese and Western readers. It uses a 2 × 3 experimental design with text structure (inductive versus deductive) and cultural background (Chinese living in China, Chinese living in the Netherlands, and Westerners) as independent variables and recall, reading time, and readers’ opinions as dependent variables. Participants read a product description that explained two refrigerator types and then recommended which one to purchase. The results showed that Chinese readers rated readability and persuasiveness higher when the text was structured inductively whereas Western readers rated these aspects equally high for the inductively and deductively structured text. The results suggest that culturally preferred organizing principles do not affect readers’ ability to read and understand texts but that these principles might affect their opinions about the texts.

For many, the academic job-search process involves experiencing rejection, self-doubt, and depression. And a common form of communication during this process—job-refusal letters—can reinforce these negative experiences. This article uses rhetorical genre analysis to study 131 academic job-refusal letters and the applicants’ perceptions of these letters. First it constructs a model of the common genre moves in the sample of letters, giving specific examples of variation in these moves. Then it correlates these moves with the applicants’ perceptions of the letters they received, analyzing the results for statistically significant variations in patterns of applicant perceptions. Based on these analyses, the author argues that the most typified genre moves do not contribute to applicants’ feeling valued. Instead, letters building goodwill through less typified moves and language are often more effective. Ultimately, he argues that we can make the job-search process more humane by attending to the specifics of the full range of interactions between applicants and institutions.

As discussed throughout this special issue, interest in design thinking as a process, a set of mind-sets and practices, and also a potential addition to writing studies and technical and professional communication (TPC) program curricula has increased recently, opening discussions about the rhetorical nature of design-thinking practices. Does design thinking align with the already rhetoric scholarship on design in TPC? In this working bibliography, we pull together literative from across disciplines, popular media, and higher education media to examine design thinking from a variety of angles and to offer a starting point for peers interested in learning more.

In this special issue, we explore design thinking as a broad conceptual process as well as a tool that might align with the work of technical and professional communication (TPC) programs. But what is design thinking? What are the benefits and drawbacks of the process? Can design thinking be used to help students address rhetorical challenges and complex problems? How is design thinking showing up in the field, and does it belong in TPC programs? Four scholars explore these questions in their niche areas: process, usability and user design, technical communication, and industry and programmatic perspectives.

The literature review presents the work of Kees Dorst as a framework for design thinking. The review covers three areas: Dorst’s conception of design problems and how it differs from traditional design paradigms, Dorst’s approach to design thinking and his problem-framing method, and the availability of Dorst’s method for technical communication work.

Design-thinking frameworks help professionals to design solutions for complex problems. Design processes take into account the context of a problem, and among these contextual factors is place. Because place is relational, capturing dynamic relationships between other factors of design problems, it deserves special attention from stakeholders trying to tackle wicked problems. This literature review elaborates on the relationship between place and design thinking, focusing on the importance of privileging place in user-centered design processes.

In design thinking, extreme users have found work-arounds for common problems, but they are few in number and often overlooked in toolkits and write-ups. This article posits that positive deviance, an approach to social and behavioral change that is compatible with design thinking, offers technical and professional communicators an accessible and innovative methodology for engaging extreme users. The authors analyze a case study of how the positive deviance approach was used to address federal recidivism on the U.S.–Mexico border. They conducted a positive deviance inquiry to arrive at the everyday replicable behaviors that enabled released individuals to complete their terms of supervised release successfully, despite the odds against them and without access to special resources. The authors conclude by discussing the value and implications of focusing on extreme users.