Journal of Business and Technical Communication
202 articlesJanuary 2026
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Increasing Literacy on the Scams Targeting Latines: Generative Artificial Intelligence, Digital Technologies, and the Latine Community ↗
Abstract
This article builds a heuristic that raises the artificial intelligence (AI) literacy of Latine students. Nefarious people are exploiting marginalized Latine communities by using AI in creative partnerships, similar to those described in technical communication research, to build social profiles of Latines. These people are rhetorically using AI in passive-income and voice-over scams that target Latines who are insecure about their financial and citizenship situations. The heuristic offered here guides instructors on how to increase Latine students’ AI literacy by making these students aware of the rhetorical relationships between nefarious individuals and AI.
October 2025
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“Proud to Be the Enabler”: Closed System Ideology in the Origin Stories of Indian Technology Start-Ups ↗
Abstract
Indian technology start-ups have flourished in the past decade in sectors such as ride-hailing, hotel-booking, and at-home personal services, which have been supported by national programs and Silicon Valley ideas of market disruption. Drawing on Miller’s foundational work on “technological consciousness,” this article demonstrates how start-up origin stories construct an ethos that is aligned with nationalist and casteist privilege, which are the closed system's principal values. Expanding northern hemispheric exclusionism, the article contributes to the interdisciplinary study of entrepreneurial, professional, and technical communication with a critical view of how globalized discourses legitimize individual entrepreneurship by strengthening and obscuring the ideological tension between casteism and meritocracy.
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Abstract
Mainstream artificial intelligence (AI) is an extractive industry that exploits both humans and nonhumans. The extractive underpinning of mainstream AI systems means that technical communicators must be careful when advocating for accessibility and inclusivity in AI because those efforts may expose marginalized groups to further exploitation. Extractive AI also necessitates that technical communicators reconsider how their own discipline may be complicit in the damaging logics and practices of extraction.
April 2025
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Abstract
This article responds to the need for studies on the proposal-writing process within nonprofit organizations. The few empirical studies within the technical communication field and nonprofit studies have focused on job satisfaction and compensation rather than the writing process. Based on a nationwide survey ( n = 580) and interviews ( n = 18) of members of several professional organizations for proposal writers, this study describes the differences between academic and nonprofit proposal writers, writers’ experiences learning their job duties, and how long it takes to feel confident in their position. The study also reports three areas of study that writers said are important to their job: research methods, project management, and personnel management. The author provides suggestions to professors of proposal-writing coursework and recommends that they pair with local professional organizations to develop strong connections with the profession.
January 2025
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Constructing Websites with Generative AI Tools: The Accessibility of Their Workflows and Products for Users With Disabilities ↗
Abstract
Generative AI tools allow anyone without web-design experience to have a business website created when the user provides a few specifications about the business, such as its name, type, and location. But the resulting websites not only fall short of the business's basic needs but they also raise major concerns about their accessibility for disabled users. This study specifically examines whether these AI generated websites are accessible to screen-reader users with visual disabilities. It presents data about the usability and accessibility of the products of three generative AI website builders, highlights the specific problems found by an expert screen reader test along with an automated machine scan of these sites, and discusses some causes of and recommendations for solving these problems.
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Technical Communication's Fight Against Extractive Large Language Modeling by Applying FAIR and CARE Principles of Data ↗
Abstract
This article assesses the data practices of Grammarly, the prominent AI-assisted writing technology, by applying data principles that advocate for empowering Indigenous data sovereignty. The assessment is informed by the authors’ work with an Inuit tribal organization from rural Arctic Alaska that generated data and metadata about potentially sacred tribal activities. Their analysis of Grammarly's large-language modeling practices demonstrates how technical communication can hold businesses to principled data practices created by Indigenous nations and communities that understand how to create more just futures.
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Abstract
The concept of a public—a group of strangers drawn together through their mutual attention to a text—has historically been tied to the notion of human intentionality. The recent popularization of artificial intelligence (AI) large language models (such as ChatGPT) destabilizes this connection. When large language models generate text, they may inadvertently form stochastic publics—groups pulled together through the randomization of biased data patterns drawn from AI training material. This exploratory study draws on a three-phase dialogue with OpenAI's ChatGPT 4 to identify the risks of stochastic publics and suggest human-originated interventions grounded in feminist care ethics.
July 2024
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Automating Research in Business and Technical Communication: Large Language Models as Qualitative Coders ↗
Abstract
The emergence of large language models (LLMs) has disrupted approaches to writing in academic and professional contexts. While much interest has revolved around the ability of LLMs to generate coherent and generically responsible texts with minimal effort and the impact that this will have on writing careers and pedagogy, less attention has been paid to how LLMs can aid writing research. Building from previous research, this study explores the utility of AI text generators to facilitate the qualitative coding research of linguistic data. This study benchmarks five LLM prompting strategies to determine the viability of using LLMs as qualitative coding, not writing, assistants, demonstrating that LLMs can be an effective tool for classifying complex rhetorical expressions and can help business and technical communication researchers quickly produce and test their research designs, enabling them to return insights more quickly and with less initial overhead.
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Abstract
This case study offers examples of the use of artificial intelligence (AI) writing tools at a small nonprofit workplace dispute resolution center. It explores the limits and strengths of these AI tools, as well as the mediation field's concerns around using AI as a replacement for mediation work. Further, it explores the implications of AI tool use for the ethos of the writer and the AI tool itself as well as for the current pedagogy deliberations occurring in the technical writing field at large.
April 2024
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The Effectiveness of a Technical Communication Module for Automobile Manufacturing Students at Vocational Colleges ↗
Abstract
This study employs a one-group pretest and posttest design to assess the written and oral technical communication (TC) skills of students in vocational colleges in China. Fifty-nine 1st-year students in automotive engineering participated in a 3-week implementation of a TC module. To measure learner differences, students took oral and written tests before and after the intervention, respectively. Results showed that the module effectively improved students’ written and oral TC skills. In addition, findings from interviews with participants and English teachers indicated that the TC module is suitable from a pedagogical perspective.
October 2023
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Abstract
This article highlights the role of place in understanding problems, specifically within community-engaged projects in upper-level technical and professional communication courses. Drawing on a year-long participant-generated imagery study with students, instructors, and community partners, the authors argue that photographic research is effective in helping participants and researchers tune to place. Taking photos offers opportunities for documentation, individual interpretation, and collaborative reflection, resulting in a deeper, more nuanced sense of place. Ultimately, this article demonstrates how a greater awareness of place, cultivated through reflecting on visual evidence, enhances engagement projects and helps technical communicators address complex problems.
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Abstract
Technical communication practice can change rapidly over time and across organizations. As a result, lifelong learning is an important mind-set, yet few studies explore how technical communicators learn on the job. This study builds on research about technical communication training by reporting on learning practices in one documentation team working at a large, multinational corporate information technology firm. Based on interviews and artifact analysis, the authors report on topics, technologies, and learning purposes that the team discussed, finding that peer-led, collaborative learning enables documentation teams to create and sustain group dynamics, an underexplored facet of on-the-job learning.
July 2023
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Typology of Tweets and User Engagement Generated by U.S. Companies Involved in Developing COVID-19 Vaccines ↗
Abstract
This study analyzes 295 tweets by four U.S. companies engaged in discovering a vaccine for COVID-19. Tweets were analyzed to understand how their Twitter feeds balanced corporate and product branding (vaccine, medicines, etc.) and disseminated scientific information relating to COVID-19. The results suggest that these companies were actively embedding technical information about COVID-19 in their corporate and product branding. Tweets providing technical and scientific information about the progress made toward developing a COVID-19 vaccine garnered high levels of user engagement from their target audience. Findings from this study indicate the growing importance of technical communication in corporate settings during a public health crisis.
April 2023
January 2023
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Abstract
Scrum is an increasingly important project management framework that has had limited study in technical communication (TC) and TC classrooms. While research has found student collaborations to be both frustrating and challenging, it has found Scrum to be a scaffolding framework that can improve student interactions and outcomes. Therefore, to determine whether Scrum affects the peer assessments of collaborative teams as well as project grades, this quasi-experimental classroom study compares the midproject and postproject peer assessments and grades of advanced TC students who used Scrum as a framework for collaboration against those students who did not use Scrum in their collaborations. The study found that students who used Scrum rated their team members significantly higher on some peer assessment measures and earned significantly higher grades than did those students who did not use Scrum. Additionally, students in the Scrum protocol reported satisfaction with their group experience broadly but did not report satisfaction with Scrum itself.
October 2022
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Trans Oppression Through Technical Rhetorics: A Queer Phenomenological Analysis of Institutional Documents ↗
Abstract
Technical communication has long acknowledged that documents can be unethical and even oppressive and harmful. But not all forms or experiences of oppression are equivalent or similar, and it can be instrumental to analyze in particular how certain groups are wounded by specific documents. In this article, the authors use Ahmed's queer phenomenology to analyze institutional and government documents and demonstrate the ways that these technical documents create failed orientations. Then, through a focused analysis of a federal proposal policy, they show how these documents can produce failures for trans people in particular. The authors close by suggesting courses of actions for redressing these failures.
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Abstract
Successfully adapting to organizational changes during the COVID-19 pandemic crisis necessitated the effective deployment of technical communication texts delineating the expectations and structures for guiding behavior and interactions. A dearth of system-wide familiarity with changes in modalities has disrupted expectations and impacted engagement. During acute events, business and technical communicators will probably not be the initial source of transition messaging. Instead, this task will fall on managers, faculty, and other front-line communicators. The authors present pragmatic recommendations for adapting familiar discourses, semiotics, and mental scripts so that communicators can more effectively intervene during crises to ease organizational transitions and decrease uncertainty.
July 2022
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Abstract
This article presents an ethnographic study on the user experience (UX) design of the photo- and video-editing apps of millennial and Generation Z participants from different cultural groups. The case study calls attention to the implications of rhetorical misrepresentations of reality that photo- and video-editing apps afford and encourages future large-scale studies on the negative psychological and behavioral impacts such apps can have on users’ psychology, behaviors, and well-being. The authors use frameworks in virtue ethics to argue that despite slight variations, photo and video app UX has ethical implications that can negatively impact young adult users. For example, the study suggests that the photo and video app features tend to subvert the traditional Chinese virtues of modesty, honesty, and the middle way and that hyperbolic and playful designs can cause addictive behaviors.
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Concomitant Ethics: Institutional Review Boards and Technical and Professional Communication's Social Justice Turn ↗
Abstract
This article historicizes the impact of the Common Rule, which mandates the existence of Institutional Review Boards, on technical and professional communication (TPC) research with a focus on the principle of justice. Justice is discussed as a complex principle that must be internally and coherently balanced along several axes in the design, implementation, and promulgation of research in technical communication. The author proposes that with shared language, which in this article begins with one principle—justice—TPC researchers can more plainly articulate their positions in the development and dissemination of scholarship, thereby adding coherence to ethical work in the 21st century.
April 2022
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Abstract
This article advocates for web scraping as an effective method to augment and enhance technical and professional communication (TPC) research practices. Web scraping is used to create consistently structured and well-sampled data sets about domains, communities, demographics, and topics of interest to TPC scholars. After providing an extended description of web scraping, the authors identify technical considerations of the method and provide practitioner narratives. They then describe an overview of project-oriented web scraping. Finally, they discuss implications for the concept as a sustainable approach to developing web scraping methods for TPC research.
January 2022
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Abstract
The social justice turn in technical and professional communication (TPC) has inspired a substantial body of progressive scholarship and discussion. But it is not clear how these scholarly efforts have shaped (or are shaping) programmatic and curricular efforts. This article reports the findings of a survey of TPC instructors and an analysis of 231 TPC programs to examine their curricular efforts toward social justice. Drawing from the mixed findings, the authors argue that vigorous curricular efforts in social justice enable TPC to fully and practically demonstrate the core mandate of our discipline.
October 2021
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The Disappearance of Business Communication From Professional Communication Programs in English Departments ↗
Abstract
Since 1985, the field of professional communication has grown in size and reputation while maintaining a space within its primary disciplinary home of the English department. This article relies on historical evidence to examine how a field that was once evenly divided between business communication and technical communication is now technical communication-centric, almost to the exclusion of business communication. The authors pose questions about the field of professional communication and how faculty who consider business communication to be their primary discipline (regardless of their disciplinary home) might play a role in future discussions related to disciplinarity and domains of knowledge.
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Constructive Distributed Work: An Integrated Approach to Sustainable Collaboration and Research for Distributed Teams ↗
Abstract
Academic work increasingly involves creating digital tools with interdisciplinary teams distributed across institutions and roles. The negative impacts of distributed work are described at length in technical communication scholarship, but such impacts have not yet been realized in collaborative practices. By integrating attention to their core ethical principles, best practices, and work patterns, the authors are developing an ethical, sustainable approach to team building that they call constructive distributed work. This article describes their integrated approach, documents the best practices that guide their research team, and models the three-dimensional thinking that helps them develop sustainable digital tools and ensure the consistent professional development of all team members.
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Identifying Commonalities and Divergences Between Technical Communication Scholarly and Trade Publications (1996–2017) ↗
Abstract
More than 20 years ago, Elizabeth O. Smith published her points of reference that documented the research trajectory of technical communication from 1988 to 1997. Her results indicated a focus on rhetorical analyses, a decrease in collaborative research, and a disproportionate representation of male authors. This study builds on these points with a quantitative content analysis of 1,271 articles that were published in five leading technical communication journals and Intercom, the trade magazine for the Society for Technical Communication, from 1996 to 2017. The results show that both the research journals and Intercom have pivoted to process-driven rather than product-driven content. The results also suggest that the primary topics of communication strategy and collaboration might be the most likely places to foster future industry–academic ties and that the greatest division between the two populations is the primary topic of rhetoric. This study offers an updated baseline for future investigations by offering an evaluation of disparate content foci between the publication types.
July 2021
April 2021
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Abstract
University business incubators (UBIs) are uniquely positioned to foster transnational entrepreneurship and the evolution of business and technical communication practices on a worldwide basis. UBIs facilitate the launch of start-ups by professors, students, researchers, and local entrepreneurs. This study uses assemblage theory to profile four UBIs. Its findings concern their process of exporting incubation models and training transnational entrepreneurs, the roles of alumni and students, and the genres and conventions of entrepreneurship.
January 2021
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Abstract
In spring 2020, not only did the teleconferencing platform Zoom experience an onslaught of new users who were now social distancing due to the COVID-19 crisis, but it also faced its own crisis due to the privacy of its product. For those working in technical and professional communication, the Zoom example illustrates not only a way to communicate in an emergency but also a way that privacy can cause a crisis in the first place. Drawing from literature on crisis communication and the experiences users described in the Zoom CEO’s blog post, the author concludes that while Zoom did indeed have technical issues that contributed to its privacy crisis, users also experienced its technology in unexpected ways, and the company underestimated the privacy expectations of its new users. Zoom’s privacy crisis ultimately provides a useful discussion of why it is increasingly important for companies to incorporate privacy by design and to be frank about their privacy practices with a public who has a growing interest in, and dissatisfaction with, corporate privacy practices.
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Abstract
This article reports findings from an institutional ethnography of university stakeholders’ writing in the early days of the COVID-19 pandemic, illustrating the affordances of this methodology for professional and technical communication. Drawing on interview transcripts with faculty and administrators from across the university, the authors contextualize the role of writing in the iterative, collaborative, distributed writing processes by which the university transitioned from a traditional A–F grading scheme to a pass or fail option in just a few business days. They analyze these stakeholders’ experiences, discussing some effects of this accelerated timeline on policy development, writing processes, and uses of writing technologies within this new context of remote teaching and learning.
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Abstract
The COVID-19 pandemic created major disruptions in technical communication classrooms everywhere. Although technical communication instructors are used to teaching in a variety of contexts and settings, adopting a flexible approach in the first place will allow them to be better prepared for the changing dynamics of an unpredictable world. The authors present an approach that constructs pedagogical scaffolding to emphasize outcomes, interactions, relationships, and projects. These interrelated aspects form a coherent vision that can support both pedagogical planning and real-time decision making in specific instructional situations.
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“Picturing” Xenophobia: Visual Framing of Masks During COVID-19 and Its Implications for Advocacy in Technical Communication ↗
Abstract
This article reviews images of people of Asian descent wearing masks in popular press articles discussing mask shortages and argues that visual framing had the potential of fueling racial antagonism during the initial months of COVID-19’s spread across the United States. Technical communicators need to include globalized perspectives in educational materials about masks as an advocacy strategy that can help communities and individuals to navigate the crisis situation and better protect themselves and those around them.
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Abstract
Analyzing data gathered around COVID-19 can increase our understanding of its spread and the social and economic impacts. Data visualizations can help various stakeholders understand the outbreak. To this end, this article seeks to understand how COVID-19 data dashboards utilized actionable metrics to inform various stakeholders. Used in lean methodology, actionable metrics specifically tie data visualization to actions to improve a specific situation. The authors discuss how actionable metrics were used in COVID-19 data dashboards to inspire actions of various stakeholders by modeling different outcomes through future projections. In turn, the authors explore how actionable metrics in data dashboards can inform new business and technical communication practices for data visualization.
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Abstract
Transgender (trans) people always already live with health care precarity, particularly concerning gender transition. During a pandemic, this precarity is heightened. Trans people find themselves without access to necessary cross-sex hormones or isolated with unaccepting or hostile family members. As a result, some engage in tactical technical communication, using the Internet to source knowledge and supplies to manage their transition. This article analyzes these do-it-yourself forms of tactical technical communication that support gender transition in the time of COVID-19.
October 2020
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Abstract
Understanding the law and its impact on the practice of technical communication has been an important scholarly thread in technical and professional communication (TPC) for more than two decades. Technical communicators recognize the impact of their work on stakeholders as well as the potential liability issues associated with composing technical communication documents. While this scholarship is widespread, relatively few pedagogical resources are available to prepare students for success in a litigious world or to guide instructors in teaching legal writing. This article offers a case study of a legal writing course that prepares TPC students to develop legal literacy and succeed in the workplace.
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How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets ↗
Abstract
Twitter is widely used by companies to reach various stakeholders, but how they use this social media platform is still unclear. To investigate how companies use Twitter, this study analyzes the content of the Twitter accounts of four large information technology companies, focusing on the arrangement of different Twitter accounts and on message characteristics (content, message elements, and communication strategies). The results show that companies used architectures of different Twitter accounts to serve various stakeholder groups. The companies’ tweets covered diverse topics within the corporate, marketing, and technical communication domains. The tweets focused more on providing information and promoting action than on facilitating dialogue.
October 2019
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Abstract
In this special issue, we explore design thinking as a broad conceptual process as well as a tool that might align with the work of technical and professional communication (TPC) programs. But what is design thinking? What are the benefits and drawbacks of the process? Can design thinking be used to help students address rhetorical challenges and complex problems? How is design thinking showing up in the field, and does it belong in TPC programs? Four scholars explore these questions in their niche areas: process, usability and user design, technical communication, and industry and programmatic perspectives.
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Abstract
The literature review presents the work of Kees Dorst as a framework for design thinking. The review covers three areas: Dorst’s conception of design problems and how it differs from traditional design paradigms, Dorst’s approach to design thinking and his problem-framing method, and the availability of Dorst’s method for technical communication work.
July 2019
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Abstract
The design of online interactive visualizations is an ongoing area of research within technical communication, with recent work focusing on visualizations in risk-based contexts. This article shares the results of a large-scale user experience study on a popular interactive sea-level rise viewer aimed at facilitating decision making for individual users in coastal communities. Using this viewer, participants performed three major tasks related to individual property, community impacts, and future projections and gave feedback on the design, use value, and functionality of the tool. The participants were assessed on their ability to complete the three major tasks. The author discusses the implications of these results on the continued design of interactive risk visualizations and argues for a vision of user agency that is more constrained within the larger ethical paradigms of environmental communication.
January 2019
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Abstract
This study examines user support issues concerning open-source software in computational sciences. The literature suggests that there are three main problem areas: transparency, learnability, and usability. Looking at questions asked in user communities for chemistry software projects, the author found that for software supported by feature-based documentation, problems of transparency and learnability are prominent, leading users to have difficulty reconciling disciplinary practices and values with software operations. For software supported by task-based documentation, usability problems were more prominent. The author considers the implications of this study for user support and the role that technical communication could play in developing and supporting open-source projects.
October 2018
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Abstract
This study investigates the themes that drive persuasive recruiting appeals, or stories, designed to attract new, entrepreneurial workers in the direct selling industry. It offers a rhetorical perspective informed by fantasy theme analysis on the themes present in the recruiting content on the corporate Web sites of three direct selling companies (Mary Kay, Stella & Dot, and Scentsy). The analysis indicates that rhetorical agency is a core theme in the persuasive recruiting stories for these companies. Offering a means for business and technical communication scholars to explore agency or other persuasive story themes in context, this study addresses how a rhetorical perspective is useful to assess recruiting appeals in shifting, entrepreneurial work contexts.