Drawing on a case study of an Israeli start-up company, this article maps out a theoretical and methodological framework for linking local multilingual and multimodal literacy practices to wider institutional, cultural, and global contexts. Central to this framework is attention to the linking of tools, texts, and people distributed across space-time. This process foregrounds the complex mediation of activity and the dynamic pathways shaping the ways English is being reassembled in local-global ecologies.

This article uses research in cultural–historic activity theory, exploring patients' use of technical health care texts to produce knowledge and design their choices related to their bodies and health. Drawing on a case study of Meagan, who dealt with colitis and complications due to pregnancy, the author argues that we should consider reception and use as multisemiotic acts of repurposing, inscription, and reproduction alongside the research of the production of texts by professionals.

This article develops a multimodal model for how claims and evidence work across linguistic, numeric, and visual modes in the professional writing of environmental scientists. I coded and analyzed two reports (Bacey & Barry, 2008 Bacey , J. , & Barry , T. ( 2008 ). A comparison study of the proper use of Hester-Dendy® samplers to achieve maximum diversity and population size of benthic macroinvertebrates Sacramento Valley, California (Report No. EH08-2) . Sarcramento , CA : California Environmental Protection Agency . [Google Scholar]; Levine et al., 2005 Levine , J. , Kim , D. , Goh , K. S. , Ganapathy , C. , Hsu , J. , Feng , H. , & Lee , P. ( 2005 ). Surface and ground water monitoring of pesticides used in the Red Imported Fire Ant Control Program (Report EH05-02) . Sacramento , CA : California Environmental Protection Agency . [Google Scholar]) written by research scientists working for California's Department of Pesticide Regulation (DPR) by applying concepts from studies of argument, genre, and visual representations in science. The claim-evidence patterns show initial and summative claims as well as warrants being presented in linguistic forms; however, supporting evidence (i.e., data and backing) is found in numeric, visual, and linguistic forms. These findings highlight the need to extend Toulmin's understanding of claim-evidence relationships into a more robust multimodal model.

Consent tools for health research generally are designed without contextual or linguistic factors in mind. This is especially true of university-based research. This case history details our design team's efforts to transform one generic consent form into a set of multimodal tools that will increase patients’ understanding of and participation in a medical study.

This special issue features articles that can help composition instructors think about ways to assess student products that are delivered in a variety of media. Although the topic of assessment is a common one, challenges arise as we apply—and adapt—our traditional assessment strategies to the features and components of compositions produced using new media. It is our hope that by engaging with the experiences of the authors of the articles in this special issue, readers of this issue will begin a conversation—among themselves, with their students—that leads them to articulate, reflect upon, and continually refine the criteria that are essential to both formative and summative assessment.

This article describes the development of visual rhetoric in a historically significant museum exhibit. The study documents rhetorical change in the museum's displays, specifically in visual series depicting the horse's evolutionary development. The study also exposes the purpose of series patterning in the renovated display and the multiple views on scientific visualization this display implies. Such an analysis suggests the broad range of strategies in visual rhetoric available to science communicators working in the area of science popularization.

In his newest book, Multimodality: A Social Semiotic Approach to Contemporary Communication, Gunther Kress brings visual communication into the 21st century by applying social semiotic theory (a th...

Abstract This article explores the challenges and opportunities that the rising numbers of students with disabilities and the changing definition of disability pose to technical communication teachers and researchers. Specifically, in a teacher-researcher study that combines methods from disability studies, I report on the effectiveness of multimodal and universal design approaches to more comprehensively address disability and accessibility in the classroom and to revise traditional impairment-specific approaches to disability in technical communication. Notes 1. CitationCharlton (1998), in Nothing About Us Without Us, recalls hearing this slogan in South Africa in 1993 from two separate leaders of Disabled People of South Africa, Michael Masutha and William Rowland, and he writes, “The slogan's power derives from its location of the source of many types of (disability) oppression and its simultaneous opposition to such oppression in the context of control and voice” (p. 3). 2. Other principles include guidelines for equitable use, varieties of perceptible information, and appropriate size and space for approach and use. See http://www.design.ncsu.edu/cud/about_ud/udprincipleshtmlformat.html for quoted guidelines. 3. CAPTCHA is an acronym for completely automated public Turing test to tell computers and humans apart. It is a challenge-response test that usually visually distorts and warps letters, assuming that a human can decode the letters but a computer cannot. 4. For details on the similarities and differences between usability and accessibility, see CitationThatcher et al. (2006), pp. 26–28. Chapter 1, “Understanding Web Accessibility,” is useful for students to read and discuss during this segment of the class. 5. Web Accessibility: Web Standards and Regulatory Compliance by CitationThatcher et al. (2006) is also a useful resource for students to consult, particularly Chapter 1.

This article discusses the history and development of English agriculture and estate management instructions, 1200–1700, as these shifted from oral to textual forms. Beginning with manuscript treatises that influenced important instruction books printed in the 16th century, the article shows how major agricultural writers developed instructions for a range of users. By the close of the 17th century, agricultural and estate management books exemplified increasingly modern presentation and style.

Abstract In this article, I argue that to understand technical communication instruction in non-Western countries, one has to pay close attention to the impacts of local cultural, educational, political, and economic contexts on technical communication practices. I identify two localized programs that share features of technical communication in China and review their programmatic positioning at national and local levels. I also suggest ways for U.S. technical communicators to start cross-cultural collaboration with local programs.

During the aftermath of recent disasters (both natural and human made), people have communicated by cobbling together available social software resources—relying on the capabilities of Internet tools such as blogs, news sites, and Flickr. Examining the use of social software taking place after the London bombings of July 7, 2005, I propose a method by which we can study users' literate appropriations to shape the development of more accommodating communication systems.

Telemedicine has been shown to be an effective means of managing follow-up care in chronic diseases such as depression. Exactly why telemedicine calls work, however, remains largely unknown because there are no adequate research tools to describe the complex communicative interactions in these encounters. We report here an ongoing project to investigate the efficacy of telemedicine in depression care, arguing that technical communication specialists have unique contributions to make to this kind of research.

To understand how readers approach mechanical procedural instructions, this study tested surgical patient-education modules for the effectiveness of route and survey spatial perspectives in text. The results showed that subjects' ability to comprehend an intricate procedural action in surgery varies with learning styles and task approach along with different text-graphic perspectives. Overall, survey perspective worked better than route perspective in text. Readers' self-reporting of task difficulty and the effects of practicing did not notably affect their judgment.

To date, most of the research on usability and content management systems has focused on the end-user products of such systems rather than on the usability for technical communicators of the single-source authoring tools offered within these systems. While this latter research is undeniably important, attention needs to be paid to the plight of technical communicators attempting to use single-sourcing tools. Otherwise, technical communicators in workplaces risk becoming semi-skilled contingent labor rather than empowered knowledge workers. This essay, therefore, attempts to open a debate about the design of content management systems by turning to the rhetorical canon of memory as an appropriate source for insights into how stored information can be flexibly retrieved and used during composing activities.

Florence Nightingale is usually pictured as an angelic nurse tending to British soldiers in military hospitals during the Crimean War. Although Nightingale was indeed a tender of soldiers, she was also an administrator, advocate for the common soldier, and proponent of the use of statistics and information design. This article examines Nightingale's rose diagrams, which she designed following her service as the director of nurses at a field hospital in the Crimean War. When the war ended, Nightingale was asked by the queen to write a report on the poor sanitary conditions and make recommendations for reform. When, after six months, the government did not act on the reforms, Nightingale decided to write an annex to the report, in which she would include her invention, the rose diagrams. Nightingale's ultimate success in persuading the government to institute reforms is an illustration of the power of visual rhetoric, as well as an example of Nightingale's own passionate resolve to right what she saw as a grievous wrong.

Abstract As global online access grows, Web site designers find themselves creating materials for an increasing international audience. Cultural groups, however, can have different expectations of what constitutes acceptable Web site design. This article examines how prototype theory can serve as a methodology for analyzing Web sites designed for users from different cultures. Such analyses, in turn, can help individuals create more effective online materials for international audiences.

Abstract This article argues that engaged "action research" can help professional writing researchers both develop new and interesting collaborative models and help our profession develop a greater relevance to those not reading our journals and attending our conferences. I outline one particular, localized approach in the hope that our troubles, struggles, and failures at University of Wisconsin-Milwaukee can help others to develop their own programs and can further our discussion of community engagement.

Ernst Haeckel was a fascinating German scientist, philosopher, and advocate of social Darwinism who sought to reinvent science as the basis of all knowledge and best guide for human activities. His monistic and vitalistic philosophy of science influenced later German holistic science and Nazi pseudo-science. Recent research reveals several of his most famous illustrations, of embryos of various animals and that are still published today, to be incorrect and probably knowingly so. The complex rhetorical connection between theory and visual support is revealed, as creationist critics contend that the falsity of the visuals implies the refutation of evolution. We see that our decisions made in crafting illustrations carry serious rhetorical and ethical implications for various audiences.

Reforms in engineering education have caused a shift from the traditional stand-alone course in technical communication for Engineering students towards communication training integrated in courses and design projects that allows students to develop four layers of competence. This shift creates opportunities for realistic and situated learning, but offers challenges for assessment of communication competence at student, course and program levels. On the basis of a detailed definition of communicative competence, three formats for integrated communication training are described: Linked to design projects, integrated in design projects and integrated at program level. Assessment of communication competence in these formats is constrained by their characteristics with regard to student motivation, individual and group work, and situated learning.

Abstract Advances in computing technologies, growth of business involvement on the Web, and our culture's affinity for image-intensive communication have forced technical communicators to become more involved with making and using a wide variety of images in their compositions. Too often our theories about how to write and read images are limited to a functional view, which stresses objectivity, ignores interpretation, and sees design as preset layout formulae. Combining current graphic design theory with rhetoric's understanding of techne, I argue for a configural view of images that stresses their artificiality and cultural significance and articulates design in strategic terms.

Theoretical foundations in website design courses can facilitate students learning the genres of Internet communication. Genre theory and activity theory provide opportunities for emphasizing the social context of websites in ways that emphasize for students the identity-laden nature of sites that can often appear to be anonymous and addressed to multiple audiences. After proposing ways that these theories can be integrated into website design courses, the article focuses on two students' website portfolios and ways they utilize theories discussed in class to produce websites in two different fields.

Reader feedback is generally considered to be valuable input for writers who want to optimize their documents, but a reader-focused evaluation is often time-consuming. For this reason, we have developed Focus, a software tool for collecting reader comments more efficiently. The design and rationale of the software are described in this article. In a small-scale evaluation study, the results we obtained using Focus were compared to the reader feedback collected under the plus-minus method. It appeared that the number of problems detected per participant did not differ, but there were differences in the types of problems found. Focus participants appeared to comment more from a reviewer's and less from a user's perspective. Although the two methods are not interchangeable, Focus can be said to be a promising evaluation tool, deserving further research.

Abstract This article explores the shift from observation of users to participation with users, describing and investigating three examples of user-centered design practice in order to consider the new ethical demands being made of technical communicators. Pelle Ehn's participatory design method, Roger Whitehouse's design of tactile signage for blind users, and the design of an online writing program are explored for the creation of a dialogic design ethic. The development of effective collaborative design methods requires meaningful communication between users and designers, and dialogic ethics can guide the development of effective and humane technological design methods.

Visual metadiscourse can provide design criteria for authors when considering the needs and expectations of readers. The linguistic concept of metadiscourse is expanded from the textual realm to the visual realm, where authors have many necessary design considerations as they attempt to help readers navigate through and understand documents. These considerations, both textual and visual, also help construct the ethos of authors, as design features reveal awareness of visual literacy and of the communication context. Visual metadiscourse complements textual metadiscourse in emphasizing the necessity of rhetoric in technical communication.

Abstract Initially, online courses were created by pioneers—self‐taught Web site writers comfortable with uncertainty. As Internet‐based instruction has become increasingly popular, others are less inclined to struggle with writing their own Web pages but are nonetheless interested in having an instructional Web site. A growing number of course‐construction programs are becoming available which could make Internet‐based instruction more accessible. Only by addressing both pedagogical and technical issues can evaluation of such course creation products provide information useful for thoughtful and appropriate use of that technology to support and extend traditional pedagogies. This article concludes that creating online instructional sites by hand with the help of an HTML editor is generally preferable to using course‐in‐a‐box software because instructors can select the components needed to support their pedagogy and construct successful learning experiences for their students. On the other hand, the dilemma of faculty intimidated by the technical expertise needed to produce even a basic Web site can be ameliorated by the use of course‐in‐a‐box software. However, that software should be seen only as a stepping stone. Instructional sites created by course‐in‐a‐box software certainly are worthwhile, but the course or site produced by this software remains constrained by its box, even if that box is often commodious.

Drawing upon publications in the French press, this article considers three interweaving themes that characterized the construction of the Euro Disney park. It then offers an analysis of the historical context for and the implications of the park's construction, using the literature of French cultural studies and cross‐cultural studies for support. It concludes with a discussion of the possible consequences to the company of Disney's negative image in the French press.

The first books and the first technical books published by English women during the 1475–1700 period can be useful in teaching students about the emergence of technical style or “plain style.”; If we examine the style of these women writers, long ignored by canonical studies, we can see that plain English existed before Bacon and received its impetus not from science, but from the utilitarian attitude that pervaded the 1475–1700 period. These women writers provide a microcosm for studying the rise of modern English prose and what we now call technical (or plain) style. They also provide an efficient way to expose students to early published works by women and their contribution to the history of technical writing. Examining style from such a perspective helps students see that technical communication was a prevalent kind of writing before Bacon and the Royal Society. Thus, technical communication—and the style of technical communication—studied from this unique historical perspective deepens students’ awareness of the roots of technical communication as it contributed to the history of English discourse.

This article examines contributions of selected theories to technical communication's understanding of environmental discourse and uses a dialogical synthesis to construct a model of stakeholder analysis. The model, with its interactive variables of stakeholder knowledge, attitude, and desired behavior, is applied to a pollution prevention document and calls for an active research emphasis in determining effective communication strategies.

Most operator's manuals are examples of failed rhetoric: discourse that fails to inform, to persuade, or even to be read. By moving from a tacit reliance on a modernist model of communication that emphasizes the transfer of information to a postmodem model that emphasizes the communication of understanding, and by applying two principles of negotiating understanding—encouraging users to denaturalize their common sense and encouraging users to take their share of responsibility for the safe and effective use of technologies—technical writers can construct manuals that are more likely to succeed rhetorically and legally.

This study uses a case-study approach to describe and analyze the effects of emphasizing design principles in a technical communication course. A look at student assignments—including a job description, a set of instructions, and a feasibility study—and at student self-evaluative comments about their job descriptions suggests that focusing on design principles can help students improve the organization and design of their documents and achieve a more sophisticated understanding of the role of design in communicating technical information.

When working with graphics and illustrations, technical communicators face ethical questions at almost every step. The visual rhetorics available offer help with evaluating visual components but little guidance on ethical issues. This article presents examples of ethical conflicts, describes some of the prominent visual rhetorics, and discusses ethical issues that need to be addressed. Some steps for improving ethical awareness related to graphics and illustrations are suggested.

This article extends the discussion of visual hetoric to the writing spaces and iconic representations of computer interfaces. An examination of the interfaces of a word-processing and a page layout program for desktop publishing reveals the visual nature of the interface. This visual writing space, different from the blank piece of paper, can encourage and foster a writer's consideration of options for integrating visual and verbal elements into a text.

A growing body of literature defines a rhetoric of visible text based on page layout, typography, and the various design features afforded by page composition tools buitt into word processors and page design programs. Little has been written, however, about what a wriier needs to know about design and in what order. This article describes and demonstrates a scope and sequence of learning that encourages writers to develop their skills as text designers. It introduces relevant liierature that is helpful for such learning and it does so in an evolving format that displays visually what the essay discusses verbally.

Supra-textual design encompasses the global visual language of a document and operates in three modes: textual, spatial, and graphic. The rhetoric of supra-textual design includes structural functions that provide global organization and cohesion and stylistic functions that affect credibility, tone, emphasis, interest, and usability. Supra-textual rhetoric extends to other documents through conventional codes and through sets and series. Because writers may not control the end product of supra-textual design, intention may also be a rhetorical factor.

One meaning of postmodernism is the recognition and inclusion of the previously excluded and suppressed. Recent developments of a generally humanistic nature in technical communication—the rhetoric of science, social constructionism, and feminist and ethicist critiques of science—are instances of such recognition. These developments deflate some traditional assumptions about and privileges associated with scientific and technical knowledge and practice, while they elevate previously denied aspects. Thus, surprisingly, postmodernism reveals itself in technical communication as the resurgence of humanism.

One of the reasons students in technical and professional writing classes are often unable to make judgments about the ethical worth of a piece of writing is that they lack an understanding of how connotative meanings are constructed. Socially oriented semiotic theories offer models of how language works symbolically in this way. A productive means of introducing these is to have students evaluate advertisements as forms of technical and professional writing. This study uses central ideas from Roland Barthes's essays on connotative semiotics as a rationale for directing writers to develop the critical reflex to analyze and then make judgments about the values implied by connotative systems.

This article discusses collaborative design in the context of developing a Toolbook hypertext intended to introduce graduate students to the fields of rhetoric and professional communication. It examines the new grammar and rhetoric of hypertext, discusses the importance of document planning within an emergent design, and argues for a functional aesthetic.

Gestalt psychology principles of figure‐ground segregation, symmetry, closure, proximity, good continuation, and similarity provide a simple yet powerful analytic vocabulary for discussing page layout and graphics. The six principles apply readily to typography, white space, data tables and maps, the relation between graphics and text, and other facets of textual design. The principles explain many difficulties that readers have in processing texts and graphics, and they explain why well‐designed pages and graphics are effective.

Technical communication curricula vary because faculty use a variety of approaches to develop them. This essay suggests guidelines for curriculum and program development in technical communication based on a review of the relevant survey literature on the professional roles played by technical communicators, a review of academic literature on technical communication programs, and a review of the relevant demographic data on technical communicators. It then discusses the implications of the above for designing technical communication curricula and programs.