The reports the United Nations Global Compact (UNGC) requires of its members provide an opportunity to study the shifting role of the private sector within the regime of human rights discourse. Using British Petroleum as a case study, I combine technical communication theories of power with Foucault's concept of governmentality to examine the rhetorical strategies in UNGC-BP communications, finding a disconnect between human rights principles and company reporting that validates rather than rejects corporate violence.

ABSTRACTAs immersive technology grows in popularity, universities are developing academic innovation labs (AIL) that often introduce students to virtual reality (VR) and other emerging cross reality applications. Although these labs help educate students on emerging technology, a more critical eye is needed to examine user experience (UX). This article reports on a qualitative, multimethod study that employed a talk-aloud UX protocol to gather data on VR users' experience at the University of Connecticut's OPIM Research Lab. To fully define and contrast this data, we juxtapose these individual narratives with rhetorical analysis of marketing discourse, as presented by VR platform HTC Vive, Google's VR application Tilt Brush, and the Research Lab's promotional material. Based on our findings, we assert that sociotechnical imaginaries as constructed by promotional material often reduce the complexities of immersion in user experience. Such marketing rhetoric creates "top-down" imaginaries that contrast with "bottom-up" imaginaries generated in user experience, reinforcing the complex and fluid definitions of immersion. The resulting study has practical implications for stakeholders across higher education, especially in the context of innovation labs, as well as for technical and professional communication educators and practitioners.KEYWORDS: Immersive technologyinnovation labsvirtual realityimmersionuser experienceemerging technologyfuture imaginariessociotechnical imaginaries Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsBrent LuciaBrent Lucia is an Assistant Professor In-Residence at the University of Connecticut School of Business. He has a PhD in Composition and Applied Linguistics from Indiana University of Pennsylvania. His current research explores the rhetorics of technology and its relationship to the production of space. His recent scholarship can be found in Rhetoric Review, Business and Professional Communication Quarterly, and Enculturation.Matthew A. VetterMatthew A. Vetter is an Associate Professor of English and affiliate faculty in the Composition and Applied Linguistics PhD program at Indiana University of Pennsylvania. His research, which asks questions related to technology, rhetoric, and writing, has been published widely in venues such as Social Media and Society, Rhetoric Review, Studies in Higher Education, and Computers and Composition. His co-authored book, Wikipedia and the Representation of Reality, was published by Routledge in 2021.David A. SolbergDavid A. Solberg is a teaching assistant at the Holy Family Institute in Pittsburgh, Pennsylvania. He received his MA degree in TESOL (Teaching English to Speakers of Other Languages) from Indiana University of Pennsylvania. His master's thesis was entitled The Use of Parallelism in Poetry Writing for the Acquisition of English Grammar (available from ProQuest).

ABSTRACTThis study examines technological research in higher education as a social justice issue. Focusing on technologies developed for war, surveillance, and policing at Carnegie Mellon University (CMU), we compare institutional and activist discourses about these projects, uncovering significant differences in accommodation strategies and values-based arguments. We conclude that locally situated controversies such as this one might value not only for social justice research, but also in providing pedagogical and theoretical scaffolding toward real local change.KEYWORDS: Social justice / ethicsscience communication / environmental communicationdigital technologies / emerging technologiestextual analysis / linguistic analysis AcknowledgmentsThe authors would like to thank Alex Helberg and Laxman Singanamala, who each provided helpful feedback on drafts of this work. They are also grateful to the two anonymous reviewers and to editors Rebecca Walton and Tracy Bridgeford for their useful comments and suggestions. In addition, they wish to thank their former colleagues and comrades at Carnegie Mellon University, who inspired many aspects of this project: particularly the members of CMU Against ICE who authored the Dis-Orientation Guide. Finally, they give special thanks to Alaina Foust and Gunjan, Manish, Siddhant, and Daksh Bhardwaj for their advice and support.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsCalvin PollakCalvin Pollak is a postdoctoral teaching fellow in Technical Communication & Rhetoric at Utah State University, where he teaches courses on research methods and professional editing. His scholarly interests include institutional rhetoric, language accessibility, and social justice. He is also co-founder, co-producer, and co-host of re:verb, a podcast about language in action.Sanvi BhardwajSanvi Bhardwaj is a junior at Cornell University studying Health Care Policy and Inequality Studies. Her scholarly interests include social justice, health disparities among marginalized groups, and community-based healthcare interventions. She is also involved in local activism as a member of Cornell Progressives.

ABSTRACTWe asked 15 editors about their perceptions of five sentences using singular they in different contexts and about the style guides that inform their work. Editors appreciated the inclusivity of indefinite and definite singular they and recognized APA for its leading-edge stance. Our findings indicate the need for editors to develop a heuristic for determining when to deviate from style guide advice and to develop their own system for mitigating ambiguity in relation to they.KEYWORDS: Editingsocial justice / ethics Disclosure statementNo potential conflict of interest was reported by the authors.Notes1. We explained to editors that, in each sentence, the capitalized pronoun referred to the capitalized noun phrase.2. When we refer to a "comprehensive style guide," we mean a manual that provides standards for writing, editing, and publishing texts. A comprehensive style guide may be written by a publisher or discourse community but adopted widely. For example, University of Chicago Press's Chicago Manual of Style is used by other publishers and the Publication Manual of the American Psychological Association is used in disciplines outside of psychology.Companies may create their own style guides for internal use. Such guides may or may not be as detailed or complete as comprehensive style guides and may, in fact, be based on or direct users to a comprehensive style guide for any gaps in content. For example, ACES: The Society for Editing "Style Guide and Proofreading Checklist" (Filippini, Citation2021) is for ACES communications and based on the AP Stylebook.Some editors in this study referred to style sheets. A copyeditor creates and uses a style sheet to note a running list of grammar and usage that are specific to a manuscript and which may be different from house style or a comprehensive style guide (CMOS, Section 2.55).Despite attempting to define these terms, we recognize there are overlaps among the categories and across fields. For example, the Microsoft Writing Style Guide began as an in-house style guide and is now used by other software companies. Further, there exist other contexts of the terms "style guide" and "style sheet," such as brand style guides, programming style guides, and web design style sheets.3. Of the remaining two editors, one said that they would revise the sentence to avoid using singular they, and the other said that they would use the name Pat again instead of a pronoun.4. Only three editors (4%) said they would edit the sentence.5. The two remaining editors differed in their responses. One said that they would avoid using singular they by revising the sentence; the other said that they would change the pronoun to her.6. Ten editors said that they would edit this sentence.7. As of August 16, 2022, AP Stylebook Online advice under "accent marks" reads: "Use accent marks or other diacritical marks with names of people who request them or are widely known to use them, or if quoting directly in a language that uses them: An officer spotted him and asked a question: "Cómo estás?" How are you? Otherwise, do not use these marks in English-language stories. Note: Many AP customers' computer systems ingest via the ANPA standard and will not receive diacritical marks published by the AP."Additional informationNotes on contributorsJo MackiewiczJo Mackiewicz is a professor of rhetoric and professional communication at Iowa State University. She studies the communication of pedagogical and workplace interactions. Her book, Welding Technical Communication: Teaching and Learning Embodied Knowledge was published by SUNY Press in 2022.Shaya KrautShaya Kraut is a PhD student in the Rhetoric and Professional Communication program at Iowa State University, where she teaches first-year writing. She has also worked as an ESL teacher, a writing center tutor, and a teacher/tutor for adult basic education. Her research interests include composition pedagogy and critical literacy.Allison DurazziAllison Durazzi is a communication professional with experience in industry settings including law, the arts, and freelance editing. She is a Ph.D. student in Rhetoric and Professional Communication at Iowa State University where she researches and teaches technical editing and teaches business, technical, and speech communication courses.

I propose Multimodal Critical Discourse Analysis (MCDA) as an approach for understanding the discursive and material implications of technical documents in distant sites. I provide a historical vignette of MCDA and exemplify how technical and professional communication (TPC) researchers can critically engage with distant sites through MCDA by analyzing materials about GhanaPostGPS, a geolocation technology. I conclude by discussing limitations of MCDA – access to archives – and propose the creation of crowdsourced technical documentation archives.

ABSTRACTThis article builds four composite characters from the international Zika response to demonstrate each role’s position relative to inclusive health communication. I argue that a lack of jurisdictional stasis is at play in decision-making practices about transnational risk communication approaches. During emergency health responses, this lack of jurisdictional stasis functions to maintain the status quo in order for stakeholders to leverage their power in prioritizing local deliberations in transnational public health discourse and decision making.KEYWORDS: Transnationalstasishealth communicationcommunity engagement Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. In keeping with norms of global health discourse and of the context of this study, I preserve the gendered language used by the organizations throughout this manuscript that refers to women and girls. Terms such as “women of reproductive age” are consistent with the WHO and were used nearly exclusively to refer to people with uteruses who could be affected by Zika in utero or by giving birth to a child with congenital Zika syndrome. This term also reflects the history of gender-based violence that has predominantly affected people assigned female at birth. That said, the author acknowledges that this language can be harmful and reductive, particularly because transgender and non-binary people with uteruses are reproductive agents and that people who identify as women of reproductive age may not be able or choose to reproduce.2. More recently, the global health discourse community has dropped “communication” from the disciplinary title to account for the various way that behavior change interventions can be broader than what’s traditionally considered “communication.”3. Often, in my experience, these issues were tabled for pandemic preparedness discussions or for “lessons learned” documents meant to support future outbreak responses.4. All names of individuals and organizations in the narrative composites are fictional.5. Here, I reference Galison’s (Citation1997) trading zone, referred to by Wilson and Herndl (Citation2007) in their argument that a knowledge map created a boundary object to facilitate understanding of how knowledge from different areas within the interdisciplinary group that they were working with created a zone through which knowledge important to disparate parties about a shared area of concern could pass.6. For more on empowerment, refer to chapter 4 of Dingo’s (Citation2012) Networking ArgumentsAdditional informationNotes on contributorsJulie GerdesJulie Gerdes is an assistant professor of technical and professional writing and rhetoric at Virginia Tech. She works at the intersection of technical communication and global public health. Her interdisciplinary research examines methodologies for understanding and implementing inclusive risk communication, particularly during public health emergencies.

Using a multi-methodological approach, we analyze member comments in Watts Up With That (WUWT), a climate skeptical Facebook group. Quantitative topic modeling revealed that members claim hyperrationality to undermine climate science. Science-based terms were often connected to other topics, such as immigration and LGBTQ+ rights, creating rhetorical constellations that shifted rhetoric from technical spaces into political and ideological ones. These findings have implications for dealing with the challenge of misinformation’s circulation on social media.

This article argues that through embodied presentations and the multimodal, international and intercultural affordances of YouTube, the rhetoric of Black hair care YouTubers is tactical TPC toward social justices. We note the interactive comments section as a place for technical communicators to identify and redress issues in normative instructional discourse. This scholarship extends TPC beyond “how to do it” and “how I do it” toward “how we must view it in order to do it.’

This paper theorizes historical marker texts (HMT) as succinct, public facing informational reports that reinforce white supremacy and minimize or erase the memory of Black, Indigenous, and people of color (BIPOC) individuals. In this layered content and discourse analysis, I evaluate the demographics of the commissioners at the local and state level, the instructions for the HMT application, and the text of a selected group of HMTs.

This Methodologies and Approaches piece argues artificially intelligent machine learning systems can be used to effectively advance justice-oriented research in technical and professional communication (TPC). Using a preexisting dataset investigating patient marginalization in pharmaceuticals policy discourse, we built and tested 49 machine learning systems designed to identify and track rhetorical features of interest. Three popular and one new approach to feature engineering (text quantification) were evaluated. The results indicate that these systems have great potential for use in TPC research.

This article analyzes user work during open game development and presents an alternative model for participatory design. During open development, developers publicly distribute incomplete games, discuss their design goals, and facilitate user feedback. This article examines user work on an open development forum using conventional content and discourse uptake analyses. It finds that users customize their participation, engage with multiple objects of design, and affect design through collective action.

In this introduction, we emphasize the urgency of centering bodyminds and communities whose lives and experiences have been disregarded, or viewed as disposable, in medical and technical communication. With an expansive vision of health, we set the interdisciplinary stage for authors who answer the call of multiply-marginalized scholars working in (and beyond) medical rhetorics to reimagine health-related research that centers the perspectives, experiences, and embodied realities of multiply-marginalized communities (Jones, 2020; Walton, Moore, Jones 2019).

The role of empathy in student team collaborations in technical and professional communication has been understudied. In this mixed methods study, we assess how Scrum affects both student perceptions of empathy and student use of empathetic strategies. We found that students who used Scrum considered themselves to be no more empathetic than students who did not use Scrum. However, a discourse analysis revealed that students who used Scrum deployed significantly more empathetic strategies than students who did not use Scrum.

This paper studies the language of job descriptions in rhetoric and technical and professional communication to explore how this language might be exclusionary of international scholars. Through critical discourse analysis, we reviewed current U.S. labor and immigration laws and contrasted those laws with the language of hiring documents. We found that hiring documents do not always align with U.S. labor and immigration laws and consequently hinder the hiring prospects of international scholars.

Comics provide a promising platform for technical communication, but there are limits to their affordances. This article demonstrates some of the limits using Robert Sikoryak’s Terms and Conditions, a graphic adaptation of Apple’s iTunes Terms and Conditions. Using discourse analysis, it argues that Sikoryak’s adaptation, while an impressive piece of art, is not an example of accessible user agreement as media reports claim. The article concludes with practical implications on producing comics-style technical communication.

This study investigates YouTube’s beauty community, an online group of women who make videos about makeup products and techniques. The videos contain makeup application instructions and challenge ideas about what is “usable” procedural discourse. They sometimes defy conventions for high production quality. Moreover, storytelling and instruction are integral to the rhetorical work of these tutorials. For the diverse groups in this community, procedural discourse also serves as a means of establishing credibility not otherwise afforded to them, as well as opportunities for identity- and relationship building.

This article offers an empirical study of literature in the rhetoric of health and medicine (RHM) and the medical humanities (MH). Article traces the topics, funding mechanisms, research methods, theoretical frameworks, evidence types, audience, discourse arrangement patterns, and action orientation that constitute the scholarship in the sample to offer a landscape of the current state of RHM and the MH. Findings can be leveraged to assess the potential for alignment between these fields for future research.

This article traces the reception of a “science comic book” by various audiences including readers and reviewers after publication as well as grant application review committees vetting the proposed project in its conceptual stage. Specifically, the work is a biology textbook containing comics-style visual explanations couched in the form of an imaginative story interwoven with and supplementing traditional text-based explanations of the same ideas. The analysis uses Genette’s concept of “paratexts” (i.e., a class of speech genres comprising those supplementary texts that contextualize and inform readers’ interpretations of the primary text that they accompany) to examine the rhetoric of the visual in the discourse of science education. This analysis observes that the stigmatization of comics as a medium played some role in how readers, critics, and reviewers responded to the text. The implications of this stigma for cultural conceptions of science and their relationships to other knowledge domains, including the arts and humanities, raise a concern for the mediation of public impressions of science as an institution.

"Assembling Arguments: Multimodal Rhetoric & Scientific Discourse, by Jonathan Buehl." Technical Communication Quarterly, 26(1), pp. 95–96

This study examines the discourse style of managers, developers, engineers, and artists working for an independent game development studio. Fourteen employees were interviewed, and then the results were coded and analyzed using an exploratory, single-case case study methodology. The authors argue that the texts, tactics, and technologies used by these professionals reveal insights into the practical, outcome-oriented dimensions of technical communication within the games industry as well as deeper cultural characteristics of this community.

Coming on the heels of recent scholarship investigating scientific discourse in public contexts, Aimee Kendall Roundtree's Computer Simulation, Rhetoric, and the Scientific Imagination is a timely ...

Following reports spanning from the beginning of the OEF (Operation Enduring Freedom) and OIF (Operation Iraqi Freedom) conflicts to the early 2010s, this rhetorical investigation analyzes the U.S. military's diagnostic practices used to identify mild traumatic brain injury (mTBI) in blast-affected troops. Considering the notion of "wound/injury" as a possible boundary object, this paper discusses how the conceptual framing of "invisible" injuries may produce interruptions of distrust that inhibit effective diagnosis.

Technical communicators and social media designers and researchers who seek to identify methods to investigate ambitious research objectives and discourse in social media will find Liza Potts' Soci...

This study reveals the discursive origins of the Autism MMR vaccine controversy through a rhetorical examination of the 1998 Wakefield et al. article. I argue the very practices of scientific publishing, specifically the tradition of hedging, help to create a scientifically acceptable text but also leave discursive gaps. These gaps allow for alternate interpretations as scientific texts pass from technical to public contexts, enabling insufficiently supported claims the standing of scientific knowledge among citizens.

Wikis enable large, diverse groups of writers to effectively collaborate online. Although Wikipedia is the best-known wiki, businesses are increasingly using wikis to build documents and resources for internal use. Although many teachers of technical communication are interested in integrating wikis into their syllabi, assessment is difficult. Assessments based on traditional assignments fail because they do not focus on the social nature of wikis. This article introduces an “archaeological” assessment framework focused on this discourse.

Component content management (CCM) is profoundly changing technical communication (TC) work, yet TC scholars have been largely absent from the CCM discourse that is shaping that work. This article explores the notion of reciprocity as a way for scholars to gain agency in the CCM discourse. The author argues that innovation diffusion studies can provide rich opportunities for enacting reciprocity. She offers her own CCM diffusion study to demonstrate the potential value of this model.

This article analyzes the effects of a transparency view of language that is implicit in some technical discourses. Using a legal concept, the excited utterance exception to hearsay, as an exemplary discourse, I show that this view of language is predicated on social norms rather than empirical standards. Indeed, I argue, the measurement of accuracy using an empirical standard creates a situation in which the speaker's rhetorical concerns and the context can be ignored.

Edited by Mark Zachry and Charlotte Thralls. Amityville, NY: Baywood, 2008. 263 pp. In Communicative Practices in Workplaces and the Professions, Zachry and Thralls assemble a collection of works f...

This article offers a heuristic for conceptualizing the broad contours of electronic instruction sets as they have developed for and in online environments. The heuristic includes three interconnected models: self-contained, which leverages the features of fixed instructional content; embedded, which leverages the features of user-generated metadata; and open, which leverages the features of mutable instructional content. Although the models overlap to some extent, their distinctions help to illustrate the changing nature of online how-to discourse.

Composition and rhetoric's attention to writing as cultural performance is expanded to analyze writing as organizational performance. A Foucauldian understanding of discourse enables the diagnosis of a technical writer's annual performance appraisal as grounded in 20th-century Taylorized management principles. Tenets from posthumanism—including a discarding of the liberal humanist subject in knowledge production and a leveraging of distributed cognition for enhanced performance of humans acting in concert with intelligent machines—enable a theoretical framework for repurposing this genre.

In an industrial society, the library is associated with modern economic, political, and social metanarratives. With the rise of digital technology, public libraries are threatened with the possibility of becoming obsolete and irrelevant. Spaces and interfaces intersect with modern and postmodern narratives as the library vies to establish its identity as a legitimizer and purveyor of knowledge in the information age. Through architecture, the library comes to speak the language of hybridity to reassert its relevance and reposition itself.

This article analyzes the Web interfaces of two well-known national civic action groups, both related to genetics research: the Genetic Alliance and the Innocence Project. These two sites are excellent examples of interface design and information retrieval, and they also attempt to translate complex science to the general public, even those traditionally most underrepresented and marginalized by the complexities of science and technology. The Genetic Alliance and Innocence Project provide excellent case studies for technical communication courses about the necessity to marry factual scientific knowledge with cultural and emotional rhetorics while providing an interface for multiple stakeholders in public policy change.

The questions are, by now, familiar in our technologically advanced society: How can or should ordinary citizens influence public policy decisions when the problems under consideration call for the...

This article lays out some of the key issues driving organizations' increasing interest in enterprise content management (ECM). It then problematizes both the rhetoric that technology developers are using to sell ECM technologies to business leaders and the assumptions on which business leaders are basing critical technology implementation decisions. Finally, it argues why technical communicators must take action—through direct participation in the ECM discourse—to shift the rhetoric that is structuring the ECM debate and thus shaping the potential of the field of technical communication.

While content management systems (CMSs) might be a new concept to many.people in our field, content management as a practice within our discipline is not; our field has been studying it and practicing it for years, though under different headings: single sourcing, knowledge management, and course management (such as in the form of WebCT and Blackboard). We started our work on this special issue with a rather ambitious mission-to bring together some diverse perspectives on content management and CMSs, to both theorize and operationalize the content management practice, and to rationalize our participation in the broad domain of content management discourse. Grounded on the premise that technical communication requires information and knowledge management, this special issue is one of the first systematic and deliberate attempts to extend our perspectives, both theoretical and practical, about technical communication from the relatively static sphere of document design to the more dynamic horizon of content (information/knowledge) management.

Abstract In the field of conservation, the distinction between academic research and advocacy appears to be undergoing a shift as the number of PhD-level researchers at conservation advocacy organizations grows. Drawing on my case study of one researcher at a prominent conservation nongovernmental organization (NGO), I have shown how this shift is manifested in the communication of NGO research. My study includes a discourse analysis of this researcher's publications from the forums of both scholarship and advocacy including, as a representation of discourse in the latter forum, gray literature (reports, books, and other texts produced and distributed outside the channels of the academic and publishing industry). I have also drawn on my interviews with this researcher about her publications. My study highlights specific features typical of her rhetoric that result from her occupying a hybridized cultural and professional space where research and advocacy overlap. Notes 1My study was approved by the Institutional Review Board at the university where I completed this work. 2All quotes from Brandon are taken from an interview I conducted with her on March 5, 2005. 3Further examples illustrating my points here and elsewhere can be found in CitationLindeman (2006), the larger study that is the basis for this article.

Examing the discourse surrounding the charcoal iron industry between 1760 and 1860 in North America, this article suggests that, prior to the industrialization of work, technical communication took place in a prediscursive setting, an oral and physical world that we can just manage to glimpse even as we watch it recede. The letters of Robert Erskine written in 1770 illustrate the prediscursive methods of technical communication. By the 1860s, a flood of governmental, professional, and commercial publications appeared, each signifying the disappearance of this prediscursive world. This transition from prediscursive to discursive methods may mark one of the largest changes in the history of technical communication.

This article critically analyzes how technical communication practices both construct and are constructed by normalizing discourses, which can marginalize the experiences, knowledges, and material needs of people with disabilities. In particular, the article explores how disability studies theories can offer critical insights into research in two areas: safety communication and usability. In conclusion, the article offers ways that disability studies can intervene in the pedagogy of usability, communication technology, linguistic bias, narrative, and discourse communities.

Abstract This article explores the ways that the discourse of usability might support a socially oriented pedagogy within technical communication. Specifically, it explores two approaches to usability—user-centered design and distributed usability—and suggests that the conversation between these approaches can ground socially responsive discussions of technology and technical communication. As such, the discourse of usability provides a field-specific means to address increasing calls for socially situated pedagogies within the field of technical communication.

Much genre research focuses on genre as typified, recurring discursive actions used by members of discourse communities. This article discusses the role of genre in a project that includes participants from different discourse communities. The participants created a single text to assist multiple audiences to ensure that buildings and facilities are accessible to people with disabilities. The author proposes a functional framework for considering the role of genre knowledge on the cross-disciplinary project.

Abstract This article calls for close attention to the current moment when many technologies are becoming routine, occupying a space between "unknown and unnoticed," and for formation of a digital rhetoric that addresses software's liminality, ubiquity, and exteriority. It briefly examines the emerging discourse of the Free and Open Source Software movements and suggests that a closer alignment with software studies in coming years will be mutually beneficial to both fields.

This essay examines the current state of rhetoric of health and medicine as a subfield strongly dependent on interdisciplinary contributions. While some of the field's research comes from scholars trained in rhetorical history and theory, much of it consists of "rhetorical" commentary by nonrhetoricians in disciplines such as anthropology, sociology, psychology, philosophy, history, and cultural criticism. The author examines questions of the relation of rhetorical research to discourse research in other fields, and considers what might count, especially in graduate student training, as rhetorical study of health and medicine.

Although the rhetoric of relatively stable scientific disciplines has been studied extensively, less attention has been paid to discourse formation in young disciplines. The author extends recent theories of genre and disciplinary discourse in a close rhetorical analysis of early papers in ethnological science. Practitioners apply extant rhetorical resources to new disciplinary problems as they learn to identify themselves as participants in a collective project. The young discipline "learns" its discourse from its practitioners.

Although service-learning has the potential to infuse technical communication pedagogy with civic goals, it can easily be co-opted by a hyperpragmatism that limits ethical critique and civic engagement. Service-learning's component of reflection, in particular, can become an uncritical, narrow invention or project management tool. Integrating cultural studies and service-learning can help position students as critical citizens who produce effective and ethical discourse and who create more inclusive forms of power. Rather than being tacked on, cultural studies approaches should be incorporated into core service-learning assignments.

Abstract This article explores the writing of archaeologists to argue that the metaphor of context-as-rhetorical-situation may understate the power that context has to shape scientific discourse. The author offers instead the metaphor of context-as-active-agent in the rhetorical situation—one that sometimes reifies values that are dangerous to the archaeologists' belief systems. As scholars of technical writing, we must develop a greater understanding of the subtle but powerful influences that context wields on the writing we read and help to produce.

(2003). Review of Technical Communication, Deliberative Rhetoric, and Environmental Discourse: Connections and Directions. Technical Communication Quarterly: Vol. 12, No. 2, pp. 234-236.

In 1584 Sir Walter Raleigh received from Queen Elizabeth a patent to colonize any region of North America not possessed by a Christian prince. In 1585 he sent a fleet of seven ships to plant a colony under the governorship of Ralph Lane on Roanoke Island near what is now the Outer Banks of North Carolina. The colony lasted less than a year and then returned to England, where Lane produced a commercial report explaining the failure. Using research from speech communication on the rhetoric of apologia, this essay analyzes Lane's attempts to answer four criticisms of his governorship: that he mistreated the Indians, that he failed to explore the region to find commodities valuable to Raleigh and his investors, that he was an incompetent military commander, and that he deserted the colony. The essay also evaluates Lane's recommendations that future colonies be established further north on the Chesapeake Bay.

The classical Greek discourse on techne has much to offer technical communication teachers concerned about the relationship between theory and practice, but this potential has not yet been realized. Plato's and Aristotle's discussions about the relationship between techne and rhetoric, for example, encompass questions about the rhetorical goals of the speakedwriter and about the role of theory in teaching rhetorical art that are of continuing relevance to the modern discourse on technical communication. The aim of this article is to identify several points upon which a fruitful dialogue between ancient and modern discourses can begin. First, I supply some background on how the term techne was used up through the fourth century BCE. Then I discuss how the modern discourse on technical communication (including material from popular textbooks) both converges with and departs from Plato's and Aristotle's statements on the relationship between techne and rhetoric. Finally, I point out areas for further discussion as teachers of technical communication continue to reflect upon and refine their pedagogies.

(2002). A Fantasy-Theme Analysis of Arthur Barlowe's 1584 Discourse on Virginia: The First English Commercial Report Written about North America from Direct Experience. Technical Communication Quarterly: Vol. 11, No. 1, pp. 31-59.

To provide modest insight into whether or not reading literature helps medical students communicate more effectively in the physician‐patient encounter, I conducted an ethnographic study of medical students taking a required three‐hour literature and medicine course. This article will demonstrate that although these medical students were embedded in the discourse of medicine, reflective writing enabled them to conceive medicine as an interpretive, personal, and idiosyncratic activity rather than as a stagnant diagnosis‐based process.