Abstract In August 2022, the U.S. restaurant chain Cracker Barrel introduced a meatless sausage patty—the “Impossible Sausage”—to its breakfast menu. A viral social media backlash against the restaurant ensued. Using Fabio Parasecoli's theory of gastronativism as a theoretical lens, we perform a critical rhetorical analysis of online commentaries regarding Cracker Barrel's Impossible Sausage with an eye toward synecdochic representation. We contend that the online “culture war” that ensued within and beyond Cracker Barrel's social media pages is representative of plant-based meat alternatives’ gastropolitical resonance in U.S. American identity construction. Two synecdoches emerge through our analysis, the Cracker Barrel restaurant as right-wing sacred space embedded in “tradition” and the Impossible Sausage as a leftist, progressive, contagious intrusion into this space. Discourses of faux-Southern identity, right-wing appeals to traditional ways of life, and white masculine victimhood are entrenched in these synecdochic tropes. Understanding the Cracker Barrel's meatless menu debacle as a manifestation of gastronativist synecdoche demonstrates the ideological significance of meat and plant-based meat in contemporary U.S. political imaginaries. Given plant-based foods’ increasing popularity among health- and environmentally conscious consumers, rhetoricians concerned with the intersections of food, power, and identity should take note of how flesh (non)consumption symbolically (re)constructs U.S. American gastropolitical identities.

This web text investigates how student users and nonusers perceive and operate within anonymous social media platforms. Through a survey and a small batch of qualitative interviews, I examine the ways that students are using anonymous applications and the extent to which anonymity influences how they navigate these spaces.

Other| July 31 2023 BOOKS OF INTEREST Michael Kennedy Michael Kennedy Department of English Language and Literature University of South Carolina Search for other works by this author on: This Site Google Philosophy & Rhetoric (2023) 56 (2): 206–212. https://doi.org/10.5325/philrhet.56.2.0206 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn Email Tools Icon Tools Permissions Cite Icon Cite Search Site Citation Michael Kennedy; BOOKS OF INTEREST. Philosophy & Rhetoric 31 July 2023; 56 (2): 206–212. doi: https://doi.org/10.5325/philrhet.56.2.0206 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectivePenn State University PressPhilosophy & Rhetoric Search Advanced Search The text of this article is only available as a PDF. Copyright © 2023 by The Pennsylvania State University. All rights reserved.2023The Pennsylvania State University Article PDF first page preview Close Modal You do not currently have access to this content.

Relying on rhetorical analysis, this article explores the rhetoric and ethics of a particular type of designer- and player-created technical communication genre, video patch notes, to further explore how various technical communication genres structure the experience of play. By providing a case study of official video patch notes for the game Overwatch in combination with Youtube user dinoflask's satirical fan made videos, the article examines both developers’ communication practices and the ways in which players creatively negotiate and re-purpose these practices in order to illustrate how such tactical technical communication remixes sustain a subtle dialogue between players and developers. This dialogue in particular illuminates pain points between stakeholders (in this case, discrepancies between developer intent and player experience) in ways that could potentially offer a means of persuading particularly ideologically fixed audiences, highlighting how practitioners might use tactical technical communication with activist intent.

This study analyzes 295 tweets by four U.S. companies engaged in discovering a vaccine for COVID-19. Tweets were analyzed to understand how their Twitter feeds balanced corporate and product branding (vaccine, medicines, etc.) and disseminated scientific information relating to COVID-19. The results suggest that these companies were actively embedding technical information about COVID-19 in their corporate and product branding. Tweets providing technical and scientific information about the progress made toward developing a COVID-19 vaccine garnered high levels of user engagement from their target audience. Findings from this study indicate the growing importance of technical communication in corporate settings during a public health crisis.

Women of color are more likely to experience infertility compared to white women. Despite this likelihood, infertility continues to be associated with whiteness. This study examines the historical and modern influences of the hyperfertility narrative, a pervasive master narrative linking race and reproduction. Studying Instagram posts about infertility and race, McCann argues that women of color have had to fight for their very inclusion within infertility identities, illustrating the continued rhetorical salience that dominant narratives of race and reproductive enforce within support-seeking environments like Instagram. Specifically, this study demonstrates how WOCr rhetors counter hyperfertility by co-constructingnew counternarratives that frame experiences of infertility through experiences with race and racism. These counternarratives involve three empowerment strategies: witnessing, visual counterstorying, and attribution. By studying how marginalized rhetors counter hyperfertility narratives, the study illustrates a kind of invitational knowledge-building that occurs within histories of race and reproduction. Overall, this work pushes scholars and practitioners in reproductive care to acknowledge how racial identities, and perhaps personhood itself, is de/valued around and through reproductive abilities.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Twitter offers tools that facilitate the diffusion of information by which companies can engage consumers to share their messages. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Communication professionals are using platforms such as Twitter to disseminate information; however, the strategies that they should use to achieve high information diffusion are not clear. This article proposes message repetition as a strategy. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What is the wear-out point of Twitter? 2. How many times should a company repeat a tweet written on its brand page to maximize the diffusion for seeds? 3. How many times should a company repeat a tweet written on its brand page to maximize the diffusion while minimizing the number of consumers reaching their wear-out point for seeds? 4. How many times should a company repeat a tweet written on its brand page to maximize the diffusion for nonseeds? 5. How many times should a company repeat a tweet written on its brand page to maximize the diffusion while minimizing the number of consumers reaching their wear-out point for both seeds and nonseeds? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> An agent-based simulation model for information diffusion is proposed as an approach to measure the diffusion of a tweet that has been repeated. The model considers that consumers can reach their wear-out point when they read a tweet several times. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> The results of the model indicate the number of times a company should send the same tweet to achieve high information diffusion before this action has negative effects on consumers. Brand followers are key to achieving high information diffusion; however, consumers begin to feel bothered by the tweet by the sixth repetition. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> To the best of our knowledge, this is the first study to examine tweet repetition as a strategy to achieve higher information diffusion on Twitter. In addition, it extends the information diffusion literature by controlling the wear-out effect. It contributes to both communication and computational science literature by analyzing a communication problem using an agent-based approach. Finally, this article contributes to the field of technical and professional communication by testing a strategy to reach great information diffusion, and by creating a tool that any company can use to anticipate the results of a communication campaign created in Twitter before launching it.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> With the development of digital technologies, Twitter allows organizations to make better use of social media for impression management, advertising, and marketing. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> As a recently developed register, Twitter has been researched as a personal-oriented communication method, but little research has been conducted on the register of corporate Twitter use. This study, exploring Twitter use by the 2020 US Fortune 500 banks and energy corporations, may be the first one to conduct register analysis of corporate Twitter. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> This study used summary language variables of Linguistic Inquiry and Word Count (LIWC) as dimensions of register variation, and also conducted categorical multidimensional analysis (CMDA) of linguistic features and features specific to Twitter. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are the patterns of register variation in the tweets of US banks and energy corporations based on the results of four LIWC summary variables and the CMDA method? 2. Are there any differences between tweets of the two industries within each pattern of register variation? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> Results showed that tweets of both industries tend to display a categorical, confident self-regulating style, and a mixed tone. Tweets of banks are more formal, self-regulating, and oriented toward narrative (congratulatory, positive informational, and effortful), while tweets of energy corporations are more authentic and oriented toward interaction (advisory, routine, and affiliative). Tweets having narrative functions tend to be formal in style and positive in tone, while tweets having interactive functions tend to display corporations’ confidence and leadership. Corporate Twitter is characterized by the integration of interaction and informational narrative, or “registerial hybridity.” Overall, this study strengthens the idea that corporations use Twitter to facilitate corporate communication with a broadcasting strategy and narrative perspective, and to improve digital communication with an engaging strategy. Findings may shed light on promoting products and corporate impression management on social media.

Data-driven decision making has now moved beyond its traditional domains—operations research, business economics, computer sciences, and business statistics—to “softer subjects,” such as human resource management, organization behavior, and business communication. In this context, teaching with technology encourages students to systematically apply domain knowledge to communicate across a wide variety of stakeholders. In the era of multimodal forms of communication and multiple data sources, management students must be analytical when writing compelling reports and giving persuasive presentations. They should be well versed in using both quantitative and qualitative techniques for report writing and presentation. Drawing on authentic user-generated comments on social media, this article presents two case studies on (a) crisis communication by 30 CEOs and (b) culture shock experienced by foreign tourists sojourning in India, China, and the United Arab Emirates, to demonstrate how master’s in business administration (MBA) students could derive insights from the online comments to make strategic decisions for organizational benefit and make reports based on those findings. The article asserts that this could help to cultivate a data-analytic mindset among the students by preparing them to communicate small (and big) data-driven analysis to relevant stakeholders. It attempts to suggest ways to develop MBA students’ ability to analyze their potential audiences as well as to generate meaningful insights from the available information on social media websites. Finally, it hopes to nudge business communication instructors to embrace multidisciplinary perspectives for planning a technology-based business communication assignment involving the social media landscape. Instructors can not only use the two case studies to illustrate ways to integrate technology with teaching but also create their own mini cases to improve the decision-making, report-writing, and business report presentation skills of their students.

Digital communication and digital oratory have become an integral part of today’s workplace. This research discusses an innovative assessment tool that uses digital oratory and digital video along with YouTube to create opportunities for the students to develop self-efficacy in digital oratory and public speaking. The measurement of the effectiveness through a survey questionnaire displays that the assessment tool met its learning objectives. The assessment tool fostered self-efficacy in digital oratory and improved digital communication knowledge and skills. The article also discusses the challenges and recommendations for implementing this assessment tool in various contexts.

In Decoding the Digital Church: Evangelical Storytelling and the Election of Donald J. Trump, Stephanie Martin asks the mind-boggling question of the 2016 election: How did Donald Trump secure the evangelical voting bloc that catapulted him to victory? After the release of the recordings of Trump admitting to sexual violence and assault against women, his candidacy was presumed to be doomed. However, as Martin indicates, Trump won the presidency largely because of the evangelical vote. The evangelical church body, which prides itself on strong morals and family values, supported a twice divorced philanderer who admitted to sexually assaulting women. In the wake of the 2016 election, many were confounded by this reality.To wrestle this issue, Martin conducts a “digital rhetorical ethnography” on the narratives of the evangelical church. She analyzes recorded online sermons from across the nation, transporting herself into church pews via the internet. What Martin discovers is a remarkably consistent and persuasive rhetoric of emotional narratives that allowed Trump to become the unspoken yet preferred nominee of the evangelical church. Further, Martin's research gives voice to a new, eXvangelical movement that has distinctly feminist roots rising out of the church post-2016.In her initial chapters, Martin develops a baseline for understanding the evangelical lens. This starting point includes founders’ rhetoric, the “Great Commission,” and the rhetoric of former President Ronald Reagan, all of which are leveraged to create a sense of evangelical Christian nationalism. Founders’ rhetoric follows the logic that founding fathers were Christian; therefore, God is and should always be at the center of the American experience. This God-centered-in-country belief, combined with the Great Commission (the Biblical command to “Go and make disciples of all nations”) empowers evangelicals to declare themselves rightful heirs to the blessings of America as intended by the founding fathers. Converting others to faith is thus the path to the American promised land and ultimately eternal life.Martin also discusses the church's use of the rhetoric of Reagan, whose message of protecting liberty, promoting hard work and family values, and maintaining a small government seemingly aligns with the founders’ rhetoric of God-centered-country and blessings. The pastors’ use of Reagan's claims evoked a sense of crisis, that the nation was on a dangerous path, and that Christians must fight to maintain the nation's greatness and prosperity while preventing moral decline. This message generated a longing for better times, for the ideal and imagined past state of static gender roles where race was subdued or even hidden. It created a deep desire to return to the family values that were believed to have been eroded by the civil rights movement and the old-fashioned morals that were believed to have been corrupted by Hollywood. This rhetoric also created a longing for evangelicals’ celestial home, where there would be no more sin, pain, or loss. Martin explains how such messaging helped solidify the intertwining of the founders’ rhetoric and the Great Commission, encouraging Christians to fight for their embattled church, their rightful American blessings, and their heavenly home.Martin claims that this foundational narrative creates an “esprit de finesse” that pastors repeatedly used in their sermons to inspire “true” believers to action, laying the foundation for the battle cry to “Make America Great Again.” Martin is careful to emphasize that no churches explicitly demonstrated support for either candidate or party; many of the pastors provided disclaimers such as, “I'm not going to tell you who to vote for . . . ” (80), or simply encouraged an “open embrace for political open-mindedness” (107), while using the pulpit as a platform to advance a moral-national ideology. Martin identifies distinct themes in these sermons: American exceptionalism, nostalgia, and active passivism.Throughout the sermons, Martin explores the rhetoric of American exceptionalism and the church's embrace of America as the promised land. In their stories, pastors reinforce that simply existing in America is a blessing, and this birthright blessing requires good stewardship of your American bounty, including congregants’ time, talents, and treasures. Martin discusses how this storyline frames good Christians as those who make good choices and, in turn, make good Americans. To expound, good Christians are hard workers who live responsibly in a land of unlimited opportunity. This romanticization of hard work, frugality, and personal responsibility offers great reward both on earth and in heaven. It also sets up a distinct “other” against which good Christians (good Americans) must battle. This “other” is a group of lazy, fraudulent, non-Christians who abuse the system and take handouts from the government, thus stealing from the pot of American riches that belong to deserving Christians. This framework, without explicitly using the words, rhetorically aligns with the GOP's theoretical support of small businesses, personal responsibility, small government, and American opportunity for those who deserve it. By preaching this philosophy, pastors tacitly endorsed the Republican nominee as the presidential candidate.Martin also highlights the concept of nostalgia, specifically noting that pastors invoked the rhetoric of Reagan to remind white, low to middle class congregants of perceived better times. Martin recalls how Barack Obama's presidency, which inspired hope and change, was largely rejected by evangelicals. To evangelicals, gay marriage, protests against police brutality, and Hollywood's support of the liberal agenda were all signs of the nation's loss of Christian values. Martin describes how stories told in sermons framed recent decades as a period of slow social and moral decline: the 50s sustained a loss of innocence; the 60s a loss of authority; the 70s a loss of the meaning of love; the 80s a loss of values; the 90s a loss of faith; and with the Great Recession, the 00s brought a loss of security (90). Leading up to the 2016 election, pastors of megachurches invoked a rhetoric of nostalgia while telling stories that vilified hope and change and created a desire for a return to the safety of the past. A genuine loss of financial security, along with the narrative of moral decline and a call to return to better times created a sermonic storyline that America somehow needed to be made “Great Again.”The final rhetorical concept Martin analyzes perhaps provides the most insight. She calls this concept “active passivism.” In its simplest terms, active passivism can be described as a call to vote (active) while not worrying about the results (passivism). Martin writes how pastors used this frame to encourage voting as a civic duty and moral responsibility. Voting was situated as honoring the nation and those who have fought for freedom (a nod to the military, to Christian martyrs, and to Jesus Christ, himself). She shares how pastors acknowledged dislike for both candidates yet encouraged thorough review of the party platform in preparation to vote in alignment with one's faith. None of the pastors suggested that their rhetoric created a pre-disposition to one party over the other; all the pastors, instead, echoed that God is in control, so ultimately the election outcome does not matter. A phrase commonly used across the sermons told parishioners that they are in the world, but not of it, indicating that America matters, but not as much as heaven, their true home. This messaging gave congregants permission to vote for Trump, while explicitly denying the church's support for either candidate. Martin explains that, through active passivism, evangelicals were encouraged to actively use their agency by participating in the election, while effectively telling them to be passive about the results of their collective vote. This rhetoric ultimately absolved Christians from any responsibility for their voting decision.In her final chapter, Martin recalls the last weeks of the 2016 campaign when the notorious tapes that revealed Trump's bragging about physical violence and sexual assault were released (147). She notes that in response to these tapes, most churches in her study stayed relatively quiet or merely suggested forgiveness since the incident had happened in the distant past. The church's failure to address the GOP nominee's admitted assault prompted an unexpected response from a different pulpit that gave voice to a group within the church in a new and distinct way. Martin outlines how prominent Christian women such as Rachel Held Evans, Jen Hatmaker, and Beth Moore began to call out the immorality of the Republican nominee's character and the lack of courage shown by the pastors of the evangelical church by their obvious rhetorical silence.Martin provides examples of the messaging from the Christian women's platforms: Rachel Held Evans, a speaker and blogger, specifically targeted Trump's rhetoric against the oppressed and his exploitation of evangelicals to advance his own self-interests and personal gain.1 Jen Hatmaker, a well-known speaker and author, went beyond targeting Trump and directly labeled evangelical men as complicit in perpetuating sexual abuse by refusing to denounce it.2 Beth Moore, a Bible studies author, pushed further still by publicly demanding accountability for the transgressions of the church.3 In contrast to their rhetorical silence, Moore asked male church leaders to be forthright about structures and systems within the church that allowed for potential abuses, including “a culture that allowed women to be demeaned in the name of submission and abused in the name of obedience” (151).While Christian women leaders had previously exercised contained agency within the constructs of the church, women like Evans, Hatmaker, and Moore stepped outside of their lanes to bring new truth to the conversation. As Martin shares, their courage in explicitly denouncing evangelical systems and messages of misogyny disrupted the privilege of the church and the leaders within it. In addition, Martin points out how their bravery prompted social media discussions about sexual abuse both within and outside the church. Through their discourse, a new storyline emerged, that of suffering at the hands of patriarchy. Martin credits Hannah Paasch and Emily Joy as launching the #ChurchToo movement on social media, a movement that gave permission to those who experienced sexual assault within the church to share their stories. The sharing of these stories generated unification around a once-silent suffering, effectively challenging the evangelical misogyny deeply coded within the Christian church. Women online began to amplify the voices of those who had previously been voiceless—and not just the unborn—sparking what is now being called the eXvangelical movement, where women are driving a new rhetorical narrative while reclaiming, or renouncing, their faith.Telling the story of the collective message of the digital church leading up to the 2016 presidential election, Martin describes both the thematic pastoral rhetoric that has carried the evangelical church over the last fifty years and the emergence of an evolving narrative of evangelical feminism. She deftly synthesizes how the carefully crafted megachurch messaging moved congregants toward the Republican party without explicit partisanship. She illuminates how pastors both relied upon and exploited the beliefs of evangelicals by framing their messages in American exceptionalism, nostalgia, and active passivism. This layered rhetoric encouraged a faith-based unified calling to return the nation to its moral standing no matter the cost. It absolved evangelical Christians from their moral electoral responsibility, effectively bringing theology into the ballot box. Yet, as Martin uncovers, when asked to stand alongside Christian women who vocally condemned the Republican party nominee and his admission of sexual assault, the church stayed silent. This silence gave birth to a progressive feminism that emerged from the fray of the evangelical church. This feminism, born largely of the voices of women who courageously used their agency to move beyond the confinements of active passivism and act for the greater good, has sparked a movement that will continue to challenge not only the misogyny deeply coded within the evangelical church, but also the Trump-era rhetoric of the “alt-right.”4

ABSTRACTThe unique experience of Black Americans in the United States produces a physical and cultural space with a long history of misuse, commodification, and theft of the Black imagination and Black culture. These spaces, which also historically complicate notions of privatization and ownership, are replicated online today. In this essay, we propose the corner as a lens through which to interrogate whether Black networks online potentially produce a rhetorical digital commons and, further, whether the theory and practice of “the commons” adequately make space for the particular historical reality of Black America. To do so, we focus on three social media platforms wherein Black digital praxis meets the possibility of the corner: TikTok, Twitter, and Black Planet. These digital corners provide lessons that center the Black experience on- and offline, and point toward possibilities and limitations in our digital future. Ultimately we argue that the corner contradicts hegemonic modes of white supremacy in public spaces while also spotlighting the brutal realities of gentrification, commodification, and theft that fortify the exploitation of Black communities.KEYWORDS: Black/African American rhetoricdigital commonsdigital rhetoricsocial media Disclosure StatementNo potential conflict of interest was reported by the author(s).Notes1 We use Black liberation here to reference freeing Black persons from multiple forms of political, social, and economic subjugation. Black liberation movements, theories, and theologies have been espoused by numerous organizations. Here. though, we reference any orientation toward this perspective whether explicitly named by individuals or simply inferred through their online activities. See Stokley Carmicheal’s “Toward Black Liberation” and Keeanga-Yamahtta Taylor’s From# BlackLivesMatter to Black Liberation.2 See André Brock, Jr.’s Distributed Blackness, especially chapter four, for an insightful analysis on breaking the dichotomy of ratchetry and antiracism.3 See Nakamura 181–93.

“Bio warfare” describes a digital rhetorical tactic used by teen climate activist Greta Thunberg to challenge oppressive anger norms and assert a feminist paradigm that sees sometimes-angry teen girl activists as credible, rational rhetors. On the surface, the rhetorical strategy is simple: Thunberg copy/pastes world leaders’ disparaging language into her 160-character Twitter bio. Yet, in these seemingly simple Twitter bio updates, Thunberg recontextualizes conservative leaders’ language into her own Twitter profile, inverting their meaning to assert an opposing ideology: that teen girls’ anger can be wise.

The American Psychological Association notes that approximately one in seven women will experience postpartum depression (PPD) after giving birth. Finding support can help lead to better outcomes for those suffering from PPD. This article examines cover photos of PPD support groups on Facebook. By arguing that these photos construct rhetorical boundaries that support-seekers must cross to access PPD resources, the article expands our current understandings of rhetorical boundaries and calls for increased attention to visual selection in high-stakes health contexts. This article emphasizes the idea that we might transform visual boundaries, like the Facebook cover photos studied here, into rhetorical boundary objects that promote inclusivity through more thoughtful and representative image selection.

Przedmiotem artykułu jest opis wybranych inwektyw służących dyskredytacji przeciwnika (głównie rządu i ministra zdrowia), jakimi na portalu społecznościowym Facebook posługują się osoby sceptyczne wobec szczepień. W omawianym dyskursie obserwujemy zróżnicowane środki językowe służące deprecjacji, wśród nich szczególne miejsce zajmują te, które odwołują się do wątków antysemickich i wojennych. Materiał analityczny stanowi korpus tekstów zawierających komentarze użytkowników Facebooka. Badania koncentrują się na analizie sposobów negatywnego wartościowania (deprecjonowania) przeciwnika i pokazują wykorzystywane w tym celu środki językowe. Wśród nich można wymienić m.in. określenia: jude Niedziel, zbrodniarze, dr Mengele vel Niedzielski, covidowe hitlerki, ludobójstwo.

ABSTRACTThis essay examines religious trauma by introducing two critical terms to rhetoricians, especially those working in mental health rhetorics: testimonial silencing and hermeneutical marginalization. Since Marlene Winell wrote about Religious Trauma Syndrome nearly three decades ago, the emergent field of religious trauma has only grown. However, we still lack critical vocabulary to describe various types of religious harm, especially epistemic injustice. By examining religious trauma through the lens of epistemic injustice, I center marginalized bodies who have been historically harmed as knowers. I also offer epistemic associative pleasure as a digital intervention. Now, new religious speakers can create their own good words and other ways of knowing by speaking back on social media.KEYWORDS: Epistemic injusticehermeneutical marginalizationmental healthreligious traumatestimonial silencing Disclosure StatementNo potential conflict of interest was reported by the author(s).

After #BlackLivesMatter protests in summer 2020, many leaders in the US South reevaluated monuments dedicated to the confederate and segregation eras. Black affiliates of the University of Arkansas used the Twitter hashtag #BlackatUARK to demand the removal of memorials commemorating a segregationist senator and share their experiences of anti-Black racism on campus. We argue that #BlackatUARK provides a counterpublic memorial of campus life that opposes and transforms dominant public memories, geographies, and subjectivities. Our analysis of the hashtag expands the conceptual boundaries of the kairos/metanoia partnership to show how digital counterpublic memories gain momentum and produce tangible rhetorical effects across both digital and nondigital contexts. During its circulation, the hashtag opens and sustains a kairotic moment fueled by the exigent flow of memories of anti-Black racism on campus. Simultaneously, the hashtag ignites a metanoic moment whereby allies mobilize their regret about a shameful past to plan a more just future.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> 360° videos are increasingly popular channels for science communication and higher education; however, time-limited 360° videos that disseminate scientific research via platforms like YouTube remain underexamined. To address this problem, this experience report reviews the creation and evaluation of six 2D video interviews and six 360° video tours. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> The European Commission's Joint Research Centre (JRC) and other public-facing organizations already publish 2D videos on social media channels and host 360° video content on their institutional websites. This case addresses the affordances and constraints of creating short 360° videos for publication on public-facing platforms. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> 360° video content has been incorporated into science communication and pedagogical practices in higher education. The authors review these developments and show the need for further research on time-limited 360° video. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods/approach:</b> Scientists researching energy-related technologies were invited to record 2D video interviews. Based on these interviews, six transcripts for 360° videos were drafted and recorded in the same lab settings. When the videos were published, European researchers and communication professionals were recruited to complete a short survey evaluating the videos’ relative merits. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results/discussion:</b> The survey results (n = 32) suggest a similar overall quality of the 2D video interviews and 360° video tours. Respondents ranked the interviewee or narrator as the best feature of both the 2D and 360° format, and 47% said that they would prefer to have a 360° video created about their research. Based on our experience, we provide guidelines related to the production and publication of short 360° videos. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> Further research and practice are required to understand which specific features of the 360° videos are most effective and whether this technology offers distinct advantages as a tool for dissemination. Further research and practice will establish more detailed approaches to 360° video.

Abstract“Why are millions of dollars worth of orders being left unpaid?”. With tweets like this questioning brands’ policies, activists advocating for sustainable fashion re-discuss material starting points that are assumed by fashion brands, who argue that they are sustainable because they care about their workers’ conditions. This paper argues that activists use tweets to open subdiscussions on material starting points to engage citizens and consumers, re-discussing factual data that brands take for granted, such as the fact that they provide fair conditions for their garment workers. Activists justify their opening of subdiscussions, often through an argumentative pattern that includes an argument based on the locus from effects to cause. They argue that if there are negative effects, the brand cannot claim to care about the conditions of its workers. In discussing how subdiscussions are used by fashion activists, this paper also introduces a conceptualization of Twitter argumentation as a discussion that is not isolated, but is part of a polylogical argumentation that takes place in different venues. For this reason, the argumentation used in tweets is reconstructed as a response to a fashion brand’s communication campaigns around sustainability, which extend beyond the confines of Twitter. As an empirical illustration, this paper is based on the campaign targeting fashion retailer Primark; the dataset includes the brand’s website as well as activists’ tweets.

In this article, we draw on focus group interviews collected for the Wayfinding Project to explore how university alumni orient themselves as writers while participating in social media after graduation. By looking at alumni's self descriptions of their writing processes across public networks, we are able to trace pathways that recognize the rhetorical and communicative intentions of users, while also acknowledging the roles that serendipity, creativity, and the unexpected play in shaping these literate practices. Specifically, we point to how these alumni describe their experiences as they adapt to addressing audiences across different platforms and confront the “reach” of those platforms for engaging unexpected audiences. Several focus group participants use the term “branding” as a way to describe how they conceive of their writing across multiple social networks. These participants describe their public, networked writing as a form of managing their identities at the same time that they are “branding” themselves to manage the expectations of multiple audiences. In sum, our research shows us how the unexpected audiences generated through social media participation operate in tension with writers’ deliberate shaping of their messages and their self-presentation.

The role of emerging media is often central in stories of presidential campaigns, from Herbert Hoover's embrace of radio to broadcast his speeches and John F. Kennedy's success in the first televised debate to the contemporary adoption of social media by Barack Obama and Donald Trump. The presidency has always adapted to (and been shaped by) emerging media. Studies of U.S. media history have the potential to capture the changing norms of presidential rhetoric. To that end, Mel Laracey's new book provides an important antecedent to modern presidential media use with its account of Thomas Jefferson's reliance on print media to influence public opinion. Just as Brian Ott and Greg Dickinson studied Trump's “Twitter Presidency,” Laracey argues that Jefferson created a “Newspaper Presidency.”1 This book expands Laracey's earlier work by focusing on Jefferson's creation of the National Intelligencer, a partisan Washington D.C. newspaper that allowed Jefferson to make direct appeals to the American public via what was essentially “the state-controlled media of its time” (1–2).Laracey's argument is twofold. First, he claims that the Intelligencer served as a “presidential newspaper,” a medium that allowed Jefferson to make direct appeals to the public in a way that challenges Jeffrey K. Tulis's concept of the rhetorical presidency. Second, Laracey uses his exhaustive reading of the newspaper's contents to show how Jefferson used public appeals not just to sway public opinion in favor of his own election, but to also define his political ideals and convince the American public to adopt them. The latter point offers an opportunity for rhetoricians beyond the focus on political and media history; the implications point to a consideration of public opinion, national identity, and the articulation of ideology through news media. Laracey reveals how the Intelligencer allowed Jefferson to avoid direct engagement in partisan politics, in line with a Constitutional view of the presidency, while still shaping public opinion, as in Tulis's rhetorical presidency (2).The book moves chronologically through Jefferson's presidency. Chapter two outlines the creation of the Intelligencer and establishes Jefferson's influence on and strategic use of the newspaper. This supports Laracey's claim that both the public and Jefferson's Federalist rivals read the paper as an extension of Jefferson's rhetoric and political platform. Chapters three and four examine coverage of the 1800 election and the aftermath of Jefferson's victory, which he claimed both for himself and for Republicanism. Chapter five collects the Intelligencer's defenses of Jefferson's appointments and removals of federal officers, unpacking a Jeffersonian vision of executive power that reflects Vanessa Beasley's work on the “unitary executive.”2 Chapters six and seven turn their focus to the judiciary, specifically how the Intelligencer covered the Marbury v. Madison case and the impeachment of Supreme Court Justice Samuel Chase. These chapters trace the changing Republican understanding of “judicial review’” and correct what Laracey views as omissions in the existing historical accounts of Jefferson's role in the impeachment. The concluding chapters analyze news coverage of the Louisiana Purchase and the 1804 presidential election.One of Laracey's primary contributions is a critique/expansion of Tulis's The Rhetorical Presidency.3 In Tulis's story of the presidency as an institution, Woodrow Wilson oversaw an early twentieth-century shift in presidential communication in which presidents began to appeal directly to the people to establish support for their policies and pressure Congress. Tulis worried that this new “rhetorical presidency” threatened the traditional Constitutional model that had dominated the eighteenth century. As many rhetoricians have done, Laracey complicates Tulis's timeline. Reiterating the thesis of his first book, Presidents and the People: The Partisan Story of Going Public, Laracey argues that “presidentially sponsored newspapers . . . were widely understood to be speaking on behalf of a president's administration,” allowing presidents to “engage in a form of mass political communication” (3).4 Through various examples of Jefferson's Federalist opponents recognizing the Intelligencer as carrying Jefferson's messages (sometimes, quite literally through the use of editorials that Laracey claims Jefferson published under a pseudonym), Laracey positions the newspaper as a site of presidential rhetoric. Of particular interest to rhetoricians is the argument that, in addressing the public, Jefferson went beyond garnering political support and into the realm of political definition. While the book's first goal is to provide a detailed history that responds to Tulis, it also considers “how the treatment of various topics in the Intelligencer can expand scholarly understanding of the strategies and goals of Jefferson and his allies as they confronted those issues” (15–16).With this aspect of Informing a Nation, Laracey establishes generative grounds for analyzing how Jefferson used a newspaper to address public opinion and, by extension, attempted to persuade “the people” into embracing Republican ideals. While a rhetorician might want to extend many of Laracey's arguments into a larger conceptualization of how early nineteenth-century presidents understood the role of public opinion, this is the most promising part of the book for scholars of presidential rhetoric, and it is best exemplified by the third and fourth chapters. These chapters go beyond campaigning to show that Jefferson was not just making the case for his own presidency, but for his vision of a nation. In other words, he was articulating a set of values and ideals that we might understand as Jeffersonian Republicanism.Public opinion mattered to Jefferson, Laracey argues, because his Republican ideals positioned him as representing the will of the people. In turn, Jefferson's democratic theory called for a “body politic” of an “informed citizenry” (6). Consequently, the people required information to make decisions, and the Intelligencer served that function by “presenting to the American public the information, ranging from the factual to the constitutional and even philosophical, that Jefferson and his allies thought would facilitate responsible popular control of the government, a bedrock principle of Jeffersonian Republicanism” (39). As Samuel Harrison Smith (the newspaper's editor) said, the Intelligencer would publish both “unperverted facts” and “correct political ideas,” the correct ideas in this case being Republican ideas (8). As Laracey summarizes, “Issue by issue, the Intelligencer was constructing for its readers a communal understanding of what being a Jeffersonian Republican meant,” culminating in what the Intelligencer portrayed as a victory of Republicanism over Federalism in Jefferson's 1804 re-election (185, 192). In this sense, Laracey pushes the public opinion framework into a borderline rhetorical history about Jefferson's vision for the young nation and its ideals. This history traces the development of Republicanism as a discourse and analyzes Jefferson's emerging rhetoric of nationhood as he argued for his own interpretation of what the U.S. presidency should be.Still, the book is first and foremost a political history, and to that end, many of the contributions are of most interest to those directly engaged in either Jefferson's presidency or the political debates of the day, such as the interplay between Jefferson and the early development of the U.S. Supreme Court. Laracey makes several corrections to the historical record, especially regarding the impeachment of Samuel Chase. While traditional histories described Chase as remaining mostly silent until the trial, Laracey uncovers an editorial by Chase that the Intelligencer published in April of 1804 in which he directly attacked Jefferson. Laracey also uses continuing coverage of the trial to critique narratives that Jefferson eventually lost interest in the impeachment, showing that it was a Republican priority even after the final verdict in Chase's favor. Likewise, the fourth chapter further contextualizes Jefferson's decision to give his Annual Message to Congress in writing, referencing a series of editorials that portrayed the move as a strategic decision to reflect Republican values and not, as Tulis suggested, a decision based on Jefferson's Constitutional understandings of the presidency (90–93).At just under two hundred pages, Informing A Nation is a well-written, briskly paced look at Jefferson's newspaper presidency, though its main argument and historical emphasis create a few limits. Given his framing as a critique of Tulis, Laracey occasionally overstates the connection between Jefferson and the Intelligencer. When the authorship of a pseudonymous editorial is less defensible as Jefferson's work or does not reflect Jefferson's opinions as clearly, Laracey asserts that Jefferson would have agreed with a given editorial even if he did not write or sanction it, stretching the analytical framework of the book. There are some parts of this analysis that might have been better served by understanding the Intelligencer and its writers as having their own agency and conceptualizing the newspaper not only as Jefferson's mouthpiece but as an interlocutor regarding Republicanism. The aim to correct the historical record also presents a few structural trade-offs. For example, while the Louisiana Purchase is a sensible inclusion in terms of historical significance, the eighth chapter detailing the Intelligencer's coverage of it offers less analytical insight than the book's middle chapters.Though scholars invested in expanding the historical records of Jefferson's presidency or the development of American newspapers make up its immediate audience, Informing A Nation offers interdisciplinary contributions. Scholars of presidential rhetoric, especially those studying the Early American Republic, will find a valuable analysis of Jefferson's political discourse and a well-chronicled example of presidential rhetoric in the nineteenth century. Those in media studies or political communication willing to engage in historically-oriented work will be more drawn to Laracey's emphasis on the development of a partisan newspaper system in the United States and the challenges he poses to Tulis's account of the rhetorical presidency. Overall, Informing A Nation is a concise but comprehensive analysis of both an understudied element of the Jefferson presidency and the origins of partisan news media.

Abstract In a world of Google-age information accessibility and Facebook-fueled quick rants, the author is interested in teaching a process of reading poetry that does not include easily accessed “answers” or result in reactionary analysis. By using contemporary poetry in introduction to literature courses, the author invites students to resist any quick way of accessing information about the poem. Instead, using Billy Collins's poem, “Introduction to Poetry,” the author helps students explore slower, maybe more contemplative and welcoming ways to listen to the language of the poems they study. And, along the way, the author invites students to consider the particular intellectual virtues they are cultivating in order to read well. In this essay, the author uses Aimee Nezhukumatathil's poem “Hummingbird Abecedarian,” published through the Academy of American Poets Poem-a-Day project, and a poem the author had only read a couple of times before introducing to a group of second-semester first-year “Introduction to Literature” students, as an illustrative example of how using contemporary poems can deepen students’ reading experiences when there are no academic resources around to save them from taking time to read well.

ABSTRACTRhetoric scholars often turn to the sciences to understand animal rhetorics, but rarely query how scientists themselves listen to nonhuman modes of communication. This essay demonstrates how biologist Katy Payne employs a fully embodied method of listening in order to hear the songs of the humpback whale as well as feel the infrasonic rumbles of African elephants. Payne’s method of inquiry serves as a model for rhetorical listening beyond the human, and anthropologist Eduardo Kohn’s theory of an open semiosis is applied to understand Payne’s unique method. Rhetorical listening to the open semiosis offers a form of empiricism in which scientists, led by affect, intuition, and feeling, become more like witnesses than observers.KEYWORDS: Animal rhetoricsKaty Paynenew materialismsrhetorical listeningrhetorics of science AcknowledgmentsThe author thanks the two anonymous reviewers and the journal’s editor for providing insights that transformed the essay from start to finish. This project would not exist without the generosity of Katy Payne and the support of Debra Hawhee. Writing group members Sarah Adams, Curry Kennedy, Ashley Ray, and Michael Young also believed in this draft at its earliest stage. This article further benefitted from the intellectual community in Byron Hawk, Diane Keeling, and Thomas Rickert’s Rhetoric Society of America’s “The Futures of New Materialism” Workshop. Many thanks to Ed Comstock, Linh Dich, Anita Long, and Joe Vuletich who endured my endless frustration with the “meaning of meaning.”Disclosure StatementNo potential conflict of interest was reported by the author(s).Notes1 To listen to these songs, visit https://www.youtube.com/watch?v=sjkxUA041nM.2 Hereafter, I will use “Payne” to reference Katy Payne and use Roger Payne’s full name to avoid confusion with their shared last name. This intensive interview was deemed Institutional Review Board exempt from Penn State’s Office of Research Protections in 2018. There is no conflict of interest in writing or publishing this work.3 Recently, Gries has introduced a methodology for new materialist rhetoric studies, called new materialist ontobiography (NMO), that “draws attention to our sensorial, embodied encounters with entities in our local environment” in situ, or through experiential practice (302). My grounded theory approach works similarly to Gries’s NMO, but rather than focusing on my own experiential encounters, I focus on how scientists like Payne make sense of their sensory encounters with nonhuman rhetoric.4 The songs featured in Science were based on the recordings of Naval engineer Frank Whatlington, who was the first to take the Paynes out in the Atlantic Ocean to hear the songs of the humpback whale. Later, the Paynes would go on to conduct their own recordings of humpback whales off the coast of Hawaii and of right whales off the coast of Patagonia.5 Because of its embodied nature, listening, like seeing, is never neutral, as Indigenous sound studies scholar Dylan Robinson points out with his notion of “hungry listening.” Listening is a “haptic, proprioceptive encounter with affectively experienced asymmetries of power” filtered through how individuals attend, or not, to race, class, gender, and ability (11). Payne’s positionality as a white, middle-class woman with an Ivy League education certainly afforded her the ability to listen to whale songs for years on end without the need to make those songs mean, to publish about them, and/or profit from them. Yet what sets Payne’s form of listening apart from that of other scientific epistemologies is that she doesn’t seem to listen “hungrily,” or try to make the whale sounds “fit” colonialistic interpretations (Robinson 6).6 In The Sensory Modes of Animal Rhetorics, Parrish explains via Peirce’s “sign properties” how this detached perspective arises: “Firstness is simply a sign’s feeling or one’s sense of a sign. Secondness is the level of physical fact, of a sign’s material reality. Thirdness is the level of general rules that governs firstness and secondness in any given object” (116). To symbolize, then, is to be caught up in thirdness, or to be able to consider how the symbol functions via cultural influence.7 This moment of “regrounding,” of sinking into the open semiosis, of knowing affectively and intuitively beyond the symbol, is not dissimilar from what Rickert has called attunement.8 The field of biosemiotics studies this open sharing of signs between human animals and the natural world, even considering how signals are sent within the human body. Jesper Hoffmeyer works parallel to Kohn when he posits that human animals are able to signify about the natural world because the natural world is itself signifying. “How can signification arise out of something that signifies nothing?” (3), Hoffmeyer asks. Hoffmeyer, too, like Rickert, relies on Uexkhull’s theory of Umwelt to theorize communication and meaning beyond the human. For Hoffmeyer and others in biosemiotics, Umwelt comes to explain how all organisms live first and foremost in their own unique “semiospheres” (vii). Parrish further highlights that zoosemiotics also treats the sign as the basic unit of life (44). Kohn thus aligns with these arguments, but would perhaps avoid the bio- and zoo- distinctions, as, for him, semiosis is an open whole.9 In The Incorporeal, Elizabeth Grosz argues that there is an element of the immaterial in every new materialism. Rhetoric’s study of sensation and affect, as Davis’s “rhetoricity” highlights, provides the ideal lens needed to shed light on where the immaterial is located in new materialisms as well as what role it serves therein.

Other| December 30 2022 BOOKS OF INTEREST Curated and edited by Michael Kennedy Curated and edited by Michael Kennedy Department of English Language and Literature University of South Carolina Search for other works by this author on: This Site Google Philosophy & Rhetoric (2022) 55 (4): 424–430. https://doi.org/10.5325/philrhet.55.4.0424 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Curated and edited by Michael Kennedy; BOOKS OF INTEREST. Philosophy & Rhetoric 30 December 2022; 55 (4): 424–430. doi: https://doi.org/10.5325/philrhet.55.4.0424 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectivePenn State University PressPhilosophy & Rhetoric Search Advanced Search The text of this article is only available as a PDF. Copyright © 2023 by The Pennsylvania State University. All rights reserved.2023The Pennsylvania State University Article PDF first page preview Close Modal You do not currently have access to this content.

<roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background:</b></roman> Building a reputable network on Twitter is viewed as impactful in several scholarly disciplines, but little is known about the professional and interdisciplinary human-computer interaction (HCI) community. This study combined two approaches from scholarly communication and technical communication to capture the static and dynamic features of the HCI scholar Twitter network. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></roman> Related studies that described the scholarly reputation built through Twitter and social networking in the field of HCI were reviewed and discussed. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></roman> 1. In which countries are HCI scholars more likely to follow their peers in the same country? 2. What are the characteristics (country, reputation) and actions (reciprocity) of HCI scholars who are more likely to build HCI scholarly network profiles on Twitter? <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research methodology:</b></roman> The network analysis method of the exponential random graph model (ERGM) was adopted to trace and visualize current follower networks on Twitter. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results and discussion:</b></roman> We found that 22.9% of HCI scholars use Twitter and that reciprocity and country of current employment best drive the Twitter connections of scholars. Characteristics of HCI scholars’ tie formation online are also illustrated and discussed. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Implications for practice:</b></roman> This study contributes to field studies of professional networks by identifying the structural properties and factors that influence scholars’ search for professional development on Twitter. The empirical findings should be a helpful reference for HCI professional societies and individual scholars in operating online professional networks.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> The proliferation and penetration of social media into professional and everyday lives have reshaped the way in which people deal with their personal information and call for refreshed perceptions and conceptualizations of the power relationship between individual users and technology giants. Despite intensified privacy concerns and crises over social media, there is little research on the correlations between users’ privacy perception and protection in non-Western settings. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research question:</b> To what extent are Hong Kong Facebook users willing to sacrifice control over their information in exchange for self-expression, sociality, and intimacy in their social roles and relationships? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> We first identified a gap in the literature on user perceptions and concerns over privacy in Eastern cultures, which is scarce despite the increasing concern over privacy in professional communication. Informed by the recent literature on the privacy paradox and Foucault and Deleuze's work on power, the unbalanced and normalizing power relationship between Facebook and its users in Eastern contexts is identified as a synthesis of discipline and control. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> Data from a survey of 797 young users in Hong Kong were used for our analysis of privacy perception and protection. The survey contained three sections: Facebook usage, attitudes and behaviors, and basic demographics. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> The findings support our hypotheses in revealing that the privacy paradox is evident for Facebook users in Hong Kong. In addition, excessive Facebook use leads to reactive privacy awareness and normalization behaviors. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> We believe that technology giants, such as Facebook, should be pioneers in safeguarding users’ privacy while encouraging the establishment of social relationships and freedom of expression. The implications for internet governance are discussed from a multistakeholder perspective.

Using social media communication (SMC) for personal and professional use represents two different skill sets. Though students often use SMC on a personal basis for fun and connecting with friends, they often fail to understand how SMC can be used effectively as a professional organizational/corporate communication tool. A service-learning project was conceptualized in a business and professional communication (BPC) course, where students ( n = 93) used professional SMC skills to design social media campaigns for fulfilling nongovernmental organizations’ needs of manpower, material, and/or money. Students’ attitudes and efficacy toward SMC were recorded using a survey questionnaire. The need and obstacles in including SMC in BPC are also discussed in the article.

Book Review| November 01 2022 Review: A Shared History: Writing in the High School, College, and University, 1856–1886, by Amy J. Lueck Amy J. Lueck. A Shared History: Writing in the High School, College, and University, 1856–1886. Writing Research, Pedagogy, and Policy. Carbondale, IL: Southern Illinois University Press, 2019. 272 pp. ISBN 978-0-8093-3742-2 Jason Maxwell Jason Maxwell University at Buffalo, SUNY Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2022) 40 (4): 415–417. https://doi.org/10.1525/rh.2022.40.4.415 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Jason Maxwell; Review: A Shared History: Writing in the High School, College, and University, 1856–1886, by Amy J. Lueck. Rhetorica 1 November 2022; 40 (4): 415–417. doi: https://doi.org/10.1525/rh.2022.40.4.415 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. © 2022 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints.2022The International Society for the History of Rhetoric Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| November 01 2022 Review: De la “agudeza” al “gusto.” Cicerón, entre el Barroco y la cultura ilustrada, by Javier Espino Martín Javier Espino Martín. De la “agudeza” al “gusto.” Cicerón, entre el Barroco y la cultura ilustrada. Cuadernos del Centro de Estudios Clásicos 62. Ciudad de México, MX: UNAM, Instituto de Investigaciones Filológicas, 2019. 305 pp. ISBN 978-607-30-2747-2 Genaro Valencia Constantino Genaro Valencia Constantino Universidad Nacional Autónoma de México Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2022) 40 (4): 412–415. https://doi.org/10.1525/rh.2022.40.4.412 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Genaro Valencia Constantino; Review: De la “agudeza” al “gusto.” Cicerón, entre el Barroco y la cultura ilustrada, by Javier Espino Martín. Rhetorica 1 November 2022; 40 (4): 412–415. doi: https://doi.org/10.1525/rh.2022.40.4.412 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. © 2022 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints.2022The International Society for the History of Rhetoric Article PDF first page preview Close Modal You do not currently have access to this content.

Populism can be treated as an ideological attribute of political parties, but in this study, it is operationalized as a feature of argumentation that allows populists to claim to be the only ones to represent the interests of the nation. Such anti-pluralist arguments could be observed during US midterm elections in 2018 in online discourses of the right-wing political movement Tea Party. This article reports on a mixed-method study of the Tea Party’s official website obtained through scraping the All News feed. The quantitative linguistic analysis of keywords, concordances and couplings in the newsfeed sample is complemented with a qualitative rhetorical analysis of some topoi and argumentative fallacies. The analyses reveal such strategies as: (1) homogenizing the representation of true patriots, (2) polarizing between “good us” and “evil them,” (3) discrediting opponents through analogies, “worst” examples and ad hominem attacks (4) conspiracy theorizing, and (5) mobilizing modes of pathos and ethos in relation to mediatized and historicized cultural imaginaries. The study showcases the advantages of a mixed-method approach to the so-called populist rhetoric.

In this article, I argue that local disasters are a global concern and that various transnational assemblages emerge during a disaster that support the suffering communities and help in addressing the issues of social justice in post-disaster situations. The transnational assemblages that emerge on social media create innovative practices (via non-western and decolonial ways) of creating communities across the world via crisis communication and distributed work to address social injustices during the disaster.

Using a multi-methodological approach, we analyze member comments in Watts Up With That (WUWT), a climate skeptical Facebook group. Quantitative topic modeling revealed that members claim hyperrationality to undermine climate science. Science-based terms were often connected to other topics, such as immigration and LGBTQ+ rights, creating rhetorical constellations that shifted rhetoric from technical spaces into political and ideological ones. These findings have implications for dealing with the challenge of misinformation’s circulation on social media.

This article examines how whistleblowing evolves as a rhetorical genre alongside emergent media. By analyzing three events involving student disclosures on social media, this article argues that students’ social media communication can qualify as whistleblowing, just as whistleblowing can qualify as rhetoric. Notably, whistleblowing’s current conventions, which are heavily based in business and organization studies, suggest otherwise. This article introduces a concept called kinderuption to facilitate rhetorical analyses of whistleblowing. Approaching whistleblowing events as kinderuptions invites critical attention to audience engagement and influence, and a reconsideration of underlying themes like intention, harm, and care.

Twictée, a portmanteau of Twitter and dictée (French for dictation), is a collaborative method for teaching spelling that promotes the metacognitive reasoning needed to understand and assimilate the morphosyntactic features of French spelling. The present study evaluated Twictée’s impact on spelling performance in 40 classes of 4th-, 5th-, and 6th-grade students (N = 893 students). Mixed-model analyses showed a significant improvement in global spelling performance over time, but the impacts of the interaction between time and condition reached significance for only four specific aspects of spelling performance. Nevertheless, further analyses showed that Twictée’s overall impact on spelling performance was significantly greater in schools in disadvantaged urban areas and in large classes. We discuss these results in the light of previous qualitative analyses carried out on this corpus

T he Community Literacy Journal is an interdisciplinary journal that publishes both scholarly work that contributes to theories, methodologies, and research agendas and work by literacy workers, practitioners, and community literacy program staff.We are especially committed to presenting work done in collaboration between academics and community members, organizers, activists, teachers, and artists.We understand "community literacy" as including multiple domains for literacy work extending beyond mainstream educational and work institutions.It can be found in programs devoted to adult education, early childhood education, reading initiatives, or work with marginalized populations.It can also be found in more informal, ad hoc projects, including creative writing, graffiti art, protest songwriting, and social media campaigns.For us, literacy is defined as the realm where attention is paid not just to content or to knowledge but to the symbolic means by which it is represented and used.Thus, literacy refers not just to letters and to text but to other multimodal, technological, and embodied representations, as well.Community literacy is interdisciplinary and intersectional in nature, drawing from rhetoric and composition, communication, literacy studies, English studies, gender studies, race and ethnic studies, environmental studies, critical theory, linguistics, cultural studies, education, and more.

Abstract Any attempt to control the content and conversations of first-year composition classrooms has become increasingly complicated by social media and technology. Building on the types of textual difficulty explored by scholars like Mariolina Rizzi Salvatori and Patricia Donahue, Jeffrey Berman, and Alan Purves, this article considers the challenges presented to contemporary college-level readers by affectively difficult texts such as David Lynch's 1986 film Blue Velvet. The article also explores the potential responses students express to difficult texts and encourages flexibility in the assumptions made about these reactions. By working through the importance of these questions, the author ultimately examines the potential benefits and best strategies of using difficult fictional texts in the writing classroom to help students investigate the nuances of verbal and written conversations such as those created by the #MeToo movement.

Other| October 01 2022 BOOKS OF INTEREST Curated and edited by Michael Kennedy Curated and edited by Michael Kennedy Department of English Language and Literature University of South Carolina Search for other works by this author on: This Site Google Philosophy & Rhetoric (2022) 55 (3): 331–336. https://doi.org/10.5325/philrhet.55.3.0331 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn Email Permissions Search Site Citation Curated and edited by Michael Kennedy; BOOKS OF INTEREST. Philosophy & Rhetoric 1 October 2022; 55 (3): 331–336. doi: https://doi.org/10.5325/philrhet.55.3.0331 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectivePenn State University PressPhilosophy & Rhetoric Search Advanced Search The text of this article is only available as a PDF. Copyright © 2022 by The Pennsylvania State University. All rights reserved.2022The Pennsylvania State University Article PDF first page preview Close Modal You do not currently have access to this content.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Self-disclosure on social media can cause some privacy risks, but it benefits users and businesses if adequately managed. Companies may benefit from users’ self-disclosure on social media to better understand the consumers’ needs, customize services or products, and address users’ concerns to sculpt positive brand reputation, trust, and sales. In addition, users’ better understanding of self-disclosure motivations helps them manage more suitable topic, platform, and concepts to match the intended online personal or professional persona. Finally, technical communicators’ understanding of the motivation for social media self-disclosures can help them leverage available self-disclosure in producing more effective technical communication and carefully plan self-disclosures with clear motivations. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Many researchers have studied the varying self-disclosure motivations, but to the best of our knowledge, no mapping studies are currently available summarizing the motivations of self-disclosure on social media. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research question:</b> What does the current research about self-disclosure identify as users’ motivation for self-disclosure on social media? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> We conducted a systematic mapping study that included relevant journal and conference publications. Mapping studies are suitable for structuring a broad research field concerning research questions about content, methods, or trends in the existing publications. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> We found four categories for social media self-disclosures: discloser-related, audience-related, platform- and affordances-related, and perceived risk- and cost-related. Within the main categories, we found varying submotivations. We also discuss the implications of our findings and future research needs. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> The mapping of available studies helps researchers, academics, and practitioners understand existing self-disclosure motivations and research gaps. In addition, social media stakeholders planning to use social media self-disclosures within their areas of interest can use this study as a starting point to understand what drives social media self-disclosures.

In this article, we document how Twitter is embedded within the U.S.-Mexico border and used to reorganize the oppressive conditions perpetuated by the border’s sociopolitical history. We do so through a mixed-methods case-study of three polarized, yet tangled, activist movements on Twitter, each of which responded to Trump’s border wall plans and zero-tolerance policy that separated asylum-seeking im/migrant children from their families. The hashtag movements included the liberal #FamiliesBelongTogether supporters (FBT), Trump Republican #BuildTheWall supporters (BTW), and liberal Anti-Wall (AW) #NoBorderWall and #TrumpShutDown denouncers. Findings indicate how the liberal activist movements inherited systemic issues of the broader U.S.-Mexico border infrastructure. Overall, we call for TPC to continue developing research agendas that learn from social activist networks so the field can understand its role in shaping the broader media infrastructure.

Book Review| August 01 2022 Review: Robert Burton's Rhetoric: An Anatomy of Early Modern Knowledge by Susan Wells; Reading by Design: The Visual Interfaces of the English Renaissance Book by Pauline Reid; The Players' Advice to Hamlet: The Rhetorical Acting Method from the Renaissance to the Enlightenment by David Wiles Susan Wells. Robert Burton's Rhetoric: An Anatomy of Early Modern Knowledge. RSA Series in Transdisciplinary Rhetoric. University Park, PA: Pennsylvania State University Press, 2019. 211 pp. ISBN: 978-0-271-08467-1.Pauline Reid. Reading by Design: The Visual Interfaces of the English Renaissance Book. Toronto: University of Toronto Press, 2019. 283 pp. ISBN: 978-1-4875-0069-6.David Wiles. The Players' Advice to Hamlet: The Rhetorical Acting Method from the Renaissance to the Enlightenment. Cambridge: Cambridge University Press, 2020. 370 pp. ISBN: 978-1-108-49887-6. Timothy Barr Timothy Barr Northeastern University Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2022) 40 (3): 325–330. https://doi.org/10.1525/rh.2022.40.3.325 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Twitter LinkedIn Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Timothy Barr; Review: Robert Burton's Rhetoric: An Anatomy of Early Modern Knowledge by Susan Wells; Reading by Design: The Visual Interfaces of the English Renaissance Book by Pauline Reid; The Players' Advice to Hamlet: The Rhetorical Acting Method from the Renaissance to the Enlightenment by David Wiles. Rhetorica 1 August 2022; 40 (3): 325–330. doi: https://doi.org/10.1525/rh.2022.40.3.325 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. © 2022 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints.2022The International Society for the History of Rhetoric Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| August 01 2022 Review: Rhetoric and Hermeneutics: Approaches to Text, Tradition and Social Construction in Biblical and Second Temple Literature, by Carol A. Newsom Carol A. Newsom. Rhetoric and Hermeneutics: Approaches to Text, Tradition and Social Construction in Biblical and Second Temple Literature. Forschungen zum Alten Testament 130. Tübingen: Mohr Siebeck, 2019. 382 pp. ISBN 978-3-16-157723-9. Davida Charney Davida Charney University of Texas at Austin Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2022) 40 (3): 322–324. https://doi.org/10.1525/rh.2022.40.3.322 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Twitter LinkedIn Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Davida Charney; Review: Rhetoric and Hermeneutics: Approaches to Text, Tradition and Social Construction in Biblical and Second Temple Literature, by Carol A. Newsom. Rhetorica 1 August 2022; 40 (3): 322–324. doi: https://doi.org/10.1525/rh.2022.40.3.322 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. © 2022 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints.2022The International Society for the History of Rhetoric Article PDF first page preview Close Modal You do not currently have access to this content.

The aim of this article is to provide an analytical introduction upon the ways of representation of transgender minority in new media. Through rhetorical analysis of selected content related to two high-profile transgender YouTubers, we identified five building blocks of given discourse: reduction of a structural problem to a personal one, reduction of a person’s reality to feelings, tokenization, psychiatrization of transgender identity, and ingroup gatekeeping.

This article argues that through embodied presentations and the multimodal, international and intercultural affordances of YouTube, the rhetoric of Black hair care YouTubers is tactical TPC toward social justices. We note the interactive comments section as a place for technical communicators to identify and redress issues in normative instructional discourse. This scholarship extends TPC beyond “how to do it” and “how I do it” toward “how we must view it in order to do it.’

The coronavirus pandemic has been widely experienced online, and the experience of COVID-19 vaccines is no exception. This article reports on a case study of social media writing authored by COVID-19 vaccine clinical trial participants as a new and innovative form of vaccine communication. Findings offer three insights about vaccine decision-making and communication: 1) vaccine refusal, confidence, and hesitancy are increasingly informed by individuals’ personal assessments of vulnerability and risk; 2) expressed vaccine hesitancy is characterized by openness to persuasion; and 3) this impressionable vaccine hesitancy can be productively addressed in spaces that bridge lived experience and medical expertise. Building on these insights, this article delineates strategies for meaningful and participatory online communication about vaccination.

<roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Introduction:</b></roman> Social media have been widely used for corporation-generated narratives. Corporate communication entails a “storytelling process” and a narrative perspective. Corporate narrative has taken on new forms with the emergence of social media, which is the object of this study and called corporations’ owned social media narrative (COSMN). To our knowledge, however, no research has systematically investigated studies on COSMN. Our study provides a synthesized review on the strategies and functions of COSMN. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></roman> 1. What are the general characteristics of studies on COSMN? 2. What strategies are usually adopted by corporations via their social media narrative? 3. What functions do corporations intend to achieve by their social media narrative? <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methodology:</b></roman> We conducted an integrative literature review of studies on corporations’ owned social media narrative based on journal articles from the database of the Web of Science Core Collection. After retrieving 25 articles in accordance with our research purpose, we conducted a qualitative content analysis to describe general characteristics of the literature and identify narrative strategies and functions. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results and conclusions:</b></roman> When corporations undertake advertising, branding, and social networking activities (among others) on social media, they tend to use form-based narrative strategies (technical strategy and formality strategy), content-based narrative strategies (broadcasting strategy, reacting strategy, engaging strategy, and emotional strategy), and medium-based narrative strategy (transmedia strategy) to achieve functions of market communication, technical communication, and public relations work (identity construction, impression management, stakeholder endorsement, corporate social responsibility communication, and crisis communication). This integrative literature review provides theoretical implications for corporate social media research and practical implications for digital marketing practitioners.