This article presents a curated collection of six teaching innovations presented at the Association for Business Communication 90th conference in Long Beach, California, as well as online, in October 2025. These MFA presenters demonstrated activities in helping students understand the use of artificial intelligence (AI) and social media in business communication. This My Favorite Assignment 34th edition introduces readers to a variety of classroom-ready ideas that integrate tasks involving social media and AI. Teaching support materials—instructions to students, stimulus materials, slides, rubrics, frequently asked questions, links, and sample student projects—are downloadable from the Association for Business Communication website.

This study uses an online questionnaire survey to investigate Chinese social media users’ acceptance of firm-generated credibility-building posts (FGCPs) on Sina Weibo. The findings show that heuristic cues related to content (i.e., topics regarding competence, benevolence, and integrity) and source (i.e., firm nationality and industry types) along with the moderating role of topic, account, and platform familiarity cues significantly influence users’ acceptance level of such posts. After incorporating the insights gained from participants’ responses to open-ended questions in the questionnaire, this study concludes with practical recommendations for crafting effective FGCPs on social media platforms like Sina Weibo.

This study investigates the social media strategies that Chinese museums use in communicating on Weibo, focusing on the ways these museums engage with the public and the effectiveness of their online interactions. Combining grounded theory and content analysis, the authors analyze 319 posts from six major museums and 842 posts from 36 smaller museums. Their findings suggest that although museums effectively use social media for educational purposes, there is room for more interactive and diverse content to enhance public engagement. The study provides practical insights on how museums can optimize their social media strategies by emphasizing audience-centered communication and greater interactivity in order to foster deeper connections with the public.

Technical and professional communicators need to continue to interrogate how the seemingly mundane documents they create, such as terms of service (ToS) and community guidelines, and the systems those documents become a part of can oppress, exclude, and affect marginalized and hypermarginalized communities. This article presents an adapted corpus-assisted discourse analysis of how “sexual content” is defined across a corpus of 176 ToS and community guidelines from 118 social media sites. The findings show how ToS and community guidelines can work together to complicate our understanding of how values are intentionally and unintentionally embedded in these documents in order to uphold power or to meet emancipatory ends.

The paper investigates whether contradictory arguments are less likely to be noticed when they are expressed implicitly rather than explicitly. It builds on the fact that—in natural language productions—contradictions are often not logical but rather—lato sensu—pragmatic in nature. The study presents an experiment using ecological and slightly modified material. In a Facebook post, Italian journalist Selvaggia Lucarelli conveyed two contradictory arguments through implicatures, presuppositions and vague expressions. This text was presented to experimental subjects: half read the original version, while the other half read a version in which the implicit content had been made explicit. Their responses to specific questions indicate that the contradiction is more easily noticed when it occurs between explicit assertions rather than between arguments that must be at least partially inferred. A strong effect is observed in relation to age and education differences among the groups. These results may provide experimental insight into the conditions under which argumentation flawed by contradictions may still achieve its intended effect, as if the contradiction were not present.

This study contributes to the literature on corporate diversity and crisis management by analyzing stakeholder perceptions in the aftermath of Google’s and Microsoft’s sexual harassment scandals. The results reveal that both scandals were construed from the perspective of activism, an inherent feature of social media communication. While users made demands for additional corrective action from both companies, Google’s scandal was predominantly defined from the frames of controllability and perceived injustice, possibly eroding corporate reputation. By contrast, the frame of severity prevailed in the online discourse around Microsoft and showed a delineation between perceptions of senior leadership and HR. The findings have implications for the practice of communication management with respect to scandals.

Abstract The use of social media influencers as a rhetorical strategy contributes significantly to reshaping Emmanuel Macron’s public image. Aimed at countering the perception of distance conveyed in his initial Covid-19 speeches, this study explores the strategy’s rhetorical mechanisms, illustrated by a surprising encounter with two Youtubers, presented as a reward. I argue that Macron’s ethos is redefined through a deliberate balance between authority and proximity – both crucial to his image repair. The influencers’ unique format enables the implementation of this dual strategy, but they go even further by functioning as intermediaries who assist the president in adapting his discourse to align with the expectations, language, and values of their followers. In this encounter, ethos serves as both a means and an end. The collaboration between the politician and the influencers raises several critical questions: How is the strategy constructed? Who holds authority, and upon which models of authority does each party construct and articulate their discourse? How does this interaction affect the president’s style and language? What are the characteristics of their interaction? This analysis explores how influencers shape Macron’s communication and reveals distinctive features of his rhetoric within this unique format. In doing so, broader questions emerge about the boundaries between rhetoric, argumentation, and manipulation.

The study highlights the crucial role of professional social media and LinkedIn instruction for students seeking employment. An analysis of 20 business and technical communication textbooks identifies significant gaps between textbook guidance and real-world expectations. Some textbooks in both fields fall short in offering actionable strategies for creating and maintaining a professional social media presence. While many textbooks emphasize the importance of social media or LinkedIn, most fail to provide concrete examples or best practices, such as keyword optimization for AI, effective networking strategies, and best practices for posting content. Grounded in digital literacy theory and professional identity formation, the study provides teaching recommendations, including the identification and adoption of supplemental materials to teach professional social media usage.

The article investigates the factors influencing the formation of rhetorical norms in social media. The case discussed concerns the activity of politicians in an election campaign. The author argues that, in addition to existing norms resulting from law, practice and the situation on the political scene, new conditions of online communication must be taken into account – the significance of technology and the change in the citizen’s position as a participant in the interaction.

The concept of privacy in relation to public figures is linked to the development and ubiquity of mass media. In times before photojournalists, paparazzi and social media, the private and public spheres functioned separately, with no insight provided into various aspects of users' lives. In the age of mediated reality, skilful management of the boundary between the private and the public can be an effective persuasive tool in the realm of ethos. Furthermore, persuasive objectives are evolving, as are the rhetorical principles that govern the development of ethos. In this article, I analyse how leading global politicians use the concept of privacy in public communication. The discussion focuses on types of private information disclosed, the effectiveness of such communication strategies and their impact on achieving persuasive goals, particularly the effective shaping of a positive public image.

This study investigates how the linguistic style of CEO digital communication influences audience engagement. Using an NLP pipeline with a panel regression model on a data set of 19,566 tweets from CEOs, this study reveals that linguistic clarity and an on-platform focus are the most robust predictors of engagement; syntactic complexity and the inclusion of external URLs consistently deter engagement metrics. The effects of stylistic choices like emojis and hashtags are less consistent and depend on the type of engagement being measured. These results offer an expanded understanding of digital communication for CEOs and provide direct implications for business communication pedagogy.

Bridget C. Donnelly is an assistant professor of English at Middle Tennessee State University. Her primary teaching areas include eighteenth-century British literature, the novel, and Gothic and horror literature. Her research has appeared in Philosophy and Literature, Studies in Eighteenth-Century Culture, and The Literary Taylor Swift: Songwriting and Intertextuality (2024). She is completing, along with a team of undergraduate and graduate student researchers, a critical edition of Elizabeth Meeke's 1796 The Abbey of Clugny, under contract with Routledge's Chawton House: Women's Novel Series.Kishonna Gray (she/her) is a professor of racial justice and technology in the School of Information at the University of Michigan and director of the Mellon-funded Intersectional Tech Lab. Her research explores the intersections of race, gender, and digital technologies, particularly in gaming and platform culture. She is the author of Intersectional Tech: Black Users in Digital Gaming and Race, Gender, and Deviance in Xbox Live and coeditor of Woke Gaming and Feminism in Play. Gray is also a faculty associate at Harvard's Berkman Klein Center for Internet and Society.Ashley Nadeau is an associate professor of English at Utah Valley University in Orem, UT, where she teaches courses in nineteenth-century British literature and critical theory. Her current research project examines the role of audiobooks in undergraduate literary studies and studies on the Victorian novel. When not thinking about audiobooks, she studies the relationship between the social and architectural histories of built public space and the Victorian literary imagination. Her work has appeared in Nineteenth-Century Contexts, Victorian Literature and Culture, Victorians Journal, The Gaskell Journal, Modern Language Studies, and Undisciplining the Victorian Classroom.Eleanor Reeds is an associate professor of English at Hastings College in Nebraska where she enjoys teaching across genres and periods in a small but vibrant department. Her research has appeared in venues such as Children's Literature Association Quarterly, Victorian Poetry, American Literary Realism, and Twentieth-Century Literature.Tes Schaeffer (she/her) previously served as an advanced lecturer in Stanford's Program in Writing and Rhetoric and as the associate director of the Hume Center for Writing and Speaking. She is currently an assistant professor of English at Central Oregon Community College. Her fields of scholarship include composition and reading pedagogies, affect studies, and phenomenology.Krysten Stein (she/her) is an assistant professor of communication at the University of Cincinnati Blue Ash College. She is a research affiliate with the Intersectional Tech Lab at the University of Michigan's School of Information and the Center on Digital Culture and Society at the University of Pennsylvania's Annenberg School for Communication. Her research explores reality television and social media, with a focus on identity, political economy, and wellness. She is completing her first book, And How Does That Make You Feel? Theratainment and the Digital Commodification of Mental Health, and is a cofounding member of the Content Creator Scholars Network.Lisa Swan is an advanced lecturer in the Program in Writing and Rhetoric at Stanford University. She holds a PhD in curriculum and instruction with a specialization in English education from the University of Maryland, College Park. Her research interests include writing studies, pedagogy, reading, teacher training, and equity.

Background: During two major rainstorm disasters in Henan and Shanxi provinces in 2021, digital volunteer groups in China used cloud-based technologies to facilitate rescue and relief efforts. Literature review: In technical and professional communication (TPC), crisis and disaster communication has been studied extensively in contexts such as public health emergencies, terrorist attacks and war, and natural disasters. However, less attention has been given to grassroots, digitally mediated volunteer networks, particularly through the lens of Actor-Network Theory (ANT). Research question: How did volunteer groups mobilize information through an expanded process of translation for disaster relief during the Henan and Shanxi rainstorm calamities? Research methodology: We conducted virtual, multisited ethnography by joining volunteer social media groups during the disasters. We also interviewed documentation creators and analyzed media coverage to understand the practices and infrastructures that supported their work. Results: We introduce a five-phase model of disaster communication: Problematization, Initiation, Launch, Optimization, and Transfer (PILOT). This ANT-informed model theorizes how distributed digital volunteer groups mobilized, stabilized, and transferred actor networks during crisis response, offering a more granular account of their emergent, decentralized, affective work than previous TPC scholarship. Conclusions: TPC professionals can (re)design adaptive communication infrastructures that support rapid response in digital environments, particularly in terms of organizational coordination, knowledge flow, and technological integration.

As social media use proliferates, so does hateful language on such platforms among users. How might product teams be empowered to tackle hateful speech and promote inclusive language proactively among users? We developed an intervention that targets the organizational culture of tech companies and their product teams as a driver for change. More specifically, the intervention aimed to advance inclusive language practices within product teams, while introducing product development frameworks for advancing inclusive language and mitigating hateful language among social media product users. For this study, we partnered with a large U.S.-headquartered tech firm that owns several social media products to develop and pilot the intervention. The intervention was implemented with 238 participants—representing employees of the firm across several global locations, with particular representation from the United States—in seven workshops. Forty participants were tracked semilongitudinally across three surveys—prior to the intervention, immediately after, and 4 months after. Two participants participated in in-depth interviews 6 months after the intervention. Survey data were submitted to ordinal regression models that examined difference in workshop attendees’ confidence levels across the three time periods. Findings reveal positive impacts over time among product teams in regard to enhanced agency in advancing inclusive language and mitigating hateful speech among users. More specifically, confidence levels to guide one’s team in preventing or mitigating harmful language among product users significantly increased by 13.6% ( p  < .0001) from before the intervention to both postworkshop surveys. Confidence levels to guide one’s team in enhancing inclusive language among users significantly increased by 18.1% ( p  < .0001) pre- to postworkshop. Positive correlations are present between the measures. Lastly, qualitative responses in the surveys and interviews express appreciation of learning gained in the workshops, but also the need to continue such interventions as an effort to maintain critical understandings of inclusive language practices.

This article explores how Peter Santenello’s Border Series, viewed more than ninety million times on YouTube, depicts U.S. migration in the early 2020s. After years abroad as a travel vlogger, Santenello returned to the United States determined to show the country from the ground up, arguing that mainstream outlets overlook crucial realities. His Border Series is part of this turn. Through close readings of selected episodes, the paper identifies three recurring rhetorical patterns in his coverage of migration to the U.S. First, Santenello’s hand-held camera gains entry to police trucks, farm fields, hotels, and desert contacts to the mainstream representations which are considered to be politically biased. Second, each video functions as a “third space” where roles remain fluid: migrants appear as commodities or humanitarian cases, sheriffs shift from protectors to reluctant aid workers, and viewers assign these labels through real-time debate. Third, Santenello’s civic-traveler style combines storytelling with witnessing; by rejecting the journalist label yet featuring multiple viewpoints, he widens the circle of voices that narrate the border and resists classical media framing. Taken together, these patterns show that digital, personality-driven reporting is remapping migration discourse, turning contested ground into a shared arena for seeing and arguing.

As the United States rolled out COVID-19 vaccinations, state health departments attempted to communicate quickly evolving information about vaccines amid political conflict and misinformation. In October 2021, one state health department shut off comments for their social media to deplatform misinformation. To analyze this health department's Facebook page as a discursive space, our study examines user activity on the page through quantitative analysis of engagement metrics and topical clusters and qualitative analysis of user comments from January to October 2021. Our findings show that the common idea of vaccine proponents valuing data while vaccine skeptics prefer anecdote is not represented; antivaccine comments are pervaded with suspicion toward institutions, while provaccine comments largely use unproductive tactics; the two sides largely showed different sets of concerns; engagement was high during critical moments in the pandemic, and a few top influencers tended to dominate comment threads.

Social media backlashes have emerged as important phenomena complicating how businesses communicate online and representing significant brand risk. This article demonstrates the value of content analysis and argumentation theory for understanding and responding to social media backlash events, using two examples from the UK fashion industry (hashtags #ThanksItsASOS and #boycottboohoo). The results provide lessons about the way backlashes operate in practice, how to analyze these effectively, and have implications for business approaches to communicating about Corporate Social Responsibility and managing social media. The authors conclude with suggestions for training on social media and CSR for businesses.

The current study aims to evaluate the impact of Facebook integration on student engagement and academic performance on a business communication course taught in an Indian private university in an online teaching environment. A direct relationship was established between Facebook usage in an online learning environment and student engagement—both situational and personal factors. A quantitative data analysis using structured equation modeling was conducted to test the validity of the conceptualized model. The study reports that integration of contemporary social media tools in academia fosters communication, collaboration, and participation in online learning environment to develop discussion-oriented learning and cocreation.

This article considers how learning environment design can help TPC instructors using social media tools in their courses to better support students' practicing of digital literacy. Based on findings from an IRB-approved qualitative study of a social media pedagogy that makes use of the platform Slack, this article contributes insight into how learning environment design in social media learning communities can assist instructors hoping to support their students as they practice digital and social media literacy activities.

This case study demonstrates that user feedback on social media is valuable for informing iterative product design for marginalized populations. Using content analysis, I analyzed 136 posts and comments from the reddit platform of a product (SteadyMouse) designed for people with Parkinson's disease. The analysis revealed four patterns in user feedback that may be useful for product redesign: technological details, embodied experience of the product, usage scenarios, and prioritization. While User Centered Design is often cost-intensive, this study suggests designers can intentionally solicit useful information from users in social media forums by offering a dedicated space on websites where product designers related to these four key topic areas.

Effective source use is a critical skill for first-year writing students because it prepares them for academic, professional, and civic engagement; however, existing research demonstrates that selecting appropriate sources and engaging them insightfully remains a significant challenge. While students struggle with the combined pressures to read, evaluate, and synthesize scholarly sources, we argue that online media including news articles, opinion pieces, and social media posts are a potent but underutilized resource for building students’ competence and confidence with source use. In this article, we present the methods that we have collaboratively developed as an instruction librarian and a first-year writing instructor to propose a new approach to teaching undergraduate research using online media. We detail strategies for teaching advanced search skills using Google and social media platforms like Reddit and X (formerly Twitter), as well as a “reception study” writing assignment that requires students to develop source evaluation and synthesis skills for engaging these online sources. The success of our module highlights that enabling students to build their research skills in the context of these more familiar source formats can lead them to an enriched understanding of the research process—including formulating an authentic research inquiry and engaging meaningfully with real audiences—while also building their skills in accessing, evaluating, and synthesizing diverse sources. Furthermore, by developing research skills in the context of social media platforms and online popular media sources, students gain a practical sense of the relevance of academic research skills to their daily research habits.

This article examines whether energy companies use corporate social responsibility communication on X to manage their reputation. A total of 1,161,538 messages directed at the six Spanish energy companies listed in MERCO and 568,677 messages issued by them were analyzed using natural language processing, network theory, and statistical analysis. A predominantly informative, unidirectional, and defensive communication style was observed. However, positive emotions, joy and surprise, are positively associated with reputation, whereas negative emotions, fear and sadness, are negatively correlated. Social media, as a reflection of society, enables companies to establish communication strategies aligned with stakeholder demands and to ensure their effectiveness.

We argue that the commonly used metrics for science communication video engagement, such as the number of views, reveal little about the longer-term impact on viewers. To explore this potential impact, the authors analyzed the comments of a video they created with Kurzgesagt, a professional science communication YouTube channel with 20 million subscribers. The video, “We lied to you…and we’ll do it again,” directly addresses the challenges of simplifying complex content for viewers. Such simplifications will never be able to capture a scientific topic’s nuances, so Kurzgesagt strives for transparency about each video’s limitations, with the goal of inspiring viewers to learn more.

Abstract In numerous communicative practices, particularly in social media communication, it has become common to encounter messages pursuing a multiplicity of possible functions. They provide information, but sharing it is not their only or most important purpose. They appear to advocate for a particular viewpoint, yet no specific conclusion is stated, no argumentative or persuasive context surrounds them, and no dialectical exchanges follow or precede them. From a practical perspective, such messages, designated as “info-arguments,” are powerful strategies for advancing reasons, enabling the speaker to avoid the corresponding burden of proof. From a theoretical perspective, they challenge the pragmatic theories of meaning underlying argument reconstruction. Absent a specific context and considering the composite nature of an audience characterized by diverse backgrounds, how can we establish and justify that an info-argument conveys an argument? This paper proposes an analytical framework based on a dynamic and dialectical approach to meaning. In this view, the meaning of an info-argument is not represented as a pre-existing speaker’s intention manifested in a clear communication setting. Instead, it is regarded as a set of distinct, least defeasible interpretations characterizing various possible scenarios defined by several factors (or presumptions) that vary depending on the interlocutors’ backgrounds and values.

Social media, the pandemic, and environmental hazards have all played a role in shifting the landscape of risk communication. This paper takes a retroactive risk approach to study how COVID-19 messaging was shaped in the first 2 years of the pandemic. Using a corpus of 764 news releases from five health departments, I combine corpus analysis with coding based on government capacities to show that health departments highlighted public health data (surveillance) and risk guidance (governance), while downplaying enforcement (coercion). This process of revisiting communication from an acute risk phase can help us recalibrate how public health roles are constituted through language to prepare for future events.

The aim of this paper is to analyze the anti-Ukrainian rhetoric concerning migrants in Polish social media based on the category of topos, as in Discourse-Historical Approach, in order to evaluate the threats and dangers generated rhetorically. The research material comprises a corpus of far-right anti-Ukrainian comments and posts collected from Facebook and Instagram profiles. Based on quantitative insights into the corpus, the paper conducts a qualitative study to classify the topoi and highlight specific rhetorical strategies employed by the far-right toward Ukrainian migrants. The analysis shows the patterns which the users of extreme discourses employ to verbalize and rationalize their disdain for the migrants. These present the Ukrainian migrants as a threat to Polish independence and social order, argue that the support they receive is undeserved, and present ruling politicians as inept and ignorant of the needs of Poles.

Background: Social media has transformed communication in professional settings, giving rise to the social commerce sector. However, its impact on employee performance remains unclear, limiting its application efficiency. Literature review: Prior research presents varied findings on how social media influences work performance. This issue in the social commerce sector remains ambiguous. Most studies focus on either the benefits or risks of social media, neglecting a comprehensive view. In addition, the role of guanxi in promoting knowledge-sharing behaviors is underexplored. Research questions: 1. What is the impact of social media use on employee performance in the social commerce industry? 2. How does social media use affect employee performance through knowledge-sharing and technostress? 3. How does guanxi moderate the relationship between social media use and knowledge-sharing behaviors and consequently on employee performance? Methodology: We surveyed 520 Chinese social commerce professionals, using self-reported questionnaires to investigate how social media use affects employee performance. Results: Social media positively impacts job performance, with benefits outweighing drawbacks. It enhances knowledge-sharing behaviors which, in turn, improves employee performance. It also causes five technostress factors, but only techno-overload and techno-uncertainty significantly reduce employee performance. In addition, guanxi moderates the relationship between social media use and knowledge-sharing behaviors and strengthens the indirect effect of social media use on work performance through knowledge-sharing. However, this moderated mediation effect is not significant at low levels of guanxi. Conclusion: The results can help organizations effectively leverage social media as a valuable communication tool by fostering guanxi, promoting knowledge-sharing, and managing specific technostress factors.

In the crowded social media platforms, brands need diverse strategies to engage users with their branding content. The research uses a communicative persuasive matrix in an experimental design to understand the multilayered social media persuasion with factors like message sources (celebrity vs. social media influencer), message strategy and message receivers’ attributes. The impact of these variables is tested on the intent to like and share the branding message in the case of a health and fitness product. The results indicated that different users prefer to like and share branding messages with different message sources and message strategies.

This study examines factors that predict engagement with LinkedIn posts, specifically analyzing the impact of hashtags, tags, post age, and follower count on three engagement metrics: reactions, comments, and reposts. A negative binomial regression analysis of a random sample of 991 LinkedIn posts reveals that tags and hashtags significantly increase the expected number of reactions, with tags also substantially increasing comments. Follower counts slightly increase engagement, while post age negatively impacts expected counts across all metrics. The three engagement metrics are interrelated: comments boost reactions and reposts, reactions drive comments and reposts, and reposts increase reactions. These findings enhance our understanding of LinkedIn engagement and social media behavior by showing how certain message elements yield differing outcomes. Our findings also offer actionable insights for professionals and educators seeking to optimize their online presence and career outcomes on the platform.

This research aims to explain the volume of eWOM in the context of international trade shows based on (1) social media content strategies, (2) social media message features, and (3) time frame (posting date ex ante COVID-19 crisis or posting date ex post COVID-19 crisis). The data were collected from Twitter, using a tweet as the unit of analysis. In total 3,482 tweets were analyzed: 1,930 tweets from January 1, 2019, to March 10, 2020 (period 1, posting date ex ante COVID-19) and 1,552 tweets from March 11, 2020, to August 31, 2021 (period 2, posting date ex post COVID-19). Our results show, on one side, that the usage of some social media content strategies (informational and transformational strategies) and some social media message features (videos, mentions and photos) influences the eWOM volume. On another side, tweets published in ex ante COVID-19 predicted eWOM volume better than ex post.

Stephanie Bower is a professor of teaching at the University of Southern California, where she teaches upper- and lower-division writing classes as well as a seminar on climate fiction for first-year students. Her publications have included research on integrating community engagement into composition classrooms as well as reflections on a writing workshop she has cofacilitated with the formerly incarcerated.Elizabeth Brockman earned an undergraduate degree in English from Michigan State University and an MA and PhD in English from the Ohio State University. Before her tenure began in the English Department at Central Michigan University in 1996, Brockman taught middle and high school English. Upon retirement from CMU, she earned emerita status. Brockman is the founding FTC editor for Pedagogy: Critical Approaches to Teaching Literature, Language, Composition, and Culture, and she is a founding codirector of the Chippewa River Writing Project.Carly Braxton is a PhD candidate and graduate teaching instructor studying English with a concentration in rhetoric and writing studies. As a teacher of writing, Carly assists students in developing their writing skills by leaning on key pedagogical concepts that reinforce the rhetorical and situated nature of writing. However, Carly also does this by dismantling preconceived notions of what writing is and what writing should look like at the college level. Antiracist pedagogy and linguistic justice is integral to Carly's research and teaching practice.Roger Chao is the Campus Director for the Art of Problem Solving Academy in Bellevue, WA. He specializes in community literacy projects.Jaclyn Fiscus-Cannaday is an assistant professor of English at University of Minnesota. Her research, teaching, and service are situated at the intersection of composition studies, feminism, and critical race theory.Olivia Hernández is an English instructor at Yakima Valley Community College. Her research, teaching, and service work toward culturally responsive, punk-teaching pedagogy.Betsy Klima is professor of English at the University of Massachusetts Boston, where she teaches courses on American literature and pedagogy. Her books include Urban Rehearsals and Novel Plots in the Early American City (2023), At Home in the City: Urban Domesticity in American Literature and Culture, 1850 – 1930 (2005), the Broadview edition of Kelroy (2016), and Exploring Lost Borders: Critical Essays on Mary Austin (1999), with coeditor Melody Graulich. She serves as associate editor of the New England Quarterly. Her current research explores the surprising role women played in Boston's early theater scene.Chloe Leavings is a PhD student studying rhetoric and composition. She is also an adjunct English professor and former middle school English teacher. With a bachelor's in English and a master's in English and African American Literature, she prioritizes using culturally relevant pedagogy through Hip- Hop Based Education. Her research interests include rhetoric of health and medicine, Black feminist theory, and linguistic justice.Claire Lutkewitte is a professor of writing in the Department of Communication, Media, and the Arts at Nova Southern University. She teaches a variety of undergraduate and graduate courses including basic writing, college writing, writing with technologies, teaching writing, research methods, and teaching writing online. Lutkewitte's research interests include writing technologies, first-year composition (FYC) pedagogy, writing center research, and graduate programs. She has published five books including Stories of Becoming, Writing in a Technological World, Mobile Technologies and the Writing Classroom, Multimodal Composition: A Critical Sourcebook, and Web 2.0: Applications for Composition Classrooms.Janet C. Myers is professor of English at Elon University, where she teaches courses on Victorian literature and culture, British women writers, and first-year writing. She is the author of Antipodal England: Emigration and Portable Domesticity in the Victorian Imagination (2009) and coeditor of The Objects and Textures of Everyday Life in Imperial Britain (2016). Her current research explores the role of women's fashion in fin-de-siècle literature and culture and has been published in Nineteenth-Century Gender Studies and Victorians Institute Journal.Scott Oldenburg is professor of English at Tulane University, where he specializes in early modern literary and cultural studies and critical pedagogy. He is the author of Alien Albion: Literature and Immigration in Early Modern England (2014) and A Weaver-Poet and the Plague: Labor, Poverty and the Household in Shakespeare's London (2020). He is coeditor with Kristin M. S. Bezio of Religion and the Medieval and Early Modern Global Marketplace (2021) and Religion and the Early Modern British Marketplace (2022); and with Matteo Pangallo of None a Stranger There: England and/in Europe on the Early Modern Stage (2024).Michael Pennell is an associate professor of writing, rhetoric, and digital studies at the University of Kentucky. He regularly teaches courses on social media, rhetorical theory, ethics and technical writing, and professions in writing.Jessica Ridgeway is a licensed 6 – 12 English/Language Arts teacher, with a wealth of experience in alternative, charter, magnet, and public schools. Currently, she works as a graduate teaching assistant, where she instructs Basic Writing, First-Year Composition, Intermediate Composition, and Intro to African American Literature. As an English teacher for eleven years, her passion for African American literature has flourished, including for her favorite writers Zora Neale Hurston, Toni Morrison, Langston Hughes, William Shakespeare, Maya Angelou, and James Baldwin. She recently completed an English and African American Literature Master of Arts program, and she is currently working toward achieving a PhD in rhetoric and composition. Her research interests include cultural rhetorics, African American rhetoric, Black digital rhetoric, culturally relevant pedagogy, composition pedagogy, and Black feminist pedagogy.Fernando Sánchez is an associate professor in technical and professional communication (TPC) at the University of Minnesota. He currently serves as the coeditor of Rhetoric of Health and Medicine. His current book-length project examines participation in TPC.Tom Sura is associate professor of English at Hope College in Holland, MI, as well as the director of college writing and director of general education. His most recent scholarship on writing-teacher development appears in Violence in the Work of Composition.Kristin VanEyk is assistant professor of English at Hope College in Holland, MI. Her most recent scholarship has been published in American Speech and Daedalus.

Abstract This article shares course activities relying on the draw-to-learn framework from a general education humanities course focused on social media. These activities ask students to create drawings or sketches of concepts from the course — the internet and visual maps of directions to a familiar location. These drawing activities can promote similar cognitive processes to writing activities and, in turn, enhance student learning via non-alphanumeric text creation. While used far more regularly in science, technology, engineering, and math (STEM) disciplines, such activities may prove useful across disciplines, including the humanities.

It is common for those who live in democratic societies to talk about the importance of speaking to others. But what about the desirability of speaking to others? At first glance, the question appears false, since the answer seems obvious: Of course speaking to others is desirable! Engaging with others who disagree with us is part and parcel of the democratic way of life. And yet, we need not look too far to find the public sphere mired in intense polarization, divisiveness, and a general breakdown of civil discourse. In practice, we appear to set aside what we say we believe and proceed as though we know that dialogue is pointless.What should we make of this gap between, on the one hand, our accedence to the idea that speaking across difference is good and, on the other, our demonstrable lack of attunement to that good in practice?We differentiate two ways of conceiving the gap. One might understand the gap as between a belief in the importance of open dialogue and the willingness to engage in it. Here, the discrepancy between our commitment to the principle and acting on it is easily cleared up by pointing to things that make dialogue ineffective today. We could say that, while we do firmly believe in the principle of dialogue, reality makes it impossible. In this case, the retreat from dialogue is inevitable. We propose an alternative understanding of the gap as one between believing that dialogue is desirable and desiring dialogue. We make the case that while the first framework can excuse the evident tendency to avoid disagreement as a realistic, prudent, or practical choice, it also makes embracing pluralism indefensible. The second approach, we argue, has the potential not only to remind us that the desirability of dialogue is coextensive with the desirability of capacious thought and judgment, but to reattune us to pluralism as an ideal for realizing those desires.Increasingly, citizens, scholars, and civic institutions lament that it has become impossible to disagree with each other. This notion—that democratic dialogue has become an impossibility—comes in different forms. For some, the impossibility is due to contextual developments. We live in a new world in which the conditions that once made speaking to others potentially productive are gone. So, even if we make the effort to speak across difference, our deliberations in the current digital and transnational public sphere cannot consolidate public opinion as they used to. Such explanations, which attribute the impossibility to contextual developments, might be called externalist to distinguish them from ones that attribute the putative impossibility of open dialogue to inherent causes.From an internalist view, developments like the rise of social media, globalization, and the growing role of “big money” in politics have not exactly made the democratic process impossible; they have merely magnified the fact that it was always too flawed to be viable. If it once seemed that democracy—as a pluralist way of life, based on free and shared self-governance—was possible, now we can see more clearly that speaking to others is ineffective in consolidating, or ensuring the legitimacy of, public opinion. Similarly, if it once seemed that the challenge was how to make life in pluralism better, it has become clear that human beings, insofar as we are essentially tribalistic, may prefer not to have to negotiate between different values and worldviews.Whatever form it takes, the idea that democratic dialogue might have been good if it were not impossible—as an explanation of the gap between what we remain committed to in principle, on the one hand, and our readiness to act on it, on the other—has circumscribed our response to the crisis of democratic dialogue by making the importance of democratic dialogue effectively moot.Reflection about the democratic crisis has devolved into a deterministic problematization of free speech itself. In politics, free speech has become a partisan issue, and in academic scholarship, the validity of committing to the protection of free speech has become a matter to interrogate. For example, which views are acceptable to “platform” on college campuses? Does Justice Brandeis’s slogan that the “truth will out” or Mill’s idea of the “marketplace of ideas” have any actual empirical validity? Does free speech in the age of the internet make its abuse too rampant to justify its protection? And so on. However, this concern with the defensibility and parameters of free speech is confused about the stakes of the protection of free speech. It neglects the fact that the commitment to protect freedom of expression is based not on the principle that speech ought to be free, but rather on a commitment to pluralism that, in turn, demands that speech be protected. That is to say, the actual stakes of any argument in support of or against free speech go to the ideal of living with others with whom we are likely to disagree. Concern with the defensibility of free speech fails to recognize, in short, that it is the pluralism itself that needs to be defended.Accordingly, our aim is to shift the conversation about the dysfunction in public dialogue by framing the desirability of speaking to others as an aporia that can be ignored only on pain of rendering pluralism indefensible.To present the desirability of dialogue as a problematic seems odd, especially because the commonplace idea that talking across difference is important seems to already entail its desirability. And yet, if pressed to explain why anyone would want to talk to others, we find ourselves describing instrumental goods. Which is to say, we find ourselves listing things that talking to others is good for: be this cultivating civility and respect, refining our individual beliefs, or arriving at better solutions to collective problems. Indeed, it is easy to recognize the potential benefits, be they civic, social, epistemic, or moral. At that point, the distinction between believing that something is desirable and desiring it for itself becomes clear. In the first case, being in dialogue need not be a desirable prospect so long as the outcome of the process is desirable. In the second case, it is the prospect of dialogue itself that is desirable, notwithstanding its challenges. This distinction is important because the instrumental benefits of dialogue for stability, civility, and cooperation are recognizable in any kind of society or political system. Democratic societies, however, uphold pluralism as an ideal: Disagreement is not merely an instrument to resolve differences; living in difference is an opportunity to disagree. As the timing of this special section suggests, we live in a moment that calls on us to contend with the implication of this distinction for pluralism.The desirability of talking to others is a problematic that emerges specifically from a mismatch between a theory and its practice. Consider the monist-pluralist debate in Anglo-European literary theory from the 1960s up to the 1990s. The debate, which was framed as a contest between critical pluralists (represented by Wayne Booth) and monists (represented by E. D. Hirsch), opened up a discussion about the parameters within which interpretation would realize its aims and optimize its results, about how the aims are to be defined and what the ideal result might be. For Booth, the project of pluralism is one invested in “the public testing of values” through conversation, whereas for Hirsch validity in interpretation required imposing order on “the chaotic democracy of readings” (1979, 4–5). Of course, the debate was not limited to a quarrel between pluralists and monists; it expanded to include critics from numerous emerging “fields” that have since become institutional mainstays (like feminist studies, postcolonial studies, African American studies, queer studies, and comparative literature) who criticized it for various alleged ideological blind spots.What is noteworthy is that, in the exchanges between critics representing presumably irreconcilable views of how best to conduct the critical enterprise, everyone could count on others to be invested in contesting other views. When a monist like Hirsch insisted that critical inclusivity stands to compromise interpretive validity, Booth could, despite warning of monist exclusiveness as a form of “critical killing,” point to how the monist position gains clarity and force when it stands within a plurality of critical views (1979, 259). And Ellen Rooney, who criticized Booth for modeling his vision of interpretive pluralism on liberal paradigms of public reason as persuasion, wrote an entire book to persuade readers otherwise—a critique that was possible and necessary in a historical moment when a rationalist-liberal pluralism could be plausibly posited as hegemonic, whereas a public sphere paralyzed by irrationality and post-factualism calls for a foundationalist, or at least positive, theoretical intervention.Put differently, today a pluralist rhetorical theory like Booth’s would not be in a position to model itself after the openness of public discourse without first explaining why one would want to model critical discourse on a paradigm in dysfunction. Likewise, Rooney could not argue that the same ideological baggage attached to the “colloquial meaning of the term ‘pluralist’ shadows all our theories of interpretation” (1989, 17), not at a time when pluralism is no longer part of our political vernacular. She would have to find positive grounds on which to present an alternative vision of critical discourse. And Hirsch might not want to call for untethering the principles of persuasion in public discourse from the grounds of validity in scholarly criticism, not when translating the value of what literary critics do has become a paramount concern for literary studies as a discipline. In short, at the time of the monist-pluralist debate, the most exclusivist monist could afford to be so because it was possible to take fellow critics’ practical commitment to argue and disagree for granted. Booth, the avatar of critical pluralism, dedicated himself, in Critical Understanding: The Powers and Limits of Pluralism, to differentiating all the different varieties of monism and pluralism, delineating the advantages and liabilities of each of these critical “attitudes,” and to arguing the faultlessness of critical disagreements, as he did when he proposed Andrew Paul Ushenko’s thought experiment, which imagined “a fixed cone placed among observers who are not allowed to change their angle of vision” (1979, 31), as an apt analogy for “the challenge of pluralism,” all without having to consider what motivates critics to share their opinions. Meanwhile the past two decades have seen literary criticism and theory not just defending the value of interpretive knowledge (literary studies’ perennial institutional challenge) but calling into question the very point of producing interpretations (Lehman 2017).It takes a particular historical moment to push a question like the desirability of speaking to others to the forefront. Hannah Arendt raised the question in the middle of the twentieth century when she believed that the defense of pluralism was at risk, and her search led her to Immanuel Kant’s critical philosophy.When we invited our contributors to help us articulate the desirability of speaking to others as a problematic, we presented them the foregoing conceptual framework and offered, as orienting figures, Immanuel Kant, who articulates one of modernity’s most influential philosophical accounts of why disagreeing is good for people irrespective of the result, and Hannah Arendt, who critically revived Kant’s philosophical framework after the rise of fascism.In his Critique of the Power of Judgment (1790), Kant puts forward the maxim to “think in the position of everybody else” (1790/2000, 5:294). Appearing in the context of his aesthetic theory, the normative requirement to “reflect on [one’s] own judgment from a universal standpoint” is taken to be constitutive of the judgment of taste (5:295). In other words, to declare something to be beautiful presupposes “putting [one]self into the standpoint of others” (5:295). Moreover, our declaring something to be beautiful is to demand that you think so too (5:237). And yet the force of the aesthetic “ought” does not consist in the fact that you will come to agree with us. Rather, the demand makes clear that taste is an inherently social affair, and our judgments on such matters necessarily consider what our interlocutors would say when confronted with the objects that we might designate as beautiful.It is this capacity for perspective taking, exemplified in the aesthetic sphere, that Arendt famously gravitates toward as forming a basis for the political. “[T]he capacity to judge is a specifically political ability in exactly the sense denoted by Kant” precisely because it is the faculty of the mind by which we take into account the perspectives of others (Arendt 1968/2006, 221). In her well-known Kant Lectures (delivered in the Fall of 1970 at the New School for Social Research), Arendt draws out the implications of Kant’s claim that to “restrain our understanding by the understanding of others” is, in fact, a “subjectively necessary touchstone of the correctness of our judgments generally” (Kant 1798/2006, 7:219).Building on this idea, Arendt puts forward the related notions of “representative thinking” and “enlarged mentality,” which involve the ideas not only that it is good to think from the standpoint of others and take their thoughts into account, but that “thinking . . . depends on others to be possible at all” (1982, 40). Whatever her differences with Kant, Arendt is to be credited for highlighting the radical force of Kant’s “belie[f] that the very faculty of thinking depends on its public use,” because it was “not made ‘to isolate itself but to get into community with others’” (40). Kant further warns in his Anthropology (1798) about the dangers of “isolating ourselves with our own understanding and judging publicly with our private representations” (1798/2006, 7:219).Here, the value of dialogue, disagreement, or modes of engagement that involve “thinking from the standpoint of others” does not lie in making our lives with others who are not like-minded manageable, nor even in the prospect of improving our thoughts and opinions by sharpening them against others, but rather because our ability to think and make judgments is most capacious when we are in conversation with others, especially those who might differ. The essays collected in this special section reflect on today’s democratic crisis by returning to the work of Kant and Arendt or proposing alternative sources and frameworks of conceptualization. They approach the problematic we set out from different fields in the humanities and social sciences, including philosophy, political science, cultural studies, history, literature, and education, offering a range of historical and theoretical accounts of dialogue and disagreement enriched by interdisciplinarity. Together, they point about the of is, about what or how speech ought to be the question of the desirability of talking with others in the first That this question is is by no taken for granted. As would likely speaking with others may be but it is might to but something that only after have made up mind about after have an opinion about how things in the or about how the world should to others can if is to be by the other. Does it make in that case, to just to In of Democratic takes as her point of the of especially in the context of However, that the of speaking with others is not to but to For Arendt, speaking to others is not only important but for political is the of having a shared public world at In view, we have a world in common only to the that we it from different that for persuasion to our sense of a shared or common it also be world just to you but to In other words, it how the world appears to sense of what is by how it. from the prospect of persuasion the that might see things account, from persuasion as a rhetorical at to it as a kind of and to see the of judgment as a common world that people who have very different opinions to the with others is if we cannot agree on what objects or we are talking In his for in the of Hannah that a better, if not for democratic in a society could be in on and institutions in as opinion a set of that us in conversation with each other in the first of thinking has been used to a form of political in which we reflect on of common concern by the of as others as and alternative frameworks that how we of the of interlocutors within such In with to account of and understanding of and others as that are by a particular of speaking with each other. In with a long to which we understand each other best by with each from our own us the to see how that understanding people a of that is and or between us of this way of speaking with each other because of the free yet of the human which makes an model of this and the the of how we of the other from perspective we are to For example, do we take up the standpoint of an other, the should we to engage with particular others? For what matters is that we others in their rather their This across the more distinction between and In other words, what is is not the other or but we them in all of their that the of perspective depends on how we the our willingness to them in their and the of interlocutors to In the in draws on the work of Arendt, as as her with to argue that thinking has a particular in In such it may not be possible for people to take views into account in how they judge political as Arendt because to the of who people take to be. But what thinking can do in such is others into as of This through understanding why are for and, in so that others from a different from the that political can be by the or of the other Such can support the to include those others in democratic the to those with whom we Hannah Arendt on and draws to claim that free speech is only when others to what have to this is that speech is not just a but a that makes engagement with others desirable and However, free speech it to a the conditions which speech may become in the first on of the term at once to as as conditions which a lack of what Arendt calls the of the social of a the of in politics, and a social from and the idea that our speech be not as exchanges but as within social and institutional conditions that dialogue. As their the with judgment conditions our normative with the and of democratic and differentiate between and to speak to others. be we should not want to to persuade on a that two of can come into when we engage with others who different views. the one hand, for us to present them with of our own the other hand, for practical us to our so as not to demand too of their and In how we speak with others, we them as interlocutors who our practical as as our for their It to to to the of the debate on the retreat from dialogue in Anglo-European arguing that the solutions they to the dysfunction of public discourse are The is in of an to the of disagreement, or a to the to change their dialogue possible once potential interlocutors to get through conversation or them to good to engage if persuasion is taken out of solutions she because the is not one of but one of to to others with whom we disagree. will not be to talk to others since they can or because they do not being want to talk across differences they be to the of for returning to the literary of the public sphere, about and to political and cultural first made the of Together, and us to think about what motivates and the to speak across it might be reason that us to out dialogue, our willingness to remain in it may on our ability to and aesthetic is that democracy is not so a reality as an ideal to to. This special section is presented with the idea that this may societies that are committed to pluralism as a way of life to the conversation about the to across

Environmental discussions have increased on social media, along with the rising interest in sustainability. This study introduces a modified procedure for a deliberate metaphor analysis of environmental metaphors in two U.S. energy companies’ Twitter (now X) accounts. Its findings suggest that the two U.S. companies used HUMAN, WEALTH, COLOR, JOURNEY, WAR, SPORTS, STEWARDSHIP, EVIL CREATURE, FOOD, and CRIME metaphors to fulfill publicizing, commercial, persuasive, evocative, and interactive functions, as well as to communicate their inherent environmental identities as protectors, stewards, competitors, and collaborators. These findings provide insights into corporate environmental communication and offer new perspectives on the communicative functions of deliberate metaphors.

The study investigates how Chinese English-as-a-foreign-language (EFL) learners construct translanguaging space via multimodal orchestration in collaborative English-language YouTube videos introducing Chinese culture. By triangulating multimodal analysis of videos and students’ interview responses, the current research maps translanguaging space construction within and across modes and identifies four multimodal translanguaging space patterns. Meanwhile, learners’ understanding of modal affordances, their intents, their perceptions of the intended audience, and their experiences with relevant (multimodal) texts were found to influence their multimodal orchestration in translanguaging space construction. Digital multimodal composing (DMC) provides EFL learners with opportunities to draw upon their expanded multimodal repertoires, to combine multiple modes for meaning-making creatively, and to transcend the boundaries of languages and modalities critically. Pedagogical suggestions are provided regarding integrating DMC tasks into multilingual learning environments.

This article presents a critical account of one teen’s sense of audience as she enacted literacies on social media platforms and provides strategies that can inform the teaching of audience and purpose in ways responsive to teens’ digital literacies. Informed by case-study research and insights gained from interviewing, observing, and collecting digital artifacts, I discuss how Samirah X, a self-described teen actress and social justice advocate, engaged in writing practices on social media for three different main perceived audiences: cultural and racial community audience, socially conscious audience, and parental audience. Other sub-audiences from Samirah X’s case narrative are presented: audience as Black people, culture, and identity; audience as Black women and girls; and audience as Blacks who experience injustice and acts of violence. At the conclusion of this article, I provide implications for teaching English Language Arts focused on how social media work can fulfill state standards.

This study examines Fortune 500 companies’ mental health-related Facebook posts during Mental Health Awareness Month from a CSR perspective. Analyzing 6,264 posts revealed low engagement (1.84%), with half of the posts aligning with WHO-recommended content areas. Posts spanned all CSR typologies, employing diverse information strategies but limited dialogic communication. Despite low engagement, audiences responded positively, particularly to posts on public health, employee involvement, mental health promotion, and human rights. Hyperlinks, graphics, and multimedia boosted interaction and emotional resonance. Findings deepen understanding of effective health-related CSR communication and offer insights into authentic and empathetic CSR strategies for communication training.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background</b>: Corporations are increasingly leveraging social media to communicate their corporate social responsibility (CSR) practices and corporate ability (CA) messages. Concurrently, the overseas expansion of Chinese corporations is significantly affecting global environmental sustainability and CSR practices. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Drawing upon the conceptual framework of stakeholder engagement proposed by Kujala et al., this study measures the engagement effects of specific CSR/CA topics communicated by Chinese corporations on Facebook. Although previous research has compared the effectiveness of CSR and CA topics, it has resulted in a lack of consistent findings on which specific CSR/CA topics spark more responses from stakeholders. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. Which CSR/CA topics are likely to generate the higher amount of public engagement (measured by the count of likes, shares, and comments) on social media? 2. Which CSR/CA topics are likely to elicit comments with the most positive tone on social media? 3. Does the tone of corporate posts correlate with that of the public comments that they evoke? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> Using content and sentiment analysis, this study examined 11,628 corporate posts and 235,976 fan comments on the Facebook accounts of 34 large Chinese corporations to investigate the influence of message topics and emotions on public responses. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> The results indicated that CA topics elicited more responses than CSR topics did, but public comments on the latter were more favorable. Among the CSR topics, “public health commitment” generated the most responses, and “supporting cultural/sport events” received the most favorable comments. “Industry leadership” generated more favorable comments than other CA topics did. Overall, topics differed significantly in terms of the number of responses and the tone of comments that they yielded. The tone of CSR posts was positively correlated with the tone of the ensuing public comments, but such a relationship was not observed with CA posts. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> Corporations should constantly scrutinize stakeholder responses to different topics posted on their social media accounts and adjust topic proportions accordingly to optimize communication outcomes. Scholars can enrich theories of Western roots through Eastern perspectives by studying how Chinese corporations communicate messages globally.

In Political Mourning: Identity and Responsibility in the Wake of Tragedy, political theorist Heather Pool offers a theory of “political mourning” in which publics respond to a highly visible death (or deaths) in ways that challenge the existing meaning of citizenship and the nation's responsibilities towards disenfranchised groups. In the introduction, Pool states, “I define political mourning as an affective communal response to a loss that threatens (or is perceived to threaten) the historical narrative, present expression, or future possibility of the political community and/or the ideals that sustain that political community” (17). While political mourning could be associated with any identity group in the United States, Pool specifically examines the role of racial identity formation. In addition to centering racial identity in the political mourning concept, Pool narrows the focus of her work to the deaths of “everyday people” rather than public figures such as politicians or martyred activists.This book contributes to political theory by building upon past scholarship on mourning and trauma studies. In the introduction, Pool argues, “It is the central claim of this book that the deaths of everyday citizens, at particular moments and in the wake of a contingent process by which these deaths are made political, can move the living to political action” (10). Pool then delineates between three forms of “mourning” in chapter one, including “private mourning,” “public mourning,” and “political mourning” (14–21). The conception of “political mourning” draws from John Dewey's publics and the “barriers to creative democracy.” These barriers—“apathy”, “indirect effects”, “the problem of presentation,” and “development of judgment” (19)—provide the framework in the analysis chapters of Political Mourning. Pool states, “Considering Dewey's focus on mobilizing citizens out of apathy, widely visible losses that prompt discussions of responsibility can be seen as moments when publics are formed. In response to visible losses, citizens and political leaders often propose specific institutional reforms” (20). Additionally, Pool extends theories regarding death and politics, including works by Bonnie Honig, Judith Butler's “mortalist humanism” concept, and Simon Stow's book, American Mourning (21–22). The author traces the political process of “how mourning becomes political by examining several instances where death served as the justification for political calls for change” (33, original emphasis). In Pool's “processual theory of political mourning,” scholars should consider five aspects of a highly publicized death, including: “context”; “visibility”; “agents”; “responsibility”; and “political change” (7–8).The analysis chapters include the following four examples of political mourning in the United States: The Triangle Fire of 1911; the murder of Emmett Till; the September 11 attacks; and the Black Lives Matter movement. Chapter two examines the political mourning surrounding the Triangle Fire, which involved the deaths of 146 young women and girls who worked at the Triangle Shirtwaist Factory in New York City. This chapter critiques the ways in which white racial identity transformed, in part, due to the mourning process and memorials in honor of deceased workers who were mostly Italian and Jewish immigrants. Prior to the Triangle Fire, “white identity” was reserved almost exclusively for Anglo-Saxons (47). When workers at the Triangle Shirtwaist Factory held a labor strike less than two years before the fire, although “non-white” workers received a lot of press coverage, their efforts to unionize failed. According to Pool, the political mourning following the fire motivated the public to support increased worker protections. Pool states, “Before the fire, the immigrant, not-quite-white striking workers were perceived by political elites as attacking American values and cherished ideals of self-sufficiency at the heart of American identity. . . . However, the power and the outpouring of public sympathy after the fire recast the now-dead workers as victims of politically enabled negligence and racialized exclusion” (49). Additionally, she claims that the dead workers’ “youth, femaleness, and ambiguous racial status” transformed them into sympathetic figures in the public's imagination (49). Although factory fires were common during this period, Pool argues that the earlier news coverage of the Triangle Factory workers’ strike created a “visibility” that made the public “predisposed to care about the workers in this factory” after the fire (56–57, original emphasis). Pool claims that the widespread mourning in New York City following the Triangle Fire, including a “March of Mourning” with nearly 400,000 marchers and onlookers, mobilized the public to care for “non-white” laborers (59) and adjusted the public's understanding of non-Anglo-Saxon “whiteness.” Pool claims, “Triangle was a moment when intra-white racial differences were muted, and one of many moments in the long process of reconceptualizing the threat to Americanness as originating not from hordes of immigrants but from blackness” (66). The public began to view the mostly Italian and Jewish victims of the Triangle Fire in New York as “innocent victims,” and their victimhood and status as working-class immigrants “laid the groundwork for a shift from hostile race relations toward friendly ethnic rivalries that helped pave the way to full citizenship for white workers within a racialized democracy” (67).Chapter three explores the political mourning surrounding the murder of Emmett Till. Pool provides a detailed overview of the scene of the murder in Mississippi, the funeral procession in Chicago, and the deep South location for the trial of Till's killers. In this chapter, Pool discusses the primary agent of this political mourning, Emmett's mother Mamie Till-Bradley (more commonly known as Mamie Till-Mobley). Pool argues that Till-Bradley's claim “I know the whole United States is mourning with me” was, in Pool's words, “a powerful rhetorical construction,” that extended a mother's private mourning of her son to a collective mourning for Americans of all races (80–81). Additionally, the author connects the death of Emmett Till and the subsequent failure of the Mississippi court to convict his two murders to sociopolitical contexts, including the Cold War and the Civil Rights Movement. Pool claims that the unjust verdict of “not guilty” for Roy Bryant and J. W. Milam (who later confessed to Till's murder) helped propel political change by getting Northern liberal whites to recognize the extreme harms of white supremacy. She states, “A politics of mourning over Till's death gave white American liberals—who had apparently come to accept the Jim Crow status quo—a clear instance to reflect on the calls of the nascent civil rights movement for racial justice and to see how the reality of Jim Crow violated aspirations to actual American democracy” (72–73). Similar to the author's finding in the chapter on the Triangle Fire, some white Americans became motivated to see a racialized community differently once a tragic death received widespread media coverage. This chapter of Political Mourning provides one of the most insightful applications of the political mourning concept that rhetorical critics could use with other civil rights case studies. As Pool states, “Without understanding the politics of mourning, it is difficult to make sense of why some deaths lead to political change while others do not” (90).In chapter four, Pool argues that the United States adopted a skewed version of political mourning following the September 11 terrorist attacks, what she terms “sovereign mourning.” In contrast to the other cases, the author claims that, following 9/11, the American government did not take any responsibility for the events that could have motivated the terrorists, including US military interventions and political intrusions in the Middle East. Furthermore, the news coverage of 9/11 focused on images of planes flying into the Twin Towers and burning images of the Pentagon rather than bodies of the deceased. In the analysis chapters on the Triangle Fire, Emmett Till, and Black Lives Matter, there are detailed descriptions of how images of the dead served pivotal roles in rallying the public toward political change. And finally, the majority of the victims of the attacks on the Twin Towers were white Americans, primarily upper-class white men in the financial industry. These victims were honored along with the New York City firefighters and police officers who responded to the attack on the Twin Towers. Meanwhile, the racialized groups of Middle Easterners, Muslims, and Arabs were constructed as an “Arab Muslim enemy” that could fill the country's need for an external target following the end of the Cold War (97–99). Pool, who witnessed the 9/11 attacks on the Twin Towers first-hand, provided a compelling description of the context preceding 9/11. This chapter departs in some ways from Pool's theorization of political mourning. It may have been beneficial for readers to learn more about how the patriotism following 9/11 helped draw white racial groups together, compared to other racial groups.Finally, chapter five centers the Black Lives Matter (BLM) movement and the impact of Trayvon Martin's and Mike Brown's deaths. Pool states that while many social media users adopted the hashtag #BlackLivesMatter to push for political change regarding police brutality, the alternative #AllLivesMatter became a backlash against centering blackness. As the author argues, “If, as the data seem to indicate, those using the hashtag #AllLivesMatter are generally white and pro-law-enforcement, #AllLivesMatter seeks to equalize the risk of being a police officer with being a black citizen. . . . It also disregards the long history of law enforcement's purpose: to protect both property and whiteness” (139). It is important to note that both Martin and Brown were killed by individuals who were white-appearing and serving in roles to protect the state. Since Political Mourning was published in 2021 and completed in the spring of 2020, there are only brief mentions of George Floyd's death by strangulation. However, in the case of George Zimmerman (who killed Martin) and Officer Darren Wilson (who shot Brown during a traffic stop), neither of the killers were convicted of a crime. Chapter five instructively synthesizes past studies on the forms of dialogue that social media users engaged in with either hashtag. As the BLM movement is ongoing, Heather Pool's connection of the political mourning concept to this activism could help scholars studying other deaths that have been commemorated by BLM. Pool claims, “The public whose interests the state reflects and whose interactions become predictably ‘canalized’ is a white public, who has rejected both logical and emotive calls to recognize the humanity of blacks and other people of color in the United States. And yet blacks (and other excluded groups) regularly challenge the undemocratic institutional arrangements that define our white democracy” (143, original emphasis).Pool concludes by considering the outcomes of political mourning, whether it will “serve as a powerful resource to demand Deweyan democracy” or “lead the polity down dark roads of xenophobia and the denial of our own role in shaping the world” (153). These two possibilities are reflected in the four case studies. While “political mourning” could help scholars studying public memory, affect, rhetorical history, media theory, and publicity surrounding deaths and tragedies, the concept may be too broad, or stretched to its limits, aligning the aftermath of murders with the aftermath of terrorism and deadly fires.

This article examines how Aristotelian rhetorical principles— ethos, pathos, and logos—can help manage social media outrage in complaint handling by translating them into defensive and accommodative response strategies commonly used in service recovery. Two online experiments evaluated four strategies for their effects on complainants’ moods: (a) blame-shifting; (b) promising action; (c) apologizing; and (d) a combination of empathy, apology, and promise. The results showed that accommodative strategies were more effective than defensive ones, with the combination of empathy, apology, and promise as the most effective. The findings suggest incorporating rhetorical training in business communication to enhance response efficacy.

Given the prioritization of video format in social networks, the interest of scholars and managers in the elements that determine their effectiveness has increased. This article analyzes image type (product vs. people) and written text’s role in message reinforcement. Three studies are carried out combining conscious and unconscious responses. We contribute to visual rhetoric literature, affirming image-based videos are more liked and shared versus short videos that are based on written text. Specifically, the images related to the content of the message are more liked than the image of a person that explains the content, although attention is greater when a person appears. As for the overwritten text, it favors the willingness to share short videos, but reduces likeability in videos with images related to content. Additionally, the unconscious response through electrodermal activity shows that short videos with persons and overwritten text achieve more emotional activation and avoid that attention wanes. These findings aid in designing effective short video content for brands and individuals that use social media to communicate.

Brands create social media content strategically to engage users and promote their products and services. Students primarily use social media for fun and socializing, more as consumers than creators on social media. An innovative project was required to give students an experience and teach them social media content creation strategies. In participatory action research, students work with local street vendors and create informational, emotional, social, and entertaining content for the vendors’ business pages. Students’ efficacy and learning experiences are recorded through surveys and discussion forums. Implications, challenges, and recommendations are discussed in the paper.

Amidst the panic, fear, and uncertainty during the COVID-19 pandemic, Dr. Wenhong Zhang emerges as a go-to source for the Chinese public to seek information to protect themselves and find hope and order in their distress. Focusing on Dr. Zhang's 39 WeChat posts from January 2020 to March 2022, this case study reveals that he employs a constructed ethos and leverages WeChat as a powerful social media to craft the kairotic responses to the pandemic.

Abstract Considering the recent erasure of LGBTQ+ representation in school curricula in states like Texas, this article explores the benefits of pairing medieval flytings (verbal battles with homophobic insults) in “Loki's Quarrel” from The Poetic Edda with recent homophobic discourse over rapper Lil Nas X's controversial music video “Montero.” It suggests that teaching such pairings of past and present queer texts and utilizing a range of inclusive practices and activities in the college classroom can highlight queer experiences and foster inclusion through representation. Through comparing insults that the trickster god Loki is ergi (a bottom) with Lil Nas X's Twitter defense reclaiming his agency as a “power bottom,” the article shows as well how homophobia and misogyny intersect in practices of medieval and modern bottom shaming. Moreover, it demonstrates how queer figures, whether in Viking culture or American pop culture, have always drawn power from queerness to challenge heteronormative masculinity.