<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background and research problem:</b></i> The way in which work is done in digital contexts deviates from classical corporate, hierarchical, departmental organizations. Since digital microfirms are becoming more common, understanding the way members organize their activities through communication in this specific type of enterprise represents an appealing field to develop. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></i> We discuss how the framework of Cultural-Historical Activity Theory (CHAT) allows us to analyze activity systems and trace disruptions in postbureaucratic digital work. We also review research using CHAT along with genre studies to understand, specifically, business communication and entrepreneurial rhetoric in a spaceless microfirm that provides digital services. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></i> 1. In what activities does this microfirm engage? That is, what different objects and outcomes has it been developed to achieve? 2. How do the contradictions between these activities shape the microfirm’s organization and its orientation to clients? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methods:</b></i> Guided by the components of activity systems, we coded interviews, questionnaires, instant messages, and databases. Discourse analysis allowed us to identify contradictions. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results:</b></i> Both from the perspective of some team members and through artifact analysis, flexibility and closeness to the client are the firm’s value propositions. Consequently, they organize their daily activities around addressing the urgent, proximate needs of each client. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion:</b></i> Although the microfirm’s focus on flexibility and closeness sets it apart tactically from larger competitors, it also hinders strategic planning, requiring greater effort for group communication and decision-making. This insight helps us to understand why microfirms in general seem more tactically than strategically oriented.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>About the case:</i></b> We suggest using Aristotle's rhetorical triangle, a tool for analyzing communication in terms of logos (logic), pathos (values), and ethos (identity), in science, technology, engineering, and mathematics (STEM) undergraduate classes. We investigate how the triangle can enhance students’ communication skills by developing awareness of pathos and ethos, and shed light on values, considerations, and professional identity at different stages of their studies. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Situating the case:</i></b> Developing communication skills among STEM students is imperative even in the age of AI-based tools. Although many books and platforms exist to help facilitate communication in general, STEM students require practical tools to foster the rhetorical skills needed for effective and persuasive communication. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Methods:</i></b> The rhetorical triangle intervention was implemented in two undergraduate courses to help students develop the other necessary elements of effective communication beyond logos: i.e., pathos and ethos. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Results:</i></b> Our results show that the intervention enhanced students’ ability to express shared values (pathos) with their audience and fostered the development of professional identity (ethos). Our findings also revealed notable differences in professional identity expression when comparing two different samples of future scientists and engineers in their freshmen and senior years. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Conclusion:</i></b> We suggest that incorporating the elements of the rhetorical triangle into STEM education can enhance students’ communication skills, particularly in expressing the value of their work and developing a strong professional identity. We recommend integrating these elements throughout various stages of the curriculum to deepen students’ understanding of effective communication and persuasion.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> Participant recruitment is a difficult stage of the research process, often resulting in considerable time and cost, with challenges in the diversity, quantity, and quality of participants. Existing scholarship on recruitment focuses on recruitment outcomes, specifically the development of a useful sample. This article directs attention from outcomes to processes by reconsidering this transactional, sample-building process as a relationship-building process through the lens of invitational rhetoric. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> The study analyzes the advertisements used on university study discovery sites (SDSs) to initiate participant recruitment and build sustainable relationships with the community. Universities rely on study advertisements to initiate recruitment on SDSs, which can serve as the foundation for the participant-researcher relationship. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> This case is situated in larger calls for research efficiency and the technical and professional communication discipline's call for less transactional and more personalized recruitment processes. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods:</b> After tracking and defining the rhetorical moves in study advertisements, the moves are characterized through invitational rhetoric to assess how they create conditions for value, safety, and freedom. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results/discussion:</b> This study finds that the main rhetorical moves of the advertisements are establishing credentials, introducing the offer (offering the product or service, essential detailing of the offer, indicating value of the offer), including study identifiers, and soliciting responses. The moves enacting invitational rhetoric are attentive to building reciprocity, transparency, and agency. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> To avoid transactional relationships with participants, researchers can incorporate invitational rhetoric into their recruitment materials by creating the conditions for value, safety, and freedom.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background:</b></i> Instructors in STEM fields help prepare students to be effective communicators in the workplace, partially through instruction of professional genres such as client-facing reports. At the same time, class sizes are increasing, and writing assessment often falls to teaching assistants (TAs). <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></i> Research suggests that TAs possess a maturing but inchoate sense of writing in their field, which potentially complicates their ability to deliver quality feedback. This study uses frame semantics, a form of discourse analysis, to probe TAs for their beliefs about writing in statistics. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></i> 1. When asked to describe the function and role of writing in statistics, what lexical verbs do TA informants use? 2. What frames are invoked by those verbs? 3. How do the invoked semantic frames position writing in relation to disciplinary and professional work in the field? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research methodology:</b></i> This study interviewed three TAs from an introductory statistics course about their perceptions of writing in statistics. Frame semantics was used to analyze TA responses. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results:</b></i> Less experienced TAs tended to perceive writing as a means of presentation, which entailed a weak sense of the role of rhetoric in technical communication and a muddied understanding of writing assessment. The more advanced TA perceived writing as a means of contextualizing statistical evidence for particular audiences. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion:</b></i> Due to their maturing perceptions of writing in their disciplines, TAs might not possess the ability to deliver quality formative feedback. One means of support for these TAs may be opportunities to discuss assessment decisions with one another, thereby calibrating against available expectations and rubrics.

Background: This article argues for the intersection of intercultural technical and professional communication (TPC), contrastive rhetoric, and corpus linguistics as a powerful alliance to perform application-oriented genre analysis. Literature review: Research into technical and professional communication has long been interested in genre analysis from an English for Specific Purposes (ESP) approach. Genres are a frequent form of professional communication; reports, in particular, have received great attention in the field of English for Business Purposes (EBP). Nevertheless, existing research has criticized that many ESP/EBP coursebooks are not really tailored to the trade, let alone contain the language used in real-life professional settings. Consequently, specialized corpora for genre description pertain. Aim: This study analyzes the audit report business genre to develop applications of language use for EBP learners. Research questions: 1. What characterizes the audit report (AuR) genre macrostructure in English (EN) and Spanish (ES)? 2. Are there noticeable differences between EN and ES in terms of genre realization? 3. How can the findings of descriptive research be applied in professional contexts? Method: An ad-hoc comparable corpus of authentic AuRs was compiled, tagged at the rhetorical level and browsed following a top-down procedure. First, the macrostructure of the AuR was pinned down and then compared cross-linguistically in search of similarities and differences. Then auditors’ self-mention markers and verbs referring to their tasks were examined. Results: Minor differences were observed at the rhetorical level, as opposed to the findings at the level of grammatical realization. A two-fold proposal is made to transfer descriptive knowledge to an ESP educational setting and to the workplace.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background:</b></i> This project investigates the persuasive strategies used when articulating the problem statement section of entrepreneurial business pitches. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></i> Although there are many studies of the pitch genre, surprisingly few studies investigate the structural elements of the pitch. Our research fills this gap by structuring the pitch using data from Start Up Chile (SUP), a globally recognized business accelerator. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></i> 1. Is there a relationship between certain industries and SUP's evaluation of exigence/opportunity? 2. In written problem statements, what rhetorical strategies appear most effective for articulating entrepreneurial exigencies to investors within SUP's business accelerator? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methodology:</b></i> We analyze 44 written problem statements that scored highly on a metric of problem identification via an initial statistical analysis and a genre-based rhetorical move analysis. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results and discussion:</b></i> We first establish that a relationship between SUP's ratings and the entrepreneurs’ industries cannot be assumed, then detail rhetorical moves are used by entrepreneurs. Our findings indicate that when entrepreneurs effectively construct problems/opportunities, they employ a cause-and-effect argumentative structure. Their “cause” is described as the result of a societal change or a shortcoming in current solutions to the problem, and the “effects” of this problem are pain points, which frequently manifest as a loss of time, money, or other resources. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Implications:</b></i> By identifying rhetorical moves from real-world instantiations of the problem-statement genre, we offer entrepreneurs and other business communicators persuasive strategies for navigating the rhetorical situation of the pitch.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> We present a case study of a user-experience (UX) graduate certificate. This program is part of a stackable group of credentials offered by a larger technical and professional communication (TPC) program. Our goal was to gather feedback from graduates, supervisors of graduates, current students, and instructors to identify best practices, challenges, and other lessons that can help TPC programs contribute to UX education. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> The UX graduate certificate program is a 16-credit, fully online program that learners can complete in nine months. The program draws learners of diverse backgrounds and has enabled them to become UX professionals. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> UX education programs have sprung up across the academy and industry. Little scholarship, however, has examined the effectiveness of these programs. As TPC competes with other organizations in UX education, it is critical to investigate TPC-originated UX programs. It is particularly helpful to juxtapose the perspectives of the classroom and industry. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods:</b> We conducted 13 semistructured interviews. These interviews examine, among other topics, what draws learners into the certificate program and how the certificate program has helped them in their subsequent career advancement. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> We found that a short-term, asynchronous certificate program is effective for novice learners to get into the UX field and advance their career. The most prominent strengths of this program include its conceptual depth, its quality of teaching, and its flexible learning. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> TPC programs have a distinctive role in shaping UX education. The power of their rhetorical foundation enables them to cultivate UX leaders and advocates. In turn, UX education helps TPC programs adapt to the changing landscape of higher education.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research problem:</b> A considerable amount of scholarship has amassed over the last 20 years regarding the teaching of user experience (UX) design, but there has been no systematic attempt to review this literature. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1.What is the definition of UX pedagogy according to technical communication and adjacent fields? 2. What is the state of specific UX pedagogical approaches in technical communication and adjacent fields? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Our corpus contained 76 sources directly pertaining to the teaching of UX. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> The theoretical framework of this study marries rhetorical theory and critical thinking. The former provides technical communication literature reviews with keen discourse analysis and the latter offers objectivity to the evaluation. To use this framework, we sought sources using journals related to technical communication and large databases from adjacent fields, including the ACM digital library and IEEE Xplore. We completed our search using Google Scholar to ensure broad coverage. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> Our review of sources revealed a variety of trends and a remarkably diverse conversation on UX, including various definitions of UX pedagogy, and a large variety of theoretical orientations, educational models, instructional approaches, industry influences, methods, and ethical concerns. From this diverse corpus, we hazard a unifying definition centered on teaching the UX process through hands-on approaches such as engaged learning. We close our article with recommendations for continuing to refine UX pedagogy in the future.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Sustainability is becoming an increasingly important issue in higher education (HE). Leadership statements in university sustainability reports (LSUSR) represent a unique genre for university leaders to communicate sustainability. This study aims to demystify the genre so that future leadership statements might be crafted with a greater degree of reflexivity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review</b> : Sustainability discourse in HE has been regarded as a legitimacy tool and an opportunity for image improvement for universities. Some studies have examined university sustainability reports, whereas there is a lack of studies focusing on the section of leadership statements. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research question</b> : Are there any cross-cultural similarities or differences in terms of rhetorical moves and communicative purposes between the Italian LSUSR genre and the American LSUSR genre? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> Using cross-cultural genre analysis, this study investigates the rhetorical moves of leadership statements produced by Italian and American universities. A move scheme is established and is used to annotate the sample texts. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusion:</b> The findings show that although the Italian and American LSUSR genres share the communicative purpose of establishing a sustainable image, the degree of discourse force exerting on this communicative purpose varies. The image-building discourse force appears to be more noticeable in the American leadership statements, which tend to use a wider range and a larger quantity of image-improving moves. The Italian subcorpus, on the other hand, seems to pay more attention to the genre function of report-introducing, which is not explicitly linked to image improvement. This article suggests that practitioners could consider the potentials of the LSUSR genre in developing an institutional culture of sustainability.

This book provides a compilation of scholarly chapters that focus on the various components of technical and professional communication (TPC) that, together, give it a distinct identity, and that must be sustainable. Reflection and upkeep of TPC components maintain the longevity of its identity. By critically analyzing what these fragments signify collectively as an identity, it is possible to develop a perspective that is durable for visualizing the TPC identity. Some of the TPC components included in this work are genres, ethics, procedural knowledge, procedural discourse, sociotechnical contexts, applied rhetoric, and participatory action research. The book’s 10 chapters are divided into three sections, each of which is underpinned by a strong research technique, strong theoretical foundation, and the authors’ real-world experiences. This book may be helpful to academics, industry professionals, and students alike. It provides professionals with a novel viewpoint on several TPC facets across various application fields, such as biomedical writing. This book offers a deep understanding of TPC and focuses on several intriguing subjects, such as intercultural and transnational dimensions, and accessibility and disability. One of the strengths of the book is the abundance of real-world examples and research studies with trustworthy research protocols spread throughout several chapters. This book is undoubtedly a great resource for learning about the subject, its trends, and new problems that may arise in the future.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> This article examines the rhetorical implications of archiving technical documents by studying the erasure of Black women's mental health narratives in Virginia's Central State Mental Hospital in the late 1800s and early 1900s. This article seeks to examine how historical mental health documents characterize (or fail to characterize) Black women and their mental health. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> We examine Black women's mental health experiences through absences in the annual reports from Central State Hospital in Virginia (formerly Central State Lunatic Asylum for Colored Insane). <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> There is a dearth of work related to the unique experiences that Black women face when dealing with mental health challenges coupled with or compounded by a legacy of misogynoir. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods/approach:</b> We offer an inventive approach for reading rhetorical absences and provide guiding questions for employing the critical archival inquiry methodology. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results/discussion:</b> In taking on this endeavor to learn more about how Black women's mental health was represented in historical archives, we learned a great deal, not from the text on the page of the documents but from the text that was missing from those documents. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> Technical communication scholars, especially those with an interest in inclusion and justice, must adjust their methodological orientation and their approaches to historical and archival research to include an exploration of what is missing from the archives. Technical and professional communicators have a unique skill set that is ideal for reading through absences and erasures in both contemporary and historical documents.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> The linguistic framing strategies used in media reporting on illegal drugs have been extensively documented, but less attention has been directed toward visuals, particularly data visualizations. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Positioning illegal drug use as a criminal justice problem or a public health issue are types of frameworks that use specific rhetorical strategies. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are the rhetorical strategies used in data visualizations published during the crack and opioid drug epidemics, respectively? 2. Do these strategies advance dominant media narratives that crack addiction should be criminalized but opioid addiction should be treated like a public health issue? And if so, how is this accomplished? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> Drawing from the media studies approach previously employed in a study in technical and professional communication (TPC) on information design trends, I apply the concept of “scripto-visual” rhetoric to select data visualizations published by mainstream news media during both drug epidemics. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> I argue these graphics escalated the perceived threat during both drug epidemics but different scripto-visual rhetorical strategies were used. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> Attending to ethical considerations in the creation of data visualizations has long been important in TPC, while scholarship has integrated social justice as a core component of the discipline. In the last section of this article, I bring these themes together by arguing that a social justice ethic is needed in data design work. I then propose a critical heuristic constructed from Jones et al.’s positionality, privilege, and power framework that can be used analytically or as an inventional tool to tease out the ways particular scripto-visual rhetorical decisions may be promoting inequities.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background:</b></i> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">The Washington Post</i> 's Fatal Force fatal police shooting database was first created in 2015 to fill a gap in official data collection on police use of force. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></i> Critical data studies scholarship suggests that data system design is rhetorical and communicates cultural values, not just numerical data. Narrative research methods, which focus on thick, rich contextual data, could help address the rhetorical and cultural dimensions of data system design. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></i> 1. How do data collection, aggregation, and curation practices influence data stories about crime and violence? 2. How does Fatal Force, a data system about police use of force that originated outside law enforcement, prioritize and organize information? 3. How does designing data systems with explicit, highly specific goals and aims (like the inclusion criteria and purpose of Fatal Force) influence the system as a whole? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methodology:</b></i> Using “unblackboxing,” a combination of narrative and critical data studies methods, I analyzed the Fatal Force database and its accompanying data stories. I compare this database with its institutional counterpart in the FBI's fledgling Use of Force database. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results:</b></i> Fatal Force is constructed with particular attention to questions that users may have about police brutality, police shootings, and race. Fatal Force's data stories use narrative commonplaces like sociality and temporality to humanize the issue of police use of force and communicate greater nuance. The FBI's Use of Force database shows an orientation toward police perceptions of use-of-force incidents and a lack of attention to national conversations about police brutality. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusions:</b></i> Data systems show clear perspectives on the issues that they describe, which influence how users encounter the data system, how useful the system can be for various users, and how inclusive or just the data system is.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Introduction:</i></b> This article offers an approach that we call <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">critical collaboration</b> —an array of theoretical commitments drawn from the authors’ embodiments and lived experiences. In making explicit the connections between authorial embodiment and the content of theory and practice, our practical models demonstrate new and varied approaches to public feminisms. We begin with a discussion of embodiment and then offer four sections—amplification rhetorics, apparent feminisms, a techné of marginality, and memetic rhetorical environments—with key takeaways to guide readers through our related-but-different approaches. Our goal in doing so is to underscore the importance of public feminisms to enacting social justice in technical and professional communication. This means recognizing our obligation to respond to unjust technical communication. Technical communication is not a utopia of inclusion and anti-racism—although some corners of the field are dedicated to those topics, to be sure. Rather, despite the social justice turn, some parts of the field still insist on objectivity, neutrality, and practicality as the touchstones for “good” technical communication. Our work here shows some of the ways in which we might resist the cultural blinders that allow such ideas to persist unabated. Drawing especially on research in rhetoric and embodiment studies, we build interdisciplinary bridges with critical race studies (including critical race feminisms), womanism, gender studies, technical communication, Black rhetorics, queer studies, cultural studies, and rhetorical genre studies, among other fields, to provide a set of practical approaches to public feminist exigencies that resist collapsing all feminisms into a single approach. We argue that drawing on embodiment to develop a multiplicity of feminist approaches and engaging in critical collaboration as those approaches evolve is a way forward that allows for more stakeholders to engage fruitfully in public feminist projects. Our hope is that readers can then imagine public feminisms as one avenue for doing the social justice work that is vital to the growth of technical and professional communication as a field.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background:</b></i> There is a lack of conceptual framework for how to develop more inclusive practices in the subfield of technical editing. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Literature review:</i></b> Some researchers have posited theories, like feminism and rhetorical theory, as ways to conceptualize technical editing. This piece extends that literature into social justice using Walton, Moore, and Jones's 3Ps heuristic of positionality, privilege, and power. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Research questions:</i></b> 1. What ideologies are circulating in technical editing pedagogy? 2. How might technical editing pedagogy become more inclusive? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Methodology:</i></b> We conduct a rhetorical analysis of the major academic works in technical editing, including books, textbooks, and academic articles, and compare them to an established framework for social justice in technical and professional communication—the 3Ps heuristic. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Results:</i></b> We find that there are strong instrumentalist underpinnings to much of the current literature in technical editing, making the goal of technical editing linguistic conformity to American Standard English (ASE) at the expense of linguistic diversity. We offer a conceptual framework, the inclusive editing paradigm (IEP), to challenge that linguistic hegemony in technical editing and provide technical editors with theoretical and practical foundations for developing a more inclusive editing practice. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Conclusions:</i></b> More work needs to be done to shift technical editing in a more inclusive direction. We call on practitioners, academics, and users to contribute to this dialogue.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background</b></i> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">:</i> Under the Fourth Amendment to the US Constitution, law enforcement agencies are required to draft and uphold a Use of Force document to safeguard the rights of the public. This document, in its most successful form, defines use of force and offers specific core principles that outline de-escalation tactics and techniques to reinforce use of force and deadly force as a last resort. What is missing from the conversation of this policy is an analysis of the rhetorical choices within each document, and the understanding that these documents are rarely written with social justice in mind; rather, they are focused on legalese and protecting the individual departments and the police officer responsible for using force. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review</b></i> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">:</i> The Use of Force document is a genre of policy that academics have been drawn to, especially in consideration of social justice. With a rise in law enforcement violent interactions with historically marginalized groups of the public, policy analysis is necessary. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions</b></i> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">:</i> 1. What key terms, concepts, and narratives are used within each document to reinforce oppressive ideology? 2. What rhetorical moves give agency of force to officers through various terminology? 3. What does an analysis of these policy documents reveal for technical and professional communicators regarding our role in social-justice-driven work? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research methods</b></i> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">:</i> I performed a rhetorical analysis of each document, pinpointing words, phrases, and sections that were unique to the specific text. NVivo qualitative research software was used to create word trees, where word frequencies were analyzed to uncover each department's situational position and the implication of such. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results and discussion</b></i> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">:</i> The analysis revealed that of the two documents under review, one tended to humanize not only the situational officer, who is incapable of being neutral, and the person whom force is being used against. The other tended to reflect policy-driven terminology that works to dehumanize the person involved with the officer and continues to uphold oppressive rhetoric. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion</b></i> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">:</i> Technical communicators have a responsibility to insert themselves in issues of injustice. An analysis of these policy documents reveals areas of revision, areas where the public should be involved, and is a move toward further accountability regarding police brutality against historically marginalized communities.

This book offers college writing instructors strategies for creating linguistically diverse classrooms. Building on theories of language that multilingualism is a student’s strength not a deficit, the book will help faculty, staff, and graduate teaching assistants design lessons, courses, professional development opportunities, and writing center programs that support multilingual students and challenge notions that success on US campuses requires strict adherence to communicating in Standard Academic English (SAE). Through a highly engaging series of studies, the authors in this collection provide evidence that their approaches strengthen their writing pedagogies and empower their students. Although this book is primarily addressed to writing instructors, it may have some utility for professional communicators in industry. The rhetorical listening framework outlined in Chapter 10 would support in-house training on communicating across differences. The editors note that their work on the collection occurred during the COVID-19 pandemic. However, another relevant context emerged that is not addressed in the book explicitly. Following now-revoked Executive Order 13950, more than half of US states have enacted or are debating laws that would restrict classroom and professional development training around issues of diversity, inclusion, and equity. These laws may affect state-funded universities in ways that limit educators’ ability to enact the pedagogies described in this collection.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Resume preparation is a common activity within technical writing classes, but the advent and increased use of resume profile and job-hunting sites, such as Indeed.com, require instructors and researchers to re-think common practices in the teaching of resume writing, particularly for writing instructors with limited disciplinary experience. Prior research for conventional resumes has quantified the disciplinarity of resumes as a function of resume quality using metrics of disciplinary discourse density, which may be useful in analyzing online resumes profiles. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. How do online engineering resume profiles demonstrate disciplinarity? 2. What formatting and stylistic conventions are observed within engineering resume profiles? 3. How do rhetorical disciplinarity and conventions vary with resume profile quality? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Although past efforts have examined the resume as a critical genre for entering a professional setting, few researchers have sought to interpret the relationships between discursive and stylistic expectations and quality in online resume profiles, while also accounting for aspects of disciplinarity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> This study compares engineering (all disciplines) resume profiles from Indeed.com with a corpus of conventional engineering resumes through qualitative genre analysis and quantitative methods for calculating disciplinary discourse density. We also characterize stylistic and rhetorical conventions for resume profiles, and statistically compare these facets as a function of resume quality. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusion:</b> Results determined that discursive strategies were significantly different between strong, moderate, and weak engineering resume profiles. Qualitative analysis captured differences in style and form that were also statistically linked with quality. Based on our results, we call for further investigation into resume profiles and reconsideration of current pedagogical approaches.

Introduction: To present technical content clearly and effectively for global users of English, engineering students need to learn how. About the case: Technical communication classes in Spain and the US engaged in an international telecollaborative project between cross-cultural virtual teams in which students in Spain developed oral presentations that were then peer-reviewed by counterparts in the US. Situating the case: Research on international professional communication and, more specifically, virtual exchange is rapidly growing to explore how instructors can help students gain key competencies such as audience awareness, intercultural sensitivity, and an understanding of English as a lingua franca. Approach/methods: As part of the Trans-Atlantic & Pacific Project network, this project focused on spoken communication. Data were analyzed from feedback forms used by US students to evaluate oral presentations, and on prelearning and postlearning reports completed by students in Spain, as well as from class discussions accompanying the project. Results/discussion: Through reflections on pragmatic strategies that facilitate exchange and collaboration in English as a lingua franca, the engineering students became more fully aware of the importance of rhetorical and linguistic factors that affect meaning-making for engineers internationally. Conclusion: Results suggest that students who participate in transnational virtual exchange projects integrate their desire to acquire knowledge with an awareness of the importance of sharing knowledge through mindful and inclusive communication practices. Technical and engineering communication instructors from different countries can heighten their students' audience awareness, and cultural and language sensitivities through such projects.

Background: Captions do important communicative work, but little research has investigated their content quantitatively. Literature review: Captions help facilitate learning and make retrieving information from databases easier. Yet, few studies have explored the rhetorical moves found in figure captions to better understand their communicative function. Research questions: 1. How do captions found in psychology, linguistics, biology, and technical and professional communication (TPC) journals differ in terms of length? 2. What are the rhetorical structures of figure captions in psychology, linguistics, biology, and TPC journals? 3. How do the rhetorical structures of captions in journals from these four disciplines differ? 4. To what extent does visual type interact with caption length and rhetorical structure? Research methodology: Using quantitative content analysis, I compared the frequencies of moves in captions across disciplines, determined whether the moves were conventional or optional, and identified patterns in the progression of moves in the captions that I analyzed. A supplementary analysis of the types of visuals that accompanied the captions offered insights into the findings of the caption-content analysis. Results: Results suggest a high degree of variation in the rhetorical structure of captions in academic journals. Biology captions were, on average, the longest and contained the most moves. TPC captions were the shortest and contained the fewest moves. Psychology and linguistics captions fell between the biology and TPC captions. Conclusions: Understanding variation in caption content can encourage a more rhetorical approach to caption writing. Researchers in disciplines where shorter captions are standard might consider writing elaborated captions.

Background: The lab report is a commonly assigned genre in engineering lab courses; however, students often have difficulties meeting the expectations of writing in engineering labs. At the same time, it is challenging for engineering faculty to instruct lab report writing because they are often under-supported in writing pedagogies and usually unfamiliar with the extent of students' prior writing knowledge. Literature review: Literature on technical communication in engineering addresses the importance of a rhetorical approach to writing instruction, as well as an emphasis on genre. Extending this literature, research into writing transfer provides valuable insight for better understanding how undergraduates negotiate the engineering lab report as a new genre within this distinct rhetorical context. Research questions: 1. How effective is a transfer-focused writing pedagogy in supporting students' understanding of the genre conventions of engineering lab reports? 2. How does the transfer-focused writing pedagogy impact students' writing quality in five categories (rhetorical knowledge, organization, evidence, critical thinking, and disciplinary conventions)? 3. What are the rhetorical features that engineering students improve or struggle with the most with lab report writing? Research methodology: Four engineering instructors and two English instructors participated in this study to design and develop the lab report writing instructional module, and implemented the module materials into their engineering lab courses. The module, consisting of lab report writing instruction and assessment resources, shares a rhetorical approach and foundational writing terms with first-year composition courses to emphasize a writing-transfer pedagogy. We collected and analyzed undergraduates' lab report samples to evaluate the impact of the module on students' writing performance. Two sets of lab reports were collected for analysis: the sample sets before (control), during the 2015-2016 academic year; and after (experimental) implementation of the module, during the 2016-2017 academic year. Results and conclusions: Data collected via pre- and post-implementation writing artifacts show that a rhetorical approach to teaching lab reports helped students better understand the expectations of the lab report as a discipline-specific genre, and it developed students' understanding of the rhetorical features of engineering writing. The pilot module positively impacted the quality of students' lab reports, a finding that suggests that using a transfer-focused writing pedagogy can successfully support the transfer and adaptation of writing knowledge into gateway or entry-level engineering laboratory courses.

Background: This study adopted a corpus-linguistics approach to investigate the gender effects in students' technical and scientific writing. Specifically, we analyzed whether gender influenced how males and females used adverbs (e.g., very, really, and definitely) and passive voice (e.g., the article was published in the journal). The overuse of both adverbs and passive voice has been associated with poor writing clarity and concision. Literature review: Previous research works on gender effects in language have been mixed. Since these are all the essential elements of effective technical communication, teachers need to know what gender effects might exist. Research questions are as follows: 1. Does gender influence the student writers' use of adverbs? 2. Does gender influence the student writers' use of passive voice? Methodology: The sample included 87 writers (46 females and 41 males) who contributed to a 757,533-word corpus. Researchers analyzed 12,111 instances of adverbs and 4,732 instances of passive voice within a variety of technical texts. Results/discussion: Female writers used significantly more adverbs as well as more additive/restrictive, degree, and stance adverbs than expected. Male writers used more linking and manner adverbs than expected. Female writers also used significantly more passives, particularly passive verbs associated with reporting findings and interpretation. In contrast, male writers associated with passive verbs used to describe methods and analyses. Overall, the results suggested that females and males used the same style markers to fulfill different rhetorical functions.

Digital media abound, so technical communicators must continually invent new ways to communicate in these new technologies. They must understand new media and find the most effective ways to use them. Using rhetorical and ethical theory, the authors of this book analyze the changes to professional communication provoked by technological advancement. The book offers case studies and analysis to demonstrate approaches to network interactions such as phatic communication, rhetorical interaction, social listening, and artificial-intelligence (AI) agents. This book is divided into two sections. The first details rhetorical and ethical approaches in communication; the second examines four “Cases of Network Interaction.” The first half of the book explains how rhetoric and ethics can be used to help create successful networked communication. The second half recommends how to apply rhetoric and ethics in specific workplace settings. Each chapter contains detailed subheadings and a helpful conclusion summarizing its main points, a feature sure to help students and novices digest the theoretical concepts presented. The summaries will also help readers who must quickly read and understand a specific topic without having to read the book in its entirety. This book provides a fairly general overview of the main issues influencing communication using digital media and new technology. It offers case studies and key concepts that could be applied to a variety of fields. This book could be used as an introduction to corporate communication across industries. It focuses on a few key rhetorical concepts; therefore, other theories such as postcritical approaches are not considered. This book introduces rhetorical theory applied to realworld cases. Doing so might help a wider range of readers see practical applications for it, even though the book does not offer rules, checklists, or guidelines to follow in networked communication. Nevertheless, the book clearly offers a comprehensible introduction to cases and considerations for professional communication and network interaction.

Introduction: Professional communication instructors in transnational contexts face unique challenges when helping students transition into the workplace. These challenges include preparing students for multilingual workplaces and educational settings, as well as multicultural communication in English at transnational workplaces. About the case: The authors, working at an international branch campus (IBC) in the Middle East, wanted to revise their assignments in a technical writing course for engineers in order to better prepare students for the realities of professional communication in the region. Situating the case: Engineering students matriculate into an increasingly diverse workplace, but instructors may not adequately understand the needs of employers in transnational corporations. Methods: Semistructured interviews were conducted with students and alumni of the IBC, and transcripts were coded for common themes. Results/discussion: Students and alumni had different perceptions of workplace communication genres, expectations for detailed writing, and the ability to adapt rhetorical strategies for different contexts. Alumni experienced a gap between their professors' and their workplaces' expectations for business genres and level of detail. They also reported that one of their significant challenges was adopting a flexible mindset toward written and spoken communication practices. Conclusions: Professional communication instructors should emphasize the strengths of multilingual writers, particularly their sense of language difference and rhetorical attunement, to better prepare them for the transnational workplace, in both the US and abroad. The authors describe changes in their pedagogy to help students adopt a more flexible and industry-oriented mindset toward technical communication.

Background: Professional communication instructors give profuse feedback on student writing in service or introductory courses; however, professional communication has traditionally borrowed feedback practices from first-year writing. In addition, professional communication instructors have relied on lore instead of data when giving students feedback. Literature review: Three recent studies examine the content of feedback comments given by professional communication instructors; nevertheless, these studies open questions about how professional communication instructors enact their pedagogical values when giving feedback. Research questions: 1. What do instructors value when teaching professional communication service courses? 2. What do instructors emphasize in their feedback? 3. To what extent do instructors' values align with the feedback that they give on students' writing? Research methodology: To answer these questions, this pilot study does close qualitative work to test interview questions and a coding scheme formed by inductive content analysis. I triangulated four interviews about instructors' pedagogical values with content analysis of their 599 feedback comments on students' writing. Results and discussion: The results reveal three implications: Rhetorical terminology may contradict the goals of professional communication, overly conversational or directive feedback may not give students tools to improve their writing, and borrowing pedagogical training from first-year composition may not prepare instructors to teach professional communication. Conclusion: Tensions between instructors' values and their feedback comments highlight a lack of consensus about professional communication's pedagogical values for the service course, particularly higher order values, such as audience analysis or purpose through giving feedback.

Introduction: ABET has approved changes to the EAC's Criterion 3 that will take effect for the 2019-2020 accreditation cycle. Among many changes and rearrangements is the introduction of the term “engineering judgment” as one of the competencies that students must develop to prepare for professional engineering. Literature review: However, engineering judgment is not defined in the criterion, and although it is a ubiquitous concept in the philosophy of engineering and engineering education, little empirical investigation has been undertaken into the practice of engineering judgment. And there is even less conceptual or empirical investigation into communication's role in the practice of engineering judgment. Research questions: 1. What does engineering judgment look like in practice? 2. How does the sociotechnical situation affect engineering judgment? 3. What role does rhetoric have, not only in communicating judgments, but informing them as well? 4. How can teachers and practitioners in engineering and technical communication use these findings to facilitate better judgment in the classroom and at work? Methods: Using videotape and fieldnotes, the author examines the two sequences of decision-making from a student engineering design project. An ethnomethodologically inspired framework is used to exhibit the phenomenal details of “doing” engineering judgment. Discussion/conclusion: Data reveal that engineering judgment may be fruitfully understood by educators as not just a cognitive and individual ability to apply technical knowledge, but instead a capacity of participants to rhetorically establish common cause to interrogate and reflect on the relations between technical data and situations.

Technologists, research scientists, communication professionals, and others involved in computer and internet technologies, including graduate students, will find this book both relevant and prescient. Readers interested in philosophy, futurism, or the fate of humanity will like it too. The book achieves its purpose of outlining, with salient references and a sense of history, the prominent strains of thought in the transhumanist and human enhancement communities - and their philosophical forebears - along with critical responses. The book stands out as a comprehensive, measured look at technology, its future, and its narratives. The author's well-researched, historical look at the stories we tell ourselves about the future—and, crucially, how those stories drive technological advances and policies—details the beliefs of transhumanism: where those beliefs came from and how they are driving the shape of our future. The author also balances the book with critical responses to each of these narratives. The book is focused more on the mythology of the future and technology, rather than on practical applications of any of the technologies discussed. Therefore, it would be most suited to a graduate-level course, or for consideration by policy makers and designers who are potentially influenced by these myths. The book’s value - and its contribution to its field - is in its scope and context, as well as its critical balance.

The IEEE Guide to Writing in the Engineering and Technical Fields is a concise manual for engineers, technical professionals, scientists, researchers, teachers, and students to improve their writing skills. Each chapter is short—ranging from 20 to 40 pages—and the entire book is 200 pages, including appendices. The book accomplishes its purpose of providing recommendations for writing activities and for "assessing the social situation of writing, then using that assessment to make writing decisions" (p. 5). Throughout the book, the authors offer short, manageable takeaway lessons to help readers make writing decisions and learn IEEE style for references. Compared to other engineering communication textbooks and manuals, this guide is short and manageable, yet its approach still considers the rhetorical and contextual dimensions of writing. Because it is brief, the guide does not explicitly cover ethics, risk communication, information graphics, presentations, and global or international communication. It also does not provide as many examples or complete samples of the genres and best practices discussed. Finally, as with other textbooks, some genres are missing, such as reviews, evaluations, and regulations. Nevertheless, these limitations do not diminish the value of the book in giving a concise and convenient overview of standard engineering communication genres and a rhetorically grounded framework for readers to use when writing in the engineering workplace. The book has potential for use in writing-intensive courses, where students must compose documentation for labs and projects, as well as for in-house training for employees. Its hybrid framework for making decisions as you write is flexible and can be applied to many different writing situations. Furthermore, the guide offers valuable, basic help on writing mechanics. It offers readers an approach to engineering communication that can help them think about the decisions that they make when they write and make thoughtful, informed choices in their writing.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Teaching problem:</b> The comparative/contrastive approach to teaching intercultural communication is based on the premise that global rhetorical practices are not mere indicators of the cultural proclivities of a people, but are also a framework for developing a working knowledge about how members of a culture communicate. However, this approach predisposes learners to contrasting those cultures against their own and reinforces their preconceptions about national cultural characteristics. Augmenting that approach with transliteracies—emphasizing the benefits of knowledge sourcing not limited to scholarly/academic sources—offers a multidimensional perspective to intercultural communication. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research question:</b> How can transliteracy inquiry be applied in teaching and learning global rhetorics? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case: </b> The approaches described here draw on the work of literacy researchers who delineate ways in which transliteracy broadens the scope of learning materials, including texts that are cultural and social (as opposed to linguistic) and that can be studied for what they convey about those cultures. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">How the case was studied:</b> This paper describes the experience of using transliteracies to teach intercultural professional communication. The material was collected informally over the course of two years of teaching the course through observation, student completed research reports, and reflections. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> The shortcomings of contrastive and comparative rhetoric pedagogy in intercultural communication may be due in part to instructional materials selection and prioritization of what teachers deem to be scholarly. Reasoning that the basic architecture of a global rhetorics lies in its surrounding culture, artifacts, and communication systems, I designed an assignment that required students to describe how one culture's heritage, history, governmental systems, and value systems contribute to the development of persuasion and uses of rhetoric. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> Transliteracies opened up spaces that allowed students to gain an in-depth understanding of others’ rhetorical practices without contrasting them against their own and by approaching them as ethnographic objects of study. Students engaged the object of their scholarship more expansively. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> Transliteracies in intercultural professional communication served to move students toward a more immersive and empathetic understanding of referent cultures, a stance that enriches professional communication. Students displayed a more altruistic value system in representing their objects of study and were careful to recognize that their work might be accessed by a wider audience. Transliteracies offer a practical toolkit for comprehending and fashioning understandable and compelling arguments about other cultures.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> This study investigates linguistic characterizations in the form of linguistic co-occurrence patterns in discussion sections of English research articles (RAs) in an engineering discipline (i.e., chemical engineering) and linguistic variations that distinguish discussion sections of high-impact articles from those in low-impact articles. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What underlying linguistic characterizations are salient in RA discussions in chemical engineering? 2. Are there any differences in the identified linguistic characterizations of discussion sections between high- and low-impact RAs? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> In the process of composing RAs, the discussion section is a difficult and challenging part-genre to write. The rhetorical organization of RA discussions has been examined extensively through Swales's English for Specific Purposes genre analysis. However, the linguistic characterizations of RA discussion sections remain unclear and the question of whether discernible differences exist between discussions of high- and low-impact RAs in a specialized engineering discipline remains unanswered. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> This study used Biber's multidimensional (MD) analysis method. In response to the first research question, factor analysis (in this study, principal component analysis) was adopted to identify the linguistic characterizations in the form of linguistic co-occurrence patterns (“dimensions”) in 213 RA discussion sections extracted from chemical engineering RAs. To answer the second question, the independent t-test was implemented to compare the high- and low-impact RA discussion sections in the identified dimensions. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> Six linguistic characterizations in the form of linguistic co-occurrence patterns were identified in RA discussion sections: 1. involvement and interactivity, 2. non-narration versus narration, 3. evaluative statements with further explanations and elaborations, 4. informational density, 5. stating results/claims, and 6. expression of denial relationships toward statement or experimental findings. The results suggest the linguistic characterizations in RA discussion sections and interesting differences in the high- and low-impact RA discussion sections, especially in Dimensions 1, 3, and 5. Reasons for the linguistic variations in the identified dimensions are discussed, followed by the pedagogical implications for reading or writing RAs for international scientific communication.

Introduction: This case study examines the impacts of component content management (CCM) on the ways global technical communication (TC) stakeholders practice multilingual quality. About the case: The case study is based on the results of a 12-month qualitative case study of global technical communication stakeholders at DreamMedi, a Fortune 500 manufacturer of medical devices. Situating the case:Three areas of inquiry informed the study. Academic and trade literature from technical communication and technical translation revealed disagreements and contradictions that surround multilingual quality in CCM environments. Rhetorical genre theory allowed analyzing multilingual quality by distinguishing content components as a new genre, a unit of analysis, and a mediator of global technical communication. Activity theory provided the theoretical foundation for examining a global TC activity system at its nodes and then elucidating the contradictions within these nodes.Methods/approach:The case study was a multiple-method research project that included observations, in-depth interviews, questionnaires, document collection/content analysis, and software exploration. The Institutional Review Board-approved study focused on technical communicators, translators, and bilingual reviewers. Results/discussion: Relying on thick descriptions of the storylines of global TC stakeholders, this paper pinpoints contradictions in how stakeholders understand and approach multilingual quality. These contradictions are rooted in stakeholders' backgrounds and experience, and become more dramatic after the transition to CCM. Conclusions: Global TC stakeholders lacked strategies for negotiating their understandings of and approaches to multilingual quality in the new information development and management paradigm. Developing such strategies is the key prerequisite for effective cross-functional and cross-cultural collaboration in multilingual CCM environments. Technical communicators are well-positioned to take on leadership roles in developing such strategies.

This book examines the multimodal rhetoric of scientific arguments as they have been expressed in professional journals over the course of the past century. Through a series of chronologically ordered case studies, the author applies and develops a syncretic model for understanding scientific argumentation, which he articulates in Part 1 of the book and which relies heavily on major concepts in rhetorical theory. By applying the model to the case studies, the author demonstrates how rhetoric can provide the analytical machinery needed to grapple with the multimodal means used to create scientific arguments. In Part 2, the focus is a groundbreaking 1912 publication in the field now known as X-ray diffraction crystallography, specifically a set of X-ray photogram images included in the article that would help scientists at the time gain a better understanding of both the nature of X-rays and the atomic structure of crystals. Parts 3 and 4 present the book’s more interesting (from a multimodal perspective) case studies in terms of how arguments are assembled, circulated, and reassembled over time. In Part 5, Chapter 12 examines the rise of Photoshop as a material affordance for scientific arguments and the ethical dilemmas that this rise has precipitated. Chapter 13 provides description and tabular analysis of the use of videos in published scientific arguments, from an era when VHS tapes were mailed with journal issues through the YouTube era. It is in these chapters where the salience of and potential for the author’s model becomes clearer: As the use of multimodality rises in scientific arguments through the use of new technologies, new and better means for understanding how arguments are conceived, assembled, and circulated are needed both for authors and for teachers. Both audiences would benefit from reading Assembling Arguments. The book does not have a specific engineering focus, but it does provide a broad framework for professional communicators, teachers, and students to consider and improve visuals and multimodality in document design.

Despite the migration of letters and memoranda to electronic media, these documents are still occasionally written as hard copy and transmitted through the post, especially during risk situations. In two recent environmental situations, such letters were sent in 2014 to residents in Newark, NJ, who were affected by the discovery of high levels of lead in their school water and in 2016 to residents of East Chicago, IN, who were affected by the discovery of lead under their homes. In each of these situations, letters were sent to residents whose reactions ranged from fear in Newark to anger in East Chicago. In neither case did residents act as requested. However, in 2011, residents in Morgan City, MO, whose land would be flooded by the opening of the Morganza Spillway, followed the instructions they received and evacuated. Research questions: This study examines the failure of citizens and community institutions to respond positively, if at all, to requests transmitted in hard copy that are related to risk situations. It poses the following research questions: 1. Do commonalities exist among the rhetorical decisions made by the writers of letters to which readers responded positively in a risk situation? 2. If so, do these decisions differ from those made by writers of letters to which readers objected or disregarded the requests made? Literature review: Research related to rhetorical analyses of primary documents transmitted in hard copy between engineers and managers prior to and during risk situations was surveyed. In addition, the literature related to rhetorical analyses of primary messages transmitted electronically prior to and during risk situations was also examined. Methods: A rhetorical analysis of the letters focused on the writers' efforts to consider readers' reading patterns and styles, prior knowledge, need for background information and details, and the economic, political, and psychological context in which readers read the letters. Results: The results indicate that the Newark and East Chicago letters are writer rather than reader-based, the writers failing to consider the readers' reading patterns and styles, to provide necessary information, and to recognize the context in which the readers read the letters. On the other hand, the letters related to the Morganza Spillway are reader-based, providing the necessary information at the beginning of the correspondence, as well as providing sufficient details to enable readers to take the actions required to safeguard themselves and their families, businesses, and homes.

This study aims to delineate the rhetorical organization of research article (RA) discussion sections in an engineering discipline and explore the variations that distinguish discussion sections of high-impact and low-impact RAs. Research questions: What is the rhetorical organization of RA discussions in chemical engineering? What are the similarities and differences in the use of rhetorical moves and steps in RA discussions of high-impact and low-impact articles? Literature review: Some studies have been conducted using Swales' move analysis with regard to the identification and textual comparisons of RA discussion sections. However, it remains to be determined whether RA discussions of the high- and low-impact articles within a single discipline display the variation in rhetorical patterns. Research methodology: A total of 40 RA discussions published between 2005 and 2015 were chosen based on five-year journal impact factor and citations of the articles in which they were published. Swales' move analysis was used to compare rhetorical moves and steps in both sets of RA discussions. Results and discussion: The study identified the rhetorical organization of RA discussions in the field of chemical engineering. The findings indicate that discussion sections of high-impact articles tend to make use of the “comment on results” move. Explanations of the similarities and differences in the employment of moves and steps are provided. Implications of the findings are discussed.

Crossing disciplinary boundaries is a common practice for today’s technical writer. The author offers an insightful look at how neurobiological and multimodal rhetorical concepts can inform instructional document design to improve learning. This book addresses an interdisciplinary audience of academic and industry professionals involved in employee training or instructional training material design. The goal here is to answer the question, “How does one learn new technical concepts?. To answer this, the book bridges theoretical concepts in the seemingly dissimilar fields of cognitive psychology, neurobiology, and rhetoric. While there is still much to be discussed within this vast interdisciplinary conversation, the author's synthesis and his resulting analysis model hold workplace and pedagogical value by providing an entry point through a shared goal: cognitive gain through effective technical instructional materials.

Background: This study examines the generic structure of corporate social responsibility (CSR) reports, which are becoming standard practice for corporate communication of social and environmental performance beyond financial disclosure. Literature review: Genre theories provide a framework for exploring genres contextualized in different cultures. Based on the English for Specific Purposes approach of genre analysis, this study compares the move structure of CSR reports in Italian, Chinese, and English from a corpus-based perspective. Research questions: 1. What are the main moves used in CSR reports? 2. Are there any cross-cultural similarities or variations in terms of generic features? Methodology: Combining genre theories with concepts from Systemic Functional Linguistics, we designed an observational framework for move identification. Based on a 15-move scheme, we annotated 18 CSR reports for comparative analysis. Results and conclusions: The CSR report is characterized by rhetorical recursivity and hybridity of speech acts: beyond “reporting” and “presenting,” it is also “demonstrating,” “evaluating,” and “committing.”As a globally established genre, it presents noticeable generic similarity in different languages, suggesting that the communicative purposes of CSR reports are recognized by different cultures. The top six moves in the Performance-reporting section of the CSR reports present identical trends in terms of extensiveness ranking in all three languages. Cross-cultural variations mainly involve the use of optional moves, such as the dominant use of the move “Presenting individual cases” in the Chinese sample. The observational framework for move identification may also be transferable to other genres. The limitations of this study include the sample size and the absence of an author survey. Future research could investigate the CSR report from a diachronic perspective, to explore how its genre structure has developed over time.

Technical communicators, engineers, and designers in the automotive industry, as well as researchers with expertise and interest in this book. It provides provides a framework for better understanding and explaining the ecological, economic, and political stakes invested in contemporary culture’s use and valuation of automobiles. The book constructs an ANT-inspired framework for rethinking automobility. In the manner of similar projects, such as Thinking with Bruno Latour in Rhetoric and Composition that establish ANT as a primary mode of analysis, the book achieves its purpose of recovering terms from ancient rhetoric—techne, kinesis, energeia, hyle, logistikos, metis, tyche, and kairos—for the purpose of demonstrating how they always, already accommodated analysis of human and nonhuman agents involved in activities, such as transportation use and design. For this reason, the book could serve as useful reading in courses on professional communication as it pertains to transportation or ANT, and as food for thought for automobile industry professionals.

Research problem: Entrepreneurial passion has been shown to play an important role in venture success and, therefore, in investors' funding decisions. However, it is unknown whether the passion entrepreneurs personally feel or experience can be accurately assessed by investors during a venture pitch. Research questions: (1) To what extent does entrepreneurs' personal passion align with investors' perceived passion? (2) To what cues do investors attend when assessing entrepreneurs' passion? Literature review: Integrating theory and research in entrepreneurship communication and entrepreneurial passion within the context of venture pitching, we explain that during venture pitches, investors make judgments about entrepreneurs' passion that have consequences for their investment decisions. However, they can attend to only those cues that entrepreneurs outwardly display. As a result, they may not be assessing the passion entrepreneurs personally feel or experience. Methodology: We used a sequential explanatory mixed methods research design. For our data collection, we surveyed 40 student entrepreneurs, videorecorded their venture pitches, and facilitated focus groups with 16 investors who viewed the videos and ranked, rated, and discussed their perceptions of entrepreneurs' passion. We conducted statistical analyses to assess the extent to which entrepreneurs' personal passion and investors' perceived passion aligned. We then performed an inductive analysis of critical cases to identify specific cues that investors attributed to passion or lack thereof. Results and conclusions: We revealed a large misalignment between entrepreneurs' personal passion and investors' perceived passion. Our critical case analysis demonstrated that entrepreneurs' weak or strong presentation skills led investors either to underestimate or overestimate, respectively, perceptions of entrepreneurs' passion. We suggest that entrepreneurs should develop specific presentation skills and rhetorical strategies for displaying their passion; at the same time, investors should be wary of attending too closely to presentation skills when assessing passion.

Background: Our teaching case reports on a fieldwork assignment designed to have master of arts students experience first-hand how entrepreneurs write for the globalized marketplace by examining public displays of language, such as billboards, shop windows, and posters. Research questions: How do entrepreneurs use English to “style” themselves? What is the status of English in public displays? Which relationship with customers is cultivated by using English (among other languages)? How does English, or lookalike versions thereof, create a more innovative business? Situating the case: We use linguistic landscaping (LL) as a pedagogical resource, drawing on similar cases in a local English as a foreign language (EFL) community in Oaxaca, Mexico; EFL programs in Chiba-shi, Japan; francophone and immersion French programs in Montreal, QC, Canada and Vancouver, BC, Canada; and a study of the entrepreneurial landscape in Observatory's business corridor of Lower Main Road in Cape Town, South Africa. How this case was studied: We interviewed 36 students about their learning process in one-to-one post hoc interviews. Recurrent themes were increased self-monitoring, improved professional communication literacy, and expanded real-world understanding. About the case: The teaching case follows a three-pronged approach. First, we have students decide on a survey area, determine their empirical focus, establish analytical units, decide how to collect data, collect (sociodemographic) information about their survey area, and determine the degree of researcher engagement. Next, students conduct fieldwork, documenting the linguistic landscape in small teams of three to four students. In the third phase, students have returned from the field and discuss their initial findings, ideas, and observations during a data session with the instructors. Students decide whether they still stand by the decisions they made before they entered the field and are then asked to qualify how language is used in public space. Results: The main takeaway of the assignment is that students were more aware of the degree of linguistic innovation, rhetorical creativity, and ethnocultural stereotyping of entrepreneurial communication in their cities. Conclusion: As a pedagogical tool, LL offers possibilities for exploring entrepreneurial communication in all of its breadth and variety, providing access to perhaps the most visible and creative materialities of entrepreneurs and service providers: shop windows and signs.

Background: Entrepreneurship has undergone significant transformations in the past decade due to crowd-based models of innovation and the increasing popularity of crowdfunding. Crowdfunding provides an alternative to the way entrepreneurs traditionally raise start-up and operational funds for a venture. Moreover, with crowdfunding platforms, citizens and communities are increasingly able to engage in entrepreneurial work not only for profit but also to address social and civic problems. Problem: Given the expanding boundaries of entrepreneurship, it is increasingly important for professional and technical communication teachers to prepare students to be ethical entrepreneurs and embody a widening array of rhetorical skills. Our teaching case addresses the question of how we might incorporate new and emerging forms of entrepreneurship, such as crowdfunding, into the professional and technical communication classroom in ways that foreground the social, civic, and ethical dimensions of that work. Situating the case: To address this question, we first situate our teaching case in relevant literature from professional and technical communication and social entrepreneurship, and then compare it with similar cases of crowdfunding being used for educational purposes. How the case was studied: We describe what we observed before, during, and after teaching a project structured thematically around civic crowdfunding. We had two sources of data: (1) a collection of teaching materials, including syllabi, day-to-day lesson plans, project prompts, in-class activities, correspondence between instructors, and informal teaching logs used to record impromptu reflections throughout the course of the semester; and (2) the civic crowdfunding project materials produced by students. About the case: Two distinct but related problems have motivated the development of this teaching case: (1) the context of 21st-century entrepreneurship has rapidly changed as a result of new approaches, including crowdfunding; (2) this shift has also led to an increased emphasis on civic and social matters of concern, which have increasingly become more important in contemporary business models. Ultimately, we seek to understand how entrepreneurial writing projects can meld commercial and financial motivations with civic exigencies, direct participation, and stakeholder engagement. As such, this civic crowdfunding sequence takes place over two phases: (1) students conducted primary and secondary research on a local problem or exigency and used this as evidence for a white paper and a project proposal; (2) students developed a feasible solution to this problem which then formed the basis for crowdfunding campaign materials, including a Kickstarter page, campaign video, and branding materials. Results: Our results focus on two projects that clearly foreground a social and civic mission; we point to these two projects not as perfect examples, but rather as illustrative cases of how students engaged crowdfunding as a form of civic entrepreneurship. Conclusions: Our teaching case has demonstrated the need to prepare students not only to pitch venture ideas for a small audience of investors, but also to consider how to identify and frame problems, construct stories about these problems as pressing matters of concern and, ultimately, develop ethical relationships with stakeholders and increasingly diverse investors.

Research problem: This study investigates entrepreneurship as a rhetorical practice and seeks to illustrate how narratives of individuals from different cultures create a discourse of entrepreneurship. We offer theoretical and methodological considerations for comparative international analyses in entrepreneurship research. Research questions: (1) How do the stories that are told by entrepreneurs from different cultures reveal their values? (2) What can those stories tell us about entrepreneurship in different cultures? Literature review: An emerging stream of authors proposes to study entrepreneurship from individual narratives, but studies on entrepreneurship rhetorics are scarce, seldom use an international approach, and rarely cover the cultural aspects. Methodology: We collected entrepreneurial narratives in the US, Spain, and China, and deployed a novel two-fold method to retain cultural nuances and validate translation accuracy. Narrative data were studied based upon the coding, constant comparison, and memo writing used in grounded theory. Results and conclusions: We identify three core metaphorical devices used by participants to structure their entrepreneurial journeys (action and learning, autonomy and money, and exceptionalism and networks), and we suggest that the use of these metaphorical pairs varies both within and across cultures. These findings offer preliminary evidence, for the first time in the literature, that building a rhetorical understanding of entrepreneurship requires that we consider two axes: the individual and the cultural.

This examines the complex relationship between plain language and ethical work in technical and professional communication (TPC). This book is a timely and needed reinvigoration of plain language within TPC research. The author asserts that plain language has been understudied in TPC recently, despite its increasing pervasiveness in engineering, law, health communication, business, and other fields. The author contributes a model to identify bureaucratic, unfamiliar, rights-oriented, and critical (BUROC) situations where using plain language can support ethical communication between writers and readers. To explore this model, he effectively balances TPC ethics theory with concrete descriptions of real-world applications of plain language. The book closely aligns scholarship and practice. TPC is viewed as a rhetorical and humanistic enterprise, and plain language can help to advance the profession's broader ethical commitment to clear, accessible communication.

Background: Environmental impact studies often enlist professional communicators to develop and implement public engagement plans and processes. However, few detailed reports of these public engagement plans exist in either scholarly venues or government reports. This case reviews one public engagement project in transportation planning as implemented by one professional communications firm. Research questions: 1) What communication and engagement strategies do the consultants employ in their public engagement process? 2) How do professional communicators design engagement for diverse citizen groups? Situating the case: A number of cases have revealed the ways professional and technical communicators integrate participatory or user-centered design strategies in public engagement projects. These cases suggest that professional and technical communicators are uniquely positioned to develop ethical and effective public engagement plans for environmental impact studies. Professional and technical communicators are further prepared for this work because of their knowledge about theories of intercultural communication and rhetorical theories of delivery. Methodology: This case was studied over the course of 1.5 years using qualitative research methods, including observations, interviews, and textual analysis. About the case: This case reviews the work of one particular public engagement firm, VTC Communications, as they planned and implemented public engagement in one environmental impact study. This environmental impact study team was tasked with determining the best way to accommodate the increase in rail traffic the city anticipated with the development of the high-speed rail. The public's input was needed to fulfill environmental impact statement (EIS) requirements and to fully understand the community concerns regarding the increased traffic, noise, vibrations, and family/business displacements. VTC Communications was hired to conduct this portion of the environmental impact study, and their work included the development of a range of deliverables and events. Conclusions: This case provides an overview of the process of developing public engagement plans, the deliverables designed, as well as the key goals that guided the development of public engagement. My case suggests that effective public engagement can address intercultural concerns by developing projects that are adaptable, multimodal, and dialogic.

Research problem: Content strategy, whether narrowly focused on the production of web-based materials for customers or managing the data, information, and documentation of an entire enterprise, has become the latest in a series of movements and methods that have sought to improve the integration of professional and technical communication with the marketing, training, and business processes of organizations. Research questions: How is content strategy defined and described in professional and scholarly literature? What do these definitions and descriptions suggest about the direction of the field of professional and technical communication? Literature review: The theoretical foundation of this study is Classical Rhetorical theory which, for thousands of years, has provided critical methods and vocabularies for the analysis of discourse; my purpose in using it here is to rely on a consistent lens that has served professional and technical communicators well. Classical rhetorical principles can give us useful insight into content strategy, the latest in a series of movements that have captured the attention of professional and technical communicators because they have promised to expand the scope of the work and move the work from the fringes of organizational activity to the center. Previous movements include knowledge management, single sourcing, and content management. Methodology: Because content strategy is an emerging area, I conducted an integrative literature review to characterize this emerging field. This involved a systematic search of peer-reviewed and professional literature on content strategy that met specific qualifications, reading and collecting information from each source about its answers to the research question and its authorship, and analyzing those data to find patterns in them. Results and conclusions: Because only two peer-reviewed sources existed on content strategy, the majority of the literature reviewed emerged from the trade press. I survey the definitions of content and content strategy provided by this literature, and found that almost every definition uses content as part of the definition, leading to some lack of clarity in all of those definitions. But three areas of consensus exist among the definitions: that content strategy is: (a) more inclusive of the lifecycle of content (addressing the processes of creating, revising, approving, publishing, and revising material), (b) integrated with technical and business requirements, and (c) largely focused on material used by customers and, therefore, focused on marketing and support documents. It primarily focuses on traditional genres of content and overlooks emerging genres. The literature suggests that content strategy provides a pathway to make the work of technical communicators more central to organizations. But the literature offers only broad advice for doing so, with few examples (other than some specific templates, which primarily benefit those who already have experience with content strategy). The advice primarily comes from authors working in consulting firms and, as a result, might not reflect the challenges that professional and technical communicators who work internally experience.

Research problem: In light of the growing popularity of LinkedIn as a self-promotional tool for the job search process, this paper examines the rhetorical structure of LinkedIn Summaries. Research questions: (1) Which rhetorical moves are found in the Summary sections of LinkedIn profiles? (2) Do the Summary sections display similar patterns of textual organization? (3) What strategies do the writers of the Summary sections deploy to achieve these rhetorical moves? Literature review: This paper has a genre analytic theoretical orientation of approach, whose underlying assumption is that genres sharing the same purposes and context of use are likely to have similar organizational patterns and to deploy similar strategies to achieve these purposes. Previous research on LinkedIn has focused on characteristics of the service and its impact on interactions, but not as a medium used in the classroom. A much deeper literature exists on job application letters, which concludes that a job application uses similar rhetorical moves, or discoursal units that perform distinct communicative functions, to a sales promotion letter. The moves include: introducing candidature, establishing credentials, essential detailing of candidature, indicating value of candidature, offering incentives, enclosing documents, using pressure tactics, soliciting response, and ending politely. Methodology: It is a study that analyzed the rhetorical structure of LinkedIn Summaries of 50 professional résumé writers in the US from a genre analytic perspective. Results and conclusions: The LinkedIn Summary shares many moves in common with the job application letter. Moves that were found in all or nearly all of the texts were establishing credentials, identifying target market and detailing service; an additional move, not seen in job application letters, was also identified-that of personal branding. However, a rigid organizational structure was not seen. The results and the methodology used to obtain them will be of use to students and others wishing to use LinkedIn to promote themselves to potential employers. The study is limited to one particular professional group in one region, but there is ample scope for further research looking at LinkedIn profiles in other professions and other parts of the world.

Background: The diffusion of component content management and structured authoring workflows and technologies in technical communication requires that instructors of documentation courses determine effective ways to teach component content management to students who may initially be intimidated by authoring environments and structures, such as the Darwin Information Typing Architecture (DITA). This teaching case describes how component content management and DITA were integrated into the Creating User Documentation course of an undergraduate professional writing program. Research questions: How can instructors of technical and professional writing best teach English and humanities students to operate within a structured authoring workflow? How can computational abstraction be combined with students' previously acquired genre knowledge to ease their adoption of the DITA to create technical documentation? Situating the case: The development of this course was informed by literature from a variety of scholarly and industry sources, which reveal connections between DITA, computational thinking, and Rhetorical Genre theory. Specifically, the concept of “layers of abstraction” guides the development of the course's structure, allowing students to separate and independently process the various aspects of a structured authoring workflow. How the case was studied: The case was studied informally through the experience of the authors as they developed and taught the course, through informal discussions and structured interviews with industry professionals, and through student reflections from discussion forum posts from Fall 2012 through Fall 2013. About the case: Initially developed with a focus on print manuals and online help, the course began teaching topic-based authoring in the mid-2000s; however, most enterprise-level editors and tools were cost-prohibitive for students and faculty. Furthermore, many computing concepts associated with structured authoring were intimidating for an audience of students in an English department. An affordable solution was adopting the open-source DITA standard, using free trials or open-source editors. The intimidation factor was minimized by designing the course around five layers of abstraction that draw on students' previous rhetorical knowledge: Layer 1: Developing quality documentation, Layer 2: Separating content from design, Layer 3: Authoring granular content with XML, Layer 4: Authoring and linking Component Content Management modules with DITA, and Layer 5: Single-sourcing and content reuse. This case discusses each layer of abstraction, the associated assignments for each layer, and the results of each layer based on student feedback. Results and conclusions: Although the course is not universally loved by students, it has seen many successes and provides a much-needed foundation in component content management and structured authoring for students who might become technical communicators. The teaching team has learned to avoid overemphasizing coding and automation in structured authoring, maintain a solid grounding on writing principles and good technical communication requirements, and draw upon students' existing knowledge of genres and their constraints.

Background: This case study examines the implementation of an early single-source (the reuse across documents and projects of content stored in a database) content-management system among technical communicators and how they influenced the decision to adopt the technology. Research questions: (1) Why was a component content-management system developed and what was the process of its implementation? (2) How did technical communicators, functioning as both adopters and change agents, influence the new system's adoption? What affected their perceptions of agency during the implementation? Situating the case: Diffusion of Innovations Theory defines innovation adoption as a communication process that occurs over time. When participating as change agents in innovation diffusion, technical communicators are uniquely qualified to support technological change because they are skilled in making technologies accessible to users. Technical communicators can also be the recipients of change, particularly when organizations adopt new technologies, such as content-management systems. Given their expertise at the interface of technology and its users, technical communicators are well positioned to impact the adoption of content-management systems. Methodology: A single, retrospective instrumental case design examined the early 2000s' implementation of a single-source content-management system in the technical communication group of a global company. Surveys, interviews, and document analysis were used to examine the case over a six-year period About the case: A single-source system was adopted to contain costly increases in document cycle time resulting from: (1) customized production of complex and varied products and (2) new European Union regulations requiring all product documentation written in the national language at the point of sale. The system stored product information in a central repository as numbered modules that could be reused in future deliverables. Doing so brought greater continuity to authoring, translation, and publication of content. The system eliminated retranslation of information and automatically recorded and applied any subsequent changes to all affected documents. Technical communicators functioned as change agents and adopters during the system's implementation. Technical communicators in the organization had the choice to adopt the system, and adoption rates varied among staff members. Despite preparation for possible resistance, several staff initially rejected the new system. Those who adopted it did so quickly and created a shared meaning about the system with change agents, a meaning not shared with resistors. The decision of whether to adopt was influenced by perceptions of the innovation and of agency (positive and negative) about the change agents. Conclusions: A pro-innovation bias can impede the creation of shared meaning between change agents and adopters. Emphasizing technical knowledge about the innovation over persuasive elements of empathy for the uncertainty it produces and identity of what it means to be a writer can also stifle adoption. As change agents, technical communicators influence adoption through their rhetorical understanding of situation and capacity for establishing contexts that allow for the construction of shared meaning between change agents and potential adopters. Also, a perceived lack of decisive leadership or a champion for the change risks restricting the power of change agents to influence adoption and can create a space for protracted resistance to it.

Research problem: The widespread adoption of component content management in organizations calls for a comprehensive summary of the territory of this phenomenon. A summary provides stakeholders in component content management with a sense of how the practice has evolved and its implications to research, theory, and future practice. The last such review was published in 2003. This integrative literature review is intended to fill the gap in the literature by describing the current state of component content management as presented in the current publications. Research questions: How is “content” currently defined, described, and approached in the component content-management literature? What processes and tools are organizations adopting to achieve the goals of component content management? Literature review: The theoretical orientation of this review is Rhetorical Genre theory, which allows for classifying individual components as a genre characterized by granularity, reusability, and potentiality. Component content management gained recognition in the mid-1990s when early adopter organizations were looking for more efficient and effective approaches to reusing information between similar products or versions of the same product. Developments in the 2000s include a surge of publications focused on defining and describing component content management; new best practices for implementing a component content-management initiative; evolving processes and technologies for creating highly engineered, modular content that can automatically adjust to specific user requests and device capabilities; and collaborative efforts to integrate content creation and management strategies across organizational units. Scholarly and trade publications increasingly explore different concerns; whereas scholarly publications tend to offer critical perspectives on component content management, trade publications tend to describe processes and technologies and articulate best practices. Both focus on the goals of component content management, such as single sourcing, content reuse, multichannel publishing, and the structured content components required to achieve these goals. Methodology: To answer the research questions, we reviewed the body of literature on component content management. To do so, we searched library databases, Google, and Amazon.com for articles and books in both the scholarly and trade literature; we also sought out publications by well-known voices in component content management who direct successful consultant and/or research organizations. We then classified selected publications in relation to research questions and identified themes within each research question. The review did not explore other types of content management. Results and conclusions: Current component content-management literature suggests that component content management has evolved from a practice focused on single sourcing and reuse strategies for product documentation to a mature discipline concerned with designing pre-sales and post-sales information products for a multitude of devices and delivery channels. In recent years, trade publications have led the way to standardizing the discipline's core concepts, methodologies, processes, and technologies, such as structured content, structured authoring, single sourcing, component-based content strategy, Extensible Markup Language authoring tools, and component-content-management systems. Scholarly publications, however, have had comparatively little impact on advancing the discipline of component content management because only a handful of publications have focused on the topic and almost no crosstalk exists between these publications and the trade literature. Several questions about the practices of component content management still need to be answered, particularly in the areas of multilingual communication and content quality and usability. Based on the results of the literature review, we call for a coherent, robust, and ambitious component content-management research agenda that addresses topics such as content quality and usability, the diffusion of content-management systems, and global content management and that leads to studies that both advance scholarship and improve component content-management practice.

Research problem: Over the past decade, the popularity of fantasy sports games has grown dramatically. A fantasy sport is a simulation game in which game players act as owners to build, manage, and coach imaginary teams that compete against one another, based on statistics generated by actual players or teams of a professional sport. In line with this, we have seen the emergence of various forms of media content being produced directly for those who participate in fantasy sports games-the most prolific example of this is writing for fantasy sports. This study aims to establish an understanding of how fantasy sport articles are currently being constructed by assessing the contributions of professional journalists and amateur writers. Research questions: RQ1: If the standardization of written discourse genres stems from the reciprocity between generic conventions and the responses to situations, then what are the differences between the discourse strategy used by professional journalists and that by their amateur counterparts in fantasy sports writing? RQ2: What are the writers' rhetorical goals and the reader-writer relationships they wish to establish through the fantasy sports texts? Literature review: This study is rooted in the notion of genre, a communicative event through which the writer and reader interact to make meanings in a particular context. Communication of fantasy sports involves the production of content that provides readers with news, analysis, and opinions about-and knowledge of-matters that concern the games, thus creating pools of intelligence which other fantasy sports players can use, add to, argue against, or ignore. This amateur-produced content and resulting knowledge communities formed by fantasy sports players have led to a genre development that professional communicators should examine because it reflects so much technical documentation and instructions have migrated into user-generated spaces. “The move” in genre analysis is a meaningful rhetorical unit that is related to the communicative purpose of a social activity and that contributes to the text's overall strategy within its situational context. Moves operate in coherence rather than isolation in a text. Methodology: A discourse analysis was conducted on 60 fantasy sports texts (30 by professional journalists and 30 by amateur writers) randomly selected from a few specific sources in 2012. A custom move scheme was devised for analyzing fantasy sports texts in this study. The results were analyzed using a chi-square test. Results and discussion: Results reveal significant differences between the discourse strategy used by professional journalists and that by amateur writers. These differences include amateur writers differing to some extent in their rhetorical goals from professional journalists as they offer media consumers a more balanced spread of information, that professional journalists place a substantially lower value on making predictions, that amateur writers and professional journalists share similar regard in terms of the appropriate amount of casualness to include in their writing although amateur writers are more included to build casualness in their articles, and that the use of writing techniques to invite further connection or engagement from readers is being underutilized by both professional and amateur writers. The major implications for the professional communicators are the insights into user-generated content, an approach in which organizations increasingly rely on for their product and service documentation.

Research problem: Subversive environmental texts, those that strive against hegemonic discourse, such as the book Ecodefense, have a long history of use by radical environmentalists as a means for recruitment and distribution of best practices. This study aims to investigate the role of plain language in the subversive text Ecodefense, and consider some ethical implications of plain language by conducting a close textual analysis. Research questions: (1) Is the subversive text Ecodefense an artifact of plain language? (2) If Ecodefense is written in plain language, what does that suggest about the inherent ethicality of plain language? Literature review: Plain language refers to clear expression designed to help users achieve desired goals. In the sense that it is a communication practice, it is guided by standards put forth by various agencies and bureaucratic bodies. In the sense that it is a movement, plain language is characterized by the proliferation of organizations advocating for plain language practices in society. This study is rooted in the investigation of the ethical practices of social movements. It considers the ethics of plain language practices when they are put toward subversive ends and explores the ethical value of plain language itself. Methodology: Ecodefense is analyzed using the Center for Plain Language's (CPL) Plain Language checklist and Writemark's criteria for documents, which includes consideration of the audience, structure, language content, and design of a text, as well as usability testing. Results and conclusion: Analysis shows that Ecodefense is partially representative of plain language use and practice under the CPL's standards, and appears somewhat more fully representative under Writemark's standards, which are designed for use by a trained assessor. Analysis further suggests that adherence to checklist-driven language practices may unwittingly enable an ethic of exigence; thus, research is needed into the ethical implications for list-driven, or standards-based, rhetoric in order to ensure that plain language practices consider long-term implications for users and for organizations that employ these practices.