Journal of Business and Technical Communication
6 articlesApril 2017
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Abstract
This article examines the teaching of a multimodal pedagogy in an online technical communication classroom. Based on the results of an e-portfolio assessment, the authors argue that multimodality can be taught successfully in the online environment if the instructor carefully plans and scaffolds each assignment. Specifically, they argue for an increased emphasis within the technical communication classroom on teaching the e-portfolio as a genre that not only exemplifies students’ multimodal literacies but also establishes their identities as technical communicators in the 21st century. This article provides a model for teaching multimodal composition in the online technical communication classroom and calls for more scholarship on teaching the e-portfolio in the digital environment.
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Abstract
This article reports the background, methods, and results of a 7-year project (2007–2013) that assessed the writing of undergraduate business majors at a business college. It describes specific issues with writing assessment and how this study attempted to overcome them, largely through a situated assessment approach. The authors provide the results of more than 3,700 assessments of nearly 2,000 documents during the course of the study, reporting on scores overall and for each rubric criterion and comparing the scores of English and business assessors. They also investigate how two curricular interventions were evaluated through this assessment project. Although overall, the writing of these business majors was assessed as good, results showed noteworthy differences between the scores of English and business assessors and a noteworthy impact for one of the curricular interventions, an effort to improve the material conditions of writing instruction. The authors conclude by discussing some next steps and implications of this project.
January 2014
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Abstract
Corporate social responsibility is a topic that is increasingly incorporated into business school curricula. This article describes a study of undergraduate business majors who wrote about an environmental topic in response to an Analytical Writing Assessment question in the Graduate Management Admission Test™. Of 187 students, only 76 mentioned natural resources in their responses. The study examines this smaller corpus for stance, framing, and argument. The results indicate that the majority of those 76 students supported sustainable practices but were less adept at presenting their perspectives, invoking a personal frame over a professional one. The authors suggest ways to help students develop stronger skills in writing about corporate social responsibility.
January 2009
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Abstract
This article describes a pilot effort for an accreditation-driven writing assessment in a business college, detailing the pilot's logistics and methods. Supported by rubric software and a philosophy of “real readers, real documents,” the assessment was piloted in summer 2006 with five evaluators who were English instructors and four who worked or taught in business environments. The nine evaluators were each given 10 reports that were drawn from a sample of 50 reports completed in a writing-intensive course. They created 88 individual assessments using a 10-category rubric. While the overarching purpose of the pilot was to determine the effectiveness of the methods used, the results may also be of interest to those involved with the assessment of writing.
October 2007
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Abstract
Many engineering undergraduates receive their first and perhaps most intensive exposure to engineering communication through writing lab reports in lab courses taught by graduate teaching assistants (TAs). Most of the TAs' teaching of writing happens through their comments on students' lab reports. Technical writing faculty need to be aware of TAs' response practices so they can build on or counteract that instruction as needed. This study examines the response practices of two TAs and the ways the practices shifted after the TAs began using a grading rubric. The analysis reveals distinct patterns in focus and mode, some reflecting best practices and some not. It also indicates encouraging changes after the TAs started using the grading rubric. The TAs' marginalia became more content focused and specific and, perhaps most important, less authoritative and more likely to reflect a coaching mode. The article concludes with implications for technical writing courses.
October 1994
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Abstract
The recent addition of a writing performance assessment to the Graduate Management Admission Test (GMAT) means that many students now enter business school with a writing assessment score and perhaps even a heightened awareness that writing matters in some way to the successful completion of an MBA degree. This situation presents teachers of business and managerial writing with a new opportunity and pressure to provide students with writing tools that are directly relevant to their business studies and professional careers. The Analysis of Argument Measure and the Persuasive Adaptiveness Measure introduced here are assessment tools that may be used to explain holistic assessment scores (which students receive on the GMAT writing component) and may assist students in understanding and evaluating their writing, both in school and in the workplace. Designed to evaluate managerial documents that are persuasive and directorial in nature, these measures were developed through a series of pilots and used to assess a selected sample of managerial memorandums that were also scored holistically. Correlating the holistic and analytic scores revealed a positive association, and interrater reliability achieved good agreement beyond chance. These results suggest that the measures may be reliably employed to assess characteristics valued in managerial writing. Examples of how these analytic measures may be employed for teaching and research are also described.