Journal of Business and Technical Communication

96 articles
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October 2025

  1. Teaching Ethics in Communication and Business Courses: The Use of Standard Versus Virtual Reality Video
    Abstract

    This article explores the benefits of the use of standard versus virtual reality (VR) video when teaching ethics in communication and business courses. It presents a two-semester classroom study in which during one semester, students were given a case analysis and shown either a standard or a VR video, and during the next semester, students were given the same case study but were shown both a standard and a virtual video and engaged in group deliberation. The authors relate their findings from this study to practical wisdom about ethics and offer recommendations for the pedagogical leveraging of visual literacy in communication and business courses.

    doi:10.1177/10506519251348448

April 2025

  1. How Do Nonprofit Proposal Writers Learn Their Jobs? Results of a Nationwide Survey and Interviews
    Abstract

    This article responds to the need for studies on the proposal-writing process within nonprofit organizations. The few empirical studies within the technical communication field and nonprofit studies have focused on job satisfaction and compensation rather than the writing process. Based on a nationwide survey ( n  = 580) and interviews ( n  = 18) of members of several professional organizations for proposal writers, this study describes the differences between academic and nonprofit proposal writers, writers’ experiences learning their job duties, and how long it takes to feel confident in their position. The study also reports three areas of study that writers said are important to their job: research methods, project management, and personnel management. The author provides suggestions to professors of proposal-writing coursework and recommends that they pair with local professional organizations to develop strong connections with the profession.

    doi:10.1177/10506519241307786

January 2025

  1. Some (Many) Ways to Think About Artificial Intelligence: Introduction to Special Issue on Effects of Artificial Intelligence Tools in Technical Communication Pedagogy, Practice, and Research, Part 2
    doi:10.1177/10506519241280584

July 2024

  1. Automating Research in Business and Technical Communication: Large Language Models as Qualitative Coders
    Abstract

    The emergence of large language models (LLMs) has disrupted approaches to writing in academic and professional contexts. While much interest has revolved around the ability of LLMs to generate coherent and generically responsible texts with minimal effort and the impact that this will have on writing careers and pedagogy, less attention has been paid to how LLMs can aid writing research. Building from previous research, this study explores the utility of AI text generators to facilitate the qualitative coding research of linguistic data. This study benchmarks five LLM prompting strategies to determine the viability of using LLMs as qualitative coding, not writing, assistants, demonstrating that LLMs can be an effective tool for classifying complex rhetorical expressions and can help business and technical communication researchers quickly produce and test their research designs, enabling them to return insights more quickly and with less initial overhead.

    doi:10.1177/10506519241239927
  2. On the Current Moment in AI: Introduction to Special Issue on Effects of Artificial Intelligence Tools in Technical Communication Pedagogy, Practice, and Research, Part 1
    doi:10.1177/10506519241239638
  3. Preparing Future Technical Editors for an Artificial Intelligence-Enabled Workplace
    Abstract

    How should instructors adapt technical editing courses to account for generative artificial intelligence (AI)? This article addresses what generative AI means for technical editing pedagogy. While AI tools may be able to address rote editing tasks, expert editors are still needed to provide accessible, ethical, and justice-oriented edits. After reviewing impacts of generative AI on editing praxis, the author focuses on the microcredentials that she built into an editing course in order to address these impacts pedagogically. The goal was to enable students to understand AI, argue for their expertise, and edit from ethical and social justice perspectives.

    doi:10.1177/10506519241239950
  4. Exploring Artificial Intelligence Tool Use in a Nonprofit Workplace
    Abstract

    This case study offers examples of the use of artificial intelligence (AI) writing tools at a small nonprofit workplace dispute resolution center. It explores the limits and strengths of these AI tools, as well as the mediation field's concerns around using AI as a replacement for mediation work. Further, it explores the implications of AI tool use for the ethos of the writer and the AI tool itself as well as for the current pedagogy deliberations occurring in the technical writing field at large.

    doi:10.1177/10506519241239661

April 2024

  1. The Effectiveness of a Technical Communication Module for Automobile Manufacturing Students at Vocational Colleges
    Abstract

    This study employs a one-group pretest and posttest design to assess the written and oral technical communication (TC) skills of students in vocational colleges in China. Fifty-nine 1st-year students in automotive engineering participated in a 3-week implementation of a TC module. To measure learner differences, students took oral and written tests before and after the intervention, respectively. Results showed that the module effectively improved students’ written and oral TC skills. In addition, findings from interviews with participants and English teachers indicated that the TC module is suitable from a pedagogical perspective.

    doi:10.1177/10506519231217998

January 2024

  1. Digital Video as a Discussion Board: A Case Study and Collaborative Autoethnography of Experiences
    Abstract

    This article presents a case study of an online class in technical and professional communication pedagogy (the teaching of technical and professional writing) that uses digital video technology for discussions. Because students in the class share their experiences using the video technology, the study uses a collaborative autoethnography framework to learn if the digital technology, Flipgrid, would enhance students’ experiences with discussions in an online class compared to their experiences with discussions on traditional discussion boards. Providing such exposure to a new technology tool can help students gain the confidence that is necessary for learning new technologies in the workplace. When the technology did not provide the hoped-for results after a few weeks, the class stopped using it, returning to the traditional discussion board in the learning management system, which can be more effective when teachers participate and organize students into small groups. Reflecting on what happened, students in the class collaborated on this article to share their experiences.

    doi:10.1177/10506519231199487

April 2023

  1. Corpus Linguistics and Technical Editing: How Corpora Can Help Copy Editors Adopt a Rhetorical View of Prescriptive Usage Rules
    Abstract

    Scholars have long argued that technical editing should be viewed as a rhetorical practice in which copy editors take “a situational approach to each individual task” (Buehler, 1980/2003, p. 458). Yet many editing pedagogies still treat some language-level editing tasks, like those that involve prescriptive usage rules, as mechanical rather than rhetorical. This article discusses how empirical data from corpora can help copy editors adopt a more rhetorical view of prescriptive usage rules and introduces corpus linguistics as a methodology that can contribute to technical editing pedagogy.

    doi:10.1177/10506519221143125

October 2022

  1. Teaching Students in the Technical and Professional Communication Classroom Practices for Innovation Rhetoric
    Abstract

    Initiating and continuing rhetorical invention is an important practice for teams seeking to innovate. Workplace professionals demonstrate one potential model of rhetorical innovation by instantiating four rhetorical moves that make up a broader practice of difference-driven inquiry (DDI). But it remains unknown how DDI, as a model of innovative rhetoric, can be taught in the technical and professional communication classroom. Over the course of two studies, the author investigated a pedagogy attempting to teach practices for innovation rhetoric. The results show that the pedagogy can be effective but that more scaffolding is needed.

    doi:10.1177/10506519221105495

July 2021

  1. Genre Change in the Online Context: Responding to Negative Online Reviews and Redefining an Effective Genre Construct on Amazon.Com
    Abstract

    This study examines 50 business responses to negative reviews on Amazon.com in order to identify common genre moves for responding to negative online reviews. To complement the genre analysis and assess the effectiveness of these common genre moves, the author conducted a survey seeking consumers’ feedback on three typical business responses to negative online reviews. This investigation not only provides feedback on how businesses can publicly respond to negative online reviews but also presents an empirical case on how we can balance genre stability and variation and go beyond just teaching typified genre features in our genre pedagogy.

    doi:10.1177/10506519211001113

January 2021

  1. Strange Days: Creating Flexible Pedagogies for Technical Communication
    Abstract

    The COVID-19 pandemic created major disruptions in technical communication classrooms everywhere. Although technical communication instructors are used to teaching in a variety of contexts and settings, adopting a flexible approach in the first place will allow them to be better prepared for the changing dynamics of an unpredictable world. The authors present an approach that constructs pedagogical scaffolding to emphasize outcomes, interactions, relationships, and projects. These interrelated aspects form a coherent vision that can support both pedagogical planning and real-time decision making in specific instructional situations.

    doi:10.1177/1050651920959189

October 2020

  1. Legally Minded Technical Communicators: A Case Study of a Legal Writing Course
    Abstract

    Understanding the law and its impact on the practice of technical communication has been an important scholarly thread in technical and professional communication (TPC) for more than two decades. Technical communicators recognize the impact of their work on stakeholders as well as the potential liability issues associated with composing technical communication documents. While this scholarship is widespread, relatively few pedagogical resources are available to prepare students for success in a litigious world or to guide instructors in teaching legal writing. This article offers a case study of a legal writing course that prepares TPC students to develop legal literacy and succeed in the workplace.

    doi:10.1177/1050651920932198
  2. Book Review: Citizenship and Advocacy in Technical Communication: Scholarly and Pedagogical Perspectives
    doi:10.1177/1050651920932171

July 2019

  1. The Infrastructural Function: A Relational Theory of Infrastructure for Writing Studies
    Abstract

    This article theorizes the term infrastructure as a framework for articulating how writing products, activities, and processes underwrite organizational life in technical organizations. While this term has appeared broadly in writing studies scholarship, it has not been systematically theorized there as it has been in other fields such as economics, computing, and information science. This article argues for a four-part framework that incorporates and builds on Star and Ruhleder’s relational theory of infrastructure. Fieldwork from a federally funded supercomputing center for scientific research operationalizes the theory for its contributions to writing studies scholarship and its applications for industry and writing pedagogy.

    doi:10.1177/1050651919834980

April 2019

  1. Multicommunicator Aspirational Stress, Suggestions for Teaching and Research, and Other Insights After 10 Years of Multicommunication Research
    Abstract

    This study offers a comprehensive review of data-based research on the practice of multicommunicating, that is, the behavior of participating in multiple, overlapping conversations. Initial research has occurred in various academic disciplines and described the phenomenon with a variety of terms. The authors begin by defining multicommunication and then identifying and comparing these various other terms. Next, they summarize past research, offer revised versions of five propositions concerning multicommunicating, and identify a new concept, multicommunicator aspirational stress. Finally, they offer suggestions for both pedagogy and future research on multicommunicating.

    doi:10.1177/1050651918816356

January 2018

  1. The Use of Passives and Impersonal Style in Civil Engineering Writing
    Abstract

    Claims abound about passives and the impersonal style they create. Few studies, however, check the claims with a large, systematic analysis of texts from either academia or industry. Motivated by the need to teach effective workplace writing skills to undergraduate engineering students, this study investigates the use of passives and associated impersonal style features in 170 practitioner reports, journal articles, and student reports from civil engineering. Using multidimensional analysis (a technique from corpus linguistics) and interviews of practitioners, students, and faculty, the study found that, as expected, engineering texts, compared to nontechnical texts, have a frequent use of impersonal style features; however, they use passives for a wider range of functions than is typically described in technical writing literature. Furthermore, compared to the journal articles and student reports, the practitioner reports use significantly fewer features of impersonal style. The findings inform teaching materials that present a more realistically complex picture of the language structures and functions important for civil engineering practice.

    doi:10.1177/1050651917729864

April 2017

  1. Assessing Multimodal Literacy in the Online Technical Communication Classroom
    Abstract

    This article examines the teaching of a multimodal pedagogy in an online technical communication classroom. Based on the results of an e-portfolio assessment, the authors argue that multimodality can be taught successfully in the online environment if the instructor carefully plans and scaffolds each assignment. Specifically, they argue for an increased emphasis within the technical communication classroom on teaching the e-portfolio as a genre that not only exemplifies students’ multimodal literacies but also establishes their identities as technical communicators in the 21st century. This article provides a model for teaching multimodal composition in the online technical communication classroom and calls for more scholarship on teaching the e-portfolio in the digital environment.

    doi:10.1177/1050651916682288
  2. Measuring Quality, Evaluating Curricular Change: A 7-Year Assessment of Undergraduate Business Student Writing
    Abstract

    This article reports the background, methods, and results of a 7-year project (2007–2013) that assessed the writing of undergraduate business majors at a business college. It describes specific issues with writing assessment and how this study attempted to overcome them, largely through a situated assessment approach. The authors provide the results of more than 3,700 assessments of nearly 2,000 documents during the course of the study, reporting on scores overall and for each rubric criterion and comparing the scores of English and business assessors. They also investigate how two curricular interventions were evaluated through this assessment project. Although overall, the writing of these business majors was assessed as good, results showed noteworthy differences between the scores of English and business assessors and a noteworthy impact for one of the curricular interventions, an effort to improve the material conditions of writing instruction. The authors conclude by discussing some next steps and implications of this project.

    doi:10.1177/1050651916682286

January 2017

  1. The Technical Communicator as (Post-Postmodern) Discourse Worker
    Abstract

    This article reexamines Henry’s 2006 proposal for training technical communicators as “discourse workers,” as a solution within a certain postmodern problematic, in which changing economic conditions in the late 1990s and early 2000s made workers vulnerable to exploitation, outsourcing, and layoffs. Henry used postmodern and critical theory to describe discourse as a medium of leverage for enabling workers to define new workplace agencies. Even though Henry’s discourse worker is an appealing concept buttressed by solid theory, it did not become a widely implemented model for pedagogy or workplace practice. To reexamine Henry’s concept, the authors exchange late 20th-century postmodern theory for the more recent articulation of “post-postmodern” theory proposed by Nealon and explore the implications of swapping out the postmodern puzzle piece for a post-postmodern puzzle piece in Henry’s formulation of the discourse worker.

    doi:10.1177/1050651916667531

July 2016

  1. Students’ Perceptions of Oral Screencast Responses to Their Writing: Exploring Digitally Mediated Identities
    Abstract

    This study explores the intersections between facework, feedback interventions, and digitally mediated modes of response to student writing. Specifically, the study explores one particular mode of feedback intervention—screencast response to written work—through students’ perceptions of its affordances and through dimensions of its role in the mediation of face and construction of identities. Students found screencast technologies to be helpful to their learning and their interpretation of positive affect from their teachers by facilitating personal connections, creating transparency about the teacher’s evaluative process and identity, revealing the teacher’s feelings, providing visual affirmation, and establishing a conversational tone. The screencast technologies seemed to create an evaluative space in which teachers and students could perform digitally mediated pedagogical identities that were relational, affective, and distinct, allowing students to perceive an individualized instructional process enabled by the response mode. These results suggest that exploring the concept of digitally mediated pedagogical identity, especially through alternative modes of response, can be a useful lens for theoretical and empirical exploration.

    doi:10.1177/1050651916636424

October 2015

  1. Writing Entrepreneurs: A Survey of Attitudes, Habits, Skills, and Genres
    Abstract

    This article presents data from an electronic survey asking 101 entrepreneurs in Wisconsin and North Alabama about the documents they write before opening and while operating their businesses, the writing skills they value, and the audiences they consider when writing. The results demonstrate that entrepreneurs highly value writing and rhetorical skills, produce a huge range of documents, and require distinctive genres at different stages of their ventures. The results can help professional communication instructors, entrepreneurship and small-business consultants, and aspiring entrepreneurs to more effectively anticipate and meet the rhetorical challenges of opening and operating a business.

    doi:10.1177/1050651915588145

July 2015

  1. Teaching Students to Focus on the Data in Data Visualization
    Abstract

    Although most technical communication pedagogy provides students with solid advice on how to visualize particular numerical representations, it underproblematizes the rhetorical decisions we make in choosing which numbers to display in the first place. This pedagogical reflection uses Perelman and Olbrechts-Tyteca’s concept of interpretative level to foreground the rhetorical choices that underlie our decisions on how to summarize, aggregate, and synthesize the data we visualize. It then describes two informal classroom activities that emphasize the importance of interpretative level and help students see the recursive nature of data visualization and invention.

    doi:10.1177/1050651915573944

January 2015

  1. Book Review: Designing Web-Based Applications for 21st Century Writing Classrooms: Writing for the Web: Composing, Coding, and Constructing Web Sites
    doi:10.1177/1050651914548404
  2. Academic Territorial Borders: A Look at the Writing Ethos in Business Courses in an Environment in Which English Is a Foreign Language
    Abstract

    With the globalization of higher education, English has become the lingua franca of universities operating in non–English-speaking countries seeking internationalization. The communication needs of students studying in such foreign-language contexts have not been fully explored. In this study, the authors interviewed a purposeful sample of professors teaching a variety of specialties in the School of Business in an environment in which English is a foreign language in order to ascertain their perceptions of students’ ability to communicate in English, and these teachers’ ability to focus on their students’ writing skills. The findings reveal that although these teachers asserted the importance of communication skill, particularly in written English, they did not feel that nurturing that skill was part of their academic responsibilities. They felt that they had neither the time nor the expertise to nurture students’ ability to communicate in English.

    doi:10.1177/1050651914548457
  3. Introducing Agile Project Management Strategies in Technical and Professional Communication Courses
    Abstract

    Technical and professional communicators spend a good deal of time managing teams and documentation projects, and their organizations are increasingly introducing new project management practices. This article introduces Agile project management strategies that were created in software development environments, exploring how these iterative strategies can complement the traditional linear project management approaches that are taught in technical and professional communication (TPC) programs. To do so, the author presents a brief history of Agile, a case study of how the author applied specific Agile strategies in a grant writing course, and a comprehensive set of tips for implementing Agile in other TPC courses.

    doi:10.1177/1050651914548456

January 2014

  1. Do Communication Abilities Affect Promotion Decisions? Some Data From the C-Suite
    Abstract

    Senior U.S. business executives reported that in making recent promotion decisions, they had placed a great deal of weight on candidates’ interpersonal skills, less weight on oral communication skills, and even less weight on writing skills. Older business managers ranked communication skills as more important than did the younger managers. If this age-related difference is a maturation effect, younger managers may place more emphasis on communication as they mature. If the age-related difference is a cohort effect, the relative importance of communication skills for advancement may shift as Generation X executives replace boomer executives in top-level positions at U.S. corporations.

    doi:10.1177/1050651913502357

January 2013

  1. Creating Professional ePortfolios in Technical Writing
    Abstract

    This article highlights the creation of professional electronic portfolios (eportfolios) in an upper-division technical writing course (Writing for Interactive Media) so that students can profile their work. This application emphasizes the professional aspect of eportfolios in order to help students develop multiple literacies as they transition into the job market. The author proposes administering a four-part assignment series that leads to the production of a professional eportfolio: (a) proposal, (b) design document, (c) script, and (d) professional eportfolio. Following each assignment, she discusses its limitations and assessment criteria.

    doi:10.1177/1050651912458921

April 2012

  1. After the Great War: Utility, Humanities, and Tracings From a Technical Writing Class in the 1920s
    Abstract

    Using tracings from a 1924 technical writing class, this article follows some normally unmarked processes of teaching and learning in order to highlight the humanities–utility binary from the perspective of the shadows of instructional practice. First, the article situates the humanities–utility debate as it is being addressed in postwar America, and second, it offers evidence of how far-reaching the resolution might have been, evidence taken from the margins of a copy of Watt’s (1917) The Composition of Technical Papers. Both the professional discussions and this textbook’s philosophy are reflected in jottings made by a technical writing student. This article suggests that tracing these issues through this underside of pedagogical history offers a type of evidence that is difficult to recover but worth seeking.

    doi:10.1177/1050651911430626

October 2011

  1. Transfer, Transformation, and Rhetorical Knowledge: Insights From Transfer Theory
    Abstract

    This article traces the uncomfortable relationship between writing studies and the concept of learning transfer. First it reviews three stages in the changing attitudes toward learning transfer in writing theory that is influenced by rhetorical genre studies, activity theory, and situated learning. Then it reviews learning transfer theory itself, an area that is seldom explicitly referred to in writing studies. The article concludes with a synthesis that brings transfer theory to bear on writing studies, suggesting directions for developing research and pedagogical practices related to business and technical communication.

    doi:10.1177/1050651911410951

July 2011

  1. Bringing Social Media to the Writing Classroom: Classroom Salon
    Abstract

    This article introduces a new IText technology called Classroom Salon. The goal of Classroom Salon is to bring some of the benefits of social media—the expression of personal identity and community—to writing classrooms. It provides Facebook-like features to writing classes, where students can form social networks as annotators within the drafts of their peers. The authors discuss how the technology seeks to capture qualities of historical salons, which also built communities around texts. They also discuss the central features of the Classroom Salon system, how the system changes the dynamics of the writing classroom, current efforts to evaluate it, and future directions.

    doi:10.1177/1050651911400703

April 2011

  1. Visuospatial Thinking in the Professional Writing Classroom
    Abstract

    It has been suggested that teaching professional writing students how to think visually can improve their ability to design visual texts. This article extends this suggestion and explores how the ability to think visuospatially influenced students’ success at designing visual texts in a small upper-division class on visual communication. Although all the students received the same instruction, students who demonstrated higher spatial faculties were more successful at developing and designing visual materials than were the other students in the class. This result suggests that the ability to think visuospatially is advantageous for learning how to communicate visually and that teaching students to think visuospatially should be a primary instructional focus to maximize all student learning.

    doi:10.1177/1050651910389149
  2. Teaching the IMRaD Genre: Sentence Combining and Pattern Practice Revisited
    Abstract

    The authors describe two pedagogical strategies—rhetorical sentence combining and rhetorical pattern practice—that blend once-popular teaching techniques with rhetorical decision making. A literature review identified studies that associated linguistic and rhetorical knowledge with success in engineering writing; this information was used to create exercises teaching technical communication students to write Introduction, Methods, Results, and Discussion (IMRaD) reports. Two pilot studies report promising results: Preliminary findings suggest that students who were taught this method wrote essays that were perceived as significantly higher in quality than those written by students in a control section. At the same time, however, the pilot studies point to some challenges and shortcomings of exercise-oriented pedagogies.

    doi:10.1177/1050651910385785

October 2010

  1. Awareness Versus Production: Probing Students’ Antecedent Genre Knowledge
    Abstract

    This article explores the role of students’ prior, or antecedent, genre knowledge in relation to their developing disciplinary genre competence by drawing on an illustrative example of an engineering genre-competence assessment. The initial outcomes of this diagnostic assessment suggest that students’ ability to successfully identify and characterize rhetorical and textual features of a genre does not guarantee their successful writing performance in the genre. Although previous active participation in genre production (writing) seems to have a defining influence on students’ ability to write in the genre, such participation appears to be a necessary but insufficient precondition for genre-competence development. The authors discuss the usefulness of probing student antecedent genre knowledge early in communication courses as a potential source for macrolevel curriculum decisions and microlevel pedagogical adjustments in course design, and they propose directions for future research.

    doi:10.1177/1050651910371302

July 2010

  1. Productive Tensions and the Regulatory Work of Genres in the Development of an Engineering Communication Workshop in a Transnational Corporation
    Abstract

    Although academy-industry partnerships have been a subject of interest in professional communication for many years, they have barely been considered in terms of globally networked learning environments (GNLEs). This empirical case study of an academy—industry partnership, in which the authors participated, examines the opportunities and challenges in applying GNLE practices to the design of a corporate engineering communication workshop. Using genre-ecology modeling as the analytical framework, the study demonstrates how the pedagogical processes considered for inclusion in such a workshop may be embedded in a network of institutional genres, some of which are associated with strong regulating controls. The findings from this study have implications for those who are interested in applying GNLE practices in workplace contexts and for those interested in using a principled framework for representing the work of such partnership activities.

    doi:10.1177/1050651910363365
  2. Activity Theory, Speech Acts, and the ‘‘Doctrine of Infelicity’’: Connecting Language and Technology in Globally Networked Learning Environments
    Abstract

    This article draws on activity theory, politics of the artifact, and speech act theory to analyze how language practices and technology interplay in establishing the social relationships necessary for globally networked teams. Specifically, it uses activity theory to examine how linguistic infelicities and the politics of communication technologies interplay in virtual meetings, thereby demonstrating the importance of grounding professional communication instruction in social as well as technical effectiveness. That is, students must learn not only how to communicate technical concepts clearly and concisely and recognize cultural differences but also how to use language and choose media in ways that produce the social conditions necessary for effective collaboration in globally networked environments. The article analyzes two case studies—a workplace and a classroom—that illustrate how the mediating functions of language and the politics of technology intersect as mediating tools in globally networked activity systems. It then traces the implications of that intersection for professional communication theory and pedagogy.

    doi:10.1177/1050651910363275

April 2010

  1. Foregrounding Positive Problem-Solving Teamwork: Awareness and Assessment Exercises for the First Class and Beyond
    Abstract

    In an advanced technical and professional writing course, a pair of in-class exercises integrates the teaching of teamwork with other class topics of project management and observation-based research. The first exercise introduces teamwork in a positive way, by raising awareness of strategies for solving problems successfully. The second exercise follows up on the first, focusing on assessment of problem-solving teamwork. The pair of exercises is memorable and effective, showing students in an engaging, thought-provoking way that they have control and responsibility for the success of their teamwork. The materials for conducting the exercises, provided here, encourage reflection and discussion.

    doi:10.1177/1050651909353546
  2. Listening to Students: A Usability Evaluation of Instructor Commentary
    Abstract

    Many students see instructor commentary as not constructive but prescriptive directions that must be followed so that their grade, not necessarily their writing, can be improved. Research offering heuristics for improving such commentary is available for guidance, but the methods employed to comment on writing still have not changed significantly, primarily because we lack sufficient understanding of how students use feedback. Usability evaluation is ideally equipped for assessing how students use commentary and how instructors might adapt their comments to make them more usable. This article reports on usability testing of commentary provided to students in an introductory technical writing course.

    doi:10.1177/1050651909353304

January 2010

  1. Convergence in the Rhetorical Pattern of Directness and Indirectness in Chinese and U.S. Business Letters
    Abstract

    This article examines rhetorical patterns in claim letters from two universities, one in China and one in the United States, to see whether these patterns are convergent. A genre-based textual analysis of the claim letters, written by two different cultural groups of participants, found that both groups of letters display a similar rhetorical preference for directness and indirectness. The author explores how local contextual factors have contributed to these groups of participants’ preference for similar rhetorical patterns and calls for the integration of contextual factors in intercultural rhetoric research, practice, and pedagogy.

    doi:10.1177/1050651909346933

April 2009

  1. Mapping the Research Questions in Technical Communication
    Abstract

    Agreement about research questions can strengthen disciplinary identity and give direction to a field that is still maturing. The central research question this article poses foregrounds texts, broadly defined as verbal, visual, and multimedia, and the power of texts to mediate knowledge, values, and action in a variety of contexts. Related questions concern disciplinarity, pedagogy, practice, and social change. These questions overlap and inform each other. Any single study does not necessarily fall exclusively into one area. A mapping of a field's research questions is a political act, emphasizing some questions and marginalizing or excluding others. The emphases may change over time. This mapping illustrates reasons for the tensions between the academic and practitioner areas of the field. It also points out their shared research interests and opportunities for future research.

    doi:10.1177/1050651908329562

January 2009

  1. Squaring the Learning Circle: Cross-Classroom Collaborations and the Impact of Audience on Student Outcomes in Professional Writing
    Abstract

    Student compositions traditionally are written for the teacher. Yet instructors of professional communication genres have discovered that students' motivation may be enhanced when they write assignments for audiences of peers within the classroom or professionals outside the campus. Yet client-based projects require writing students who have never yet written for an external audience to make a leap beyond the classroom. To bridge the gap between writing for classroom peers and writing for professional clients, this article describes a third and intermediate choice of audience, namely, external peers in cross-classroom collaborations that occur via telecommunication. The author places this intermediate-audience strategy within the larger conversation about the impact of audience on student writing outcomes, applies the strategy to professional writing pedagogy, and reports the results of a small pilot study that provide some preliminary support for the strategy.

    doi:10.1177/1050651908324381

October 2008

  1. When West Meets East: Teaching a Managerial Communication Course in Hong Kong
    Abstract

    Although considerable previous research has focused on Chinese students' expectations and experiences while studying in English-speaking cultures, little research to date has focused on how the instructor's cultural background affects the learning process within a managerial communication classroom Using qualitative and quantitative approaches, this exploratory case study involves two U.S. instructors teaching a managerial communication course to 106 Chinese students in Hong Kong. The findings from this study provide implications for managerial communication pedagogy and further research.

    doi:10.1177/1050651908320423

July 2008

  1. Making Academic Work Advocacy Work: Technologies of Power in the Public Arena
    Abstract

    Through interviews and courtroom observations in a case study done in collaboration with a community partner in two judicial districts in Minnesota, the authors extend the scholarly conversation about critical, activist research in business and technical communication and make pedagogical suggestions by studying two groups who contribute to the discourse about victim rights: judges who accept plea negotiations and make sentencing decisions and advocates who help victims contribute, through victim impact statements, their reactions as crime victims and their requests for certain punishments and conditions for the crime perpetrators. The authors identify the technologies of power used by each group to assert their disciplinary authority and trace how these assertions play out in the courtroom. They conclude that by capitalizing on the normative structures of impact statements, advocates may actually give victims more power. Such activist research might benefit research participants and enhance research methods.

    doi:10.1177/1050651908315980

April 2008

  1. I Want to Talk About...: A Rhetorical Analysis of the Introductions of 40 Speeches About Engineering
    Abstract

    This article investigates the introductions of 40 professional speeches from a rhetorical perspective to address the problems audiences seem to have with presentations about engineering. The authors use an exordial model that they derived from classical manuals on rhetoric. This model enumerates and groups rhetorical exordial techniques into 3 main functions: attentum, benevolum, and docilem . The study shows that rhetorically complete introductions are rare. Most of the speakers seemed to prefer a content-oriented, direct approach ( docilem) in their introductions and seldom used techniques to garner the audience's attention ( attentum) or sympathy ( benevolum). The article concludes with an evaluation of the exordial model and a discussion of the study's pedagogical implications.

    doi:10.1177/1050651907311926

October 2007

  1. Comments on Lab Reports by Mechanical Engineering Teaching Assistants: Typical Practices and Effects of Using a Grading Rubric
    Abstract

    Many engineering undergraduates receive their first and perhaps most intensive exposure to engineering communication through writing lab reports in lab courses taught by graduate teaching assistants (TAs). Most of the TAs' teaching of writing happens through their comments on students' lab reports. Technical writing faculty need to be aware of TAs' response practices so they can build on or counteract that instruction as needed. This study examines the response practices of two TAs and the ways the practices shifted after the TAs began using a grading rubric. The analysis reveals distinct patterns in focus and mode, some reflecting best practices and some not. It also indicates encouraging changes after the TAs started using the grading rubric. The TAs' marginalia became more content focused and specific and, perhaps most important, less authoritative and more likely to reflect a coaching mode. The article concludes with implications for technical writing courses.

    doi:10.1177/1050651907304024
  2. Making the Strange Familiar: A Pedagogical Exploration of Visual Thinking
    Abstract

    Scholarly conversation within the field of professional communication increasingly has focused on the practice, research, and pedagogy of visual rhetoric. Yet, visual thinking has received relatively little attention within the field. If our programs produce students who can think verbally but not visually, they risk producing writers who are visual technicians but are unable to move fluidly between and within modes of communication. This article examines the literature and pedagogical practices of visually oriented disciplines to identify strategies for helping students develop the ambidexterity of thought needed for the communication tasks of today's workplace.

    doi:10.1177/1050651907304021

January 2007

  1. Approaches/Practices: Eliminating the Shell Game: Using Writing-Assignment Names to Integrate Disciplinary Learning
    Abstract

    This article demonstrates how students in a disciplinary writing study conducted at Miami University's business school failed to understand writing assignments based on the names of the assignments. It proposes effective writing-assignment names as prompts to connect students to previous writing experience and reinforce students' acquisition of disciplinary writing skills and genres. In addition, the article suggests that writing-assignment names offer a pedagogical tool for integrating learning across a discipline; that is, naming writing assignments encourages faculty to identify and define the types of disciplinary writing and critical-thinking skills that students should learn.

    doi:10.1177/1050651906293532

July 2006

  1. Ari, R U There? Reorienting Business Communication for a Technological Era
    Abstract

    As technology changes business practices, it becomes even more important that our students—and we ourselves—think rhetorically. Our pedagogy should help students look at (not just through) new media to understand how new media reshape the rhetorical situation (audience, exigency, constraints) and to use them effectively. Furthermore, new digital technologies that capture and preserve business messages create opportunities and raise new research questions. Viewing business practices through the lens of rhetoric can provide a valuable perspective for research and emphasize the community-shaping aspects (and thus an ethical dimension) of business. Therefore, in this commentary, the authors call for a reorientation of the field of business communication.

    doi:10.1177/1050651906287257

April 2005

  1. The Computer Expert in Mixed-Gendered Collaborative Writing Groups
    Abstract

    When mixed-gendered student teams collaborate on technical writing tasks, a single male often emerges as the group computer expert. The effects of this trend on perceptions of workload are unknown. This article reports the results of a study in which 12 mixed-gendered teams answered questionnaires on the division and perceptions of labor in their teams. Detailed case studies of four teams supplement the questionnaires. Findings suggest that computer work was highly visible, highly valued, and dominated by men. By contrast, writing was less visible and selectively recognized. Some men were credited with strong writing skills even though they did not produce writing for the project. Moreover, some students explicitly leveraged their computer expertise to avoid writing; furthermore, these computer experts rarely shared technical expertise with others in the context of the team project.

    doi:10.1177/1050651904272978